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Vermont Commercial Radio & Television Advertising Directory 2020

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Vermont Commercial Radio & Television Advertising Directory 2020 Vermont Commercial Radio & Television Advertising Directory 2020 Produced by 4 Carmichael Street, 111-106 Vermont Association Essex Junction, VT 05452 of Broadcasters 802-233-0296 | [email protected] Why Radio? Why TV? Selective Targeting: Reaches a Wide, Targeted Audience: Radio programming targets specific demographics and market segments. Therefore, you can Advertising on television delivers a huge audience you can reach lock into your potential customers and increase the frequency of delivering your message. instantaneously. Specific audiences can be targeted by advertising Mobility: in programs that match that target demographic. 92% of Americans listen to radio every week and thanks to streaming and Smart technology, they are listening in lots of different places! At home on their smart speakers, while working on Grabs Attention: their laptops, while traveling by car, walking using their Smartphones and outdoors in their TV viewers are attentive and TV ads are capable of interrupting yards while gardening, playing sports, grilling or relaxing. whatever else a viewer might be doing to watch and listen to your Increased Frequency: pitch. Video advertising provides the most impact on viewers with Advertising works with frequency and reaching your audience repeatedly. Radio exposes your the exclusive combination of sight, sound, color, motion, emotion ad to the audience repeatedly to build awareness. Also, due to the loyalty of people listening to and the power of demonstration. the same station, you are able to impact the same people more often. Creative Storytelling: Memory Recall: Compared to a written advertisement, sound is more effectively stored in memory and recalled TV ads tell stories that have an impact on the audience. The when it’s time to purchase goods or services.. In addition, there is the ability to instill emotion combination of sight and sound fosters emotion and empathy and and allows listeners to use their imagination to create their own image of the product/service. can give greater meaning to a brand beyond its basic product.. Whether your message is light-hearted, humourous, Cost Effective: thought-provoking or heart-breaking, your ad determines how you Radio advertising is inexpensive to produce. Production of your audio message is usually want your audience to react. included at no additional cost when you invest in an advertising campaign. You can create more than one message and rotate them or you can change your message as frequently as you want, all with very little turn-around time. Trusted News Source: In an era when questionable information is rampant on social Brand Awareness: media, the public turns to local broadcast journalists to provide On-air personalities are part of the fabric of the communities they serve. Listeners are loyal to trusted news to help them understand what is happening in their their favorite DJs who are also social influencers and respond to calls-to-action. communities and around the country. 2 Table of Contents Commercial Radio: Northshire Communications …….…… 13 VOX AM/FM Continued ……………..... 22 Catamount Radio Group …….…………........... 4 WEQX-FM WVMT-AM/FM, WXXX-FM, WXZO-FM WDVT-FM, WJEN-FM, WJJR-FM, WSYB-AM/FM, WZRT-FM Puffer Broadcasting ……..……….....… 14 WBIN Media ………………………...…. 23 Champlain Radio Group ……………………..... 5 WTWN-AM, WYKR-FM WXLF-FM, WZLF-FM WIXM-FM, WWMP-FM Four Seasons Media ……………………..….... 6 Radio New England …….…………...... 15 WTSA-AM, WTSA-FM WOTX-FM Great Eastern Radio …………………………... 7 Radio Vermont Group …………...……. 16 WRFK-FM, WJKS-FM, WSNO-AM/FM, WWFY-FM, WPLA-FM WCVT-FM, WDEV-AM, WDEV-FM, WLVB-FM Commercial Television: Great Eastern Radio Continued ……………... 8 Sugar River Media …...……………...... 17 WKKN-FM, WTHK-FM, WWOD-FM WCFR-AM/FM, WCVR-AM/FM Gray Television …………………………. 24 Hall Communications Radio …………………. 9 Sun Signals, LLC ……………………… 18 WCAX-TV WBTZ-FM, WIZN-FM, WJOY-AM, WKOL-FM, WOKO-FM WCLX-FM Hearst Television ………………….……. 25 Impact Radio ………………………................. 10 Vermont Broadcast Associates …..….. 19 WNNE-TV, WPTZ-TV WTNN-FM WGMT-FM, WKXH-FM, WSTJ-AM/FM Nexstar Television …………………….... 26 Monadnock Radio Group …………...……….. 11 Vermont Broadcast Associates Cont.... 20 WFFF-TV, WVNY-TV WINQ-AM, WKVT-FM, WRSY-FM WIKE-AM, WJJZ-FM, WMOO-FM Montpelier Broadcasting …………..................12 VOX AM/FM ………………………...…. 21 WDOT-FM, WNCS-FM, WRJT-FM WEAV-AM, WEZF-FM, WCPV-FM, WVTK-FM 3 Contact: Catamount Radio Peter Colomb, Sales Manager (802) 747-8916, [email protected] - Live & Recorded Commercials and Sponsorships 250 Dorr Dr., Rutland, VT, 05701 - Digital Advertising Services including Video Production, Geo-fenced Social Media ads, Google & Facebook Retargeting - On Location Broadcasts Station: WJEN-FM Station: WZRT-FM Station: 98.1 WJJR-FM Station: WDVT-FM Station: WSYB-AM “105.3 Cat Country” “Z 97.1” Format: Adult “Rock 94.5” Format: News, Talk, Sports Format: Country Format: CHR Contemporary Format: Classic Rock Target Demo: P35-54 Target Demo: P25-54 Target Demo: P18-34 Target Demo: W25-54 Target Demo: P35-54 www.wsyb1380am.com www.catcountryvermont.com www.z971.com www.wjjr.net www.rock945vt.com/ 4 Contact: Ed Flanagan, General Manager Champlain Radio Group (802) 793-1444, [email protected] 169 River St., Montpelier, VT 05602 - Live & Recorded Commercials & Sponsorships - Digital Advertising Campaigns Station: WWMP-FM Station: WIXM-FM “Rock 103.3” “Mix 102.3” Format: Rock Format: AC Target Demo: P18-34 Target Demo: P18-49 rock1033burlington.com www.themix1023.com 5 Four Seasons Media Contact: Kelli Corbeil, General Manager (802) 380-6137, [email protected] - Live & Recorded Commercials & Sponsorships PO Box 819, Brattleboro, VT, 05302 - Digital Advertising Campaigns Available - On Location Broadcasts Station: WTSA-AM Station: 96.7 WTSA-FM (+FM Translator) Format: Hot AC “The Beast 99.5” Target Demo: P35+ Format: Rock wtsaradio.com Target Demo: P35+ wtsaradio.com 6 Contact: Great Eastern Radio Wally Caswell, VP/General Manager (802) 291-0500, [email protected] 41 Jacques St., Barre, VT, 05641 Stations: WRFK-FM & WJKS-FM Station: WSNO-AM Stations: WWFY-FM & WPLA-FM “Frank FM” (+ FM translator) “Froggy 100.9 & 104.3” Format: Classic Rock Format: CHR Format: Country Target Demo: P35+ Target Demo: P21+ Target Demo: P24+ www.frankvermont.com www.thebeatvermont.com www.froggy1009.com/ 7 Contact: Peter Case, General Manager Great Eastern Radio Cont... (802) 380-1077, [email protected] City of License: Westminster, Wilmington & Woodstock “The Peak” Format: Classic Rock Station: WWOD Target Demo: P35+ “93.9 The River” Format: AAA www.thepeakradio.com Target Demo: P21+ www.river939.com Station: WKKN-FM Station: WTHK-FM 8 Contact: Dan Dubonnet, VP/Manager Hall Communications Radio (802) 658-1230, [email protected] - Live & Recorded Commercials and Sponsorships with streaming 70 Joy Dr., South Burlington, VT 05403 - Targeted Digital Advertising Campaigns using Geo-Fencing - On Location Broadcasts Station: WKOL-FM Station: WJOY-AM 1230 Station: 98.9 WOKO-FM Station: WBTZ-FM Station: 106.7 WIZN-FM “KOOL 105” Format: Easy Listening Format: Country “99.9 The Buzz” Format: Classic Rock Format: ‘80s Target Demo: 55+ Target Demo: 25-54 Format: Modern Rock Target Demo: 25-54 Target Demo: 35-64 www.wjoy.com www.woko.com Target Demo: 18-49 www.wizn.com 45,000 www.999thebuzz.com www.wkol.com 9 Contact: Aaron Tourville, Marketing Consultant Impact Radio (518) 593-1723, [email protected] 4049 Williston Road Suite 7 South Burlington, VT 05403 - Live & Recorded Commercials & Sponsorships - Digital Advertising options including Banner Ads, Social Media Ads, GeoFencing, E-Newsletter Marketing - On Location Broadcasts Station: WTNN-FM “Eagle Country 97.5” Format: Country Target Demo: P25-54 www.eaglecountry975.com 10 Contact: Monadnock Radio Group Bob Cox, General Manager (603) 497-7718, [email protected] - Live & Recorded Commercials & Sponsorships 458 Williams St., Brattleboro, VT 05301 - Website & Mobile Banner Ads, E-newsletter Marketing - On Location Broadcasts Station: WKVT-FM Station: WINQ-AM (+ FM translator) Station: WRSY-FM “92.7 BrattFM” “Country 98.7” “101.5 The River” Format: Adult Hits Format: Country Format: Adult Alternative Album Target Demo: Adults 25-54 Target Demo: Adults 25-54 Target Demo: Adults 35-54 brattfm.com 987wink.com https://wrsi.com 11 Contact: Ed Flanagan, General Manager Montpelier Broadcasting (802) 793-1444, [email protected] 169 River St., Montpelier, VT 05602 - Live & Recorded Commercials & Sponsorships “The Point” Radio Network - Digital Advertising Campaigns Format: Adult Album Alternative (AAA) Target Demo: 35-64 pointfm.com Station: WNCS-FM Station: WDOT-FM City of License: Montpelier Station: WRJT-FM City of License: Royalton City of License: Danville 12 Contact: Mimi Brown, General Manager [email protected] Northshire Communications 161 Elm St., Manchester, VT 05255 - Live & Recorded Commercials - Digital Advertising Campaigns - On Location Broadcasts - Sponsorships Station: 102.7 WEQX-FM Format: Alternative Rock Target Demo: P25-54 www.weqx.com 13 Contact: Stephen Puffer, General Manager Puffer Broadcasting (802) 757-2773, [email protected] PO Box 675, Wells River, VT 05081 - Live & Recorded Commercials and Sponsorships - On Location Broadcasts Station: WYKR-FM Format: Country Station: WTWN-AM Target Demo: P25-54 Format: Religious www.wykr.com Target Demo: P25-54 14 Contact: Danielle MacNevins, Traffic Manager (603) 788-3636, [email protected] Radio New England
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