Serious About Cirrus
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4th Quarter 2016 Serious About Cirrus flyADVANCED Lancaster AIRLINE TUITION REIMBURSEMENT Airlines now sponsoring $11,000 or more in tuition reimbursement when you become a fl ight instructor with ATP. 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Lauderdale (Coming Soon) Starting with Zero Experience — Includes Private Weekly Class Starts Month Housing Free ATP (ATM) Knowledge Test (Dallas & Phoenix) $63,995 6 FAST TRACK Option Available ATM Test Prep Software Included Full Financing Available / Airline Tuition Reimbursement $4,995 / 7 Days Airline Discounts Available Get Started with an Intro Training Flight Learn why ATP is your pilot career solution. ATPFlightSchool.com/intro ATPFlightSchool.com All prices offered through February 28, 2017. Check ATPFlightSchool.com for details and eligibility requirements. Call or text (213) 335-2877 2016-q4-NATA-FP.indd 1 12/15/16 2:43 PM 4th Quarter 2016 Issue 4 | Volume 14 Aviation Business Journal Design Thinking Official Publication of the for Aviation Safety National Air Transportation Association PAGE 17 Chairperson Board of Directors Andrew Priester Priester Aviation, LLC President Wheeling, IL Martin H. Hiller President President’s Message By Martin H. Hiller 5 Vice Chairperson NATA Greg Schmidt Washington, DC A Capitol View By Bill Deere 7 Pentastar Aviation Waterford, MI Treasurer Guy Hill, Jr. By Timothy Obitts Hill Aircraft and Perspectives 9 Leasing Corporation Atlanta, GA Marketing: The Relentless Pursuit of Relevance 11 Secretary By Douglas Wilson Scott Owens McClellan Jet Services McClellan, CA Design Thinking for Aviation Safety By Dr. Benjamin Goodheart 17 Clara Bennett Clive Lowe NATA Flag Pins for Veterans Project 26 Boca Raton Airport Atlantic Aviation Services Boca Raton, FL Arlington, VA ‘Tis the Season: Best Practices on 27 Curt Castagna Jeff Ross Winter Preparation and Deicing By Colin Bane Aerolease/Aeroplex Group Ross Aviation Van Nuys, CA Denver, CO Serious About Cirrus: flyADVANCED Lancaster is a 32 Gary L. Dempsey Christian Sasfai Top U.S. Cirrus Service Center Jet Aviation Holdings TAC Air By Paul Seidenman & David J. Spanovich USA, Inc Dallas, TX Teterboro, NJ Aviation Business Roundtable By Megan Eisenstein 38 Publisher Contributing Editors Martin H. Hiller Maryanne Arthur Pre-Buy Inspections: Essential Protections 44 www.justwritesolutions.com for Repair Stations By Shelley Ewalt Editor Shannon Chambers Amy Hornaday NATA: Working for You and Regulatory Consistency 48 Editorial Director Jake Legere By Carol E. Giles Bill Deere Karissa Uko Art Direction/Design Laurel Prucha Moran NATA New Members 51 Blue Room Design www.blueroomstudio.com Safety 1st Update 53 Advertising Sales Shannon Chambers [email protected] DISCLAIMER The information in this publication is general in nature, is prepared strictly for informational purposes, and is not intended to serve as legal, accounting, financial, insurance, investment advisory, aviation operation or safety, or other professional advice as to any reader’s particular situation. Readers are encouraged to consult with competent legal, financial, insurance, investment advisory, aviation, and/or other professional advisors concerning specific matters before making any decisions. Statements of fact and opinion are the responsibility of the authors alone and do not imply any opinion on the part of the officers, employees, and/or members of NATA. Publication of any advertisement in this magazine is not an endorsement of the vendors or advertisers nor of the products advertised. COPYRIGHT & TRADEMARK NOTICE © 2016. National Air Transportation Association, Inc. All rights reserved. All articles, stories, and other content (including but not limited to text, graphics, layout, and design) (the “Content”) of this magazine are the intellectual property of NATA and/or of 818 Connecticut Avenue, NW, Suite 900 its licensors and are protected by United States copyright, trademark, and other intellectual property laws. No Content may be Washington, DC 20006 copied, modified, published, broadcast or otherwise distributed without the prior written permission of NATA or the licensor of such Content. 800/808-6282 • Fax 202/452-0837 www.nata.aero “NATA” and “NATIONAL AIR TRANSPORTATION ASSOCIATION” are registered trademarks of NATA. “AVIATION BUSINESS JOURNAL” are trademarks of NATA. NATA Support Level Program Participants NATA appreciates the support of these leaders of our industry Air BP North America McBreen & Kopko Platinum Silver Atlantic Aviation Napa Jet Center Platinum Bronze ATP – Airline Transport Professionals NATA Compliance Services Bronze Bronze Avfuel Corporation Pentastar Aviation Bronze Bronze Castle Aviation Phillips 66 Bronze Platinum Duncan Aviation Priester Aviation Silver Silver Epps Aviation Signature Flight Support Bronze Platinum Fargo Jet Center Sonoma Jet Center Bronze Bronze Francis Aviation Truman Arnold Companies Bronze Silver Jet Aviation World Fuel Services Platinum Platinum NATA Support Level Program President’s Message Laying the Groundwork for 2017 By Martin H. Hiller ATA members who participated in the 2016 analyst Richard Aboulafia and CNN political commentator Aviation Business Roundtable arrived in our Matt Lewis, enhanced our industry panels. Administrator nation’s capital the day after what was to many, Huerta’s comments about potential changes in the FAA N one of the most unexpected general election structure dovetailed nicely with Matt Lewis’ remarks about results in history. As a result, the timing of the Roundtable the election and what it portends for the future. couldn’t have been better as it served as the confluence Bill Deere’s column dives deeper into this issue, exploring of both the political and industry forces confronting avia- how the results of the 2016 election present both potential tion businesses today. Being in the aviation sector for over risks and rewards to aviation businesses. In a statement three decades, I found the day to be both interesting and after the election, I noted President-elect Trump’s reg- extremely useful. ulatory and tax reform agenda offers the opportunity to In developing this year’s Roundtable, our staff collabo- resolve—in a sensible manner—issues relevant to aviation rated to create a top-tier format that provided attendees the businesses. We hope the new administration will move opportunity to discuss issues with their peers. I am particu- quickly to clarify that federal excise taxes should not be larly grateful for the response that we received from industry applied to aircraft management services and to ensure all leaders to our call for panelists; it resulted in an excellent aviation taxes are deposited into the aviation trust fund. His group to lead our discussions on the state of FBO compe- selection of Secretary Elaine Chao to lead the Department of tition, the evolving Part 135 business model and aviation Transportation signals that infrastructure issues will be an business insurance. A long-overdue element was added to administration priority. The President-elect’s use of business this year’s Roundtable agenda as senior representatives of aviation throughout his career is a good early indication of the aircraft manufacturing community joined us to discuss his understanding of the value of private aviation. their plans and the implications for aviation businesses. However, there are other views of the new political The NATA staff worked tirelessly to make the Roundtable a climate. Some who support the airline effort to corpora- success and let me acknowledge the generous support of the tize air traffic control have already attempted to portray event from member companies including; Atlantic Aviation, the President-elect as a fellow proponent. A platform to Bakersfield Jet Center by Loyd’s Aviation, Jet Aviation, renew the ATC corporatization debate will exist in 2017 as Napa Jet Center, Pentastar Aviation, Priester Aviation, Ross Congress must once again develop legislation reauthorizing Aviation, and TAC Air. the FAA. We hope that we can move past this divisive issue I urge you to take a few moments to review Megan and instead develop laws to improve the consistency of FAA Eisenstein’s recap of the Roundtable (page 38) to cap- decisions across its offices and regions, continue to stream- ture a sense of the comprehensive, far-ranging nature of line the FAA certification process reflecting today’s pace of our discussions. The appearances of FAA Administrator innovation and assist the agency in operating as efficiently as Michael Huerta, NTSB Chairman Christopher Hart, industry Continued on page 6 Aviation Business Journal | 4th Quarter