SALFORD CITY COUNCIL/SALFORD COMMUNITY LEISURE

INDOOR SPORT AND LEISURE FACILITIES ASSESSMENT REPORT

JULY 2015

Integrity, Innovation, Inspiration

1-2 Frecheville Court off Knowsley Street Bury BL9 0UF T 0161 764 7040 F 0161 764 7490 E [email protected] www.kkp.co.uk

Quality assurance Name Date Report origination Sharon Bayton 15 April 2015 Rev July 2015 Quality control John Eady 16 April 2015 30 July 2016 Client comments Mark Chew / Samantha Stanford / Lynne May 2015 Harrop /John Berry & Steve Davy John Berry Nov 2015 Final client comments Mark Chew July 2015 Final approval Mark Chew 31 July 2015

SALFORD CITY COUNCIL / SALFORD COMMUNITY LEISURE INDOOR SPORTS & LEISURE FACILITIES: ASSESSMENT REPORT

CONTENTS

SECTION 1: INTRODUCTION………………………………………………………………….1

SECTION 2: STRATEGIC CONTEXT…………………………………………………………5

SECTION 3: PORTS HALLS…………………………………………………………………..27

SECTION 4: SWIMMING POOLS……………………………………………………………..37

SECTION 5: HEALTH AND FITNESS SUITES AND EXERCISE STUDIOS…………….46

SECTION 6: OTHER SPECIALIST PROVISION…………………………………………….51

SECTION 7: SUPPLY AND DEMAND AND SWOT ANALYSIS…………………………..57

SECTION 8: EMERGING KEY ISSUES……………………………………………………...60

APPENDICIES

APPENDIX 1: CLIENT PROJECT BRIEF……………………………………………………62

APPENDIX 2: CONSULTEES…………………………………………………………………73

APPENDIX 3: SITES VISITED………………………………………………………………...76

APPENDIX 4: SITE PHOTOGRAPHS………………………………………………………..77

APPENDIX 5: SALFORD AREA PROFILE…………………………………………………..85

SALFORD CITY COUNCIL / SALFORD COMMUNITY LEISURE INDOOR SPORT & LEISURE FACILITIES ASSESSMENT REPORT

SECTION 1: INTRODUCTION

1.1 Background

An Indoor Sport and Leisure Needs Assessment and Strategy has been commissioned by Salford City Council to set out the long term approach to provision in the City.

This report sets out the findings of a detailed assessment of local need and identifies the key local issues.

A separate strategy document is provided which focuses on the long term approach to provision in the City and sets out a series of recommendations.

1.2 Methodology

The assessment of provision is based on the Sport England Assessing Needs and Opportunities Guide (ANOG) for Indoor and Outdoor Sports Facilities (2013).

This guide recommends an approach to undertaking a robust assessment of need for indoor and outdoor sports facilities. It has been produced primarily to assist local authorities to meet the requirements of the Government’s National Planning Policy Framework (NPPF) which states that:

‘Access to high quality open spaces and opportunities for sport and recreation can make an important contribution to the health and well-being of communities. Planning policies should be based on robust and up-to-date assessments of the needs for open space, sports and recreation facilities and opportunities for new provision. The assessments should identify specific needs and quantitative or qualitative deficits or surpluses of open space, sports and recreational facilities in the local area. Information gained from the assessments should be used to determine what open space, sports and recreational provision is required.’ (NPPF, Paragraph 73)

Assessment of provision is presented by analysis of the quality, quantity, accessibility and availability of the identified facility types (i.e., sports halls and swimming pools). Each facility is considered on a ‘like for like’ basis within its own facility type, so as to enable it to be assessed for adequacy.

The report considers the distribution of and interrelationship between all facility types in the study area and evaluates demand providing a clear indication of areas of high demand. The report will identify where there is potential to provide improved and/or additional facilities to meet this and to, where appropriate, protect or rationalise the current stock. Figure 1.1 below illustrates the approach recommended by Sport England (ANOG) and adopted in this assessment of need.

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Figure 1.1: Recommended Sport England approach to assessing need

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1.3 Report structure

The structure of the report is aligned to the stages of ANOG as set out above. Although much of the Stage A ‘Prepare and Tailor the Approach’ was completed by Salford Council prior to engaging with consultant support.

Section 2 of the report provides national and local context.

Sections 3- 7 focus on individual facility types and covers both the stage B ‘Gather information on Supply and Demand’ and Stage C ‘Assessment’ to provide clear findings.

Sections 8 and 9 bring the findings together to provide an overview and also identify the key issues.

The Strategy (Stage D Application of the Assessment) is presented under separate cover.

KKP is grateful to all the individual consultees and clubs listed in Appendix 2 for their contributions to the assessment and for making time available to share their views about, and experiences of indoor and built sports facilities in Salford.

1.4 ANOG Stage A defining the scope of the project

ANOG Stage A of the process requires consideration of how to apply the suggested approach to assessing needs to the local circumstances and context. The specific objectives of this audit and assessment are to:

 Audit existing facility provision  Identify local needs and quantify levels of demand

The specific tasks addressed as part of this assessment report process include:

 Review of relevant Council strategies, plans, reports, corporate objectives.  Review of the local, regional and national strategic context.  Supply and demand analysis.  Analysis of the demographics of the local population.  Consideration of potential participation rates; modelling likely demand for facilities.  Detailed audit of indoor facilities provided by the public, private, voluntary and education sectors.  Analysis of the balance between supply of, and demand for sports facilities and the identification of potential under and over provision.  Identification of key issues to be addressed in the future provision of sports facilities across the City.

The assessment incorporates the following facility types:

 Sports halls  Swimming pools  Fitness suites and gyms  Dance / aerobic studios  Indoor bowls  Indoor tennis and real tennis  Squash courts

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 Other indoor provision at the Salford Sports Village, and the Helly Hansen Water Sports Centre.

Pitch sport requirements including artificial grass pitches (AGPs) are considered in the Council’s Playing Pitch Strategy (PPS) and the accompanying Assessment Report also produced by KKP for SCC/SCL in 2014 -15.

This document provides the detail as to what exists in the City, its condition, location and overall quality. It also considers the demand for facilities based on population distribution, planned growth and takes account of other socio-economic factors, such as health and economic deprivation. In delivering the report KKP has:

 Individually audited each of the identified swimming pools, sports halls (conventional i.e. 3+ court halls as per Sport England definition), health and fitness facilities (including, within reason, dance studios), squash courts (public, private and voluntary sector owned/managed) and other specialist facilities in the Authority (see Appendix 2)  Analysed the supply and demand of facilities (including specialist sports facilities) to identify gaps and opportunities for improved facility provision.  Identified areas of good practice and opportunities for improved service in order to drive up participation levels.

It thus provides a robust audit based quantitative, qualitative assessment of the need for sports halls, swimming pools, health and fitness, the other facilities listed above and specialist provision. It examines opportunities for new and/or rationalised provision and identifies specific deficiencies and surpluses to inform this process

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SECTION 2: STRATEGIC CONTEXT

2.1 National context

Sport England aims to ensure positive planning for sport, enabling the right facilities to be provided in the right places, based on up to date assessment of need for all levels of sport and all sectors of the community. This assessment report has been produced for SCC/SCL using the principles and tools identified in the Sport England guide ‘Assessing Needs and Opportunities for Indoor and Outdoor Sports Facilities’ (ANOG).

As illustrated below, Sport England regards an assessment of need as core to the planning for sporting provision. This assessment report reviews indoor sporting facility needs in the Salford City Council area and provides a basis for future strategic planning.

Figure 2.1: ANOG model

This framework is used to structure the recommendations for Salford City Council.

Sport England: A Sporting Habit for Life (2012 – 2017)

In 2017, five years after the Olympic Games, Sport England aspires to transform sport in England so that it is a habit for life for more people and a regular choice for the majority. The strategy will:

 See more people starting and keeping a sporting habit for life.  Create more opportunities for young people.  Nurture and develop talent.  Provide the right facilities in the right places.  Support local authorities and unlock local funding.  Ensure real opportunities for communities.

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The vision is for England to be a world leading sporting nation where many more people choose to play sport. There are five strategic themes including:

 Maximise value from current NGB investment.  Places, People, Play.  Strategic direction and market intelligence.  Set criteria and support system for NGB 2013-17 investment.  Market development.

National Planning Policy Framework 2012

The National Planning Policy Framework (NPPF) sets out planning policies for England. It details how these changes are expected to be applied to the planning system. It also provides a framework for local people and their councils to produce distinct local and neighbourhood plans, reflecting the needs and priorities of local communities. It states that the purpose of the planning system is to contribute to the achievement of sustainable development. It identifies the need to focus on three themes of sustainable development:

 Economic  Social  Environmental

A presumption in favour of sustainable development is a key aspect for any plan-making and decision-taking processes. In relation to plan-making the NPPF sets out that local plans should meet objectively assessed needs. It is clear about the role that sport plays in delivering sustainable communities through promoting health and well-being. Sport England, working with the provisions of the NPPF, wishes to see local planning policy protect, enhance and provide for sports facilities based on robust, up-to-date assessments of need, as well as helping to realise the wider benefits that participation in sport can bring.

The ‘promoting healthy communities’ theme identifies that planning policies should be based on robust, up-to-date assessments of need for open space, sports and recreation facilities and opportunities for new provision. Specific needs and quantitative and qualitative deficiencies and surpluses in local areas should also be identified. This information should be used to inform what provision is required in an area.

Strategic Planning: Effective Cooperation for Planning Across Boundaries, RTPI, February 2015

Drawn from best practice this report identifies six general principles for strategic planning:

 Have focus – being efficient in the use of resources and clear about its purpose.  Be genuinely strategic; deal only with matters which require resolution across boundaries.  Be spatial – make strategic choices between places, not establish general criteria decision making.  Be collaborative.  Have strong leadership and;  Be accountable to local electorates.

The key finding is that top-down strategic planning tends to be less successful. Locally designed and enacted approaches that emphasise collaboration and co-operation between local authorities bring major benefits to all the local authorities in a given area.

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Public Health England

In October 2014 Public Health England (PHE) produced its plan to tackle low activity levels across the country. Along with making the case for physical activity, the plan identifies four areas where measures need to be taken at a national and local level:

 Active society: creating a social movement. Shifting social norms so that physical activity becomes a routine part of daily life.  Moving professionals: activating networks of expertise. Making every contact with the health sector count to push the ‘active’ message and to deliver the message through other sectors including education, sports and leisure, transport and planning.  Active environments: creating the right spaces. Making available and accessible appropriate environments that encourage people to be active every day.  Moving at scale: scaling up interventions that make us active. Maximising existing assets that enable communities to be active.

Investment in school sport

In March 2013 the Government announced its Primary PE and Sport Premium fund of £150 million per annum invested in school sport over the next two years. This is supported by various Government departments (Education: £80m, Health: £60m and Culture, Media and Sport: £10m). Funds go directly into the hands of primary school head teachers for them to spend on sport. The four objectives of the programme are to:

 Improve the quality of existing PE teaching through continuing professional learning in PE for generalists, so that all primary pupils improve their health, skills and physical literacy and have a broader exposure to a range of sports.  Increase participation levels in competitive sports and healthy activity of pupils and maintain these into adolescence  Increase the quality of initial teacher training in PE and sport, and to promote PE specialisation in primary level workforce.  Ensure that schools understand and value the benefits of high quality PE and sport, including its use as a tool for whole school improvement.

In Salford, a school Partnership Development Manager (PDM) and a high quality officer is hosted by All Hallows RC High School. The PDM is part funded via SCL using funding from Public Health and via the local Schools Sports Partnership. In 2014/15; the current school year 60 out of 80 (75%) of primary schools joined the partnership at either Gold (5), Silver (15), Bronze or Bronze Plus (40) level. Under the auspices of its stated aim to ‘working with teachers to develop PE and school sport’ its schools follow the ‘Move With’ Salford’ Physical Literacy Programme which promotes:

 Locomotion – movement from one point to another.  Stability – body balance in static and dynamic movement situations  Object control – sending, receiving and controlling an object.

Priority School Building Programme (PSBP)

The PSBP is a centrally managed programme set up to address the needs of the schools most in need of urgent repair. Through it, 261 schools will be re-built between 2014 and 2017. In Salford a beneficiary of the 2015 programme is The Clifton Centre, a Pupil Referral Unit (PRU).

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Summary of national context

Engaging all residents to take up and retain a level of physically literacy and activity is, thus, a high priority for national and local government. For many residents sport and recreational activities have a key role to play in facilitating physical activity. Ensuring an adequate supply of suitable facilities to meet local need is a requirement of the planning system. In line with national policy recommendations this report makes an assessment of indoor facility provision and need across Salford.

2.2 Local context

A range of agencies and policies influence the nature and extent of provision in the City.

Salford Community Leisure - sport and physical activity in 2014/15

SCL is an independent society, governed by its members, that works with SCC for the benefit of Salford residents by:

 Running services, including school curriculum; community use of school sports facilities; managing sport and leisure centres, Salford Sports Village and the Helly Hansen Water- Sports Centre (plus libraries, community centres and museums).  Advising and supporting SCC on strategic culture, sport and leisure policy and priorities and shaping the local sporting infrastructure.  Co-ordinating co-production of culture, sport and leisure opportunities at city and neighbourhood level.  Investing capital and revenue resources in the improvement of local provision.  Working with county, regional and national agencies and organisations and NGBs.

The stated aims of SCL, in respect of sport, physical activity and active lifestyles, are to:

 Continue to increase Salford resident’s regular participation in sport.  Improve pathways and progression routes for Salford residents into sports participation, performance and excellence.  Maintain/increase visits to major sports facilities and events.

Salford Community Sport 2014/15 indoor facility and participation highlights include:

 Participation in physical activity has increased by 3% with over 1.39 million visits to Salford leisure Centres recorded.  22% of the Salford population were active for the recommended 3 x 30 minutes of moderate intensity activity a week, an increase of 1.2% from last year (Sport England APS).  Health and fitness membership continued to grow with 8,717 active members.  Over 6,200 people joined the Aspire health and fitness membership in 2014/15, an increase from 2013/14 (an additional 492 members).  1,116 new members took up a health and fitness membership in January 2015 as a result of a New Year campaign; the highest campaign figure ever recorded.  In excess of 220 fitness classes were delivered each week to over 2,500 customers.  The Learn to Swim programme expanded by 13%, over 3,500 children and young people attended lessons to learn to swim each week.  Over 60 schools received sports coaching and swimming lessons each week.  SCL supported over 75 local sports clubs via membership of the Salford Sports Network.

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 Funding provided by Salford CCG and the City’s community committees enabled over 9,000 children and young people to swim for free during the summer holidays.  School holiday sport activities funded by community committees attracted over 2,400 children and young people.  6 new doorstep clubs were set up for children and young people, providing sporting opportunities in local community facilities.  City of Salford Swimming Club was named ‘top swimming club’ in the NW for the 3rd year in succession  Dance, gymnastics and synchronised swimming enjoyed exam and competition success.  Multi-cultural swimming sessions were provided across the city.  Over 1,700 social inclusion gym passes were issued to 21 organisations.  8 dedicated sport sessions for children and adults with a disability were delivered each week in dance, gymnastics and swimming.  Each week, 57 gymnastic sessions and 40 dance sessions were delivered to over 900 children and young people.  A three year sponsorship deal was signed for the Water Sports Centre now renamed the Helly Hansen Water Sports Centre (HHWSC)  Irlam Community Centre moved into the Irlam and Cadishead Leisure Centre providing improved community space.  Café opened at Worsley Leisure Centre.  A number of new computers were introduced to improve the customer experience.  New sports facilities at St Ambrose Barlow High School were opened to the public in November 2014.  Leisure centre re-branding was completed. (Source: Salford Community Leisure)

Greater Sport (Greater Manchester Sports Partnership) aims and objectives

The stated vision of Greater Sport is “inspiring a healthy future in Greater Manchester through sport and physical activity”. It works closely with Sport England, the 10 Greater Manchester local authorities, NGBs and a wide range of other organisations to:

 Make a significant contribution to Greater Manchester's social wellbeing and economic growth.  Enhance lives, brings communities together and forms good sustainable life-long habits.

It is committed to changing lives by creating and providing opportunity for everyone to take part in sport and physical activity. By 2017 its stated target is to get one million people doing regular physical activity. This is driven by the belief that sport and physical activity;

 Can enhance the lives of all people  Brings communities together  Should be a lifelong habit.

Greater Sport has four strategic priorities:

 Children  Young people  Physical activity  Sport and workforce

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A number of Greater Sport led initiatives are in place in the city and some of the facts and figures appertaining to these are shown below.

Table 2.1: Key Greater Sport impacts in Salford (April 2014 – April 2015)

 116 individuals from high anti-social behaviour areas gained a qualification through the lottery funded programme ‘Get Skilled and Volunteer’.  18 coaches were funded to complete a coaching qualification through the ‘Get Coaching 2’ bursary.  254 coaches from Salford are active members of Coachweb.  37 young leaders supported the GM School Games.  11 satellite clubs have been established engaging 125 young people into regular participation.  642 young people have participated at Sportivate session in Salford.  42 disabled people participated in the GM Disability Games.  538 Salford school children participated in in GM Branded School Games events. (Source: Greater Sport)

Joint Health & Well-Being Strategy 2016

The Marmot Review highlighted that reducing health inequalities is an issue of fairness and social justice and pointed out that many people die prematurely each year as a result this and the fact that the lower a person’s social position, the worse his or her health is. It advocated universal actions with a scale and intensity proportionate to the level of disadvantage (proportionate universalism). Its six stated policy objectives were to:

 Give every child the best start in life.  Enable all children, young people and adults to maximise their capabilities and have control over their lives.  Create fair employment and good work for all.  Ensure a healthy standard of living.  Create and develop healthy and sustainable places and communities.  Strengthen the role and impact of ill health prevention.

Drawing heavily on this, the Salford Joint Health and Well-Being Strategy is a plan aimed at improving the health and wellbeing of people in Salford: It focuses on a small number of local priorities and includes some measurement of progress being made on these.

Under the theme ‘A Healthy City’ it states that:

 We aim to improve health and well-being across the city and remove health inequalities  We will create an integrated system that responds to local needs and gains public confidence.  We believe that prevention is better than cure and that by empowering people we can improve the quality of life, improve the long term health of communities and promote individual responsibility and behavioural change. This is a holistic view of health and well-being and reflects the understanding of the links between physical, social and psychological health, and the environment in which people live and their economic circumstances.

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Figure 2.2 JHWB Vision and Priorities

Public Health in Salford

Public Health in Salford has a work plan with a clear focus on the following areas:

 Public health intelligence  Alcohol  Cancer  Health protection  Healthy weight (children and adults)  Health and wellbeing  Mental wellbeing  Sexual health  Tobacco control.

In terms of physical activity, Public Health is considering the potential of a three year campaign in partnership with SCL to initiate activity. Working relationships between the two organisations are positive and it is likely that it will later this year invest, significantly in an

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SCL led GP referral scheme. There is reportedly a positive buy in from local GPs to make the project work.

Furthermore the Clinical Commissioning Group (CCG) is looking at ways to make better use of local facilities to deliver activity. At present, it is unclear exactly how this will be achieved. It is possible that there will be funding available from the CCG to support demand and policy is being developed to allocate capital grants for facility development to local authorities.

Salford CCG has, in recent years, funded free swimming activity over the summer period. This is supported on a non-recurrent basis and is applied for and assessed annually. The CCG sees positive value to health and well-being in the outcomes achieved through this.

The Health Improvement Service provides a large number of physical activity options, including walking groups and dance sessions. Activity leaders make use of the outdoor space in local parks across the local authority area. It is aware that it can offer more casual and informal activity, such as a buggy walks, without the need for leadership and activity qualifications that may be required by more formal sports activity.

Agencies and charitable foundations

Operating within Salford there are five large charitable foundations:

 The Manchester United Foundation (MUF)  The Salford Reds (SR)  Salford Foundation (SF)  The Rio Ferdinand Foundation (RFF) and the  Hamilton Davies Trust ((HDT) serving Irlam and Cadishead).

All five foundations offer a range of development programmes for young people and disadvantaged groups. Their staff use sport, notably football and rugby league, as a means of engaging with young people to convey messages around combatting anti-social behaviour, developing healthy lifestyles, building self-esteem and confidence, gaining employment, understanding drugs and avoiding crime.

All five run courses and events at SCC/SCL sports facilities and schools across the Salford authority area. Cost of facility hire is increasingly pushing up the cost of running activities and in some instances making certain activities unviable and SCL venues inaccessible.

The HDT in partnership with Sport England, SC and SCL made a capital contribution towards the extension and refurbishment of Irlam and Cadishead Leisure Centre. It has also given grant aid to several sports clubs in the local area.

These bodies all provide valuable opportunities to enhance the personal development of young people, many from challenging backgrounds, through sport and physical activity. In consultation, the RFF raised concerns that young people are disenfranchised by the lack of affordable local provision. Many do not, or are unable to, travel beyond their immediate neighbourhoods and many are ‘priced out’ of accessing provision

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SCL’s SPARKY and SAYO programmes for children and young people from disadvantaged backgrounds are based principally at Clarendon and Ordsall leisure centres offering a variety of fun activities after school club and during school holidays. Participants mostly live in Ordsall, Langworthy and Pendleton.

Summary of local policy context

The core message running through local strategic documentation is the requirement to ensure adequate and affordable opportunities for all Salford residents to take part in physical activity thus reducing health inequalities across the City. The provision of facilities and programmes to help facilitate physical activity will, where appropriate, be targeted to meet the needs of identified target groups in identified areas.

It is therefore essential that the core indoor sports facilities of sports halls, swimming pools and health and fitness facilities are accessible and available to the community and that their ‘offer’ is developed based on the needs of said communities. Access to facilities and opportunities at/in which to participate in physical activity and sport is essential if Salford residents are to have the opportunity to meet the individual activity targets and goals being set nationally; and to make sport or physical activity a part of their everyday lives.

Table 2.2: NHS Activity Targets

To stay healthy, adults aged 19-64 should try to be active daily and should do:  At least 150 minutes (2 hours and 30 minutes) of moderate-intensity aerobic activity such as cycling or fast walking every week, and muscle-strengthening activities on 2 or more days a week that work all major muscle groups (legs, hips, back, abdomen, chest, shoulders and arms).  75 minutes (1 hour and 15 minutes) of vigorous-intensity aerobic activity such as running or a game of singles tennis every week, and muscle-strengthening activities on 2 or more days a week that work all major muscle groups (legs, hips, back, abdomen, chest, shoulders and arms).  An equivalent mix of moderate- and vigorous-intensity aerobic activity every week (for example 2 x 30-minute runs plus 30 minutes of fast walking), and muscle-strengthening activities on 2 or more days a week that work all major muscle groups (legs, hips, back, abdomen, chest, shoulders and arms).  One way to do your recommended 150 minutes of weekly physical activity is to do 30 minutes on 5 days a week.  All adults should also break up long periods of sitting with light activity as sedentary behaviour is now considered an independent risk factor for ill health, no matter how much exercise you do.

2.3 Economic value of sport to the nation

Sport, leisure, recreation and culture are all important economic drivers. In 2010, sport and sport-related activity contributed £20.3 billion to the English economy – 1.9% of the England total. The contribution to employment is even greater – sport and sport-related activity is estimated to support over 400,000 full-time equivalent jobs, 2.3% of all jobs in England. Volunteering in sport, and the health benefits derived from sport, also have an impact on the economy. The estimated economic value of sport-related volunteering is £2.7 billion. The annual value of health benefits from people taking part in sport is estimated at £11.2 billion. The benefits of playing sport include the well-being/happiness of individuals taking part, improved health and education, reduced youth crime, environmental benefits, stimulating regeneration and community development, and benefits to the individual and wider society through volunteering. Consumption of sport benefits include the well-being/happiness of spectators, and the national pride/feel good factor derived from sporting achievement.

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Participation in sport can contribute to reductions in crime and anti-social behaviour, particularly amongst young people. It can also have a net impact on the environment; where, for example, more people are encouraged to walk and cycle, emissions and congestion can reduce although there is an argument to suggest that this would be counterbalanced by the impact of those attending sports events.

Table 2.3: Economic value of sport in Salford

Participation Gross value added (£) Jobs Sports services 17.9m 712 Sportswear and equipment 3.6m 67 Sports education 20.2m 259 Total participation 41.7m 1038 Non-participation Gross value added (£) Jobs Spectator sports 3.2m 100 Sportswear and equipment 5.3m 100 Sports broadcasting and gambling 420.6m 229 Total non-participation 429.2m 429 Total direct economic value of sport 470.9m 1467 Wider impacts Wider value (£) Health 82.2m Volunteering 12.8m Wider spending 4.4m Source: Sport England Economic Impact of Sport Model 2015

The economic value of sport for Salford is estimated, by Sport England, at £470.9m p.a. This is derived from the 1,467 jobs within the sector. At a national level the sports related GVA[1] per person is £374, however, the equivalent figure for Salford is more than five times as high, at £1,970. The reason is the scale of ‘TV and satellite’ related employment which results from the location of BBC sport and related providers within the authority. This element of the GVA calculation for Salford thus accounts for £415.9m (88.3%) of the sports GVA in the area when the norm nationally is for it to constitute 22.7% of the sports economy.

Summary

Sport and physical activity provides a range of economic and health benefits to the NW region, Greater Manchester and Salford and its local resident population. It contributes significantly to the local and regional economy and provides jobs and opportunities to spectate and participate in sport and physical activity.

[1] Gross Value Added is the value added contribution by a sector, principally wages plus profits

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2.4 Characteristics and influencing factors within the Salford City Council area

Geography

Figure 2.3: Greater Manchester Conurbation

Salford is part of Greater Manchester. Its western extremity borders with Wigan plus Warrington in Cheshire while to the east it borders Manchester City Centre. To the north it shares boundaries fairly evenly with Bolton and Bury while the south boundary is entirely shared with Trafford

It is surrounded by sections of the national motorway network: the M60 (Greater

Manchester Orbital Ring Road), the M62 (linking Liverpool – Hull) and the M602 which runs (broadly speaking) across the northern city boundary from the M60 to Manchester City Centre. The nature of the road network can make travel by public transport problematic; West to East into Central Manchester is relatively well served, but North-South journeys are more difficult. The motorway and A-road network within and surrounding the city is often subject to considerable congestion and delays. This can cause problems for residents who wish to access sports facilities at specific times of day, for classes and lessons and, for example, makes a substantial difference to travel times to car and public transport based travel time to and from facilities at a range of peak times.

The north to south Metro-Link in Greater Manchester runs from Bury to Manchester City Centre and onto Altrincham in Trafford Borough. In Salford there is a link to Manchester Piccadilly which runs across to Eccles via Salford Quays, Media City, Langworthy and Weaste. Further phases of development are also planned (see Figure 2 overleaf).

Beyond those routes described it is understood there are plans to extend the Metro to the AJ Bell Stadium and Irlam and Cadishead. The extended Metro-Link and associated rail and bus transport hubs will significantly improve the public transport network across the Greater Manchester conurbation.

The vision for Salford in 2025 is to be a modern global city with a focus on jobs, investment, growth, opportunity and transformation combined with local benefit. Investment in The Lowry, Media City UK and Salford Quays has attracted, amongst others, the BBC Department of Sport and News and the Imperial War Museum, creating jobs and encouraging house builders to invest. In 2014 the median figure for FT earnings in Salford is £24,222, compared to £25,199 for the NW and £27,082 for GB.

An easily accessible, high quality sport and recreation offer is integral to the Council’s and Trust’s vision to enhance the quality of life in Salford and improve health outcomes.

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Figure 2.4 – Key Physical Assets in Greater Manchester

Source: GMPTE 2010

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Figure 2.5: Metro Connections and Future Metro Links

Source: Metro-Link website

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Salford current population, population and housing growth

The current total population of the City (2013 MYE) is 239,013 (119,754 males and 119,259 females). It is expected to rise to 265,521 by 2024 (+26,508) and to 289,388 by 2037.

Key changes over the next 10 years will see a rise in the numbers of 0 – 15 year olds (up 18%), a decline in the number of 16 – 24 year olds (-3.3%) and rises in all other age cohorts (25 – 65+). These changes will impact on the use of sports facilities in Salford, especially if the nation becomes more active – an eventuality which will also increase demand.

10% of the current population is from non-white ethnic groups. 4% are Asian, 2.8% Black, 2% Mixed and 1% other. Within Salford there is a significant Jewish Community living in Broughton. In Eccles there is a Yemeni community and in Little Hulton and Walken, Polish migrants have settled. Different communities often wish to access sports facilities in different ways. For example, the Jewish community in Broughton have single sex sessions in the swimming pool at Broughton Leisure Centre on alternate Sundays.

The new build housing target for Salford is currently 1600 new homes per annum (the figure is under review and could be reduced). Current collaborative work on the Greater Manchester Spatial Framework will define the growth areas across the conurbation. In Salford it is expected that there will be more development in Salford Quays, Salford Central, Walkden (Burgess Farm), Worsley, Lower Broughton (including Castle Irwell student village) and Irlam.

Figure 2.6: Population Change 2014 – 2014

Socio-economic characteristics

Mosaic segments

As the Mosaic segmentation (Figure 2.8 overleaf) demonstrates, Salford is a mix of a few wealthy communities and areas of extreme poverty. A high proportion of City residents depend upon benefits and suffer ill health (red on the map). A proportion are well-off, middle class and earning good wages (blue/purple). There is a high proportion of young people (olive) whilst some areas are classified as having residents with menial and unskilled jobs, earning poor wages and living in high density, poorly maintained terraced housing (yellow).

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Wards are important in the administration and delivery of services in Salford, with public services and committees organised to service neighbourhoods based on the ward structure.

Figure 2.7: Salford Wards

Figure 2.8: Distribution of Mosaic segments in Salford

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Health

 The health of people in Salford is significantly worse than the England average. The male rate is currently 76.6 compared to 79.4 for England, and the female equivalent is 80.4 compared to 83.0 nationally.  In the most deprived areas of Salford life expectancy is 11.5 years lower for men and 8.5 years lower for women than in the least deprived areas.

Children

 Approximately 28.3% (12,700) of the City’s children live in poverty.  21.5% of children in Year 6 are classified as obese, worse than the England average.  The rate of alcohol-specific hospital stays among those under 18 was 100.4*, worse than the average for England. This represents 51 stays per year.  Levels of teenage pregnancy, GCSE attainment, breastfeeding and smoking at time of delivery are worse than the England average.

Adults

 In 2012, 27.0% of adults were classified as obese.  The rate of alcohol related harm hospital stays was 968*, worse than the average for England. This represents 2,129 stays per year.  Estimated levels of adult smoking are worse than the England average. The rate of smoking related deaths was 434*, worse than the average for England. This represents 466 deaths per year.

*Source: PHE Salford Health Profile July 2014

To tackle these and other health issues Public Health in Salford has a work plan with a clear focus on the following areas; which are, as noted earlier in this report:

 Public health intelligence  Healthy weight (children and adults)  Alcohol  Health and wellbeing  Cancer  Mental well being  Health protection  Sexual health  Tobacco control

Public Health England, the local Clinical Commissioning Groups and Health Improvement Teams will, over the next decade, have an increasingly important role in funding programmes, educating the public and facilitating physical activity. The CCG will potentially, in conjunction with SCL fund future physical activity projects and programmes that tackle health issues prevalent in the local area.

The maps overleaf illustrate the breadth of both multiple and health deprivation in Salford. In general, with the exception of (in very broad terms) Boothstown and Ellenbrook, Worsley, Swinton North and Swinton South and Claremont – which enjoy a significantly higher standard of living than the remainder of Salford, levels of deprivation and disadvantage are high.

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Figure 2.9: Index of multiple deprivation

The dark blue areas on Figures 6 and 7 are those with high levels of multiple deprivation and ill health. Health deprivation is more widespread than multiple deprivation. Illustrating the two measures in combination demonstrates just how high the proportion of the community suffering ill health and/or in poverty is.

Figure 2.10: IMD Health domain

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2.5 Sport and physical activity in Salford

Participation

Active People Survey (APS)

Active People is the largest survey of sport and active recreation in Europe and is in its eighth year (APS 8 October 2013 – 2014). It collects data on the type, duration, frequency and intensity of adult participation by type of sport, recreation and cultural activity. The survey also covers volunteering, club membership, tuition as an instructor or coach, participation in competitive sport and overall satisfaction with local sports provision.

Nationally, APS 8 indicates that 36.8% of the population aged 14 and over played sport once a week. There was however a decline of 125,000 people taking part on 30 minutes moderate intensity activity at least once per week in the same period in 2013.

The largest falls are in swimming participation (despite this, swimming is still Britain’s most popular activity with 2.7million participants per week, followed by athletics; 2.2 million and cycling; 2.1million. Golf, tennis, basketball and squash participation rates all fell whilst rugby, cricket and netball rose. Tennis, table tennis and fencing had funding restrictions lifted as a result of their increases in participation. There has also been a dramatic fall in the numbers of disabled people taking part in sport, down 121,700 in the year.

Since the survey began in October 2006, it has consistently demonstrated that adults from higher socio economic groups are more likely to take part in sport than the converse. APS 8 confirms the most popular sports in Salford to be swimming, gym, fitness and conditioning, football and cycling. The APS 8 Salford and Nearest Neighbour Results also illustrate that, in most headline categories, Salford performs below national and north-west averages.

The main Sport England segments (which account for 27.4%% of the adult population in Salford compared to 19.3% nationally) are Retirement Home Singles (Elsie & Arnold), Pub Team league Mates (Kev) and Sports Team Drinkers (Jamie). Full detail: Appendix 4.

Key indicators from APS 8 for Salford identify that:

 Over one third (35.8%) of adults participated in at least 1 x 30 minutes moderate intensity sport per week. This was the same as the national (35.8%) but below the regional (35.9%) average. It was above all but one of its ‘nearest neighbours’ which ranged from 29.6% to 40.5%.

 Just over 1 in 6 (16.1%) are members of a sports club, based on the four weeks prior to the AP survey. This is below the national (21.6%) and regional (21.6%) rate and below all but one of its ‘nearest neighbours’.

SCL - Sport and physical activity in Salford 2014/15 key headlines

As noted in part earlier, the SCL Performance Review 2014/15 reported:

 Participation in physical activity has increased by 3% with over 1.39 million visits to Salford leisure Centres recorded.  22% of the Salford population were active for the recommended 3 x 30 minutes of moderate intensity activity a week, an increase of 1.2% from last year (Sport England APS).

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 Health and fitness membership continued to grow with 8,717 active members.  Over 6,200 people joined the Aspire health and fitness membership in 2014/15, an increase from 2013/14 (an additional 492 members).  1,116 new members took up a health and fitness membership in January 2015 as a result of a New Year campaign; the highest campaign figure ever recorded.  In excess of 220 fitness classes were delivered each week to over 2,500 customers.  The Learn to Swim programme expanded by 13%, over 3,500 children and young people attended lessons to learn to swim each week.  Over 60 schools received sports coaching and swimming lessons each week.  SCL supported over 75 local sports clubs via membership of the Salford Sports Network.  Funding provided by Salford CCG and the City’s community committees enabled over 9,000 children and young people to swim for free during the summer holidays.  School holiday sport activities funded by community committees attracted over 2,400 children and young people.  6 new doorstep clubs were set up for children and young people, providing sporting opportunities in local community facilities.  City of Salford Swimming Club was named ‘top swimming club’ in the NW for the 3 rd year in succession  Dance, gymnastics and synchronised swimming enjoyed exam and competition success.  Multi-cultural swimming sessions were provided across the city.  Over 1,700 social inclusion gym passes were issued to 21 organisations.  8 dedicated sport sessions for children and adults with a disability were delivered each week in dance, gymnastics and swimming.  Each week, 57 gymnastic sessions and 40 dance sessions were delivered to over 900 children and young people.

Table 2.4 SCL Centre performance financial and throughput

Centre Name Throughput Throughput Throughput +/- Budgeted 2012/13 2013/14 2014/15 % operating surplus/ deficit 2014/15 Broughton Leisure Centre 163 507 178 030 109 453 Clarendon Leisure Centre 116 892 111 481 112 281 + Eccles Leisure Centre 225 706 227 062 204 345 - Irlam & Cadishead LC 40 533 193 182 222 041 + Worsley Leisure Centre 232 346 224 411 283 137 + Ordsall Leisure Centre 57 797 54 261 48 804 - Salford Sports Village 113 799 115 052 111 436 - Swinton & Pendlebury LC 172 511 164 956 208 390 + HH Water Sports Centre 40 645 24 719 33 510 + TOTAL 1 163 736 1 293 154 1 390262 + Source: SCL Data

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Closures and disruptions impacting on above financial performance

Date Closure /Disruption to note: Apr-12 Irlam & Cadishead closed 16th April for refurbishment re-opened 23rd July Fitness equipment and classes transferred from Broughton Centre to Broughton Jul-12 Leisure Centre Jul-12 Irlam and Cadishead closed Apr-13 Wake Park opened at HH Water Sports Centre Nov-13 11th Nov - 6th Jan pool closed for maintenance work Swinton & Pendlebury Sports hall closed 2nd Dec - 1st Jan and fitness suite Dec-13 closed 16th Dec - 2nd Jan Broughton Leisure Centre closed due to leaking roof 3rd March 2014 - 12th Jan Mar-14 2015 Apr -14 Fit City Eccles pool closed 17th March - 14th April 2014 Jun-14 Café opened at Worsley Leisure Centre Jun-14 Swimming lessons no longer swipe through Jun-14 Irlam Community Centre bookings moved to Irlam & Cadishead Leisure Centre Jan-15 Broughton Leisure Centre re-opened (pool shut in March 14)

As noted earlier, during this period investment has been made in the following:

 A three year sponsorship deal was signed for the Water Sports Centre now renamed the Helly Hansen Water Sports Centre  Irlam Community Centre moved into the Irlam and Cadishead Leisure Centre providing improved community space.  Café opened at Worsley Leisure Centre.  A number of new computers were introduced to improve the customer experience.  New sports facilities at St Ambrose Barlow High School were opened to the public in November 2014.  Leisure centre re-branding was completed.

SCL’s own data illustrates that, despite several operational issues, most notably the closure of Broughton Leisure Centre, overall throughput is up from 1.163 million visits to 1.293 million. Also in contrast to the national picture disability user numbers have increased at all SCL facilities.

The financial requirement to save £5 million from the leisure and culture budget by 2025 is the primary strategic driver for both SCC and SCL.

Sports clubs in Salford

SCL provides support for local sports clubs through the Salford Sports Network. Clubs join it on an annual basis for a fixed fee of £50.00. Membership benefits include:

 SCL officer support  Health check programme  Access to training courses  Funding information  Grant aid (£100)  x2 Aspire 12 month fitness passes

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 Sports Awards.

There are circa 120 voluntary sector sports clubs affiliated to the Salford Network. Of the 120/53 represent an indoor sport. This equates to circa 3500 members attending (what are normally weekly) sessions.

Within the clubs there are 134 qualified coaches, 17 paid and 124 voluntary. The gender split is 47 female and 96 male coaches. As part of the Assessment Report research the indoor clubs were invited to take part in an e-survey. The findings are reported in the relevant facility section.

Summary and key issues

Sport and physical activity provides a range of economic and health benefits to the NW region, Greater Manchester and Salford and its local resident population.

The vision for Salford in 2025 is to be a modern global city with a focus on jobs, investment, growth, opportunity and transformation combined with local benefit.

An easily accessible, high quality sport and recreation offer is integral to the Council’s and Trust’s vision to enhance the quality of life Salford and improve health outcomes across the city.

The administration and delivery of services in Salford is built around groups of wards organised so as to service specific neighbourhoods.

Population and housing growth

As highlighted above, the City’s population is currently 239,013 and is expected to rise to 265,521 by 2024 (+26,508) and to 289,388 by 2037.The number of 0 – 15 year olds will rise significantly, the number of 16 – 24 year olds will fall slightly and numbers in all other age cohorts (25 – 65+) will rise. The current new build housing target for Salford is currently 1600 new homes per annum. His figure is subject to review.

Health

Significant areas of Salford are in poor health and in poverty. Public Health, the local CCG and health improvement teams will, over the next decade, have an increasingly vital role funding programmes, educating the public and facilitating physical activity. The CCG will potentially, in conjunction with SCL fund future physical activity projects and programmes that tackle health issues prevalent in the local area.

Sport and physical activity participation in Salford

The most popular sports in Salford are swimming, gym, fitness and conditioning, football and cycling. In most headline categories, Salford performs below national and north-west averages.

SCL’s own data illustrates that, despite several operational issues, overall throughput is up for 1.163 million visits to 1.293 million visits.

Sports clubs are active in most indoor sporting activities and provide opportunities for 3500 participants per week. Voluntary clubs are supported via the Salford Sports Network.

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Operational deficit

SCC facilities operated by SLC continue to operate at an overall deficit. The financial requirement to save £5 million from the leisure and culture budget by 2025 is a primary strategic driver for both SCC and SCL.

ANOG Stages B and C

Within the following sections, the individual facility types covered in the scope of the project are considered. Under the headings of quantity, quality, accessibility and availability, information and views are gathered and set out for both supply and demand (Stage B). This information is then brought together and with the use of appropriate tools, the key assessment findings for each facility type are set out (Stage C).

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SECTION 3: SPORTS HALLS

3.1 Introduction

Sports halls are key facilities for community sport because they are multi-purpose and provide for a range of different activities. The standard approach to measuring them is via the number of badminton courts accommodated within the floor area. Sports hall are, thus, made referenced to as three, four, five, six, eight, nine and twelve court halls.

The standard size of a 4 court sports hall was, until relatively recently, 18m x 33m x 7.5m. This has been extended in 2012 to 34.5m x 20m x 7.5m primarily to accommodate run off space for indoor netball. (Source: Design Guidance Note – Sports Hall Design & Layouts, Sports England, 2012).

Sports halls can be used for a wide range of sports: for example, archery, boxing, indoor athletics, badminton, basketball, bowls (short-mat), cricket (nets), dance/ exercise classes, dodgeball, fencing, fitness circuits, football, golf training, gymnastics, handball, hockey, martial arts, netball, roller hockey, table tennis, trampolining and volleyball.

3.2 Supply of sports halls

In general, the larger the hall the greater the flexibility and the more sports that can be accommodated concurrently, and/or the level of use that can be made of the venue for local and regional training, competitions and events. The review of the supply of sports halls (3 courts or more in size) examines:

 Quantity  Quality  Availability and  Accessibility

Quantity

KKP’s research has identified 21 sports halls in Salford. There are two 6 courts halls, seventeen 4 court halls and two 3 court halls. Two 4 court halls opened in 2014, these are a shared facility at Moorside High and Primary School and at All Hallows Catholic School. Both were built through the Building Schools for the Future (BSF) programme.

Swinton & Pendlebury Leisure Centre previously a 5 court hall is now, due to an increase in the size of the fitness suite, a 3 badminton court hall. Broughton Recreation Centre sports hall, previously managed by SCL, was closed in 2014.

Table 3.1: Locations: three court + sports hall provision in Salford

Sports Halls (3+ courts) St Patricks Roman Catholic High School (4) Eccles 6th Form Centre (4) Bridgewater School (4) Buile Hill High School (4) Clarendon Leisure Centre (4) Salford City Academy (4)* Irlam & Cadishead Leisure Centre (4) Harrop Fold HS (4) Eccles Leisure Centre (6) Oasis Academy Media City (4)* Ordsall Leisure Centre (3) Walkden 6th Form Centre (4)

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Sports Halls (3+ courts) Swinton & Pendlebury Leisure Centre (3) The Albion Academy (4)* Wentworth School (3) Walkden High School (4) Irlam and Cadishead College (4)* Salford University (6) St Ambrose Barlow Girls High School (4) Moorside High & Primary Schools (4)* All Hallows Catholic School (4) (SPIE * PFI provider)

Facilities at Moorside School, one of the additional venues identified, are uniquely shared by the primary and secondary schools. This is one of five centres* (see Table 3.1) built under BSF and now managed by SPIE. At this venue sports provision (4 court sports hall, 3G pitch and activity studio) are run out of school hours by SCL. Buile Hill and Harrop Fold High Schools, also re-built using PFI funds, are self-managed directly by the schools. The second recent new facility is at All Hallows Catholic School, this is a four court sports hall, built to the new size standard, and funded through the BSF programme. The facility opened in September 2014 and is available to the community after school hours. Supply of 3+ court sports hall provision in Salford is illustrated in Figure 3.1 and detailed in Table 3.2 overleaf.

Figure 3.1: Three court plus sports hall provision in Salford City Council Area

Key: Three court plus sports hall provision in Salford City Council area (21 facilities)

Ref Site No. of badminton courts 2 Clarendon Leisure Centre 4 3 Eccles Leisure Centre 6 4 Ordsall Leisure Centre 3 6 Irlam and Cadishead College 4

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Ref Site No. of badminton courts 7 Irlam and Cadishead Leisure Centre 4 8 Moorside High and Primary School 4 10 St Ambrose Barlow High School 4 11 Swinton and Pendlebury Leisure Centre 3 12 Walkden High School 4 27 Bridgewater School 4 30 Buile Hill High School 4 38 Eccles Sixth Form Centre 4 45 Harrop Fold High School 4 60 Oasis Academy Media City UK 4 72 Salford City Academy 4 77 Salford University Leisure Centre 6 81 St Patricks RC High School 4 87 The Albion Academy 4 93 Walkden Sixth Form Centre 4 94 Wentworth High School 3 104 All Hallows RC High School 4

Further and higher education

University of Salford

The University of Salford is, by its own admission, not an establishment that actively attracts elite athletes, the focus is on provision of recreational and physical activity to increase participation. Many students are local and, as a consequence have previous links to community activity. As a result they do not always engage with University life and sport as much as is the case at other universities. Until now, it has not had a sports strategy. This is currently being addressed and it should be available in draft form by, at the latest, August 2015. This will provide a vision and direction for the University. Part of this will address the matter of replacing its existing leisure centre, which is coming to the end of its lifespan.

There is a desire to develop the sports facilities on offer to students at the University; the options include:

 Retain and develop the current facility  Demolish the current leisure centre to make land available for development and re- provide sports facilities elsewhere.

The University has aspirations to pursue either option in partnership with a third party. This is, in part, due to the limited finance it can make available but is also predicated upon a desire and willingness to engage in the provision of community activity.

Salford City College

Salford College is the main provider of further education in the authority area. It now has five student centres across the city at:

 Eccles Sixth Form Centre  Pendleton Sixth Form College  Walkden Sixth Form College  City Skills Sixth Form College  FutureSkills, MediaCityUK

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Eccles Sixth Form Centre is the focus for sport and recreation. It has the following facilities:

 4 court sports hall  Full size 3G AGP  Small health and fitness suite (11 stations)

The College is keen to make the Eccles site the focus for its community sports facilities. At the other four sites, community access is constrained by the absence of staff to manage community access and a lack of funds to contract staff to do so. It has a partnership with Volleyball England to develop beach volleyball courts at the Eccles Sixth Form Centre. Volleyball England is also part of the Advanced Apprenticeship in Sporting Excellence (AASE) programme in partnership with Salford City College.

The City Skills Centre is host to a snooker academy and delivers the ‘Functional Snooker’ programme in schools across the City. The College also offers a Golf Academy in partnership with Ellesmere and Swinton Golf Club. The Walkden Sixth Form Centre is home to the boxing gym that plays host to Salford City College ABC. The College is, in partnership with the Police, keen to open the facility for pay and play use by the community and some targeted activity. This is not currently financially possible.

Quality

KKP visited as many sports halls as possible and completed non-technical visual inspections looking specifically at the physical condition of the building and how ‘fit for purpose’ they are (see Appendix 2 for detail of the visits and the assessment sheets used).

Ref Site Courts Non-technical assessment 2 Clarendon Leisure Centre 4 3 Eccles Leisure Centre 6 4 Ordsall Leisure Centre 3 6 Irlam and Cadishead College 4 7 Irlam and Cadishead Leisure Centre 4 8 Moorside High and Primary School 4 10 St Ambrose Barlow High School 4 11 Swinton and Pendlebury Leisure Centre 3 12 Walkden High School 4 27 Bridgewater School 4 30 Buile Hill High School 4 38 Eccles Sixth Form Centre 4 45 Harrop Fold High School 4 Not assessed 60 Oasis Academy Media City UK 4 72 Salford City Academy 4 77 Salford University Leisure Centre 6 Not assessed 81 St Patricks RC High School 4 87 The Albion Academy 4 93 Walkden Sixth Form Centre 4 94 Wentworth High School 3 Not assessed 104 All Hallows RC High School 4

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Quality rating of assessed sports halls Good Above average Below average Poor (SPIE Facilities assumed equal quality rating – based on visit to Moorside HS)

Many sites visited were assessed as being of good/above average condition. This reflects the recent BSF/PFI investment, new build at Irlam and Cadishead and good maintenance regimes at SCL sites.

Table 3.3 below identifies the SCL dry side sports facilities and identifies some of the issues identified with the current stock.

Table 3.3 SCL sports hall provision Leisure Centre Provision Reported/identified issues Clarendon Four court hall Building ageing and generally poor quality Fitness suite Poor external image x1 squash court Small fitness suite Activity room (former squash court) Eccles Leisure SASH Design Pay and display car parking facilities. Centre Six court hall Sports hall reduced to from 9 to 6 courts to Fitness suite accommodate fitness suite extension. Social area Most fitness classes accommodated in sports hall. Dance studio Newest Salford provision built in 1987 Plant inefficient Popular social /meeting area Irlam & Four court hall (with Newly refurbished and extended facility. Cadishead LC cricket nets) Modern looking provision in a parkland setting 2 squash courts High quality sports hall and ancillary provision Community room Ordsall LC Four court hall Limited parking provision Trampolining Poor external image Indoor bowls provision (2 Specialist indoor bowls and gymnastics provision rinks) Small gym Gymnastics Centre Competition from Pure Gym at Exchange Quay Sensory room opposite Fitness suite Swinton & Three court sports hall Poor access Pendlebury LC Dance studio Located in residential street Spin area Car parking issues – limited space on site. Fitness suite No space for birthday party catering (Photographic detail provided as Appendix 3)

Table 4.3 Quality Rating of Assessed Sports Halls in Salford

Quality rating of assessed sports halls Good Above average Below average Poor Not assessed 14 1 3 0 3

The table overleaf identifies the SCL dry side sports facilities and identifies some of the issues identified with the current stock.

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Availability

Fifteen schools with sports halls in Salford offer community use as follows.

Table 3.4 Hours of community use in Salford schools

School / College Management Hours: community Key club users Use (Term Time) Irlam and Cadishead College SPIE /SCL M – F 18.00 – 21.00 Irlam FC No weekend use Independents playing badminton Moorside High School SPIE / SCL M - F 18.00 – 21.00 Football clubs on 3G No weekend use and in the sports hall St Ambrose Barlow High SCL M – F 18.00 – 21.00 Charlestown Netball School No weekend use Club (NC) Salford Basketball Walkden High School SPIE / SCL Bridgewater School SELF Buile Hill High School SELF Eccles Sixth Form Centre SELF De La Salle NC Harrop Fold High School SELF Charlestown NC Oasis Academy Media City UK SELF Salford Vikings Basketball Club Salford City Academy SPIE / SCL St Patricks RC High School The Albion Academy SELF Walkden Sixth Form Centre SELF Wentworth High School tbc All Hallows RC High School SELF M – F 18.00 – 21.00

Community use of an educational facility can involve the allocation of up to 41 hours per week (5 hours on weekday evenings and 8 hours per day at weekends). Many of the Salford facilities have only recently become available to the community and SCL facility managers are in the process of developing and building sustainable programmes of use.

There is capacity within existing provision to accommodate additional community users.

Neighbouring authority facilities

Sports hall provision in neighbouring authorities is illustrated in Figure 3.5 overleaf. The map shows supply within one mile of the Salford boundary in neighbouring authorities. This supply on the periphery of the Salford boundary helps meet the needs of some residents.

Accessibility and catchment areas

The 1 mile radial catchment equivalent to a 20 minute walk time has been applied to the sports hall provision in Salford. Figure 3.5 identifies that the majority of the City can access a sports hall within a 1 mile radial catchment. However, many of the sports halls are not available during the school day and are busy and operating at capacity during peak times.

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The large area of west Salford without access to sports hall provision is not currently developed and is designated as part of the Manchester Metropolitan Area Green Belt.

Figure 3.5: Sports hall provision – Salford/neighbouring authorities (1 mile radial catchment)

Table 3.5 Neighbouring authority sports hall 3+ courts - within 1 mile of SCC boundary

Map ID Site Courts 1 Abraham Moss Leisure Centre 5 4 Culcheth Community Campus 4 5 David Lloyd Club (Manchester) 4 8 Harper Green Community Leisure Centre 4 9 Kearsley Academy Leisure Centre 4 11 Loreto College 4 13 Mount St Joseph School 3 14 Old Trafford Sports Barn 4 15 Partington Sports Village 6 17 St James's Church of England School & Sports College 4 18 St Monica’s RC High School 4 19 Stretford Sports Village (Chester Centre) 8 20 Stretford Sports Village (Talbot Centre) 4 21 Sugden Leisure Centre 16 22 The King David High School 4 23 YMCA (Manchester)('Y' Club) 4 Source: Active Places Power (Accessibility to these facilities has not been reviewed)

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Facility Planning Model (FPM) analysis and findings

(This FPM analysis does not include the sports hall accommodation that opened in 2014).

The FPM estimates that there are 3.25 courts per 10,000 population in Salford, a level above the national average but below the average regional figure. The model estimates that 93% of demand for halls is met by the available network. Of the 7% (790 visits per week in the peak period - vpwpp) not thought to be being met, most comprise non-car owners who live at a distance from a hall to which they are unlikely to travel to using other transport modes. A small proportion of unmet demand is accounted for by non-car owners who can travel but find that their local facility is full at peak periods.

Across the whole stock, about 86% of capacity is thought to be being utilised; a high level of used capacity. A number of facilities’ are theoretically full or operating close to capacity. These include all the SCL sites and a number of education premises. As a guide 80% for halls is viewed as the facility being busy: according to the FPM, 10 of 19 sites are above this level.

With the location of facilities and concentrations of population, the model points to a significant level of import and export of use in and out of Salford. 43% of satisfied Salford demand is estimated to take place in facilities outside of Salford and 33% of usage at Salford facilities is thought to be accounted for by residents of other local authority areas. Across Salford, residents have a better share of hall provision when compared to the regional and national position. The central area has a poorer share when compared to the rest of the authority but this is still comparable with the national average.

A crude, non-spatial assessment of supply and demand indicates that demand exceeds supply by about 19 courts. However, as noted, this FPM run does not include the two additional 4 court halls (8 courts) noted above, the location of hall sites and the availability of provision outside of Salford in neighbouring boroughs.

Salford schools have had BSF and PFI funded rebuilds which include sports hall provision. With the exception of the Jewish Girls School in Broughton, all school facilities are made available (at some level) to the community after school hours and in the school holidays. As a result of the recent new build the overall quality of sports hall facilities in Salford is good.

Summary of the supply of sports hall accommodation

Salford has 21 sports hall with 3 or more courts. The quality of much of the existing supply is good (66%), the Authority having benefitted from new sports hall accommodation in six of its local schools and the investment in and re-development of the Irlam and Cadishead Leisure Centre. Other public provision, is dated, and despite regular maintenance and small scale investments by SCL to upgrade ancillary changing accommodation and facilities the older stock is showing signs of wear and tear and is no longer be fit for purpose. Residents living in all but the far north west of Salford can access a sports hall facility within a one mile catchment / 20 minute walk. There is community use of much of the school stock and capacity within the existing school stock to accommodate new users.

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3.3 Demand for sports hall facilities

Sports halls can be used for a wide range of sports: for example, archery, boxing, indoor athletics, badminton, basketball, bowls (short-mat), cricket (nets), dance/ exercise classes, dodgeball, fencing, fitness circuits, football, golf training, gymnastics, handball, hockey, martial arts, netball, roller hockey, table tennis, trampolining and volleyball.

Capacity and utilisation

Consultation with SCL managers indicates spare capacity, especially at off-peak times, within sports hall facilities across Salford. The newer sports halls on school sites are in the process of building community use programmes. Some as part of SCL and others independently.

NGB consultation

Consultation was undertaken with a number of key NGB’s and other relevant partners in the City to inform this report. A summary of the main consultees relevant to sports halls provision are detailed below.

 The City of Salford Volleyball Club based at Eccles Leisure Centre is a high performance club. It runs three women’s teams and play in the national league structure.  There are three main netball clubs in Salford, Cadishead Rhinos Netball Club, Charlestown Netball Club and De La Salle Netball Club. The University of Salford also runs netball teams. Back 2 Netball runs at Salford College, Worsley Campus and a league runs at Moorside High School. A new session has also started at Swinton and Pendlebury Leisure Centre. SCL offers netball as part of the summer camp package in August.  Greater Manchester is a focus area for England Basketball. There has been significant investment in the Belle Vue Leisure Centre in Manchester and additional funds have been allocated to increase participation through the strong club network in Greater Manchester. Greater Manchester Community Basketball Club is based at the Amaechi centre in Manchester and has strong links with Salford University; its outreach work extends to Salford  The Badminton England National Strategy has a particular focus on Community Sport Networks, Smash Up sites and Play Badminton sites. Smash Up is Badminton England’s youth participation initiative. Smash Up and No Strings is available at Irlam & Cadishead Leisure Centre. Badminton is also available at six of the Salford Community Leisure centres. The following are also Smash Up sites: Harrop Fold School, Oakwood Academy and Salford City Academy, University of Salford, Salford Lads and Girls Club and Swinton High School. Play Badminton venues include Swinton & Pendlebury Leisure Centre and Irlam & Cadishead Leisure Centre.

Local club consultation

Through an online survey KKP consulted with a range of local voluntary sector sports clubs, principally those who belong to the Salford Sports Network. Fifty five clubs were contacted, twenty eight responded (51%). The main comments in respect of indoor sports hall provision are identified below:

 The quality of centres used assessed is generally considered to be good/very good.

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 Hire fees and charges are considered to be too expensive for small sports clubs.  Eccles Leisure Centre – is reported to be too small for basketball to be played safely; the Salford Dragons Basketball Club relocated to a school in Manchester (Site Ref M9) because of the safety issues at Eccles Leisure Centre.  There are no full size handball facilities in Salford – clubs have to travel to use the Soccerdome handball court at the Trafford Sports Village.  Exams occupying school sports halls disrupt club activities.  Changed opening times at Eccles Leisure Centre are limiting City of Salford Volleyball Club sessions on Fridays.

Clubs responding to the on-line survey are listed in Appendix 2.

Summary of demand

There is no evidence to suggest that there is unmet demand for sports hall space in Salford. Although at peak-times in SCL managed community Leisure Centres the facilities are generally booked up. Many schools report having spare capacity at peak and off-peak times. Several school facilities are not used at all during the weekends.

A key issue is the affordability of space in sports hall for clubs to hire. The significant new provision through the BSF/PFI funding programmes is a potential opportunity to engage with local clubs and NGB development schemes to attract existing users more often and new user groups.

3.4 Sports halls – bringing the information together to provide an analysis of supply and demand (ANOG Stage C)

The existing supply of sports hall accommodation in Salford has capacity to meet current demand. The sports hall stock on school sites is new, the authority having benefitted from investment through the BSF programme.

The local authority stock run by SCL is now old and despite a good maintenance regime and some small improvements, it is looking dated and obviously not as fit for purpose as new build provision. Ageing plant and heat management systems are not as economical to run as new build modern plant and heat systems that use new technology.

Salford is at the forefront of Combined Heat and Power (CHP) technology and any new centres could benefit from the authorities investment in this to reduce energy costs.

With the exception of NW Salford, all residents can access a sports hall within a 1 mile catchment area. Several schools self-manage community use on site. As new facilities there is capacity at all the school community use sites. There are opportunities for new groups and existing users to book more time. The cost of indoor facility hire is an issues for some clubs.

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A summary of findings under the key areas of quantity, quality, accessibility and availability is set out in Table 3.6 below.

Table 3.6: Sports halls summary of findings

Facility type Sports halls Criteria Assessment findings Quantity  The total quantity of sports hall space accommodates current demand.  Through consultation with providers and users, there are no planned closures.  Subject to appropriate access, especially at peak times, additional provision is not required to meet any growth in demand. Quality  There is a contrast in quality across the stock of sports halls.  More modern provision has been delivered on school sites through the Building Schools for the Future Program (BSF).  Local authority stock run by SCL is however showing signs of age and the hall at Clarenden is considered to be of low quality. The hall at Eccles Leisure Centre was also identified through consultation as not being fit for purpose for basketball, leading to the relocation of a club outside of the city.  The local authority facility at Irlam and Cadishead is however of good quality following investment.

Accessibility  The catchment analysis indicates that the majority of residents are within a 20 minute walk time to at least one sports hall.  The west of the city area has limited provision but is located in the Green Belt and has subsequent minimal demand.  Limited car parking is identified at Swinton and Pendelbury LC which can be a barrier. In a similar way, the pay and display parking at Eccles Leisure Centre was identified during consultation with users.

Availability  Access to provision at education sites for wider community access is (management generally good. and usage)  However, the cost of hire, especially at school sites was identified during consultation as was some issues with programming and disruption due to exam periods.

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SECTION 4: SWIMMING POOLS

4.1 Introduction

A swimming pool is defined as an “enclosed area of water, specifically maintained for all forms of water based sport and recreation”. Potentially a valuable teaching resource, swimming pools accommodate a range of water sports; swimming, sub aqua, synchronised swimming, kayaking, octopush and water polo plus diving (increasingly only available in specialist venues). Pools are extensively used for fitness swimming and fitness classes, e.g. aqua aerobics. The main NGB for pool based activities is the Amateur Swimming Association (ASA). Pools come in many shapes and sizes, the predominant forms are:

 Main / competition pools  Community pools  Learner / learner training pools  Diving pools and  Leisure pools

Table 5.1 Pools - key design characteristics

Type Length Width Depth Key features 50m ASA national 50m Minimum 1.0m – 1.8 min White or pale blue finish competition pool 8 lane 2.0m preference Lane markings 19 or 21m Timing system 25m county standard 25m Minimum 1.0m – 1.8 min White or pale blue finish pool 6 lane Lane markings 13m Timing System 25m community pool 25m 5 lanes 1.0m – 2.0m White or pale blue finish 10.5m preference Lane markings 25m community pool 25m 4 lanes 1.0m – 2.0m White or pale blue finish 8.5m preference Lane markings 20m community pool 20m 4 lanes 0.8m – 1.00/1.5m Learner pool 13.0m 7.0m 0.6m – 0.9m White or pale blue min 20.0m pref Leisure pools Variable N/a Variable Free form shape Shallow water Wave machine Beaches Water rides/ Lazy river Spa pools/ geysers Cannons Slides/other play equipment Diving Pools Separate and purpose built Source: Design Guidance Note, Swimming Pools, Sport England, 2013

It is part of the National Curriculum that all children should be taught to swim. Swimming is taught in Salford schools and extra-curricular swimming lessons are available at all SCL pools. They are also used for teaching practical elements of lifesaving training.

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4.2 Supply of swimming pools

Quantity

There are sixteen swimming pools on ten different sites within Salford as follows:

Table 4.1: Swimming pool provision in Salford

Public swimming pools Private swimming pools Clarendon Leisure Centre (Main / Learner) Marriott Worsley Park (Main) Eccles Leisure Centre (Main) Total Fitness (Main / Learner) Worsley Leisure Centre (Main / Learner / Teaching) Virgin Active (Main) Irlam & Cadishead Leisure Centre (Main / Teaching) Salford University (Main) Broughton Leisure Centre (Main / Learner) Swinton & Pendlebury (Main) Total Pools 11 Total pools 5

Salford does not have a 50m swimming pool. Swimmers and other aquatic users (water polo teams and synchronised swimmers) who require access to provision on this scale must travel to make us of provision in other local authority areas. For example Manchester Aquatic Centre (MAC), Grand Central Pools, Stockport or the Liverpool Aquatics Centre.

Figure 4.1: Swimming Pool provision in Salford

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Table 4.2 Swimming Pool provision in Salford

Ref Site Sub-type Lanes Length (m) 1 Broughton Leisure Centre Main/general 6 12.5 1 Broughton Leisure Centre Learner/teaching/training 0 12 2 Clarendon Leisure Centre Main/general 5 9 2 Clarendon Leisure Centre Learner/teaching/training 0 10 3 Eccles Leisure Centre Main/general 5 12 5 Worsley Leisure Centre Main/general 6 12 5 Worsley Leisure Centre Learner/teaching/training 0 10 5 Worsley Leisure Centre Learner/teaching/training 0 10 7 Irlam & Cadishead Leisure Centre Main/general 6 12.5 7 Irlam & Cadishead Leisure Centre Learner/teaching/training 0 8 55 Marriott Hotel & Country Club Main/general 3 10 11 Swinton & Pendlebury Leisure Centre Main/general 5 12.2 88 Total Fitness (Walkden) Main/general 4 13 88 Total Fitness (Walkden) Learner/teaching/training 0 8 90 Virgin Active Club (Salford Quays) Main/general 3 11 77 Salford University Leisure Centre Main 5/6 25

Quality

The stock of public pools in Salford is ageing, most were built in 1974 or before. These 40+ year old pools are reaching the end of their economic life. Despite good maintenance the age is reflected in the ability of the pools to meet the demands of modern users.

Table 4.3 Quality Rating of Assessed Public Swimming Pools and Wet Changing Facilities in Salford

Quality rating of assessed swimming pools in Salford Good Above average Below average Poor Not assessed 1 1 3 1 0 Quality rating of assessed wet changing areas in Salford Good Above average Below average Poor Not assessed 1 1 3 1 0

Table 4.4 SCL Swimming Pool Provision

Facility Provision Issues Broughton Pool Main pool Main competition pool for the authority area Teaching pool Accommodating needs of local Jewish Community Build quality (leaking roof in 2014) Dated and tired facility. (Café closed). Clarendon Pool Main pool Dated and tired facility Teaching pool Changing room poor Oldest plant room amongst pool stock L Not fit for purpose Closed for a period due to issues with the roof Despite quality a busy centre

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Facility Provision Issues Eccles Leisure Main pool Pay and display car park Centre Single pool limits programming Irlam & Main pool Recent investment (2014) Cadishead Teaching pool High quality provision Seating for galas Adjoining space to expand into Swinton & Main pool Single pool limits programming Pendlebury Worsley Leisure Main pool Busy centre Centre 2 teaching pools Popular with school – very good schools access and schools changing provision Lesson programme oversubscribed New café overlooking pool hall Shortfall in parking provision Adjoining NHS clinic not interested in non-office hours share

Irlam & Cadishead is assessed as good. The pool and ancillary facilities at Clarendon Pool are poor. The majority are rated as below average, in part, reflecting the age of the stock and out of date facilities.

Accessibility

Through the use of radial catchment areas KKP has investigated the accessibility of public pools in Salford. A pool is deemed accessible if it can be reached within a 20 minute walk, the equivalent of one mile.

Figure 4.2 identifies that whilst the majority of the City can access a swimming pool within a 1 mile radial catchment there is a current gap in provision focused on Claremont and parts of Pendlebury, Kersal and Irwell Wards. Areas of Boothstown and Ellenbrook, Worsley and Winton all have areas without pool access within a 20 minute walk catchment area.

Provision in neighbouring local authority areas is having little impact on meeting demand from Salford (see overleaf). Much of the provision in the immediate neighbouring areas is privately operated. Of the public facilities (1, 7, and 12) only Stretford Sports Village (M19) is meeting the needs of an area not already served by an existing Salford pool.

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Figure 4.2 Accessible pools in Salford – 1 mile radial catchment areas

Figure 4.3 Swimming pool provision within 1 mile of Salford City administrative boundary

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Table 4.5 Swimming pool provision within 1 mile of Salford City administrative boundary

Map ID Site 1 Abraham Moss Leisure Centre 2 Bannatynes Health Club (Manchester Quay Street) 3 Bannatynes Health Club (Manchester Whitworth St) 5 David Lloyd Club (Manchester) 6 DW Sports Fitness (Trafford) 7 Farnworth Leisure Centre 10 Livingwell Health Club (Manchester Deansgate) 12 Manchester Printworks Fitness & Wellbeing Centre 15 Partington Sports Village 16 Sports Direct Fitness (Manchester) 19 Stretford Sports Village (Chester Centre) 22 The King David High School 23 YMCA (Manchester)('Y' Club)

Availability and capacity

Consultation with facility managers and the SCL Aquatics Officer identifies a shortfall in water space to accommodate the wide range of pool users groups; swimming lessons, competition squads, fitness swimmers, aqua-fit, synchronised swimming and other water based games such as water polo and underwater rugby. Pool capacity is a particular issue at peak-times.

New pool plant would be more energy efficient with cheaper running costs.

Sport England FPM findings

Purely in terms of the supply and location of water space, Salford residents are currently reasonably well provided for when compared to other authorities in the Greater Manchester area and national averages. Salford facility stock is nevertheless quite old and will become increasingly less attractive to users over the next ten years. Older provision tends to be less efficient and more expensive to run and maintain than plant and energy systems in newer venues.

The amount of time that Salford pools are actually open in what the FPM would consider to be the ‘peak period’ reduces the accessibility of pool provision in Salford when compared to demand generated from the population. This contributes to the fact that in crude supply/ demand terms Salford currently has a large deficit in water space which will be exacerbated by 2024 as a result of population growth and a less attractive pool stock.

This relative lack of accessibility to Salford pools in the peak period means that, whilst the vast majority of demand for water space from Salford residents is met, the model is distributing a very high proportion of total visits from Salford residents to pools in neighbouring authorities, with the majority allegedly being routed to pools in Manchester.

This finding is challenged by swimming pool venue managers in Salford who, having consulted colleagues in neighbouring Manchester City Council (MCC), can find no evidence to conclude that Salford residents are regular users of MCC pools.

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Summary of supply

There are 16 pools in Salford on 10 sites, 6 in the public sector (3 with teaching provision) and 4 at private health clubs (1 with teaching provision). The public pool stock in Salford, with the exception of Irlam and Cadishead is ageing. The relatively small size of the main pool halls at Salford pool sites makes timetabling different water activities concurrently very difficult.

The Sport England FPM acknowledges the shortfall in provision although it suggests that Salford residents are using Manchester pools. There is no operational evidence to suggest that this is the case.

General quality of venues is below average and poor. The small size of main pools limits flexibility to accommodate different activities, especially when a facility only has a main pool and no learner provision, pool plant is ageing and provision is not energy efficient.

4.3 Demand for swimming in Salford

As noted earlier, between the 2012-13 and 2013-14 operating years, the number of swim visits to City Council pools increased by circa 9% overall. They were notably higher at the pools serving the more disadvantaged areas of the city. The reasons for this are primarily a review and reorganisation of pool time and the SCL Swim Scheme to encourage swimmers and would be swimmers (learners) to visit venues.

Table 4.6: Swims and swimming lessons at Salford Pools

Pool No. of swims No. of swimming lessons 2012 /13 2013/14 2012 /13 2013/14 2014/15 Broughton Pool 34 322 39 780 343 352 349 Clarendon Pool 21 568 23 095 264 208 292 Eccles Pool 34 067 33 885 375 397 403 Irlam & Cadishead Pool 31 067 43 726 514 582 628 Swinton & Pendlebury 34 478 37 881 395 439 492 Worsley 74 710 73 272 1098 1141 1317 TOTAL 230 212 251 639 2989 3119 3481 HH Water Leisure Centre 1016 1355 N/a N/a N/a Open Water Swimming

Closures and disruptions impacting on above financial performance

Date Closure /disruption to note Apr-12 Irlam and Cadishead closed 16th April for refurbishment re-opened 23rd July Jul-12 Irlam and Cadishead closed Nov-13 11th Nov – 6th Jan Clarendon Pool closed for maintenance Dec-13 Swinton & Pendlebury sports hall closed 2.12 – 01.01. Fitness closed 16.12-01.01 Broughton Leisure Centre closed due to leak and roof 3rd March 2014 - 12th Jan Mar-14 2015 Apr -14 Eccles pool closed 17th March - 14th April 2014 Jun-14 Café opened at Worsley Leisure Centre

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Jun-14 Swimming lessons no longer swipe through Jan-15 Broughton Leisure Centre re-opened (pool shut in March 14)

School swimming

In 2014/15 – 78 schools took pupils to swimming lessons at SCL facilities, the equivalent of 50,000 attendances.

Swimming lessons

In 2014 the SCL Learn to Swim programme accommodated 3,481 attendees.

Competitive swimming

SCL runs a performance based competitive training scheme which uses significant water space across Salford. The City’s community based clubs (Salford City, Eccles, Swinton and Worsley swimming clubs) also utilise pool time. A key feature of demand is, thus, balancing the needs of the various clubs across the City’s pool stock. Clubs in Salford, like in many other areas across the Country, would like more water time but this can restrict community access.

NGB consultation

Consultation with the ASA in the North West resulted in agreement that 50m pool and competition diving needs in Salford are met via existing provision in other areas. The ASA substantively agrees with the findings of the FPM – which identifies that the stock of public pools in Salford is ageing and, across the board, is reaching the end of its economic life.

The NGB perspective is that the stock needs to be progressively both replaced and enlarged i.e. where feasible installing eight or six lane pools to enable flexible programming and all additional water space to meet new demand from a growing population with a desire to be more physically active.

The schools programme, SCL lesson programme and competitive structure are considered to be working well and the City of Salford Swimming Club is recognised as a high quality performance club with the capability of developing elite standard swimmers. The ASA would also welcome closer engagement with SCL.

Local club consultation

Consultation was undertaken with several of the local swimming and triathlon clubs. The main comments in respect of swimming pool provision are identified below:

 Closure of Broughton Leisure Centre (roof leak) was disruptive for swimming and water polo. Reportedly, both clubs/sections lost members during this period.  Clubs generally considered themselves to be allocated insufficient training time.  The nature and type of facilities along with the programming policies adopted are reported to limit of access for swimming galas and water polo matches.  The SCL ‘Learn to Swim’ scheme is generally considered to be very good and has encouraged new members to join local swim clubs.

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 Within the context of the ageing stock with which they have to work and the range of demands faced SCL staff are considered to be doing a good job maintaining facilities at their present level of quality and juggling the demands they face  Storage areas are considered to be invaluable to the water polo club operations.

Summary of demand

Demand for swimming and swimming lessons has grown significantly over the past two years. Swims are up by 21,500 visits (8.5%) and lessons have increased from 3119 to 3481 – an increase of 362 lesson blocks (11%). In this respect Salford appears to be bucking the national trend (APS 9) that identified that participation in swimming is in decline.

In Salford, multi-activity programming is hindered by pool sizes. This is impacting on SCL’s ability to offer swimming users the variety of activities required and hindering the swimming clubs which would all welcome more pool time.

4.4 Swimming pools – analysis of supply and demand

As noted above, the public swimming pools in Salford are ageing. This is reflected in the overall quality of local provision. The best pool in Salford is the recently refurbished Irlam & Cadishead Leisure Centre.

There is a shortfall of water space to meet growing demand from the range of different aquatic users across Salford. It is bucking the current national trend by increasing attendances at swimming pools and at swimming lessons. Objectives to improve activity levels, and a growing population will add to the current pressure on water spaces in the City.

A number of areas of Salford are not within a mile catchment area of a public swimming pool.

A summary of findings under the key areas of quantity, quality, accessibility and availability is set out in Table 3.7 below.

Table 4.7: Swimming pools summary of findings

Facility type Swimming pools Criteria Assessment findings Quantity  Demand for pool space in Salford is increasing and the assessment indicates that in peak time there is shortfall of water to accommodate demand within the stock of public provision.  There is a lack of capacity to meet further increases in demand

Quality  Public pools in Salford were built before 1974 and are increasingly less attractive to users when compared to more modern provision.  The majority of public pools and ancillary facilities are considered to be of below average quality with Clarenden rated as poor.  The local authority facility at Irlam and Cadishead is however considered to be of good quality following investment.

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Accessibility  The catchment analysis indicates that the majority of the City can access a public pool within an indicative 20 minute walk time but that there is a gap focussed on Claremont and parts of Pendlebury, Kersal and Irwell Wards. Areas of Boothstown and Ellenbrook, Worsley and Winton also are greater than a mile from a public pool.  Limited car parking is identified at Swinton and Pendelbury LC which can be a barrier to use. In a similar way, the pay and display parking at Eccles Leisure Centre was identified during consultation with users.

Availability  The single pool and limited size of pools gives rise in difficulties (management and around programming of different activities. This was especially noted usage) at Swinton and Pendelbury and Eccles.

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SECTION 5: HEALTH AND FITNESS SUITES AND EXERCISE STUDIOS

5.1 Introduction

For the past three decades attending health and fitness facilities at which to ‘work out’ has become a very popular way of keeping fit. Accompanying the growth in the number of increasingly sedentary jobs ‘going to the gym’ has become for many a regular lifestyle activity. Static training equipment, swimming pools and exercise studios make up the ‘core’ facilities, with sauna and steam rooms, hot tubs, squash and tennis courts adding value, depending on the type of club and the market it is aimed at.

In addition to the health benefits, the expansion of health and fitness facilities has benefitted leisure operators as the ‘fitness product’ is accessed by high volumes of users and can be surplus generating. In the case of trusts and local government providers this often helps to subsidise less profitable operational areas such as swimming pools and sports halls.

5.2 Health and fitness – supply in Salford

Quantity

The popularity and profitability of health and fitness has attracted a range of different suppliers and the market is highly segmented. Salford is no exception and in addition to SCL facilities in leisure centres which attract some 8,000 members, there is a number of private sector providers targeting different market segments as illustrated below.

Figure 5.1: Health & Fitness Provision in Salford

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Table 5.1: Health & Fitness Provision

Ref Site Number of stations 1 Broughton Leisure Centre 90 2 Clarendon Leisure Centre 46 3 Eccles Leisure Centre 85 4 Ordsall Leisure Centre 59 5 Worsley Leisure Centre 50 7 Irlam and Cadishead Leisure Centre 66 9 Salford Sports Village 34 11 Swinton and Pendlebury Leisure Centre 86 12 Walkden High School 12 18 Barton Athletic Club 17 35 Eccles & Salford Juniors ARLFC 10 42 Flex & Tone Gym 180 47 JJ'S Gym 20 52 Lowry Health Spa 12 55 Marriott Hotel & Country Club (Worsley Park) 104 58 Muscle & Fitness Gym 57 61 Olympic Gym 75 68 Pure Gym (Manchester Bury New Road) 127 72 Salford City Academy 12 77 Salford University Leisure Centre 65 81 St Patricks RC High School 8 84 Swinton Leisure Centre 30 87 The Albion Academy 10 88 Total Fitness (Walkden) 136 90 Virgin Active Club (Salford Quays) 90 93 Walkden Sixth Form Centre 11 98 Your Gym Manchester 150 99 Pure Gym (Manchester Exchange Quay) 220 100 Achieves Fitness 33 Source: Sport England Active Places

Quality

At the ‘high end’ of the spectrum are Worsley Park Leisure & Country Club (current membership: £77.00 per month, Virgin Active at Salford Quays (circa £50 - 60 per month ) and Total Fitness at Walkden (£40-50 per month) whilst among the low cost providers is the new market entrant Pure Gym at £19.99 per month. In between are a number of other privately run facilities. As with many other services, gym access is a case of ‘pay your money and make a choice’. Generally the more expensive clubs offer a larger range of facilities and equipment and often a pool. New market entrant Pure Gym is aggressively marketing in Salford notably around Ordsall Leisure Centre and Clarendon Leisure Centre and successful recruiting new members, many of whom were previously Ordsall based SCL members. The Your Gym at the AJ Bell Stadium impacts on Irlam & Cadishead. The expanding budget market is a potential threat to mid-market providers such as SCL.

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Virgin Active is planning a £3 million investment at its Salford Quays club to extend the size of the fitness suite and add exercise studios. This is a response to the expansion in the employment in Salford Quays and the presence of people with higher disposable incomes seeking access to a fitness and health suite provision on route either to or from work.

As part of the assessment KKP visited all SCL fitness suites and completed non-technical visual inspections. SCL maintain high standards in all its facilities, equipment is modern, regularly renewed and where possible new trends are introduced. SCL has introduced customer retention software and staff are being trained to understand the data and to help track ‘at risk’ customers who may wish to stop subscribing.

Table 5.2 Quality Rating of Assessed SCL Fitness Suites in Salford

Quality rating of SCL assessed fitness suites Good Above average Below average Poor 1 4 2 1

The issues identified are as follows:

 Peak-time crowding and lack of peak time capacity  The lack of free parking at Eccles SC, car park adjoining the site is pay and display, with no refund arrangements for centre users  The size of the fitness suite at Eccles is considered by the manager to be too small to meet demand. Most fitness classes are now held in part of the remaining sports hall  Parking facilities at Ordsall Leisure Centre are also limited and temporary access arrangements due to an adjoining construction site have further exacerbated this. The fitness suite is quite small and cannot provide the volume of equipment or parking facilities available at the Pure Gym at Salford Quays.  The fitness suite at Worsley Leisure Centre is reported to be frequently operating at capacity making the offer less attractive to members.  Parking at busy times can be an issue at Swinton & Pendlebury LC.

5.3 Health and fitness - demand in Salford

As noted earlier, SCL has circa 8,000 health and fitness members. Membership and use of the different facilities is illustrated in the tables 5.3 - 5.5 below.

Table 5.3 H&F in SCL centres

Centre Active H&F No. of fitness suite No. of classes (wet members attendances & dry) 2012/13 2013/14 2014/15 2012/13 2013/14 2014/15 2012/13 2013/14 2014/15 Broughton LC 1155 1104 800 49418 53276 n/a 120 100 101 Clarendon 650 623 617 20399 19067 n/a 47 35 54 Eccles Pool 2008 2064 2105 78437 85538 n/a 113 139 117 Irlam & Cadishead Pool 1058 1179 1213 39140 46868 n/a 146 146 117 Ordsall 461 428 250 18044 15420 n/a 33 39 24 Salford Sports Village 298 314 270 13872 16755 n/a 61 68 65 Swinton & Pendlebury 1035 1352 1520 33583 39035 n/a 89 194 185 Worsley 1379 1401 1498 54726 50546 n/a 164 168 149 TOTAL 8044 8615 8507 307619 326505 0 773 889 812 Source: SCL

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Closures and disruptions impacting on above financial performance

Date Closure /disruption to note: Apr-12 Irlam and Cadishead closed 16th April for refurbishment re-opened 23rd July Fitness equipment/classes transferred from Broughton Centre to Broughton Jul-12 Leisure Centre Jul-12 Irlam and Cadishead closed Nov-13 11th Nov - 6th Jan Clarendon Pool closed for maintenance work Dec-13 Swinton & Pendlebury Sports hall closed 2nd Dec - 1st Jan and fitness suite closed 16th Dec - 2nd Jan Jun-14 Café opened at Worsley Leisure Centre

Table 5.4 Age and gender profile of SCL Total Active members

Category Male Female Total % 3247 (43%) 4366 (57%) Age Profile 16 – 19 years 194 3 20 – 29 years 2268 30 30 – 39 years 1965 26 40 – 49 years 1558 20 50 – 59 years 1030 14 60 – 69 years 595 8 70+ 1,174 100* Unknown 3 0 Total 7613 100% Source: SCL February 1st 2015 (70+ separate membership category)

Table 5.5 Ward of origin of SCL total active members

Ward No % Ward No. % Barton 423 6 Ordsall 163 2 Boothstown & Ellenbrook 228 3 Pendlebury 432 6 Broughton 273 4 Swinton North 540 7 Cadishead 558 7 Swinton South 436 6 Claremont 479 6 Walkden North 237 3 Eccles 419 6 Walkden South 353 5 Irlam 471 6 Weaste and Seedley 473 6 Irwell Riverside 179 2 Winton 305 4 Kersal 154 2 Worsley 224 3 Langworthy 341 4 Out of Salford 636 8 Little Hulton 199 3 Unknown 99 1 Source: SCL February 1st 2015

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SCL Total Active user data illustrates that Broughton, Eccles, Irlam and Cadishead and Worsley are the busiest leisure centres. Of fitness users the majority (76%) are aged 20 – 49. More women (+13%) than men use gym and fitness suites. Female users typically have a preference for group/class based fitness. All SCL leisure centres would benefit from the availability of additional studio spaces to accommodate the varied range of classes available and demand from users, especially at peak time (17.00-19.00 Monday – Thursday).

Capacity and utilisation

At peak times several SCL facilities are operating at capacity. At Ordsall and Clarendon leisure centres, local competitor, Pure Gym is capitalising on the situation and marketing aggressively to increasing its market share of gym/fitness users. Time will tell how effective the low cost / high equipment volume / low staff ratio / 24 hour access model adopted by Pure Gyms will be in retaining members.

Summary of demand

The demand for fitness suites in which to ‘work out’ seems set to continue to rise with many users young and old preferring the instant access and flexibility that gyms afford to more traditional teams sports and games. Aspirations to increase the activity levels of the population will add to demand for health and fitness provision.

The fitness market is highly segmented with a ‘fitness suite’ offering to suit different lifestyles and budgets. Competition between providers is keen and ‘new’ styles of training are constantly emerging. Currently in vogue are boot camps, kettle bell workouts, cross-fit and spinning. Flexible space in which to meet new trends is an advantage, as operators compete to attract and retain members.

5.4 Supply and demand analysis

Within Salford the market for ‘fitness suite’ facilities is as keen and competitive as ever. It is almost certain to continue to evolve and SCL will need to stay abreast of market developments to keep pace and maintain its 8,000 person membership base which financially underpins much of the other indoor provision. Budget market entrants, such as Pure Gyms are a threat to the SCL gym business model.

The key issue for SCL is that they have the potential to damage the profitability of the SCL gym and fitness suite offering thus putting in jeopardy the long term sustainability of less profitable elements of leisure provision such as swimming pools and sports halls. A number of existing SCL facilities are constrained by adjoining development and have no space in which to expand thus limiting the ability of the centres to meet the demand for additional and different types of exercise classes.

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SECTION 6: OTHER SPECIALIST PROVISION

In this section we look at the following other specialist provision:

 Dance  Indoor Bowls  Indoor tennis including Real Tennis  Squash  Combat sports  Trampolining and gymnastics  Helly Hansen Water Sports Centre  Hydrotherapy pools.

6.1 Dance provision

Dance as an art form, hobby and way of keeping fit is currently very popular both with children and young people, notably girls and increasingly boys; who find some dance forms, for example, street dance an attractive activity. The BBC TV programme ‘Strictly’ has fuelled dancing for many age groups and the popularity of ballroom dancing and different disciplines such as Tango, and Salsa continue to attract new participants.

Supply

In addition to the studio provision within/attached to SCL health and fitness suites used most for fitness classes, a number of commercial dance companies operate bespoke dance school studio facilities within Salford. These include, for example; Elizabeth Bankcroft, Clare Coleshaw and the Swinton Palais. A wide range of other multi-purpose spaces are used for dance in church and community halls.

The SCL School of Dance is based at the Guild Hall Community Centre in Walkden. It offers ballet, tap and freestyle dance classes. These run Tuesday – Saturday, with competitions throughout the region on Sundays. The Centre has three full-time members of staff and all the dance classes are reportedly extremely popular. It runs out of one multi- purpose hall which has a wooden floor but no mirrors, bars or built in music system. Despite the basic nature of the community hall facilities, the service is extremely popular.

Demand

Demand for dance classes is high throughout Salford. Multi-purpose rooms and bespoke commercial dance schools are reportedly meeting this. Adult classes at fitness centres are in high demand, with many centre managers emphasising a need for more studio spaces in which to deliver dance and exercise classes.

Dance – analysis of supply and demand

Demand for dance in Salford is met through supply at public and private facilities across the city. Much of the public supply involves the use of church and community halls. In the fitness sector all the SCL facilities would benefit from additional studio spaces in which to programme different classes to meet peak –time demand.

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6.2 Indoor bowls (flat green) provision

Supply

Salford has two indoor flat green bowls facilities. One is located at Swinton Leisure a private centre that has two rinks and also provides facilities for darts, pool and snooker plus has a small gym (19 stations). The snooker club is a Centre of Excellence and Development (the NW Junior Snooker Academy), the first of its kind in the country. The other indoor bowls rinks are located in Ordsall Leisure Centre (2 rinks).

Demand

Both indoor facilities in Salford have regular indoor winter leagues but are not used to capacity. The NGB supports the retention of these facilities and would like to see clubs building membership up to the levels enjoyed in the 1980’s thus ensuring sustainability.

Indoor bowls – analysis of supply and demand

The facilities in Salford do attract users but there is spare capacity. It is not clear why the popularity of indoor bowls is falling. An increasingly ageing population may help to sustain and/or re-kindle interest in the sport.

6.3 Indoor tennis

Supply

The Manchester Real Tennis & Racquets Club is in located on Blackfriars Road in Salford. It has a real tennis court, racquets court and a squash court. The building, which opened in 1876, is Grade II Listed.

There is no other indoor tennis provision within Salford. There are facilities for indoor tennis (modern) in neighbouring authorities at the David Lloyd clubs in Trafford Sports Village, Bolton town centre, Bolton Arena (Horwich) and at Robin Park in Wigan.

Demand

Any demand will be latent.

Indoor tennis – analysis of supply and demand

Players who wish to play indoor tennis must travel to neighbouring authority facilities to do so. The Real Tennis Club is presently accepting members.

6.4 Squash

Supply

During the past three decades the sport of squash has experienced a decline in popularity and participation has fallen drastically. There are some signs of a mini-resurgence but many of the courts that existed in the 1970/80’s have been destroyed or converted for other uses, notably dance studios and health and fitness gyms. Court quality at all venues is reportedly good with repaired and maintained walls, floors and lighting. Squash courts in Salford are located at the following sites:

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Table 6.1: Squash provision in Salford

Site / Figure Ref No. Number of courts Provider Ellesmere Sports Club (41) 2 Voluntary Monton Tennis & Rackets Club (56) 2 Voluntary Salford University (77) 2 University Irlam & Cadishead Leisure Centre (7) 1 SCL Clarendon Leisure Centre (2) 1 SCL Manchester Real Tennis & Racquets Club (54 ) 1 Members Club Total number of courts 9

Figure 7.1 Squash Provision in Salford with 1 mile radial catchment

The National Squash Centre (at Sportcity in the adjoining Manchester City Council area) provides six high quality courts plus a show court within a 1,200 seat auditorium.

Demand

The courts are reportedly reasonably well used but there is no evidence of any unmet demand and considerable spare capacity.

Squash – analysis of demand and supply

Whilst there is playing capacity within the existing supply of courts new courts are unlikely to be built and therefore existing supply may be required to be protected from re- development as the NGB develops squash programmes to re-build demand for the game.

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6.5 Combat sports

Supply

Combat sports in Salford: aikido, boxing, judo, karate, kick-boxing and wrestling are delivered in a variety of specialist and multi-purpose venues across the city. Specialist provision with purpose built matted / competing areas include:

 The English Amateur Wrestling Academy (EAWA Great Clowes Street, Broughton)  Swinton Judo & Martial Arts Centre in Swinton (not competition standard).  The Salford Lads & Girls Club – boxing, kick boxing and jujitsu. Club (Built in 1903).

These facilities, whilst specialist, are primarily due to age of the buildings of a relatively poor quality, although both the Wresting Academy and the Salford Lads are steeped in history. British Wrestling, through its CEO has expressed an interest in potential relocation to a new facility, if a site and financial help could be identified.

Many other combat sports clubs use the multi-purpose leisure centres and spaces in community and church halls. As with dance some martial arts clubs and disciplines run as a business as well as a sports club.

Demand

No unmet demand for combat sports has been identified.

Combat sports – analysis of supply and demand

A purpose built facility for combat sports would help to meet the specialist needs of combat sports in the city.

6.6 Trampolining and Gymnastics provision

Supply

A specialist gymnastics facility has been developed at Ordsall Leisure Centre incorporating matted floor area, specialist gymnastic equipment and training facilities. The Leisure Centre also has trampolines.

A purpose built trampolining centre is located at the Broughton Hub. Trampoline facilities are also available at the Salford Centre of Excellence in Higher Broughton.

Demand

Both trampolining and gymnastics are popular activities for young people (pre-school and primary age). The high performance trampolining club operating at the Hub and Centre of Excellence has aspirations to take over and re-open the Broughton Recreation Centre as a further specialist facility for trampolining and gymnastics.

Trampolining and gymnastics – analysis of supply and demand

The aspiration of the trampolining club suggests that the demand for a further specialist gymnastics and trampolining facility is unmet.

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Helly Hansen Water Sports Centre (HHWSC)

The HHWSC based at Dock 8 in Salford Quay provides for several different water sports and is the home base for Agecroft Rowing Club (managed and operated independently from the venue). Activities offered by the centre include power boating, rowing, sailing, windsurfing, kayaking, canoeing, wake boarding.

It offers team building days incorporating water-sports and other related activities, for example crate building and problem solving. There is also a climbing wall in the centre. Open swimming sessions are held during summer months and the centre hosts several events and product launches; it is a popular venue for the BBC Sport Department based at nearby Media City.

Peel Holdings owns much of the Salford Quays and offers an open swim night in another of the enclosed docks during the summer months.

There have been some issues with blue-green algae affecting the water quality at the Quays, despite this and having to temporarily close the dock facilities during 2014, the popularity of open water swimming, has increased by 25% from 2013. The growth in the popularity of tri and biathlon events, and a warm summer is reportedly the reason for the growth.

Other specialist provision

Audit based research has identified the following other specialist indoor facilities:

 Sensory room at Ordsall Leisure Centre  Climbing walls at the HH Water Sports Centre, University of Salford (Peel Park Campus) and Moorside School (plus High Ropes Course outside).  Hydrotherapy Pools at Chatsworth Special School and Springwood Special school

Disability sport

APS 8 identifies a dramatic fall in the number of disabled people taking part in sport, with 121,700 fewer participants nationally in the twelve months from APS 7. In Salford several of the leisure facilities offer multi-sport clubs/sessions for people with a disability and user numbers in Salford remain strong.

Walkden and Little Hulton have above average levels of residents with a disability and young people diagnosed with ADHC.

SCL provides weekly water sports, gymnastics, dance, swimming and ‘wheels for all’ (at Cleavley Track) activities for disabled users aged under 25 during term time. The ‘Short Break’ programme is delivered at Clarendon Leisure Centre and adult disability swimming sessions are held weekly at Swinton and Pendlebury, Worsley and Clarendon Leisure Centres.

A hydrotherapy pool is available to the public on Wednesday evenings at Chatsworth School Special Needs School in Eccles and at Oakwood Special School, the U-Can Disability Group, for under 25’s, meet weekly.

The fitness suite at Clarendon Leisure Centre is part of the Inclusive Fitness Initiative (IFI) and specifically provides for, and encourages disabled users.

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Local club consultation

Consultation was also undertaken with a range of local voluntary sector sports clubs (see Appendix 2). The main comments in respect of indoor sports requiring specialist provision are identified below:

 Facilities where used are considered to be good quality  Provision is reported to be too expensive for many small voluntary clubs – particularly dance and martial arts.  Many do not consider themselves to be getting value for money from their facility hires.  Closure of Broughton Recreation Centre displaced a martial arts club – it is reportedly still struggling to find an affordable venue  There is no specialist permanent matted area for Judo.

Summary and key issues

Salford has a modest range of specialist sports provision. Facilities for minority sports are predominantly run by volunteers on ‘shoe-string’ budgets. However, aspiring elite level athletes in the Salford city area can access the range of high quality performance venues at the neighbouring Trafford Sports Village and Sports City in East Manchester. These offer an extensive range of high quality specialist facilities including an international standard velodrome, an indoor ski-centre, and tennis and squash facilities. Recent investment at the MCFC training ground has resulted in the provision of another high quality facility with a second 16,000 seater stadium, now used by its youth teams and the England Women’s football team.

It is unrealistic in the current economic climate and with existing local provision to anticipate any new specialist sports provision in Salford. However, more could possibly be done to match clubs with suitable venues at affordable prices.

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SECTION 7: SUPPLY AND DEMAND AND SWOT ANALYSIS

Supply and demand analysis

Engaging all residents in physically literacy and activity is a high priority for national and local government. For many residents sport and recreational activities have a key role to play in facilitating this. Ensuring an adequate supply of suitable facilities to meet local need is a requirement of the planning system.

The core theme of the messages running through local strategic documentation is the requirement to ensure opportunity for all Salford residents to take part in physical activity thus reducing health inequalities across the City. It is therefore essential that the core indoor sports facilities of sports halls, swimming pools and health and fitness facilities are accessible and available to the community and that their ‘offer’ is developed based on the needs of local communities. This access is also essential if Salford residents are to have the opportunity to meet the individual activity targets and goals being set nationally; and to make sport or physical activity a part of their everyday lives.

The following conclusions can be drawn from the assessment. The Strategy will need to consider how it addresses these in order to make the service stronger and deliver the required outcomes of the Council and its partners.

The vision for Salford is to be a modern global city. At present the City has areas of comparative high wealth and areas of extreme poverty. Poor health and multiple deprivation are prevalent in many areas and reflected in life expectancy in Salford which is below the national average.

The population is 239,013. By 2024 there will be 26,508 new arrivals and by 2037 an additional 23,867, an overall rise of 17%. 10% of the population are from a non-white ethnic group. A key change will be the rise in the 0 – 15 years cohort (up 18%).

Housing growth is expected to be in the areas of Salford Quays, Salford Central, Walkden, Worsley, Lower Broughton and Irlam. The house building target of 1600 new homes per annum is under review.

The health and well-being of communities, and the delivery of modern and a ‘fit for purpose’ range of community sports facilities is a key priority for Salford Council, which like many other strategic bodies is keen to ensure that the population takes regular exercise and eats a nutritious and well balance diet to maintain health and well-being in body and in mind. Unhealthy and unfit residents with poor diets who take no exercise, together with a rapidly ageing population are (or will become) an increasing drain on state resources and the simple message is ‘get active’.

Facilities in which to take part in sport and other forms of physical activity will be increasingly significant in helping deliver the ‘get active’ message and the opportunity to engage and ‘be active’. Currently an estimated 36% of Salford adults participate in at least 30 minutes moderate intensity sporting activity per week. Most users are aged between 18 and 46. The most popular activities are working out in a health and fitness gym, taking a fitness class and swimming.

Salford has a range of indoor and built sports provision, provided and managed by several different types of organisations, including trusts, schools and private companies.

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Table 7.1 Provision of the main types of indoor facilities in Salford are as follows:

Facility Type Number of sites Key providers Sports halls (min 3 court) 21 SCC/SCL Schools Swimming Pools 11 SCC/SCL 5 Commercial clubs / private pools Health & Fitness 41 SCC/SCL Private sector

Salford has a limited number of specialist sports facilities; for gymnastics, trampolining and wrestling. It has several squash courts, a real tennis court and 4 indoor bowls rinks. Other sports that require specialist facilities are accommodated in multi-purpose sports hall and community hall venues, for example table tennis, martial arts, combat sports.

In very general terms Salford is able to accommodate demand for swimming and pool- based activities, health and fitness users and people wishing to attend fitness classes. There is capacity within the sports hall stock, which as a result of BSF investment is (on school sites) of a very good quality. There is however a recognised shortfall in water space and the age of the pool stock is a concern that will, unless addressed, continue to impact on the viability and sustainability of SC/SCL facilities.

The shortfall in water space is having an impact on increasing participation in fitness and club swimming and other water sports and is a constraint on club and sports development. A further weakness is the size of the fitness suites in SC/SCL leisure centres and the need for more and flexible studio spaces to run classes and adapt to changing trends.

Neighbourhoods play an important role in Salford. New provision is best co-located with other public services, such as libraries, NHS and Children’s Services. This bigger service centre model may be in conflict with the neighbourhood planning unit. Any new facilities must be linked to the public transport network and offer good on-site car parking provision.

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SWOT analysis

Table 1: SWOT analysis

Strengths Weaknesses Power of sport to attract and engage young Funding cuts people Areas of multiple and health deprivation Member and officer support for SCL No indoor provision in Little Hulton The economic value of sport to Salford Lack of parental support for young participants Local committee funding for development in some areas activity Age of swimming pool building stock Media City Old and inefficient Salford City Council sport Irlam & Cadishead Leisure Centre and leisure buildings HH Water Sports Centre Lack of space within and around the existing Knowledge base and experience of SCL staff leisure stock to increase gym size, add studio’s and improve parking offer. Club network – health check programme Poor on-site parking at Eccles, Swinton and 50 + indoor clubs many with Clubmark Pendlebury and Ordsall Leisure Centres NW Snooker Academy at Swinton Leisure Public transport infrastructure / routing Strong clubs e.g. Salford Swimming Club, Not maximising external programmes Salford Volleyball Cub Health & fitness offer too small Learn to Swim programme Insufficient studio spaces within the leisure Social inclusion programmes (SAYO, centres SPARKY, MUF, RFF)

Disability provision Quality of schools sport provision GP referral programmes TRP system Dance School at the Guildhall Other specialist provision e.g. gymnastics, wrestling and boxing. Professional rugby teams (Salford Devils (RFL) and the Sale Sharks (RFU) at the AJ Bell Stadium

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Opportunities Threats Public health agenda Cuts in local government funding CCG Frameworks Austerity measures Funding from CCG group for intervention Resident engagement in the political process programmes Growing population City regeneration plans Areas of multiple and health deprivation Housing growth areas Private sector investment in new gym and Invest to save view of SC “Bigger is Better” fitness facilities Pure Gym, Crossfit, Virgin at Election of City Major 2016 Salford Quay Greater Manchester Spatial Framework Lack of direct control over (and thus possible inability to improve) access to school facilities Greater Manchester Elected Mayor 2017 Alienation of young people / local population Large Housing Association Foundations and Trusts University of Salford Proximity to Sportcity and the Trafford Quays Leisure Village £1 million investment for Little Hulton Peel Holdings

Through the background research and extensive consultation process the following key issues have emerged.

Demographics and socio-economics

The nature of the population profile and the transport infrastructure within Salford dictates that facilities and services need to be locally accessible, available at peak and off peak times and that price should not be a barrier to participation. This is in stark contrast to the Council’s funding aspirations which guides a structure of fewer better quality hub facilities; which by their nature, requires residents to travel further.

If a focus of fewer, better quality facilities is developed this raises the importance of community access to school sports facilities and the programming of these to provide local access to facilities and services. This in turn requires resource funding (e.g. staffing) to be made available (or the stimulation of other low cost, partnership-based ways of ensuring regular community access to school sites) to deliver initiatives and programmes which contribute to the wider physical activity and health agenda.

Custom and practice programming

It would appear that by SCL trying to accommodate the needs of all user groups that custom and practice around the programming of facilities has developed. One example of this is the Jewish community’s use of Broughton Leisure Centre and exclusive access to the facility. This will be a significant challenge in the future structure of the facility stock and the need to develop wet and fitness provision as a minimum; which will not afford exclusive access to the whole facility.

Similarly, the majority of swimming pools accommodate a community swimming club which uses the facility. A forthcoming focus on fewer, better quality facilities may by its nature

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Population growth

There is a need for Salford to plan for key population growth, especially in relation to the younger age groups (18% increase in 0-15 years), which will potential place additional pressure on Children’s Services, school places and sport and physical activity resources across the city.

Participation

How do SCL and its partners make the nation more active and help individuals start to take physical activity and work towards achieving the NHS activity targets?

APS 8 indicates that nationally participation in sport and physical activity is falling. However, it is clear that in some instances SCL’s approach has been to increase programmes for participants which are not counted within the APS. SCL has reported a 20% increase in the number of junior swimming lessons (500 additional swimmers) per week which also significantly contributes to achieving financial targets for key pools.

However, there is also a need for the future facility provision across Salford to accommodate the increased numbers in other age groups, especially the 65+ age. This becomes a programming challenge if delivered at fewer hub sites and will potentially necessitate a different approach to the programming of community centres for sport and physical activity use; in order to ensure that there is local access to services.

The CCG, in conjunction with SCL, may invest in new programmes to tackle health inequalities. What are the most effective programmes, where should they be delivered and at whom should they be targeted?

Quality

The City faces significant challenges in respect of the age and quality of the existing stock of leisure facilities. The following are no longer ‘fit for purpose’ and are poorly located to meet the needs of residents:

 Broughton Leisure Centre, Cheetham Street West  Clarendon Leisure Centre, Liverpool Street, Pendleton  Eccles Leisure Centre, Barton Lane, Eccles  Ordsall Leisure Centre, Craven Drive, Ordsall  Worsley Leisure Centre, Bridgewater Road, Walkden (ageing despite recent BLF investment).

There is a need for significant investment in facilities alongside rationalisation, throughout the life of the strategy so:

 Advantage can be taken of key regeneration opportunities.  Facilities are accessible to new homes and centres of population  SCC can take advantage of potential partnerships and joint investment with key stakeholders (e.g. NHS, University).  The overall quality of facility stock in Salford is improved.  Salford has a more efficient stock of facilities (e.g. energy efficient, efficient design)

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 The size and scale of the fitness operation across facilities can be expanded.  Improved parking (often a key barrier for some client groups) is offered to customers.  Facilities are more easily accessible using public transport  SCL can achieve SCC’s target for leisure revenue expenditure in the coming years.  SCL is able to compete in the health and fitness market in relation to quality of the offer.

A key issue is which facilities need to be retained (e.g. Irlam and Cadishead LC, Salford Sports Village) as a result of recent investment or contract arrangements, and which can be rationalised in line with fewer, new developments?

The scale of potential investment requirements needs to be considered (e.g. new wet and dry sports facility with 100 station fitness in Bolton cost circa £10 million). Does this guide a combination of new and refurbished facilities?

The ASA reports having access to a £20 million capital budget for 2015 pool development in England. The equivalent of 3 – 4 new pools across the country.

SCL branding

There is a need for a strong and recognisable SCL brand profile. Removal of the ‘Fit City’ tags needs to be completed across the city on all forms of advertising media and signage.

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APPENDIX 1 – CLIENT BRIEF

Finance Customer and Support Services Directorate

Invitation to quote (Questionnaire)

Title : SALFORD LOCAL AUTHORITY AREA INDOOR SPORT AND LEISURE FACILITY STRATEGY 2014

Name of applicant

Name of organisation

Any queries or clarifications regarding this quotation must be submitted through “The Chest”.

Contract description: INDOOR SPORT AND LEISURE FACILITY STRATEGY 2014

Insurance requirements: Public Liability - £5 million Employer’s Liability - £10 million Professional Indemnity - £1 million Contract period: Approximately 5 months Procuring officer: Christine Flisk Queries/clarifications: Any queries or clarifications must be issued through ‘The Chest’. Submission instructions: All responses to the are quotation to be submitted via The Chest Date/time for tender return: 5 December 2014

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1. Preparation i. Applicants should complete the ‘invitation to quote’ questionnaire by inserting your answers in the space provided against each question (the table will expand as required), thereby ensuring that all documents are returned in the same format. ii. All requested enclosures and supporting documents should be clearly marked with the sections and questions to which they relate. Where policies are requested please indicate which sections of the document are intended to answer the questions asked. All supporting documents must be provided with your submission. iii. Ensure that all documents requiring signature are signed as requested, this can include an electronic signature. iv. The council reserves the right to cancel the ITT process at any point. The council is not liable for any costs resulting from any cancellation of this ITT process or for any other costs incurred by those tendering for the contract. v. Nothing in this ITT shall bind the council to accept any tender submission. No information contained in this ITT or in any communication made between the council and any tenderer in connection with this ITT shall be relied upon as constituting a contract, agreement or representation that any agreement or contract shall be offered in accordance with this ITT. In the event of a satisfactory tender not being received, the council reserves the right to consider alternative procurement options. vi. If it is found that any successful supplier has provided information in support of their bid which is later found to be false and/or misleading the Council reserves the right to cancel the contract and claim reimbursement of any additional costs incurred. vii. All information supplied by the Council in connection with the quotation shall be treated as confidential by applicants except that such information may be disclosed so far as is necessary for the purpose of obtaining sureties, guarantees and quotations to assist in the preparation and submission of the bid. viii. These documents shall remain the property of the Council and shall be returned with the quotation.

2. Queries i. It is the responsibility of the applicant to ensure they understand the requirement of the contract and request clarification where necessary prior to their submission. ii. If you have any queries regarding the requirements please issue an e-mail through the Chest iii. Any questions or requests for clarification must be received no later than 2pm Wednesday 3 December 2014. All responses received and any communication from the applicant will be treated in confidence. iv. If the Council considers any question or request for clarification to be of material significance, both the query and the response will be communicated, in a suitably anonymous form, to all potential suppliers.

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Contents:

1. Requirements

Schedule 1 – Selection stage questionnaire 1. Section A – The organisation 2. Section B - Economic and financial standing 3. Section C – Insurance

Schedule 2 – award questionnaire 1. Quality 2. Price

1. Requirements

Introduction and Background

A consultant is sought to support stakeholders in producing an Indoor Sport and Leisure Facilities Needs Assessment and Strategy for the Salford Local Authority area. The strategy will set out the strategic approach to indoor sports facility provision in Salford and identify principles to inform how and what future resource should be targeted. The work should comprise:

 A detailed quantity and quality audit of existing provision of all indoor sport and leisure facilities in the City including those provided by the public, private and voluntary sectors  An assessment of the adequacy of these facilities to serve the needs of the existing and likely future population in the period ending 2024 to take account of the needs of all uses.  A subsequent succinct strategy, with appropriate action plan to deliver a network of provision that is responsive to demand, is value for money and is sustainable in the long term.

The City Council requires clear evidence and reasoned strategic objectives to inform its decisions over a number of areas. The key drivers prompting the production of the strategy are as follows:

 The need for an evidence base to aid decision making regarding priorities for the City Council and for its owned facilities  The City Council’s changing role in the Public Health Agenda requires it to deliver healthier lifestyles and achieve positive health outcomes  To ensure planning for leisure is supported by robust Local Plan compliant assessment and policy  The need to be more competitive and commercial in light of the economic, financial and political climate, as the leisure industry evolves  To ensure value for money in provision of leisure services  To assist in securing external funding  To address the localism agenda, engaging with local people in shaping their local services, ensure co-location options for services are fully considered

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The City Council must manage on much less funding from Government than in previous years. Increased pressures are likely to flow from changes to welfare benefits, greater need for social care and a new duty to improve the public’s health.

Within this context, the new Indoor Sport and Leisure Facility Strategy for Salford must help to address health inequalities by seeking to promote participation in sport and physical activity; and offer an action plan which takes into account the considerable constraints on Local Authority budgets and be conducive to the City Council’s future planning.

Policy Context

The National Planning Policy Framework (NPPF) introduced in March 2012 requires Local Plans to be based on up to date and robust assessments of local provision, including leisure and sports facilities.

Consideration should be given to the Sport England Facilities Planning Model produced for Salford facilities April 2014, copies of the Salford FPM are available from the two points of contact referred to on page 9 of this document.

This document will sit alongside a Playing Pitch Strategy which is currently being prepared by Knight Kavanagh & Page, to provide a comprehensive, up to date picture of the stock across Salford. It is anticipated the PPS will be complete by April 2015.

Scope

The scope of the Study should incorporate:

 Sports Halls  Swimming Pools  Fitness Centres & Gyms  Dance/aerobic studios  Indoor Bowls  Indoor Tennis  Squash Courts  All other indoor provision, e.g. Salford Sports Village, Helly Hansen Water Sports Centre

Strategy Requirements Outcomes of importance that the Strategy will need to address will include:  efficiency of current service provision;  increased participation in sport and physical activity;  the development of an indoor facility infrastructure in partnership with key stakeholders that is fit for purpose now and in the future;  a list of priority projects to deliver key outcomes;  identify the role of educational facilities (BSF sites and others) in meeting community sport and health outcomes;  understand the role of the private / commercial sector in delivering sport and health outcomes.

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Deliverables The work should include the following elements:  A comprehensive assessment of the supply and demand for and distribution of accessible indoor facilities within Salford. The study should include the full range of facilities and activities listed above in the Scope section.  An analysis of the quantity and quality of this and other indoor sports facilities in the City including private and voluntary facilities for now and the future in accordance with identified housing growth.  A strategy including a comprehensive set of recommendations in relation to: - 1. strategic recommendations relating to deficiencies/oversupply and how to deal with these issues; - existing provision to be protected, - existing provision to be enhanced, - proposals for new provision, - proposals for co-location of services and facilities; - opportunities for efficiency savings at Council owned facilities; - measures in relation to the quality of provision required.  An action plan with forecasted costs and timescales to inform planners negotiating for developer contributions and to inform service delivery.  Establishment of an approach for developer contributions in accordance with the City Council’s Local Infrastructure Plan and 106 framework.  Integration of other strategic work streams to ensure a co-ordinated and strategic approach to sports and leisure facilities and provision for the City.  Providing a clear investment strategy for sports and leisure facility provision within the local authority area.  Providing a clear framework for all sports and leisure facility providers, including the public, private and third sectors.  Clearly addressing the needs of all sports within the local area that have been identified in the scope, picking up particular local demand issues and deficiencies in provision, both in distribution and in relation to gaps in provision identified through community consultation.  Address issues of housing growth up to (2024) on the indoor facility infrastructure required.  Addressing issues of surplus and deficiency, accessibility, quality and management with regard to facility provision and providing a prioritised action plan to address this.  Identify the role of the private sector, sports / community organisations, schools / education, NGB’s with a focus on which facilities would lend themselves to the development of performance sport pathways and wider funders in delivering priorities.

Collection and analysis of supply and demand information and data

The supply and demand information and data should be collected and analysed in accordance with Sport England’s Assessing Needs and Opportunities Guidance (2014) guidance and adapted to local circumstances including advice provided by the relevant sports governing bodies. Consultants are requested to provide details of their proposed methods for assessing all of the elements of provision in their tender submissions.

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As well as analysing current provision within the City, the analysis should consider the impact of:

 Latent demand based on consultation with stakeholders including National Governing Bodies of Sport (NGBs), Salford Sports Network clubs and the wider population;  Future demand accounting for natural and development led projections in population growth and potential demographic change in line with Local Plan preparation work;

Analysis of indoor sports facilities should include identification of the quality of existing provision, the quantity of provision, accessibility, sub-areas and distance thresholds, and local opportunities for future development or enhancement of facilities.

Consultation with Stakeholders/Partners

Consultants will be expected to engage and undertake a range of consultation activities with stakeholders/partners including sports governing bodies, Salford Sport Network Clubs, sports leagues, other sport, play & leisure organisations (Salford Reds Foundation, Manchester United Foundation, Rio Ferdinand Foundation, Hamilton Davies Trust) facility operators, schools, Colleges, Salford University, Public Health, Salford Health Improvement, Salford Royal Hospital Trust, Council Officers and Members;

The following consultation stages are expected:

 Consultation during data collection process to attain information and identify issues;  Consultation following completion of assessment to identify key issues and discuss potential strategy options;  Consultation on proposed strategy before adoption.

Consultants will be expected to lead the consultations, preparing and delivering presentations and responding to questions etc.

Developing local standards of provision and securing provision through new development

Where appropriate the work should seek to develop new local standards of provision and securing provision through new development. This should involve advising on a qualitative component and an accessibility component (including distance thresholds and the cost of using facilities) should also be included.

The proposed local standards should be applied in order to identify deficiencies in quantity, quality and accessibility in the City, and any surplus in terms of quantity and quality.

Guidance should be provided on the approach that should be taken to secure sports facility provision through new development using planning obligations, the community infrastructure levy and other sources of external funding or partnership working. This should set out a clear and robust methodology which accords with current Government policy and include formulae for securing developer contributions that the City Council can use in practice.

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Strategy

Consultants should seek to develop a strategy and prioritised action plan suitable for adoption by the City Council that summarises the issues arising from the assessment and audit; and make proposals for addressing these issues presented as a prioritised action plan.

Proposals will need to be included for generic Salford-wide issues, sport specific issues and/or area specific issues. The proposals should identify priorities and provide guidance for investment in existing facilities, new facilities, surplus facilities and the management of facilities. All proposals will need to be justified and advice provided on potential phasing (short, medium and long term). The strategy should identify strategic priorities for each sport and/or area and where relevant, should take account of the multiplicity of use of those spaces which also host formal sport.

The strategy will need to be accompanied by an action plan which will need to set out the steps and recommended timescales for implementing the proposed actions.

Outputs

The following outputs are required:

 An issues and options document to use to summarise supply and demand evidence base and for the purposes of consultation before preparing the draft strategy document.  A draft Indoor Sport and Leisure Facilities Strategy, capable of adoption with a supporting prioritised action plan.  Spreadsheets/databases of all facilities and all audit information used in the preparation of the strategy plus spreadsheets showing the data analysis calculations to support the Assessment and Audit.

All of the outputs will be corporate documents and will be used to inform and direct all City Council policy and investment. In this context the work must be detailed, provide a clear, robust and well-structured presentation of the results, be needs assessed and evidence b

Conditions

1. In terms of the outputs, Salford Community Leisure on behalf of Salford City Council shall hold copyright of all presented material and retain the right to distribute the material in whole or part to any organisation or individual it determines, at no extra cost. All of the information collected and co-ordinated during the project should be presented on a form that is compatible with Salford Community Leisure’s IT system. 2. Presentations of the draft strategies to Officers of SCL/ City Council will be required. Further presentations to key stakeholders may also be required. 3. The City Council’s standard terms and conditions will also apply.

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Contacts

The contacts for this work will be:

 Mark Chew - Head of Sport & Leisure – [email protected] – 0161 778 0552  John Berry – Relationship Manager – [email protected] - 07789003959

Reporting Arrangements

The successful Consultant will be required to attend regular project team meetings which will be held approximately on a six weekly basis from appointment.

The makeup of the project team will include representatives from the following organisations:

 Salford Community Leisure  Salford City Council  Public Health  Sport England  Greater Sport  Swim NorthWest

Proposed Timetable 2014/15 – Stages to Development

The proposed indicative timetable is set out below, but consultant’s views are welcomed on the deliverability of these timescales it is anticipated that the document will be adopted by the City Mayor April 2015.

Task Complete by Invitation to Quote (via the Chest) 12 November Clarification of Quotation Requirements 12 - 25 November Quotation return Date 25 November Clarification meeting (if required) 26th November Appointment of consultant 28th November Consultants commence work 1st December Consultants complete data audit and consultation 1st Dec – 30th Jan Consultants produce Issues and Options Report by 13th February Consultant share issues and options report with Project Team 18th February Consultants produce draft strategy 11th March Project Team review draft strategy 18th March Consultants produce final strategy 3rd April Project Team review final strategy 10th April Final strategy approved by City Mayor w/b 20th April

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3. Submission

The only method for completed tender submissions is via www.the-chest.org.uk as instructed on the portal. Completed tender submissions (and attached supporting documentation) must be uploaded onto ‘The Chest’ portal by no later than 2pm, Tuesday 25 November 2014.

Please note that it is the responsibility of the tenderer to ensure that adequate time is allowed to ensure all documents are uploaded to meet the deadline date and time. The portal automatically closes at the required time and there is a fully auditable time tracking function which ensures that no documents uploaded after the time can be accepted.

Tender’s submitted by hand; post, fax or other electronic means will not be accepted

4. Evaluation and award criteria

Each tender will be checked initially for compliance with all requirements of the ITT.

The evaluation of tenders will be in two stages. Firstly, tenderers will be required to pass the selection stage by completing ‘Schedule One’ which will be evaluated as set out in ‘Schedule One’. The tenderer must pass this stage in order to proceed to the award stage as set out in ‘Schedule Two’.

If tenderers pass the selection stage, tenders will be evaluated to determine the most economically advantageous tender at the award stage as set out below.

Criteria Percentage 1 Price 40%

Pricing will be evaluated in accordance with your response to the Pricing Schedule. The Tenderer with the lowest price will be awarded the full percentage available. All subsequent Tenderers will be attributed as a percentage difference to the lowest price/cost.

Criteria Percentage 2 Quality 60%

Quality will be evaluated based on the responses to the Questions contained within Schedule Two. Each response will be scored in accordance with the Scoring Mechanism contained within Schedule Two. The individual weighting for each Method Statement will then be applied to that score.

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5. Evaluation

Subject to non-exclusion through the ‘invitation to quote’ questionnaire, it is the intention of the council to award the contract to the most economically advantageous submission based on the scoring mechanism below

i. Scoring Mechanism:

Completely fails to meet required standard or does INADEQUATE 0 not provide a proposal Significantly fails to meet the standards required, POOR contains significant shortcomings and/or is 1 inconsistent. LESS THAN Response falls short of achieving expected standard in a number of identifiable respects 2 SATISFACTORY Response meets the required standard in most material respects, but is lacking or inconsistent in SATISFACTORY others 3

Response meets the required standard in all GOOD 4 material respects. Response meets the required standard in all EXCELLENT material respects and exceeds some or all of the 5 major requirements.

ii. Scoring Criteria

Where a pass or fail is applicable, applicants obtaining a fail mark may not be considered further.

Schedule 1 Section Heading % Weighting Section A The Organisation Information only Section B Economic and Financial Standing Pass/ Fail Section C Insurance Pass / Fail Section D Technical and professional capacity Pass / Fail

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Schedule 2 % Sub– Sectio % Section weighting Heading n Weighting (where applicable) Quality Appropriate skills and methodology used to 40% G1 deliver the project outlined in the brief in a timely fashion Experience and expertise in producing a Sport 20% and Leisure needs strategy including all of the G2 stages set out on this document

Prices 40%

Consultants are invited to submit a staged payments schedule with their tender submissions.

6. General i. All applicants who provide a submission will be informed as to the outcome. ii. In the event of a satisfactory Submission not being received, Salford City Council reserves the right to consider alternative procurement options.

The council reserves the right to hold clarification meetings, site visits and/or interviews as it considers appropriate both before and after the quotation submission

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APPENDIX 2:

Part 1 - assessment report consultees

Name Organisation/Role Consultation / date John Berry Sport England – Strategic Planning Manager F2F SB – 7 /01/2015 Mark Chew SCL – Head of Sport & Leisure F2F SB – 07/01/2015 Paul Thomas SCL: Club Development & Sports Network F2F SB – 20/01/2015 Caroline Barrow SCL – Sport & Leisure Manager F2F SB – 20/01/2015 Cheryl Keenen SCL – Assistant Sport & Leisure Manager F2F SB – 20/01/2015 Tom Neale ASA Facility Manager F2F SB – 21/01/2015 Chris Rinder ASA Regional Business Manager (North) F2F SB – 21/01/2015 Geoff Hodges SCL – Sport & Leisure Manager F2F SB – 27/01/2015 Colin Richardson SCL - Sport & Leisure Officer F2F SB – 27/01/2015 Neil Gittins SCL - Assistant Sport & Leisure Manager F2F SB – 27/01/2015 Nicky Winkley SCL – Sport & Leisure Manager F2F SB – 27/01/2015 Marie Leather SCL – Aquatics /H&F F2F SB – 27/01/2015 Amy Morris SCL – Sport & Leisure Officer F2F SB – 29/01/2015 Paul Bland SCL - Sport & Leisure Manager F2F SB – 29/01/2015 Steve Davy SCC Planning Officer F2F SB – 30/01/2015 Matt Johnson Greater Sport – Manchester CSP F2F SB – 30/01/2015 Cllr Anne-Marie SCC Leisure & Culture Portfolio Holder F2F SB – 02/02/2015 Humphries Chris Smith SCL - Sport & Leisure Officer F2F SB – 04/02/2015 Tina Antal SCC – Funding Officer Telecom SB - John Sheils Manchester United Foundation F2F SB – 02/02/2015 Beth Powell Rio Ferdinand Foundation F2F SB – 03/02/2015 Vicky Visick Redlands Property Consultancy Telecom SB: 12/02/15 Hannah Jackson SCL – Dance Centre F2F SB – 13/02/2015 Mandy Coleman General Manager Hamilton Davies Trust F2F SB – 16/02/2015 Julie Thompson Regeneration Advisor: Hamilton Davies Trust F2F SB – 16/02/2015 David Seagar SCC: Asst. Director - Operations & Commercial F2F SB – 16/02/2015 Mark Brocklehurst Community Director of Salford Reds Foundation F2F SB – 17/02/2015 Samantha Sandford SCL – Head of Strategy & Performance F2F SB 24/02/2015 Dean Gilmore PDM: School Sport Partnership in Salford F2F SB 04/03/2015 Elaine Vermeulen Deputy CFO: Clinical Commissioning Group Telecom AQ 26/01/15 David Herne Director of Public Health F2F AQ 30/01/15 Janice Lowdnes Assistant Director Health Improvement, SCC F2F AQ 03/02/15 Phil Arbelo-Dolan Head of Sport Development: Salford College F2F AQ 03/02/15 Suzanne Robins Health Partnership Manager: Salford Royal NHS Telecom AQ 04/02/15 Trust Peter Bright Head of Strategy: University of Salford F2F AQ 04/02/15 Steve Hassall CEO: SCL F2F SB 03/03/2015 Rob Sides Management Accountant: SCL F2F SB 30/03/2015

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Part 2 – online club survey invitees

Agecroft Rowing Club Barton Athletic Club Bridgewater Salford ABC British Goshin Budo Association Broughton Ken Yu Kai Karate Charlestown Netball Club City of Salford Swimming Club City of Salford Trampoline Club City of Salford Volleyball Club Combat Fitness De La Salle Netball Club Eccles Boxing School Evolve Martial Arts & Parkour Hot Shotz Dance Academy Irlam Boxing Academy Irlam Royalets Morris Dancing Irlam Taekwondo Jiu Jitsu Technics UK JJ's Gym Kabalikat Filipino - British Assoc of Greater Manchester Landshark Divers Sub Aqua Club Langworthy Kenyo Kai Karate Club M & J Martial Arts Marikya's Dance Studio Monaco Morris Dancers Moorside Archery Club North West Junior Snooker Academy North West Weekend Club Oliver's ABC & Fitness Academy Red Hot Flames Community Cheer & Dance Red Sun Karate Red Tiger Karate Salford Canoe Club Salford Canoe Polo Club Salford City Amateur Swimming & Waterpolo Club Salford Dragons Basketball Club Salford Gymnastic Club Salford Handball Club Salford MMA Academy Salford Sailing Group Salford Sub Aqua Club Salford Table Tennis Club Salford Vikings Basketball Club

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Salford Youth Sailing Club Starlight Community Dance Club Swinton Amateur Swimming Club Swinton Indoor Bowling Club Swinton Judo Club Swinton Leisure The New Peel Thai Boxing Gym TNT Muay Thai Walkden Thai Boxing Club Worsley ASC Worsley Rd United Reformed Church Badminton Club Worsley School of Judo Club

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APPENDIX 3: BUILT SPORT AND LEISURE FACILITY VISITS

Facility Provider Neighbourhood Visit Date Ordsall Leisure Centre SC Ordsall & Langworthy 20/01/2015 Virgin Active, Salford Quays Private Ordsall & Langworthy 20/01/2015 Helly Hansen Water Sports Centre SC Ordsall & Langworthy 20/01/2015 Salford Sports Village SC East Salford 27/01/2015 Clarendon Leisure Centre SC Claremont & Weaste 21/01/2015 Swinton Leisure Private Swinton 07/01/2015 Swinton and Pendlebury Leisure SC Swinton 27/01/2015 Centre Worsley Leisure Centre SC Worsley & Boothstown 29/01/2015 Worsley Park Hotel & Country Club Private Worsley & Boothstown 13/02/2015 Eccles Leisure Centre SC Eccles 04/02/2015 Irlam & Cadishead Leisure Centre SC Irlam 04/02/2015 Manchester Wrestling Academy Voluntary Club East Salford 13/02/2015 Moorside High & Primary Schools* SPIE Swinton 13/02/2015 Core facilities duplicated at The Albion SPIE Academy, Oasis Academy Media City, and Salford Academy. Guild Hall Community Centre (Dance SC Little Hulton & Walkden 13/02/2015 School) Total Fitness (Walkden) Private Little Hulton & Walkden 13/02/2015 Broughton Hub (Trampolining Centre) Voluntary Club East Salford 13/02/2015 Pure Gym (Exchange Quay / Ordsall) Private Ordsall & Langworthy 13/02/2015 AJ Bell Stadium (12,000 capacity) JV Peel / SC Eccles 17/02/2015 Your Gym at AJ Bell Stadium Private Eccles 17/02/2015 All Hallows RC High School SC Eccles 04/03/2015 Salford College* (Walkden 6th Form SC Little Hulton & Walkden 03/02/2015 Centre) 1 of 4 sites the other 3 being Eccles Sixth Form Centre, City Skills Centre, Future Skills Centre. Walkden is the main sports facility provider)

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APPENDIX 4: BUILT SPORT AND LEISURE FACILITY PHOTOGRAPHS

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APPENDIX 5 – SALFORD CITY AREA PROFILE

Demographics

Located in the North West, the area is dissected by a series of A roads and motorways, the main north/south link being the M60, while in an west/east direction there are a few including the M62, M602 and A57. Figure 1: Salford with main roads

The data used to describe the area is taken from a range of nationally recognised sources such as the Office for National Statistics, NOMIS, Sport England and Experian.

Wherever possible it represents the most up to date information available at the time of the report’s preparation. New data is, however, published regularly and at different intervals.

Unemployment data is, for example, released every month while population projections and deprivation data tend to be produced every three to four years and the census of population is conducted once every decade. Within this context, it is noteworthy that a new Index of deprivation is to be published in 2015.

Population (Data source: 2013 Mid Year Estimate, ONS)

The total population, from the 2013 MYE, in Salford was 239,013 (males = 119,754 and females = 119,259).

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Figure 2: Comparative age/sex pyramid for Salford and the North West The following chart illustrates the population’s age and gender composition while, overlaying the red line for Salford on top of the grey bars for the region it is easy to see where one dataset is higher or lower than the other. This highlights, for example, that the age structure is relatively evenly distributed across most population cohorts, paying due regard to the natural effect of ageing. 55-69 year olds (Salford = 14.4%, North West = 17.2%),

However, there is a lower proportion of 20-34 (Salford = 25.3%, North West = 20.0%), this may suggest a lower level of demand from what are generally regarded as the main sports participation groups and also from young families. There are, however, more in the age groups from 55-69 year olds (Salford = 14.4%, North West = 17.2%); these groups are likely to have higher disposable income and may also still be physically active. As a combination of factors it suggests careful consideration should be given to the pitching of sports and physical activity offers within the area – Sport England’s segmentation model may be interpreted in relation to this age structure (see later).

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The population density map allows residential and non-residential areas to be easily identified.

Figure 3: Population density 2013 MYE: Salford super output areas (SOAs)

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Ethnicity (Data source: 2011 census of population, ONS)

In broad terms, Salford’s ethnic composition closely reflects that of England as a whole. According to the 2011 Census of population, the largest proportion (90.1%) of the local population classified their ethnicity as White, this is higher than the comparative England rate of 85.4%. The next largest population group (by self-classification) is Asian, at 4.0% this is lower than the national equivalent (7.8%).

Table 1: Ethnic composition – Salford and England

Ethnicity Salford England Number Percentage Number Percentage White 210,862 90.1% 45,281,142 85.4% Mixed 4,616 2.0% 1,192,879 2.3% Asian 9,429 4.0% 4,143,403 7.8% Black 6,541 2.8% 1,846,614 3.5% Other 2,485 1.1% 548,418 1.0% Total 233,933 100.0% 53,012,456 100.0%

Crime (Data source: 2014 Recorded Crime, Home Office)

During the 12 months to September 2014 the rate for recorded crimes per 1,000 persons in Salford was 61.3; this is higher than the equivalent rate for England and Wales as a whole which was 60.7. In both instances the crime rate has fallen since 2011, by around 26.6% for Salford and 13.4% for England & Wales.

Table 2: Comparative crime rates - Salford and England & Wales

Recorded crime Population Recorded crime per Authority (Oct ‘13 – Sep ‘14) 2013 MYE 1,000 population Salford 46,660 239,013 61.3 England & Wales 3,457,178 56,948,229 60.7

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Economic indicators (Data source: NOMIS 2014)

Economic activity and inactivity Three quarters (75.0%) of SBC’s 16-64 year olds are economically active (in or seeking employment – September 2014) compared to a national figure of 77.5%. The unemployment rate1 in Salford is 9.3%, this is above the North West figure (7.4%) and also above the national rate (6.5%). Approximately a quarter (25.0%) of SBC’s 16-64 year olds are economically inactive. Around 3 in 10 are students and a similar number are long term sick.

Income and benefits dependency The median figure for full-time earnings (2014) in Salford is £24,222; the comparative rate for the North West is £25,199 (+3.8%) and for Great Britain is £27,082 (+10.6%).

Figure 4: Benefits by type of claimant In January 2015 there were 3,518 people in Salford claiming Job Seekers Allowance (JSA); this represents a decrease of 17.8% compared to January 2007 (4,279). However in May 2014, people claiming JSA only represent 17.7% of benefits claimants in Salford, a further 52.4% are claiming ESA2 and incapacity benefits while 9.5% are carers.

Deprivation (Data source: 2010 indices of deprivation, DCLG)

The following deprivation maps illustrate the ranking of super output areas (SOAs) in Salford based on the Department for Communities and Local Government’s (DCLG) ‘Indices of Multiple Deprivation 2010’ (IMD 2010). The IMD ranks 32,482 SOAs throughout England3, with a rank position of one indicating the most deprived SOA in the Country.

The IMD 2010 is a valuable source of information about spatial patterns of deprivation in England and can be used to help focus policy and interventions on deprived areas and particular types of deprivation. It comprises 37 different indicators which are grouped into seven separate ‘domains’ of deprivation, these cover income, employment, health deprivation and disability, education, skills and training, barriers to housing and services, living environment deprivation and crime. The seven main ‘domains’ may also be combined to make an overall ‘multiple rank’ of deprivation; this is the most frequently used measure.

1 Note the unemployment rate is modelled by the Office for National Statistics 2 Employment and Support Allowance is directly targeted to support those who are ill or disabled. 3 SOAs relate to the geography used for the 2001 Census.

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Relative to other parts of the country Salford experiences high levels of deprivation; around 6 in 10 of the Borough’s population (58.3%) falls within the areas covered by the country’s three most deprived cohorts compared to a national average of c.30%. Conversely, 10.7% live in the three least deprived groupings in the country, this compares to a ‘norm’ of c.30%.

Table 3: IMD cohorts - Salford

Multiple deprivation Health deprivation IMD cumulative norm Population Percent of Population Percent of in band population in band population Most 10.0 74,569 32.6% 32.6% 111,962 48.9% 48.9% deprived 20.0 31,847 13.9% 46.5% 49,620 21.7% 70.6%

30.0 26,927 11.8% 58.3% 27,339 11.9% 82.5% 40.0 28,835 12.6% 70.9% 21,104 9.2% 91.7% 50.0 20,384 8.9% 79.8% 6,198 2.7% 94.4%

60.0 16,150 7.1% 86.9% 9,593 4.2% 98.6%

Least 70.0 5,629 2.5% 89.4% 3,176 1.4% 100% deprived 80.0 13,539 5.9% 95.3% 0 0.0% 100% 90.0 4,596 2.0% 97.3% 0 0.0% 100% 100.0 6,516 2.8% 100% 0 0.0% 100%

A similar pattern, to that seen for multiple-deprivation, is seen in relation to health – yet more so. Over 8 in 10 of Salford’s population (82.5%) falls within the areas covered by the three most deprived cohorts in Salford, this compares to a national average of c.30%. Conversely, 0.0% live in the three least deprived groupings compared to a ‘norm’ of c.30%.

Figure 5: Index of multiple deprivation Figure 6: IMD Health domain

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Figure 7: IMD and Health domain comparisons – Salford and England.

Health data (Data sources: ONS births and deaths, NCMP and NOO)

In 2013 there were 3,544 live births in Salford; there were also 2,212 deaths; consequently there were 1,332 more births than deaths in 2013. Population change combines these factors alongside internal and international migration statistics.

In keeping with patterns seen alongside higher levels of health deprivation, life expectancy in Salford is lower than the national figure; the male rate is currently 76.6 compared to 79.4 for England, and the female equivalent is 80.4 compared to 83.0 nationally.4

4 Office of National Statistics: Life Expectancy at Birth by local areas in the United Kingdom, 2013.

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Weight and obesity Figure 8: Adult and child obesity rates Obesity is widely recognised to be associated with health problems such as type 2 diabetes, cardiovascular disease and cancer. At a national level, the resulting NHS costs attributable to overweight and obesity5 are projected to reach £9.7 billion by 2050, with wider costs to society estimated to reach £49.9 billion per year. These factors combine to make the prevention of obesity a major public health challenge.

Adult obesity rates in Salford are above the national and regional averages. Furthermore child rates for obesity are also higher.

Figure 9: Child weight – Reception and Year 6

As with many other areas, obesity rates increase significantly between the ages of 4 and 10. Under 1 in 10 (9.1%) of children in Salford are obese in their Reception Year at school and 13.9% are overweight; by Year 6 these figures have risen to just over 1 in 5 (21.5%) being obese and 14.5% being overweight. In total, by Year 6, over a third (36.0%) are either overweight or obese.

5 In adults, obesity is commonly defined as a body mass index (BMI) of 30 or more. For children in the UK, the British 1990 growth reference charts are used to define weight status.

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Health costs of physical inactivity

The British Heart Foundation (BHF) Promotion Research Group has reviewed the costs of avoidable ill health that it considers are attributable to physical inactivity. Initially produced for the Department of Health (DoH) report Be Active Be Healthy (2009) the data has subsequently been reworked for Sport England.

Illnesses, that the BHF research relates to, include cancers such as bowel cancer, breast cancer, type 2 diabetes, coronary heart disease and cerebrovascular disease eg: stroke. The data indicates a similar breakdown between these illnesses regionally and nationally.

Figure 10: Health costs of physical inactivity

Health costs of physical inactivity

100.0% 12.4% 13.3% 14.2% 90.0%

80.0% Cerebrovascular disease

70.0% Coronary heart disease 60.0% 52.7% 50.9% 52.0%

50.0% Diabetes

40.0% Breast Cancer 30.0% 22.8% 22.2% 20.2% 20.0% Cancer lower GI

10.0% 6.1% 5.7% 6.4% 6.0% 8.0% 7.2% 0.0% Melton East Midlands England

The annual cost to the NHS of physical inactivity in Salford is estimated at £5,468,650.

When compared to regional and national costs per 100,000 Salford (£2,407,887) is 32.5% above the national average (£1,817,285) and 12.2% above the regional average (£2,145,919).

It should also be noted that in addition to the NHS costs there are also significant costs to industry in terms of days of productivity lost due to back pain etc. These have also been costed in CBI reports and are of similar magnitude to NHS costs.

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Active People Survey

Active People is the largest survey of sport and active recreation in Europe and is in its seventh year (APS7 October 2012 – 2013). It collects data on the type, duration, frequency and intensity of adult participation by type of sport, recreation and cultural activity. The survey also covers volunteering, club membership, tuition as an instructor or coach, participation in competitive sport and overall satisfaction with local sports provision.

Table 4: Active People Survey for all adults – Salford and nearest neighbours

Nearest neighbours National North West Salford Stoke-on- KPI Bolton Gateshead Middlesbrough % % % Trent % % % % 1x30 Indicator - Participation in 30 minutes moderate intensity sport per week.

2012/13 35.7 35.8 31.3 33.9 37.1 33.0 29.3 KPI 2 - At least 1 hour per week volunteering to support sport.

2012/13 6.0 6.5 6.2 6.2 4.4 4.2 4.5 KPI 3 - Club membership in the last 4 weeks

2012/13 21.5 21.4 16.8 18.9 16.0 18.6 21.2 KPI 4 - Received tuition / coaching in last 12 months.

2012/13 16.1 13.8 * 10.6 13.5 * 14.8 KPI 5 - Taken part in organised competitive sport in last 12 months.

2012/13 12.6 11.6 12.0 14.1 10.3 9.1 15.1

Table 4 shows key indicators from APS 7 for Salford and compares these to the corresponding rates for the North West, England and statistical ‘nearest neighbours’ based on a CIPFA (the Chartered Institute of Public Finance and Accountancy) model. This type of comparison has been developed to aid local authorities to compare and benchmark. The model applies a range of socio-economic indicators, including population, unemployment rates, tax base per head of population, council tax bands and mortality ratios upon which the specific family group (nearest neighbours) is calculated. Key findings include:

 Participation - just under a third (31.3%) of adults participated in at least 1 x 30 minutes moderate intensity sport per week. This was below the national average (35.7%) and the regional average (35.8%). It was below all but one of its ‘nearest neighbours’ which ranged from 29.3% to 37.1%.  Volunteering - around 1 in 16 (6.2%) provide at least 1 hour’s volunteering to support sport in Salford each week. This is higher than the corresponding national rate, but lower than the regional equivalent and is above, or the same as all of its ‘nearest neighbours’.  Sports club membership - just under 1 in 6 (16.8%) are members of a sports club, based on the four weeks prior to the AP survey. This is below the national average (21.5%) and the regional rate (21.4%) and is below all but one of its ‘nearest neighbours’.  Sports tuition – there was an insufficient sample size for Salford in AP7 to provide a figure for the percentage who received sports tuition during the 12 months prior to the survey.

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 Competitive sport – 1 in 8 (12.0%) adults had taken part in competitive sport in the previous 12 months, this was the ‘mid-point’ of Salford’s ‘nearest neighbours and also lower than the national (12.6%) and regional (11.6%) averages.

Figure 11: Key AP indicators, Salford and nearest neighbours (2012/13).

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Sporting segmentation (Data source: Market segmentation, Sport England)

Sport England has classified the adult population via a series of 19 market segments which provide an insight into the sporting behaviours of individuals throughout the country. The profiles cover a wide range of characteristics, from gender and age to the sports that people take part in, other interests, the newspapers that they read etc. The segmentation profile for Salford indicates ‘Retirement Home Singles’ to be the largest segment of the adult population at 10.4% (18,069) compared to a national average of 8.0%.

Figure 12: SE segmentation – Salford compared to England

Knowing which segments are most dominant in the local population is important as it can help direct provision and programming. Whilst the needs of smaller segments should not be ignored, it is important for Salford to understand which sports are enjoyed by the largest proportion(s) of the population. Segmentation also enables partners to make tailored interventions, communicate effectively with target market(s) and better understand participation in the context of life stage and lifecycles.

The following data indicates that Elsie & Arnold, Kev and Jamie are the three dominant groups, representing 27.4% (47,593) of the adult population, compared to 19.3% nationally.

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Table 5: Sport England market segmentation summaries Segment, description and its top three sports nationally Retirement Home Singles Elsie & Arnold 18,069 Salford Retired singles or widowers (aged 66+), predominantly female, living in 10.39% sheltered accommodation. 9.18% North West Keep fit/gym (10%) Swimming (7%) Bowls (3%) 7.97% England Pub League Team Mates Kev 16,031 Salford 9.22% Blokes (aged 36-45) who enjoy pub league games and watching live sport. 6.78% North West Keep fit/gym (14%) Football (12%) Cycling (11%) 5.93% England Sports Team Drinkers Jamie 13,493 Salford 7.76% Young blokes (aged 18-25) enjoying football, pints and pool. 5.62% North West Keep fit/gym Football (28%) Athletics (12%) 5.37% England (22%) Older Working Women Brenda 13,411 Salford 7.71% Middle aged ladies (aged 46-65), working to make ends meet. 6.22% North West Keep fit/gym (15%) Swimming (13%) Cycling (4%) 4.91% England Comfortable Mid-Life Males Philip 12,089 Salford Mid-life professional (aged 46-55), sporty males with older children and 6.95% more time for themselves. 8.67% North West Keep fit/gym Cycling (16%) Swimming (12%) 8.65% England (15%) Local 'Old Boys' Terry 10,526 Salford Generally inactive older men (aged 56-65), low income and little provision 6.05% for retirement. 4.58% North West Keep fit/gym (8%) Swimming (6%) Cycling (5%) 3.69% England Settling Down Males Tim 10,147 Salford Sporty male professionals (aged 26-45), buying a house and settling down 5.83% with partner. 7.25% North West Keep fit/gym Cycling (21%) Swimming (15%) 8.83% England (20%) Supportive Singles Leanne 9,728 Salford Young (aged 18-25) busy mums and their supportive college mates. Least 5.59% active segment of her age group. 4.54% North West Keep fit/gym (23%) Swimming (18%) Athletics (9%) 4.25% England Stretched Single Mums Paula 8,703 Salford Single mum (aged 26-45) with financial pressures, childcare issues and little 5.00% time for pleasure. 3.83% North West Keep fit/gym (18%) Swimming (17%) Cycling (5%) 3.74% England Middle England Mums Jackie 8,634 Salford 4.96% Mums (aged 36-45) juggling work, family and finance. 5.28% North West Keep fit/gym (27%) Swimming (20%) Cycling (9%) 4.88% England Empty Nest Career Ladies Elaine 7,989 Salford Mid-life professionals who have more time for themselves since their 4.59% children left home (aged 46-55). 6.08% North West Keep fit/gym (21%) Swimming (18%) Cycling (7%) 6.07% England Early Retirement Couples Roger & Joy 7,756 Salford 4.46% Free-time couples nearing the end of their careers (aged 56-65). 6.49% North West

Keep fit/gym (13%) Swimming (13%) Cycling (8%) 6.77% England

Twilight Year Gents Frank 7,727 Salford Retired men (aged 66+) with some pension provision and limited sporting 4.44%

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Segment, description and its top three sports nationally opportunities. 4.58% North West Golf (7%) Keep fit/gym (6%) Bowls (6%) 4.01% England Career Focussed Females Helena 6,844 Salford 3.93% Single professional women, enjoying life in the fast lane (aged 26-45). 4.34% North West Keep fit/gym (26%) Swimming (23%) Cycling (11%) 4.55% England Competitive Male Urbanites Ben 6,298 Salford Male (aged 18-25), recent graduates, with a ‘work-hard, play-hard’ attitude. 3.62% Most sporty of 19 segments. 4.05% North West Keep fit/gym Football (33%) Cycling (18%) 4.94% England (24%) Later Life Ladies Norma 5,964 Salford Older ladies (aged 56-65), recently retired, with a basic income to enjoy 3.43% their lifestyles. 2.50% North West Keep fit/gym (12%) Swimming (10%) Cycling (2%) 2.12% England Fitness Class Friends Chloe 4,418 Salford 2.54% Young (aged 18-25) image-conscious females keeping fit and trim. 3.49% North West Keep fit/gym (28%) Swimming (24%) Athletics (14%) 4.71% England Stay at Home Mums Alison 3,892 Salford 2.24% Mums with a comfortable, but busy, lifestyle (aged 36-45). 3.26% North West Keep fit/gym (27%) Swimming (25%) Cycling (12%) 4.39% England Comfortable Retired Couples Ralph & Phyllis 2,223 Salford 1.28% Retired couples (aged 66+), enjoying active and comfortable lifestyles. 3.28% North West Keep fit/gym (10%) Swimming (9%) Golf (7%) 4.22% England

The most popular sports in Salford

A further aspect of the Active People survey and SE segmentation is that it makes it possible to identify the top five sports within Salford. As with many other areas, swimming and gym are among the most popular activities and are known to cut across age groups and gender; in Salford around 1 in 8 adults go swimming, on average, at least once a month. The next most popular activity is gym, 8.6% of adults go to the gym on a relatively regular basis.

Table 6: Most popular sports in Salford (Source: SE Area Profiles)

Salford North West England Sport No. (000s) Rate No. (000s) Rate No. (000s) Rate Swimming 22.5 11.9% 21.9 11.6% 4,896.9 11.5% Gym 16.3 8.6% 20.7 11.0% 4,622.7 10.9% Fitness & Conditioning 15.1 8.0% 12.9 6.9% 2,854.7 6.7% Football 15.1 8.0% 12.9 6.8% 2,689.7 6.3% Cycling 12.4 6.6% 15.0 7.9% 3,458.9 8.1%

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Mosaic (Data source: 2013 Mosaic analysis, Experian)

Mosaic 2013 is a similar consumer segmentation product and classifies all 26 million households into 15 groups, 67 household types and 155 segments. This data can be used to paint a picture of UK consumers in terms of their social-demographics, lifestyles, culture and behaviour and tends to be used to draw out population characteristics for the backdrop to library usage and other non-sporting activities. The following table shows the top five mosaic classifications in Salford compared to the country as a whole. The dominance of these five segments can be seen inasmuch as they represent almost two thirds (61.2%) of the adult population compared to a national equivalent rate of less than half (42.9%).

Table 7: Mosaic – main population segments in Salford

Salford Mosaic group description National % # % 1 - Claimant Cultures 27,283 14.8% 5.3% 2 - Suburban Mindsets 24,665 13.4% 12.3% 3 - Terraced Melting Pot 23,424 12.7% 6.9% 4 - Liberal Opinions 21,504 11.7% 9.1% 5 - Ex-Council Community 15,710 8.5% 9.4%

The largest segment profiled for Salford is the Claimant Cultures group, making up 14.8% of the adult population in the area; this approaches three times the national rate (5.3%). This group is defined as people who are amongst the most disadvantaged people in the UK. Residents in this classification are surrounded by others who find it a struggle to make ends meet and whose children are unlikely to achieve any sort of educational attainment. Many work in semi-skilled jobs on modest salaries, whilst others may be unemployed, sick or raising children on their own. They can be found in large, low rise estates of terraced and semi-detached houses, often on the periphery of large provincial cities. Many of these people have poor access to community services such as pubs, leisure facilities and community centres.

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Figure 13: Mosaic segmentation – Salford compared to England

Table 8: Dominant Mosaic profiles in Salford

Claimant Cultures This group is defined as people who are amongst the most disadvantaged people in the UK. Residents in this classification are surrounded by others who find it a struggle to make ends meet and whose children are unlikely to achieve any sort of educational attainment. Many work in semi-skilled jobs on modest salaries, whilst others may be unemployed, sick or raising children on their own. They can be found in large, low rise estates of terraced and semi-detached houses, often on the periphery of large provincial cities. Many of these people have poor access to community services such as pubs, leisure facilities and community centres.

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Suburban Mindsets This group is defined as people who are predominantly middle class or skilled working class people who are married and living with their children in well maintained family houses. Some commute to City office jobs, whilst others earn good wages in manufacturing jobs. These people are industrious and value their independence, but do not necessarily get involved with their local community.

Terraced Melting Pot This group is defined as people who work in relatively menial/routine occupations and are poorly educated. The majority are young and live close to the centres of small towns in densely packed and poorly maintained terraced housing. Residents often have to contend with a variety of environmental problems such as noise and pollution and focus on spending their time and money outside of the home. Many residents in these neighbourhoods belong to groups that have recently arrived in the UK.

Figure 14: Distribution of Mosaic segments in Salford

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Population projections

Strategic planning: Change over 25 years (2012 to 20376)

At strategic and operational levels plans to increase levels of physical activity must not be set in stone, they should be flexible and respond to predictable changes in age structure, gender and ethnic composition. The most recent ONS projections indicate a rise of 22.1% in Salford’s population (+52,303) over the 25 years from 2012 to 2037.

Over this extended timeframe fluctuations are seen in rise and fall at different points across the majority of age groups with population change acting more like a wave than a straight line (see figure 15). For example the number of 16-24 year olds falls by c.5.2% between 2016 and 2022 before rising again to 13.6% more than its 2012 baseline by 2037.

Figure 15: Projected population change (2012 -2037)

6 Office for National Statistics 2012-based population projections (data released May 2014)

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Table 9: Salford - ONS Projected population (2012 to 2037)

Age Number Age structure % Change 2012 - 2037 (years) 2012 2024 2037 2012 2024 2037 2012 2024 2037 0-15 45,978 54,256 55,022 19.4% 20.4% 19.0% 100.0% 118.0% 119.7% 16-24 31,511 30,461 35,796 13.3% 11.5% 12.4% 100.0% 96.7% 113.6% 25-34 39,999 43,480 43,781 16.9% 16.4% 15.1% 100.0% 108.7% 109.5% 35-44 31,053 38,306 38,163 13.1% 14.4% 13.2% 100.0% 123.4% 122.9% 45-54 30,604 29,655 36,703 12.9% 11.2% 12.7% 100.0% 96.9% 119.9% 55-64 23,623 29,204 28,380 10.0% 11.0% 9.8% 100.0% 123.6% 120.1% 65+ 34,317 40,159 51,543 14.5% 15.1% 17.8% 100.0% 117.0% 150.2% Total 237,085 265,521 289,388 100.0% 100.0% 100.0% 100.0% 112.0% 122.1%

Population projections are based on straightforward process which models observed trends in fertility and mortality rates plus migration factors. Nevertheless they can illustrate a relatively complex picture of change. Several key points are outlined below:

 One of the most notable points is the progressive rise in the number of 0-15 year olds, rising by +8,278 (+18.0%) over the first half of the projection (to 2024). This will place pressure on differing types of sporting, educational and cultural provision (facility and services) by age, gender and sub-groups of the cohort.  In contrast, there is predicted to be decline in the number of 16-24 year olds, -3.3% in the first period (-1,050) followed by growth back to +13.6% (+5,335) in the second period. Consequently Sport England’s target of ‘increasing the number of 14-25 year olds playing sport once a week’ may prove difficult during the first period in which numerical stasis would represent a marginal increase in participation rates.  There is a continuous increase in the numbers of persons aged 65+ and a need to consider varying sports offers for this age group. This represents an increase of +17.0% (+4,909) in the first period continuing to rise to +50.2% (+17,226) between 2012 and 2037. While the age group represented 14.5% of Salford’s population in 2012 it is projected to be 17.8% of the total by 2037 - this is approaching 1 in 6 of the population.

Service planning: Change over the coming decade (2014 – 2024)

While strategic planning needs to consider change over 20 to 25 years, service planning is often more closely aligned to a much shorter time horizon, typically 5 to 10 years. Over the decade to 2024 it is projected that the overall number of people in Salford will rise by +23,380 (+9.7%). However, significant age specific variations will have implications for different markets, economic and health issues, for example, there will be:  +7,154 (+15.2%) more 0-15 year olds; and  -1,738 (-5.5%) fewer 45-54 year olds; and  +5,368 (+22.5%) more 55-64 year olds; and  +4,909 (+13.9%) more people aged 65+.

Figure 16: Projected population change (2014 -2024)

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SALFORD CITY COUNCIL / SALFORD COMMUNITY LEISURE INDOOR SPORT & LEISURE FACILITIES ASSESSMENT REPORT

Facilities planning for increases in the 65+ and 0-15 age groups may lead the Council to determine that these opposing age groups require very different provision at key times of the day and week from other users. However, just as the 65+ age group often requires activities during the day activities for 0-5 year olds often follow similar time patterns. Conversely, activities for 5-15 year olds are focused more closely on after school and weekend activities.

July 2015 3-049-1415 Final Report Knight Kavanagh & Page 107