Inspired to Excel

bryant INSPIRED TO EXCEL digital marketing graduates are DIGITAL MARKETING in demand In business, government agencies, and nonprofit organizations including: > AMAZON > AMERICAN RED CROSS > BUZZFEED > CAREDASH marketing > CAROUSEL INDUSTRIES no > CVS HEALTH . 3 College Factual/ > DELL EMC why study digital marketing USA Today what sets bryant’s program apart? > DISNEY > EPSILON at bryant? > EVR ADVERTISING Faculty-Supervised Internships > FIGMINTS Our Marketing program, Ranked No. 3 by College •Apply the principles of marketing learned through your engagement > HAVAS Factual/USA Today, develops innovative leaders with with expert faculty who are researchers and consultants in various industries > IBM and marketing functions. distinctive experience and meaningful industry expertise. > JP MORGAN CHASE •Set yourself apart from the competition through real-world learning > KLAVIYO experiences such as internships with companies from State Street to Target under the guidance of a faculty mentor. > LL BEAN, INC. > NBC UNIVERSAL Immerse yourself in Explore topics such as social Develop and implement The Marketing > NICKELODEON real-world learning experiences media marketing, digital digital marketing strategies Behavioral Lab > NIKE in the classroom, in student marketing strategy, consumer for real-world clients; and > RIDE.COM •Develop marketing organizations, in academic behavior, writing for social achieve industry certifications > SCHNEIDER ELECTRIC research skills through competitions solving business media, marketing analytics, through specially tailored applied learning > TIME INC. problems, and through and marketing research programs provided by Google, opportunities. > THE JIMMY FUND internships with companies through our diverse curriculum. Hubspot, and Hootsuite •Conduct experimental > VISTAPRINT research in our Marketing > WORKHUMAN from State Street to Target. before entering the job market. Behavioral Lab with the guidance of our In leading graduate programs including: distinguished faculty. > Babson College > Boston College BRENDAN O’CONNELL ’17 MAJOR: Marketing “Working with a real-life company Hands-on Digital Marketing Marketing Automation Specialist > Brandeis University MINORS: Communication, Sociology solving real-life problems that were Workhuman, Boston, MA •Research, design, and implement digital marketing projects > Bryant University HOMETOWN: River Edge, NJ impacting real-life profit margins for small- to medium-sized organizations including businesses and > Emerson College with Professor Attaran’s Digital non-profits from a variety of industries. PATH: Director of Public Relations, > Providence College Sigma Chi Fraternity; Student Ambassador; Marketing class was truly the •Graduate with a portfolio of real-world digital marketing client projects > Stanford University Bulldog Leader; Freelance Digital spark that ignited my passion for, from work as part of the Digital Marketing Team. Marketing Coordinator, bin312; Sales > UMASS-Boston Intern, eFront; Marketing Intern, eFront; and career in, digital marketing. •Enter the job market with industry certifications from specially > University of Waterloo Study abroad, University College The University and the Marketing tailored programs provided by digital giants like Google, Hubspot, > Wagner College Cork, Cork, Ireland; Director of Social Department challenge students and Hootsuite. Media, Northern Rhode Island to seek more from their education Special Olympics; Digital Marketing Intern, Innovex Co. and it makes a tremendous difference in the real world. To learn more about Digital Marketing or other programs at Bryant, please contact: Office of Admission • (401) 232-6100 • (800) 622-7001 • [email protected]

Visit admission.bryant.edu and click on Academics

inspiring faculty designed for your success

Our Marketing faculty are award-winning educators, dedicated mentors, and researchers and Bryant’s innovative educational experience is focused on one central objective – preparing you for consultants in various industries and marketing functions. They combine the latest theory with success. Bryant is recognized nationally for integrating business and the arts and sciences to provide direct experience. These caring and supportive professors get to know you as an individual in students with a powerful combination of highly marketable skills. With a strong emphasis on experiential our close-knit, student-centered community. You’ll acquire knowledge while developing your learning, your Bryant education will include opportunities for internships, consulting, participation leadership style, a global perspective, and skills highly valued by employers and graduate schools. in national conferences and competitions, social entrepreneurship, and study abroad. Bryant’s inspiring and purposeful student life is designed to enhance your learning and real-world credentials.

THE MARKETING FACULTY: Among Our Distinguished Faculty: Here’s an abbreviated sample path to success: •Are prolific researchers and contributors to their fields. •Have extensive, practical experience in their areas of expertise. FIRST YEAR SOPHOMORE YEAR JUNIOR YEAR SENIOR YEAR •Keep their doors open to be easily accessible to students. •Are involved members of the Bryant community, supporting a variety of initiatives and programs. •Serve as inspiring mentors to students. IDEA: Innovation and Foundations of Consumer Behavior Marketing Policy Design Experience for All Marketing Management and Problems Marketing Research Global Foundations of Sophomore International Marketing Analytics Mathematical Reasoning II Organizations and Business Experience: South America Media Organizations Digital Marketing was one of my favorite educational Marketing Internship SHARMIN ATTARAN, Ph.D. Microeconomic Principles Introduction to Applied Digital Marketing II opportunities at Bryant University. It is an ideal learning Digital Marketing Program Faculty Lead Psychology Digital Marketing I Global Dimensions Compete in the •Digital Marketing Specialist. of Marketing Introduction to Philosophy Join the Digital environment for students who have a passion for creativity Northeast Intercollegiate Marketing Team and innovative strategy in business - a great opportunity •Research examines marketing Join the Bryant Join Collegiate DECA Sales Competition (NISC) technology and communication Marketing Association to develop the fundamental skills necessary to begin a strategies to help develop successful career in digital marketing. and refine marketing solutions for organizations.

MICHELLE OLSEN ’19 •Recipient of multiple merit awards BUSINESS LIBERAL ARTS GLOBAL INNOVATION CO-CURRICULAR INTERNSHIPS Product Merchandising Specialist, Vistaprint Corporate Solutions and research grants. Waltham, MA

ISABEL BARBOSA ’19 MAJORS: Marketing, Psychology “Digital marketing is always TIFFANY TANG ’17 MAJOR: Marketing “Bryant and its professors provided Senior Digital Marketing Associate Employer Branding Content Specialist HOMETOWN: Lincoln, RI evolving and the professors and MINORS: Computer Information me with the right knowledge Schneider Electric, Boston, MA CareDash, Cambridge, MA Systems; Sociology PATH: Peer/Lead Counselor, 4MILE; curriculum reflect these changes and skills to pursue a successful Orientation Leader; Digital Marketing in the classroom. My digital HOMETOWN: Quincy, MA career in digital marketing. What Intern, Schneider Electric; Start Masters marketing class introduced me PATH: Marketing Analyst Intern, I learned was much more than Advisory Intern, PwC; Student Senate to the world of social media CareDash; SIE Program in Malaysia something out of a textbook.” Service Commencement Award; Berta and Singapore; Studied abroad at the Hysell ICC Spirit Award; Multicultural with best practices and methods. University of Otago in New Zealand; Student Union; International Student Through this class I gained Marketing Association; Business E-Pitch Organization; Bryant Senior Advisory interest in social media by working Team Finalist. Council. hands-on with a local company.”

DIGITAL MARKETING

inspiring faculty designed for your success

DIGITAL MARKETING bryant INSPIRED TO EXCEL digital marketing graduates are DIGITAL MARKETING in demand In business, government agencies, and nonprofit organizations including: > AMAZON > AMERICAN RED CROSS > BUZZFEED > CAREDASH marketing > CAROUSEL INDUSTRIES no > CVS HEALTH . 3 College Factual/ > DELL EMC why study digital marketing USA Today what sets bryant’s program apart? > DISNEY > EPSILON at bryant? > EVR ADVERTISING Faculty-Supervised Internships > FIGMINTS Our Marketing program, Ranked No. 3 by College •Apply the principles of marketing learned through your engagement > HAVAS Factual/USA Today, develops innovative leaders with with expert faculty who are researchers and consultants in various industries > IBM and marketing functions. distinctive experience and meaningful industry expertise. > JP MORGAN CHASE •Set yourself apart from the competition through real-world learning > KLAVIYO experiences such as internships with companies from State Street to Target under the guidance of a faculty mentor. > LL BEAN, INC. > NBC UNIVERSAL Immerse yourself in Explore topics such as social Develop and implement The Marketing > NICKELODEON real-world learning experiences media marketing, digital digital marketing strategies Behavioral Lab > NIKE in the classroom, in student marketing strategy, consumer for real-world clients; and > RIDE.COM •Develop marketing organizations, in academic behavior, writing for social achieve industry certifications > SCHNEIDER ELECTRIC research skills through competitions solving business media, marketing analytics, through specially tailored applied learning > TIME INC. problems, and through and marketing research programs provided by Google, opportunities. > THE JIMMY FUND internships with companies through our diverse curriculum. Hubspot, and Hootsuite •Conduct experimental > VISTAPRINT research in our Marketing > WORKHUMAN from State Street to Target. before entering the job market. Behavioral Lab with the guidance of our In leading graduate programs including: distinguished faculty. > Babson College > Boston College BRENDAN O’CONNELL ’17 MAJOR: Marketing “Working with a real-life company Hands-on Digital Marketing Marketing Automation Specialist > Brandeis University MINORS: Communication, Sociology solving real-life problems that were Workhuman, Boston, MA •Research, design, and implement digital marketing projects > Bryant University HOMETOWN: River Edge, NJ impacting real-life profit margins for small- to medium-sized organizations including businesses and > Emerson College with Professor Attaran’s Digital non-profits from a variety of industries. PATH: Director of Public Relations, > Providence College Sigma Chi Fraternity; Student Ambassador; Marketing class was truly the •Graduate with a portfolio of real-world digital marketing client projects > Stanford University Bulldog Leader; Freelance Digital spark that ignited my passion for, from work as part of the Digital Marketing Team. Marketing Coordinator, bin312; Sales > UMASS-Boston Intern, eFront; Marketing Intern, eFront; and career in, digital marketing. •Enter the job market with industry certifications from specially > University of Waterloo Study abroad, University College The University and the Marketing tailored programs provided by digital giants like Google, Hubspot, > Wagner College Cork, Cork, Ireland; Director of Social Department challenge students and Hootsuite. Media, Northern Rhode Island to seek more from their education Special Olympics; Digital Marketing Intern, Innovex Co. and it makes a tremendous difference in the real world. To learn more about Digital Marketing or other programs at Bryant, please contact: Office of Admission • (401) 232-6100 • (800) 622-7001 • [email protected]

Visit admission.bryant.edu and click on Academics