Style + Execution Guidelines Introduction

STYLE + EXECUTION GUIDELINES INTRODUCTION

Purpose of Guidelines We have put in place an extremely focused and cohesive creative execution to leverage collective efforts.

The artwork on the following pages should be the basis for all creative. UFC requires final approval—please expect a 3-5 day response time.

Send all questions and approvals to:

Heidi Noland Director of Creative Services O: 702.588.5567 [email protected] OFFICIAL EVENT ARTWORK, SYNOPSIS, MUSIC

Synopsis For the first time in nearly 13 years, the Ultimate Fighting Championship returns to Brazil, and the country’s biggest stars will be on hand to celebrate this historic occasion. In the main event, UFC middleweight champion Anderson “The Spider” Silva has more than another title defense on his mind when he faces the last man to defeat him, powerful Japanese contender Yushin “Thunder” Okami. Revenge will also be on the mind of former light heavyweight champion Mauricio “Shogun” Rua as he looks to avenge his first UFC loss against Forrest Griffin. Plus, heavyweight legend “Minotauro” Nogueira returns to face knockout artist Brendan “The Hybrid” Schaub.

UFC RIO: Silva vs. Okami – Saturday, August 27th, live on Pay-Per- View from the HSBC Arena in Rio De Janeiro, Brazil.

music The music cue “Violation” has been licensed for the UFC RIO promos only. POSTER • 27"x 39" • RGB • LAYERED This license expires Sunday August 28, 2011, the day after the event.

POSTER • 27"x 39" • CMYK • LAYERED • PRESS READY GUIDE AD • 8.5"x 11.25" CMYK • LAYERED • PRESS READY

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ANDERSON SILVA YUSHIN OKAMI SHOGUN Rua Forrest Griffin MINOTAURO Brendan Schaub Nogueira

UFC RIO LOGO UFC RIO NAMES

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UFC RIO VECTOR LOGOS

VS VS SILVA OKAMI SISATURDAYLVA AUGUSTOKAMI 27 LIVE ON PAY-PER-VIEW

UFC RIO COLOR PALETTE

YELLOW WHITE SILVER GRADIENT GREEN GRADIENT C:0 M:0 Y:100 K:0 R:255 G:242 B:0

CALSPRIMARY FONT CAPS

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SPONSOR LOGOS IMPORTANT NOTE: NO LOGO SHOULD APPEAR ABOVE THE UFC LOGO!

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= PARTNER CUSTOMIZATION AREA

TABLE TENT POSTER

POSTER

VERTICAL BANNER

HORIZONTAL BANNER

ENDCAP *FOR REFERENCE ONLY. NOT FOR DOWNLOAD. UFC LOGO + LEGAL

PMS BLACK C 0 M 0 Y 0 K 100 R 0 G 0 B 0 PMS WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255

UFC LOGO UFC LOGO BLACK WHITE ON BLACK When UFC logos are used by outside vendors (affiliates, sponsors, etc): Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and PMS 187 C 0 M 100 Y 79 K 20 R 196 G 18 B 48 PMS 187 C 0 M 100 Y 79 K 20 R 196 G 18 B 48 PMS WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255 UFC LOGO UFC LOGO other licensees in the United States and other jurisdictions. All other marks RED RED • WHITE STROKE referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

PMS 187 C 0 M 100 Y 79 K 20 R 196 G 18 B 48 PMS 187 C 0 M 100 Y 79 K 20 R 196 G 18 B 48 PMS BLACK C 0 M 0 Y 0 K 100 R 0 G 0 B 0 PMS BLACK C 0 M 0 Y 0 K 100 R 0 G 0 B 0 PMS WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255 UFC LOGO UFC LOGO RED • BLACK GRADIENT RED • BLACK GRADIENT • WHITE STROKE

WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255 WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255

PMS 425 C 0 M 0 Y 0 K 77 R 95 G 96 B 98 PMS 425 C 0 M 0 Y 0 K 77 R 95 G 96 B 98 PMS BLACK C 0 M 0 Y 0 K 100 R 0 G 0 B 0 PMS BLACK C 0 M 0 Y 0 K 100 R 0 G 0 B 0

UFC LOGO UFC LOGO SILVER GRADIENT SILVER GRADIENT • WHITE STROKE

FOR USE IN PROMOTIONS & MERCHANDISE

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ARTWORK AFFILIATE MARKETING sponsorship Heidi Noland RICH HOLLIS david safer P: 702.588.5567 P: 702.588.5511 P: 702.588.5515 F: 702.367.6373 F: 702.367.6373 F: 702.367.6373 E: [email protected] E: [email protected] E: [email protected] RUBY TAN morgan towle PHOTOGRAPHY P: 702.588.5579 P: 702.588.5501 Josh Hedges F: 702.367.6373 F: 702.367.6373 P: 702.221.4791 E: [email protected] E: [email protected] F: 702.367.6373 E: [email protected] SHANDA MALONEY DAVid SHAW (CANADA) P: 702.588.5882 P: 416.987.4134 ext. 226 PUBLIC RELATIONS F: 702.367.6373 E: [email protected] E: [email protected] Caren bell P: 702.588.5574 doug hartling E: [email protected] P: 702.588.4788 F: 702.367.6373 STEVE KEOGH (CANADA) E: [email protected] P: 416.987.4134 ext. 227 E: [email protected] MARK HALLIDAY (CANADA) P: 416.987.4134 ext. 225 closed-circuit E: [email protected] elizabeth Loucheur P: 702.588.5547 E: [email protected]