Speakup Structured Dialogue

#speakup structured dialoGue

Guidelines (draft Version 2.o) january 2017

image source: Yofest @ EYE2016 (provided by european youth forum) CONTENTS

HOW TO USE 03 Introduction 04 The name: STRUCTURED DIALOGUE 05 The theme: #SpeakUp 06 The typeface 07 Colour 08 Size and shape: Waves 09 Photographs and images 10 European Commission logo 11 European Youth Forum logo European Presidencies logos 12 The banner of partners logos 13 Combining the different elements 14 Examples 21 Advice and Contact

2 INTRODUCTION Why isn’t there a logo for the Structured dialogue The European Commission has its own logo as an institution. This logo is the predominant identifier of the Commission and its visibility ensures cohesion and consistency across all corporate communication. Creating a parallel visual identity would be confusing. For this reason, the Structured dialogue does not have a logo; it is a verbal brand. This will give its users the freedom to apply the name across a wide range of communication tools, besides the Commission logo, the European Youth Forum logo and the 3 Council Presidencies logos (past, present, future) The brand should appear on all communication products and tools which are developed for related initiatives and activities. The overarching theme for the Structured dialogue “#SpeakUp” should also become the reference framework for new and existing campaigns, events and activities.

Elements of the Campaign How to use the name “Structured dialogue” and the theme #SpeakUp? There should be a strong consistency across different communication tools when reference is made to the Structured dialogue. This is achieved by: bȩȩSQGLEȩRFCȩ?SRFMPGQCBȩL?KCȩ1RPSARSPCBȩBG?JMESC ȩ2FCȩL?KCȩF?Qȩ@CCLȩMȑAG?JJWȩRP?LQJ?RCBȩ (see page 4). bȩȩSQGLEȩRFCȩF?QFR?Eȩ1NC?I3N ȩ2FGQȩUGJJȩ,-2ȩ@CȩRP?LQJ?RCB ȩ?QȩUCȩLCCBȩRMȩ@Cȩ?@JCȩRMȩ monitor and track it across social media platforms. bȩȩSQGLEȩRFCȩ#SPMNC?Lȩ!MKKGQQGMLȩJMEM ȩthe European Youth Forum logo and the 3 Council Presidencies logos (past, present, future). You are invited to incorporate those elements in your communication (poster, brochure, website, social media, event etc.). There are no fixed places specified. The preferred option is to use them on the same page. The elements must be visible in their entirety without distorting or modifying their components. When the elements are used with other logos or text, make sure all the visuals have equal and balanced visual weight. These guidelines give concrete examples and ideas on how to apply the Structured dialogue - #SpeakUp as a brand name to different communication tools and products.

Structured dialogue 3 HOW TO USE

THE NAME: Structured dialogue

The verbal branding is based only on the words “Structured dialogue” or the national language translation(s) of this phrase. The text should preferably be displayed in Uppercase, preferably in CANTARELL BOLD.

e.g. structured dialogue The name must be visible in its entirety without distorting or modifying the spelling. The name is translated in 28 languages. See the list below:

Language TRANSLATION 1 BG-Bulgarian СТРУКТУРЕН ДИАЛОГ 2 CS - Czech STRUKTUROVANÝ DIALOG 3 DA - Danish DEN STRUKTUREREDE DIALOG 4 DE - German STRUKTURIERTER DIALOG 5 EL - Greek ∆ΟΜΗΜΕΝΟ ∆ΙΑΛΟΓΟ 6 EN - English STRUCTURED DIALOGUE 7 ES - Spanish DIÁLOGO ESTRUCTURADO 8 ET - Estonian STRUKTUURNE DIALOG 9 FI - Finnish JÄSENNELTY VUOROPUHELU 10 FR - French DIALOGUE STRUCTURÉ 11 GA - Irish IDIRPHLÉ STRUCHTÚRTHA 12 HR - Croatian STRUKTURIRANI DIJALOG 13 HU - Hungarian STRUKTURÁLT PÁRBESZÉD 14 IT - Italian DIALOGO STRUTTURATO 15 LT – Lithuanian STRUKTŪRINIS DIALOGAS 16 LV - Latvian STRUKTURĒTAIS DIALOGS 17 MT - Maltese DJALOGU STRUTTURAT 18 NL - Dutch GESTRUCTUREERDE DIALOOG 19 PL - Polish DIALOG USYSTEMATYZOWANY 20 PT - Portuguese DIÁLOGO ESTRUTURADO 21 RO - Romanian DIALOGUL STRUCTURAT 22 SK - Slovak ŠTRUKTÚROVANÝ DIALÓG 23 SL - Slovenian STRUKTURIRANI DIALOG 24 SV - Swedish STRUKTURERAD DIALOG 25 IS - Icelandic SKIPULÖGÐUM SAMRÆÐUM 26 MC - Macedonian СТРУКТУРЕН ДИЈАЛОГ 27 NO - Norvegian STRUKTURERT DIALOG 28 TR - Turkish YAPISAL DİYALOG

4 Structured dialogue HOW TO USE

THE THEME: #SpeakUp

The text should preferably be displayed in titlecase, preferably in CANTARELL BOLD However, for social media purposes, please note that the use of lowercase or uppercase does not make a diﬀerence.

e.g. #speakup

The name must be visible in its entirety without distorting or modifying the spelling.

The #SpeakUp is NOT translated and will be used in English. The #SpeakUp is bigger than Structured dialogue. The #SpeakUp can be in colour (Dark blue, Cyan, Dark Purple) and the Structured dialogue is in White on a Black background.

See examples below:

Structured dialogue 5 HOW TO USE

THE TYPEFACE

The recommended open source font is CANTARELL. Free download here : http://www.1001fonts.com/cantarell-font.html Cantarell font family is licensed under the SIL Open Font License (OFL)

CANTARELL REguLAR cantarell bold AbCdEfg… abcdefG… abcdefghij… abcdefghij… 123456789… 123456789…

CANTARELL REguLAR CANTARELL boLd ITALIQuE ITALIQUE AbCdEfg… AbCdEfg… abcdefghij… abcdefghij… 123456789… 123456789…

For Greek and Cyrillic alphabets it is recommended to use the UBUNTU font Free download here : http://www.1001fonts.com/ubuntu-font.html Ubuntu is licensed under the following terms: bȩ custom ubuntu-font-family-0.80/LICENCE.txt within zip-ﬁle ubuntu.zip bȩ 1001Fonts general font usage terms or VERDANA font. (availability of Verdana is 99.70% on Windows, 98.05% on Mac OS, and 67.91% on free operating systems like Linux. source: https://en.wikipedia.org/wiki/Verdana)

6 Structured dialogue HOW TO USE

COLOUR

structured dialoGue

In order for the verbal branding to stand out against most backgrounds, it must always be presented as white text against a black background frame.

#speakup

The hashtag can be in diﬀerent colours (Dark Blue, Dark purple, Cyan) depending on the background (Yellow, White) Where it is absolutely not possible to use the colour, for instance in black and white documents, or on pro- motional materials, then pure black and pure white should be used instead. In exceptional circumstances, and only if working in one colour, it is permitted to reverse the colours to make them appear against a black or dark background (cfr pg 16 merchandising examples). For instance:

Black White 100% Cyan 100% Yellow Purple C: 70 M: 100 Y: 10 B: 0 Blue C: 100 M: 80 Y: 0 B: 0

Structured dialogue 7 HOW TO USE

SIZE AND SHAPES: WAVES

Lines and “leaf” shape represent the sound of the voices speaking, the exchanges between people, the levels of speech. It is componed by 3 groups of thin lines and a background frame for the text “#SpeakUp - Structured dialogue”. The waves and “leaf” shape must be visible in its entirety without distorting or modifying the size or the lines weight. The lines can be in colour (White, Cyan and Yellow) and the “leaf” shape background can be White, Cyan or Yellow depending on the balance with the image main tonality. There are no fixed places specified. It can be at the top, middle or bottom of the page but it should be upper the image and across the width of the page. All of the individual words in the verbal branding and theme should be the original font size. The pro- portion of the letters should also not be changed, eg, do not crop, stretch or squash the letters in any direction. The words must remain horizontal, and cannot be rotated in any direction. Other text can be added outside those elements. No fixed places or sizes specified but make sure all the visuals have equal and balanced visual weight For instance: x - do not rotate, and do not change the proportions – do not stretch or squash or deform in any way. x #SpeakUp STRUCTURED DIALOGUE #SpeakUp x STRUCTURED DIALOGUE

CONFERENCE 23 NOVEMBER 2016 SLOVAKIA

image source: Yofest @ EYE2016 (provided by european youth forum) CONFERENCE logo MALTA 23 NOVEMBER 2016 Presidency SLOVAKIA

image source: Yofest @ EYE2016 (provided by european youth forum)

logo MALTA Presidency

8 Structured dialogue HOW TO USE

IMAGES AND PHOTOGRAPHS

The images chosen to promote the Structured dialogue have as much impact as the verbal branding or the use of the logos. The pictures illustrate “Speech” activities linked to a conference, a meeting, a worshop, a debate. The pictures need to convey to the overall message of the Structured Dialgue that: “Have your say! Get involved and help change the world! Make your voice heard by those in charge!” Some guidance on choosing images: The photos should feature someone speaking or a group debating or a crowd of young people in a conference. In line with the overarching message above, the pictures will have to communicate colour, life, verve, accessibility and inspiration - as well as appear attractive and engaging! Use real photographs as much as possible. Do not use cartoons, or stock image library 3D shapes. Ensure you have all of the necessary rights / permissions / licenses to use the chosen images.

Youth Forum provides pictures with an extended license photos to use for the Structured dialogue. These images may be used only by the organisations in the frame of the Structured dialogue activitites. The images must be customized with the #SpeakUp, Structured dialogue and the partners logos for any publication, both on paper and electronic media and especially for social media promotion. Ensure you have added the credits for each chosen image (available under a Creative Commons license). These images can be downloaded: https://www.ﬂickr.com/photos/europeanyouthforum/albums

For instance:

Structured dialogue 9 HOW TO USE

THE 5 LOGOS BANNER @COABRANDINGB

The logos banner is used for EU context. (For national context out of the cycle, only a white banner space for other logos can be used) The 5 logos are in English only. The logos are in full colour on a white background and in 1 line through the page width. The order is organized as such: 1. European Youth Forum 2. European Commission 3. The current presidency trio The logos used together are displayed in equal and balanced visual weight.

Example:

For future presidency, if the logo is not availbale yet, the council logo + text will be used.

Example:

2017 Estonian Presidency of the Council of the European Union

The logos are protected trademarks. The organisations represented here will pursue cases of abuse and fraudulent use of their logo. The logos shall be used in their entirety without distorting, modifying or separating their component elements.

10 Structured dialogue HOW TO USE

COMBINING THE FOUR ELEMENTS

CONFERENCE 23 NOVEMBER 2016 SLOVAKIA

Waves #SpeakUp STRUCTURED DIALOGUE ”leaf” shape

TEXT: #SpeakUp

Image: Yofest @ EYE2016 - © European Youth Forum Structured dialogue

logo MALTA Presidency

Logos banner (co-branding)

These elements can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

Structured dialogue 11 EXAMPLES

PUBLICATIONS Use the name “Structured dialogue”, the theme #SpeakUp on the front and back covers of brochures, leaflets, flyers and other print and electronic publications.

A4 or leaflet cover with titles in white depending on the background which has the same colour as “#SpeakUp” for example. Typeface: Cantarell font preferred but any Sans Serif font will do, if it has BOLD and REGULAR even better title: Cantarell bold uppercase - subtitle: Cantarell regular lowercase

TITLE OF THE BROCHURE TITLE OF THE LEAFLET Subtitle of the brochure

#SpeakUp #SpeakUp STRUCTURED DIALOGUE STRUCTURED DIALOGUE image source: Yofest @ EYE2016 (provided by european youth forum)

logo MALTA Presidency

Logos banner minimum height = 30mm on the cover or on the backcover

INVITATION TITLE Date Venue

#SpeakUp STRUCTURED DIALOGUE

Templates can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

12 Structured dialogue EXAMPLES

POSTERS Put “Structured dialogue - #SpeakUp” on your posters.

Poster A3 - A2 sizes

CONFERENCE 23 NOVEMBER 2016 SLOVAKIA

#SpeakUp STRUCTURED DIALOGUE

Image: Yofest @ EYE2016 - © European Youth Forum

logo MALTA Presidency

Logos banner minimum height = 50mm

Template can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

Structured dialogue 13 EXAMPLES

EVENTS Use the Structured dialogue in the title of the event or in the title of activities. Link your website to the Youth Portal website. Incorporate “Structured dialogue - #SpeakUp” in communication products developed for the event (programme brochure, advertising, banners, stands, etc.)

Roll-up/Pull-up (L 80 cm x H 200 cm) TITLE OF THE ROLL-UP Subtitle of the roll-up Date Venue

#SpeakUp STRUCTURED DIALOGUE

Cantarell font preferred but any Sans Serif font will do, if it has BOLD even better

logo MALTA Presidency

A template can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

14 Structured dialogue EXAMPLES

Street banner (or other horzontal format such as backdrop, stand,...) (Vynil or textile banner) (L 340 cm x H 100 cm) Holding with grommets

Cantarell font preferred but any Sans Serif font will do, if it has BOLD even better

TITLE OF THE EVENT Date, Venue

#SpeakUp

logo MALTA STRUCTURED DIALOGUE Presidency

TITLE OF THE EVENT Date, Venue

#SpeakUp

logo MALTA STRUCTURED DIALOGUE Presidency

A template can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

Structured dialogue 15 EXAMPLES

MERCHANDISING

#SpeakUp 1 colour (positive on white background, negative on black background)

170 mm Examples: PEN

6 mm

bag 30 x 22cm

#SpeakUp Ref. Pantone PANTONE Process Black C PANTONE Process Cyan C PANTONE Process Yellow C PANTONE 2603 C White

These elements can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

16 Structured dialogue EXAMPLES

SOCIAL MEDIA Place a banner on your facebook page or your event page. Add #SpeakUp to any message you tweet on related activities.

Facebook cover #SpeakUp STRUCTURED DIALOGUE

logo MALTA Presidency

Facebook event #SpeakUp STRUCTURED DIALOGUE

logo MALTA Presidency

A template can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

Structured dialogue 17 EXAMPLES

WEBSITES Place a link to the Structured dialogue wherever and whenever appropriate. The Structured dialogue - #SpeakUp banners can be included on homepage or related web pages.

Online banner 728 x 90 px

#SpeakUp STRUCTURED DIALOGUE

Online banner 300 x 250 px Online banner 160 x 600 px EVENT TITLE Date, Venue

#SpeakUp STRUCTURED DIALOGUE #SpeakUp STRUCTURED DIALOGUE

Templates can be downloaded via our graphic package: https://europa.eu/youth/EU_en (tbc)

18 Structured dialogue CONTACT

WHERE CAN I GET FURTHER INFORMATION? website: https://europa.eu/youth/have-your-say_en (tbc)

FOR ADVICE AND SPECIFIC QUESTIONS, PLEASE CONTACT: [email protected]

Structured dialogue 19 European Commission Directorate-General for Education, Youth, Sport and Culture B-1049 Brussels