Atithidevo Bhav ANNUAL ANNUAL REPORT 2016-17
ANNUAL REPORT 2016-17
MINISTRY OF TOURISM GOVERNMENT OF INDIA MINISTRY OF TOURISM MINISTRY
ANNUAL REPORT 2016-17
MINISTRY OF TOURISM GOVERNMENT OF INDIA
Contents
Chaptor Page Title No. No. 1 Tourism – An Overview 4-9 2 Ministry of Tourism and its Functions 10-13 3 Ministry of Tourism- Role, Synergy and 14-17 Convergence 4 Development of Tourism Infrastructure 18-22 5 Initiatives for Accessible Tourism 23 6 New Tourism Products (Niche Tourism) 24-35 7 Hotels and Travel-Trade 36-45 8 Human Resource Development 46-53 9 Publicity and Marketing 54-65 10 International Cooperation 66-69 11 North-Eastern Region and 70-73 Jammu & Kashmir – Special Emphasis 12 India Tourism Development Corporation Limited 74-85 (ITDC) 13 Statistics, Surveys and Studies 86-88 14 Gender Equality 89 15 Welfare Measures 90 16 Vigilance 91 17 Cases in the Central Administrative Tribunal 92 18 Departmental Accounting Organisation 93-96 19 Important Audit Observations 97 20 Implementation of Right to Information (RTI) 98 Act, 2005 21 Progressive use of Hindi 99-101 22 Swachh Bharat Mission 102-105 Annexures I India tourism Offices in India 106 II India tourism Offices in Abroad 107 III Senior Officers of the Ministry 108 IV Projects sanctioned under Swadesh Darshan 109-111 during 2016 -17 V Circuits identified under Cruise Tourism 112-114 VI List of Surveys / Studies 115-116 VII List of CDDOs and NCDDOs 117-118 VIII List of pending cases in CAT 119-120 Annual Report 2016-17
Chapter-1 Tourism - An Overview
1.1 Tourism is a major engine of economic (provisional) as compared to the FTAs of growth and an important source of foreign 80.3 lakh during 2015. The Foreign Exchange exchange earnings in many countries Earnings (FEEs) from tourism in rupee including India. It has great capacity to create terms during 2016 were Rs.1,55,650 crore large scale employment of diverse kind – (provisional) with a growth of 15.1%. from the most specialized to the unskilled 1.3 Facilitative visa regime is a pre requisite for and hence can play a major role in creation increasing inbound tourism. The Ministry of additional employment opportunities. It of Tourism takes the initiative of pursuance can also play an important role in achieving with Ministry of Home Affairs and Ministry growth with equity. The Ministry of tourism of External Affairs for achieving the same. has the main objective of increasing and As on 31st December, 2016 the ‘e-visa’ facilitating tourism in India. Augmenting facility is available under 3 sub – categories tourism infrastructure, easing of visa regime, i.e. ‘e- Tourist Visa’, e – Business Visa’ and assurance of quality standards in services of ‘e – Medical Visa’. ‘E –Visa facility has been tourism service providers, etc. are some of extended to the nationals of 161 countries. the responsibilities of the Ministry. 1.4 For providing information relating to 1.2 The year 2016 witnessed a growth of 10.7 Travel & Tourism in India to the domestic % in Foreign Tourist Arrivals (FTAs) in and International tourists/visitors and for India. FTAs during 2016 were 88.9 lakh assisting them with advice while travelling in
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India, a 24x7 Toll Free Multi-Lingual Tourist the initiative of identifying, diversifying, Info Line in 10 International Languages developing and promoting niche products besides Hindi & English is being run by of the country. This is done in order to the Ministry of Tourism. The calls made by overcome seasonality and to promote India tourists (both international and domestic) as a 365 days destination, attract tourists with while in India will be free of charge. This specific interest, and to ensure repeat visits service will be available on the number for the unique products in which India has a 1800111363 or on a short code 1363. The comparative advantage. The Niche Products international languages handled are Arabic, that have been identified by the Ministry of French, German, Italian, Japanese, Korean, Tourism include Cruise, Adventure, Medical, Chinese, Portuguese, Russian and Spanish, Wellness, Golf, Polo, Meetings Incentives in addition to English and Hindi Conferences & Expositions (MICE), Eco- tourism, Film Tourism and Sustainable 1.5 Welcome cards for distribution at Tourism. immigration counters to people arriving in India were introduced with few guidelines 1.7 A National Medical and Wellness Tourism on how to make their stay more safe and Board has been set up to work as an umbrella comfortable. organisation to govern and promote medical tourism in India. 1.6 The aspect of ‘seasonality’ in tourism is a challenge. The Ministry of Tourism has taken 1.8 A consultant for preparing Action Plan and
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detailed road map for the development of Institutes of Hotel Management (IHMs), Cruise Tourism in India has been appointed comprising 21 Central IHMs and 21 State jointly by Ministry of Shipping and Ministry IHMs, and 10 Food Craft Institutes (FCIs), of Tourism. which have come up with the support of the Ministry. These institutes were set up 1.9 For development and promotion of as autonomous societies with the specific Adventure Tourism in India, a Task Force mandate to impart hospitality education on Adventure Tourism has been formed in / conduct training in hospitality skills. October, 2016 to resolve the issues related to While the IHMs mainly impart degree Adventure Tourism which includes Safety level hospitality education, the FCIs are and Security of Tourists. The first meeting of concerned with skill level education. the Task Force was held on 21st December National Council for Hotel Management & 2016. Catering Technology (NCHMCT) steers and 1.10 Setting in place the framework for supply regulates the academic efforts of the IHMs and FCIs. of trained manpower is a challenge facing the hospitality education. It has been the 1.11 Apart from this the Indian Institute of endeavour of the Ministry of Tourism to put Tourism and Travel Management (IITTM) in place a system of training and professional an autonomous body under the Ministry of education, with necessary infrastructure Tourism with its Headquarter at Gwalior has support, capable of generating manpower centres at Bhubaneswar, Nellore, Noida and sufficient to meet the needs of the tourism Goa (by name National Institute of Water and hospitality industry, both quantitatively Sports). IITTM is a pioneer in the field of and qualitatively. As of now, there are 42 travel and tourism education and training. It
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provides specialized training and education offices abroad and within India through for tourism and travel industry. domestic India Tourism offices, with the objective of showcasing India’s tourism 1.12 The Ministry of Tourism has set up the potential to foreign and domestic tourists. Indian Culinary Institute (ICI) at Tirupati, Andhra Pradesh. The first of its kind in India, 1.14 To promote tourism, the government has the Institute has commenced its academic also taken many initiatives. An International session from August, 2016. The Ministry Advertisement Campaign in electronic is also expanding the ICI, by opening its and digital media for the year 2016-17 has Northern Chapter at Noida which has been been launched globally. To begin with sanctioned at a total cost of Rs. 98.50 crore; the Ministry has launched its campaign Rs. 65 crore have already been released by on leading Television Channels including the Ministry for the project. CNN, BBC, Discovery & TLC , Euro News, History, CNBC, Travel Channel, CBS (USA), 1.13 The Ministry of Tourism, as part of its Tabi (Japan) and RMC (France) as well as on ongoing promotional activities, releases Google. campaigns in the international and domestic 1.15 An Incredible India Tourism Investors markets under the Incredible India brand- Summit was organized at the Vigyan Bhavan, line, to promote various tourism destinations Delhi from the 21st to 23rd September and products of India to increase foreign 2016 with the objective positioning the tourist arrivals and domestic visits within the Indian Tourism Sector for attracting large country. A series of promotional activities investments. are undertaken in important and potential markets overseas through the India Tourism As on 06.02.2017, the State Governments of
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Chattisgarh, Gujarat, Karnataka, Rajasthan and 1.17 The Ministry of Tourism organizes Bharat Uttarakhand have signed 86 MoUs for developing Parv as part of the Republic Day and tourist places in their respective states. The Independence Day celebrations with the objective to promote national integrity and number of MoUs signed by these states along with to showcase cultural and culinary diversity investment involved is given below: to the people of our nation. 2 Bharat Parvs, from 12th to 18th August, 2016 and from Sl. Amount States MoUs signed 26th to 31st January, 2017 were organised No. (Rs. in crores) during 2016 -17. 1 Gujarat 29 8235 2 Karnataka 2 2595 1.18 The North East region of India is being 3 Rajasthan 45 847.7 promoted by the Ministry of Tourism 4 Uttarakhand 9 507 through several media campaigns. A one 5 Chhattisgarh 1 12 month television campaign promoting North East on Doordarshan network was 1.16 The 5th International Buddhist Conclave was launched in June 2016 and the second organized in Delhi, Varanasi, Sarnath and phase of the campaign on the Doordarshan network was launched in November 2016. Bodhgaya from 2nd to 06th October, 2016 The Ministry of Tourism in partnership by the Ministry of Tourism, Government with the Discovery Channel has produced of India, in collaboration with the State documentary series ‘Go North East’ on the Governments of Uttar Pradesh and Bihar. eight states of North East.
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1.19 The region is also being promoted through Katra (Jammu & Kashmir), Kedarnath organising the annual International (Uttarakhand), Mathura (Uttar Pradesh), Tourism Mart which is attended by global Patna (Bihar), Puri (Odisha), Srisailam buyers besides others. The 5th International (Andhra Pradesh), Somnath (Gujarat), Tourism Mart was organized from 23rd Tirupati (Andhra Pradesh), Trimbakeshwar -25th November, 2016 in Imphal, Manipur. (Maharashtra), Ujjain (Madhya Pradesh), Varanasi (Uttar Pradesh) and Vellankani 1.20 For creation of tourism infrastructure, (Tamil Nadu). the Ministry of Tourism has two major plan schemes viz. Swadesh Darshan - 1.23 A quarterly News letter “Tourism News Integrated Development of Theme-Based letter” highlighting the activities and Tourist Circuits and PRASAD- Pilgrimage achievements of the Ministry of tourism has Rejuvenation and Spiritual Augmentation been published beginning from the quarter Drive for development of tourism ending of 30th September, 2016 onwards. infrastructure in the country including 1.24 “Swachh Paryatan Mobile App” operated historical places and heritage cities. by the Ministry of Tourism for 25 Adarsh 1.21 Swadesh Darshan scheme has a vision Smarak Monuments has been also made to develop theme based tourist circuits available for Windows Phones and iPhone. on the principles of high tourist value, Earlier it was available for Android Phones competitiveness and sustainability in an only. This mobile app is being monitored integrated manner by synergizing efforts by the Project Monitoring Unit of Swachh to focus on needs and concerns of all Bharat Mission in Ministry of Tourism. stakeholders to enrich tourist experience 1.25 The Ministry of Tourism has launched an and enhance employment opportunities. initiative for providing pre-loaded Sim Under the scheme thirteen thematic circuits Cards to foreign tourists arriving in India have been identified for development, on e-Visa. This initiative has been launched namely: North-East India Circuit, Buddhist on 15th February 2017 in association Circuit, Himalayan Circuit, Coastal Circuit, with Bharat Sanchar Nigam Ltd., (BSNL), Krishna Circuit, Desert Circuit, Tribal wherein BSNL would distribute pre-loaded Circuit, Eco Circuit, Wildlife Circuit, Rural SIM Cards to foreign tourists on e-Visa. This Circuit, Spiritual Circuit, Ramayana Circuit facility will be initially available in the Indira & Heritage Circuit. Gandhi International Airport (T3 Terminal), 1.22 Under PRASAD scheme, 25 sites of New Delhi and later in the remaining 15 religious significance have been identified international airports, where e-Visa facility for development in India namely Amaravati is currently available. This initiative is aimed (Andhra Pradesh), Amritsar (Punjab), at providing connectivity to foreign tourists Ajmer (Rajasthan), Ayodhya (Uttar to enable them to stay in touch with their Pradesh), Badrinath (Uttarakhand), Dwarka family and friends and also help them to (Gujarat), Deoghar (Jharkhand), Belur (West contact with the 24x7 Multi lingual toll free Bengal), Gaya (Bihar) , Guruvayoor (Kerala), helpline of Ministry of Tourism for any Hazratbal (Jammu & Kashmir), Kamakhya assistance and guidance during times of (Assam), Kanchipuram (Tamil Nadu), distress / medical emergency, etc.
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Chapter-2 Ministry of Tourism and its Functions
2.1 The Organisation of Skiing and Mountaineering within the Ministry of Tourism is the nodal agency to country and 14 overseas offices. The overseas formulate national policies and programmes offices promote Indian tourism in the market for the development and promotion of abroad. tourism. In the process, the Ministry consults The domestic field offices also play a vital and collaborates with other stakeholders role for promotion of tourism sector in in the sector including various Central the country. They are also involved in Ministries/ agencies, the State Governments/ monitoring the progress of implementation Union Territory Administrations and the of projects sanctioned by the Ministry to the representatives of the private sector. State Governments/Union Territories.
Dr. Mahesh Sharma is the Minister of State India Tourism Development Corporation (Independent Charge) for Tourism. (ITDC) is the only public sector undertaking under the charge of the Ministry of Tourism. Secretary (Tourism), who is also the ex- officio Director General (DG) of Tourism, The Ministry also has the following is the executive chief of the Ministry. The autonomous institutions: Directorate General of Tourism has 20 (i) Indian Institute of Tourism and Travel Domestic field offices and an Indian Institute Management (IITTM).
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(ii) National Council for Hotel (ii) Planning Management and Catering Technology (iii) Co-ordination with other Ministries, (NCHMCT); and the Institutes of Departments, State / Union Territory Hotel Management (IHMs). Administrations. 2.2 Role and Functions of the Ministry of (iv) Regulation: Tourism a. Standards 2.2.1 The Ministry has the following main b. Guidelines functions:- (v) Infrastructure & Product (i) All policy matters including: Development: a. Development Policies a. Central Assistance b. Incentives b. Distribution of Tourism Products c. External Assistance (vi) Research, Analysis, Monitoring and d. Manpower Development Evaluation e. Promotion & Marketing (vii) International Co-operation and f. Investment Facilitation External Assistance: g. Growth Strategies
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a. International Bodies policies by providing feedback from b. Bilateral Agreements the field offices c. External Assistance (ii) Monitoring of plan projects and assisting in the plan formulation d. Foreign Technical Collaboration (iii) Co-ordinating the activities of the field (viii) Legislation and Parliamentary Work offices and their supervision (ix) Establishment Matters (iv) Regulation: (x) Overall Review of the Functioning of a. Approval and classification of the Field Offices hotels, restaurants, Incredible (xi) Vigilance Matters India Bed & Breakfast (IIB&B) (xii) Official Language: Implementation of units Official Language Policy b. Approval of Travel Agents, Tour (xiii) VIP References Operators and Tourist Transport Operators, etc. (xiv) Budget Co-ordination and Related Matters (v) Inspection & Quality Control: (xv) Plan Co-ordination a. Guide service (xvi) Overseas Marketing (OM) Work b. Complaints and reddresal (xvii) Welfare, Grievances and Protocol (vi) Infrastructure Development: a. Release of incentives 2.2.2 The Directorate General of Tourism is responsible for the following functions b. Tourist facilitation and (i) Assistance in the formulation of information
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c. Conventions & conferences c. Coordination (vii) Human Resource Development: d. Supervision a. Developing HRD Institutions e. promotion & marketing b. Setting standards and guidelines f. Hospitality programmes (viii) Publicity & Marketing: (ix) Parliamentary Work a. Policy (x) Establishment Matters of the b. Strategies Directorate General of Tourism as well as of the Ministry of Tourism.
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Chapter-3 Ministry of Tourism- Role, Synergy and Convergence
3.1 Role: from that of a regulator to that of a catalyst The activities of this Ministry revolve and requires synergy and convergence with around promoting internal tourism, i.e. different stakeholders. both inbound and domestic tourism, in 3.2 Synergy and Convergence: India. This is necessary in order to harness the direct and multiplier effect of tourism 3.2.1 Stakeholders: The Ministry works in close on employment and poverty eradication in collaboration with the various Ministries and Departments of the Government of the country. The other major objectives of India viz. Finance ,External Affairs, Culture, the Ministry pertain projecting the country Civil Aviation, Urban Development, Road as a 365 days’ tourist destination, promoting Transport & Highways, Railways, Port Trust tourism in a sustainable manner by active of India etc.; various State/Union Territory participation of all segments of the society, Governments and various stakeholders and assuring quality standards amongst tourism associations namely- Federation of Indian service providers, etc. Apart from these, Chambers of Commerce and Industry the focus is also on integrated development (FICCI), PHD Chamber of Commerce & of tourism infrastructure and facilities Industry (PHDCCI), Associated Chambers through effective partnership with various of Commerce & Industry of India stakeholders. The role of Government in (ASSOCHAM), Confederation of Indian tourism development has been re-defined Industry (CII), Travel Agents Association
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of India (TAAI), Indian Association of 3.2.2 Inter-Ministerial Coordination Committee Tour Operators (IATO), Indian Tourist on Tourism Sector Transport Association (ITTA), Association The Inter-Ministerial Coordination of Domestic Tour Operators of India Committee on Tourism Sector (IMCCTS) (ADTOI), Adventure Tour Operators has been re-constituted under the of India (ATOI), Federation of Hotel & Chairmanship of the Cabinet Secretary. Restaurant Association of India (FHRAI), The terms of reference of the Committee is Hotel Association of India (HAI), Indian to facilitate resolution of Inter- Ministerial Heritage Hotel Association (IHHA), Indian issues involved in the development of Convention Promotion Bureau (ICPB), tourism in the country. Experience India Society, India Tourism Development Corporation (ITDC), The members of Committee are: World Travel & Tourism Council – India i. Chairman, Railway Board, Initiative (WTTCII), World Wildlife Fund ii. Secretary, M/o Home Affairs (WWF), Indian Railway Catering and iii. Secretary, M/o External Affairs, Tourism Corporation(IRCTC), Federation of Associations of Indian Tourism and iv. Secretary, M/o Civil Aviation Hospitality (FAITH) and All India Resort v. Secretary, M/o Environment, Forests Development Association (AIRDA) etc. & Climate Change
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vi. Secretary, M/o Urban Development October, 2016 has the following composition: vii. Secretary, M/o Culture A. Chairman : Minister of State (I/C) for viii. Secretary, M/o AYUSH Tourism ix. Secretary, M/o Textiles x. Secretary, M/o Road Transport & B. Vice – Chairman : Secretary (Tourism), Government of India Highways xi. Secretary, M/o Information & C. Members: Broadcasting (I) Ministries of Government of India: xii. Secretary, M/o Development of North 1. Secretary, Home (or his representative, Eastern Region not below the level of Joint Secretary). xiii. Secretary, Ministry of Tourism is the 2. Secretary, Finance (or his Member Convener of the Committee. representative, not below the level of Joint Secretary). Co-opted Member: 3. Secretary, Foreign (or his xiv. Secretary, D/o Economic Affairs representative, not below the level of xv. Secretary, D/o Telecommunications Joint Secretary). Meeting of the IMCCTS was held on 15th 4. Secretary, Culture (or his July, 2016 under the Chairmanship of representative, not below the level of the Cabinet Secretary. Important Inter- Joint Secretary). Ministerial issues relating to development of 5. Secretary, Civil Aviation (or his tourism were discussed in the meeting. representative, not below the level of 3.2.3 National Tourism Advisory Council Joint Secretary). 6. Secretary, Urban Development (or his The National Tourism Advisory Council representative, not below the level of (NTAC) serves as a think tank of Ministry Joint Secretary). of Tourism. The NTAC constituted on 20th
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7. Secretary, Road Transport & Highways 5. Shri Karan S. Anand (or his representative, not below the 6. Shri Amitabh Sinha level of Joint Secretary). 7. Dr. Narendra Gupta 8. Secretary, Shipping (or his representative, not below the level of 8. Shri Pradeep Narayan Singh Joint Secretary). 9. Shri Gyan Singh Rathore 9. Secretary, Drinking water and 10. Ms. Tanuja Pandey sanitation (or his representative, not below the level of Joint Secretary). 11. Ms. Alka Pareek 10. Chairman, Railway Board 12. Shri Alok Vatsa 11. Principal Adviser (Tourism), NITI (III) Ex – Officio Members: Aayog 1. CMD, ITDC 12. Additional Member (Tourism & Catering), Railway Board. 2. President, IATO
(II) Experts in the field of travel and tourism 3. Chairman, FAITH management etc. who are member in their 4. Chairman, FIA individual capacity: 5. President, FH&RA 1. Shri Subhash Goyal 6. President, TAAI 2. Shri Nakul Anand 3. Shri Vivek Nair D. Member Secretary: JS level officer in charge 4. Shri Jyotsna Suri of NTAC.
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Chapter-4 Development of Tourism Infrastructure
Augmentation of infrastructure is the key to the b. Integrated development of expansion of tourism sector. The major portion infrastructure in the identified theme of the Ministry's plan expenditure goes into the based circuits; development of quality infrastructure relating to c. Promote cultural and heritage value of tourism at various tourist destinations and circuits the country; spread around the States/UTs. At present the d. Provide complete tourism experience following Plan Schemes, for Tourism Infrastructure with varied thematic circuits; creation are operative in the Ministry of Tourism. e. Enhancing the tourist attractiveness Plan Schemes: in a sustainable manner by developing 4.1. Integrated Development of Tourist Circuits world class infrastructure in the circuit around Specific Themes - SWADESH destination; DARSHAN: - This Scheme is proposed to f. Follow community based development be implemented in a Mission Mode. The and pro-poor tourism approach; main Mission objectives and strategy are as g. Creating awareness among the local under:- communities about the importance of 4.1.1 Mission objectives: tourism for them in terms of increase a. Develop circuits having tourist sources of income, improved living potential in a planned and prioritized standards and overall development of manner; the area.
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h. Promote local arts, cultural, infrastructural gaps in the identified handicrafts, cuisine etc to generate circuits that have been major livelihoods in the identified regions. roadblocks in unlocking the potential i. Harness tourism potential for its of these circuits; direct and multiplier effects in d. To plan in an integrated manner employment generation and economic the development of these circuits in development. a specific timeframe ensuring full j. Leverage public capital and expertise. convergence of state and central government schemes as well as private 4.1.2 Mission Strategy: sector investments; a. To identify themes based circuits e. To identify and prioritize projects that have potential to be showcased that need to be taken up through as world class tourism products in dedicated public funding immediately consultation with the stakeholders; and to leverage to the extent b. To ensure that the development of feasible, additional resources from theme based circuits adhere to the voluntary funding (Corporate Social sustainability and carrying capacities Responsibility) initiatives of Central of the destinations; Public Sector Undertakings and c. To create a framework for classifying corporate sector;
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f. To promote local arts, cultural, b. Harness pilgrimage tourism for handicrafts, cuisine etc to generate its direct and multiplier effects on livelihoods in the identified regions; employment generation and economic g. To follow a comprehensive area development; development approach for ensuring all c. Follow community based development the facilities required by the tourists in and pro-poor tourism concept in the identified circuits. development of the pilgrimage h. To centrally coordinate the destinations; development process of identified d. Leveraging public capital and expertise; projects. e. Enhancing the tourist attractiveness 4.1.3 Under Swadesh Darshan scheme, following in a sustainable manner by developing thirteen thematic circuits have been world class infrastructure in the identified initially: religious destination; 1. North-East India Circuit f. Creating awareness among the local 2. Buddhist Circuit communities about the importance of 3. Himalayan Circuit tourism for them in terms of increases 4. Coastal Circuit sources of income, improved living 5. Krishna Circuit standards and overall development of the area; 6. Desert Circuit 7. Tribal Circuit g. Promote local arts, cultural, 8. Eco Circuit handicrafts, cuisine etc. to generate livelihoods in the identified places. 9. Wildlife Circuit 10. Rural Circuit Mission strategy: 11. Spiritual Circuit a. To identify religious destinations 12. Ramayana Circuit that have potential to be showcased 13. Heritage Circuit as world class tourism products in consultation with the stakeholders; During 2016-17 (up to 31.12.2016) Ministry of Tourism has sanctioned 31 projects under b. To ensure that the development Swadesh Darshan Scheme with Central of these destinations adhere to the Financial Assistance of Rs.2601.76 crore and sustainability and carrying capacities Rs.506.47 crore has been released. Details of the destinations ; are given in Annexure IV. c. To create a framework for classifying infrastructural gaps in the identified 4.2. National Mission on Pilgrimage destinations and have been major Rejuvenation and Spiritual Augmentation roadblocks in unlocking the potentials Drive (PRASAD): This Scheme is proposed of these places; to be implemented in a Mission Mode. The main mission objectives and strategy are as d. To plan in an integrated manner the under: development of these destinations in a specific timeframe ensuring full Mission Objectives:- convergence of state and central a. Integrated development of pilgrimage government schemes as well as private destinations in a planned prioritized sector investments; and sustainable manner to provide e. To promote local arts, cultural, complete religious tourism experience; handicrafts, cuisine etc. to generate
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livelihoods in the identified (Assam), Kanchipuram (Tamil Nadu), destinations. Katra (Jammu), Kedarnath (Uttarakhand), Mathura (Uttar Pradesh), Patna (Bihar), The following 25 sites/cities have been Puri (Odisha), Srisailam (Andhra Pradesh), identified for development under PRASAD Somnath (Gujarat), Tirupati (Andhra Scheme: Pradesh), Triambakeshwar/ Nasik Amaravati (Andhra Pradesh), Amritsar (Maharashtra), Ujjain (Madhya Pradesh), (Punjab), Ajmer (Rajasthan), Ayodhya (Uttar Varanasi (Uttar Pradesh) and Velankanni Pradesh), Badrinath (Uttarakahnd) Dwarka (Tamil Nadu). (Gujarat), Deoghar (Jharkhand), Belur (West The following projects were sanctioned Bengal), Gaya (Bihar) , Guruvayoor (Kerala), under the PRASAD Scheme during the year Hazratbal (Jammu & Kashmir), Kamakhya 2016 -17
(Rs. in Crore) Sl. State Name of the project Amount Sanctioned No. 1. Gujarat Development of Dwarka 26.23 2. Tamil Nadu Development of Kanchipuram 16.48 3. Tamil Nadu Development of Velankanni 5.60 4. West Bengal Development of Belur 30.03 5. Jammu & Kashmir Development of Hazratbal 42.02 Total 120.36
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4.3. Other Schemes Convention Centres, Golf Courses, Health and Rejuvenation facilities and last mile 4.3.1 Assistance to Central Agencies: connectivity to tourist destinations (air and The objective of the scheme is to ensure cruise including heli tourism) etc. in the development of tourism infrastructure Public Private partnerships. by the concerned central agencies like Archaeological Survey of India, Port Trust of 4.3.3 Scheme for Products/ Infrastructure India, ITDC, Ministry of Railways, etc. who Development of Destinations and Circuits own the assets, through Central Financial (PIDDC) Assistance provided by the Ministry of The objective of the scheme is to identify Tourism, Govt. of India. tourist circuits and destinations in the country and develop them to international 4.3.2 Assistance for Large Revenue Generating standards. With a view to provide world – Projects: class infrastructural facilities in circuits and The scheme aims at attracting Public Sector destinations. The scheme also covered rural and Corporate/Private Sector Partnership tourism. However, this Scheme has been in development of tourism infrastructure delinked from the Union Support from in the country by attracting techno- 2015-16 for State Plan. While no budgetary managerial efficiencies and resources of the provision under this Scheme is made for Corporate/Private Sector. It is proposed states, a provision of Rs.10 crores has been to promote the Large Revenue Generating kept for assistance to the UTs during 2016- Projects like Tourist Trains, Cruise Vessels, 17.
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Chapter-5 Accessible Tourism
Provisions under Guidelines for Classification wash basin, low height WC, grab bars etc. I Re-classification of Hotels. 5.3 Ramp with anti-slip floors at the entrance 5.1 As per the guidelines of the Ministry of of the hotel to allow wheel chair access. Free Tourism for classification / re-classification accessibility in all public areas and to at least of hotel, all Star hotels shall provide, at least one restaurant in 5 Star and 5 Star Deluxe one room for the differently abled guests. hotel. Door width for room of the differently abled persons and bathroom of such rooms 5.4 In public Restrooms (unisex), wheel chair should allow wheel chair (made available should be accessible with low height urinal by the hotel) to enter easily. However, for (24" maximum) with grab bars. new hotels coming up after 01.04.2017 the minimum door width of such rooms & 5.5 The almirah in differently abled rooms-'shall their bathroom shall be minimum 90 cm. In be sliding in cases where no sufficient space existing hotels the door width of the room is available for opening the almirah doors by for differently abled persons & bathroom of the differently abled person. such rooms shall have minimum width of 90 5.6 Room shall have low height furniture, low cm w.e.f. 01.04.2023. peep hole, cupboard with low cloth hangers, 5.2 Bath room should be wheel chair accessible audible and visible (blinking light) alarm with sliding door suitable fixtures like low system & door bell.
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Chapter-6 New Tourism Products (Niche Tourism)
Niche Tourism Products i. Cruise Identifying niche products is a dynamic process. ii. Adventure The Ministry of Tourism has taken the initiative iii. Medical of identifying, diversifying, developing and iv. Wellness promoting niche products of the country. This v. Golf is done in order to overcome the aspect of vi. Polo ‘seasonality’ and to promote India as a 365 days vii. Meetings Incentives Conferences & destination, attract tourists with specific interest, Exhibitions (MICE) and to ensure repeat visits for the unique products viii. Eco-tourism in which India has a comparative advantage. Thus, ix. Film Tourism new products may be added in due course. The x. Sustainable Tourism Ministry of Tourism has constituted Committees for the promotion of Golf Tourism and Medical 6.1 Cruise Tourism &Wellness Tourism. Guidelines have also been 6.1.1 Cruises are one of the most dynamic and the formulated by the Ministry to support Golf, Polo, fastest growing components of the leisure Medical and Wellness Tourism. Accordingly, the industry worldwide. It is fast emerging as a following Niche Products have been identified new marketable product. India with its vast by the Ministry of Tourism for development and and beautiful coastline, virgin forests and promotion: undisturbed idyllic islands, rich historical
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and cultural heritage, can be a fabulous constituted with Secretary (Tourism) as the tourist destination for cruise tourists. With Chairman and Secretary (Shipping) as the the Indian economy developing at a steady Co-chairman. The Task Force consists of pace, middle class growing in number and representatives from the ports, Ministries increasingly possessing disposable incomes of Health, Home Affairs, External Affairs, which could be spent on leisure activities, Customs, CISF, Coastal States, etc. and Indians could also take on cruise shipping in meets regularly and has formulated Standard Operating Procedure (SOP) to be followed a big way. by the various agencies for handling of cruise ships. On the recommendation of the Task 6.1.2 Task Force on Cruise Tourism. Force, Ministry of Shipping and Ministry of The coastline and inland waterways have Tourism have jointly appointed a consultant enormous potential to develop cruise for preparing Action Plan and detailed road tourism, both international and domestic. map for the development of Cruise Tourism To harness this, there is a need to provide in India. necessary infrastructural facilities through its ports in terms of berths, terminals 6.1.3 Ocean Cruise: and tourist/passenger amenities. For promoting cruise tourism, joint efforts The Cruise Shipping Policy of the Ministry of of Ministry of Tourism and Ministry of Shipping was approved by the Government Shipping are required and will act as the of India on 26th June 2008. The objectives of catalyst. Accordingly, a Task Force has been the policy are to make India as an attractive
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cruise tourism destination with the state-of- that the Ministry of Shipping and the the-art infrastructural and other facilities Ministry of Tourism would jointly identify at various ports in the country to attract the routes for carrying out cruise tours on the right segment of the foreign tourists to waterways and also take measures to develop cruise shipping in India and to popularize necessary infrastructure. cruise shipping among Indian tourists. Accordingly, a Working Group was The Ministry of Tourism provides Central constituted to examine the modalities of Financial Assistance (CFA) to the State cruise tours connecting religious places and Governments/UT Administrations/Central other related issues. The composition of the Government Agencies for development of Working Group is as follows: Tourism including Cruise Tourism. (a) IWAI – 1 member from HQ and Local 6.1.4 River Cruise Director/In charge; The Ministry of Tourism provides Central (b) Ministry of Tourism – 1 member from Financial Assistance (CFA) to the State Ministry and 1 representative from the Governments/Union Territories for State Tourism Department; development of tourist infrastructure and (c) Domestic Tour Operators – 1 member; promotion of tourism including River Cruise. (d) Cruise Operators – 2 representatives from cruise operators operating in 6.1.5 Identification of Cruise Circuits and each waterway. development of necessary infrastructure In its report, the Working Group has In the meeting chaired by the Hon’ble Prime identified 8 Tourist Circuits on NW-1 Minister on 21st June 2014, it was decided and NW-2. The Working Group has
26 Ministry of Tourism
also identified key issues and challenges limit is termed as Adventure. Adventure pertaining to development of these circuits tourism is rapidly growing in popularity as a which, inter alia, include: tourist seeks different kinds of vacations.
(i) Development of infrastructure 6.2.2 Initiatives of Ministry of Tourism to including all weather navigable Promote Adventure Tourism channels with requisite navigable aids The Ministry of Tourism has issued and proper berthing facilities; guidelines for the approval of Adventure (ii) Provision of tourist amenities Tour Operators, which is a voluntary including maintenance of law and scheme, open to all bona-fide Adventure order at terminals, jetties, river fronts Tour Operators. etc., and The Ministry of Tourism has also (iii) Proper maintenance of tourist places. formulated a set of guidelines on Safety and Quality Norms on Adventure Tourism The details of identified 8 Tourist Cruise Circuits as BASIC MINIMUM STANDARDS FOR along NW-1 and NW-2 and suggestions and ADVENTURE TOURISM ACTIVITIES. recommendations of the working group are given These guidelines cover Land, Air and in Annexure V. Water based activities which include mountaineering, trekking hand gliding, 6.2 Adventure Tourism paragliding, bungee jumping and river 6.2.1 Adventure tourism involves exploration or rafting. These have been uploaded on the travel to remote, exotic areas. Any constructive website of the Ministry of Tourism titled activity which tests the endurance of both www.tourism.gov.in. The same have also a person and his equipment to its extreme been forwarded to the State Governments
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and Union Territory Administrations for country. The first meeting of the Task Force compliance. was held on 21st December 2016.
Central Financial Assistance is being 6.2.3 Indian Institute of Skiing & Mountaineering extended to various State Governments (IISM), Gulmarg, J & K / Union Territory Administrations for The Indian Institute of Skiing & development of Tourism Infrastructure in Mountaineering (IIS&M) has been made fully destinations including Adventure Tourism operational in Gulmarg, Jammu & Kashmir destinations. from January 2009. This institute now has its Special efforts are made by the Ministry of own building and all modern equipment and Tourism to promote Inland Water Tourism training facilities for Adventure Sports. by providing necessary infrastructure 6.2.4 Indian Mountaineering Foundation (IMF) facilities. Financial assistance was extended for construction of Double Hull Boats, An amount of Rs 55.33 lakh has been released to IMF on account of peak fee concession constitution of Jetties, Cruise Vessels, Boats, given to mountaineers going on expeditions etc. in the current year (As on December, 2016). A Task Force on Adventure Tourism has been set up in October 2016 with Secretary 6.3 Medical Tourism (Tourism) as chairman to act as a forum for 6.3.1 Medical Tourism (also called medical travel, resolving issues related to development and health tourism or global healthcare) is a promotion of Adventure Tourism in the term used to describe the rapidly-growing
28 Ministry of Tourism
practice of travelling across international which can be given for specific purpose borders to obtain health care. Services to foreign travellers coming to India typically sought by travellers include elective for medical treatment. ‘E- Medical procedures as well as complex specialized Visa’ has also been introduced for 161 surgeries such as joint replacement (knee/ countries. hip), cardiac surgery, dental surgery, and • Ministry of Tourism supported cosmetic surgeries. However, virtually every International Summit- Advantage type of healthcare, including psychiatry, Health Care India-2016 organised by alternative treatments, and convalescent FICCI. care is available in India. 6.3.4 Constitution of National Medical & Wellness 6.3.2 Besides India, there are several Asian Tourism Board. destinations like Singapore, Malaysia and Thailand that are offering Medical care In order to provide dedicated institutional facilities and promoting Medical Tourism. framework to take forward the cause of India excels among them for the following promotion of Medical Tourism, Wellness reasons:- Tourism and Yoga, Ayurveda Tourism and any other format of Indian system • State of the Art Medical facilities of medicine covered by Ayurveda, Yoga, • Reputed health care professionals Unani, Siddha and Homeopathy (AYUSH), Ministry has constituted a National • Quality Nursing facilities Medical & Wellness and Tourism Board • No waiting time for availing the with the Hon’ble Minister (Tourism) as it’s medical services Chairman. The Board will work as umbrella • India’s traditional healthcare therapies organisation that governs and promotes like Ayurveda and Yoga combined this segment of tourism in an organised with allopathic treatment provide manner. The first meeting of the Board was holistic wellness. held on 13th January 2016. Among other 6.3.3 The Medical Tourism activity is mainly decision taken, three Sub-Committees have driven by the private sector. The Ministry been set up to look into the issues relating of Tourism has only the role of a facilitator to visa, accreditation and allied services and in terms of marketing this concept and marketing and promotion of Medical and promoting this in the key markets. The Wellness Tourism. The Sub-Committees Ministry of Tourism has taken several steps met on 26-27 April, 2016 and made various to promote India as a Medical and Health recommendations. Tourism Destination, which are as follows: 6.3.5 Fiscal Incentives Provided by Ministry • Brochure, CDs and other publicity of Tourism for Development of Medical material to promote Medical and Tourism health tourism have been produced The Ministry of Tourism has revised by the Ministry of Tourism and have guidelines for the promotion of Medical been widely distributed and circulated Tourism as a Niche Tourism Product on for publicity in target markets. 6th December 2016. For participation in • Medical and health tourism have approved Medical/Tourism Fairs/Medical been specifically promoted at various Conferences/Wellness conferences/ international platforms such as World Wellness Fairs and its allied Road Shows Travel Mart, London, ITB, Berlin, (PMT), Ministry of Tourism provides Arabian Travel Mart etc. Market Development Assistance (MDA). • ‘Medical Visa’ has been introduced, This scheme was extended to the Medical
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Tourism Service Providers and Wellness 6.4.3 The Ministry of Tourism also provides Tourism Service Providers during the year financial assistance under the Market 2009. Financial support under the MDA Development Assistance Scheme (MDA) to scheme is being provided to approved approved wellness centres, i.e., representatives medical tourism service providers, i.e., the of wellness centres accredited by NABH or representatives of Hospitals accredited the State Governments. The MDA assistance by Joint Commission for International is for participation in medical/tourism fairs, Accredited Hospitals (JCI) and National medical conferences, wellness conferences, Accreditation Board of Hospitals (NABH) wellness fairs, and allied road shows. and Medical Tourism facilitators (Travel 6.4.4 In addition, the steps taken by the Agents/Tour Operators engaged in Medical Government to promote medical/ health Tourism and approved by Ministry of tourism include promotion in overseas Tourism, Government of India. markets through road shows, participation During the year 2016-17 (till December in travel marts, and production of brochures, 2016), the Ministry of Tourism under MDA CDs, films and other publicity material. scheme provided a financial assistance of Health tourism has been specifically 2.38/- lakh to the Medical Tourism Service promoted at various international platforms Providers. such as World Travel Mart, London, ITB, Berlin. 6.4 Wellness Tourism 6.4.5 Yoga/Ayurveda/Wellness has been 6.4.1 Wellness Tourism is about travelling for the promoted in the past years in the print, primary purpose of achieving, promoting or electronic, internet and outdoor medium maintaining maximum health and a sense under the Ministry of Tourism’s “Incredible of well-being. It is about being proactive India Campaign”. in discovering new ways to promote a healthier, less stressful lifestyle or finding 6.4.6 The Quality Council of India, through balance in one’s life. Health Tourism holds NABH has finalized the module for training immense potential for India. The Indian of Spa therapist, beauticians and nutritionist. systems of medicine, that is Ayurveda, The process of empanelment of training Yoga, Panchakarma, Rejuvenation Therapy, institutes has been initiated. etc., are among the most ancient systems 6.5 Golf Tourism of medical treatment, in the world. India can provide medical and health care of 6.5.1 Sports tourism in India is gaining interest. international standard at comparatively low One of the latest trends in golf tourism is the cost. Most of the hotels/resorts are coming fact that there has been a recent surge in the up with Ayurveda Centres. The leading tour interest levels amongst youth the world over. operators have included Ayurveda in their India has several golf courses of international brochures. standards. Further, golf events held in India also attract domestic and international 6.4.2 The Ministry of Tourism has issued tourists. With international tourists expected guidelines for the promotion of Wellness as to grow in the next few years, it is important a Niche Tourism Product. These guidelines that India has the right product to meet address various issues including inter alia, the need of the visitors. In order to tap this making available quality publicity material, growing interest in golf tourism, Ministry training and capacity building for the service of Tourism is creating a comprehensive and providers and participation in international coordinated framework for promoting golf & domestic wellness related events. tourism in India, capitalizing on the existing
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31 Annual Report 2016-17
work that is being carried out, and building in collaboration with the Indian Polo upon the strength of India’s position as a fast Association and has formulated guidelines growing free market economy. identifying broad areas of support for promotion of this game as Niche Tourism 6.5.2 The Ministry of Tourism has framed Product. guidelines for extending financial support for promotion of golf tourism. These 6.7 Meetings Incentives Conferences and guidelines address issues including inter-alia, Expositions (MICE) training and capacity building for the service providers, and participation in international 6.7.1 Today, ‘Conventions and Conferences’ are & domestic events, related events and been acknowledged as a significant segment making available quality publicity material. of the tourism industry. A large number of conferences are held around the world 6.5.3 The Ministry of Tourism has also constituted every year. In order to promote India more the India Golf Tourism Committee (IGTC) effectively as a convention destination, with Secretary (Tourism) as the Chairman, the travel industry, under the patronage of which is the nodal body for golf tourism in the Ministry of Tourism, set up the India the country. IGTC approved 08 golf events Convention Promotion Bureau (ICPB) for financial support during the year 2016- in 1988, a non-profit organization, with 17 (till December 2016) . members comprising national airlines, 6.5.4 The Ministry invites Expressions of hotels, travel agents, tour operators, tourist Interest (EOI) from the Golf Clubs, Golf transport operators, conference organizers, Event Managers, State Governments/UT etc. Administrations, Approved Tour Operators/ 6.7.2 The important objectives of ICPB are as Approved Travel Agents and Corporate under: Houses seeking financial support from the Ministry of Tourism for Golf Events, Golf a) To promote India as a venue for Shows, Golf Promotional Workshops/ International Congresses and Events/Annual Meetings/Seminars eligible Conventions. for financial support, with a view to promote b) To undertake a continuing programme Golf Tourism to and/ or within India under of creating awareness of the role and Incredible India brand as well as to provide benefits of Congress and Conventions an opportunity for these events to use in the context of national objectives. the association with the Incredible India c) To undertake research on the brand to achieve international standards. international conference market for Applications received through EOI are development of India’s conference being evaluated by the India Golf Tourism industry. Committee (IGTC) in its meetings held from d) To diffuse knowledge to conference time to time. industry personnel through 6.6 Polo Tourism educational programmes, seminars, group discussions, courses of study 6.6.1 The game of Polo is said to have originated in and exchange of visits with Indian India and it is one of the few countries in the world Associations / Organisations and where this game is still preserved and practiced. relevant world Associations / The Kolkata Polo Club is the oldest Polo club in Organizations. the world and is 150 year old. Therefore, Polo can rightly be termed as “Heritage Sports” of India. 6.7.3 The major efforts of the Bureau to give thrust to the business of Conferences and 6.6.2 The Ministry of Tourism promotes Polo Conventions include the following:
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a) A Video film on the conference conservation, directly benefit the economic facilities in India, has been produced, development and political empowerment copies of which have been provided to of local communities, and foster respect the members and Indian associations for different cultures and for human rights. for promotional activities/ bidding, Ecotourism is held as important by those who etc. participate in it so that future generations b) Participation in International Travel may experience aspects of the environment Marts, like EIBTM, IT&CMA etc. to relatively untouched by human intervention. give exposure to India’s Conference 6.8.2 The Ministry has been laying a lot of stress infrastructure. on maintenance of environmental integrity, c) Organisation of seminars to motivate considering the importance of developing Indian Associations to bid for tourism in an ecologically sustainable international Conferences. manner. 6.7.4 The Ministry of Tourism has developed 6.8.3 The Ministry recognizes following cardinal guidelines for extending the benefits principles for development of ecotourism: under Market Development Assistance (MDA) scheme to ‘Active Members’ of a) It should involve the local community India Convention Promotion Bureau and lead to the overall economic (ICPB) towards bidding for International development of the area. Conferences/Conventions, thereby bringing b) It should identify the likely conflicts more MICE business to the country. Under between use of resources for eco- the scheme, associations / societies would be tourism and the livelihood of local given financial support on winning the bid inhabitants and attempt to minimize or for obtaining second and third positions such conflicts. in the bidding process, subject to the terms c) The type and scale of eco-tourism and conditions. development should be compatible 6.7.5 Under MDA scheme for extending the benefits with the environment and socio- to ‘Active Members’ of India Convention cultural characteristics of the local Promotion Bureau (ICPB) towards bidding community; and for International Conferences / Conventions, d) It should be planned as a part of the thereby bringing more MICE business to the overall area development strategy, country, the Ministry of Tourism provides guided by an integrated land-use plan financial assistance. while avoiding inter-sectoral conflicts and ensuring sectoral integration 6.8 Promotion of Eco Tourism associated with commensurate 6.8.1 The growing tourist demand is already expansion of public services. exerting pressure on our natural and other 6.8.4 Tiger Reserves opens for Tourism Activities resources. Unless, attention is paid now for developing tourism in ecologically The guidelines for Tourism in and around sustainable manner and maintaining Tigers reserves’ notified by the National Tiger environmental integrity, it may cause Conversation Authority (NTCA) have taken irreparable damage. Ecotourism (also known cognizance of various matters of concerns as ecological tourism) is responsible travel of the Ministry of Tourism. The Ministry of to fragile, pristine, and usually protected Tourism was represented in the Committee areas that strives to be low impact and constituted to frame a comprehensive set (often) small scale. It purports to educate of guidelines under section 380(c) of the the traveller, provide funds for ecological Wildlife (Protection) Act,1972 and other
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laws in force in compliance of the interim development and local community order dated 29.08.2012 from the Hon’ble upliftment work, based on bed capacity of Supreme Court of India in the petition for each accommodation unit with tariff charges. SLP(civil) No. 21399/2011. This is a desirable clause for the hospitality industry. The stand of Ministry of Tourism during discussion in the Committee was for The guidelines now also support conduct of regulated tourism in protected areas of tourism activity in the Core areas and have the country. Tourism should be based on recorded that current tourism zones where scientific carrying capacity and sustainability only tourist visits are permitted and there principles. The Ministry of Tourism does are no consumptive uses, tiger density and not favour a total ban in protected Areas recruitment does not seem to be impacted. including Tiger Reserves. International For this reason, permitting up to 20% of Practices/best National Practices should the Core Critical Habitat as tourism zone be taken into consideration by Ministry should not have an adverse effect on the tiger of Environment & Forests in finalizing biology needs, subject to adherence to all the eco-tourism guidelines for Protected prescriptions made in these guidelines. Areas. Regulated and controlled tourism The Ministry of Tourism sees these guidelines in Protected Areas is found to be generally as path of co existence of tourism and wildlife helpful globally, in conservation efforts for and urges the State Governments and all wildlife in different countries. stakeholders to adhere to the guidelines in The guidelines now allow a conservation letter and spirit for overall development of fee from the tourism industry for eco ecotourism.
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6.8.5 Eco– friendly measures to be adopted by the Criteria (STCI) for major segments of the Hotels tourism industry, namely accommodation, tour operators, Beaches, Backwaters, 6.8.6 The Ministry of Tourism has laid down Lakes and River sectors applicable for the guidelines for approval of Hotel Projects at entire country. The Criteria have been the implementation stage and also guidelines evolved after consultations with the various for classification of operational hotels under various categories. As per these guidelines, stakeholders. The Ministry has entered into hotels at the project stage itself are required a Memorandum of Understanding (MoU) to incorporate various eco-friendly measures with the Eco Tourism Society of India (ESOI) like sewage treatment plant (STP), rain on 15th March 2016 to inform and educate water harvesting system, waste management tourism stakeholders about the importance system etc. of Sustainable and Responsible Tourism practices and ensuring and promoting 6.8.7 Once the hotel is operational, it can apply Sustainable and Responsible practices in the for classification under a Star category to the tourism industry. Hotel & Restaurant Approval Classification Committee (HRACC) of the Ministry. 6.10 Film Tourism During the physical inspection of the hotel 6.10.1 The Ministry of Tourism has issued by HRACC Committee, it is ensured that in guidelines (dated 25th July 2012) for extending addition to the afore-mentioned measures, other measures like pollution control, financial support to State Governments introduction of non - CFC equipment for / Union Territory Administrations, for refrigeration and air conditioning, measures promotion of “Film tourism’. for energy and water conservation are also 6.10.2 In an endeavour to establish India as a undertaken by the hotel. filming destination, the Ministry of Tourism Under the guidelines for project level & and Ministry of Information & Broadcasting classification / re-classification of operational (I&B) have entered into a Memorandum of hotels it has been prescribed that the Understanding (MOU) on 16th February architecture of the hotel buildings in hilly 2012 to promote Cinema of India as a sub and ecologically fragile areas should keep brand of “Incredible India” at various in mind sustainability and energy efficiency International Film Festivals like IFFI Goa, and as far as possible be in conformity with European Film Market, Cannes Film festival the local ethos and use local materials. and markets abroad, to develop synergy between Tourism and the film industry 6.9 Promotion of Sustainable Tourism and to provide a platform for enabling The Ministry of Tourism has evolved partnerships between the Indian and global Comprehensive Sustainable Tourism film industry.
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Chapter-7 Hotel and Travel - Trade
7.1 Hospitality Development and Promotion State Government level. The Board would Board (HDPB) for Hotel Projects. be a single point for receiving applications Construction of hotels is primarily a for various clearances, approving / clearing private sector activity which is capital hotel project proposals in a time-bound intensive and has a long gestation period. A manner, and review hotel project policies constraint being faced by the hotel industry, to encourage the growth of hotel/hospitality in addition to the high cost and limited infrastructure in the country. The Board, availability of land, is the procurement of however, will not in anyway supersede the multiple clearances / approvals required statutory clearances of other agencies but 'from the Central and State Government will review and monitor the clearances of agencies for hotel projects. This often hotel projects with the concerned Ministries results in delay in the implementation of the / Departments / Authorities by meeting on project, cost escalation, etc. To obviate the fixed schedule basis. above mentioned difficulties faced by the hospitality industry, Ministry of Tourism 7.2 Approval and Classification of Hotels has set up a Hospitality Development To conform to the expected standards and Promotion Board (HDPB). The Main for different classes of tourists, especially function of the board includes monitoring from the point of view of suitability for and facilitating the clearances / approvals of international tourists, this Ministry classifies Hotel Projects, both at the Central and the hotels under the star rating system. Under
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this system, hotels are given a rating, from safety concerns, Some of the new features One Star to Three Star, Four and Five Star include the (i) Measures and facilities with or without alcohol, Five Star Deluxe, and to address the requirements of persons ‘Heritage’, ‘Heritage (Classic)’ and ‘Heritage with disabilities includes dedicated room (Grand)’. The category of Heritage hotels was with attached bath room, designated introduced in 1994. The classification is done parking, ramps, free accessibility in on the basis of inspection of hotels which public areas, designated toilet(unisex) at is undertaken by the Hotel and Restaurant the lobby level etc. (ii) Existing classified Approval and Classification Committee hotels and new projects have to adopt (HRACC),set up by this Ministry. environmental friendly practices, (iii) Segregation of smoking and non-smoking The Ministry has reviewed and revised areas in hotels, besides compliance with the Guidelines from time to time for the other requirements of the provisions Approval of Hotels Projects’ and also for the under "The Cigarettes and other Tobacco ‘Classification of Star Category Hotels’ to Products (Prohibition of advertisement address the requirements of the hospitality and Regulation of Trade and Commerce, industry. The revised Guidelines have tried Production, Supply and Distribution) Act, to address issues related to the eco-friendly 2003," (iv) Implementation of measures to / energy saving measures, facilities for address the safety and security concerns persons with disabilities and security and viz. use of X-ray machines for baggage scan,
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CCTV, under-belly scanners for vehicles, 7.3 Online submission of Applications verification of staff & service providers, Project level Approval, Classification/ hand and baggage scanners, (v) Giving re-classification of Hotels commitment towards following tenets of With a view to bring in more transparency 'Safe & Honourable Tourism' (vi) Training and accountability, this Ministry has a minimum number of persons, in every introduced online system of receiving, calendar year in the short duration Skill processing and conveying/ granting Development Courses under the 'Hunar approvals for hotel project, Hotel Se Rozgar' scheme (vii) Submission of bar classification / re-classification status license is mandatory for 4 Star, 5 Star, 5 Star Deluxe, Heritage Classic & Heritage to functioning hotels and project level Grand categories wherever bar is allowed approval for hotel under construction. In as per local laws for hotel classification / the past, the application relating to project re-classification etc. However three new level approval of hotels and classification/ categories of hotels i.e. 4 Star without re-classification of hotels were accepted in Alcohol, 5 Star without Alcohol, and this Ministry in hard copy form submitted Heritage Classic without Alcohol hotels either by hand or post. This has been have been created. To expedite the process completely dispensed with. This online of classification / re-classification of process has also been integrated with functioning hotel in one Star to three Star payment gateway. The applications for the categories five Regional Committee located classification of hotels in the star category in Delhi, Mumbai, Kolkata, Guwahati and and heritage category and also for project Chennai have been authorized to conduct approval can be filed on www.hotelcloud. / co- ordinate inspection. nic.in.
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7.4 Revision of Guidelines for Classification per the applicable Guidelines. With effect and Re-classification for Hotels: from 16.12.2014, a new category of heritage i. The Government had studied the hotel i.e. Heritage Classic (without alcohol current tourism scenario and revised services) has been introduced. the guidelines for Classification of 7.6 Approval of Standalone Restaurants and reclassification of Hotels w.e.f. December 16, 2014, to ensure higher Restaurants are an integral part of a Tourist’s level of services, more customer – visit to a place and as such the services offered friendly/ hospitable and make the by them can make or mar a visit. Restaurants information about customers' rights are increasingly becoming popular with available to them on and even before the tourist – both domestic and foreign as their arrival. they intend to enjoy the taste of authentic food, particularly cuisine of different States ii. Keeping in view of the demand from in the country. With the aim of providing hotel industry new categories of standardized world class services to the hotels such as 4 Star category (without tourists, the Govt. of India, Department of Alcohol Service), 5 Star category Tourism has a voluntary scheme for approval (without Alcohol Service), Heritage of restaurants in the country. Classic (without Alcohol Service) have been created. 7.7 Guidelines for Apartment Hotels iii. As per the guidelines of the Ministry Apartment Hotels are increasingly of Tourism for Classification / Re- becoming popular with business travellers classification of Hotels, all Star hotels who visit India for assignments or family shall provide at least one room for the holidays, etc., which sometimes prolong for differently abled Guests. The doors months together. With a view to providing width of such rooms for differently standardized, world class services to the abled persons and the bathrooms of tourists, the Ministry has introduced a such rooms should allow wheel chair voluntary scheme for classification of fully made available by the hotel to enter operational Apartment hotels in the five easily. However, for new hotels coming Star deluxe, five star, four star and three star up after 01.04.2017 the minimum door categories. width of such rooms & their bathroom shall be minimum 90 cm. In existing 7.8 Approval of Guest Houses hotels the door width of the room for In order to augment supply of hotel differently abled persons & bathroom accommodation for budget tourists, of such room shall have minimum both domestic and foreign, the Ministry width of 90 cm w.e.f. 01.04.2023. reviewed and revised the Guidelines for the approval of Guest Houses to meet 7.5 Heritage Hotels certain standards of cleanliness, hygiene The popular concept of Heritage Hotels and upgraded facilities and practices. The was introduced to convert the old palaces, revised guidelines were aimed at addressing havelis castles, forts and residences built the changing requirements and safety and prior to 1950, into accommodation units security concerns. Emphasis has been laid on that reproduce the ambience and lifestyle of measures for Cleanliness, Health, Hygiene the bygone era. Such hotels are categorized and Pest Control. Guest Houses and other under three categories viz. Heritage, types of accommodation units are approved Heritage Classic, and Heritage Grand based under this scheme if they meet certain on the standards of facility and services as standards of facilities and services. Such
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steps can potentially augment not only hotel 7.13 Incentives provided to Hotels accommodation in the budget category, but To encourage the growth of hotels, on the also generate employment and revenue for request of Ministry of Tourism, a Five- Year the States. Tax holiday was announced in the budget of 2008-09 for two, three and four star hotels 7.9 Approval and Classification of Timeshare that are established in specified districts Resorts which have UNESCO declared "World Time Share Resorts (TSRs) are increasingly Heritage Sites" (except the revenue districts becoming popular for leisure holidays of Mumbai and Delhi). For availing this and family holidays, etc. With the aim of incentive, the hotel should be constructed providing standardized world class services and start functioning between the period to tourists, the Government of India, April 1st 2008 to March 31st 2013. The Ministry of Tourism has a voluntary scheme Government has recently announced for classification of fully operational Time the extension of Investment Linked Tax Share Resorts in three star, four star and five incentive under section 35 AD of the Income star categories. Tax Act to new hotels of 2 star category and above anywhere in India. This will 7.10 Incredible India Bed & Breakfast / facilitate the growth of accommodation Homestay Scheme in the country. The Reserve Bank of India The scheme offers foreign and domestic (RBI) has also issued revised Guidelines on tourists an opportunity to stay with an Indian Classification of exposures as Commercial family and enjoy the warm hospitality and Real Estate (CRE) exposures. As per these guidelines, RBI has classified exposures to get a taste of Indian culture and cuisine in hotels outside the CRE exposure. a clean and affordable place. With a view to encourage the growth of such establishments 7.14 Harmonized Master List of and also to simplify the procedure of Infrastructure Sub - Sectors approvals, this Ministry has reviewed the scheme and has simplified the guidelines. Ministry of Finance, Govt. of India, on 7th October, 2013 had notified the Harmonized 7.11 Approval of Stand - alone Air Catering Master List of Infrastructure Sub-Sectors to Units boost supply of hotel rooms in the country which includes the following: This Ministry approves and classifies Stand- alone Air Catering Units in the country to a) Three Star or higher category classified ensure international standards in the air hotels located outside cities with catering segment. population of more than 1 million. Hotels with project cost of more than 7.12 Approval of Convention Centres Rs. 200 crore each in any place in India Meeting, Incentives, Conferences and and of any star rating. This clause is Exhibitions (MICE) are important segments applicable with prospective effect from of the tourism industry. In a rapidly 07.10.2013, the date of notification and globalizing high growth Indian economy, available for eligible prospects for three MICE tourism is set to grow and the years from the date of notification i. e. country is in need of more Convention and 07.10.2013. Eligibility cost of Rs. 200 Exhibition Centres to meet this requirement. crore excludes cost of land and lease To encourage investment and standardize charges but include interest during facilities in these areas, this Ministry grants construction. approval to Convention Centres. b) Convention centres with project cost
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of more than Rs. 300 crore each. This 7.16 Guides Training Programme for clause is applicable with prospective Regional Level Guides through the effect from 07.10.2013, the date of Indian Institute of Tourism & Travel notification and available for eligible Management (IITTM) prospects for three years from the Selection and Training of Regional Level date of notification i.e. 07.10.2013. Tourist Guides is an ongoing process Eligibility cost of 300 crore excludes and the Ministry conducts the training cost of land and lease charges but programmes through the Indian Institute of include interest during construction. Tourism & Travel Management (IITTM). The selection of Regional Level Tourist 7.15 Skill Development Mission guides is done based on the guidelines The PM's Skill Development Mission for selection and grant of guide license to enjoins upon the Ministry of Tourism and Regional Level Tourist Guides (RLG) of the Industry to raise a skilled work force of this Ministry which is in place with effect 5 million persons by the year 2022. Hence, from 22nd September 2011. There are 2740 it has been made mandatory for hotels to Regional Level Tourist Guides in India. As participate in the Skill Development initiative on 31.12.2015 the Ministry of Tourism has to meet the manpower needs of the tourism approved organizing the Regional Level and hospitality industry. The amended Guide Training Programme 2015. A total guidelines for classification/ re-classification No. of 912 seats have been estimated for of Hotels require classified hotels to train a this course across India for this training. specific number of persons in every calendar This training programme will be organised year in the short duration skill development by Indian Institute of Tourism & Travel course under "Hunar Se Rozgar Scheme", Management (IITTM). An advertisement
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calling applications for the said training i. Inbound Tour Operators programme was issued on 10.1.2016. The ii. Travel Agents last date for receipt of the application was 20.2.2016. The Guide training programme is iii. Domestic Tour Operators of 26 Week duration. The entrance test for Regional Level Guide Training Programme iv. Adventure Tour Operators 2015 was held on 03.07.2016. As on v. Tourist Transporters Operators 10.01.2017, the post training written test and viva voce was going on. The new procedure will accept applications online from service providers thereby make 7.17 Approval of Travel Trade Service the process paperless. Provider All the applications are to be submitted online This Ministry has a scheme of approving through the URL http://etraveltradeapproval. Travel Agents, Inbound Tour Operators, nic.in/ and will be examined, processed and Adventure Tour Operators, Domestic Tour approved / rejected within 45 days from Operators and Tourist Transport Operators. the receipt of completed applications. This Revised guidelines of this scheme were issued initiative is part of Ministry’s objective to on 18th July, 2011. The aims and objectives move towards E-regime for approvals etc. of this scheme are to encourage quality, standard and service in these categories. This 7.19 e-payment gateway for approval of is a voluntary scheme open to all bonafide agencies. The total number of approved Travel Trade service Providers service providers of Travel Trade is given Introduction of e-payment gateway for below:- approval of Travel Trade service Providers/ Hotel Projects: Approval Issued During Category 1st January 2016 to The Ministry has a scheme of approving 16th December 2016 Travel Agents, Tour Operators, Adventure Inbound Tour Operators 87 Tour Operators and Tourist Transport Travel Agents 37 Operators, the idea being to encourage quality, standard and service in these Tourist Transport Operators 26 categories so as to promote Tourism in Domestic Tour Operators 17 India. This is a voluntary scheme open to all Adventure Tour Operators 8 bonafide agencies. Total 175 The submission of applications for Approval /classification of aforesaid categories of 7.18 Web-based Public Delivery System tourism service providers is all done online. Ministry of Tourism has set up a Web-based However, the online submission procedures Public Delivery System for recognition of hitherto did not have provision for accepting the Travel Trade Service Providers w.e.f. the application fee online by credit/debit 12th May 2014. The objective of the system cards etc. The applicants were remitting the is to ease the process of filing applications by fee through Demand Drafts. the Travel Trade Service Providers seeking recognition from this Ministry and also Now, the Ministry of tourism has introduced to bring in transparency in granting the an online payment gateway on this system approvals. This Ministry presently approves to make it 100 percent online process. The the following categories of Travel Trade websites that allow submission of application Service Providers: forms is http://etraveltradeapproval.nic.in/
42 Ministry of Tourism
7.20 E- Visa The window for application under e-Visa The Ministry of Tourism has been working stands increased from the existing 30 days very closely with Ministry of Home Affairs to 120 days. Duration of stay in India under and Ministry of External Affairs for easing of e-Visa has been increased from the existing the Visa Regime in the country over a period 30 days to 60 days. In the case of e-Medical Visa, extension may be granted up to 6 of time. As per, Ministry of Home Affairs/ months on case to case basis on merits of each Foreigners Divisions’ Circular No. 482 dated case by the Foreigners Regional Registration 29th December, 2016, ‘e- visa’ is allowed Officer (FRRO)/ Foreigners Registration under three sub-categories i.e. ‘e-Tourist Officer (FRO) concerned. Visa’, ‘e-Business Visa’ and ‘e-Medical Visa’. On e-Tourist Visa and e-Business Visa, a Following activities will be permitted foreign national will be permitted double under e-Tourist Visa, e-Business Visa and entry as against single entry at present. In the e-Medical Visa:- case of those availing e-Medical Visa, triple (a) e-Tourist Visa: Recreation, sightseeing, entry will be permitted as against single casual visit to meet friends or relatives, entry at present. and attending a short term yoga The list of 161 countries considered for programme. e-tourist visa as on 31/12/2016 is as below: (b) e-Business Visa: All activities permitted Angola, Azerbaijan, Albania, Andorra, under normal Business Visa as per the Anguilla, Antigua & Barbuda, Argentina, Visa Manual Armenia, Aruba, Australia, Austria, Burundi, (c) e-Medical Visa: Medical treatment, Bahamas, Barbados, Belgium, Belize, including treatment under Indian Bolivia, Bosnia & Herzegovina, Botswana, systems of medicine. Brazil, Brunei, Bulgaria, Cambodia, Canada,
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Cape Verde, Cayman Island, Chile, China, Mangalore to tap the potential of cruise China- SAR Hongkong, Cameron Union tourists from different countries. Republic, Cyprus, China- SAR Macau, Colombia, Comoros, Cook Islands, Costa Revision of e-Tourist Visa Fee: Rica, Cote d'lvoire, Croatia, Cuba, Czech E-tourist Visa fees is country/Territory Republic, Denmark, Djibouti, Dominica, specific (min $00 and max $60). Bank Dominican Republic, East Timor, Ecuador, transaction charges of 2.5% will be charged El Salvador, Eritrea, Estonia, Fiji, Finland, additional on applicable e-Tourist Visa fees, France, Gabon, Gambia, Georgia, Germany, which is uniform for all the countries. The Ghana, Greece, Grenada, Guatemala, fee must be paid at least 4 days before the Guinea, Guyana, Haiti, Honduras, Hungary, expected date of travel otherwise application Italy, Iceland, Indonesia, Ireland, Israel, will not be processed. The revision of Visa fee Jamaica, Japan, Jordan, Kenya, Kiribati, has been done on the principle of reciprocity. Laos, Latvia, Lesotho, Liberia, Liechtenstein, Bank charges have also been reduced from Lithuania, Luxembourg, Madagascar, US $ 2 to 2.5 % of the e-TV fee. There is no Malawi, Malaysia, Malta, Marshall Islands, bank charge for zero visa fees. Mauritius, Mali, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, 7.21 Market Development Assistance (MDA) Montserrat, Macedonia, Mozambique, Scheme for promotion of Domestic Myanmar, Namibia, Nauru, Netherlands, tourism New Zealand, Nicaragua, Nigerrepuplic, For long, it has been felt that the existing Niue Island, Norway, Oman, Palau, Palestine, MDA scheme is silent on promoting India Panama, Papua New Guinea, Paraguay, within India itself. It was decided that the Peru, Philippines, Poland, Portugal, Rwanda, scope of the present scheme of Hospitality Republic of Korea, Republic of Macedonia, programme should be moulded to also Romania, Russia, Saint Christopher and make it inward looking, considering that the Nevis, Saint Lucia, Saint Vincent & the country offers vast and unexploited potential Grenadines, Samoa, San Marino, Senegal, for domestic tourists who, along with the Serbia, Seychelles, Singapore, Slovakia, foreign tourists, could contribute towards Slovenia, Solomon Islands, Sierra Leone, pushing the economic growth further, while South Africa, Spain, Sri Lanka, Suriname, providing employment opportunities. The Swaziland, Sweden, Switzerland, Taiwan, emphasis of this scheme is: Tajikistan, Tanzania, Thailand, Tonga, a) To motivate travel agents/tour Trinidad & Tobago, Turks & Caicos Island, operators, and especially those who Tuvalu, Uzbekistan, UAE, Ukraine, United are yet to promote India to include Kingdom, Uruguay, USA, Vanuatu, Vatican tour packages to various destinations, City-Holy See, Venezuela, Vietnam, Zambia preferably less popular and unexploited and Zimbabwe. destinations in the country in their This facility is available at 16 airports marketing programme. against 9 airports when this was introduced. b) To encourage domestic tourists to visit The 16 Airports are: Delhi, Mumbai, such unexploited tourist destinations Chennai, Kolkata, Hyderabad, Bengaluru, in various States and thereby Thiruvananthapuram, Kochi, Goa, Varanasi, project India as an attractive multi- Gaya, Ahmedabad, Amritsar, Tiruchirapalli, dimensional tourist destination. Jaipur and Lucknow. In addition, E-Visa will be provided at 5 major Indian Ports c) To familiarize travel agents / tour i.e. Mumbai, Cochin, Goa, Chennai and operators / hoteliers about new tourism
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products and latest developments in 7.22 Multilingual Tourist Infoline the field of tourism. The Ministry of Tourism has setup of the Ministry of Tourism also provides financial Tourist Infoline/ contact centre to provide assistance to tourism service providers information services and also guide the approved by this Ministry, or by the State tourists during any emergencies such as Tourism Departments in the case of North medical, crime, natural calamities or on Eastern States and Jammu and Kashmir, being stranded etc. This service is available for participation in travel marts, annual as toll free on telephone 1800111363 or conventions of Indian Association of Tour on a short code 1363. The Tourist infoline Operators, Travel Agents Association service will provide a sense of security to the of India, Association of Domestic Tour tourists who can contact the Government for Operators of India, Adventure Tour guidance/information during emergencies Operators Association, Federation of Hotels while travelling in India and also seek tourist & Restaurants Association of India, Hotels information etc. This facility isavailable Association of India, or any other National in Hindi, English and 10 other languages level Travel / Tour Association approved namely Arabic, French, German, Italian, / sponsored / recognized by Ministry of Japanese, Korean, Chinese, Portuguese, Tourism. Russian, Spanish.
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Chapter-8 Human Resource Development
8.1 Institutes of Hotel Management (IHMs), in Hospitality and Hotel Administration, Food Craft Institutes (FCIs), and M.Sc. in Hospitality Administration, P.G. National Council for Hotel Management Diploma in Accommodation Operation, & Catering Technology (NCHMCT) : P.G. Diploma in Dietetics and Hospital 8.1.1 As part of the Ministry’s resolve to generate Food Service, Diploma in Food Production; sufficient professionally trained manpower Diploma in Food and Beverage Service; to meet the needs of the tourism and Diploma in House Keeping Operation, hospitality industry, the National Council Diploma in Bakery and Confectionery, for Hotel Management and Catering Craftsmanship Course in Food and Beverage Technology (NCHMCT), 42 Institutes of Service and Certificate Course in Hotel and Hotel Management (IHMs) (21 Central Catering Management IHMs and 21 State IHMs), and 10 Food 8.1.2 The National Council for Hotel Management Craft Institutes (FCIs), have been set up & Catering Technology (NCHMCT) was set with Central Financial Assistance from up by the Ministry in the year 1982 with the the Ministry of Tourism. These institutes specific task of controlling and regulating are autonomous societies with the specific the academic programmes of the IHMs and mandate to impart hospitality education and FCIs. The 21 Central IHMs, 21 State IHMs, impart training on hospitality skills. 10 Food Craft Institutes and 14 Private The NCHMCT/IHMs conduct B.Sc. course Institutes are affiliated to the NCHMCT.
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The mandate of the NCHMCT is to promote in House Keeping Operation, Diploma in the growth of hospitality management Bakery and Confectionery, Craftsmanship education through its affiliated Institutes Course in Food and Beverage Service and and co-ordinate and regulate the academic Certificate Course in Hotel and Catering programmes of these Institutes. The Council Management, admissions are directly is the Nodal Agency for matters relating to carried out by the respective Institutes as per admission, fees, bye-laws, syllabus for studies, eligibility criteria prescribed by the Council courses, research and examinations, results, for the respective courses. etc The NCHMCT conducts Joint Entrance Examination (JEE) on All India basis for 8.2 Indian Institute of Tourism & Travel admission to the 3-year B.Sc. programme Management: in Hospitality and Hotel Administration 8.2.1 The Indian Institute of Tourism and Travel for its affiliated Institutes. Admission to Management (IITTM), set up in 1983, is a M.Sc. in Hospitality Administration is pioneer in the field of Travel and Tourism centrally carried out by the Council. In the Education and Training. It provides case of other course, i.e. P.G. Diploma in specialized training and education for Accommodation Operation, P.G. Diploma tourism and travel industry. The Institute in Dietetics and Hospital Food Service, offers the following programmes: Diploma in Food Production; Diploma in Food and Beverage Service; Diploma i. Two year MBA (TTM) programme
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48 Ministry of Tourism
in collaboration with Indira 8.4 Further efforts to meet the skill gap Gandhi National Tribal University With the growing realization that it would Amarkantak be necessary to reinforce efforts to bridge the skill gap obtaining in the hospitality sector, ii. Three year BBA (T&T) programme the Ministry has put in place the following from Gwalior, Bhubaneswar, Nellore five-pronged strategy:- and Noida Centres in collaboration with Indira Gandhi National Tribal Efforts to increase the annual pass out University Amarkantak of trained persons by expanding and strengthening the institutional infrastructure iii. PhD programme in Tourism by for training. IITTM Noida Centre in collaboration with Punjab Technical University. i) Asking the existing IHMs to start craft courses. iv. India’s coastline offers immense potential for water-based and ii) Broad-basing of hospitality education / training. adventure sports. The Ministry had established the National Institute of iii) A Scheme dedicated to the training Water Sports (NIWS) in Goa under the and up-skilling of the existing service administrative control of the IITTM to providers. offer courses on Water Sports. iv) Hunar se Rozgar programme for creation of employable skills. 8.3 Indian Culinary Institute, Tirupati v) Skill testing and certification of the The Ministry of Tourism has set up the existing service providers. Indian Culinary Institute (ICI) at Tirupati, 8.5 Andhra Pradesh. The first of its kind in During the year 2015-16, in-principle approval has been accorded for the setting India, the Institute has commenced its up of three new State Institute of Hotel academic session from August, 2016. The Management (SIHMs) i.e. one each main objective of setting up of ICI is to at Ramnagar (Uttarakhand), Jhalawar institutionalise a mechanism to support (Rajasthan) and Sawai Madhopur(Rajasthan) efforts intended to preserve, document, with the Central Financial Assistance of promote and disseminate the Indian Cuisine, Rs. 16.50 crore. In addition, in-principle meet the sectoral requirement of specialists approval has been accorded for setting up of specific to Indian Cuisine, as also of teachers, two Food Craft Institutes (FCIs) at Dholpur and promote Cuisine as a Niche Tourism and Baran (Rajasthan) with Central Financial product. The ICI is proposed as an Institute Assistance of Rs. 7.50 crore. of Excellence that will offer structured regular programmes of study specific to culinary arts The Central Financial Assistance (CFA) leading to graduate and post graduate level extended for setting up of new IHMs / FCIs degrees, promote research and innovation, is subject to certain guidelines including document and create data base specific to allocation of at least 5 acres of land by the State Indian cuisine and commission studies and Government concerned and affiliation of the survey on cuisine. Institute to the NCHMCT. The normal grant is up to Rs.12.50 crore, of which, Rs. 10.00 The Ministry is also expanding the ICI, by crore is for construction and the balance opening its Northern Chapter at Noida for the purchase of equipment required by which has been sanctioned at a total cost of the Institute. An additional Rs. 4.00 crore Rs. 98.50 crore. Rupees 65 crore have already can also be granted for construction of been released by the Ministry for the project. hostels. The expenditure over and above the
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Central Grant is met by the respective State - institutionalizing skill testing and Governments. For a Food Craft Institute, the certification, and Central assistance is limited to Rs.7.50 crore. - commissioning pre-service skill Financial assistance is also extended for development training programmes of upgradation of institutional infrastructure short duration. such as construction of hostels and modernization of laboratories. a) Skill Testing and Certification This Ministry is also alive to the fact 8.6 Broad-basing of the Hospitality that many of the service providers have Education cognizable skills needing to be tested and TheMinistry has also decided to bring certified. Such certification will help the hospitality education into the mainstream individual with better self belief and respect through Government vocational schools, and also better market standing. It will also, Industrial Training Institutes (ITIs), at the same time, give the Sector better skill polytechnic institutes, Government colleges, credentials. The Ministry has, therefore, Universities and Public Sector Undertakings. put in place a mechanism for skill testing The Central assistance will be available to all. and certification of the existing service The assistance can be utilized for creation providers under which the service providers of infrastructure necessary for the conduct undergo a 5-day orientation programme of courses / trainings. Under the policy and on the 6th day their skills are tested. As of broad-basing of hospitality education, of now, 45 institutes - 21 Central IHMs, 17 grants have so far been provided to 31 ITIs, State IHMs and 7 FCIs have the authority 7 degree colleges, 4 Polytechnics, 77 Schools to test and certify skills in four hospitality and 15 Universities to start new hospitality trades namely food production, food and courses. beverage service, bakery and housekeeping. Since the inception of this programme and 8.7 Challenge of Servicing the Sector till the close of March 2016, the number of 1. Servicing the Sector with skilled persons certified stood at over 92692. A total manpower effectively is a pre-requisite of no 22903 candidates have been trained in for the actualization of tourism current financial year till 30th November, specific expectations. This is both an 2016. imperative and a challenge. b) Pre-service Skill Development Training 2. The task of creating a skilful service is Programmes of short duration - Hunar Se inherently challenging for two reasons: Rozgar Tak first, because of the huge skill gap that The Ministry had, in the year 2009, launched obtains in the Sector, and second, an initiative, christened Hunar Se Rozgar because the Sector is not averse to Tak (HSRT), to impart, through short taking raw hands and leaving them to duration training course, employable skills acquire function-related skills on the in certain hospitality trades. The growth of job. the initiative has been phenomenal, and by the close of March 2016, a total of over 2.50 8.8 Ministry’s Skill Development Strategy lakh persons stood trained. The initiative is 8.8.1 Besides the regular institutional academic meeting two important objectives : first, it is effort leading to award of diplomas and giving the Sector the option of skilled hands degrees, Ministry of Tourism has put in place at the lowest rung of service hierarchy, and the following strategy to meet the Sectoral second, it has grown into a strategy for skill requirement: poverty alleviation owing to its built-in,
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51 Annual Report 2016-17
even if unsaid, pro-poor slant. The features food & beverage service, housekeeping common to the training programmes under and bakery exclusively for the HSRT pass- the HSRT initiative are: outs. The MoT sponsored IHMs, FCIs and KITTS have been authorized to implement (i) The trainees should be in the age group the Programme. . A total of about 801 of 18-28 years; persons stood trained during the Financial (ii) Each training programme is of short Year 2015-16. In the current financial year, duration; 239 candidates have been trained till 30th (iii) No fees chargeable to the trainee; November, 2016. (iv) Each trainee entitled to incentives 8.10 Hunar Se Rozgar Tak- comprising free lunch, a set of c<+rs dne uniforms and stipend; In order to allow participation of the private sector in the HSRT initiative on a scale (v) Training cost met by MoT; higher than hitherto, so as to enhance the (vi) The implementing institutes entitled programme reach and delivery, the Ministry to payment of 5 % of the respective of Tourism have allowed the following programme cost to cover the too to implement the programmes in four administrative expenses. Hospitality Trades viz Food Production, While the initiative is in the nature of an Food & Beverages, Housekeeping and umbrella programme to cover training Bakery and Patisserie and also in non- areas and trades in the Sector on a sweep, hospitality trades / areas to provide for the actualization so far has been largely Event Facilitators, Security Guards, Skin relating to four hospitality trades namely Care & Spa Therapists and Tour Assistants / food production, food and beverage services, Transfer Assistant & Office Assistants : housekeeping and bakery. i. Industrial units, associations of • The implementation of this initiative, industries and professional / skill as of now, is in the hands of an assorted developing agencies with proven Institutional base comprising the MoT credentials; and sponsored Institutes of Hotel Management ii. Hospitality Institutes approved by and Food Craft Institutes, the Institutes AICTE / National Skill Development under the aegis of the State Governments and Authority / State Governments / the Union Territory Administrations, the Union Territory Administration. State Tourism Development Corporations, Five private Hotel Management Institutes Kerala Institute of Travel & Tourism Studies, had been sanctioned funds till the close of IRCTC and the Star-Classified hotels. Apart March 2016 to train a total of 1100 candidates from the mentioned hospitality related in four hospitality trades. trades, dispensations have been put in place under the HSRT initiative to enable conduct 8.11 New Initiatives Launched on National of training courses in a number of other areas Youth Day relating to hospitality and tourism sector. 8.11.1Training programme for Delivery Boys for 8.9 A 6-month Programme of training in Fast Food Chains hospitality trades A 06 days training programme has been 8.9.1 In order to give vertical skill mobility to launched to prepare Delivery boys to deliver the HSRT pass-outs, the MoT has started a food at home with skill, style and civility six-month Programme of training in four and to upscale the Sectoral skills for 10th hospitality trades, namely food production, pass candidates in the age group of 18 to
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28 years. The programme is implemented 8.11.3 Sensitization programme for the Existing by the IITTM, IHMs & FCIs. 50 candidates Service Providers at Varanasi have been trained during the FY 2015-16. 49 A 4 days’ sensitization programme has been candidates have been trained in the current launched for the existing service providers to financial year till 30th November, 2016. eventually achieve an improved tourist specific ambience and a furtherance of the Swatchh 8.11.2 A Programme of Training To Bring Up Bharat Abhiyan. This programme covers the ‘PARYATAK MITRA’ sensitization of Boatman, Rickshaw Pullers, Pandas, Porters, Shopkeepers and Street 10 days training programme has been Vendors (in and around Ghats and Kashi launched to inculcate appropriate tourism temple). This programme is implemented by traits and knowledge amongst the trainees IITTM. 250 candidates have been trained till to enable them to act / work as Tourist March 31, 2016. Facilitators (Prayatak Mitra). Young men and women so trained act as catalyst/ 8.11.4 A Training programme to bring up tourist facilitators in the North East resource persons in turn for similar effort. To gradually work towards a tourism- A 6 week training programme has been launched for 10+2 pass-outs in the age group sensitive citizenry for college going students of 18-28 years. The primary objective of the including those enrolled with NCC & NSS programme limited to the North East, will be in the age group of 18 – 28 years. This to achieve better tourist satisfaction in terms programme is implemented by IITTM. 119 of availability of skilled tourist facilitators. candidates have been trained till March 31, This programme will be implemented by 2016. IITTM.
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Chapter-9 Publicity and Marketing
The Ministry of Tourism, promotes India • Participated in the Kerala Travel Mart 2016 in a holistic manner. As part of its marketing / from 28th to 30th September 2016. publicity activities, the Ministry of Tourism runs • Participated in the Bharat International campaigns in the domestic and overseas market, Tourism Bazaar (BITB) 2016 organised in organizes events, brings out brochures, leaflets, Delhi from 4th to 6th October 2016. maps, films, CDs, etc. on various topics, provides financial assistance to tourism service providers • Participated in BRICS Trade Fair held in for undertaking promotional activities etc. The New Delhi from 12th to 14th October 2016. following sections give the details of the activities • Participated in Meri Dilli Utsav & Vibrant undertaken in the domestic & overseas market and India, New Delhi from 14th to 16th October the social media during the year 2015 -16. 2016
A. Domestic Market • Participated in IITF 2016 held at Pragati Maidan, Delhi from 14th to 27th November 9.1 Events/ Exhibitions 2016
Participated • Participated in 14th Pravasi Bharatiya • Participated in GITB (The Great Indian Divas Convention in Bengaluru from 7th Travel Bazaar) held from 17th to 19th April to 9th January 2017. An Incredible India 2016 at Jaipur. Pavilion was set up in an area of 195 sq.mtr.,
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to showcase tourism destinations of the the Lok Sabha gave away the Awards at the country. Secretary (Tourism) participated function. in the Plenary Session on Partnering with • Ministry of Tourism was designated as the Diaspora ‘to accelerate Tourism to India. The promotional film of the Ministry “India nodal Ministry for the Bharat Parv event is Awesome” was also screened during the organized by the Government of India at Session. the Rajpath Lawns, India gate, New Delhi from 12th to 18th August 2016, as part of the • Participated in Vibrant Gujarat Global Independence Day Celebrations. The main Summit 2017 from 10th to 13th January components of the event were : 2017 at Gandhinagar, Gujarat. An Incredible India Pavilion was set up in an area of 100 Performances by the Armed Forces sq.mtr., to showcase tourism destinations of Bands the country. Food Festival
Organised Crafts Mela • The National Tourism Awards Function was Cultural Performances by North Zone organized on 30th July 2016 at the Vigyan Cultural Centre and Cultural Troupes Bhawan, New Delhi to confer awards for and Delhi based Associations of States the year 2014-15. The Hon’ble Speaker of / UTs
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“Azadi Se Azadi Tak”- Ek Buland presenting to the global and domestic Naara (Quit India 2) presented by Shri investors a tangible investment ready Subhash Nakashe and his Group bouquet of projects from different Theme Pavilions – put up by States, States and Union Territories of India. showcasing various aspects of the State • World Tourism Day 2016 was including Tourism. celebrated with the following activities: “Azadi 70 Saal- Yaad Karo Kurbani” Delhi Sightseeing Tour for – Photo-Exhibition by Ministry of Children with Special Abilities Information & Broadcasting Rewarding prize winning • Bharat Parv was organised at Red Fort students of Painting Competition from 26th to 31st January 2016 as part of Republic day celebration. Run from Transport Bhavan to India Gate • The Ministry of Tourism, in collaboration with the Tourism Extended Support Finance Corporation of India Financial support was extended to the following (TFCI) and the Confederation of events in accordance with relevant guidelines: Indian Industry (CII) organized the Incredible India Tourism Investors • ABP Group Tourist Spot – Travel Fair, Summit at the Vigyan Bhavan, Delhi Kolkata from the 21st to 23rd September 2016. • Celebrating North East, Guwahati The objective of the Summit was to position the Indian Tourism Sector • National Young Chefs Convention, for attracting large investments and New Delhi
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• Jaipur by Nite event, Jaipur promote tourism to the North East • Annual Parampara Series – by Dr. Raja Region. and Radha Reddy, New Delhi • TV Campaign on the State of Jammu & Kashmir released on Doordarshan • PHD Chamber of Commerce in June 2016 to promote tourism to the Conference on Film Tourism State of Jammu & Kashmir. • Delhi International Arts Festival • TV Campaign on the theme ‘Find What • Sambhav 2016 You Seek’ released on Doordarshan in November 2016 to promote tourism • SaMaPa Music Festival 2016 within the country. • Celebrating North East, New Delhi • Support extended to Discovery • General Assembly of Club des Chefs Channel for airing a series ‘Go North des Chefs East’, with one episode on each of the • 5th Travel East, Kolkata organised by North Eastern States, on the Discovery- CII Domestic, Tamil and SAARC feeds and on TLC Channel • Gun Salute Vintage Car Rally • Domestic Print Campaign • National Street Food Festival, New promoting World Heritage Sites in Delhi India undertaken in the following publications: 9.2 Domestic Campaigns • TV Campaigns on the North-East India Today (English & Hindi) Region released on Doordarshan in Outlook (English & Hindi) + June 2016 and November 2016 to Outlook Traveller
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Lonely Planet - India Paryatan App. undertaken in June 2016 and November 2016. Third phase National Geographic Traveller – of the Campaign is being undertaken India in January 2017.Each Campaign is for • Outdoor Branding undertaken at duration of 2 months. Delhi and Mumbai Airports for one • Advertising Campaign undertaken on month in September / October 2016 10 lakh Air India Boarding Passes to and from December 2016 for a two promote the Tourist Helpline. month period. • Advertising Campaign undertaken • Outdoor Advertising undertaken on on Railway Tickets to promote the the Yamuna Express and DND Flyway Tourist Helpline for one month in December 2016. • Campaign launched to promote • Radio Campaign undertaken for ‘#Incrediblekumbh’ Photograph promoting the Bharat Parv Event at Contest, organised in line with the the Rajpath Lawns in August 2016. ‘Mann Ki Baat’ Message of Hon’ble • Radio Campaigns for promoting the Prime Minister of India and to co- Tourist Helpline undertaken in May incide with the Simhasth Kumbh 2016 2016 and December 2016. event at Ujjain. • Radio Campaigns for promoting the 9.3 Advertisements Released Swachh Paryatan App undertaken in May 2016 and December 2016 Advertisements were released in various newspapers for: • SMS Campaigns to publicize the Tourist Helpline and Swachch • 24x7 Toll Free Tourist Helpline
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• Swachh Smarak, Sundar Bharat all newspaper advertisements released. • Indian Culinary Institute, Tirupati • Creatives designed for production of hoardings & banners on Ekta Diwas. • Achievements of Ministry of Tourism (one full page advt. and 6 strip advts.) 9.5 Social Media • New Social Media Accounts for the • National Tourism Awards Ministry opened on Periscope, Vimeo, • Bharat Parv organised at the Rajpath Pinterest and LinkedIn, in addition Lawns, Delhi to the existing accounts on Google+, Youtube, Facebook, Instagram and • Incredible India Tourism Investors’ Twitter. Summit • A Workshop on Social Media • BRICS Convention on Tourism 2016 Management was organized in Delhi on 7th September 2016 to sensitise • Simhasta Kumbh Photo Competition State Governments, Travel Trade and • World Tourism Day 2016 officials of the Ministry on effectiveness of the marketing destination through • International Buddhist Conclave 2016 social media platforms. A key aspect of the workshop was the initiation • Rann of Kutch Festival into the workings of social media • International Tourism Mart 2016 in including engagement building, Manipur social media optimization, content creation techniques, analytics and • Advertorial printed in ‘Mail Today’ on report interpretation among others. Adventure Tourism The Workshop included Sessions • Foundation Stone Laying Ceremony of conducted by industry experts from Swadesh Darshan & PRASAD Projects Google and Twitter. in Uttar Pradesh (3 Advertisements) • Collaborated with the Rashtrapati Bhavan for online promotion of 9.4 Production of Creatives and Collaterals Rashtrapati Bhavan as a destination • Print Creatives on World Heritage for tourists visiting Delhi. Sites in India produced for use in • Promoted International Day of Yoga Domestic and International Markets. on Incredible India social media • Print Creatives on the ‘Indian Heritage channels (Facebook, Twitter & Google Trail’ produced. Plus). • Promotional film on Delhi produced. • Creatives designed and posted for promoting “National Tourism Awards • Television Commercials on the North 2014-15” on Incredible India social Eastern States including Sikkim media channels (Facebook, Twitter & produced through Discovery Channel. Google Plus). • Thematic Television Commercials on • Creatives designed and posted for ‘Medical Tourism’, ‘Yoga’ and ‘MICE’ “Bharat Parv 2016” event on Facebook/ produced through BBC. Twitter/Google+ etc. Shared and • Promotional Wall & Desk Calendars retweeted updates and tweets from 2017 produced with use of innovative Incredible India followers and people technology, on the theme ‘Go Beyond’. who attended the event. • Creatives designed and produced for • Creatives designed and posted for
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promotion of “BRICS Convention B. Overseas Market on Tourism 2016” on Incredible India social media channels. Shared 9.6 International Campaigns and retweeted updates and tweets on • Television: Global Media Campaigns BRICS Convention on Tourism 2016 for promoting ‘Incredible India’ in to further promote the event. overseas markets launched on leading international Television Channels – • Shared creatives and GIFs (30 sec BBC, CNN, Discovery, TLC, National clippings) to promote “Incredible Geographic Channel, Euronews, India Tourism Investors Summit History, CNBC, CBS – USA and TABI 2016” on Incredible India social media – Japan. channels. • Online: Global Online Campaigns The inaugural function of the Summit was covered launched on CNN, BBC and Google. live on Periscope. • Creatives designed and posted on 9.7 Participation in International Travel Social Media Accounts on the occasion Fairs and Exhibitions of World Tourism Day 2016. India tourism offices overseas have • Shared six posters to promote the participated in the major international International Buddhist Conclave – Travel Fairs and Exhibitions in important 2016 held from October 02-06, 2016 tourist generating markets the world over as in Delhi, Varanasi and Bodhgaya. well as in emerging and potential markets to The event was covered on Facebook showcase and promote the tourism products Live. Regular posts / live tweets on of the country. These include Internationale daily basis on the various sessions / Tourismus Bourse (ITB), Berlin in March programme of the Conclave. 2016, Arabian Travel Mart (ATM) Dubai in April 2016, WTM Africa, Cannes Film • India’s participation in the World Festival, IMEX Frankfurt in May 2016; Beijing Travel Market 2016 (WTM), London International Tourism Expo (BITE) in May from November 7-9, 2016 as the 2016; Innoprom Industrial Exhibition in Premium Partner Country was Ekaterinburg in July 2016; Virtuoso Travel actively promoted / publicized on Week in Las Vegas USA in August 2016; various social media channels of the MATTA (Malaysian Association of Tour Ministry of Tourism. Live coverage and Travel Agents) in Johar Bahru in August of the inauguration of WTM and 2016; Korea International Tourism Show India Pavilion done on Facebook Live. in August 2016; International Trade Fair Updates on day to day programme for Leisure Travel (OTDYKH) in Moscow were also shared on Facebook, Twitter and Google+. in September 2016; PATA Travel Mart in Jakarta in September 2016; JATA Tourism • Creatives designed and posted on Expo in September 2016; Top Resa in Social Media Accounts for promotion Paris in September 2016; Incentive Travel of the International Tourism Mart and Conventions, Meetings Asia Tourism organized in Manipur. Event (IT&CMA) in Bangkok in September • Photographs of inauguration of 2016; ITB Asia in Singapore in October Ministry of Tourism’s stand at the 2016; IMEX America in Las Vegas, USA 36th India International Trade Fair in October 2016; TTG Incontri Tourism at Pragati Maidan, New Delhi were Trade fair in Rimini in October 2016; Taipei shared on the social media channels of International Travel Fair in November 2016; the Ministry of Tourism. World Travel Market (WTM) London in
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November 2016; China International Travel was the 2nd most talked about destination at Mart (CITM) in November 2016; IBTM WTM London 2016. Barcelona in November/December 2016; ILTM Cannes in December 2016 amongst 9.8 Marketing through Overseas Offices others. ThisMinistry, Government of India, through its 14 offices overseas endeavours 9.7.1 World Travel Market (WTM) London 2016 to position India in the tourism generating India participated at the World Travel markets as a preferred tourism destination, Market, one of the largest international to promote various Indian tourism products events of the travel and tourism industry vis-à-vis competition faced from various held in London from November 07 – 09, destinations and to increase India’s share 2016 as ‘Official Premier Partner’. The of the global tourism market. The said exhibition was officially inaugurated objectives are met through an integrated by the Hon’ble Minister for Tourism & marketing and promotional strategy and a synergised campaign in association with Culture (Independent Charge) Dr. Mahesh the Travel Trade, State Governments and Sharma along with Mr. Simon Press, Senior Indian Missions. The specific elements of Exhibition Director World Travel Market promotional efforts undertaken overseas on November 07, 2016. include advertising in the Print & Electronic The Indian delegation comprised Chief Media, participation in international Fairs Ministers, State Tourism Ministers, & Exhibitions, organising Know India dignitaries of States & Union Territories, Seminars, Workshops, Road Shows & India industry partners and officials of the Ministry Evenings, printing / production of Brochures of Tourism, Government of India. Around and Collaterals, Brochure Support/Joint Advertising with Travel Agents / Tour 42 co-exhibitors/ partners including State Operators/Indian Missions/ Airlines etc., / Union Territory Tourism departments, inviting the Media and Travel Trade to tour operators, hoteliers, resort owners, Air visit the country under the Hospitality India, IRCTC, ITDC, and other stakeholders Programme, etc. co-exhibited from the India Pavilion to showcase their diverse destinations, tourism 9.9 Promotional Activities Undertaken for products and services respectively. Overseas Promotion The presence of India as Official Premier This Ministry, undertook a series of Partner was prominent in and around the promotional initiatives to aggressively venue in the form of on-site and on-line promote tourism to India. branding including social media, print and electronic promotions through WTM 9.9.1 Road Shows and Know India Seminars collaterals etc. woven around the theme As part of the promotional initiatives “India - The Land of Eternal Heritage”, and undertaken, Road Shows were organised at important forums such as Seminar on in important tourist generating markets Responsible Tourism, Wellness Tourism overseas with participation of the different Seminar, UNWTO Ministers’ Summit on segments of the travel industry. The road ‘Tourism and Security: Promoting Safe and shows comprise presentations and one–to– Seamless Travel’ etc. Activities such Mehendi, one business meetings between the trade turban tying, cultural performances etc. delegation from India and the travel trade were also organised to highlight India as in the respective countries. During the year a preferred destination and to showcase 2016 – 17, Road Shows were organized in India’s rich cultural heritage. According to collaboration with various trade associations an online article by Travel Weekly UK, India in the following cities:
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May 24, 2016 - Beverly Hills, Los Angeles, Nairobi, Kenya USA Cairo, Egypt May 25, 2016 - Orange County, Los Angeles, Yangon, Myanmar USA Madrid, Spain May 26, 2016 - Seattle, USA Beirut, Lebanon Seoul , Korea May 31, 2016 - Vancouver, Canada Bogota, Colombia June 02, 2016 - San Francisco, USA 9.9.3 Outdoor Publicity October 17, 2016 – Helsinki, Finland For greater visibility of “Incredible India”, October 19, 2016 – Stockholm, Sweden outdoor advertising campaigns including advertising at airports and on buses / trams, October 20, 2016 – Copenhagen, Denmark hoardings & billboards have been undertaken October 24, 2016 - Warsaw at prominent places in the important cities including Finland, Denmark, Paris, October 26, 2016 - Prague Barcelona, London, Los Angeles, Vancouver, Toronto, Venice, Moscow, Tokyo, Busan, October 27, 2016 – Vienna Seoul, Sendai, Korea, Nagoya, Kyoto, November 29, 2016 – Guadalajara, Mexico Roppongi, Taipei City, Osaka, Taiwan, Daegu, Singapore, Rome, Milan, Thailand, December 01, 2016 – Mexico City Malaysia, Abu Dhabi, Sydney, Canberra, In addition, the Road shows were also Perth, Melbourne, Adelaide, Brisbane etc. organized by the ITOs overseas in collaboration with Airlines and other 9.9.4 Printing of Brochures stakeholders. Besides, India Tourism Tourist publications have been printed in Offices Overseas also organized Know India foreign languages, by the overseas offices, Seminars in Pretoria, Johannesburg, Durban, to meet the requirements of the markets Rome, Milan, Torino, Thessaloniki, Malta, under their jurisdiction. These include Bari, Napoli Athens, Vancouver, Paris, Bulgarian, Chinese, Dutch, French, Greek, Krakow, Stuttgart , Düsseldorf , Frankfurt, Italian, Japanese, Korean, Portugese, Belgrade , Tel Aviv, Warsaw, Hamburg, Polish, German, Russian, Spanish, Swedish, Baku, Tashkent, Sofia, Ottawa, Toronto, Norwegian, Finnish, Danish, Arabic and Montreal, Mestre, Torino, Napoli, Calgary, Taiwanese. Torino, Firenze, Paphos, Cairo, Aman, Kuwait, Sydney, Auckland, Wellington, 9.10 Other Activities for promoting tourism Plymouth, Rio de Janerio, Antwerp, Brugge in International Markets , Oslo, Helsinki , Gothenburg, Copenhagen, Hiroshima, Tokyo, Sapporo, Busan, Daegu, 9.10.1 2nd International Day of Yoga (IDY): Daejeon, Suwon City, Taipei, Brazil etc. The Ministry of Tourism celebrated the 02nd International Day of Yoga on 21st June 2016 9.9.2 Food Festivals by hosting a MEGA FAM Tour for a group of For promotion of Indian Cuisine, which is an 48 foreign delegates from June 20th to 30th, integral component of the Indian Tourism 2016. The FAM consisted of Tour Operators/ product, support has been extended to Travel Agents/ Media Persons/ Opinion Indian Food Festivals by sponsoring Indian Maker/ Scholar from 19 countries which Chefs for the food festivals organized in the are source markets for promotion of Yoga following countries: and Wellness. This group of 48 delegates
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was split into 2 groups of 24 delegates each The Conclave was inaugurated by Dr. Mahesh which participated in the IYD celebrations Sharma, Hon’ble Minister for Tourism and in Delhi and Chandigarh on June 21, 2016 Culture (IC) on 02nd October, 2016 presence respectively. Both the groups then merged of Most Venerables, Supreme Patriarchs, in Rishikesh and visited wellness & spiritual Mahatheros, High priests of highest orders centres in Haridwar, Rishikesh, Trivandrum, from countries such as Cambodia, Vietnam, Cochin, Neyyar (Kerala), Puducherry and Myanmar, Sri Lanka, Indonesia and Chennai. Malaysia, foreign diplomats, foreign media etc. The inaugural session was also addressed The India Tourism Offices Overseas also by Hon’ble Vice Tourism Minister of Sports celebrated IDY 2016 in collaboration with and Tourism, Government of the Kingdom of the Indian Missions which included yoga Thailand; Hon’ble Speaker of the Parliament sessions by renowned Yoga gurus and other of Sri Lanka; President, Indian Council for related activities, Incredible India branding, Cultural Relations, New Delhi and Executive distribution of yoga kits at some of the Director, United Nations World Tourism venues etc. Organization (UNWTO). The Conclave also honoured ASEAN as the “Guest of Honour” 9.10.2 5th International Buddhist Conclave 2016 partner. Ministry of Tourism, Government of India, The State Governments of Gujarat, Madhya in collaboration with the State Governments Pradesh and Telangana offered Post Conclave of Uttar Pradesh and Bihar organized the familiarization tours to the international 5th International Buddhist Conclave 2016 in delegates to showcase and promote Buddhist Delhi, Varanasi, Sarnath and Bodhgaya from sites in their States. 02nd to 06th October, 2016. The overall theme for the 05th International Buddhist 9.10.3 Festival of India in Australia: Conclave was ‘India, the Land of Buddha’. The Ministry of Tourism, Govt. of India About 258 delegates from around 39 extended support to the Festival of countries viz. Australia, Austria, Bangladesh, India in Australia. Dr. Mahesh Sharma, Bhutan, Cambodia, China, Cyprus, Czech Hon’ble Minister of Tourism & Culture Republic, Denmark, Estonia, Finland, (IC), Government of India, addressed the France, Germany, Greece, Hungary, gathering on 18th September, 2016 and Indonesia, Italy, Japan, Korea, Laos, Malaysia, spoke about India as a tourist and cultural Mongolia, Myanmar, Nepal, Netherlands, destination and on relations between India Norway, Poland, Russia, Singapore, and Australia and projected India as a ‘365 Slovakia, South Africa, Spain, Sri Lanka, days destination’ during the press meet. Sweden, Taiwan, Thailand, U.K, U.S.A. and Over 1800 people attended the event. A gala Vietnam; consisting of Tour Operators, reception and concert was organised at the Travel Agents, Journalists, Travel Writers, Sydney Opera House which highlighted the Bloggers, Buddhist Scholars, Monks and unique aspects of each distinct genre through dance and music, Indian and western musical Opinion Makers attended the Conclave. The traditions and through poetry and prayers. invited delegates also included high priests of Buddhist order, Buddhist Scholars and Ministry of Tourism provided support monks from all over the world. Invitation towards the Signature events and undertook was also extended to Tourism Ministers outdoor branding in six main cities in and heads of the National Tourism Boards Australia viz. Sydney, Brisbane, Melbourne, of ASEAN and SAARC Nations (except Adelaide, Canberra and Perth during the Pakistan). Festival of India in Australia. Ministry of
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Tourism also extended hospitality to 2 senior 9.11 Assistance to Service Providers under journalists, as part of Festival of India event. the Market Development Assistance Ministry of Tourism, through India Tourism Scheme (MDA) Scheme Office Sydney provided support towards the Under the Market Development Assistance Signature Events organised by the Indian Scheme, the Ministry provides financial Mission in six main cities in Australia viz. support to approved tourism service Sydney, Brisbane, Melbourne, Adelaide, providers (i.e. hoteliers, travel agents, tour Canberra and Perth during the period of the Festival. ITO Sydney undertook outdoor operators, tourist transport operators, etc.), on buses, trains, maxi bus, mega and mega for undertaking the following tourism trams and Hon’ble Minister for Tourism & promotional activities overseas: Culture (IC) flagged off the Incredible India branded bus in Sydney on 18th September, a) Sales Tours, Participation in Travel 2016. During all signature events, Incredible Fairs/Exhibitions and Road Shows India standees/banners and media wall were b) Production of Publicity Material for placed at prominent locations, promotional promoting Indian tourism destinations material distributed and information and products disseminated. Ministry of Tourism also extended hospitality to 2 senior journalists, Tourism Departments of all State and Union as part of Festival of India event. Territories (UTs) are also eligible for benefits India Tourism Offices overseas also under the MDA Scheme for participating in supported various promotional events Travel Fairs/Exhibitions and Road Shows organised by the Indian Missions. held overseas.
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9.12 Familiarization Tours under the a vast range of attractions. These invited Hospitality Programme guests are able to get first hand information One of the important elements of the / knowledge of the Indian tourism product Marketing Strategy and Plan of this Ministry during their familiarization tours. is the Hospitality Programme, under These guests were also invited to cover which this Ministry invites Travel Writers, important events in India, including the Journalists, Photographers, Film / TV Teams, Travel agents and Tour Operators, Agencies Global Exhibition on Services (GES- promoting Incentive / Convention Travel, INDIA), Global MICE Travel Mart, 2nd Opinion Makers / Dignitaries / Celebrities / International Day of Yoga, Kerala Travel Speakers and Door Prize / Contest Winners, Market, 5th International Buddhist through the Indiatourism offices overseas, to Conclave, 9th Convention India Conclave effectively project India as an attractive multi- and International Tourism Mart at Imphal, dimensional tourist destination offering Manipur etc.
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Chapter-10 International Cooperation
For development and promotion of tourism, 10.1. MOUs / Agreements signed in the field the Ministry of Tourism engages in various of Tourism Cooperation: consultations and negotiations with the a) An MOU was signed in the field international organisations such as United of tourism cooperation between Nations World Tourism Organization (UNWTO); the Government of the Republic of Economic and Social Commission for Asia India and the Ministry of Tourism, Government of the Republic and the Pacific (ESCAP); Association of South of Maldives for strengthening East Asian Nations (ASEAN) and South Asian cooperation on 10thApril 2016 during Association for Regional Co-operation (SAARC) the visit of Hon’ble President of etc. Consultations and negotiations with other Maldives to India on 10th & 11th April countries are held for signing of Agreements 2016. / Memorandum of Understanding (MoU) for b) An MOU was signed in the field of bilateral/multilateral cooperation in the field of tourism cooperation between the tourism. Government the Republic of India and the Government of the State of Qatar Following are the key activities undertaken in the for strengthening cooperation on 5th area of International Cooperation during 2016 – June 2016 during the visit of Hon’ble 17: Prime Minister of India to Qatar.
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c) An MOU was signed in the field of 10.2 Joint Working Group Meetings: tourism cooperation between the a) The 1st India- Cambodia Joint Government the Republic of India and Working Group Meeting on Tourism Government of The Republic of South Cooperation was held in New Delhi on Africa on 8th July 2016 in Pretoria, 28th April 2016. Both sides exchanged South Africa during the Hon’ble views for establishing a mechanism to Prime Minister of India visit to South encourage exchange of information Africa. and data related to tourism resources and tourist arrivals to understand d) An MoU was signed in the field of the dynamics of the tourism sector Tourism cooperation between the in each other’s country, as well as the Government the Republic of India requirements and expectations of and The Government of the Kyrgyz overseas travellers from both countries. Republic represented by the Ministry b) The 2nd India – Sri Lanka Joint of Cultural, Information and Tourism Working Group Meeting took place Cooperation on 20th December 2016 in Colombo, Sri Lanka, on 23rd in New Delhi during the Hon’ble June 2016. Both sides exchanged President of the Kyrgyz Republic visit views on possibilities of technical to India. and professional cooperation
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which could be further explored for at New Delhi. Both sides discussed exchange of experience in the areas strengthening of tourism cooperation of promotion, marketing, Human between both countries. Resource Development in the tourism b) A meeting on travel and tourism field and also discussed promotion of partnership between India & US Ramayana Trail and Buddhist Circuit was held to discuss the work plan for strengthening tourism in both ahead of 2nd India –US Strategic and countries. Commercial Dialogue (S&CD) on c) The Ministry of Tourism participated 29th August 2016 in New Delhi. Travel in the 1st India-Japan Joint working and tourism has been incorporated as a new work stream under the Group/ India-Japan Tourism Council Commercial Track of S&CD. on 25th October 2016 at Hotel Lalit, New Delhi. c) The Ministry attended the plenary meeting and breakout session of 2nd 10.3 List of Bi-lateral and other Meetings: India –US Strategic and Commercial a) A meeting was held between Dr. Dialogue (S&CD) meeting which took Mahesh Sharma, Hon’ble Minister for place on 30th August 2016. Culture and Tourism (IC) & Minister d) The Ministry of Tourism hosted the of State for Civil Aviation and Hon’ble BRICS Convention on Tourism at Andrew Rob, MP, Special Envoy for Khajuraho, Madhya Pradesh on 1st Trade, Australia on 5th May 2016 and 2nd September 2016. The two days
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event was attended by representative 10.4 Other Important participations and from Russia, India, China and South representations: Africa, including stakeholders and a) 103rd Session of the UNWTO provided a platform for exchange of Executive Council, Madrid, Spain ideas for promotion of intra BRICS from 9th to 11th May 2016. tourism. b) 28th Joint Meeting of the UNWTO e) A review meeting to discuss the Regional Commission for East Asia and Pacific and the UNWTO tourism work plan 2017 between Commission for South Asia (CAP- India and USA was held in Ministry of CSA) & Conference on Tourism & Tourism, Government of India, New Technology held in Nara, Japan from Delhi on 29th September 2016. Both 2nd to 4th June 2016. side discussed and shared principles c) 1st Meeting of the Joint Working under the proposed tourism work plan Group (JWG) on HRD, Education and 2017 and beyond. Culture led by ICCR held at Kabul, f) A meeting on optimum utilization of Afghanistan on 20th June 2016. Visitors’ Centers at Ajanta & Ellora d) PATA Executive Board Meeting in was held in Ministry of Tourism, Jakarta, Indonesia from 9th to 11th Government of India on 17th September 2016. November 2016. Representatives from e) 104th Session of UNWTO Executive MTDC, JICA and ASI attending the council in Luxor, Egypt on 31st meeting. October & 01st November 2016.
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Chapter-11 North-Eastern Region and Jammu & Kashmir- Special Emphasis
North Eastern Region: These attractions and the people of the 11.1 North East Region of India comprises eight region constitute the tourism resources at States namely Arunachal Pradesh, Assam, large. Manipur, Meghalaya, Mizoram, Nagaland, The Ministry of Tourism provides special Tripura and Sikkim. The location of the emphasis on the development and region is strategically important as it has promotion of tourism for North Eastern international borders with Bangladesh, States. Space on complimentary basis is Bhutan, China and Myanmar. provided to the North Eastern States, in the The North Eastern Region, with its magical India Pavilions set up at major International and stunning natural beauty, challenging Travel Fairs and Exhibitions, including rivers and mountains, Buddhist monasteries WTM in London, ITB in Berlin, etc. to give situated in serene natural environment, these States an opportunity to showcase exotic flora and fauna, rare orchids, and promote their tourist products in the indigenous sports, unique tribal culture, folk international source markets. dance and music offers invaluable resources for the development of tourism. The region The Ministry of Tourism also provides is endowed with diverse tourist attractions Marketing Development Assistance (MDA) and each State has its own distinct features. to tourism service providers approved The attractions are scattered over the entire by Ministry of Tourism for undertaking region and are largely located in remote promotional activities overseas and also areas within highly fragile environment. in India. However, this assistance has been
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relaxed and is also extended to State Govt. Imphal approved tourism service providers from The 5th International Tourism Mart was North Eastern Region. organized from 23rd to 25th November, Familiarization (FAM) Tours to the North 2016 at Imphal in Manipur. The objective of the Tourism Mart was to showcase Eastern Region are arranged for Travel the tourism potential of North Eastern and Media Representatives from Overseas States of India at the international level. to the States in the regions on a regular The International Tourism Mart 2016 was basis under the Hospitality Scheme of this formally inaugurated at the City Convention Ministry. Centre, Imphal on 24th November, 2016 by This Ministry provides financial assistance Shri Okram Ibobi Singh, Chief Minister of to North Eastern States which includes Manipur. 49 International delegates from 29 assistance for development of tourist countries participated in ITM -2016. infrastructure, promotion of fairs/festivals B2B meetings between the seller delegates and tourism related events in the region, from the North Eastern Region and West information technology related projects, Bengal and buyer delegates from overseas publicity campaigns, market development and other regions of the country were held as assistance, human resource development, part of ITM on 25th November, 2016. These tourism promotion and marketing etc. meetings were aimed at establishing business development between the tourism fraternity 11.2 International Tourism Mart (ITM-2016) of the region with their counterparts from
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other regions of the country and also foreign delegates. with other countries, with the objective of promoting tourism and increasing tourist 11.3 TV Campaigns on the North-East arrivals to the North East Region. In addition Region: to the business interactions and technical TV Campaigns were released on Doordarshan sessions, the International Tourism Mart in June 2016 and November 2016 to promote 2016 gave the participating delegates a feel tourism to the North East Region. of the traditional dance forms through the cultural performance of North Eastern States. 11.4 Infrastructure projects: The North Eastern States also presented Projects sanctioned for North Eastern small souvenirs from each of the states to the Region under various themes of Swadesh international delegates participated in ITM Darshan during 2016-17 (up to December, 2016. FAM tours were also organised for the 2016) are as follows:
Sl. State Name of the Amt. Sanctioned Amount Released Name of the Project No. /UT Circuit (Rs. in Crore) (Rs. in Crore) 1 Meghalaya North East Development of Umium (Lake View), U Lum 99.13 19.83 Circuit Sohpetbneng Mawdiangdiang – Orchid Lake Resort, Meghalaya. 2 Manipur Spiritual Development of Spiritual Circuit – Shri Govindajee 53.80 10.76 Circuit Temple, Shri Bijoy Govindajee Temple – Shri Gopinath Temple – Shri Bungshibodon Temple – Shri Kaina Temple, Manipur. 3 Sikkim North East Development of Tourist Circuit Linking Singtam 95.32 19.06 circuit – Maka-Temi-Bermoik Tokel-Phongia-Namchi – Jorthang-Okharey-Sombaria-Daramdin-Jorethang- Melli (Exit) in Sikkim. 4 Nagaland Tribal circuit Development of Tribal circuit (Mokokchung – 99.67 19.93 Tuensang-Mon) in Nagaland
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Jammu & Kashmir: 11.6 TV Campaign on the State of Jammu & Kashmir 11.5 Similar to the North Eastern Region, this TV Campaign was released on Doordarshan Ministry is committed to the development in June 2016 to promote tourism to the State and promotion of tourism in the Jammu & of Jammu & Kashmir. Kashmir and all efforts are made to ensure 11.7 Infrastructure projects that these regions emerge as the leading Projects sanctioned for Jammu and Kashmir tourism destinations for domestic and (J&K) under the Himalayan Circuit theme international visitors in the country. of Swadesh Darshan during 2016-17 (up to December, 2016) are as follows:
Sl. Amt. Sanctioned Amount Released Name of the Project No. (Rs. in Crore) (Rs. in Crore) 1 Integrated Development of Tourism Infrastructure Projects in the State of 82.97 16.59 J&K. 2 Integrated Development of Tourist Facilities at Jammu- Rajouri-Shopian 96.38 19.28 -Pulwama under Himalayan Circuit theme in J&K. 3 Integrated Development of Tourist Facilities under the Construction of Assets 98.70 19.74 in lieu of those destroyed in Floods in 2014 under PM Development Package for J&K 4 Integrated Development of Tourist facilities at Mantalai- Sudhmahadev- 97.82 19.56 Patnitop under Himalayan Circuit Theme in J&K. 5 Integrated Development of Tourist Facilities at Anantnag- Kishtwar- 96.39 19.28 Pahalgam – Daksum – Ranjit Sagar Dam under Himalayan Circuit Theme in J&K. 6 Integrated Development of Tourist Facilities at Gulmarg-Baramulla-Kupwara- 96.93 19.38 Leh Circuit under Himalayan Circuit Theme in J&K.
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Chapter-12 India Tourism Development Corporation (ITDC)
12.1 Introduction service-oriented business activities like India Tourism Development Corporation consultancy and execution of tourism and (ITDC) is a Public Sector Undertaking under engineering projects, human resource administrative control of the Ministry of development consultancy in hospitality Tourism. Incorporated on October 1, 1966, sector, event management and mounting of ITDC played a key role in the development Son-et-Lumeire (SEL) Shows, etc. of tourism infrastructure in the country. With the changing economic and business Apart from developing the largest hotel scenario, the corporation is in the process chain in India, ITDC offered tourism related of strengthening all business verticals to facilities like transport, duty free shopping, increase its turnover and profitability and entertainment, production of tourist publicity to position ITDC as one stop solution for literature, consultancy etc. travel, tourism and hospitality needs. ITDC has played a committed and pivotal social role in the development of tourism 12.2 Organizational set -up infrastructure in backward areas, thereby The present organizational set-up at the trying to promote regional balance. corporate level comprises Chairman & Managing Director , Director (Commercial After the disinvestment of 18 hotels, ITDC and Marketing), Director (Finance) and consolidated its remaining activities and heads of business groups viz. Ashok Group of restructured itself to take up diversified Hotels, Ashok Events Management, Ashok
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International Trade, Ashok Travel & Tours, under “Fastest Growing Miniratna” title. The Corporate Marketing and Public Relations, award was presented by Hon’ble Dr. Mahesh Ashok Institute of Hospitality & Tourism Sharma, Minister of State for Tourism & Management and Ashok consultancy and Culture (IC) and Minister of State for Civil Engineering Services Division supported by Human Resource Management, Aviation. Besides Director (C&M) has been Finance & Accounts, Vigilance & Security, awarded the Best Professional in Business Administration and Secretarial etc. Development Tourism by Pacific Asia Travel Writers Association (PATWA) and 12.3 Network of ITDC Services GM (Corp. Mktg. & Sales) awarded as Best The present network of ITDC consists of Marketing Professional. ITDC was felicitated 8 Ashok Group of Hotels, 7 Joint Venture by Dun & Bradstreet for completing 50 Years Hotels out of which five hotel units are in of glorious services in the field of travel, operation, 1 Restaurant, 11 Transport Units, 9 Duty Free Shops at airport / seaport, 2 tourism and hospitality in the year 2016. Sound & Light Shows and 3 Catering Outlets. ITDC is also managing a Hotel at Bharatpur 12.4 Subsidiary Companies and a Tourist Complex at Kosi. Details below indicate ITDC’s investment of ITDC has been awarded with the 7th Dalal Rs. 11.12 crores in the paid up capital of seven Street Journal’s Best PSU Award for 2015 subsidiary companies as on 31.03.2016:
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ITDC’s 12.6 Pattern of Shareholding Subsidiary Companies Investment (Rs. in crores) ITDC is a listed company with total Market MP Ashok Hotel Corporation Ltd. 0.82 Capitalisation of Rs. 1940 Crore as on 31.03.2016. The Authorised and Paid-Up Capital of the Utkal Ashok Hotel Corporation Ltd. 4.69 Corporation as on 31.03.2016, stood at Rs. 150.00 Ranchi Ashok Bihar Hotel Corporation Ltd. 2.50 crores and Rs. 85.77 crores respectively. The Assam Ashok Hotel Corporation Ltd. 0.51 pattern of shareholding is indicated below:- Pondicherry Ashok Hotel Corporation Ltd. 0.82 Donyi Polo Ashok Hotel Corporation Ltd. 0.51 Government 87.03% Punjab Ashok Hotel Company Ltd. 1.27 Indian Hotels Ltd. 7.87% Total 11.12 Banks & Financial Institutions 4.01% 12.5 Capital Structure Other Bodies Corporate 0.14% The details are as under:- (Rs. in crores)
2014-15 2015-16 General Public, Employees & Others 0.95% Authorized Capital 150.00 150.00 12.7 Financial Performance Paid up Capital 85.77 85.77 The key figures relating to financial performance Reserves & Surplus 239.28 246.35 of the Corporation for the last Five years are Net Worth 325.05 332.12 tabulated below:
(Rs. in crores)
2011-12 2012-13 2013-14 2014-15 2015-16
Turnover 423.06 440.64 469.58 504.19 465.69
Profit before Tax 22.02 5.48 11.93 38.95 32.42
Profit after Tax 8.54 2.99 9.42 34.37 22.55
Foreign Exchange Earnings 20.38 19.73 15.87 12.99 17.95
ITDC declared 15% dividend amounting to 12.9 Memorandum of Understanding (MoU) Rs 12.86 crores for the financial year 2015-16. The MOU for the year 2016-17 was signed Annual Accounts for the financial year 2015- between the Ministry of Tourism and ITDC 16 were completed in time and Annual General envisaging targets for financial and non- Meeting (AGM) was also held before stipulated Financial (Dynamic, Sector-specific and time. Enterprise-specific) parameters.
12.8 Plan Schemes 12.10 Ashok Group of Hotels For the financial year 2015-16, the revised The Ashok, New Delhi won various awards budget estimates for capital outlay is Rs and accolades : 38.57 crores which includes Rs. 36.67 crore towards renovation /improvement in hotels/ • National Tourism Award – Best Hotel restaurants. Based Meeting Venue 2014-15
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• Hospitality India Award – Best MICE of the Year Award was won by Chef Hotel 2016 Jitender.
• Hospitality India Award – Best • Executive Chef MU Kasture won Banquet Manager 2016 the National Tourism Award 2014- • Safari India – South Asia Travel 15 for “Best Chef” in 4 star, 5 star, 5 Awards 2016: “Best Professional in star deluxe, Hertitage Classic Grand Business Development.” Category Hotels.
• Safari India – South Asia Travel • Assoc of Hospitality Professionals – Awards 2016: “Best Professional in won Gold in Indian Sweets – Sh Dalbir Food & Beverage.” Singh.
Chefs of ITDC participated in many • Association of Hospitality International Food Festivals hosted at Kenya, Professionals – won Silver in North Morocco, Lebanon, Spain, Myanmar, Egypt, Indian Cuisine – Sh. Jai Kishan. Columbia, Also Chef Gaurav Malhotra accompanied the team for Road Show of • Association of Hospitality Ministry of Textiles at Paris, France. Professionals – won Silver in Int’l Cuisine – Sh Naveen Mathur. Chefs of ITDC also won various awards in The Ashok played host to various prestigious different contests: functions and conferences some of which • In 13th Edition of Annual Chef Award are ACOS-2016 Oncology Conference, Delhi 2016 – Golden Hat Award was won Opthalmological Society, Civil Services Day 2016, by Chief Executive Chef of The Ashok Directorate of Film Festivals, Indian Olympic Shri Rajan Loomba and Kitchen Artist Association, IASOWA, ICSSR and many more.
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Hyderabad House catered to many Successful renewal of ISO 22000 Certificate prestigious events. Hon’ble Prime Minister of India for the kitchens at The Ashok, Hotel Samrat, hosted State dignitaries from various countries Hotel Janpath, Hotel Kalinga Ashok, Vigyan like President of Maldives, Duke & Duchess Bhawan and Hyderabad House was undertaken. of Cambridge, Srilankan PM, Thailand PM, ISO Certifications of Kitchens of other hotels are Myanmar PM, Egypt PM, Nepal PM, Afghanistan within their validity term. PM, Singapore PM, New Zealand PM, British PM, Israel PM, Qatar President and Indonesian To celebrate important events and exhibit President. In addition, Hyderabad House also the fineries of gastronomy, various Food Festivals made catering arrangements for many VIP events and promotions were organised. Some of these are: at Jawaharlal Nehru Bhawan • Navratra Food Festival, Shahi Gulnaar In addition, the National Tourism Award Festival and Biryani & Shorba Festival Function was also held at Vigyan Bhawan on 30th at Hotel Janpath July, 2016 which was organised by ITDC. • Biryani and Kebab Festival at Hotel Make My Trip conferred the award of a Star Kalinga Ashok, Bhubaneswar Partner Hotel for the Year 2016 to Janpath Hotel. Hotel Janpath hosted important groups from Indian • Kebab & Sizzler Promotion at Hotel Chambers of Commerce, Dental Council of India, Jammu Ashok, Jammu Air India, Rashtriya Sanskrit Mahotsava, etc. 12.11 Ashok Events Renovation work of rooms and / or Public Ashok Events manages Events, Conferences Areas at The Ashok and the Samrat Hotel is being and Exhibitions etc. both within the country undertaken. and abroad. Over the years, it has established
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itself as a preferred professional conference • International Tourism Mart for the organizer and a leading Event Manager with a North Eastern Region at Manipur by client base that includes Govt. Departments, Ministry of Tourism. Ministries, Public Sector Undertakings, • Central Vigilance Awareness Organizations and others. Conference of CVC, addressed by the Some of the major events handled by Ashok Hon’ble Prime Minister of India. Events during the year include: • National Awards by the Minister of Social Justice & Empowerment. • “National Tourism Awards 2014-15” by Ministry of Tourism. Ashok Events through its Event Management activities also contributes significantly in • “Rajasav Gyan Sangam” Conference generation of business for other ITDC chaired by Hon’ble Prime Minister of verticals that include Hotels, Travels & India. Tours etc. • Warm send off to India Contingent to Rio Olympics by Hon’ble Prime 12.12 Ashok International Trade (AIT) Minister of India. The AIT Division of ITDC provides duty • CABE meeting by Ministry of HRD. free shopping facilities to international travellers. ITDC is making concentrated • Bharat Parv – a week long celebrations efforts to consolidate its duty free business at organized by the Ministry of Tourism, the seaports. Recently ITDC has commenced GOI at India Gate Lawns. Duty Free operations at Kakinada Seaport, • Ministry of Textiles event in Paris. thereby taking its tally of seaport shops • “Civil Services Day 2016” chaired by up from 8 to 9 shops. The other seaports Hon’ble Prime Minister of India. wherein we are operating duty free shops • INDOSAN – India Sanitation are Kolkata, Haldia, Chennai, Mangalore, Conference by the Ministry of Visakhapatnam, Goa, Paradip & Mumbai Urban Development and Ministry of Seaports. In addition, ITDC is also operating duty free shop at Coimbatore airport. The Drinking water and sanitation. plans are underway to operationalise the • International Buddhist Conclave Duty Free Shop at Krishnapatnam Seaport 2016 by Ministry of Tourism at Delhi, at the earliest. Varanasi and Bodhgaya. In Future, ITDC plans to open duty free • BRICS Convention on Tourism by shops at Tuticorin, Kandla and JNPT Ministry of Tourism at Khajuraho. seaports. • NITI Aayog Lecture series “Transforming India” A number of cities are in line for either converting existing airports into • Incredible India Tourism Investor’s international airports or for developing green Summit 2016 by Ministry of Tourism. field airports. AITD will continue to keenly • International Conference on following these business opportunities and Arbitration in India by NITI Aayog bid for concession rights of duty free shops inaugurated by the Hon’ble President at small airports. of India and Valedictory by the Hon’ble Prime Minister of India. 12.13 Ashok Travels & Tours (ATT) • International Conference on “No The travel wing of ITDC - Ashok Travels Voters to be left behind” by the & Tours (ATT) is the pioneer in the travel Election Commission of India. trade providing unmatched services like air
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ticketing, tourist transportation package 12.15 Sound and Light Shows tours, cargo delivery etc. for more than five The first ever Sound & Light Show at Red decades. Fort was organized by ITDC about 45 years ATT is an IATA approved travel agency and ago. Since then many shows have been is also a member of various travel and tourism mounted in the country. In last few years lots organisations. It has Pan-India presence of innovations in the technology as well as with a network of four IATA offices at Delhi, methodology has been adopted in mounting Kolkata, Bangalore and Chennai and seven the Sound & Light Shows. ITDC completed transport branches at Mumbai, Varanasi, shows at Ross Island, Andaman & Nicobar; Aurangabad, Hyderabad, Guwahati, Patna Shilpgram in Deoghar, Jharkhand and Dhauli and Ranchi. In its continuous process to in Bhubaneswar, Odisha. Recently, a show provide new and superior products, ATT based on projection mapping technology has introduced several fresh tour packages has been completed at Kankedam in Ranchi. for its clients. The shows at Dal Lake, J&K and Tilyar Lake, Rohtak; Haryana are also likely to be 12.14 Public Relations & Culture Division completed this year. The show at Konark Odisha is expected to be ready by April 2017. Public Relations & Culture Division Basic works for show at Diu Fort has also continued its mandate to promote and started. maintain the image of the Corporation in the right perspective. Constant liaison with Govt. of Gujarat has shown lot of interest in the media and organizing of press meets and SEL division of ITDC and assigned work at interviews ensured positive coverage and Champaner, Sarkhej Roza. Another two sites good feedback of new initiatives. Hospitality at Dwarka and Sabarmati River Front have as extended to VIPs and CIPs has also been also been identified for the show. appreciated and suitable mileage received Architectural illumination of four from the media. monuments in Sarnath, Varanasi namely On the cultural front, co-ordinated several Manmahal Ghat in Banaras, the Dhamekh events at The Ashok. These consisted of fairs, Stupa, Choukhandi Stupa and Tomb of Lal trade events including award functions. Khan in Sarnath has been done with dynamic “Azamgarh Festival” a cultural festival was lighting concept. Three temples in Dwarka organized at Amphitheatre from 14-18 namely Dwarkadhish Temple, Rukmani October, 2016 in coordination with ITRHD Temple and Samudranarayan Temple shall where craftsmen displayed their products also be illuminated by the Division for Govt. and musical performances took place for of Gujarat using the funds allocated by three evenings and was well appreciated. Ministry of Tourism, Govt. of India under Swadesh Darshan Scheme. ITDC organized a grand function for Golden Jubilee on 18th October, 2016 to mark the Upgradation of Sound & Light Show at completion of successful 50 years of ITDC in Cellular Jail, Port Blair and a show at Havelock Convention Hall of the Ashok. Island is also likely to be assigned to ITDC, by Andaman and Nicobar Administration. The highlights of the evening were a 50 Kg. 5 storey cake with 50 ingredients made by All State Tourism Departments were 50 employees and live entertainment and informed about the modified guidelines for cultural performance by renowned artists. assistance to Central Agencies for Tourism
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infrastructure works which will now cover (f) Development of Prachi River the up gradation of the shows and to Front , Deuli. provide assistance even for the operation (g) Development of Maa Mangla and maintenance for the first three years (Mausi Maa) Temple. to encourage and promote the evening activities including the Sound & Light 2. Development of Ranchi – Saraikela- Shows. Many State Govts. have shown their Kharsawan- Purbi Singhbhum Mega interest. The detailed project reports for Circuit in Pinjore Garden in Haryana and Puttaparthy Jharkhand comprising of following sites : in Andhra Pradesh have been prepared and the sanctions are likely to be issued. (a) Jonha Fall (b) Hundru Fall 12.16 Ashok Consultancy and Engineering Services (c) Jagannath Temple The Ashok Consultancy and Engineering (d) Chutia Ram Mandir Services Division mainly undertakes the execution of Tourism Infrastructure (e) Lower Chutia River Projects, consultancy services to Ministry (f) Pahadi Mandir of Tourism and State Tourism Departments , Engineering works/ up gradation and (g) Line Tank renovation of ITDC and Joint Venture (h) Dassam Fall hotels. (i) Sun Temple The division is, presently, involved in various Tourism Infrastructure projects like : (j) Integrated Religious Place at Dulli 1. Infrastructure Development at Puri, Shree Jagannath Dham- Ramchandi- (k) Bundu Pond Prachi River Front at Deuli- Dhauli (l) Doranda Mazaar under Mega Circuit (For Nabakalebar – 2015) in Odisha comprising of (m) Rani Chaun following : (n) Hatia Dam (a) Construction of Tourist (o) Mc-Cluski Gunj Pond Facilitation Centre at Puri. (p) Khallari Pond (b) Development of Beach at Shree (q) Harihar Mela Jagannath Dham at Puri. (r) Sati Ghat Mela (c) Development of Shree Jagannath Vishram sthali (Multi (s) Pundag Temple Purpose Hall with Rooms and (t) Illumination work at Shaheed Amphitheatre) Smarak (d) Development of Gundicha (u) Illumination work at Deori Temple. Mandir (e) Development of Ramchandi (v) Illumination work at Doranda Temple. Mazaar
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3. Construction of Integrated Convention 12.17 Ashok Institute of Hospitality & Centre at Ranchi Ashok Hotel, Ranchi, Tourism Management Jharkhand. Ashok Institute of Hospitality & Tourism Management (AIH&TM) is Human 4. Construction of Memorial of Smt. Resources Development division of India Vidyawati Ji, mother of great Martyr Tourism Development Corporation Ltd. Shaheed Bhagat Singh at Moranwali in This institute came into existence in 1971 for Punjab. in-house training of staff and executives in ITDC hotels. 5. Construction of Museum and Art Gallery at Namdhari Darbar, Skill development in Hospitality sector is a Ludhiana. major need of the Nation. Due to the wide The division in the recent past has completed gap between the availability and requirement of skilled manpower, the focus of AIH&TM various other infrastructure projects in the North is towards reducing the gap between demand Eastern states and other parts of the country, out and supply and providing skilled manpower of which a few are listed below : to the Hospitality industry through the 1. Skiing Institute at Gulmarg in J&K various training programmes of Ministry of State. Tourism. ITDC has set up a Centre of Excellence and 2. Revitalization of Jallianwala Bagh, Hospitality Education at Hotel Samrat, New Amritsar. Delhi. Centre of Excellence was inaugurated 3. Hotel and Catering Institute at by Hon’ble Minister of Tourism on World Puducherry. Tourism Day. AIHTM Centre of Excellence affiliated with National Council for Hotel 4. Hotel and Catering Institute at Noida. Management and Technology commenced the academic session of first batch of 53 5. Development of Govind Ji Temple at students on 20th July 2015. Manipur. AIHT&M is presently providing Education 6. Construction of Bhagwat Culture & Training Consultancy in Tourism & University at Manipur. Hospitality Management besides providing training to Apprentices, and Industrial 7. Construction of Tourist Lodge at Trainees from Institute of Hotel Management Zotlang and Lunglei in Mizoram. and other reputed institutes and also 8. Construction of Tourist Cottage and organizing in-house Executive Development Dining Hall at Zobak and Revovation Programme for ITDC’s Executives. As part of Theiratalang Meditation Centre in of business strategy, AIH&TM conducts following programme/courses: Mizoram. (a) 06 and 08 weeks skill development 9. Construction of wayside amenities at training in F&B services, Housekeeping Kwalkulh in Mizoram. Utility, Bakery and Patisserie and The division is also actively involved in Food Production for youth under the the preparation of Pre Feasibility Reports, Hunar se Rozgar Scheme of Ministry Detailed Project Reports and Consultancy of Tourism, Govt of India. Services to Ministry of Tourism and various (b) Imparting on–the-job training to state Governments. Industrial Trainees from various
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professional Hospitality Institutes in 12.18 Environment Management Initiatives the country. The ITDC has plan budgets for every year for all units under which some percentage (c) Designing & conducting customized of funds are utilized towards environmental Hospitality related Training for friendly policies which include installation Shri Mata Vaishno Devi Shrine / up gradation of LED lights, ETP plants Board (SMVDSB), Maharastra & organic waste plants etc. ITDC being Sadan,Karnataka Bhawan, Railways, a responsible CPSE, has adopted various NCDC , Ministry of External Affairs, eco-friendly measures like ETP, Rainwater Rashtrapati Bhawan and Foreign Harvesting System, solar energy etc along service Institute etc. with other energy conservation measures in (d) One-year diploma courses in Food most of its units. Production, Bakery and Confectionary, Waste water treatment presents a sustainable Front Office, Housekeeping and F&B short term and long term solution to water service jointly with National Institute scarcity. The Ashok Hotel has capacity of Open Schooling. of 1MLD, Hotel Janpath has capacity of (e) AIH&TM is conducting 01 year 60KLD, Hotel Jaipur Ashok has capacity of Residential Training Programme 60KLD, Hotel Patliputra Ashok, Patna has sponsored by Ministry of DONER in capacity of 60KLD, Hotel Kalinga Ashok, Bhubaneswar has a capacity of 30KLD, Hotel various fields of Hospitality at Mysore, Bharatpur Ashok has a capacity of 5KLD of Jaipur, Bhubaneswar and Puducherry. STP/ETP. Organic waste convertor to reduce Approximate 600 nos. of students hazardous waste harmful to environment is have availed the facility of this course. utilized at Hotel Ashok, Hotel Samrat and The placement record of this course is Hotel Janpath. above 70% and students are well placed in Hospitality and Airlines Industry. Hotel Ashok, Hotel Janpath, Hotel Jaipur Ashok and Hotel Kalinga Ashok, (f) AIH&TM also undertakes training Bhubaneswar have solar water Heating of ITDC Executives which emphasise System installed and running to save energy. on developing Corporate Training In addition, Hotel Kalinga Ashok has a Planning and Monitoring system standalone Solar street lights Installed in for systematic formulations and its premises. Hotel Ashok is in progress implementation of Annual training to install photovoltaic solar energy to be Programme. Training programs utilized to save electrical energy. conducted on topics such as Regarding environmental policy, the ITDC procurement procedure, Online group of Hotels have installed LED lights in Performance Appraisal System has its Hotels to save energy. been conducted in the Financial Year. All the ITDC Hotels are ISO 22000:2005 (g) ITDC has commenced three years certified by IRQS management sys RVAC071 B.Sc. in Hospitality and Hotel standards. In Hotel Ashok New Delhi Administration affiliated to National LEED certification process is in progress Council of Hotel Management in under US Green Building Council in 2016. Catering Technology at AIH&TM ITDC continues to maintain thrust on new campus at Hotel Samrat from the energy conservation and ISO 140001:2004 academic year 2015. A total no. of 98 certifications for ease to provide, establish, students are studying in this course at implement, maintain and improve an AIH&TM, Centre of Excellence. environmental management system.
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12.19 Corporate Social Responsibility (CSR) 380 employees belong to Scheduled Castes ITDC has undertaken the following activities (SCs), 28 to Scheduled Tribes (STs), 73 to under CSR other Backward Classes (OBCs) and 186 women employees. (a) Expenditure on CSR activities related to community based skill development 12.21 Industrial Relations programmes and sanitation and The overall industrial relations situation hygiene for Swachh Bharat Swachh in ITDC continued to be harmonious and Paryatan Project undertaking cordial. There was no loss of man days in Cleanliness and maintenance of Qutub ITDC Headquarters and its units as on date. Minar.
(b) Expenditure on a project in Backward 12.22 Information Technology Initiatives Area for Construction of 2 Nos. of The Accounts of all the Units of ITDC Toilet Block at Churu (Rajasthan). have been integrated under central server. The Online Human Resource Information 12.20 Human Resource Management System (HRIS) is being introduced in the The total manpower of ITDC for the year Corporation wherein all employees can 2016-17 as on 30.11.2016 is 1278 employees access various records related to their service in number comprising of 232 executives and in the Organization. Further, all Duty Free 1046 non-executives (excluding 77 direct Shops have been integrated through IT contract employees). Out of 1278 employees, Network.
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12.23 Implementation of Official Language and other works in Hindi. Various Hindi Policy Competitions were also organized during During the year, the Company continued its Hindi Fortnight celebrations for giving efforts to promote the use of Hindi in official impetus to the use of official language in day- work through motivation and training. Cash to-day work. On this occasion Sanskritik incentives were granted to the employees Aayojan, Hindi Kavi-goshthi and RajBhasha on doing prescribed quantum of work in Puraskar Vitran Samaroh was also organized Hindi. Hindi workshops were organized to to motivate employees and encourage provide practical training of noting-drafting Official Language in the Corporation.
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Chapter-13 Statistics, Surveys and Studies
13.1 Information and Research Activities country, economic and statistical research The Market Research Division of the studies like Taxes levied on Tourism Sector Ministry of Tourism is responsible for vis-a-vis other services sector like export, collection, compilation and dissemination of feasibility studies, etc. information on various aspects of inbound, Financial Assistance is also provided to outbound and domestic tourism in India. Reputed Institutes and Central Universities The key statistics collected by the Division to organise conferences, seminars, bringing include data on foreign tourist arrivals, out tourism journals, etc. Preparation of domestic and foreign tourist visits, foreign Tourism Satellite Account, to know the exchange earnings from tourism, etc. contribution of tourism in the GDP and Periodical surveys are also undertaken scenario of employment of the country, is to assess the profile of international and also one of the major tasks of the division. domestic tourists, expenditure patterns, tourist preferences, satisfaction levels, etc. 13.2 Foreign Tourist Arrivals (FTAs): Based on the requirement of the Ministry, The year 2015 witnessed a growth rate of this Division also undertakes tourism 10.7% in terms of FTAs in India. During surveys, evaluation studies, studies for 2016, FTAs were 88.9 lakh (provisional) as preparation of master plans/ perspective compared to 80.3 lakh in 2015 with a growth plans for development of tourism in the rate of 4.5% over 2014.
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13.3 Foreign Exchange Earnings (FEEs) 13.5 Domestic Tourism: The FEEs from tourism in rupee terms during Domestic tourism continues to be an 2016 were Rs. 1,55,650 with a growth rate of important contributor to the sector. As per 15.1% as compared to FEE of Rs.1,35,193 the data furnished by State/UT Governments crore during 2015 with a growth of 9.6% and other information available with the Ministry of Tourism, the domestic tourist over 2014. visits during the year 2015 were 1432 million The FEEs from tourism in US $ terms during as compared to 1282.8 million in 2014 2016 were US $ 23, 146 million with a growth registering a growth of 11.63% over 2014. rate of 9.8% as compared to FEE of US$ 13.6 Surveys & Studies 21,071 million during 2015 with a growth of 4.1% over 2014. The Surveys & Studies commissioned by the Ministry of Tourism are useful in 13.4 Indian National Departures: getting inputs for formulation of policies and programmes for the development of The numbers of Indian Nationals tourism in the country. The Ministry also Departures from India, during 2015, were provides central financial assistance to State 20.38 million as compared to 18.33 million, Governments/UT Administrations for the during 2014, registering a growth of 11.1% preparation of Master Plans, Feasibility over 2014. Studies and conducting statistical surveys/
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studies. Instead, tourism is a demand based concept defined not by its output but by its use. Details of Surveys, Studies, etc. currently Industries defined in National Accounts, ongoing or completed during 2016-17 and such as air transport, hotels & restaurants, financial assistance provided to Institutes for etc. produce the same output irrespective conducting research promotion workshops, of whether it is consumed by tourist or etc. (as on 31.12.2016) are given at Annexure non-tourist. While the total output of –VI. these industries is captured by the National Accounts, it is only the consumption by 13.7 Tourism Satellite Account tourists that defines the tourism economy, It is important to know the contribution of which is not readily available in the National tourism in the total economy and the total Accounts. To assess the specific contribution jobs in the country. National Accounts of tourism, the need for a Tourism Satellite (prepared every year by Ministry of Statistics Account (TSA) thus arises. & PI) measure the growth and contribution The 1st Tourism Satellite Account for India of various sectors like manufacturing, (TSAI) for the reference year 2002-03 was agriculture, services such as banking, prepared in the year 2006. The 2nd TSAI transport, insurance, etc., while computing was prepared in 2012 for the reference year the GDP of the country. However, the System 2009-10. As per the 2nd TSAI-2009-10 and of National Accounts is not able to measure subsequent estimation for the next three the growth and contribution of tourism years namely 2010-11, 2011-12 and 2012-13 in GDP. This is because tourism is not an the contribution of tourism to total Gross industry in the way industry is defined in the Domestic Product (GDP) and employment System of National Accounts. of the country were as given below:
Contribution of Tourism in GDP Contribution of Tourism in Employment of the Country (%) of the Country (%) Year Direct Indirect Total Direct Indirect Total
2009-10 3.68 3.09 6.77 4.37 5.80 10.17
2010-11 3.67 3.09 6.76 4.63 6.15 10.78
2011-12 3.67 3.09 6.76 4.94 6.55 11.49
2012-13 3.74 3.14 6.88 5.31 7.05 12.36
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Chapter-14 Gender Equality
Tourism is a service industry with a strong women to address problems and grievances faced female presence. Hence, gender sensitization and by them. ensuring equal rights to the women are important concerns of the Ministry. During 2016-17 (upto December, 2016) 4 female officials have participated in the training The Ministry ensures that women officials programme on ‘Public procurement’ organized by have regularly participated in the various training NIFM, Faridabad. programmes for their capacity building. Three Female officials (Stenographers) Women Officers in the Ministry are posted have participated in the training programme on at the Headquarters, in Regional Offices and also in ‘Improving effectiveness of Private Secretaries and the Overseas Offices. The women employees of this Personal Assistants’ at Puri, Odisha organized by Ministry play a pivotal role in the organization of National Productivity Council. conferences, seminars, exhibitions & road shows of national and international importance. Two female officials participated in the workshop on ‘Sexual Harassment of Women at The Ministry has a Grievances Cell for Workplace’ at ISTM, New Delhi.
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Chapter-15 Welfare Measures
15.1 Scheduled Castes/Scheduled Tribes Cell 15.2 Reservation for SC, ST and OBC The Liaison Officer for the Scheduled Castes/ candidates Scheduled Tribes Cell in the Ministry who All recruitments in the Ministry and its subordinate offices are being made as per the attends to the grievances on service matter orders of reservation issued by Government of Scheduled Castes and Scheduled Tribes from time to time and reservation rosters employees of the Ministry and its attached/ are maintained accordingly. Regular annual subordinate offices is a Deputy Secretary/ returns on the subject are forwarded to the Director level officer. The Cell mainly acts concerned Authorities. for compliance of orders issued in respect of reservation policy from time to time.
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Chapter-16 Vigilance
A separate vigilance wing in this Ministry been suitably informed to the divisions concerned has been functioning to deal with various vigilance in the Ministry from time to time. matters. During 2016-17, few officials from the Emphasizing the need of preventive Ministry had participated in a week’s training vigilance, especially on public procurement, programme on public procurement conducted the instructions issued from Central Vigilance by National Institute of Financial Management, Commission / Department of Expenditure have Faridabad.
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Chapter-17 Court cases
The details of Court Cases pending before CAT are at Annexure VIII:
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Chapter-18 Departmental Accounting Organisation
18.1 Secretary (Tourism) is the Chief Accounting The departmentalised accounting Authority of the Ministry of Tourism. He organisation of Ministry of Tourism comprises discharges his functions through and with of Principal Accounts Office, one Pay & Accounts the assistance of the Special Secretary & Office and Internal Audit Wing. Financial Adviser (SS&FA) and the Chief Financial Controller of the Ministry. 18.2.1 Pay & Accounts Office 18.2 The Chief Financial Controller heads Pay & Accounts Office caters to the financial the accounting organization and ensures management needs of Ministry by way of transparent and effective financial management of the Ministry through Pay & release of funds, expenditure control, and Accounts Office (Tourism). other receipts & payment functions as under:- Budgetary provision (Rs. in crore) for Ministry of Tourism for the financial year (i) Pre check of bills submitted by Non 2016-17 is as under: Cheque Drawing & Disbursing Revenue Section Officers of the Ministry, located at Plan 1498.95 New Delhi for payment. Non-Plan 90.32 (ii) Authorization of funds to regional Capital Section and overseas Cheque Drawing & Plan 1.05 Disbursing Officers through issue of Non-Plan 0.00 “LETTER OF CREDIT”. There are Total 1590.32
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19 regional CDDOs and 14 overseas (iv) Issue of Inter Departmental CDDOs located in various countries. Authorisation to various agent (List –Annexure-A) Ministries. (iii) Post-check of all paid vouchers/ (v) Rendition of technical advice to Pay payments made by regional as well & Accounts Office and maintaining as overseas offices in respect of necessary liaison with the Controller restructured scheme of overseas General of Accounts Office to effect promotion and publicity including overall co-ordination and control in marketing development assistance for accounting matters. tourism. 18.2.3 Internal Audit (iv) Release payment of Loans/Grants-in- aid to statutory bodies and state level Internal Audit Wing which is common for agencies including execution and Ministry of Civil Aviation and Ministry implementing agencies. of Tourism having sanctioned strength of (iv) Compiles the monthly account based one Assistant Financial Controller, one on monthly expenditure, receipts and Senior Accounts Officer and four Assistant payment authorizations, and by duly Accounts Officers, is headed by Chief incorporating reconciled accounts of Financial Controller. CDDOs. The role of the internal audit organization (v) Maintenance of General Provident is mainly to inspect that expenditure Fund accounts and remittance of control mechanism remains in place and New Pension Scheme contribution to financial proprietary Rules are followed trustee banks. Settlement of inward while exercising financial powers by the and outward claims. Authorization/ establishment. In order to achieve this payment of pension, Commutation, target, internal audit draws an Annual Audit Gratuity, Leave Encashment, etc to the Calendar based on periodicity, proportion of retiring employees. budget and nature & scope of scheme being 18.2.2. Principal Accounts Office implemented by the particular office/agency. Principal Accounts Office is common for Internal audit test checks the basic records Ministry of Civil Aviation and Ministry of different offices of Ministry for removal of Tourism, discharging the following of misstatement in financial records to make functions. them more credible and as such internal audit strengthens the overall accounting (i) Consolidation of the accounts of management framework. Ministry of Tourism as per provisions of Civil Accounts Manual and in the The concept and orientation of internal manner prescribed by Controller audit, as of now has been more of risk General of Accounts. based audit, in order to assess the economy, (ii) Preparation of Monthly and Annual efficiency and effectiveness of scheme for Accounts, submission of Statement contributing to better Government spending, of Central Transactions and the public accountability and management. materials for the Finance Accounts to Accordingly the internal audit of the records the Controller General of Accounts, of Headquarter, regional and overseas Ministry of Finance. offices are undertaken as per directions and requirement. (iii) Payment of Loans/Grants-in-aid to the State/UT Governments through All the constituent units of Ministry of the Reserve Bank of India. Tourism including Ministry of Tourism
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(HQ), 22 domestic DDOs (including 18.3.1 Public Financial Management System regional offices), 14 overseas DDOs, 21 (formerly CPSMS) IHMs, IITTM and NCHMCT, come under PFMS being a centralized and fully the purview of Internal Audit. operationalized IT application for fund transfer is in a position to facilitate “Just 18.3 Initiatives for e-Governance: in time budget release” and complete monitoring of utilization of funds up to end In accordance with the guideline issued level beneficiaries. by the Ministry of Finance and Controller As per direction of Ministry of Finance the General of Accounts the accounting complete roll out of PFMS has been done and organisation of Ministry of Tourism has fully the system is fully operational in Ministry of operationalized the payment deliverance Tourism and as a result the funds are being platform by complete roll out of Public released through PFMS to all concerned Financial Management System (PFMS) for including Grantee institution/Autonomous overall improvement and transparency in the bodies etc. accounting function up to the implementing The list of CDDOs and NCDDOs is given in agency level. Annexure VII.
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Chapter-19 Important Audit Observation
Status of Pending C&AG Paras as on for VAT refunds by India Tourism Office, 10.12.2016 Tokyo led to loss of at least Rs. 62.18 lakhs and unclaimed revenue of Rs. 25.63 lakhs. 18.1 Unrealized VAT refund Lack of monitoring and pursuance of claims Report No. 11 of 2016
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Chapter-20 Implementation of Right to Information (RTI) Act, 2005
20.1 To promote transparency and accountability, 20.3 Information otherwise which are not the Right to Information Act (RTI Act), available at the official web-site may be 2005 has already been implemented in this obtained by Citizens of India on payment of Ministry. In accordance with the provision requisite fees as prescribed in the Right To of Section 4 (I) (b) of this Act, the Ministry Information Act, 2005. has posted information and Guidelines on various schemes, projects and programs 20.4 There are 29 subjects for disclosure under RTI being implemented by it along with its which has been identified by the Ministry. organizational set-up, functions and duties CPIOs and Appellate Authorities have been of its officers and employees etc. Records and designated for the respective identified documents etc. have been made available on subjects. the Ministry’s official website www.tourism. 20.5 As per quarterly report submitted of gov.in under a distinct section namely RTIA. this Ministry to Central Information It has also been hyperlinked appropriately to Commission, New Delhi, a total of 598 RTI other sections of the website of this Ministry. applications were received during the period 20.2 Information regarding activities of this from 1st January 2016 to 31st December Ministry is available for public on the above 2016 and suitable action has been taken in a said website and is also kept in the library. time bound manner.
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Chapter-21 Progressive Use of Hindi
21.1 The official language division under the “Rahul Sankrityayan Parayatan Puraskar” Ministry of Tourism, is responsible for was awarded for the year 2014-15 on 16 implementation of the official language September 2015 and the entries for the year policy of the union, Official Languages Act, 2015-16 have been invited under the scheme. 1963. Official Language Rules, 1976 and 21.3 Official Language Implementation various orders issued by the Department of Committee (OLIC) has been constituted in Official Language in the Ministry as well as the Ministry and quarterly meetings are being in its subordinate offices. Under the Official held on regular basis. Quarterly meetings of Languages Act.1963, various documents this Committee were held on 29.06.2016, such as Annual Report, Statistical Reports, 07.10.2016 and 06.01.2017 during the year Parliament Questions and other papers are 2016-17. translated into Hindi. 21.4 Special Measures for Promoting the Use of 21.2 In 1989, the Ministry of Tourism has Hindi introduced a scheme “Rahul Sankrityayan Parayatan Puraskar Yojana” as reward for i. Offices notified under rule 10(4): Total the books written originally in Hindi on 23 offices of the Ministry have been subjects related to the Tourism. Under this notified so far under the rule 10(4) for scheme the cash awards are given for best doing Official work in Hindi. books written on tourism in Hindi. The ii. Incentive scheme and cash Award:
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Action for awarding prizes for the in which Secretary (Tourism) gave annual Incentive scheme for doing the certificates to winners of the original Official work in Hindi for the competitions. year 2015-16 has been initiated. iv. Hindi Workshop: Two Hindi iii. Hindi Diwas and Hindi Pakhwada: workshops, one on noting-drafting On the eve of Hindi Diwas message in Hindi and other on doing Hindi of Hon’ble Home Minister and an work on Computer were organized on appeal of Hon’ble Tourism Minister 19th and 21st September, 2016 during was circulated among the staff of Hindi Pakhwada. the Ministry. Hindi Pakhwada was organized in the Ministry of Tourism 21.5 Hindi Salahakar Samiti: from 1st to 15th September, 2016. Hindi Salahakar Samiti of the Ministry Competitions such as Hindi Noting- of Tourism is constituted under the Drafting, Rajbhasha Hindi Aur chairmanship of the Honorable Minister Anuwad, Bhartiya Paryatan Gyan. of State for Tourism (IC). Its meeting was etc. were held during this period. Two held on 15.04.2016. Follow up action on the competitions were also organized for minutes of the meeting has been initiated. MTS. Total eight competitions for 14 categories were held in which 37 21.6 Inspection of the offices by the officers officers and employees participated of the Ministry and they won 72 prizes. On 2nd The Officials of the OL Division of the December, 2016 a “Puraskar Samaroh Ministry inspected its 04 subordinate offices (Prize-awarding function)” was outside Delhi to review the progress of the organized in the Ministry of Tourism, use of Hindi in their working.
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21.7 Inspection of the Sections/Divisions of 09.09.2016, IHM, Hyderabad on 10.09.2016 the Ministry and IHM, Goa on 16.01.2017 to enquire Officers and employees of OL Division about the use of Hindi in these Offices. inspected various sections of the Ministry to Officers of this Ministry represented on review the progress of the use of Hindi and behalf of the Ministry in these inspection suggested various measures to improve the meetings. use of Hindi in their working. 21.9 Publication of ‘Atulya Bharat’ in-house journal: In pursuance of the decision of the 21.8 Inspection of the offices of Ministry by meeting of Hindi Salahakar Samiti, held on the Parliamentary Committee on official 16.09.2015, three editions of an in-house language. quarterly Hindi Journal ‘Atulya Bharat’ has The Second Sub-Committee of the been published till date by the Ministry. This Parliamentary Committee on Official journal is brought out regularly. Language inspected the Hotel Ashok, New Delhi on 22.06.2015, India Tourism Office, 21.10 Department Website: The Ministry has two Aurangabad on 25.06.2015, NCHMCT, websites of which one is bilingual while the Noida on 09.04.2016, Janpath Hotel, New process of making the second official website Delhi on 15.06.2016, ITDC, New Delhi on bilingual has already been initiated.
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Chapter-22 Swachh Bharat Abhiyan
A Project Monitoring Unit (PMU) under conferences and workshops to take the Swachh Bharat Mission set up in the Ministry cleanliness initiative forward through State of Tourism is mandated to discharge following agencies; and functions: vi. Any other work, whether connected directly i. To serve as the Secretariat for the Swachh or indirectly with the Abhiyan/Campaign, Bharat Abhiyan/Campaign Clean India; which may be assigned. ii. To assist in formulation of strategies related Various Campaigns/drives were organized to Swachh Bharat Abhiyan /Campaign Clean during the year within the Ministry as well as in India; the training and educational institutions under the iii. Monitoring & Inspection of initiatives Ministry. The following Special thematic drives pertaining to cleanliness; were undertaken during the year: iv. Collection, compilation, analysis and Thematic cleanliness Drive – 1st - 15th March, publication of statistical data specific to 2016 in Govt. Offices and buildings:All divisional cleanliness; heads of the Ministry and all regional offices have v. Interaction with the other Ministries, undertaken cleanliness drive in their respective States /UTs and the stakeholders through divisions/branches/sections on fortnightly basis appropriate means including meetings, and made the thematic cleanliness drive, a success.
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Swachhta Pakhwada 16th - 30th May, 2016: Mehrauli Archaeological Park, Sai Mandir, Purana As per the directives of the Cabinet Secretary, the Qila, Lotus Temple, Laxmi Narayan Mandir during Ministry of Tourism has under-taken a theme- Pakhwada. As in the case of the previous Pakhwada wise fortnightly activity under the Swachh Bharat in May, 2016, State Govt. Tourism Departments Mission. All staff members have taken a Mass and all IHMs/FCIs have evinced keen interest in pledge reinforcing the commitment for cleanliness, implementing this Pakhwada. to keep our office neat and clean. Further, all staff members participated in the cleaning activities of Celebration of World Tourism Day on the Ministry’s premises of the Transport Bhawan 27th September, 2016: On the occasion of the and C-1 Hutments. World Tourism Day the Ministry has organized a “Swachhta Run” which was participated by all its The Secretaries of State Tourism Departments officers and staff and a large no. of students from and all IHMs/FCIs were also requested to IHM, Pusa, New Delhi. The Run, which started at undertake a theme based Pakhwada. This request Transport Bhawan passed through Rail Bhawan, from the Ministry has been well received by the Boat club, Rajpath and culminated at India Gate, State Govts and IHMs and FCIs. covering a distance of around 2 KM. At the end of the Run the participants were given certificates. Swachhta Pakhwada 16th - 30th September, 2016: The Ministry has undertaken cleanliness On this occasion Certificates and Trophies activities, at India Gate, Jantar Mantar, were also distributed to the best maintained Nizamuddin Dargah, Red Fort, Qutab Minar, Regional offices/Domestic office/Transport
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Bhawan/C-1 Hutments on the basis of the In the pilot phase, 25 monuments identified as inspection carried out by a team specifically Adarsh Smarak by ASI have been taken up. A Nodal constituted for that purpose. Officer at each of the 25 monuments has to ensure clearing of the garbage piles reported. The ASI On the basis of a letter received from the nodal officer updates the database on completion Nodal Ministry for cleanliness i.e., Ministry of of the task so that the system can send an SMS to Drinking Water and Sanitation, Ministry of the complainant that his /her complaint has been Railways was requested to undertake cleanliness attended to successfully. Extending this facility activities in or the nearest Railway Stations, coming for further list of 75 more Adarsh monuments is under the territorial jurisdiction of the 100 Adarsh under consideration. Monuments protected by the ASI in various parts of the country. Corporate Social Responsibility (CSR) In order to create awareness about cleanliness initiatives: amongst the tourists visiting the ASI monuments, A review meeting of the status of the Corporate the ASI has included the logo & message of Social Responsibility initiatives by the Public Swachhta on the reverse side of the entry tickets. Sector Undertakings (PSUs) at the Archaeological monuments already adopted by them and further Swachh Paryatan Mobile Application: adoption of more number of monuments by the A mobile application launched by the PSUs was held under the chairmanship of Secretary Ministry enables visitors to report the unattended (Tourism), to ascertain the progress achieved by garbage piles at various tourist destinations various PSUs and modalities to be worked out for across the country. This application is working on adoption of more number of Adarsh monuments Android Phone, Windows phone and iphone also. and the other ASI monuments, which are in dire
104 Ministry of Tourism need of priority action on cleanliness. Accordingly Kumarakruppa Frontier Hotels Private Limited, the Indian Tobacco Company (ITC) has been New Delhi to adopt one ASI monument for suggested to adopt the Jahangeer Place, Red Fort, maintaince of cleanliness has been considered Ram Bagh, Jama Masjid, in Agra, Uttar Pradesh by the Secretary (T) and the DG, ASI has been and Ram Bagh in Amritsar, Punjab for maintaince requested to identify one monument where this of cleanliness under CSR. Similarly the proposal of proposal may be implemented.
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Annexure-I India Tourism Offices in India
Indiatourism Offices in India 5. Goa
Regional Offices 6. Hyderabad 1. Chennai 7. Imphal 2. Guwahati 8. Indore 3. Kolkata 9. Jaipur 4. Mumbai 10. Kochi 5. New Delhi 11. Naharlagun (Itanagar) Other Offices 1. Agra 12. Patna 2. Aurangabad 13. Port Blair 3. Bengaluru 14. Shillong
4. Bhubaneswar 15. Varanasi
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Annexure-II India Tourism Offices Abroad
Sl. No. Operation/Station Countries Covered (I) America 1. New York All States on the East Coast of USA, South America up -to Columbia/Venezuela 2. Los Angeles All States on the West Coast of USA up to Panama 3. Toronto Canada and Greenland (II) Australasia 1. Sydney Australia, New Zealand, Fiji and The Pacific 2. Singapore Singapore, Malaysia, Thailand, Brunei, Indonesia, Vietnam (III) East Asia 1. Tokyo Japan, South & North Korea, The Philippines 2. Beijing Mainland China, Taiwan, Hong Kong, Laos, Mongolia and Macau (IV) Europe 1. Frankfurt Germany, Poland, Czech Republic, Slovakia, Austria, Romania, Bulgaria, CIS countries, Israel 2. Paris France, Switzerland, Spain, Portugal 3. Amsterdam Netherlands, Luxembourg, Belgium, Scandinavian countries 4. Milan Italy, Greece, Malta (V) UK 1. London UK, Ireland and Iceland (VI) West Asia 1. Dubai KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain, Jordan, Yemen, Lebanon, Iraq, Egypt, Turkey 2. Johannesburg South Africa, Kenya, Mozambique, Tanzania, Zimbabwe, Mauritius, Madagascar
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Annexure-III Senior Officers of the Ministry
Secretary Joint Secretaries and equivalent • Shri Vinod Zutshi, Secretary to the • Dr. R. K. Bhatnagar, Additional Director Government of India and Director General General (Tourism) • Smt. Meenakshi Sharma, Additional Additional Secretary Director General • Shri Sanjeev Ranjan, Additional Secretary • Shri Suman Billa, Joint Secretary and Financial Advisor • Shri Ram Karan, Economic Advisor Additional Secretary • VACANT
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Annexure-IV New Projects sanctioned under Swadesh Darshan during 2016-17 (As on 31.12.2016)
(Rs. in crore)
Sl. State Name of the Name of the Project Amt. Amount No /UT Circuit Sanctioned Released
1 Goa Coastal Development of Coastal Circuit (Sinquerim-Baga, 99.99 20.00 Circuit Anjuna-Vagator, Morjim-Keri, Aguada Fort and Aguada Jail) in Goa.
2 Jammu & Himalayan Integrated Development of Tourism Infrastructure 82.97 16.59 Kashmir Circuit Projects in the State of Jammu and Kashmir.
3 Telangana Tribal Integrated Development of Mulugu-Laknavaram- 84.4 16.88 Circuit Medavaram-Tadvai- Damaravi –Mallur – Bogatha Waterfalls as Tribal Circuit in Telangana.
4 Meghalaya North East Development of Umium (Lake View), U Lum 99.13 19.83 Circuit Sohpetbneng Mawdiangdiang – Orchid Lake Resort, Meghalaya.
5 Madhya Buddhist Development of Buddhist Circuit in Sanchi-Satna- 74.94 14.99 Pradesh Circuit Rewa-Mandsaur-Dhar in Madhya Pradesh.
6 Kerala Spiritual Development of Sabarimala - Erumeli-Pampa- 99.99 20 Circuit Sannidhanam as a Spiritual Circuit in District Pathanamthitta, Kerala.
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Sl. State Name of the Name of the Project Amt. Amount No /UT Circuit Sanctioned Released
7 Karnataka Coastal Development of Coastal Circuit in Dakshin Kannada 95.67 19.13 Circuit Dist, Uttar Kannada Dist & Udupi Dist in Karnataka.
8 Manipur Spiritual Development of Spiritual Circuit – Shri Govindajee 53.8 10.76 Circuit Temple, Shri Bijoy Govindajee Temple – Shri Gopinath Temple – Shri Bungshibodon Temple – Shri Kaina Temple, Manipur.
9 Gujarat Heritage Development of Heritage Circuit in Ahmedabad- 93.48 18.7 Circuit Rajkot-Porbandar –Bardoli-Dandi in Gujarat.
10 Haryana Krishna Development of Tourism Infrastructures at places 97.35 19.47 Circuit related to Mahabharata in Kurukshetra, Haryana.
11 Rajasthan Krishna Integrated Development of Govind Dev ji temple 91.45 18.29 Circuit (Jaipur), Khatu Shyam Ji (Sikar) and Nathdwara (Rajsamand) in Rajasthan.
12 Sikkim North East Development of Tourist Circuit Linking Singtam 95.32 19.06 India circuit – Maka-Temi-Bermoik Tokel-Phongia-Namchi – Jorthang-Okharey-Sombaria-Daramdin-Jorethang- Melli (Exit) in Sikkim.
13 Madhya Heritage Development of Heritage Circuit (Gwalior – Orchha 99.77 19.95 Pradesh circuit – Khajuraho – Chanderi – Bhimbetka – Mandu) Madhya Pradesh
14 Kerala Spiritual Development of Sree Padmanabha Arnamula- 92.44 18.49 Circuit Sabrimala-as a Spiritual Circuit in Kerala
15 Bihar Spiritual Development of Jain Circuit: Vaishali - Arrah - Masad 52.39 10.48 circuit - Patna - Rajgir - Pawapuri - Champapuri as Spiritual Circuit in Bihar.
16 Bihar Spiritual Integrated Development of Kanwaria Route - 52.35 10.47 circuit Sultanganj – Dharmshala - Deoghar as Spiritual Circuit in Bihar.
17 Odisha Coastal Development of Gopalpur, Barkul, Satapada and 76.49 15.3 circuit Tampara as Coastal circuit in Odisha.
18 Nagaland Tribal Development of Tribal circuit (Mokokchung – 99.67 19.93 circuit Tuensang-Mon) in Nagaland
19 Uttarakhand Heritage Integrated Development of Heritage Circuit in 81.94 16.39 circuit Kumaon Region– Katarmal– Jogeshwar- Baijnath- Devidhura in Uttarakhand.
20 Jammu & Himalayan Integrated Development of Tourist Facilities 96.38 19.28 Kashmir Ciruit at Jammu- Rajouri- Shopian- Pulwama under Himalayan Circuit theme in J&K.
21 Jammu & Himalayan Integrated Development of Tourist Facilities under 98.7 19.74 Kashmir Ciruit the Construction of Assets in lieu of those Destroyed in Floods in 2014 under PM Development Package for J&K
22 Jammu & Himalayan Integrated Development of Tourist facilities at 97.82 19.56 Kashmir Ciruit Mantalai- Sudhmahadev- Patnitop under Himalayan Circuit Theme in J&K.
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Sl. State Name of the Name of the Project Amt. Amount No /UT Circuit Sanctioned Released
23 Jammu & Himalayan Integrated Development of Tourist Facilities at 96.39 19.28 Kashmir Ciruit Anantnag- Kishtwar- Pahalgam – Daksum – Ranjit Sagar Dam under Himalayan Circuit Theme in J&K.
24 Jammu & Himalayan Integrated Development of Tourist Facilities at 96.93 19.38 Kashmir Ciruit Gulmarg- Baramulla- Kupwara- Leh Circuit under Himalayan Circuit Theme in J&K.
25 Uttar Buddhist “Development of Buddhist Circuit – Srawasti, 99.97 19.99 Pradesh Circuit Kushinagar, & Kapilvastu in Uttar Pradesh.
26 Uttar Ramayana Development of Chitrakoot and Shringverpur as 69.45 13.89 Pradesh Circuit Ramayana Circuit in Uttar Pradesh
27 Andaman Coastal Development of Coastal Circuit (Long Island-Ross 42.19 8.44 & Nicobar Circuit Smith Island- Neil Island- Havelock Island- Baratang Islands Island-Port Blair ) in Andaman & Nicobar.
28 Tamil Nadu Coastal Development of Coastal Circuit (Chennai 99.92 20 Circuit Mamamallapuram – Rameshwaram – Manpadu – Kanyakumari) in Tamil Nadu
29 U.P. Spiritual Development of Spiritual Circuit (Ahar- Aligarh- 76 15.2 Circuit Kasganj- Sarosi (Unnao)- Pratapgarh- Kausambi- Mirzapur- Gorakhpur- Domariyaganj- Basti- Barabanki- Azamgarh- Kairana- Baghpat- Shahjahanpur) in Uttar Pradesh.
30 U.P. Spiritual Development of Spiritual Circuit –II(Bijnor- Meerut- 62.96 4 Circuit Kanpur- Kanpur Dehat- Banda- Ghazipur- Salempur- Ghosi- Balia- Ambedkar Nagar- Aligarh- Fatehpur- Deoria- Mahoba- Sonbhadra- Chandauli- Mishrikh- Bhadohi) in Uttar Pradesh under Swadesh Darshan Scheme
31 U.P. Heritage Development of Heritage Circuit (Kalinjar Fort 41.51 3 Circuit (Banda)- Marhar Dham (Sant Kabir Nagar)- Chauri Chaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan Scheme
Total 2601.76 506.47
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Annexure-V
The details of identified 8 Tourist Cruise Circuits along NW-1 and NW-2 and suggestions and recommendations of the working group are as follows: (A) NATIONAL WATERWAY – 1 (River Ganga)
Circuits Major Religious Details Identified Attractions/Places
Allahabad Circuit Kumbh Mela, Triveni Sangam, All Allahabad has a literary and artistic heritage; KumbhMela attracts Saints Cathedral, Patalpuri Temple millions from across the globe; Chitrakoot is an important and Akshaya Vat, Hanuman pilgrimage site of Hindus approximately 70 kms from Allahabad Mandir, Chitrakoot and connected by road; rest of the two places are in Allahabad
Varanasi Circuit The Ghats, ‘Ganga Aarti’, Dev Varanasi is widely considered to be the second oldest city in Dipawali’ Kashi Vishwanath the world and visited by millions from across the globe. All the Temple, Sankat Mochan Hanuman religious places mentioned here are within the city itself. Temple, Gyanvapi Mosque, Shri Guru Ravidass Janam Sthan
Patna Circuit Harmandir Sahib, Mahavir Apart from the religious places which are in the city, Gaya and Hanuman Mandir, Patan Bodhgaya are connected by road with Patna. They are situated at Devi Temple, Padri-ki-Haveli, a distance of around 100 kms and 110 kms, respectively. Similarly, Bodhgaya, Gaya, Nalanda, Rajgir, Nalanda and Rajgir are on the same road route and 80 kms and Vaishali 95 kms, respectively, from Patna. Vaishali, an important Buddhist tourist place is at a distance of 35 kms from Patna. ‘Chhat Puja’ is also a unique attraction along the ghats of Patna.
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Circuits Major Religious Details Identified Attractions/Places
Bhagalpur Circuit BateshwarSthan, Vaasupujya Mandar Hill is located about 30 kms from Bhagalpur and well Bhagwan Mahavir Jain Mandir, known for its mythological background. Sultanganj is an important Mandar Hill, Sultanganj, Deoghar religious center for the Hindus, situated on the bed of river Ganga at a distance of 26 km from Bhagalpur. It is also the starting point for the annual pilgrimagtetio Shiva temple at Deoghar ‘Sawan’.
Kolkata Circuit Ganga Sagar, Belur Math, This circuit has important religious places related to all religions Dakshineshwar Temple, and all the places are within 20 kms from the river banks. Pareshnath Jain Temple, Kalighat Temple, Nakhoda Mosque, St. Paul’s Cathedral, St. Andrews Church, Old NizamatImambara, Katra Masjid.
(B). NATIONAL WATERWAY – 2 (River Brahmaputra)
Circuits Major Religious Details Identified Attractions/Places
Guwahati Circuit Kamakhya Temple, Navagraha Temple, These religious places are along the Brahmaputra river or Bhuvaneswari Temple, Basistha Ashram within 20 kms by road. Temple, HayagribaMadhaba Temple, Umananda Temple
Tezpur Circuit Da Parbatia, Bamuni Hill, Agnigarh, These religious places are along the Brahmaputra river or BishwanathGhat (Shiva Dol). within 20 kms by road.
Neamati Circuit Sivasagar, Majuli Island. These religious places are along the Brahmaputra river.
Suggestions and recommendations of the Working Group are as follows: The key issues, challenges and recommendations relating to the identified tourism circuits are as under:
Action to be Key Issues Recommendations Action Required taken by
Fairway To facilitate an all-weather 1. Dredging activities need to be comprehensive and IWAI navigable channel with draft intensive. of 2.5 meters. 2. Adequate nos. of self-propelled dredgers to be deployed to dredger shoals in a short time before arrival of cruise vessels.
To provide Day and Night Close marking at bends and other critical locations navigation aids required. Night navigation aids to be provided wherever movement of cruise vessels takes place during night time to reduce turnaround time.
To provide sufficientProcurement of dredgers and repair during flood dredgers and Water Master/ season to enable dredging during lean season. Self-propelled dredgers for immediate dredging
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Action to be Key Issues Recommendations Action Required taken by
Augment survey of IWAI undertakes fortnightly survey during lean waterway during lean season season. The river notices are to be uploaded on for better channel marking. IWAI’s website and communication sent to vessel operators.
Proper berthing Concrete jetties, floatingDue to difference between height of the concrete IWAI facilities pontoon jetties with jetties and vessel deck due to vertical water level gangways. variation, ladders/ramps to be provided to facilitate safe passenger embarkation/disembarkation. Similarly, Gangways at floating pontoon jetties for passenger movement to be provided.
Tourist amenities Pay & Use separate Construction by State Governments for which at terminals, Restroom facilities for proposals may be sent by State Governments to jetties, river Ladies and Gents. the Ministry of Tourism for 100% support for fronts, ghats, etc. development of basic amenities at jetties, terminals, ghats. Parking facilities.
Emergency medical First Aid and ambulance services. facilities.
Road linkages All pontoon jetties to be provided with road link.
Excise/Bar License State Governments to consider one license for the entire State instead of district wise licenses for cruise vessels.
Maintenance of Identification of NGOsState Governments and Ministry of Tourism to Ministry of Tourist Places and civic authorities; prepare such lists with the assistance of cruise Tourism and State delegation responsibility operators. Governments. for organization and maintenance of areas of tourist interest to them.
Display illuminated signage Install retro reflective sign boards with illuminations. State Governments for all religious and heritage sites and ensure that all entry points are lighted
Others Law and Order Police should be sensitized. Formation of river police.
Opening of pontoon bridges 1. Itinerary to be given by cruise operators well in Cruise Operators for passage of vessels. advance to State Governments. 2. Systems to be provided for quick opening of State Governments. pontoon bridges.
Dissemination of Advertisements, Conferences, Workshops. Cruise Operators, information Ministry of Tourism & State Governments.
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Annexure-VI
A. Completed Surveys/Studies of Ministry a) Andaman & Nicobar Islands, of Tourism 2016-17 b) Chandigarh 1. Study on Identification of Hindu c) Chhattisgarh Pilgrimage Circuit Linking various d) Dadra & Nagar Haveli sites in Nepal with Border sharing e) Daman & Diu states of India such as Uttar Pradesh, f) Delhi Bihar etc. g) Haryana 2. Study on Performance Audit and h) Lakshadweep Evaluation of Functioning of Overseas i) Manipur Offices of Ministry of Tourism j) Meghalaya 3. Study on Evaluating the effectiveness of the scheme of Hunar–Se-Rozgar- k) Mizoram Tak (H-S-R-T) l) Nagaland 4. Study in Overseas Markets of Russian, m) Uttarakhand Japan, South Korea, Germany, Turkey 6. Analyzing the Arrival pattern of Non and South Africa. Resident Indians(NRIs) 5. Regional Tourism Satellite Account 7. Analyzing the impact of NRIs arrival for the following States /UTs: on the household including the impact (as on 15.02.2017) on their expenditure pattern.
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8. Study on devising International Andaman & Nicobar Islands Benchmarking/ Parameters for 19. Survey on Prioritization of awarding star rating to Hotels. International tourists in Ladakh & 9. Study on Adventure Tourism Industry Valley of Kashmir Statistics 10. Tourism Survey for the UT of Daman C. Central financial Assistance (CFA) & Diu provided by Ministry of Tourism during 11. Tourism Survey for the UT of Dadra & 2016-17 to Reputed Institutes/Central Nagar Haveli Universities for organizing Meetings/ conferences/Seminars/workshops for B. Ongoing Surveys/Studies of Ministry of getting inputs for development of Tourism 2016-17 Tourism 1. International Passenger Survey for 1. CFA to IITTM, Gwalior for organizing 2014-15 6th Asia Euro Conference 2016 in 2. Study on Impact Assessment for Fairs Tourism, Hospitality and Gastronomy & Festivals during 9th-12th November, 2016 in 3. Study on Tourism Carrying Capacity Gwalior of Existing & Potential Destinations 2. CFA for organizing 3 days International with Planning for Infrastructure Conference on “Changing Paradigms Development in Uttarakhand in Marketing of Services with special 4. Social Media as an influencer among reference to Tourism & Hospitality foreign tourists visiting India Management” during 10th to 5. Study on Functioning of Tourism Police 12th January, 2017 in University of in States/ UTs and documentation of Hyderabad Best Practices. 3. CFA for organizing 3 days workshop 6. Study on Evaluating the scheme of on “Properties Development and Domestic Promotion & Publicity(DPP) Facility Planning” during 18th -20th 7. Study on Evaluating the Impact and January, 2017 in the Institute of Hotel effectiveness of Hospitality Scheme Management, Lucknow 8. Tourism Survey for the State West 4. CFA for conducting 3 days Workshop Bengal on Tourism during 1st to 3rd February, 9. Tourism Survey for the UT of 2017 to Food Craft Institute(FCI), Lakshadweep Rangagora Samaguri, Nagaon, Assam 10. Tourism Survey for the State Mizoram 5. CFA to IITTM for organizing Tourism 11. Tourism Survey for the State Tripura Conclave (International) on the topic 12. Tourism Survey for the State Arunachal “Re-engineering the Religious Tourism Pradesh in India” at IITTM, Bhubaneswar. 13. Tourism Survey for the State Manipur 6. CFA to Vishwa Bharati for 3 days 14. Tourism Survey for the State Nagaland conference on “Heritage Tourism in 15. Tourism Survey for the State and around Shantiniketan “ Meghalaya 7. CFA to IHM Ahmedabad for workshop 16. Tourism Survey for the State Jammu & on “Vegetarianism – a practice in life”. Kashmir 8. CFA to IHM Shillong for 3 days 17. Tourism Survey for the UT of conference on “challenges in Tourism Chandigarh Marketing for Tourist Destination in 18. Tourism Survey for the UT of Meghalaya”
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Annexure-VII
List of NCDDO to PAO 9) India Tourism, Indore 01) D.D.O., Ministry of Tourism, New 10) India Tourism, Aurangabad Delhi. 11) India Tourism, Jaipur 02) Regional Director, Tourist Office, 12) India Tourism, Agra Janpath, New Delhi 13) India Tourism, Varanasi 03) AAO, PAO (Tourism), New Delhi. 14) India Tourism, Bangalore List of CDDOs. 15) India Tourism, Kochi 1) India Tourism, Kolkata (East) 16) India Tourism, Hyderabad 2) India Tourism, Mumbai (West) 17) India Tourism, Imphal 3) India Tourism, Chennai (South) 18) India Tourism, Shillong 4) India Tourism, Guwahati (North East) 19) Indian Institute of Skiing & 5) India Tourism, Patna Mountaineering (IIS&M) 6) India Tourism, Port Blair List of NCDDO To CDDO 7) India Tourism, Bhubaneswar 01) India Tourism, Naharlagun (Payments 8) India Tourism, Panaji are made by I.T., Guwahati)
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List of Overseas CDDOs: 7 India Tourism, London Sl. Name of India Tourism Office 8 India Tourism, Amsterdam
1 India Tourism, Toronto 9 India Tourism, Johannesburg 2 India Tourism, Los Angeles 10 India Tourism, Tokyo 3 India Tourism, New York 11 India Tourism, Beijing 4 India Tourism, Sydney 12 India Tourism, Singapore 5 India Tourism, Dubai 13 India Tourism, Paris 6 India Tourism, Frankfurt 14 India Tourism, Milan
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Annexure-VIII
The following cases of the Ministry of Tourism, Hqrs. Estt., New Delhi are pending before the Central Administrative Tribunal (CAT) / as on December, 2015.
Sr. Case/Petition No. Court/Bench Case filed by Brief particulars of case No. and date
1 1476/2016 Hon’ble CAT New Delhi Smt. Sujata Thakur V/s Release of retirement dues UOI, ITDC withheld on account of excess drawn FA
2 OA No. 532/2015 Hon’ble CAT, Delhi Sh. P P Singh, retired Matter relates to imposition Director (Finance), ITDC of Penalty on Sh. P P Singh for irregularities committed by him.
3 OA No 84/2015 Hon’ble CAT, Delhi Sh. P P Singh, retired Matter relates to imposition Director (Finance), ITDC of Penalty on Sh. P P Singh for irregularities committed by him.
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The following cases of the Autonomous institutes of Ministry of Tourism are pending before the Central Administrative Tribunal (CAT) / as on December, 2015.
Autonomous Sl. Case/Petition No. Court/ Brief particulars of Institutes/IHMs/ Case filed by No. and date Bench case NCHMCT/IITTM
Hon’ble CAT, For the selection 1. IHM Hyderabad O.A. No. 1598 of 2013 Shri G.S Vivekanand Hyderabad Principal
For implementation Hon’ble CAT, 2. O.A No. 478 of 2015 Shri Pradosh.P.Pai of MACP to the next Ernakulam higher grade pay
For the post O.A. No. 1157/12 of Hon’ble CAT, 3. Dr. Premchand of HoD IHM 04.12.2012 Ernakulam IHM Thiruvanantha - Thiruvananthapuram puram For the post O.A No. 837/16 of Hon’ble CAT, 4. Dr. Premchand of HoD IHM 05.10.2016 Ernakulam Thiruvananthapuram
O.A. No. 302/2016 of Hon’ble CAT, 5. Dr. Premchand File against DPC 28.12.2016 Ernakulam
ACP on promotion Hierarchy and non Hon’ble CAT, Shri Chandra Sekhar 6. IHM Bhubaneswar O.A. No. 871/2013 recovery of excess Bhubaneswar Behera payment made thereof
O.A. No. Hon’ble CAT at 8. IHM Bhopal Shri Dinesh Nasa Recovery of HRA 200/00247/2015 Jabalpur
Challenge the O.A. No. 9. IHM Hajipur Hon’ble CAT, Patna Shri Promod K. Sahni promotion for Senior 050/00572/2014 Lecturer
Hon’ble CAT, Shri C.S. Prakash and 11. IHM Chennai O.A. No. not available For MACP Chennai T. Ravi
Hon’ble CAT, Fill up the post of 12. IHM Shimla O.A. No. 634/HP/13 Shri Rakesh Puri Chandigarh Principal
O.A. No. Hon’ble CAT, Shri Naveen Kumar For question the 13. IHM Chandigarh 060/00207/2016 Chandigarh Nanchahal order of MoT
Smt. Vasundara M.A. No. Hon’ble CAT Compulsory 15. Dharamaraaj against 17000063/2016 Bangalore retirement C. retirement
IHM Bangalore C.P. No. Hon’ble CAT, Smt. Vasundara Compulsory 16. 17000036/2016 Bangalore Dharamaraaj against retirement
O.A. No. Hon’ble CAT, Smt. Vasundara Compulsory 17. 17000954/2016 Bangalore Dharamaraaj against retirement
Smt. Veena Srivastava O.A. No. Hon’ble CAT, 20. IHM Lucknow and Monaj Kumar MACP 332/00046/47/2016 Lucknow Gupta
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