Serving the Bos indicus Industry of America | April 2012

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The EAR april 2012 | 1 During late winter and spring, at least in Tex- as, it is stock show season. I was in both San Antonio and Houston this year. In years past I was mostly in San Antonio working with the open breeding shows and the junior heifer shows, both were well represented by the eared breeds (as they are in most shows in Texas and the southeast). Some of the open Columns shows seem to be declining in size at these 4 Have You Heard...the Truth shows as well as across the US (with a few exceptions). I understand the cost involved. 6 The Science of Bos indicus In contrast, the youth or junior heifer shows of these breeds are growing and exceptional 6 in quality of both the heifers and the exhibi- tors. , Brahman, , Red Brangus, Santa Gertrudis, and Simbrah all have shows at most of the majors, even in Features the more northern climates. 10 How to Prepare Your Bulls & Keep Them Healthy The health and condition of bulls can be 12 Beef Australia 2012 just as important in achieving high calf crop percentages as that of the cows. In the past 14 You Can Have It All! this aspect of herd health has often been overlooked, but increasingly cattlemen are paying more and more attention to bull preparation, and more are growing young Departments bulls at specialized feeding facilities. 16 Brahman Headlines 22 Brangus Headlines 26 Red Brangus Headlines 10 28 Simbrah Headlines

Beef Austrialia 2012 promises to be the most exciting and best attended to date. Get a preview of the preliminary Interna- Other tional schedule. 28 Industry News 29 Bos inducus Bulletin Board 30 Advertisers Index 31 Calendar 12

With the re-population of the cow herds that reside along the Gulf Coast, in Texas and in Oklahoma that is going to happen over the next five to ten years, the demand for heat-tolerant genetics that excel in car- cass value and feedlot performance will be limited only by our ability to produce them. As Angus breeders, Three Trees Ranch rec- ognized several years ago that our custom- ers in the Southeast and along the Gulf On the Cover: Coast need heat tolerance in addition to Brangus pairs in lush oats are a beautiful site in Central the added carcass and growth value that we Texas. 14 have bred into our Angus cattle. 2 | april 2012 The EAR Briggs Ranches Cowman Selected. Cowman Proven.

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The EAR april 2012 | 3 Have You Heard....

Serving the Bos indicus the Truth Cattle Industry of America We have entered what is one of my favorite The EAR Magazine c/o AMS Genetics times of the year, spring. What a difference a PO Box 10 year makes. Most parts of Texas and the South- Wheelock, TX 77882 ern U.S. are enjoying a wet spring with plenty of ryegrass and oats for the cattle to eat. As I Physical: was going thru the pasture the other day I was 10541 E OSR Hearne, TX 77859 shocked to see that there was Bermuda grass al- ready up about 3 to 4 inches and growing every Phone: 979/219-4599 day. Fax: 979/828-5532 Now couple this with what has become www.theearmagazine.com a wild cattle market and it starts to make being in the cattle business fun again. Several replace- Crystal Devoll ment female and bull sales have taken place this Editor/Publisher spring and they have reached records that most thought could never be 979/820-8358 achieved. You must also take note that Bos indicus cattle are leading the [email protected] charge on setting those records. There are reports coming in from all over Brad Wright of how Bos indicus influenced pairs are bringing over $3500 per pair and Billing bred heifers are fetching over $2500, sometimes much more than this. I 979/219-4599 spoke with a man over the weekend that bought some open heifers for over [email protected] $1800 a piece and thought he had gotten the deal of the sale, and he might Mark Cowan have. If cattle prices keep climbing who is to say what those females will be Advertising Sales worth as bred heifers next fall. All of this would not be nearly as significant 903/495-4522 if the calf market was lagging behind but it is not. I was speaking with Karl [email protected] Herman owner of the Caldwell Livestock Commission in Caldwell, TX last Kyle Devoll week and we were discussing how 600 pound steers are starting to break $2 Advertising Sales per pound. Wow! That is a lot of money for a weaned calf. When you are 979/820-8362 getting $1200 for a weaned calf at auction it starts to make those pairs and [email protected] breds look pretty reasonable. He also told me a story that seemed too hard Richard Hood to believe. He said they sold one 300 weight steer the week before for $3 Advertising Sales per pound. That is certainly something that most of us thought we would 979/225-6140 never see in our lifetime. [email protected] When prices get this good it is easy to become complacent about making sure your herd continues to progress genetically. I have seen it be- Trey Kirkpatrick Advertising Sales fore and I am sure this time will be no different, people start to think that 979/324-5518 no matter what they produce it will be worth a lot of money. I encourage [email protected] you to follow the articles in this issue and ones to come about producers that have stayed the course, producing cattle that will perform in today’s Member: market and beyond. They have taken the time to assemble genetics that work for their environment and have done their homework to insure that the product they sell will grade and yield with anyone in the business. We know that Bos indicus cattle can perform with any breed out there, just study those lessons and assemble the right genetics for your ranch and you Published on the first day of each month. Correspondence on all phases of too can be rewarded far past the current market that we are enjoying. the cattle business is invited. Publisher reserves exclusive right to accept or reject advertising or editorial material submitted for publication in The EAR magazine. POSTMASTER: Send address changes to : The EAR c/o AMS Genetics, PO Box 10, Wheelock, Texas 77882, 979-219-4599, FAX 979-828- Sincerely, 5532. Kyle Devoll

4 | april 2012 The EAR The EAR april 2012 | 5 Promoting American The Science of Bos indicus featuring Dr. Joe Paschal Professor & Livestock Specialist Breed Steers for Texas AgriLife Extension Corpus Christi, Texas Commercial Steer Programs During late winter and spring, at least in Texas, it is etc. but these were stock show season. I was in both San Antonio and show steers, not Houston this year. In years past I was mostly in San your typical Ameri- can and American Antonio working with the open breeding shows and cross feeder steers. the junior heifer shows, both were well represented by the eared breeds (as they are in most shows in Texas Several shows (even and the southeast). Some of the open shows seem to be many county shows) have a commercial steer/carcass program that declining in size at these shows as well as across the US youth can participate in purchasing up to one, two or three steers and keeping feeding and financial data on the steers. The cattle are evalu- (with a few exceptions). I understand the cost involved. ated live and sometimes they are scanned for ultrasound ribeye area, In contrast, the youth or junior heifer shows of these fat thickness and marbling score (these are now called loin eye area, breeds are growing and exceptional in quality of both backfat thickness and percent intramuscular fat). Ultimately they are the heifers and the exhibitors. Beefmaster, Brahman, harvested and at some shows the carcass data is collected by trained Brangus, Red Brangus, Santa Gertrudis, and Simbrah personnel and a winning carcass is selected based on best quality and yield grade and other desirable characteristics (such as ideal size ri- all have shows at most of the majors, even in the more beye, fat thickness, carcass weight). In most of these contests, the northern climates. participant or feeder is required to submit all their records in some sort of format where feeding and health records are presented and At both San Antonio and Houston I was asked to be one of the three average daily gain, cost per pound of gain and breakeven price are breed or type classifiers at their junior steer shows. In San Antonio I calculated. During the interview, usually with folks who know some- classified the Brahmans and I watched the other classifiers for some thing about cattle feeding but also about the purpose of the project, of the other eared breeds as well. In Houston I was asked to be one of the feeder is asked questions about his feeders and feeding experience the three classifiers for the American Breed Crosses (ABC). In both and often asked questions about his records to determine their depth locations the classifiers usually were in total agreement but occasion- of understanding. In some contests, feeders even take a test on their ally one of us deferred. Some steers lacked enough ear or dewlap or knowledge of the beef industry. sheath or just Brahman-ness or in the case of the ABC classes they had none of these characteristics. Almost all of the steers I saw in both My children, now grown, both participated in the traditional junior locations of several eared breeds were good examples of the types of heifer and market steer projects and have a healthy appreciation for American breed cross cattle fed in feedyards all across the south and the beef industry and remain firmly grounded in it. My son had the southwest. Of course some were more muscular, had better finish, additional benefit of participating in the county commercial steer

6 | april 2012 The EAR project and went through the record keep- ing, feeding, interview and carcass evalu- ation and gained quite an appreciation for the industry as a result.

This year as in years past I helped Dr. Davey Griffin (one of our AgriLife Extension Meats Specialists who assists with the commercial steers at San Antonio among other shows) with the collection of the numerical order of tags as the steers were harvested at Sam Kane Beef Producers last month. I was struck with the uniform color of the steers of the 90 plus steers – black. There was a pair of Herefords, a couple of pairs of what appeared to be and a few pairs of Brangus steers (they had ears and they were black). I know that the carcass contest is an important part course a few in each year graded lower than Select but these were out- of any of these commercial steer projects and certainly have an ef- numbered by those that graded Choice. At times there were signifi- fect on income if the right combination of quality and yield grade is cant Choice-Select spreads (the difference in prices paid for Choice achieved but it is not the entire contest. vs. Select grading carcasses) but the average difference was around $5.00 per hundredweight. This difference was often not enough to I saw this in the TAMU Ranch to Rail – South Program. When we offset treatment costs or higher feed costs of the non-eared steers. first began the program at King Ranch Feedyard the color of the cattle reflected the commercial and purebred cowherds across Texas. Over I bring all this up because as I was collecting the kill order for those the years more and more of the cattle became black hided. Initially commercial steers last month I was wondering if any of those par- most of the steers were solid red, some with white spots or white legs ticipants were aware of the outstanding feeyard performance of the or faces, some were white, some were gray, few were black, except the American or American cross steers (at least the feeders with the Bran- Brangus and Brangus cross steers. Most of the cattle had some Bos in- gus steers must have). I know we all take the path of least resistance (I dicus or “Ear” in them and based on the breed percentages reported, freely admit that I do) and often tend to dismiss the open, junior and the average percent was 35%, but ranged from, 100% to none. Most commercial programs at shows in their entirety. For those who are participants were interested in the feedyard and carcass data and were looking to do something meaningful for their breed, the commercial happy if they made a profit (and most did). steer projects may be a method of promoting the American breeds and their crosses to a whole new group of folks eager to learn. If your Even though the Ranch to Rail Program was not a designed research county doesn’t have one of these, consider getting one started. If your project, there was a lot of experiential data that was collected over the county does have one, then make sure potential feeders know about 12 years and over 12,000 head of results. The Eared crosses (the 3/8- the benefits of feeding the American breed (or cross) steer. Perhaps 1/2 breed type steers) often outperformed non-eared crosses in the they may not be the highest valued (based on marbling score) carcass southern feeding environment with higher ADG, lower feed costs, but their feeders can certainly purchase them, feed them and make less sickness, and lower medicine costs that all resulted in higher prof- more money off them (on average) than the other youth beef proj- itability. On the average these cattle had lighter carcass weight; qual- ects. More importantly they can learn about the real beef industry ity graded High Select and had a yield grade between 2 and 3. Of and everyone can earn a little money. Think about it.

The EAR april 2012 | 7 Let AMS Assist you with Your Brangus

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8 | april 2012 The EAR you The EAR april 2012 | 9 How to Prepare Your Bulls and Keep Them Healthy

The health and condition of bulls can be just as im- patible with turning bulls directly out on pasture ready to go to work portant in achieving high calf crop percentages as that when they leave the feedlot. It is also important to allow enough of the cows. In the past this aspect of herd health has time to grow the bulls to the desired weight before their first breed- ing season. Trying to put too many pounds on too quickly will lead often been overlooked, but increasingly cattlemen are to problems transitioning bulls back to pasture after they are grown. paying more and more attention to bull preparation, Secondly, it is a must to establish a sound pre conditioning program and more are growing young bulls at specialized feed- before sending bulls away. ing facilities. Much has been done and written about the importance of precon- Growing bulls at an outside feeding facility is a very good option ditioning calves before sending them to the feedlot. Prepping cattle for many producers provided a few simple guidelines are followed. for feedlot conditions is even more important in bulls. Because the First, it is important to select a feeding facility accustomed to feeding value of replacement bulls is often much greater than normal calves, breeding animals, and capable of producing rations which are com- losses from feed yard respiratory disease can be very costly. With a

10 | april 2012 The EAR growing number of cattlemen sending their young bulls off to feed- the acclimating cattle to hand feeding must be done at home prior ing facilities to grow before their first breeding season, it is important to shipment. to review some simple basics. The two main goals in preparing bulls for the feedlot are to immu- When done properly, outside bull feeding facilities can add to the nize the cattle against viruses they might be exposed to that lead to bottom line and simplicity of running a cow-calf operation. respiratory disease in the feedlot, and to make the transition to a new environment as easy as possible on the bull. These are all things that fit perfectly into the program of growing your bulls at San Angelo Feed Yard, Ltd. San Angelot Feed Yard Vaccinating against respiratory disease is the key task that must be was founded in 1962, and specializes in developing and conditioning done at home prior to shipment in order to establish strong immu- bulls and heifers. It is centrally located in the state of Texas and enjoys comparatively mild winters and sum- mers. It has rations that are designed to give low daily cost for optimum gain and conditioning. The facilities at San Angelo Feed Yard are designed to allow individual weights and sonar scanning as well as artificial insemination for heifers.

San Angelo Feed Yard, Ltd., is owned and operated by Glenn Polhemus. Glenn has been in the cattle feeding business since 1970 and brings many years of experi- ence to the table in an industry that is not always predictable. Matt Thompson has recently joined the San Angelo Feed Yard staff as Feed Yard Manager. Matt has experience in management with large panhandle feed yards and with feed yards in Australia.

nity before transit to the feedlot Therefore, a strong 2 dose vaccination program for all of the four major viruses IBR, PI3, BRSV, and BVD is highly recom- mended. It should be remembered that vaccination does not mean instant immunization to the disease. Bulls need to be in good condition when receiving the vaccine, and they need at least ten days follow- ing the last shot before exposing them to the chal- lenge of transit to an outside feeding facility.

It is also very important for successful feeding at feedlots to ensure the bulls get comfortable with their new surroundings quickly and get up on feed. This can be accomplished as a part of the program to prepare bulls for the feed yard by weaning them if they are not already weaned, and getting them used to eating out of a trough during the vaccination/ preparation period. Bulls successfully immunized and adjusted to eating out of a feed bunk will start on feed quicker in the feed yard, and have much less problems with feedlot respiratory disease. At San Angelo Feed Yard it’s a family affair. Pictured in foreground: Kendyl & Boyd Henry (Glenn Any other treatments or testing the bulls require in- Polhemus’ grandchildren). Pictured in backround (L-R): Pilar & Ric Henry (Glenn’s daughter & son- cluding deworming can be easily accomplished at the in-law), John Polhemus (Glenn’s son). feeding facility, but the respiratory vaccinations and

The EAR april 2012 | 11 Beef Australia 2012 a Global Meeting Place

Leading cattle industry figures from around the world are lining up to ex- “And they can also taste some Australiana, with nightly shows of our legend- plore new business opportunities at Beef Australia 2012, the biggest industry ary tale, The Man From Snowy River - a tale of love, heroism and horseback event of its kind in Australia. pursuit, with the characters bidding to recapture the colt of a prizewinning racehorse that is living wild with brumbies in the Outback mountain ranges.” So far more than 100 domestic and international business representatives Located in the heart of Australia’s cattle country, Beef Australia 2012 provides have registered for the Queensland Government’s Beef Australia 2012 busi- a unique opportunity for overseas visitors to develop contacts in the Austra- ness matching program, Handshakes, with participants coming from as far lian industry and view first-hand the beef production systems and the beauty afield as Venezuela, Saudi Arabia, Uruguay, Pakistan, Paraguay, Bolivia, Chi- of the bush by participating in a Beef Australia 2012 property tour to leading na, Columbia, Brazil, Argentina, Nigeria, Ghana, Ireland, and South Africa. local cattle stations. Beef Australia 2012 presents a once in a life time experience for producers Organizers have developed several special programs to assist international from other parts of the world to engage with the best of Australia’s cattle delegates to Beef Australia 2012, including language translation support. industry, as well as experience the unique culture and landscape of the Out- back. Visitors from overseas will be given free entry to the Expo, as well as free ac- cess to an International Business Lounge. They will also be provided with in- Held just once every three years in Rockhampton, Central Queensland, this vitations to a number of high-level industry functions and networking events year’s event from May 7-12 will feature more than 4000 cattle from more attended by the leaders of the Australian beef industry. than 30 different breeds, which will compete in stud, commercial and carcass competitions. The Beef Australia 2012 exhibition is not just limited to the show ring, semi- nar rooms and social functions; Beef Australia 2012 is an event like no other But that is just the start - Beef Australia 2012 will follow a theme of ‘Inno- that every cattleman must experience. vation, Collaboration, Inspiration, Celebration’, and will also feature trade displays, property tours, seminars, celebrity chefs, premium restaurants, and Book your place now and be part of Beef Australia 2012 in Rockhampton, live entertainment. Central Queensland, on May 7-12. • Assistance with travel and accommodation, as well as bookings for pre and “Beef Australia 2012 is a fantastic experience for the hundreds of interna- post expo tours, is available through Quadrant AgTours at www.quadran- tional visitors who attend the exposition, which is held just once every three taustralia.com. years,” Beef Australia 2012 chief executive Roger Desailly said. • For more information on Beef Australia 2012 and to register as an inter- national delegate to the expo, visit www.beefaustralia.com.au or contact +61 “This year will be no different, and our international guests have the chance (7) 4922 2989. to engage with global industry experts and Australia’s industry leaders at our Bayer & Bioniche International Genetics Conference.

12 | april 2012 The EAR What’s on at Beef High Expectations Australia 2012? International Visitor Itinerary for Record Beef Planner 2012 Event May 5th - 6th: With vast tracts of Eastern Australia’s grazing country now guaranteed of another 1:30pm: “Fork Lagoon” property tour – departs from bumper grass-growing season, expectations are mounting that the upcoming Beef Showgrounds Saturday, May 5th, returns 5:00pm Sunday, May Australia 2012 national industry expo to be held in Rockhampton will be a memo- 6th. (platinum tour $499.00pp) rable event. Already the interest shown from exhibitors, sponsors and overseas par- May 6th: ties has reached record level, and the event looks certain to attract enormous crowds 7:30am – 5:20pm, CQUniversity: Bayer and Bioniche when the week-long program kicks-off on May 7. International Beef Cattle Genetics Conference Day 1 5:00pm: “Fork Lagoon” tour participants return to Rockhampton The event’s Brisbane launch was held at the Brekkie Creek Hotel, the capital’s fa- 5:30 – 8:00pm, CQUniversity Library Gardens: Bayer Bioniche mous mecca for steak lovers which regularly turns over 9000-plus high-quality steak Cocktail Reception meals each week. The launch attracted a high-profile audience of sponsors, politi- May 7th: cians including Federal Ag Minister Ludwig, beef industry stakeholders, and the 8:30am – 5:00pm, CQUniversity: Bayer and Bioniche entire MLA board which has a boardmeeting scheduled in Brisbane. Beef Australia International Beef Cattle Genetics Conference Day 2 committee chairman Geoff Murphy was upbeat in his summary of prospects for the 7:00am – 12:30pm: CQLX property tour – departs and returns 2012 event in an exclusive video interview with Beef Central TV. to showgrounds ($80.00 pp) 12:00 noon – 2:00pm: Commonwealth Big Beef BBQ, Mr Murphy said the Beef 2012 event was now less than two months away. “It Rockhampton Showgrounds promises to be a week of collaboration, innovation, inspiration and celebration, may 8th featuring a number of new elements to the program specifically aimed at showcasing 7:00am – 5:00pm: “Eldeebar” property tour ($120.00 pp) key innovative and technical developments within the beef industry,” he said. “This 7:00am – 5:00pm: “Greenfields Charbray Stud” property tour will provide great opportunity for domestic and international trade and business.” ($120.00 pp) Mr Murphy said one of the key attractions of the Beef Australia expos was their 7:00am – 12:30pm: Belmont Research Station property tour ability to pull the entire Australian beef industry together, for a week of learning, ($80.00 pp) business opportunity, entertainment and enjoyment. Some of this year’s social func- 8:00am, CQLX: Ruralco/CRT Australian Beef Cattle tions, such as the sportsman’s lunch and women’s networking event, had sold out Championships Sale (buses will run from showgrounds) within days of tickets going on sale. More than 1200 tickets to the Gala ball had Cattle judging: , Dexter, Limousin, Gelbvieh, Poll Hereford/ been sold in a fortnight. “Intending patrons who want to attend key functions who Hereford, Murray Grey, Angus, Square Meaters, Piedmontese, have not yet booked should do so promptly,” he said. Belgian Blue, Junior Led Steers, Lowline may 9th: Beef 2012 chief executive Roger Desailly said under the event’s innovation theme, 7:00am – 5:00pm: “Goonoo” property tour ($120.00 pp) an information-packed four-day seminar program would cover a wide range of top- 7:00am – 12:30pm: Fitzroy Nurseries and Rockhampton Botanic ics, and include a large number of high-profile international and domestic speak- Gardens, hosted by Tom Wyatt ($80.00 pp) ers. For the first time the seminar program will include a daily web-based seminar 7:00am – 12:30pm: “Pelican Lagoons” property tour ($80.00 pp) component, drawing together expertise from across the globe in a range of topical 9:00 – 11:00am, International Lounge: Online Genetics subjects. He also outlined a long list of attractions under the celebration theme, in- Conference (finale) cluding the Man from Snowy River Arena Spectacular and concert featuring coun- 1:15 – 3:00pm, International Lounge: Investment Seminar try music star Casey Chambers. 4:00 – 6:00pm, International Lounge: International Reception 7:30 – 8:30pm, Rockhampton showgrounds: The Man From Record commercial trade displays Snowy River Arena Spectacular Mr. Desailly said the event would carry an additional 50 commercial displays this Cattle judging: Brangus, Brahmans, Droughtmaster, Romagnolas, year, taking total indoor and outdoor trade site exhibitors to well over 500, featuring Santa Gertrudis, Charbray a vast array of goods and services targeting the beef industry. The record demand May 10th: for sites was such that there was a waiting list of another 150 companies wishing to 7:00am – 5:00pm: “Wilga Vale” property tour ($120.00 pp) exhibit. “Including cattle exhibitors in that mix will take the number to well past Cattle judging: Charolais, Simmental, Simbrah, Red Angus, Blonde 700. Every square inch of the Rockhampton Showgrounds has been sold,” he said. D’Aquitane, Sahiwal, Speckle Park, Shorthorn, , Bazadaise, Pinzgauers, Red Poll, Devon, South Devon Strong international presence 5:00pm, Centre Ring, Rockhampton Showgrounds: Parade of Despite the impact of the high Australian dollar and the global economic outlook, Champions there was already a strong registration from international visitors – already five times May 11th: the level seen at the same time for the equivalent event three years ago. Part of this 7:00am – 5:00pm: “Craigleigh” property tour ($120.00 pp) was being driven by the International Brangus Cattle Congress, being held in asso- 7:00am – 5:00pm: “Gyranda” property tour – platinum fly in, fly ciation with Beef 2012. “We believe we will have well over 600 international visitors out tour (tba) by the time the event kicks off,” Mr Desailly said. He urged any intending interna- 6:00pm, Rockhampton showgrounds: Country Collaboration tional visitors to book early, in order to secure accommodation. “There is enormous Concert ($47.00 pp) demand for accommodation generally for Beef 2012, and while we have reserved Daily blocks of accommodation for our international visitors, we cannot hold those reser- “Happy Hour” hosted by the Rockhampton Cattle Club (for vations indefinitely before having to release them for domestic visitor use.” international visitors only)Comprehensive seminars program and Genetics Precinct

The EAR april 2012 | 13 by Dick Beck You Can Have It AllManager ! of Three Trees Ranch With the re-population of the cow herds that reside data collection by Glen Brinkman along the Gulf Coast, in Texas and in Oklahoma that and Klaus Birkel. The founda- tion Brangus cows for Three Trees is going to happen over the next five to ten years, the Ranch were chosen on the basis of demand for heat-tolerant genetics that excel in carcass ultrasound results of the females value and feedlot performance will be limited only by and their progeny and selected for a phenotype most similar to 5/8 of our ability to produce them. As Angus breeders, Three their genetic heritage – Angus! Trees Ranch recognized several years ago that our cus- tomers in the Southeast and along the Gulf Coast need In November of 2008, Three Trees Ranch returned to Camp Cooley heat tolerance in addition to the added carcass and to buy a breeding and posses- growth value that we have bred into our Angus cattle. sion interest of Lambert of Brinks 317R3, a different kind of Brangus That realization took us to the dispersal at Camp Cooley Ranch in bull. Moderate in mature size, clean in his sheath and calm in dis- June of 2008. The Brangus cattle at Camp Cooley represented the position, Lambert would take his place among the greatest sources of continuation of Brinks legacy that began in 1972 when the vision- the genetics of IMF (Intra Muscular Fat), what we call marbling in ary Glen Brinkman initiated the “Brinks New Genetics” program to a beef carcass and the single largest driver of USDA Quality Grade. create new Brangus genetics that included the proven carcass mer- Like the foundation Brangus females at Three Trees Ranch, Lambert it of foundation Angus sires and the heralded cow productivity of was chosen because he closely resembled the phenotype that makes long-time Angus performance herds like Connealy Angus Ranch in up 5/8 of his genetic heritage. Nebraska, Sitz Angus Ranch in Montana and Tehama Angus Ranch in California. An even more important year for the beef industry Many Brangus breeders have asked us why we want our cattle to look was 1986, when Glen Brinkman became one of the first seedstock like Angus. The USDA web site defines the following specifications producers of any breed to use ultrasound technology to measure rib for the Certified Angus Beef grade that is assigned by a USDA grader: eye area and to use that data to make selections and genetic progress. Carcasses shall (a) be derived from cattle that meet the phenotypic When Camp Cooley Ranch acquired the entire Brinks Brangus herd or genotypic (AngusSource®) requirements of the USDA Specifica- and the rights to use both the LB brand and the Brinks prefix in tion for Characteristics of Cattle Eligible for Approved Beef Programs 1993, they expanded and extended the Brinks legacy by becoming Claiming Angus Influence (GLA), (b) be practically free (not detract- the first Brangus herd to use ultrasound measurement of %IMF to ing from visual quality) of capillary rupture in the ribeye, (c) be free make selection for marbling genetics. No other breeding herd of any of “dark cutting” characteristics, and (d) meet the following set of breed had a deeper base of ultrasound carcass evaluation data than the requirements: 1. Marbling score of minimum Modest or higher; 2. Brinks Brangus cows at Camp Cooley Ranch. Lean color, texture, firmness, and overall skeletal characteristics, each of which must meet the requirements for A maturity in the U.S. From the June 2008 Dispersal at Camp Cooley Ranch, Three Trees grade it qualifies for; 3. Medium or fine marbling texture; 4. Ribeye chose 25 foundation females from the more than 1,200 registered Area (REA) of 10.0 to 16.0 sq. in ; 5. Hot Carcass Weight (HCW) Brangus females sold that were backed by 35 years of progressive less than 1,000 lbs*; 6. Fat Thickness (FT) less than 1.0 inch; 7. Mod- erately thick or thicker muscling and tend to be at least moderately wide and thick in relation to their length; and 8. No hump exceeding 2 inches in height.

With the possible exception of specification number 8, there are none of these requirements that cattle sired by Brangus bulls, that have 5/8 Angus genetics, cannot achieve with selection, and we believe, and our own carcass data results validate, that with selection, every one of those specifications can be met by heat tolerant cattle that have either 5/8 or 13/16 Angus genetics!

Like most of my generation, I grew up competing on 4-H and Colle- giate Livestock Judging Teams and won my share of awards in nation- al competition. Through that process, those of us who participated in structured livestock judging began to believe that we can tell what is on the inside of animal’s hide by looking at the outside. Sometimes we are correct and sometimes we aren’t! Lambert of Brinks 317R3 When I talk to Brangus breeders about phenotype, invariably most mention “bone” as something that is very important to them. I grew

14 | april 2012 The EAR up wearing a butcher apron with a boning knife in my hand and banded steers earned premiums that valued them at $122.53 per cwt when I look at “bone” on a live animal, I see something that gets cut on a live weight basis – a premium of $65.50 per head based upon off at the knee and the hock on the kill floor and finds its way into a their carcass merit! rendering tank. Shape and structure of a foot is an entirely different issue as depth of heel, angle of foot and pastern and the tendency As the cost of feeder cattle has risen to record levels, buyers use every of the claws of a rear foot to grow out in a screw shape or claws of opportunity to average cost down and one of those discounts is often a front foot to grow together and try to cross are very economically “those are Southern cattle with ear”. While that perception may be important traits that influence structural soundness and longevity. accurate for run of the mill cattle “with ear”, it is by no means a cor- rect characterization of cattle sired by bulls that have been bred and When I look at phenotype in Brangus, after I assure myself that their selected for carcass merit! feet are sound enough to allow them to do their job, my next concern is the size and shape of a bull’s sheath. I prefer Brangus bulls that look It is easy to say “I don’t need to worry about all of this new technol- more like their 5/8 Angus heritage and less like their 3/8 Brahman ogy” and ride the rising tide of prices as an industry with too many heritage. Having replaced bulls with sheath injuries or poor breeding feedlots and too much packing plant capacity pays record prices com- performance, my life experience tells me that less of those problems peting for the calves from the smallest number of beef cows in Amer- occur in bulls with what I describe as a clean and tight sheath, regard- ica in more than a half century. The point to remember is that beef less of the breed composition of the bull. I believe that heat tolerance cow numbers will grow again and, if history is an accurate predictor, is more highly related to hide thickness and the ability to shed hair it will happen at a rapid pace. When the supply of beef cattle has than to the presence of extra skin in the dewlap, throat and navel area. grown again, the requirements to earn top dollar will become more On top of that, I am fairly sure that the USDA grader that identifies stringent than they have ever been in history and with the noted and animals that are going on the harvest chain at a rate of five or more highly valued longevity of females sired by your heat tolerant bulls, per minute in most modern packing plants today probably cannot the daughters of the bulls you are selling today will be in the prime always identify “hump exceeding 2 inches in height” as defined in of their productive life when that paradigm shift happens. Do you the Certified Angus Beef specifications, but if that animal has lots of want your bull customers to be putting replacements sired by your extra skin under its throat, down its neck and across its underline, it bulls into their herds that will earn them premiums or discounts in is not likely to get the “A” stamp on the carcass that allows the USDA the year 2020 and beyond? grader the next day in the cooler to give it a Certified Angus Beef grade if it meets the other seven qualifications!

During the course of 2011, Three Trees Ranch had the opportunity to finish and market on the US Premium Beef grid at National in Liberal, Kansas a total of five purebred Brangus heifers and 13 pure- bred Brangus steers that we produced from the foundation females and herd sire that we purchased at Camp Cooley Ranch. The six purebred Brangus heifers harvested included three that graded USDA Prime and two that graded Certified Angus Beef, an accomplishment that neither Angus or Waygu could consistently surpass. The 13 purebred Brangus steers included six that were graded Certified An- gus Beef for a qualification rate of 46% that far exceeds the national averages of cattle given the “A” stamp at harvest for meeting the visual qualifications for the Certified Angus Beef brand. In that same time period, Three Trees Ranch finished and sold on the same USPB grid, four heifers that we call Angus Plus from the mating of purebred Brangus sires to purebred Angus females to produce cattle that are 13/16 Angus genetics. Two of those heifers graded USDA Prime and the other two graded Certified Angus Beef and two steers from that combination produced one that was graded Certified Angus Beef.

In September of 2011, Three Trees Ranch banded a group of pure- bred Brangus bulls at the advanced average age of 21 months of age. Those steers went on feed for 100 days at Wheeler Brothers in Okla- homa and were harvested on December 28, 2011 at an average live weight of 1,446 pounds to produce an average hot carcass weight of 909 pounds at the Cargill Plant in Dodge City, Kansas. This dozen late banded purebred Brangus steers included one that graded USDA Prime and six that were graded Certified Angus Beef with two more awarded the Cargill Sterling Silver brand that has the same marbling requirements as CAB while another earned a premium qualifying for the Cargill Angus Pride house brand. Even with a discount on two head that were called over 30 months of age on the rail at Cargill even though the oldest in the pen was really only 29 months of age, these twelve head sold on the rail for an average price of $1,792 with the one that graded USDA Prime selling for $2,130.94 for a carcass price per cwt of $217.00. On a live slaughter market that topped at $118.00 per cwt on the day they were harvested, these Brangus late

The EAR april 2012 | 15 Brahman Headlines Records Set at 30th Annual International Brahman Sale HOUSTON, TX - The 30th Annual International Brahman Sale, held The other special lot which will on February 29 in Houston, set records. Twenty two leading females were also benefit the AJBA was a pair of auctioned off and sold to buyers representing six states and three countries. full quill ostrich boots donated by Rios of Mercedes Boot Company. The boots sold for an impressive $1,000. This elite sale grossed $269,250 and females sold for an unprecedented aver- The AJBA would like to thank all of their supporters for donating and pur- age of $12,238.63. The $31,000 high selling lot, JDH Ms Dawn Manso chasing these special lots. 870/7, was consigned by J.D. Hudgins – Hudgins Division of Hungerford, Texas. Ganaderia Rosa del Alba of Mexico was the lucky purchaser of the Not only were live cattle sold at the annual International Brahman Sale, but high seller. 12 exclusive lots of semen were auctioned off as well. Semen sold to three states, and all proceeds from the donated semen will go toward the American Two special International Sale lots benefitted the American Junior Brahman Brahman Breeders Association (ABBA) Research and Breed Improvement Association (AJBA). Lot 1, Ms DF 154/1 was this year’s AJBA Foundation Committee fund. Female, and was donated by Dyess Farms of Mississippi. The heifer was sold to a committee of buyers for $12,500, and all of the proceeds raised from this The 30th Annual In- lot willl go to the AJBA. ternational Sale was a great opportunity to The buyer group included Adrian Land, Legget Ranch, Bennett Farms, spread elite Brahman Moreno Farms (Kelvin Moreno), Hinton Farms, Marty Graham, Debrah genetics both domesti- and Brandy Barnes, ACD and J Farms (Annette Chancellor), Circle T Farms cally and internation- (Troy Thibideaux and Family), Chance Hinton, John and Salina Locke, J.D. ally, and the ABBA is Hudgins – J. Forgason Division (Mark Forgason), Bryant Red Brahmans proud to have spon- (Kevin Bryant), Joyce Custom Fitters, Big John Good, J.D. Hudgins – Locke sored another success- Division, J.D. Hudgins – Goudeaux Division, Wyatt Kolb, Larry and Jill ful event. The AJBA Junior Board of Directors thank Dyess Farms for their Kolb, J and R Farms, Whitlock Cattle Company, Satterfield Ranch, Silent G donation of the 2012 AJBA Foundation Female, which sold for Ranch, Dyess Farms, Andrew Abrameit and Cattle in Motion. $12,500.

Houston Commercial Sale Lucrative to ABBA Program Members HOUSTON - The Houston Livestock Show and Rodeo 45th Annual All were auctioned off on the bull side averaging $3,835.71. Brahmans were the Breed Range Bull and Commercial Female Sales held February 29 and March highest averaging breed in the bull sale. 3 proved lucrative to Breeders Association (ABBA) pro- gram members. The female sale’s high selling lot, which was also the Overall Grand Cham- pion of the female sale, was a set of Golden Certified F-1 Brahman x Her- ABBA cattle were well represented. Certified and Golden Certified F-1 eford pairs that brought $4,000 to consignor Diamond H Cattle Company program members averaged $2,274.07 on their female pens. By division, of Brenham, Texas. The high selling bull, a registered Brahman called Mr. 12 pens of Certified and Golden Certified F-1 pairs averaged $2,970.83, Dubina Rose 42/0 was consigned by Dubina Rose Ranch of Schulenburg, two bred Certified and Golden Certified F-1 females averaged $1,900 and Texas and brought $5,500. 13 lots of open Certified and Golden Certified F-1s brought an average of $1,688.46. The Houston All Breed Range Bull and Commercial Female Sale results il- lustrate the profitability of ABBA program cattle. Not only does registering Registered Brahmans also fared well; a total of eight pens of open registered purebred Brahman cattle improve profit margins in the commercial realm, females sold for an average of $2,187.50. Seven registered Brahman bulls but certifying Brahman F-1 cattle will also bring increased revenue to sellers.

Tic Tac Toe Ranch of Frost, TX: High Grading Bull - Mr. Royal K Ranch of Snook, TX: Champion Brahman Diamond H Cattle Company of Brenham, TX: Cham- Suva Martin 631 Heifers pion F1 Pairs, Champion Overall F1s & Overall Grand Champion

Continued on page 20

16 | april 2012 The EAR 2012 Beef Improvement Federation Research Symposium & Annual Meeting April 18-21, 2012 l Crowne Plaza Hotel, Houston, TX

Join us for the 44th annual Beef Improvement Federation Research Symposium and Meeting. While attending this year’s event you will experience cutting edge but practical research in beef cattle breeding and genetics and hear about the lastest scientific advancements impacting the beef cattle industry from leading scientist. Seedstock and commercial producers will appreciate the opportunity to join together and share ideas. REGISTER NOW FOR THE BEEF INDUSTRY EVENT OF 2012! Full program details, 2 optional tours and online registration at www.beefimprovement .org/convention.html Sponsored by:

The EAR april 2012 | 17 18 | april 2012 The EAR The EAR april 2012 | 19 Continued from page 16. ABBA Launches New Genomically Enhanced Tenderness EPD The American Brahman Breeders Association (ABBA) is pleased to launch its based off of the Warner-Bratzler Shear Force test when applied to actual car- new genomically enhanced Tenderness Expected Progeny Difference (EPD). casses. Now, GeneSTAR DNA results have been applied to this original test, This new EPD combines both actual harvest data and GeneSTAR DNA and have consequently increased the accuracy of the EPD. results to generate the most accurate Tenderness EPD ever offered by the ABBA. This is just one of the many tools that the ABBA uses to help generate rev- enue for ABBA members and to increase the marketability of the Brahman Since 2003, the ABBA has utilized a general Tenderness EPD that was strictly breed.

25th ABBA F1 & TBA Brahman Sale Boasts Quality, Profitability CALDWELL, TX - The 25th Annual American Brahman Breeders As- $3,060.00, breds averaged $2,050.00, exposed averaged $2,125.00 and opens sociation (ABBA) National F1 and Texas Brahman Association (TBA) Brah- averaged $1,330.00. The F1+ PLUS division sold only open females, averag- man Sale, held Saturday, March 17 at Caldwell Livestock Commission in ing $1,117.05. In the registered Brahman division, pairs averaged $2,420.00, Caldwell, Texas boasted exceptional prices as cattlemen across the South breds averaged $1,991.23, exposed females averaged $1,860.00 and open work to restock and enhance their herds. This year’s sale was dedicated to the females averaged $2,260.00. Two pairs of purebred non-registered Brahman memory of James A. (Jim) Theeck of Brenham, Texas. females averaged $2,150.00, purebred bred females averaged $1,750.00 and open purebred Brahmans averaged $1,780.00. Area cattlemen gathered in Caldwell, Texas on Saturday at 1 p.m. to place their bids on the nation’s most elite Brahman F1 females. The quality of this The sale followed this spring’s trend of increased prices on ABBA program sale was highly anticipated; the auction hall was standing room only at the cattle. Cattlemen have confidence in the environmental adaptability, in- sale’s commencement. This year’s consignments included Golden Certified creased milk production and higher fertility of F1 females and appreciate the and Certified F1 females, the ABBA’s new F1+ PLUS program females, as heat and disease resistance that F1 females have inherited from their Brahman well as registered and purebred Brahmans. parents, especially after enduring recent drought conditions. Two pens of Certified Brahman x Hereford F1 pairs tied as the sale’s high selling lots, bringing $3,700 per head from John Malazzo Farms of Caldwell, The American Brahman Breeders Texas. John Malazzo Farms had a very successful day, not only consigning Association is the world registry the two high-selling lots, but also receiving honors for consigning the sale’s for Brahman cattle, the #1 beef Champion F1 pairs and Champion F1 exposed heifers. breed for efficiency, hybrid vigor, and environmental adaptabil- Reata Ranch of Bay City, Texas also took home honors for consigning the ity. For more information about Champion F1 open pen. Brahman cattle, Brahman F1s or other ABBA programs, visit Diamond H Cattle Company of Brenham, TX: Cham- This sale was considered by many one of the deepest sets of cattle they’d www.brahman.org. pion F1 Pairs, Champion Overall F1s & Overall Grand seen this year. In the Golden Certified and Certified division, pairs averaged Champion

Tic Tac Toe Ranch of Frost, TX: High Grading Bull - Mr. Royal K Ranch of Snook, TX: Champion Brahman Diamond H Cattle Company of Brenham, TX: Cham- Suva Martin 631 Heifers pion F1 Pairs, Champion Overall F1s & Overall Grand Champion

Gilbert Tucker Passes Longtime Florida Brahman breeder, Gilbert Tucker passed away March 14th. Tucker was an esteemed cattleman and a lifelong supporter and director emeritus of ABBA. He was inducted into ABBA’s Hall of Fame in 2010 and was recognized in the state of Florida, where he was also a member of the Florida Agriculture Hall of Fame.

Mr. Tucker will remembered for his no nonsense attitude in the running and marketing of his herd. He was a cowman’s cattle person and was as fair as he was hard.

Gilbert Tucker was laid to rest on March 17th in Cocoa, FL.

20 | april 2012 The EAR Caldwell Spring Ad 1 2/16/12 4:28 PM Page 1

Caldwell Livestock Commission SSpringpring ReplacementReplacement FFemaleemale SaleSale Saturday, April 21, 2012 • 1:00 P.M. At The Caldwell Livestock Commission (U.S. Hwy 36 South, Caldwell, Texas) Sale Day Phone: (979) 567-4119 Offering Over 500 Head Of Top Quality Females

All cattle will meet and/or exceed the health requirements set forth by the Texas Animal Health Commission. All cattle will be sorted into uniform groups. Cattle available for inspection all day, Friday, April 20, 2012

For information or to consign, contact:

The EAR april 2012 | 21 Brangus

Third Time was a Charm for “Cut Above”Headlines Sale Cullman, al - A special thanks goes out to: Doug Williams, sale Thank you and please place us manager; Lakin Oakley, auctioneer; Michael Sturgess, consultant; and on your calendar for our 2013 Luke Mobley, Andrew Conley and Jimmy Fetner, ring men. sale on March 9th.

And to our Sale Partners: L&W Cattle Co.; Clover Ranch; EC Bran- 2 Bred Cows averaged $2,275 gus; McCreary Farms; J Bar M Brangus Ranch; Burke Brangus Farm; 10 Bred Heifers averaged $3,270 Addison Brangus Farm; Cheney Farm; DS Farms; and Cliff and Judy 22 Open Heifers averaged $2,890 Stewart. 43 Pairs averaged $2,978 5 Show Heifers averaged $3,610 And to all who came, looked, bid and above all to those of you who 1 Flush averaged $6,250 bought, our heartfelt appreciation and gratitude from all the “Cut 33 Bulls averaged $3,133 Above” team! An extra mile thanks to Nic Cornelison of Lake Majestik Farms for his “Majestic” bidding which made him our volume buyer 116 Lots totaled $357,350 to average $3,080 for the sale.

The Collection Sale is Magical houston, TX - It was another magical night under the tent in Houston, netics. J.D. Hudgins – Locke Division consigned a son of the infamous JDH TX. On Friday March 2nd the annual The Collection sale was held. Brangus Mr Elmo Manso. Patterned very similar to his father, this young herd sire and Brahman breeders, foreign guest, and friends all gathered for what would will be something to watch and follow. Bill Faulk of Faulk Farms in Crowley, be another memorable evening. The sale was comprised of 23 lots of the LA outlasted Brahman and Brangus breeders alike to win the bid at $14,000. very best genetics available today in the Brangus and Brahman breeds. The consignors brought these genetics into Houston from all over the US and the 23 lots grossed $173,900 to average $7560 cattle sold back across the United States and internationally.

The top selling lot of the night was lot 1 offered by Draggin’ M Ranch of El Dorado, AR. They offered the pick of their entire fall 2011 ET heifer calf crop. WOW, what an opportunity to pick the next great donor female to add to your herd. After a fierce battle Clover Ranch of Marietta, GA won the final bid at $20,000.

The next high selling lot of the evening was purchased by Telpara Hills of Australia. They outlasted all bidders to purchase lot 5, Oaks Ms Next Step 541X33 for $14,000. She is a Next Step daughter that was consigned by The Oaks Farms of Newnan, GA. She is sure to have an illustrious donor career.

Adding a different twist to the sale this year was the addition of Brahman ge-

J.F. “Curly” Taylor Passes Funeral services for J.F. “Curly” Taylor, 87, were held on Friday, January 20, East Texas Treatment Center, the 2012 at two o’clock in the afternoon at the Grace Fellowship Church with Harvest Festival Livestock Show, Dr. Dick Guynes and Reverend Brian Nutt officiating. Interment followed the International Brangus Breed- at Lakeview Cemetery. Mr. Taylor was born on January 31, 1924 in Sara- ers Association,. the Kilgore FFA toga, Texas to John E. and Lillian Taylor. Mr. Taylor died on January 16, Advisory Board, and the Board 2012 at Good Shepherd Medical Center of Regents for Southwestern As- sembly of God College. In 1971, After serving in the United States Air Force in World War II, Mr. Taylor Mr. Taylor was the National moved to the East Texas area and was employed by Gulf Oil Company. In President for the Association of 1959, Mr. Taylor formed and operated T & L Well Service until his first Oilwell Servicing Contractors. retirement in 1981. Mr. Taylor was active in the registered Brangus cattle In 1979, Mr. Taylor was named industy and operated the Star Creek Ranch and later Star Creek Brangus the Man of the Year for the City Beef meat market. Mr. Taylor’s operated his businesses under the scriptural of Kilgore. He was also named principle of Psalm 126: 3, “The Lord hath done great things for us, whereof “Deacon Emeritus” by the Grace we are glad.” Fellowship Church (formerly First Assembly of God) for his Mr. Taylor was very active in civic and professional venues. He served on many years of service. the board of the Kilgore Improvement and Beautification Association, the Continued on page 24

22 | april 2012 The EAR Don Thomas & Sons 22nd Annual “Cadillac of Brangus” Sale Join us for dinner September 8, 2012 - 12 Noon Friday the at the farm near Madison, Missouri 7th Registered Brangus & Angus Cows Commercial Brangus & Black Baldies Mr CCC Magnum 392X44 Mr CCC

R10189024 CRC-IFCC Magnum 331T x Ms Brinks Typesetter 392J11

Introducing the great Magnum son, 392X44 The newest addition to our herd sire battery!

For more info contact: Mark Cowan, [email protected], 903/495-4522 Trey Kirkpatrick, treyk@amscattle,com, 979/324-5518 Richard Hood, [email protected], 979/224-6150 18146 Hwy 151, Madison, MO 65263 Brad Wright, [email protected], 979/219-4599 Don Thomas www.amscattle.com 660/263-4560 l 660/651-1805 Keith Thomas l 573/473-6719 Sale broadcast by: LOCATED 12 MILES EAST OF MOBERLY ON HWY 24 Quality Brangus Since 1973. www.thomasbrangus.com Cattle Solutions Cattle Call for your free catalog.

The EAR april 2012 | 23 Continued from page 22. Mr. Taylor was preceded in death by his parents, John and Lillian Taylor and Thomas, and Barbara Johnston. three sisters, Ruth Vickery, Billie Wallace, and Joyce Severen. Pallbearers were J.B. McCracken, J.L. Pace, Joe Gorman, Myron Saathoff, He is survived by his wife of fifty years, Doris Taylor of Kilgore. Also surviv- Kenneth Welch, James Robinson, and Terry “Bubba” McFarland. ing him are his three daughters, Carolyn Collier of Panama City, Florida, Kathy Walton and her husband Tom of Victoria, Texas, Lou Gruver and her Honorary Pallbearers were G.W. “Chub” Boyd, Gary Boyd, Lloyd Bolding, husband Gayle of Fort Worth, Texas, and son, David Taylor and his wife Blueford Waits, Gary Atchley, and Mr. Taylor’s former employees. Amber of Kilgore. Mr. Taylor had six grandchildren and two great grand- children. Mr. and Mrs. Taylor also had a large extended family of “adopted In lieu of flowers, donations may be made to the Pleasant Hills Children’s children” that they love as their own. Myron and Neva Saathoff and their Home, P.O. Box 1177, Fairfield, TX 75840. family, Ken, Michelle, and Kody Welch, Ada Fessler, Ruth Peaver, Bettye

Billy Wayne Harry - Life Legacy Funeral services for Billy W. Harry, 80 of Sulphur Springs, TX , were con- is survived by his wife of sixty two years, Billie Harry of Sulphur Spring: ducted at 1:00 p.m. Tuesday, Feb 28, 2012 with a celebration of Life Memo- sons Monty Harry and Billy D. and wife Beth Harry of Sulphur Springs: rial at the First Baptist Church in Sulphur Springs with Ty Musser and Fred daughter Morna and her husband Steve Moss of Lindale, TX: nine grand- Lewis officiating. Visitation was at the First Baptist Church just prior to the children, Dustin Harry, Derek Harry and wife Kimberly of Sulphur Springs, 1:00 Memorial service. Billy was born March 19, 1931 in Sulphur Springs to Kamilla and husband Ty Musser of Lindale, TX, Kelsey and husband Greg Roy and Josie McQueary Harry. He graduated from Sulphur Springs High Strawn of Lindale, TX, April and husband Jason Wilkie of Luling, LA, Am- School in 1949. He married Billie M. Walker on September 10, 1949 in ber and husband Trey Wieniewitz of Knoxville, TN, Lacy and husband Russ Sulphur Springs. While attending Sulphur Springs High School he lettered Coker of Sulphur Springs, Crysta Harry of Yantis, TX, Faith and husband in all three sports his freshmen, sophomore, junior and senior years. He was Kell Clopton of Royce City, TX : Two brothers, Leroy and wife Gayle Harry also president of the student body his senior year. In the early 50’s he oper- of Allen, TX, and Joe and wife Pat Harry of Arlington, TX, sister-in-law Pat ated a dairy on Main street and later joined Lee Walker at Walker Oil Co. Harry of Arlington, TX, thirteen great-grandchildren: many nieces, cousins He later purchased the company from Ellen Walker and changed the name and friends. Billy is preceded in death by his parents Roy and Josie Harry: to Walker-Harry Oil Co. Inc. Billy has served as a past Mayor of Sulphur brother, Eroy Harry of Arlington: sister Margie Campbell and brother-in-law Spring and a member of the city council. He was also the owner and operator Sterling Campbell of Durante, OK. Pallbearers were Dustin Harry, Derek of Billy Harry Brangus and an active member of the International Brangus Harry, Russ Coker, Kell Clopton, Jason Wilkie, Greg Strawn, Trey Wie- Breeders Association which included three terms on the IBBA Board, board niewitz. Honorary pallbearers were the First Baptist Busy Men’s Bible Class. president, and the 1983 Breeder of the Year. He also served as president of Billy’s greatest love was his love for his Lord, his family and especially his the Texas Brangus Breeders Association and Pines and Plains Brangus As- great-grand kids. Memorials may be made to Parkinson’s @ www.parkinsons. sociation. In January 2012 Billy was selected as the Pioneer Brangus Breeder org or to a charity of your choice. Arrangements are under the direction of of the Year for his past contributions in promoting the Brangus breed. He West Oaks Funeral Home. www.westoaksfuneralhome.com

If a great picture is worth $1000 Visit our website to view imagine the videos from these sales: value of a Miller Brangus great video. Waynesboro, TN March 24, 2012

GENETRUST at Suhn Cattle Co. Eureka, KS March 27, 2012

Gearing up for the Sunday’s Best Club 2012 Sale Season? Calf Sale Hearne, TX Make your marketing twice as effective April 7, 2012 with half the stress on your cattle. Call us today! GENETRUST at Cavender Ranches Jacksonville, TX April 27-28, 2012 Wade Fisher l 254.319.5349 www.idealvideoproductions.com

24 | april 2012 The EAR is the time to plan for your future.

BRAGG 795W11 R10174664 | DOB: 10/17/2009 | Robertson x Uppercut BW: 1.9 | WW: 41 | YW: 70 | MILK: 5 | TM: 25 | SC: 0.9 | REA: 0.91 | IMF: 0.05 | FT: -0.003

Semen Available $50/Straw | Export Semen Available A power bull who is destined for greatness. Awesome in his design, with unbelievable thickness, length of rib and added bone, IMPRESSIVE from any angle. We have his first crop of calves on the ground now and we are very excited about them. Call us today for more information. www.aspenedgemarketing.com TRUITT BRANGUS Brian Truitt Farms PO Box 2855 • Auburn, AL 36831-2855 (334) 319-3210 Email: [email protected] Mark Cowan | 903-495-4522 TB The EAR april 2012 | 25 Mound Creek Sale is Another Success leona, tx - Mound Creek Ranch’s Brangus Bull and Female Sale of Luke of Brinks 784P14, is the dam of the high selling bull, Lot 2 MC was held on March 17th, at Leona, TX. This year proved to be another Something Special 127Y42. He was also purchased by Pennridge Farms success as buyers made a strong presence and demand for the cattle. of Paige, TX for $30,000.

The high selling female was Lot 156, MC Ms Lucia 127W. She was 16 Female lots averaged $8781 purchased by Pennridge Farms of Paige, TX for $22,000. This daughter 142 yearling bulls averaged $4975

Red Brangus

IRBBA Annual Meeting & Diva’s Sale Headlines college station, tx - The International Red Brangus Breeders As- tration for Members and other sociation to Host their Annual Meeting and “Divas in Red” Sale. Guests is $20 per person and in- cludes the Friday night dinner, The members of the International Red Brangus Breeders Association will Saturday breakfast and lunch. The due date for Early Registration is April meet April 27 and 28th for their Annual Meeting. This year’s meeting will be 21st. Registration at the event will be $30 per person. held again at the Texas A&M University Beef Center. Registration for the “Herd Alley and Parade” is $50 per head. Display cattle In addition to the Annual Membership Meeting the agenda will include in- may be presented for $10 per head. dustry guest speakers, live cattle displays, presentation of the IRBBA Scholar- More information about the IRBBA Annual Meeting and “Divas in Red” ship Recipients and conclude with the “Divas in Red” Premier Red Brangus Premier Red Brangus Heifer Sale maybe found online at www.redbrangus. Heifer Sale. org and by following the IRBBA on Facebook. ------The weekend will begin on Friday afternoon with display cattle arriving fol- Hotel Reservations for the IRBBA Annual Meeting lowed by and a Social and Dinner that evening for members and guests. Masterfully prepared by Rhumina and Jimmy Stofa, of Stofa Rosa Ranch, The IRBBA has reserved several blocks of rooms in College Station for the this is a dinner not to be missed. Annual Meeting. When making your reservations ask for “IRBBA” block of rooms. Saturday’s agenda will start with the Annual Business Meeting for the General Membership, including the election of new Directors to the Board. Follow- Holiday Inn Express ing the Annual Meeting, presentations from industry speakers will be made. 1203 University Drive East (979)846-8700 During the noon time meal, the IRBBA Scholarship will recognize and award $93/ night (10 rooms blocked) the 2012 Memorial Scholarship recipients. The Scholarship Committee will be holding a Benefit Silent Auction that will include semen from some of the Econo Lodge premier Red Brangus sires as well as valuable items and gifts. 901 University Drive East (979)260-9150 The afternoon agenda will begin with presentations by the corporate spon- $69.99 per night sors of the meeting. Blocked room reservations must be made before March 31st

The “Herd Bull Alley & Parade” along with the cattle displays has been one Hyatt Place of the most enjoyed opportunities of this Annual Meeting. Members are in- 1100 University Drive East vited and encouraged to bring the best examples of their programs to display. (979)846-9800 This year the “Herd Alley” is being expanded to include Herd Donors as well $109/ night as Herd Bulls. This is an opportunity to showcase and view the premier Sires and Dams contributing the future genetics of the Red Brangus Breed. To be Fairfield Inn included in the “Herd Alley” the sires and dams must have produced prog- 4613 South Texas Ave eny. Younger individuals and prospective sires are invited to be displayed. (979)268-1552 Animals registered in the “Herd Alley” will be also be in the “Parade” through $99.99/ night the Beef Center for all in attendance to view. Your ad could The day will conclude with the 2012 “Divas in Red” Premiere Red Brangus Heifer Sale. This offering will include the finest young females found in the be here! breed – females that will become champions and donors. This is an excellent Call us to find out how. opportunity for junior exhibitors and breeders alike to select a tremendous Phone: 979/219-4599 young Red Brangus female. Fax: 979/828-5532 www.theearmagazine.com International Guests will receive complimentary registration. Early Regis-

26 | april 2012 The EAR ONE OF THE HOTTEST AI SIRES TODAY! $40/straw ::: Exportable Semen Available ::: CRC Guardian 9U8U5 in the top 20% or better in ALL traits! His sons and daughters are scanning exceptionallyThe powerful Csonkagood REA’s son with and an IMF outstanding while maintaining EPD profile. an Guardian eye-catching, ranks attractive phenotype that reinforces demand. Guardian progeny are topping sales across the United States. As his daughters enter production, we are excited about the unlimited potential that this young sire offers.

Johnston Farms Ray & Helen Johnston, Owners John & Sherry Milam, Owners GENETRUSTAlan Haney, Ranch Manager {334-312-0635} Grady Green, Registered Cattle Manager Performance Genetics. www.johnstonbrangus.com Trusted Cattlemen. 870-314-3673, [email protected] Danny Roberson, Commerical Cattle Manager, 870-310-8134 Craig Green: 870-834-1976 GENETRUST [email protected] www.dragginmranch.com Performance Genetics. Trusted Cattlemen.

www.aspenedgemarketing.com The EAR april 2012 | 27

GENETRUST www.genetrustbrangus.com Simbrah

Henly Wins $10,000 Scholarship in SaleHeadlines san antonio, tx - Junior Simbrah exhibitor, Callie Henly walked away with a $10,000 scholarship from San Antonio as she was one of the top three public speakers. Henly’s topic centered around building a dialogue with con- sumers about food. The contest featured over 100 contestants and lasted 11 hours. See our blog page to read more about the contest and her winning day.

Garrett Brother/Sister Win Sale $12,000 Scholarships cuero, TX - “Junior Simbrah breeders, Cody and Kelly Garrett, Cuero, Texas built a portable cattle corral with a chute for the Ag Mechanics contests at San Antonio and Houston Livestock Show and Rodeo. In San Antonio, they won their class and won second place in their division which won them the $12,000 scholarship. They also had Grand Champion Documentation (recordkeeping/ recordbook). They won a gift card, plus two welders, welding safety equipment, and other items related to welding for the class and divi- sion win. Industry News

A New Tool for Mapping Water Use and Drought Farmers and water managers may soon have an online tool to help them Water stress elevates soil and leaf temperatures, which can be detected by assess drought and irrigation impacts on water use and crop development, satellites. Anderson and Kustas can use satellite temperature data to create thanks to the work of two U.S. Department of Agriculture (USDA) scien- ET maps. The maps are capable of detecting rivers, lakes, wetlands, riparian tists. buffers, irrigated cropland and areas under water stress.

Agricultural Research Service (ARS) scientists Martha Anderson and Bill The work is funded by the National Oceanic and Atmospheric Adminis- Kustas have developed an evapotranspiration (ET) and drought modeling tration (NOAA) and the National Aeronautics and Space Administration system at the ARS Hydrology and Remote Sensing Laboratory in Beltsville, (NASA). NOAA plans to use the system to generate ET estimates over the Md. The modeling system also will help forecasters monitor ET and drought continental United States. The system is expected to become particularly rel- conditions across the United States and overseas. evant as climate change presents challenges for growers and water managers in areas such as the Texas Panhandle, the Florida Everglades and the south- ARS is USDA’s principal intramural scientific research agency, and the re- western United States. search supports the USDA priorities of responding to climate change and promoting international food security. Getting routine ET estimates for individual fields is laborious, but the re- searchers are streamlining the process. With help from new satellite imagery, The model, known as ALEXI (Atmosphere-Land Exchange Inverse), uses they hope to be able to move toward routine mapping at the “field scale” thermal infrared imagery from satellites and calculates soil and plant tem- level. ALEXI has been estimating evapotranspiration (ET) rates since 2000, peratures that can be used to create maps of ET rates of plants growing in but the researchers continue to refine the system and plan to make the maps cultivated areas, forests and natural habitats around the world. available online soon on the U.S. Drought Portal at www.drought.gov.

ET consists of the water evaporated from soil and plant surfaces, and the wa- Anderson and Kustas, with colleagues, are currently mapping parts of Africa, ter vapor that escapes, or transpires, through plant leaf pores (stomata) as the including the Horn of Africa, where drought has caused famine in Somalia. plants absorb carbon dioxide through photosynthesis. Generally, evaporation Local ET data would be particularly helpful in places such as Africa, where cools surfaces, so a cooler land surface is an indicator of higher ET rates and networks of weather stations don’t exist. wetter soils. ARS News Service

28 | april 2012 The EAR calyx star ranch Registered & Commercial Brangus Cattle Beefmaster Robert Field 3857 Field Rd Cell: 662-435-4885 Shuqualak, MS 39361 Office: 662-793-4746 [email protected] www.CalyxStar Ranch.com

Buckner Polled Beefmasters Johnny Vines 41190 U.S. Hwy. 231 Polled is Beautiful Steele, AL 35987 Polled Heifers, Cows and Bulls Available (205) 594-5307 (205) 594-5456 fax Thornton, Texas l (254)747-2199 ASHVILLE, AL www.bucknerpolledbeefmasters.info REGISTERED BRANGUS FOR SALE

Registered & Commercial Brangus Brahman Robert Yates Pete Peterson 1644 Swan Creek Rd l Hamptonville, NC 27020 Cell: 336/466-0115 l Barn: 336/526-6087 [email protected] Don Thomas TruiTT Brangus Bailey Brahmans 18146 Hwy 151 l Madison, MO 65263 Farms Buddy & Cathy Bailey 660/263-4560 l 660/651-1805 Brian Truitt 296 LCR 702 Kosse, TX 76653 Keith Thomas l 573/473-6719 PO Box 2855 Auburn, AL 36831-2855 254/375-2252 www.thomasbrangus.com (334)319-3210 254/709-7666 Cell Email: [email protected] [email protected] Quality Brangus Since 1973 Home of Bragg of RRR 795W11 Todd Garrett J.D Hudgins, Inc. PO Box 101 P.O. Box 145 Midlothian, TX 76065 Hungerford, TX 77448 972/435-2479 Red Phone: 979.532.1352 [email protected] Fax: 979.532.2825 Brangus www.jdhudgins.com P Peaceful Valley Farms P Hengst Brothers Brangus Breeding Registered Brahman Cattle Dennis & Helen Hengst Gary Markham V V 979/366-2431 l 979/255-2402 mobile David & Lisa Long l Waldron, Arkansas 9201 Markham Rd. [email protected] Manvel, TX 77578 Home: (479)637-0248 Cell: (479)207-0521 Greg & Heather Hengst [email protected] 281/331-4570 Karl Hengst 979/255-8855 [email protected] www.peacefulvalleyfarms.com [email protected] Call for cattle & hay pricing Est. 1966 www.ranchodetrabajo.com

Brangus

JLS INTERNATIONAL Scotty & Sherry Henderson P.O. Box 928 189 Henderson Ln Robertsdale, Alabama 36567 Bossier City, LA 71112 Santa (281) 947-5688 (318)208-0069 [email protected] Jeff Smithl Alabama Myron Saathoff l Texas Gertrudis (251) 947-5688 (210) 218-4804

Briggs Ranches

Fred, Bob and Arthur McCreary P.O. Box 1417 l Victoria, TX 77902 l 361/573-7141 13465 Brookly Road Evergreen, AL 36401 Traylor Division San Roque Division San Carlos Division 251/578-4750 l Fax 251/578-5831 Bloomington, TX Catarina, TX Rio Grande City, TX Email: [email protected] 361/897-1337 830/999-3236 www.mccrearyfarms.com

The EAR april 2012 | 29 Harris Riverbend Farm M&W Cattle Services The New Generation Complete Embryo Collection/ Santa Gerturdis Transfer Services David & Laurie Harris P.O. Box 250 Wheelock, TX 77882 PO Box 691 l Cleburne, Texas 7603 Services 817/641-4159 home l 817/641-4771 office Dan R. Miller, DVM Todd Whitesell 979/229-0542 979/229-8290 817/996-5866 mobile [email protected] [email protected]

Nunley Bros. Ranches Lakin Oakley Auctioneer Bob & Richard Nunley 7081 Highway 82 West l P.O. Box 308 Sabinal, TX 78881 DeKalb, Texas 75559 [email protected] 903/667-3251 Home Watch for the Annual Star Five Production Sale 903/277-9610 Mobile

• Semeln SemenCollec Collectiontion & Pr &o cProcessingessing • CSS lA CSSvai lAvailableable Fac Facilityility • Storage • Shipping • Supplies l Storage l Shipping l Supplies • AI • Embryo Collections l l • AI T rAIa in Embryoing Sch Collectionsools l At ou rAIf Trainingacilitie Schools Ato ourr o facilitiesn-farm c oro lon-farmlecting collecting. Embryo Transfer • Estrus Synchronization Programs Simbrah 1803518035FM 17 FM• C 17ant oCanton,n, TX 75 TX10 375103 Bob Woodard 903.521.7904 Bob Woodard 903.521.7904 Toll Free 1.866.604.4044 Complete Reproductive Services InVitro Fertilization Brenda Barton 903.567.4044 (Office) Toll Free 1.866.604.4044 • Fax 903.567.6587 BrendaCraig Ba rBartonton 9 0903.567.40443.920.3223 (Office) www.chamFaxpio n903.567.6587genetics.com Toll Free: 866-4EMBRYO • P.O. Box 3038 • Bryan, TX 77805 Craig Barton 903.920.3223 www.championgenetics.com 979/731-1043 • Fax: 979/731-1086 • [email protected] • www.ovagenix.com Pine Ridge Ranch Pine Ridge Ranch Pine Ridge Ranch ATHENS, TX 9876 PLANO RD. Greg Reynolds Jane and Bill Travis DALLAS, TX 75238 Auctioneer www.simbrah.com Office 214-369-0990 120 Shadydale Lane • Coppell, TX 75019 Proud to be running eared cows on my place. E-mail: [email protected] Home 214-348-1618 972-471-1233, office • 972-839-6485, cell Member of Texas & Southwestern Cattle Raisers. Cell: 214-850-6308 Fax 214-369-9132 www.doaklambert.com • email: [email protected] Cell: (270)293-1598 e-mail: [email protected] livestock photography by TCR GENETICS Your ad could be here! ARTIFICIAL INSEMINATION BREEDING SERVICE Call us to find out how. nancy Serving Purebred & Commercial Breeders of Phone: 979/219-4599 South Texas & Specializing in American Breeds. Fax: 979/828-5532 TECOLOTE CREEk RANCh GENETICS - DR. jOE pASChAL (979)229-9998 361/946-1103 Office l 361/242-9753 Residence www.theearmagazine.com [email protected] www.tcr-genetics.com Advertiser’s Index 2H Brangus...... 29 J.D. Hudgins, Inc...... 29 5K Cowbelle Ranch...... 29 JLS International...... 29 AMS Genetics, LLC...... 8,BC Johnston Farms...... 27 Bailey Brahmans...... 29 Lambert, Doak...... 30 Beef Improvement Federation...... 17 Livestock Photography by Nancy...... 30 Briggs Ranches...... 3,29 M & W Cattle Service...... 30 Buckner Polled Beefmaster...... 29 McCreary Farms...... 29 Caldwell Livestock Commission Replacement Female Sale..21 Nunley Bros. Ranches...... 30 Calyx Star Ranch...... 29 Oak Creek Farms...... 29 Cattle Solutions...... 30 Oakley, Lakin...... 30 Cavender Ranches...... 29 OvaGenix...... 30 Champion Genetics...... 30 Peaceful Valley Farms...... 29 Doguet’s Diamond D Ranch...... 29 Pine Ridge Ranch...... 30 Don Thomas & Sons...... 23,29 Platte Valley...... 9 Draggin’ M Ranch...... 32 Quail Creek Brangus...... 29 El Rancho De Trabajo...... 29 Reynolds, Greg...... 30 Garrett Brangus...... 29 Robert Yates Ranch...... 29 GENETRUST...... IFC-1,18-19 Salacoa Valley Farms...... 32 Harris Riverbend Farm...... 30,IBC TCR Genetics...... 30 Hengst Bros. Brangus...... 29 The Brahman Elite Sale...... 5 Ideal Productions...... 24 Triangle K Farms...... 29 Indian Hills Ranch...... 29 Truitt Brangus Farms...... 25,29

30 | april 2012 The EAR Calendar Please note that events/sales in bold have ads placed in this issue. Check them out! April June 7 - Rose Capital Classic Beefmaster Sale - 9 - Carolina’s Brahman Sale - Clemson, SC Shreveport, LA 16 - “The Event” A Showcase of Red Brangus 13 - Magic City Sale & “Magic 8 Heifer Sale” - Genetics - Brenham, TX Miami, FL 14 - Bulls Eye Ranch / Double A Ranch Haltered Heifer Sale - Brenham, TX Because we want to 14 - Collier Farms Advantage Sale - Giddings, TX 14 - Ozark & Heart of America Spring Sale - hEAR from Springfield, MO 14 - Red Hot Bull Sale at Red Doc Farms - Belen, NM 18-21 - Beef Improvement Federation Symposium YOU! & Annual Meetings - Houston, TX 21 - Caldwell Livestock Commission Spring Replacement Female Sale - Caldwell, TX 21 - East TX/LA Beefmaster Marketing Group Sale - Crockett. TX 21 - Southeastern Beefmaster Breeders Unity Sale - Calhoun, GA 22 - BBU National E6 Sale - Columbus, TX 28 - GENETRUST @ Cavender Ranches Mature Cowherd Dispersal - Jacksonville, TX 28 - “The Divas in Red” Premier Red Brangus Heifer Sale - College Station, TX 28 - Brahman Elite Sale - Hungerford, TX 28 - Crimson Classic Sale - Hanceville, AL 28 - Springtime in Texas Beefmaster Sale - Brenham, TX We’re all about getting the word out, let us know about your next Bos indicus influenced event or sale. May Contact: 5 - JLS International Winning Tradition IX Sale - Crystal Devoll Brad Wright Devine, TX Phone: 979/820-8358 Phone: 979/219-4599 5 - Deep South Brahman & F1 Sale - Hattiesburg, [email protected] Fax: 979/828-5532 MS [email protected] 5 - Lone Star BBA Spring Sale - Sulphur Springs, TX 5 - East Texas Simmental/Simbrah Assn. Sale - Athens, TX Your ad could be in here! 12 - Central States BBA Spring Sale - Cehcotah, OK Call us to find out how. 12 - Santa Gertrudis Breeders of the Carolinas Sale - Advertising Sales: Chester, SC Mark Cowan: 903/495-4522, [email protected] 19 - Buzzard Hollow Ranch Sale - Granbury, TX Kyle Devoll: 979/820-8362, [email protected] 19 - Mound Creek & Friends Female Sale - Leona, TX Richard Hood: 979/224-6140, [email protected] 19 - Emmons Ranch Production Sale - Fairfield, TX Trey Kirkpatrick: 979/324-5518, [email protected] 27 - The Chosen Few 2012 Internet Heifer Sale - Fax: 979/828-5532 Nacogdoches, TX www.theearmagazine.com

The EAR april 2012 | 31 LOADED & Ready...... for any frontier WW Cherokee 535W36: SINGLETARY X 535K14 | $40/Straw Powerful, prepotent, prepared for Australia. Export Semen Available He ranks in the top 5% for SC, 10% YW and REA, 15% WW, 20% IMF and 25% TM.

David and Nada Wood, Owners 713-539-5715 | 4 Wynden Oaks Drive Houston TX 77056

+61 428 332 913 | [email protected] DDD-UC Gentleman 804S21: HE SELLS OCTOBER 26 UPPERCUT X 804H33 The #2 trait leader for REA, #11 for SC and #23 for IMF! He is the most powerful son of Uppercut and out of the high marketing value, SG Fancy 804H33 cow that we own with Doguet’s Diamond D Ranch. He sells October 26th!

DDD Uppercuts Legacy 804X37 - Full Brother to Gentleman and 2012 International Champion Brangus Bull! BULL AND FEMALE SALE Congratulations Doguet’s Diamond D Ranch

October 26 Sale Managed By:

David & Susan Vaughan, Owner Chris Heptinstall, Gen. Manager PO Box 185 | Fairmount, GA 30139 706-337-2295 | [email protected] www.salacoavalleybrangus.com Marketing Superior Genetics. www.amscattle.com Design by: www.aspenedgemarketing.com 32 | april 2012 The EAR Our NEXT Generation of Herd Sires Give Yourself The Edge GENEFORTRUST SALE PerformanceHerd Genetics. Reduction Trusted Cattlemen. 64 Santa Gertrudis Cows GENESpring BredTRUST to PerformanceRed Genetics. Angus Trusted Cattlemen. & Hereford Bulls DP 161/0 (Scurred) - Semen Available Soon 6 years & younger Top 30% BW, REA & Marbling Co-owned with Winrock Farms

GENETRUST www.genetrustbrangus.com

AJH 12/0 (Scurred) - Semen Available at $30/Straw Top 20% Maternal Co-owned with Strait Ranches

FC PISTOL 28/0 - Semen Available Soon Top 10% WW, YW, REA - Steller First Season Show Career Co-owned with Super S Cattle Co. & Flying C Ranch The New Generation Santa Gertrudis Harris Riverbend Farm Private treaty bulls David & Laurie Harris and females for sale PO Box 691 l Cleburne, TX 76033 at all times. 817/641-4159 home Give us a call! 817/641-4771 office 817/996-5866 mobile ATTENTION CATTLEMAN: Let AMS help you market your calves! American Marketing Services is now a licensed Superior Livestock Auctions representative. Contact AMS today to schedule to market your commercial calves or replacement cattle sale today on Superior Livestock Auction. Not familiar with Superior Livestock Auctions? In 1987, Superior Livestock Auction introduced satellite video marketing to the nation’s livestock industry and forever changed the way load lots of cattle are marketed. Superior has grown to become the largest livestock auction in the United States, marketing well over one million head of cattle annually. With over 300 representatives located throughout the United States, Superior provides a complete national marketing network serving both buyers and sellers.

Unlike conventional marketing methods, buyers have the opportunity to view, evaluate and make selections from cattle across the country in the convenience of their office or home. Sellers can offer their cattle, viewed in their natural surroundings, to a nationwide buyer base. Load lots of country fresh cattle are sold on contract for immediate to future delivery using the most accurate form of price discovery available….competitive bidding. Superior has created a national livestock market, where prices are discovered without regard to local climate conditions or demand. LEARN MORE AT WWW.SUPERIORLIVESTOCK.COM Or Call an AMS Representative Today Mark Cowan | [email protected] | 903-495-4522 Trey Kirkpatrick | [email protected] | 979-324-5518 Richard Hood | [email protected] | 979-224-6150 Brad Wright | [email protected] | 979-219-4599 www.amscattle.com