Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA1119752 Filing date: 03/11/2021

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Notice of Opposition

Notice is hereby given that the following party opposes registration of the indicated application. Opposer Information

Name Jockey International, Inc. Entity Corporation Citizenship Wisconsin Address 2300 60TH STREET KENOSHA, WI 53140 UNITED STATES

Attorney informa- NICHOLAS J. INFUSINO tion JOCKEY INTERNATIONAL, INC. 2300 60TH STREET KENOSHA, WI 53140 UNITED STATES Primary Email: [email protected] Secondary Email(s): [email protected], [email protected] 262.658.8111

Docket Number D-4263 Applicant Information

Application No. 88832724 Publication date 02/09/2021 Opposition Filing 03/11/2021 Opposition Peri- 03/11/2021 Date od Ends Applicant Kisber, Michael E. 6367 RONALD ROAD MEMPHIS, TN 38120 UNITED STATES Goods/Services Affected by Opposition

Class 014. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Jewelry, namely, lapel pins, cufflinks Class 025. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Clothing, namely, athletic uniforms, jackets, pocket squares; equine jockey uniforms; Clothing, namely, hats, shirts, ties Grounds for Opposition

Priority and likelihood of confusion Trademark Act Section 2(d) Dilution by blurring Trademark Act Sections 2 and 43(c) Marks Cited by Opposer as Basis for Opposition

U.S. Registration 391692 Application Date 06/26/1941 No. Registration Date 11/18/1941 Foreign Priority NONE Date Word Mark JOCKEY Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 1934/11/23 First Use In Commerce: 1934/11/23 Underwear, Such as Men's and Boys' Undershirts, Underdrawers, Both With and Without Legs, as Well as [ Drawers Having an Abdominal Supporting Band, Union Suitsand ] Hosiery

U.S. Registration 509364 Application Date 10/25/1947 No. Registration Date 05/03/1949 Foreign Priority NONE Date Word Mark JOCKEY Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 1934/08/17 First Use In Commerce: 1934/08/17 MEN'S AND BOYS' UNDERWEAR, UNDERSHIRTS,[ UNION SUITS, ] HO- SIERY, [ SWIM TRUNKS, SPORT SHORTS, ] SPORT SHIRTS, AND T- SHIRTS

U.S. Registration 3258066 Application Date 03/07/2006 No. Registration Date 07/03/2007 Foreign Priority NONE Date Word Mark JOCKEY Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 1934/11/23 First Use In Commerce: 1934/11/23 Underwear tops and bottoms; shorts, shirts; active wear, namely, boxer shorts, bicycle shorts, gym shorts, pants, pullovers, sport shirts, [sweat pants, sweat shirts, sweat shorts, sweat suits,] t-shirts, tank tops, jogging suits, warm-up suits; long underwear; sleepwear; nightwear, pajamas; robes; panties, bras, all- in-ones in the nature of camisoles with built in bras, camisoles, foundation gar- ments, crop tops, stockings, tights and hosiery;[ hats and clothing caps, jackets, and; clothing for infants and children, namely, hats, booties, mittens, body suits and rompers]

U.S. Registration 2639847 Application Date 01/18/2002 No. Registration Date 10/22/2002 Foreign Priority NONE Date Word Mark JOCKEY Design Mark Description of NONE Mark Goods/Services Class 035. First use: First Use: 1978/05/00 First Use In Commerce: 1981/10/00 Retail clothing store services

U.S. Registration 4568864 Application Date 07/19/2012 No. Registration Date 07/15/2014 Foreign Priority NONE Date Word Mark JOCKEY Design Mark Description of NONE Mark Goods/Services Class 010. First use: First Use: 2014/01/10 First Use In Commerce: 2014/01/10 Medical apparel, namely; scrubs tops and pants Class 025. First use: First Use: 2014/01/10 First Use In Commerce: 2014/01/10 Medical lab coats

U.S. Registration 4641620 Application Date 05/23/2012 No. Registration Date 11/18/2014 Foreign Priority NONE Date Word Mark JOCKEY Design Mark Description of The mark consists of the word "JOCKEY" with the silhouette of a standing jock- Mark eybehind the word. Goods/Services Class 025. First use: First Use: 2013/12/31 First Use In Commerce: 2013/12/31 underwear

U.S. Registration 5984914 Application Date 11/02/2017 No. Registration Date 02/11/2020 Foreign Priority NONE Date Word Mark JOCKEY CRAFTING COMFORT SINCE 1876 Design Mark Description of The mark consists of the upper body of a male figure with the word "JOCKEY" in Mark capital letters written immediately below the figure, all of which are encircledby the words "CRAFTING COMFORT SINCE 1876" in block letters. The words "CRAFTING" and "COMFORT" form the top half of the circle, and the phrase "SINCE 1876" forms the bottom half of the circle. Goods/Services Class 025. First use: First Use: 2018/12/31 First Use In Commerce: 2018/12/31 Underwear; undergarments, namely, camisoles, bras, bralettes; socks; hosiery; activewear, sportswear, and athleisurewear, namely, tops and bottoms, sports bras, tank tops, t-shirts, shirts, sweatshirts, vests, pants, shorts, skorts, leggings, sweaters, and jackets; loungewear; sleepwear

U.S. Registration 2500535 Application Date 10/31/2000 No. Registration Date 10/23/2001 Foreign Priority NONE Date Word Mark JOCKEY.COM Design Mark Description of NONE Mark Goods/Services Class 035. First use: First Use: 2000/10/04 First Use In Commerce: 2000/10/04 Computerized on-line retail services inthe field of clothing for men, women, boys and girls

U.S. Registration 5898631 Application Date 09/19/2018 No. Registration Date 10/29/2019 Foreign Priority NONE Date Word Mark JOCKEY GENERATION Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 2019/06/10 First Use In Commerce: 2019/06/10 Underwear; bras; shapewear; clothing tops and bottoms; loungewear; sleep- wear; socks

U.S. Registration 5734693 Application Date 09/19/2017 No. Registration Date 04/23/2019 Foreign Priority NONE Date Word Mark JOCKEY LIFE Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 2019/02/09 First Use In Commerce: 2019/02/09 Underwear; undergarments, namely, camisoles, tank tops, slips, slip shorts, andshapewear

U.S. Registration 5704353 Application Date 11/02/2017 No. Registration Date 03/19/2019 Foreign Priority NONE Date Word Mark JOCKEY SIGNATURE Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 2018/07/01 First Use In Commerce: 2018/07/01 Underwear tops and bottoms; t-shirts; bras; bralettes; tank tops loungewear

U.S. Registration 1924697 Application Date 12/17/1993 No. Registration Date 10/03/1995 Foreign Priority NONE Date Word Mark JOCKEY SPORT Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 1994/06/25 First Use In Commerce: 1994/06/25 underwear tops and bottoms, socks, for men and boys and women

U.S. Registration 4572672 Application Date 11/08/2010 No. Registration Date 07/22/2014 Foreign Priority NONE Date Word Mark BABY JOCKEY Design Mark Description of NONE Mark Goods/Services Class 025. First use: First Use: 2014/05/19 First Use In Commerce: 2014/05/19 loungewear; playwear and coordinated separates, namely, [ creepers, multi- piecepant and shirt sets, hats, ] one-piece underwear

Attachments Notice of Opp MEMPHIS JOCKEY CLUB.pdf(302495 bytes ) Exhibit A.pdf(1228642 bytes ) Exhibit B.pdf(301228 bytes )

Signature /Nicholas J. Infusino/ Name Nicholas J. Infusino Date 03/11/2021 Opposition No. ______Serial No. 88/832,724

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

JOCKEY INTERNATIONAL, INC., ) ) Opposer, ) Opposition No. ______) Serial No. 88/832,724 v. ) ) MICHAEL E. KISBER ) ) Applicant )

NOTICE OF OPPOSITION

Jockey International, Inc. (“Jockey” or “Opposer”), a Wisconsin corporation, located at

2300 60th Street, Kenosha, Wisconsin 53140, hereby opposes Application Serial No. 88/832,724 for the mark MEMPHIS JOCKEY CLUB (the “Application” or “Applicant’s Mark”), filed by

Michael E. Kisber (“Applicant”), and published in the Official Gazette on February 9, 2021.

Opposer believes it will be damaged by the registration of this mark and, therefore, opposes the same.

As grounds for the opposition, Opposer alleges as follows:

BACKGROUND

A. Opposer and the Famous JOCKEY Mark

1. Founded in 1876, Jockey is a leading innovator, designer, marketer, retailer, and licensor of undergarments and comfort apparel, and is one of the world’s most beloved and recognized brands. Jockey has been a pioneer in the apparel industry for more than 140 years, through its unwavering commitment to quality, comfort, fashion, innovation, and value. It has a long history of cutting-edge innovations in the garment industry, most famously for its revolutionary invention of the world’s first men’s underwear brief in 1934.

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Opposition No. ______Serial No. 88/832,724

2. From humble, entrepreneurial beginnings in men’s hosiery and underwear, Jockey has emerged as a global force and world-class brand in the apparel industry with the mission of

“satisfying the human need for comfort” with apparel products for men, women, children, and infants. Today, Jockey sells many different product lines globally, including undergarments, activewear, loungewear, athleisurewear, sleepwear, medical apparel, and socks (collectively, the

“Jockey Goods” or “Opposer’s Goods”).

3. The Jockey Goods are sold in more than 140 countries around the world. In the

United States, they are sold in a wide variety of locations, including Jockey’s own branded retail stores, its e-commerce site located at www.jockey.com, through its direct-to-consumer catalog, and by third-party retailers ranging from department stores such as Nordstrom, Macy’s,

Dillard’s, Kohls, and JC Penney, to big box stores such as Walmart and Target, and e-commerce sites like Amazon.com and Zappos.com.

4. Jockey has owned the famous JOCKEY trade name and trademark for over 80 years, beginning with its introduction of the JOCKEY brief – or “JOCKEY short” – in 1934. By

1935, the JOCKEY brand was already a household name. Jockey has continuously used the

JOCKEY Mark in interstate commerce since 1934 for an ever-expanding assortment of apparel.

5. In addition to its common law rights in the JOCKEY Mark, Jockey owns numerous U.S. registrations, including those in the list below (collectively, the “JOCKEY

Marks”), which are made part of the record in this proceeding.1

1 Copies of print-outs from TESS evidencing the current status of the registrations are attached as Exhibit A. 2

Opposition No. ______Serial No. 88/832,724

REGISTRATIONS Mark Reg. No. Reg. Date First Use Date Goods/Services JOCKEY* 391692 18-Nov-1941 17-Aug-1934 CL 25: Underwear, such as men's and boys' undershirts, underdrawers, both with and without legs, as well as hosiery JOCKEY* 509364 03-May-1949 17-Aug-1934 CL 25: Men's and boys' underwear, undershirts, hosiery, sport shirts, and t-shirts JOCKEY* 3258066 03-Jul-2007 23-Nov-1934 CL 25: Underwear tops and bottoms; shorts, shirts; active wear, namely, boxer shorts, bicycle shorts, gym shorts, pants, pullovers, sport shirts, t-shirts, tank tops, jogging suits, warm-up suits; long underwear; sleepwear; nightwear, pajamas; robes; panties, bras, all-in-ones in the nature of camisoles with built in bras, camisoles, foundation garments, crop tops, stockings, tights and hosiery JOCKEY* 2639847 22-Oct-2002 Oct—1981 CL 35: Retail clothing store services

JOCKEY 4568864 15-Jul-2014 10-Jan-2014 CL 10: Medical apparel, namely; scrubs tops and pants

4641620 23-May-2012 18-Nov-2014 CL 25: Underwear

5984914 2-Nov-2017 11-Feb-2020 CL 25: Underwear; undergarments, namely, camisoles, bras, bralettes; socks; hosiery; activewear, sportswear, and athleisurewear, namely, tops and bottoms, sports bras, tank tops, t-shirts, shirts, sweatshirts, vests, pants, shorts,

skorts, leggings, sweaters, and jackets; loungewear; sleepwear JOCKEY.COM* 2500535 23-Oct-2001 4-Oct-2000 CL 35: Computerized on-line retail services in the field of clothing for men, women, boys and girls JOCKEY GENERATION 5898631 19-Sep-2018 29-Oct-2019 CL 25: Underwear; bras; shapewear; clothing tops and

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Opposition No. ______Serial No. 88/832,724

REGISTRATIONS Mark Reg. No. Reg. Date First Use Date Goods/Services bottoms; loungewear; sleepwear; socks JOCKEY LIFE 5734693 19-Sep-2017 23-Apr-2019 CL 25: Underwear; undergarments, namely, camisoles, tank tops, slips, slip shorts, and shapewear JOCKEY SIGNATURE 5704353 19-Mar-2019 1-Jul-2018 CL 25: Underwear tops and bottoms; t-shirts; bras; bralettes; tank tops; loungewear JOCKEY SPORT* 1924697 03-Oct-1995 25-Jun-1994 CL 25: Underwear tops and bottoms, socks, for men and boys and women

BABY JOCKEY 4572672 8-Nov-2010 22-Jul-2014 CL 25: Loungewear; playwear and coordinated separates, namely, creepers, multi-piece pant and shirt sets, hats, one-piece underwear 6. All of the listed registrations are valid, subsisting, and in full force and effect, and

serve as prima facie evidence of Jockey’s ownership of the listed Marks and its exclusive right to

use each of the Marks. In addition, the asterisked registrations are incontestable as to the goods

identified in the registrations, meaning that the registrations are conclusive evidence of Jockey’s

exclusive right to use the registered Marks in commerce on or in connection with the goods

stated in the registrations.

7. The JOCKEY Marks exemplify American ingenuity and endurance. As an

innovator, Jockey has found that imitators are never far behind, and it has always been quick to

protect its reputation and the goodwill it has earned from consumers. Over the years, Jockey has

employed various creative methods to reinforce with consumers its ownership of the JOCKEY

Marks and the quality of the goods associated with them. Examples include the introduction of

the famous “Jockey Boy” trademark in 1940 (still used today) to create a visual association with

the JOCKEY word mark; stitching the JOCKEY Mark into the waistband of its underwear

beginning in 1947 (the first underwear brand to do so); taglines used in advertising and on

product packaging, such as “There’s Only One JOCKEY;” and perhaps most telling, by

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Opposition No. ______Serial No. 88/832,724 changing its corporate name from Cooper’s, Incorporated (which it had been known by since

1929) to Jockey International, Inc. in 1972, a testament to the fact that the company had long since become synonymous with the famous JOCKEY brand.

8. Jockey has spent hundreds of millions dollars on advertising featuring the

JOCKEY Marks, as seen throughout the country in national publications and newspapers, on TV, radio, billboards, and across the internet. Over their lifespan, the JOCKEY Marks have been used as a centerpiece of some of the most creative and popular underwear advertising in the retail industry. In fact, Jockey was the first brand to advertise underwear on television and the first to have a professional athlete pose for an ad in only his underwear (Hall of Fame pitcher Jim

Palmer). More recently, Jockey’s advertising endeavors are disseminated through media channels that reach and saturate a broad population and rely on professional athletes, including

Tim Tebow and Madison Bumgarner (“Mad Bum”); pop-culture personalities, such as Rachel

Zoe, Alyson Hannigan, and Luke Bryan; and iconic legends from the past like Babe Ruth, Buzz

Aldrin, and James Dean, and the list continues.

9. Through Jockey’s use and promotion of its JOCKEY Marks for over 80 years, its extensive use of the JOCKEY Marks, and its sale and promotion of products under the JOCKEY

Marks, JOCKEY has come to be recognized as identifying products and services finding their origin exclusively in or otherwise associated with Jockey, as distinctive of Jockey’s Goods, and as representing the enormous goodwill of Jockey.

10. By virtue of its registrations for and use of the JOCKEY Marks, Jockey has standing to bring this opposition.

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Opposition No. ______Serial No. 88/832,724

B. Applicant and the MEMPHIS JOCKEY CLUB Mark 11. Opposer incorporates by reference paragraphs 1 through 10 as if fully set forth herein.

12. Upon information and belief, Applicant is an individual with an address of 6367

Ronald Road, Memphis, Tennessee 38120.

13. Upon information and belief, Applicant seeks to register the mark MEMPHIS

JOCKEY CLUB based on Applicant’s intention to use the mark in U.S. commerce in connection with “jewelry, namely, lapel pins, cufflinks” in Class 14, and “clothing, namely, athletic uniforms, jackets, pocket squares; equine jockey uniforms; clothing, namely, hats, shirts, ties” in

Class 25 (“Applicant’s Goods”).

COUNT I: CLAIM FOR RELIEF UNDER 15 U.S.C. § 1052(d) –

PRIORITY AND LIKELIHOOD OF CONFUSION

14. Opposer incorporates by reference paragraphs 1 through 13 as if fully set forth herein.

15. Applicant’s MEMPHIS JOCKEY CLUB Mark is confusingly similar to

Opposer’s JOCKEY Marks, as it incorporates in its entirety Opposer’s famous and federally registered JOCKEY Mark. The addition of the descriptive words “MEMPHIS” (which

Applicant has disclaimed) and “CLUB” is insufficient to distinguish Applicant’s Mark from

Opposer’s Marks.

16. Applicant’s Class 25 Goods are identical to Opposer’s Goods; therefore, there is an increased likelihood that Applicant’s Goods sold under the MEMPHIS JOCKEY CLUB Mark are or will be marketed and sold through the same trade channels and targeted to the same consumers as Opposer’s Goods sold under the JOCKEY Marks.

6

Opposition No. ______Serial No. 88/832,724

17. Applicant’s Class 14 Goods are closely related to Opposer’s Goods. Jewelry and clothing are frequently sold in the same stores and under the same brands. In the recent past,

Opposer has sold, and owned registrations for, jewelry under its JOCKEY family of trademarks, as well as under its “Jockey Boy” design.2

18. There never has been any relationship between Applicant and Opposer, and

Opposer has never authorized or consented to Applicant’s use or application to register the

MEMPHIS JOCKEY CLUB Mark opposed herein. Applicant’s registration and use of the

MEMPHIS JOCKEY CLUB Mark is likely to create confusion and deceive consumers into believing that Applicant’s Goods originate with or are in some way sponsored, endorsed, licensed, associated, or otherwise authorized or connected with Opposer or Opposer’s Goods.

Such confusion would irreparably harm and damage Opposer because Opposer has no control over the nature or quality of the goods sold by Applicant.

19. Opposer has priority of use over Applicant. The filing date of Applicant’s intent- to-use application is March 20, 2020, which is more than 80 years after Opposer began using its

JOCKEY Marks, long after the JOCKEY Marks were registered, and decades since the JOCKEY

Marks had acquired widespread recognition and fame.

20. As a matter of law, based on Opposer’s federal trademark registrations for its

JOCKEY Marks, Applicant had constructive knowledge of Opposer’s prior rights before seeking to register his MEMPHIS JOCKEY CLUB Mark.

COUNT II: CLAIM FOR RELIEF UNDER 15 U.S.C. § 1125(c) – DILUTION

21. Opposer incorporates by reference paragraphs 1 through 20 as if fully set forth herein.

2 Copies of print-outs from TESS for cancelled Registration Nos. 3,730,092; 3,389,777; and 2,187,176 are attached as Exhibit B. 7

Opposition No. ______Serial No. 88/832,724

22. Opposer’s JOCKEY Marks have achieved fame,3 which qualifies the Marks for protection from dilution pursuant to 15 U.S.C. § 1125(c). Opposer’s JOCKEY Marks achieved such fame prior to Applicant's adoption or use of the MEMPHIS JOCKEY CLUB Mark, and prior to the date the Application was filed with the USPTO (i.e., March 20, 2020). Applicant’s registration and use of the MEMPHIS JOCKEY CLUB Mark is likely to dilute the strength of

Opposer's famous JOCKEY Marks as a source designation for Opposer’s world-famous products. Therefore, registration of the mark should be refused.

WHEREFORE, by its undersigned attorney, Opposer respectfully requests that this

Notice of Opposition be sustained, and that registration of Application Serial No. 88/832,724 be refused.

Respectfully submitted,

Dated: March 11, 2021 /Nicholas J. Infusino/ Nicholas J. Infusino VP - Legal / Wisconsin SBN 1055455 Attorney for Opposer JOCKEY INTERNATIONAL, INC. 2300 60th Street Kenosha, Wisconsin 53140

3 For published decisions attesting to the fame of Opposer’s JOCKEY Marks, see, e.g., Cooper’s Incorporated v. Jockey Shoe Polish, Inc., 149 U.S.P.Q. 704, 706 (TTAB 1966) (“[T]he notation ‘JOCKEY’ and/or a jockey design has . . . been exceedingly well known to the purchasing public as an indication of origin for opposer’s [Jockey’s] products and constitutes a valuable property for opposer”); Jockey International, Inc. v. Burkard, 185 U.S.P.Q. (BNA) 201, at *6, 1975 U.S. Dist. LEXIS 13697, 3 (S.D. Cal. 1975) (“As a result of its extensive use and advertising over a forty year period, the trademark JOCKEY has attained the stature of a famous trademark for wearing apparel”; Jockey International, Inc. v. Butler, 3 U.S.P.Q. 1607, 1611 (TTAB 1987) (“The record before us establishes beyond any doubt that JOCKEY word and design marks are famous trademarks in the world of clothing”); and Jockey International, Inc. v. M4M Ventures Corp. https://e- foia.uspto.gov/Foia/RetrievePdf?system=TTABIS&flNm=91211271-08-19-2015, at *18 (TTAB 2015) (“We agree with Opposer that . . . the JOCKEY brand has long been a mark well-known to the relevant consuming public, and thus entitled to a broad scope of protection”).

8

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

JOCKEY INTERNATIONAL, INC., ) ) Opposer, ) Opposition No. ______) Serial No. 88/832,724 ) v. ) ) MICHAEL E. KISBER, ) ) Applicant )

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JOCKEY INTERNATIONAL, INC., ) ) Opposer, ) Opposition No. ______) Serial No. 88/832,724 ) v. ) ) MICHAEL E. KISBER, ) ) Applicant )

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