29 February - 6 March, 2016 1 NEW DELHI TIMESNEW DELHI TIMES R.N.I. No 53449/91 DL-SW-01/4124/14-16 (Monday/Tuesday same week) (Printed Every Monday) New Delhi Page 12 Rs. 5.00
29 February - 6 March 2016 Vol-26 No.4 Email : [email protected] Founder : Dr. Govind Narain Srivastava ISSN -2349-1221 India-Italy Relations
ndia and Italy are ancient civilizations but young states Carlo Azeglio Ciampi in Feb 2005; and Prime Minister Mr. electronics, pharmaceuticals, automobile, textile and I (Italy having been reunified only in1861). These two Romano Prodi in Feb 2007; Both countries regularly hold engineering. The prominent companies operating in Italy ancient civilizations have known, interacted and traded with an institutionalized Senior Officials Dialogue (Foreign include Tata, TCS, Wipro, Engineers India Limited, L&T, each other for over 2000 years. Modern day contacts Office Consultations). An Italy-India Parliamentary Mahindra & Mahindra, Ranbaxy, Raymonds, Jet Airways between the two nations were formed through exchanges Friendship Association was established in the IPU Italy etc. SBI has a representative office in Milan. Six Italian between the intellectuals from both sides. Noble Laureate Chapter in 2004. banks have representation in India. Rabindranath Tagore visited Italy in 1926, on invitation of Carlo Formichi, a Professor of Sanskrit at the University Economic Relations The Joint Economic Commission is an institutional dialogue of Rome. chaired by the respective Commerce Ministers of both Italy is among India's top 5 trading partners in the EU and countries. Under the JEC, there are Joint Working Groups Mahatma Gandhi visited Rome in 1931 on his way back to the 12th largest investor in India. in the following areas: Infrastructure, Tourism, Railways, India from the Round Table Conference in London. Leaders Food Processing, Renewable Energy, Information of the Indian freedom struggle read the works of the Italian The balance of trade has been in India’s favour since the Technology and Agriculture. The 18th session of the JEC revolutionary Mazziniof early 19th century, who worked early eighties. The bilateral trade witnessed a strong growth was held in New Delhi in December 2009. Cultural for a Democratic Republic of Italy. Indian troops, serving till 2007, before the world-wide recession of 2008 led to a Exchange, Scientific Co-operation etc. with the British Indian Army, were active in Italy during marked “2 slowdown in Italian economy, as a result of which the World War II. the total quantum of trade registered a negative annual An Agreement for Cultural Cooperation has been in growth rate of 13% in 2009 amounting to • 5.65 billion. existence since 1976. Under theCultural Exchange Political Relations This contrasts strikingly with the cumulative growth figure Programme (CEP), exchange of students to learn languages of over 75% during the period 2005-07 (i.e. before the 2008 and to undergo various academic courses continues. There Political relations between India and Italy were established global economic downturn). In 2010-11, the total turnover are 10 universities/institutions in Italy with courses on Indian in 1947. The two countries enjoy a cordial relationship. in bilateral trade was • 7.21 billion registering an increase history and languages, including Hindi and Sanskrit. There has been a regular exchange of visits at political and of 28% from the previous year. Similarly, in 2011-12, the official levels between both countries. From the Indian side, annual rate of growth of bilateral trade was more than 18% An Agreement on S&T Co-operation exists since 1978. at the level of Head of State/Government, the visit (s) date to reach • 8.52 billion. The Agreement envisages threeyearly action plans under back to 1953 & 1955 when Prime Minister Pandit which a maximum of thirty joint research projects can be Jawaharlal Nehru visited Italy. Main items of Indian exports to Italy are ready-made undertaken. Some of the prime areas of joint research are garments, leather, iron ore, motor vehicles, textiles, Electronics, Biotechnology, Design Engineering Automotive Prime Minister Smt. Indira Gandhi in November 1981; chemicals, gems & jewelry. Main items of import from Italy Technologies, Energy, etc. An Agreement for Audio-visual President Dr. Shanker Dayal Sharma in October 1996; are general and special purpose machinery, machine tools, cooperation was signed “3 between the two countries in Prime Minister Shri H.D. Deve Gowda in November 1996; metallurgical products, engineering items. Around 140 large 2005. An ICCR Chair on Modern Indian History has been Prime Minister Shri I.K. Gujral in September 1997; Prime Italian companies are active in India. Some of the major established in September 2011 in ‘La Sapienza’ University Minister Shri A.B. Vajpayee in June 2000; and Prime Italian companies that have invested in Rome. Minister Dr. Manmohan Singh in July 2009. in India are FIAT Auto, Heinz Italia, FIOlA, Italcementi, Indian Community Necchi Compressori, Perfetti, Lavazza, Fata Hunter From the Italian side, the first visit at the level of Head of Engineering, ENI, SAI India, Isagro (Asia) Agrochemicals, The Indian community in Italy is the second largest State/Government took place in 1988 when Prime Minister Piaggio, and Impreglio, community of Indians in Europe after the Mr. Giovanni Goria visited India. This was followed by President Dr. Oscar Luigi Scalfaro in Feb 1995; Prime SEA Deutzfahr Group, Finmeccanica SpA, Ferrero. Indian UK. As per official Italian estimates around 1.2 lakh Indian Minister Prof. Romano Prodi in Jan 1998; President Mr. companies are present in Italy in sectors such as IT, nationals are legal residents in Italy.
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NEW DELHI TIMES Clay bricks and tiles made in Italy
nduring style and quality are the key Facing bricks ceramic tiles stand out for technological E ingredients of Made in Italy, the innovation, design research and meticulous internationally renowned mark of excellence Bricks and special facing elements, including production processes, and are suitable for covering a range of different product sectors. “extruded”, “soft mud”, “pressed” and applications ranging from residential to “handmade” varieties, are used to enhance the commercial and public spaces, hotels and Alongside the key sectors of fashion, food and appearance of common masonry bricks. They restaurants, stores and shopping centres, and design, construction is another area in which come in a wide variety of types and vary even urban design. Italian expertise excels at a world level thanks considerably in terms of appearance to innovative techniques and solutions that (dimensions, surface finishes, colours) and Sanitaryware are deeply rooted in the Italian building surface treatments (glazed, engobed, etc.). tradition. Bricks and other ceramic products The washbasins, WCs, bidets and shower trays such as tiles and sanitaryware deliver all the The producer companies are able to create made from Italian ceramic stand out for their key characteristics required for high-quality custom solutions for the most varied design unique style and design. Created by renowned building, including safety, environmental needs. Facing brick plays an important role in designers and architects, they offer exceptional sustainability, energy efficiency, as well as contemporary architecture projects. Alongside colours and solutions and are able to enhance living comfort and healthiness of indoor the traditional solutions installed with the aesthetics and comfort of homes. environments. Italian homes are designed, built conventional wet methods (bricks, strips and and managed in a sustainable and efficient extruded special pieces, soft mud and pressed Available in various sizes to meet the needs of manner to meet the needs of demanding and Ceramics and relations between Italy and India pieces), more advanced solutions are now even the most confined spaces, they are environmentally aware users while standing the emerging in which hollow clay tiles are mounted complemented by collections specially designed test of time. The passing of time in fact does India is one of the most interesting countries on metallic framework structures to create so- for disabled users. nothing to detract from their effectiveness and called ventilated facades. for the Italian ceramic industry. It is a country if anything enhances their prestige. The of strong traditions which in recent years has aesthetic qualities of brick homes are reflected Floor blocks seen major growth in ceramic tile consumption. in the outstanding beauty of ancient and modern Italian cities, renowned the world over Clay elements for horizontal structures (floor The Italian ceramic industry has grasped these for their exceptional architectural value. blocks) can be used along with reinforced opportunities in terms of both exports and Ceramic floor and wall tiles also make a major concrete to create highly rigid horizontal internationalisation of production through two contribution to the spaces in which they are structures with outstanding structural separate joint ventures. In 2012, Panariagroup used. Building design the world over requires performance and extremely low weight. These began operating in India through a joint venture materials of high technical and environmental in-situ cast floors require the use of prefabricated agreement with Asian Granito India Ltd., one of quality in order to guarantee the highest levels beams. the largest Indian ceramic tile manufacturers. of performance during both construction and Owned in equal shares by Panariagroup and management, for which purpose ceramic Terracotta pavers Asian Granito India Ltd., the joint venture was materials deliver high levels of aesthetic and set up in Ahmedabad in the Indian state of technical quality. In this respect they are perfect Popular since ancient times, terracotta pavers Gujarat. representatives of Made in Italy. are the perfect solution for use in simple yet elegant homes. The product range consists of a selected The ceramic industry offering of Panariagroup’s bestselling Italian- made products as well as the collections They are made from highly selected clays to be Tableware Confindustria Ceramica e Laterizi is the able to withstand mechanical and environmental produced in Asian Granito’s Indian factories federation of Italian ceramic tile and clay brick under an exclusive contract. Support is provided stresses and are used in both interiors and Italian ceramic tableware has been gracing dining manufacturers and is responsible for promoting exteriors with a range of finishes. by the Panariagroup technical staff to lend a and raising awareness of the quality and tables ever since Renaissance times. Available touch of Italian style. The sales organisation as complete services, they epitomise the world- benefits from Asian Granito’s unique performance of these typically Italian products. Roofs The industry generates sales of 5.6 billion euros famous Italian style and quality of living. knowledge of the Indian market and operates and employs 27,000 people directly in Italy. It under the brand name “Bellissimo – STILE Clay roof tiles are particularly suitable for also has a high export propensity in line with Ceramics and bricks, quality showcased on the ITALIANO”. protecting pitched roofs from the elements. In the outstanding international reputation of web Italy two types of roof tiles are produced: “bent Italian manufacturing. The Italian brick, ceramic A joint venture called Simpolo Emilceramica Pvt. tiles” (or ridge tiles) and “plain tiles”. Thanks to tile and ceramic sanitaryware industries The website Laterizio.it showcases the finest Ltd. and involving the construction of a factory their small size, these products can be adapted produce a wide range of products which are buildings constructed with brick all over the in Mobi, Gujarat was formalised in September to complex roof shapes and achieve results of listed and briefly described below. world. It is a tool designed to enable engineers last year between the Italian company outstanding architectural merit. They can be and architects to improve their knowledge of Emilceramica and the Indian firm Simpolo. When produced in various colours and shades. these products. Masonry and partition bricks production begins in April, the factory will produce porcelain with a high level of design The clay elements used for masonry structures The site features designs and concepts of and quality using highly efficient plants consist of bricks and solid and hollow blocks; noteworthy architectural works, and includes supervised by Simpolo personnel with the products for partitions and curtain walls design specifications, descriptions and support of the Emilceramica Quality comprise clay blocks with either vertical or photographs. Management department. horizontal holes (assembled in single or double layers with the possible inclusion of heat- It also presents research projects, the most The aim of the joint venture is initially to bring insulating material). These products also important innovations and their technological Italian style to Indian consumers and include hollow tiles and flat blocks which can applications. subsequently to export products to take on multiple uses, including surface neighbouring countries. coverings. They are used both for load-bearing Two dedicated areas provide more detailed masonry and for infill in the case of reinforced information on the range of products concrete structures. Bricks and blocks are manufactured in Italy and allow visitors to produced in both normal and lightened clay contact brick and roof tile companies based in and can be rectified, interlocking, insulated, etc. Italy.
The site laceramicaitaliana.it provides news and information on promotional events, interviews, technical product information and installation of Italian ceramics. From here it is also possible to consult the browsable version of Cer Magazine International, which can also be downloaded onto iPad (Cer Mag). Ceramic tiles and panels The site also features the Project Gallery (500 For further information: From the age-old (but still very popular) 2 cm reports on projects carried out in Italy and www.laterizio.it mosaics through to the latest extra-large panels worldwide) and the Product Gallery (1800 with dimensions of up to 2.5 by 5 metres, Italian products, updated every six months). www.laceramicaitaliana.it www.newdelhitimes.com 29 February - 6 March, 2016 3
NEW DELHI TIMES Industrial Cooperation Sustainability certifications in the construction sector as market guarantee
he construction sector is of strategic T importance worldwide. In Europe it represents more than 10% of GDP (gross domestic product) and more than 50% of fixed capital formation, it is the largest single economic activity and it is the biggest industrial employer. 40-45% of Europe energy consumption stems from buildings with a further 5-10% being used in processing and transporting construction products and components.
The goal of the European Commission is to help the sector become more competitive, resource efficient and sustainable. The Europe 2020 Strategy outlines the EU’s priority to become a sustainable economy and set ambitious objectives for climate action and energy efficiency. The Paris Agreement to the climate conference among the 195 participating guarantee local communities, stakeholders and field of Risk Management. Important developers University (UK) launched the “Make It countries is the latest fact that makes us shareholders about the use of environmentally like Oberoi Group and Sparks Developer Sustainable Building Materials” project funded understand how the environmental topic is “the friendly production processes (for example by appointed the body to conduct safety audits at by EBTC (European Business Technology issue” of the century. EMAS or ISO 14001 certifications). site in order to better monitor contractors. ICMQ Centre) and with the Technical Secretariat India has also tailored a specific service for the assigned to ICMQ India. The scope of the The role of the Green Public Procurement Italian Institutions abroad (Embassy, Consulate, project is to lay down “Products Environmental Italian Cultural Institute, ICE – Italian trade Protocols” for three main families of products: The EU has already adopted important Agency) aiming to support them in preparing “cement, concrete, mortar”, “brick and tiles” and strategies to promote the green economy and the “DVR (Document of the Risk Assessment)” “waterproofing and insulation”. the Green Public Procurement (Gpp) is according to the Decree n. 81/2007 and the undoubtedly one of the most important D.M.51/2012. In the last few years ICMQ India The PEP (Product Environmental Protocols) are instruments. Green Public Procurement is has provided this services to all the Diplomatic based on the ISO 14020 series and the defined in the Communication (COM (2008) 400) Institution in India, Myanmar and Uzbekistan. preparation process is based on EN 15804 “Public procurement for a better environment” Competence, confidentiality and effectiveness standard. Each protocol is a reference frame as a process whereby public authorities seek to are the key features recognized by customers. work for a modular eco certification scheme procure goods, services and works with a ICMQ, the leading third party certification which links the “Validation of the self-declared reduced environmental impact throughout their body for the construction sector In the last few years ICMQ India has been environmental claim” (ISO 14021), the life cycle. In Europe Public authorities spend developing a strategy in the field of sustainability environmental labeling (ISO 14024) and the approximately 2 trillion euros annually, ICMQ Institute was founded in 1988 and since and environment, where there is a growing 2001 it operates through the wholly owned “EPD – Environmental Product Declaration” equivalent to some 19% of the EU’s gross awareness. Sustainability is offering new (ISO 14025). Get It Green is the innovative domestic product and their purchasing power ICMQ Spa. The certification body issues challenges to construction, infrastructure and certifications related to all major corporate certification scheme launched by ICMQ India can contribute substantially to sustainable building materials where superior environmental referring to the Products Environmental consumption and production. management systems (quality, environment, performances may have relevant impact on end health and safety, energy) as well as to Protocols prepared within the project funded users and local communities. The launch of by the European Union. GPP is a voluntary instrument, which means that construction products and professional skills Make It Sustainable community and certification European Member States and public authorities of people working in the building industry. scheme is the first step of this strategy. In the In the first phase Get It Green is limited to can determine the extent to which they For several years now ICMQ has also been last decade there has been an increasing demand building materials covered by the PEP but, in implement it. Last February in Italy the Law no. for green products. Green procurement is future, ICMQ India is already planning the 221 “Environmental provisions to promote the offering a range of services in the field of sustainability, which represents the most becoming a strategic approach both in Public preparation of other protocols to be used for green economy measures and the excessive use and private bodies. In this scenario certifying other products. The financial support containment of natural resources” came into promising direction for new developments in the building sector. It offers certification transparency and credibility of environmental received by EBTC provides this certification force. The law is intended to have an impact on claim, labels and declarations are crucial. with the required credibility and reputation. Get different sectors of the green economy and to services both to Italian companies and organizations that operate abroad. Since April It Green is a powerful marketing tool for Italian promote a new development model based on and Indian building material manufacturers environmental sustainability. The Cam for the 2008 ICMQ India (based in Mumbai) has been constituted. interested to approach the Indian market (but in building sector, issued by the Ministry of future the entire Asian market) with an eco- Environment, reward operators possessing The services of ICMQ India for the Indian product certification which will allow a more environmental certifications and labels, such as market effective market acceptance cause of the EMAS, ISO 14001, Ecolabel, EPD, Carbon recognition assured by the Building Footprint. These certifications also reduce the ICMQ India provides a wide range of Certifications schemes. amount of guarantees needed to participate in certification, inspection and training services Get It Green: sustainability as a competitive tenders. to meet specific needs and requirements of the key The flexibility of the Get It Green certification Indian market. It has been actively involved in approach is another important feature. The The importance of certifications laying down the requirements and the rules for ISO 14020 standards are the term of reference certification level depends upon the “number It is today unthinkable to build significant the “Capability Certification” - the national for credible and transparent environmental of environmental criteria” are managed and developments without applying a recognized voluntary certification scheme for RMC Plants claims to ensure clear, transparent, scientifically declared by the organization and then validated protocol certifying the sustainability of - and it has recently accredited according to sound and documented labels and declarations. by a third party. Get It Green is the environmental buildings (for example Leed, Breeam, Itaca), as ISO 17065 to provide this service. At present The leverage of sustainability is even more recognition required by superior building it is unthinkable to design a new infrastructure ICMQ India has a portfolio of approximately important for building materials since it is one materials realized by Italian (and European) meant to last many decades without reference 100 RMC plants spread all over the country, 70 of the key criteria in building certification companies to improve their competitiveness to objective elements of sustainability (for of which belong to Lafarge, the largest cement schemes like Leed, Griha, Igbc. These schemes in the Indian market. award credits to products ensuring example adopting the Envision Protocol). In the and concrete group in the world. Since 2014 Silvia Rusconi – General Secretary ICMQ environmental features verified by third parties. same way, construction products must ICMQ India has been developing “Total Safety Institute – www.icmq.org communicate their life cycle environmental Management”, an innovative inspection service That’s why IICCI (Indo Italian Chamber of impact (through environmental product focused on Health and safety in construction Commerce), CEIP (Piemonte Agency for Cesare Saccani – Managing Director ICMQ declaration - EPD) and manufacturers must based on the most advanced approaches in the Investments, Export and Tourism) and Coventry India – www.icmq.in
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NEW DELHI TIMES Sale for different Excercises from Italy and India VERDE INDUSTRY
system for energy recovery from waste. low environmental impact. Afterwards, there was a need to increase the The company’s strategy is to industrial potentiality directed to find out the design integrated platforms proper solution to the different treatment for the optimization of systems of urban and industrial waste. resources use, and for obtaining the maximum Verde Industry meets this need with Verde recovery of recyclable Futuro, a complex industrial system that organize materials and energy, with waste collection and its disposal through minimal handling of waste. processes of selection, recycling, regeneration and energy recovery from the material processed. Verde Industry’s main advantage is the modularity Verde Industry develops and builds integrated and flexibility of its systems. industrial cycles, aimed at recoverying waste, Through these two features – Promoting energy recovery; implementing the following industrial systems: it can meet any market demand quickly, elaborating economically and competitive solutions. The company enhance the VERDE SELETIO – Industrial system for the – Minimize the amount of waste to landfill. constant commitment for the prevention of separation of waste into different components. pollution, with the purpose to VERDE VITA – Industrial system for energy manage waste, wastewater and recovery from organic waste. he story of Verde Industry S.r.l. begins with emissions into the atmosphere. T a project called “Verde” - funded by Calfin Our society considers waste a International SA - the result of many years of VERDE RENOVA – Industrial system for the problem since its disposal study, research and experimentation carried out regeneration of the recycled material in new raw represents a danger for the future with the firm conviction to achieve a unique material. of the ecosystem and human solution, applied to the waste industry. Since health. the first investigations, the company has VERDE EPURA – Industrial system for the always looked towards the future, developing treatment and purification of water, sludge and Verde Industry works with the idea its industrial know-how, that has been improved leachate from wet waste. of transforming WASTE - currently over the years. a social PROBLEM to manage - in VERDE ISOLA – Logistics system for waste a PRECIOUS RESOURCE to be Calfin International SA, conscious of the management. enhanced. evolution of the world market and of the economic trends of interest, created a division Verde Industry conducts its activities in Italy Verde Industry applies integrated of Research & Development to monitor and and abroad, for public and private clients, waste management systems, ensuring efficient The objective is to minimize the environmental participate in the evolution of a project in which including companies of international solutions in full respect of the environment impact and to increase the reuse capacity of the the basic idea is the “pyrolysis” of the organic relevance, and it is able to offer specific material and the production of energy. matter. services of “Customer Service” studied by Verde Industry’s activities are those related to Verde Industry has created a complex industrial specialized technicians. The professionalism, the processing of waste, the recovery of system called Verde Futuro, which allows the materials and energy, and the final treatment of all types of waste and the recovery disposal. of secondary raw material or energy.
Along the years, Verde Industry has Verde Industry provides a specific solution for developed and patented its know-how, the disposal of infectious medical waste. and has achieved the ambitious result of taking on waste management in any part In order to solve treat properly this kind of waste of the world, and of recovering and Verde industry applies high technology, also for regenerating the raw materials therein reducing the volume of waste, which makes the contained. system suitable also for the disposal of medical waste in the facilities.This innovative This result has been obtained thank to technology perfectly complies with European, the collaboration of our subsidiaries and national and local laws related to the reduction associates, which provide not only the of CO2 emissions. engineering process, but also the production of each component of the Verde Industry is able to provide complete industrial system. systems for the treatment and disposal of medical waste with energy recovery. Verde Industry offers different type of This is an energy self-sufficient system that systems, that are distinguished nationally meets the disposal requirements of the European and internationally for reliability, Community, thus cutting the risk factors linked innovative technology and high to the transport of dangerous infectious waste. The studies began thank to an intuition of the experience and ongoing research in the performance in the reduction of environmental University of Cagliari that developed the environmental field by Verde Industry’s R & impacts. This advanced technology has been met with pyrolytic process, in collaboration with the D centre and technical staff enable to provide enthusiasm and approval in hospitals, thanks University of Pisa for the technological the optimal solution to the different market Verde Industry is able to meet all the to the following advantages: development of clean syngas. demands. The company’s main office is in requirements of selection, treatment and Rome, in which the majority of the engineers disposal of waste. · local disposal of infectious medical waste; operate. The path, after three years of research, led to Its activity complies with the priorities set by identify the chemical-physical process of the European directives: · thermal recovery by using part of the syngas sublimation of organic solid matter in gas. Verde Industry achieves its objectives while produced; respecting the ethical principles related to the – Gradually reduce waste, also in terms of The result was a slow pyrolysis process, protection of environment, natural resources dangerousness; · material sterilization in maximum security; without combustion and at low temperature, and human health, using advanced – Encourage reuse, recycling and recovery of · possibility to treat all types of medical waste. which defines Verde Vita, the current industrial technologies for the design of systems with waste; www.newdelhitimes.com 29 February - 6 March, 2016 5
NEW DELHI TIMES Tourist attractions from Italy and India TOURISM IN ITALY
ccording to the United Nations World “The Last Supper” A Tourism Organization (UNWTO), Italy came in 5th in the world in 2005 in terms of the Roman Forum number of people traveling to the country. The St. Peter’s Basilica 2005 numbers are the most recent ones available on the UNWTO website, and although there’s Amalfi Coast likely been some fluctuation in the overall numbers there’s no reason to believe Italy is Tuscan Hills any less popular today than it was then. The UNWTO statistics indicate that in 2004 Italy Palio in Siena welcomed more than 37 million visitors – and to Trevi Fountain put that in more stark terms, that’s 64 visitors for every 100 residents. You’d better believe Italy Pantheon in Rome tourism is big business. Florence Duomo Just how big is it? Well, according to that same Cinque Terre National Park set of UNWTO numbers from 2005, travelers to Italy spent more than $35 billion on their visits. Uffizi Gallery in Florence That’s not nothing. And while the economic slump has no doubt reduced that number Greek temple ruins in Agrigento slightly, anyone who’s been to Italy recently probably thinks all 37 million of those visitors Milan Duomo from 2005 are back and sharing the piazza with Spanish Steps them. For more help with planning your Italy trip, I’m bombarding you with these numbers partly including which Italy tourist attractions you’ll to give you some background for what Heritage Sites. Italy has more sites on the list regions, however, it’s not necessarily the list take in during your visit, here are some articles “popular” means when I talk about the most than any other country with a whopping 44 (and that’s going to help you pinpoint exactly which that might be useful: popular tourist attractions in Italy – and also to it’s not exactly an enormous place, remember), churches, museums, ruins, or galleries are the let you know that if you’re planning to visit all some of which are entire cities or regions. You big must-see sights. With that in mind, here are What to Do in Italy the big tourist sights, you should be prepared can see the list of all the places in Italy on some of the most pouplar tourist attractions in Italy Travel Tips for some company. UNESCO’s list on the UNESCO site here. Italy (in no particular order): Perfect 2-Week Italy Itinerary Italy Tourist Attractions While most of us won’t be using the UN’s list as Colosseum in Rome our sole pre-trip planning resource, it’s definitely 20 Things Everyone Should Do in Italy Leaning Tower of Pisa When it comes to world-class tourist an excellent place to start when you’re Italy First Time Visitor Guide attractions, Italy is absolutely brimming with considering which of Italy’s tourist attractions Pompeii riches. And since we’re on the UN train already, you want to make sure to visit. Because, as Venice Free Things to Do in Italy here’s another branch of the UN most travelers mentioned, many of the sites on the UNESCO are familiar with – the list of UNESCO World list are actually cities (or portions of cities) and Vatican Museum “Top 10 Things to Do” lists for Italy TOURISM IN INDIA
the year 2011. Worldwide, Chennai is ranked 38 with other stakeholders in the sector including Indonesia, Israel, Japan, Jordan, Kenya, Kiribati, by the number of foreign tourists, while Mumbai various Central Ministries/agencies, state Laos, Luxembourg, Marshall Islands, Mauritius, is ranked at 50, Delhi at 52 and Agra at 66 and governments, Union Territories and the Mexico, Micronesia, Myanmar, Nauru, New Kolkata at 99. The Travel & Tourism representatives of the private sector. Concerted Zealand, Niue Island, Norway, Oman, Palau, Competitiveness Report 2013 ranks India 65th efforts are being made to promote new forms of Palestine, Papua New Guinea, Philippines, out of 144 countries overall. The report ranks the tourism such as rural, cruise, medical and eco- Russia, Samoa, Singapore, Solomon Islands, price competitiveness of India's tourism sector tourism. The Ministry also maintains the South Korea, Thailand, Tonga, Tuvalu, UAE, 20th out of 144 countries. Incredible India campaign. Ukraine, USA, Vanuatu and Vietnam. The facility was extended to China, Macau and Hong Kong It mentions that India has quite good air transport E-Tourist Visa on 30 July 2015. ourism in India is economically important (ranked 39th), particularly given the country’s T and is growing rapidly. The World Travel stage of development, and reasonable ground In order to boost tourism numbers, the Indian The facility was further extended to citizens of & Tourism Council calculated that tourism transport infrastructure (ranked 42nd). Some other Government decided to implement a new visa Andorra, Argentina, Armenia, Aruba, Belgium, generated ?6.4 trillion (US$94 billion) or 6.6% of aspects of its tourism infrastructure remain policy, allowing visitors to obtain a visa on arrival Bolivia, Colombia, Cuba, East Timor, Guatemala, the nation's GDP in 2012. It supported 39.5 somewhat underdeveloped however. The nation at 16 designated international airports by Hungary, Ireland, Jamaica, Malta, Malaysia, million jobs, 7.7% of its total employment. The has very few hotel rooms per capita by obtaining an Electronic Travel Authorisation Mongolia, Monaco, Mozambique, the sector is predicted to grow at an average annual online before arrival without the need to visit an Netherlands, Panama, Peru, Poland, Portugal, rate of 7.9% till 2023 making India the third fastest Indian consulate or visa centre. Seychelles, Slovenia, Spain, Saint Lucia, Saint growing tourism destination over the next Vincent and the Grenadines, Surinam, Sweden, decade. India has a large medical tourism sector As a result of this, 56,477 tourist arrived on e- Taiwan, Tanzania, Turks and Caicos Islands, the which is expected to grow at an estimated rate Tourist Visa during the month of October, 2015, United Kingdom, Uruguay and Venezuela on 15 of 30% annually to reach about ?95 billion as compared to 2,705 during the month of August 2015. (US$1.4 billion) by 2015. October, 2014 marking to a growth of 1987.9%. During January–October, 2015 a total of 2,58,182 The visa on arrival requires a tourist to apply online About 22.57 million tourists arrived in India in tourist arrived on e-Tourist Visa as compared to on a secure Government of India website, at least 4 2014, compared to 19.95 million in 2013. This 21,995 during January–October, 2014 registering to 30 days before the date of travel. If approved, ranks India as the 38th country in the world in a growth of 1073.8%. The facility will be made the passenger must print and carry the approved terms of foreign tourist arrivals. Domestic tourist international comparison and low ATM available to citizens of about 180 countries in visa with the travel documents. The visa allows visits to all states and Union Territories penetration.The World Tourism Organization several phases. holders of Electronic Travel Authorisation (ETA) numbered 1,036.35 million in 2012, an increase reported that India's receipts from tourism during to enter and stay anywhere in India for 30 days. of 16.5% from 2011. In 2014, Tamil Nadu, 2012 ranked 16th in the world, and 7th among On 27 November 2014, India introduced its visa The ETA can be obtained twice in a single calendar Maharashtra and Uttar Pradesh were the most Asian and Pacific countries. The Ministry of on arrival enabled by ETA facility for tourists year. The visa on arrival facility is expected to be popular states for tourists.Chennai, Delhi, Tourism designs national policies for the and business visitors, to citizens of following expanded to about 180 countries over time. In Mumbai and Agra have been the four most development and promotion of tourism. In the countries – Australia, Brazil, Cambodia, Cook April 2015 the scheme was renamed to e-Tourist visited cities of India by foreign tourists during process, the Ministry consults and collaborates Islands, Djibouti, Fiji, Finland, Germany, Visa in order to avoid confusion.
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NEW DELHI TIMES
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NEW DELHI TIMES Confindustria Vicenza FarExport: a desk for the onfindustria Vicenza is one of the main areas are as follows: mechanical and electronic, C associations within the Confindustria textile and clothing, wood working and furniture; internationalization of enterprises System (the Italian Manufacturers’ Association) food processing, tanning and jewellery. The he three industrial associations of Vicenza, a double channel: on the one hand by building representing manufacturing and service Association offers complete and professional T Padua and Treviso have created a new up a wide network of partners and consultants, companies. services, which are increasingly improving in desk for internationalization, under the name and on the other hand by offering technical terms of technical and scientific know-how, and of FarExport. assistance about various matters, such as, for With around 2.000 member companies, cover various areas, such as: instance, “foreign bank transfers”, “bill of employing a total of 82.000 people, The main goal of the Desk is that of helping the lading” or “cash against documents”. Confindustria Vicenza plays a leading role in · Labour and social security; three Associations’ member companies in representing its members within their own finding new markets where export and promote WHERE various business areas and this is highly · Fiscal advice; their own products in. And this is made by appreciated by the community, both at a local FarExport can support enterprises in any market · Corporate and territorial policies; offering an all round support aimed, on the one and national level. The most significant around the world. hand, to encourage and drive the companies’ featuresI of Vicenza’s enterprises are as follows: · Financing and Insurance; export orientation, but avoiding, on the other We cannot forget that nowadays the success of hand, the risk of wasting resources in random 1. most of them are small and medium-sized · Environment, Innovation, Quality, Safety and Italian companies is more and more linked to the and useless “self-made” searches. companies; Energy; international commerce. Indeed, against the internal market trend, the Italian export is The basic idea that stands behind the Desk is 2. they are highly internationally-oriented; · Foreign trade and International relations; continuously growing in terms both of annual that the Italian market one should be “one of” turnover and of number of explored markets. 3. they manufacture a lot of different lines of · Education and Training. the possible markets and not the “only one”. products. Within this great variety of HOW manufactured products, the leading production www.confindustria.vicenza.it On the first nine months of 2015 Italian products have registered an export turnover of 307 Thanks to its widespread network of relations billions euros, something that has never with important institutions, as well as prestigious occurred before. And if we only consider the professional firms, FarExport is able to find the Vicenza province: an overall view three provinces of Vicenza, Padua and Treviso most suitable partners on the basis of the all together, the companies that merchandise peculiarities, the needs and the main goals of he number of industries and their exports destined to countries of the European Union their goods abroad generate over the 66% of any single company matched to all possible T as well as the high rate of employment, (67%), Asia (9%) and North America (17%). export activities of the whole Veneto Region markets. Furthermore, the Desk enjoys lots of ranks Vicenza as one of the wealthiest cities in (that Is to say 42,7 billion euros). conventions so that it may represents for the Italy: indeed it t is the 3rd largest industrial hub member companies a precious link in order to of Italy. Vicenza is leader, both within the domestic and Thanks to its solid and efficient network of ask for a wide number of high quality services the international market, in the mechanical, qualified contacts, FarExport is able to support at discounted fares. Vicenza’s economy, part of the so-called textile-clothing, and tanning industry, the companies willing to expand their “Veneto model”, is characterized by a large goldsmiths and furnishing. Chemical and plastic commercial activities abroad, basically through www.farexport.it variety of small and medium-sized companies, industry, agriculture and foodstuffs, together distributed widely over the territory and with ceramics, are also important. Among these qualified in this field, thus obtaining an but the clothing chain and the high fashion operating more or less in all fields. Nonetheless, the most important sector for Vicenza’s economy international acknowledgement as regards sector hold still at important levels in the Vicenza there are also large companies, of national and is that of iron and steel and mechanical high-technology processes. Moreover, in the province, most of all as regards casual, fashion international importance, with a tradition worthy engineering, which employs about one third of latest years mechatronics has been and sportswear, with prestigious and of the greatest respect. Flexibility, open attitude the total industrial workforce of the province considerably growing, so much so that Vicenza internationally known labels. But Vicenza is to technological innovation and great (around 65 thousand workers), and that by 2010 since the beginning has played a leading role also well-known throughout the world for disposition towards foreign markets are the generated a turnover of 15 bilions euro. within the Veneto Region district of mechatronic its goldsmiths, which make the province one main characteristics of Vicenza’s industries. The Mechanical industry began to grow massively industries. Beside that of mechanical of the three most important centres in Italy vocation for export of Vicenza’s manufacturers at the beginning of 1970s and since then it engineering, the most important sector is that and one of the world’s major producers of is one of the decisive factors in the regional developped a great variety of sectors: from of textile and clothing. Indeed, it’s just around gold articles and jewellery worldwide, with a high proportion of exports to the five continents. In this regard a decisive role is played by the Vicenza Fair, which organises three gold exhibitions each year. Tradition and innovation are distinguishing of the furniture and carpentry sectors, with a wide range of products that show a happy blend of artistic design and quality, worldwide reknown.
Least, but not last, the foodstuffs industry, including the local wines (with three areas of “controlled origin”, such as Berici Hills, Gambellara and Breganze), spirits, cheeses (among which the Asiago d.o.c) and hams.The surrounding country is predominantly agricultural. Major products are wine, wheat, corn, olive oil (in the Barbarano area ) and cherries and asparagus are a particularity of Bassano.
There are also quarries of marble, sulphur, copper, and silver mines, and beds of lignite and kaolin; mineral springs also abound, the most famous being those of Recoaro.
As mentioned before, massive industrial areas surround the city and extend greatly in the western and eastern hinterland, with numerous steel and textile factories.
Important vicentino clothing firms include, among others, Diesel, Pal Zileri, Marzotto, Bottega Veneta, Marlboro Classics. Other industries worthy of mention are the woollen economy development: around 36% of the gross electromechanics to machine tools production, the textile and the wool industry that the and silk, pottery, and musical instruments. domestic product from Vicenza’s manufacturing especially in the field of timber processing, industrialization history of Vicenza began in the The headquarters of the bicycle component companies concerns foreign markets, and precious metal processing or tannery 18th century. Unfortunately, just as in all other manufacturer Campagnolo and the Vicenza ranks first in per capita exports among processing. It is to be underlined that many Western countries, the textile chain value has protective wear for sports manufacturer Italy’s provinces. Vicenza products are mainly companies have demonstrated to be reliable and decreased a great deal along the latest 20 years, Dainese are located here.
www.newdelhitimes.com 8 29 February - 6 March, 2016
NEW DELHI TIMES Indian Government Projects from Italian Companies Promising growth prospects for the Indian Italy participates in Invest in economy: expected rate higher than previous year Karnataka 2016
rom February 3rd to 5th the Indian city of Furthermore, a big contribution was brought by F Bangalore hosted “Invest in Karnataka- success stories of six Italian companies already Global Investors Meet”, an annual exhibition operating in Karnataka, directly illustrated by aimed at promoting business and investment the senior managers of these companies.
The Ambassador declared that, being Italy the third largest economy in Europe, bilateral trade between India and Italy currently equals to 7.3 billion euro.
Moreover, there are 400 Italian enterprises active in India, mainly in the manufacturing sector. he Indian economy will likely grow at 7.6% estimated to grow at 9.5% from 5.5% in the opportunities in the Indian state of Karnataka, addressing in particular the attraction of foreign T in 2015-16, faster than the previous year’s previous year, although some experts say data Also, Francesco Pensabene, Italian Trade investments. 7.2%. India will remain the world’s fastest from other sources such as household Commissioner for India, said that there was a growing major economy outpacing China’s 6.9% spendings, corporate earnings and tax 12.6 per cent increase in export to India from expansion in 2015, its slowest since 1990 hit by collections and sales of goods and services are Within this frame, an Italian delegation has Italy, making the sub-continent the most a crippling industrial slowdown. “The direction weak and do not point towards an industrial actively participated in the event, represented important importing partner country amongst of the numbers is very positive. The policy and turnaround. by H.E. Lorenzo Angeloni, Ambassador of Italy the BRICS. reform measures the government has undertaken According to the government’s own mid-year to India, and representatives of ICE-Italian Trade in last one-and-a-half years are beginning to economic analysis tabled in Parliament in Commission, the Indo-Italian Chamber of Also, 50–60 per cent of this export included show results,” Economic Affairs Secretary December, power, fertilizers, and car production Commerce and Industry (IICCI), SACE- Italian machinery, besides Italy’s expertise across the Shaktikanta Das said. have been surging. In contrast, commodities Export Credit Agency. On this occasion, an Italy segments of food processing, automotive, and such as steel, iron, aluminum, and cement are Country Presentation was held, including manufacturing, design and textiles. From an Surprisingly, growth for the April-June quarter doing less well. Growth in capital goods imports, speeches from H.E. the Ambassador, Francesco Italian point of view, the four major macro areas was marked up to 7.6% from a provisional 7% a proxy for investment activity, has decelerated Pensabene, Italian Trade Commissioner, Claudio of improvement are technology, ICT, food estimated earlier. According to advance national sharply from about 12% in April 2015 to barely Maffioletti, IICCI Secretary General, Mr Amit Roy, processing, and infrastructure, which are the core income estimates, the manufacturing sector is positive territory SACE Head. strengths of Karnataka’s ecosystem. India opens up the market Italian company Ferrero Rocher to invest Rs 367 crore to European apples, Italy in India first exporter talian chocolate maker Ferrero Rocher Indian operations are already the third- attractive for chocolate makers and Ferrero ruxelles – starting from this week, importing I has said Rs 367 crore in India, it will largest for the company after Italy and proved an instant success in the country , B apples from Europe to India will be easier, invest its biggest investment so far in the Germany in number of workforce. Its Baramati experts said. Ferrero India posted its first and this will give advantage to big apples country, to ramp up its pro duction facility plant makes Kinder Joy chocolates and Tic profit -though just Rs 12 lakh -for the year exporters – such as Italy. The access of the goods and distribu tion ended August 2014. in India was limited to one harbor only, while network. now it is extended to ports and airports in Experts said Ferrero's Kolkata, Chennai, Mumbai and Cochin, including The maker of Kin der aggressive move will put the stopover in Delhi. Joy chocolates and pressure on its rivals in the Nutella chocolate- gifting market that becomes The European Commissioner for Agriculture, hazelnut spread en active in the Diwali season when Phil Hogan, announced the news. In his opinion, tered the country people traditionally exchange “a better access to Indian market constitutes seven years ago and sweets. another positive step in the search for alternative markets for European producers, considering the its brand Ferrero "Other companies may start to Roch er is ahead of the difficult situation European markets are into at feel the pressure, but it will be the moment” “our efforts for the removal of country's largest limited to their gifting chocolate maker agricultural trade barriers and to open new products.Ferrero for example markets are in action – stated Hogan – and it is Monde lez in the does not operate in the premium gifting part of our diplomatic offensive for 2016”. Apples massively popular bar format, import is allowed via land as well. In 2014, India category. In terms of which is the mainstay for revenues, it is within imported 7 thousand tons of apples from EU, in Mondelez and Nestle BSE -1.37 particular from Italy, France and Belgium. striking distance of % ," said Nitin Chordia, the Nes tle's chocolate founder of chocolate tasting Even though forecasts for 2015 show an increase division with annual club Cocoatrait. sales of over Rs 1,000 crore. Tac for India as well as for exports to China, to 11 thousand tons, India has the potential to the Middle East and SE Asia. "From a profitability perspective, Ferrero absorb bigger volumes, taken in account its "Ferrero is expanding its pro duction facility has always been able to command more price production, which is similar to the Italian one at Baramati Maharashtra and strengthen ing On a per capita basis, Indians consume per gram because of its design and (1,5 millions of tons in 2013). Apples are a key its warehousing and distri bution in India. roughly 117 gm of chocolate a year, the least packaging concepts. This creates huge entry product for Italy, as according to Ismea (the We will continue to invest in the Indian among emerging markets, and ten times barriers for the competition to enter the Italian Institute of Services for Agrifood Market) market and have a long-term commitment to lower than developed markets, but the sheer highly profitable and fast growing segment they account for about half of the Italian fruit India," said a spokeswoman at Ferrero India. size of the market makes the country that Ferrero operates in." exports in the first seven months of 2015. www.newdelhitimes.com 29 February - 6 March, 2016 9
NEW DELHI TIMES Sporting events in Italy and India Italy aiming to host three major international sporting events from 2022 to 2024
taly has set its sights on event should the bid succeed. Italy I hosting three major would face competition from international events, golf's Ryder Germany, Turkey, Spain, Denmark, Cup in 2022, the rugby World Cup Portugal and Austria to host the in 2023 and the Olympic Games in biennial event. 2024.
The Italians on Thursday MARKETING OPPORTUNITY announced they were lining up a bid for the rugby World Cup backed The rugby World Cup would by Italian prime minister Matteo provide a great marketing Renzi and National Olympic opportunity to promote the game Committee (CONI) president in Italy on the back of excellent Giovanni Malago, ahead of the crowds attending Six Nations Catholic Jubilee in 2025. matches. Italian rugby federation president Afredo Gavazzi said this The success of brothers Francesco week: "I'd like to bring the World and Edoardo Molinari has boosted Cup to eight cities. Not just Rome interest in golf in Italy and the and Milan but also in the south, president of the sport's Italian either Palermo or Bari and also, to federation, Franco Chimenti, is Genoa, Turin and Florence. "We preparing to present an official bid could build a few new stadiums or to host the Ryder Cup. use the ones where soccer matches are played."
The Molinaris were selected for the 2010 Ryder Cup team that beat the United States "It's not as foolish an idea as one might think," (bidding contest)." Italy would face a difficult task to win the right in Wales and Francesco won the 1/2 point that Chimenti said referring to Italy's intention to bid. to host the 2023 rugby World Cup with Ireland allowed Europe to win outright two years later The Marco Simone Golf & Country Club, just having on Friday declared its intention to bid at Medinah. "If we play our cards right we could win this outside Rome, has been selected to host the for the tournament. Sports Events in India
ICC World Cup T20 2016 meditation and Hatha yoga will also be told.This camp will take place under the leadership of Grand master Acharya Raghu. Here lectures in ricket is the most popular game in India. C Twenty20 format is the shortest and most technical subjects of medicines, anatomy, loved by fans. Good news is that India will be workouts will also take place. Scientific hosting the sixth ICC World Twenty20 approach of Zen meditation and Hatha yoga tournament. Event will feature 16 teams. World will also be told. Cup will be held from 11 March, 2016 to 3 April, 2016. Matches will take place in the following cities that are New Delhi, Bengaluru, Chennai, Indian Premier League (IPL) Mohali, Dharamshala, Nagpur and Mumbai. The Final will take place in Kolkata. The Indian Premier League is a professional Twenty20 cricket league and the most popular. AFC U-16 Championship It is a clash between franchise teams. The tournament is planned between 8 April and 29 Organist and managed by Asian Football May 2016. Confederation, the AFC U-16 Championship will be hosted by India next year.Organist and Mumbai may host the final as Mumbai Indians managed by Asian Football Confederation, the AFC U-16 Championship will be hosted by India are the defending champions. This time two new next year. A total of 16 teams including Australia, teams will be included as two sides (Rajasthan North Korea, Saudi Arabia and others Royals and Chennai Super Kings) have been participate in this under 16 men’s football event suspended. which are held after every two year. This is India’s 7th appearance in the competition.A total The Indian Premier League is a professional of 16 teams including Australia, North Korea, Twenty20 cricket league and the most popular. Saudi Arabia and others participate in this under It is a clash between franchise teams. The 16 men’s football event which are held after tournament is planned between 8 April and 29 every two year. This is India’s 7th appearance May 2016. in the competition. The AFC U-16 2014 championship was won by North Korea (their held at Bangalore in January, 2016. It is a 2 weeks Mumbai may host the final as Mumbai Indians 2nd title) against South Korea by a score of 2- Martial Art Camp martial Art learning camp. This camp will take are the defending champions. This time two new 1.The AFC U-16 2014 championship was won place under the leadership of Grand master A martial art event that will be held at Bangalore teams will be included as two sides (Rajasthan by North Korea (their 2nd title) against South Acharya Raghu. Here lectures in technical in January, 2016. It is a 2 weeks martial Art subjects of medicines, anatomy, workouts will Royals and Chennai Super Kings) have been Korea by a score of 2-1. learning camp. A martial art event that will be also take place. Scientific approach of Zen suspended.
www.newdelhitimes.com 10 29 February - 6 March, 2016
NEW DELHI TIMES Advertising for Building Contractor from Italy and India Indian Brands Reveal How They Are Using Instagram Ads Effectively
hildhood memories are never complete “18 – 24 age group is the most active on C without a paper boat story. Most of us Instagram with more than 80% using their have grown up sailing a little paper boat across phone to take pictures to post on social puddles every monsoon, so it’s kind of media,” reported a latest study carried childhood nostalgia when you see those out by Nielsen. memories being stitched by a young brand like Paper Boat. Named as the “Indians on Instagram”, the study informed that over 90% of local The traditional Indian drinks brand from Instagrammers are less than 30 years old, Gurgaon based Hector Beverages has been the mobile-first users with high spending talk of the industry as well as on social media power. about its thoughtful and appealing visuals shared on social media. This shouldn’t be surprising in a country which is the second largest smartphone What is more interesting is that the young brand market globally. has been quite aggressive on Instagram apart from other social networks. Listing down some of the reasons why Indians use Instagram, the report finds “Instagram is a brilliant platform for people who that most of them express themselves love beauty, goodness and stunning creativity. artistically among like-minded people and It is not restrictive and allows for one to explore then follow celebrity trends. and be free spirited. We thought we should let a similar storytelling into their Instagram ads. how critical creatives are when compared to “We dig stories and can never have enough of other networks such as Facebook or Google. the world know more about us and discover our Some of them discover information and also consumers. it. Our office is agog with someone’s narrative almost at all times. share food and travel options. “Indian “We have designed an exclusive creative Instagrammers are avid travellers, 50% of whom The platform has helped us reach out to so communication for Instagram as a channel which have taken four vacations the past year.” many consumers who love our product and Every once in a while, we need a monitor in our is more focused on engagement and appears office to remind us to concentrate on other less of direct advertising.” gives us a chance to interact with them, which There’s no doubt why companies like Paper things as well. So we figured everyone must is wonderful,” Neeraj Kakkar, Founder & CEO Boat, OLX and Inshorts are doing well and also dig stories. And Instagram makes it so easy had shared earlier with Lighthouse Insights Like OLX, curated news aggregator app, seeing early results. “It is too early to conclude to share them,” Parvesh Debuka, Marketing while talking on how the brand has built its Inshorts has been using Instagram for driving the success of the platform and we are still Head, Paper Boat shared. vibrant presence on Instagram. app installs too. “Our focus of digital marketing testing the scalability. is on capturing the user on its mobile device as Not just Paper Boat, we have already seen The Instagram ad strategy for Paper Boat has we are an App based platform. Instagram definitely requires a higher emphasis companies like Vista Rooms, Femina, Kingfisher, focused on spreading awareness for the brand. on the creative communication and we do so by and others building an engaging community With this objective the brand has put a Other than Google, Facebook, Twitter – making it more contextual and event based,” organically. commendable effort in creating the ad creative Instagram is important considering the amount added Gaurav. for the network. of online time the user spends on Instagram. To know more on how Indian brands are using However, there are some who are using Instragram see this – How Indian Brands Are “Wear a shiny new tee shirt, with a pair of freshly Currently, Instagram is growing in popularity Instagram like any other online ad network. Telling Stories On Instagram One Picture At A cleaned shoes, new socks to add extra colour amongst the Indian youth. Because our brand – These are some brands that caught my attention Time. and that favorite jacket that was saved for the Inshorts App has majority of the users in the or let’s say I was tempted to click on the trip to the amusement park. age group of 18-24, Instagram turned out be an Sponsored button and select “Hide This” Recently, Indian brands got a big boost for their important platform for our business. feature. faith in Instagram, the company owned by Just about the same amount of excitement went Facebook opened up its ad offerings for India. into creating the creatives for our Instagram Moreover, Instagram being a mobile based According to Emarketer prediction, by 2017 campaign,” he informed. platform – its very apt for us to run App Install More than 30 new countries — including Italy, Ads on Instagram,” informed Tarun Arora, Instagram will be on track to surpass Google Spain, Mexico, India and South Korea got the Marketing Head at Inshorts. and Twitter in terms of US mobile display ad Apart from storytelling, these days I have come revenues. opportunity to advertise on Instagram. across a number of brands that are using the platform to drive app installs. While Inshorts has a made conscious choice The biggest concern critics have with opening not to have a presence on Instagram, the startup To do so the network will have to expand its up ads to the masses, is the fear of killing the is engaging with its content. “We’re trying to wings to International boundaries with ad OLX India, the online classifieds market place user experience. play with graphics as Instagram is all about offerings and the network will always run the is one such brand that is using Instagram for images and we believe that creatives are the only risk of getting polluted. Nonetheless, the user customer acquisition and engagement. We have seen it happening on Facebook but thing that you need to crack to be successful has the power to remove ads that she doesn’t Instagram has always been cautious and slow on Instagram.” want to see on her feed. in opening up to brands. It never wanted to “Instagram, being an environment with lesser mess up with its niche community. advertising clutter, offers a chance for industry The initial results have been encouraging for Besides if you as a brand manager is looking leaders like OLX to take the lead in using this Inshorts as the platform has a higher retention for inspiration on how to get millennials to click In fact there was a time when co-founder and channel and testing its potential. rate than Facebook and giving great returns in a on your ads then you definitely need to CEO Kevin Systrom was said to be personally very short time. follow @instagramforbusiness account. reviewing all ads before they ran on the platform OLX believes that there is merit in so that they told more of a creative story than understanding the role Instagram can play in “However, we are still working on scaling up Each week Instagram will run exclusive, behind- just a plain age old advertisement. engaging with our current and prospective the number of installs from platform (Which is the-scenes stories that inspire, inform and customers,” Gaurav Mehta, CMO at OLX India quite low as compared to Facebook or Google).” showcase the work done by three important Paper Boat was one of the few brands who got shared. OLX – which is still in its early days in Instagram is still a growing medium but right groups in the business community from all the privilege to play with Instagram ads in India. building its community on Instagram – now it’s the favourite of the millennials in the around the world—brands, small businesses and The brand has kept Kevin’s faith by extending understands the uniqueness of the medium and country. creative agencies. www.newdelhitimes.com 29 February - 6 March, 2016 11
NEW DELHI TIMES People search specialized for different activities in Italy and India Italian Forestry Corps
he Italian Forestry Corps is a civil police utilities recovery in emergency conditions, food the event’s aftermaths, in order to determine an forest fires T force, specialized in natural heritage and and drinking water transport. initial estimate of victims, injured and people in landscape protection. need, activates technical and scientific skills for - activities to fight crimes related to forest fires. remains identification. Corps’ staff also cooperate to secure rescuers’ base camps, On 16 April 2008, the Italian Forestry Corps and recovery areas for the population, operational the Fire Department signed an agreement to and coordinating centres activated in the define respective intervention areas in the country. country, ensuring an effective fight against forest fires. According to the agreement, the Italian Forest fires Forest Corps manage operations in case of fire mainly threatening the environment. In case of The Italian Forestry Corps is specialized in forest higher risk for the population, operations are conservation, raising awareness, information, managed by the Fire Department. In the presence prevention and first response against fire, of combined risk, the forces coordinate to according to Italian laws. optimize extinguishing operations.
The Corps provide in particular: Over the past few years, forest preservation and environment defence have taken on a growing - patrolling, intervening and coordinating emergency because of hectares of burned forest, ground operations for extinguishing forest fires number of victims, requests for air intervention by civil protection fleet. The use of aircrafts to - radio linking coordination with aircrafts extinguish forest fires is coordinated by the Joint Air Operations Centre of the Civil Protection, - investigating into the causes of fire, thanks to which operates domestic air service and is made The Corps assist and provide first aid to Natural disasters the specific expertise and instruments of the up of Air Force officers, the Army and the population of rural and mountain areas, Investigative Unit forest fire - NIAB National Forest Corps and headed by an Air intervening against forest fires. In case of natural disasters, the Italian Forestry Force general. Forest and Alpine Corps - awareness and information campaigns Corps cooperate with the National Service of guarantee the functioning of Meteomont, a national service to predict avalanches through Thanks to its organizational structure, Civil Protection, ensuring the implementation of - research and statistics about the economic daily and weekly monitoring, by using widespread diffused in the whole country, to the evacuation orders, the mobility priority to the assessment of the damage from forest fire and meteorological and snow parameters supplied vast knowledge of landscape, to its ability to rescue system, bordering areas with ongoing the detection of forest areas affected by fire move through arduous areas, the Corps search and rescue activities, patrolling evacuated by 66 forest stations, to evaluate safety cooperate to search activities for missing people, areas. The Corps also give information about - identification of areas and periods at risk of conditions of mountains covered by snow. Culture of India he culture of India is the way of living of Religions reformers. According to the 2012 WIN-Gallup schools like Jainism, Buddhism, Saiva and T the people of India. India's languages, Global Index of Religion and Atheism report, 81% Advaita Vedanta survived, but others, like religions, dance, music, architecture, food, and India is the birthplace of Hinduism, Buddhism, of Indians were religious, 13% were not religious, Samkhya and Ajivika, did not; they were either customs differ from place to place within the Jainism and Sikhism, collectively known as 3% were convinced atheists, and 3% were unsure assimilated or went extinct. Subsequent country. The Indian culture, often labelled as an Indian religions. Indian religions are a major form or did not respond. centuries produced commentaries and amalgamation of several cultures, spans across of world religions along with Abrahamic ones. reformulations continuing up to as late as the the Indian subcontinent and has been Today, Hinduism and Buddhism are the world's Philosophy 20th century. Authors who gave contemporary influenced by a history that is several millennia third and fourth-largest religions respectively, meaning to traditional philosophies include old. Many elements of India's diverse cultures, with over 2 billion followers altogether, and Indian philosophy comprises the philosophical Swami Vivekananda, Ram Mohan Roy, and such as Indian religions, Indian philosophy and possibly as many as 2.5 or 2.6 billion followers. traditions of the Indian subcontinent. There are Swami Dayananda Saraswati. Indian cuisine, have had a profound impact six schools of orthodox Hindu philosophy— Family structure and marriage across the world. India is one of the most religiously diverse Nyaya, Vaisheshika, Samkhya, Yoga, Mima?sa nations in the world, with some of the most and Vedanta—and four heterodox schools— For generations, India has a prevailing tradition Culture deeply religious societies and cultures. Religion Jain, Buddhist, Ajivika and Carvaka – last two of the joint family system. It is a system under plays a central and definitive role in the life of are also schools of Hinduism. which extended members of a family – parents, India is one of the world's oldest civilizations. many of its people.According to the 2011 census, children, the children's spouses and their The Indian culture, often labeled as an 80% of the population of India practice Hinduism. However, there are other methods of offspring, etc. – live together. Usually, the oldest amalgamation of several various cultures, spans Islam (14.2%), Christianity (2.3%), Sikhism classification; Vidyaranya for instance identifies male member is the head in the joint Indian family across the Indian subcontinent and has been (1.7%), Buddhism (0.7%) and Jainism (0.4%) are sixteen schools of Indian philosophy by system. He mostly makes all important decisions influenced and shaped by a history that is several the other major religions followed by the people including those that belong to the Saiva and and rules, and other family members are likely thousand years old. Throughout the history of of India. Many tribal religions, such as Sarnaism, Rasesvara traditions. Since medieval India abide by them. In a 1966 study, Orenstein and India, Indian culture has been heavily influenced are found in India, though these have been (ca.1000–1500), schools of Indian philosophical Micklin analysed India's population data and by Dharmic religions. They have been credited affected by major religions such as Hinduism, thought have been classified by the Brahmanical family structure. Their studies suggest that with shaping much of Indian philosophy, Buddhism, Islam and Christianity. Jainism, tradition[33][34] as either orthodox or non- Indian household sizes had remained similar literature, architecture, art and music. Greater Zoroastrianism, Judaism, and the Bahá'í Faith orthodox – astika or nastika – depending on over the 1911 to 1951 period. India was the historical extent of Indian culture are also influential but their numbers are smaller. whether they regard the Vedas as an infallible beyond the Indian subcontinent. This Atheism and agnostics also have visible source of knowledge. Thereafter, with urbanisation and economic particularly concerns the spread of Hinduism, influence in India, along with a self-ascribed development, India has witnessed a break up of Buddhism, architecture, administration and tolerance to other faiths. Atheism and The main schools of Indian philosophy were traditional joint family into more nuclear-like writing system from India to other parts of Asia agnosticism have a long history in India and formalised chiefly between 1000 BCE to the early families. Sinha, in his book, after summarising through the Silk Road by the travellers and flourished within Srama?a movement. The centuries of the Common Era. According to the numerous sociological studies done on maritime traders during the early centuries of the Carvaka school originated in India around the philosopher Sarvepalli Radhakrishnan, the Indian family, notes that over the last 60 years, Common Era. To the west, Greater India overlaps 6th century BCE. It is one of the earliest form of earliest of these, which date back to the the cultural trend in most parts of India has been with Greater Persia in the Hindu Kush and Pamir materialistic and atheistic movement in ancient composition of the Upanishads in the later Vedic an accelerated change from joint family to nuclear Mountains. During the medieval period, Islam India. Sramana, Buddhism, Jainism, Ajivika and period (1000–500 BCE), constitute "the earliest families, much like population trends in other played a significant role in shaping Indian some schools of Hinduism consider atheism to philosophical compositions of the world." parts of the world. The traditional large joint cultural heritage. Over the centuries, there has be valid and reject the concept of creator deity, Competition and integration between the various family in India, in the 1990s, accounted for a small been significant integration of Hindus, Jains, and ritualism and superstitions. India has produced schools was intense during their formative years, percent of Indian households, and on average Sikhs with Muslims across India. some notable atheist politicians and social especially between 800 BCE and 200 CE. Some had lower per capita household income.
www.newdelhitimes.com 12 29 February - 6 March, 2016
NEW DELHI TIMES Conferences and event in Italy and India Cancer Diagnostics 2016 MICS International Conferences invites cells are tested under a microscope and later Track 4: Cancer Radiology: Expo on Molecular & Cancer Biomarkers O all the participants from all over the globe checked for whether there is breast cancer. September 15-17, 2016 Berlin Germany, to attend ‘‘Cancer Diagnostics Conference and OMICS International Conferences organizes Radiological tests can help physicians to find International Conference on Leukemia and Bone Expo’' during June 13-15, 2016 in Rome, Italy large number of Cancer Conferences globally and treat some of cancers early. Early detection marrow Transplantation November 10-12, 2016 which includes prompt Keynote presentations, with respect to regions. is important because when abnormal tissue or Istanbul, Turkey; NEO 16 - New and Emerging Oral talks, Poster presentations and Exhibitions. cell is found early, it may easier to treat. By the Trends In Oncology May 19-21, 2016 San Related Conferences: 2nd International time symptoms appear, cancer may have begun Francisco, USA; Cancer Diagnostics 2016 is a global Cancer Conference on Prostate Cancer and Treatment to spread and is very difficult to treat. conference which discuss about the latest and May 05-07, 2016 Chicago, USA; 4th International Cancer-2016 International Cancer Therapy April recent advancements in the diagnosis and the Conference on Blood Malignancies and Several screening tests have been shown to 4-6, 2016 Baltimore, USA;. American Society of treatment of cancer and deals about various Treatment April 18-20, 2016 Dubai, UAE; 2nd detect cancer early and to decrease the chance Clinical Oncology 2017 Annual Meeting October researches going on in cancer diagnostics. International Conference on Antimicrobial of death from that cancer. Lung cancer was the 24-26, 2016 San Francisco, USA; Post Congress Agents and Chemotherapy June 06-07, 2016 most common cancer worldwide in men Symposium in Cancer Diagnostics May 28, 2016 Track 1: Cancer Diagnostics Market: Dallas, USA;7th International Conference on contributing nearly 17% of the total number Gothenberg, Sweden; EMBO | EMBL Biomarkers & Clinical Research November 28- cases diagnosed in 2012 and become an Symposium: Tumor Microenvironment and Advanced diagnostics technologies have 30, 2016 Baltimore, USA; International important topic for World Cancer Conferences. Signaling April 3-6, 2016, Heidelberg, Germany achieved a reduction of 30% in reduction due Conference on Pancreatic and Colorectal Cancer to breast cancer. Hence, the imaging sector in March 29-30, 2016 Atlanta, USA; Related Conferences: 11th Asia-Pacific Track 6: Approaches in Cancer Therapy: the global Oncological diagnostics market will Oncologists Annual Meeting July 11-13, 2016 continue its everlasting in the foreseeable Personalized Diagnostics February 16-18, 2016 Kuala Lumpur, Malaysia; Experts Meeting on Cancer rates are daily increasing particularly in future. The world-wide Cancer Diagnostics San Francisco, USA; International Agency for Gynecologic Oncology May 19-21, 2016 San the developed world. Many cancers are market can be segmented into blood cancer, Cancer Research 50th Cancer conference, June Antonio, USA; International Conference on associated with longevity, and as life expectancy kidney cancer, breast cancer, prostate cancer, 8-10, 2016 Lyon, France; American Society of Pancreatic and Colorectal Cancer March 29-30, increase the risk on patients and payers will pancreatic cancer, ovarian cancer, lung cancer, Clinical Oncology Conferences 2017 Annual 2016 Atlanta, USA;, increase. Major advances in cellular biology, and liver cancer. The global cancer diagnostics Meeting October 24-26, 2016 San Francisco, genetics, pharmacology and immunology in the market is mostly driven by enhancing the USA; Post Congress Symposium in Cancer 7th International Conference on Biomarkers & past ten years are beginning to be translated demand for lung cancer and breast cancer Diagnostics May 28, 2016 Gothenberg, Sweden; Clinical Research November 28-30, 2016 into progress in cancer treatment. diagnosis. The Pulmonary cancer segment is Cancer-2016: A critical review on innovations in Baltimore, USA. International Conference on leading the market, as it is the very popular the cancer diagnosis and treatment Feb 22-24, Leukemia and Bone marrow Transplantation This progress is manifested by new cell killing type of cancer. Cancer Diagnostics 2016 is a 2016 Baltimore, USA November 10-12, 2016, Istanbul, Turkey; NEO drugs which have recently entered clinical very prestigious gathering across global 16 - New and Emerging Trends In Oncology practice. Tumor angiogenesis as a target is Cancer Conferences. Track 3: Cancer Screening Tests: May 19-21, 2016 San Francisco, USA; Cancer- being studied in several clinical trials. The 2016 International Cancer Study & Therapy emerging field of genomics and gene expression Related Conferences: 7th International Prostate screening tests consists of Digital rectal April 4-6, 2016 Baltimore, USA;. micro-arrays will provide extensive information Conference on Biomarkers & Clinical Research exam (DRE) and Prostate-specific antigen (PSA) about the biology of cancers. November 28-30, 2016 Baltimore, USA; 4th test. American Society of Clinical Oncology 2017 International Conference on Blood Annual Meeting October 24-26, 2016 San Related Conferences: International Conference Malignancies and Treatment April 18-20, 2016 Screening increases the capacity of detecting Francisco, USA; Post Congress Symposium in on Leukemia and Bone marrow Transplantation Dubai, UAE; 2nd International Conference on certain cancers early when they are most likely Cancer Diagnostics May 28, 2016 Gothenberg, November 10-12, 2016 Istanbul, Turkey; 5th Prostate Cancer and Treatment May 05-07, 2016 to be curable. Learn what screening tests the Sweden; EMBO | EMBL Symposium: Tumor World conference on Cancer Therapy Chicago, USA; 2nd International Conference American Cancer associations suggests, when Microenvironment and Signaling April 3-6, 2016 September 28-30, 2016 Atlanta, USA; 7th on Antimicrobial Agents and Chemotherapy you should have them, and how they are covered Heidelberg, Germany International Conference on Biomarkers & June 06-07, 2016 Dallas, USA; under some types of cancer therapies. Clinical Research November 28-30, 2016 Track 5: Cancer Nanotechnology: Baltimore, USA; 4th International Conference International Conference on Pancreatic and Mammograms are used to analyses breast cancer on Blood Malignancies and Treatment April 18- Cancer nanotechnology is the burgeoning field Colorectal Cancer March 29-30, 2016 Atlanta in women who have no signs or symptoms of 20, 2016 Dubai, UAE; 11th Asia-Pacific of treatment of cancer with nanotechnology. It USA; 11th Annual Biomarkers Congress the disease. Cancer screening Oncolytic is an Oncologists Annual Meeting July 11-13, 2016 is applicable for cancer diagnosis, imaging, February 25-26, 2016 Manchester, UK; 2016 exciting, increasingly recognized discipline in Kuala Lumpur, Malaysia; 4th Cancer prognosis and therapy. ARRS Lung cancer Annual Meeting April 12- cancer research which will be discussed in Epigenetics Conference November 16-17, 16, 2016 Los Angeles, USA; NEO 16-“New and upcoming cancer conferences. 2016,San Francisco, USA; NEO 16 - New and The nanoparticles selectively accumulate in the Emerging Trends In Oncology May 19-21, 2016 Emerging Trends In Oncology Conferences tumor cell by the mechanism of the enhanced Related Conferences: 2nd International San Francisco, USA; 2016, February 10-12, 2016 Hyderabad, India; permeability and retention effect. Thus, Conference on Antimicrobial Agents and EMBO | EMBL Symposium: Tumor nanoparticles are suitable for delivering Chemotherapy June 06-07, 2016 Dallas, USA; 7th Cancer-2016 International Conference of Cancer Microenvironment and Signaling April 3-6, diagnostic and the imaging agents, chemo and International Conference on Biomarkers & Study & Therapy April 4-6, 2016 Baltimore, 2016 Heidelberg, Germany; Cancer-2016 — gene drugs to the tumor. International Cancer Study & Therapy Clinical Research November 28-30, 2016 USA; International Agency for Cancer Research Conference April 4-6, 2016 Baltimore, USA Baltimore, USA; 2nd International Conference 50th conference June 8-10, 2016 Lyon, France; Nanoparticles also offer an amplification American Society of Clinical Oncology on Prostate Cancer and Treatment May 05-07, mechanism for bioanalytical detection and Track 2: Cancer Diagnostics Types: 2016 Chicago, USA; Conferences 2017 Annual Meeting October 24- sensor devices for cancer markers. The tumor 26, 2016 San Francisco, USA; Post Congress microenvironment is the cellular environment Symposium in Cancer Diagnostics May 28, 2016 Mammogram is used to image and X-ray of the International Conference on Pancreatic and in which the tumor exists. Breast. While screening mammograms are Colorectal Cancer March 29-30, 2016 Atlanta, Gothenberg, Sweden. routinely administered to detect breast cancer USA; 4th International Conference on Blood Related Conferences: 2nd in women who has no apparent signs, Malignancies and Treatment April 18-20, 2016 International Conference on diagnostic systems are used after suspicious Dubai, UAE; Personalized Diagnostics February Prostate Cancer and results on a screening mammogram has some 16-18,2016 San Francisco, USA; Treatment May 05-07, 2016 symptoms of breast cancer alert the Oncologist Chicago, USA, 4th to check that tissue. 17th International Conference on Lung Cancer International Conference on December 4-7,2016 Venice, Italy; NEO 16 — “New Blood Malignancies and An ultrasound wand is inserted in vagina and and Emerging Trends In Oncology 2016 Treatment April 18-20, 2016 to see at the ovaries. An ultrasound produces February 10-12, 2016 Hyderabad, India; Dubai, sound waves that induces imaging of the ovaries, including cysts, and Oocytes. EMBO | EMBL Symposium: Tumor UAE,;7th International Researchers are currently studying whether Microenvironment and Signaling April 3-6, 2016 Conference on Biomarkers & this test can help with early detection of Heidelberg, Germany; Cancer-2016 — Clinical Research November Visit us at : twitter@newdelhitimesin ovarian cancer. A breast biopsy is a test that International Cancer Therapy Conference April 28-30, 2016 Baltimore, USA, facebook.com/newdelhitimes cut tissue fluid from the breast. The removed 4-6, 2016 Baltimore, USA International Conference and
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