Riverlea/Bosmont - JHB South

2019

1 Some detail

What is Roots? Reading the charts A landscape survey which spans The community is identified in the 110 metropolitan communities top right corner of the page across South Africa with a total sample of 27 468. Each The sample size, universe size and community is sampled description are displayed at the independently bottom of the page (e.g. (n) 300, representing 40,000 households Formal households are selected or 60,000 shoppers) using multi-stage cluster sampling and purchase decision makers Community data is compared to (shoppers) are randomly the composite of similar selected from the household for communities interview. see below for details In this document The community’s information is always shown in colour and the A community is a defined comparative Metro data in grey geographical footprint from which the samples are drawn. Where applicable community The map provided defines these data is trended back 10 years or boundaries. as far as comparable

Large Metros – 62 Communities Medium Metros –18 Communities Small Metros –30 Communities

Johannesburg, Cape Town, Tshwane, Nelson Mandela Bay, Bloemfontein, Western Cape (Garden Route, Wine Lands, Ethikwini/Durban, Ekhruleni Pietermaritzburg, West Rand, Vaal, Kimberley, Helderburg) KZN (North and South Coast, Eg: Sandton, Athlone, Durban North, Boksburg, Polokwane, Buffalo City/East London Zululand, Midlands) Mpumalanga (Mbombela, Witbank, Bethal, Middleburg, Ermelo,Lydenburg) Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg 2 Map showing where the research was conducted Riverlea/Bosmont - JHB South

3 Reach – Papers & Weekly Magazines Riverlea/Bosmont - JHB South

Paper Categories Top 10 paper titles

West Side Urban News 76 Local Paper 90 76 Daily Sun 12 Sowetan 7 Daily 29 The Citizen 5 19 Read in the Past 4 Average Issue Weeks (P4W reach) Sunday Times 5 Readership Weekly / Sunday 16 % Citizen (Saturday) 3 (AIR) 15 % Average Issue People 2 Weekly Magazine 14 Readership (AIR) The Star 2 7 Soccer Laduma 2 Huisgenoot 2

Regular Readers Multiple Reading

Usually read 3 or 4 out of Read one issue of the local 4 issues of the local paper paper on more than one occasion 74% 70% 20% 29%

of past 4 weeks readers of Average Issue Readers

Community Large Metros 4

Source : ROOTS Riverlea/Bosmont - JHB South : (n) 86 representing 35,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers` Reach – Online Riverlea/Bosmont - JHB South

Read news online in the past 7 days What device P7D online readers use

84 Phone 9 73

16 27 Laptop 18

0 Tablet 11

0 Desktop 4

% Community Large Metros % Community Large Metros

Type of News accessed How P7D online readers get there

57 App 29

33 Directly - website 50

10 Other social media 8

8 8 Email / newsletter link 10 1 3 3 0 Local News National / International News Google 21

0 Facebook 21 % Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach)

% Community Large Metros 5

Source : ROOTS Riverlea/Bosmont - JHB South : (n) 86 representing 35,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers` Advertising Usage – West Side Urban News Riverlea/Bosmont - JHB South

Use advertising in the Preference for receiving advertising Read the inserts delivered local paper to help with inserts/ leaflets to the home inside their shopping decisions local paper 72 70

15 14 28 30

72 80 Prefer advertising inserts in the Prefer advertising leaflets local paper delivered loose to the home 85 86

% Community Large Metros % Community Large Metros % Community Large Metros

Plan shopping Plan a day or 2 before / within the Mostly shop over the weekend week 80% 4 4 of readers of the local paper read on Wednesday, 14 Thursday or Friday before the weekend shop 89 87 83

96 96 86

% Community Large Metros 6

Source : ROOTS Riverlea/Bosmont - JHB South : (n) 86 representing 35,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers` Community Size & Structure Riverlea/Bosmont - JHB South

Education Footprint size Age

35 000 15 31

20 000 62 55 35 33 34 17 22 22 11 23 16 10 14

Households Shoppers 16-24 25-34 35-49 50-64 65+ Community Large Metros % Post Matric % Community Large Metros Matric Not Matriculated

Married or living Children Race Language Employment with a partner

5 7 69 14 Afrikaans 31 22 34 18 41 25 55 50 10 59 78 16 66 12 English 39 71 61 47 IsiZulu/Zul 3 u 16 18

Community Large Metros Community Large Metros % Community Large Metros % Unemployed Black Coloured % Community Large Metros Retired / student / housewife % 7 Indian / Asian White Employed

Source : ROOTS Riverlea/Bosmont - JHB South : (n) 86 representing 35,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers` Community Size & Structure – Trended Riverlea/Bosmont - JHB South

Footprint size Age Education

35 000 12 15 34 33 28 38

20 000 21 62 19 16 16 16 17

50 23 0 2010 2019 Households Shoppers 16-24 25-34 35-49 50-64 65+ % Post Matric % 2010 2019 Matric Not Matriculated

Married or living Children Race Language Employment with a partner 5 50 4 18 14 Afrikaans 69 34 25 41 46 34 68 59 78 66 81 English 16

61 49 IsiZulu/Zul u 3 16 9 2010 2019 2010 2019 % 2010 2019 % Unemployed Black Coloured % 2019 Retired / student / housewife % 8 Indian / Asian White Employed

Source : ROOTS Riverlea/Bosmont - JHB South : (n) 86 representing 35,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers` Wealth – Socio Economic Structure Riverlea/Bosmont - JHB South

Socio Economic Measure (SEM) distribution Monthly Household Income Mean (Average monthly R20180 R23270 Household Income)

34 32 27 29 25 19 22 16 7 9 12 3 1 2 1 15 8 26 26 21 16 5 15 17 7 1 2 4 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Large Metros % Community Large Metros

Living Standard Measurement (LSM) distribution Percentage of people who have…

Community Large Metros % % Long Term Savings 55 58 / Investments

38 Credit Card 17 23 22 25 17 18 17 2 21 18 16 4 Medical Aid 16 39 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Own Business 1 9 Community Large Metros % 9

Source : ROOTS Riverlea/Bosmont - JHB South : (n) 86 representing 35,00020,000 shoppershouseholds : Large : Large Metros Metros : (n) : (n) 16,262 16,262 representing representing 4,904,000 2,900,000 shoppers` households Wealth – LSM & Income Trended Riverlea/Bosmont - JHB South

LSM distribution Monthly Household Income Mean (Average monthly R20180 R23270 Household Income)

34 32 27 38 25 25 22 16 18 9 12 3 2 17 17 18 17 7 21 16 4 5 15 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Large Metros % Community Large Metros

LSM - Trended Monthly Household Income - Trended Mean (Average monthly R20180 R9 810 Household Income) 44 38 39 28 32 24 23 25 17 18 18 16 15 17 17 8 9 4 4 3 3 0

LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R12000 - R25000 - Over R51000 R11999 R24999 R50999

2010 2019 % % 2010 2019 10

For more information from ROOTS on the below categories:

Map of the Community Connection Food & Grocery

Reach Internet Who & How

Papers & Weekly Magazines Cell Phone How Often & Where

Online News Transport Clothes & Shoes Advertising Usage – Local Paper

Size and Structure Life Changers & Interests Entertainment

Community Size & Structure Watching & Listening

Trended (to 2010 or 2016 – depending on Shopping Eating & Drinking availability of data) Centres, online, transport & travel time Casino Wealth Loyalty Cards & Garage Forecourts Travel Socio Economic Structure (SEM) Living Standard Measurement (LSM) Monthly Household Income Home & Garden Health Trended (to 2010 or 2016 – depending on availability of data) Home & Garden Complaints & Cures Finance - Products & Banks Pets at home Lifestyle

Insurance – Products & Insurers Shopping for the Home Self Care

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