'First Blood' Classic Returns to the Big Screen for One Night Only Dramatic Event Featuring Special Theatre-Only Stallone Interview

April 23, 2008

National CineMedia's Fathom and Lionsgate(R) Present Rambo Action-Thriller in More than 430 Movie Theatres Nationwide on May 15

CENTENNIAL, Colo., Apr 23, 2008 (BUSINESS WIRE) -- Sylvester Stallone explodes back into select movie theatres as John Rambo in a one night special event presentation of the original "First Blood" on Thursday, May 15. This unique theatre experience will feature all of the excitement of the original action-thriller classic in a full digitally re-mastered, high-definition presentation. After the movie, fans will also experience the alternate ending that could have changed Rambo's theatrical history forever presented for the first time on the big screen. Stallone will also give fans a unique look into the incredible story of the making of "First Blood" over 25 years ago and his unique insights into the legend and franchise of Rambo in a specially produced segment for event attendees.(1)

Tickets for this special one-time-only "First Blood" event are available at presenting theatre box offices and online. For a complete list of presenting theatre locations and prices please visit the "First Blood" event page at www.FathomEvents.com (theatres are subject to change).

"First Blood" is presented by NCM's Fathom and Lionsgate, Thursday, May 15 at 7:30 p.m. local time at more than 430 participating AMC, Clearview, Cinemark USA Inc., Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, National Amusements and Regal Entertainment Group movie theatres, as well as the Penn Cinema (Lititz, PA) through NCM's exclusive Digital Broadcast Network. The event celebrates the release of Rambo: The Complete Collector's Set, a 6-disc set featuring all 4 Rambo films, on DVD May 27.

Writer, director and actor Stallone stars as war hero John Rambo, an ex-Green Beret haunted by memories of Vietnam who was once the perfect killing machine. Fans can again see where it all started in "First Blood," where Rambo escapes from being unjustly imprisoned, using his cunning combat and weapons training to stay alive as he becomes the target in a massive manhunt.

"NCM FATHOM is excited to bring this Rambo classic back to theatres more than 25 years after the original release - but with an exciting alternative ending no one has seen on the big screen - until now," said Dan Diamond, vice president of NCM FATHOM. "NCM FATHOM has experienced great success in bringing classics such as 'Dirty Dancing,' 'Poltergeist' and now 'First Blood' back into theatres, giving fans an opportunity to see something specially created for the event and experience this classic on the big screen again."

"With a fully re-mastered digital presentation, footage never seen before on the big screen and an exclusive interview with Sylvester Stallone, this event is one that Rambo fans won't want to miss," said Michael Rathauser, vice president of marketing for Lionsgate Home Entertainment. "We are thrilled to be partnering with NCM Fathom once again to bring the iconic John Rambo back to the big screen."

About National CineMedia

NCM LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 15,250 screens of which over 13,200 are part of the company's Digital Content Network (DCN). NCM LLC's DCN covers 169 Designated Market Areas(R) (49 of the top 50). During 2007, approximately 542 million patrons attended movies shown in theatres owned by the NCM LLC founding members (excluding Loews). National CineMedia, Inc. (NASDAQ: NCMI) owns a 43.6% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com or www.FathomEvents.com.

About LIONSGATE(R)

Lionsgate is the leading independent filmed entertainment studio and is a premier producer and distributor of motion picture, television programming, home entertainment, family entertainment, video-on-demand and digitally-delivered content. Its prestigious and prolific library of 12,000 motion picture titles and television episodes is a valuable source of recurring revenue and a foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the globe.

(1) "First Blood" event b-roll including exclusive interview footage with Sylvester Stallone will be available to media for free download beginning May 1, 2008 at http://www.thenewsmarket.com/Releases/ StoryDetailPage.aspx?GUID=afd37f50-dbfc- 4e5e-86cf-4b4409b69ab7&lr=ls. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

For free registration, log on to http://www.thenewsmarket.com/ today. (Preapproved registration is required in order to access footage.)

SOURCE: National CineMedia

National CineMedia Michelle Portillo, 303-792-8651 [email protected] or Scoop Marketing for National CineMedia Hannah Kampf, 213-639-6159 [email protected] or Eve Samuels, 213-639-6166 [email protected] or Lionsgate Jodie Magid, 212-386-6885 [email protected] or Jennifer Sandler, 310-255-4072 [email protected] or Bender/Helper Impact for Lionsgate Elizabeth Atler, 212-689-6360 [email protected] or Stacy Cusack, 212-689-6360 [email protected]

News Provided by COMTEX