PRIMETIME League LEADERSHIP TEAM

Byron Scott Co-Founder & Commissioner Chris Faust CMO

Eric Rubin LaTrisha Winston President & CEO CRO, Sponsorships & Player NIL Management

John Askew John O’Connell Co-Founder & President, Basketball VP of Basketball Operations Operations

Ross Carmel ADVISORS & PARNTER FIRMS: CLO SPORTS AS A UNIFYING AGENT 2021 EXHIBITION SEASON: INTERNATIONAL “UNITY” TOUR

Traveling Between , the United Arab Emirates, & Bahrain • 2 Teams • 2-3 Weeks • Late Aug. / Early Sept.

Possible LATAM Extension: • 2 Teams • 2-3 Weeks • Late Sept. / Early Oct. When people criticize Zionists, they mean Jews. You’re talking anti-semitism. Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality. So, let’s act like it. If we’re going to be outraged by injustice, let’s be outraged by injustice against anyone.

- Martin Luther King Jr. Recent incidents of anti-Semitic tweets and posts from sports and entertainment celebrities are a very troubling omen for the future of the Black Lives Matter movement, but so too is the shocking lack of massive indignation. Given the New Woke-fulness in Hollywood and the sports world, we expected more passionate public outrage. What we got was a shrug of meh-rage.

- Kareem Abdul Jabbar GAINING MOMENTUM (MOU & LOI)

• The Israeli Ministry of Foreign Affairs • Ron Dermer, Former Israeli Ambassador to the U.S. • Tal Brody, Israel’s Goodwill Ambassador • Tamir Goodman, American-Israeli Basketball player • Soccer Club • Craig Derhowitz, Artists 4 Israel • Prolific Media Holdings • Former President of Mexico, Vicente Fox PRIMETIME FOUNDATION ESTABLISHED

501(c)(3) – Charitable arm of Primetime for giving back andWEST supporting relevant communityEAST causes and philanthropic partnerships (i.e., The 48ers, Artists 4 Israel, PhoenixHapoel Jerusalem,Flyers etc.) Miami Playas SoCal Stars New York Knights Vegas Gamblers Atlanta Kings Houston Flames Philadelphia Freedom PRIMETIME FULL LAUNCH - 2022

Primetime Basketball – Extending the fan experience and professional basketball player careers – on a global scale.

EXHIBITION – 2021 RAMP OPERATIONS FULL ACTIVATION

- Investment & Partners - Primetime Nonprofit - TV Rights - Launch & Brand Dev. - Coach & Player Terms - Web Streaming Rights - Venue Booking - Website Makeover - Sponsor Selling - International + US - PR & Social Activation - Merchandising & More PRIMETIME AT- A - GLANCE

Primetime Basketball – Extending the fan experience and player careers – on a global scale.

FOR OUR FANS FOR OUR PLAYERS FOR OUR SPONSORS

New and exclusive access to dream A path to extend player careers, further Cost effective brand activation, sponsorships, teams of premier US and international monetize their name, image and licensing, merchandising, educational kids basketball athletes. likeness as well as give back to fans camps, cause / community tie-ins and more. and communities in the process • International Tour (2 Teams) • Domestic Extension (6 Teams) TEAMS • Full 2022 Roster (8 Teams)

WEST EAST

SoCal Stars Miami Playas Vegas Gamblers New York Knights Phoenix Flyers Atlanta Kings Houston Flames Philadelphia Freedom ELITE COACHES

Tim Hardaway Theo Ratliff Mitch Richmond 16 Year NBA Player 16 Year NBA Player 14 Year NBA Player 5 Time All-Star NBA All-Star 6 Time All-Star 4 Year NBA Coach 3 Time NBA Leader NBA Hall of Fame FORMER NBA PLAYERS

Amare Stoudemire | 14 years, 6X All-Star Metta World Peace | 15 years, All-Star Al Harrington | 15 years Ricky Davis | 13 years Daniel Gibson | 8 years Carlos Arroyo | 11 years Darius Miles | 9 years Maurice Evans | 9 years Smush Parker | 6 years FULL COURT PRESS

A Complete Experience for Basketball Fans

National & Merchandising Commercial & Camps & Appearances International Sponsorships Clinics Games GO- TO- MARKET PRIORITIES

Website – Web presence with powerful, responsive brand design, intuitive user experience and supporting back-end systems for automation and analytics. Public Relations – Comprehensive PR launch and ongoing “rolling thunder” approach to build the brand. Includes full global sports media outreach and broadcast blitz with potential satellite media tour Social Media – Full social media strategy, plan and ongoing programs to fuel followers and growth. GO- TO- MARKET PRIORITIES CONT.

Sponsorships – Develop and manage entire sponsorship program, brand negotiations and rights. Web Streaming – Identify and select US and International web streaming partner(s) and manage program and rights. Licensing – Work with Nexus Licensing Group, a Fastlane Co., to develop and manage licensing rights. Merchandising – Work with Proforma, a Fastlane Partner, to develop and manage merchandising rights. GO- TO- MARKET PRIORITIES CONT.

Content Marketing – Strategic storytelling and content development, distribution and syndication. Select coach and player profiles as well as “brand ambassador” campaign. Select Advertising – Targeted web-based search and social advertising to expand awareness and growth. Possible tie-in with Fabric, a new social and immersive AR platform. OTHER REPUTATION & REVENUE DRIVERS

Promo Planner & VIP Program – Develop promo planner and VIP packages to extend the fan experience and increase revenue potential. This also includes things like travel packages, hotel/club tie-ins and other ways to increase ticket sales Annual Awards Program – Highlighting key coaches, players and sponsors that have exemplified leadership and other key values that support the league’s ongoing vision and mission. Global Market / Franchise Expansion Planning • Half Court 3 on 3 with Former NBA Players • Attendance of 13,484 • Average Ticket Price of $72 • Avg. Ticket Revenue $970,848 per game • Fox/FS1 TV Viewership of 395,000 per game • Signed New Broadcast deal with CBS COMPETITIVE LANDSCAPE

• Fox/FS1/ABC Viewership of 1.75 Million per game • Average Attendance of 12,500 • Average Ticket Price of $90 • Avg. Ticket Revenue 1.125 Million per game • 10 Week Regular Season VALUATION EXAMPLES – NBA FRANCHISES

1. : $5 billion 1. Washington Wizards: $1.8 billion 2. Golden State Warriors: $4.7 billion 2. : $1.7 billion 3. : $4.6 billion 3. : $1.66 billion 4. Chicago Bulls: $3.3 billion 4. : $1.65 billion 5. : $3.2 billion 5. Milwaukee Bucks: $1.625 billion 6. : $2.75 billion 6. Oklahoma City Thunder: $1.575 billion 7. Brooklyn Nets: $2.65 billion 7. : $1.56 billion 8. : $2.5 billion 8. Indiana Pacers: $1.55 billion 9. : $2.45 billion 9. Atlanta Hawks: $1.52 billion 10. : $2.15 billion 10. Charlotte Hornets: $1.5 billion 11. Philadelphia 76ers: $2.075 billion 11. : $1.46 billion 12. : $2 billion 12. : $1.45 billion 13. Portland Trail Blazers: $1.9 billion 13. : $1.4 billion 14. : $1.85 billion 14. : $1.35 billion 15. Sacramento Kings: $1.825 billion 15. Memphis Grizzlies: $1.3 billion Source: Forbes VALUATION EXAMPLES – OTHER MISC.

TOP TEN US TEAM VALUES

• New York Yankees - 1/3 of 1% - $10 million Rank Team Value League • Small % of the Chicago Bulls - $37 million 1 Dallas Cowboys 4,800.0 NFL 2 New England Patriots 3,700.0 NFL • 800 million global basketball fans; NBA is in 3 New York Yankees 3,700.0 MBL top three of the most successful sports leagues in the world. 4 New York knicks 3,600.0 NBA 5 New York Giants 3,300.0 NFL • Extending the fan experience and professional basketball player careers – on a global scale. 6 Los Angeles Lakers 3,300.0 NBA 7 Golden State Warriors 3,100.0 NBA 8 Washington Redskins 3,100.0 NFL 9 San Francisco 49ers 3,050.0 NFL 10 Los Angeles Rams 3,000.0 NFL

Source: Forbes VALUATION EXAMPLES – MINOR LEAGUE BASEBALL

Primetime Basketball – Extending the fan experience and professional basketball player careers – on a global scale.

MINOR LEAGUE BASEBALL’S RECENT TRNSACTIONS

$45 $40 $35 $30 $25 $20 $15

Team Sale Price ($mil) Triple-A $10 Double-A $5 $0 Single-A 2010 2011 2012 2013 2014 2015 2016

Note: data included is only for transactions where financial info was released. Despite the fact… [+] Upper-Level Management – NBA greats, former coaches, ESPN analyst and experienced executives

Huge basketball fan following globally

Excellent streaming, broadcasting and programming

Lower ticket prices than the NBA, but access to see former NBA players play again – full-court

WHY PRIMETIME? Product and merchandising Well documented exhibition games

Highly competitive league

Employment for former NBA players Primetime is uniquely positioned to monetize 10% of the retiring U.S. professional basketball payroll annually, representing a business doing in excess of $500+ million dollars per year. USE OF FUNDS

• Exhibition 2021 Season • Set-Up for 2022 Season • Coach & Player Agreements •WESTOperation & Brand Build-OutEAST • Launch & Ongoing Promotions (PR, Social, Digital) Phoenix• Sponsorship Flyers Management Miami Playas • TV & Streaming Rights Management •SoCalLicensing Stars Management New York Knights Vegas• Website Gamblers Makeover & MoreAtlanta Kings

Houston Flames See Separate FinancialsPhiladelphia Freedom Disclaimer

THESE INFORMATIONAL MATERIALS (THE INFORMATIONAL MATERIALS) HAVE BEEN PREPARED TO PROVIDE POTENTIAL INVESTORS WITH THE OPPORTUNITY TO DETERMINE THEIR PRELIMINARY INTEREST REGARDING A POTENTIAL INVESTMENT IN PXBL Holdings Inc. (“PXBL”) THAT WILL BE ORGANIZED TO INVEST CAPITAL IN THE VENTURE DESCRIBED HEREIN. THIS DOCUMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.

NO SUCH OFFER OR SOLICITATION WILL BE MADE PRIOR TO THE DELIVERY OF DEFINITIVE OFFERING DOCUMENTS AND OTHER MATERIALS RELATING TO THE MATTERS HEREIN. BEFORE MAKING AN INVESTMENT DECISION WITH RESPECT TO PXBL, POTENTIAL INVESTORS ARE ADVISED TO READ CAREFULLY THE OFFERING DOCUMENTS (INCLUDING ANY RELEVANT UNDERLYING AGREEMENTS) AND THE RELATED SUBSCRIPTION DOCUMENTS REGARDING PBL WHEN THEY ARE AVAILABLE, AND TO CONSULT WITH THEIR TAX, LEGAL AND FINANCIAL ADVISORS. THIS DOCUMENT CONTAINS A PRELIMINARY SUMMARY OF THE PURPOSE AND PRINCIPAL BUSINESS TERMS OF PXBL. THIS SUMMARY DOES NOT PURPORT TO BE COMPLETE AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE MORE DETAILED DISCUSSIONS TO BE CONTAINED IN PXBL’S OFFERING DOCUMENTATION.

PXBL HAS THE ABILITY IN ITS SOLE DISCRETION TO CHANGE THE STRATEGIES AND OTHER MATTERS DESCRIBED HEREIN. THESE INFORMATIONAL MATERIALS ARE BEING PROVIDED TO YOU ON A CONFIDENTIAL BASIS SOLELY TO YOU IN DECIDING WHETHER OR NOT TO PROCEED WITH A FURTHER INVESTIGATION OF PBL. THE INFORMATION CONTAINED HEREIN IS NOT AUDITED AND IS BASED UPON ESTIMATES AND ASSUMPTIONS. NO INFORMATION IS WARRANTED BY PXBL OR ANY OF ITS AFFILIATES OR SUBSIDIARIES AS TO COMPLETENESS OR ACCURACY, EXPRESS OR IMPLIED, AND IS SUBJECT TO CHANGE WITHOUT NOTICE. THIS DOCUMENT CONTAINS FORWARD LOOKING STATEMENTS, INCLUDING OBSERVATIONS ABOUT MARKETS AND TRENDS AS OF THE ORIGINAL DATE OF THIS DOCUMENT. FORWARD LOOKING STATEMENTS MAY BE IDENTIFIED BY, AMONG OTHER THINGS, THE USE OF WORDS SUCH AS EXPECTS, ANTICIPATES, PROJECT, BELIEVES, MAY OR ESTIMATES, OR THE NEGATIVES OF THESE TERMS, AND SIMILAR EXPRESSIONS. FORWARD LOOKING STATEMENTS REFLECT PBL’S VIEWS AS OF SUCH DATE WITH RESPECT TO POSSIBLE FUTURE EVENTS. ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE IN THE FORWARD-LOOKING STATEMENTS AS A RESULT OF FACTORS BEYOND PXBL’S CONTROL. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON SUCH STATEMENTS.

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BY ACCEPTING THESE INFORMATIONAL MATERIALS YOU AGREE THAT YOU WILL HOLD AND TREAT THEM IN THE STRICTEST CONFIDENCE, THAT YOU WILL NOT PHOTOCOPY OR DUPLICATE THEM, AND THAT YOU WILL NOT DISCLOSE THESE INFORMATIONAL MATERIALS OR ANY OF THEIR CONTENTS TO ANY OTHER PERSON OR ENTITY WITHOUT PRIOR WRITTEN AUTHORIZATION FROM PXBL. PXBL, OR ANY OF ITS OFFICERS, AGENTS, OR PRINCIPALS HAVE NOT MADE OR WILL NOT MAKE ANY REPRESENTATION OR WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OR COMPLETENESS OF THESE INFORMATIONAL MATERIALS OR THEIR CONTENTS.

AN INVESTMENT IN PXBL INVOLVES A HIGH DEGREE OF RISK AND IS SPECULATIVE. PXBL IS A SUITABLE INVESTMENT ONLY FOR SOPHISTICATED INVESTORS FOR WHOM SUCH INVESTMENT DOES NOT REPRESENT A COMPLETE INVESTMENT PROGRAM AND WHO FULLY UNDERSTAND, ARE WILLING TO ASSUME, AND HAVE THE FINANCIAL RESOURCES NECESSARY TO WITHSTAND, THE RISKS INVOLVED IN THE ACTIVITIES IN WHICH PXBL WILL ENGAGE. AN INVESTMENT IN PBL REQUIRES A LONG-TERM COMMITMENT, WITH NO CERTAINTY OF RETURN. INVESTORS WHO HAVE A PRELIMINARY INTEREST IN PXBL SHOULD UNDERSTAND THESE RISKS AND HAVE THE FINANCIAL ABILITY AND WILLINGNESS TO ACCEPT THEM FOR AN EXTENDED PERIOD OF TIME BEFORE CONSIDERING MAKING AN INVESTMENT. THE OFFERING MATERIALS WHICH ARE AVAILABLE UPON REQUEST CONTAIN A DISCUSSION OF THE RISK FACTORS ASSOCIATED WITH AN INVESTMENT IN PXBL. PRIMETIME Basketball League