1
DigiTranScope The governance of digitally-transformed society
Joint Research Centre 2 3
Table of Contents
Abstract...... 6 Acknowledgements...... 7 Executive summary...... 9 Digitranscope: An Introduction...... 13 About Digitranscope and the Centre for Advanced Studies...... 13 About Digitranscope...... 13 The Shifting political landscape...... 15 Structure of the project and of the book...... 19 For the benefit of all!? Some notes on the role of government in the digital transformation...... 23 Introduction...... 23 Three dominant strategies...... 25 A European way?...... 28 Action perspectives...... 32 Conclusion and closing remarks...... 36 Data governance models emerging from the practices of social actors...... 41 Introduction...... 41 Data governance: A social science-informed definition...... 42 Research Strategy...... 44 Emerging data governance models...... 45 Discussion...... 51 Seeing Platform and Data Co-operatives Through European Pandemic Citizenship...... 59 Introduction: European Pandemic Citizenship at Stake...... 59 Rationale: Co-operatives as a Collective Resilient Response to the Pandemic Crisis...... 62 Discussion: Co-operatives and Pandemic Citizenship...... 64 4 Table of Contents Table of Contents 5
Taxonomy: Shedding Light on Platform and Data Co-operatives ...... 66 Digitranscope Experiments: Digital Twins and Smart Final Remarks ...... 70 Cities, case studies of Amsterdam and Duisburg ...... 135 Citizen-generated data for policy: Introduction ...... 135 A review of EU projects ...... 77 Amsterdam case study ...... 136 Introduction ...... 77 Duisburg case study ...... 140 The key-features of European CGD projects ...... 81 Findings ...... 143 Findings from interviews ...... 84 Involving children in the renewable energy transition: Discussion ...... 86 exploring the potential of the digital transformation ...... 149 Conclusion ...... 90 Introduction ...... 149 Commercial sector data for the public interest? The Warsaw Experiment ...... 152 A qualitative research on data sharing practices in EU cities ...... 95 The Amsterdam Experiment ...... 155 Introduction ...... 95 Using gaming in digital twin setting: opportunities and limitations ...... 159 How local administrations access to private sector data ...... 95 Conclusions ...... 167 Methodology ...... 97 Results ...... 99 List of boxes ...... 174 Discussion ...... 106 List of figures ...... 174 Probabilistic Synthetic Population modelling List of tables ...... 175 for EU policy support ...... 111 About the Authors ...... 176 Introduction ...... 111 Review of Methods ...... 112 Applications ...... 114 Conclusions ...... 119 Semantic Text Analysis Tool (SeTA) ...... 125 Introduction: What is SeTA and why it is important ...... 125 The technology ...... 127 A different approach to summarising text ...... 131 Stepping into the future ...... 132 Conclusions ...... 133 6 7
Abstract Acknowledgements
This volume presents the key outcomes and research findings of the Dig- The authors are particularly grateful to Mr. Vladimir Sucha, former Director itranscope research project of the European Commission Joint Research Centre. General of the European Commission Joint Research Centre for believing in The project set out to explore during the period 2017-2020 the challenges and the scope of the project and his encouragement in setting it up. We are also opportunities that the digital transformation is posing to the governance of grateful to Jutta Thielen-Pozo, head of the Scientific Development Unit, and all society. We focused our attention on the governance of data as a key aspect to her wonderful colleagues for her leadership and support, and to Alessandro understand and shape the governance of society. Data is a key resource in the Annoni, former head of the Digital Economy Unit for his help in connecting to digital economy, and control over the way it is generated, collected, aggregated, policy colleagues and transitioning the activities of Digitranscope into his Unit and value is extracted and distributed in society is crucial. We have explored to develop further in the years to come. the increasing awareness about the strategic importance of data and emerging A special thanks goes to Prof. Michael Blakemore for his important contribution governance models to distribute the value generated more equitably in soci- in the formative year of the project, and Prof. Peter Lloyd for his constant curi- ety. These findings have contributed to the new policy orientation in Europe osity, engagement, and insights. on technological and data sovereignty and the sharing of data for the public Finally, the authors would like to thank all the participants to the Digitranscope interest. The digital transformation, the rise of artificial intelligence and the workshops for their precious contributions to the project. Internet of Things offer also new opportunities for new forms of policy design, implementation, and assessment providing more personalised support to those Authors: Massimo Craglia, European Commission Joint Research Centre who need it and being more participative throughout the policy cycle. The use of Henk Scholten, Vrije Universiteit Amsterdam and GEODAN digital twins, gaming, simulation, and synthetic data are just at their beginning Marina Micheli, European Commission Joint Research Centre but promise to change radically the relationships among all the stakeholders in Jiri Hradec, European Commission Joint Research Centre governance of our society. Igor Calzada, European Commission Joint Research Centre and University of Oxford Steven Luitjens, Ministry of the Interior and Kingdom Relations, Government of the Netherlands Marisa Ponti, University of Gothenburg Jaap Boter, Vrije Universiteit Amsterdam
Contributors: Anna Berti Suman, Dutch Research Council and Joint Research Centre Margherita Di Leo, Arcadia SIT srl. Corentin Kusters, GEODAN Magdalena Grus, Vrije Universiteit Amsterdam Sanne Hettinga, Vrije Universiteit Amsterdam 8 9
Executive summary
This volume presents the key outcomes and research findings of the Dig- itranscope research project of the European Commission Joint Research Centre. The project set out to explore during the period 2017-2020 the challenges and opportunities that the digital transformation is posing to the governance of society.
Policy context The development of the project coincided with an increasing recognition of the importance of Artificial Intelligence (AI) to master the increasing volumes of big data available on a daily basis. The control of AI and of the data underpinning its development are strategic for the future development of society, and the fo- cus of an increasing geopolitical competition. The European Union has identified technological and data sovereignty as key priorities for Europe and developed several policy initiatives to strengthen its regulatory framework and increase its preparedness to address the dual digital and green deal transformations.
Key conclusions There are many dimensions to address the governance of a digitally-trans- formed society and the project focussed on the governance of data as a critical aspect. Data is a key resource in the digital economy, and control over the way it is generated, collected, aggregated, and value is extracted and distributed in society is crucial. We have explored the increasing awareness about the stra- tegic importance of data and emerging governance models to distribute the value generated more equitably in society. These findings have contributed to the new policy orientation in Europe on technological and data sovereignty and social inclusion.
At the same time, the digital transformation, and the rise of artificial intelli- gence and the Internet of Things, offer also new opportunities for new forms 10 Executive summary Executive summary 11
of policy design, implementation, and society. Data cooperatives are dem- adopting different operational modes izen-centred policies, targeted to the citizens of today and tomorrow to assessment providing more personal- ocratic and collective forms of data and strategies, a practice that at the those who need intervention most have a say in shaping their environ- ised support to those who need it and governance in which data subjects present time is still challenging and without the use of personal data. We ment. We conclude that technological being more participative throughout voluntarily pool their data together precarious for most cities. The vast found that the opportunities are very change is much faster than the ability the policy cycle. The use of digital to create a common pool for mutual majority of use cases examined for significant, and for this reason many of governments to react. Therefore, it twins, gaming, simulation, and syn- benefits. We examined how they re- the chapters in this section consits in governments and statistical agen- is necessary to anticipate and shape thetic data are just at their beginning late to the notion of platform coop- niche initiatives or pilot projects. The cies are becoming interested in this the future direction of development but promise to change radically the erativsm and explained why they are scaling up of the relative data gov- methodology. The concept of digital through foresight studies, qualita- relationships among all the stake- gaining relevance in current forms of ernance models in the future depends twins has been known and applied for tive research, and experimenting with holders in governance of our society. European pandemic citizenship. We on the ad-hoc policy measures that many years in manufacturing, creat- new technology and methods, rather researched also EU projects based on will be established to support them. ing a digital replica of an artefact for than trying to fix the present that too Main findings citizen-generated data (CGD), intend- The chapters provide conceptual tools testing and assessment before going quickly becomes the past. Govern- With respect to the governance of ed as data that people or their organ- for a thoughtful discussion on the into production. The increased avail- ments play a key role, but it is ulti- digital data, we examined data shar- isations produce to directly monitor, approaches for accessing and shar- ability of data, and processing pow- mately up to all of us to shape our ing and control as a socio-technical demand or drive change on issues ing data that foster a more equitable er at declining costs, makes it now futures. practice. We analyzed four emerging that affect them. The growth of cit- digitally transformed society. possible to develop digital twins for models of data governance - data izen-generated data give the public entire cities and nations. We discuss sharing pools, data cooperatives, sector more opportunities for ad- With respect to the governance with the use of digital twins in Amster- public data trusts, and personal data dressing critical social and economic the digital transformation we have dam and Duisburg to address local sovereignty - and inquired to what issues, at the same time offering new explored the use of synthetic pop- problems and found them effective extent they support different, more avenues for active citizenships and ulations, digital twins, and gaming tools to communicate with all the balanced, power-relations between reshaping the relationships between environments. The development of stakeholders involved from govern- actors compared to the dominant one citizens and local governments. Fi- synthetic populations through AI and ment officials to business and the of datification (in which few dominant nally, also local governments could machine learning methods results in public. We tested also the combined corporate actors get most of the val- directly help to redistribute the val- an artificial set of individuals, fami- use of digital twins and gaming en- ue). Data cooperatives and civic data ue of data actors across society. We lies, and households with the same vironments to engage school children trusts, in particular, are established to explored how European municipali- characteristics and behaviour of the in the energy transition and urban redistribute the value generated from ties are getting access to commer- true population. This allows the de- planning, and found this combination personal data more equitably across cial sector data of public interest sign, modelling and testing of cit- as having many opportunities to get 12 13
Massimo Craglia and Henk Scholten Digitranscope: An Introduction
About Digitranscope and the Centre for Advanced Studies Digitranscope is a three-year research project of the Centre for Advanced Stud- ies at the European Commission Joint Research Centre. The Centre for Advanced Studies (CAS) of the European Commission’s Joint Research Centre (JRC) was created in 2016 to improve the connections between science and policy and help inform better and influence the regulatory frameworks needed to address the new and emerging societal challenges confronting the European Union and our societies as a whole. The CAS aims at creating the conditions necessary for innovative and interdisciplinary research, as well as offering a creative and generative space in which ideas and knowledge in emerging thematic fields across different scientific and technological disciplines can thrive and flourish. As such, the CAS has become an incubator for formal inquiry, stimulating ideas and activities and providing the JRC with new insights, data projections and solutions for the increasingly complex medium and long-term challenges facing the EU, especially in the fields of artificial intelligence, demography, big data and digital transformation.
About Digitranscope Digitranscope originated from the JRC Strategy 2030. The strategy identified ten strategic topics on which the JRC should concentrate to anticipate future policy requests. One of these topics was Data and Digital Transformation to address which the JRC set up a transversal project on Artificial Intelligence and Digital Transformation led by the Digital Economy Unit, as well as a research project, more exploratory in nature, on digital transformation to be implement- ed in the CAS. The project originally proposed to address two key issues: i) how the information glut triggered by the digital transformation reverses the cognitive balance between humans and machines, and ii) the impact of digital information technology on the rules and institutions that guide modern socie- ties. The proposal led to the establishment in 2017 of two projects: Humaint on 14 Digitranscope: An Introduction Digitranscope: An Introduction 15
At the early“ stages of the project, we recognised human behaviour and machine intel- At the early stages of the project, that the governance of The Shifting political landscape the technology it is necessary also to mercial sector data, and a Regulation ligence and Digitranscope, on digital we recognised that the governance digitally transformed On Data Governance: govern better European data. Techno- on the governance of data (Data Gov- transformation and the governance of digitally transformed societies The most significant event that oc- logical and data sovereignty became ernance Act2) launched in December societies revolves to a of human society. revolves to a large extent around curred during the lifetime of the pro- key objectives of the new Commission 2020. The latter extends the catego- . the governance of data: those who large extent around the ject was the emergence of Artificial which took office in November 2019. ries of public sector data available for The objectives of Digitranscope are: control the production, integration, governance of data: those Intelligence (AI) as a key geopolitical reuse, creates the framework for the ★ to explore the changing flows, use and dissemination of data have battleground, particularly between As a result of this increased atten- sharing of business data, and facili- who control the produc- ownership, quality and implica- formidable levers of power in to- the US and China. This brought AI also tion to data, the Commission stepped tates the reuse of personal data via tions of digitised data and infor- day’s digitised society. What we did tion, integration, use and at the forefront of the European polit- up its work on Business-to-business data intermediaries or on altruistic mation; not realise at the start of the project dissemination of data ical attention with an initial strategy (B2B) and Business-to-government grounds. ★ to identify the key policy chal- is that what we thought was going have formidable levers of on AI adopted by the Commission in (B2G) data sharing that had start- From data sharing to data analytics: lenges relating to massive inter- to be an exploratory project looking April 2018 (EC. 2018a), followed by ed in 2017 with the Communication It is important to note that the evo- power in today’s digitised connection (the Internet of Things 5-10 years ahead turned instead a Coordinated Plan with the Member ‘Building a European Data Economy’ lution of technology, and the les- - IOT) and the associated opportu- into one providing already direct in- society. States in December 2018 (EC, 2018b), (EC, 2017) and then the COM Towards sons learned from the big commer- nities and risks; put to policy as policy priorities shift- the establishment on a High-Level a Common Data Space (EC, 2018c). cial platforms, has brought also a ★ to determine what skills are need- ed much faster than we anticipated. ” Expert Group1 to advise on the de- These Communications had provided change not just in what is shared but ed to live fulfilling and healthy We highlight some of these shifts in velopment of ethical guidelines for AI a set of guidelines but now it seemed how data is shared. In the past 20 lives in a digitally transformed the next section. and priority areas for investment in appropriate to develop them further years data publication for reuse, via society, and to explore how to of- 2019, and an AI White Paper in Feb- into a regulatory framework. The catalogues and portals, was seen fer all citizens the opportunity to ruary 2020 (EC, 2020a) setting the Commission therefore, organised sev- as the end of the process of data develop these skills, and; framework for a consultation on a eral workshops and studies on data collection, analysis and use by the ★ to explore innovative forms of risk-based regulatory framework for governance which contributed to the (public sector) data custodian. It was governance for Europe leverag- AI. Why is this important? Because it European Strategy for Data published often also perceived as a burden be- ing the characteristics of digital immediately became clear that data (EC, 2020b) in February 2020 estab- cause the organisation publishing transformation. is the absolutely key asset underpin- lishing several European common the data was not a direct beneficiary ning the development of AI, and that data spaces in different thematic of the value subsequently generated to govern the future development of domains (e.g. environment, health, agriculture, automotive, finance, etc.) 2 https://ec.europa.eu/digital-single-market/en/news/ 1 https://ec.europa.eu/digital-single-market/en/high- proposal-regulation-european-data-governance- level-expert-group-artificial-intelligence including both public sector and com- data-governance-act 16 Digitranscope: An Introduction Digitranscope: An Introduction 17
We have seen“ a rapid development of digital by third parties or accrued by society From data analytics to digital twins: twins also for urban With the much-increased availability as a whole in terms of greater trans- There are many definitions of digital areas, and in of high-resolution data from space parency and accountability. Observ- twins but a generic one is provided by and airborne instruments, sensor net- environmental ing the big data platforms at work El Saddik (2018) as follows: A digital works, public administrations, and the it became noticeable that to them twin is a digital replica of a living or applications. general public, we have seen a rapid data publication was the beginning non-living physical entity. By bridg- development of digital twins also for of the value-creation chain, not the ing the physical and the virtual world, ” urban areas, and in environmental end! In fact, social media platforms data is transmitted seamlessly allow- applications. A survey of digital twins and search engines, do not even cre- ing the virtual entity to exist simulta- in the environmental domain by Nati- ate the original data, they let the neously with the physical entity. vi, Craglia and Delipetrev (2020) indi- users do so. They then integrate Digital twins have been used in in- cates that indeed urban management the users’ data, add value through dustry for several decades, largely as and earth system modelling are the analytics, repackage into products an extension of computer-aided de- two more prominent areas. European or services, and sell to third parties sign. They allow simulation and test- policy supports these developments thus monetizing the added value ing of artifacts before moving into with new initiatives to develop a created. This shift in the datafication production. With the development of smart cities’ ecosystem3 and Desti- paradigm (Mayer-Schoenberger and Industry 4.0 and the vast increase in nation Earth4 aiming at developing Cukier, 2014; Ericsson, 2014) has led sensors networks and computer pro- a very high-precision digital model to an increasing call for public au- cessing digital twins they have seen a of the Earth to monitor and simulate thorities to also shift from publishing significant growth in every sector, as natural and human activity, and sup- datasets in portals to open access show in this classification by ISO. port European environmental policies. via machine-to-machine Application With the deployment of 5G networks Protocol Interfaces (APIs) interfaces and the diffusion of the Internet of and add value to the data they pub- Things we are likely to see a step lish by adding the intelligence via change in the diffusion of the digital analytics on who uses the data for Table 1.1. Industries and applications of Digital Twins (Source; Nativi, Craglia, Delipetrev, 2020) twin paradigm, which represent the what purpose (Vaccari et al. 2020). 3 https://ec.europa.eu/digital-single-market/en/smart- cities-smart-living 4 https://ec.europa.eu/digital-single-market/en/destina- tion-earth-destine 18 Digitranscope: An Introduction Digitranscope: An Introduction 19
Digitranscope“ project on two main tracks. evolution of the big data analytics analytics into a single (virtual) plat- tegrates simulation into the data The governance of digital On new forms of policy design: Structure of the project and of discussed earlier. This evolution is de- form. The development of the IoT and processing and analytics platforms data including the role of Significant policy shifts have also the book picted in Fig 1 below. As shown, the edge computing brings analytics and strengthening the move towards dy- emerged in this area during the last Against the background of the rapid- government in emerging shift from traditional data processing processing already at the level of namic and interactive environments few years and become increasingly ly-evolving technological and policy to big data already required a closer the sensor collecting the data while based on data streams and feed- models of data mainstream. Notably, the increasing landscape highlighted above, we de- integration of data processing and the development of digital twins in- backs-loops (see Nativi et al. 2020) governance. use of big data analytics to profile and cided to structure the Digitranscope nudge voters following the example project on two main tracks. New forms of governance of the commercial sector recognised ★ The first track investigated issues with digital data including not only the power of data but also around the governance of digital experimenting with the the emotional side of decision mak- data including the role of govern- use of publicly available ing. The mantra of evidence-based ment in emerging models of data decision-making that was all the rage governance; citizen-generated data for profiling and the in the 1990s has come under increas- data for public policy; citizenship design of policies target- ing scrutiny together with the scien- and data cooperatives, and the ed to specific needs. tific method when applied to social perspectives of city governments and political phenomena (Funkowitz in accessing and using data held et al. 2016). We have seen therefore by the commercial sector. ” a greater acknowledgement of the ★ The second track investigated multi-faceted dimensions of rational- new forms of governance with ity, decision-making, and post-normal digital data including experimen science. Communication, participation, ting with the use of publicly avail- and the use of narratives have gained able data for profiling and the currency exploiting also the new op- design of policies targeted to portunities of the digital transition, specific needs and groups, and from the booming of citizen-generat- used this in the context of energy Figure 1.1: Evolutionary landscape in data analytics (Source: Nativi S. and Craglia M., 2020) ed content for science and policy to transition and the risk of infec- the development of digital twins for tion in the COVID-19 crisis. We policy simulation, co-creation, and have organized experiments to communication. involve children in energy transi- 20 Digitranscope: An Introduction Digitranscope: An Introduction 21
tion through digital twins in con- policy modelling by Jiri Hradec and References European Economic and Social Com- Mayer-Schönberger, V., & Cukier, K. trolled gaming environments. We colleagues, and the use of semantic El Saddik A. Digital Twins: The Conver- mittee and the Committee of the Re- Learning with Big Data; The Future used the emerging lessons from text analysis for policy assessment gence of Multimedia Technologies IEEE gions. Towards a Common Data Space. of Education. Eamon Dolan/Houghton the deployment of the Internet also by Jiri Hradec, followed by the Multimedia 25(2), 2018. https://ieeex- COM/2018/232 final. Publications Office: Mifflin Harcourt. 2014 of Things and digital twins for reports of two experiments carried plore.ieee.org/document/8424832 Luxembourg. https://ec.europa.eu/trans- Nativi S. Craglia M. & Delipetrev B. “smart” cities to develop a City Op- out in the project, one on the case Ericsson. The impact of datafication parency/regdoc/rep/1/2018/EN/COM- Destination Earth: Survey on “Digital erating System and used AI meth- studies of Amsterdam’s and Duis- on strategic landscapes. Ericsson report, 2018-232-F1-EN-MAIN-PART-1.PDF Twins” technologies and activities, in ods to extract knowledge from burg’s digital twins by Coren Kusters 2014. European Commission. White Paper the Green Deal area. Publications Office policy documents and apply it in and Henk Scholten, and the other on European Commission 2017. Com- on Artificial Intelligence: A Europe- of the European Union. 2020. https:// the context of impact assessment. the use of gaming to Involve children munication from the Commission to the an Approach to Excellence and Trust. publications.jrc.ec.europa.eu/repository/ in the renewable energy transition by European Parliament, the Council, the COM(2020)65final. 2020a. https:// handle/JRC122457 The book is organised following these Jaap Boter and colleagues. We con- European Economic and Social Commit- ec.europa.eu/info/sites/info/files/com- Nativi S. and Craglia M. Destination two parts. The first part includes four clude the book with a chapter reflect- tee and the Committee of the Regions. mission-white-paper-artificial-intelli- Earth. Presentation at the Kick-Off chapters addressing the data gov- ing on the key messages and lessons Building A European Data Economy. gence-feb2020_en.pdf Meeting, March 6th 2020. ernance models emerging from the learned. COM/2017/09 final. Publications Office: European Commission. Communi- Nativi S. Kotsev A., Scudo P. et al. IoT practices of social actors by Marina Luxembourg cation from the Commission to the 2.0 and the INTERNET of TRANSFORMA- Micheli and colleagues, a deep dive Before diving into these two worlds European Commission. Communi- European Parliament, the Council, TION (Web of Things and Digital Twins): into one of these models, that of data of the policy of, and with, the digi- cation: Artificial Intelligence for Europe. the European Economic and Social A multi-facets analysis. Publications and platform cooperatives by Igor tal transformation Steven Luitjens, 2018a. https://ec.europa.eu/digital-sin- Committee and the Committee of the Office of the European Union. 2020. Calzada, followed by a review of EU a senior programme manager in gle-market/en/news/communication-ar- Regions. European Strategy for Data Vaccari L. Posada M., Boyd M., et al. projects on citizen-generated data for the Dutch government in charge of tificial-intelligence-europe COM/2020/66 final https://eur-lex. 2020. Application Programming In- policy by Marisa Ponti, and an anal- various digital transformation pro- European Commission. Coordinated europa.eu/legal-content/EN/TXT/?- terfaces in Governments: Why, what ysis of the practices of data sharing grammes, helps us to put all the Plan on Artificial Intelligence. 2018b. qid=1593073685620&uri=CELEX- and how, EUR 30227 EN, Publications between the commercial sector and contributions that follow into context https://ec.europa.eu/digital-single-mar- %3A52020DC0066 Office of the European Union, Lux- local government in twelve cities by with a personal reflection on the role ket/en/news/coordinated-plan-artifi- Funtowicz S, Ravetz J. Science for embourg. https://ec.europa.eu/jrc/en/ Marina Micheli. of government in the current digital cial-intelligence the post-normal age. Futures 31: 739– publication/eur-scientific-and-tech- transformation. European Commission 2018c. Com- 755, 1993. http://www.uu.nl/wetfilos/ nical-research-reports/applica- The second part explores the use of munication from the Commission to the wetfil10/sprekers/Funtowicz_Ravetz_Fu- tion-programming-interfaces-govern- probabilistic synthetic populations for European Parliament, the Council, the tures_1993.pdf. ments-why-what-and-how 22 For the benefit of all? 23
Steven Luitjens1 For the benefit of all!? Some notes on the role of government in the digital transformation
Introduction
In the autumn of 2014 I was invited to reflect on the findings of two U.S. con- sultants during their study tour to Silicon Valley exploring the latest trends. At the time I was head of the agency Logius, responsible for the generic digi- tal infrastructure of the Dutch government for service delivery to citizens and companies. I was surprised to see that my strategy was very much in line with the common approach in Silicon Valley: launching new open standard software solutions, industrializing and commoditizing them and making them the de fac- to standard for all to use before anyone else does it (Wardley, 2014). My re- flection resulted in adding an extra chapter to the report, sketching what Logius was doing especially in the field of the generic authentication solution DigiD. It was the only chapter that was not about private initiatives and this was prob- ably the justification for opening the chapter with an astonishing question for me: “What role, if any, should the government have in developing, overseeing and when necessary regulating the explosive development of the Matrix?” (Mo- schella, and Mead, 2015).
In January 2019 a quite similar study tour to Silicon Valley was made by a group of Dutch civil servants. Software-as-a-service was no longer the issue, it was all about artificial intelligence and big data. One of the most intriguing findings was that by now enormous amounts of data -including location data on individuals, companies and strategic resources- were commercially for sale on an already quite mature market for everyone who is interested. When they asked whether the companies collecting and selling these data feel and indeed
1 The author wishes to express his gratitude to emeritus professor Peter E. Lloyd for his comments on the draft version of this chapter. 24 For the benefit of all? For the benefit of all? 25
Government“ is certainly maximize“ not the one making financial profit have any responsibility for what is things happen in the mation society that they traditionally Three dominant strategies maximize like the deindividuation theory and 4 being done with it, the reaction was datafication age, but at had in industrial society . This role is Continued digitization is now systemi- political control the bystander effect. Central in da- always the same: “That’s a very good not just fixing market failure, as often cally disrupting socio-economic struc- tafication is the need to collect and best the one watching maximize question!”. The companies made it suggested by the private sector. Par- tures, revenue models and the power combine, in one way or the other, as absolutely clear that they take no re- things happen and mostly ticularly in the datafication era, much balance in societies worldwide. Es- confusion many personalized data as possible sponsibility whatsoever for the usage. just the one wondering is at stake that requires government pecially since the datafication phase in order to make all sorts of assump- The established data economy in Sil- attention and intervention. The COV- and the emergence of the Internet tions and the best possible predic- what’s happened. ” icon Valley appeared to be a simple, ID-19 crisis, for one, has proven not of Things, we are confronted with in history for government-con- tions. Gathering ever more data is unregulated and unsupervised mar- only to experts that our information hyper-complexity and hyper-connec- trolled platforms to gain unprec- essential for data platforms. In fact, ket of demand and supply2. ” position now fully depends on the Big tivity. The main feature of the current edented state power over society they are really insatiable hungry. Tech firms, although the algorithms situation is, that a small number of - the dominant paradigm in China; The popular phrasing of data being they use are a black box and the data platforms own unbelievable amounts ★ to maximize confusion: datafica- When we take the first strategy, fol- the new oil is at least true in the understanding it and without govern- they provide is data we ourselves ap- of data on almost everyone and tion as the easiest way in history lowing the money -seeing how the sense that the current datafication ment effectively acting on it. In the parently have given them. So, rhetori- everything, anytime and anywhere. for everybody who has an inter- major players make their profits- is phase3 in the ongoing digitization has even more popular anonymous tri- cally speaking, are we sure that we’re These platforms are revolutionizing est in creating massive insecurity, the most direct way to understand resulted in the lightning-fast rise of a partite division of organization types, in the right game to begin with? the future of societies in ways that uncertainty, distrust and outright what’s happening. In recent years, whole new generation of companies government is certainly not the one are not all beneficial to say the least. chaos and to destabilize society the evidence is piling up that at least that are tirelessly inventive in discov- making things happen in the datafi- wherever and whenever they like the US Big Tech firms are really only ering new applications for their tech- cation age, but at best the one watch- In the Digitranscope project we iden- - the dominant paradigm for all in IT for the money and that they go nology almost every day, thus broad- ing things happen and mostly just the tified three dominant strategies in sorts of individuals and groups, very far indeed to maximize profits ening their scope and impact to all one wondering what’s happened. datafication: including state actors. for their shareholders and nobody kinds of different sectors that don’t ★ to maximize financial profits: da- else. They do this with all their might, know what hits them and how to re- There is growing consensus, at least tafication as the easiest way in All three strategies use the same showing great techno-optimism and act. Datafication rewrites the rules in the EU and individual Member history for privately-owned plat- technology, combined with insights using a very instrumental image of of almost every game in the book, States, that governments urgently forms to make unprecedented from psychology and sociology. It citizens as simply docile consum- without society fully recognizing and have to play the full role in the infor- amounts of money - the domi- is behavioural economics at work in ers, that they can manipulate to nant paradigm in the US; the fullest sense of the word (Aldred, do whatever they want them to do 2 https://www.geonovum.nl/uploads/documents/Geon- 4 See for example https://www.rathenau.nl/en/ ovum_Silicon_Valley_Studiereis_Rapport_eindver- digitale-samenleving/urgent-upgrade; and https:// ★ to maximize political control: 2019), skilfully making use of con- (Aldred, 2019; Zuboff, 2019). Their sie%20%28080519%29.pdf www.rathenau.nl/en/digitale-samenleving/directed- 3 See also https://en.wikipedia.org/wiki/Datafication digitalisation datafication as the easiest way cepts from crowd or mob psychology products and services are addic- 26 For the benefit of all? For the benefit of all? 27
tive-by-design5 and the sales phi- the second strategy is aimed at cre- years daily hacking attempts and has, in addition to its disruptive ef- cautious7. The third strategy is the losophy is largely the drug dealer ating a perfect surveillance society successful cyberattacks to disrupt fects and amongst other things, se- most imminent and acutely danger- model6. Furthermore, they do not run by government. For most Euro- social and economic structures. rious consequences for feeding ine- ous. With so many lies, half-truths shy away from actively discrediting peans this seems unthinkable. At And we know about the existence qualities, for undermining solidarity, and deliberately false messages, and even sabotaging efforts from the same time, we see a fast-grow- of the dark web for all sorts of for the future of work (although it we lose our sense of morality. This governments to regulate them. As ing number of cameras in our own criminal trades, or the market of is still very much in debate how this is not just a philosophical point; it is far as at least some are concerned, streets and other, less visible moni- DDoS attacks-as-a-service for sale will precipitate in our daily lives ex- practical. People have died because the very existence of government toring devices in all EU countries. So by anyone who pays a reasonable actly) and for exercising our funda- they don’t know what to believe will be redundant in a mature infor- is it a discussion of scale on which price. In addition to these increas- mental human rights (like the right with COVID-19 news. Experts like mation society (Zuboff, 2019). Ap- we permit surveillance or is there ingly grim threats, the datafication to liberty, the right to privacy and Francesca Bria and her group stand parently they have alternative facts more to our dislike of what happens age has brought us some new chal- the right to self-determination). The out by acknowledging this already when it comes to the vital role gov- outside the EU zone? The Chinese lenges that have become very seri- days are long gone, that digitization for some time, but the overwhelm- ernments have played and still play government is, compared to us, at ous, such as the enormous spread was the promising fresh way of in- ing power of the data monopolists in risky financing basic research and least quite transparent to its citizens of fake news, the rise of influenc- novative techies to improve service makes it a sideshow. In view of this in constantly developing the basic about what they’re doing. ing elections, of cyberbullying, or delivery and realize cost cuttings. it is really high time, and hopeful- infrastructure they all use and bene- of using social media for online The real focus of especially the ma- ly not too late, for the EU and their fit from (Mazzucato, 2018a). At first, we did not distinguish the shaming, criminalizing and cancel- jor innovators and frontrunners has individual member states to jointly third strategy as a separate one. ling people [3]. Fostering conflict dramatically shifted in the datafica- take a clear stand and to start act- The second strategy is essentially But looking at its clearly different and accepting inequality as a given tion age, and as a result we are now ing more energetically, coherently the same when comparing the un- objectives, its impact and the pro- is a prescription for social break- trapped in a completely different and boldly. What is our strategy? derlying principles and insights, but fessional and industrialized way in down. The current technologies situation. Analysing them in terms What is our European way? the objectives differ. Where the first which it is deployed by now, we de- easily accelerate this. Going wider, of objectives, underlying principles strategy is aimed at creating a per- cided it should definitely be added it is an opening to social destabili- and effects from the perspective fect surveillance society run by a few to the other two. The third strategy zation and populist-nativist move- of our European public norms and private companies (Zuboff, 2019), is the most sinister one, with many ments and thus a serious danger to values, each strategy is essentially faces that constantly keep chang- democracy. abject and reason for serious con- 5 https://www.theguardian.com/technology/2018/ 7 See for example the warnings of Stephen Hawking jan/08/apple-investors-iphone-addiction-children. ing. It has become an arms race cerns. You don’t have to be a sea- https://www.theguardian.com/science/2016/oct/19/ 6 Earning revenues in three steps: first you make life stephen-hawking-ai-best-or-worst-thing-for-huma- easy for people, let them try and give it for free, with quite a colourful collection of The conclusion about these three soned pessimist, a left-wing activist nity-cambridge and the joint concerns of the Pope, second you make them addicted, and third you start IBM and Microsoft on AI on https://www.bbc.com/ taking their money (or data!). weapons. We have seen already for strategies seems crystal clear. Each or technophobic to be at least a bit news/technology-51673296. 28 For the benefit of all? For the benefit of all? 29
A European way ID-19 crisis has not resulted in any p. 263 and 265). As shown in other munity- that, together with the state has shown that horizontal network ient society of self-reliant citi- When devising an alternative strate- setback or at least a serious slowing chapters, we have collected several and the market, supports prosper- extensions can be done at zero cost zens and competitive companies, gy, there are in essence three ques- down in revenue growth for Big Tech; interesting cases and done some ous and resilient societies. Involving (that’s how they make their super based on solidarity and fuelled by tions. The first is, of course, what on the contrary. It is the niche-play- fascinating experiments ourselves, the local level and the community profits). With the right leadership, a strong European public-private kind of society we want to live in? ers with less generic platforms that using the same technology as in the seems critical. There are wonderful horizontal social networks -com- R&D agenda; The second is, how to keep this so- are hit8, strengthening Big Tech even dominant strategies but at the same examples of creative things when munities of interest in the interest ★ Economic and social development ciety prosperous in the datafication further. Many suggest that this is time really challenging the idea that choosing this perspective. It might of communities- can maybe also be being equally important and go- age and beyond, while at the same in fact the whole point of the game it is inevitable that just a happy few turn out that communities can es- extended at zero cost. ing hand-in-hand, with room for time defending this prosperity when we’re in and thus something of a law benefit. Just look at the promising pecially be helpful to have a sharp customization that relates to in peril? And the third is, what we are of nature so to speak. But is this re- steps we have taken with big data eye for situational differences when In the DigiTranScope project we con- situational differences, priorities going to do? When trying to answer ally true? analyses on absolutely non-person- implementing solutions, instead of cluded that, all in all, a proactive Eu- and preferences; these questions, this chapter focus- alized open data about ‘synthetic imposing the same standardized ropean way to move forward in the ★ Embracing the benefits of the es on the role of government. But A European way should not start people’, enabling municipalities to developments everywhere, regard- datafication age on its own terms newest technology while at the let’s start somewhat more in gen- from the recurring simplification implement neighbourhood-specific less of the real issues and interests can best be built on the following same time keeping our eyes open eral. that value creation is only about policy interventions (see Chapter 9) locally at stake. During one of the foundations: for the downsides and acting making money. In the Digitranscope Digitranscope workshops there was ★ Government focusing on public firmly against them if necessary. The technological developments are project we wanted to go beyond Characteristic of most cases and ex- the interesting observation that this value driven innovation, for the The European way should certainly astonishing and have already result- that. We have been exploring and periments we studied, is that active is one of the points Big Tech again benefit of all and grounded in the not be reactive or even defensive ed in huge and useful progress in discussing how “a better alignment digital citizenship is stimulated and and again misses and thus one of European Convention of Human and protectionist, based on fear of various fields to seize opportunities between risks and rewards, across that both economic and social re- the reasons why their solutions are Rights as its moral compass (CoE, the evil associated with the datafi- for much requested improvements public and private actors, can turn turns occur -without one pushing the not equally popular in the cultures 1950); cation era when looking at where and to realize solutions for diffi- smart, innovation-led growth into other away- in settings where civil of the U.S., China and Europe10. The ★ Opting for open innovation 2.011, current strategies are headed. The cult-to-solve problems that we really inclusive growth”, and how to ensure society is seriously taken on board9. old problem was the challenge of co-created between public part- European response should be for- need to deal with in our society. At that “public value […] is not created In that sense there is definitely a scaling up small initiatives. IT can ners, private partners, communi- ward-looking with the overall ob- the same time it is clear, that in all exclusively inside or outside a pri- relation to the plea for reenergizing be useful here if it is used wisely ties and science; jective of creating and maintaining strategies up till now, the benefits vate-sector market, but rather by a the role of what has been called the by all cooperating parties. Big Tech ★ Creating a prosperous and resil- a proper balance between opportu- are very unevenly distributed. Da- whole society” (Mazzucato, 2018b, Third Pillar (Rajan, 2019) -the com- nities and threats, recognizing what 10 https://ec.europa.eu/jrc/communities/sites/jrccties/ tafication has so far been a “winner files/report_workshop_Digitranscope_connectingpol- 11 This means going beyond ‘traditional‘ open innova- is appropriately expressed as the 8 For example Booking.com. See https://www.ft.com/ 9 Not an entirely new idea as such, but the scale and icydevelopersanddecisionmakerswithDigitranscope- tion as originally promoted by Chesbrough, that was takes all” economy. Even the COV- content/64716675-b461-4fd3-ae0f-836973c68f12. the technology certainly are. experiments.pdf. mostly confined to private innovation. Janus face of technology (Moschella, 30 For the benefit of all? For the benefit of all? 31
Policy-making“ is not Big Tech, but also “the major players in just a matter of setting international finance or in auditing for 2011). Technology innovations are strict and for them beneficial con- goals and monitoring example- have huge interests in preserving the world here to stay and will inevitably go ditions they set, when experiment- their achievement; as it is today, and that they are very determined even further. Government should ac- ing with the use of apps to support cept this as a fact and encourage an crowd control13. COVID-19 has defi- it requires permanent and creative in finding ways to ensure that. investigative, exploratory and exper- nitely proven that the European way alertness of the ongoing This means they will resist structural imental attitude (‘permanent beta’) should stem from the conviction that changes, in order not to changes with all their might: towards what is happening, knowing it is really urgent for Europe to aban- miss the point. the system fights back! that it is an adventure where mis- don its innocence and naivety. This takes are made and where there is does not mean that we must make no “first time right”12 a complete break with our approach ” ” . of the last years. This certainly goes The COVID-19 crisis has been the for legislation. The GDPR has really as argued, on the one hand a new cisions have to be made fast with ultimate wake-up call -and in that been an excellent impetus to reset evolutionary stage in the ongoing far-reaching consequences (Harari, sense a gift- for everyone to fully un- the way Big Tech should handle data, digitization. But on the other, it is a 2020) in the knowledge that pow- derstand what hyper-complexity and and understandably set an example creeping revolution when we take erful organizations and institutions hyper-connectivity means in practice, for the state of California, among the trouble of seriously studying -Big Tech, but also the major players and the perfect demonstration of others. And let us also continue the underlying strategies. And these in international finance or in auditing how far Big Tech’s influence extends, our multi-stakeholder dialogues on studies should be done incessantly. for example- have huge interests in how heavily we depend on it, and open standards and frameworks, or Policy-making, particularly in this preserving the world as it is today, how this dictates our actions. De- on transparency in algorithms and area, is by nature not just a matter and that they are very determined spite our own efforts to register data, on ethical guidelines. But in view of of setting goals and monitoring their and creative in finding ways to en- only Google data and algorithms can all the fast changes, there should achievement; it requires permanent sure that. This means they will re- help us to monitor effectively the certainly be room for frequent ad- alertness of the ongoing changes, in sist structural changes with all their spread of the virus. And we can’t get ditions and fresh accents in the pol- order not to miss the point 14. There might: the system fights back! around Google and Apple with the icies and for stronger leadership in are no quick fixes; major difficult de- enforcing directives. Datafication is,
12 See Make it happen!, a report of the Dutch 14 I am somewhat paraphrasing Charles Leadbeater Information Society and Government Study Group, here, who once answered during a conference on established by the Dutch government. https:// 13 https://www.forbes.com/sites/zakdoff- how governments perform in digitization: “I’m sure www.digitaleoverheid.nl/wp-content/uploads/si- man/2020/06/19/how-apple-and-google-created- they’re hitting all their targets, but they’re missing tes/8/2017/09/Make-it-Happen.pdf this-contact-tracing-disaster/ the point”. 32 For the benefit of all? For the benefit of all? 33
Action perspectives the various national and transnation- Secondly, there is also almost no- of Estonian government officials be- population and showing a significant People won’t adjust when they miss The third question we asked our- al layers, as well as between govern- where any way for an ordinary per- ing convicted for viewing personal relation to social inequality in the the appropriate tools, designed ac- selves is what a European way means ments, industry, civil society and sci- son to correct personal data or have data without a plausible reason. more general sense (van Dijk, 2020). cording to their capabilities17. But in terms of what it is that we actually ence. Apart from identifying several them corrected, or to explicitly either Other countries, like for example When the objective of a European it takes more than just fixing this should do. There is an abundance of tips and tricks, we searched for real refuse or give consent for sharing the Netherlands, are discussing and way is -as proposed- first and fore- problem to have an inclusive infor- reports on the current developments. game-changers to consider as pillars personal data. experimenting to take the same most digitization and datafication mation society. When people are But at the same time, there is a re- for the European way to fundamen- step. for the benefit of all, this trend must not involved in society in gener- markable shortage of proposals for tally shift the course of the current Despite the GDPR, a huge amount be broken. Once again, this is not a al, when they feel left out, have no concrete action and, looking at the system. We are working out three. of personal data is still continuously Of course, the real game-changer call to action for just governments control over their lives, and watch role governments should play, pol- collected and used online by many will be to give people this right not to deliver accessible services as al- everything that happens full of fear iticians and top officials in the civil Data sovereignty private as well as public parties in just for governmental data collect- ready agreed (EC, 2016) but also for and distrust, they will also not be service show a serious shyness and The probably most talked about the EU without people giving con- ing and usage. It should certainly companies. And it is not only about part of the digital changes that are embarrassment to act. game-changer at the moment is to sent or even knowing that it is hap- also include private companies. In accessibility or using comprehensi- flooding them. As long as that is the put real control over personal data pening. Of course, many are glad not most cases, this is for now not in ble words, but also about an active case, socio-economic innovations In the Digitranscope project, we into practice. Everyone’s right to to have to give their data every other scope. But it most certainly must be. multichannel approach because for that really last won’t materialize. have therefore conducted not just control his or her personal data is second for endless reasons and hap- some e-mail is so old-fashioned by Realizing a European way as we pro- desk research on the challenges that one of the principles of the GDPR. py for personalized advertisements Inclusive growth now that they don’t use it anymore, pose will then fail. governments face and on how these But in general people have no clue that suit them. But the way in which A second game-changer to consider whereas others have still to learn relate to new governance models how to exercise this right and even things are happening at the moment is to create a breakthrough to drive the basics. It’s about informing peo- An effective game-changer for in- more in general15. In addition, we if they do have a clue, it is almost is serious food for thought. It is not true inclusive growth. This goes far ple about their obligations as well as clusive growth is not easy to find also organized intensive multidisci- impossible to actually be in control. only structurally against the law. It beyond allowing everybody to fully their rights as digital citizens, about and deserves further investigation. plinary workshops to (a) collect and First, transparency is still at best fuels uncertainty and mistrust of participate in the information soci- being transparent and building up However, one thing is clear. Inclu- compare experiences with the digi- fragmented when it comes to proac- being followed and monitored every ety. their trust on what is being done sion is not just an ideological issue, tal transformation of governments tively letting people know who has step of your life. with their data and what they may it is a matter of common sense. If themselves and (b) explore ways to personal data on them, who uses Despite the popular idea that it is just expect at what moment, et cetera. you don’t strive for an inclusive in- create an effective interplay between them and how, and with whom they Estonia has been the first country the elderly that can’t keep up with And last but not least, it is not just formation society because it’s the are shared and for what reasons16. to empower its citizens to really ex- the changes, the fact is that there a matter of pious promises, but also right thing to do, then do it because 15 For an example of EU studies on this; see https:// ercise their right to control personal is abundant proof that the digital di- of really tackling organizations that ec.europa.eu/jrc/en/publication/future-govern- 16 We consciously stay away from the term ‘ownership’ ment-2030. of data. data and there are indeed examples vide is growing in all sections of the don’t comply. 17 https://news.un.org/en/story/2019/06/1040131. 34 For the benefit of all? For the benefit of all? 35
we can’t afford the dropout, which islation) (Kimman, 2011). When it the world. The Danish contain- not part of industry self-regula- as the “iron law of the market” according to some estimates has comes to datafication, we seem very er giant Maersk was one of the tion schemes, nor government and that inequality, monopolistic now reached 20 to 25 percent of the liberal in addressing each other and first victims, but it soon turned enforcement tools? control or ownership of proper- population in the Netherlands, for very reluctant in actually enforcing out that many more companies ★ The second is the enforcement ty are political choices (Piketty, example18. codes of conduct, contracts or even were affected. American pharma- of the GDPR. If, as argued, the 2019). laws. The EU and its member states ceutical company Merck, Russian competition in datafication for The third game-changer would be Stricter and more comprehensive mainly limit themselves to demand- oil giant Rosneft, British advertis- Big Tech is essentially about who to seriously start acting in this line compliance and law enforcement ing fair tax payments from the Big ing company WPP, Spanish food holds the largest amount of per- of thinking. This does not automat- The third game-changer we propose Tech companies and imposing fines company Mondelez: computer sonalized data, their operation ically mean more regulations and/ is stricter and more extensive com- for breaking the rules, even if this is systems were going down every- fundamentally collides with the or administrative burden. The Dutch pliance and law enforcement, includ- done systematically and not inciden- where. In Ukraine, the airport heart of the GDPR. For private Council of State (the supreme ad- ing more systematic supervision on tally. near Kiev was hit, as were sev- data platforms, working within visory body on legislation and the how the datafication market as a eral banks. This was not the first the GDPR means the end of their highest general administrative whole is developing. We think this During the Digitranscope project, or last time that major chain ef- very lucrative revenue model court) has convincingly argued that is the most seriously missing link at we touched on compliance and law fects and even global disruptions and ultimately the end of their -in view of the hyper-complexity and the moment and an indispensable enforcement many times. We give have occurred as companies are business. So what are we trying the hyper-connectivity we live in addition to current legislation and here two situations to reflect on the negligent in their cybersecurity to achieve by imposing fines for and the speed of change- it is best the other two game-changers if we challenges we see with the existing and do not consider simple things violations? Again, revocation of to downsize laws to the core values want them to be effective and make approach: like timely patches necessary. operating licenses comes to mind at stake instead of losing ourselves a real difference. ★ The first concerns addressing cy- How should we respond to these as probably a more effective ap- in detailed rules that cloud what we bersecurity weaknesses that are kinds of situations? It seems that proach. Or, if their market power essentially want to regulate19. This All modern organizations, whether structural and have significant we limit ourselves to a firm con- and their power in general are in- helps us much better to identify sys- they like it or not, are also moral implications. As an example, think versation or perhaps a fine. Ap- deed so overwhelming, why not at tem failures and to intervene firmly actors. Analytically, their behaviour back on the worldwide ransom- parently, serious measures are least consider forcing the split of if necessary. can be regulated on three levels (by ware attack in June 2017 that not being considered, even if the these companies, just as we did self-discipline, by self-regulation in struck several major companies, consequences are enormous and a few years ago when banks and sectors or professions, and by leg- simply because they hadn’t up- critical processes are disrupted insurance companies merged on dated their software in time. The for days. What about revoking a large scale? In this sense, we 18 https://www.government.nl/documents/re- 19 See (in Dutch) https://www.raadvanstate. ports/2018/06/01/dutch-digitalisation-strategy. attack spread like wildfire around operating permits? Why is this agree that there is no such thing nl/@112661/w04-18-0230/ 36 For the benefit of all? For the benefit of all? 37
Conclusion and closing remarks we now know it. That role is to proac- the interplay between the layers of led to an interesting reappraisal in References Mazzucato M. The entrepreneurial There is a Dutch saying that in lit- tively protect public interests based government must be determined on society of the role of both govern- Aldred J. License to be bad: how state: debunking public vs private eral translation says „gentle healers on the type of society we want. It a situation-by-situation basis, and ment and science. This also applies economics corrupted us, Allen Lane. sector myths, Rev. Ed., with a new make stinky wounds“ which means is the natural role of the State to politically this seems quite possible. to digitization and datafication. The 2019 foreword, Penguin Books 2018a. that it is better to treat a problem condition the game by determining EC and the other layers of govern- Cocking D. and van den Hoven J. Mazzucato M.. The value of thoroughly, even if the treatment is the rules, explicitly based on human Of course, after this exploratory ment in the EU would do well to use Evil online, Wiley Blackwell. 2018 everything: making and taking in the painful, otherwise it can get worse. rights and fundamental freedoms, Digitranscope study, the work is not this momentum together to really Council of Europe. European global economy, Allen Lane. 2018b. Despite all the miracles that we and by systemically enforcing the over yet. This should also include implement the European way as Convention on Human Rights. 1950. Moschella D. The next generation of clearly like and benefit from (Ward- laws about playing the game. topics that we have not focused on recommended. At the same time, https://www.echr.coe.int/Pages/home. digital game-changers, Leading Edge ley, 2014), the datafication has so far. Looking at what we touched the mistrust we now feel about Big aspx?p=basictexts Forum. 2011. progressed so far that this saying The systemic changes we’ve seen in this chapter, it would make sense Tech, but also about other private Cukier K. and Mayer-Schoenberg- Moschella D. and Mead K. Lever- comes to mind. We are well on the over especially the last decade are to explore the role of government sectors, does not necessarily lead to er V. The Rise of Big Data: how it’s aging ‘The Matrix’- digital ecosystem way to completely losing the human not easy to adjust. As mentioned, to make Europe less dependent on a renewed confidence of society in changing the way we think about dynamics and strategies, Leading touch in datafication, and in that major interests are at stake. The the US and East Asia in this ongoing government. In the EU, for example, the world, Foreign Affairs, May/June Edge Forum. 2015. sense things are really getting out of proposed game-changers are inter- competition. Another issue would governments also use AI in incom- 2013. https://www.foreignaffairs.com/ Piketty T. Capital and ideology, Har- hand. If the question at the begin- ventions that will only be effective be how to improve the internal or- prehensible, hidden and rigorous articles/2013-04-03/rise-big-data vard University Press. 2019. ning of the chapter was “And what, if deployed at EU level. There, the ganization of public administra- ways that rightly scare people. A European Commission. Directive Rajan R. The third pillar: how mar- if any, is the role of government in guiding principles must be formu- tion to act in a more coherent and successful European path depends (EU) 2016/2102 of the European kets and the state leave the commu- all of this?”, the answer seems now lated and maintained. This does consistent manner. The silos as we on the clear profile, transparency Parliament and of the Council of 26 nity behind, William Collins. 2020. clear enough. Big Tech and the mar- not mean that the implementation know them all work from their own and unambiguous intentions of the October 2016 on the accessibility of van Dijk J. The digital divide, Polity ket it has created will not change by cannot start with a number of front perspective. One moment, Big Tech government. It needs a government the websites and mobile applications Press. 2020. itself because it is much too profita- runners or that everything has to be companies are asked to invest and that is not part of the problem, but of public sector bodies. Publications Wardley S. Of wonders and disrup- ble, and the community cannot force implemented in exactly the same establish their data centers in the undeniably just part of the solution. Office of the European Union. 2016. tion, Leading Edge Forum. 2014. the market to do so. So it is up to the way and at exactly the same time. EU; the next moment their integrity Harari Y. N. The world after corona- Zuboff S. The age of surveillance government to do what the govern- Digitization and datafication are is questioned. So what do we really virus, 2020. https://www.ft.com/con- capitalism: the fight for a human ment exists for. That role is not just not as hot political topics as climate want from them? tent/19d90308-6858-11ea-a3c9- future at the new frontier of power, facilitating and supportive by repair- change, health care or social security, 1fe6fedcca75. Profile Books. 2019. ing social inequalities as inevitable on which political parties may differ A recent observation is that the COV- Kimman E. Understanding compli- collateral damage of datafication as in major ways. For the benefit of all, ID-19 crisis, at least in the EU, has ance, Rozenberg Publishers 2011. 38 39
PART A: on the Governance of Digital Data 40 Data governance models emerging from the practices of social actors 41
Marina Micheli, Marisa Ponti, Massimo Craglia, Anna Berti Suman Data governance models emerging from the practices of social actors1
Introduction This chapter illustrates the results of our research on the emerging data gov- ernance models. The study has examined current discourses and practices on the governance of data. In particular, it scrutinised approaches for ac- cessing, controlling, sharing and using data in today’s platform economy and derives four emerging models of data governance. These models could be understood as inventive practices that problematize current arrangements and reassemble them in accordance to the interests of the actors involved.
1 This chapter draws on the following article: Micheli M., Ponti M., Craglia M., & Berti Suman A. (2020). Emerging models of data governance in the age of datafication. Big Data & Society, 7(2), https://doi. org/10.1177/2053951720948087 42 Data governance models emerging from the practices of social actors Data governance models emerging from the practices of social actors 43
With this research we wish“ to increase knowledge the power“ relations about the practices for data governance that are between all the actors currently developed by various societal actors - Data governance: A social non-state actors (including citizens) 2014) and data politics (Ruppert et affected by, or having an beyond ‘big tech’ - emphasizing these actors’ power science-informed definition interact. Yet this is easier in theory al., 2017). Informed by these schol- effect on, the way data The term governance has been than in practice as power disparities arships and concepts, we understand to control how such personal data is accessed and is accessed, controlled, extensively used in the last two among actors continue to exist and data governance as the power rela- used to produce different kinds of value. decades but its meaning is still matter. Market actors often benefit tions between all the actors affected shared and used, the ambiguous (Colebatch, 2014). Our from these more fluid allocations of by, or having an effect on, the way various socio-technical understanding is informed by exist- power and responsibilities (DeNardis, data is accessed, controlled, shared ” arrangements set in place ing debates in the political science 2019; Srnicek, 2017), at the detri- and used, the various socio-tech- and risk scholarship (Kooiman, 2003; ment of less (economically) power- nical arrangements set in place to to generate value from Colebatch, 2014) where, for example, ful actors such as citizens, commu- generate value from data, and how data, and how such value In the last years, following scandals (albeit increasingly divergent by ge- governance has been framed as “the nities and civil society organizations such value is redistributed between is redistributed between like Cambridge Analytica and new opolitical context), see the hegem- multitude of actors and processes (Heeks and Shekhar, 2019). actors. Such social science-informed actors. regulations for the protection of onic position of a few technology that lead to collective binding deci- definition allows moving beyond data like the GDPR, there is mount- corporations that have established sions” (Van Asselt and Renn 2011: Based on this understanding of gov- concerns of technical feasibility, ef- ing attention concerning how data de-facto quasi-data monopolies. In 431). Governance broadly refers to ernance, we examine in this chapter ficiency discourses and ‘solution- ” collected by big tech corporations terms of data governance, this is the web of actors involved, with dif- ways in which personal data collect- ist’ thinking. Instead, it points to and business entities might be ac- reflected in an asymmetry of power ferent roles, in the process of gov- ed through datafication processes is the actual goals for which data is cessed, controlled, and used by other between those corporations, which erning a system. The term stresses and could be governed. This contri- managed, emphasising who bene- societal actors. Scholars, practition- hold most of the decision-making a discontinuity from so-called “com- bution, however, adopts a social sci- fits from it, the power un(balanc- ers and policy makers have been power over data access and use, mand-and-control” by the State, and ence-informed perspective of data es) among stakeholders (or lack of exploring the possibilities of agency and other stakeholders. With this acknowledges that a broader set governance that complements other thereof), the kind of value produced, for ‘data subjects’, as well as the ‘al- research we wish to increase knowl- of actors and institutions are (also) framings, such as those of platform and the mechanisms (including the ternative data regimes’ that could edge about the practices for data involved in managing societies (pri- governance or privacy and data pro- underlying principles and system allow public bodies to use such data governance that are currently devel- vate sector, civil society and other tection law. Our perspective on data of thoughts) that sustain these ap- for their public interest mission. Yet, oped by various societal actors - be- non-government entities) (Kooiman, governance draws in particular from proaches. Based on this conceptu- the current circumstances, which are yond ‘big tech’ - emphasizing these 2003). As Wolf (2002) puts it, the science and technology studies and alisation, the chapter examines four the result of a tradition of ‘corporate actors’ power to control how such governance phenomenon takes critical data studies, which informed emerging data governance models. self-regulation’ in the digital domain personal data is accessed and used place within horizontally-organized our work through concepts of data and an overall laissez-faire approach to produce different kinds of value. structures where both state and infrastructure (Kitchin and Laurialt, 44 Data governance models emerging from the practices of social actors Data governance models emerging from the practices of social actors 45
DSPs are“ horizontal joint initiatives among Research Strategy consolidated. The review covered documents added during the review Emerging data governance data holders to aggre- for data sharing, how data can be We delved into grey and academic lit- documents, publications, news and process. Most of these are recent, as models gate data from differ- handled, and for which purposes. erature, as well as news articles and websites in English that addressed 74% have been published from 2017 This section describes the data gov- These contracts could be ‘repeata- websites of recent projects and initi- emerging practices for the govern- onwards. ernance models identified following ent sources to create ble frameworks of terms and mech- atives to look for emerging practices ance of data with a focus on the the five dimensions described above. more value through anisms to facilitate the sharing of of data governance. The collection European context. On the whole, it To guide our analysis and description These models should be understood their combination. data’ between entities, which are es- of resources started in preparation included 72 academic articles, 16 of the emerging models of data gov- as ideal types. They are abstract pecially useful for organisations that of a workshop held in October 2018 book chapters, 63 reports and pol- ernance we used the analytical di- constructs. They are not intended do not have the know- how and legal on data governance with seventeen icy documents, and 22 websites of mensions, drawing in particular from as an exhaustive description of the economic benefits” for all the par- support to leverage data (Hall and invited experts from academia, pub- projects/initiatives. The resources Winter and Davidson (2018) and state of the art, but as a contribu- ties involved (Carballa Smichowski, Pesenti, 2017; Hardingens and Wells, lic sector, policymaking, research were collected in the time span from Abraham, Schneider and vom Brocke tion in synthetizing emerging data 2019). DSPs are horizontal joint in- 2018). Although these frameworks and consultancy firms (Micheli et al., October 2018 to July 2019, with 9 (2019) (Table 3.1). governance models. The four mod- itiatives among data holders to ag- have been referred to as data trusts, 2018). We adopted a flexible search els described are labelled: data shar- gregate data from different sources there is not a full consensus whether strategy and used a snowballing ap- Dimension Definition ing pools (DSPs), data cooperatives to create more value through their they could be assimilated to actual proach including progressively new Stakeholders The individuals, institutions, organisations or groups (DCs), public data trusts (PDTs), per- combination (Mattioli, 2017; Shka- legal trust structures or, instead, to sources according to their relevance who are affected by, or have an effect on, the way sonal data sovereignty (PDS). batur, 2019). Their overall rationality a ‘marketing tool’ that facilitates the to the theme of interest. The initial data is governed and the value created. Data sharing pools is attuned with dominant discursive sharing of data (Delacroix and Law- sources considered were identified Governance goals The objectives held by actors who influence how data Different actors join a DSP to ‘an- regimes of Big Data (Kitchin, 2014) rence, 2019: 242). The assumption for the preparation of the workshop is governed. alyse each other’s data, and help and lies in the assumption that ‘the of such contracts is that all parties and from the inputs provided by Value from data The resources expected to be generated from the fill knowledge gaps while minimiz- greatest advantages of data sharing benefit since the DSP enables them the workshop participants. A sub- use of data and how these are distributed among ing duplicative efforts’ (Shkabatur, may be in the combination of data to obtain easily data that would sequent step was to review related actors and across society. 2019: 30). By creating these partner- from multiple sources, compared otherwise be inaccessible. There is work, which addressed similar issues Governance mech- The different instruments adopted to achieve specif- ships, they ease the economic need or ’mashed up’ in innovative ways’ reciprocity between partner organ- or was directly linked to the sources anisms ic governance goals, including the underlying prin- for exclusive rights and obtain limit- (Mayer- Schonberger and Cukier, isations, but only data holders are examined. Simultaneously, we kept ciples. ed co-ownership stakes in the result- 2013 cited in Mattioli, 2017: 184). involved, as data subjects tend to be track of new publications and on-go- ing data pool. Data is treated and excluded from the relation and are Reciprocity The power relation between stakeholders for data ing projects or initiatives. The review exchanged as a market commodity A key mechanism for DSPs is the at best depicted as passively bene- access and use. strategy proceeded iteratively, un- with the aim of producing data-driv- contract, a legal and policy frame- fiting from it. A practical limitation til the typology of the models was Table 3.1: Analytical dimensions en innovation, new services, and work, that defines the modalities for data sharing pools consists in 46 Data governance models emerging from the practices of social actors Data governance models emerging from the practices of social actors 47
DCs enable “a de-central- ised data governance the transaction costs, such as data approach in which data established in UK and France in the social change and addressing soci- Public Data Trusts preparation, ensuring privacy and in- subjects ‘voluntarily pool 19th century, and from the more re- etal issues, for instance by foster- PDTs refer to a model of data gov- teroperability challenges, which put cent platform cooperativism (Scholz, ing equality, digital rights, environ- ernance in which a public actor ac- their data together, to small businesses and under-funded 2016). The cooperative movement mental causes or medical research cesses, aggregates and uses data entities at a disadvantage (GovLab, create a common pool for promotes fairer conditions of value (Carballa Smichowski, 2019; Sand- about its citizens, including data 2018). A further limitation is that mutual benefits’. production, in a non-monopolistic oval, 2020). Many DCs are ‘com- held by commercial entities, with often there is one dominant partner and transparent setting, alternative mons-based’ and open, blurring the which it establishes a relationship of (Carballa Smichowski, 2019). There- to the dominant capitalist model distinction between the notion of trust (Delacroix and Lawrence, 2019; fore, although involving potentially submitting to the” extractive logic of (Pazaitis et al., 2017). Analogously, data commons and DCs (‘open co- Hall and Pesenti, 2017; Mulgan and many actors beyond big tech plat- digital capitalism (Borkin, 2019; Ho DCs address the power unbalances operativism’) as data is shared with Straub, 2019). Several stakeholders forms, the relations are not neces- and Chuangt, 2019). Therefore, data of the current data economy and an open license and made public might be involved in this model, in- sary as horizontals (and sustainable) subjects are key stakeholders within are an explicit attempt to rebalance (Carballa Smichowski, 2019; Ho and cluding city administrators, manag- as claimed. DCs. By establishing a relationship the relationship between data sub- Chuangt, 2019; Pazaitis et al., 2017; ers of public institutions, platform of trust with the cooperative that jects, data platforms and third-par- Sandoval, 2020). companies, trusted data interme- Data cooperatives manages data on their behalf, they ty data users. Enabling mechanisms diaries, research institutions, start- DCs distribute data access/rights preserve democratic control over for DCs are ‘bottom-up data trusts’ Examples of DCs operating with ups, and SMEs. Public administra- among actors like DSPs, but dif- their data and might demand an (Delacroix and Lawrence, 2019): health data are MIDATA.coop and tions may also invite third-parties ferently from those, provide higher equitable share in the benefits pro- agreements and contracts that pro- Salus Coop that let citizens donate to access their data sources and involvement of data subjects and duced (Borkin, 2019; Delacroix and vide the means for citizens to be their personal health information for develop data-driven services or to are guided by different goals. DCs Lawrence, 2019). This model is char- informed, express their preferences scientific research. Although there offer guidance on data sharing (Hall enable a de-centralised data gov- acterised by high reciprocity since and concretely decide how to share is a growing interest in DCs for eth- and Pesenti, 2017; Morozov and Bria, ernance approach in which data sub- ‘all parties are stakeholders and are their data and for which purpose. ical approaches to data sharing and 2018). A key goal of PDTs is to inte- jects ‘voluntarily pool their data to- equally affected and bound by the use (e.g. Ilves and Osimo, 2019), at grate data from multiple sources to gether, to create a common pool for governing rules they discuss, nego- DCs need to generate sufficient in- the moment this model struggles to inform policy-making, promote in- mutual benefits’ (Ho and Chuangt, tiate and then agree upon’ (Ho and come for their maintenance and scale up and to compete against big novation and address societal chal- 2019: 204). Participants of DCs Chuangt, 2019: 203). development, but are not based on tech that are advantaged by their lenges, while adopting a responsible share data while retaining control profit-maximising objectives. They monopolistic position, their critical approach to the use of personal data over it, having a say on how it is The underlying principles of DCs stem often aim to create public value mass of users, and greater financial (Bass et al., 2018; Morozov and Bria, managed and put to value, and not from the co-operative movement, across society, including promoting resources (Sandoval, 2020). 2018). 48 Data governance models emerging from the practices of social actors Data governance models emerging from the practices of social actors 49
In PDTs,“ ersonal data public actors assume sovereignty for the role of trustees securely managing data, preserving to data of public interest to public empowerment economic growth, that guarantee citizens’ citizens’ privacy, and maximising actors under conditions specified in ublic data trusts the public value of data (Mulgan the law (Shkabatur, 2019). This was for public interests private profit and data is handled knowledge ata cooperatives and Straub, 2019). These entities considered by the EC (2020c), which and more efficient for public interest ethically, privately will be independent and unrelated then appointed a High-Level Expert public service scientific research delivery and securely. to for-profit firms and big tech cor- Group on Business-to- Government and empowerment porations, and guarantee that data data sharing. The issue has also Data sharing pools is managed without abuses through been discussed at national level in ” for private profit In PDTs, public actors assume the strong accountability and standards. Europe. For instance, French Member and economic growth role of trustees that guarantee cit- Even if citizens are mostly seen as of Parliament Belot proposed creat- izens’ data is handled ethically, pri- recipients who benefit from services ing the legal concept of ‘territorial vately and securely. Thus they imply and policies developed through PDTs, interest data’ to give local govern- the establishment of a relationship they might be explicitly involved ments the power to demand access of trust between citizens and public through ‘trust building’ governance to data (Carballa Smichowski, 2019). bodies: citizens must be reassured mechanisms such as living labs, ublic bodies that public actors are capable to public consultations and civic socie- keep their personal information ty initiatives.
Civic organizations safe and secure and that they will An underlying assumption of PDTs ata sub ects use data for the public interest is that all data with a public interest (Collinge, 2018). To earn trust from component is part of a nation infra-