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$3.99 VOLUME 76, NUMBER 26 NOVEMBER 13, 2020 THE VOICE OF THE INDUSTRY FOR 75 YEARS

RETAIL Solid Holiday Sales Forecasted by NRF and Deloitte By Andrew Asch Retail Editor

2020 has been a year like none other in recent memory, but despite the big issues of a divisive election and an eco- nomic slowdown driven by a pandemic, economic forecasters working with the National Retail Federation and Deloitte are predicting solid business during the 2020 holiday season. Holiday business will be driven by consumers in the Unit- ed States, who have proven to be steadfast shoppers, said Matthew Shay, president and chief executive officer of the NRF, one of America’s most prominent retail trade groups. “Consumers have demonstrated their resilience and adapt- ability throughout these extraordinary times,” Shay said in a statement. “Looking ahead to the holiday season, retailers Holiday page 2

DENIM Outerknown Finds a Natural Stretch Fabric for Its Iconoclast Jean By Andrew Asch Retail Editor

The Outerknown brand was started by surf champion Kel- ly Slater and creative director John Moore in 2015 to intro- duce a new surfwear line to a market that had been dominated by a group of major brands for years by creating a brand that was devoted to sustainability. Slater and Moore wanted to show the world that manufac- turing stylish clothes did not necessarily mean repeating man- ufacturing practices that had been criticized for polluting the environment, Slater said during the brand’s inaugural season. The Culver City, Calif.–based brand got high marks from environmental groups for using sustainable fabrics, nontoxic Trina Turk’s 25 Years dyes and gaining accreditation from the Fair Labor Associa- tion. Outerknown page 4 As 2020 comes to a close, Trina Turk reflects on her brand’s 25 years, discusses her new book, reveals her source of inspiration and shares INSIDE: Where fashion gets down to business SM her Spring 2021 collection. Read the story on page 3.

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Broadway Trade Center for sale ... p. 3 Trade Show Special Section ... p. 5 Cleaning up freight ... p. 13 In the lab with 3DLook ... p. 14 Resources ... p. 15

www.apparelnews.net DEWEY NICKS

01-2,4,13-cover-denim.indd 1 11/12/20 6:24 PM NEWS Inside the Industry

NRF, AAFA, RILA Trade Issue Groups Statements About the Election VF Corp., the Denver-headquar- National trade groups representing have made their voices heard. Whether a tered apparel giant and owner of the retailers and apparel manufacturers sent citizen stood in line for hours on Election Vans, Timberland, The North Face congratulations and pledges to work with Day or mailed in their ballot weeks ago, and Dickies brands, has announced the incoming Biden-Harris administration every vote matters, and every vote will be its acquisition of the prominent street- shortly after last week’s election in the counted by election officials dedicated not and-skatewear brand Supreme, which United States. The National Retail to partisanship but to democracy and the is headquartered in New York City. Federation, the American Apparel & rule of law.” Media reports said that the deal was val- Footwear Association and the Retail Steve Lamar, AAFA president and ued at $2.1 billion. Steve Rendle, VF’s Industry Leaders Association issued CEO, wrote: “We applaud Mr. Biden chairman, president and chief executive the following statements: Brian Dodge Matthew Shay Steve Lamar for making COVID-19 management and officer, said the Supreme deal will help Matthew Shay, the NRF’s president relief priority number one and commend drive VF’s business model, which em- and chief executive officer, wrote: “As development and career opportunities for his efforts to build a COVID-19 Task phasizes digital business and focuses the largest private-sector employer in the millions of Americans. We congratulate Force focused on science, the health and well- on its biggest brands. Supreme founder country, the retail industry looks forward President-elect Biden and Vice President– being of all Americans, and the strengthening James Jebbia said that he would remain to continuing our tradition of working with elect Harris on a hard-fought victory.” of the U.S. economy. We look forward to with the brand. “We are proud to join presidents and their administrations of RILA president Brian Dodge wrote: working with the Biden administration on VF, a world-class company that is home both major political parties to advance the “When the dust settles from the 2020 these priorities in 2021.” to great brands we’ve worked with for industry’s priorities in job creation, economic election, a record 145 million Americans will —Andrew Asch years,” Jebbia said. “This partnership will maintain our unique culture and in- dependence while allowing us to grow RETAIL on the same path we’ve been on since 1994.” intended to shop at department stores, about Holiday Continued from page 1 43 percent said that they would do holiday Fashinnovation announced that it shopping at discount stores, and 42 percent has started an advisory panel to help will ensure that their stores are safe for both planned to do holiday shopping at supermar- with the development of its platform, customers and employees as we all prepare to kets. The survey also found shoppers say- which organizes events focused on sus- celebrate family and friends during this spe- ing that they would start shopping relatively tainability and innovation in the fash- cial time of the year.” early. About 42 percent said that they would ion business. Joining the panel will be Between Oct. 1 and 9, NRF partner Pros- start shopping at the end of October, and 41 Shawn Hazan, who formerly served as per Insights interviewed 7,660 consumers percent said that they would start shopping in commercial director at the trade-show about their shopping plans. The surveyors November. producer Informa Markets. Fashinnova- found that consumer spending on gifts will be The NRF will release a more-thorough tion also will be working with Hazan’s

similar to the 2019 holiday season. In 2019, NATIONAL RETAIL FEDERATION holiday forecast later in November, accord- advisory group, HAZCOMM, to help an NRF holiday survey found that consumer The NRF’s Annual Holiday Survey predicts less ing to an NRF representative. This forecast chart Fashinnovation’s future moves. spending on gifts was $659; this year, it is than a $10 drop in holiday spending over 2019. will include predictions on how sales could Another advisor who recently joined is forecasted to be $650. grow during the holiday months of November Larry Namer, a co-founder of E! Televi- The NRF surveyors forecasted that digital to purchase gifts online this year. and December. sion and founding partner of the Metan commerce would experience skyrocketing But traditional holiday shopping destina- However, the holiday season has not start- Global Entertainment Group. Said sales for the holiday season. About 60 percent tions will not be left out in the cold. About 45 ed in earnest, and analysts are expecting that Namer, “I see Fashinnovation as the of consumers surveyed said that they planned percent of consumers surveyed said that they news from the presidential election will influ- modern-day solution to the changes the ence the season. Jeff Van Sinderen, a senior industry is going through. The pandem- analyst for B.Riley Securities in Los Ange- ic changes the game not just now but I les, said that more data must be processed believe forever. We have the ability to before accurate forecasts can be made. tie all of the pieces together of this very “I’m expecting the level of spending to complex industry in a thoughtful and be subject to the outcome of the election and professional way.” subject to the passage of a new stimulus bill,” Van Sinderen said. “We really need a stimu- Moncler Grenoble, a high-per- lus bill or there’s going to be a sad holiday for formance-skiwear brand, recently an- a lot of people. Wealthy people will buy what nounced that it has used Dyneema Com- they will buy. It’s going to be harder for the posite Fabrics in its Fall/Winter 2020 Superior credit protection, people who have been impacted by COVID.” collection. Dyneema is a performance Consumer confidence looked somewhat fabric light enough to float on water but downbeat in October, according to Lynn is 15 times stronger than steel, accord- unparalleled peace of mind. Franco, senior director of economic indica- ing to a statement released by Royal tors at The Conference Board, a New York– DSM, a Dutch company credited with headquartered nonprofit research group that developing Dyneema Composite Fab- conducts surveys of consumer confidence rics. DSM and Moncler will continue monthly. to develop a partnership that will offer “Consumer confidence declined slightly high-performance, lightweight gar- in October following a sharp improvement ments for outdoor enthusiasts but also in September,” Franco said in a statement. environmentally sustainable alterna- “Consumers’ assessment of current condi- tives, according to a statement from the tions improved while expectations declined, partnership. driven primarily by a softening in the short- In the past 6 months, we have witnessed an unforeseen number of retail bankruptcies term outlook for jobs. There is little to sug- QVC has unveiled a collaboration gest that consumers foresee the economy with Jason Wu, who is best known for and lost or cancelled orders. In these unprecedented times, it is more important than gaining momentum in the final months of designing dresses for Michelle Obama. ever to have a factoring partner who works with you and your business. 2020, especially with COVID-19 cases on the The new line, J Jason Wu, was intro- rise and unemployment still high.” duced Nov. 11 on QVC.com and the Milberg Factors has been providing credit coverage and funding to businesses facing In September, Deloitte, a prominent au- QVC app. The size-inclusive line will turbulent times — and we are not stopping now. diting and consulting company, released a be available in sizes XXS–5X (0–32) holiday forecast. Deloitte analysts predicted and offer suiting, sweaters, blouses, that holiday retail sales would increase from jumpsuits and dresses, Wu said. “I love For more information, contact Dave Reza at (818) 649-8662. 1 percent to 1.5 percent compared to holiday creating clothes for women who are not 2019. Holiday retail sales will range from only confident but fiercely powerful and $1.147 billion to $1.152 billion. However, truly know who they are and what they FACTORING SERVICES • COMMERCIAL FINANCE • TRADE FINANCE • SERVICES TO BANKS holiday sales will not be as good compared stand for,” he said. “This, with QVC, is to holiday 2019’s business, said Daniel Bach- the perfect opportunity to share my de- man, Deloitte’s U.S. economic forecaster. signs with women everywhere and cel- “The lower projected holiday growth this ebrate all body types, shapes and sizes.” season is not surprising given the state of the Retail price points for the line range economy. While high unemployment and from $44 to $120. On Nov. 13, Wu economic anxiety will weigh on overall re- made an appearance on QVC via Skype tail sales this holiday season, reduced spend- from his New York City studio. ing on pandemic-sensitive services such as restaurants and travel may help bolster retail holiday sales somewhat.” ●

2 CALIFORNIA APPAREL NEWS NOVEMBER 13, 2020 APPARELNEWS.NET

01-2,4,13-cover-denim.indd 2 11/12/20 6:25 PM FASHION DEWEY NICKS Trina Turk Reflects on 25 Vibrant Years of Design, Remains Optimistic By Dorothy Crouch Managing Editor has stemmed from her travels, which have decreased since the onset of the COVID-19 pandemic. In the book, she shares Twenty-five years after launching her eponymous brand, dreamlike photos from her time spent exploring stunning sites Trina Turk is committed to spreading a mission of optimism. in Bodrum, Turkey; Taormina and Capri, Italy; Slot Canyons, During a year of unprecedented global challenges, strife and Utah; Tangier, Morocco; Kyoto, Japan; Havana, Cuba; and struggle, Turk is observing her company’s milestone after Honolulu, Hawaii, in addition to imagery showcasing the growing the label into a lifestyle brand that is bright and up- beauty of California, where she resides. Recently, she has lifting. embraced the joy of road tripping. “Sometimes I think fashion is undervalued. Fashion and “Palm Springs has been a constant source of inspiration. design aren’t [viewed as] critical to life, but in a way they I have been road tripping around California and am thank- are,” Turk said. “Trina Turk, the brand, has always been ful to be in California during the shutdown because there are about optimism. That is really important right now during places we can go and different landscapes we can see that are this time.” pretty close to us because we live here,” Turk explained. “I’ve Earlier in the year, the designer launched a special anni- driven all the way up to Washington and back again with my versary collection called 25 Years of Color, which featured sister. You have to be very careful about how you do it, but Turk’s trademark vibrant colors of Trina pink, blue-splash it’s doable.” blue, red-hot red, buttercup yellow and rainbow patterns that CHRONICLE CHROMA Treating herself and her fans to special, uplifting products reflect the brand’s cheerful disposition. Turk’s 2020 is clos- Trina Turk’s self-titled book celebrates 25 years of living a joyful, over the course of 2020, while remaining cognizant of the color-filled life as the embodiment of her brand. ing with her Spring 2021 and Holiday collections. challenges ahead, Turk sees this unusual moment in time as a She also has released a self-titled book, “Trina Turk,” a crossroads. This is the time for this joy-inspiring designer to collection of kind words from fashion-and-interior-design ex- the book was also an opportunity for Turk to honor the work think about her next 25 years. perts, commentary from Turk, vibrant prints from her brand that he performed during their extraordinary life together. “This is an opportunity for dramatic change,” Turk said. over the years, and an array of photographs showcasing past “Twenty-five years is a milestone, and I wanted to docu- “I don’t want to let the opportunity go by without figuring fashion collections; inspiration from designers such as Bill ment a part of what I’ve been up to for the past 25 years,” out what the next thing is or how a fashion business can be Blass, Livio De Simone, Christian Dior, Rudi Gernreich, Turk said. “Also, my husband and partner, Jonathan Skow, more sustainable or more relevant or any of those things. This Emilio Pucci and Ken Scott; home-design projects and the did a lot of our photography, so I wanted to document some year has brought up a lot of ideas as to what is important and designer living a joyful, color-filled life as the embodiment of the photos he had taken.” what is not important. More sustainable, more relevant, more of her brand. Dedicated to her late husband, photographer and As noted in her book, she feels inspiration can be drawn inclusive—all of those things—so those are conversations we Mr. Turk designer Jonathan Skow, who passed away in 2018, from any source, though most of the designer’s inspiration are having right now.” ●

REAL ESTATE Trade Center, a Major DTLA Project, for Sale By Andrew Asch Retail Editor Yen said. “The location is very important. It’s strategically located at the cusp of sever- Trade Center was one of the al districts—the Historic Core, Fashion Dis- most ambitious projects for revitalizing down- trict, South Park and the Financial District. town and bringing high-end retail It could serve as a linchpin to connect all of to a once-blighted urban center. But after CO- these distinct districts and help create a more VID-19 and civil unrest, the project has been put walkable and cohesive urban community.” up for sale. Located at 801 S. Broadway, it is The building’s forecasted role as a neigh- on the block for $425 million by Waterbridge borhood anchor would be crucial to develop- Capital and Continental Equities, according to ing the area for retail and attracting people the Commercial Observer. to the neighborhood. Despite the past two The current owners acquired the historic quarters of retailers trying to wait out a pan- building for more than $122 million in 2014. demic slowdown, Yen forecasted that the They had planned to turn the 1.1-million-square- area would regain momentum. foot building into a compound that would fea- Comprising almost a whole city block, the Broadway Trade Center would feature creative-office and “There will always be a need for people ture hundreds of thousands of square feet for hotel space, a public park, gardens, restaurants and bars. to have a place to go,” Yen said. “People retail and restaurants. The rest of the project would be slated Waterbridge did not answer a request for comment from will always want to go out to stores and to eat. There will still for uses such as creative-office and hotel space. California Apparel News by press time. However, real-estate be a need for office space. I think the original vision for the The architecture firm Om- watchers in downtown Los Angeles remain bullish on the Broadway Trade Center is great.” givning got the job to renovate the 112-year-old Broadway project as well as the prospect for developing more high-end However, the downtown area also has to contend with ma- Trade Center, which previously served as the address for the retail in downtown Los Angeles. Over the past seven years, jor challenges such as controlling its homelessness. In 2016 sprawling A. Hamburger & Sons , which high-end brands such as Acne Studios, Theory, Paul Smith, and 2017, voters approved city and county measures to fund installed the first escalator in California. The site was so big it Urban Outfitters, Vans, Mykita, Aesop and Ganni have housing for the homeless. However, solving downtown’s is- housed the Los Angeles Public Library from 1908 to 1913. opened locations on the same block as the Broadway Trade sues will take commitments from everyone who has a stake It also housed a flagship depart- Center. in the district, said Andrew Turf, a CBRE broker who is also ment store until the mid-1980s. The Broadway Trade Center Brigham Yen, a publisher of the “DTLA Rising” real- responsible for retail leasing at the Broadway Trade Center. housed space for garment factories and studios until redevel- estate blog and a broker for Coldwell Banker, said that the “The city needs to deal with the homeless crisis or no one opment started in 2014. Broadway Trade Center project remains vital and could play a will move to downtown L.A.” Turf said. “Landlords need to Current plans for renovation feature new penthouse structures, role in helping downtown Los Angeles’ retail scene. put money into their buildings and sidewalks and make it a a public park, gardens, swimming pools as well as restaurants “The reason why it is important is its location and without safe and interesting place for people to walk and enjoy them- and bars, according to a statement on Omgivning’s website. a doubt its sheer size, taking up almost a whole city block,” selves.” ●

APPARELNEWS.NET NOVEMBER 13, 2020 CALIFORNIA APPAREL NEWS 3

03-fashion.indd 3 11/12/20 6:28 PM DENIM

The Common Link booth displaying Made-in-the-U.S.A. products at the MAGIC trade show in Tokyo. The Common Link Is Anything But Common uring his 15 years working in factories, The Common Link staff is

Guatemala and California for the able to match a client’s needs to the OUTERKNOWN Dlargest denim manufacturer at the necessary resources. It is a constant job Outerknown’s Iconoclast high-rise skinny jean is its first pair of biodegradable stretch-denim pants, time, Wilson Avalos kept encountering of putting the puzzle pieces together, which is scheduled for November deliveries. a situation that did not sit well with him. sourcing materials, finding the right The big manufacturers “were not there factory for the job and the right job for Continued from page 1 for the smaller companies; their volumes the factory. Denim is “very easy” to Outerknown were not large enough,” he says. “Even if produce in California, for example, where Outerknown also looked for alternatives first biodegradable stretch denim pants, the they were willing to pay higher prices, the there is a strong tradition of production, in denim production. In 2017, it started a Iconoclast High Rise Skinny Jeans. The first manufacturer saw them as a distraction. while Guatemala offers better expertise collaboration with Levi’s that used Levi’s run is scheduled to be delivered in Novem- I was the one facing the customers, and in knits and potentially cheaper I had to say ‘I cannot help you.’” production costs. Smaller orders are Water

4 CALIFORNIA APPAREL NEWS NOVEMBER 13, 2020 APPARELNEWS.NET

01-2,4,13-cover-denim.indd 4 11/12/20 6:26 PM November 2020 Part I

What have we learned about producing virtual trade shows and safely returning to onsite events? International trade-show calendar Trina Turk Holiday 2020 Photo: Wadley

05-TRA-Cover.indd 5 11/12/20 6:50 PM Q&A

Jennifer Bacon Tricia Barglof Kirsten Griffin Issa Jouaneh Thierry Langlais Ed Mandelbaum What lessons have you learned through producing virtual trade events?

By Dorothy Crouch Managing Editor what we have always known—face-to-face encounters are Kirsten Griffin, Visitor Promotions Director critical to business and, even more so, in the apparel industry. Curve After months of developing methods to bring the indus- These events strengthen communities and offer opportunities Curveexpo.com try together during the COVID-19 pandemic, many apparel- to network and exchange ideas. We are hopeful and excited to trade-show producers invested in digital-platform virtual bring in-person trade shows back to the market. No matter the The flexibility to work 24/7 on their own terms was espe- shows, while others waited to safely produce onsite events. model, providing a platform encouraging meaningful interac- cially important as many retailers are working with a reduced As the industry continues to work through challenges, we tions and engaging education remains our goal. workforce and need to spend more time on the selling floor. asked trade-show producers: What lessons have you learned As a result of Curve Connect, our global audience of retailers through producing virtual trade events, and what formula do Tricia Barglof, Executive Director has grown. Working with our Paris office, we will connect you feel would be best to combine digital and onsite shows? Offprice Show with more European brands to widen our assortment of exhib- offpriceshow.com itors at our digital show in 2021. In February, we will launch Jennifer Bacon, Show Director, Fashion and Apparel the second edition of Curve Connect with 10 days of special Texworld USA The Offprice Show has had an online marketplace called events, webinars and roundtable discussions on key topics. Apparel Sourcing USA Offprice365 for the past couple of years, and we have learned The platform will be a subscription service open all year long a lot from that experience. We took that knowledge and added for making connections and setting up video meetings. We texworldusa.com a variety of features to our new digital event this fall, Offprice expect to be able to offer physical events in New York, Los apparelsourcingshow.com Online. That included digital showrooms, AI matchmaking Angeles and Montreal in 2021 with our first show occurring During these times, utilizing digital technology ensures that technology and video meetings. The apparel industry relies during L.A. Market Week in March. industries continue to be connected to their audience. For Tex- on the touch and feel of the merchandise they are buying, so I world and Apparel Sourcing New York City, our virtual plat- think it’s safe to say that in-person events won’t go away. But Issa Jouaneh, CEO form allows our international exhibitors to remain relevant in there are digital features that can be combined with a physical Agenda Show (AZTQ Corporation) the marketplace through significant matchmaking and product show to improve the overall retailer’s experience. By adding Agendashow.com displays, while this same virtual option expands our buyer mar- some components like digital showrooms or on-demand edu- ket past local borders to visitors traditionally unable to attend cation and video sessions, you can extend the shelf life of your Evidence to date suggests that virtual shows have not gen- the three-day event. Our greatest lesson learned encompasses event beyond four days for those can’t-miss opportunities. erated enough value for most exhibitors to warrant only virtu-

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6 CALIFORNIA APPAREL NEWS NOVEMBER 13, 2020 APPARELNEWS.NET

06-9-QA.indd 6 11/12/20 6:30 PM Q&A 2021 VISION IN MOTION. VISION FUTURE REIMAGINED.FUTURE

Bob Maricich Cindy Morris Marisa Nicholson al events. At AZTQ Corporation, and specif- to in-person, on-the-road, and at-market sourc- ically the Agenda Show, we believe strongly ing and shopping. With Juniper and its eight that live events are here to stay. We are very apparel markets, IMC will become the premier much on track to have a live event in Las omni-channel product-sourcing resource for the Vegas in February. While there is a percent- industry. age of the population that may not be ready to meet face to face, we are hearing from the Cindy Morris, President and CEO majority in our community that it’s time to Dallas Market Center meet again. Over the last eight months we dallasmarketcenter.com have provided our exhibiting brands and buyers a no-cost solution to participate in a We’ve not only held successful in-person virtual marketplace and will continue to pro- events but also quickly become the national vide access to this solution well into 2021 in marketplace showcasing brands to more buy- parallel to our live event in . ers from across the country. Beginning in June, we welcomed back our loyal buyers as Thierry Langlais, Vice President of Operations well as an increasing number of new buyers Première Vision from 47 states. Business is good in this part Premierevision.com of the country, and our momentum has con- tinued to such a degree that we are expanding Première Vision believes that the future of our temps marketplace for January and have our industry is built around the combination reallocated personnel to handle the new buy- of physical and digital since it is no longer a er applications, travel arrangements and tours MARKET WEEK matter of complementarity between the two. for 2021. On the digital front, we announced We define our future strategy leveraging a partnership with a respected, experienced January 10-13 on both to create a unique experience for software company, MarketTime, to extend March 7-10 the fashion-professional community. The its business-management and e-commerce COVID-19 crisis is a huge opportunity to solutions to more brands and buyers. June 13-16 speed up the change and define a winning August 1-4 format in the market as we set in September Marisa Nicholson, Senior Vice President with our Marketplace & Digital Show, which and Show Director October 10-13 welcomed more than 19,000 people over Outdoor Retailer two days. Once more, Première Vision was a precursor anticipating market behavior. outdoorretailer.com We’re currently in the process of shift- Ed Mandelbaum, President ing a second Outdoor Retailer show to digi- Designers & Agents tal. This past summer we launched our very LABEL ARRAY Designersandagents.com first all-virtual marketplace at a time when so much was rapidly changing. In going online, June 14-16 Designers & Agents launched d&a digi- a show is no longer compressed into three tal for the Spring ’21 season in order to pro- days; appointments, product discovery and October 11-13 vide an essential point of connection between education can span months. Additionally, it the D&A exhibitors and retail audience. opened the opportunity for more people to at- D&A has partnered with Ordre, a leading, tend who may not be able to in-person. As we cutting-edge technology wholesale platform prepare to open Winter Online in January, we that encompasses the sensibility of D&A and have the advantage of having gone through its exhibitors and will continue to do so going this process once before. While our goals re- LA TEXTILE forward. We view the digital platform and main the same—we want to give the outdoor February 24-26 physical trade show as separate but compli- industry a place to connect, learn, discover mentary entities. d&a digital is a collective of and do business during these times—the cir- September 29-October 1 virtual showrooms and serves as an enhance- cumstances have evolved. When we can meet ment to exhibitors and offers retailers even in-person again, what we’re learning and de- more streamlined capabilities to merchandise veloping now will be integrated into future and purchase collections, pre-, during and shows to enhance the overall experience. post-market. When we return to the in-person trade-show model, D&A will continue to of- Lucía Palacios, Executive Director CMC UPLOADED fer the d&a digital platform to our exhibitors Apparel Sourcing Show Virtual Line Showings as a useful tool to stay connected. Guatemala Apparel & Textile Association During All Events to vestex.com.gt/apparel Bob Maricich, CEO Supplement In-Person International Market Centers Because of the pandemic beginning in Appointments Atlanta Apparel March, our event, APSS2020, had to be canceled, and we did not engage in a virtual Atlanta-Apparel.com show. In our industry, networking, visualiza- Successfully presenting five Atlanta Apparel tion, being able to handle the material, feel markets during this pandemic has provided us the fabric, watch machinery up and running, firsthand experience in best practices for con- and all the benefits that you get when having BE A PART OF OUR VISIONARY EVOLUTION. current, robust in-person and virtual events. A a physical show are gone in a virtual event. I In-person or virtually, CMC expands the possibilities for each major component of an omni-channel market think virtual and digital have come to change showroom & brand. is a comprehensive discovery and sourcing us, but it will not replace physical events. tool, which International Market Centers plans So, for our event, I think the combination of to launch in the first quarter of 2021. Juniper- virtual and physical is a must. With virtual, CALIFORNIAMARKETCENTER.COM/2021 Market is a new multi-line B2B e-commerce you can have a broader audience and help SHOWROOM & CREATIVE OFFICE SPACE | [email protected] platform that will optimize the Atlanta Apparel the ones that cannot travel to the event have EXHIBITING | [email protected] Market experience by allowing buyers to easily business meetings, but it does not replace the reorder bestsellers, discover new products and sensation of being in a factory, for example. transact with fashion vendors as a complement Q & A page 8

APPARELNEWS.NET NOVEMBER 13, 2020 CALIFORNIA APPAREL NEWS 7

06-9-QA.indd 7 11/12/20 6:30 PM Q&A

Lucía Palacios Jason Presscott Moriah Robinson Flavia Santoro Judy Stein Mary Taft

Q & A Continued from page 7 were among the first producers to go virtual, lenges internationally to produce global sourc- Moriah Robinson, Event Director beginning with our first virtual fair in May. ing fairs is no small feat. Recently, we inte- Jason Prescott, CEO California Market Center We held our second fair, ATSV Phase 1, in grated live matchmaking, live meeting rooms californiamarketcenter.com Apparel Textile Sourcing Trade Shows October tailored to the Canadian market and and live streaming. The bright spot for virtual JP Communications LLC will host Phase 2 next week tailored to the will remain seminars and conferences—but The California Market Center launched appareltextilesourcing.com U.S.A. market. Supplementing physical is physical is needed when it comes to interna- our own virtual event series, CMC Uploaded. The Apparel Textile Sourcing Trade Shows hard enough, but overcoming the digital chal- tional sourcing of textiles and apparel. On CMC Uploaded, our showrooms and ex- hibitors share their latest product lines, chat about current trends and respond to viewer questions as they engage in a relaxed interview with our Buyer Relations Manager, Mat- thew Mathiasen. Matthew is well known around the California Mar- ket Center by both showrooms and buyers, so having him host our se- ries is an organic and natural way to connect and create familiarity and comfort during a time of uncer- tainty. Starting in January 2021, we will produce CMC Uploaded prior JANUARY 6-8, 2021 to L.A. Fashion Market instead of Wednesday - Friday during. We believe this simple shift ORANGE COUNTY CONVENTION CENTER will be the first step of many to- WEST CONCOURSE ward creating a new 360-degree ap- ORLANDO, FL proach to the events and trade-show industry. The Premier Watersports & Beach Lifestyle Marketplace Flavia Santoro, President ProColombia Procolombia.co COASTAL LIFE Our business Matchmaking Fo- Swim • Boutique • Resort • Coastal Gift • Footwear • Souvenir rum of the Americas, which com- bines an onsite inauguration day with online business meetings, is WATERSPORTS of enormous significance for Co- Surf • Bluewater • Paddle • Skate lombia and the region. We are con- vinced that this semi-virtual sum- mit, held Nov. 3–13, will spearhead the recovery of the dynamic of our non-mining exports. We have the participation of about 1,200 Co- lombian exporting companies and around 500 buyers from the 35 countries of the continent, among which the United States stands out in the fashion-and-apparel industry with , Nordstrom, Outer- stuff, Goldmedal International and 25 other companies. E-commerce is no longer a luxury, as it has be- come an essential factor for the success of businesses, which has led to strengthening our Colom- bia One Click Away service line. Since its inception, more than 2,000 Colombian businesspeople and entrepreneurs have received training in virtual commerce.

Judy Stein, Executive Director Swimwear Association of Florida swimshow.com Our SwimShow platform has been very successful and will con- tinue along that path as our virtual REGISTER NOW | SURFEXPO.COM marketplace will be active through

A Trade-Only Event the end of the year. We continu- ously update our vendors’ profiles as they send us new collateral and we announce that to the retail com- Committed to reuniting the industry safely. Visit surfexpo.com for more information. munity via outreaches. Our indus- try is resourceful, and we all shifted as needed in order to do what we

8 CALIFORNIA APPAREL NEWS NOVEMBER 13, 2020 APPARELNEWS.NET

06-9-QA.indd 8 11/12/20 6:32 PM Q&A

the beginning of 2020, we were able to pivot Over the past eight months, countless vir- toward a quicker execution. Our initial data tual trade events have been created. From web show an eagerness to connect and willingness inars to websites that resemble video games, for our community to expand into this newer many solutions were offered. The lesson we way of conducting business. While the fashion learned is that each event, no matter if onsite industry has been focused on digitization in or digital, needs time to be prepared. Luck- many areas, wholesale has lagged, so there’s an ily, Performance Days had already invested expectation of a ramp-up period as widespread early enough in a digital database of exhibi- adoption happens over time. Dovetailing off of tors, visitors and products. Nonetheless, the this, we will be continuing forward with our team needed to develop concepts, layouts digital offering in 2021. We are also exploring and IT solutions together with specialized smaller micro-events in select cities within the service providers. Once the world returns to U.S. in order to bring our ultimate goal, a hybrid face-to-face on-site meetings for apparel-in- Bryanna Timney Nancy Walsh Marco Weichert model of live and digital platforms that encour- dustry expositions, the digital infrastructure age connections and align with our customers’ of today will still be in place. Therefore, all do best—provide a forum for retailers and Nancy Walsh, President–North America needs, while actively exploring how and when onsite trade fairs of the future will probably manufacturers to connect and conduct busi- Informa Markets to bring large-scale events back safely in 2021. be hybrid thanks to the technical solutions. ness. Nothing will ever take the place of a Informa.com Onsite apparel-industry expositions are even live, in-person trade show where retailers can more difficult to replace as textiles require magicfashionevents.com Marco Weichert, Founder and General Manager see the new collections up close and personal, Performance Days being experienced with all senses. ● touch the garments, feel the fabrics, see the Since we had been working on introducing Performancedays.com construction and details and most importantly a digital-event offering to our portfolio since *Responses have been condensed for space. view it on the body, but there is great value to a virtual marketplace to enhance the buying experience though never to replace it.

Mary Taft, Executive Director Fashion Market Northern California fashionmarketnorcal.com FMNC canceled three of the five shows scheduled this year, bypassing digital during April, June and August. We did step out of the box in October and hosted an open-air market on the San Mateo County Event Center property. Buyers and exhibitors were incredibly grateful for the opportunity to work with their customers face to face and to have the products available to see and touch. FMNC’s marketing and social-media committee reached out consistently to reps and buyers throughout the past seven months, with our Tipsy Tuesday campaign giving helpful tips on how to use social media to keep in touch with customers. We will continue a positive path to 2021 with our first show of the year in January at the Embassy Suites in South San Francisco. Our hope is to be back inside the event center for our April show.

Bryanna Timney, Event Director WomensWear in wwinshow.com When we launched Womens- Wear in Nevada’s virtual platform, WWINdow Shopping, in July, our intent was to provide a one- stop shop where the community could come together to showcase, explore and discover; connect and meet face to face; and learn through our digital-education se- ries. While the platform has been successful, we’ve learned a few things. Time is a challenge—it is a powerful benefit to be able to access virtual platforms 24/7; however, not everyone is running on the same schedule and people are (thankfully!) busy. We’ve seen higher engagement on our on-de- mand and more-time-flexible fea- tures. Virtual will continue to be a core part of our business moving forward, providing a complement and adding value to our in-person offerings. As we prepare to launch our second season of WWINdow Shopping in December, we see this fitting perfectly alongside our live events.

APPARELNEWS.NET NOVEMBER 13, 2020 CALIFORNIA APPAREL NEWS 9

06-9-QA.indd 9 11/12/20 6:32 PM International Trade-Show Calendar Nov. 16 December Show Jan. 12 Jan. 14 Denver, through Dec. 3 Apparel Textile Sourcing Virtual WWSRA ISPO Beijing Online, through Nov. 20 New York Shoe Expo, FFANY January Show Beijing, through Jan. 16 Market Week Costa Mesa, Calif., through Jan. 13 HKTDC Autumn Sourcing Week New York, through Dec. 4 WESA Western/English Apparel & Online Apparel Sourcing USA Virtual Equipment Online, through Nov. 27 Dec. 1 Online, through Jan. 14 Dallas, through Jan. 17 The California Market Center is the Pitti Immagine Uomo In 2003, when street culture was Nov. 17 WWSRA Montana December Show hub of L.A.’s fashion and creative Florence, Italy, through Jan. 14 Jan. 15 overlooked by the industry, Agenda Bozeman, Mont., through Dec. 3 Printsource Virtual Print Show communities. Located in the heart of Texworld USA Virtual Milan Fashion Week was created out of necessity. With a Online, through Nov. 19 Garment Technology Virtual Expo downtown L.A.’s Fashion District at Milan, through Jan. 19 collective of authentic labels, Agenda Online, through Dec. 5 Online, through Jan. 14 9th & Main, the 1.8-million-square- WWSRA Intermountain January established itself as the leading Nov. 18 Dec. 2 foot complex is home to premier Show Jan. 17 streetwear trade show and now is the Moda Makers Digital fashion showrooms, creative office Salt Lake City, through Jan. 14 Travelers Show Baltimore most diverse and creative lifestyle Online, through Nov. 30 Art Basel “OVR: Miami Beach” Baltimore, through Jan. 18 fashion trade show in the world, Online, through Dec. 6 spaces, and downtown Los Angeles’ WWSRA Northern California The NBM Show Virtual Decorated second-largest event venue. The January Show ASI Show Virtual Expo emerging as the premier destination Apparel Day Dec. 3 CMC is host to a year-round calen- Roseville, Calif., through Jan. 14 Online, through Jan. 19 for brands and retailers to converge. Online dar of events, markets, and trade Atlanta Market Agenda is where passion becomes Jewelry, Fashion & Accessories Show Jan. 18 profit and the business of creativity Schaumburg, Ill., through Dec. 6 shows, including LA Market Week, Atlanta, through Jan. 19 Nov. 19 LA Textile, LA Majors, LA Kids’, LA Virtual Retail’s BIG Show, NRF’s Gift & Home Winter Market LA is conducted in a truly authentic International Jewelry and Dec. 4 Men’s, and Unique Markets. www. Annual Convention Mart environment. Agenda’s portfolio now Merchandise Show californiamarketcenter.com Online, through Jan. 22 Los Angeles, through Jan. 22 includes two festivals and two trade GTS Raleigh Gift & Jewelry Show events, expertly curated with over 1,200 New Orleans, through Nov. 22 Raleigh, N.C., through Dec. 6 Preface Experience Kit East Coast Jan. 13 Online brands and a recurring brand-building Nov. 27 Dec. 7 Jan. 6 Fashion Industry Gallery (FIG) conference. The next show is in Las Première Vision @ Fashion Source Surf Expo, Bluewater at Surf Expo Spring 2/Summer Jan. 19 Vegas Feb. 17–18 at Caesars Palace. Complexland Orlando, Fla., through Jan. 8 www.agendashows.com Shenzhen Online, through Dec. 11 Dallas, through Jan. 15 Première Vision New York Shenzhen, China, through Nov. 29 Dallas Total Home & Gift Market Dallas Apparel & Accessories New York, through Jan. 20 Dec. 8 Dallas, through Jan. 12 Market Neonyt Winter Nov. 30 Berlin, through Jan. 21 Jan. 24 WWSRA Intermountain December Jan. 9 Dallas, through Jan. 16 WWSRA Rocky Mountain Show Kidsworld Market Denver Apparel & Accessories Northstar Fashion Exhibitors Salt Lake City, through Dec. 10 London Fashion Week Dallas, through Jan. 16 Market St. Paul, Minn., through Jan. 25 London, through Jan. 11 WWSRA Northwest December Denver, through Jan. 22 Fashion Market Northern Show Jan. 10 Intermoda California Tigard, Ore., through Dec. 10 Guadalajara, Mexico, through Jan. 22 South San Francisco, Calif., through Jan. 26 Cobb Trade Show Paris Fashion Week Men Dec. 9 Atlanta, through Jan. 11 Paris, through Jan. 24 Jan. 25 Travelers Show Philadelphia Performance Days—Functional ColombiaTex Plymouth Meeting, Pa., through Jan. 11 Jan. 20 Medellín, Colombia, through Jan. 28 Fabric Fair—Digital Edition Online-through Dec. 10 Trendz Sports Licensing and Tailgate Munich Fabric Start, Bluezone Palm Beach, Fla., through Jan. 12 Surf Expo is the largest and longest- Show Munich, through Jan. 28 In this year of the pandemic and fires HKTDC Asian E-tailing Summit running watersports and beach/resort/ in the Bay area, Fashion Market Northern Hong Kong, through Dec. 11 CMC Uploaded—LA Market Edition Las Vegas, through Jan. 21 Paris Fashion Week Haute Online, through Jan. 13 lifestyle trade show in the world. The Couture California remains strong. Our goal is show draws buyers from specialty to be there for our community of buy- Dec. 11 LA Kids’ Market Jan. 22 Paris, through Jan. 28 Los Angeles, through Jan. 13 stores, major chains, resorts, cruise Northwest Shoe Travelers Market Preface Experience Kit West Coast ers and reps, and this year forced us Helen Brett Holiday Market lines, and beach-rental companies to get creative. Our outdoor “open-air Gonzales, La., through Dec. 13 LA Market Week St. Paul, Minn., through Jan. 24 Online Los Angeles, through Jan. 13 across the U.S., the Caribbean, Cen- View Fabric Days market” show in October was a great tral and South America, and around success, proving our ability to adjust Jan. 4 Jan. 23 Munich, through Jan. 28 Jan. 11 the world. The show features more Interfilière Paris and strive to bring buyers to the ASI Show Orlando than 1,000 exhibitors showcasing exhibitors and product! In 2021, we Orlando, Fla., through Jan. 6 Couromoda Paris, through Jan. 25 Jan. 26 São Paulo, Brazil, through Jan. 13 hard goods, apparel, and accessories will continue to explore creative ways Salon International de la Lingerie Fashion London SVP Gift & Home Spring Market LA in addition to a full lineup of special Paris London, through Jan. 27 to expand categories offered, with Jan. 5 events including fashion shows, an- possible additions of makers, gift, and WWSRA Northwest January Show Mart Paris, through Jan. 25 ITA Showtime Los Angeles, through Jan. 15 nual awards ceremonies, and demos. Playtime Paris Mahwah, N.J., through Jan. 27 emerging brands — all to be show- Tigard, Ore., through Jan. 7 The next show is Jan. 6–8, 2021 at cased in our open booth format when WWSRA Rocky Mountain January PPAI Expo Direct-2-You Paris, through Jan. 25 PGA Show Virtual Experieince & Online, through Jan. 14 the Orange County Convention Center Marketplace possible. Follow us on social media @ Show in Orlando, Fla. www.surfexpo.com fashionmarketnorcal_fmnc! Denver, through Jan. 7 Online, through Jan. 29

10 CALIFORNIA APPAREL NEWS NOVEMBER 13, 2020 APPARELNEWS.NET Jan. 27 Jan. 31 Feb. 9 Spinexpo Hong Kong Michigan Shoe Market WWSRA California Onsite Demo Hong Kong, through Jan. 28 Livonia, Mich., through Feb. 1 Feb. 4 Mammoth Lakes, Calif., through Feb. 10 Outdoor Retailer Winter Market Travelers Show Pittsburgh Momad Shoes WWSRA Intermountain Demo Madrid, through Feb. 6 Milberg Factors offers a competitive Denver, through Jan. 29 Moon Township, Pa., through Feb. 1 Huntsville, Utah, through Feb. 10 menu of factoring, financing, and SIA Snow Show & Sourcing Show Dallas Men’s Show IFJAG trade shows feature fashion Bisutex, Madridjoya Trendz West Madrid, through Feb. 7 receivables-management products Denver, through Jan. 29 Dallas, through Feb. 2 jewelry and accessories from around Palmetto, Fla., through Feb. 11 for entrepreneurial and middle- Mercedes-Benz Fashion Week Stylemax the world. Our exhibitors bring the NY Now Digital Market Online, through Feb. 10 market companies with more Madrid Chicago, through Feb. 2 finest brands, private-label products, Feb. 11 personalized attention than larger Madrid, through Feb. 1 and exclusive designs to our unique Feb. 5 New York Fashion Week Powered institutional firms. A senior associate January TBA venue of private showrooms, which by The Society Mid-South Jewelry and of our firm manages every client Jan. 28 Accessorie Circuit offer buyers a professional environ- New York, through Feb. 14 relationship. Our 80-year track record Playtime Shanghai New York ment. The upcoming Las Vegas Accessories Fair Memphis, Tenn., through Feb. 7 in the factoring industry assures our Shanghai, through Jan. 29 ASFW (Texworld, Apparel show runs Feb. 14–17, 2021, at the Feb. 13 clients that they will enjoy a stable Billings Market Association Sourcing, Texprocess) Embassy Suites Hotel so you’ll have Feb. 6 West Coast Trend Show relationship supported by a mature Billings, Mont., through Jan. 30 Addis Ababa, Ethiopia, plenty of time to stop by while you’re Los Angeles, through Feb. 15 and experienced staff. For more Brand Assembly in the area. You can preregister at Supreme Body & Beach Munich, through Feb. 8 information, contact David M. Reza, Jan. 29 Los Angeles our website. We welcome new exhibi- Feb. 14 SVP Western Region at dreza@ Supreme Kids CALA Denver tors who would like to participate in Feb. 7 Jacket Required London milfac.com or (818) 649-8662. www. Munich, through Jan. 31 Denver our show for the first time! We offer London, through Feb. 16 milbergfactors.com Supreme Women & Men buyers complimentary lunch as well NY Now Winter Market Pure London, Pure Origin CALA San Francisco New York, through Feb. 10 Düsseldorf, Germany, through Feb. 1 San Francisco as transportation from any Las Vegas London, through Feb. 16 Minneapolis Mart Gift, Home, China Fashion Week location. In addition, our next show Feb. 8 Scoop International Fashion Shows LA Textile Apparel, & Accessory Show Beijing will be in Orlando, Fla. May 12–14, London, through Feb. 16 Los Angeles, through Feb. 26 Minneapolis, Minn., through Feb. 2 2021, at the Embassy Suites Hotel. Preface Experience Kit Webinar IFJAG Las Vegas Lineapelle Milan CIFF Paris Online Paris www.ifjag.com Las Vegas, through Feb. 17 Milan, through Feb. 26 Jan. 30 Designer Forum NY Dhaka International Denim Show Andydote Fashion Fair New York Feb. 15 Dhaka, Bangladesh, through Feb. 27 Texworld Paris, Texworld Denim Hong Kong International Fur & Athens, Greece, through Feb. 1 Fame Paris, through Feb. 4 WWIN Gallery Düsseldorf New York Las Vegas, through Feb. 18 Fashion Fair New York Shoe Expo, FFANY Hong Kong, through Feb. 27 Düsseldorf, Germany, through Feb. 1 Impressions Connect. A Virtual Market Week Trend Seattle Trade Show Experience New York, through Feb. 5 Feb. 17 Bellevue, Wash., through Feb. 1 Online Agenda Las Vegas Feb. 25 Digital Materials Show Atlanta Apparel is the largest apparel White Show—Man & Woman India International Garment Fair Online, through Feb. 15 Las Vegas, through Feb. 18 New Delhi market on the East Coast, offering Milan, through Feb. 26 Cabana Virtual Marketplace thousands of contemporary and Denver Apparel & Accessories Intermezzo Online, through Feb. 28 Feb. 19 New York ready-to-wear women’s, children’s, Vancouver Footwear & Accessory Market LA Men’s Market Feb. 2 and accessories lines all together Buying Market Denver, through Feb. 28 Online in one location at one time. As the Richman, British Columbia, through Feb. 21 Vancouver Footwear & Accessory Luxe Pack Los Angeles apparel and accessories collection of Buying Market Lineapelle London Los Angeles, through Feb. 3 AmericasMart® Atlanta, it features Feb. 20 Richman, British Columbia, through Feb. 28 London International Collegiate Licensing Merchant Financial Group, located Lineapelle New York an expansive-—and growing—prod- Atlanta Shoe Market Association Winter Symposium uct mix, including contemporary, Feb. 28 near the garment center in downtown New York Online, through Feb. 4 Atlanta, through Feb. 22 L.A., offers non-recourse factoring, Moda ready-to-wear, young contemporary, Travelers Show Philadelphia Milano Unica social occasion, bridal, activewear, Feb. 21 Plymouth Meeting, Pa., through March 1 asset-based loans, inventory financ- New York Milan, through Feb. 4 resortwear, swim, lingerie, fashion ASD MRket Week, SourceDirect ing, purchase-order financing, letters New England Apparel Club Edmonton Footwear & Accessory Playtime New York of credit, and revolving lines of credit Signature Show jewelry, fine jewelry, shoes, hand- New York, through Feb. 23 at ASD Buying Market bags, and more showcased in per- Las Vegas, through March 3 against other tangible assets, such as Worchester, Mass. Edmonton, Alberta, through Feb. 5 Milano Micam commercial real estate, trademarks, Nova by DFO & Tranoi manent showrooms and temporary Milan, through Feb. 24 Store Point Fashion February Atlanta Apparel exhibition booths. Trend-driven juried Ausin, Texas, through March 3 and royalty income. Our local man- Shanghai Atlanta, through Feb. 5 Mipel temporary collections include Pre- agement team offers quick responses, O2 Virtual Show Milan, through Feb. 24 February TBA hands-on personalized service, and Online Feb. 3 mière (women’s premium high-end/ The One Milano-Mifur Mipap contemporary apparel, denim, and Milan, through Feb. 24 Association of Footwear+Apparel the flexibility to meet all our clients’ The Trends Show WWSRA Northwest Demo needs. Established in 1985, Merchant Phoenix accessories) and Resort (high-quality Canada Wenatchee, Wash., through Feb. 4 Toronto Financial Group has become a leader Virtual Liberty Fashion Fairs Las lifestyle apparel and accessories). Feb. 23 WWSRA Rocky Mountain Demo Atlanta Apparel presents five apparel Boston Collective in the industry, satisfying the needs Vegas Denver, through Feb. 4 Moda London, Fashion Together markets and three specialty markets: Boxboro, Mass. of growing businesses. Merchant Online Copenhagen International Fashion Virtual Forum World of Prom (prom, pageant, Online Cabana & Capsule Womens New York services the entire United States, with Fair (CIFF) shows—Raven, offices domestically in Los Angeles, Feb. 1 quinceañera, social occasion) each New York Runway, Kids, Shoes year and Vow | New World of Bridal Feb. 24 Chicago Collective Fort Lauderdale, and New York. www. Apparel Sourcing Paris Copenhagen, Denmark, through Feb. 5 merchantfinancial.com Paris, through Feb. 4 twice each year. www.AmericasMart. Filo Chicago Revolver Copenhagen com/apparel Milan, through Feb. 25 Avantex Paris, Leatherworld Paris International Fashion Trade Show Continued on page 12 Paris, through Feb. 4 Copenhagen, Denmark, through Feb. 5

Goodbye 2020. Hello 2021! , We think it’s safe to say we are all ready for a fresh new year to reset, to rebuild, and reconnect. We can’t wait to welcome you back safely in We re Better 2021 for an amazing new Market season. Mark your calendars today!

Together Future 2021 Dates February Atlanta Apparel SHOWROOMS: Tue, February 2 – Sat, February 6, 2021 TEMPORARIES: Wed, February 3 – Fri, February 5, 2021 April Atlanta Apparel SHOWROOMS: Tue, April 13 – Sat, April 17, 2021 TEMPORARIES: Wed, April 14 – Fri, April 16, 2021 June Atlanta Apparel SHOWROOMS: Wed, June 9 – Sat, June 12, 2021 TEMPORARIES: Wed, June 9 – Fri, June 11, 2021 August Atlanta Apparel SHOWROOMS: Tuesday, August 3 – Saturday, August 7, 2021 TEMPORARIES: Wednesday, August 4 – Friday, August 6, 2021 October Atlanta Apparel SHOWROOMS: Tuesday October 12 – Saturday, October 16, 2021 TEMPORARIES: Wednesday, October 13 – Friday, October 15, 2021

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APPARELNEWS.NET NOVEMBER 13, 2020 CALIFORNIA APPAREL NEWS 11 INTERNATIONAL TRADE-SHOW CALENDAR Apparel News Group Continued from page 11 March 5 March 11 Curve Los Angeles Aberdeen Fashion Week Ambiente India Manhattan Beach, Calif. Aberdeen, Scotland, through March 6 New Delhi, through March 13 Première Classe rooms42 751945-2020 Deerfield Children’s Show White Oak Commercial Finance, LLC Paris, through March 8 Tokyo, through March 13 Deerfield, Ill. Seventy-five years of news, (WOCF), formerly Capital Business fashion and information Designers and Agents NY Gallery Shoes & Fashion, New York Credit/Capital Factors, is a global fi- Showroom Concepts March 12 nancial products and services com- Indianapolis Children’s Show Düsseldorf, Germany, through March 9 Kornit Digital is the leading provider Western Imprint Canada Show Indianapolis pany providing credit facilities to for digital textile printing solutions. Calgary, Alberta, through March 13 CEO/PUBLISHER middle-market companies between March 6 Kornit’s innovative printing technology Londonedge March 14 TERRY MARTINEZ London $1 million and $30 million. WOCF’s I.L.M. International Leather enables businesses to succeed in solutions include asset-based MAGIC, Children’s Club, Micam Goods Fair web-to-print, on-demand, and mass Travelers Show Pittsburgh lending, full-service factoring, Offenbach, Germany, through March 8 customization concepts. We offer a Moon Township, Pa., through March 15 MANAGING EDITOR Americas, Pooltradeshow, invoice discounting, supply-chain DOROTHY CROUCH Project, Project Womens, complete line of direct-to-garment National Bridal Market Chicago financing, inventory financing, March 7 printing solutions that range from Chicago, through March 16 RETAIL EDITOR Sourcing at MAGIC, WWDMAGIC ANDREW ASCH Las Vegas U.S. import/export financing, trade Travelers Show Baltimore commercial to mass production level. Northstar Fashion Exhibitors credit-risk management, account- Baltimore, through March 8 Offices in Europe, Asia, and North St. Paul, Minn., through March 16 CONTRIBUTORS Metro-Michigan Show VOLKER CORELL Livonia, Mich. receivables management, and cred- Gallery Shoes & Fashion America. For more information, call it and collections support. WOCF Düsseldorf, Germany, through March 9 Isaiah Jackson at (201) 608-5750. March 23 KEVAN HALL Midwest Gift & Lifestyle Show TIM REGAS is an affiliate of White Oak Global Des Plaines, Ill. CMC Uploaded—LA Market [email protected]. www.Kornit. Dallas Apparel & Accessories ROXY STARR Advisors, LLC, and its institutional Market Northern Michigan Show com NICK VERREOS clients. www.whiteoaksf.com Dallas, through March 26 Gaylord, Mich. WEB PRODUCTION Edition Dallas Total Home & Gift Market MORGAN WESSLER OffPrice Dallas, through March 26 Las Vegas VegasEdge Online, through March 10 CREATIVE MARKETING DIRECTOR Première Vision Paris Las Vegas LA Kids’ Market March 24 LOUISE DAMBERG Paris Woman New York Los Angeles, through March 10 Fashion Industry Gallery (FIG) DIRECTOR OF SALES AND MARKETING Project NY, MARket, The Tents, New York LA Market Week TERRY MARTINEZ Woman Paris Los Angeles, through March 10 Fall 1 The Foundry, DenimRoom, Dallas, through March 26 SENIOR ACCOUNT EXECUTIVE ProjectSole, Brits in NY Paris Goodman Capital Finance is one of the AMY VALENCIA New York oldest privately held factoring com- March 8 ACCOUNT EXECUTIVE SMOTA Miami March 1 panies in the US, Goodman Capital Designers and Agents L.A. LYNNE KASCH Fort Lauderdale, Fla. MosShoes Finance, now in their 48th year of Los Angeles, through March 10 BUSINESS DEVELOPMENT Super Moscow, through March 3 operation, provides recourse and non- Sports Achat Winter MOLLY RHODES Milan East China Fair Shanghai recourse invoice factoring as well as Lyon, France, through March 10 ADMINISTRATIVE ASSISTANTS Surtex Shanghai, through March 4 asset-based lending facilities for busi- CHRIS MARTIN, RACHEL MARTINEZ New York Russian Textile Week: nesses with monthly sales volumes of March 9 November 2020 Part I $50,000 to $10 million. Services in- SALES ASSISTANT The NBM Show Inlegmash, Legpromforum, Make It British (Meet the WESLEY IN Santa Clara, Calif. Interfabric, Industry Conference clude invoice and cash posting, credit Manufacturer) CLASSIFIED ACCOUNT EXECUTIVE Moscow, through March 4 and collection service, and cash London, through March 10 What have we Tranoï Week Trade Show JEFFERY YOUNGER Paris Paris Fashion Week Women advances on invoices upon shipment. Spinexpo Shanghai learned about producing PRODUCTION MANAGER Paris, through March 9 Due to Goodman’s relatively small Shanghai, through March 11 virtual KENDALL IN size and centralized-management FESPA Global Print Expo trade shows March 2 and safely FINANCE philosophy, its clients often deal Amsterdam, through March 12 returning to WWSRA Northern Post Show directly with company management/ Sportswear Pro onsite events? DAVID MARTINEZ Reno, Nev., through March 4 ownership. Its size also enables it to Madrid, through March 12 International trade-show PUBLISHED BY Spring Seasons Fashion, provide flexible arrangements and calendar Trina Turk TLM PUBLISHING INC. Holiday 2020 Jewellery and Accessories Fair quick decisions. Goodman Capital March 10 Photo: Wadley Republic Business Credit is an Hong Kong, through March 5 Finance now operates as a division of Project Tokyo APPAREL NEWS GROUP independently owned commercial Independent Bank (Memphis, Tenn.), Tokyo, through March 11 Publishers of: finance company headquartered in March 3 California Apparel News which has routinely been recognized Chic—China International Waterwear New Orleans with regional offices in Travelers Show Ocean City as one of the Southeast’s highest- Fashion Fair All show dates are verified prior Chicago, Houston, Nashville, and Ocean City, Md., through March 4 rated independent banks in terms of Shanghai, through March 12 to publication but are subject to EXECUTIVE OFFICE Minneapolis. Offering factoring, non- Spring Mini Market Atlanta customer approval ratings and capital Intertextile Shanghai Apparel change. Highlights are provided The New Mart 127 E. Ninth St., Suite 806 recourse factoring, and ABL, with Apparel soundness. Goodman’s capital struc- Fabrics as a free service to our advertis- seasonal over-advances, we focus on Atlanta, through March 5 ture and access to low-cost capital Shanghai, through March 12 Los Angeles, CA 90015 tailoring finance solutions to fit our provide them with a notable advan- Jumble Tokyo ers. We regret that we cannot (213) 627-3737 clients’ needs. At Republic, we are March 4 tage in offering low-cost solutions Tokyo, through March 12 be responsible for any errors or www.apparelnews.net [email protected] proud of our can-do, flexible attitude Trends The Apparel Show to its many current and prospective Yarn Expo Shanghai omissions within the International and our emphasis on responsive- Edmonton, Alberta, through March 7 clients. www.goodmancf.com Shanghai, through March 12 Trade-Show Calendar. ness. www.republicbc.com Printed in the U.S.A.

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12 CALIFORNIA APPAREL NEWS NOVEMBER 13, 2020 APPARELNEWS.NET NEWS Trinidad3 Drops Holiday 2020 Collection on Veterans Day Following the well-received collection of New American Selvedge jeans that it launched on July 4 through a partnership with Louisiana textile maker Vidalia Mills, Los Angeles– made denim label Trinidad3 is once again nodding to the roots of its founder, former United States Marine Corps sergeant Trini- dad Garcia III, by incorporating love for the men and women who serve the country. Its Holiday 2020 collection, the largest in the brand’s history, launched on Veterans Day, Nov. 11, along with news of celebrity ambas- sadors and partnerships with retailers. “We’re so grateful to be able to show why we’re doing this and even more so now with the addition of more-comfortable and athletic stretch styles going out the door faster than we can craft them! It’s pretty crazy, to be honest,” IDRIS ERBA Garcia III said. “Add on our holiday-only jack- Former Green Beret and Seattle Seahawks player Nate Boyer in Trinindad3’s largest ets and the upcoming collaborations with “Ma- collection to date. yans” on FX star Vincent Vargas’ Beteran.com Working Capital Solutions and the chance to debut on Nordstrom.com this season, I cannot wait to see what the rest of this season holds.” vintage-wash selvedge. Another facet of the Tailored for your business After debuting its Fall 2020 collection at collection is its more-sustainable approach to the Dallas Market Center in August, Trini- denim production, as Trinidad3 applies les- dad3 built off the momentum from the show. sons Garcia III learned during his time spent New York Charlotte London Joe Lafko, Trinidad3’s managing partner and serving in the armed forces. a USMC veteran, was touched by the enthu- “It’s something we’ve heard talked a lot Los Angeles Chicago Glasgow siasm of retailers to work with the brand, as about, so we felt it was time to show just how San Franciso Washingon D.C Sydney its goods sold out at one point as demand sky- we’re able to achieve it with aligned sourc- rocketed. ing, minimal waste and a consolidated supply “It’s been pretty humbling and exciting to chain,” Garcia III explained. “We had a gen- see retailers grasp on to our mission of sup- eral rule while I was on active duty and that porting our vets and run with it,” Lafko said. was, ‘Leave everywhere you go better than Whiteoaksf.com/commercialfinance “Now, more than ever, I am glad they’ve had it was before you got there,’ and I feel this [email protected] the chance to have something special and ex- is carrying over to our design and production clusive to be able to offer their customers.” process. It also reminds us of how sustaining The collection includes jeans and T-shirts the lives of our veterans is a pillar of our own in new colors for Holiday, in addition to the mission in sustainability as the human ele- new Luke Mother Trucker Jacket, available in ment shouldn’t be ignored.” black-rinse, steel-wash, raw, dark-wash and —Dorothy Crouch

FREIGHT AND LOGISTICS Moving Toward Greener Freight and Logistics, Flexport Seeks to Offset Carbon

For technology-focused freight forwarder Flexport, creating a more streamlined ap- proach to global trade has been the compa- ny’s goal since the introduction of its cloud software and data-analytics platform in 2013. While the San Francisco–headquartered com- pany has often been part of the discussion re- garding how to clean up cargo to benefit the environment, it recently announced new steps it will be taking to offset carbon emissions by implementing Stripe Climate, a tool that al- FLEXPORT Flexport is working with Stripe Climate to lows online businesses to dedicate financial support its carbon-removal technologies. support to CO2-removal technologies. Developed by the economic-infrastructure technology company Stripe Climate, the over pre-industrial levels, Flexport will com- technology is available to the firm’s clients, mit a portion of its revenue to support the de- 25 of whom during beta testing have con- velopment of carbon-removal technologies, tributed hundreds of thousands of dollars per which are often overlooked in terms of fund- year to carbon removal, according to a state- ing. One hundred percent of the contribu- ment from the brand, which is also based in tions toward Stripe Climate will be dedicated San Francisco. to carbon-removal technologies, and, for its Whelton City Council presents “As 90 percent of the goods we buy, eat, part, Stripe is not charging fees on the funds wear and consume are shipped across the sea, that are dedicated to the initiative, which the shipping is a significant part of this problem,” company hopes will ease the process for its NOT JUST FOR SHOW Susy Schöneberg, Flexport’s vice president partners to support the cleanup and protection of impact and general manager, said in a of the planet. statement. “In fact, if the shipping industry “Many of our users have told us they want www.agendashow.com were a country, it would be the world’s sixth- to take climate action but don’t because figur- largest polluter of greenhouse gases. Left ing out what to do can be time-intensive and FEBRUARY 17-18, 2021 unaddressed, emissions from the shipping in- complicated,” Nan Ransohoff, head of cli- CAESARS PALACE LAS VEGAS dustry will increase four times over the next mate at Stripe, said in a press release. “Stripe 30 years.” Climate makes it easy for businesses of any In an effort to help limit the increase of the size to help tackle climate change by funding planet’s temperature to 1.5 degrees Celsius frontier carbon removal.”—D.C.

APPARELNEWS.NET NOVEMBER 13, 2020 CALIFORNIA APPAREL NEWS 13

01-2,4,13-cover-denim.indd 13 11/12/20 6:27 PM TECHNOLOGY 3DLOOK 3DLook’s new 3D Body Scanning Lab is adding more body-scanning data to provide even more sizing accuracy. Currently, 3DLook’s technology can collect more than 70 measurements of a consumer’s body. 3DLook Pumps Up Digital Body-Measuring Technology

By Andrew Asch Retail Editor

After winning a fashion-technology enter the competition’s final heat. There, prize in 2019 from the luxury conglomerate Vadim Rogovskiy, 3DLook’s chief execu- LVMH, the parent company of Louis Vuit- tive officer, pitched his company’s services ton, 3DLook, headquartered in San Mateo, and vision to an LVMH delegation that in- Calif., intends to take its digital body-mea- cluded Bernard Arnault, chairman and CEO suring technology a step further. of LVMH, and Ian Rogers, who serves as The company unveiled its 3D Body Scan- LVMH’s chief digital officer. ning Lab on Nov. 9. The new lab is in the LVMH presented 3DLook with its Inno- company’s research-and-development of- vation Award because the luxury conglom- fices in Odessa, the third largest city in the erate thought that the technology company’s Eastern European country of Ukraine. product would offer brands, retailers and e- The new scanning lab will add more body- commerce businesses the ability to provide scanning data and deepen the company’s “hyper-personalized customer experiences commitment to provide more-accurate sizing across all channels,” an LVMH statement Get Inspired! information for apparel companies. It will said. The award’s recognition included of- help make a more efficient and sustainable fers of development counseling from the industry, said Whitney Cathcart, 3DLook’s LVMH staff. Hundreds of Stocked co-founder and chief strategy officer. “We’ll Also in 2019, 3DLook was presented with Novelty Knits, improve the algorithm and improve the qual- the Retail Digital Transformation Grand Wovens, Linings ity of data,” Cathcart said of 3DLook’s new Challenge Award, which was cosponsored and More! research-and-development tool. by the IEEE Standards Association, an But 3DLook’s focus will remain the electronics-engineering nonprofit based near same from when it started in 2016. It aims Rutgers University in New Jersey. One Roll Minimum. to enable consumers to have better fit ex- Ultimately, a more-precise knowledge of periences shopping online or at a physical sizing will help an apparel industry offer bet- www.cinergytextiles.com store, Cathcart said. 3DLook’s patented ter fits, which means less returns to retailers Tel: 213-748-4400 mobile-scanning technology uses 3D sta- and fewer clothing items tossed into landfills, [email protected] tistical modeling and artificial-intelligence Cathcart said. The company’s software also computing tools such as neural networks will help support a market that is increasingly and computer vision to generate three- interested in personalizing product and mak- dimensional models in about 30 seconds. ing clothes for a wider group of body types. Operating 3DLook’s software starts with “We’ve seen hashtags such as ‘#AllBod- Get into the next issue a smart phone. A user takes two photo- ies,’” Cathcart said. “There’s been a much graphs of a fashion shopper against any greater acceleration into customization and background and then the photographs are personalization.” TRADE SHOW uploaded into the 3DLook software, which A trend toward digital measuring started collects more than 70 measurements of the more than five years ago, when mostly made- consumer’s body. to-measure suiting companies introduced SPECIAL SECTION The service has gained clients such as technology where measurements would be the direct-to-consumer brand 1822 Denim. taken digitally, not by a human tailor. Tanya Zrebiec, vice president of strategy and 3DLook has also been fundraising and, Coming Soon innovation at the A3 Apparel Group, parent on July 20, it announced that it had raised $1 of 1822 Denim, said that 3DLook’s technol- million in a pre–Series A round of funding,

November 2020 Part I ogy has helped sales. which was led by ICU Ventures, a Kiev, “We have a 6.3 percent conversion rate Ukraine–based venture-capital firm. Since What have we after using the 3DLook’s widget. Now 2016, 3DLook has raised a total of $4.2 mil- learned about producing virtual we’re gathering more sizing data from cus- lion from Boost VC, a technology startup trade shows and safely tomers so that we can move forward with based in San Mateo, Calif., as well as from returning to CALL NOW FOR INFORMATION onsite events? 3D patterning and customization,” she said other venture-capital firms such as 500 Start- International in a statement. ups, U Ventures and Natalia Vodianova, a trade-show TERRY MARTINEZ calendar Trina Turk Holiday 2020 Photo: Wadley In May 2019, 3DLook was awarded the supermodel and philanthropist. The company (213) 627-3737 X213 LVMH Innovation Award. It beat out 900 plans to raise a Series A round of funding in applicants and more than 30 finalists to 2021. ●

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