India Online 2007
Online Info Search- English
India Online 2007
Online Info Search- English Report
India Online 2007
© copyright JuxtConsult
Online Info Search- English
India Online 2007
Table of contents
India Online 2007 ...... 1 India Online 2007 Reports...... 3 Methodology...... 5 Executive Summary ...... 10
Key Findings ...... 12
Detailed Findings: Reading the Graphs & Tables...... 24 Popularity of the Activity ...... 26 Demographic Profile ...... 29 Socio-Economic Profile ...... 36 Economic Profile...... 41 Net Usage Status...... 47 Net Usage Dynamics...... 53 Preferred Net Activities ...... 64 Most Used Websites ...... 82 Most Used Offline Media Brands...... 105 Offline Brands Recalled ...... 109
Segment Wise Detailed Tables ...... 110
Appendix ...... 168
Online Info Search- English
India Online 2007
India Online 2007
The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage.
Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting.
There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey.
The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get elsewhere:
X Highly credible latest estimate of internet using population in urban India X Key insights on various aspects of internet usage in India X An understanding of online Indians as 'consumers' and not just as faceless net users X How to reach these online consumers on the net, as well as through the offline mediums X Preferred 'user shares' of key online brands in 21 different online activity categories
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India Online 2007 Reports
Main Report X Overall Status and Usage of Internet in India
User Segment Supplementary Reports X Women on the net X Youth on the net (teenagers and young adults) X Net users by their socio-economic (SEC) profile X Students on the net X Corporate employees on the net X IT professionals on the net X Heavy Online Spenders on the net X Bloggers on the net X Car owners on the net X Two-wheeler owners on the net X Mobile phone owners on the net X Credit card owners on the net X Net users by place of access (homes, place of work, cyber cafes) X Net users by type of connection (broadband, dial-up) X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) X Net users by town market size (metros, urban uptowns, emerging towns, others) X Net users as financial investors X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5 websites)
X Online shopping X Emailing X Job search X Matrimony X Info search - English X Info Search - Local language X Online travel X Social networking/communities X Friendship / dating X Online news X Financial info/news X Online share trading X Cinema content X Sports content X Online music X Online games X Online real estate 3 Online Info Search- English
X Mobile content download X Astrology X Online learning/education
Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.
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Methodology
In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of socio- economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India.
Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.
The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).
The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 5 Online Info Search- English
individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class Delhi 10 lakh + 401 Kanpur (UP) 10 lakh + 297 Ludhiana (Pun) 10 lakh + 302 10 lakh + Patna (Bih) 10 lakh + 303 North Allahabad (UP) 5 lakh – 10 lakh 298 Ajmer (UP) 1 lakh – 5 lakh 314 Bhadohi (UP) 50 K – 1 lakh 299 Muradnagar (UP) 50 K – 1 lakh 300 Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh Mumbai (Mah) 10 lakh + 399 Ahmedabad (Guj) 10 lakh + 404 Pune (Mah) 10 lakh + 300 Rajkot (Guj) 5 lakh - 10 lakh 301 West Dewas (MP) 1 lakh - 5 lakh 303 Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh Mhowgaon (MP) 20 K - 50 K 296 Katol (Mah) 20 K - 50 K 276 Kolkata (WB) 10 lakh + 398 Guwahati (Ass) 5 lakh – 10 lakh 299 East Bhubneshwar (Ori) 5 lakh – 10 lakh 303 Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh Bhatapara (Chat) 50 K – 1 lakh 252 Champa (Chat) 20 K – 50 K 292 Chennai (TN) 10 lakh + 407 Bangalore (Kar) 10 lakh + 406 Hyderabad (AP) 10 lakh + 410 South Mysore (Kar) 5 lakh – 10 lakh 329 20 K - 50 K Kozhikode (Ker) 1 lakh – 5 lakh 300
Nellore (AP) 1 lakh – 5 lakh 300 Cheruvannur (Ker) 50 K – 1 lakh 294 Edapaddi (TN) 20 K – 50 K 305 Total (31) - - 10,002 Total (31)
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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent.
The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.
The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals.
The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.
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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.
X In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.
The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.
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Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.
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Executive Summary
Nearly 3-in-5 internet users are info searchers while every third is a local language info searcher. More than half of the online urban Indians (58%) conduct info search online using a search engine, be it in English or in a local language. At this level of usage, the activity establishes itself among the ‘mainline’ online activities and is among the top 10 online activities with online urban Indians.
Of the two, English info search is the larger segment and has grown from 50% last year to a healthy 56% this year. Local language info searchers comprise 28% of internet users. However, only 3% of these info searchers are ‘exclusive’ local language searchers. The balance 25% also conduct English info search.
In terms of numbers, roughly 14.1 million urban Indian netizens today are English info searchers and about 6.9 million are local language info searchers.
The demographic profile of info searchers as a group differs ‘subtly’ from general internet users. Info searchers are largely male but marginally younger in age than the regular net users. They come marginally more from southern India and reside more in the metros. Info searchers also show better socio- economic profiles and are a bit more affluent with relatively higher monthly family income and asset ownership levels.
Local language info searchers are broadly similar but are even younger, have a marginally higher male and southern skew and are not as affluent as English info searchers.
Info searchers are clearly more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users. The internet usage experience of info search users is distinctly higher. Not only is their internet usage ‘heavier’ (in terms of duration as well as frequency of use) but their ‘depth’ of use is also significantly more. They use the internet for many more activities (across personal, professional and e- commerce related activities) including blogging, have more number of email accounts, download more material and are more inclined to join online communities.
Interestingly, the above behaviour is even more pronounced among the local language info searchers.
Info searchers make better online consumers. Info searchers are generally more receptive to all types of online marketing stimuli. They also buy online noticeably more - 50% of them have ever bought online compared to 43% among all internet users.
3-in-4 info searchers use Google. Google commands the lion’s share of the info search segment at 75% for English language search and 74% for local language search. The next in line - Yahoo at 10% for English info search, and Manoramanonline and Guruji at 2% each for local language info search, are far too behind to pose any real competition or threat to Google.
Wikipedia info searchers, followed by Google ones, show the most ‘premium’ socio-economic profiles and are the most ‘savvy’ net users. Given 10 India Online 2007
the predominance of Google in the overall segment (three-fourth of all info searchers being Google users), the overall profile and preferences of info searchers mirror that of Google info searchers. However, the demographic and net usage profiles of Yahoo, Rediff and Wikipedia info searchers are quite distinct.
On the whole, Google continues to be near ‘synonymous’ with online info search in both English as well as local language info search, and has strengthened its position in terms of mind-share since last year. Wikipedia, though also getting the most premium and net savvy users, is still to gather ‘user mass’ and can at best be classified as a ‘niche’ player in the Indian online English info search market.
Yahoo and Rediff info searchers stand out for the high loyalty they show towards their respective websites in undertaking most of the online activities - even for activities as distinct as matrimonial search, job search, travel booking and online shopping.
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Key Findings
Nearly 3-in-5 internet users are info searchers while every third is a local language info searcher More than half of the online urban Indians (58%) conduct information search online using a search engine, whether in English or local language. At this level of usage, the activity establishes itself among the ‘mainline’ online activities.
In number terms, over 14.5 million online urban Indians search info online using a search engine, making it among the top 10 popular online activities with online urban Indians.
Not unexpectedly, of the two, English info search is the larger segment and has grown from 50% last year to a healthy 56% this year. Local language info searchers comprise 28% of internet users (6.9 million).
Table 2: Popularity of various internet activities
% All Internet Rank Activity In millions Users 1 Emailing 95% 24.0 2 Job Search 73% 18.4 3 Instant messaging 62% 15.6 4 Check news 61% 15.4 5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check Sports 57% 14.4 8 E-greetings 57% 14.4 9 Online Games 54% 13.7 10 Dating/Friendship 51% 12.9
Info search - English search engines 56% 14.0 Info search - Local language search engines 28% 6.9 Info search - All search engines 58% 14.5
Interestingly, only 3% of these info searchers exclusively search in local languages. The balance 25% conducts both local languages as well as English info search.
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Graph 1: Overlap between English & Local language info search using a search engine
English Info Search - 56% Local Language Info Search - 28%
English Info Search Local language Info 25% Only 31% Search Only 3%
In terms of numbers, roughly 14.1 million urban Indian netizens today are English info searchers and about 6.9 million are local language info searchers.
The demographic profile of info searchers as a group differs subtly from general internet users English info searchers are marginally younger (44% belong to 13-24 year age band compared to 42% among all internet users) and a slightly higher proportion of them are male (84%). They come marginally more from Southern India (43% versus 40% among all internet users) and reside in Metros marginally more (39% versus 37% among all internet users).
In terms of affluence level, this group is a bit more affluent which gets reflected in their SEC distribution (29% SEC A versus 24% among all internet users) and also in their monthly family income and asset ownership levels.
Local language info searchers are broadly similar but are even younger (47% are 13-24 years old), have a marginally higher share of males (86%), a Southern skew (44%), are more from IT/Software background, but not as affluent as all English info searchers.
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Table 3: Comparison of English and Local language info searchers on key demographic and socio-economic parameters
English Search Local Language All Internet Attribute Users Search Users Users
Sample Base 7,874 3,853 25,060 Male users 84% 86% 82% Users below 25 years age groups 44% 47% 42% From metro city markets 39% 37% 37% Users from southern region 43% 44% 40% User prefer to read in English 45% 41% 41%
User from SEC ‘A’ and ‘B’ 60% 56% 56% Employed user 62% 62% 62% Users from a ‘techie’ background 21% 26% 18% User is chief wage earner of the HH 46% 45% 47%
Rs.30,000+ family income 26% 23% 23% Car ownership in the HH 32% 27% 28% Credit card ownership in the HH 40% 36% 35% Computer/laptop owned in the HH 74% 70% 67%
Other key points related to the socio-economic profile of English info searchers are:
X A relatively higher proportion of info searchers have graduated from professional streams (30% vis-à-vis 25% among all internet users)
X IT/ Software are relatively more common functional fields among info searchers (21%), especially among local language info searchers (26%)
X Ownership of computer/laptop is also higher among info searchers (74% vis- à-vis 67% among all internet users)
X Penetration of most household and financial assets is relatively higher among English info searchers
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Table 4: Ownership of key household and financial assets among English and Local language info searchers
Asset English Search Users Local Language Search Users All Internet Users Sample Base 7,874 3,853 25,060 Home 60% 58% 58% Color TV 94% 93% 92% Mobile Phone 91% 91% 90% Fridge 78% 75% 75% Washing Machine 27% 23% 24% Microwave 27% 25% 25% Air Conditioner Bank Account 84% 82% 82% Life Insurance 64% 61% 61% Medical Insurance/CGHS 35% 32% 33% Debit Card 59% 57% 52% Fixed Deposits 37% 34% 34% Mutual Funds 25% 22% 22% Shares of Companies 23% 20% 20%
Info searchers are clearly more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users The internet experience of English info search users is distinctly higher – while 72% of them have been online for at least 2 years this figure drops to 63% among all internet users.
Their internet usage is slightly heavier both in terms of duration as well as frequency of use. For instance, 86% info searchers go online at least once daily from home and 27% are heavy internet users from home compared to 84% and 22% respectively among all internet users. In fact, info searchers are heavier users per se` be it from office, from home, during weekends or during weekdays.
At the same time, local language info searchers are relatively ‘heavier’ users of internet than the English info searchers. Further, they access the net relatively more form office and cyber cafes and relatively less from home as compared to the English info searchers.
Table 5: Comparison of English and Local language info searchers on key net usage behavior attributes
English Local Language All Internet Attributes Search Users Search Users Users Sample Base 7,874 3,853 25,060 2 years+ of net usage experience 72% 71% 63% Users accessing the net from home 66% 62% 59% Users accessing the net from office 78% 81% 78% Users accessing the net from cyber cafe 50% 52% 47% Broadband connection at home 70% 69% 68% Users accessing net daily from home 86% 87% 84% Users accessing net daily from office 87% 89% 86% Heavy users (2 hrs+/day) from home 27% 31% 22% Heavy users (2 hrs+/day) from office 33% 36% 29%
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Other salient points regarding internet access dynamics of this segment are:
X Home access is relatively more common among info searchers (66% versus 59% among all internet users)
X Broadband connections are marginally more prevalent among this segment (70% at home, 64% at office versus 68%, 61% respectively among all internet users)
X Proportion of users who claim to be online ‘throughout the day’ is somewhat higher for info searchers (21% from home, 34% from office compared to 18%, 29% respectively among all internet users)
X Internet related problems are more visible among info searchers with a relatively higher incidence of complaints across all types of problems. Of these - spam/junk mail, virus/spyware and unsolicited ads/pop-ups are noticeably more pronounced issues for this segment
The 'depth' of internet use of info searchers is also significantly richer. They use the internet for many more activities (across personal, professional and e- commerce related activities), download more material, participate in blogs more, and even have more number of email accounts (3.2 email accounts on average among info searchers, 3.4 among local language info searchers and 3.0 among all internet users).
Interestingly, the above behavior is even more pronounced among local language info searchers than among the English info searchers.
The activities that info searchers, whether English or local language ones, undertake relatively more than the overall net users are highly similar. These activities largely fall in the domain of social interactivity, online entertainment, and info search, especially related to financial world, real estate and news. Interestingly, the local language info searchers show higher usage proportions of almost all these activities than the English info searchers.
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Table 6: Popular online activities English and Local language info searchers undertake relatively more (Top 15)
% All % English % Local % Local Language % English Internet Searchers Language Searchers Online Activity Searchers Users Undertaking Searchers Undertaking Undertaking Undertaking Relatively More Undertaking Relatively More
Sample Base 14,253 7,874 3,853 Social networking / communities 44% 68% 24% 77% 33% Check financial info 45% 67% 22% 78% 33% Check real estate info 37% 57% 21% 70% 34% Educational / Learning material 48% 68% 21% 78% 31% Check news 61% 81% 20% 88% 27% Instant messaging 62% 81% 20% 89% 27% Mobile contents (ring tones, games, etc) 50% 68% 19% 83% 33% Online games 54% 73% 19% 84% 30% Dating/Friendship 51% 70% 19% 82% 31% Astrology 46% 64% 18% 76% 30% Check sports 57% 75% 18% 85% 28% Music 60% 77% 17% 88% 28% Matrimonial search 48% 65% 17% 79% 31% Job search 73% 83% 9% 91% 17% E-greetings 57% 63% 6% 65% 8%
The inclination to join online communities is also higher among info searchers - whereas 41% of all internet users are members of online communities this increases to 47% and 51% among English info searchers and local language info searchers respectively.
Info searchers are noticeably more responsive to online marketing stimuli If 73% of internet users have responded to at least one online marketing stimulus in the past, this increases to 78% among info searchers. In fact, info searchers are generally more receptive to all types of online marketing stimuli.
Info searchers of both English and local languages also buy online noticeably more - 50% of each has ever bought online compared to 43% among all internet users.
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Table 7: Response to online marketing stimuli and online buying behavior of English and Local language info searchers
English Search Local Language All Internet
Users Search Users Users Sample Base 6,456 3,153 10,888
Response to online marketing stimulus
Participated in an online contest 50% 49% 43% Clicked a banner ad 52% 51% 47% Clicked a sponsored search ad 43% 43% 37% Clicked a product/service e-mailer 17% 19% 14%
Online Buying
Online buyers 50% 50% 43% Bid/Bought in an online auction 26% 27% 23%
3-in-4 info searchers use Google, whether for English or local language search Google commands the lion’s share of the info search segment at 75% for English language search and 74% for local language search. The next in line - Yahoo at 10% for English and Manoramanonline and Guruji at 2% each for local language search - pose little competition to Google.
Table 8: Preferred website for English info search
Website All English Search Google 75% Yahoo 10% Rediff 2% Wikipedia 1% Dictionary 1% MSN 1% Indiatimes 0.5% BBC 0.5% Sify 0.4% Timesofindi 0.3% Altavista 0.3% Others 8.0%
Table 9: Preferred websites for Local language info search
Website All Local Language Google 74% Manoramaonline 2% Guruji 2% Webduniya 1% Kerala 1% Khoj 1% Eenadu 1% Webulagam 1% MSN 1% Chennaionline 1% Jagran 1% Others 14% 18 India Online 2007
Wikipedia info searchers, followed by Google ones, show the most ‘premium’ socio-economic profiles and are the most ‘savvy’ net users Given the predominance of Google in the overall segment, it is no surprise that the overall profile and preferences of info searchers mirror that of info searchers who prefer Google.
However, the demographic profiles of Yahoo, Rediff and Wikipedia info searchers are quite distinct:
X Wikipedia search users are much younger in age, show much higher women representation and come relatively more from metros. In comparison, Rediff ones are the most mature in age, come the least from metros and show the highest male skew
X Google info searchers show the best relative SEC profile and are relatively the most comfortable reading in English. However, Rediff ones are the most employed and heads of their households
X While Google ones show the best income profiles, Wikipedia ones show equally high car and credit card ownerships. Google and Wikipedia users show the highest relative ownerships of most household and financial assets
Table 10: Comparative evaluation of the Top 4 English info search websites on selected demographic attributes
Attribute Google Yahoo Rediff Wikipedia
Sample Base 5,913 756 102 181
User Profile Attributes
Male users 85% 83% 80% 68% Users below 25 years age groups 44% 44% 31% 59% From metro city markets 40% 36% 32% 41%
User prefer to read in English 48% 37% 35% 41% User from SEC ‘A’ and ‘B’ 62% 55% 58% 62% Employed user 62% 54% 70% 49% User is chief wage earner of the HH 45% 46% 51% 44% Users from a ‘techie’ background 24% 8% 12% 33%
Rs.30,000+ family income 29% 21% 15% 21% Car ownership in the HH 34% 33% 18% 34% Credit card ownership in the HH 41% 36% 32% 51% Computer/laptop owned in the HH 77% 72% 53% 81%
X Wikipedia info searchers come relatively the most from ‘tech’ backgrounds (33%) and show the highest relative ownership of computer/laptops (81%). Yahoo ones are the least ‘techies’ at just 8%
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X Wikipedia search users show a very high ‘south’ regional skew (69%). Users of the other 3 search engines show more ‘average’ regional distribution of their users
Graph 2: Region wise distribution of English info searchers
Current Year North East South West
69% 70% 60% 44% 50% 41% 43% 39% 40% 29% 26% 30% 22% 25% 22% 20% 24% 21% 13% 13% 20% 11% 14% 11% 10% 10% 4%
0%
Google Yahoo Rediff Wikipedia ASU
* ASU – All (English) Search Users
In terms of internet usage behavior too, Google and Wikipedia info searchers stand out from the rest:
X Wikipedia info searchers are the most experienced (79% have over 2 years of internet experience), access the internet from more places, display the highest incidence of home access (74%), have relatively higher proportion of heavy users from office (53%) and more among them claim to be online ‘throughout the day’
X Google users follow Wikipedia users in terms of experience levels (74% have internet experience of 2 years or more), are relatively heavy net users from home (28%) as well as from office (34%)
X Rediff info searchers the least experienced net users (only 58% have 2 years or more of internet usage experience) and are also the lightest users of internet from home (only 20% use the net for more than 2 hours a day from home)
X Membership of online communities is highest among Wikipedia info searchers at 69%. The next highest, 49%, is among Google info searchers
X Response to online marketing stimuli is also higher among Wikipedia info searchers, followed by Google info searchers, especially for banner ads, online contests and sponsored search ads
X Online buying is also relatively the highest among the Wikipedia info searchers (54%), followed closely by Google info searchers (52%)
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Table 11: Comparative evaluation of the Top 4 English info search websites on selected net usage behavior attributes
Attribute Google Yahoo Rediff Wikipedia
Sample Base 5,913 756 102 181
Net Usage Behavior Attributes
2 years+ of net usage experience 74% 64% 58% 79% Users accessing the net from home 68% 67% 45% 74% Users accessing the net from office 78% 76% 85% 79% Users accessing the net from cyber cafe 51% 47% 47% 57% Broadband connection at home 70% 74% 63% 68% Users accessing net daily from home 86% 85% 82% 88% Heavy users (2 hrs+/day) from home 28% 27% 20% 25% Average no. of email ids owned 3.3 3.1 2.7 3.8
Users clicked a banner ad 53% 46% 45% 61% Users buying online 52% 43% 41% 54% Users undertaking net banking 37% 32% 30% 39% Users booking air tickets online 27% 27% 23% 32% Complain about unsolicited ads/pop-ups 54% 41% 34% 56% Participate in blogging 36% 37% 35% 42% Members of an online community 49% 46% 34% 69%
X However, in terms of kind of online activities pursued by these different info searchers, expectedly, it is the info searchers of the generic portals Rediff and Yahoo who undertake most of specific communication and social interactivity activities, and specific content checking activities more – instant messaging/chatting, dating/friendship and matrimonial search, social networking, job search, checking news, sports, astrology, heath & lifestyle content, financial info and real estate info
X Google ones search for work and profession related info the most. They also undertake professional networking relatively the most, and check travel and product info online more than the others
X The activities that are relatively more popular among Wikipedia info searchers are - chatting, e-greetings, screen savers/wall papers, sharing pictures, movies/ cinema content, hobby related info search, blogging, etc. Wikipedia info searchers undertake most of the e-commerce related activities relatively the most – net banking, online ticket booking and bill payment and net telephony
Google leads over Yahoo in terms of top-of-mind salience as well as overall usage Google is the most top of mind recalled website of all among English info searchers at 32%. Yahoo follows at 28%. Interestingly, Google is more salient among Wikipedia info searchers (52%) than among Google searchers themselves (36%). However, Yahoo and Rediff info searchers recall their own respective websites more.
21 Online Info Search- English
In terms of actual usage, a similar picture emerges. While Google leads overall (32%), its lead is highest among Wikipedia info searchers (59%) and not too high among its own info searchers (35%). On the other hand, Yahoo and Rediff info searchers again support their own respective websites even in terms of usage.
The other interesting observation is that Rediff and Yahoo info searchers usually show high loyalty for their respective websites for undertaking most online activities – even for activities as distinct as matrimonial search, job search, travel booking and online shopping. On the other hand, Google and Wikipedia info searchers largely use niche sites catering to specific online needs and thus seem to be more ‘evolved’ netizens.
Some other highlight points on media habits of the info searchers of these 4 websites are:
X Wikipedia info searchers are the relatively ‘heavier’ TV watchers with 23% of them watching TV for mar than 2 hours a day. On the other hand, Yahoo ones are the relatively ‘heavier’ readers of newspaper with 18% of them reading newspaper for mare than an hour a day.
X While Star Plus is the most popular TV channel among the info searchers of Google, Yahoo and Rediff, Star Movies is the most watched TV channel among the Wikipedia info searchers (21%)
X While Times of India is the most popular newspaper among the info searchers of Google, Yahoo and Rediff, The Hindu is the most read newspaper among the Wikipedia info searchers (33%)
X India Today is not as popular among Wikipedia info searchers as it is among other sub-groups. India Times, Business World, The Week and Chip are almost as popular magazines with Wikipedia users as India Today
In conclusion, not only do info searchers, whether English or local language ones, have a better socio-economic profile than regular internet users, they are also more evolved in terms of their internet usage behavior.
Further, Google continues to be near ‘synonymous’ with online info search in both English as well as language info search, and has strengthened its position in terms of mind-share since last year. Wikipedia, though also getting the most premium and net savvy users, is still to gather user mass and can at best be classified as a ‘niche’ player in the Indian online English info search market at best.
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Detailed Findings- Info Search English
23 Online Info Search- English
Reading the Graphs &
Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years Age 25-35 years Age 36-45 years 40% Age 46-55 years Above Age 55 years 36% 31%
20% 13% 11% 6% 2% Current 0% year base All Users
Base: 25,060 Same series color as the current year Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5% 5% 1% 2% 1%
0%
-5% -5% -4% -10%
Base: 25,060(CY), 20,268(PY)
Current Previous year base year base
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Abbreviation Table: Preferred websites - emailing for All Info Search Users Website Google Yahoo Rediff Wikipedia ASU Yahoo 49% 55% 49% 58% 83% % Change 10% 18% 11% 8% 31% Change Gmail 21% 21% 22% 21% 7% from previous % Change 6% 8% 10% 10% -0.1% year Rediff 20% 17% 19% 15% 5% figures % Change 1% -3.5% -4.2% -3.8% -19.8% Hotmail 6% 4% 6% 5% 2% % Change -5.5% -10.8% -5.6% 1% -6.4% Indiatimes 0.8% 0.7% 1% 0.8% 0.5% Fields marked % Change -9.4% -8.9% -10.0% -12.2% -4.2% with * means Sify 1% 0.8% 1% 1% 0.4% that the field % Change -3.5% -1.8% -1.0% -1.1% -2.3% is added this year hence Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 2% not % Change comparable VSNL 0.4% 0.4% 0.3% 0.0% 2% to last year % Change -0.5% -0.9% -0.6% -1.5% 1% AOL* 0.1% 0.0% 0.1% 0.1% 0.0% % Change Lycos* 0.2% 0.2% 0.0% 0.0% 0.0% % Change
Base: 9,404(CY), 6,100(PY) A blank in this row means that this attribute was not Current Previous included in last year base year base year’s survey & therefore no “change over previous year” can be presented
25 Online Info Search- English
Popularity of the Activity
Table 12: Popularity of various internet activities
Activity All Users (Proportion) All Users (In Millions) Emailing 95% 24.0 Job Search 73% 18.4 Instant messaging 62% 15.6 Check news 61% 15.4 Music 60% 15.1 Chatting 59% 14.9 Info search - all search engines 58% 14.5 Check Sports 57% 14.4 E-greetings 57% 14.4 Infosearch - English search engines 56% 14.0 Online games 54% 13.7 Dating/Friendship 51% 12.9 Mobile contents (ring tones / games, etc.) 50% 12.5 Search work related info 49% 12.3 Matrimonial search 48% 12.0 Educational / Learning material 48% 12.0 Screensavers/wallpapers 46% 11.5 Astrology 46% 11.5 Check financial info 45% 11.4 Search for product information 45% 11.2 Social networking / Communities 44% 11.0 Buy Online 43% 10.9 Share pictures 40% 10.0 Check real estate info 37% 9.2 Check hobby related info 32% 7.9 Check business/Financial news 30% 7.6 Net banking 30% 7.6 Check health & lifestyle info 30% 7.6 Movies 29% 7.4 Check cinema content 28% 7.0 Info search - local language search engines 28% 6.9 Check / read blogs 27% 6.7 Business/professional networking 26% 6.6 Check personal travel related info 26% 6.5 Buy other than travel products 24% 6.1 Look for Seminar/workshops 24% 6.0 Online bill payment 22% 5.6 Check business travel related info 19% 4.7 Adult content 18% 4.6
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Activity All Users (Proportion) All Users (In Millions) Online stock trading 13% 3.3 Net telephony 13% 3.2 Comment on blog post 12% 3.0 Local language website usage 12% 2.9 Have a blog site of own 7% 1.7 Base: 25,060
27 Online Info Search- English
Table 13: Preferred website for Info Search- English
Website ASU Google 75% Yahoo 10% Rediff 2% Wikipedia 1% Dictionary 1% MSN 1% Indiatimes 0.5% BBC 0.5% Sify 0.4% Timesofindia 0.3% Base: 7,874
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Demographic Profile
Chart 3: Gender breakup
Current Year Male Female
100% 85% 84% 83% 80% 80% 68%
60%
40% 32% 17% 20% 20% 15% 16%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 1: Gender breakup
Change from PY 27% 30%
20% 11% 9% 8% 9% 10% 0% -10% -8% -9% -9% -11% -20%
-30% -27%
Base: 7,874(CY), 11,829(PY)
29 Online Info Search- English
Chart 4: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50% 47% 41% 40% 37% 36% 33% 28% 33% 30% 27% 25% 18% 21% 20% 16% 11% 11% 10% 7%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 2: Age group distribution
Change from PY
20% 17% 12% 9% 4% 4% 1% 0%
-2% -4% -4% -4% -8% -13% -12% -20% -18% -15%
Base: 7,874(CY), 11,829(PY)
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Chart 5: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs 60%
48% 45% 46% 41% 40% 40% 34% 31% 28% 26% 28% 16% 16% 14% 17% 20% 16% 15% 13% 11% 10% 6%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
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Chart 6: City class - by market size
Current Year Metro Urban uptowns Emerging Towns Others
50%
40% 41% 39% 40% 36% 36% 31% 32% 32% 32% 30% 30% 21% 17% 21% 20% 15% 16% 14% 12% 15% 14% 8% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 3: City class - by market size
Change from PY 30% 25% 26% 17% 17% 20% 14% 15%
10% 2% -1% 0% -4% -1% -10% -2% -2% -9% -10% -10% -12% -20% -12% -12% -19% -30% -25%
Base: 7,874(CY), 11,829(PY)
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Table 14: Top 10 cities
Cities Google Yahoo Rediff Wikipedia ASU Delhi 13% 12% 9% 9% 12% % Change 9% 8% 5% 8% 8% Mumbai 11% 7% 12% 5% 10% % Change -1.0% -5.3% -3.3% -7.0% -1.8% Bangalore 7% 5% 7% 11% 7% % Change -0.9% -4.4% 3% 9% -0.9% Hyderabad 7% 5% 5% 8% 6% % Change 2% 0.6% -1.8% 7% 1% Chennai 5% 7% 1% 13% 5% % Change 0.3% 2% -1.8% 8% 0.6% Kolkata 3% 3% 3% 1% 3% % Change -0.2% -0.9% -1.2% -0.5% -0.4% Pune 3% 2% 3% 3% 3% % Change 0.1% -1.9% -0.3% 2% -0.1% Ahmadabad 2% 2% 0.6% 0.0% 1% % Change 0.3% -0.1% -1.7% 0.0% 0.1% Lucknow 2% 1% 1% 3% 1% % Change -1.6% -3.2% -1.8% 1% -1.7% Coimbatore 0.9% 2% 1% 0.0% 1% % Change -0.2% -0.9% -0.5% -0.5% -0.5% Base: 7,874(CY), 11,829(PY)
33 Online Info Search- English
Chart 7: Region-wise break-ups
Current Year North East South West 70% 69%
60%
50% 44% 41% 39% 43% 40% 29% 30% 26% 22% 22% 24% 25% 20% 21% 20% 13% 13% 11% 14% 11% 10% 10% 4% 0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 4: Region-wise break-ups
Change from PY 60% 41% 40% 14% 20% 7% 7% 5% 9% 1% 6% 1% 2% 1% 5% 0% -2% -2% -2% -20% -14% -10% -14% -17% -40% -38% -60%
Base: 7,874(CY), 11,829(PY)
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Table 15: Preferred language of reading
Language Google Yahoo Rediff Wikipedia ASU English 48% 37% 35% 41% 45% % Change -12.6% -18.6% -28.9% 5% -14.6% Hindi 17% 16% 17% 8% 16% % Change -0.7% -5.1% 3% -38.2% -1.1% Telugu 6% 4% 8% 24% 6% % Change 3% 2% 8% 24% 4% Tamil 6% 9% 6% 8% 6% % Change 3% 6% 3% 2% 3% Marathi 4% 4% 8% 4% 4% % Change 1% 0.0% 3% 4% 1% Malayalam 4% 7% 4% 10% 4% % Change -0.1% 4% 2% 6% 0.4% Gujarati 3% 5% 3% 1% 3% % Change 2% 4% 0.8% -2.5% 2% Kannada 4% 4% 7% 0.0% 4% % Change 2% 0.9% 6% 0.0% 2% Bengali 3% 4% 3% 1% 3% % Change 1% 2% 0.3% 0.6% 1% Oriya 2% 0.4% 3% 0.5% 2% % Change 1% -0.6% 0.8% 0.5% 1% Base: 7,874(CY), 11,829(PY)
35 Online Info Search- English
Socio-Economic Profile
Chart 8: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E 50%
38% 40% 33% 31% 32% 31% 30% 32% 30% 29% 21% 21% 21% 19% 20% 22% 20% 20% 16% 15% 12% 12% 13% 11% 10% 5% 6% 6% 5%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 5: Socio economic classification
Change from PY 40% 30% 16% 20% 13% 6% 8% 8% 6% 10% 7% 5% 6% 1% 1% 0.2% 1% 0% -0.2% -1% -2% -10% -2% -3% -4% -5% -7% -10% -8% -20% -13% -30% -22%
Base: 7,874(CY), 11,829(PY)
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Chart 9: Highest educational qualification
Current Year College but not Graduate Graduate & above - general stream Graduate & above - professional stream
60%
50% 48% 38% 38% 36% 40% 34% 32% 29% 30% 30% 29% 23% 23% 21% 21% 19% 22% 20%
10%
0% Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 6: Highest educational qualification
Change from PY
25% 21% 18% 20% 17% 15% 11% 10% 3% 2% 4% 4% 5% 3% 2% 2% -0.3% 0% -5% -10% -6% -7% -15% -9%
Base: 7,874(CY), 11,829(PY)
37 Online Info Search- English
Chart 10: Occupational break up
Current Year Unemployed Employed
80% 70% 62% 62% 60% 54% 51% 46% 49% 38% 40% 38% 30%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 7: Occupational break up
Change from PY 40% 35%
16% 20% 5% 1% 1% 0% -1% -1% -5% -20% -16%
-40% -35%
Base: 7,874(CY), 11,829(PY)
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Chart 11: Function / field of occupation
Current Year IT/SW MARCOM Finance Others
59% 60% 56% 51% 49% 43%
40% 33% 24% 21% 18% 20% 15% 18% 20% 17%14% 13% 12% 8% 8% 9% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 4,803
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Chart 12: Head of the household
Current Year Head of the household Not head of the household
70%
60% 55% 54% 56% 54% 51% 49% 50% 45% 46% 44% 46%
40%
30%
20% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 8: Head of the household
Change from PY 29% 26% 30% 22% 22% 23% 20% 10%
0%
-10%
-20%
-30% -22% -22% -23% -29% -26%
Base: 7,874(CY), 11,829(PY)
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Economic Profile
Chart 13: Monthly family income
Current Year Up to Rs. 10K Rs. 10-30K Rs. 30-50K Above Rs. 50K
60% 52% 51% 50% 42% 42% 41% 40% 36% 33% 33% 29% 30% 27% 15% 20% 16% 11% 13% 11% 10% 8% 10% 12% 10% 6%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 6,713
Chart 9: Monthly family income
Change from PY 50% 42%
30% 7% 8% 6% 8% 7% 6% 3% 5% 8% 2% 6% 5% 10% -1% -10% -4% -7% -14% -17% -30% -21%
-50% -49%
Base: 6,713(CY), 11,829(PY)
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Chart 14: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
60% 52% 50% 42% 43% 39% 40% 34% 38% 33% 34% 32% 30%
18% 20% 15% 12% 11% 8% 10% 7%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 10: Most expensive vehicle owned by the household
Change from PY 30% 27%
20% 16% 15% 14% 10% 10% 8% 10% 8% 8% 2% 3% -0.2% 0% -1% -5% -8% -10%
Base: 7,874(CY), 11,829(PY)
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Chart 15: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
80% 70% 67% 64% 62% 65% 60%
37% 38% 40% 35% 30% 33%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 11: Ownership of credit cards (individually)
Change from PY
30% 26%
20% 10% 6% 7% 9% 10%
0%
-10% -6% -10% -7% -9% -20%
-30% -26%
Base: 7,874(CY), 11,829(PY)
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Table 16: Household asset ownership
Assets Google Yahoo Rediff Wikipedia ASU Color TV 94% 92% 88% 86% 94% % Change 5% -0.5% -5.1% -12.8% 4% Mobile Phone 93% 87% 85% 87% 91% % Change 8% -0.5% 0.9% -11.1% 6% Bank Account* 86% 83% 79% 83% 84% % Change Fridge 81% 76% 65% 74% 78% % Change 9% 2% -10.4% 21% 6% Cable TV connection/DTH 76% 74% 66% 68% 75% % Change -1.5% -8.7% -6.8% 17% -2.8% Computer/Laptop 77% 72% 53% 81% 74% % Change 26% 25% 4% 36% 23% Camera* 69% 69% 59% 80% 68% % Change Landline Phone 68% 68% 53% 65% 66% % Change 4% 2% -12.0% 19% 2% Life Insurance 65% 60% 56% 64% 64% % Change 6% 2% -3.9% -12.3% 4.20% Home 62% 61% 46% 66% 60% % Change -6.9% -7.3% -27.1% -26.9% -9.0% Washing Machine 63% 60% 49% 54% 60% % Change 7% 6% -4.8% 24% 5% Music System/DVD/MP3* 60% 59% 47% 66% 58% % Change Debit Card 61% 54% 50% 69% 59% % Change 16% 8.80% 6% 30% 14% Credit Card 41% 36% 32% 51% 40% % Change 14% 11% 2% 37% 13% Fixed Deposits* 39% 39% 28% 49% 37% % Change Medical Insurance/CGHS 37% 33% 23% 36% 35% % Change 8% 10% -5.9% 16% 6.10% Air Conditioner 29% 27% 16% 24% 27% % Change 9% 9% -3.3% 11% 8% Microwave 28% 26% 20% 23% 27% % Change 8% 7% 2% 5% 8% Mutual Funds 26% 23% 18% 25% 25% % Change 2% -0.5% -2.7% 6% 1% Demat Account* 25% 23% 15% 26% 24% % Change
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Assets Google Yahoo Rediff Wikipedia ASU Video Camera* 22% 25% 13% 24% 22% % Change Share of Companies* 24% 21% 15% 29% 23% % Change IPod* 13% 15% 9% 7% 13% % Change Chit Fund Deposits 8% 9% 4% 14% 8% % Change -19.4% -12.7% -23.8% -12.4% -18.9% Base: 7,874(CY), 11,829(PY)
45 Online Info Search- English
Chart 16: Current loan liabilities
Current Year Home Loan Personal Loan Car Loan
49% 50% 46% 44% 44% 44%
40%
30% 22% 20% 22% 18% 19% 20% 18% 15% 15% 14%
8% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
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Net Usage Status
Chart 17: Years of experience in using internet
Current Year Up to 1 year 1-2 years More than 2 years
80% 74% 79% 72% 64% 58% 60%
40% 22% 19% 19% 13% 20% 17% 12% 15% 13% 14% 9%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 12: Years of experience in using internet
Change from PY 27% 30% 20% 11% 9% 8% 10% 4% 2% 1% -0.2% 0% -2% -10% -3% -1% -6% -8% -6% -20%
-30%
-40% -35%
Base: 7,874(CY), 11,829(PY)
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Chart 18: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe 100% 85% 79% 78% 76% 78% 80% 74% 68% 67% 66% 57% 60% 51% 50% 47% 47% 45% 40%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 13: Place of accessing internet
Change from PY 50% 40% 40% 27% 30% 19% 19% 24% 20% 14% 14% 9% 8% 10% 4% 3% 4% 3% 3% 0% -10% -20% -18%
Base: 7,874(CY), 11,829(PY)
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Chart 19: Type of internet connection at home
Current Year Regular Dial Up Broadband Others
80% 74% 70% 70% 68% 63% 60%
40%
22% 20% 16% 15% 17% 16% 10% 12% 5% 8% 9%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 5,136
Chart 14: Type of internet connection at home
Change from PY 40% 34% 22% 16% 17% 16% 20% 3% 0% -1% -1% -5% -1% -2% -20% -10% -11% -16% -40%
-60% -53%
Base: 5,136(CY), 7,809(PY)
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Chart 20: Type of internet connection at office
Current Year Regular Dial Up Broadband Others
80% 67% 63% 65% 64%
60% 48%
40%
20% 16% 15% 14% 9% 9% 7% 7% 6% 4% 6%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 6,227
Chart 15: Type of internet connection at office
Change from PY 30% 26% 20% 6% 4% 10% 2%3% 3% 3% 0%
-10% -1% -0.1% -0.2% -7% -7% -10% -7% -20% -30% -40% -50% -48%
Base: 6,227(CY), 8,437(PY)
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Chart 21: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
50%
38% 40% 37% 36% 37% 35%
30%
17% 17% 20% 18% 14% 11% 13% 8% 10% 10% 9% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 5,136
Chart 16: Service provider subscribed to at home
Change from PY
10% 7% 5% 8% 6% 6% 1% 0.0% 1% 0% -0.4% -1% -3% -4% -10% -5% -10% -20%
-30% -28%
Base: 5,136(CY), 7,984(PY)
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Chart 22: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
40% 34% 30% 27% 30% 27%
20% 18% 16% 15% 16% 18% 16% 12% 11% 11% 10% 12% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 6,227
Chart 17: Service provider subscribed to at office
Change from PY 20% 15% 10% 10% 7% 6% 3% 3% 4% 3% 3% 2% 2%
0%
-8% -10% -7% -7% -11% -20%
Base: 6,227(CY), 8,434(PY)
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Net Usage Dynamics
Chart 23: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily Less than once a week 100% 86% 85% 88% 86% 82% 80%
60%
40%
14% 14% 20% 13% 12% 12% 4% 1% 1% 0% 1% 0%
Google Yahoo Rediff Wikipedia ASU
Base: 4,996
Chart 18: Frequency of accessing internet from home
Change from PY 20% 11% 10% 11% 10% 2% 3% 2% 0.0% 0% -2% -2% -2% -2% -10% -5% -8% -9% -9% -20%
Base: 4,996(CY), 8,020(PY)
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Chart 24: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily Less than once a week
100% 87% 88% 87% 83% 80% 80%
60%
40% 18% 20% 11% 9% 12% 11% 5% 3% 3% 2% 2% 0%
Google Yahoo Rediff Wikipedia ASU
Base: 5,643
Chart 19: Frequency of accessing internet from office
Change from PY 15% 11% 10% 4% 5% 2% 5% 1% 3% 3% 0.0% 0% -1% -5% -1% -1% -2% -1%
-10% -8% -15% -14%
Base: 5,643(CY), 8,237(PY)
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Chart 25: Time of the day accessing internet from home
Current Year Midnight to 9.00 AM 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight 70%
60% 55% 54% 54% 54% 49% 50%
40%
30% 26%
16% 20% 15% 15% 12% 8% 7% 8% 9% 10% 5% 0%
Google Yahoo Rediff Wikipedia ASU
Base: 4,889
Chart 20: Time of the day accessing internet from home
Change from PY 20% 13% 10% 3% 2% 3% 4% 4% 2% 1% 0% -1% -10% -4% -7% -11% -10% -20% -14%
-30%
-40% -35%
Base: 4,889(CY), 7,836(PY)
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Chart 26: Time of the day accessing internet from office
Midnight to 9.00 AM 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight Current Year
57% 59% 60% 54% 53% 51%
40%
20% 15% 14% 11% 10% 6% 3% 5% 5% 3.0% 0% 0%
Google Yahoo Rediff Wikipedia ASU
Base: 5,635
Chart 21: Time of the day accessing internet from office
Change from PY 6% 10% 3% 2% 3% 1% -0.2% 0.0% 0% -1% -2% -1% -1% -10% -3% -7% -6% -20%
-30%
-33% -40%
Base: 5,635(CY), 8,246(PY)
56 India Online 2007
Chart 27: Duration of PC usage from home
Current Year Light users Medium users Heavy users 80%
65% 64% 65% 64%
60% 53%
40% 32% 22% 22% 22% 20% 16% 20% 13% 14% 15% 14%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 5,322
Chart 22: Duration of PC usage from home
Change from PY
20% 17%
10% 6% 5% 3% 2% 3% 0.2% -0.4% 0.0% 0%
-3% -3% -3% -10% -8% -5%
-14% -20%
Base: 5,322(CY), 8.836(PY)
57 Online Info Search- English
Chart 28: Duration of internet usage from home
Current Year Light users Medium users Heavy users
47% 50% 39% 39% 40% 39% 40% 35% 34% 35% 34% 34%
30% 28% 27% 27% 25% 20% 20%
10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 4,963
Chart 23: Duration of internet usage from home
Change from PY 20% 17% 12% 9% 9% 10% 5%
0% -1% -3% -3% -3% -6% -6% -10% -6% -7% -7% -9%
-20%
Base: 4,963(CY), 7,820(PY)
58 India Online 2007
Chart 29: Duration of PC usage from office
Current Year Light users Medium users Heavy users
80% 73%
60% 51% 51% 51% 44% 40% 36% 30% 26% 27% 23% 20% 19% 22% 15% 20% 12%
0% Google Yahoo Rediff Wikipedia ASU
Base: 5,820
Chart 24: Duration of PC usage from office
Change from PY 60% 49%
30% 4% 1% 3% 1% 0.0% 0.2% 0.3% 1% 0% -0.3% -0.3% -0.3% -5% -4%
-30%
-60% -50%
Base: 5,820(CY), 8,617(PY)
59 Online Info Search- English
Chart 30: Duration of internet usage from office
Current Year Light users Medium users Heavy users
56% 60% 53%
50% 44% 40% 41% 40% 34% 30% 33% 33% 30% 26%27% 22% 26% 22% 20% 14% 10%
0% Google Yahoo Rediff Wikipedia ASU
Base: 5,537
Chart 25: Duration of internet usage from office
Change from PY 60% 42%
30% 14% 11% 6% 6% 6%
0% -1% -1% -5% -5% -1% -10% -5% -4% -30%
-60% -53%
Base: 5,537(CY), 8,073(PY)
60 India Online 2007
Chart 31: Time spent by internet users on watching TV
Current Year Light users Medium users Heavy users
60% 56% 51% 50% 44% 49% 44% 43% 43% 40% 37% 39%
30% 23% 21% 20% 13% 13% 14% 10% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,077
Chart 26: Time spent by internet users on watching TV
Change from PY 50% 32% 30% 23% 11% 13% 11% 5% 3% 5% 4% 5% 10% -1% 5% -10% -2% -2% -30% -50% -45%
Base: 7,077(CY), 10,878(PY)
61 Online Info Search- English
Chart 32: Time spent by internet users on reading newspaper
Current Year Light users Medium users Heavy users
60% 57%
47% 50% 46% 42% 42% 44% 41% 41% 40% 40% 34%
30% 18% 20% 14% 12% 13% 9% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,240
Chart 27: Time spent by internet users on reading newspaper
Change from PY 40% 30% 26% 26% 26% 26% 18% 20% 12% 14% 13% 9% 0%
-20%
-40% -39% -37% -39% -38% -43% -60%
Base: 7,240(CY), 11,156(PY)
62 India Online 2007
Chart 33: Time spent by internet users on listening to radio
Current Year Light users Medium users Heavy users
80% 75% 72% 73% 67% 64%
60%
40% 22% 21% 20% 19% 18% 20% 13% 12% 8% 8% 8%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 4,876
Chart 28: Time spent by internet users on listening to radio
Change from PY 20% 11% 10% 10% 7% 7% 5% 5% 4% 3% 2% 1% 0%
-4% -4% -3% -3% -10% -6%
-20%
Base: 4,876(CY), 7,287(PY)
63 Online Info Search- English
Preferred Net Activities
Table 17: Popularity of various internet activities
Activity Google Yahoo Rediff Wikipedia ASU Emailing 97% 94% 96% 99% 96% % Change 2% 1% 5% 2% 2% Job Search 80% 88% 94% 77% 83% % Change 27% 41% 42% -1.9% 30% Instant messaging 79% 89% 94% 80% 81% % Change 41% 55% 67% 63% 44% Check news 77% 92% 96% 76% 81% % Change 25% 43% 43% 38% 28% Music 74% 85% 91% 73% 77% % Change 25% 39% 41% 35% 29% Chatting 67% 57% 55% 68% 65% % Change 16% 10% 8% 9% 14% Check Sports 71% 84% 94% 59% 75% % Change 35% 52% 52% 36% 40% E-greetings 64% 61% 57% 76% 63% % Change 6% -1.6% -1.6% 36% 5% Online games 69% 84% 92% 64% 73% % Change 33% 50% 54% 47% 38% Dating/Friendship 65% 81% 91% 57% 70% % Change 38% 57% 69% 8% 43% Mobile contents (ring tones / games, etc.)* 64% 81% 90% 49% 68% % Change Search work related info 56% 52% 44% 50% 54% % Change 4% 1% 0.5% 14% 4% Matrimonial search 59% 78% 88% 51% 65% % Change 44% 59% 77% 41% 50% Educational / Learning material 62% 79% 93% 71% 68% % Change 10% 25% 36% 40% 15% Screensavers/wallpapers 48% 53% 50% 54% 49% % Change -1.0% 8% 2% -17.9% 0.4% Astrology 58% 81% 93% 44% 64% % Change 24% 48% 61% 20% 30%
64 India Online 2007
Activity Google Yahoo Rediff Wikipedia ASU Check financial info 62% 80% 93% 55% 67% % Change 45% 67% 77% 45% 51% Search for product information 53% 45% 41% 49% 50% % Change 15% 10% 6% 13% 13% Social networking / Communities* 63% 78% 90% 70% 68% % Change Buy online 49% 46% 42% 51% 49% % Change 19% 17% 16% 24% 20% Share pictures 45% 45% 36% 64% 44% % Change 11% 11% 5% 9% 10% Check real estate info 52% 73% 88% 42% 57% % Change 41% 60% 76% 21% 47% Check hobby related info 37% 37% 29% 41% 37% % Change 26% 27% 18% 31% 26% Check business/Financial news* 35% 34% 39% 35% 35% % Change Net banking 37% 32% 30% 39% 36% % Change 12% 9% 6% -12.3% 12% Check health & lifestyle info 33% 33% 34% 31% 33% % Change 1% -3.9% -1.2% 7% 0.8% Movies* 33% 35% 29% 41% 33% % Change Check cinema content 31% 30% 31% 39% 31% % Change 6% 11% 7% 16% 7% Check / read blogs* 32% 34% 32% 40% 33% % Change Business/professional networking* 31% 31% 29% 28% 31% % Change Check personal travel related info 30% 26% 26% 27% 30% % Change 13% 8% 11% 4% 12% Buy other than travel products* 32% 23% 21% 34% 30% % Change Look for Seminar/workshops 27% 25% 28% 41% 28% % Change 8% 7% 5% 33% 8% Online bill payment 28% 25% 21% 32% 27% % Change 14% 16% 5% 27% 14% Check business travel related info 21% 23% 24% 21% 22% % Change 7% 11% 15% -45.2% 8% Adult content 20% 20% 21% 31% 21% % Change 10% 11% 13% -18.0% 10%
65 Online Info Search- English
Activity Google Yahoo Rediff Wikipedia ASU Online stock trading 18% 19% 12% 18% 17% % Change 4% 6% -0.3% -35.8% 4% Net telephony 16% 15% 19% 27% 16% % Change 6% 5% 10% 24% 6% Comment on blog post* 15% 16% 13% 23% 16% % Change Local language website usage 15% 16% 15% 20% 15% % Change -33.5% -29.0% -28.0% -19.5% -26.7% Have a blog site of own* 9% 7% 6% 11% 9% % Change Base: 7,874(CY), 11,828(PY)
66 India Online 2007
Chart 34: Professional activities
Current Year Em ailing - work related Job Search Instant messaging
94% 100% 89% 94% 86% 89% 90% 86% 81% 80% 88% 83% 82% 80% 79% 77% 80%
60% ` 40%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 29: Professional activities
Change from PY 80% 67% 63% 55% 60% 42% 44% 41% 41% 40% 27% 30% 20% 4% -1% -1% 0% -2% -6% -6% -20%
Base: 7,874(CY), 11,829(PY)
67 Online Info Search- English
Chart 35: Personal activities
Current Year Emailing - personal Check news Chatting
96% 100% 92% 92% 90% 91% 90% 87% 81% 77% 76% 80% 68% 67% 65% 57% 60% 55%
40%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 30: Personal activities
Change from PY 50% 43% 43% 38% 40% 28% 30% 25% 20% 16% 14% 10%8% 9% 10% 3% 4% 0% -1% -10% -3% -7% -20%
Base: 7,874(CY), 11,829(PY)
68 India Online 2007
Chart 36: Downloading activities
Current Year Music Online games Mobile contents (ring tones/games)
100% 85% 91% 92% 90% 74% 84% 81% 77% 80% 69% 73% 73% 64% 68% 64% 60% 49%
40%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 31: Downloading activities
Change from PY
80%
53% 67% 60% 54% 50% 47% 35% 41% 41% 39% 38% 40% 33% 35% 29% 25% 22% 20%
0%
Base: 7,874(CY), 11,824(PY)
69 Online Info Search- English
Chart 37: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
100% 93% 89% 81% 80% 74% 76% 65% 68% 64% 63% 62% 58% 55% 58% 60% 52% 42% 40%
20%
0% Google Yahoo Rediff Wikipedia ASU
Base: 7,795
Chart 32: E-commerce related activities
Change from PY 77% 80% 76% 67% 61% 60% 52% 46% 45% 48% 42% 40% 36% 21% 20% 7% 6% 0%
Base: 7,795(CY), 11,817(PY)
70 India Online 2007
Chart 38: Online shopping
Current Year Buyers Non-Buyers
70%
57% 59% 60% 52% 54% 50% 50% 50% 48% 46% 43% 41% 40%
30%
20%
10% 0% Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 33: Online shopping
Change from PY 40% 23% 22% 21% 17% 20% 13%
0%
-13% -20% -17% -23% -22% -21% -40%
Base: 7,874(CY), 11,829(PY)
71 Online Info Search- English
Chart 39: Response to online marketing stimulus
Current Year Clicked a banner ad Participated in an online contest Clicked a sponsored search ad 70% 61% 53% 60% 53% 51% 46% 52% 50% 50% 44% 46% 45% 41% 47% 43% 41% 40% 38% 30% 20% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 6,456
Chart 34: Response to online marketing stimulus
Change from PY 40% 29% 30% 18% 19% 17% 18% 20% 17% 8% 7% 10% 3% 4% 0%
-10% -5% -6% -20% -11% -11% -19% -30%
Base: 6,456(CY), 10,772(PY)
72 India Online 2007
Chart 40: Blogging activities
Current Year Check/read blogs Comment on blog post Have a blog site of own None of the above 80%
64% 65% 64% 64% 58% 60%
40% 40% 32% 34% 32% 33% 23% 15% 16% 16% 20% 13% 9% 11% 7% 6% 9%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
73 Online Info Search- English
Chart 41: Member of an online community
Current Year Not a member of any online community Member of an online community
70% 66% 69%
60% 54% 51% 53% 49% 50% 46% 47%
40% 34% 31% 30% 20%
10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
74 India Online 2007
Table 18: Membership by type of online community
Membership Google Yahoo Rediff Wikipedia ASU Not a member of any online community 51% 54% 66% 31% 53% Alumni & Schools 10% 4% 1% 12% 9% Computers & Internet 7% 9% 6% 11% 7% Romance & Relationships 5% 3% 3% 6% 5% Business / Professional community 4% 3% 3% 2% 4% Music 3% 4% 2% 2% 3% Schools & Education 3% 3% 1% 12% 3% Games 2% 4% 0.8% 1% 3% Individuals 2% 2% 1% 3% 2% Arts & Entertainment 2% 2% 3% 8% 2% Base: 7,874
75 Online Info Search- English
Table 19: Most used local language websites (other than English)
Language Google Yahoo Rediff Wikipedia ASU Hindi 20% 18% 22% 16% 19% Tamil 19% 20% 14% 0.0% 18% Malayalam 15% 11% 20% 12% 16% Telugu 15% 10% 4% 21% 14% Marathi 11% 11% 17% 0.0% 11% Kannada 8% 8% 7% 0.0% 8% Bengali 5% 9% 0.9% 19% 5% Gujarati 3% 8% 0.0% 22% 3% Konkani 2% 0.0% 0.0% 0.0% 1% Urdu 0.8% 0.0% 1% 0.0% 0.8% Base: 1,012
76 India Online 2007
Table 20: Online activities desired in other languages
Activity Google Yahoo Rediff Wikipedia ASU Email 60% 68% 74% 57% 63% Chatting 48% 48% 51% 60% 49% Entertainment 48% 49% 50% 41% 49% Search information 37% 39% 35% 47% 37% Online news 35% 39% 37% 36% 36% Online learning / education 33% 38% 34% 44% 34% Astrology 23% 27% 28% 23% 25% Online shopping 20% 20% 21% 27% 21% Travel related information 18% 21% 21% 22% 19% Matrimony 14% 16% 19% 16% 15% Blog 16% 13% 11% 27% 15% Not Interested 22% 17% 15% 16% 20% Base: 7,874
77 Online Info Search- English
Chart 42: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
79% 80% 70% 63% 64% 63% 61% 63% 58% 59% 60% 55% 54% 51% 55% 50% 43% 42% 42% 40% 30% 20%
10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
78 India Online 2007
Table 21: Preferred websites - emailing
Website Google Yahoo Rediff Wikipedia ASU Yahoo 49% 76% 16% 59% 51% % Change 10% 33% -26.1% -5.1% 12% Gmail 26% 6% 7% 29% 23% % Change 13% -2.5% -11.4% 13% 10% Rediff 16% 11% 73% 13% 17% % Change -4.5% -8.7% 54% -1.1% -3.3% Hotmail 7% 3% 2% 0.0% 6% % Change -5.3% -11.8% -3.9% -2.2% -5.7% Sify 0.5% 1% 1% 0.0% 0.8% % Change -3.2% -0.9% -1.4% 0.0% -2.7% Indiatimes 1% 0.4% 0.3% 0.0% 0.9% % Change -9.5% -7.8% -9.3% -3.3% -9.2% Sancharnet/BSNL* 0.6% 2% 0.2% 0.0% 0.7% % Change VSNL 0.3% 0.5% 1% 0.0% 0.4% % Change -0.7% -0.8% 0.7% -0.9% -0.7% Lycos* 0.2% 0.0% 0.0% 0.0% 0.1% % Change AOL* 0.1% 0.1% 0.0% 0.0% 0.1% % Change Base: 7,874(CY), 11,829(PY)
79 Online Info Search- English
Chart 43: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
96% 94% 97% 100% 90% 91% 79% 74% 73% 80% 71% 66% 59% 59% 60% 53% 45%
38% 40%
20%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 35: Multiple user shares of email websites
Change from PY 60% 54% 39% 36% 40% 31% 27%
20% 9% 5% 4% 6% 5% 4% 5% 0% -2% -0.4% -20% -14%
Base: 7,874(CY), 11,829(PY)
80 India Online 2007
Chart 44: Number of email accounts and average per capita email ids
Current Year One Two Three 40%
29% 30% 30% 27% 28% 27% 26% 24% 22% 22% 20% 20% 16% 13% 13% 11% 9% 10%
0%
Google Yahoo Rediff Wikipedia ASU
Base: 7,874
Chart 36: Number of email accounts and average per capita email ids
Change from PY 20% 9% 4% -1% 7% 10% 3% 2% 0%
-10% -0.2% -2% -4% -6% -2% -5% -20% -12% -10% -30% -40% -50% -60% -54%
Base: 7,874(CY), 11,829(PY)
81 Online Info Search- English
Most Used Websites
Table 22: Top of mind unaided recall - all websites
Website Google Yahoo Rediff Wikipedia ASU Yahoo 25% 53% 17% 15% 28% % Change -11.4% 11% -16.9% -2.9% -8.6% Google 36% 14% 13% 52% 32% % Change 14% -8.4% -14.0% 47% 10% Rediff 9% 7% 55% 6% 10% % Change -3.7% -4.6% 41% -17.4% -2.5% Orkut 6% 3% 2% 9% 5% % Change 5% 3% 1% 9% 4% Gmail* 4% 0.5% 2% 4% 3% % Change Hotmail 2% 0.5% 0.3% 0.7% 2% % Change -3.3% -3.9% -1.4% 0.4% -3.0% Indiatimes 1% 1% 0.3% 0.1% 1% % Change -4.1% -2.3% -9.0% -0.5% -4.2% Contest2win* 0.7% 0.1% 0.0% 0.0% 0.7% % Change MSN 0.5% 0.8% 2% 0.1% 0.5% % Change -2.5% -2.7% 1% -0.1% -2.5% Naukri 0.2% 0.1% 0.4% 0.2% 0.2% % Change -0.7% -0.2% 0.0% -30.6% -0.8% Base: 7,715(CY), 11,787(PY)
82 India Online 2007
Table 23: Most used website - all websites
Website Google Yahoo Rediff Wikipedia ASU Google 35% 16% 8% 59% 32% Yahoo 21% 55% 13% 16% 24% Rediff 10% 7% 61% 2% 11% Orkut 9% 5% 3% 14% 8% Gmail 4% 0.6% 5% 0.2% 4% Hotmail 1% 0.8% 0.1% 0.0% 2% Indiatimes 1% 0.5% 0.4% 0.0% 1% Wikipedia 0.7% 0.4% 0.0% 2% 0.7% Moneycontrol 0.7% 0.6% 0.5% 0.0% 0.6% Naukri 0.3% 0.2% 0.4% 0.0% 0.3% Base: 7,819
83 Online Info Search- English
Table 24: Info search (local language)
Website Google Yahoo Rediff Wikipedia ASU Google 83% 63% 58% 47% 76% Manoramaonline 1% 6% 3% 14% 2% Guruji 2% 5% 1% 0.0% 2% Webduniya 1% 4% 3% 0.0% 1% Kerala 0.4% 9% 0.0% 5% 1% Khoj 1% 0.0% 0.0% 3% 1% Eenadu 1% 0.1% 0.0% 0.6% 1% Webulagam 0.9% 1% 4% 0.0% 0.9% MSN 0.1% 0.2% 1% 0.0% 0.9% Chennaionline 0.6% 0.3% 9% 5% 0.6% Base: 3,499
84 India Online 2007
Table 25: Job search
Website Google Yahoo Rediff Wikipedia ASU Naukri 38% 24% 29% 37% 36% % Change -15.3% -6.2% 3% -37.9% -14.2% Monster 30% 26% 18% 33% 28% % Change 8% 10% 0.2% 15% 8% Timesjobs 13% 13% 13% 13% 13% % Change 8% 3% 7% 13% 7% Google 7% 3% 2% 5% 6% % Change 4% 0.6% -0.5% 5% 3% Yahoo 1% 23% 3% 0.4% 3% % Change 0.2% 0.8% 1% 0.4% 0.8% Rediff 1% 2% 30% 0.0% 2% % Change 0.0% -7.2% -8.6% 0.0% -1.7% Freshersworld 1% 1% 0.1% 4% 1% % Change -0.4% 0.1% -0.2% 4% 0.0% Indiatimes 1% 2% 0.8% 0.0% 2% % Change 0.0% -1.0% -0.3% 0.0% -0.4% Jobs 0.7% 0.9% 0.7% 0.0% 0.9% % Change 0.4% 0.4% 0.3% 0.0% 0.5% Jobsahead 1% 0.0% 0.5% 0.0% 1% % Change -4.2% -1.9% -2.8% -3.7% -3.9% Base: 6,489(CY), 9,353(PY)
85 Online Info Search- English
Table 26: Booking travel tickets
Website Google Yahoo Rediff Wikipedia ASU Makemytrip 20% 8% 1% 20% 16% % Change 9% 3% -1.0% -44.1% 6% Yatra* 17% 15% 6% 14% 16% % Change IRCTC 15% 7% 6% 18% 14% % Change -24.7% -9.1% -14.9% 13% -22.7% Google 16% 4% 4% 7% 12% % Change 10% 2% 2% 7% 7% Yahoo 5% 47% 7% 2% 9% % Change -1.1% 2% -0.5% 2% 0.9% Rediff 3% 5% 65% 9% 5% % Change -1.9% -5.1% 10% 9% -2.9% Indiatimes 3% 1% 2% 2% 3% % Change -2.6% -0.5% -2.7% 2% -3.1% Travel 2% 0.7% 2% 0.0% 3% % Change 1% -0.5% 2% 0.0% 2% Travelguru 2% 1% 2% 12% 2% % Change 2% 0.4% 2% 12% 2% Cleartrip* 2% 0.9% 0.4% 7% 2% % Change Base: 5,509(CY), 6,646(PY)
86 India Online 2007
Table 27: Online shopping (other than travel tickets)
Website Google Yahoo Rediff Wikipedia ASU Ebay 35% 28% 8% 56% 33% % Change -3.6% -9.0% -33.6% 3% -6.0% Rediff 23% 16% 83% 18% 23% % Change -4.9% -11.1% 54% 15% -4.4% Google 12% 4% 2% 4% 10% % Change 9% 2% -5.8% 4% 6% Yahoo 4% 42% 1% 5% 8% % Change -2.3% 34% -5.2% -31.4% 1% Indiatimes 8% 2% 1% 5% 7% % Change -4.3% -7.7% -7.2% -0.2% -4.9% Futurebazaar* 6% 3% 2% 2% 6% % Change Shopping 2% 0.8% 0.1% 0.0% 2% % Change 0.7% 0.1% -1.3% 0.0% 0.9% Sify 2% 2% 0.0% 7% 2% % Change 0.6% -4.0% -0.3% 7% 0.4% Indiaplaza 1% 1% 0.0% 0.0% 1% % Change -0.7% 1% -1.9% 0.0% 0.0% Onlineshopping 0.5% 0.1% 0.1% 0.0% 1% % Change 0.2% -0.3% -0.1% -0.5% 0.8% Base: 5,715(CY), 6,278(PY)
87 Online Info Search- English
Table 28: Online news
Website Google Yahoo Rediff Wikipedia ASU Yahoo 10% 48% 7% 18% 14% % Change 0.4% 29% -0.2% 5% 4% NDTV 13% 7% 6% 7% 12% % Change 0.7% -3.6% -5.9% 5% -0.6% Rediff 10% 4% 57% 6% 10% % Change -1.1% -13.8% 42% 3% -1.8% Google 13% 2% 2% 11% 10% % Change 7% -2.4% -7.0% 11% 5% Indiatimes 8% 4% 6% 0.3% 7% % Change -8.7% -4.2% -5.7% -18.3% -8.1% Aajtak 5% 2% 1% 2% 5% % Change 2% -3.2% -4.8% 2% 1% BBC 5% 3% 0.8% 9% 5% % Change 2% 2% -0.9% 7% 2% Timesofindia 4% 0.5% 1% 0.0% 3% % Change -0.3% -5.3% -3.4% -5.1% -1.4% CNN 4% 2% 2% 9% 4% % Change 3% 0.5% -0.8% 2% 2% MSN 2% 7% 1% 0.0% 3% % Change -3.4% -1.8% -3.7% 0.0% -2.4% Base: 6,220(CY), 8,423(PY)
88 India Online 2007
Table 29: Financial news & info (rates, quotes, etc.)
Website Google Yahoo Rediff Wikipedia ASU Moneycontrol/CNBC 15% 6% 4% 24% 12% % Change 4% 2% -9.8% 7% 0.1% Google 18% 4% 2% 14% 14% % Change 7% -6.7% -9.4% 13% 3% Yahoo 8% 59% 5% 18% 14% % Change -2.4% 42% -3.7% 13% 3% ICICI Direct/ICICI Bank 7% 3% 2% 10% 6% % Change -2.8% -6.2% -7.5% 5% -3.4% Rediff 5% 4% 70% 4% 7% % Change -2.7% -7.6% 64% 2% -1.2% Sharekhan 5% 1% 2% 0.0% 4% % Change -0.5% -1.8% -3.4% -0.2% -1.3% NDTV/NDTVprofit 5% 1% 3% 0.0% 4% % Change 4% -0.8% 0.6% -2.2% 3% Indiatimes 5% 2% 3% 0.0% 4% % Change -1.8% -2.2% -0.2% 0.0% -1.6% Economictimes 4% 0.7% 0.2% 2% 3% % Change 2% -3.3% -1.7% 2% 1% Stockmarket* 2% 0.5% 0.1% 0.3% 2% % Change Base: 5,123(CY), 5,004(PY)
89 Online Info Search- English
Table 30: Online share trading
Website Google Yahoo Rediff Wikipedia ASU ICICI Direct 36% 19% 18% 41% 35% Sherkhan 23% 21% 40% 18% 22% Indiabulls 7% 12% 0.8% 0.0% 7% Kotaksecurities 4% 4% 2% 0.0% 4% Religare 1% 24% 0.0% 31% 4% 5Paisa 4% 0.4% 4% 0.0% 3% BSE 2% 6% 2% 0.0% 3% NSE 2% 0.0% 2% 0.0% 2% Geojit 4% 0.3% 0.0% 0.0% 3% hdfcsec 2% 5% 6% 0.0% 2% Base: 1,084
90 India Online 2007
Table 31: Real estate info
Website Google Yahoo Rediff Wikipedia ASU Google 25% 7% 4% 18% 19% Magicbricks 16% 3% 4% 2% 13% Yahoo 8% 63% 6% 2% 15% 99acres 11% 4% 5% 30% 10% Realestates 9% 5% 3% 9% 11% Rediff 5% 4% 71% 2% 7% Indiaproperty 5% 4% 1% 13% 5% Property 4% 1% 0.4% 0.0% 3% Indiatimes 3% 0.2% 2% 2% 3% Sify 0.7% 1% 0.5% 0.0% 1% Base: 4,470
91 Online Info Search- English
Table 32: Matrimonial search
Website Google Yahoo Rediff Wikipedia ASU Bharatmatrimony 28% 21% 19% 39% 26% % Change 28% 21% 19% 39% 25% Shaadi 31% 17% 16% 25% 28% % Change -6.0% -7.7% -7.1% 7% -7.2% Google 10% 2% 0.2% 3% 7% % Change 10% 0.8% -0.1% 3% 7% Jeevansaathi 6% 3% 1% 8% 5% % Change 6% 2% -0.2% 8% 5% Yahoo 2% 41% 3% 0.0% 7% % Change 0.7% 10% -1.2% 0.0% 3% Matrimony* 3% 4% 6% 0.2% 5% % Change Rediff 2% 3% 51% 0.2% 4% % Change 0.3% -0.6% 19% 0.2% -0.1% Tamilmatrimony* 3% 4% 0.4% 8% 3% % Change Simplymarry* 4% 0.3% 2% 4% 3% % Change Matrimonial 1% 4% 0.6% 8% 2% % Change -3.2% 2% -1.1% 8% -2.5% Base: 5,078(CY), 6,121(PY)
92 India Online 2007
Table 33: Dating/friendship search
Website Google Yahoo Rediff Wikipedia ASU Orkut 38% 16% 4% 58% 34% % Change 33% 15% 4% -17.4% 29% Yahoo 19% 65% 14% 12% 23% % Change -16.5% -6.6% -10.5% 9% -13.4% Google 12% 2% 2% 5% 9% % Change 6% 2% 0.9% 5% 5% Rediff 5% 6% 72% 8% 7% % Change -1.9% -0.9% 13% 8% -3.3% Fropper 3% 0.6% 0.0% 0.5% 3% % Change -3.5% -1.6% -2.8% -1.3% -3.6% Date 2% 0.1% 0.2% 0.0% 3% % Change -1.9% -0.2% -1.3% 0.0% -1.0% Indiatimes 2% 0.8% 0.2% 0.0% 2% % Change -5.4% -1.6% -2.7% 0.0% -5.5% Hi5 2% 0.5% 0.0% 1% 2% % Change -1.9% -1.3% -0.2% 0.6% -1.7% Friendfinder 2% 0.7% 0.0% 0.0% 1% % Change -2.2% -1.2% -0.7% -4.1% -1.9% Adultfriendfinder 2% 0.4% 1% 4% 1% % Change -0.3% -0.6% -1.2% 4% -0.4% Base: 5,434(CY), 5,763(PY)
93 Online Info Search- English
Table 34: Social networking/communities
Website Google Yahoo Rediff Wikipedia ASU Orkut 73% 15% 40% 93% 63% Yahoo 10% 73% 35% 3% 17% MSN 0.9% 0.8% 10% 0.0% 2% Friends 2% 0.2% 0.0% 0.0% 1% Communities 0.4% 0.4% 0.0% 0.0% 1% Hi5 0.7% 0.9% 1% 1% 0.7% Myspace 0.8% 0.0% 0.0% 1% 0.6% Tagged 0.4% 0.5% 0.0% 0.0% 0.4% Fropper 0.4% 0.0% 0.0% 0.0% 0.4% Bharatstudent 0.3% 0.1% 0.0% 0.0% 0.4% Base: 4,399
94 India Online 2007
Table 35: Online gaming
Website Google Yahoo Rediff Wikipedia ASU Yahoo 16% 53% 12% 14% 19% % Change -14.1% 0.2% -27.2% 8% -12.8% Zapak* 19% 7% 6% 15% 16% % Change Google 13% 2% 2% 28% 10% % Change 3% -2.9% -8.5% 24% 0.9% Games 6% 2% 3% 4% 7% % Change -0.9% -5.3% -2.2% -37.6% -0.2% Miniclip 4% 0.9% 0.3% 4% 4% % Change -0.6% -1.8% -1.3% -1.5% -0.5% Rediff 3% 2% 56% 0.2% 4% % Change -2.8% -3.3% 50% -0.8% -1.8% Indiagames* 3% 3% 2% 6% 3% % Change Contest2Win 3% 8% 0.2% 3% 3% % Change 2% 8% -1.1% 3% 3% MSN 1% 0.8% 1% 0.0% 2% % Change -2.3% -1.5% -0.1% 0.0% -1.6% Onlinegames 2% 2% 0.1% 3% 2% % Change 0.9% 2% -0.3% 3% 1% Base: 5,522(CY), 5,205(PY)
95 Online Info Search- English
Table 36: Download mobile content
Website Google Yahoo Rediff Wikipedia ASU Yahoo 11% 58% 5% 2% 15% % Change -11.8% 22% -12.4% -17.0% -7.7% Rediff 12% 9% 66% 10% 13% % Change -9.3% -19.0% 44% -10.1% -8.5% Google 15% 3% 3% 27% 12% % Change 4% 0.2% -6.5% 27% 2% Nokia 9% 2% 5% 12% 8% % Change 6% 0.4% -4.8% 10% 5% Indiatimes 9% 2% 1% 4% 7% % Change -5.3% -12.7% -20.5% -9.8% -7.2% Mobile9 4% 1% 0.4% 0.0% 4% % Change 3% 1% 0.0% -0.6% 4% Hutch 3% 0.7% 2% 5% 3% % Change 2% 0.3% 1% 1% 2% Ringtones 2% 1% 0.0% 0.0% 3% % Change -1.2% -2.4% -1.5% -36.3% -0.3% Funmaza 3% 0.4% 0.4% 0.0% 2% % Change 1% -1.7% -1.8% 0.0% 0.4% Airtel 3% 2% 2% 8% 3% % Change 0.8% 2% -0.1% 8% 0.2% Base: 5,314(CY), 4,776(PY)
96 India Online 2007
Table 37: Preferred instant messaging applications
Website Google Yahoo Rediff Wikipedia ASU Yahoo 61% 85% 23% 69% 63% Google Talk 18% 5% 3% 11% 16% Rediffbol 8% 6% 66% 8% 9% MSN 6% 3% 5% 2% 6% Orkut 2% 0.2% 0.9% 4% 2% Meebo 2% 0.3% 0.0% 0.0% 2% Skype 0.5% 0.5% 0.2% 0.8% 0.5% Indiatimes 0.4% 0.4% 0.3% 0.0% 0.6% AIM 0.3% 0.0% 0.3% 2% 0.3% Others 2% 0.4% 2% 3% 3% Base: 6,260
97 Online Info Search- English
Table 38: Download music
Website Google Yahoo Rediff Wikipedia ASU Raaga 25% 10% 10% 19% 21% % Change 9% -9.2% -9.8% 16% 4% Yahoo 8% 43% 9% 5% 11% % Change -5.4% 18% -6.0% -15.7% -3.2% Google 10% 4% 2% 3% 8% % Change 2% 1% -6.6% -1.3% 0.7% Cooltoad 5% 2% 2% 3% 4% % Change -1.8% -3.1% -2.9% 3% -2.2% Musicindiaonline 5% 1% 1% 5% 4% % Change -0.6% -1.7% -5.8% 1% 0.1% Music 3% 3% 0.9% 3% 4% % Change 0.7% -0.1% -3.7% -28.6% 2% Mp3 3% 4% 0.0% 3% 3% % Change -0.9% -0.3% -1.4% -2.8% -0.9% Rediff 2% 5% 57% 0.4% 3% % Change -3.8% 0.8% 52% -13.7% -2.0% Youtube* 2% 0.2% 0.2% 6% 2% % Change Tamilsongs 1% 2% 2% 0.9% 1% % Change 0.6% 2% 1% 0.9% 0.8% Base: 5,879(CY), 5,971(PY)
98 India Online 2007
Table 39: Sports content
Website Google Yahoo Rediff Wikipedia ASU Espnstarsports* 29% 16% 11% 27% 27% % Change Cricinfo 16% 4% 5% 37% 13% % Change 8% -2.6% -7.5% 36% 5% Yahoo 9% 50% 9% 2% 13% % Change -3.3% 24% -2.6% -18.8% 0.0% Google 12% 3% 2% 6% 10% % Change 5% -0.2% -7.7% 6% 3% Rediff 7% 4% 54% 5% 8% % Change -3.3% -11.2% 42% 3% -3.1% Sports 4% 3% 1% 0.5% 5% % Change 0.4% 1% -0.6% 0.3% 2% Indiatimes 3% 2% 4% 0.0% 3% % Change -3.2% -3.1% -7.7% -16.9% -3.1% Cricketnext 2% 1% 2% 0.4% 2% % Change -0.6% -3.4% 0.1% 0.4% -0.8% NDTV 2% 2% 1% 0.0% 2% % Change -1.0% -1.5% -1.0% -1.2% -0.9% Tensports 1% 3% 2% 0.2% 2% % Change -2.8% -2.5% -0.4% -33.9% -2.7% Base: 5,623(CY), 6,197(PY)
99 Online Info Search- English
Table 40: Cinema content
Website Google Yahoo Rediff Wikipedia ASU Yahoo 8% 52% 8% 4% 12% % Change -5.5% 38% -4.0% -8.8% -0.7% Google 13% 2% 3% 7% 10% % Change 6% -1.9% -7.3% 7% 3% Bollywood 5% 1% 1% 2% 5% % Change 0.0% -4.4% -2.5% -38.1% -0.5% PVR Cinemas 6% 4% 1% 4% 5% % Change 1% 2% -7.0% -12.0% 0.4% Indiafm 6% 1% 2% 0.1% 5% % Change 0.3% -4.5% -4.2% 0.1% -0.9% Rediff 4% 3% 55% 3% 5% % Change -2.9% -2.7% 49% -15.5% -2.3% Cinema 3% 1% 4% 0.1% 4% % Change 0.1% -1.4% -3.9% 0.1% 0.6% Santabanta 3% 3% 0.6% 5% 3% % Change 0.0% 2% -2.7% 5% 0.0% Indiatimes 4% 2% 0.7% 0.0% 3% % Change -3.1% -2.6% -8.0% 0.0% -3.2% Movies 3% 1% 3% 1% 3% % Change 2% 0.1% 2% 1% 2% Base: 5,356(CY), 4,668(PY)
100 India Online 2007
Table 41: Most used local language websites (other than English)
Website Google Yahoo Rediff Wikipedia ASU Google 15% 8% 8% 10% 13% Yahoo 3% 43% 11% 0.0% 8% Malayalamanorama 9% 5% 15% 14% 8% Eeandu 7% 0.2% 3% 2% 7% Thinamalar 5% 18% 0.0% 0.0% 6% Webduniya 4% 3% 2% 8% 4% Marathiworld 4% 1% 3% 0.0% 3% Webulagam 3% 5% 0.2% 0.0% 4% Tamilcinema 3% 0.5% 0.3% 0.0% 3% Keralakaumudi 2% 0.0% 0.3% 0.0% 3% Base: 1,012
101 Online Info Search- English
Table 42: Preferred blog sites
Website Google Yahoo Rediff Wikipedia ASU Google 28% 7% 11% 11% 23% Yahoo 13% 41% 16% 4% 17% Blogger 12% 2% 2% 29% 12% Blogspot 11% 2% 0.4% 10% 10% Rediff 9% 4% 61% 7% 10% Ibibo 10% 13% 5% 2% 9% Tagged 0.5% 25% 0.6% 0.0% 3% Debonairblog 2% 0.1% 2% 37% 3% Hi5 3% 0.3% 0.0% 0.0% 3% Indiatimes 2% 0.2% 2% 0.0% 2% Base: 1,436
102 India Online 2007
Table 43: Preferred astrology website
Website Google Yahoo Rediff Wikipedia ASU Yahoo 18% 61% 9% 27% 22% Astrology 16% 6% 9% 12% 18% Google 18% 5% 2% 10% 13% Rediff 9% 4% 68% 13% 10% Indiatimes astrospeak 9% 5% 3% 5% 8% Sarafreder 3% 0.7% 0.0% 1% 3% Sify 3% 3% 3% 0.0% 3% MSN 2% 0.6% 2% 0.7% 3% Horoscope 1% 0.8% 0.2% 0.0% 1% Astrolife 2% 2% 0.5% 0.0% 2% Base: 4,984
103 Online Info Search- English
Table 44: Preferred online learning / education website
Website Google Yahoo Rediff Wikipedia ASU Google 41% 14% 9% 45% 33% Yahoo 6% 59% 5% 8% 12% Wikipedia 7% 2% 0.2% 23% 6% Rediff 3% 3% 69% 0.5% 5% Education 2% 0.6% 2% 0.9% 3% W3schools 2% 0.2% 0.0% 0.0% 2% IGNOU 2% 0.3% 0.0% 0.0% 1% Onlinelearning 0.8% 0.1% 0.0% 0.0% 1% Ebizel 1% 0.7% 2% 0.0% 1% Indiatimes 1% 2% 0.9% 0.0% 2% Base: 5,195
104 India Online 2007
Most Used Offline Media Brands
Table 45: Favorite TV channels
TV Channel Google Yahoo Rediff Wikipedia ASU Star Plus 11% 12% 15% 3% 11% % Change 0.9% -0.9% 4% -2.4% 1% Discovery 9% 6% 7% 5% 8% % Change 2% -2.0% -2.4% -11.0% 0.9% NDTV 6% 3% 5% 7% 5% % Change 2% -0.3% 2% 7% 2% Aajtak 4% 3% 6% 0.0% 4% % Change -0.8% 2% 4% -2.9% -0.1% Sun TV 4% 5% 7% 10% 5% % Change 0.3% -1.0% 4% 4% 0.6% HBO 5% 1% 3% 3% 5% % Change 1% -2.8% -0.6% -2.5% 0.6% Sony 3% 5% 4% 2% 3% % Change -2.0% 3% 2% 0.5% -1.3% Star Movies 3% 4% 2% 21% 3% % Change 0.6% 3% -2.2% 20% 0.6% Zee TV 3% 2% 5% 3% 3% % Change -0.6% -1.6% 0.5% 3% -0.4% M TV 4% 3% 2% 2% 4% % Change 2% -3.4% -5.8% 2% 0.9% Base: 7,091(CY), 10,520(PY)
105 Online Info Search- English
Table 46: Favorite newspapers
Newspaper Google Yahoo Rediff Wikipedia ASU The Times of India 37% 23% 30% 26% 35% % Change 4% -15.6% -1.2% 15% 1% The Hindu 20% 20% 11% 33% 20% % Change 6% 6% -1.7% 12% 7% The Hindustan Times 6% 6% 6% 5% 6% % Change -1.7% -3.8% -10.2% 2% -2.3% Deccan Chronicle 3% 3% 4% 15% 4% % Change 2% 1% 3% 15% 2% Eenadu 3% 0.4% 0.9% 2% 2% % Change 0.0% -1.1% -2.7% 2% -0.1% Indian Express 2% 4% 2% 0.0% 2% % Change -0.9% -2.3% 0.1% -3.5% -0.9% The Telegraph 3% 4% 3% 4% 3% % Change 0.6% 2% -0.3% 4% 0.4% Dainik Bhaskar 2% 4% 5% 0.0% 2% % Change -0.1% -3.5% 4% -2.5% -0.2% The Economic Times 3% 1% 2% 2% 2% % Change 0.6% 0.0% -0.4% 2% 0.3% Dainik Jagran 2% 3% 3% 0.0% 2% % Change -2.2% 3% 3% 0.0% -1.9% Base: 7,153(CY), 10,010(PY)
106 India Online 2007
Table 47: Favorite magazines
Magazine Google Yahoo Rediff Wikipedia ASU India Today 24% 26% 33% 12% 24% % Change -7.1% 4% -2.5% -16.1% -6.4% Reader's Digest 7% 6% 4% 3% 6% % Change -1.4% -1.5% -2.0% -0.2% -1.7% The Week 7% 7% 3% 9% 6% % Change 2% 3% -2.1% 9% 2% Sports Star 4% 3% 6% 0.1% 4% % Change 2% 0.2% 4% -0.6% 2% Femina 3% 4% 2% 6% 3% % Change -1.0% -3.2% -1.9% 6% -1.3% Outlook 5% 2% 4% 1% 5% % Change 0.0% -6.1% 1% -4.1% -0.5% Digit 4% 0.5% 2% 5% 3% % Change 1% -2.6% 0.3% 4% 0.5% Film Fare 2% 2% 2% 7% 3% % Change 0.4% 1% -0.4% 7% 1% Women's Era 2% 2% 2% 0.0% 2% % Change -0.3% 1% 0.8% -1.4% 0.2% Business World 3% 0.8% 0.3% 9% 3% % Change 2% -0.7% -1.4% 9% 1% Base: 6,199(CY), 8,870(PY)
107 Online Info Search- English
Table 48: Favorite radio channels
Radio Channel Google Yahoo Rediff Wikipedia ASU Radio Mirchi 37% 39% 34% 42% 38% % Change 12% -0.5% 10% 32% 12% Red FM 12% 10% 9% 15% 12% % Change 3% 5% -5.8% 13% 3% AIR 11% 13% 13% 2% 11% % Change -3.3% -0.2% -0.7% -5.3% -2.9% Radio City 12% 8% 7% 15% 11% % Change 0.5% -3.5% -2.5% 13% 0.4% Suryan FM 6% 11% 4% 2% 6% % Change 3% 8% 2% -4.8% 3% Big FM* 6% 2% 9% 3% 6% % Change AIR FM GOLD 5% 4% 8% 6% 5% % Change -24.9% -16.5% -22.5% -63.4% -24.4% AIR FM RAINBOW 4% 4% 7% 0.5% 3% % Change 2% 4% 6% -0.4% 2% Fever FM* 3% 2% 1% 12% 3% % Change World Space 2% 0.2% 2% 0.0% 2% % Change 0.8% -0.1% 2% 0.0% 0.8% Base: 4,863(CY), 8,406(PY)
108 India Online 2007
Offline Brands Recalled
Table 49: TOM recall for brands
TOM Brand Google Yahoo Rediff Wikipedia ASU Sony 9% 7% 6% 9% 9% % Change 4% 3% -0.3% 4% 4% Nokia 8% 8% 8% 7% 8% % Change 2% 0.6% 5% 4% 2% Tata 5% 6% 5% 7% 5% % Change -2.7% -1.4% 0.2% 5% -2.3% LG 4% 5% 4% 0.6% 4% % Change 0.6% -0.9% -1.2% -1.6% 0.2% Colgate 3% 3% 3% 7% 3% % Change 0.4% 2% 1% 4% 0.8% Reliance 3% 4% 3% 3% 3% % Change -0.7% 1% 0.5% 3% 0.0% HLL 2% 3% 4% 1% 3% % Change 0.6% 2% 3% 1% 1% Nike 3% 2% 2% 2% 3% % Change -0.3% 0.3% -5.6% 0.8% -0.5% Samsung 2% 3% 2% 8% 2% % Change -0.1% -0.3% -0.7% 7% 0.0% Pepsi 2% 0.8% 3% 1% 2% % Change -0.2% -0.4% 0.2% 1% -0.5% Base: 7,680(CY), 11,770(PY)
109
Segment Wise Detailed Tables
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Table 1: Gender breakup
Gender Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Male 85% 83% 80% 68% 84% Female 15% 17% 20% 32% 16%
Table 2: Age group distribution
Age Group Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 13-18 yrs 11% 16% 7% 18% 11% 19-24 yrs 33% 28% 25% 41% 33% 25-35 yrs 37% 27% 47% 21% 36% 36-45 yrs 12% 12% 15% 8% 12% 46-55 yrs 6% 13% 5% 8% 6% Above 55 yrs 3% 4% 2% 4% 3%
111
Table 3: City class - by population size
City Class Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Up to 1 Lakh 10% 14% 16% 6% 11% 1-5 Lakhs 16% 13% 17% 16% 15% 5-10 Lakhs 26% 31% 28% 34% 28% Above 10 Lakhs 48% 41% 40% 45% 46%
Table 4: City class - by market size
City Class Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Metro 40% 36% 32% 41% 39% Urban uptowns 14% 12% 17% 8% 14% Emerging Towns 15% 21% 15% 30% 16% Others 32% 31% 36% 21% 32%
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Table 5: City wise distribution
Cities Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Delhi 13% 12% 9% 9% 12% Mumbai 11% 7% 12% 5% 10% Bangalore 7% 5% 7% 11% 7% Hyderabad 7% 5% 5% 8% 6% Chennai 5% 7% 1% 13% 5% Kolkata 3% 3% 3% 1% 3% Pune 3% 2% 3% 3% 3% Ahmadabad 2% 2% 0.6% 0.0% 1% Lucknow 2% 1% 1% 3% 1% Coimbatore 0.9% 2% 1% 0.0% 1% Visakhapatanam 0.7% 0.9% 0.8% 4% 0.8% Chandigarh 0.7% 0.5% 0.6% 1% 0.7% Jaipur 0.9% 1% 0.2% 1% 0.8% Nagpur 1% 0.6% 2% 0.0% 0.9% Indore 0.8% 1% 1% 0.0% 0.8% Surat 0.8% 0.8% 0.2% 0.0% 0.7% Vadodara 0.5% 0.2% 0.6% 1% 0.5% Bhopal 0.7% 0.5% 0.4% 0.0% 0.6% Faridabad 0.6% 0.5% 0.6% 0.0% 0.6% Ludhiana 0.4% 0.9% 0.8% 0.0% 0.5% Patna 0.6% 0.3% 0.6% 0.0% 0.5% Thiruvanathapuram 0.8% 1% 0.0% 3% 0.8% Bhubaneswar 0.6% 0.2% 0.0% 0.0% 0.5% kanpur 0.4% 0.5% 0.2% 0.0% 0.4% Kochi 0.5% 0.6% 0.4% 0.0% 0.5% Vijayavada 0.5% 0.5% 0.8% 1% 0.5% Allahabad 0.2% 0.2% 0.4% 0.0% 0.2% Cuttack 0.2% 0.2% 0.6% 0.0% 0.3% Madurai 0.4% 0.6% 0.4% 0.0% 0.5% Nashik 0.4% 0.3% 0.6% 0.0% 0.3% Mysore 0.4% 0.8% 0.4% 0.0% 0.4% Agra 0.4% 0.2% 0.2% 0.0% 0.3% Amritsar 0.4% 0.3% 0.0% 0.0% 0.3% Aurangabad 0.2% 0.2% 0.6% 0.0% 0.3% Dehradun 0.3% 0.5% 0.6% 0.0% 0.3% Goa 0.2% 0.6% 0.2% 0.0% 0.2% Guwahati 0.3% 0.3% 0.2% 0.0% 0.3% Meerut 0.3% 0.2% 0.0% 0.0% 0.3% Rajkot 0.3% 0.3% 0.2% 0.0% 0.3% Ranchi 0.2% 0.6% 0.6% 0.0% 0.3% Tiruchirapalli 0.3% 0.5% 0.4% 0.0% 0.3% Jabalpur 0.2% 0.5% 0.2% 0.0% 0.2% Jodhpur 0.1% 0.2% 0.4% 0.0% 0.1%
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Cities Google Yahoo Rediff Wikipedia ASU Mangalore 0.4% 0.0% 0.2% 0.0% 0.3% Raipur 0.1% 0.2% 0.0% 0.0% 0.1% Varanasi 0.3% 0.2% 0.0% 0.0% 0.2% Assansol 0.0% 0.0% 0.4% 0.0% 0.0% Dhanbad 0.1% 0.2% 0.0% 0.0% 0.1% Solapur 0.1% 0.2% 0.2% 0.0% 0.1% Others from North India 8% 7% 11% 4% 8% Others from South India 13% 16% 18% 21% 14% Others from East India 5% 7% 8% 5% 5% Others from West India 7% 8% 7% 5% 7%
Table 6: Region-wise break-ups
Region Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 North 22% 20% 22% 13% 21% East 11% 13% 10% 4% 11% South 41% 44% 39% 69% 43% West 26% 24% 29% 14% 25%
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Table 7: Preferred language of reading
Language Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 English 48% 37% 35% 41% 45% Hindi 17% 16% 17% 8% 16% Telugu 6% 4% 8% 24% 6% Tamil 6% 9% 6% 8% 6% Marathi 4% 4% 8% 4% 4% Malayalam 4% 7% 4% 10% 4% Gujarati 3% 5% 3% 1% 3% Kannada 4% 4% 7% 0.0% 4% Bengali 3% 4% 3% 1% 3% Oriya 2% 0.4% 3% 0.5% 2% Punjabi 1% 2% 2% 1% 1% Awadhi 0.5% 1% 0.9% 0.0% 0.6% Urdu 0.9% 0.9% 2% 0.0% 1% Assamese 0.3% 3% 0.5% 0.0% 0.5% Konkani 0.3% 0.4% 0.2% 0.0% 0.4% Marwari 0.5% 0.2% 0.5% 0.0% 0.4% Bhojpuri 0.1% 0.1% 0.6% 0.0% 0.2% Sindhi 0.2% 0.4% 0.1% 0.0% 0.3% Chhattisgarhi 0.0% 0.0% 0.0% 0.0% 0.0% Haryanvi 0.1% 0.1% 0.0% 0.0% 0.1% Kashmiri 0.0% 0.0% 0.3% 0.0% 0.1% Maithili 0.0% 0.1% 0.3% 0.0% 0.1% Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% Tulu 0.2% 0.0% 0.0% 0.0% 0.1% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% Dogri 0.1% 0.0% 0.0% 0.0% 0.0% Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% Manipuri 0.1% 0.0% 0.0% 0.0% 0.1% Magahi 0.0% 0.1% 0.0% 0.0% 0.0% Nepali 0.0% 0.0% 0.0% 0.0% 0.1% Santhali 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.3% 0.7% 0.1% 0.0% 0.3%
115
Table 8: Socio economic classification
SEC Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 SEC A 31% 21% 20% 32% 29% SEC B 31% 33% 38% 30% 32% SEC C 21% 19% 22% 12% 21% SEC D 12% 16% 15% 20% 13% SEC E 5% 11% 6% 6% 5%
Table 9: Highest educational qualification
Education Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Up to SSC/HSC 11% 18% 13% 4% 12% College but not Graduate 23% 23% 21% 29% 22% Graduate & above - general stream 34% 38% 48% 29% 36% Graduate & above - professional stream 32% 21% 19% 38% 30%
Table 10: Occupational break up
Occupation Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Unemployed 38% 46% 30% 51% 38% Employed 62% 54% 70% 49% 62%
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Table 11: Function / field of occupation
Functions Google Yahoo Rediff Wikipedia ASU Sample Base 3,607 461 110 62 4,803 IT/Software 24% 8% 12% 33% 21% Marketing/Sales 15% 17% 16% 8% 15% Manufacturing 11% 15% 12% 1% 11% Administration 9% 14% 19% 2% 10% Finance 8% 13% 14% 9% 10% Consultancy 6% 6% 3% 4% 6% Academics 4% 3% 2% 13% 4% Advertising/PR/Media 4% 3% 0.7% 8% 3% HR 3% 1% 0.9% 3% 3% Others 17% 20% 20% 20% 18%
Table 12: Head of the household
Head Of The HH Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Head of the household 45% 46% 51% 44% 46% Not head of the household 55% 54% 49% 56% 54%
Table 13: Monthly family income
Income Google Yahoo Rediff Wikipedia ASU Sample Base 5,041 644 154 87 6,713 Up to Rs.5K 8% 15% 19% 1% 10% Rs.5-10K 21% 28% 33% 26% 23% Rs.10-20K 26% 24% 25% 26% 26% Rs.20-30K 16% 12% 8% 26% 15% Rs.30-50K 13% 10% 6% 10% 12% Rs.50-75K 5% 4% 3% 1% 5% Rs.75-100K 4% 3% 3% 6% 4% Above Rs.100K 7% 5% 3% 4% 6%
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Table 14: Most expensive vehicle owned by the household
Vehicle Owned Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Bi-Cycle 5% 9% 10% 6% 6% Motor-Cycle/Scooter 42% 39% 52% 38% 43% Small Car (Up to Rs.4 lakhs) 22% 19% 11% 27% 20% Mid-Size Car (Rs.4 to 8 lakhs) 11% 11% 6% 6% 10% Premium/Luxury Car (Above Rs.8 lakhs) 2% 3% 1% 1% 2% Others 1% 3% 0.6% 9% 1% Don't own a vehicle 17% 17% 19% 13% 18%
Table 15: Ownership of credit cards (individually)
Credit Card Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Single Card 19% 16% 20% 22% 19% Multiple Cards 18% 14% 13% 16% 17% No Credit Card 64% 70% 67% 62% 65%
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Table 16: Household asset ownership
Asset Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Color TV 94% 92% 88% 86% 94% Mobile Phone 93% 87% 85% 87% 91% Bank Account 86% 83% 79% 83% 84% Fridge 81% 76% 65% 74% 78% Cable TV connection/DTH 76% 74% 66% 68% 75% Computer/Laptop 77% 72% 53% 81% 74% Camera 69% 69% 59% 80% 68% Landline Phone 68% 68% 53% 65% 66% Life Insurance 65% 60% 56% 64% 64% Home 62% 61% 46% 66% 60% Washing Machine 63% 60% 49% 54% 60% Music System/DVD/MP3 60% 59% 47% 66% 58% Debit Card 61% 54% 50% 69% 59% Credit Card 41% 36% 32% 51% 40% Fixed Deposits 39% 39% 28% 49% 37% Medical Insurance/CGHS 37% 33% 23% 36% 35% Air Conditioner 29% 27% 16% 24% 27% Microwave 28% 26% 20% 23% 27% Mutual Funds 26% 23% 18% 25% 25% Demat Account 25% 23% 15% 26% 24% Video Camera 22% 25% 13% 24% 22% Share of Companies 24% 21% 15% 29% 23% IPod 13% 15% 9% 7% 13% Chit Fund Deposits 8% 9% 4% 14% 8%
Table 17: Current loan liabilities
Loan Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Home Loan 44% 44% 46% 49% 44% Personal Loan 22% 18% 19% 20% 22% Car Loan 15% 15% 8% 18% 14% Two - wheeler Loan 13% 12% 17% 5% 13% Education Loan 9% 11% 7% 17% 10% Business Loan 4% 6% 3% 4% 4% Consumer Durables 3% 3% 4% 1% 3% Other 0.1% 0.1% 0.3% 0.0% 0.1% None of Above 7% 9% 12% 5% 7%
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Table 18: Years of experience in using internet
Experience Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Less Than 6 Months 5% 9% 10% 0.9% 6% 6 Months-1 year 7% 10% 13% 11% 8% 1-2 years 13% 17% 19% 9% 14% 2-5 years 27% 26% 27% 33% 27% 5-6 years 14% 12% 8% 11% 13% 6 years and above 34% 27% 22% 35% 31%
Table 19: Place of accessing internet
Place Of Access Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Home 68% 67% 45% 74% 66% Place of work (office / school / college) 78% 76% 85% 79% 78% Cyber cafe 51% 47% 47% 57% 50% In transit (while traveling) 9% 8% 5% 7% 8%
Table 20: Type of internet connection at home
Connection Type Google Yahoo Rediff Wikipedia ASU Sample Base 3,857 493 118 67 5,136 Regular Dial Up 16% 15% 22% 12% 16% Broadband Dial Up 25% 27% 24% 24% 26% 24 Hrs Broadband 36% 38% 24% 38% 35% Mobile Connection 6% 3% 4% 7% 6% Wi Fi Connection 1% 0.9% 1% 9% 2% Cable 9% 9% 14% 6% 9% Lease/Dedicated line 0.5% 0.3% 0.3% 0.0% 0.4% Others 1% 0.5% 2% 0.0% 1% Don't Know 4% 6% 8% 3% 5%
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Table 21: Type of internet connection at office
Connection Type Google Yahoo Rediff Wikipedia ASU Sample Base 4,676 598 143 81 6,227 24 Hrs Broadband 36% 33% 29% 29% 35% Broadband Dial Up 22% 26% 28% 16% 23% Lease/Dedicated line 10% 3% 2% 14% 8% Regular Dial Up 6% 9% 7% 4% 6% Cable 5% 6% 10% 4% 6% Wi Fi Connection 3% 2% 1% 0.9% 3% Mobile Connection 2% 3% 1% 0.0% 2% Others 1% 2% 2% 0.0% 1% Don't Know 16% 18% 20% 34% 16%
Table 22: Service provider subscribed to at home
Service Provider Google Yahoo Rediff Wikipedia ASU Sample Base 3,857 493 118 67 5,136 BSNL/Sancharnet 37% 36% 38% 35% 37% Airtel/Bharti 18% 17% 11% 14% 17% VSNL / Tata 8% 10% 10% 13% 9% Local Cable Operator 9% 12% 8% 3% 9% Sify 7% 5% 4% 10% 6% MTNL 6% 2% 7% 5% 5% Reliance 6% 2% 7% 10% 5% Spectranet 0.2% 0.0% 0.0% 0.0% 0.2% Others 8% 11% 8% 2% 8% Don't Know 3% 4% 8% 8% 4%
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Table 23: Service provider subscribed to at office
Service Provider Google Yahoo Rediff Wikipedia ASU Sample Base 4,676 598 143 81 6,227 BSNL/Sancharnet 27% 30% 34% 16% 27% Airtel/Bharti 16% 18% 15% 12% 16% VSNL / Tata 11% 10% 12% 18% 11% Reliance 6% 3% 3% 4% 5% Sify 4% 3% 5% 10% 4% Local Cable Operator 4% 4% 5% 0.6% 4% MTNL 4% 4% 5% 0.5% 4% Spectranet 0.4% 0.3% 0.4% 2% 0.4% Others 8% 12% 4% 4% 8% Don't Know 20% 15% 17% 34% 19%
Table 24: Frequency of accessing internet from home
Frequency Google Yahoo Rediff Wikipedia ASU Sample Base 3,752 480 115 65 4,996 Over 5 times a Day 27% 23% 27% 38% 27% 2-5 times a Day 28% 30% 20% 33% 29% Once Daily 31% 33% 35% 17% 31% Once In 2-3 Days 9% 9% 11% 12% 9% Once a Week 4% 4% 4% 0.7% 4% 1-3 times a Month 0.6% 1% 1% 0.0% 0.7% Once in More than a Month 0.7% 0.1% 3% 0.0% 0.7%
Table 25: Frequency of accessing internet from office
Frequency Google Yahoo Rediff Wikipedia ASU Sample Base 4,238 542 130 73 5,643 Over 5 times a Day 46% 31% 29% 55% 43% 2-5 times a Day 22% 26% 24% 15% 23% Once Daily 19% 31% 27% 13% 21% Once In 2-3 Days 7% 5% 13% 4% 7% Once a Week 4% 4% 5% 7% 4% 1-3 times a Month 0.8% 1% 1% 5% 0.9% Once in More than a Month 0.8% 2% 2% 0.0% 1%
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Table 26: Time of the day accessing internet from home
Time Slot Google Yahoo Rediff Wikipedia ASU Sample Base 3,672 469 112 64 4,889 Before 9.00 AM 5% 5% 6% 3% 5% 9.00 AM-12.00 Noon 7% 9% 8% 4% 7% 12.00 Noon - 3.00 PM 4% 6% 4% 4% 5% 3.00 PM-6.00 PM 5% 11% 3% 0.0% 5% 6.00 PM - 9.00 PM 18% 18% 16% 16% 17% 9.00 PM - 12.00 Midnight 38% 31% 38% 38% 37% After 12.00 Midnight 4% 3% 5% 2% 4% Throughout the Day 21% 18% 20% 33% 21%
Table 27: Time of the day accessing internet from office
Time Slot Google Yahoo Rediff Wikipedia ASU Sample Base 4,232 541 130 73 5,635 Before 9.00 AM 2% 4% 5% 0.0% 2% 9.00 AM-12.00 Noon 19% 23% 21% 17% 20% 12.00 Noon - 3.00 PM 19% 17% 20% 31% 20% 3.00 PM-6.00 PM 13% 16% 17% 7% 13% 6.00 PM - 9.00 PM 6% 7% 9% 2% 7% 9.00 PM - 12.00 Midnight 4% 8% 5% 3% 4% After 12.00 Midnight 1% 0.8% 1% 0.0% 1% Throughout the Day 37% 24% 21% 41% 34%
Table 28: Duration of internet usage from home
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 3,727 476 114 65 4,963 Less than 30 Minutes 13% 14% 17% 15% 12% 30 to 60 Minutes 26% 25% 30% 20% 26% 1-2 Hours 34% 35% 34% 40% 34% 2-5 Hours 21% 22% 17% 18% 20% 5-8 Hours 4% 1% 3% 0.5% 4% More than 8 Hours 3% 3% 0.4% 6% 3%
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Table 29: Duration of internet usage from office
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 4,158 532 127 72 5,537 Less than 30 Minutes 18% 18% 22% 17% 18% 30 to 60 Minutes 22% 25% 35% 16% 23% 1-2 Hours 26% 30% 22% 14% 26% 2-5 Hours 18% 18% 11% 23% 18% 5-8 Hours 9% 5% 8% 20% 9% More than 8 Hours 7% 4% 3% 10% 7%
Table 30: Duration of internet usage during weekdays
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 5,399 690 165 93 7,189 Less than 30 Minutes 6% 7% 7% 3% 7% 30 to 60 Minutes 17% 17% 20% 17% 17% 1-2 Hours 31% 30% 36% 38% 31% 2-5 Hours 28% 29% 23% 24% 27% 5-8 Hours 9% 8% 7% 5% 9% More than 8 Hours 9% 9% 7% 13% 9%
Table 31: Duration of internet usage during weekends
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 4,734 605 145 82 6,304 Less than 30 Minutes 9% 9% 13% 21% 9% 30 to 60 Minutes 15% 17% 19% 9% 15% 1-2 Hours 28% 29% 29% 22% 28% 2-5 Hours 27% 22% 21% 20% 26% 5-8 Hours 11% 13% 7% 14% 11% More than 8 Hours 10% 10% 11% 15% 11%
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Table 32: Duration of pc usage from home
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 3,997 511 122 69 5,322 Less than 30 Minutes 9% 9% 14% 16% 9% 30 to 60 Minutes 20% 20% 16% 13% 19% 1-2 Hours 36% 35% 35% 24% 36% 2-5 Hours 22% 22% 20% 32% 22% 5-8 Hours 7% 10% 11% 6% 8% More than 8 Hours 6% 5% 5% 9% 6%
Table 33: Duration of pc usage from office
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 4,371 559 134 76 5,820 Less than 30 Minutes 5% 3% 4% 0.0% 4% 30 to 60 Minutes 7% 11% 9% 4% 8% 1-2 Hours 14% 22% 17% 11% 15% 2-5 Hours 23% 20% 19% 12% 22% 5-8 Hours 27% 26% 34% 41% 28% More than 8 Hours 24% 18% 17% 32% 23%
Table 34: Time spent by internet users on watching TV
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 5,315 679 163 92 7,077 Less than 30 Minutes 16% 18% 10% 17% 16% 30 to 60 Minutes 29% 31% 29% 39% 29% 1-2 Hours 43% 37% 51% 21% 43% 2-5 Hours 11% 12% 9% 21% 11% 5-8 Hours 1% 1% 0.6% 2% 1% More than 8 Hours 0.3% 0.9% 0.2% 0.0% 0.5%
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Table 35: Time spent by internet users on reading newspaper
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 5,437 695 167 94 7,240 Less than 30 Minutes 47% 42% 42% 57% 46% 30 to 60 Minutes 41% 40% 44% 34% 41% 1-2 Hours 11% 14% 13% 9% 12% 2-5 Hours 0.6% 4% 0.9% 0.0% 0.9% 5-8 Hours 0.1% 0.1% 0.0% 0.0% 0.1% More than 8 Hours 0.0% 0.3% 0.0% 0.0% 0.1%
Table 36: Time spent by internet users on listening to radio
Time Spent Google Yahoo Rediff Wikipedia ASU Sample Base 3,662 468 112 63 4,876 Less than 30 Minutes 48% 44% 37% 45% 48% 30 to 60 Minutes 26% 20% 30% 27% 26% 1-2 Hours 18% 22% 21% 20% 19% 2-5 Hours 5% 5% 10% 5% 5% 5-8 Hours 1% 2% 0.6% 3% 1% More than 8 Hours 1% 6% 1% 0.0% 2%
Table 37: Professional activities
Activity Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Emailing - work related 86% 82% 89% 90% 86% Job Search 80% 88% 94% 77% 83% Instant messaging 79% 89% 94% 80% 81% Search work related info 56% 52% 44% 50% 54% Check business/Financial news 35% 34% 39% 35% 35% Business/prof. networking 31% 31% 29% 28% 31% Look for Seminar/workshops 27% 25% 28% 41% 28% Check business travel info. 21% 23% 24% 21% 22% None of the Above 2% 0.9% 0.1% 0.0% 1%
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Table 38: Personal activities
Activity Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Emailing - personal 92% 90% 87% 90% 91% Check news 77% 92% 96% 76% 81% Check Sports 71% 84% 94% 59% 75% Dating/Friendship 65% 81% 91% 57% 70% Social networking/communities 63% 78% 90% 70% 68% Matrimonial search 59% 78% 88% 51% 65% Chatting 67% 57% 55% 68% 65% Astrology 58% 81% 93% 44% 64% Search for product information 53% 45% 41% 49% 50% Share pictures 45% 45% 36% 64% 44% Check hobby related info 37% 37% 29% 41% 37% Check health & lifestyle info 33% 33% 34% 31% 33% Check cinema content 31% 30% 31% 39% 31% Check personal travel info. 30% 26% 26% 27% 30% None of the above 0.1% 0.0% 0.0% 0.0% 0.1%
Table 39: Downloading activities
Activity Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Music 74% 85% 91% 73% 77% Online games 69% 84% 92% 64% 73% Mobile contents (ring tones/games) 64% 81% 90% 49% 68% Educational / Learning material 62% 79% 93% 71% 68% Screensavers/wallpapers 48% 53% 50% 54% 49% Movies 33% 35% 29% 41% 33% Adult content 20% 20% 21% 31% 21% None of the above 6% 4% 1% 7% 5%
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Table 40: E-commerce related activities
Activity Google Yahoo Rediff Wikipedia ASU Sample Base 5,854 748 179 101 7,795 Check financial info 63% 81% 93% 55% 68% E-greetings 65% 62% 58% 76% 64% Check real estate info 52% 74% 89% 42% 58% Net banking 37% 32% 30% 39% 36% Book train tickets 32% 33% 31% 38% 32% Buy non-travel products 32% 24% 21% 34% 30% Online bill payment 28% 26% 21% 32% 28% Book air tickets 27% 27% 23% 32% 28% Online stock trading 18% 19% 12% 18% 18% Net telephony 16% 15% 19% 27% 16% Book hotels 8% 13% 12% 9% 10% None of these 6% 4% 1% 4% 5%
Table 41: Online shopping
Online Shopping Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Searched only 32% 34% 37% 35% 32% Both searched and bought 52% 43% 41% 54% 50% Neither searched nor bought 16% 23% 22% 11% 18%
Table 42: Response to online marketing stimulus
Response Google Yahoo Rediff Wikipedia ASU Sample Base 4,848 620 148 84 6,456 Clicked a banner ad 53% 46% 45% 61% 52% Participated in an online contest 51% 46% 41% 53% 50% Clicked a sponsored search ad 44% 41% 38% 47% 43% Bid/Bought in an Online auction 26% 25% 27% 23% 26% Bought in a special promotion / deal 25% 24% 21% 20% 25% Clicked a product/service e-mailer 18% 14% 13% 12% 17% None of the above 21% 25% 28% 21% 22%
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Table 43: Blogging activities
Activity Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Check / read blogs at least once a week 27% 29% 29% 39% 28% Check / read blogs less than once a week 5% 5% 4% 1% 5% Comment on blog post at least once a week 12% 13% 11% 21% 12% Comment on blog post less than once a week 3% 3% 2% 2% 3% Have a blog site of my own 9% 7% 6% 11% 9% None of the above 64% 64% 65% 58% 64%
Table 44: Member of an online community
Membership Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Not a member of any online community 51% 54% 66% 31% 53% Member of an online community 49% 46% 34% 69% 47%
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Table 45: Membership by type of online community
Membership Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Not a member of any online community 51% 54% 66% 31% 53% Alumni & Schools 10% 4% 1% 12% 9% Computers & Internet 7% 9% 6% 11% 7% Romance & Relationships 5% 3% 3% 6% 5% Business / Professional community 4% 3% 3% 2% 4% Music 3% 4% 2% 2% 3% Schools & Education 3% 3% 1% 12% 3% Games 2% 4% 0.8% 1% 3% Individuals 2% 2% 1% 3% 2% Arts & Entertainment 2% 2% 3% 8% 2% Cultures & Community 2% 1% 1% 1% 2% Company 2% 0.5% 2% 7% 2% Travel 0.8% 1% 1% 0.0% 0.9% Religion & Beliefs 0.9% 2% 0.5% 0.0% 0.9% Science & History 0.8% 2% 0.6% 2% 0.9% Health, Wellness & Fitness 0.7% 0.1% 1% 0.0% 0.7% Automotive 0.7% 0.1% 1% 0.9% 0.7% Family & Home 0.4% 0.8% 1% 0.0% 0.6% Countries & Regional 0.6% 0.1% 0.0% 0.0% 0.5% Fashion & Beauty 0.4% 0.6% 0.2% 0.0% 0.4% Hobbies & Crafts 0.4% 0.1% 0.3% 0.0% 0.4% Recreation & Sports 0.2% 0.3% 2% 0.0% 0.3% Cities & Neighborhoods 0.2% 0.4% 0.0% 0.0% 0.2% Gay, Lesbian & Bi 0.2% 0.5% 0.0% 0.8% 0.2% Government & Politics 0.1% 0.4% 0.1% 1% 0.2% Pets & Animals 0.2% 0.3% 0.0% 0.0% 0.2% Food, Drink & Wine 0.1% 0.0% 0.2% 0.0% 0.1%
Table 46: Usage of other language websites
Language Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Use other language websites 15% 16% 15% 20% 15% Use only English websites 86% 84% 85% 81% 85%
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Table 47: Online activities desired in other languages
Activity Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Email 60% 68% 74% 57% 63% Chatting 48% 48% 51% 60% 49% Entertainment 48% 49% 50% 41% 49% Search information 37% 39% 35% 47% 37% Online news 35% 39% 37% 36% 36% Online learning / education 33% 38% 34% 44% 34% Astrology 23% 27% 28% 23% 25% Online shopping 20% 20% 21% 27% 21% Travel related information 18% 21% 21% 22% 19% Matrimony 14% 16% 19% 16% 15% Blog 16% 13% 11% 27% 15% Not Interested 22% 17% 15% 16% 20%
Table 48: Problems faced while surfing the internet
Problems Faced Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Slow website opening 63% 61% 64% 59% 63% Virus / spyware 55% 51% 42% 63% 54% Spam / junk mails 58% 43% 42% 79% 55% Unsolicited ads/pop-ups 54% 41% 34% 56% 50% Difficult to connect 31% 38% 39% 20% 33% Lack of response to queries 30% 30% 27% 30% 30% Cumbersome navigation 16% 11% 13% 26% 15% Lack of local language content 8% 12% 12% 9% 10% Never faced any problem 6% 10% 12% 5% 7% Others 2% 0.8% 2% 2% 2%
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Table 49: Top of mind unaided recall - all websites
Website Google Yahoo Rediff Wikipedia ASU Sample Base 5,794 741 177 100 7,715 Yahoo 25% 53% 17% 15% 28% Google 36% 14% 13% 52% 32% Rediff 9% 7% 55% 6% 10% Orkut 6% 3% 2% 9% 5% Gmail 4% 0.5% 2% 4% 3% Hotmail 2% 0.5% 0.3% 0.7% 2% Indiatimes 1% 1% 0.3% 0.1% 1% Contest2win 0.7% 0.1% 0.0% 0.0% 0.7% MSN 0.5% 0.8% 2% 0.1% 0.5% Naukri 0.2% 0.1% 0.4% 0.2% 0.2% Sify 0.3% 0.6% 0.0% 0.0% 0.4% Moneycontrol 0.4% 0.2% 0.1% 0.0% 0.3% Microsoft 0.2% 0.0% 0.1% 0.9% 0.3% Ebay 0.2% 2% 0.0% 0.0% 0.3% Monster 0.2% 0.0% 0.0% 0.0% 0.2% Nokia 0.2% 0.4% 0.1% 0.0% 0.2% Santabanta 0.1% 0.0% 0.1% 0.0% 0.1% Wikipedia 0.5% 0.0% 0.0% 0.2% 0.5% WWE 0.1% 0.0% 0.3% 0.0% 0.2% India 0.2% 1% 0.9% 0.0% 0.3% Espnstar 0.2% 0.0% 0.0% 0.0% 0.2% Freshersworld 0.1% 0.0% 0.1% 0.0% 0.1% Howstuffworks 0.2% 2% 0.0% 4% 0.4% ICICIbank 0.1% 0.0% 0.0% 0.0% 0.1% IRCTC 0.3% 0.0% 0.0% 0.0% 0.2% NDTV 0.3% 0.0% 0.0% 0.0% 0.2% Reliance 0.1% 0.0% 0.0% 0.0% 0.1% Funmaza 0.7% 0.0% 0.0% 0.0% 0.5% India games 0.3% 0.0% 0.0% 0.0% 0.3% You tube 0.2% 0.9% 0.0% 4% 0.4% BBC 0.0% 0.0% 0.0% 0.0% 0.0% BSNL 0.1% 0.0% 0.0% 0.0% 0.0% CBSE 0.0% 0.0% 0.2% 0.0% 0.0% Cricinfo 0.2% 0.0% 0.0% 0.0% 0.2% Download 0.2% 0.0% 0.0% 0.0% 0.1% Hi5 0.1% 0.0% 0.0% 0.0% 0.1% Hpindia 0.1% 0.0% 0.0% 0.0% 0.1% ICICIDirect 0.2% 0.0% 0.1% 0.0% 0.2% Indiafm 0.1% 0.0% 0.0% 0.0% 0.1% Manoramaonline 0.1% 0.0% 0.1% 0.0% 0.1% NSEindia 0.0% 0.0% 0.0% 0.0% 0.0% Raaga 0.2% 0.0% 0.0% 0.0% 0.2% Sharekhan 0.1% 0.0% 0.1% 0.0% 0.0% Sony 0.1% 0.0% 1% 0.0% 0.1%
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Website Google Yahoo Rediff Wikipedia ASU Timesjob 0.1% 0.1% 0.0% 0.0% 0.1% Timesofindia 0.1% 0.0% 0.0% 0.0% 0.1% Ebizel 0.1% 0.3% 0.0% 0.0% 0.1% Makemytrip 0.1% 0.0% 0.0% 0.0% 0.1% Yatra 0.0% 0.0% 0.0% 0.0% 0.0% Zapak 0.1% 0.2% 0.0% 0.0% 0.1% 123Greetings 0.1% 0.0% 0.0% 0.0% 0.0% Amazon 0.0% 0.0% 0.0% 0.0% 0.0% Bharatmatrimony 0.0% 0.3% 0.0% 0.0% 0.0% Economictimes 0.1% 0.3% 0.0% 0.0% 0.1% HDFC 0.0% 0.0% 0.0% 0.0% 0.0% Indiabulls 0.1% 0.0% 0.0% 0.0% 0.1% Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% Indianrailways 0.0% 0.0% 0.1% 0.0% 0.0% Indya 0.0% 0.0% 0.0% 0.0% 0.0% Samachar 0.0% 0.3% 0.0% 0.0% 0.0% Shaadi 0.0% 0.0% 0.0% 0.0% 0.0% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% Rcm business 0.0% 0.0% 0.0% 0.3% 0.0% Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% Airtel 0.0% 0.0% 0.0% 0.0% 0.0% Others 8% 11% 4% 3% 9%
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Table 50: Most used website - all websites
Website Google Yahoo Rediff Wikipedia ASU Sample Base 5,872 751 180 102 7,819 Google 35% 16% 8% 59% 32% Yahoo 21% 55% 13% 16% 24% Rediff 10% 7% 61% 2% 11% Orkut 9% 5% 3% 14% 8% Gmail 4% 0.6% 5% 0.2% 4% Hotmail 1% 0.8% 0.1% 0.0% 2% Indiatimes 1% 0.5% 0.4% 0.0% 1% Wikipedia 0.7% 0.4% 0.0% 2% 0.7% Moneycontrol 0.7% 0.6% 0.5% 0.0% 0.6% Naukri 0.3% 0.2% 0.4% 0.0% 0.3% Sify 0.4% 0.2% 0.0% 0.0% 0.5% Ebay 0.4% 0.7% 0.0% 0.0% 0.4% MSN 0.4% 0.8% 1% 0.9% 0.5% Icicibank 0.4% 0.0% 0.0% 0.0% 0.3% Icicidirect 0.3% 0.2% 0.1% 0.0% 0.2% Santabanta 0.2% 0.0% 0.2% 0.0% 0.2% Contest2win 0.4% 0.0% 0.0% 2% 0.4% Download 0.4% 0.0% 0.2% 0.0% 0.3% Monster 0.1% 0.0% 0.1% 0.0% 0.1% Nseindia 0.2% 0.0% 0.0% 0.1% 0.2% Raaga 0.1% 0.0% 0.0% 0.0% 0.1% WWE 0.1% 0.0% 0.0% 0.0% 0.1% Youtube 0.2% 0.0% 0.0% 0.0% 0.2% Bseindia 0.2% 0.2% 0.1% 0.0% 0.2% Espnstar 0.1% 0.0% 0.0% 0.0% 0.1% Sharekhan 0.1% 0.0% 0.3% 0.0% 0.1% Timesjob 0.0% 0.0% 0.4% 0.0% 0.0% Others 13% 12% 8% 3% 13%
Table 51: Preferred website for emailing
Website Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Yahoo 49% 76% 16% 59% 51% Gmail 26% 6% 7% 29% 23% Rediff 16% 11% 73% 13% 17% Hotmail 7% 3% 2% 0.0% 6% Sify 0.5% 1% 1% 0.0% 0.8% Indiatimes 1% 0.4% 0.3% 0.0% 0.9% Sancharnet/BSNL 0.6% 2% 0.2% 0.0% 0.7% VSNL 0.3% 0.5% 1% 0.0% 0.4% Lycos 0.2% 0.0% 0.0% 0.0% 0.1% AOL 0.1% 0.1% 0.0% 0.0% 0.1%
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Table 52: Multiple user shares of email websites
Website Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 Yahoo 90% 96% 74% 97% 91% Gmail 71% 45% 38% 79% 66% Rediff 59% 53% 94% 73% 59% Hotmail 43% 37% 22% 51% 42% Indiatimes 21% 17% 21% 24% 21% Sify 15% 22% 13% 27% 16% Sancharnet/BSNL 7% 12% 5% 5% 8% VSNL 5% 7% 8% 0.9% 5% AOL 4% 2% 2% 2% 3% Lycos 2% 2% 1% 5% 2% Others 5% 4% 4% 8% 5%
Table 53: No. of email accounts
No. Of Email A/C Google Yahoo Rediff Wikipedia ASU Sample Base 5,913 756 181 102 7,874 One 9% 16% 22% 13% 11% Two 22% 27% 30% 13% 24% Three 29% 27% 26% 20% 28% Four 21% 11% 12% 23% 19% Five or more 19% 19% 11% 32% 18% Average email ids 3.3 3.1 2.7 3.8 3.2
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Table 54: Preferred website for job search
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,873 623 149 84 6,489 Naukri 38% 24% 29% 37% 36% Monster 30% 26% 18% 33% 28% Timesjobs 13% 13% 13% 13% 13% Google 7% 3% 2% 5% 6% Yahoo 1% 23% 3% 0.4% 3% Rediff 1% 2% 30% 0.0% 2% Freshersworld 1% 1% 0.1% 4% 1% Indiatimes 1% 2% 0.8% 0.0% 2% Jobs 0.7% 0.9% 0.7% 0.0% 0.9% Jobsahead 1% 0.0% 0.5% 0.0% 1% Jobstreet 0.5% 0.4% 0.2% 0.0% 0.5% Jobsearch 0.1% 0.4% 0.6% 0.0% 0.6% Clickjobs 0.5% 0.1% 0.0% 3% 0.5% Devnetjobs 0.3% 0.0% 0.0% 0.0% 0.2% Jobsindia 0.1% 0.4% 0.1% 2% 0.2% Others 4% 5% 3% 3% 5%
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Table 55: Preferred website for mobile content
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,991 510 122 69 5,314 Yahoo 11% 58% 5% 2% 15% Rediff 12% 9% 66% 10% 13% Google 15% 3% 3% 27% 12% Nokia 9% 2% 5% 12% 8% Indiatimes 9% 2% 1% 4% 7% Mobile9 4% 1% 0.4% 0.0% 4% Hutch 3% 0.7% 2% 5% 3% Ringtones 2% 1% 0.0% 0.0% 3% Funmaza 3% 0.4% 0.4% 0.0% 2% Airtel 3% 2% 2% 8% 3% Mobango 2% 2% 2% 1% 2% Zedge 3% 0.5% 0.2% 0.0% 2% Sify 1% 2% 1% 7% 2% Sonyericsson 1% 0.3% 0.5% 0.3% 0.9% Santabanta 0.8% 1% 2% 0.0% 0.9% Games 0.7% 0.4% 2% 0.0% 0.7% Cooltoad 0.7% 1% 0.0% 0.0% 0.7% Masti4India 0.5% 0.7% 0.0% 4% 0.5% Mobileringtones 0.7% 1% 0.1% 0.0% 0.9% Download 0.7% 0.2% 0.0% 0.0% 0.7% Freeringtones 0.7% 0.0% 0.6% 2% 0.6% R World 0.6% 0.2% 0.6% 0.0% 0.6% Tagtag 0.7% 0.0% 0.1% 4% 0.5% Motozone 0.7% 0.9% 0.0% 0.0% 0.7% Getjar 0.4% 1% 0.0% 0.0% 0.4% Mauj 0.5% 1% 0.0% 0.0% 0.5% Papuyaar 0.1% 0.9% 0.0% 0.0% 0.3% Samsungmobile 0.4% 0.4% 0.0% 0.0% 0.4% Zapak 0.3% 0.0% 0.0% 0.0% 0.3% Cellebrum 0.3% 0.0% 0.0% 0.0% 0.3% MSN 0.2% 0.1% 0.0% 0.0% 0.4% Idea 0.4% 0.1% 0.0% 0.0% 0.3% Hungama 0.2% 0.0% 0.1% 0.0% 0.2% Indiafm 0.2% 0.0% 0.0% 0.0% 0.2% Raaga 0.2% 0.1% 0.1% 0.0% 0.2% Dotsis 0.2% 0.2% 0.0% 0.0% 0.2% BSNL 0.1% 0.0% 0.5% 0.0% 0.1% Apniisp 0.1% 0.2% 0.0% 2% 0.1% Others 14% 7% 5% 11% 13%
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Table 56: Preferred website for sports
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,223 540 129 73 5,623 Espnstarsports 29% 16% 11% 27% 27% Cricinfo 16% 4% 5% 37% 13% Yahoo 9% 50% 9% 2% 13% Google 12% 3% 2% 6% 10% Rediff 7% 4% 54% 5% 8% Sports 4% 3% 1% 0.5% 5% Indiatimes 3% 2% 4% 0.0% 3% Cricketnext 2% 1% 2% 0.4% 2% NDTV 2% 2% 1% 0.0% 2% Tensports 1% 3% 2% 0.2% 2% Sify 2% 1% 3% 0.0% 2% WWE 2% 3% 2% 0.2% 2% MSN 1% 0.3% 2% 2% 1% BBC Sports 0.7% 0.9% 0.1% 3% 0.7% Timesofindia 0.5% 0.0% 0.9% 0.0% 0.7% Khel 0.4% 0.0% 0.1% 4% 0.4% Iccworldcup 0.4% 0.3% 0.3% 1% 0.4% DD Sports 0.4% 0.3% 0.0% 0.0% 0.4% CNN 0.6% 0.4% 0.0% 0.0% 0.5% Cricbuzz 0.3% 0.0% 0.0% 0.0% 0.2% Zeesports 0.1% 0.2% 0.0% 0.0% 0.2% Others 7% 6% 4% 13% 8%
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Table 57: Preferred website for travel products
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,137 529 127 72 5,509 Makemytrip 20% 8% 1% 20% 16% Yatra 17% 15% 6% 14% 16% IRCTC 15% 7% 6% 18% 14% Google 16% 4% 4% 7% 12% Yahoo 5% 47% 7% 2% 9% Rediff 3% 5% 65% 9% 5% Indiatimes 3% 1% 2% 2% 3% Travel 2% 0.7% 2% 0.0% 3% Travelguru 2% 1% 2% 12% 2% Cleartrip 2% 0.9% 0.4% 7% 2% Airdeccan 1% 1% 2% 2% 2% Airindia 1% 0.1% 0.1% 0.0% 1% Travel India 0.7% 0.9% 0.0% 0.0% 0.7% Jetairways 0.6% 0.2% 0.2% 0.0% 0.7% Sify 0.5% 1% 0.1% 0.0% 0.8% Rajtravels 0.8% 0.3% 0.1% 0.0% 0.6% MSN 0.2% 0.0% 0.2% 0.0% 0.7% Tours 0.5% 0.2% 0.0% 0.0% 0.7% Goair 0.3% 0.7% 0.2% 0.0% 0.4% Indianairlines 0.2% 0.1% 0.0% 0.0% 0.2% Spicejet 0.4% 0.0% 0.3% 0.0% 0.3% Indiatravels 0.3% 0.1% 0.0% 0.0% 0.3% Incredibleindia 0.5% 0.0% 0.0% 0.0% 0.3% Hotels 0.1% 0.1% 0.0% 0.0% 0.3% Flykingfisher 0.3% 0.0% 0.0% 0.0% 0.2% Travelocity 0.2% 0.0% 0.0% 0.0% 0.2% KSRTC 0.1% 0.0% 0.0% 0.0% 0.2% Thomascook 0.1% 0.0% 0.0% 0.0% 0.1% Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% Sitatours 0.1% 0.0% 0.0% 0.3% 0.1% Others 7% 4% 2% 8% 8%
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Table 58: Preferred website for matrimony
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,814 487 117 66 5,078 Bharatmatrimony 28% 21% 19% 39% 26% Shaadi 31% 17% 16% 25% 28% Google 10% 2% 0.2% 3% 7% Jeevansaathi 6% 3% 1% 8% 5% Yahoo 2% 41% 3% 0.0% 7% Matrimony 3% 4% 6% 0.2% 5% Rediff 2% 3% 51% 0.2% 4% Tamilmatrimony 3% 4% 0.4% 8% 3% Simplymarry 4% 0.3% 2% 4% 3% Matrimonial 1% 4% 0.6% 8% 2% Telugumatrimony 1% 0.0% 0.5% 0.0% 1% Keralamatrimony 1% 0.1% 0.1% 4% 1% Indiamatrimony 1% 0.2% 0.0% 1% 0.8% Indiatimes 0.9% 0.8% 0.5% 0.0% 1% Indianmatrimony 0.3% 0.4% 0.0% 0.0% 0.6% MSN 0.1% 0.0% 0.2% 0.0% 0.6% Sify 0.3% 0.3% 0.0% 0.0% 0.5% Punjabmatrimony 0.3% 0.5% 0.0% 0.0% 0.2% Matchmaker 0.2% 0.0% 0.5% 0.0% 0.2% Oriyamatrimony 0.4% 0.0% 0.0% 0.0% 0.3% Bengalimatrimony 0.3% 0.0% 0.0% 0.0% 0.2% Marathimatrimony 0.2% 0.0% 0.3% 0.0% 0.1% Hindimatrimony 0.1% 0.0% 0.0% 0.0% 0.1% Gujuratimatrimony 0.1% 0.0% 0.0% 0.0% 0.1% Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% Agarwal2Agarwal 0.1% 0.0% 0.0% 0.0% 0.1% Sindhimatrimony 0.1% 0.0% 0.0% 0.0% 0.0% Others 3% 0.5% 0.4% 0.2% 4%
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Table 59: Preferred website for financial news/info
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,847 492 118 67 5,123 Moneycontrol/CNBC 15% 6% 4% 24% 12% Google 18% 4% 2% 14% 14% Yahoo 8% 59% 5% 18% 14% ICICI Direct/ICICI Bank 7% 3% 2% 10% 6% Rediff 5% 4% 70% 4% 7% Sharekhan 5% 1% 2% 0.0% 4% NDTV/NDTVprofit 5% 1% 3% 0.0% 4% Indiatimes 5% 2% 3% 0.0% 4% Economictimes 4% 0.7% 0.2% 2% 3% Stockmarket 2% 0.5% 0.1% 0.3% 2% NSE 2% 0.7% 0.0% 7% 1% Sify 1% 0.6% 0.6% 2% 2% Business 1% 0.8% 0.6% 0.0% 1% Financialnews 0.6% 0.1% 0.5% 0.0% 1% CNN 1% 0.9% 0.0% 4% 1% Indiabulls 1% 1% 0.1% 0.0% 1% MSN 1% 0.3% 0.3% 0.0% 1% Timesofindia 1% 0.1% 0.1% 0.0% 1% Financialexpress 1% 0.0% 0.2% 0.5% 0.9% HDFC 0.5% 0.0% 0.2% 0.0% 0.8% BBC 0.7% 0.3% 0.7% 0.1% 0.9% Kotaksecurities 0.3% 0.1% 0.0% 0.0% 0.3% Zeebusiness 0.7% 0.0% 0.0% 0.0% 0.7% Indiainfoline 0.7% 0.0% 0.0% 0.0% 0.5% Ibnlive 0.6% 0.0% 0.0% 0.0% 0.5% Efinancialnews 0.6% 0.0% 0.0% 2% 0.5% Equitymaster 0.4% 0.0% 0.0% 0.0% 0.3% Valueresearch 0.5% 0.0% 0.0% 0.0% 0.4% Manoramaonline 0.1% 2% 0.4% 0.0% 0.4% Reliancemoney 0.2% 0.0% 0.4% 0.0% 0.3% Capitalmarket 0.2% 0.2% 0.0% 0.0% 0.2% Karvey 0.2% 0.2% 0.0% 0.0% 0.2% 5Paisa 0.2% 0.0% 0.5% 0.0% 0.2% Others 12% 11% 4% 11% 13%
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Table 60: Preferred website for cinema
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,022 514 123 70 5,356 Yahoo 8% 52% 8% 4% 12% Google 13% 2% 3% 7% 10% Bollywood 5% 1% 1% 2% 5% PVR Cinemas 6% 4% 1% 4% 5% Indiafm 6% 1% 2% 0.1% 5% Rediff 4% 3% 55% 3% 5% Cinema 3% 1% 4% 0.1% 4% Santabanta 3% 3% 0.6% 5% 3% Indiatimes 4% 2% 0.7% 0.0% 3% Movies 3% 1% 3% 1% 3% Tamilcinemas 2% 2% 3% 0.0% 2% Idlebrain 2% 0.4% 0.9% 3% 2% Sify 3% 1% 2% 2% 3% Indiaglitz 2% 1% 1% 4% 2% Imdb 2% 2% 0.0% 3% 2% Funcinemas 2% 0.1% 0.1% 3% 1% Raaga 2% 0.6% 0.5% 0.4% 1% Youtube 0.9% 0.2% 0.2% 2% 1% Inox 1% 0.9% 0.1% 0.0% 1% Zeecinemas 0.9% 1% 2% 0.0% 1% Indiancinema 1% 0.2% 0.6% 0.0% 1% Thecinema 1% 0.8% 0.2% 13% 1% Adlabs 1% 1% 0.0% 0.0% 1% MSN 0.5% 0.1% 0.3% 0.0% 1% Satyamcinema 0.8% 1% 0.3% 3% 1% Galatta 0.9% 0.7% 0.0% 0.0% 0.8% Indya 0.7% 1% 0.1% 0.0% 0.8% Cinemax 0.9% 0.2% 0.2% 0.0% 0.7% Teluguone 0.6% 0.0% 0.7% 0.4% 0.5% Andhravilas 0.9% 0.1% 0.0% 0.0% 0.7% Filmfare 0.4% 0.4% 0.2% 0.0% 0.5% Hollywood 0.5% 0.0% 0.0% 0.0% 0.5% Musicindiaonline 0.6% 0.1% 0.0% 0.0% 0.5% Cinesouth 0.3% 0.1% 0.0% 0.0% 0.3% NDTV 0.3% 1% 0.3% 0.0% 0.5% Smashits 0.1% 0.4% 0.1% 2% 0.3% Timesofindia 0.3% 0.0% 0.0% 6% 0.5% Starmovies 0.6% 0.4% 0.0% 0.0% 0.5% Malayalamcinema 0.2% 0.0% 0.0% 0.0% 0.2% Chitraloka 0.4% 0.0% 0.3% 0.0% 0.3% Yashrajfilms 0.2% 0.2% 0.0% 0.0% 0.3% Prasad2 0.3% 0.1% 0.0% 0.0% 0.3% Funmala 0.1% 0.0% 0.1% 0.0% 0.2% Sonypictures 0.3% 0.0% 0.0% 0.0% 0.3% Glamsham 0.2% 0.0% 0.0% 0.0% 0.1% Others 15% 11% 7% 33% 15%
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Table 61: Preferred website for online share/stock trading
Website Google Yahoo Rediff Wikipedia ASU Sample Base 814 104 25 14 1,084 ICICI Direct 36% 19% 18% 41% 35% Sherkhan 23% 21% 40% 18% 22% Indiabulls 7% 12% 0.8% 0.0% 7% Kotaksecurities 4% 4% 2% 0.0% 4% Religare 1% 24% 0.0% 31% 4% 5Paisa 4% 0.4% 4% 0.0% 3% BSE 2% 6% 2% 0.0% 3% NSE 2% 0.0% 2% 0.0% 2% Geojit 4% 0.3% 0.0% 0.0% 3% hdfcsec 2% 5% 6% 0.0% 2% Reliancemoney 2% 0.5% 6% 0.0% 2% Karvy 0.5% 0.1% 0.0% 0.0% 0.5% Angeltrade 0.4% 0.2% 0.0% 0.0% 0.5% Others 12% 8% 19% 10% 12%
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Table 62: Preferred website for games
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,147 530 127 72 5,522 Yahoo 16% 53% 12% 14% 19% Zapak 19% 7% 6% 15% 16% Google 13% 2% 2% 28% 10% Games 6% 2% 3% 4% 7% Miniclip 4% 0.9% 0.3% 4% 4% Rediff 3% 2% 56% 0.2% 4% Indiagames 3% 3% 2% 6% 3% Contest2Win 3% 8% 0.2% 3% 3% MSN 1% 0.8% 1% 0.0% 2% Onlinegames 2% 2% 0.1% 3% 2% Indiatimes 2% 0.3% 0.1% 5% 2% Download 1% 2% 0.2% 0.4% 1% Easports 1% 0.1% 2% 1% 1% Games2win 1% 0.5% 0.4% 0.0% 0.9% Cricinfo 1% 0.0% 0.0% 0.0% 0.9% Bigfishgames 0.9% 0.5% 0.0% 0.0% 0.8% Freeonlinegames 0.9% 0.0% 0.5% 0.0% 0.8% Sify 0.6% 1% 0.4% 0.0% 0.9% Cartoonnetwork 0.5% 1% 0.0% 0.0% 0.5% Freegames 0.3% 0.0% 0.1% 0.0% 0.5% Hungama 0.8% 0.1% 0.6% 0.0% 0.6% Funmaza 0.3% 0.3% 2% 0.0% 0.4% Realarcade 0.5% 0.0% 0.0% 1% 0.4% Funtoosh 0.6% 0.0% 0.1% 0.0% 0.4% Gamehouse 0.1% 2% 0.0% 0.0% 0.4% Gamespot 0.7% 0.0% 0.1% 0.0% 0.5% Sports 0.3% 0.0% 2% 0.0% 0.4% Stickcricket 0.5% 0.0% 0.2% 0.8% 0.4% Santabanta 0.4% 0.0% 0.3% 0.0% 0.3% Gamesonline 0.3% 0.0% 0.0% 0.0% 0.3% Playgames 0.3% 0.1% 0.0% 0.0% 0.3% Gamesworld 0.3% 0.0% 1% 3% 0.3% Gamezone 0.3% 0.0% 0.0% 0.0% 0.3% Toondisneyindia 0.2% 0.0% 0.0% 0.0% 0.1% Arcade 0.2% 0.1% 0.0% 0.0% 0.2% Others 16% 11% 8% 11% 16%
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Table 63: Preferred website for online shopping
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,292 549 131 74 5,715 Ebay 35% 28% 8% 56% 33% Rediff 23% 16% 83% 18% 23% Google 12% 4% 2% 4% 10% Yahoo 4% 42% 1% 5% 8% Indiatimes 8% 2% 1% 5% 7% Futurebazaar 6% 3% 2% 2% 6% Shopping 2% 0.8% 0.1% 0.0% 2% Sify 2% 2% 0.0% 7% 2% Indiaplaza 1% 1% 0.0% 0.0% 1% Onlineshopping 0.5% 0.1% 0.1% 0.0% 1% Amazon 1% 0.1% 0.0% 0.0% 0.8% MSN 0.3% 0.0% 0.0% 0.0% 0.9% Timesofindia 0.2% 0.0% 0.0% 0.0% 0.3% Others 5% 1% 3% 3% 6%
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Table 64: Preferred website for online news
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,671 597 143 81 6,220 Yahoo 10% 48% 7% 18% 14% NDTV 13% 7% 6% 7% 12% Rediff 10% 4% 57% 6% 10% Google 13% 2% 2% 11% 10% Indiatimes 8% 4% 6% 0.3% 7% Aajtak 5% 2% 1% 2% 5% BBC 5% 3% 0.8% 9% 5% Timesofindia 4% 0.5% 1% 0.0% 3% CNN 4% 2% 2% 9% 4% MSN 2% 7% 1% 0.0% 3% Ibnlive 3% 0.5% 0.7% 2% 3% Manoramaonline 2% 4% 0.8% 6% 2% Thehindu 2% 0.5% 1% 9% 2% Sify 2% 4% 3% 0.0% 2% Eenadu 2% 0.6% 0.7% 0.3% 2% Zeenews 1% 2% 5% 0.0% 2% Jagran 1% 0.2% 2% 5% 1% CNBC 1% 0.1% 0.0% 2% 0.8% Dinamalar 0.6% 0.9% 1% 0.0% 0.7% TV9 0.5% 0.0% 0.0% 0.2% 0.4% Hindustantimes 0.8% 0.0% 0.2% 0.0% 0.7% Starnews 0.7% 0.9% 0.2% 0.0% 0.7% DD News 0.5% 0.4% 0.0% 0.2% 0.5% Times 0.4% 0.2% 0.3% 0.0% 0.6% Moneycontrol 0.6% 0.5% 0.1% 0.0% 0.5% Economictimes 0.4% 0.2% 0.2% 0.0% 0.4% Hinduonnet 0.3% 0.0% 0.0% 0.8% 0.3% Esakal 0.2% 0.2% 0.6% 3% 0.3% Midday 0.2% 0.0% 0.0% 0.0% 0.2% Webduniya 0.1% 0.1% 0.1% 0.0% 0.1% Others 8% 5% 2% 10% 8%
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Table 65: Preferred website for friendship/dating
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,081 522 125 71 5,434 Orkut 38% 16% 4% 58% 34% Yahoo 19% 65% 14% 12% 23% Google 12% 2% 2% 5% 9% Rediff 5% 6% 72% 8% 7% Fropper 3% 0.6% 0.0% 0.5% 3% Date 2% 0.1% 0.2% 0.0% 3% Indiatimes 2% 0.8% 0.2% 0.0% 2% Hi5 2% 0.5% 0.0% 1% 2% Friendfinder 2% 0.7% 0.0% 0.0% 1% Adultfriendfinder 2% 0.4% 1% 4% 1% Friends 2% 0.5% 0.0% 0.0% 2% MSN 0.6% 0.3% 0.6% 0.0% 1% Tagged 1% 0.5% 0.0% 1% 1% Friendship 0.6% 0.3% 0.0% 0.0% 1% Sify 0.4% 0.0% 0.0% 0.0% 0.5% Desimartini 0.5% 0.1% 0.0% 0.0% 0.4% Batchmates 0.4% 0.0% 0.0% 0.0% 0.3% Friendster 0.2% 0.0% 0.0% 0.0% 0.1% Match 0.2% 0.0% 0.1% 0.0% 0.1% Others 8% 7% 7% 11% 9%
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Table 66: Preferred website for music
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,415 564 135 76 5,879 Raaga 25% 10% 10% 19% 21% Yahoo 8% 43% 9% 5% 11% Google 10% 4% 2% 3% 8% Cooltoad 5% 2% 2% 3% 4% Musicindiaonline 5% 1% 1% 5% 4% Music 3% 3% 0.9% 3% 4% Mp3 3% 4% 0.0% 3% 3% Rediff 2% 5% 57% 0.4% 3% Youtube 2% 0.2% 0.2% 6% 2% Tamilsongs 1% 2% 2% 0.9% 1% Papuyaar 2% 0.6% 0.0% 0.0% 1% Smashits 1% 1% 0.1% 2% 1% Songs 2% 1% 0.2% 7% 1% Apniisp 1% 1% 0.4% 0.8% 1% Mtv 1% 0.1% 0.8% 2% 1% Livewire 1% 0.4% 0.2% 3% 1% Dishant 1% 0.3% 0.6% 6% 1% Indiatimes 1% 0.4% 0.3% 0.0% 1% Pz10 0.7% 0.3% 0.0% 2% 0.6% Bollywoodmusic 1% 0.0% 0.8% 2% 0.8% Indiafm 1% 0.2% 0.0% 0.0% 0.9% Sify 1% 0.8% 1% 2% 1% Emusic 0.6% 6% 0.0% 0.0% 1% Andhravilas 0.5% 0.0% 0.0% 17% 0.8% Bollyexpress 0.7% 1% 0.0% 0.0% 0.7% 123music 0.9% 0.0% 0.0% 1% 0.7% Bollyfm 0.7% 0.0% 1% 0.0% 0.7% Musiconline 0.8% 0.4% 0.4% 0.0% 0.8% Okesite 0.9% 0.0% 0.0% 0.0% 0.8% Funmaza 0.6% 0.9% 0.4% 3% 0.7% Indianmusic 0.3% 0.4% 0.2% 0.0% 0.4% MSN 0.4% 0.1% 0.7% 0.0% 0.6% Realplayer 0.8% 0.0% 0.0% 0.1% 0.6% Downloads 0.7% 0.1% 0.0% 0.0% 0.6% Mag4U 0.4% 2% 0.2% 0.8% 0.5% Timesmusic 0.3% 0.1% 0.0% 0.0% 0.4% Itunes 0.5% 0.0% 0.2% 0.0% 0.4% Telgusongs 0.3% 0.1% 0.6% 0.0% 0.3% Tamilmp3world 0.3% 0.2% 0.1% 0.7% 0.3% Radiomirchi 0.4% 0.4% 0.2% 0.0% 0.3% Musicworld 0.3% 0.4% 0.3% 0.0% 0.3% Musicmazaa 0.3% 0.7% 0.5% 0.1% 0.4% Desimusic 0.3% 0.0% 1% 0.0% 0.2% Sonymusic 0.2% 0.0% 0.1% 0.0% 0.2% Desiweb 0.2% 0.2% 0.1% 0.0% 0.2% Others 13% 7% 6% 5% 13%
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Table 67: Preferred info search engine - local language
Website Google Yahoo Rediff Wikipedia ASU Sample Base 2,628 336 80 45 3,499 Google 83% 63% 58% 47% 76% Manoramaonline 1% 6% 3% 14% 2% Guruji 2% 5% 1% 0.0% 2% Webduniya 1% 4% 3% 0.0% 1% Kerala 0.4% 9% 0.0% 5% 1% Khoj 1% 0.0% 0.0% 3% 1% Eenadu 1% 0.1% 0.0% 0.6% 1% Webulagam 0.9% 1% 4% 0.0% 0.9% MSN 0.1% 0.2% 1% 0.0% 0.9% Chennaionline 0.6% 0.3% 9% 5% 0.6% Jagran 0.5% 0.1% 0.7% 0.0% 0.5% Others 8% 12% 21% 26% 13%
Table 68: Preferred website for real estate
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,357 429 103 58 4,470 Google 25% 7% 4% 18% 19% Magicbricks 16% 3% 4% 2% 13% Yahoo 8% 63% 6% 2% 15% 99acres 11% 4% 5% 30% 10% Realestates 9% 5% 3% 9% 11% Rediff 5% 4% 71% 2% 7% Indiaproperty 5% 4% 1% 13% 5% Property 4% 1% 0.4% 0.0% 3% Indiatimes 3% 0.2% 2% 2% 3% Sify 0.7% 1% 0.5% 0.0% 1% Sulekha 1% 0.1% 0.0% 3% 0.9% MSN 0.3% 0.1% 0.1% 0.0% 0.5% Manoramaonline 0.1% 3% 0.1% 0.0% 0.5% Realtor 0.3% 0.0% 0.0% 0.0% 0.3% Indiabulls 0.2% 1% 0.0% 0.3% 0.3% Chennaionline 0.4% 0.6% 0.0% 0.0% 0.3% NDTV 0.3% 0.1% 0.0% 0.0% 0.4% Keralarealestate 0.1% 0.0% 0.0% 0.0% 0.1% Others 11% 3% 4% 18% 11%
149
Table 69: Preferred website for instant messaging
Website Google Yahoo Rediff Wikipedia ASU Sample Base 4,701 601 144 81 6,260 Yahoo 61% 85% 23% 69% 63% Google Talk 18% 5% 3% 11% 16% Rediffbol 8% 6% 66% 8% 9% MSN 6% 3% 5% 2% 6% Orkut 2% 0.2% 0.9% 4% 2% Meebo 2% 0.3% 0.0% 0.0% 2% Skype 0.5% 0.5% 0.2% 0.8% 0.5% Indiatimes 0.4% 0.4% 0.3% 0.0% 0.6% AIM 0.3% 0.0% 0.3% 2% 0.3% Others 2% 0.4% 2% 3% 3%
Table 70: Preferred website for social networking/communities
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,304 422 101 57 4,399 Orkut 73% 15% 40% 93% 63% Yahoo 10% 73% 35% 3% 17% MSN 0.9% 0.8% 10% 0.0% 2% Friends 2% 0.2% 0.0% 0.0% 1% Communities 0.4% 0.4% 0.0% 0.0% 1% Hi5 0.7% 0.9% 1% 1% 0.7% Myspace 0.8% 0.0% 0.0% 1% 0.6% Tagged 0.4% 0.5% 0.0% 0.0% 0.4% Fropper 0.4% 0.0% 0.0% 0.0% 0.4% Bharatstudent 0.3% 0.1% 0.0% 0.0% 0.4% Ryze 0.3% 0.0% 0.0% 0.0% 0.2% Linkedin 0.3% 0.0% 0.0% 0.0% 0.3% Others 10% 9% 14% 1% 13%
150
Table 71: Preferred website for astrology
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,743 478 115 65 4,984 Yahoo 18% 61% 9% 27% 22% Astrology 16% 6% 9% 12% 18% Google 18% 5% 2% 10% 13% Rediff 9% 4% 68% 13% 10% Indiatimes astrospeak 9% 5% 3% 5% 8% Sarafreder 3% 0.7% 0.0% 1% 3% Sify 3% 3% 3% 0.0% 3% MSN 2% 0.6% 2% 0.7% 3% Horoscope 1% 0.8% 0.2% 0.0% 1% Astrolife 2% 2% 0.5% 0.0% 2% Ivillage 0.9% 1% 0.0% 0.0% 0.7% Indianastrology 0.9% 0.2% 0.0% 0.0% 0.8% Astroyogi 1% 0.2% 0.0% 0.0% 0.8% Astrogyan 1% 1% 0.1% 0.5% 1% Santabanta 0.6% 0.1% 0.0% 0.0% 0.5% Webduniya 0.6% 0.2% 0.4% 0.0% 0.5% Timesofindia 0.6% 0.0% 0.0% 0.0% 0.7% Bejandaruwalla 0.5% 0.0% 0.0% 0.0% 0.4% Astrocenter 0.5% 0.8% 0.0% 5% 0.6% Paramdhaam 0.6% 0.0% 0.0% 0.0% 0.4% Indya 0.5% 1% 0.1% 0.0% 0.5% Astroindia 0.3% 0.0% 0.0% 0.0% 0.4% Webulagam 0.2% 0.8% 0.2% 0.0% 0.4% Manoramaonline 0.2% 2% 0.1% 0.0% 0.5% Astrologyzone 0.3% 0.0% 0.0% 0.0% 0.3% Tarot 0.4% 0.0% 0.0% 0.0% 0.3% Ganeshaspeaks 0.3% 1% 1% 0.0% 0.4% Cyberastro 0.6% 0.0% 0.1% 0.0% 0.4% Astroworld 0.1% 0.0% 0.1% 0.0% 0.2% Kundli 0.3% 0.0% 0.0% 3% 0.3% Jagran 0.1% 0.0% 0.0% 0.0% 0.1% Others 8% 3% 1% 22% 8%
151
Table 72: Preferred website for online learning/education
Website Google Yahoo Rediff Wikipedia ASU Sample Base 3,901 499 119 68 5,195 Google 41% 14% 9% 45% 33% Yahoo 6% 59% 5% 8% 12% Wikipedia 7% 2% 0.2% 23% 6% Rediff 3% 3% 69% 0.5% 5% Education 2% 0.6% 2% 0.9% 3% W3schools 2% 0.2% 0.0% 0.0% 2% IGNOU 2% 0.3% 0.0% 0.0% 1% Onlinelearning 0.8% 0.1% 0.0% 0.0% 1% Ebizel 1% 0.7% 2% 0.0% 1% Indiatimes 1% 2% 0.9% 0.0% 2% MSN 0.5% 1% 0.7% 0.0% 1% CBSE 2% 0.3% 0.1% 0.0% 1% ICFAI 0.9% 0.1% 2% 0.0% 0.9% Microsoft 1% 0.0% 0.1% 0.5% 0.9% Onlineeducation 0.9% 0.3% 0.1% 0.0% 0.9% Annauniversity 0.6% 0.4% 0.1% 0.0% 0.5% Howstuffworks 0.7% 0.2% 0.0% 0.0% 0.5% Pubmed 0.5% 0.0% 0.0% 0.0% 0.5% Learning 0.2% 0.0% 2% 0.0% 0.5% ICAI 0.4% 0.6% 0.0% 0.0% 0.4% Goiit 0.2% 1% 0.0% 0.0% 0.3% Freshersworld 0.3% 0.0% 0.0% 0.0% 0.2% Dewsoftoverseas 0.4% 0.1% 0.2% 1% 0.4% BBC 0.5% 0.5% 0.1% 0.0% 0.5% Symbiosis 0.5% 0.5% 0.0% 0.0% 0.4% Gurukul 0.4% 0.7% 1% 0.0% 0.5% Britishcouncil 0.3% 0.4% 0.0% 0.0% 0.4% Answers 0.4% 0.0% 0.0% 0.0% 0.3% Worldwidelearn 0.3% 0.0% 0.0% 0.1% 0.2% NCERT 0.3% 0.1% 0.0% 0.0% 0.2% Mit.edu 0.2% 0.2% 0.0% 0.0% 0.2% English 0.2% 0.2% 0.0% 0.0% 0.3% Others 23% 12% 6% 20% 23%
152
Table 73: Preferred blog sites
Website Google Yahoo Rediff Wikipedia ASU Sample Base 1,078 138 33 19 1,436 Google 28% 7% 11% 11% 23% Yahoo 13% 41% 16% 4% 17% Blogger 12% 2% 2% 29% 12% Blogspot 11% 2% 0.4% 10% 10% Rediff 9% 4% 61% 7% 10% Ibibo 10% 13% 5% 2% 9% Tagged 0.5% 25% 0.6% 0.0% 3% Debonairblog 2% 0.1% 2% 37% 3% Hi5 3% 0.3% 0.0% 0.0% 3% Indiatimes 2% 0.2% 2% 0.0% 2% Youtube 0.6% 1% 0.0% 0.0% 2% Mylot 2% 1% 0.0% 0.0% 2% MSN 0.8% 1% 0.0% 0.0% 0.9% Mouthshut 1% 0.8% 0.0% 0.7% 1% Sulekha 1% 0.0% 0.0% 0.0% 0.8% Myspace 0.8% 0.0% 0.0% 0.0% 0.6% TimesofIndia 0.2% 0.0% 0.0% 0.0% 0.5% Fropper 0.3% 0.1% 0.0% 0.0% 0.3% Monster 0.0% 0.1% 0.0% 0.0% 0.3% Others 3% 0.8% 0.3% 0.0% 2%
153
Table 74: Other language preferred for local language content
Language Google Yahoo Rediff Wikipedia ASU Sample Base 760 97 23 13 1,012 Hindi 20% 18% 22% 16% 19% Tamil 19% 20% 14% 0.0% 18% Malayalam 15% 11% 20% 12% 16% Telugu 15% 10% 4% 21% 14% Marathi 11% 11% 17% 0.0% 11% Kannada 8% 8% 7% 0.0% 8% Bengali 5% 9% 0.9% 19% 5% Gujarati 3% 8% 0.0% 22% 3% Konkani 2% 0.0% 0.0% 0.0% 1% Urdu 0.8% 0.0% 1% 0.0% 0.8% Oriya 0.5% 0.0% 0.9% 6% 0.6% Punjabi 0.2% 0.8% 4% 0.0% 0.4% Maithili 0.2% 0.5% 0.0% 0.0% 0.2% Assamese 0.2% 0.0% 0.0% 0.0% 0.1% Awadhi 0.2% 0.0% 0.0% 0.0% 0.1% Bhojpuri 0.1% 0.0% 0.0% 0.0% 0.1% Kanauji 0.2% 0.0% 0.0% 0.0% 0.1% Manipuri 0.0% 0.9% 0.0% 0.0% 0.1% Sanskrit 0.0% 0.0% 0.0% 0.0% 0.1% Tulu 0.2% 0.0% 0.0% 0.0% 0.1% Kashmiri 0.1% 0.0% 0.0% 0.0% 0.1% Santhali 0.0% 0.0% 0.0% 0.0% 0.1% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% Marwari 0.0% 0.4% 0.0% 0.0% 0.0% Others 1% 3% 9% 4% 2%
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Table 75: Preferred website for checking local language content
Website Google Yahoo Rediff Wikipedia ASU Sample Base 760 97 23 13 1,012 Google 15% 8% 8% 10% 13% Yahoo 3% 43% 11% 0.0% 8% Malayalamanorama 9% 5% 15% 14% 8% Eeandu 7% 0.2% 3% 2% 7% Thinamalar 5% 18% 0.0% 0.0% 6% Webduniya 4% 3% 2% 8% 4% Marathiworld 4% 1% 3% 0.0% 3% Webulagam 3% 5% 0.2% 0.0% 4% Tamilcinema 3% 0.5% 0.3% 0.0% 3% Keralakaumudi 2% 0.0% 0.3% 0.0% 3% Jagran 3% 0.0% 2% 25% 3% Esakal 3% 2% 4% 0.0% 3% Rediff 1% 2% 34% 0.0% 2% Kannadaaudio 0.9% 0.0% 3% 0.0% 1% Anandabazaar 1% 0.8% 0.0% 0.0% 1% Dainikjagran 3% 0.0% 0.0% 0.0% 2% Banglalive 1% 2% 0.0% 11% 1% Matrubhumi 0.4% 0.0% 0.0% 7% 1% Kumudam 2% 0.0% 0.0% 0.0% 1% Gujratsamachar 1% 0.8% 0.0% 0.0% 1% Amarujala 0.6% 0.0% 0.0% 0.0% 0.4% bbchindi 0.7% 0.0% 0.0% 0.0% 0.5% Deepika 0.7% 0.1% 0.3% 0.0% 0.6% Sakal 0.5% 0.0% 6% 0.0% 0.7% Vaartha 1% 0.0% 0.0% 2% 0.7% Dailythanthi 0.8% 0.0% 4% 0.0% 0.7% Dinakaran 0.8% 0.0% 0.0% 13% 0.8% Thatskannada 0.9% 0.0% 0.4% 0.0% 0.7% Epatra 0.7% 1% 0.0% 0.0% 0.7% Bhaskar 0.9% 0.0% 0.0% 0.0% 0.6% Maharashtratimes 0.3% 0.0% 0.9% 0.0% 0.3% Others 22% 7% 5% 9% 18%
155
Table 76: Most preferred TV channel
TV Channel Google Yahoo Rediff Wikipedia ASU Sample Base 5,325 681 163 92 7,091 Star Plus 11% 12% 15% 3% 11% Discovery 9% 6% 7% 5% 8% NDTV 6% 3% 5% 7% 5% Aajtak 4% 3% 6% 0.0% 4% Sun TV 4% 5% 7% 10% 5% HBO 5% 1% 3% 3% 5% Sony 3% 5% 4% 2% 3% Star Movies 3% 4% 2% 21% 3% Zee TV 3% 2% 5% 3% 3% M TV 4% 3% 2% 2% 4% Ten Sports 2% 3% 4% 4% 3% Star One 3% 3% 4% 3% 3% ESPN 3% 3% 2% 0.3% 3% CNBC 3% 4% 1% 0.1% 3% National Geographic 2% 2% 0.2% 0.0% 2% DD 1 1% 2% 1% 0.0% 1% CNN IBN 2% 2% 0.4% 0.1% 2% Star World 2% 3% 0.3% 0.0% 2% TV 9 1% 0.5% 2% 1% 1% Asianet 2% 2% 2% 1% 1% E TV 1% 0.8% 2% 0.0% 1% Cartoon Network 2% 0.5% 0.8% 0.0% 1% AXN 0.7% 1% 2% 0.0% 0.9% Sab TV 0.9% 0.9% 2% 0.0% 0.9% Star News 0.9% 1% 2% 1% 0.9% Gemini 1% 0.4% 0.7% 2% 1% Pogo 0.8% 2% 0.8% 0.0% 0.9% Travel & Living 0.8% 0.8% 0.0% 0.0% 0.9% Zoom 0.9% 0.3% 0.2% 0.0% 0.9% BBC 1% 1% 0.0% 0.0% 0.9% Star Sports 0.6% 1% 0.5% 4% 0.7% Sun Music 0.6% 0.7% 0.8% 0.3% 0.6% Animal Planet 0.7% 0.9% 0.3% 0.0% 0.6% Vijaya TV 0.5% 2% 0.5% 1% 0.8% Disney Channel 0.5% 1% 0.1% 3% 0.6% Surya TV 0.6% 0.1% 0.0% 0.0% 0.5% F TV 0.4% 0.6% 0.4% 0.0% 0.5% History Channel 0.7% 1% 0.0% 2% 0.7% Set Max 0.6% 0.7% 2% 2% 0.6% Zee Cinema 0.5% 1% 0.0% 0.0% 0.6% NDTV Profit 0.6% 0.0% 0.8% 2% 0.6% Any Music Channel 0.4% 0.0% 0.0% 0.0% 0.4% Any News Channel 0.4% 0.9% 0.7% 0.0% 0.5% Any Sports Channel 0.3% 0.9% 2% 0.0% 0.3%
156
TV Channel Google Yahoo Rediff Wikipedia ASU Etv Kannada 0.4% 0.7% 0.5% 0.0% 0.4% India TV 0.4% 0.9% 0.8% 0.0% 0.4% Sahara One 0.4% 0.0% 0.6% 0.0% 0.4% SS Music 0.2% 0.3% 0.0% 4% 0.3% Vh1 0.6% 0.2% 0.0% 1% 0.5% Zee News 0.2% 1% 1% 0.0% 0.3% Dd News 0.4% 1% 0.0% 0.0% 0.5% Kairali TV 0.2% 0.0% 0.0% 0.6% 0.5% Maa TV 0.1% 0.0% 0.5% 0.0% 0.1% Udaya TV 0.1% 0.1% 2% 2% 0.1% V Channel 0.2% 0.5% 0.0% 0.0% 0.3% Zee Marathi 0.2% 0.9% 0.0% 0.0% 0.2% Zee Music 0.4% 0.0% 2% 0.0% 0.4% NDTV24*7 0.5% 0.4% 0.8% 0.0% 0.4% Times Now 0.3% 2% 0.2% 0.7% 0.5% Aawaz 0.3% 0.3% 0.1% 0.0% 0.3% Animax 0.4% 0.0% 0.0% 0.0% 0.3% ETC 0.3% 0.1% 0.0% 0.0% 0.2% Headlines Today 0.4% 0.2% 0.0% 0.3% 0.3% Star Gold 0.2% 0.0% 0.3% 0.0% 0.2% MH1 0.1% 0.3% 0.4% 0.0% 0.1% Jetix 0.3% 0.1% 0.0% 0.0% 0.2% Ibnlive 0.2% 0.0% 0.0% 2% 0.3% Alfa Marathi 0.0% 0.0% 0.0% 0.0% 0.1% Any Movie Channel 0.1% 0.0% 0.2% 0.0% 0.1% B4U 0.0% 0.0% 0.0% 0.0% 0.0% Etv Bangla 0.0% 0.0% 0.0% 0.0% 0.0% Etv Marathi 0.1% 0.4% 0.4% 0.0% 0.1% God 0.2% 0.0% 0.3% 0.0% 0.2% Jaya TV 0.0% 0.1% 0.0% 0.0% 0.0% Star Anand 0.2% 0.0% 0.0% 2% 0.2% Teja TV 0.0% 0.0% 0.0% 0.0% 0.0% Zee Business 0.1% 0.0% 0.0% 0.0% 0.1% Zee Café 0.1% 0.0% 0.0% 0.0% 0.1% Star Utsav 0.1% 0.0% 0.1% 0.0% 0.1% Hungama TV 0.1% 0.0% 0.0% 0.0% 0.1% India Vision 0.0% 0.0% 0.0% 0.0% 0.0% Hall Mark 0.1% 0.0% 0.0% 0.0% 0.1% Local 0.0% 0.3% 0.0% 0.0% 0.0% Kiran TV 0.0% 1% 0.0% 0.0% 0.1% Aditya 0.0% 0.0% 0.0% 0.0% 0.0% Astha 0.0% 0.0% 0.0% 0.0% 0.0% K TV 0.0% 0.1% 0.2% 0.0% 0.0% Raj TV 0.1% 0.0% 0.1% 0.0% 0.1% Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% Sanskar 0.0% 0.0% 0.0% 0.0% 0.0% Zee English 0.0% 0.0% 0.0% 0.0% 0.0%
157
TV Channel Google Yahoo Rediff Wikipedia ASU Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% All Telugu 0.0% 0.0% 0.1% 0.0% 0.0% Nick 0.0% 0.0% 0.0% 0.0% 0.0% Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% Zee Bangla 0.0% 0.0% 0.0% 0.2% 0.0% Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% Set Pix 0.1% 0.0% 0.0% 0.0% 0.0% Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% Others 1% 0.0% 1% 4% 1%
158
Table 77: Most preferred newspaper
Newspaper Google Yahoo Rediff Wikipedia ASU Sample Base 5,372 687 165 93 7,153 The Times of India 37% 23% 30% 26% 35% The Hindu 20% 20% 11% 33% 20% The Hindustan Times 6% 6% 6% 5% 6% Deccan Chronicle 3% 3% 4% 15% 4% Eenadu 3% 0.4% 0.9% 2% 2% Indian Express 2% 4% 2% 0.0% 2% The Telegraph 3% 4% 3% 4% 3% Dainik Bhaskar 2% 4% 5% 0.0% 2% The Economic Times 3% 1% 2% 2% 2% Dainik Jagran 2% 3% 3% 0.0% 2% Malyalam Manorama 2% 5% 2% 0.0% 2% The Tribune 2% 2% 2% 1% 2% Deccan Herald 1% 3% 4% 4% 1% DNA 1% 2% 2% 0.2% 1% Gujrat Samachar 0.8% 0.6% 0.5% 0.0% 1% Mid Day 1% 2% 4% 0.0% 1% Dinamalar 0.6% 4% 2% 0.1% 1% Vijay Karnataka 0.9% 0.7% 2% 0.0% 1% Mumbai Mirror 0.8% 0.8% 1% 0.0% 0.8% Anand Bazar Patrika 0.8% 0.6% 0.9% 0.2% 0.8% Daily Thanthi 0.5% 0.8% 0.9% 0.0% 0.6% Lokmat 0.5% 0.8% 0.7% 0.0% 0.5% Mathrubhumi 0.5% 1% 0.9% 2% 0.5% Sakal 0.6% 0.8% 0.5% 0.0% 0.6% Amar Ujala 0.4% 0.8% 0.4% 0.0% 0.4% Divya Bhaskar 0.7% 0.0% 0.1% 0.0% 0.6% Rajasthan Patrika 0.5% 0.6% 0.1% 0.0% 0.5% Dinakaran 0.5% 0.0% 0.7% 0.0% 0.5% Loksatta 0.4% 1% 0.8% 0.0% 0.4% Sandesh 0.3% 0.0% 0.2% 0.0% 0.3% Nav Hindi Times 0.3% 0.4% 2% 0.0% 0.4% Business Line 0.5% 0.0% 0.0% 0.0% 0.4% Nav Bharat Times 0.2% 0.1% 0.6% 0.0% 0.2% Prajavani 0.1% 0.0% 0.0% 0.0% 0.1% Punjab Kesari 0.3% 0.1% 1% 0.0% 0.3% Vijaya Times 0.1% 0.0% 0.4% 0.0% 0.1% Hitvada 0.2% 0.0% 0.5% 0.0% 0.2% Maharashtra Times 0.1% 0.5% 0.4% 2% 0.2% The Statesman 0.2% 0.1% 0.0% 0.0% 0.2% Nai Dunia 0.2% 0.8% 0.6% 1% 0.3% Kerala Kaumudi 0.0% 0.3% 0.0% 0.0% 0.3% Andhra Jyoti 0.1% 0.3% 0.6% 0.1% 0.1% Business Standard 0.2% 0.3% 0.0% 2% 0.2% Dharitri 0.1% 0.0% 0.1% 0.0% 0.1% Dinamani 0.2% 0.0% 0.0% 0.0% 0.1%
159
Newspaper Google Yahoo Rediff Wikipedia ASU Gulf News 0.2% 0.0% 0.0% 0.0% 0.1% Mumbai Samachar 0.0% 0.1% 0.0% 0.0% 0.0% Prabhat Khabar 0.1% 0.2% 0.2% 0.0% 0.1% Saamna 0.0% 0.0% 0.1% 0.0% 0.0% Samaj 0.1% 0.0% 0.3% 0.0% 0.2% Sambad 0.1% 0.0% 0.1% 0.0% 0.1% Vartha 0.0% 0.1% 0.6% 0.0% 0.2% Kannada praba 0.0% 0.0% 0.2% 0.0% 0.1% Udayavani 0.1% 0.0% 0.0% 0.0% 0.0% Pratidin (Local) 0.1% 0.0% 0.0% 0.0% 0.1% Bangalore Times 0.1% 0.0% 0.0% 0.0% 0.1% Asian Age 0.1% 0.0% 0.0% 0.0% 0.0% Employment News 0.0% 0.0% 0.1% 0.0% 0.0% Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% Pudhari 0.0% 0.0% 0.3% 0.0% 0.1% Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% Siasat 0.0% 0.0% 0.3% 0.0% 0.0% The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% Vartaman 0.0% 0.0% 0.2% 0.0% 0.0% Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% india Today 0.0% 0.0% 0.2% 0.0% 0.0% Janshakti 0.1% 0.0% 0.0% 0.0% 0.0% Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% Inquilab 0.0% 0.0% 0.0% 0.0% 0.0% Greater Kashmir 0.0% 0.2% 0.0% 0.0% 0.0% Sambad 0.0% 0.0% 0.0% 0.0% 0.0% Mint 0.1% 0.0% 0.0% 0.0% 0.0% Others 0.9% 1% 0.8% 0.0% 0.9%
160
Table 78: Most preferred magazine
Magazine Google Yahoo Rediff Wikipedia ASU Sample Base 4,655 595 143 81 6,199 India Today 24% 26% 33% 12% 24% Reader's Digest 7% 6% 4% 3% 6% The Week 7% 7% 3% 9% 6% Sports Star 4% 3% 6% 0.1% 4% Femina 3% 4% 2% 6% 3% Outlook 5% 2% 4% 1% 5% Digit 4% 0.5% 2% 5% 3% Film Fare 2% 2% 2% 7% 3% Women's Era 2% 2% 2% 0.0% 2% Business World 3% 0.8% 0.3% 9% 3% Business Today 2% 0.6% 0.9% 0.1% 2% Star Dust 1% 1% 0.8% 0.1% 1% Autocar India 2% 2% 0.4% 0.0% 2% Chip 2% 2% 3% 8% 2% Swathi 0.9% 0.6% 4% 3% 1% Ananda Vikatan 1% 5% 0.6% 0.0% 1% Electronics For You 1% 0.3% 0.5% 5% 1% Vanita 1% 3% 3% 0.0% 1% Competition Success Review 0.8% 2% 2% 0.1% 0.9% Kumudham 0.8% 0.4% 3% 0.1% 0.9% Grihshobha 0.3% 0.7% 0.3% 0.0% 0.5% Cosmopolitan 0.8% 0.6% 0.3% 0.3% 0.7% India Times 0.4% 2% 0.4% 16% 0.8% Business India 0.9% 0.2% 0.1% 0.0% 0.9% Chitralekha 0.9% 0.3% 0.0% 0.0% 0.7% Computers Today 0.8% 1% 0.0% 0.0% 0.8% Fortune India 0.6% 0.5% 0.7% 3% 0.7% Wisdom 1% 1% 0.0% 0.0% 1% Cricket Samrat 0.5% 0.2% 0.4% 0.0% 0.4% National Geographic 0.6% 0.1% 0.3% 2% 0.6% Overdrive 0.7% 0.1% 0.0% 0.0% 0.6% PC Quest 0.8% 0.5% 0.0% 0.0% 0.7% Science Reporter 0.4% 3% 0.3% 0.7% 0.7% Time 1% 0.0% 0.4% 0.0% 0.8% Business & Economy 0.7% 0.5% 0.3% 0.0% 0.7% Health 0.5% 0.4% 0.0% 1% 0.4% Meri Saheli 0.4% 0.4% 0.4% 0.0% 0.4% Today 0.2% 2% 1% 0.0% 0.4% Outlook Money 0.4% 0.0% 0.1% 0.0% 0.3% Brunch 0.1% 0.3% 0.0% 0.0% 0.1% Business Week 0.5% 0.1% 0.0% 0.0% 0.4% Dalal Street 0.5% 0.6% 0.6% 0.0% 0.5% Gladrags 0.3% 0.0% 0.4% 0.0% 0.3% Good House Keeping 0.4% 0.2% 0.2% 0.0% 0.3% Inside Outside 0.2% 0.0% 0.3% 0.0% 0.2%
161
Magazine Google Yahoo Rediff Wikipedia ASU Playboy 0.3% 0.0% 0.4% 0.0% 0.3% Safari 0.2% 0.0% 0.6% 0.0% 0.2% Sananda 0.2% 0.4% 0.1% 0.0% 0.2% Sudha 0.3% 0.0% 1% 0.0% 0.3% PC World 0.4% 0.0% 0.1% 0.0% 0.3% Abhiyan 0.1% 0.2% 0.0% 0.0% 0.1% Aha Zindagi 0.3% 0.2% 0.4% 0.0% 0.2% Anandamela 0.3% 0.2% 0.0% 0.0% 0.2% Aval Vikatan 0.1% 0.2% 0.0% 0.0% 0.1% Capital Market 0.1% 0.1% 0.0% 0.0% 0.1% Chronicle 0.1% 0.0% 0.0% 0.0% 0.2% Cineblitz 0.1% 0.2% 0.0% 0.0% 0.1% Data Quest 0.3% 0.0% 0.0% 0.0% 0.2% Debonair 0.2% 0.0% 0.1% 0.0% 0.2% Desh 0.3% 0.1% 1% 0.0% 0.2% Junior Vikatan 0.2% 0.1% 0.0% 0.0% 0.2% Linux For You 0.3% 0.0% 0.0% 0.0% 0.2% Manorama 0.3% 0.0% 0.0% 0.0% 0.2% Maxim 0.3% 0.0% 0.1% 0.0% 0.2% Sarita 0.2% 0.7% 0.6% 0.0% 0.2% Taranga 0.0% 0.0% 0.0% 0.0% 0.1% The Economist 0.2% 0.0% 0.0% 0.0% 0.2% Graphiti 0.1% 2% 0.1% 0.0% 0.3% Auto India 0.1% 0.1% 0.2% 0.0% 0.1% Better Photography 0.0% 0.3% 0.0% 0.0% 0.0% Buzz 0.1% 0.0% 0.1% 0.0% 0.1% Champak 0.0% 0.5% 0.0% 0.0% 0.1% Deccan Chronicle 0.1% 0.0% 0.0% 0.0% 0.1% Elle 0.1% 0.0% 0.0% 0.0% 0.1% Frontline 0.1% 0.0% 0.3% 0.0% 0.1% Lokprabha 0.0% 0.4% 0.0% 0.0% 0.1% Saptahik Sakal 0.1% 0.1% 0.0% 0.0% 0.1% Saras Salil 0.0% 0.3% 1% 0.0% 0.1% Savvy 0.1% 0.0% 0.0% 0.0% 0.1% Society 0.2% 0.1% 0.0% 0.0% 0.1% Top Gear 0.1% 0.0% 0.2% 0.0% 0.1% Living Digital 0.1% 0.0% 0.0% 0.0% 0.1% Saptahik Bartaman 0.1% 0.0% 0.0% 0.0% 0.1% Money life 0.1% 0.3% 0.2% 0.0% 0.1% Animation Reporter 0.2% 0.0% 0.0% 0.0% 0.2% Nirogadhaam 0.0% 0.7% 0.0% 0.0% 0.1% Chandamama 0.0% 0.0% 0.5% 0.0% 0.1% Andra Jyoti 0.1% 0.2% 0.5% 0.0% 0.2% Automobiles 0.1% 0.0% 0.0% 0.0% 0.1% Bikes 0.1% 0.0% 0.0% 0.1% 0.1% Business Standard 0.1% 0.0% 0.0% 0.0% 0.1% Anandalok 0.0% 0.0% 0.0% 0.0% 0.1%
162
Magazine Google Yahoo Rediff Wikipedia ASU Business Times 0.0% 0.0% 0.1% 0.0% 0.0% Developer IQ 0.1% 0.0% 0.0% 0.0% 0.1% Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% Kadambini 0.0% 0.0% 0.5% 0.0% 0.0% Mathrubhumi 0.0% 0.0% 0.2% 0.0% 0.0% Outlook Traveller 0.0% 0.0% 0.2% 0.0% 0.0% Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% Saheli 0.0% 0.0% 0.0% 0.0% 0.0% Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% Mans World 0.0% 0.0% 0.0% 0.0% 0.0% Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% Auto World 0.1% 0.0% 0.0% 0.0% 0.1% Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% Others 6% 10% 9% 8% 7%
Table 79: Most preferred radio channel
Radio Channel Google Yahoo Rediff Wikipedia ASU Sample Base 3,652 467 112 63 4,863 Radio Mirchi 37% 39% 34% 42% 38% Red FM 12% 10% 9% 15% 12% AIR 11% 13% 13% 2% 11% Radio City 12% 8% 7% 15% 11% Suryan FM 6% 11% 4% 2% 6% Big FM 6% 2% 9% 3% 6% AIR FM GOLD 5% 4% 8% 6% 5% AIR FM RAINBOW 4% 4% 7% 0.5% 3% Fever FM 3% 2% 1% 12% 3% World Space 2% 0.2% 2% 0.0% 2% BBC 0.6% 4% 3% 0.0% 0.9% Go FM 0.8% 0.7% 2% 0.2% 0.9% Power FM 1% 0.2% 0.3% 4% 0.9% Amar FM 0.3% 0.4% 0.4% 0.0% 0.3% Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% Others 1% 1% 0.8% 0.0% 1%
163
Table 80: Top of mind recall for brands
TOM Brand Google Yahoo Rediff Wikipedia ASU Sample Base 5,768 737 177 100 7,680 Sony 9% 7% 6% 9% 9% Nokia 8% 8% 8% 7% 8% Tata 5% 6% 5% 7% 5% LG 4% 5% 4% 0.6% 4% Colgate 3% 3% 3% 7% 3% Reliance 3% 4% 3% 3% 3% HLL 2% 3% 4% 1% 3% Nike 3% 2% 2% 2% 3% Samsung 2% 3% 2% 8% 2% Pepsi 2% 0.8% 3% 1% 2% Adidas 2% 1% 0.2% 0.0% 2% Godrej 1% 1% 3% 0.0% 1% Maruti 1% 2% 1% 1% 2% Microsoft 2% 2% 0.9% 0.3% 2% Google 1% 1% 1% 0.0% 1% Reebok 2% 0.7% 0.8% 1% 2% Hero Honda 1% 1% 1% 0.0% 1% HP 2% 1% 2% 0.3% 2% Philips 1% 2% 2% 1% 1% Bajaj 0.9% 1% 0.9% 0.0% 1% Coca Cola 2% 1% 4% 1% 2% IBM 1% 0.5% 1% 0.5% 1% Raymonds 0.8% 0.8% 0.4% 0.3% 0.8% Airtel 2% 0.6% 0.8% 0.5% 1% Intel 1% 1% 0.8% 1% 1% Levis 1% 1% 0.9% 1% 1% Honda 1% 0.1% 2% 1% 1% Amul 0.6% 0.6% 0.7% 1% 0.5% Lakme 0.6% 0.7% 0.8% 3% 0.6% Onida 0.5% 1% 0.9% 6% 0.6% Videocon 0.8% 0.9% 0.6% 8% 0.8% BPL 0.3% 0.8% 1% 0.0% 0.4% Britannia 0.4% 1% 0.5% 2% 0.4% Cadbury 0.5% 0.8% 0.9% 0.0% 0.5% Wipro 0.4% 0.7% 1% 0.0% 0.6% Compaq 0.5% 0.8% 0.2% 0.0% 0.5% HCL 0.4% 0.8% 1% 0.0% 0.5% Lee 0.6% 0.7% 0.8% 0.0% 0.7% Mercedes 0.6% 0.1% 0.3% 0.0% 0.5% Sony Ericsson 0.9% 0.5% 0.3% 1% 0.8% Bata 0.3% 0.3% 1% 0.0% 0.3% BSNL 0.3% 0.2% 1% 0.0% 0.3% Dabur 0.4% 0.1% 0.1% 0.0% 0.4% ICICI 0.3% 0.1% 0.1% 0.0% 0.3% Motorola 0.7% 0.5% 0.1% 0.0% 0.6%
164
TOM Brand Google Yahoo Rediff Wikipedia ASU Nestle 0.4% 1% 0.0% 0.5% 0.5% Parle 0.3% 0.3% 0.0% 0.0% 0.3% Peter England 0.5% 0.0% 0.2% 0.0% 0.5% Surf 0.5% 0.0% 0.4% 0.0% 0.5% Titan 0.3% 0.1% 0.0% 1% 0.4% Whirlpool 0.2% 0.3% 2% 0.0% 0.3% Apple 0.6% 0.5% 0.1% 0.0% 0.5% Amway 0.2% 0.2% 0.1% 0.0% 0.2% Dell 0.4% 0.0% 0.6% 2% 0.4% Garnier 0.2% 0.2% 0.1% 0.0% 0.2% Hyundai 0.4% 0.1% 0.1% 0.0% 0.3% ITC 0.4% 0.1% 0.2% 0.0% 0.3% Johnson & Johnson 0.2% 0.1% 1% 0.0% 0.2% Kingfisher 0.2% 0.4% 0.4% 0.0% 0.2% Lenovo 0.3% 0.2% 0.2% 1% 0.3% Pantaloon 0.2% 0.5% 0.0% 0.0% 0.2% Ponds 0.2% 0.8% 0.2% 0.0% 0.2% Toyota 0.4% 0.2% 0.4% 0.0% 0.3% Yamaha 0.5% 0.3% 0.1% 0.0% 0.4% BMW 0.3% 0.2% 0.2% 0.0% 0.3% Brooke Bond 0.1% 0.2% 0.0% 0.0% 0.2% Canon 0.3% 0.1% 0.0% 4% 0.2% Close Up 0.2% 0.0% 0.1% 0.0% 0.2% Denim 0.1% 0.1% 0.0% 0.0% 0.1% Horlicks 0.1% 0.3% 0.0% 0.0% 0.2% Hutch 0.5% 0.4% 0.3% 0.0% 0.4% Infosys 0.3% 0.0% 0.2% 0.0% 0.2% ISI 0.1% 0.0% 0.0% 0.0% 0.1% John Players 0.2% 0.3% 0.0% 0.0% 0.2% Killer 0.1% 0.1% 0.2% 0.0% 0.1% L`Oreal 0.2% 0.0% 0.0% 0.0% 0.2% Lifebuoy 0.2% 0.4% 0.5% 0.0% 0.3% Lux 0.2% 0.3% 0.0% 0.7% 0.2% Suzuki 0.1% 0.0% 0.2% 0.0% 0.1% Pepe 0.2% 0.2% 0.0% 0.0% 0.2% Pepsodent 0.2% 0.8% 0.0% 0.5% 0.2% Provogue 0.3% 0.0% 0.1% 0.0% 0.3% Spykar 0.2% 0.0% 0.0% 0.0% 0.2% Thums Up 0.1% 0.3% 0.5% 0.0% 0.1% TVS 0.1% 0.0% 0.4% 0.0% 0.1% Wills 0.2% 0.4% 0.3% 0.0% 0.2% Woodland 0.2% 0.0% 0.6% 0.0% 0.2% Allen Solly 0.1% 0.4% 0.1% 0.0% 0.1% Arrow 0.1% 0.0% 0.4% 0.0% 0.1% Dettol 0.3% 0.0% 0.0% 0.0% 0.2% Fair & Lovely 0.1% 0.5% 0.4% 0.0% 0.2% Ferrari 0.2% 0.0% 0.0% 0.0% 0.1%
165
TOM Brand Google Yahoo Rediff Wikipedia ASU Fevicol 0.0% 0.3% 0.1% 0.0% 0.0% Ford 0.2% 0.1% 0.1% 0.0% 0.1% Gillette 0.1% 0.0% 0.0% 0.0% 0.1% Gold Flake 0.1% 0.0% 0.0% 0.0% 0.1% Gucci 0.1% 0.0% 0.0% 0.0% 0.0% Hamam 0.3% 0.1% 0.2% 0.0% 0.3% Honda City 0.1% 0.1% 0.0% 0.0% 0.1% IFB 0.0% 0.0% 0.0% 1% 0.0% Kodak 0.1% 0.0% 0.0% 0.0% 0.1% Koutons 0.1% 0.0% 0.0% 0.0% 0.1% LIC 0.1% 0.3% 0.0% 0.0% 0.1% Louis Phillip 0.1% 0.4% 0.1% 0.0% 0.2% Maggi 0.2% 0.0% 0.0% 0.0% 0.1% Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.0% Mcdonald 0.1% 0.0% 0.0% 2% 0.1% MRF 0.1% 0.1% 0.1% 0.0% 0.1% Nescafe 0.2% 0.1% 0.0% 0.0% 0.2% Nirma 0.1% 0.1% 0.0% 0.0% 0.1% P & G 0.1% 0.0% 0.3% 0.0% 0.1% Panasonic 0.1% 0.0% 0.0% 0.0% 0.1% Park Avenue 0.1% 0.3% 0.2% 0.0% 0.1% Parker 0.0% 0.0% 0.0% 0.0% 0.0% Ray Ban 0.2% 0.0% 0.3% 0.0% 0.3% Rediff 0.1% 0.2% 0.2% 0.0% 0.1% Revlon 0.3% 0.0% 0.1% 0.0% 0.2% Rin 0.0% 0.4% 0.0% 0.0% 0.1% Rolex 0.0% 0.2% 0.0% 0.0% 0.0% Santro 0.2% 0.0% 0.0% 0.0% 0.1% Sify 0.1% 0.0% 0.7% 0.0% 0.1% Skoda 0.1% 0.1% 0.2% 0.0% 0.1% Taj 0.0% 0.0% 0.0% 0.0% 0.0% Tata Indicom 0.1% 0.0% 0.0% 0.0% 0.1% Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0% Times of India 0.3% 0.0% 0.0% 0.4% 0.2% Van Huesen 0.0% 0.0% 0.0% 0.0% 0.0% Versace 0.1% 0.0% 0.0% 0.0% 0.0% VIP 0.1% 0.1% 0.6% 0.0% 0.1% Yahoo 0.2% 0.1% 0.0% 0.0% 0.2% Zodiac 0.1% 0.0% 0.0% 0.0% 0.1% Acer 0.0% 0.0% 0.0% 0.0% 0.0% Axe 0.0% 0.0% 0.0% 0.0% 0.0% Idea 0.1% 0.0% 0.0% 0.0% 0.1% L&T 0.1% 0.0% 0.2% 0.0% 0.1% Lays 0.0% 0.0% 0.0% 0.9% 0.0% Ranbaxy 0.1% 0.0% 0.7% 0.0% 0.1% Sahara 0.0% 0.1% 0.1% 0.0% 0.0% Sansui 0.0% 0.0% 0.2% 0.0% 0.1%
166
TOM Brand Google Yahoo Rediff Wikipedia ASU TCS 0.1% 0.0% 0.1% 0.0% 0.0% Armani 0.0% 0.1% 0.0% 0.0% 0.0% Chevrolet 0.1% 0.0% 0.0% 0.0% 0.0% Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% GE 0.0% 0.0% 0.0% 0.0% 0.0% HDFC 0.0% 0.0% 0.2% 0.0% 0.0% Mark & Spencer 0.0% 0.0% 0.0% 0.0% 0.0% NIIT 0.0% 0.0% 0.0% 0.0% 0.0% Pears 0.0% 0.0% 0.0% 0.0% 0.0% Red Label 0.0% 0.0% 0.0% 0.0% 0.1% Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.0% SBI 0.0% 0.0% 0.0% 0.0% 0.0% Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% Siemens 0.1% 0.0% 0.0% 0.0% 0.0% Tanishq 0.1% 0.0% 0.0% 0.7% 0.1% Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0% Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0% Voltas 0.1% 0.1% 0.0% 0.0% 0.1% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% Glaxo 0.0% 0.0% 0.2% 0.0% 0.0% HSBC 0.0% 0.0% 0.0% 0.5% 0.0% MTNL 0.0% 0.0% 0.0% 0.0% 0.0% Satyam 0.0% 0.0% 0.0% 0.0% 0.0% Liberty 0.0% 0.0% 0.0% 0.0% 0.0% Others 10% 17% 11% 7% 12%
167
Appendix
168
Table 81: City type classification by market size
REGIONS North South East West Delhi Bangalore Kolkata Ahmadabad Metros Chennai Mumbai Coimbatore Pune Hyderabad Surat
Faridabad Kochi Asansol Bhopal Jaipur Madurai Thane
Kanpur Indore 1 Urban Uptowns Lucknow Nagpur Ludhiana Vadodara Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad Chandigarh Tiruchirapalli Goa Emerging Dhanbad Vijayavada Jabalpur Towns Ghaziabad Visakhapatanam Nashik Rajkot Agra Mangalore Bhubaneswar Solapur Allahabad Mysore Cuttack Others from CITY TYPE BY MARKET SIZE Dehradun Secunderabad Raipur West India Gurgaon Others from South Others from Jodhpur East India India Meerut Others Noida
Ranchi
Varanasi Others from North India
1 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 169
Table 82: City type by population size vs. market size
POPULATION SIZE Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs Coimbatore Ahmadabad Bangalore Chennai Metros Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Faridabad Assansol Indore Bhopal Kochi Jaipur Urban Madurai Kanpur Vadodara Lucknow Uptowns Ludhiana
2 Nagpur Patna Goa Amritsar Nashik Aurangabad Chandigarh
MARKET SIZE Dhanbad Guwahati Emerging Jabalpur Towns Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Others from North India Mangalore Allahabad Agra Others from South India Dehradun Bhubaneswar Meerut Others from East India Others from North India Cuttack Varanasi Others Others from West India Others from South India Jodhpur Others from East India Raipur Others from West India Ranchi Solapur
2 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 170
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education School School Secondary Grad./ Grad./ Not Illiterate (Up to 4 (5-9 / High PG PG Grad. yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D Skilled worker E E D C C B B Petty traders E D D C C B B Shop owners D D C B B A A Businessmen/ industrialists – with D C B B A A A no employee
Businessmen/ industrialists – with C B B B A A A 1 to 9 employee Occupation 3 Businessmen/ industrialists – with B B A A A A A 10+ employee
Self-employed D D D B B A A professionals
Clerical/ salesmen D D D C B B B Chief Wage Earner's Supervisor level D D C C B B A
Officers/ C C C B B A A executives (junior)
Officers/ executives B B B B A A A (middle/ senior)
3 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation. 171
Index: Charts Graph 1: Overlap between English & Local language info search using a search engine ...... 13 Graph 2: Region wise distribution of English info searchers ...... 20 Chart 3: Gender breakup ...... 29 Chart 4: Age group distribution ...... 30 Chart 5: City class - by population size ...... 31 Chart 6: City class - by market size...... 32 Chart 7: Region-wise break-ups ...... 34 Chart 8: Socio economic classification ...... 36 Chart 9: Highest educational qualification ...... 37 Chart 10: Occupational break up...... 38 Chart 11: Function / field of occupation ...... 39 Chart 12: Head of the household...... 40 Chart 13: Monthly family income ...... 41 Chart 14: Most expensive vehicle owned by the household...... 42 Chart 15: Ownership of credit cards (individually)...... 43 Chart 16: Current loan liabilities...... 46 Chart 17: Years of experience in using internet ...... 47 Chart 18: Place of accessing internet ...... 48 Chart 19: Type of internet connection at home ...... 49 Chart 20: Type of internet connection at office...... 50 Chart 21: Service provider subscribed to at home ...... 51 Chart 22: Service provider subscribed to at office...... 52 Chart 23: Frequency of accessing internet from home ...... 53 Chart 24: Frequency of accessing internet from office...... 54 Chart 25: Time of the day accessing internet from home ...... 55 Chart 26: Time of the day accessing internet from office ...... 56 Chart 27: Duration of PC usage from home...... 57 Chart 28: Duration of internet usage from home...... 58 Chart 29: Duration of PC usage from office ...... 59 Chart 30: Duration of internet usage from office ...... 60 Chart 31: Time spent by internet users on watching TV ...... 61 Chart 32: Time spent by internet users on reading newspaper ...... 62 Chart 33: Time spent by internet users on listening to radio ...... 63 Chart 34: Professional activities ...... 67 Chart 35: Personal activities...... 68 Chart 36: Downloading activities...... 69 Chart 37: E-commerce related activities ...... 70 Chart 38: Online shopping...... 71 Chart 39: Response to online marketing stimulus ...... 72 Chart 40: Blogging activities ...... 73 Chart 41: Member of an online community...... 74 Chart 42: Problems faced while surfing the internet ...... 78 Chart 43: Multiple user shares of email websites ...... 80 Chart 44: Number of email accounts and average per capita email ids ...... 81
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Index: Change from Previous Year Graphs Chart 1: Gender breakup ...... 29 Chart 2: Age group distribution ...... 30 Chart 3: City class - by market size...... 32 Chart 4: Region-wise break-ups ...... 34 Chart 5: Socio economic classification ...... 36 Chart 6: Highest educational qualification ...... 37 Chart 7: Occupational break up ...... 38 Chart 8: Head of the household ...... 40 Chart 9: Monthly family income...... 41 Chart 10: Most expensive vehicle owned by the household...... 42 Chart 11: Ownership of credit cards (individually)...... 43 Chart 12: Years of experience in using internet ...... 47 Chart 13: Place of accessing internet ...... 48 Chart 14: Type of internet connection at home ...... 49 Chart 15: Type of internet connection at office...... 50 Chart 16: Service provider subscribed to at home ...... 51 Chart 17: Service provider subscribed to at office...... 52 Chart 18: Frequency of accessing internet from home ...... 53 Chart 19: Frequency of accessing internet from office...... 54 Chart 20: Time of the day accessing internet from home ...... 55 Chart 21: Time of the day accessing internet from office ...... 56 Chart 22: Duration of PC usage from home...... 57 Chart 23: Duration of internet usage from home...... 58 Chart 24: Duration of PC usage from office ...... 59 Chart 25: Duration of internet usage from office ...... 60 Chart 26: Time spent by internet users on watching TV ...... 61 Chart 27: Time spent by internet users on reading newspaper ...... 62 Chart 28: Time spent by internet users on listening to radio ...... 63 Chart 29: Professional activities ...... 67 Chart 30: Personal activities...... 68 Chart 31: Downloading activities...... 69 Chart 32: E-commerce related activities ...... 70 Chart 33: Online shopping...... 71 Chart 34: Response to online marketing stimulus ...... 72 Chart 35: Multiple user shares of email websites ...... 80 Chart 36: Number of email accounts and average per capita email ids ...... 81
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Index: Tables Table 1: Detailed sample base distribution of the land survey ...... 6 Table 2: Popularity of various internet activities ...... 12 Table 3: Comparison of English and Local language info searchers on key demographic and socio-economic parameters ...... 14 Table 4: Ownership of key household and financial assets among English and Local language info searchers ...... 15 Table 5: Comparison of English and Local language info searchers on key net usage behavior attributes ...... 15 Table 6: Popular online activities English and Local language info searchers undertake relatively more (Top 15) ...... 17 Table 7: Response to online marketing stimuli and online buying behavior of English and Local language info searchers...... 18 Table 8: Preferred website for English info search ...... 18 Table 9: Preferred websites for Local language info search...... 18 Table 10: Comparative evaluation of the Top 4 English info search websites on selected demographic attributes...... 19 Table 11: Comparative evaluation of the Top 4 English info search websites on selected net usage behavior attributes ...... 21 Table 12: Popularity of various internet activities ...... 26 Table 13: Preferred website for Info Search- English...... 28 Table 14: Top 10 cities ...... 33 Table 15: Preferred language of reading ...... 35 Table 16: Household asset ownership ...... 44 Table 17: Popularity of various internet activities ...... 64 Table 18: Membership by type of online community ...... 75 Table 19: Most used local language websites (other than English) ...... 76 Table 20: Online activities desired in other languages ...... 77 Table 21: Preferred websites - emailing...... 79 Table 22: Top of mind unaided recall - all websites...... 82 Table 23: Most used website - all websites...... 83 Table 24: Info search (local language) ...... 84 Table 25: Job search ...... 85 Table 26: Booking travel tickets ...... 86 Table 27: Online shopping (other than travel tickets)...... 87 Table 28: Online news ...... 88 Table 29: Financial news & info (rates, quotes, etc.) ...... 89 Table 30: Online share trading ...... 90 Table 31: Real estate info...... 91 Table 32: Matrimonial search...... 92 Table 33: Dating/friendship search...... 93 Table 34: Social networking/communities ...... 94 Table 35: Online gaming...... 95 Table 36: Download mobile content...... 96 Table 37: Preferred instant messaging applications ...... 97 Table 38: Download music ...... 98 Table 39: Sports content ...... 99 Table 40: Cinema content...... 100 Table 41: Most used local language websites (other than English) ...... 101 Table 42: Preferred blog sites ...... 102 Table 43: Preferred astrology website ...... 103 Table 44: Preferred online learning / education website...... 104 Table 45: Favorite TV channels ...... 105 Table 46: Favorite newspapers ...... 106 Table 47: Favorite magazines ...... 107 Table 48: Favorite radio channels ...... 108 Table 49: TOM recall for brands...... 109
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Index: Segment wise Detailed Tables Table 1: Gender breakup...... 111 Table 2: Age group distribution ...... 111 Table 3: City class - by population size ...... 112 Table 4: City class - by market size ...... 112 Table 5: City wise distribution ...... 113 Table 6: Region-wise break-ups ...... 114 Table 7: Preferred language of reading...... 115 Table 8: Socio economic classification...... 116 Table 9: Highest educational qualification ...... 116 Table 10: Occupational break up ...... 116 Table 11: Function / field of occupation ...... 117 Table 12: Head of the household ...... 117 Table 13: Monthly family income ...... 117 Table 14: Most expensive vehicle owned by the household ...... 118 Table 15: Ownership of credit cards (individually)...... 118 Table 16: Household asset ownership ...... 119 Table 17: Current loan liabilities...... 119 Table 18: Years of experience in using internet...... 120 Table 19: Place of accessing internet ...... 120 Table 20: Type of internet connection at home...... 120 Table 21: Type of internet connection at office ...... 121 Table 22: Service provider subscribed to at home ...... 121 Table 23: Service provider subscribed to at office...... 122 Table 24: Frequency of accessing internet from home...... 122 Table 25: Frequency of accessing internet from office ...... 122 Table 26: Time of the day accessing internet from home ...... 123 Table 27: Time of the day accessing internet from office ...... 123 Table 28: Duration of internet usage from home...... 123 Table 29: Duration of internet usage from office ...... 124 Table 30: Duration of internet usage during weekdays...... 124 Table 31: Duration of internet usage during weekends ...... 124 Table 32: Duration of pc usage from home...... 125 Table 33: Duration of pc usage from office ...... 125 Table 34: Time spent by internet users on watching TV ...... 125 Table 35: Time spent by internet users on reading newspaper ...... 126 Table 36: Time spent by internet users on listening to radio ...... 126 Table 37: Professional activities ...... 126 Table 38: Personal activities...... 127 Table 39: Downloading activities ...... 127 Table 40: E-commerce related activities ...... 128 Table 41: Online shopping...... 128 Table 42: Response to online marketing stimulus ...... 128 Table 43: Blogging activities...... 129 Table 44: Member of an online community ...... 129 Table 45: Membership by type of online community ...... 130 Table 46: Usage of other language websites ...... 130 Table 47: Online activities desired in other languages ...... 131 Table 48: Problems faced while surfing the internet ...... 131 Table 49: Top of mind unaided recall - all websites...... 132 Table 50: Most used website - all websites...... 134 Table 51: Preferred website for emailing ...... 134 Table 52: Multiple user shares of email websites ...... 135 Table 53: No. of email accounts ...... 135 Table 54: Preferred website for job search ...... 136 Table 55: Preferred website for mobile content ...... 137 Table 56: Preferred website for sports ...... 138 175
Table 57: Preferred website for travel products ...... 139 Table 58: Preferred website for matrimony...... 140 Table 59: Preferred website for financial news/info ...... 141 Table 60: Preferred website for cinema ...... 142 Table 61: Preferred website for online share/stock trading...... 143 Table 62: Preferred website for games ...... 144 Table 63: Preferred website for online shopping...... 145 Table 64: Preferred website for online news ...... 146 Table 65: Preferred website for friendship/dating ...... 147 Table 66: Preferred website for music...... 148 Table 67: Preferred info search engine - local language...... 149 Table 68: Preferred website for real estate...... 149 Table 69: Preferred website for instant messaging ...... 150 Table 70: Preferred website for social networking/communities ...... 150 Table 71: Preferred website for astrology...... 151 Table 72: Preferred website for online learning/education ...... 152 Table 73: Preferred blog sites ...... 153 Table 74: Other language preferred for local language content...... 154 Table 75: Preferred website for checking local language content ...... 155 Table 76: Most preferred TV channel...... 156 Table 77: Most preferred newspaper ...... 159 Table 78: Most preferred magazine...... 161 Table 79: Most preferred radio channel ...... 163 Table 80: Top of mind recall for brands ...... 164 Table 81: City type classification by market size ...... 169 Table 82: City type by population size vs. market size...... 170 Table 83: Socio economic classification (SEC) grid...... 171
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