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HBO-I, October 4, Utrecht

Kamini Aisola General Manager AWS Benelux Amazon ?

1994 m Founded

1995 m Amazon.com

1998 m Added CDs & DVDs

2006 m Amazon Web Services

2007 m Kindle/Prime

2011 m Video

2012 m Groceries

2014 m Alexa/Echo

2015 m Bookstores

2017 m Go

2 Amazon

1994 m Founded

1995 m Amazon.com

1998 m Added CDs & DVDs

2006 m Amazon Web Services

2007 m Kindle/Prime

2011 m Video

2012 m Groceries

2014 m Alexa/Echo

2015 m Bookstores

2017 m Go

3 HyperSpeed Near infinite resources available in minutes

63PB 7.1T 45.5M EBS Storage DynamoDB Requests Peak DynamoDB Requests/Sec 609TB 148B 372K-426K Aurora Database Size Aurora Transactions EC2 Instances

4 Most robust, fully featured technology infrastructure platform

TECHNICAL & BUSINESS SUPPORT

Professional Optimization Partner Training & Security & Billing Personalized Support Solutions Management Account Management Services Guidance Ecosystem Certification Reports Dashboard

MARKETPLACE

Business Apps Business Intelligence DevOps Tools Security Networking Databases Storage

ANALYTICS DEV OPS MOBILE SERVICES IoT MACHINE LEARNING ENTERPRISE APPS HYBRID ARCHITECTURE MIGRATION

One-click App Custom Model Data Warehousing Elasticsearch API Gateway Virtual Desktops Data Integration Schema Conversion Deployment Rules Engine Training & Hosting Image & Scene Business Intelligence Single Integrated Sharing & Integrated Networking Exabyte-Scale Data Pipelines Resource Templates Device Shadows Recognition Console Collaboration Data Migration Integrated Identity & Interactive SQL Facial Recognition Hadoop/Spark Build & Test Access Queries Identity Device SDKs “& Analysis Corporate Email Application Migration

Streaming Data Application Lifecycle Integrated Resource & Analysis ETL Management Sync Device Gateway Facial Search App Streaming Deployment Management Database Migration

Streaming Data DevOps Resource Text to Speech Integrated Devices Server Migration Collection Management Mobile Analytics Registry Communications & Edge Systems

Conversational Chatbots Triggers Local Compute APP SERVICES Mobile App Testing Contact Center Deep Learning Containers Targeted Push Queuing & Notifications Email (Apache MXNet, Notifications TensorFlow, & others) Analyze & Debug Workflow Transcoding

Search Patching

INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS

Compute Storage Databases Service Relational, NoSQL, Caching, Identity Monitoring & Assessment Web Application Manage Configuration Regions VMs, Auto-scaling, Load Object, Blocks, File, Archivals, Access Control Migration, PostgreSQL compatible Balancing, Containers, Import/Export, Exabyte-scale Management Logs & Reporting Firewall Resources Catalogue Tracking Virtual Private Servers, data transfer Availability Zones Batch Computing, Cloud Functions, Elastic GPUs, Configuration Key Management Account Resource & Usage DDOS Server Resource Edge Computing Networking CDN Monitoring Management VPC, DX, DNS Compliance & Storage Grouping Auditing Protection Templates Points of Presence

5 Innovation has Manifested Across Many Domains…

Home Drone Development Video Streaming Kindle Reader Entertainment

Grocery Delivery Advanced Shopping Home Automation Cloud Computing

6 Tens of thousands of active AWS customers in Benelux

7 If I asked you…

“How important is it to invest in Machine Learning and AI?”

What we often hear: “We’re not a Machine Learning company.” ”They’re not central to our business.” “We have more important topics to address.”

“How important is it to build better products and deliver a better customer experience?”

We always hear: “This is our number one priority.”

But isn’t this the same question, really?

More data Better analytics

More applicants Better outcomes

Algorithms

Cloud Computing Data

GPUs & Acceleration Amazon AI

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2019,© 2019, Amazon Amazon Web Web Services, Services, Inc. Inc. or itsor itsAffiliates. Affiliates. All All rights rights reserved. reserved. Amazon Trademark © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Rekognition – Image and Video Analysis

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Formula 1 selects AWS as Official Cloud and Machine Learning Provider F1 has been using AWS to extract critical race performance statistics, make race predictions, and give fans insight into the split second decisions and strategies adopted by teams and drivers

Each car has 3GB of 1,500 data points 120 data per second sensors

Overtake probability

Put machine learning in the hands of every developer

Vision Speech Language Chatbots Forecasting Recommendations

A I SERVICES

REKOGNITION REKOGNITION TEXTRACT POLLY TRANSCRIBE TRANSLATE COMPREHEND LEX FORECAST PERSONALIZE IMAGE VIDEO &COMPREHEND MEDICAL

A M A Z O N S AGEMAKER

ML SERVICES BUILD TRAIN DEPLOY Pre-built algorithms & notebooks One-click model training & tuning One-click deployment & hosting

Data labeling (GROUND TRUTH) Optimization (NEO)

Algorithms & models (AWS MARKETPLACE Reinforcement learning FOR MACHINE LEARNING)

F r a m e w o r k s I n t e r f a c e s Infrastructure

ML FRAMEWORKS & INFRASTRUCTURE E C 2 P 3 E C 2 C 5 F P G A s GREENGRASS ELASTIC & P 3 d n INFERENCE

Customer Business Decision Innovation Competitive experience operations making advantage

of digital transformation initiatives supported by AI in 2019 40% —IDC 2018

1. Automation • Optimize existing processes • Maintain (or improve) quality & reduce cost 2. Enrichment • Add new features to products and services • Increase engagement & attract new customers 3. Invention • Create new products and categories • Leverage industry experience + AI expertise

Using Amazon SageMaker, Tinder analyzes millions of match requests a minute, billions of swipes a day, across more than 190 countries to make the perfect match. With Amazon Rekognition, Tinder creates tags to highlight photos, resulting in 20% increase in engagement.

© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved | 28 © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Connecting tasks and doers fiverr uses Amazon SageMaker to trigger product recommendations and help users find exactly what they need—including predictively, before they ask for it.

Domino’s uses Amazon Personalize to customize and scale relevant marketing communications to customers based on time, context, and content, thereby improving and enhancing their experience with the Domino’s brand.

Improving the design of game levels so they will offer optimized ratio of challenge vs accomplishment. Saving Rovio’s developers from spending 50% of their time on manually optimizing game levels to few hours

© 2019,© 2019, Amazon Amazon Web Web Services, Services, Inc. Inc. or itsor itsAffiliates. Affiliates. All All rights rights reserved. reserved. Amazon Trademark “…[AI] handles the mundane tasks…but there’s still no way to measure or predict player satisfaction. Joy is not something that can be modeled, so initial development and quality assessment will remain in the hands of human Petri Hyokyranta designers” Rovio CTO

© 2019,© 2019, Amazon Amazon Web Web Services, Services, Inc. Inc. or itsor itsAffiliates. Affiliates. All All rights rights reserved. reserved. Amazon Trademark Expediting watch returns process using image recognition

Item returns was a customers friction point. To speed it up, they created an automated image recognition process using Amazon Rekognition. Allowing them to automate process of identifying products and printing labels. They have been able to process returns 15 times faster and with higher accuracy.

to blog post

Coinbase uses machine learning models on Amazon SageMaker to help with fraud prevention, identity verification, and large-scale compliance. Using Amazon Sagemaker reduced model training times from 20 hours to 10 minutes.

© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved | 34 © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Saving lives by putting technology in people’s hands

SkinVision offers a free-to-download app that allows people to scan their bodies in their own homes and have the pictures assessed by SkinVision's machine learning-based algorithms in 30 seconds.

https://aws.amazon.com/solutions/case-studies/skinvision/ © 2019,© 2019, Amazon Amazon Web Web Services, Services, Inc. Inc. or itsor itsAffiliates. Affiliates. All All rights rights reserved. reserved. Amazon Trademark Ivy Tech are using data for student retention

In autumn 2016, Ivy Tech made 23,000 calls to 16,000 students predicted to fail in their courses, to check in and offer targeted assistance. By mid-term: a 3.3% drop in the number of D & F grades across all students

“The weather today in Seattle, WA is 65°F”

Amazon Polly

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. “We are solving problems with machine learning and artificial intelligence that were in the realm of science fiction for the last several decades. Natural language understanding, machine vision problems, it really is an amazing renaissance.”

Jeffrey P. Bezos Founder and Chief Executive Officer Amazon.com, Inc.

https://www.geekwire.com/2017/jeff-bezos-explains-amazons-artificial-intelligence-machine-learning-strategy/ So what will you build next as you embark on your career?

Amazon’s Global Initiative to accelerate cloud learning and to prepare for the cloud-enabled jobs of tomorrow.

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