JEROME Commercial District Needs Assessment

in partnership WHEDco with Davidson Community Center ABOUT JEROME AVENUE Background

The Jerome Avenue corridor is a 73-block area that serves as a major transit corridor in the West Bronx. The corridor connects several densely populated neighborhoods, including West Concourse, Highbridge, Morris Heights, University Heights, and Mt. Eden. At the level, Jerome Avenue is defined by its low-scale industrial and automotive- The Neighborhood 360° related businesses and by the elevated 4 train that traverses the length of the corridor program was created by the NYC north and south. The elevated structure’s columns stand on the Jerome Avenue roadbed, Department of Small Business making for a distinctive streetscape environment where trains, cars, trucks, buses, and Services to identify, develop, and launch commercial revitalization pedestrians intermingle in a play of activity and sound. projects in partnership with local stakeholders. Through proactive planning and targeted Jerome Avenue is bisected by the Cross Bronx Expressway. Built between 1948 and 1972, investments, Neighborhood 360° the Cross Bronx Expressway creates a physical barrier for West Bronx residents and supports projects that strengthen local retailers. Despite this challenge, the Cross Bronx Expressway’s nearby intersection and revitalize the , small businesses, and community- with the Major Deegan Expressway has made Jerome Avenue a convenient location for based organizations that anchor automotive businesses to service motorists entering and exiting both highways. There neighborhoods. are a wide variety of automotive-related businesses along the Jerome Avenue corridor, The Neighborhood 360° including vehicle and parts dealerships, automotive repair and body shops, automotive Commercial District Needs glass replacement services, and electronic equipment retailers that specialize in sound, Assessment (CDNA) highlights alarm, navigation, and entertainment systems. a neighborhood’s existing business landscape and consumer characteristics. There are several vibrant community-serving commercial and retail corridors that run This CDNA features East 183rd perpendicular to Jerome Avenue at East 167th Street, East 170th Street, Mount Eden Street, Burnside Avenue, Avenue, Edward L. Grant , Tremont Avenue, Burnside Avenue, and 183rd Street. Tremont Avenue, Cromwell Avenue, Inwood Avenue, These local shopping nodes consist of long-standing “mom & pop” retail and restaurants, 170th Street, and 167th Street many of which cater to the flourishing immigrant communities of the West Bronx. In commercial corridors that run particular, Burnside Avenue is a bustling retail corridor with many stores and restaurants alongside Jerome Avenue, and was conducted in partnership with that serve the West African and Latin American communities of Morris Heights and Davidson Community Center University Heights, and connects Jerome Avenue to Bronx Community College to the west and the Women’s Housing as well as the Grand Concourse in the east. and Economic Development Corporation (WHEDco) between December 2015 and July 2016. See more on page 14 Key issues and opportunities Neighborhood Demographics identified through this assessment will help prioritize SBS-supported local investments, and serve as Jerome Avenue has long been a diverse and welcoming community to immigrant families. an informational and marketing resource for the neighborhood. Today there are more than 290,000 residents living within a quarter mile of Jerome Avenue, 43% of whom are foreign-born, a larger immigrant community compared to both the Bronx (29%) and New York City as a whole (37%). While the local population is mostly Latino and African American, the area has seen a growing number of West African, In This Report Dominican, and Mexican families plant roots in the community. It is just as common to hear Existing conditions, business Spanish as English in the streets and in local businesses, and many of the area’s vibrant data, and qualitative depictions small businesses are immigrant-owned and operated. of the neighborhood were gathered from more than 852 See more on page 5 surveys and 15 stakeholder meetings with neighborhood Future Opportunities merchants, shoppers, workers, property owners, and residents. The Jerome Avenue corridor knits together many neighborhoods in the West Bronx, from Jump to... the Concourse to Fordham Heights. Several entertainment venues are at the doorstep of Key Findings 4-5 Jerome Avenue, like Yankee Stadium, which attracts more than 3 million visitors annually, Business Inventory 6 and the Bronx Museum of the Arts, which provides the area with accessible, world-class What Merchants Say 7-9 exhibitions. As an active transit corridor lined with neighborhood-serving stores, Jerome Business Outlook 10 connects these anchors to educational institutions further north, including Bronx What Shoppers Say 11 Community College and Fordham University. The retail nodes are busy, diverse, and home Physical Environment 12 to high concentrations of long-standing businesses that can adapt to serve a growing Data Appendix 13-15 community.

2 Neighborhood 360° Commercial District Needs Assessment NEIGHBORHOOD CONTEXT Jerome Avenue

Fordham Points of Interest University Assessed Commercial Corridors Parks & Public Spaces

Public Facilities Healthcare & Community Institutions University Heights

E 183 ST Notable Places

Francis Martin 1 2 Library Harlem River 4

Bronx Community

3 College

d a

o D r

l Keltch Park The High i

Morris Heights JEROME AVE B

a R 5

h Health Center E BURNSIDE AVE

t r

o

N 3 4 - Davidson Community Center

o

r t

e

M

E TREMONT AVE

Aqueduct Walk Bronx Community College New Settlement Community Center

Mt. Hope E Morris Heights S R

U O 5 6 E 176 ST C N O C Metro-North Railroad D N A R G

Morris Heights Health Center Bronx Lebanon Hospital Center UNIVERSITY AVE JEROME AVE Bronx Lebanon Hospital Center 6 MT. EDEN AVE Neighborhood Events Claremont Park New Settlement 4 Mt. Eden CROSS BRONXCommunity EXPRESSWAY Center

E E 172 ST D W A R D L G Keltch Park 1 R A N E 170 ST T Burnside Summer Walks 2 H W The High Bridge Y

.

WHEDCo

Highbridge GRAND CONCOURSE E 167 ST WHEDCo Resident Workshop with Parsons Students JEROME AVE

Merchant & Business Groups Concourse Burnside Avenue Merchant United Auto Merchants Association The Bronx Museum Association (UAMA) of the Arts 0 0.2 Miles 170th Street Merchant WHEDco Yankee Stadium Association Davidson Community Center

Jerome Avenue 3 KEY FINDINGS & OPPORTUNITIES Strengths Vibrant commercial corridors and retail nodes with very Diverse ethnic and cultural communities, including stores low retail vacancy (5%) that are owned by immigrants from Latin and West African countries Active transportation connections along Jerome Avenue and the Grand Concourse, as well as the Cross Bronx Unique concentration of automotive businesses, which Expressway draw customers in from outside the neighborhood Long-standing businesses in place for 10+ years, with Active and well-organized neighborhood advocacy groups, many established merchants optimistic about their plans as well as community support for small businesses to grow and expand in place Challenges Numerous pedestrian safety concerns for residents and Public spaces, such as plazas, parks, and step streets that shoppers, including dangerous intersections and poor are not well maintained quality Concerns about public safety, especially at night The corridor is dominated by the elevated train, The vast majority of businesses rent their commercial which contributes to constant noise, concentrations of space and are vulnerable to rising lease rates litter at subway entrances, and a lack of lighting and street trees Local retailers in need of new tips and tools for marketing their merchandise Significant parking challenges throughout the corridor for both residents and business owners Many automotive businesses park cars on the and create dangerous obstructions for pedestrians Open, green space is limited, with uninviting entrances

Jerome Avenue and E. 170th Street Corridor Bronx Community College Hall of Fame for Great Americans

Burnside Avenue Corridor Keltch Park

4 Neighborhood 360° Commercial District Needs Assessment Clifford Place Step Street Jerome Avenue CDNA Workshop

176th Street Step Street Burnside Avenue 4 Train Station

Opportunities

Develop and market a “shop & buy” local campaign Strengthen existing merchant associations to expand to promote and highlight long-standing "mom & pop" outreach, recruitment and business advocacy retailers Evaluate the feasibility of Burnside Avenue Business Cultivate relationships with institutional anchors such Improvement District (BID) as Bronx Community College and Morris Heights Health Center to enhance connectivity along West Create a “Safe Place” program to visibly designate local Burnside Avenue businesses where residents can seek refuge when they feel unsafe Install temporary lighting, seating, and street furniture to activate space under the elevated train on Jerome Explore opportunities to revive Inwood Park, Jerome Avenue Playground, Keltch Park, and Mullaly Park as active green spaces that are open to the community Bolster local community events and street fairs to create greater customer awareness and drive additional foot traffic to the commercial corridors Revitalize and maintain step streets throughout the corridor with arts programming and other active uses Engage the community to develop a corridor What’s Next? beautification/cleaning program centered on Burnside- To address these key findings and opportunities, Neighborhood 360° Tremont, Devanney Triangle, and Townsend Walk Grants will be made available by SBS to not-for-profit organizations. For more information, visit: nyc.gov/neighborhood360

Jerome Avenue 5 BUSINESS LANDSCAPE: JEROME AVENUE Business Inventory 775 5.4% Total Number of Storefronts Storefront Vacancy*

*Note: In 2015, New York City’s 69 Business Improvement Districts reported an average ground floor Storefront & Retail Mix vacancy rate of 8.3% and median ground floor vacancy rate of 5.6% (SBS BIDs Trends Report, 2015).

Atomotie sinesses 142 arbershos alons 68 ast ood nac hos 52 Delis odegas 46 rocer tores 43 estarants 43 acant 42 dcation and ther erices 39 lectronics Aliance tores 37 Aarel Accessor tores 35 Despite an abundance of cash ealth ersonal Care tores 34 advance and money transfer eneral erchandise tores 32 services, the commercial corridors in Jerome lack ther iscellaneos tore etailers 32 financial institutions, such as a erices an hos Cash Adance one ranser erices 30 banks and credit unions that serve both residential and ealth erices 17 commercial needs. ans aings ending nstittions 15 eat ish arets 13 Business inventory and retail mix rnitre ome rnishing tores 11 data were gathered by Davidson Community Center and WHEDco Constrction anactring 10 through a comprehensive inventory ars Clbs ior tores 9 of storefront businesses located along East 183rd Street, Burnside nsrance eal state nestment erices 8 Avenue, Tremont Avenue, 170th aer ice ars arets 7 Street, Mt. Eden Avenue, 167th Street and Jerome Avenue between blic Administration ocial erices 5 167th Street and 183rd Street. eligios rganiations oses o orshi 5 (December 2015 to May 2016)

E. 170th Street Corridor Burnside Avenue Corridor W. Tremont Avenue

6 Neighborhood 360° Commercial District Needs Assessment What We’ve Heard from Jerome Avenue Merchants

How many years have you been in What kinds of resources would help you business here? grow your business?

28% 25% 42% 22% 17%

Businesses 21% 8% Responses Merchant 14% 3% 8% 7% 5%

e n e er

e

Years in Business uor ue

ren ren

umen nenve e e e e mrovemen

mrovemen ee Ane ee e ne ne e

Do you own or rent your property? Do you have plans to: % Merchant Responses Grow 41% 90% 6% 4% Remain 46% Rent Own No response Relocate 6% Close 1% N/A or No Reponse 6%

Over the past year, has your business What changes need to occur on Jerome improved, stayed the same, or decreased? Avenue to bring more people to your shop or use your services? 32% 39% 22% 7% Safety improvements, including more street lighting Improved Stayed the Decreased N/A or Area beautification, cleaner streets and sidewalks, less litter Same No Responsese Enhancements to streets and sidewalks to improve pedestrian safety Street infrastructure to improve traffic and better parking regulation Improved storefronts and façades

Source: Based on 355 merchant surveys conducted by Davidson Community Center and WHEDco in Winter - Spring 2016. Jerome Avenue 7 BUSINESS LANDSCAPE Jerome Avenue Automotive Businesses

There are approximately 200 automotive businesses in

E 183 ST the area, making them the most visible type of storefront business. University Heights Jerome Avenue’s proximity to major regional highways and its low-scale industrial and heavy commercial uses have led to a large concentration of automotive-related businesses.

JEROME AVE

E BURNSIDE AVE

E TREMONT AVE Morris Heights Richman (Echo) Park

E Mt. Hope S

R

U

O E 176 ST C N O C D N A R G Car Wash Tire Shop

UNIVERSITY AVE Claremont

MT. EDEN AVE Claremont Mt. Eden Park CROSS BRONX EXPRESSWAY

E JEROME AVE D E 172 ST W A R D L G R A Parking Issues Automotive Glass Businesses N E 170 ST T H W Y

.

Highbridge GRAND CONCOURSE E 167 ST

JEROME AVE

Concourse 0 0.1 0.2 Miles Automotive Repair Shops Jerome Avenue

Automotive Business Locations What We’ve Heard from Automotive Businesses An analysis of 100+ merchant suveys and a study of What types of automotive businesses are auto businesses conducted by United Auto Merchants Association revealed the most pressing issue for located along Jerome Avenue? automotive business owners is obtaining assistance to General Automotive Repair 35% maintain proper compliance with city regulations. Auto Parts/Accessories Stores 27% More than 95% of automotive business owners rent their space. These tenants are potentially vulnerable at Parking Lots 15% lease expiration. Auto Body/Paint/Interior Shops 9% Spanish is the primary language spoken. More Livery/Car Services 6% business assistance and regulatory instructions are Automotive Dealers 2% needed in Spanish. Car Wash 2% Gas Stations 2% Towing Services 1% Automotive Services 1%

Source: Based on 355 merchant surveys conducted by Davidson Community Center and WHEDco in Winter - Spring 2016. NYC Department of City Planning Field Survey of Automotive Businesses, Jerome Avenue Study, 2014; United Auto Merchants Association Survey, Winter - Spring 2016. 8 Neighborhood 360° Commercial District Needs Assessment BUSINESS LANDSCAPE: JEROME AVENUE What We’ve Heard from Jerome Avenue Merchants

What changes need to occur to bring What do you like about the commercial more people to your shop or use your corridor? services?

“We need to fix the streets.” “Family-oriented.”

“We need more interaction with local police.” “This is a true business corridor. The Avenue also allows our companies to work without disturbing the neighbors and other residents.” “More parking – customers cannot find a place to park their car.” “The community, and unity. Everyone knows you.”

“More variety – right now there are too “A very commercial area – easy access. many of the same type of business.” Everyone knows about Jerome Avenue!”

“Friendly and uplifting.” “It’s dirty – cleaners are needed.” “Accesible to customers.” “There is a lot of traffic and there needs to be structure to control traffic.” “The culture is always changing and growing.”

What do businesses need? How is this area different from other shopping districts?

“More lighting is necessary. Parking is also a main concern – my customers find it difficult “Not as expensive as other neighborhoods.” to park at the shop.”

“More security and police presence on the corridor, “This place mostly gets local neighbors as especially at night.” customers, but other neighborhoods are more attractive to visitors.” "Help attracting more customers.”

“Rent is cheaper here.” “Street improvements.”

“Financial assistance for businesses in the area.” “It does not have the financial support of other districts.” “More advertisement in this area.”

“Retail diversity in the shopping district.” “This is an area strictly for auto repairs.”

Jerome Avenue 9 BUSINESS OUTLOOK Jerome Retail Opportunity

Residents spend Local businesses make Every year,

$2.60B $1.99B $612M each year in each year in is spent outside goods and services retail sales the neighborhood

Retail Leakage & Surplus

Surplus $0 Leakage Electronics & Appliance Stores $106.8M Gasoline Stations $103.0M Department Stores (Excluding Leased Departments) $92.0M Other General Merchandise Stores $42.4M Other Miscellaneous Store Retailers $41.5M Home Furnishing Stores $23.0M Sporting Goods, Hobby, & Musical Instrument Stores $20.5M Furniture Stores $12.2M Lawn / Garden Equipment & Supply Stores $7.5M Special Food Services $4.5M Office Supplies, Stationery, & Gift Stores $4.3M Auto Parts, Accessories, & Tire Stores $3.4M Clothing Stores $3.0M Book, Periodical, & Music Stores $694,000 Retail leakage and surplus is the difference between estimated Jewelry, Luggage, & Leather Goods Stores $976,000 spending by local residents on retail goods and estimated sales Used Merchandise Stores $1.5M by local retail businesses. Retail Specialty Food Stores $2.2M leakage occurs when consumer demand exceeds retail supply in Drinking Places (Alcoholic Beverages) $2.6M a designated trade area. On the chart, a positive value indicates Florists $6.9M leakage of retail sales and Building Material & Supplies Dealers $7.4M represents net consumer spending that is being captured by retailers Shoe Stores $11.1M outside of the trade area. Retail surplus occurs when retail supply Beer, Wine & Liquor Stores $14.6M exceeds consumer demand in Grocery Stores $21.8M a designated trade area. On the chart, a negative value indicates Full-Service Restaurants $26.1M a surplus of retail sales and may signify a market where retailers are Health & Personal Care Stores $31.7M drawing customers from outside the Limited-Service Eating Places $62.7M trade area.

Source: ESRI and Infogroup, August 2016.

10 Neighborhood 360° Commercial District Needs Assessment BUSINESS OUTLOOK Business Trends

Change in Total Business Sales, 2008-2015 Change in Median Sales by Business, 2008-2015

Jerome The Bronx NYC Jerome The Bronx NYC

41% 34% 29% 131% 127% 105%

Jerome Total Business Sales Jerome Median Sales by Business

$349,044,157 $41,032

$316,780,893 $38,740 $301,722,884 $276,924,771

$253,541,922 $257,378,082 $28,188 $244,892,186 $247,933,696 Sales Volume Sales Volume $21,160

$18,682 $17,564 $16,781

$16,360

Year Year

Source: Division of Tax Policy, NYC Department of Finance What We’ve Heard from Shoppers

What additional types of businesses would How much are you spending at businesses in you like to see? the Jerome Avenue shopping district today?

Clothing and shoe stores $1-10 28% Slow dining restaurants $11–$25 32% $26–$50 17% Healthy food markets $51–$99 16% Fitness and health $100 or more 2% Banking and tax services No response 5%

How do you usually get to the Jerome Avenue How often do you visit the Jerome Avenue shopping district? shopping district?

Daily 39% Walk 55% 2 to 4 times a week 30% Subway 18% Once a week 9% Bus 15% 1 to 2 times a month 10% Car 11% 3 to 6 times a year 4% Bike/Other 1% Infrequently 8%

Source: Based on 497 consumer surveys conducted by Davidson Community Center and WHEDco in Winter - Spring 2016.

Jerome Avenue 11 PHYSICAL ENVIRONMENT Streetscape Observations Vacant Storefronts

Vacant Storefronts Assessed Corridors University Heights

Cross Bronx Expressway Elevated Train Columns and Parking Vacancy by Corridor E 183 ST

183rd Street 3% Jerome Avenue 8% Burnside Avenue 6% Tremont Avenue 1% Mt. Eden Avenue 9% 170th Street 1% Jerome Avenue Intersection Litter

167th Street 3% JEROME AVE E BURNSIDE AVE

E TREMONT AVE

Step Streets Vacant Storefronts Mt. Hope

Morris Heights E Neighborhood-Wide S

R

E 176 ST OU C Poor street and sidewalk conditions exist across the N O C neighborhood. Many intersections lack clear pedestrian D N crossings, and double-parking in the street and on A R sidewalks is a consistent issue reported by shoppers G and merchants. UNIVERSITY AVE The step streets along the corridor are a unique asset, but there are large variations in the quality and maintenance of each street. MT. EDEN AVE The Cross Bronx Expressway creates a real physical Mt. Eden barrier that disconnects Jerome Avenue. CROSS BRONX EXPRESSWAY E

D JEROME AVE

W E 172 ST A R Jerome Avenue Under the Elevated Train D L G R A N The dominant physical presence of the elevated train T E 170 ST H W over Jerome Avenue leaves much of the corridor shaded Y

during the day and very dark at night.

There is inadequate lighting under the elevated due to . infrequent lamp posts and stores with opaque façades that close early in the evening. Litter and sidewalk cleanliness issues are most visible at Highbridge the intersections where train entrances are stationed. E 167 ST GRAND CONCOURSE The columns that support the elevated train create blind corners and dangerous crossings for cars JEROME AVE and pedestrians. Concourse0 0.1 0.2 Miles

12 Neighborhood 360° Commercial District Needs Assessment DATA APPENDIX Study Area Boundaries Area Demographics

Assessed Jerome Trade Area Total Population Commercial Corridors Context Area Jerome Primary data on Jerome Avenue Demographic and Retail leakage, surplus, 290,588 storefront businesses presented on employment data on and retail opportunity data 1,397,315 The Bronx pg. 6-7 was gathered along E. 183rd St., pg. 13-14 represents the on pg. 10 corresponds with Burnside Ave., Tremont Ave., 170th St., population within the the 0.75 mile trade area. 8,268,999 New York City Mt. Eden Ave., 167th St. and Jerome Jerome neighborhood Ave. between 167th St. and 183rd St. context area. Population Density (per square mile) 83,965 Jerome

33,000 The Bronx 27,027 New York City

Average Household Size

3.0 Jerome University Heights GRAND CONCOURSE 2.9 The Bronx 2.6 New York City E 183 ST

Commuting Patterns

JEROMEAVE

E BURNSIDE AVE Morris Heights 24,709 4,772 91,565 E TREMONT AVE Mt. Hope Work Live

E 176 ST

UNIVERSITY AVE

JEROMEAVE Claremont 24,709 Work in Jerome, live elsewhere

CROSS BRONX EXPRESSWAYMt. Eden E Live & Work in Jerome DW E 172 ST 4,772

A R D L Live in Jerome, G 91,565 R A E 170 ST N work elsewhere T Highbridge E 167 ST Car Ownership

Jerome JEROME AVE 26%

GRAND CONCOURSE 40% The Bronx Concourse 45% New York City

0 0.25 Miles

Jerome Avenue 13 DATA APPENDIX Area Demographics

Race / Background Jerome BX NYC Educational Attainment Jerome BX NYC

Hispanic or Latino 68% 54% 29% 12th Grade or Less, 37% 30% 20% (of any race) No Diploma White alone 2% 11% 33% High School Graduate 28% 28% 25% Black or African 27% 30% 23% Some College, No Degree 17% 17% 15% American alone Associate’s Degree 6% 7% 6% Asian alone 2% 4% 13% Bachelor’s Degree 9% 12% 20% Native Hawaiian and 0% 0% 0% Other Pacific Islander Graduate or 3% 6% 14% Professional Degree American Indian and 0% 0% 0% Alaska Native alone

Some other race alone 0% 0% 1% Two or more races 1% 1% 1%

Population Age Jerome BX NYC Median Age Foreign-Born Population

Under 5 Years 8% 8% 7% 30.8 Jerome 43% Jerome 5–14 Years 15% 14% 11% 33.1 The Bronx 29% The Bronx 15–24 Years 18% 16% 14% 35.6 New York City 37% New York City 25–44 Years 29% 28% 31% 45–64 Years 22% 23% 25% 65+ Years 8% 11% 12% Income Employment Median Household Income Pop. Below Poverty Line Population in Labor Force Unemployment* $26,743 Jerome 38% Jerome 61% Jerome 18% Jerome $34,300 The Bronx 29% The Bronx 63% The Bronx 15.2% The Bronx $52,259 New York City 20% New York City 63% New York City 10.6% New York City

*Note: The unemployment rate for the Bronx is at 7% and New York City is at 5.1%, as of June 2016 (NYSDOL); updated neighborhood-level data for Jerome Avenue is not available. Local Jobs and Employment

Local Residents’ Employment Jobs Located in Jerome Educational Services, Health Care, 40% Educational Services, Health Care, 29% Social Assistance Social Assistance Retail Trade 19% Retail Trade 15% Transportation, Warehousing, Utilities 8% Accommodation, Food Services, 13% Arts, Entertainment Other 8% Other 11% Accommodation, Food Services, 7% Arts, Entertainment Transportation, Warehousing, Utilities 7% Finance, Insurance, Real Estate 7% Professional, Scientific, & Technical Services 7% Public Administration 4% Finance, Insurance, Real Estate 6% Professional, Scientific, & Technical Services 4% Construction 5% Manufacturing 2% Manufacturing 4% Construction 1% Public Administration 3%

Sources: US Census Bureau, 2009-2013 American Community Survey and 2014 OntheMap Application.

14 Neighborhood 360° Commercial District Needs Assessment SBS Investments in the Neighborhood

Neighborhood 360 Fellowship Host Organization, awarded to Women’s Housing and Economic Development Corporation (WHEDco), 2016.

Burnside Avenue Merchant Organizing, Avenue NYC merchant organizing grant of $25,000 awarded to Davidson Community Center, 2011.

Existing Plans & Studies

Jerome Avenue Neighborhood Planning Study, NYC Department of City Planning, 2016 (in progress). Policy Platform, The Bronx Coalition for a Community Vision, 2015.

Sources

ESRI and Infogroup, Inc. August 2016 ESRI Retail MarketPlace Profile. Infogroup, Inc. 2016. From ReferenceUSA database. Metropolitan Transportation Authority. 2015. Average Weekday Subway Ridership. NYS Department of Labor. June 2016. Unemployment Rate Rankings by County. NYS Department of Transportation. 2014 Annual Average Daily Traffic, using Traffic Data Viewer. NYC Department of Finance, Division of Tax Policy, using data from NYS Department of Taxation and Finance. Business sales are reported by tax year, which runs from March 1st to February 28th. Sales data are compiled from sales tax returns, which are rolled up by tax filer within a year, excluding returns with negative sales amounts. For each year, each tax filer is reported according to the address listed on their latest return. Large outliers were removed. NYC Department of Small Business Services. Fiscal Year 2015. Business Improvement Districts Trends Report. NYC Department of City Planning. Field Survey, Jerome Avenue Neighborhood Planning Study 2015. United Auto Merchants Association, Auto Business Survey, 2016. NYC Department of Transportation. May 2016. Bi-Annual Pedestrian Counts. US Census Bureau. 2014. OnTheMap Application. Longitudinal-Employer Household Dynamics Program (LEHD). Commuting Pattern data is representative of LEHD Origin-Destination Employment Statistics for the second quarter of 2014. LEHD data is based on different administrative sources, primarily Unemployment Insurance (UI) earnings data and the Quarterly Census of Employment and Wages (QCEW), and other censuses/surveys. In this context, only the highest paying job that is held over two consecutive quarters by an individual worker is counted toward worker flows into, out of, and within the context area. U.S. Census Bureau. American Community Survey, 2013 American Community Survey 4-Year Estimates, using NYC Census FactFinder. Bronx Census Tracts 63, 175, 177.01, 177.02, 179.01, 179.02, 183.02, 181.01, 181.02, 189, 193, 195, 197, 199, 201, 205.01, 211, 213.02, 219, 221.01, 221.02, 225, 223, 209, 213.01, 215.02, 217, 227.02, 227.01, 227.03, 229.02, 229.01, 233.02, 233.01, 215.01, 245.01, 243, 241, 235.02, 251, 239, 237.04, 235.01, 237.03, 245.02, 249, 253, 183.01, 59.02, 205.02, 255, 257, 263, 265, 379, 381, 383.01, 399.02, 399.01, 401 Photo Credits: © NYC & Company: Tagger Yancey IV, Jim Henderson; NYC SBS: Rosa Kelly; Wikipedia Commons.

Jerome Avenue 15 The NYC Department of Small Business Services helps unlock ABOUT SBS economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building a fairer economy in neighborhoods across the five boroughs.

We would like to recognize and thank the following individuals and ACKNOWLEDGMENTS organizations for their contributions to the development of the Jerome Avenue Commercial District Needs Assessment:

Bronx Borough President Ruben Diaz Jr. NYC Council Member Fernando Cabrera NYC Council Member Vanessa Gibson Bronx Community Boards 4 and 5 Davidson Community Center Women’s Housing and Economic Development Corporation (WHEDco) Burnside Avenue Merchant Association Morris Heights Health Center Community Action for Safe Apartments (CASA) United Auto Merchants Association (UAMA) Bronx Documentary Center BronxWorks The Bronx Coalition for A Community Vision The Pratt Center for Community Development Local Initiatives Support Corporation (LISC) Jerome Avenue Merchants Jerome Avenue Shoppers and Residents nyc.gov/neighborhood360