POSTreport MARKET SUMMER 2019

nynow.com 1 SUMMER 2019 POST MARKET REPORT 20k+ 2.3k+ 200+ attendees exhibiting brands media brands

2 SUMMER 2019 POST MARKET REPORT attendees

75% 91% 86%

of attendees of attendees are of attendees say hold a buyer or looking for new attending NY NOW is owner title products extremely important to their business

3 SUMMER 2019 POST MARKET REPORT top 5 business types in attendance

Interior Design/ Architectural Brick & Mortar Firm Distributor/ Retailers Online Retailer Dealer Special Events

4 SUMMER 2019 POST MARKET REPORT 1 Decorative Accessories 11 Games/Puzzle/Toys 2 Handmade Crafts 12 Children/Baby Items 3 Jewelry 13 Clothing/Apparel 4 Candles 14 Home Textiles top 20 5 Holiday/Seasonal 15 Fashion product 6 Tabletop 16 Kitchenware categories 7 Home Furnishings 17 Novelty/Souvenirs of interest 8 Books/Publication/Media 18 Furnishings & Fixtures 9 Sustainable/Eco Friendly 19 Giftwrap & Accessories 10 Stationery/Publishing 20 Food & Beverage

5 SUMMER 2019 POST MARKET REPORT sample of usa attendees

top 20 10 CORSO COMO NEW YORK CENTURY 21 DEPARTMENT INDIGO BOOKS & MUSIC PEACOCK ALLEY A.C. Moore CITY BIRD LLC INTERIOR ENVIRONMENTS POPSUGAR states in A.I. FRIEDMAN CLOVE & TWINE ISETAN MITSUKOSHI LTD POSMAN BOOKS ABC CARPET & HOME COACH LEATHERWARE ITOYA TOPDRAWER CORP POTTERY BARN ABERSONS COST PLUS WORLD MARKET JAYSON HOME QVC ABODE NEW YORK CRATE AND BARREL JET.COM RON ROBINSON attendance AERO STUDIOS CURRENT HOME JOHN LEWIS ROSS ALCHEMY WORKS CURSIVE NEW YORK KATHY KUO HOME AMAZON DESIGN WITHIN REACH KITCHEN PLUS MORE SAN FRANCISCO MOMA AMERICAN ART FOLK MUSEUM DESIGNERS GUILD L BRANDS SCOUT ANTHEM DILLARDS LA TERRINE ST. FRANK ARCHIPELAGO AT HOME DWELL STUDIO LEARNING EXPRESS TOYS STANLEY KORSHAK AREA DYLANS CANDY BAR LERANT STAPLES ARHAUS FURNISHINGS EAST HAMPTON GARDENS LESTERS SUNDANCE CATALOG ART GALLERY OF ONTARIO ENVOGUE INTERNATIONAL LLC LIFETIME BRANDS SUR LA TABLE ART VAN ETHAN ALLEN LOCKWOOD SWOOZIES ART.COM ETSY LLC LONDON JEWELERS TEN THOUSAND VILLAGES ARTFUL HOME FAB.COM LORD & TAYLOR TERRAIN ARTISAN MARKETPLACE FABFITFUN LOVE ADORNED THE ARTISANS ARTS & ARTISANS FINE ARTS MUSEUMS OF LOWELL HOTELS THE MUSEUM ASH NY SAN FRAN M SQUARED THE CITIZENRY BALLARD DESIGNS FIVE BELOW MACYS THE CLAY POT BARNES & NOBLE FLIGHT 001 MAGNOLIA MARKET THE CONTAINER STORE BARSTONS CHILDS PLAY FOLEY&COX HOME MAISONETTE THE FRICK COLLECTION BED BATH & BEYOND FONTAINEBLEAU MAKERS MARKET THE J PAUL GETTY MUSEUM BELK FOOD PANTRY MARKETPLACE THE KNOT BELLA CASA DESIGN CENTRE LTD. FOOD52 MARRIOTT INTERNATIONAL THE METROPOLITAN MUSEUM BELLA LINEA FOUNDRY42 MARSHALL RETAIL GROUP THE MINNEAPOLIS INSTITUTE BERGDORF GOODMAN FRANCESCA’S MARTHA STEWART LIVING OF ART BESPOKE POST FREE PEOPLE MCNALLY JACKSON BOOKS THE MUSEUM OF MODERN ART BEST HOME FASHION, INC FUNCHITECTURE MECOX GARDENS THE PAPER STORE BHDM DESIGN LLC GARNET HILL MERCANTILE THE SMITHSONIAN BIRCHBOX GDCHOME MGM RESORTS INT’L THE WALT DISNEY COMPANY New York Virginia BLACKER & KOOBY GEARYS BEVERLY HILLS MICHAELS STORES INC TJX COMPANIES BLICK ART MATERIALS GILT GROUPE MOMA UNCOMMONGOODS New Jersey Ohio BLOOMINGDALES GLOBAL GOODS MOMA DESIGN STORE URBAN OUTFITTERS BLUEFLY.COM GOOP MUSEUM OF CONT.ART VILLAGE TRADING COMPANY Pennsylvania North Carolina BOBBY S DEPT STORES GORSUCH LTD MUSEUM OF FINE ARTS WAYFAIR BOCA RATON MUSEUM OF ART GUGGENHEIM MUSEUM NADER’S GALLERY WEGMANS California Washington BOOK CULTURE HALLMARK NATIONAL GEOGRAPHIC WEST ELM BOOKMARK BOOKSELLERS INC. HAMMERTOWN NEIMAN MARCUS WHOLE FOODS MARKET Connecticut Michigan BRANDLESS HARRY WINSTON, INC NEW TWIST WILLIAMS SONOMA Minnesota BROOKLYN CRAFT COMPANY HAVEN SPA NICKELODEON WISTERIA BROOME + GREENE HAYSEED NORDSTROM ZITOMER Florida Georgia BRYLANE HOME HD BUTTERCUP OLIVE & BETTE S ZOLA BURLINGTON COAT FACTORY HOBBY LOBBY STORES INC OMNI HOTELS & RESORTS Texas Wisconsin BUY BUY BABY HOMEGOODS ONE KINGS LANE CABANA HOME HOMENATURE OVERSTOCK.COM Maryland Tennessee CAESARS ENTERTAINMENT HOYPOLOI GALLERY PALOMA CONTRERAS CANVAS HUCKBERRY PAPER SOURCE Illinois Rhode Island CARNEGIE MUSEUM STORES HUDSON BAY COMPANY PAPERSMITHS CARTIER HUDSON GRACE PARTY CITY HUDSON GROUP

6 SUMMER 2019 POST MARKET REPORT countries sample of in attendance international top 10 attendees Canada

Japan ART GALLERY OF ONTARIO MADE BY OTHERS United Kingdom BAYSHORE INN RESORT AND SPA MASHED CONCEPT STORE BUTIK HOME OOH LA LA Mexico CABANA PAPERS E. CLIPS Australia CANVAS AND COMPANY PRESTO PAPER AND HOME COOKERY ROOM INTERNATIONAL Colombia CROWD COLLECTIVE (THAILAND) CO.LTD. DECORE HOTELS SANDALS RESORTS South Korea DESIGNHOUSE STYLEGARAGE India DISTINCTIVE DÉCOR AUSTRALIA PT THE ISLAND SHOP FEATHER YOUR NEXT TJX CANADA Guatemala GANT IMPRESOS Y REGALOS TRENDY LIVING COMPANY URBAN DEPOT China INDIGO IPPINKA VANCOUVER AQUARIUM LOGICAL TOYS LTD WEDDINGSTAR

7 SUMMER 2019 POST MARKET REPORT hosted buyer program

The NY NOW Hosted Buyer Program is designed to add value to the Market through directly connecting top level decision makers, purchasing leads and infl uencers with NY NOW Exhibitors.

We focus on hosting key Buyers, both National and International and across any industry that has a connection to the products offered at NY NOW.

They must fulfi ll certain buying qualifi cations of purchasing authority and budget and hold a position of senior management, responsible for making purchasing decisions for the company they represent.

Our goal is to create a strong and productive business environment for both Attendees and Exhibitors, while cultivating important sample of notable participants

relationships that span beyond the Market. ABERSON HUMBOLDT HOUSE RON ROBINSON ALCHEMY FINE HOME JOHN LEWIS SANCTUARY ART.COM LITTLE PEACH FUZZ SERCY & CO ARTISAN MAKERS MARKET SIGNET JEWELRY BONJOUR FETE MGM RESORTS AND CASINO SUNDANCE CATALOG CITYWOODS MOOREA SEAL TEATRO VERDE ETC EAST NADERS GALLERY THE BUTLER INSTITUTE FABFITFUN NANNIE INEZ TROVE FOOD PANTRY PALOMA CONTRERAS VANCOUVER AQUARIUM GEARYS PAPER SOURCE THE CITIZENRY GEORGE A LIFESTYLE STORE POPSUGAR THE NEW ORLEANS MUSEUM HUCKBERRY PURITAN CAPE CODE DEL ADORA

8 SUMMER 2019 POST MARKET REPORT sampling of media exposure

9 SUMMER 2019 POST MARKET REPORT 78k 27k 10.7k followers followers followers

10 SUMMER 2019 POST MARKET REPORT pre-show exhibitor marketing influences attendance significantly

Customized 3rd Party Emails

Product Preview Emails

Social Media Marketing

Exhibitor Listings

Direct Mail

of buyers say EXHIBITOR % pre-show marketing has LEARN MORE 65 a direct impact on their decision to attend NY NOW

11 SUMMER 2019 POST MARKET REPORT Buyers & Press used the Connect™ tool to:

Search the exhibitor list View ebooth/exhibitor profi les Email + schedule appointments View products, show specials and press releases

Exhibitor Console Attendee Engagement Overview

Registered Attendees Page Views exhibitors 56,523 737,202

connect Registered Attendees Event Map Views Reached via Audience 6,696 Engagement Campaign 46,173 with buyers eBooth Views 396,456 Unique Visitors through the 49,611 Exhibitor List & Search Views 133,940 new exhibitor Unique Attendee Logins 3,184 Product Gallery Views console 4,587

12 SUMMER 2019 POST MARKET REPORT hear it from the exhibitors

The quality of buyers at NY NOW is phenomenal! I have been exhibiting at NY NOW twice We launched our wholesale collection at the NY NOW a year for the past eight years and I Winter market this year, and from the second the doors We have everyone here from little boutiques that keep coming back because it’s a very opened, we were fl ooded with people until the second are just down the street to designers and fashion successful show for me. I always meet the doors closed, and 35 shops later, we are in 35 retailers, all sorts of different buyers that walk new customers and I have a lot of my amazing retail partners, and this show is helping us take into our booth every single day to check out the repeat business here and overall it’s just it to the next level. By the end of this summer market products. NY NOW is fantastic to fi nd new buyers, a great show. The attendance has been we’re looking to have 60, and I think we’ll get there! It’s I’d say 50% of the orders we wrote were for new really good this market and we’ve had been unreal. We didn’t expect it to happen so quickly. a wonderful show. I will defi nitely be And it’s because of NY NOW. It’s high end, more like a customers. We’ve also got a lot of great accounts coming back. NY NOW is very important European trade show, where there’s things going on that are loyal, who come back and reorder here and to my business.” everywhere, we turn. It’s more exciting. We’re seeing a throughout the year...” Tommy Mitchell, Owner big California retailer presence and we’re thrilled!” Rustico Tommy Mitchell Company Kerri Rosenthal, Kerri Rosenthal Designs

13 SUMMER 2019 POST MARKET REPORT hear it from the buyers

NY NOW is a huge part of our sourcing. It’s convenient for us, And I also This is my eighth time coming to NY NOW. It’s an important show for love how NY NOW is going into this new level. They’re re-imagining the Paper Source for the amount of exhibitors. It’s the biggest show, the show and getting very creative, so they’re listening too. They get it, and biggest venue in the biggest city. My team and I spend at least three they’re changing their programs. This market has been markedly different, days at NY NOW. We meet new people and fi nd new products that we’ve and I think really improved and very buyer friendly. There’s an excitement never seen before, and as a buyer, that’s the most important thing for our in the air, so I love the direction that they’re going in. It’s nice to see business, to have new product to show the customer. Every time I’ve come familiar faces But I also try challenge myself and go into booths that I to NY NOW, something new is happening. It’s a good barometer of what’s necessarily wouldn’t, to push myself to being open, and I fi nd some really happening in the industry, and to see what other buyers are reacting to, or lovely surprises. Coming to NY NOW really enables me to fi nd new vendors what the new exhibitors are offering. It will always be important because as well as continue the relationships with my ongoing vendors, and that it’s in New York, which is really the heart of retail, so it will always be an makes a difference for me. It’s a very effi cient show as a buyer.” important destination for us.” Cooper Boone, Owner – Foundry 42+ Patrick Priori, Chief Merchandising Offi cer Paper Source

14 SUMMER 2019 POST MARKET REPORT our team

MELISSA ENGONGORO ANDREA COLAGIOVANNI ALLISON GARAFALO Event/Sales Director – LIFESTYLE Sales Manager Sales Director – HANDMADE 914 421 3223 Accent on Design® 914 421 3212 [email protected] 914 421 3280 [email protected] [email protected]

STEPHANIE GASPARI ASHLEY CIOFRONE Sales Manager ANGELA GONZALEZ Sales Manager Gift, Baby + Child Sales Manager HANDMADE® Designer Maker, 914 421 3366 Home Furnishings + Textiles HANDMADE® Global Design [email protected] 914 421 3273 914 421 3310 [email protected] [email protected]

SARAH COLLINS Senior Sales Manager ASHLEIGH LEVY DESIREE WEISSGERBER Accessories, Luxury Lifestyle + Sales Rep. Sales Rep. - HANDMADE® Wellness Home Furnishings + Textiles 914 421 3289 914 421 3204 914 421 3369 [email protected] [email protected] [email protected]

ZOE MALISZEWSKI MICHELLE LOSAPIO Sales Manager Sales Manager Accessories, Tabletop + Gourmet Housewares Luxury Lifestyle + Wellness 914 421 3291 914 421 3210 [email protected] [email protected] winter 2020 dates EMMA SMITH REBECCA HARVEY HANDMADE Feb 1 - 4 Sales Director - HOME Sales Representative HOME + LIFESTYLE Feb 2 - 5 914 421 3226 Home Furnishings & Textiles, [email protected] Tabletop & Gourmet Housewares 914 421 3260 EXHIBIT / INQUIRE [email protected]

15 SUMMER 2019 POST MARKET REPORT