PORTFOLIO REVOLUTION James Rose WELCOME

2019 / 2020 Level 4 Final Project PORTFOLIO REVOLUTION James Rose WELCOME

Welcome to my end of year portfolio that showcases the processes and final outcomes of all the projects throughout the academic year.

PG. 2 // PORTFOLIO PROJECT CONTENTS

SKETCHBOOK 04 — 05

URBAN SAFARI 06 — 07

IT'S ABOUT TIME 08 — 09

WORDPRESS 10 — 11

READ, ANALYSE, SUMMARISE 12 — 13

SOFTWARE WORKSHOPS 14 — 15

CLASSROOM WORKSHOPS 16 — 17

WALPHABET 18 — 19

RATIONALISE, EVALUATE, REFLECT 20 — 21

TIMELINE 22 — 23

COMPARE CONTRAST 24 — 25

KINETIC TYPOGRAPHY 26 — 27

TYPOGRAPHY INTERPRETATION 28 — 31

INFO GRAPHICS 32 — 33

PORTFOLIO REVOLUTION 34 — 34

PG. 3 // PORTFOLIO PROJECT 01 — SKETCHBOOK

GD LEVEL 4 Graphic Design: PROJECT BRIEF "Your sketchbook should become an extension of you, of you as a Project Briefs contain information relating to assessable activities contributing to your Module Assignments. Separate Project Tasks may be delivered in conjunction to this brief. Refer to Module Guide and Assignment for more information. designer and of you as a creative." Project Brief \\ Information

TITLE: SKETCHBOOK YEAR: 2019—2020 PROJECT REF: 4VC019 4VC020 \\ SKETCHBOOK DATE OF ISSUE: 30 SEP 2019 PROJECT TASKS: YES COMPLETION BY: 05 MAY 2020

Project Brief Sketchbook It’s good for the soul of a designer…

INTRODUCTION Your sketchbook should become an extension of you, of you as a designer and of you as a creative. It’s a repository for how you are feeling, what you’re looking at now and what you’ve found. As a physical artefact it moves away from the virtual. Think of it like a really heavy Instagram with more functionality and personality. Your aim is to keep sketchbooks and evidence them at the end of your modules for assessment as part of your overall portfolio of work. Over the course of the year, I added content to a PROJECT BRIEF & AIMS Over the course of the first year you should add content to a sketchbook – your sketchbook. Your sketchbook can be any shape or size – you’ve got to use it so buy one that’s portable and useful for you, so we recommend A4 or smaller. Don’t sketchbook. A sketchbook is used for a range of things copy your friends, do what’s right for you. There’s not really a right or wrong way to do this. such as drawing, collecting and writing. Doing all of these aspects and keeping a sketchbook up to date

You should begin by drawing, collecting and writing. A sketchbook is for drawing. Use it to scribble down ideas, things you’ve seen and things that you’ve thought about. will improve and make life easier when completing a Remember that it’s not about being ‘good at drawing’. Just do your best. A sketchbook is for you so don’t worry if you don’t think that you draw very well. Capture the essence of inspirational things through drawing; Doodle while you’re watching TV shows; Generate design ideas for University briefs, and for personal projects; The more of this you do, the better and more confident you will be in mark-making. project. The information I gathered could be used to A sketchbook is for collecting. Tape or glue in your ‘finds’ – packaging, tickets, leaflets, found items – whatever you find interesting or inspiring. Consider materiality, texture and print finishes. A sketchbook is for writing – jot down your ideas and thoughts. Analyse your drawings or found items so that you remember them and/or understand them better – maybe there’s a link to a project – maybe it’s just because you’re interested in something or it represents a hobby. Annotate your finds and ideas so they make sense to others, and to you generate a range of ideas. at later dates. Take lecture notes, document your world, your life and your studies. You can use pen, pencil, paint, glue, tape, photocopies, in fact anything that you like.

I have gone on to use this sketchbook throughout the academic year. It contains a variety of working methodologies, pages that explore variations, experimenting and idea generation. This would help me generate ideas for upcoming projects. When collating and combining pens, pencils, glue and any other items, I had a range of completed pages.

The pages in this sketchbook do not need to be perfect, but as long as they get the point across that I am trying to display, it will work perfectly. There's not really a right or wrong way to do this, its there to provide a quick place to document anything that I desired. I could add to my sketchbook whenever I liked to. It is an A5 hard-back sketchbook so it could be easily transported and used anywhere and everywhere, on the go.

PG. 4 // PORTFOLIO PROJECT PG. 5 // PORTFOLIO PROJECT PORTFOLIO PG. 5 //

SKETCHBOOK PAGE EXAMPLES 02 — URBAN SAFARI

GD LEVEL 4 Graphic Design: PROJECT TASK

Project Tasks contribute to your work for a Project Brief. Refer to Project Brief, Module Guide and Assignment for more information.

Project Task \\ Information TITLE: URBAN SAFARI YEAR: 2019—2020 PROJECT REF: 4VC019 4VC020 \\ SKETCHBOOK START: 30 SEP 2019 DURATION: 6 HOURS (3 CONTACT + 3 INDEPENDENT) END: 01 OCT 2019

Project Task Urban Safari Hunting for and capturing inspiration...

INTRODUCTION Inspiration is all around if we just take the time to learn how to look. Our urban environment is the most direct, and yet possibly the most overlooked resource for design inspiration. The raw ingredients of design — type, colour, shape and texture — are everywhere in natural and man-made objects. In fact, if you start to look, analyse and record visually interesting examples of these elements, you can quickly improve your visual awareness and literacy. THE TASK You are leaving the comfort of the design studios and taking a walk around the streets of Wolverhampton, hunting for, and capturing interesting and inspiring examples of type, colour, shape and texture to be recorded in sketchbooks through drawing and sketching, on camera and through collecting physical examples of ephemera. As you go, look for interesting and inspiring examples of: TYPOGRAPHY: Letterforms of all kinds: painted, carved, printed and embossed... Single letters, words and paragraphs. Inscriptions on buildings and manufacturing details embossed into drain covers. From backlit retail logos above store-fronts, to the small-print on a discarded bus ticket, typography is everywhere. Hunt it down, and record examples - both the ones that you like, and some that you don’t. You will find letterforms made from shapes not intended as type, but in nature or the juxtaposition of man-made things. COLOUR / SHAPE / TEXTURE: So everything has colour, shape and texture, but as you are looking, try to find examples where the relationship between elements creates visual interest. This might be the range of colours in an autumnal leaf, or it could be the juxtaposition of unexpected colours of vehicles parked next to one another. It might be the relationship between the texture of rust against the shine of metal, or paint peeling from wood. You will see geometric and irregular shapes in objects, or in the space between objects. You should aim to fill 6 pages in your sketchbook and take a minimum of 40 good photographs (10 each for type, colour, shape and texture).

PG. 6 // PORTFOLIO PROJECT There is a range of information and inspiration TYPE all around us if we take the time to look. The urban environment has a wide range of items COLOUR and resources that get overlooked by many but can lead to a large amount of design inspiration. I was set the task to explore the TEXTURE City of Wolverhampton and photograph images of colour, texture, shape and type. To find imagery that could influence future work throughout the year.

Leaving the comfort of the design studios is something many student graphic designers overlook. Going onto the streets and looking for the wide range of information can improve final outcomes across many different projects. There are many different ways to capture the different visual ideas. Sketching, Photography and Collecting are the main ways to gain the information that you want to display across the range of sketchbook pages.

The examples of Type, Colour and Texture will be used as very important aspects of final designs. When looking back at the pages I have created for Urban Safari, they will be very useful.

PG. 7 // PORTFOLIO PROJECT 03 — IT'S ABOUT TIME

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: IT’S ABOUT TIME! YEAR: 2019—2020 PROJECT REF: 4VC019 4VC020 \\ TIME DATE OF ISSUE: 01 OCT 2019 PROJECT TASKS: LINKED TO 4VC019 INFOGRAPHIC BRIEF COMPLETION BY: 05 MAY 2020

Project Brief PROJECT 01 : SKETCHBOOK It’s about time! Research - 41 hours Managing, documenting and visualising information.

INTRODUCTION Idea Generation - 25 hours Time for another? We are all governed by time, a universally agreed system to measure sequences – clocks are used to measure sequences of time for quantities of less than one day, calendars for sequential periods beyond one day. We all have time, but few of us make the most of our time. As a student, time is important – getting to classes on time, spending time dedicated to projects and study, working hard to meet deadlines at a specific time, and balancing the time we have Idea Development - 12 hours between work and leisure, being asleep or awake, and between family and friends. PROJECT BRIEF & AIMS Take the time to make time for a project about time. This project aims to introduce you to time-management, data Concept Resolution - 8 hours collection and information documentation – encouraging you to develop professional working methodologies and reflection on your practice. Higher Education policy states that you must evidence ten hours of study to achieve one credit; as you study 120 credits, that’s 1200 hours that need evidencing across the year! Your time-management is assessed in both modules against studentship, and is a factor in enabling you to reflect on your performance. Final Outcome - 7 hours

PROJECT 02 : IT'S ABOUT TIME Start off by documenting time you have already spent on activities for the course. The brief is to document your time. Use counters, timers, apps and spreadsheets; write it down in your sketchbook or notepad and translate it into clear information. We want you to take control of your time, and to analyse it. Break down activities with specific information: days, dates, times and locations need documenting, but what other data could you Research - 13 hours collect? Time dedicated to eating, sleeping and socialising, part-time jobs and family time, hobbies, interests and time spent thinking. Also consider: When do you do work and where? What time do you start and when do you finish? How much time do you spend in different locations, or travelling to-and-from university? Who is around you when you work? What were you listening to whilst working? Idea Generation - 8 hours • Be honest, and ensure that you build your routine around documenting a set of detailed information about your time. • Whenever and wherever you work, make notes about your time and activities. Time and tide wait for no man. We have all the time in the world. Idea Development - 7 hours Concept Resolution - 4 hours Final Outcome - 5 hours

Time, a universally agreed system to measure sequences. Time is very important for a student graphic PROJECT 03 : WORDPRESS designer as there are many things to dedicate your time Research - 33 hours to. 'It's About Time' is used for time management, data Idea Generation - 11 hours collection and information documentation. Collecting Idea Development - 11 hours this data can be placed or collected in many processes Concept Resolution - 15 hours such as notepads and then translated into clear Final Outcome - 24 hours information. Taking control of the time you spend on different activities is key as this will allow for time to be PROJECT 04 : READ, ANALYSE, SUMMARISE equally spread across the things I do. Research - 4 hours Idea Generation - 2 hours The time management documentation should Idea Development - 6 hours evidence: all time dedicated to different courses / Concept Resolution - 3 hours university activities, organised into categories and Final Outcome - 7 hours projects; any other documentation of time outside the course / university activities.

PG. 8 // PORTFOLIO PROJECT PROJECT 05 : WALPHABET PROJECT 09 : ILLUSTRATOR WORKSHOP(S) Research - 14 hours Research - 14 hours Idea Generation - 8 hours Idea Generation - 8 hours Idea Development - 4 hours Idea Development - 8 hours Concept Resolution - 4 hours Concept Resolution - 10 hours Final Outcome - 12 hours Final Outcome - 16 hours

PROJECT 06 : RATIONALISE, EVALUATE, REFLECT PROJECT 10 : PHOTOSHOP WORKSHOP(S) Research - 10 hours Research - 10 hours Idea Generation - 13 hours Idea Generation - 8 hours Idea Development - 7 hours Idea Development - 3 hours Concept Resolution - 5 hours Concept Resolution - 3 hours Final Outcome - 17 hours Final Outcome - 10 hours

PROJECT 07 : DESIGN FUNDAMENTALS PROJECT 11 : TYPOGRAPHIC INTERPRETATION Research - 7 hours Research - 16 hours Idea Generation - 4 hours Idea Generation - 12 hours Idea Development - 2 hours Idea Development - 8 hours Concept Resolution - 1 hours Concept Resolution - 4 hours Final Outcome - 4 hours Final Outcome - 14 hours

PROJECT 08 : GRAPHIC DESIGN TIMELINE PROJECT 12 : COMPARE CONTRAST Research - 18 hours Research - 15 hours Idea Generation - 11 hours Idea Generation - 9 hours Idea Development - 8 hours Idea Development - 7 hours Concept Resolution - 4 hours Concept Resolution - 6 hours Final Outcome - 20 hours Final Outcome - 17 hours

PG. 9 // PORTFOLIO PROJECT 04 — WORDPRESS

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: WORDPRESS BLOG/SITE YEAR: 2019—2020 PROJECT REF: 4VC019 4VC020 \\ WORDPRESS DATE OF ISSUE: 01 OCT 2019 PROJECT TASKS: YES COMPLETION BY: 05 MAY 2020

Project Brief Wordpress blog/site Digital design depository…

INTRODUCTION Wordpress is a free and open-source content management system (CMS) that uses simple but customisable plug-ins and templates that allow you to use it in a rudimentary way or as a sophisticated development tool using web standard coding language. Wordpress now powers 35% of all sites on the internet and is used by more than 25% of the top 10 million websites, 30% of the top 1000 websites and more than 65 million websites worldwide (april 2019 figures). It’s used by Sony Music, Walt Disney, MTV, Marks & Spencer, Mercedes Benz, AMC for The Walking Dead and Playstation. If it’s good enough for Beyonce, Snoop Dogg, Katy Perry and Usain Bolt, it might just be good enough for us. And it’s free – open source. So what’s not to like? You can start simple and then develop it as your skills improve or your needs change. PROJECT BRIEF & AIMS You are undoubtedly familiar with websites and the concept of blogging. You might have experience of building websites, or you are already a master blogger, or perhaps you surf and follow the sites/blogs of friends, organisations, individuals or companies online. You will be instructed and guided through the process of setting up a personal/student/professional blog/site that you will use for the duration of your studies with us (and beyond).

For this brief you will create, design and maintain a Wordpress blog/site that you will populate with work from, and related to, your projects. Very few designers want, or need to learn coding – although it is a very useful skill if you have an aptitude for numbers and logic. The good news is that CMS systems, like Wordpress, do all of that for you. If you want very specific functionality, then you might have to pay a programmer, or buy third-party plug-ins, but there is a great deal of flexibility in what’s on offer for free. Leaving you to focus on the design and content of your blog/site. Established Wordpress designers and developers earn an average of £38K per year. You have creative freedom and control over the look and feel of your blog/site. Think about the organisation of your content, and create pages for different types of content. Explore UX/UI design and customise the appearance of your blog/site using themes, plug-ins and through the creation of digital assets. Build links to appropriate personal online digital presences, (for example, Social Media / Sharing Accounts: Instagram /Twitter / Facebook / YouTube / Vimeo, and Image Libraries / Flickr / Pinterest etc).

Most of the information around the world is now across thousands of websites that are easily accessible. Websites can be used to easily document information, data and images. This allows for any graphic designer to showcase their work easily to the world. Wordpress is a free, simple way to create your own website or blog. Wordpress powers over 35% of all the websites on the internet. There is a wide range of tools that allow for customisation such as the overall theme and other digital assets.

The website that is made will be used throughout the different years of university. This is a chance to make a name for myself and allow others to visit my web page and look at my work develop.

PG. 10 // PORTFOLIO PROJECT "Create, design and maintain a Wordpress blog/site that you will populate with work from, and related to, your projects".

PG. 11 // PORTFOLIO PROJECT 05 — READ, ANALYSE, SUMMARISE

GD LEVEL 4 Graphic Design: PROJECT TASK Read, Analyse, Summarise – Digital Magazine

Project Tasks contribute to your work for a Project Brief. RE OF DIGITAL DESIGN THE FUTU Refer to Project Brief, Module Guide and Assignment for more information. SEPTEMBER 2004 £5.99

DESIGNART ng PDFs ATURES: Creati Brainstorming is known to be one of the main options ORE FE M ional scanners rated ined; 8 profess l expla TY: 8 pages of coo E CREATIVI ; MOR ic Coke bottle twork; the class reader ar King Arthur he making of Doom 3; and t 148 PAGES OF CREATIVITY 3D CARDS worth £699 PLUS WIN3-256 3D card : ATI FireGL X ards TOP PR IZE ireGL X2t-256 c S: One of tw o F SECOND P RIZE £1,750 Project Task \\ Information dPRIZES WORTH OVER THE ART OF GRAPHIC DESIGN | 3D | ANIMATION | VIDEO | EFFECTS | WEB | INTERACTIVE DESIGN GRAPHICS of idea generation and a great starting point for the Comic art TITLE: DIGIT BRAINSTORMING YEAR: 2019—2020 FREE ON CD ass Make awesome Judgemastercl Dredd Maya 6 PLE artwork in our Exclusive Windows & PROJECT REF: 4VC020 \\ CTX-01 START: 07 OCT 2019 Mac 3D tool from Alias

DURATION: 6 HOURS END: 14 OCT 2019 EXCLUSIVE VISUAL FX 3DS Max 7’s es of the Sneak peek at Discreet birth of new ideas. I think that the use of brainstorming 20 pop promos Creative histori 3D animation powerhouse best music videos… ever Project Task SOFTWARE CREATIVE THINKING Ultimate video Professional video-editing Design isn’t just about computers, software tested in Labs REVIEWS technology, Photoshop, graphics NewTek LightWaveEXCLUSIVE 8 can be very effective in the process of your final designs Canon XL2 – Electric Image Animation 5.5 tablets, and 3D rendering. 3Dconnexion 3D controllers Digit Magazine... @Last SketchUp 4.0 Design starts with the creative Armari Magnetar Xi Electric Rain Swift 3D 4 Xara X1 2D vector tool energy that is born deep in the human mind. Our complex Brainstorming article September 2004. On the CD PLE for aya 6.0 FREE creative Al iaCDs M inside – page textures, 146 LUSIVE: EXC ows, Eye Candyd lots more! brains, far more powerful , an Mac & Wind 5.5 demo tric Image CREATIVE ART Elec 1 0 than any processor, can as there are many ways you can conduct the process,

9 771461 381038 tackle and solve any design INTRODUCTION Exploding the www.digitmag.co.uk problem – no matter how creative brief difficult. So, it’s safe to Digit is the former name of DigitalArts magazine (now an online-only service). For many BE A DESIGN IDEAS FACTORY – HOW TO SUCCESSFULLY BRAINSTORM AN ART BRIEF say that before hitting years they provided industry insights, technology reviews, creative showcases and features the power switch on making it fun and interesting which may then lead to on all things from the visual communication universe. your workstation, or even sharpening a pencil, take This article, published back in 2004, provides an excellent overview of brainstorming out some quality time to do what is really the core of practices from graphic design practitioners, with case studies from two successful studios: creativity. Time to think. Time LessRain and IDEO. to apply emotion and feeling better ideas. to a solution. Time to be human. Because that’s what design is all about. TEAM DIGIT Within the text that I read, it shows how brainstorming has been implemented in the real world and used

THE TASK Read the full article, and respond with your thoughts on brainstorming. for known projects that are for major companies. The For this task, we would like you to consider the benefits of brainstorming, but also suggest potential problems with this methodology and ways to improve it. You can reference any other research and resources if you wish to. process of elimination was used to choose a character Your response should be word-processed, and no longer than 300 words in total. Please save your digital word-processed response, then copy and paste it into a post on your blog/site. Use the links page in Canvas to look at and read responses from other members of your peer group. design for a space game. The brainstorm meant that there were many character designs to choose from. One

GD LEVEL 4 Graphic Design: PROJECT BRIEF issue with this is that you could be spending more time

Project Briefs contain information relating to assessable activities contributing to your Module Assignments. Separate Project Tasks may be delivered in conjunction to this brief. Refer to Module Guide and Assignment for more information. designing ideas that will eventually not be used at all. Project Brief \\ Information TITLE: READ, ANALYSE SUMMARISE YEAR: 2019—2020 To improve the time you spend on brainstorming, you PROJECT REF: 4VC020 \\ CTX-01 DATE OF ISSUE: 07 OCT 2019 PROJECT TASKS: YES COMPLETION BY: 05 MAY 2020 could all set people into groups and give them a set Project Brief Read, analyse, summarise number of ideas to create, such as two ideas per person. Reading and writing about Graphic Design. This would allow for more time when creating the final INTRODUCTION The study of degree-level graphic design at university means that you engage not only in practical work, but also in theoretical and contextual projects that increase your understanding of your specialism. At Wolverhampton School of Art, writing and research are embedded into your practical projects in a number of ways, but there is always time for further design. I like the idea of when an item was passed reading and analysis to enhance and extend your knowledge and awareness. around the room and if you had this item in your hands, you had to say a design idea that fits the criteria. This

PROJECT BRIEF & AIMS would be another, interesting way to gather quickfire This project aims to introduce you to graphic design as an academic as-well-as practical discipline. You are encouraged to engage with recommended reading on, and around your subject specialism to broaden your knowledge, awareness and understanding. Through engagement with tasks, you will develop skills in writing, analysis and communication as-well-as improving your ideas from a group of people. graphic design vocabulary and visual literacy. The Read, Analyse, Summarise project is about comprehension and articulation. You will respond to a number of tasks aimed at increasing your knowledge and understanding of graphic design through reading, analysing and providing written summaries of your thoughts and findings. You will be introduced to authors, thinkers and practitioners who write about and around the subject of graphic design, as-well-as the related topics of visual communication, art and design and broader cultural and contextual subjects. I think that the use of brainstorming is very efficient and works well for most of the briefs set. The process is very simple and easy to understand. With added aspects I feel like it can get a range of great ideas from different people. "Writing and research are embedded into your practical projects".

PG. 12 // PORTFOLIO PROJECT GD LEVEL 4 Graphic Design: PROJECT TASK MANIFESTO COMPARISON

Project Tasks contribute to your work for a Project Brief. Refer to Project Brief, Module Guide and Assignment for more information.

Project Task \\ Information TITLE: FIRST THINGS FIRST YEAR: 2019—2020 PROJECT REF: 4VC020 \\ CTX-02 START: 22 OCT 2018 DURATION: 6 HOURS END: 29 OCT 2018

Project Task First things first... Manifestos from 1964 and 2000.

INTRODUCTION In learning to be designers, it is a good idea to read (and hear) the thoughts of those who have gone before you. Manifestos are published declarations of values, statements of intent, usually promoting different ways of seeing the world. Some are revolutionary and act as a Ken Garland’s 1964 Manifesto- call-to-arms, others are philosophical and designed to influence the way you think. The 1964 manifesto was written by Ken Garland who was British graphic designer that has made signi cant contribution to the development of graphic design since the mid-twentieth century. The manifesto was signed by a total of twenty-two dierent designers and visual communicators. This helped boost the awareness as the manifesto was reported in The Guardian newspaper. The manifesto was written to try and improve the design industry of a current rich Britain as the many designers that had signed the manifesto felt that it was very dull and lazy. Many designers also thought that the eort of the people working in the industry are wasted on trivial THE TASK The supplied texts are 2 versions of the same graphic design manifesto. First Things First is purposes, that didn’t contribute to our national prosperity. The manifesto states that other items which are worth more should be using our best skill and talent such about the status and function of graphic design at two significant points in its development. In summary, we are asking you to read the supplied manifesto texts: Ken Garland’s 1964 First Things First, and the updated First Things First Manifesto published by Adbusters in as important items like signs. I think this would work as it would have helped improve the growth of Britain and the design industry. The use of this manifesto clearly 2000. After reading, respond by summarising each one in your own words, and writing a short comparison of the two texts. This task should be word-processed in a single page containing three paragraphs. The first was indicated to improve the life of a designer during this time as it states that designers should be used properly and respected by other communities. They hope two containing your written summary of each manifesto which should be approximately 100- 150 words each. The third paragraph should contain your summary, also 100-150 words. that the skills they produce will be worthwhile. Please consider your size and choice of typeface. Ensure that your name and student number are clearly indicated at the top of the page. Save and print your work. Adbusters 2000 Manifesto- A new and updated manifesto was later launched by Adbusters Magazine in 1999. This manifesto was signed by thirty-three leading designers across the world. The manifesto was published in 2000 in Adbusters, Eye and Blueprint magazines. Similar to the 1964 manifesto, the aim of this version was to get designers to focus more on important needs around the world and use our skills to help solve many dierent issues that are being forgotten about. The manifesto states that we as designers are happy to create standard commercial work that is known to pay the bills. The world needs our skills to improve many cultural interventions such as educational tools, charitable causes and campaigns. It states that without this change, the designers who continue to work on advertising, brand development and marketing are helping to slowly eect how the rest of the world see things and harming the unaware public environment. The overall aim for this manifesto was to renew the 1964 manifesto and showcase how urgent it is to make this change and indicate how important it is for designers to focus on more important needs around the world. The 2000 version of the manifesto gets straight to the point and indicates how some of the design industry truly feel about the current state of the industry that they work In the life of a designer, it in. This could lead to a quick and maybe needed change. is important to hear the thoughts of those who Comparison of the 1964 and 2000 Manifestos- have gone before you. The 1964 and 2000 versions of the manifesto were both similar but also dierent in their own ways. As the two were written in dierent times, with a gap of 36 years. I think that the culture and design point of view would have been completely dierent to what it would have been in each of those years. You can see the cultural Manifestos along with dierence with the amount of men compared to women who signed the 1964 manifesto. Whereas the 2000 manifesto has multiple designers from the two genders. other documents have With the advancement of technology and data, designers can now create many dierent items and help improve the growing industry. The 1964 manifesto makes the been written to influence reader notice that the talent of designers is being wasted but there is not a great solution of how this could be changed, and they end with stating that they hope people will understand and make a dierence. In the 2000 manifesto, the idea of a change gets straight to the point and is a lot more demanding that the one written the way other designers by Ken Garland. It is more in depth and suggests what we can do as an industry to x the issue. The two manifestos both have the same aim, but I think that the latest think and act. Reading and version has more of an impact of society. This maybe because it is the most up to date version and it ts well with the recent culture. responding to these allow for a higher understanding as some of these written documents may look confusing at first.

PG. 13 // PORTFOLIO PROJECT 06 — SOFTWARE WORKSHOPS

GD LEVEL 4 Graphic Design: PROJECT TASK

Project Tasks contribute to your work for a Project Brief. Refer to Project Brief, Module Guide and Assignment for more information.

Project Task \\ Information TITLE: LABEL ME YEAR: 2019—2020 PROJECT REF: 4VC019 \\ LABEL START: 21 OCT 2018 DURATION: 6 HOURS END: 29 OCT 2018

Project Task Label Me A typographic label for your skills and virtues

INTRODUCTION You have the opportunity to learn about typographic vector artwork creation, editing and composition using the industry standard software. This will include art board set-up, tools, layers, file formats and output, as well as the selection and use of typefaces, and the production an original typographic composition themed around your personal attributes.

THE TASK Create a visually interesting typographic composition in the form of a label that positions you as a saleable product. The design should include your name, date of birth, intended profession, specialisms, skills, personal attributes, and should also include descriptive adjectives (such as ‘genuine’ and ‘original’) to sell your personal brand. You will begin by generating ideas about the content and composition using brainstorms and thumbnail visuals to explore alternatives. Following this, you will select typefaces based on their visual personality that are appropriate to your design, and use them within the software.

PG. 14 // PORTFOLIO PROJECT Software is a key tool in the industry of graphic design. It can be used to create a range of different designs and layouts to complete a brief. With the use of these workshops, a greater understanding of Photoshop, Illustrator and InDesign will be gained. Not only will these workshops allow for a basic understanding but it will make you think about the placement and positioning along with other fundamentals of the design. As these workshops were at the start of the year they allowed me to regain my knowledge of the software, also using them throughout the year would be good practise with other tools.

PG. 15 // PORTFOLIO PROJECT 07 — CLASSROOM WORKSHOPS

Typography is a key part of graphic design. It is used in a wide range of different designs and final outcomes. This workshop taught me the basics of typography and how it can be used across designs that I am working on. There are many names and aspects within the world of typography that are important. These workshops meant that I could practise and gain an understanding of the anatomy of typography along with other aspects of typography.

4VC019 \\ 4VC020 \\ Introduction to Typography

an introduction toTypography

Garamond Pro DIN Condensed Workshops allow for a hands on Italic 40pt Bold 300pt understanding of a range of different subjects.

PG. 16 // PORTFOLIO PROJECT TANGRAMS AND COMPOSITION

Tangrams and Composition are used to visualise space within a design. Composition is the placement or arrangement of the visual elements within the design. Chinese tangrams can help visualise space by arranging geometric shapes into various compositions.

I was given items to cut out and then had to place them onto a page. These items included headings, body text and other things like images. I had to find a way in which the composition would work with these elements. The tangrams were there to create different designs that each share the same components but are combined in alternative ways. The use of these workshops made me think about layouts and how to use them to show off my work and designs in the best way possible.

PG. 17 // PORTFOLIO PROJECT 08 — WALPHABET

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: WALPHABET YEAR: 2019—2020 PROJECT REF: 4VC020 \\ WALPHABET DATE OF ISSUE: 05 NOV 2019 PROJECT TASKS: NO COMPLETION BY: 19 NOV 2019

Project Brief Walphabet "Vernacular typography in an urban Vernacular Wolverhampton Alphabet

INTRODUCTION environment represents the identity of the The alphabet is one of the first things we learn as children – the shapes that form the building blocks of words and sentences – enabling us to communicate using a shared language. We are familiar with typefaces and fonts: stylistic shapes, each representing a different letter of the alphabet, but designed as a set with shared characteristics. We have also seen display fonts created with reference to cultures and time-periods, inspired by emotion, movement or representing production methods such as woodblock printing, calligraphy and handwriting, but still forming part of a location in which it is found". complete stylistic set. So what happens when shared letterform characteristics are not reliant on the aesthetic approach, but inspired by the location in which it we discover them? PROJECT BRIEF & AIMS This project allows you to investigate and understand letterforms and typography from a practical perspective. You will work individually and as a group to create an alphabet based upon found examples of typography within the city of Wolverhampton. Initially, photograph all 26 letters, and then trace or draw each letter in Adobe Illustrator. After discussion you will be allocated a letter to use to create a poster conveying your vector and researched information about the letter, and it’s relevance to the city. You will be generating your own content for this project, and the richer the content is, the better your designs will be.

Look for interesting letterforms that have permanence, history and relevance. Vernacular typography in an urban environment represents the identity of the location in which it is found. In this task, you are required to find examples that have permanence, history and relevance to Wolverhampton – not examples that are transient, temporary or changing. This will mean looking at architecture and inscriptions on or within building structures; in old, lasting signage; painted onto walls, etched into permanent materials, and embossed in metal; it might be letterforms within logos for organisations based or found exclusively in Wolverhampton and nowhere else. Many of these found forms will have a long history, but relevant contemporary finds can also be useful. Consider municipal buildings such as the public library, civic centre, law courts and art gallery, and also large shareholders in the city such as the University, Mander Centre and Express and Star. Look for blue plaques, statues, street names, building names and the ghosts of forgotten typography. Avoid chain-stores, supermarkets, retail outlets and businesses that can be found in any town or city of the UK. Your examples must be within walking distance of the city centre, and while the focus is on the 26 letters of the Roman alphabet, also record any examples of numerals (numbers) and punctuation that you find.

This project allowed me to investigate and understand letterforms and typography from a practical perspective. I went around Wolverhampton and photographed all 26 letters of the alpabet, all from different signs and other items. I was allocated two letters which were 'Q' and 'U'. With these letters I was tasked to create a poster conveying my vector and researched information about the letter, and it's relevence to the city.

The letters I had were from historical buildings that are linked to the heavy history of the city. They showcased a different range of typefaces which was an important part of the project.

PG. 18 // PORTFOLIO PROJECT History - During the late Middle Ages, two forms of 'v' developed, which were both used for its ancestor 'u' and modern 'v'. The pointed form 'v' was written at the beginning of a word, while a rounded form 'u' was used in the middle or end, regardless of sound. So whereas 'through' and 'excuse' appeared as in modern printing, 'have' and 'upon' were printed 'haue' and 'vpon', respectively. The first recorded use of 'u' and 'v' as distinct letters is in a Gothic alphabet from 1386, where 'v' preceded 'u'. Printers eschewed capital 'U' into the 17th century and the distinction between the two letters was not fully accepted by the French Academy until 1762.

Typeface – The typeface that I have found is a Vienna Modern serif font. Vienna is a modern, minimal and classy serif font that is perfect for editorial use. The font is bold and clear, used mainly as capital letters. There is an old style to the typeface but also is being used on signs and other design elements in todays age.

Relation to Wolverhampton – This 16th century, timber framed building was restored during the years of 1979 to 1981 with funds provided by Wolverhampton Borough Council, the West Midlands Council and Hortons Estate Limited. It was opened by the Mayor of Wolverhampton, Councillor H.E. Lane OBE on February 9th 1981.

Relation to Wolverhampton – St. Johns Church was built between 1758 and 1776, it was built as it was a response to the popular pressures resulting in the Industrial Revo- lution and Roman Catholicism in the city. The building of St. Johns helped with the pressure of space and population when it was first constructed, but rapid increase within the population around Wolverhampton made it necessary to build two more churches close to St. Johns.

History – Q or q is the 17th letter of the modern English alphabet. The form of the letter ‘Q’ could have been based on the eye of a needle, a knot, or even a monkey with its tail hanging down. It originated as the Phoeni- cian symbol qop, which had the value of a voiceless uvular plosive: a k-like sound made well back in the mouth.

Typeface – The typeface that I have found is Times New Roman. This is a serif typeface designed for use in body text. It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the ar- 16th Century tistic advisor to the British branch of the printing equip- ment company Monotype, in collaboration with Victor Lardent, a lettering artist in the Times' advertising de- Timber, Framed partment. Building

PG. 19 // PORTFOLIO PROJECT 09 — RATIONALISE, EVALUATE, REFLECT

This is a continued look at the introduction to graphic design as an academic as well as practical discipline. With the use of rationalise, evaluate and reflect, I will be able to understand my personal graphic design practise in order to improve my work, grades and potential. Looking back at how I have performed during aspects of the year and also during certain projects helped with this and helped with the understanding of my strengths and weaknesses. It would also let me gain more skills within the aspects of written communication, analytical and reflective skills.

PG. 20 // PORTFOLIO PROJECT GD LEVEL 4 Graphic Design: PROJECT BRIEF Illustrator Self-Portrait Project Briefs contain information relating to assessable activities contributing to your Module Assignments. Separate Project Tasks may be delivered in conjunction to this brief. Refer to Module Guide and Assignment for more information.

Project Brief \\ Information Design Rationale – TITLE: RATIONALISE EVALUATE REFLECT YEAR: 2019—2020 PROJECT REF: 4VC020 \\ CTX-02 DATE OF ISSUE: 11 NOV 2019 PROJECT TASKS: RELATES TO PRACTICAL PROJECTS COMPLETION BY: 05 MAY 2020 I was given a task to create an Illustrator self-portrait. At the beginning I was shown Project Brief the best way to tackle this task with a demonstration from the second-year students. Rationalise, evaluate, reflect This helped as it gave me a direction of what way to complete the portrait. I began by Explaining, summarising and analysing your work. selecting an image of myself. The image that I chose was a very clear photograph as this would help when tracing over it to get the detail. If the image was blurry it would INTRODUCTION Photoshop Montage An essential aspect of your professional and academic development is understanding and communicating how and why you work. This might be demonstrating an awareness of appropriate materials, processes and methodologies, justifying make it difficult to get the different details that were needed for the illustration. I decisions about format, colour, typography and composition, or analysing and explaining the apparent success of a design project. As your skills develop, many of the aesthetic decisions you make will be informed through experience and experimentation, but while you are learning, it is important to take the time to reflect more directly on your design process. decided to use the pen tool to create the base colours that would be used to gain the – colour of my portrait. This made the process easier as I could then add detail on top Design Rationale of the colours. I used the pen tool as this was a quick and easy process that was very reliable and worked well for the set task as many different shapes could be When given the photo montage task, I was told to base the overall montage around created. I wanted the design to be clear and realistic, making it similar to the myself and key items that link to me. I began with conducting research into photo PROJECT BRIEF & AIMS This project continues to introduce you to graphic design as an academic as-well-as practical discipline. You are montages as I wasn’t very familiar with them and what they consisted of. This gave encouraged to consider and respond to your practical design projects with an objective mindset; enabling you to photograph that I was copying. I felt that I achieved this with the different tools and rationalise decisions, evaluate outcomes and reflect on personal performance. me a range of ideas and it was very helpful as it gave me a kickstart with my design. The Rationalise, Evaluate, Reflect project is about understanding your personal graphic design practice in order skills that I knew and have learnt in the previous illustrator workshops. to improve your work, grades and potential. Through communicating your intentions, analysing your approaches and reflecting on processes you will develop an understanding of your strengths and weaknesses - enabling you to respond I based my design on many of the different layouts and processes that were used by and move forwards effectively. Engagement with this activity will also improve your written communication, analytical and reflective skills, as-well-as your graphic design vocabulary and visual literacy. Project Evaluation – the designers that I researched during that time. I created a range of different thumbnails that I could use for my final design with the images that I knew I had and could take. The thumbnails allowed me to express and explore different design The task indicated that the illustrator self-portrait should be clear and realistic, made layouts and ideas which was very helpful. When choosing images that I would add using the different skills that I have learnt during the different illustrator workshops. I into my montage, I decided to use ones that many different people would understand felt that I achieved this as I am very happy with the outcome of the final illustration. and images that had clear resemblance to myself. The target of this was to use the self-portrait as my canvas avatar. This meant that it had to be clear and easy to make out that it was me from many different views and sizes. This is why I wanted to add a large amount of detail to my illustration. Just Project Evaluation – before I was finished, I viewed the portrait at different sizes just to make sure that it worked within these sizes. I feel that if I had more time and also researched different When listening to the task being given to me, I found that it was very important to be ways to create an illustration portrait then my outcome would be better because I precise on what images you want to use and that they should have a clear would have had a better idea. connection to myself as the montage is about me. I feel like I have successfully answered the brief with a range of different images that showcase my passion and Personal Reflection – lifestyle, placing them together to create a clear and interesting montage. To create the final montage, I successfully used the skills that I learnt during the different Overall, I feel like I have done well with this task as I have created a detailed self- Photoshop workshops which I found very informative and useful. An area in which I portrait illustration that can be clearly viewed and seen as me. I used the range of struggled was thinking of multiple design layouts and having the correct images that I skills and tools that I already had experience with but also new ones that I had learnt could use in the layout that I liked. To improve this, I could have gained many more in the previous Illustrator workshops. If I was to do this task again then the illustration photographs and also used many more different techniques and processes to create would probably be better as I now have experience with the process and the tools a more clear and appealing design. Overall, I think the montage is very clear that it that are needed to create this portrait design. Researching other designers that have represents me and also shows the key interests I have to the audience. done illustrations like this before would help as they could give their view on what the best way to complete this process would be. I feel like there is always room for Personal Reflection – improvement with this type of design and style as there are elements that I think need improving and are lacking compared to the rest. I am very happy with the In response to the overall brief I felt that I have performed well. I completed the final outcome as the design is very similar to the photograph. outcome within the asked time along with the other aspects of the design process including research and thumbnail designs. Within the final design process, I used the different skills that I was asked and taught in the different photoshop workshops, but I also felt that I could have used many more different skills that I already knew. This would have maybe improved my final design. With a larger range of different images, I think I would have done a lot better as I would have more images to choose from so if I was to do this task again this would be the key aspect that I would make sure I would improve on. Overall, I do think there is room for improvement with this brief as "This will develop an understanding of your I now have a clear understanding in what a photo montage is and what needs to be strengths and weaknesses". included within it.

PG. 21 // PORTFOLIO PROJECT 10 — GRAPHIC DESIGN TIMELINE

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information TITLE: GRAPHIC DESIGN TIME-LINE YEAR: 2019—2020 The pioneers of typeface design, printmaking, PROJECT REF: 4VC020 DATE OF ISSUE: 03 DEC 2019 PROJECT TASKS: NO COMPLETION BY: 17 DEC 2019

Project Brief commercial art, typesetting, poster illustration and Graphic Design Time-line bookmaking never considered themselves to be graphic Building a picture of the past.

INTRODUCTION designers, and yet they are integral to our historic and The term ‘graphic design’ is not as old as you may think. As a discipline, we are less than 100 years old, and yet we have a much longer history. The pioneers of typeface design, printmaking, commercial art, typesetting, poster illustration and bookmaking never considered themselves to be graphic designers, and yet they are integral to our historic and contemporary practice. Your developing awareness and understanding of the history of graphic design should inspire and contemporary practice. This project helped develop enable you to make informed decisions about your own practice. PROJECT BRIEF & AIMS This project will introduce you to influential graphic designers and visual communicators, the library and research methods, as-well-as developing your personal design process to create engaging responses inspired by history, context awareness and understanding of the history of graphic and art and design movements. You will work independently and collaboratively to construct a visual time-line of important figures from the history of graphic design. You will randomly select names of influential graphic design practitioners for whom you will design an informative visual research response. design that should inspire and enable decisions about upcoming practise.

Use the library and Internet sources to locate and research appropriate information. You will be introduced to the library catalogue and engage in active research – locating appropriate information about the professional contribution of your named designer, including images of their most important works, and learn to reference your sources appropriately. Following the research phase, you will write and design a response that will be exhibited alongside the work of your peer group to form a visual time-line. Your response should be designed in a style that is appropriate for your named practitioner, using typefaces / fonts they designed, or would have used in their work, and emulating page layout styles and colour schemes that reflect the time period or movement to which they belong. This is an opportunity to develop and test all aspects of your design process – how will you progress from the brief to your final solution? Brief > Response > Research > Ideation > Content > Thumbnails > Typeface / Colour / Layout Alternatives > Experimentation > Materials > Iteration > Feedback > Development > Refinement > Execution > Exhibition

My aim was to work independently and collaboratively to construct a visual time line of important figures from the history of graphic design. I was given two randomly selected names of influential graphic design practitioners for whom I designed an informative visual research response. I was given Johannes Gutenberg and Yusaku Kamekura who both had different skills a processes. Looking into the work that they produced, it helped me discover new skills that would improve my knowledge.

"The term 'graphic design' is not as old as you may think".

PG. 22 // PORTFOLIO PROJECT PG. 23 // PORTFOLIO PROJECT 11 — COMPARE AND CONTRAST

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: COMPARE & CONTRAST YEAR: 2019—2020 PROJECT REF: 4VC020 DATE OF ISSUE: 17 DEC 2019 PROJECT TASKS: NO COMPLETION BY: 11 FEB 2020

Project Brief Compare & Contrast Academic Writing.

INTRODUCTION There are a number of characteristics a good designer must have; creativity, a keen eye for detail and a strong understanding of good design. Alongside this, in the industry you also need to be able to analyse and explain design decisions to clients. Studying graphic design at degree level means that you engage not only in practical work, but also in theoretical and contextual research to enhance your understanding of our specialism, and an ideal way of doing this is through analysing the work of historic and practicing graphic designers.

PROJECT BRIEF & AIMS This project aims to develop your academic writing and communication skills; using the terminology and vocabulary you have been learning and developing during the first semester. This will also require your engagement with recommended reading on, and around your subject specialism to broaden your knowledge and understanding. You will choose at least two pieces of work by one of your randomly selected designers from the Graphic Design Time- Line brief to base your writing on. When choosing which designer / work, consider which one(s) might make research a little easier, i.e. client the work was for, how well known it is, etc. If a piece of work is well known, it is more likely that you will be able to source more information / writing about it. Also, consider how much difference there is between the examples of work; more differences will make comparing, contrasting and analysing easier to achieve. In summary, once you have decided on a designer, you will need to select two pieces of their work, analyse both pieces and write 1200 words comparing & contrasting the two. Your response must be word-processed, and uploaded to the Canvas Assignment page for submission.

In the industry of graphic design, it is important that you are able to analyse and explain design decisions. This project aimed to develop my academic writing and communication skills. With the designers from the time line project, I selected Yusaku Kamekura and discussed and analysed two pieces of work that he had created. I wrote an essay to show my knowledge and understand about this assignment and then created a spread that was linked to the style of Kamekura and showcased the essay that I had written.

"There are a number of characteristics a good designer must have".

PG. 24 // PORTFOLIO PROJECT PG. 25 // PORTFOLIO PROJECT 12 — MOTION GRAPHICS

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: KINETIC TYPOGRAPHY YEAR: 2019—2020 PROJECT REF: 4VC020 \\ MOTION GRAPHICS DATE OF ISSUE: 25 FEB 2020 Quote: The Departed Movie Quote PROJECT TASKS: IN CLASS WORKSHOPS COMPLETION BY: 17 MARCH 2020

Project Brief When I was your age they would say we can become Kinetic Typography Motion Graphics using After Effects. cops, or criminals. Today, what I'm saying to you is this:

INTRODUCTION Adobe After Effects is an award-winning, industry-approved solution for digital effects, animation, when you're facing a loaded gun, what's the difference? motion graphic design and compositing that has been around for 27 years. Think of it as Photoshop for film; extensively used in post-production for film-making to add visual effects and typography to existing footage, but also as an animation platform for the production of creative work. PROJECT BRIEF & AIMS Motion graphics enables you as a graphic designer to add an extra dimension to your work, and dynamically change the appearance of compositional elements over time. This experimental kinetic typography project will allow you to learn conventions, working methodologies, processes, terminology and technique appropriate to motion graphics, as well as developing your approaches to professional practice, and introducing you to Adobe After Effects. Motion graphics enables you as a graphic designer to add an extra dimension to work you are creating. The Start by analysing examples of kinetic typography and typographic motion graphics and generate alternative thumbnail ideas for your design. You will produce a 15-20 second animation of a famous quote using moving typography. You may use any appropriate combination of typefaces and sound in your production process, and might also use of this project allowed me to learn the conventions, wish to include simple vectors and textures (as static images or footage) but the main focus must be on typography. You will learn and use digital design processes with appropriate hardware and software to experiment with different forms of animation and produce a kinetic typography sequence. Kinetic typography is used to add energy and life to a piece of text, it acts as a visual aid to keep the working methodologies, processes, terminology and audience engaged. Think about how this is achieved and how to do the same with your sequence. Consider the lessons learned in your ‘type interpretation’ project, and remember to convey the personality of your message through typeface choice, and employ visual language through hierarchy, juxtaposition, scale, weight, colour and space. Attention to detail is also important! technique appropriate to motion graphics. Please note: this project will concentrate on creative idea generation and experimentation, but it is expected that you will also enhance your technical skills in response to the brief.

You will find the quotes in Specifications and Requirements, on the reverse of this page. I was given the task to create a 15-20 second animation of a famous quote using moving typography. I could use any appropriate combination of typefaces and sound in the production process. I chose the quote from the movie, 'The Departed'. This allowed me to dissect the quote and go on to create a storyboard based on how I wanted the outcome to look. With workshops taking place, I found new ways to create a detailed and interesting format for my design. The workshops showed me different processes that I could include in my work. I took these and added them in many different ways as I felt this would lead to an exciting final outcome.

I am happy with the final outcome as I felt as if it matched the high action feel to this quote with the use of many different aspects and processes. The use of the software will help me create final pieces for other projects further in my career.

PG. 26 // PORTFOLIO PROJECT PG. 27 // PORTFOLIO PROJECT 13 — TYPOGRAPHY INTERPRETATION

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: TYPOGRAPHIC INTERPRETATION YEAR: 2019—2020 PROJECT REF: 4VC019 \\ QUOTE DATE OF ISSUE: 11 NOV 2018 PROJECT TASKS: NO COMPLETION BY: 16 DEC 2018

Project Brief Typographic interpretation Entertaining quotes from the Midlands.

INTRODUCTION Typography is constantly challenging and interesting; it is the creation of precise relationships between letterforms, words and lines of text. Certain guidelines apply, and knowledge built up over time is useful. Essentially however, every instance is individual and is reliant on the specific letterforms, numbers of words and lines involved, as well as the exact context. Typographic interpretation enables designers to convey messages beyond the direct meaning of a given text. Your choice of typeface, juxtaposition of forms, scale relationships and use of colour will all have a significant impact on the reader. PROJECT BRIEF & AIMS You will design a typographic poster that is part of a celebration of the varied, entertainment talents of people from the Black Country and West Midlands. Some of the most interesting entertainers come from our region, and in celebration of their talents, you are being asked to design a typographic poster that imaginatively interprets a quote from a specific performer / personality. You are required to attempt to visually translate something of the meaning / action / entertainment factor of your quote / performer through your choice of typeface, arrangement of type and selection of colour. You must adapt your design to work in both portrait and landscape formats. Each individual poster / quote must visually work alone but also relate to the others to create a ‘set’ with the potential for exhibition. They should be attractive and entertaining to the viewer, and should attempt to be innovative, sophisticated and of course readable. Lenny Henry, Comedian, Actor & Charity Organiser: Dudley

Start by considering the meaning of your quote, and generate alternative thumbnail ideas. You will begin by learning about your performer / personality and you will go on to explore a number of alternative approaches to your poster design, before finally settling on the most successful options for your finished posters. You will I'd stay away from Ecstasy. This is a drug so strong it need to generate a range of concepts and rough, developmental work that should be supplied on A3 marker/layout paper, and final designs as A3 printouts (and uploaded digitally to Canvas). Your poster designs will be used to test different workshop output principles at the start of semester 2. As such, you are restricted to using two colours for your poster, black and one other (you can use tints, but will need to revise design and makes white people think they can dance. colours for workshop specifics). All artists names and details must be in Futura Condensed, and the description of the artists specialism may well be appropriate in one of the faces from the Futura family. The manner in which you organize the type, your composition and use of scale will have great significance. A list of typefaces from which to select is shown over the page. You may colour the type, or the background of your poster (reversing the type through the background). You will be supplied with a quote / performer.

I was tasked to design a typographic poster that is part of a celebration of the varied, entertainment talents of people from the Black Country and West Midlands. In celebration of their talents, I designed a typographic poster that imaginatively interprets a quote from a specific performer / personality. I chose Lenny Henry for my design as I felt that the quote, himself and the design idea would be interesting to work with. I had an understanding of what he does and previously did and felt like I could implement that into a design.

With the design created, I also made it into versions of Screen Printing, Risograph and Laser Cutting. This also gave me a new direction in which I could take other designs later in the projects.

PG. 28 // PORTFOLIO PROJECT "Typography interpretation enables designers to convey messages beyond the direct meaning of a given text".

PG. 29 // PORTFOLIO PROJECT 14 — PRINT OUTPUTS

"The Risograph is an automated stencil-duplicator machine".

"Screenprinting is a printing technique where ink is pushed through a mesh using a squeegee, onto a substrate to create an image".

"Laser cutting is a precise way to cut a 2D design out of certain materials".

PG. 30 // PORTFOLIO PROJECT With my final typographic interpretation, I used three different outputs for my final design, these include; Screenprinting, Laser Cut and Risograph. They all gave different effects on the page and the process of how the outputs were created was very informative and interesting as they could be used for many different projects in the future.

"You will be using three different outputs for your final design".

PG. 31 // PORTFOLIO PROJECT 15 — INFORMATION GRAPHICS

GD LEVEL 4 Graphic Design: PROJECT BRIEF

Project Brief \\ Information

TITLE: INFORMATION GRAPHICS YEAR: 2020 PROJECT REF: 4VC019 \\ INFO GRAPHICS DATE OF ISSUE: 24 FEB 2020 PROJECT TASKS: LINKED TO ‘IT’S ALL ABOUT TIME’ BRIEF COMPLETION BY: 24 MARCH 2020

Project Brief Information Graphics Visualising information and data.

INTRODUCTION This assignment will introduce you to infographics and processes of data visualisation. Data visualisation is the graphical representation of information and data. By using visual elements like charts and graphs data visualisation provides an accessible way to see, understand and engage with information. In todays media saturated environment where we are continually bombarded by increasingly complex information - carefully designed infographics have the power to convert dry facts or statistics into knowledge that is visually interesting, meaningful and entertaining. PROJECT BRIEF & AIMS Using the information you have been gathering throughout this academic year you will produce a series of infographics that document the time you have spent researching, generating ideas, developing concepts, resolving your ideas and producing your final designed outcomes. This time- based information will include your work undertaken for all design projects produced so far throughout semester one and two (Project 01: Sketchbook; Project 02: It’s About Time; Project 03: Wordpress; Project 04: Read, Analyse, Summarise (Digit Brainstorming; First Things First); Project 05: Walphabet; Project 06: Rationalise, Evaluate, Reflect; Project 07: Graphic Design Timeline; Project 08: Illustrator Workshop(s); Project 09: Photoshop Workshop(s); Project 10: Typographic Interpretation and print workshops; Project 12: Compare Contrast (Essay; Indesign essay design/ workshop; Optional Live Brief(s)). Using your infographics you will then go on to design a booklet that incorporates and displays these details in a visually engaging and innovative way. With the information that I was gathering throughout Each infographic you design must visually work alone but also relate to the others to create a ‘set’. They should be attractive and entertaining to the viewer, and should attempt to be innovative, sophisticated and of course readable. the year, I produced a series of infographics that documented the time that I had spent on researching, research generation development resolution outcome generating ideas, developing concepts, resolving my ideas and producing my final outcomes. The information was based on information that I got from the work I undertook for all of the projects so far in semester one and two.

With this information, I then created a booklet that displays these details in a visually and engaging way. The design of the infographics had to be visually attractive but also work alone along with being in a 'set'. There were many things to think about when designing the graphics as there was a large amount of information included. The graphs that I created within Illustrator contained most of the information needed.

PG. 32 // PORTFOLIO PROJECT "Data visualisation is the graphical representation of information and data".

The outcome of the booklet I created was clear and informative, with the shape and style being similar to a clock as the information I had was all based around the amount of time spent on areas of a project. I made sure the graphs were clear and linked to each page with a simple and clean colour scheme.

PG. 33 // PORTFOLIO PROJECT 16 — PORTFOLIO REVOLUTION

GD LEVEL 4 Graphic Design: PROJECT BRIEF

TITLE: PORTFOLIO REVOLUTION! YEAR: 2019—2020 PROJECT REF: 4VC019 4VC020 \\ Portfolio DATE OF ISSUE: 23 MAR 2020 of a graphic designer contains samples of PROJECT TASKS: ALL BRIEFS! COMPLETION BY: 05 MAY 2020 Project Brief their best projects". Portfolio revolution! Collating and displaying work for assessment. I was challenged to create a clear and informative

INTRODUCTION Traditionally, the professional portfolio of a graphic designer contains samples of their best projects, and remains an essential tool in the process of winning work, clients and jobs. At the end of the course, your portfolio becomes your portfolio that had a cohesive design system along with a store-front; it represents you as a creative professional; it demonstrates your ability to solve problems and showcases your skills and understanding of briefs. A physical portfolio travels with you, and enables potential clients and employers to understand your approaches. Your portfolio is you. Your professional portfolio will be selective, and contain only the very best examples that showcase your abilities as a graphic designer, traditionally in a black binder filled with sleeves of design work and digitally as a website or PDF. flexible and experimental design approach. The aim was Increasingly, portfolios are breaking free of these conventions, and the portfolio itself is becoming a designed artefact that enables designers to additionally demonstrate consideration for writing, materiality, craft and conceptual thinking. PROJECT BRIEF & AIMS to showcase all of the work I have produced in response You will design and create a physical editorial portfolio to showcase all of the work produced during your first year of study on the BA(Hons) Graphic Design course. This is an opportunity to put into practice everything you have learned so far, in addition to developing your skills in typographic styling, grids and editorial page layout, image formatting, understanding of materials and formats, application of craft skills and personal direction. Along with your sketchbook, Wordpress blog/site and physical examples of work (silkscreen, Risograph, infographic, essay) this will be used for your to briefs throughout the first academic year. final assessment and grading. We also hope to exhibit these portfolios at the degree show in June 2020.

I constantly considered the content and format as they

Start by reviewing and collating your work, then researching and generating ideas. As part of this final project, you will have the opportunity to review, revisit, rework and redesign existing projects if this is needed to bring the quality up, or to fit with the design style of your portfolio format. You will be challenged to create the are key aspects when creating a final portfolio design. portfolio as an entire document with a cohesive design system, that is both flexible and experimental in approach and has the capacity to showcase all of the work you have produced in response to briefs. A successful project will simultaneously consider content and format in relation to each other during the design and planning phase. In addition to containing all of your final project images, you also need to consider inclusion of copy (text) that you have written, or will write for this project, and design process work (research, ideas and development etc.), as well as sketchbook, Wordpress, motion graphics and printmaking, through photography and other methods: what are the best ways to document and display these pieces of physical and digital work? Further briefings and workshops will be delivered during class sessions. Review, revisit, rework, redesign = reward!

PG. 34 // PORTFOLIO PROJECT Within the portfolio design there was a range of things to include such as; final project images, text, design processes and other design methods. I had to think about the best way to showcase all of these factors in a clear and effective way that wasn’t too congested across the range of pages. Thumbnails and research helped me decide the layout of the portfolio and what should be included within it.

PG. 35 // PORTFOLIO PROJECT Wolverhampton School of Art Visual Communication // Graphic Design https://blogjamesrose.wordpress.com/