PURDUE UNIVERSITY® Total Enrollment Football Attendance (AVG.) Basketball Attendance (AVG.) LOCATION 41,573 47,884 14,093 WEST LAFAYETTE, IN ESTABLISHED Demographics 1869 43% female 57% male NICKNAME BOILERMAKERS 16% are international MASCOT 31% are out-of-state 53% are in-state BOILERMAKER SPECIAL SLOGAN 96% are full-time 4% are part-time BOILER UP FIGHT SONG Campus Success HAIL PURDUE CONFERENCE Purdue University is focused on preparing its students for all different paths of life. Purdue wishes to BIG TEN CONFERENCE provide an education to help its graduates move the world forward. COLORS
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RIVAL Old Oaken Bucket Athletic Success Institutional Success INDIANA UNIVERSITY Found on a farm in southern Indiana, The men’s basketball program won Purdue is ranked #8 in best SIDELINE PARTNER the Old Oaken Bucket is one of the its 23rd Big Ten Conference regular- engineering schools according NIKE oldest football trophies in the nation, season championship in 2017 – the to U.S. News and World Report dating to 1925. The winner of the most of any school – and advanced and #1 in Biological/Agricultural. SOCIAL MEDIA annual Purdue-Indiana game gets to the Sweet 16 in the NCAA Additionally, in 2018-9 they will be FACEBOOK: 230,200+ to add a bronze “P” or “I” chain link Tournament. The football team won celebrating their 150th anniversary. and take possession of the trophy. the 2017 Foster Farms Bowl. Alumni from all across the U.S. will › PURDUE UNIVERSITY Ironically, the first game ended in a travel back to Purdue to celebrate TWITTER: 84,800 0-0 tie, resulting in the first link on their sesquicentennial at the annual INSTAGRAM: 46,200 the chain being an “I-P.” homecoming events. › @LIFEATPURDUE
Top 5 Licensees Living Alumni Nike 465,000 Knights Apparel Alumni In-State Colosseum Athletics University Book Store 205,000 Top of the World Top Areas of Alumni Chicago Top 5 Product Categories Indianapolis T-Shirts Prominent Alumni Women’s Apparel Neil Armstrong, Drew Brees, Fleece Stephanie White, Jerry Ross, Headwear Orville Redenbacher, Moira Gunn, Ted Allen, Scott Tingle, Fashion Apparel John Wooden, Bob Griese
Learfield Licensing Partners | Brand Manager, Tom Kehoe | 317.660.7227 | [email protected]