Global inspiration and UK retail in 2022

Nick Downing Commercial Director, IGD

February 22nd 2018

© IGD 2018 15 of the best

© IGD 2018 Store of the year: (Musgrave), Parnell St, Dublin

© IGD 2018 Page 3 Themes shaping format development

FRESH CONVENIENT FOCUSED SOLUTIONS

CREATING FOOD-TO-GO TESTING NEW EXCITING FUSION CONCEPTS DESTINATIONS

© IGD 2018 Page 4 Integration with other categories

Jumbo Foodmarkt, Netherlands Rewe, Berlin, Germany

Coop Norge, , Mercadona, Valencia, Spain

© IGD 2018 Page 5 Frozen and chilled in Asia

Fairprice, Singapore Alibaba Group, Beijing, China

Dairy Farm, Singapore Tops Market, Bangkok, Thailand

© IGD 2018 Page 6 Nordic inspiration

Coop Norge, Oslo, Norway Kesko, Helsinki, Finland

Coop Norge, Oslo, Norway Kesko, Helsinki, Finland

© IGD 2018 Page 7 – grocery and food to go come together

© IGD 2018 Page 8 Deli de Luca, staying cool!

© IGD 2018 Page 9 Le snack bar Picard

© IGD 2018 Page 10 Closer to home……

Iceland, Clapham Asda, Didcot

Tesco, Swansea , Swansea

© IGD 2018 Page 11 Midcounties Co-operative, Bourton-on-the-Water

© IGD 2018 Page 12 , San Francisco

© IGD 2018 Amazon Go, San Francisco

© IGD 2018 Page 14 UK grocery volumes flat in 2017

6

4

ago (%) ago yr

2

0

-2

Growth, last 3m on same 3m 3m same on 3m last Growth,

Jul-15 Jul-16 Jul-17

Jan-15 Jan-16 Jan-17

Value sales Volume sales

© IGD 2018 Source: ONS retail sales Page 15 Higher inflation lifts grocery market

+£28bn +15% +2.9% Change in Change in CAGR value value

250 5% 213 208 ) 196 202 bn 200 185 190 4% 178 178 180 169 175 3.2% 3.1% 2.9% 150 3.2% 3.5% 2.7% 3% 2.5% 2.3%

100 1.4% 2%

1.2% YOY Growh (%) YOY

50 0.4% 1% Grocery retail market size size (£ retail market Grocery

0 0% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Market value (£bn) YOY % Change

© IGD 2018 Source: IGD Research, UK Channel Opportunities 2017-2022 Page 16 Where would shoppers trade up?

Products/services shoppers would spend more on if they had more disposable income

© IGD 2018 Page 17 Redrawing the convenience route to market

In-house supply chains

982 stores £450m £900m £1,800m 2,200 stores £600m

668 stores £250m

370 stores £90m 540 stores £120m

128 stores £80m

© IGD 2018 Page 18 Performance converging

Latest like for like sales

4

2

% 0

-2

-4

-6

-8 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2013 2014 2015 2016 2017

Asda M&S Sainsbury's Tesco

© IGD 2018 Source: Retailers. Note reporting periods vary. Sainsbury’s LFL includes Argos and Habitat from Q3 2016. Morrisons includes contribution from wholesale Page 19 UK grocery, sales by channel, 2017-2022

50% 47% 45% 43%

40%

35%

30% 2017 2022

25% 22% 22% 20%

15% 14% 11% 9% 10% 8% 8% 6% 6% 6% 5%

0% Hypermarkets Convenience Discount Online Other +0.2bn +5.1bn +7.1bn +10.0bn +5.6bn +0.4bn +28.4bn

© IGD 2018 Page 20 20% of all British shoppers grocery shop with Amazon

% of British grocery shoppers who claim to have shopped online for food/groceries with these online retailers in the last 4 weeks

© IGD 2018 Base: 1,700+ ALL shoppers, Oct’17 Page 21 Watch out for the post-millennial shopper

© IGD 2017 Page 22 18-25 shopping more at • Most still shop in larger stores • One in five post-millennials mainly shop in convenience stores, convenience stores influenced by their preference for little and often shopping and smaller basket sizes • Less likely to mainly shop online, influenced by smaller household size and fewer having children

% of shoppers claiming to use these channels for most of their grocery shopping

63%

53%

18-25 26+

19% 17% 17%

7% 7% 5% 3% 2% 2% 3%

Supers & hypers Convenience Food discount Online High street discount Frozen food

© IGD 2018 Base: 1,323 shoppers aged 18-25; 8,972 shoppers aged 26+, Sep’16-Feb’17 Page 23 18-25s: focus on Missions conducted on last trip Top-up immediate consumption 37%

31% Main shop Food-to-go 30% 28% 18-25 24% 13% 26+ Do you have a complete understanding of how to generate more sales from different missions for 16% 21% 22% post-millennials? Evening 23% 18% Non-food meal 23% How are your channel plans adapting to take Health & account of changing shopper missions? beauty

Are you flexing your channel strategies to appeal to post-millennial shopper needs by mission?

© IGD 2018 Base: 1,285 shoppers aged 18-25; 8,982 shoppers aged 26+, Sep’16-Feb’17 Page 24 Food to go: the opportunity

IGD forecasts growth of 6.2% per year over 2017-22, lifting the value of the food-to-go market from £17bn to £24bn.

CAGR 2017-2022 2017 £bn 2022 £bn %

Coffee specialists 2.9 7.4% 4.2

Quick Service 5.4 3.4% 6.3 Restaurants

FTG specialists 5.1 8.4% 7.7

Convenience, forecourt & other retailers 2.7 6.1% 3.6

Supermarkets & hypermarkets 1.3 5.9% 1.7

© IGD 2018 Page 25 Responding to changing shopper missions

© IGD 2018 Page 26 Is value being redefined?

Store choice drivers (18-25s)

60 59%

50 44% 40 41%

33% 30

21% 20 8%

Convenient Quicker Save Product Product Enjoyment location in-store money choice quality

© IGD 2018 Base: 1,323 shoppers aged 18-25 Sep’16-Feb’17 (Store choice drivers); 212 shoppers aged 18-25 Sep’16 (willingness to pay more) Page 27 Final thoughts

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