TOI MOANA

Economic Action Plan Summary HOW IT CAME TOGETHER

• Early 2014: Central Government • June 2014: Technical Advisory Central Government and three • September 2015: Final draft partnered with Bay of Connections to Group established, including a Mayors to represent the Triennial/ submitted to Ministers and government develop a Regional Growth Study cross-section of regional and national Mayoral Forum. Tenure ended at ofcials for decisions on government (RGS) for the wider Bay of Plenty representatives, to guide RGS launch of Action Plan. actions. Region. development. • June 2015: Five workshops held • October 2015: Final Action Plan • June 2014: Government publically • May 2015: RGS launched at ASB across the region, asking stakeholders launched in the region by Ministers announced a RGS for the Bay of Arena in Tauranga by Ministers Guy, (, industry, community groups etc) Joyce and Flavell and led by Bay of Plenty, launched by Minister Joyce at Joyce and Flavell, with over 150 to prioritise opportunities in the RGS. Connections. the Marine Field Station at Sulphur people in attendance. Nine key priorities established for Point, in conjunction with Regional development. • Where to next: Implementation has Economic Activity Report 2014. • May – October 2015: RGS Action begun. Responsibility and mandate Group established to develop Bay of • Leads appointed for each priority for the implementation remains with • June 2014 – April 2015: RGS Plenty Economic Action Plan, area, as well as central government Bay of Connections, in partnership developed by independent including central and local leads to ensure constant communication with local and central government, consultants MartinJenkins, who were government, industry and EDAs. Tenure ow between region and government. industry and iwi. selected by a panel consisting of Bay ended at completion of Action Plan. of Connections, Ministry for Primary • August 2015: Validation Forum held Industries (MPI) and Ministry for • May – October 2015: RGS in Taneatua to present draft Action Business, Innovation and Employment Governance Group established, Plan to regional stakeholders, with (MBIE). RGS development included including Bay of Connections around 150 people in attendance. desk research and over 60 regional Governance Group members, Deputy Feedback sought on partnerships stakeholder interviews. Secretary of MBIE representing identied for implementation.

2 FOREWORD

Regional Growth Study Opportunities

Doug Leeder Graeme Marshall Bay of Connections Chair and Bay of Bay of Connections Governance Group Plenty Regional Council Chair Growing our communities means The Regional Economic Action Plan will working together. The Regional be a key factor in developing our Economic Action Plan has strengthened region. I cannot over-emphasise its the links across the region and the importance and the critical role this sectors, and lays out actions that are work will play in our future. The attainable and measurable for success. attendance and engagement at the regional forums during the development There is a great amount of talent and of the Action Plan by community passion within the wider Bay of Plenty, leaders, iwi, local government, and the passion and connectedness particularly Mayors, and industry is that already exists has meant the Bay of testament to that fact. Plenty is the rst Action Plan to be launched. As implementation begins, Successful implementation will be a job remember the power of connectedness for us all – councils, economic and the incredible impact that can development agencies, Bay of result. Connections, Māori, industry and government all working together to make these opportunities a reality.

3 INTRODUCTION

Tuhua (Mayor I) The Toi Moana Bay of Plenty Regional development and the resulting actions Beach Growth Study (RGS) was led by the are summarised in this document. Whakaari/ Ministries of Business, Innovation and White I Tauranga Employment (MBIE) and Primary These areas include: agribusiness, City Industries (MPI) at the national level, aquaculture, education and skills, and the Bay of Connections at the forestry and wood processing, Tauranga Western regional level. geothermal, horticulture, Māori land Bay of Plenty District Moutohora I utilisation, visitor economy and water Whakatane Toi Moana Bay of Plenty Economic management. An Action Plan Group has L Rotorua Opotiki Action Plan is in response to the worked closely with relevant stakeholders Rotorua Kawerau Opotiki District independent RGS report. The report and government representatives to Kawerau identied a range of short to mid-term develop key actions for each area of Rotorua District District opportunities (0-10 years) that can opportunity, which include key barriers increase job opportunities in the for success, resources required and Whakatane District region, attract investment and lift those needing to be involved. Murupara incomes. The RGS focused on the wider Bay of Plenty’s strengths and where Part of phase two has continued working central and local government, iwi, collaboratively with central government, Taupo industry and the community could work as well as related stakeholder groups L Taupo Taupo District Locality together. It also identied realistic and agencies, to source resources for opportunities for the wider region. implementation and establish which areas central government can best assist Turangi The independent report was launched the region with. by Ministers in May 2015, which was the rst step in the process. Phase two Progress on other opportunities not listed included the development of an action in the Action Plan will continue as plan, to identify how key opportunities business as usual through existing Bay could be realised, who is responsible of Connections action groups or relevant and by when. economic development agencies. regional ownership and leadership, representation on the Bay of Connections including the need to be agile as things governance and management groups. Action Plan Stakeholder engagement as the Action progress and change. As part of developing the Action Plan, Plan develops is essential. There will be an Each of the nine action plans will have a ve workshops were held across the ongoing communications strategy to ensure Mayoral involvement during this phase is an regional lead, responsible for region in June 2015, asking continued input, as well as an annual forum. important aspect. A stronger relationship will management and progress reporting. stakeholders to prioritise the be formed between the Bay of Connections Oversight of all the action plans will take opportunities in the RGS. Over the duration of the Action Plan, and the Triennial/Mayoral Forum. place at Bay of Connections management around 10 years, regional responsibility and executive level, as already happens As a result of what the region told us, and leadership will continue with the Bay Central government will remain a key with the current Bay of Connections nine key areas were prioritised for of Connections. Success will require true partner of the Action Plan, with portfolio.

4 THE BAY OF CONNECTIONS MODEL Working alongside each other

BAY OF PLENTY Freight Logistics REGIONAL COUNCIL OVE ANCE FACILITATES Sport & Recreation L G RN RN GR RA M E O T E V U N Aquaculture N O PRIORITY ONE P E T G GROW ROTORUA C LEAD TOI-EDA Energy AGENCIES ENTERPRISE GREAT LAKE TAUPO Forestry M BOP REGIONAL NZTE COUNCIL P A Maori MBIE N U MPI A O G GR EMENT Agribusiness

Education

Horticulture Triennial CONNECT Bay of Plenty Mayors Enterprise development Tourism + BOPRC Chair COBOP focused agencies Collaboration Bay of Plenty Local and Central Water Government forum

Bay of Connections Model

Overall governance and management of the Action Plan will take place within this framework.

The additions to the current model are: • The formal link to the Triennial. • The additional sectors not already a part of the Bay of Connections portfolio (agribusiness, education, horticulture, tourism, water). • Aquaculture, Energy, Forestry and Māori are already included in the Bay of Connections portfolio, illustrating the intersection between Bay of Connections and the Action Plan. • The existing Bay of Connections Freight Logistics and Sport and Recreation strategies do not currently intersect with the Action Plan but remain active within the portfolio.

The Action Plan and Bay of Connections goals and objectives are aligned, making this implementation framework a natural t.

5 AGRIBUSINESS

Agribusiness is a signicant economic Potential investment opportunities medical and healthcare products. New research programme, which is aimed driver in the wider Bay of Plenty, include dairy goats, sheep milking, Zealand’s exports of Mānuka honey at developing necessary cultivars, underpinned by the region’s climate Mānuka plantations for honey and oil, have grown from $100 million in 2010 husbandry and support tools to enable and natural resource base. In 2014, free stall dairy barns and biological to $187 million in 2014 and are commercialisation of Mānuka combined exports for dairy, meat and farming for fresh milk. There is continuing to grow at a compounding plantations as a viable land use, horticulture were $2 billion. potential for long-term cooperative rate of around 30% per year. including on marginal land. structures amongst regional landowners Diversifying income risks where farmers across these opportunities, particularly There is great potential to expand The next phase is to establish how are exposed to a single commodity for Māori land trusts. Mānuka honey produced in the Bay of these opportunities can be accelerated sector, reducing nitrogen discharges Plenty, particularly for Māori industry at scale. There are also several into waterways – particularly in Mānuka is of particular interest for this involvement. There is also support opportunities for new skills training Rotorua – and improving overall Action Plan. There is an increasing available from existing entities such as across all the initiatives identied economic returns in the sector have all demand across the world for high UMF the Mānuka Research Partnership, a below, and on a sub-regional scale. been identied as current priorities. grade Mānuka honey in cuisine, Primary Growth Partnership funded

Opportunity Recommended actions Lead Key Partners Estimated Timeframes Expand awareness of alternative Collate existing business cases into a standardised format and Grow Rotorua EDAs, MPI, MBIE, TPK, Landcare 2016 onwards 1 land use and investment publish on various websites and in hard copy. research, Scion, Te Tumu Paeroa opportunities: dairy goats, sheep Undertake economic impact and analyses at farm/district level for Grow Rotorua EDAs, MPI, MBIE, TPK, Landcare 2016 onwards 1 milking, Mānuka plantations for all ve opportunities identied. Research, Scion, Te Tumu Paeroa honey and oil, free stall dairy barns and biological farming for Identify options for equity/investment funds to provide working Grow Rotorua EDAs, NZTE 2015-2017 fresh milk capital and create Memorandums of Understanding with investors. Realise the benets from existing programmes/funds for support at EDAs Industry, MPI, NZTE, MBIE 2015 onwards early stages of development. Identify Mānuka strains suitable Extension of the ndings from High Performance Mānuka Plantation Industry Groups MPI, Scion, PFR, Landcare Research 2015 onwards for expanding BOP industry trials to expand the region’s Mānuka estate. iwi, landowners, BOPRC, DOC, TPK Establish Mānuka plantations with a goal of 500ha per year for 10 Landowners MPI, industry groups, BOPRC, 2015 onwards years. Landcare Research, Scion, iwi, TPK Develop a collaborative approach on Mānuka-based agribusiness, to Scion Landcare Research, BOPRC, iwi, 6 months – Delivery provide relevant information and advice to landowners, including PFR, Industry (eg. National ongoing mapping of marginal land that would be suitable for Mānuka Beekeepers Association), MPI, TPK, establishment. DOC, NZTE

1. Subject to further development

6 AQUACULTURE

Although the aquaculture sector is heating, and the University of Waikato’s achieving the national goal for Commercial trout farming (including currently relatively small in the Bay of Coastal Marine Field Station based in aquaculture to become a $1 billion sector. land-based freshwater and sea cages) Plenty, there is signicant potential to Tauranga. There is also a signicant is a high-value opportunity for the grow the industry, which will have both Māori asset base and wider existing The harbour development is a wider Bay of Plenty region, including economic and social benets. Regional infrastructure to support development. long-standing and core strategic initiative the Māori economy. This opportunity and national strategies are already in for Whakatōhea iwi. The objectives of would require a change in the place to support this. The Ōpōtiki sea farm and harbour the Pathway to Work and associated legislative environment to allow the development, commercial trout farming initiatives will maximise employment commercial farming and sale of trout. The Bay of Plenty has a number of and associated biodiversity opportunities for Whakatōhea and local Relevant legislation includes the regional advantages that will support opportunities are cornerstone projects people. The harbour development is also Customs and Excise Act 1996, growth in aquaculture, such as in the Bay of Connections Regional a core infrastructure development which Conservation Act 1987 and Fisheries abundant water space, a high number Aquaculture Strategy, which has a will provide the opportunity for other Act 1996. of sunshine hours per year, nutrient-rich target of $250 million in sales by marine users and activities such as waters, geothermal resources for water 2025. This in turn will contribute to tourism and shing.

Opportunity Recommended actions Lead Key Partners Estimated Timeframes Ōpōtiki sea farm and Decision to invest in the validation of the sea farm and harbour development. MBIE and MPI Treasury October 2015 harbour development Meet funding conditions, including: conrmation of harbour cost, ownership, Eastern Sea Farms WMTB, BOPRC, ODC, WMOL, 2015-2017 RMA and other consents, viability, Pathway to Work, sea farm viability, provision Ltd private developers, utilities, Toi of supporting infrastructure. EDA, Baytrust, MPI, MBIE, NZTE, Treasury Capital raising for sea farm and processing investments. Investment in harbour construction (should it prove to be feasible).1. Commercial trout Investigate the opportunities and risks of allowing the commercial farming and MPI 2015 farming sale of trout; and what would be required to achieve a regulatory change if it was decided to proceed. Ensure resource consent process is clear for implementation. BOPRC District Councils Determine capacity of current operations to supply seed stock, e.g. eggs, ngerlings. RAO Industry, DOC, MPI 2015-2016 Develop technical/how-to guide for commercial farming such as how to access capital equipment, brood stock and science expertise. Develop economic/benets picture for example jobs, value add, factories, transport needs. Identify locations for potential trout farming such as land-based, fresh water and sea-based. 1. Subject to further development

7 EDUCATION & SKILLS

Overall, 18 year-olds in the Bay of The Bay of Plenty Tertiary Intentions industries will, in most cases, create and there is a need for improved Plenty are slightly more likely to have Strategy (TIS) 2014-2019, which was increased demand for labour, coordination and advocacy for local an NCEA Level 2 qualication than 18 developed through a highly particularly skilled labour. With and regional needs. Improving year-olds nationally. At the same time, consultative process, establishes clear signicant future workforce potential educational outcomes needs a ‘whole there is a high proportion of youth not priorities for improving the quality and comprising young Māori, it will be of system’ approach, requiring strong in employment, education or training in relevance of post-secondary education, important to focus on increasing regional leadership and interagency the Eastern Bay, compared to the with a focus on meeting current and education participation and attainment collaboration, with industry involvement national rate. future labour market needs. There are levels for young Māori in particular. in partnership with the education also several examples of best practice sector. The region’s collaborative tertiary initiatives to improve youth education This will involve aligning the education environment and strengthening in the region. system with the social and economic relationships between industry, schools, goals of local communities within the tertiary organisations and communities In developing this Action Plan, region. This is a key area of focus for a provides a solid platform for education stakeholders recognise that forecast multitude of local, regional and and skills development. growth across the region’s key government agencies/organisations,

Opportunity Recommended actions Lead Key Partners Estimated Timeframes Enhance regionally-relevant Establish an education leadership and advocacy group to implement BOP TIS Reference Iwi education leaders, education 12 months tertiary education provision, the BOP TIS. Improve post-secondary education and research Group providers, Local Govt, EDAs including education pathways outcomes, and oversee the development of a regional youth strategy. Development of youth/rangatahi The BOP education leadership and advocacy group to develop a BOP TIS Reference Central Govt (MOE, MBIE, TPK, 12-15 months education and skills strategy brief for, and oversee development of, a Bay-wide youth/rangatahi Group MSD, DHBs), Local Govt, HMO, education and skills strategy, focused on the needs of the region’s education providers young Māori. Engaged Mokopuna providing Develop partnerships between industry and iwi through secondary Ministry of NZKG, NZ Avocado, RAO, 12-24 months future workforce for growing schools, including initiatives such as internships, experience days, Education Priority One/Instep, Toi EDA, MOE regional industries exchanges and scholarships. (Horticulture/Aquaculture) Develop contextualised learning resources for schools based on regional industry. Develop schools of excellence at appropriate locations to be identied. Financial support for relief teacher time. Support for Mokopuna future workforce programmes. Develop teachers’ understanding Undertake a programme of teachers’ experience days. Ministry of NZKG, NZ Avocado, Aquaculture Ongoing of local industry Education Industry, Priority One/Instep, Toi Develop a resource that is updated regularly to keep teachers (Horticulture/Primary Industries) EDA, MOE up-to-date with industry developments, information, facts, gures and innovations.

8 FORESTRY & WOOD PRODUCTS

The Central North Island, which Potential revenue growth from the within the region, combined with strong opportunities, develop suitable includes the Bay of Plenty, is New forestry/wood sector is estimated at $6 projected demand growth, particularly products, production systems, applied Zealand’s centre for forestry and billion annually, which equates to 10% from Asia, India, Japan and Korea, the technology and R&D. related processing. The combination of of the government’s economic growth Bay of Plenty has the potential to the region’s natural resources, agenda target. The signicant majority compete internationally in processed It will also require working closely with emerging technologies, established of this increase will be from exports, as wood product markets. iwi in order to activate the signicant support infrastructure (including clusters the domestic market is limited by scale Māori economy, in particular, of highly-developed mechanical and application. Current log exports Growth will largely depend on facilitating the productive use of Māori engineering), support services, are predominantly grade A and K, improving supply chain efciencies to land assets, and involvement in research capabilities, and the which lend themselves to engineered market, with opportunities identied at downstream processing and markets. increasing relevance of Māori as land wood products. most segments of the value chain. and forest owners, present a unique set Achieving scale will require industry in of opportunities to stimulate the With signicant recent processing the region to work collaboratively, in industry’s future growth. capability investment by operators order to identify export market

Opportunity Recommended actions Lead Key Partners Estimated Timeframes Improve market access for Develop strong on-shore capability through annual conference on Grow Rotorua FWAG, MPI, MBIE, NZTE 6-12 months processed wood products engineered timber and VIP visits. Update design/engineering standards for engineered wood products. FWAG/Scion MBIE, MPI, BRANZ 3 months Resource a NZ engineered wood programme centred at Scion Innovation Scion MBIE , MPI, NZTE, MFAT 2016 onwards1. Park by establishing a network of capability incorporating relevant agencies. Investigate provision of market R&D funds for emerging technology markets. Grow Rotorua MPI, NZTE, MBIE 6-12 months Partner with NZTE Capital Team to encourage investment ow from FDI. EDAs FWAG, NZTE 6-12 months Identify and address existing barriers to export market development. FWAG MPI, MFAT, NZTE 6-12 months Afforestation Support Toitu te Waonui afforestation initiative including assisting Māori Toitu te Waonui MPI, FOMA, iwi, Māori land 6-24 months 1. entities in investigation of alternative land use; facilitating processes for large holding entities with forestry scale land aggregation; considering afforestation grants; funding support for interests, Scion, FWAG commercial preparation work (e.g. developing of investment prospectus). Investment in development of indigenous species plantations for high-value, Scion MPI, Central North Island iwi, 6-24 months 1. commercial rotations (eg kauri veneers). Tuhoe 1. Subject to further development

9 GEOTHERMAL

Geothermal energy is one of the largest and food processing, agriculture, leverage the opportunities for growth. This Action Plan aligns with a national sectors in the wider Bay of Plenty aquaculture, tourism, balneology How best to utilise this resource and geoheat strategy being developed by region and with careful management (medical bathing), and commercial and attract large-scale industries to the the New Zealand Geothermal has signicant capacity for growth in domestic heating. region will be determined by Association, NZ geothermal research some areas, in addition to its existing partnering with international expertise programmes, the potential development role in electricity generation. Using geothermal energy provides and using their market access. of a Geothermal Regional Research nancial benets, and also reinforces Institute, and the Bay of Connections In recent years, opportunities to use New Zealand’s ‘clean, green’ brand, In recent years, Māori have built their Energy Strategy. geothermal resources as a source of as it is a low-carbon, renewable kaitiakitanga role in the intergenerational thermal energy have been identied for energy. The purpose of developing this development and sustainable use of a wide range of direct and cascading sector is to increase the speed and New Zealand’s geothermal resources, uses. These include industrial timber capability of our region to best and it is important this is recognised.

Opportunity Recommended actions Lead Key Partners Estimated Timeframes Business investment targets Identify and prioritise 10 geothermal-symbiotic industries, with 5 BOC Energy Sector MBIE, Industry co-funding 12 months companies (50 in total) targeted for investment and action plan developed. Group Document business model for distribution and attract businesses to BOC Energy Sector 3 months geothermal use, eg. the ‘Kissing Frogs Model’. Group Increase Māori knowledge of Develop Geothermal 101 (Start to Steam), including governance training BOC Energy Sector MBIE, TPK, HMO 9-12 months direct use opportunities for Māori trusts. Group Mineral extraction and Research commercial feasibility of recovering products from geothermal GNS Science MBIE 2016-2018 product recovery from brines and other elements, including economics of plant design and geothermal uids and gases integration. Develop report on the top 10 targets. Develop and operate NZ centre for direct use research and GNS Science MBIE, University of Auckland, 2016-2019 communication. Industry, Iwi, International Geothermal Assoc, research agencies

10 HORTICULTURE

The Bay of Plenty’s horticulture sector is 2015 harvest being well in advance of land for kiwifruit. There is strong industry and requires government well-established, contributing just over pre-Psa levels. kiwifruit industry backing to develop a support. 3% of the wider region’s GDP. Kiwifruit Māori governance structure to address represents the largest sub-sector at Zespri’s strategy is to increase industry key issues such as land use, water, Water is considered a major constraint approximately two-thirds of this sector’s revenue to $3 billion by 2025, with education and skills. This approach will for the sector. In the Eastern Bay, GDP. Avocados are the next largest current export revenue sitting at close to also be considered by the avocado irrigation schemes will be required to sub-level sector by value, representing $1 billion. This Action Plan will industry. assist in unlocking in excess of approximately 10%. contribute substantially towards this goal. 1,000ha of land, most of which is in Education and skills is a signicant Māori ownership. In the Western Bay, Kiwifruit is well into recovery following Workshops held in the development of area of concern for the horticulture the tension between water to service the serious outbreak of the vine-killing this Action Plan highlighted a number sector and already there are a number urban growth at the expense of Psa virus in 2010. The new, more of hurdles and opportunities for the of initiatives underway, including a horticultural productivity is an area of Psa-tolerant gold varieties are highly horticulture sector, including the horticulture trades academy at Katikati considerable concern. productive with 123 million trays in the immediate priority of unlocking Māori College. This is being supported by

Opportunity Recommended actions Lead Key Partners Estimated Timeframes

Unlocking Māori land for Promote kiwifruit as an opportunity for iwi/trusts and develop He Mauri Ohooho Te Awanui Huka Pak, Māori trusts, 12-24 months1. horticulture assessment tools to identify suitable land to increase productivity. Tuhono Whenua, Kiwifruit Māori Grower Council (to be established), Zespri, NZKG, Toi EDA, FOMA, TPK, HMO kiwifruit expansion Undertake a strategic water resource assessment and validate To be determined Industry, Omaio hapu, TPK, BOPRC, 12-24 months1. development opportunities for increasing kiwifruit production in HMO, Toi EDA, MPI, ODC, MFE the area. Te Kaha kiwifruit expansion Undertake a strategic water resource assessment and validate To be determined Industry, iwi, Te Kaha growers, TPK, 18-24 months1. development opportunities for increasing kiwifruit production in BOPRC, HMO, Toi EDA, MPI, ODC, Te the area. Tumu Paeroa Increasing productivity of Māori Develop a programme focused on management of investments, Te Awanui Huka Zespri, PFR, MOE, MSD, MBIE, MPI, 12-24 months land through trustee up-skilling nancial literacy, understanding industry reports, understanding Pak TPK marketing and opportunities, orcharding technical attributes, capability, business and innovation planning. Continues overleaf

11 Opportunity Recommended actions Lead Key Partners Estimated Timeframes Development of Māori Develop concept, process and model including pastoral care Kiwifruit Māori Te Awanui Huka Pak, Māori Trusts, 12 months1. internships and long-term aspects, selection criteria and promotion to increase Māori Grower Council Tuhono Whenua, Zespri, selected training programmes employment in the industry. post-harvest operators, BOP Tertiary Partnership, Toi EDA, FOMA, MOE, MSD, MBIE, MPI, TPK Industry partnership between Establish a programme for each iwi group/area incorporating Kiwifruit Māori Te Awanui Huka Pak, NZKG, MSD, Toi 12 months iwi and employers to develop candidate selection, pastoral care support, pre-employment and Grower Council EDA full-time positions – target 180 skill training. Provide support for rst 6 months or until worker workers established in permanent role. Develop training and Purchase green and gold orchard and develop programmes for Kiwifruit Māori Te Awanui Huka Pak, Tuhono Whenua, 3 months demonstration orchard for induction and up-skilling the local workforce. Grower Council FOMA Māori orchardists, trustees and workforce training

Recognise talented Māori Celebrate success of talented Māori through a Māori Young NZ Kiwifruit Priority One/Instep,Toi EDA, Ahu 12 months growers in the community Grower of the Year Competition. Growers Whenua Awards, MPI, TPK Increase labour resources Increase auditing of labour conditions. Labour contractors to NZ Kiwifruit Master Contractors Association, MOE, 12- 24 months through improving the perception become members of the Master Contractors Association. Growers MSD, MBIE, MPI, TPK of employment in the horticulture industry Provide training support for Te Run programme selecting and supporting candidates with Te Whānau A BOP Polytechnic, NZKG, MOE, MSD, 12 months1. Kaha and East Cape residents training programmes delivered by BOP Polytechnic. Apanui Fruitgrowers MBIE, MPI, TPK 1. Subject to further development Note: Two actions specically relating to education in the Horticulture sector, are contained within the Education Skills section on page 8.

12 MAORI LAND UTILISATION

Development of the Māori economy in $120 to $320 million Māori on the wider Bay of Plenty region. The The region provides the perfect the Bay of Plenty is fundamental to contribution to the regional economy. value and potential of the Māori economy environment to test new approaches to achieving region-wide growth. The is recognised across a number of address Māori land utilisation and Māori economy contributes $1.2 billion He Mauri Ohooho developed New industries within the Bay of Connections support the development of Māori (11%) of the region’s annual GDP. This Zealand’s rst regionally coordinated framework, including the forestry, leaders, management and youth is estimated to grow 10-30% over the Māori Economic Development Strategy energy, aquaculture, freight logistics, and capability. next 10 years, realising an additional with the Bay of Connections, focusing sport and recreation sector strategies.

Opportunity Recommended actions Lead Key Partners Estimated Timeframes

To build a Māori land eco-system Appropriately resource the coordination capacity required to Māori Advisory Group, Priority One, BOPRC, TPK, MBIE, MPI 3 years to support optimisation implement this action plan. HMO Implementation Team Establish and maintain a stocktake of Māori land utilisation HMO Implementation Iwi, Te Tumu Paeroa & Māori trusts, 3 months initiatives both nationally and within the region. Team MPI, TPK, MBIE, Statistics NZ, DairyNZ, Beef + Lamb NZ, FOMA, CRIs Enable knowledge transfer that effectively provides updates HMO Implementation FOMA, MPI, TPK, MBIE, Callaghan Over 3 years on this action plan, shares learnings, showcases success and Team Innovation, NZTE, EDAs, CRIs, draws new ideas into the region. DairyNZ, Beef + Lamb NZ, corporate

sponsors Match existing government co-investment programmes with HMO Implementation MPI, TPK, MBIE, NZTE, TPK, Callaghan Ongoing1. Māori land optimisation and downstream value chain Team Innovation and other regional agencies opportunities. Develop a land-use optimisation toolkit to assist Māori Trusts HMO Implementation Te Tumu Paeroa, Māori trusts & Iwi, Over 3 years and landowners. Team MPI, TPK, MBIE, Callaghan Innovation, CRIs, DairyNZ, Beef + Lamb NZ Māori Land Cluster Project – Engage and support ve land cluster projects that seek to Māori Advisory Group HMO & Māori trusts, MPI, TPK, MBIE, 12-24 months1. engage and support Māori land fast-track optimisation and innovation; one cluster for each CRIs, DairyNZ, Beef + Lamb NZ optimisation at enterprise level sub-region. Continues overleaf

13 Opportunity Recommended actions Lead Key Partners Estimated Timeframes Undertake sector benchmarking Establish industry partnerships, undertake benchmarking of HMO Implementation MPI, TPK, MBIE, DairyNZ, Beef + Lamb 12-24 months 1. and understand potential of Māori Trusts, develop and implement performance Team, Māori trusts NZ Māori land optimisation improvement programmes. Build Māori governance and Draw on successful governance and competency diagnostics HMO Implementation Māori trusts, FOMA, Te Tumu Paeroa & 2015-2018 operational capacity programmes and facilitate t for purpose action plans to increase Team Iwi, MPI, TPK, MBIE, CRIs, DairyNZ, Māori governance and operational capacity and capability. Beef + Lamb NZ Lifting performance of Engage key stakeholders, complete an inventory of HMO Implementation Māori trusts, FOMA, Te Tumu Paeroa & 12-24 months 1. underutilised Māori land underutilised land, identify trusts and options, and support Team Iwi, MPI, TPK, MBIE, CRIs, DairyNZ, landowners to develop a pathway to improved productivity. Beef + Lamb NZ Māori youth skills capability Establish a greater uptake by Māori youth in skills and HMO Implementation MOE, MSD, TPK, MBIE, MPI 12-24 months 1. development training that aligns to employment opportunities Team through youth incubator, scholarships, internships, youth ambassador, and integration into existing sector initiatives. 1. Subject to further development

14 VISITOR ECONOMY

The wider Bay of Plenty includes some Tourism Organisations have set targets drive signicant further value across barriers regarding quality access to the of New Zealand’s most well-established of doubling the value of their visitor the region. Two segments of specic region that need to be addressed. tourism destinations with a diverse industries to $1 billion each. With interest to the wider region are golf range of offerings for both domestic Taupo included, this could become a tourism and cycling. The region has Māori are key participants in realising and international visitors. This includes $2.5 billion regional sector. several cycleways as part of Nga the full potential of the regional visitor Rotorua’s geothermal and spa Collaborative marketing efforts are Haerenga - The New Zealand Cycle economy, whether as landowners in attractions, Taupo’s outdoor events and coordinated through the Explore Central Trail and also several ‘marquee’ and strategic locations, cultural history or as recreation areas, Tauranga’s services North Island network and individual New Zealand Experience golf investors in the industry. for cruise ship visitors, White Island in tourism organisations undertake their courses. the Eastern Bay, and a strong Māori own marketing programmes through Given the abundant natural resources, cultural offering throughout the region. public/private partnerships. High-quality access to the region is activities and support structures across critical for growth and is primarily by the region, there is also an opportunity Tourism has the potential to grow Tourism New Zealand has identied road for domestic visitors and by a mix to lead New Zealand in identifying and signicantly across the region and both various special interest tourism of road and air for international trialling alternative ageing and the Tauranga and Rotorua Regional segments that have the potential to visitors. There are currently signicant healthcare tourism programmes.

Opportunity Recommended actions Lead Key Partners Estimated Timeframes

Develop collaborative regional Establish framework for RTOs, Māori RTOs and EDAs to determine how BOC RTOs, MBIE, ECNI, iwi, Māori 6-12 months tourism mechanisms to support strategies can be enhanced through closer collaboration and what RTOs, EDAs growth of visitor economy to value a regional tourism initiative would deliver. $2.5b by 2030 Cycling (special interest Explore options to accelerate strategic cycle trail development. EDAs EDAs, RTOs, Cycle Trail NZ, MBIE, 6-12 months 1. tourism) DOC, Trails Trusts Collaborate across regional entities to create world-class multi day rides linking districts where possible. Work with Cycle Trail NZ to get proposed cycle trails onto the Great Rides list. Bay of Plenty wellness strategy Establish multi-disciplinary team to develop strategic options and Grow Rotorua RTOs, DHB, MOH, MBIE, MSD, 12 months programmes to be trialled in target sub-regions and then rolled out QE Health, Māori health groups across the region. Develop better business case for sub-region wellness programmes. Grow Rotorua MOH, Treasury, EDAs, RTOs, MBIE 12-24 months 1. Subject to further development

15 WATER

Access to water underpins growth from forestry to dairy, and efforts to result, water quality is declining in legislative requirements, data gaps in opportunities across most of the key improve the productivity of Māori- some water bodies. The region is also the understanding of the fresh water industries in the wider Bay of Plenty. owned land. seeing an increase in the intensication resource, and infrastructure constraints Fresh water also sustains life and is of land use. This is particularly are also driving the need for a vital for the health of people and the The region has 10 major rivers and 12 signicant in the Western Bay, where collaborative regional approach to lifeblood of the natural environment. iconic lakes in the Rotorua catchment, maintaining productive land is water allocation and use. There has For Māori, fresh water is a taonga three major hydro dams and ve major competing with urban growth. been signicant investment in (treasure) and mauri (life principle). river and drainage schemes. The Bay improving science and data to better Demand for fresh water is projected to of Plenty’s water quality is considered There are also issues around water understand sustainable water increase strongly in the region due to to be good, based on national rights and management, with management, and more investment an increase in irrigated primary sector standards, but fresh water resources increasing co-governance mechanisms could contribute to realising the land, population growth, conversions are already under pressure and as a as iwi settle with the Crown. Increasing opportunities in this region.

Opportunity Recommended actions Lead Key Partners Estimated Timeframes Resource data - soil Review and update NZ Land Use Data to enable landowners to validate BOPRC Landcare Research, MPI, MFE 6-12 months1. development opportunities including mapping the current state potential against future land use types. Undertake precision soil mapping of key regional areas to enable existing Agrioptics landowners to increase production within sustainable limits. Resource data - water Develop and publish a Water Data Strategy for the region to enable landowners BOPRC Landcare Research, MPI, MFE 6-12 months1. to identify and implement investment plans.

Drive efcient use of water allocation by implementing smart water programme. BOPRC Irrigation NZ, MPI 2015-2020 Water bottling export Work with existing industry players (Otakiri Water, Antipodes Water and Living Whakatāne District BOPRC, Transit, NZTE, MPI 12 months industry Water) to understand industry growth potential and key constraints. Council Rangitaiki Plains Irrigation Undertake strategic assessment and validation of development opportunities for BOPRC Toi EDA, WDC, kiwifruit 12-18 months1. increasing irrigation in the Rangitaiki Plains. industry, MPI, TPK Community Undertake strategic assessment and validation of development opportunities for BOPRC Toi EDA, kiwifruit industry, 18-36 months1. Water Supply increasing Raukokore Community Water Supply. iwi, TPK, MPI, ODC, Te Tumu Paeroa, MPI, TPK Centre of Excellence – Key stakeholders and government identify and agree on how best to initiate and Grow Rotorua & Regional funders, TALT, TARIT, 18-36 months Rotorua accelerate development of the Freshwater Centre as a key to enabling RLC Scion, Universities, Waiariki ‘infrastructure’ for wider land use development and change to occur. Polytech, NIWA Key stakeholders pursue co-location of appropriate activities (e.g. laboratory testing and eld station) as a rst step. 1. Subject to further development

16 Acronyms

BOC Bay of Connections MBIE Ministry for Business, Innovation and Employment RLC Rotorua Lakes Council BOPRC Bay of Plenty Regional Council MFE Ministry for the Environment RTOs Regional Tourism Organisations

CRIs Crown Research Institutes MOE Ministry of Education TALT Te Arawa Lakes Trust

DHB District Health Board MOH Ministry of Health TARIT Te Arawa River Iwi Trust

DOC Department of Conservation MPI Ministry for Primary Industries TIS Tertiary Intentions Strategy/BOP Tertiary Intentions Strategy

ECNI Explore Central North Island MSD Ministry of Social Development TLAs Territorial Local Authorities

EDAs Economic Development Agencies NIWA National Institute of Water and Atmospheric Research TPK Te Puni Kōkiri

ESL Eastern Seafarms Limited NZKG NZ Kiwifruit Growers WDC Whakatāne District Council

FLAG Freight Logistics Action Group (Bay of Connections) NZP&M NZ Petroleum and Minerals WMOL Whakatōhea Mussels Ōpōtiki Limited

FOMA Foundation of Māori Authorities NZTA NZ Transport Association WMTB Whakatōhea Māori Trust Board FWAG Forestry and Wood Action Group (Bay of Connections) NZTE New Zealand Trade and Enterprise WPMA Wood Processors and Manufacturers Association

GNS GNS Science ODC Ōpōtiki District Council

HMO He Mauri Ohooho (Bay of Connections) PFR Plant and Food Research

17 OCTOBER 2015 WWW.BAYOFCONNECTIONS.COM