Chief Executive Officer Visit Candidate Brief Introduction

Visit Jersey was established in 2014 to replace Jersey Tourism, the government department, as an independent and more dynamic body responsible for the promotion of tourism to and in Jersey, reversing the decline that was taking place.

Visit Jersey’s ambitious vision is to attract 1m visitors generating £500m spend by 2030. Visit Jersey’s first Chief Executive (CEO) will be retiring in the summer of 2020 and the Board is now seeking his replacement to build on the outstanding groundwork and success of the first five years of Visit Jersey’s work. Visit Jersey’s Mission

Our role is to promote tourism to and within Jersey in an innovative, economic and efficient way, delivering on our vision of a vibrant and sustainable tourism industry.

Visit Jersey has a strong foundation with a motivated and passionate team and the support of the Minister for Economic Development, Tourism Sport and Culture (EDTSC). However, the 2030 ambition is bold and is predicated on Visit Jersey delivering ever-more effective marketing campaigns, sustainable access to the island and dynamic partnerships with stakeholders and trade partners so as to develop the products and market penetration to attract new audiences as well as to nurture repeat visitors. Annual change in the number of staying leisure visits Total visitors by markets

600,000 292,000

438,000 418,000 415,000

347,000 356,000 330,000 326,000 338,000

45,200 20,600 18,500 15,200 5,800 4,700

2012 2013 2014 2015 2016 2017 2018 2020 2030 UK France Guernsey Germany Ireland Netherlands All others

About Jersey

Jersey is one of the Channel Islands situated in the English Channel some 19 miles from the French mainland and 100 miles from the south coast of Britain. It is world famous for its agricultural products (dairy and potatoes) and is well known as a reputable and well-regulated financial centre. Jersey is independently governed with its own comprising 49 elected politicians.

Tourism accounts for approximately 8% of the Jersey economy; it also provides many other benefits to the local community beyond its economic contribution. These benefits include availability of numerous air links across the UK mainland, a number of regular services to Europe and sea links with Poole and St Malo. Tourism also supports many cultural attractions such as the world famous established by Gerald Durrell.

Relationship between Visit Jersey and Role Specification the Minister for Economic Development The Board is seeking to recruit the CEO’s replacement A key objective of Government is to create a sustainable, with a view to him or her joining Visit Jersey in July 2020 vibrant economy and skilled workforce for the future. for a period of five years. Candidates may already be They are the principal funder of Visit Jersey and provided resident in Jersey or live elsewhere. a grant of £4.9 million in 2019 to support the mission of Visit Jersey, subject to comprehensive performance targets and governance. Visit Jersey maintains a close working Principal Accountabilities relationship with the Department for Economic Development, Tourism, Sport & Culture (EDTSC) and provides regular The CEO reports directly to Visit Jersey’s Board of updates to the Minister and his colleagues. independent directors and advises the Minister for Economic Development, Tourism Sport and Culture and government on The Jersey Appointments Commission will supervise the all aspects of the development, value and impact of tourism. appointment of this role.

Key Accountabilities

■ To further develop and implement the Visit Jersey ■ To ensure the Chair and Board are kept informed Business Plan to ensure Jersey is a compelling of developments on initiatives contained within the destination of choice for visitors from existing and Jersey Destination Plan and annual Business Plans new markets worldwide and recommend courses of action to ensure successful delivery ■ To ensure that Visit Jersey’s organisational structure, staff, agencies and operational systems are dynamic and ■ To develop, leverage and maintain industry contacts effective in delivering positive and measurable results to maximise effective market and product developments and identify strategies to ensure the interests of Jersey’s ■ To monitor the performance of Visit Jersey to ensure visitor economy are both safeguarded and vigorously it is meeting its strategic objectives, provide supporting promoted information to demonstrate achievements and adapt plans as and when required/beneficial in the light ■ Maintain up to date market intelligence about tourism of experience, market shifts and global events and other developments locally and further afield which may affect Jersey’s visitor economy – positively ■ To ensure that corporate governance requirements and negatively – and develop strategies in response are met and that Visit Jersey is financially and legislatively compliant ■ Act as Jersey’s lead ambassador for tourism on-island and further afield ■ Responsibility for Visit Jersey’s accounting function and all financial planning and reporting

■ To lead, motivate, empower and resource the Visit Jersey executive team to ensure they are appropriately qualified and supported with effective monitoring and development

Key Experience Key Personal Qualities

■ A proven creative marketeer with broad experience and ■ A dynamic, credible and inspiring leader who can quickly a demonstrable flair for success earn respect as the leading ambassador and catalyst for the continued growth of Jersey’s tourism sector ■ Evidence of the successful development, implementation and evaluation of a dynamic strategic plan within the travel ■ A clear communicator, with experience working with the and tourism industry. This could be for a destination/s but media, and a good listener experience in the private sector (a tour operator, airline or ■ An inspiring and engaging team leader with a flair for OTA for example) is a distinct advantage innovation ■ A broad range of contacts amongst diverse travel networks ■ A robust character with the resilience and necessary in the UK and overseas is an advantage diplomatic skills to be able to work in a high profile role ■ Evidence of reporting to and successfully working as a and to deal with evolving island politics director and reporting to a board of independent directors ■ The ability to fit in quickly in a thriving and vibrant island ■ Evidence of leveraging public and private sector community partnerships ■ An understanding of the broader values and benefits ■ A proven track record in and passion for actively of tourism to destinations and the accountability of developing a small but dynamic team. The Visit Jersey a publically-funded body team numbers 16 (including some part-time roles)

■ Evidence of and commitment to exemplary corporate Qualifications governance Educated to degree level (not necessarily in marketing ■ Evidence of monetising destination marketing is an or tourism but preferred). advantage Visit Jersey Limited Organisation Chart

Chief Executive Ocer

Executive Assistance to CEO Head of Corporate Services Part Time (PT)

Book Keeper PT

Analytics & Evaluation Executive

Head of Marketing Head of Product Head of Trade UK Based

PR Executive Digital Marketing Campaign Product Executive Product Executive Product Executive PT Executive Manager Executive Accommodation Experiences Events

PR Executive PT

Living and Working in Jersey

The post of CEO of Visit Jersey is open to residents of Jersey Candidates should be aware that accommodation is not and non-residents alike. For candidates who do not currently provided – for the successful candidate who is currently reside in Jersey, it is important to consider the wonderful living off-island, advice will be given. In the event that appeal of life on our small island and, at the same time, the the successful candidate does not hold Jersey Housing realities of holding a senior and highly visible role with a Qualifications a special licence can be obtained which give significant level of local interest. the candidate housing qualifications for the period of his or her employment, including the right to purchase or lease Jersey is the largest of the Channel Islands with just 45 property in Jersey. (beautiful) square miles of great natural beauty from its spectacular coastline and world-class beaches to its verdant interior and rich heritage. Online resources As in any senior role in the tourism industry, this is not a ■ Visit Jersey ‘9 to 5’ role but there is an enviable work-life balance to be experienced in Jersey which is hugely attractive. You can ■ Visit Jersey Business go from office to beach or bike ride within minutes and the ■ Locate Jersey leisure activities, restaurants, attractions and events which ■ Department of Economic Development, Tourism, are so appealing to our visitors are equally available to those Sport & Culture who live on the island.

The successful candidate can expect:-

■ a competitive salary (with 20% tax rate) ■ performance-related bonus ■ private healthcare ■ 10% pension contribution (cash) ■ relocation package ■ 28 days annual leave

Kristina Wallen Group Managing Director, HARP Wallen Global Executive Recruitment & Search

E: [email protected] T: +44 (0) 20 7112 9055