IN THIS ISSUE: BIRTH DATES: PG 03 | Release subject to state agency discretion NEW PUBLISHERS: PG 04 | CNHI puts new management in place HYBRID DAILY: PG 7 | thriving after e-changes Official Publication of the Oklahoma Press Association Vol. 81, No. 10 • 12 Pages • October 2010

Download The Oklahoma Publisher in PDF format at www.OkPress.com/the-oklahoma-publisher 2 NNA recognizes Mayo’s leadership WEEKS until the Jeff Mayo was present- community involvement, ed with the 2010 Daniel we have to be the ones to General Election M. Phillips Leadership sometimes push them to do Award on Oct. 2 during the well and then call them out National Newspaper Asso- when they’re not,” he said. Newspapers ciation’s 2010 Annual Con- Mayo is a third genera- are ready to vention in Omaha, Neb. tion newspaper publisher. Mayo is associate pub- His grandparents, the late talk to you lisher/general manager/ Wheeler and Florence publisher of five Oklahoma Mayo, started the Sequoyah about print newspapers – the Sequoyah County Times in 1932. and web County Times, Vian Ten- His father, Jim Mayo, still killer News, Eastern Times holds the title of publisher advertising. Register, Eufaula Indian at the Sequoyah County Journal and McIntosh Times and his mother, County Democrat. Becky, is business manag- He is the third recipi- er. Jeff Mayo’s title at the ent of the award, which family newspaper is asso- Call your local newspaper or was established in 2007 to ciate publisher and general Oklahoma Press Service at honor Daniel Morris ‘Dan’ manager. (405) 499-0020 for help Phillips, an award-winning Mayo received a degree with your ad placement. writer, photographer and in community journal- assistant publisher of the ism from the University Oxford (Miss.) Eagle, who of Kansas in Lawrence in died in 2005 at the age of 1994 and his Juris Doc- 47. tor from the University of During his acceptance Minnesota Law School in speech, Mayo explained Jeff Mayo accepts the Daniel M. Phillips Leadership Award at the NNA Convention in Minneapolis in 1997. He how his passion for the Omaha, Neb. on Oct. 2. The award is presented to an NNA member between 23-40 then went to work for a law newspaper industry devel- years old, who is well respected in the community, is of good reputation and integrity, firm in Tulsa. In 1999, he oped. provides active leadership in the newspaper industry and is active in the state press moved to Bellevue, Wash., association and community. “It was December in the to work for T-Mobile USA, 1980s and my dad asked if but returned to Oklahoma I wanted to go with him and started talking to Mayo at Christmas time had run our job to help them and let to work at the family news- on an errand,” Mayo said. and his father. in the Sequoyah County others in our community paper in 2005. “I was probably 12 at the Mayo learned that the Times. Mayo watched as know they were in need.” In Oklahoma, he and his time.” husband and wife living in his father handed an enve- It was on that errand brother, Jack, a program Mayo and his father the school bus were having lope to the couple. in the 1980s when Mayo manager for Microsoft, drove out of town on dirt financial problems. They “Later on I realized realized the importance formed Big Basin Enter- roads, finally pulling into had planned to start build- going to the school bus of helping a community prises LLC, and purchased a driveway that led to a ing a house but fell on hard was more than just being recognize what it needed four weekly newspapers – foundation of a house and, times and moved into the there to make a donation,” to do to raise everyone’s the Vian Tenkiller News, behind that, a school bus. A school bus. Mayo said. “It was recog- standards. Eastern Times Register, woman came out of the bus That week, a story about nizing this couple as a part “Whether it is aca- the family being in need of our community… it was demics in our schools or Continued on Page 3 2 THE OKLAHOMA PUBLISHER, October 2010 START THE PRESS Boynton trustees face charges of Open Meeting Act violations Three members of what should be mentioned his consideration as municipal OPA President’s Column a five-member Boynton Town Council judge. By ROD SERFOSS were charged Oct. 5 with violating the Open meeting laws require any item Clinton Daily News Publisher Oklahoma Open Meeting Act – a mis- of business conducted during public demeanor that could impose a $500 fine meeting to be on the posted agenda. For many of us in the newspaper business it is the small things that add up to erode and a year in jail. Neimi has since declined the manager our bottom lines. Somehow it seems easier to take on the task of managing big items, like Trustee Claiborne Lang was arrested position and was ineligible for judge, printing expenses and payroll, than the so-called “nickel and dime” things, like buying Oct. 6 in Boynton; Mayor Marie Wilson according to Muskogee County District and Trustee Sheila Younger surrendered Attorney Larry Moore. ads in yearbooks or sponsoring a little league baseball team. at Muskogee County Jail on Oct. 7. Each Moore has asked the Oklahoma State We learned many years ago the importance of continually analyzing the cost of virtu- is out on $2,500 bond. Bureau of Investigation to look into a ally every item that comes up. While there are all kinds of formulas and theories on keep- The three are scheduled to appear in number of allegations against the Boyn- ing expenses in line, our evaluation of every expenditure starts by asking three simple court on Nov. 10 to face charges. ton council including Open Meeting/ questions: 1. What is the annual cost? 2. How many inches of advertising or how many The charges are related to a Sept. 27 Open Records violations, nepotism, newspapers am I going to have to sell to pay for it? 3. How hard am I willing to work to special meeting during which the three embezzlement and failure to hold a pub- pay for it? voted to appoint Bruce Neimi of Tulsa as lic election to fill the two vacant council Little items, like agreeing to donate $10 a week to a local fundraiser, can quickly town manager. The posted agenda only spots. add up. A donation of $10 a week sounds easy enough, but that is $520 per year. So the question becomes, am I willing and can I sell three one-quarter page ads or 1,040 more newspapers this year just to cover the $10 per week? And keep in mind, even with this Tulsa City Council drops accusations formula the ads and the newspapers would have to be all profit! Each year at our newspaper, we must sell a full-page ad to cover the cost of being a Ending a six month feud, the Tulsa City councilors discussed the situation indi- Council has dropped its investigation of vidually and decided to abandon the inves- member of a local civic club, more than 2,000 column inches of advertising to pay the Mayor Dewey Bartlett and his assistant tigation. But in doing so, the council may electric bill and it takes 10 classified ads a month just to pay for the basic cell phone Terry Simonson. have violated Oklahoma’s Open Meeting service so I can be on the job 24 hours a day, seven days a week. After the council received word that Act. We need to sell 200 single copies to pay for an ad in the high school year book, 114 the state’s Attorney General Office would Informal meetings or telephone conver- to fill the company truck with gas and we would have to peddle nearly 400 single copies not consider whether it should file charges sations among a majority of members of per month, per employee if we chose to pay for the $1,000 deductible on health insurance or act as special prosecutor, the council a public body that result in a decision are instead of the $2,000 we offer. decided to end the matter. forbidden by open meeting laws. Yes, we do try to be good corporate citizens. This year we sponsored a little league In March, the council accused Bartlett Westcott disagrees. baseball team, but before we agreed, we knew we had to sell 422 single copies of the and Simonson of lying about a federal “We don’t have to vote to do nothing,” grant used to rehire 35 laid-off Tulsa police he said. newspaper to cover the cost. officers. During the investigation, charges of When the weather is nice we open the doors and turn the heat and air conditioner off With the attorney general out and open meeting violations spawned a lawsuit and let Mother Nature do the job for us. If we can do that 30 times a year, we can save the city attorney’s office having already by Tulsa residents naming the council and approximately $700! That’s 1,400 single copies I don’t have to sell just to send to the recused itself, the council was left with its individual members as defendants. That electric company and the fresh air we get is a bonus. little chance of moving forward. suit, regarding an executive session, is still We understand that there are other circumstances that weigh into the decision process. Council Chairman Rick Westcott said pending. Have you ever noticed that it is always the son or daughter of a big advertiser that comes in selling popcorn for the Boy Scouts or candy for the band? That factor may make it worth the investment, but even so, we won’t do it until the three basic questions are Failure to publish notice will require new election answered. A newly revised charter passed by Elk mistake, and we’ve got to move on,” said Newspapers need to be good corporate citizens, but we also need to understand that City voters on July 27 will not be ratified Commissioner Tom Mike Johnson, who there are residual costs of doing good things. due to improper public notice prior to the chaired the meeting in Mayor Teresa Mul- Donating space in lieu of money is an option, but remember that space in our news- election being held. lican’s absence. paper has value and when you do something for free, you have set the value. Don’t ever Governor Brad Henry’s office notified One other commissioner was absent forget that free is a four-letter word. Elk City officials at the end of last month from the meeting, leaving the minimum that the election results are null and void three to vote on the matter. Those three It is important to always look for ways to cut expenses. But at the same time, we must because the city failed to publish the notice passed the resolution as an emergency. be careful not to cut the heart out of our newspaper. Learning to say “no” on the things of the special election in a local newspaper The charter revision question will be that have minimal benefits is a good place to start. as required by law. added to the April 5, 2011, municipal elec- Don’t be afraid to say no, after all, businesses all over town do it every day. And when A resolution passed calling for another tion to avoid paying an additional $2,700, you feel the need to say no, an explanation is not required. charter election at the city’s regular com- which is what the election cost earlier this Remember, we can be good citizens by doing what we do best – promoting good mission meeting on Oct. 4. year. things in our community and keeping our readers informed. “We’ve just made an administrative 3 THE OKLAHOMA PUBLISHER, October 2010 Draft school audit Judge issues birth date ruling will not be released One day after submission of written The ruling also closed legislative staff briefs and a day before oral arguments records, including personnel records, and An audit of Broken Arrow Public were scheduled to be heard, an Oklahoma state employee identification numbers. Schools is exempt from the state’s Open County judge ruled that individual state Schaad Titus, a Tulsa attorney repre- ISSN 1526-811X Records Act and will not be released. agencies must decide whether to make senting the Tulsa World, said it was disap- Official Publication of the A spokesman for the State Auditor and employee birth dates public. pointing that the court did not find that Inspector’s Office said they received a let- It is a partial victory for the Oklahoma date of birth information is an open record OKLAHOMA PRESS ter from the attorney general’s office on Public Employees Association, the union for all purposes. ASSOCIATION Sept. 17 stating that work papers are not that represents more than 10,000 state OPEA Executive Director Sterling Zear- subject to the Open Records Act until an workers. ley confirmed on the association’s website 3601 N. Lincoln Blvd. audit is released. OPEA sued the state earlier this year that the union will ask for clarification of Oklahoma City, OK 73105-5499 State Auditor and Inspector Steve Bur- to close state employee birth dates from the ruling before the Supreme Court. (405) 499-0020 • Fax (405) 499-0048 ( ) rage said the audit is not considered to have the public after The Oklahoman and Tulsa “Otherwise the state will be treating Toll-Free in Oklahoma: 888 815-2672 been released because he never signed it. Web: www.OkPress.com World made an open records request for employees differently agency to agency,” E-mail: [email protected] A second audit of Broken Arrow Public that information. The information is used said Zearley. “This clearly is not an ideal Schools has been requested by the attorney to confirm or rule out the identity of people situation. PUBLISHER general. Auditors began working on it on involved in newsworthy events. “OPEA believes the employee has a Mark Thomas Sept. 15. The Tulsa World and Oklahoman were right to be notified, object and have full [email protected] The first audit was requested by the allowed to intervene as parties to the law- due process before an agency releases this EDITOR school board in April 2009 amid allega- suit. type of information. Jennifer Gilliland tions that the district was violating the Judge Bryan Dixon ruled on Sept. 21 “OPEA will ask the Supreme Court to [email protected] competitive bidding law. that agencies must follow an attorney review the decision as we believe the rul- general’s opinion in determining if public ing may violate equal protection clause,” OPA OFFICERS employees’ birth dates should be made he said. Rod Serfoss, President Mayo receives award public. That opinion stated that a public The Tulsa World and Oklahoman also Clinton Daily News Continued from Page 1 body “must weigh the employee’s interest could appeal the decision. Indian Journal and McIntosh County Dem- of nondisclosure against the public’s inter- Rusty Ferguson, Vice President ocrat. est in disclosing the record.” The Cleveland American Jeff Mayo was elected to the Oklahoma Barb Walter, Treasurer Press Association Board of Directors in The Hennessey Clipper 2007. He has served on various commit- tees for the association, and as discussion LEGAL ADVICE Mark Thomas, Executive Vice President leader and presenter at numerous press Oklahoma City association meetings and conventions. is just one of the benefits of being a member of the Oklahoma Press Attending the convention with Mayo Association’s Legal Services Plan. Remove the worry of needing OPA DIRECTORS were his wife, Beth; father, Jim; mother, professional advice by enrolling today. For more information contact: Gloria Trotter, Past President Becky; brother, Jack; and children Mado- OKLAHOMA PRESS ASSOCIATION’S The Countywide & Sun lyn and Maddox. Jeff Shultz, The Garvin County “I would like to thank my wife, Beth,” LEGAL SERVICES PLAN News Star Mayo said. “Today we are celebrating Jeff Mayo, Sequoyah County Times our 11th anniversary. I have a feeling that 1-888-815-2672 or 405-499-0020 when we started dating in 1988, she did Jeff Funk, Enid News & Eagle not expect to end up here today.” Robby Trammell, The Oklahoman He added his thanks to other family Dayva Spitzer, Sayre Record & members, as well as Oklahoma publishers, Beckham County Democrat NNA members and the employees at his Brian Blansett, Shawnee News-Star newspapers. He urged others to encourage young people interested in community journal- SUBSCRIBE TO ism. THE OKLAHOMA PUBLISHER “We need to let them know the secret $12 PER YEAR to the fun, financial reward and sense of THE OKLAHOMA PUBLISHER (USPS 406-920) accomplishment we all get through our is published monthly for $12 per year by the work,” he said in conclusion. “We need Oklahoma Press Association, 3601 N. Lincoln to continue bringing new people into the Blvd., Oklahoma City, OK 73105-5499. Periodicals profession, especially at a time when too postage paid at Oklahoma City, OK. many people who don’t know anything POSTMASTER: Send address changes to THE about our business say community journal- OKLAHOMA PUBLISHER, 3601 N. Lincoln Blvd., ism is going to die.” Oklahoma City, OK 73105-5499. 4 THE OKLAHOMA PUBLISHER, October 2010 OPA CALENDAR OF EVENTS Complete Listing of Events at CNHI announces new publisher at www.OkPress.com Terry Connor, currently of Dalton, Ga., division manager of several of the com- FRI., OCT. 29 has been named as publisher of The Nor- pany’s holdings in Texas and Mississippi. man Transcript. After graduating from Auburn Univer- TULSA, OK Keith Blevins, chief operating officer sity in 1981, Connor began his newspaper WHEN SOLDIERS COME HOME and executive vice president of Commu- career as sports editor of the Enterprise A half-day workshop for Oklahoma journalists, sponsored by the Dart Center for Journalism nity Newspaper Holdings Inc., announced Ledger in . By 1987, he was edi- and Trauma. For more information, see the appointment. Connor also will be the tor of the Dothan Eagle in Alabama. www.okpress.com/when-soldiers-come-home. division manager of CNHI’s Great Plains In 1997, he was named publisher at THURS., NOV. 18, 1-2 PM Division, which includes all of the com- the Jackson County Floridan in Marianna, WEBINAR pany’s Oklahoma locations. Fla. GENERATING NEW REVENUE Connor is a longtime editor and pub- He later led the Americus Times Record- Mike Blinder will reveal several highly lisher of newspapers in Alabama, Florida er and Cordele Dispatch, both in Georgia. successful multimedia sales programs and Georgia. When CNHI acquired the Americus paper, (from various-sized markets) that generated “I know The Norman Transcript is an Connor joined the company. significant new revenue for client newspapers. important and vital part of the Norman Connor became publisher in Dalton in Registration $35. Late registration (after community,” Connor said. 2003 and was named a division manager Nov. 15) $45. For more information or to “I’m looking forward to continuing its in 2007. register, go to www.onlinemediacampus.com/ courses/111810/index.html role as an outstanding community news- CNHI operates 86 daily newspapers, paper.” 46 non-dailies, four television stations WED., DEC. 8, 1-2 PM Most recently, Connor, who is one of and numerous specialty publications in the WEBINAR CNHI’s senior vice presidents, was the Midwest, South and East. TERRY CONNOR GET FOUND! SEARCH ENGINE MARKETING Discover and understand how customers find your website…. And how to take simple steps to generate more traffic and revenue. Phoenix says goodbye to one publisher, hello to another Registration $35. Late registration $45. For more information or to register, go to Randy Mooney has been named pub- ness since 1979, after graduating from nix for 18 years, was named publisher for www.onlinemediacampus.com/ lisher of the . West Virginia University with a journalism the . courses/120810/index.html He replaces Larry Corvi, who accepted degree. Corvi said New Castle is just over an FEB. 3-5, 2011 a position in New Castle, Pa. The Phoe- “I view this as an easy move, because hour from his hometown in eastern Ohio. MIDWEST CITY nix and the paper in New Castle are both I already know and appreciate the paper, “I look forward to this as an opportunity OPA MID-WINTER CONVENTION owned by Community Newspaper Hold- employees and executives here,” Mooney of advancement and challenges,” Corvi The annual convention will once again be held ings Inc. (CNHI). said. “I’m comfortable with this team. I said. “It’s a great opportunity and a neat at the Sheraton & Reed Center in Midwest City. “It just really worked out very well,” know they are seasoned performers.” place. On the other hand, we’ve grown to FEB. 23, 25 & 26, 2011 Mooney said. “Larry (Corvi) was able to He plans to continue the legacy Corvi love Muskogee and Oklahoma.” OKLAHOMA CITY move closer to home and I’m able to stop leaves behind – being involved in the com- Corvi said he’s proud to have been the OKC GRIDIRON SHOW traveling and be in a community that I munity as much as possible. publisher at the Phoenix. Under his lead- Tickets can be purchased online at really love.” “I’m really glad to be here. I’m proud to ership, the Phoenix won eight Sequoyah www.okcgridiron.org, by phone at 866-966- Mooney has been based at the Phoenix follow Larry Corvi,” Mooney said. “We’ll Awards in the annual OPA Better Newspa- 1777 or at any OKC metro Party Galaxy Store. since January 2009 when he became vice be focused on involvement and partnership per Contest. For more information on upcoming events, visit the president of sales and marketing for the with the community to bring about posi- Corvi begins his new position at the website as noted in the calendar, go to the OPA website at Great Plains Division of CNHI. tive change and growth.” New Castle News on Oct. 25. www.OkPress.com or contact Member Services Director He has been in the newspaper busi- Corvi, who was publisher of the Phoe- Lisa Potts at (405) 499-0026, 1-888-815-2672 or e-mail [email protected]. New publisher at Chickasha Express-Star CELEBRATING The new publisher at The Chickasha He is a graduate of New Mexico State Mention this ad and get $10 0 Express-Star is Mike Kellogg, a 25-year University. off a new subscription to one newspaper veteran and longtime Okla- Kellogg and his wife, Gloria, will be of the following Metro services: homa resident. moving to Chickasha with their youngest METRO NEWSPAPER SERVICE Most of Kellogg’s newspaper career daughter, 13-year-old Jillian. CLASSIFIED DYNAMICS has been in Oklahoma. He was publisher He plans to spend his first weeks at SALES SPECTACULARS of the Stillwater NewsPress for 11 years The Express-Star listening to everyone METRO iNTERACTIVE AD DESIGNER before accepting a corporate position and asking lots of questions. YEARSOFMONEYMAKING ONLINE SPECIAL SECTIONS MICROSITES CREATIVE CONTENT & INNOVATION within CNHI two years ago. Kellogg also “I think any newspaper serves the worked at the Muskogee Phoenix and at public,” Kellogg said. “The Express-Star MAKE MONEY WITH METRO’S FAMILY OF CREATIVE SERVICES & RESOURCES the Niagara Falls Gazette in upstate New is part of Chickasha and we want to serve METROCREATIVECONNECTION.COM 800.223.1600 [email protected] York. them well.” 5 THE OKLAHOMA PUBLISHER, October 2010 Board approves new member at September meeting The Oklahoma Press Association and OPA/S BOARD ATTENDANCE visits has been implemented. He suggested to improve communication efforts with Oklahoma Press Service Boards of Direc- the number of times Melot can visit a members that includes two new products tors met Sept. 16, 2010, in Oklahoma OFFICERS: President Rod Serfoss, Clinton Daily newspaper not be limited. – a monthly e-mail from Thomas on a City. News; Vice President Rusty Ferguson, The Cleveland Board members reviewed a list of 33 variety of topics, and a semi-weekly one- Attendees are listed in box at right. American; Treasurer Barb Walter, The Hennessey newspapers that began uploading since its topic training sheet prepared by Potts. The President Serfoss called the meeting to Clipper last meeting. A total of 124 papers are now new materials will be available on the OPA order and asked OPA board members to DIRECTORS: Past President Gloria Trotter, The uploading, Thomas said. website and re-published in The Oklahoma review minutes of the July 29, 2010, meet- Countywide & Sun; Jeff Shultz, Garvin County News Publisher. ing. Reading of the minutes was suspended Star; Jeff Mayo, Sequoyah County Times; Jeff Funk, MEMBERSHIP DUES STRUCTURE At the end of the OPA Board Meeting, and approved as presented. Enid News & Eagle; Robby Trammell, The Oklaho- The membership dues committee met Serfoss presented Trotter with a bound Auditor Carol Oliver said the financial man; Dayva Spitzer, Sayre Record & Beckham Coun- by conference call on Sept. 3 to discuss book of Oklahoma Publisher issues printed statements of the Oklahoma Press Asso- ty Democrat; Brian Blansett, Shawnee News-Star concepts about restructuring OPA associa- during her term as OPA president. ciation, Legal Services Plan and Oklahoma GUESTS: CPA Carol Oliver tion dues, reported Ferguson, who is chair- Press Service Inc. fairly represented the man of the committee. Ferguson said the OPS BOARD MEETING OPA STAFF: Executive Vice President Mark Thomas; committee agreed that any increase should Reading of the minutes of the July 29, financial position on June 30, 2010. Oliver Member Services Director Lisa Potts; Accounting said the staff incorporated good separation be phased in over time. 2010, meeting was suspended and the min- Manager Robert Wallar; Advertising Director Sarah Thomas said all dues structures are utes were approved as presented. of duties and no process improvements Barrow; Computer Consultant Wilma Melot; Creative were required. The board acknowledged Services Director Jennifer Gilliland based on the print product, with no reflec- Barrow reviewed a report of the adver- receipt of the OPA, LSP and OPS audit for tion on the growing presence of websites tising buys for November’s election made and online ventures that also require OPA through the discounted Race for Space pro- the fiscal year ending June 30, 2010. Daniel M. Phillips Leadership Award. assistance. gram. Jari Askins for Governor purchased Thomas reviewed the OPA profit and Mayo said he appreciated the nomination A change to the dues structure would 125 inches in all participating newspapers; loss statement for the period ending Aug. and that his family will attend the NNA require changing the association by-laws Kim Holland for Insurance Commissioner 31, 2010. Dues revenue reflects the reduc- convention in Omaha in early October and require a vote of the membership. The purchased 60 inches in 24 papers; and tion of the OCAN discount from 50 percent when he receives the award. to 25 percent, Thomas said. In reviewing board noted that most states do not include Janet Barresi for Superintendent purchased the LSP financial statements, Thomas said EDUCATION COMMITTEE: The committee the dues structure in their bylaws. After 60 inches in 73 papers. Thomas said a professional services are slightly higher discussed whether to continue the annual further discussion, the board unanimously summary of statewide candidates’ adver- this year because LSP is actively defend- Summer Conference or replace it with passed a motion to propose to the member- tising buys through OPS would be sent to ing three Plan B legal actions against a single-day event. After reviewing ship a by-laws change to allow the board to the membership. member papers. information about the conference, the set association membership dues. Board members also reviewed the Did- Board members reviewed the OPA and board voted 6-3 to eliminate it. Ferguson, Thomas will write new by-laws lan- Not-Run Advertising Report for July and LSP investment reports for the period end- Shultz, Mayo, Spitzer and Blansett voted guage for the board to consider at a future August 2010 and discussed how advertis- ing Aug. 31, 2010. Treasurer Walter and yes; Walter, Trotter and Trammell voted meeting and the membership will vote ers are avoiding newspaper advertising staff are reviewing options for reinvesting no. The board also voted to hold a social during the annual business meeting in because of these problems. In July, 25 in some long term instruments to increase event of some type in summer or fall of February 2011. papers missed OPS ads totaling $5,624.18 in lost sales. In August, seven papers interest income, and also in short term CDs 2011. The motion passed by a vote of OTHER BUSINESS 8-1, with Mayo voting no. The board also missed OPS ads totaling $4,984.64 in lost with an Oklahoma bank that places news- Thomas recommended renovating reviewed the committee’s selections for sales. paper advertising. available space in the OPA building as sessions and entertainment at the 2011 During the management review, the The board considered the business soon as possible so it can be rented before membership application of The Crescent Mid-Winter Convention. board discussed an employment agreement Jan. 1, 2011. Many potential renters that for Thomas with Minnis. Serfoss said the Courier, which changed its name to The do business at the state capitol will be Logan County Courier after the applica- MARKETING COMMITTEE: The committee board was working with Minnis on adjust- reviewed the “Race for Space” political looking for space at that time. The board ments and wanted to finalize the agree- tion was submitted. Thomas said notice authorized Thomas to proceed with pursuit of the application was published in the campaign and “Newspapers Still Deliver” ment at the October meeting. Serfoss also house ad campaign. A partnership with of rental possibilities. said the board appreciated the progress Oklahoma Publisher and that no protests Board members also reviewed a plan were received. The application of The Sooner Poll is also being considered. OPS being made on the dues restructuring. Logan County Courier was unanimously would distribute Sooner Poll results on approved by the board. statewide issues in exchange for allowing Membership of The Weekly Leader OPA to ask poll questions about newspapers in Tahlequah, which was previously sus- and readership. NEWSPAPER & PUBLICATION BINDING pended due to non-payment of member- The board discussed OPA computer Before you have your next issue bound, give us a call. We offer exceptional quality, ship dues for the 2009-10 year, was ter- consultant Wilma Melot’s efforts to get competitive pricing and fast turnaround times. With three generations of experi- ence, we have the knowledge and skill to get your job done. Other services minated. more newspapers to upload their issues include Bible binding and restoration, embossing and much more. Activity reports of OPA committees to Arcasearch, as well as her travels and included: newspaper visits. Melot said the majority of her visits are either a technology crisis ACE BOOKBINDING CO. AWARDS COMMITTEE: The board congrat- or a planned conversion to new hardware 825 N. Classen Blvd., Oklahoma City, OK 73106 ulated Jeff Mayo on his selection as recipient or software. Thomas said a new report- (405) 525-8888 or Toll-Free at 1-800-525-8896 of the National Newspaper Association’s ing system to better track Melot’s weekly E-mail: [email protected] • www.AceBookBinding.com 6 THE OKLAHOMA PUBLISHER, October 2010 THE OGE PHOTO CONTEST

Landon Sechrist rounds the second barrel in the barrel racing event at Kid Night. Photo by DONALD COOPER, The Carnegie Herald, Published Aug. 4, 2010

AUGUST 2010 DAILY WINNER: JEFF BARRON, Weatherford Daily News

AUGUST 2010 WEEKLY WINNER:

An officer attempts to keep a young child at bay as a joint task force of the Weatherford DONALD COOPER, The Carnegie Herald Police Department, Oklahoma Bureau of Narcotics and the Custer County Sheriff’s Department, among others, attempted to serve 50 warrants in five communities. To review complete contest rules and see all winning photos, Photo by JEFF BARRON, Weatherford Daily News, Published Aug. 21, 2010 visit www.OkPress.com/OGE-photo-contest 7 THE OKLAHOMA PUBLISHER, October 2010 Edmond Sun’s new hybrid daily takes off The Audit Bureau of Circulations pelled me to look at this, after doing the “I’ve had friends say to me, ‘Boy, these (ABC) recently called The Edmond Sun research,” Paterson said, “is that Edmond are some high level risks you’re taking,’” THANK the nation’s “first hybrid daily newspa- is one of the top 50 most wired broadband said Paterson. per.” communities in the . And it’s “But in our business today, we need to On Feb.1, The Sun a university town. go where the market is – and where our YOU made some changes to “We felt that readers are – and deliver information the what had been a daily because of the educa- way they want it.” for supporting the print publication. tion level in Edmond, The Sun still serves readers who enjoy Five days a week, and the way Cox and the feel of a traditional newspaper, he said, Tuesday through Satur- ATT have this mar- but there are a great number of people who OKLAHOMA day, news is delivered ket wired, that this prefer to get their news from laptops and via a virtual “flip-style” would be a way peo- phones. NEWSPAPER online edition subscrib- ple would want to get “If we [newspapers] don’t start paying ers can access through their newspaper.” attention and providing products for that computer or smart phone. Facebook and Twit- audience, we’ll have continued erosion,” FOUNDATION Two times a week, Tues- ter are also big assets, Paterson said. day and Saturday, the tra- he said. To date, The He said the response from the commu- ditional print version of Sun has 994 Facebook nity in Edmond has been much better than the newspaper hits streets friends and 1,097 fol- the paper expected. and mailboxes. lowers on Twitter. “I think we’re onto something,” Pat- What makes The Sun Regular posts keep erson said. “I think it’s something other unique, said Publisher Steve Paterson readers informed and newspapers should look at.” Steve Paterson, is that the prompt them to inter- print version includes not act with The Sun. only the news of the day but a compen- dium from recent e-editions. Community Newspaper Holdings, Inc., LEND US YOUR ERRS. The Sun’s parent company, contacted ABC We in the industry take it upon ourselves to recognize notable achievements through various to ask whether The Sun was a daily news- sorts of awards. One such award is OPA’s annual Grand Blooper Award. In order to ensure that paper or some kind of augmented weekly, Paterson said. The answer was a hybrid the Grand Blooper Award goes to someone truly deserving, we beg your cooperation by sending daily. us the year’s best bloopers. They can be your own, or those of A donation to the Oklahoma The idea for the changes originated someone you admire. Thank you for helping us to assign credit Newspaper Foundation will with Paterson in August 2009. where it’s doo. support its efforts to improve the “We were looking at this paper as a lab- Send a tearsheet or photocopy to: state’s newspaper industry oratory for publishing digitally like no one GRAND BLOOPER AWARD and quality of journalism. else in this Oklahoma market,” he said. c/o Oklahoma Press Association Once CNHI gave the go-ahead, Pater- 3601 N. Lincoln Blvd., Oklahoma City, OK 73105-5499 ONF’s programs include training son toured community, civic and political or fax to (405) 499-0048 and education for professional groups in the community to explain the journalists, scholarship and upcoming changes. In addition, a budget internship programs for journalism was created, with an eye toward circula- students, and Newspaper in tion loss or ad revenue decline. Education efforts. So far, neither has happened. The Sun had a net gain of 75 subscribers and posted ONF relies on donations and its best quarter since 2006. Daily circula- memorial contributions to fund tion is up 32 percent from this time last these programs. year. Free content on the website has been Newspaper Brokers If you would like to make a slowly reduced and e-mail list members donation, please send a check to: instead receive the “Edmond Sun News Flash,” which contains headline links to Appraisers the e-edition where new users are prompt- OKLAHOMA ed to sign up for a paid subscription. Consultants NEWSPAPER Another popular e-feature The Sun FOUNDATION offers is “What’s for Lunch,” an e-mail THOMAS C. BOLITHO EDWARD M. ANDERSON blast with special deals and coupons for P.O. BOX 849 We have many years experience in P.O. Box 2001 3601 N. Lincoln Blvd. local restaurants. ADA, OK 74821 the community newspaper market BRANSON, MO 65616 Oklahoma City, OK 73105 (580) 421-9600 (417) 336-3457 “One of the things that really com- [email protected] www.nationalmediasales.com [email protected] 8 THE OKLAHOMA PUBLISHER, October 2010 Profitable podcasting 101: equipment and software ly, it could bring revenue and an audience Audacity is a free download – open Beyond that, you should use a specialty That InterWeb Thing to your newspaper. source software. It’s powerful, robust and host like Libsyn (libsyn.com) or Pod- by KEITH BURGIN, OPA STAFF At its simplest level, the process includes lots of bells and whistles like Bean (podbean.com) at about five bucks Part 1 of a two-part column on podcasting: requires a decent quality USB condenser voice processing. a month. ESSENTIAL TOOLS microphone, recording software, an Inter- Audacity also has a Wiki, a people- Sound files take up room and down- net connection and an online host. I started podcasting when I bought my generated information site with tips, hints loads hog bandwidth. Your Web host won’t Condenser microphones are not terribly first Mac; the technology was already well and suggestions for use. Search for Audac- appreciate the extra drain – that usually expensive; some are better than others. I established but the popularity was limited. ity on Google. means fees. use a Blue Snowball, which runs about a That was a number of years ago. For the first few episodes, testing the We’ll finish up next month with a short hundred dollars. You can find options for Now, due in large part to ubiquitous waters if you will, you might host podcasts tutorial, some show guidelines and a few half that or three times as much. digital media players like Apple’s iPod on your website server (if you have one sponsorship ideas. I like Blue because, as a mid-priced (for which podcasting was named) and and/or the host will allow it). mic, it sounds good and has useful features easy access to tools, “podcast” is a solid – like a pickup pattern switch between 1 United States Postal Service part of the online world’s communication direction, 2 direction or “whole stinkin’ STATEMENT OF OWNERSHIP, MANAGEMENT, and CIRCULATION lexicon. room.” 1. Publication Title: THE OKLAHOMA PUBLISHER 4. Issue Frequency: Monthly Podcasting, if you’ve not heard the 2. Publication Number: 406-920 5. Number of Issues Published Annually: 12 For recording software, if you’re using term, is the art of creating a pre-recorded 3. Filing Date: September 27, 2010 6. Annual Subscription Price: $12.00 a Mac, GarageBand has a podcast wizard audio “show” for Internet consumption. 7. Complete Mailing Address of Known Office of Publication: that will walk you through building and Everyone from U.S. politicians to back- (Not printer) (Street, city, county, state, and ZIP+4) naming what will become an MP3 file. It’s THE OKLAHOMA PUBLISHER yard pundits use podcasting to, quite liter- pretty limited, though. A better solution for 3601 N. LINCOLN BLVD., OKLAHOMA CITY, OK 73105-5499 ally, make their voice heard. Done proper- 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer) both Mac and PC is Audacity. OKLAHOMA PRESS ASSOCIATION 3601 N. LINCOLN BLVD., OKLAHOMA CITY, OK 73105-5499 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor The PUBLISHER: OKLAHOMA PRESS ASSOCIATION Marlow Review EDITOR: MARK THOMAS MG. EDITOR: JENNIFER GILLILAND OKLAHOMA PRESS ASSOCIATION 3601 N. LINCOLN BLVD., OKLAHOMA CITY, OK 73105-5499 10. Owner OKLAHOMA PRESS ASSOCIATION Commercial Printing 3601 N. LINCOLN BLVD., OKLAHOMA CITY, OK 73105-5499 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: NONE 12. N/A PROVIDING 13. PUBLICATION TITLE: THE OKLAHOMA PUBLISHER 14. Issue Date for Circulation Data Below: September 2010 LETTERHEAD BOOKLETS 15. Extent and Nature of Circulation Average No. Copies No. Copies of Single Issue ENVELOPES BROCHURES Each Issue During Published Nearest to Preceding 12 Months Filing Date LABELS 4-COLOR PRINTING a. Total Number of Copies (Net Press Run) 1400 1400 b. Paid and/or (1) Mailed Outside-County Paid Subscriptions Stated on PS Form 3541. (Include MULTI-PART FORMS NUMBERING Requested paid distribution above nominal rate, advertiser’s proof and exchange copies. 750 742 Circulation (2) Mailed In-County Subscriptions Stated on PS Form 3541 (Include paid NCR FORMS PERFORATING (By Mail distribution above nominal rate, advertiser’s proof and exchange copies. 108 107 and (3) Paid Distribution Outside the Mails including Sales Through Dealers and Outside the Carriers, Street Vendors, Counter Sales, and Other Paid Distribution outside USPS 0 0 BUSINESS CARDS HOLE PUNCHING Mail) (4) Paid distribution by Other Classes of Mail Through the USPS 4 4 c. Total Paid and/or Requested Circulation 862 853 Contact us for your commercial (Sum of 15b. (1), (2), (3), and (4) d. Free or (1) Free or Nominal Rate Outside-County Copies included on PS Form 3541 96 96 printing needs. Nominal Rate (2) Free or Nominal Rate In-County Copies included on PS Form 3541. 211 212 Distribution (By Mail and (3) Free or Nominal Rate Copies Mailed at Other Classes 11 12 Outside the Through the USPS (e.g. First-Class Mail) Mail) The Marlow Review (4) Paid distribution by Other Classes of Mail Through the USPS 31 28 e. Total Free or Nominal Rate Distribution (Sum of 15d (1), (2), (3) and (4) 349 348 316 W Main St f. Total Distribution (Sum of 15c, and 15e). 1,211 1,201 PO Box 153 g. Copies Not Distributed 189 199 h. Total (Sum of 15f and g). 1,400 1,400 Marlow, OK 73055 i. Percent Paid 71% 71% (15c divided by 15f times 100) 16. Publication of Statement of Ownership. 580-658-6657 Will be printed in the October 2010 issue of this publication. [email protected] 14. Signature and Title of Editor, Publisher or Business Manager, or Owner Date: Sept. 27, 2010 www.marlowreview.com/commprinting I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions including civil penalties). 9 THE OKLAHOMA PUBLISHER, October 2010 Microsoft Office 2011 for Mac to be released this month There’s a limited photo editing feature versions of Word contain a mail merge computer notes in PowerPoint and a new publishing layout wizard that walks you through the process plugged IN from the road view for an improved look to your docu- step by step. Simply choose the type of ments. document you’re creating, then choose the by WILMA MELOT Retail for one license for the 2011 CSV document you want to merge. Finder tips and tricks Office Home Business is $200. A two pack On the Mac, Mail Merge is under Tools Have you ever spent a few min- sells for $279.99 – a small price break but > Data Merge Manager. Click “Get Data” The much-awaited Office 2011 for Mac utes exploring your computer’s Finder? better than nothing. under “Data Source.” Next click “Open will be out by the end of the month and Finder is the name given the desktop If Adobe’s Creative Suite is out of reach Data” then open the CSV file you created. pre-orders are already being made. area on a Mac, but it really describes for all employees in your group, the new You could also use an address book After working with OpenOffice for the the way the Mac’s entire filing system Office software could be a great benefit. from an e-mail program that works with last few years, we yearned for a Mac pro- works. For example, sales people could use mail Office – Outlook or Entourage, for instance gram that was compatible with the rest of If a hard drive icon or network icon is merge to send out a mass e-mail to all their – to do a mail merge, but the address book the world. The wait is nearly over. missing from the windows on your com- customers from their own database kept must be completely filled out. Office 2011 gives you the ability to per- puter, Finder menu > Finder preferences in Excel. Setting up the right size labels and hav- sonalize your work space – and an office is where you fix that problem. Click Mail merge is no longer difficult to use ing them print consecutively can be a bit of suite that opens nearly any file out there. on sidebar and check the missing items and allows you to personalize letters and a trial, but it’s possible. If there’s a preset With Office 2011, you can use Outlook, you want to show – hard disks, external cards, which is great for Christmas cards for the type of label and size you’re using, Word, Excel and Powerpoint just like your disks, CDs/DVDs, network or shared and other promotions. simply add the fields and arrange the PC counterparts. computers, desktop and home folder. The first step to creating a mail merge labels like you want them to appear. Outlook 2011 lets you see your calen- Once they’re checked, those items will is using Excel to keep your client informa- Now save the merge document without dar from within your e-mail, read related show up on your desktop. tion. Remember, simple is better. Encour- all the names in it as a template. This way e-mails in a single thread and preview Do you use smart folders (Mac OSX age your staff to keep names, phone num- you don’t have to set it up again and future attachments from within your e-mail inbox. 10.4 and up)? A smart folder’s content bers, addresses and e-mails for all their mailings will be much easier. It has Messenger for Mac 8 and will also is determined by rules that you create. customers. It takes some effort and extra labels include Remote Desktop for Mac 2 so you You can make one that saves all the files When you’re ready to send a mass mail- to create the first one, but once you get it can drive your Windows-based PC from you have created in the past two weeks ing, save the list as a CSV (comma delim- down it’s fun to create all types of docu- your Mac. no matter where they’re stored on your ited) file. Next, go to Word. The newer ments that are merged with data. computer. The folder appears in the side- bar and is easy to get to any time – even from within programs. To set up a smart folder, go to the Time for a new scanner? Epson gives best bang for your buck finder and select “Smart Folder” under Old scanners are finally failing, which since 2007, but it’s much better these the File menu. means I’ve been installing lots of flatbed days. Next, do a search for the last two scanners recently. Did I mention it’s only $100? That’s a weeks sorted by date created on the Of those I’ve installed, my favorite is good price for a film and photo scanner server. Click the add button to get more the Epson Perfection V300. It’s highly that performs well. rated and comes with film scanning capa- If you want a version without the film bility. If you’re running Mac OSX 10.6 scanner, look at the Epson Perfection V30 Snow Leopard, don’t use the disk to for $79.99. install the scanner. It’s better to go to the Canon still puts out some good scan- options. More than one add button can website and download the latest driver; ners, but Epson seems to be beating them be used for a better search. Click the the one shipped in the box is for older in most areas at the moment. “save” button in the window of the systems. The Canon CanoScan 5600F is the scan, the Epson WorkForce GT-150 might search box. You can save the Smart This scanner creates great photos and most compatible to the Epson Perfection be a good choice. This auto-fed single- Folder anywhere on the drive, but the does a good job of turning typed text into V300 for the slightly higher price of $127. side document scanner is less expensive sidebar box is checked by default. Any editable text using the optical character If you like the heavy feel of a well-made than most. search you often repeat should be saved recognition program Abbyy FineReader case and like the Canon quality, it’s a good Its software is not as good on a Mac as in this manner. 6.0. This program only scans one page at a scanner. on Windows, but it does have OCR and a The “Go” menu under Finder is time, but does it faster than I can type. It supports OSX, but doesn’t have as Twain driver. another overlooked tool that’s great for The film reader only does a few slides much software as the Windows side. It It’s not a photo scanner, but if you’re networking or getting to other common at a time, but it also works well. It uses does, however, come with its own built- scanning lots of documents on a tight bud- places. an LED for scanning, which gives the in optical character recognition program get, this might help speed up your work Create Archive is a great tool for zip- scanner a consistent speed with no warm software. load. It retails for $230. ping files or folders you want to e-mail. up time. This technology has been around If your office has lots of documents to

OPA COMPUTER CONSULTANT WILMA MELOT’S COLUMN BROUGHT TO YOU BY THE OKLAHOMA ADVERTISING NETWORK (OAN). FOR MORE INFORMATION ON THE OAN PROGRAM, CONTACT OKLAHOMA PRESS SERVICE AT (405) 499-0020. 10 THE OKLAHOMA PUBLISHER, October 2010 Fitness program for writing cuts the fat, adds muscle paragraph with it. I call quotes the “eye Clark’s Critique contact” of writing. 8. “PUT THE ATTRIBUTION LAST, in most BY TERRY CLARK, Journalism Professor, University of Central Oklahoma cases,” Clark said. [email protected] 9. WRITE SHORT SENTENCES. Period. People quit reading after about 15 words, “I work on muscular writing,” the two- or quit comprehending. If you can’t say the time Pulitzer Prize winner said. sentence out loud in one breath, it’s too Anthony Shadid, an Oklahoma City long. native who covers Iraq and Lebanon for the New York Times, recently spoke to my 10. WRITE SHORT LEAD SENTENCES in students at a writing workshop. a short paragraph. If you can’t tell the He referred to using nouns and verbs, essence of the story in 15-20 words, your and fewer adjectives and adverbs. He got writing may be flabby. me to thinking about a workout to build 11. KEEP THE PREPOSITIONS TO A MINI- muscle in writing. Just as I need an inten- MUM. If you have more than three of them tional exercise program or diet for physical in a sentence, it’s too long. health and strength, so do we need to work 12. NEVER USE COLONS OR EXCLAMA- on healthy writing. TION POINTS! Rarely use semi-colons. The digital journalism revolution makes Use lots of periods. They’re free, and Interesting stories on the front pages of The Norman Transcript, The Piedmont-Surrey all of this more important. You can’t tell an slim. Gazette and The Tuttle Times entice readers to keep turning pages. entire story on Twitter, but Twitter, and 13. WRITE SHORT PARAGRAPHS. More “handheld journalism,” emphasizes tight than two sentences squeezed into a nar- writing, especially with more and more row newspaper column makes for lots of ‘in a relationship’ to ‘single’ was a clear “Cathy Little, an art teacher…” people reading news on small screens. gray space, and therefore fat. signal…” Marlow Review: “If you are looking So here’s an exercise program to build 14. TRY WRITING YOUR ARTICLE without muscle, and cut the flab, in your writing. A story you just want to read – Eakly for something to do Saturday, let the Ste- looking at your notes. You’ll remember Country Connection columnist Catherine phens County Humane Society throw you Take the last news story you wrote and see only the important stuff. Then go back to how muscular it is. Doughtery, “Harriet the Spy, the buzzard a bone. your notes to fill in necessary facts and for who came to stay.” “The fifth annual Bark in the Park…” 1. USE SPECIFIC NOUNS. Check the leads accuracy. Ideas you can steal: Kirk McCracken in How to write interesting-to-the-reader mentioned later in this column for exam- 15. RUN SPELL CHECK AND CHECK READ- the Mannford Eagle tells the story of the city council stories? Wayne Trotter of ples. ABILITY STATS at end. I contend passive “backpack program,” sending weekend The Countywide & Sun: “Shawnee city 2. USE ACTIVE VOICE VERBS – voted, verbs should be under 20 percent. (For this meals home with needy school children. commissioners quickly approved borrow- passed, hit, created, talked. Active verbs article so far, up to the parenthesis: 529 The Prague Times-Herald reports on the ing almost $1.5 million more for utility move ideas. Passive verbs – is, was, were words, 57 sentences, 20 paragraphs. 0% bully prevention program at the local improvements then handled the rest of a – weaken sentences because they can’t lift passive. Grade level, 5.5. Reading ease, middle school. Jennifer Lindsey of The light agenda with similar dispatch Monday much. 71.5 % – understandable to 13-15 year Daily Ardmoreite reported on teen sleep- night. 3. USE “SAID” FOR ATTRIBUTION. It’s olds. Lots of muscle, no flab. Lean meat.) ing habits, interviewing many teens. “The result was an unusually short City active voice. It’s short. Other words add Note: To get the stats, open Word, go to A salute to the Anadarko Daily News Commission meeting that was over only connotation and aren’t necessary. Preferences, click on Spelling and Gram- for carrying Patrick Redbird’s story 40 minutes after the gavel first sounded. 4. AVOID ALMOST ALL ADVERBS (although mar, check the Readability Stats box. explaining the Kiowa Black Legging War- “And while the loan for $1,485,000 “almost” is an adverb). If a word ends Look at your last story. Got muscle, or rior Society and its Armed Forces Day from the Oklahoma Water Resources in “ly,” surely you don’t need it. (Take flab? ceremony. Board may not have been the most sur- out “surely” here and it doesn’t change Stories only local papers can tell. Wil- prising development in the short session, anything.) Pet peeve of a useless adverb LOOKIN‘EM OVER: Stories you have son Post-Democrat headlines “A Wilson it probably was the most important simply – “very.” to read, and ought to be doing – Ben football tale,” about the town’s first for- because it is part of the city’s continuing 5. USE SPECIFIC ADJECTIVES AND Felder in the Piedmont Surrey-Gazette, eign exchange student. The Vici Vision effort to upgrade water and sewer services DETAIL ONLY. If it’s a vague, general “The Facebook Generation.” “Growing serializes Fred Schamburg writing about and pay off the resulting debt by charging adjective – delicious, beautiful, attractive, up in a world of social networking has early memories of Vici. customers…” tragic – it’s flabby, and long. changed the way this generation does… Leads you might like: Jean Grimes, everything.” His lead: Tuttle Times: “Butch Lindsey was in third HEAD‘EM UP AWARDS: First place, The 6. USE SHORT QUOTES. If they’re long, Black Chronicle on a package about an you can paraphrase them and save words “Piedmont High School senior Caleb grade when an uncle gave him his first Harrison wasn’t quite sure where he stood power saw. Oklahoma County District Judge who has and space. Just use the best part of a long become a millionaire. Writers were John quote. with a girl he had been seeing until he sat “That gift opened a door on a world of in front of the computer and had Facebook all things wood, leading him into…” W. Simms, Bradford L. Jones and W. 7. DON’T BURY QUOTES in the story or confirm that the relationship was over. John Dohrer, Madill Record: Her name Orlando Pierce. The head: paragraph. If it’s a good quote, get it in “A simple switch on her profile from may be Little, but her passion for art edu- ‘RAGS TO RICHES’ the first few paragraphs. And start a new cation is huge, according to colleagues. Continued on Page 11 11 THE OKLAHOMA PUBLISHER, October 2010 Who can publish Clark’s Critique OPA STAFF Continued from Page 10 , on a Josh Newton legal notices? Second place, tie. Stigler Country Star, photo of a Cherokee knot teacher, “It’s DIRECTORY on a Doug Russell story about flu shot Knot Traditional”; Mustang Times, on a ADMINISTRATION By MICHAEL MINNIS, OPA ATTORNEY charges: Carolyn Cole story about a retiring band New Jersey recently Another shot in the wallet director, “Putting down the baton”; The MARK THOMAS, Executive Vice President rejected a Pennsylvania and Okmulgee Daily Times, on a Val- Oklahoman, on a David Zizzo story and [email protected] • (405) 499-0033 newspaper’s claim to have erie Rice story about a rural trail ride: Steve Good photo of a WWII veteran who the right to publish legal Take a ride on the wild side returned from the honor flight, “A flight ROBERT WALLAR, Accounting Manager notices in New Jersey. Third place, tie. Enid News & Eagle, of honor”; Madill Record on a Jon Dohrer [email protected] • (405) 499-0027 The Pennsylvania on a Cass Rains story and Billy Hefton story about art teacher Cathy Little being newspaper was publishing legal photos about a Dachshund dash to raise named teacher of the year, “A Little Rec- SCOTT WILKERSON, Front Office/Building Mgr. notices in New Jersey at lower rates funds for the K-9 unit: ognition”; Newcastle Pacer, on a Darla Welchel story about a barrel racer, “Bar- [email protected] • (405) 499-0020 than those specified by a New Jersey These dogs not weenies statute. reling to Success”; Purcell Register on the and The Norman Transcript, on an MEMBER SERVICES The Pennsylvania newspaper new chamber executive director named Andrew Knittle story about the foam insu- Char Page, “Chamber turns a Page”; Min- LISA POTTS, Member Services Director argued that it was qualified to publish lation business: legal notices in New Jersey because co-Union City Times, on a Jon Watje story Padding homes, wallets [email protected] • (405) 499-0026 the Pennsylvania newspaper was avail- about a friend helping save a beekeeper’s able on the Internet where New Jersey Honorable mentions: Tuttle Times, business, “Helping with Honey.” Jean Grimes’ story about a wood worker, ADVERTISING citizens could access the notices. Dog headlines on fundraisers for “Working wonders with wood”; Broken The appellate court also ruled that humane societies: Marlow Review, “Park SARAH BARROW, Ad Director Arrow Ledger, school board story by Nour goes to the dogs”; , “Bark a New Jersey newspaper had standing [email protected] • (405) 499-0021 Habib, “Board: don’t comply with law”; for a cause.” Big package in The Norman to bring suit against the Pennsylvania Cherokee Messenger & Republican, on Transcript by Aaron Write Gray and pho- CINDY SHEA, Media Manager newspaper; that a county cannot print a cookbook story, “Tempting turnips”; tog Kyle Phillips on the same theme. legal notices in a newspaper for less [email protected] • (405) 499-0023 than the statutory rates; and that the commerce clause of the United States LANDON COBB, Account Executive Constitution does not preclude a state [email protected] • (405) 499-0022 from only allowing in-state news- papers to publish legal notices. COURTNI SPOON, Advertising Assistant & Although the Pennsylvania newspa- OCAN/2X2 Contact per was unsuccessful, the New Jersey [email protected] • (405) 499-0035 case demonstrates how statutes can be made ambiguous by subsequent tech- CREATIVE SERVICES nology. A new art service As the Court noted, “the place of JENNIFER GILLILAND, Creative Services Director publication is an elusive concept.” & sales resource [email protected] • (405) 499-0028 Fortunately for Oklahoma newspa- pers, the Attorney General has issued tailored to the KEITH BURGIN, Editorial Assistant an opinion that provides some clarity [email protected] • (405) 499-0029 about “the place of publication” for newspaper industry legal newspapers. COMPUTER ADVICE The Oklahoma statutory defini- with flexible pricing options. tion of a legal newspaper includes a WILMA MELOT, Computer Consultant requirement that it be “published in the [email protected] • (405) 499-0031 county.” The Attorney General opined Sign up today for a free account and you’ll receive POSTAL ADVICE that a newspaper can only be a legal BILL NEWELL, Postal Consultant a collection of 25 complimentary art pieces! newspaper in one county in the state [email protected] • (405) 499-0020 unless an adjoining county has no legal Offer expires December 31, 2010 newspaper; that legal notices must be OPEN (DIGITAL CLIPPING) published in every edition of a news- paper published on the day of notice; LOUISE GARVIN, OPEN Manager and that where the newspaper has its [email protected] • (405) 499-0032 original entry for periodic mailing privileges is the county of publication 800.245.9278 | [email protected] GENERAL INQUIRIES for the purposes of the statute. (405) 499-0020 • Fax (405) 499-0048 creativeoutlet.com Toll-Free in Oklahoma: 1-888-815-2672 12 THE OKLAHOMA PUBLISHER, October 2010 CONGRATULATIONS TO THE AUGUST 2010 CONTEST WINNERS Column: Editorial: VICK JEFF ALLSHOUSE KALEY Bartlesville Examiner-Enterprise Waurika News-Democrat

AUGUST 2010 EDITORIAL WINNER JEFF KALEY, WAURIKA NEWS-DEMOCRAT A time for our kids to learn life lessons It’s that time once again. In the past few days, that and individuals always reach a high standard; skippers who uniquely American endeavor known as interscholastic sports are masters of the most difficult trick in coaching young ath- began in earnest for a new school year. letes — getting them to perform at a level higher than they Throughout Jefferson County and all around the Sooner think they can reach. There will also be coaches who are just state, thousands of young folk who participate in fall sports as dedicated and just as knowledgeable, but who won’t get are strapping on shoulder pads or slipping a hand into a ball the same production from their young charges. glove; cross country athletes are running over hill and dale. There will be coaches who, quite frankly, got in the During the next 10 months, about 60 percent of the wrong profession. Enter and Win a nation’s junior high and high school young’uns will be Although it troubles fans to admit it, there will also be involved in games, matches and meets. Interscholastic reaffirmation of an ancient sports truism: The race is usually sports is the biggest extracurricular choice among our teen- won by the horse that’s the biggest, fastest and strongest. $100 Check from ONG! agers. It’s been that way for generations, and although each Sometimes your kid, your team is just not up to the chal- 1. Each month, send a tear sheet or photocopy of new generation finds distractions outside the sports arenas, lenge. being a jock still means something. But there will also be reaffirmation of the great sports your best column and/or editorial to ONG Contest, Until the middle of May, our young athletes will spend legend: Sometimes the 100 to 1 long shot wins the race. c/o OPA, 3601 N. Lincoln Blvd., Oklahoma City, OK countless hours preparing to represent their families, their There will be confirmation of a reality: Sports does not 73105-5499. programs, their schools and their communities. give kids character, it enhances character traits that already There will be the agony of defeat and the thrill of victory. exist. But there will also be confirmation of a rarity: Once in 2. Include the author’s name, name of publication, There will be smiles, there will be tears. There will be some a while, sports gives a disadvantaged kid the tools to make individuals and teams who over-achieve and some who a productive life. date of publication and category entered (column under-achieve. There will be cheers, there will — unfortu- During the next 10 months, there will be some adults or editorial). nately — be jeers. who will over-react. There will be some grownups whose There will be some who are stars, and there will be some behavior will make us blush, who won’t be able to see past 3. Only ONE editorial and/or ONE column per writer who only get to play in the final minutes of a blowout. But their own child or who push their child relentlessly. There per month will be accepted. in team sports, those at the end of the bench are as important will be parents who will blame any mistake their kid makes as the stars, because they take responsibility, they accept on somebody else’s kid or the coach or the referee. 4. All entries for the previous month must be at the instruction, they enjoy the camaraderie and they try. It remains a sad fact that from the high school varsity OPA office by the 15th of the current month. There will be a kid who scores the winning touchdown at level down to T-ball, most of the ills of youth sports can be the buzzer, and there will be a shortstop who lets a grounder traced to adults. 5. Winning entries will be reproduced on the OPA go through their legs, allowing the opposing team to score At the same time, there will be some adults who will website at www.OkPress.com. the decisive run. If we do this right, we’ll high-five the one beam when their child achieves, but they will also cheer who scores the game-winner, and we’ll hug the one who for the others as well. There will be parents who won’t Entries must have been previously published. made the error and remind them the sun will rise tomorrow show their disappointment, as they explain to their kid that Contest open to all OPA member newspapers. — because it will. sometimes your best isn’t enough, and what’s important is During the next 10 months, we’ll grieve for the female making the effort. guard whose basketball career ends with a blown-out knee. Do we take interscholastic sports too seriously? Prob- Although Oklahoma Natural Gas Company selects Our hearts will sink when a senior wrestler’s final season ably. Can it be abused? Absolutely. representative contest winners’ work for use in this monthly is wiped out by a broken arm, but we’ll grin a bit when he But life’s not always fair, not always fun, not always shows up a week later as the team manager just because he equal, not always pure; in the big game of life, there’s as ad, the views expressed in winning columns and editorials likes being involved. much losing as there is winning. And for the next 10 months, are those of the writers and don’t necessarily reflect the There will be coaches who seem charmed, whose teams that’s what our young’uns will be learning. Company’s opinions.

Thank you for continued support of “Share The Warmth” Read the Winning Columns and Editorials on the OPA website: www.OkPress.com (Under Contests)