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2 3 were future TelevisionGame Show legendsBill Cullen and Bud Collyer.And yes that's the same Bud Collyerequally famed for his portrayalof Supermanover Radio. ContinentalCan didn't skimpon guest NfWSHOW! talent Over the courseof the series' thirty programslisteners heard George Coulouris, Sir CedricHardwicke , Jose coNTINENTAL Ferrer,Anne Rutherford, CesarRomero , John Payne,Bonita Granville, a young CELEBRITY by Dee Neyhartfrom 'the Digital Deli 2011© Shirley Booth, Linda Dame//, Constance By 1945 the ContinentalCan Company agency, BBD&Osuggested th at a name Bennett, Carole Landis, WalterAbel , Pat Brien MelvynDouglas DorothyLamour, had becomethe largest manufacturerof tin changeto accompanythe new formal O' , , ~ CLU. Lucille Ball Lizabeth Scott BrianAherne cans and relatedcontainers i n NorthAmeri­ might be appropriate , , ca--it's most recent acquisitonshad made And so it was that the five year Iun of and Peter Lawford, amongseveral others . Theprogram 's thirty minuteformat was it the largest metal containermanufacturer Reportto the Natione volved into t130- just about the right length to allow three ~ in Canadaas well. ThroughoutWor ld War minutevariety program. JOHNDAlY ,Hos.t II, Continental Can had made its contribu­ or four comedybits with Jackie Kelk, ContinentalCan and CBS one or two MargaretWhiting songs , JACKl E KELK,Comeiilln tion to the Wareffort by manufacturing launchtheir Continental airframesand bombsin someof their an instrumentalfrom Ray Bloch and a Celebrity Club sketchfeaturing the night's guest star. * MARGARETWH ITINQ retooledplants . It had also transitioned !4. into fibre drums, plastics, Crowncaps , cork Someformat changes i n a long I unning But for GoldenAge Television fans, The with Radio series were understandt1blc: a star ContinentalCelebrity Club was even more productsand papercontainers and cups. RAYBLOCH and BAND Havinggobb led up virtually every leaves or ages out of a role, the music notablefor featuringthree of Television's {l significantcompetitor but those of its or orchestrachanges , the sponsor· s most famoushosts--John Daly, Bill Cullen ?bti Other Celebrllle,, and Bud Collyer--allin the sameRadio largest rival, AmericanCan Company, messagesbecome p art of the production, Tune in Sat. ttifht Continental Can, seeingthe end of World or the timing of the production changes production. Premieringas late as it did during War II in sight recognizedthe need to get significantly. The morphingo f Report to the K~PY7:15 P.S.T~ out its messagethat it was not only still Nation from a public affairs program to a CBS' Fall 1945 Season,The Continental * around, but more than poisedto attempt variety revue was quite a jarring change CelebrityClub aired only thirty programs )$. J1:me1,llfl by to dominatethe containermanufacturing indeed. prior to the traditionalSummer Break sector throughoutNorth America. The gambit seemedto work though. for prime-timeprogramming . As it was, CONTINENTAL In the Fall of 1944, ContinentalCan had Premieringon December8th 1945, The ContinentalCan saw the writing on the CANCOMPANY begunsponsor ing Reportto the Nation ContinentalCelebrity Club featureda solid wall and preemptivelycancelled the Mabn ;;i Midill Co.1t1al,,.... , Fin basic cast of regulars, three legendary productionprior to the SummerBreak . The D­ (1940-1945), a long-running CBS news C«tllfncrt W!dC~ • IPMlk productionhad been expensivefor its time, ~ and commentaryprogram previously announcersand hosts and someof the * "'-m • Cn, ,m C'ap1an!! Ca,~ :Pmd!Kh sponsoredby a combineof Electric Indus­ era's biggestname ce lebrities as featured ContinentalCan had recentlycompleted a series very profitablenew acquisitions try companies. UnderContinental Can's guests. The ContinentalCelebrity Club 's of , n and upon reflection convertingReport to sponsorshipthe previouslypredominately featured regular performerswere host John , 11.1 the Nation to ContinentalCelebrity Club PublicAffairs programhad been moving Daly, singer MargaretWhiting , comedian probablywasn well-timedtransition February2nd 1946spot ad for the towarda combinationof public affairs, light Jackie Kelk, and bandleader Ray Bloch 't a ContintentalCelebrity Club over CBS comedyand variety.Continental Can 's ad and his Orchestra.The series' announcers for the era. In the end, The Continental

4 5 CelebrityClub left the airwavesto Lynn, John Payne, Shirley Booth, Linda conjectureas to Daly's possiblefu ture in makeway for OklahomaRound -Up, an Darnelll, ConstanceBennett , Pat O'Brien, Television. Oklahoma-originated countryvariety Carole Landis, Bonita Granville, Walter Uponagree ing to be the host of ABC feature. Abel, WayneMorr is, Patsy Kelly, Melvyn Television's What'sMy Line? (1950),he And so it was that Reportto the Nation, Douglas, Jinx Falkenburg, DorothyLamour, was told it would probably run about six a fairly well regardedweek ly wartime Lucille Ball, DaneClark , Hildegarde, Eddie months--theaverage life of quiz programs and homefrontnews roundupultimately Bracken, LizabethScott , BrianAherne, of the era. In addition to his quiz program, gave way to an Oklahomaround-up of Peter Lawford, Mischa Auer. Daly was an active memberof ABC's a far more bucolic nature. Such were Recurringperformer(s): Ma rgaret NewsBureau. Da ly was eventually named the vagarieso f mid-1940s Radioand its Whiting, Jackie Kelk. Vice Presidentin chargeof ABC News, sponsors... not to mentionthe sublime Announcer(s):Bill Cullen, Bud Collyer; Special Events, PublicAffai rs, Religious irony of one of the world's largest Can John Daly (Host) programsand Sports. manufacturerscanning itself . WhenWhat's My Line? had finally run .,.,~~ ..... its course,John Daly was namedD irector ,,1,,,,- • . - '\. ,~( ,. • I~ of the Voiceof America, resigning a year ~ ;J-_i~ later over a dispute with the Directorof the ,. ~r:l;J: ;jJi U.S. InformationAgency , the managing agencyfor The Voiceof Americaat the ,.. "S-.. time. Clayton 'Bud' Collyer,ca. 1952. Superman Expandingh is influence to three was Bud Collyer's first majorlead over Radio generationsof early Radioand Television audiences,John Daly is one of The Upon graduatingfrom HoraceMann GoldenE ra's most belovedpersonalities. School, Clayton enteredWill iams College, His gentle humor, charm, and sensitivity eventuallya lso leading a dance band.A over seventeenyears of What's My fashioncommentator attending a school ...- ..-- Line? endearedhim to even more fans danceat the St. RegisHotel heard him Hirschfieldcaricature of John Daly and his worldwide. sing and hookedhim up with a part-time What'sMy Line? panelists, Bennett Cerf, John Daly remains, to this day, one of singingjob with the ColumbiaBroadcasting Arlene Francisand DorothyKi/gal/en, ca. the most trusted, reassuringvoices of The System(CBS) at $85 a week. It was at this HJ...t U\I ii t rL t ,/,'\ (Cf/1'-f,\ r ..-...... , 1961 20th Century--botha well deservedand time that he changedhis stage nameto appropriatelyapplied assessment of the ClaytonCollyer , from his mother's maiden ""'!"" = 1i•··•y··•· l1tU gii~~, ~Ii!~ John Daly was concernedthat he'd confidenceDa ly engenderedin his viewers name, the same last name taken by his never make the transition to Television. and listeners. sister, June. While working on Radio's YouAre There Responding to his own father's career, Cast: Margaret Whiting, Jackie Kelk, programs,and with manyof his successful Bud Collyer then attendedFordham Law PeggyMann , PeggyAlexander , Lynn colleaguesalready entering Television , School, and after graduation workedas a DuddyChoi r, Jack Leonard,Ken Lynch, Daly beganto pursuework with a major law clerk for two yearsbefore settling on RobertS loane, Frank Lovejoy,Elspeth newspaper.A friend cajoled him into an a career in Entertainment.Collyer acted Eric, Staats Cotsworth, FrancisDe Sales appearanceon an early Television quiz in several Broadwayplays and in 1935 Guest Performers: GeorgeCou louris, show, CelebrityTime (1948) , as a panelist. WOR landeda full-time actingjob on Radio. Sir Cedric Hardwicke,Jose Ferrer, Jack As it turned out, the cameraaccu rately Beforelong , Collyer found himselfto be Leonard,Gregory Ratoff, Anne Rutherford, capturedDaly's wholesomehonesty , a very versatile radio personality indeed. CharlesButterwo rth, Cesar Romero, Diana humorand warmth, effectivelyending any From 1938 to 1949, he portrayed Super-

6 7 man over the WOR-Mutual network. He CBS, NBC, and ABC, Bud Collyerw as also voicedSuperman ove r the celebrated equally in demandeverywhere on Televi­ by Ezra Stone & Max Fleischeranimated Superman sion. He was the host of a succession of Weldon Melick adventures. At one time, in addition to game shows, including Breakthe Bank, his Supermanduties, he was heard as Quickas a Flash, NumberPlease , Feather ~~ drive from Fort Ontario to New York. Tom an announcer, quizmasterand emceeon YourNest and ToTell the Truth. To Tellthe ~&~ an Ralph eally all the work but they By carefully dovetailing my available d r did , six other programs- the Mary Small and Truthwas arguably his most remembered hours and commuting the seventy-five miles couldn't have done it without my liaison Hildegardeshows the SchaeferRevue , the programon radio. From its inaugural from Theatre Section Headquarters in servicesbecause the y were never awake Quiz of Two Cities and two soapope ras, programto the week it went off the air, Bud Manhattan to Camp Uptoneve ry other day, at the same lime. I remainedhal f con­ Road to Life and YoungDr. Malone. Collyer was the host for all twelve years I found ii possible to maintain my close scious all the time in order to keep them Remembering his career before the own (1956-1968), breaking his record contact with the Upton Opry HousePla yers, both advised of each other's progress. mike, he observed," Thosewere great days, of elevenyears hostingBeat The Clock While supervising preparations for the We called the result of this slumber becauseyou weren't seen. Youcould ap­ (1950-1961). forthcoming five-show camp tour involving party Mine Camp, but the intervention of pear on as manyas to showsa week 23 30 units from Camp Upton, Fort Dix, Fort Han­ Pearl Harbor prorrpi ed a changeof title and grab off $6,000 to $7,000a year - big cock, and Pine Camp, I was also directing and material. Irvin J Berlin attended the doughat that time. Naturally,that sort of Three Men on a Horse at Uptonan d taking premiereand cam~backstage afte rwards hedge-hoppingis impossibleon TV" With CBS Pro gram one of the parts myself. Its premiere was to remark, "That's :he kind of entertainment some 1,400entr ies in the RadioGOLD­ Splash Debs 7 attended by the special brand of gremlins boys like best," anJ to recommendit as an INdexdatabase , Bud Collyer enjoys one that lie in wait for actors. After a month of ideal touring show. of the most extensiveand varied Radiog­ Between Ju 1-6 rehearsals, on the day of our scheduled The enthusiastic receptionof Three raphies in Radio history.From Variety to ly opening our feminine lead, Kay Feller, Men on a Horseand We're Ready at Upton Adventureseria ls, to straight dramasand NEW YORK. June 29.--C BS start$ made them both musts for the five-show its first big summer 5plurge of pro,. took sick. historical retrospectives, there was little graming the Jlrst week in July, seven I'm superstitious about postponing an tour. So it was arrangedfor the same cast mainsteam Radio tha Co yer of r t ll didn't prorroms being set to debut between. opening.In this capricious realm of make­ to alternatethem in two-night standsat appearin duringh is eighteenyears in July 1 and 6, From now on as s:potli open, programing chief Dave Tayloi· believe about the only tangible thing you've each camp. Radio. Bud Collyer appeared on all four wm throw in sustaincrs from a got to hang on to is an opening date, and MeantimeI had been summoned of the majorRad io networksat one time nurqm-ous back.log' built u p in the past to Berlin's office in New York to discuss monUis, and indications are that New I always hang on for dear life. I knew Sara or another,i n manycases over all four of York and Hollywood won't be the had understudied the part in the London the feasibility of a successort o Yip, Yip, them at a time. only origlnatlon points. company in 1936, althoughshe had never Yaphank, assuming the composercoul d or l1as already stated :i desire With some20 ,000 Radioappearances Tayl hi get the necessaryWar Department to develop tne web's programing on played it. But she played it that night as credited to him at one time or another, it a nati onal basis, .and in view of this though she had rehearsed for weeks, sanction. Berlin wantedmy views on the was his Television career that eclipsed it Is inte.mstldg to note that one of numberof men it would take and how the newcomers ls an opus titled insteado f an hour and a half. I had sent even his Radioca reer. One of television's Oklahoma ]found- Up, a hillbilly piece Mike Wardell and Ralph Nelson into town they could be selected and assembled. most verstaile--anddurable--masters of of b,1siness set to bow Saturday (6) in my car with a script and orders to kidnap Did I think the boys would like to appear ceremonies, Bud Collyer endearedhimsel f in the 10:15-45 $lot.. Origination for in a Berlin show? I thought it might not be this p:rogram, which replace-s the her. Mike cued her through the script once to contestantsand audiencesalike with canceled Cimfb1entcil Celebrity Club, on the way back, while Ralph drove. Sara exactly the kind of Berlin show they had will be Oklahoma City, his genial manners, marvelous smile, wry still says it was the hardest day's work she expected to appear in when they got their humor,remarkable patience and infectious ever did. draft notices, but I surmised they might Billboardarticle citing the cancellationof enthusiasm. I also directedt he Opry House Players consent to a detour with music. ContinentalCelebrity Club He trumpedhis Radiorecord by appear­ in a miniature musical revue called We're Berlin had one other question. WouldI ing on all four major Televisionnetworks Ready TomM cDonnell, Ralph Nelson, and be interested in assembling the personnel from the Golden Age of Televisionas well. I had evolved the basis of it during our first and directing the most pretentious civilian From the Dumontnetwork to the big three, camp tour to while away the fifteen- hour morale booster ever staged in this country

8 9 with military personnel? The five-showcamp tour, whichhad Guesswhat I said to that one! been on the road for three weeks, was In the weeksbefore the five-show withdrawnfrom the rest of its schedule, tour started I spent muchof my after-duty and the personnel was transferredprac­ time in that dark walnut-paneled office tically intact to the project.Around this at Fifty-Secondand SeventhAvenue At nucleusof about a hundredt alented each session Berlin sparkednew ideas, men we built the show. In addition.I snatchesof lyrics, and stage business. recommendedseveral outs tandingacts I He acted them out for me, playing all the had spottedduring the !wo tours and my parts and singingall the songs He was visits to variouscamps i n a supervisory even the orchestrafor brief intervals as he capacity.I had run into a remarkabletr io of ploppedhimself down at the famousgear­ acrobatswhen we gave ThreeMen on a shift piano whichmechanically transmutes Horseat Fort Dix. While Pete Feller was his basic F-sharpmelodies into the golden waiting for a ladder to focus the stage harmonyof other keys. Thenhe popped lights, three onlookershad suddenly up after each numberto impersonatethe resolved themselvesinto a humantotem travelingcurtain. pole and focusedthe lights for him be- Evenmore than musician,Irving Berlin fore we could bat an eye. Then,before we is a super-salesman.As soon as he had could stop batting an eye, the Allon Trio severalsongs written in tentativeform , a as they were known,had gone throughthe poisonto his effervescentnature . He was At that time I helpedget Jimmy conferencewas called by General most amazingdemonstration of pyramids so obviouslymiscast in the theatreof war, transferredto SpecialServices at Fort Phillipsonto hear thempreviewed. After and control acrobaticsI 've ever seen. I thoughthe must have been inductedas Tilden, where the pungenthumor of his the kingpin of Tin Pan Alley had exhibited Two of these boys had enlisted when a gag. writing and his devastating mimicry all his wares, the Generalwas eager for their partnerwas drafted, I learned,in He had come backstageto see me provedinvaluab le. Berlin left the choiceof still more. Thereweren't any more,but ii order to be able to continue their daily betweenacts. dialoguewriters for This Is TheAnny up to was no time to say no to the Generalafter workoutstogether. Angelo, Louis, and "I can't bear any moreof your wretched me, and I namedMacColl , TomMcDonnell getting him in such an expansivemood. So Genowere a naturalfor the show.So was simulationof entertainment,"Jimmy had from Upton,Dick.Burdick from Fort Berlin started ad-libhing additionall yrics in JimmyMacCo ll, one of the cleverestyoung said with a Shakespeareanflourish. "But Slocum-rememberinga play of his I had the mannerof a Calypso singer.I was the individualsI've knownin the theatre.And I had to say hello, old boy, before walking seen given there--WalterBernstein from only one in the room who realizedhe was one of the most individual individuals. out on it." Fort Benning,former contributorto the New creatingchoruses on the spur of the Somedays, to break the monotonyof That was Jimmy all over-staginghis Yorker,and Jack Mendelsohn.We were moment, and I wonderedwhether he 'd get ordinaryconversation, he'd speak nothing entrancesand exits. fortunatelyable to obtain all five. away with it. He did. but French.Another day wouldfind him in "Whaton earth are you doing here, We had the wholeArmy to draw the It was uncannyhow all the work we an: Italian or a Germanmood. Jimmy?" I asked. rest of our talent from, but how to separate had done in the Theatre Sectionnow It had been something of a shock I'm a stage hand-anelectrician ,' he the cream of that talent was a problem. seemed, fortuitously, to have formeda to me, after havinglost track of Jimmy said, desperatelyendowing his duties We workedout a questionnairewhich perfect pattern of preparationfor This Is for years, to discoverhim in uniform, on the anti-aircraftbattery with a bit of we suppliedto SpecialServices officers TheAnny Our technical staff at Head­ sitting in the front row at our Fort Tilden theatricalglamour. through-outthe country,and they had the quarterswas madeto order for the performanceof Brother Rat.Jimmy's "An electrician?"I repeated, puzzled. likeliest prospectsat their respectiveposts mammothunde rtaking and was converted whole soul rebels at doing anythingthe "Yes," Jimmyreplied wearily. " They have fill in the forms with informationabout lo that purpose. This spared Berlin the or­ way anyoneelse woulddo it. I knew that me on a spot. They give me a cue and I professionaland educationalbackground deal of building a smooth-running the precisionand restraintwh ich are the turn on those big goddamlights , and they and physicaldescription. T heatricalunions organizationfrom scratch. backboneof military efficiencymust be give me anothercue and I turn them off." gave us tne namesof their membersin

10 11 service, and questionnaireswent to them to civilization. He proposedto give the banjo misgivingsabout his material, but simply directly. I "auditioned' stacksof returned its due in a tremendousproduction number becausehe didn't want to be disturbedby Q-formsfar into the nights with maternal during which he would be loweredfrom the late arrivalsor curiosity-seekerswhile he solicitude which, however, didn't begin to flies on a twenty-footbanjo into the midst of was leading the communitysing. He matchBerlin's wild-eyed fatherly anxiety. the entire companyp laying three hundred instructed the MP's that absolutely no one Neitherof us had ever heard of trying to banjos. He added that he could teach them was to be admittedafter the mimeographed cast a show by mail order and had no way the rudimentsvery quickly. songbookswere passedout. of knowingwhether the outcomewould be I knew Berlinwas planninga Mandy As it happened, the only late-comers successful.Our Tita (nicknamedfrom the numberwhich had a spot for two minstrel were the two rankingofficers Berlin had initials of This Is TheArmy) was a sort of ban joists, so I wrote Sam Carr that we invited-Colonel Brenizerand Captain test-tubebaby . would be pleasedto hear him when we went Rankin.When they found themselves Before Berlinarrived at Upton, I had out to Fort Dix to auditionsome other talent excludedfrom their own domainby their madeout a list of things I thoughthe would there. own embarrassedMP's on orders from need to work with. It provedas uselessas He buttonholedme on my arrival and gently as I could, I advisedhim to toss a civilian, they held a hasty consultation. a canceledcheck. His basic needsboiled began to embroideron his idea of the his exaggeratedideas overboardand Then they upheldthe dignity of military down to a carton of chewinggum, a car­ twenty-foot banjo-itcould serve as a small concentrateon his playingi f he wanted to authorityby hoistingeach other throughan ton of cigarettes,a telephone,a box of stage for a dancenumber as well as his get anywherein the musicalworld. unguardedwindow at the rear of the paperclips to untwistwhile he phoned,his own solo.He has a wayof talkingconfidentially Wasmy face red a certainday months auditorium-aRipley item which will shifting keyboardpiano, and perpetually downyour collar, as thoughhe wouldn't sell later when I picked up a Herald-American probablyremain unique in its field until Leo revised tabulations of men requested, the Brooklyn Bridge to anyonebut you. I during our Chicagostand and turnedto Durocherclimbs over the fence to see a arrived, and yet to come. He worried beganto back away,wondering whether he Ashton Stevens, one of the country's BrooklynDodgers' game continuallylest there be not enoughsingers could even play the banjo. leadingdramat ic critics. He had devoted and dancersin the Army to give his show But he could! Boy, how he could play his entire columnto the exalted station the giganticproportions it needed.Since it! I told him enthusiasticallythat we had the banjo occupiesin Americanmusic, the threehundred requested men converged a spot for him. I hastily explainedthat we and the rare privilegebeing given Chicago on us at all hours, allaying the song-writer's couldn't give him a numberby himself, music lovers in the opportunity to hear the fears with up-to-the-minutebul letins on and a cloud of disappointmentenveloped masterfulplunk ing of Sam Carr,dean arrivals was frequentlyan all-night chore. him, dispersing only when I promised of Americanban jocologists, supported Whenyou order actors and musicians he'd be in his own spotlight all the time he by a companyof three hundredother sight unseenfrom a catalogueof their was on-stage.Only principalperformers entertainers. qualifications,you 're bound to get a few rate such attention ordinarily, but it so But Sam's crowning vindication came duds who are better letter writers than happenedthat our two banjoistswere to still later in Hollywood. You guessedi t. In performers.But a lot of the boys turned be relegatedto the apron strip between the picture versionof the show,Warner out to be even better than they claimed on the orchestrapit and the footlights, in Brothersused a twenty-footbanjo in the paper. Oneof these was Sam Carr, even orderto leavethe wholestage proper to the Mandysequence. I'd have given any­ WJZ 9 P.M. though his claims were so fantastic I dancers.I wasn't makingfa lse promises. thing if I could have crawled into it ... thoughthe must be a crackpot.The praises Their positionsmade it impossiblefor the Whentwo hundredof the actors for This TYRONEPOWER he sang were not so much for himself as for banjoists to be lighted from the stage, and Is TheArmy had arrived at Upton, they whit the banjo as an instrument.You gathered we had to turn spotlights on them. were gatheredtogether in the Opry House from his letter that the inventionof the I was well pleasedwith my prowessas to hear and try their voiceson the first JUNE LANG banjo, by stretchinga skin over the open a talent scout. Sam Carr was definitely a nine songsBerl in had written for Tita. The In the Broadway succen bowl of a humanskull , markedthe turning find, and feeling like Major Bowes,I gave composerlocked us in and postedMP 's "CEILINGZERO" point in the evolutionof man from savagery him some fatherly encouragement.As outsideall the exits. Not becauseof any

12 13 difficulty in being popular---especiallyw ith ''Push, Pull, Click, Click!'' the ladies. With his best John J. Anthony imitation, Morganhad the solution. Forget Begiris New Era In aboutda ting girls and don't go out. Spend by Danny Goodwin a pleasantevening a t home playing "Push, Pull, Click, Click" with the Eversharp The creation of the EversharpSchick Schick InjectorRazor . Morgan stated t' ,.;.;i,, Gl\!f DADJ\ Gt FT Tff/\T'S Sll RF. InjectorRazo r gave men who shaved as long as the guy had the razor and a 20 I; ":.'.'.':.~"' TOlu rn:..FoR FATHERS 0AY ! back then a new, easy, and pleasant blade EversharpSch ick InjectorBlade alternativei n getting a closer, cleaner, and dispenser, the girls will continue to hate his comfortable shave. At that time, it was the guts, but the fellow had Morganas a friend world's only razor with automaticblade In the April 14, 1947 issue of Life Maga­ changer. All was requiredwas to inject zine, there was an article about Henry the EversharpSchi ck Injector Blade Morgan. Of course, it was good public dispenseri nto the razor ("Push"); pull the relations to featurea plug about the Ever­ handleon the dispenserfrom one end to sharp Schick Jnjector Razor. Morgan the other to insert a new blade into the the competition, Husinggave a "blow by did just that---although EversharpS chick razor ("Pull"); and take out the dispenser blow" accountof the shaving. When the wished he didn't necessarily bother. In and let the razor set the new blade in place bell soundedending the Shave-A-Thon, the article, there was a pictureof Morgan ("Click Click!"). With a new blade in the Husingdecla red the man who used the standing in front of an ABCmicrophone , razor, it was time to shave. Youm ight ':!!;;;~!~!:!;;1~ ~ -: -d~~: EversharpSchick the winner. The other prayingto the Heavens. Over his head notice there was no handling of the blades; RHfJeJYUU,i!Jf: RA.Z/IR commercialwas presentedby Henry was a large picture of a EversharpS chick the twisting and turning of the razor; or Morgan, himself. If you know his reputa­ InjectorRazor. The picture soundslike excessli me neededto put in a new blade. different radio programs. For honest, but tion with sponsors,Morgan 's commercials good PR, right? It was up to that point, The blade was in, and the razor was ready humorousadvertising, Evers harp Schick were anything but serious. With his return but let me tell you about the rest of the for shaving. also sponsoredTHE HENRY MORGAN to networkradio after a stint in the service, picture. Morgan's face had numerous In order to point out this new era in SHOW? on ABCRadio . Morganstill had the sharp wit that made bandageswhere he (supposedly)shaved shaving, EversharpSch ick took its act to Duringa typical broadcast of this half him a popularfigu re with the radio listen­ with an EversharpSchick In jector Razor. radio. The product was rememberedover hour comedy/varietyshow , there was a ers during the HERE'S MORGANyears . To make a long story short, if anyoneelse the airwaves2 ways. First, on every radio completelyd ifferent set of Eversharp He still had the ability to make sponsors (exceptArthur Godfrey)did that, sponsor­ programEversharp Schick sponso red, Schick commercials. One commercial cringe---and to "Old ManAdler 's"** ship was immediately cancelled. Morgan the program's theme music was "Buy was a seriousmessage narrated by an­ relief, the latest victim who found out about could get away with it, becausehe sold Eversharp"* in tribute to the product--­ nouncerCharles Irving. From time to time, Morgan's sharp tonguewas Eversharp EversharpS chick InjectorRazors -- and and second, since the EversharpSchick in place of Irving's commercial, there was Schick. Eversharp, Inc. knew what they were InjectorRazo r was unique, the commer­ the "EversharpSchick Shave -A-Thon" As expected, Morgantook great delight getting into by sponsoringTHE HENRY cials focusedon inserting a new blade into with sportscasterTed Husing . This was an in ribbing the EversharpSchick Inje ctor MORGANSHOW? the razor. The radio listeners knew this actualtest where 3 men appearedon stage Razor, InjectorBlades , and especially the Even with Morgan'spicture and com­ amazing procedurefor the soundsi i made­ with lather on their faces. 2 men used "Push, Pull, Click, Click!" phrase. For ments,the EversharpSchick Inje ctor -- "Push, Pull, Click, Click razorsf rom other brands, and the third example, Morganpresented a commercial Razorway to shave was faster and easier For honest, seriousadve rtising, Ever­ man shavedwith an EversharpSchick concerningan imaginary guy who owned than with single edge or doubleedge sharp Schickwas the sponsor of TAKE Injector. All 3 men had to shavewithin the an EversharpSchick Injector Razor. razors of the era. The best newso f all, us­ IT OR LEAVEIT, DUFFY'S TAVERN, commercial time. Oncethe bell sounded, Althoughhe was the proud owner of the ing the modernEversharp Schick Injector MAISIE, LET YOURSELFG O, and other all 3 men started to shave. In the heat of razor, this poor fellow had tremendous Razordidn 't cost any more to use than

14 15 other razors---and if some mencouldn 't get dates, it was indeedf un to spend an ___o.r Pardon 11ae-Js Your Hooaer eveningplaying "Push, Pull, Click Click." Sltowing? byPaulGardner In fact, I'm sure that Eversharp, Inc. would • A Hollrroodproducer - had been have loved thal' looking for a really good story for a Author's note: •- The "Buy Eversharp" year. and had at last reachedthe point thememusic on the radio programswas where he was ready to listen to all ) also in behalf of EversharpPens & Pencils. comers.An unknownwriter was ushered into his presenceone day. "They tell ) **- "Old ManAdler " was Jesse Adler, me you have a great play," said the presidentof Adler ShoesFor Men. Adler mogul, with a reassuringwave of the Shoeswas a favorite victim of Henry hand. "Go aheadand read it to me." Morgan'ssense of humor on the HERE'S This was more than the authorex­ MORGANradio program. pected. He was afflicted with a severe case of the stutters, but the chancewas too good to miss, so the author sat down and read rhe whole' play, scene scene. Whenhe had finishedthe pr6- ducer yelled for his secretary." Sign this man at once," he cried. "He's got a new twist that's sure box office. Every char­ aaer in the story stutters." -EverythingFor The Boys (NBC) • • • • • • • • • • • • • • • • • • .' Bert Lahr, defendinghimse lf to MontyWoolley , exclaimed:" Listen, I'm just as healthyas the next guy. In fact, To determine what the nation's favorite programsare representativesof Hooperma ke nine who's got my good looks, who's got my million phoneca lls a year. musclesand my sparklingteeth?" ·· don know,but you better get 1 't 'd If the listenersof America think that Crossleyand Mr. Hooper, far in the 'em back," observedWoolley . the most important namesin radio are background, determinewhether a program -Stage Door Canteen(CBS) those of Bob Hope, Bing Crosby, Edgar stays on the air or not. Briefly, the Crossley ...... Bergen, Jack Benny, Kate Smith, Walter and the Hoopera re the systemsby which Winchell, 'Fibber McGeeand Molly, and the sponsorsmeasure program audiences . •• Now that the war's over the per­ Expertsdisagre e as to the value of ennial rivalry betweenthe Army and other favorites,they are sadly mistaken. these ratings,depending upon how it Navy has grown more heated.On "Blind } For the key namesin all American "WheretheGolden Ageof Radio Date " recently, a girl told a khaki con­ radio are a Mr. Crossleyand a Mr. Hooper. affects them.A comedianwhose Hoope r testant that she wantedto go to the ) Now whetherth is is as it shouldbe rises a point will race into the sponsor's Meetsthe Di~tal Age" Stork Club in the worst way "Then is besidethe question. Whet.herth e office at daybreakthe next morningand you'd better go with a sailor," piped the slavish adherenceto Mr. Crossley and Mr. scream: GI, eyeing a rival contender," cause Hooperretards or advancesthe progress "See what 1 did? I amthe saviourof www.digitaldeliftp.com that's the worst way!" of American radio is the subjectof sharp Whiffiepoofs shoe polish. The pti>lic is -Blind D'ate (ABC) debate.Yet the fact remainsthat : Mr. cenainly taking a shine to my program."

16 17 But if his Hoopersinks our hwnorous ideas of what pulled. Fan mail was friend changeshis tune. He avoids his consideredan indicationbut this proved sponsorlike bubonicplague and if he inaccurate.Many listeners might write does run into him al an adjacentpub he to John J. Anthonybecause his was a sneers:" So what?Put me behind a program programof experience, whereasfew like Hope's and see where I'd.stand. How would be dashing to their stubs and can you expect me to buck FredAllen , Jack typewriters for communiquesto Bing Bennyand WalterWinchell at the same Crosby. and Fibber McGee. So that cri­ time. Underthe conditions, my Hooperis terion went out the window. marvelousandthe finn of Whiffiepoofshou ld The "simple-recall" methodof Archibald be delighted." Crossley was introducedin 1929. He, or Hencethe comedian blameshis de­ his representatives,would cal l up folks cline on the poor writers and the network, and ask them to which programthey had the networkand the advertisingagency listened the day before. Later, this was glower at one another, the agencypee ks amendedto shorterperiods and listeners quizzically at the sponsor- and the sponsor were asked to what· programthey had keepshis eye riveted on the Hooper. been turned on in the previoustwo hours Several weeksof falling Hoopersare worse or less. In 1930 the Co-operativeAnalysis In the New Yorkoffice of CE Hooper,the interviewsare filed and carefullytabulated by than falling archesfor an entertainer.All of of Broadcastingwas formed and Crossley, a trained staff of assistants. them- the biggestand the smallest - study Inc. was hired to do the researching. thesehidden barometersof radio with By 1939, Crossleywas usmgsome By 1943, the A C. Nielson Company are plain that more peopleare listening feverisheyes. fifty-two investigatorswho workedsi ­ had entered radio research.Th is organ· to Winchell.Thus , Waltermay honestly Now, you might ask, how are these multaneouslyin thirty cities from coast izarion utilized an instrumenti nvented demandmore lotion from his sponsor famousCrossleys and Hoopersborn? to coast, some 168 days of the year. It by ProfessorsElder and Woodruffof In a word, the Crossleyand the Ah, there's the rub. But - first - let's was estimatedthat there were 510,000 the MassachusettsInstitute of Technol­ Hooperprov ide the approximatesize of breakdownthese systemsrap idly so that completed interviews basedon 800,000 ogy . This is an Audimeter which is the listeningaudience - and everybody we may unerstandwhy radio talent breaks phonecalls. The object, naturally, of the attachedto the radio and which records involveddraws his own conclusions. under the strain. Even thoughtheir best wholeth ing was to determine who lis­ the set operationon a tape. Radiocannot offer A B. C. ratings like friendswon't tell them, Mr. C. and Mr. H. will, tenedto what.If thebuye r was to beware Howdo you analyzea Crossleyor a newspapersand magazinesbecause there and that's the devil of it. in radio, it was his own fault if he didn't Hooper?That is the problemwh ich are no issuesprinted , no tickets are sold, Radio, in America, really got out of consult the interesting statisticsof Me. causes many radio executivesto tie them­ no turnstilesturn . However, the new swaddling clothesin 1919when the Radio Crossleyor of Mr. Rooper, who had soloed selves into knots. Because, as in the BroadcastMeasurement Bureau , to be Corporationof Americawas formed. By into the picture in 1938 Einstein theory, everythingis relative. If availablefor all stations, will tell the 1940, accordingto the statistics of Mr. C. E. Hooperw as affiliated with Clark­ Walcer Winchellshows a 21.8 on his numberof peoplewho listen to each Hoopersets. The United Statesboasts of Hooperin 1934, but four years later Mr. Hooperfor November - the ratingscome stationonce or more each week. approximately28 ,000,000 sets covering85 Hooperwent into businessfor himself. out twice a month- what does that signify? A programw ith a high rating does per cent of the nation's families. His methodis called the coincidental it meansthat 21.8 per cent of the set not necessarily mean that it is selling Well, with such a listeningaudience, methodand is now also used in the ownerscovered by the Hooperscouts goods. Someprograms on national net­ ii has becomei mperativethat the adver­ Crossleycalculations . This meansthat were listeningto Mi. Winchell. This is works, featuring· women'schit-chat in tisers and the networksknow what at­ the Hooperfirm phonespeople wh ile gatheredfrom a samplingof phonecalls the morningsor afternoons,have low tracts the Americanpub lic. The gauging, they are actually listening to their radios. to a limited numberof homes. If the ratings. But. as the sponsortestifies : thereof,is no easy task. Hooperuses thirty-twocities which have report on Winchellascen ds to 23.4 in "When Miss Blurt says that you In the beginning, nobodyhad any real local service from all networks. Decemberand 24.6 in Januarythe facts should try that little ash tray, the first

18 19 thing you know everybodyis rushing to the odds were all againsther , for habit Woolworth's for ash trays, and soon we are plays a tremendouspart in radio and makinga deal with Woolworth's.We love Jack's positionhad long been secureon Miss Blurt" this spot. Meanwhile, Drew Pearson's Sometimesit takes masteranalysts to backers were stressingthat his ratings figure out the gyrations in a Crossley more than held their own against the or a Hooper.Once Joan Davis and Jack oppositionof both Smith and Benny. Haley dropped5.9 and Bing Crosbywas Summeris notoriouslythe poorest pegl.VDCh clipped for 4.1. Inasmuchas the com­ time for listening, and that is when tem­ Etheland Albert peting programsheld their previous rat­ poraryreplacements are put on the air. ings what happenedto the missing The struggle for the favorite reactionsof Mr. CoupleNext Door audience? Crossleyand Mr. Hooperis at lowest ebb in Then there was the case of "Lutheran warm weather. Bob Hour" and "SweetheartTime " on Mu­ Critics have allegedthat the dogged tual. "LutheranHour ," (Sundays, 12:30 obeisanceto ratings is one of the worst Hastings p.m. E.W.T.)dropped from 3 points to drawbacksto the advanceof radio. ArchieAndrews I. 5, lost half of its listeningaudience, Ratherthan . experimentwith new ideas McHale's Navy accordingto a Hooperating. Yet, "Sweet­ the tendencyis to play tried and true heart Time," on an hour later, leaped formulaswhich build up ratings-rhe l Roseman from 1.5 to 3.7, doublingi ts listening magnetthat appealsto the sponsors. The audiencefor the sameperiod . How ac­ Bennys,Allens , Cantorsand the pace­ Rice count for that twist? setters are grantedfabulous sa laries but GoodmanAce , of the famousEasy . whereare the successors being groomed ArchieAndrews Aces, declaimsagainst ratings . to take their places?A poor rating would I RememberMama "Whenanybody phoned to find out take the edgeoff a newcomerright away. who was listeningto me that investiga­ Whilea NormanCorw in or an Arch tor never got an answer,' he claims Obolermay not crack any Hooperrec­ - sarcastically." They were too busy listen­ ords it must be concededthat their ing to me and could not tear themselves efforts are rare, stimulating and original. IPBll13-14, 2012 awayto answerthe phone." Becausea soap opera registersa 7.3 and FredAllen, one of the most popular a Corwinopus 4.5 shouldthe accen be DEALER'SROOM WILL OPEN SOMETIMEONTHUSDAY AFTER 2:00 of all radio comedians, is outspoken on soap opera? againstratings and the conclusionsde­ Extolled, criticized, watched, studied, lltll HOURS: fR\OAY9AM-7PM g1)1)f rived by advertisers and sponsors. So are observed, maligned, deprecatedbut , 11111 SATURDAY9AM· 4PM manyother notablemicrophonists. \ withal, worshipped, the Messrs. Crossley EVENINGRE-CREATIONS 7PM Yet this battle for ratings constitutes and Hooperare by far the most influen­ some of the most intensebehind-the­ tial gentlemenin the radio industry. - 5901PFEIFFER RD EXIT Yes, about the worst thing you can re­ cRoWKtPWA scenesradio drama. - 15 5901PHEIFFER ROAD EXIT 15 O FF1-75 WhenKate Smith was shifed to op­ mark to any celebrated entertainer is: t CINCINNATI, OH45242 513.793.4500 pose Jack Bennyat 7 o'clock on Sunday "Pardonme- --your Hooperisn 't showing!" ADDMISSION$10PER DAY night the whole industry waitedwith as After that ust get on your way That , j . \ CROWRl ROOMS$91 SINGLE or DOUBLE muchexcitement for the Hooperatings meansthe endingof a long friendship. - For moreinlormalion call Bob Burchell OA.YTONl'IA1A as the averageperson does for the fifth TollFree 888.477 .9112 [email protected] at Belmont. Wouldt he public veer away TUNE IN Vol. 3, No. 8 December1945 C\NCINW>ll ( 11 from the Waukeganviolinis t to 'listen www.cincyotr.info REDROOF INN 513.793.8811 to the gifted singer? It didn't, and sponsorsturned somersaults. Naturally, \

20 21 and always on hand when his dad writes He has a way with kids materialfor the show. Togetherwith at­ Radio Oddities EmceeLinkletter spends a dayoff with his children tractive Mrs. Unkletter, an accomplished non-professionalinterior decorator,they • Columbia's ShortwaveListening One of the most popularof those self-consciousnesshe may have acquired are the source from which Papa Linkletter Post began' monitoring and recording bright, breezy audience participation shows about appearingbefore the mike. He draws his vast fund of experienceon how allied and enemy communiques and that originate from the West Coast is CBS's asks them about their hobbies, studies, to deal with the small, fantasticworld that propagandafrom some 60 foreign ''House Party." Presided over by genial pet peeves, what they think about their children live in. stations in 1939.The material has been EmceeArt Linkletter, the show has at one youngerbrothers and sisters, whethert hey transcribedi nto twenty-fourmillion words, time or anotherfeatured Make-upArtis t think children should be spanked-andthus 96,000 typewrittenpages , forty packed PereWestmore g iving free beauty hints to leaves them in a pleasant, relaxed state file cases, which the Library of Congress womenin the audience, conducteda poll of mind. is photographingon microfilm and on how soldiers feel about civilians and Their spot on the show is a continuation keeping as a permanentrecord. vice versa, inducedmembers of the audi­ of some of the questionsthat Linkletter had I •• ••• e • • • e • e e e e • • e • • e e ence to sing duets with famousguest stars. asked them in the prebroadcastinterview. • During the year and a half that High point of each of the daily halfhour The hard-workingemcee has to be on his "Blind Date" has been on the air, 18 shows, however, comes during the last six toes every minute to keep up with some ingagementsand four marriageshave minutes of the program-whenfive children' of the unusualresponses, which range been chalked up as a direct result of appear to exchangesome un rehearsed from the hilarious to profoundopinions on dates arrangedbetween service men repartee with Linkletter. world events. At a recent broadcast, for and glamourgirls . Handlingfive uninhibited children example, he asked nine-ye r-old George ...... each day, five days a week, 52 weeksa Labre what three things he would select to • Phillips H. Lord, writer-producer year, would be enoughto give most radio take to a lonely island. Georgepoi need to of ABC's "Counterspy" has one of emceesthe heebie-jeebies, but it is to tall, three other little nine-year-oldguests sitting radio's most unusual methodsof getting blond personable Art Linkletter'scred it that beside him, quickly answered, "Joan and his show On the air. Lord does a "re­ he takes it all in his stride and comesout Mary and Betty." Anothertime Linkletter mote" productionjob. Eight days before on top. Maybeone reason for this is that all asked the childrenwhat they would sug­ each broadcast, the actors do a detailed the details of the children's guest appear­ gest a girl who was in love with a city fellow dress rehearsal which is recordedon a ances are very carefully prearranged. and a country fellow do. Eleven-year-old disc in the control room of a New York The five lucky children who appear Louis Habler raised his hand with a ready studio. The recordingthen is sent by daily are selectedby their principals from solution: "She should marry the city fel­ plane to producerLord, who makesthe Los Angeles public schoolsrange in age low,'' he drawled. "He'd be so muchmore necessaryrevisions in his quiet retreat from six to thirteen. They are called for at civilized." located amongthe pines of Maine. the school'sdoor by an enormous, black, The ease with which Linkletter handles ...... seven-passengerli mousine that takes childrencan be traced partly to his own • Two years ago, on August 22,1943 , them to Hollywood'sCBS Studios. There, housefulof them.Arthur Jack, the .eldesr, CorporalH enry Temple, son of a colonel they are taken on an encyclopedict our that is 8-years-old,b londe-haired Dawn is 6, in the Germanarmy, was married during includes the soundeffects department, the and the newest addition, Robert, is one­ a "We, The People"b roadcast.Recent ly newsroom, the various studios, and finally year-old.Ar t is a real pal to them, and his Army veteran Henry Templegot his U. the master control room. idea of how to spenda Saturdayor Sunday S. citizenshippapers. His witness was After this, and shortlybefore the program off is to make recordingsof their voices. Milo Boulton, "We, The People" master of goes on the air, easy-goingLinkletter i nter­ Arthur Jack, or "Link,'' as he's called by ceremonies. views each child personally to wear off any family and friends, is Fan NumberOne , TUNEIN Vol.3, No.8 December1945

22 23 I

century Englishdandy , was in reality THE provided manyfine contributions to the 1/05/57, the program was carried over SCARLET PIMPERNEL, championof the radio archives. ROYALTHEATRE , hosted Old Time Radio CBS,often peopleoppressed by the bloody Reign of by LaurenceO livier, was an excellent as a sustainingfeature , without a regular Series Reviews Terror during the FrenchRevolution in the anthologyof dramasb roadcastto the sponsor. The programwas not by Bill Kiddle 1790's. Broadwaystar , MariusGo ring English-speakingworld from the UK.or in a run-of-the-millsoap opera, but a good transferredto NBCin the summerof 1952 to the case of the US-the programwas aired ROGERSOF THE GAZETTE mixture of romanceand thrilling star in a recreationof the classic adventure over CBSon the weekendsover a seven For many years, until his tragic death in mysteries.Radio Memories has 16 of this tale as a replacementfor CAVALCADEOF month span, between10/04/53 and 5/30/ 1935, home-style humoristWill Rogers Sr. fine half-hourdramas. AMERICA. The interesting historical 54. Music was provided by SidneyTorch . was one of America's favorite entertainers. SAUNDERSOF THE CIRCLEX fiction series continued for a full season SAINT Two decadeslater , a Holywoodfilm, "The The pioneering spirit found in many from 9/21/52t o 9/20/53. Mysterywriter Leslie Charteriscreated the Story of Will Rogers" projected his son, Americansand a desire to live ROOSTYOF THE AAF character of "SimonTempler " (aka "The Will Rogers Jr. into the lime light. The the simplerlif e are probably the main The U.S. ArmyAirforce during World War Saint")in 1927 and the exploits of this result was a short-lived comedydrama reasonsfor the successof II developedan interesting anthology, "Robin Hoodof ModernCrime " remained entitled ROGERSOF THE GAZETTE.The Westernstories . SAUNDERSOF THE a combination of music, drama and as a popularnovel for over sevendecades . programproduced by NormanMacdonnell , CIRCLE X, aired on the West adventure. WilliamTracy was cast as THE SAINTcame to radio on 1/06/45 after was heardover CBSon Wednesdaynights Coastove r the Blue networkon ! "Roosty",whose bomber crew was a successfulfilm career and remainedon for almosts ix months, between6 /03/53 Thursdaysin 1941-1942, was an stationedin Britain, and Lee J. Cobbwas the air for six years until 6/24/51. Vincent and 1/04/54. Will RogersJ r. in his role effort to protray life in the "Wild West" featuredas his tailgunner. The half-hour Price, a sophisticatedHollywood actor , was as a countryeditor poured a good deal throughthe eyes of "Bill programwas heard over Mutual between4/ cast in the lead for four seasonsbetween of his late father's homespunhumor and Saunders', Foremanof the Circle X 09/44 and 1/20/45. Unfortunely, none of the 1947-1951 when the programwas heard conventional wisdomi nto helping people Ranch.John Cuthbertson was episodeshave survivedand there is little on Sundayevenings at 7:30. Radio who had "fallen on hard times." cast in the title role in this interesting30 other nformaton availbaleabout the Memorieshas an excellentselection ROGUE'S GALLERY minuteserial drama. i i of program conent or credits episodes this crime drama Dick Powellwas one of the most versatile SCARLETC LOAK 's t . of . I ROY ROGERSSHOW SAFARI performerson radio. His repertoirei ncluded Life in Montery, Californiabefore the Gold America's "King of the Cowboys" graduated Sometimes a fine cast, a good story line music, variety , newspaperdramas , and Rushof 1849 and Statehood, was a time and good directionare not sufficent detective/crimeprograms . All in all, Mr. of adventureand romance.An audition from Hollywoodand the silver screento a highly successful radio westernvarie ty credentials for a programto "graduate" Powellwas featured in over a dozen tape entitled THE SCARLETCLOAK, beyondan audtion status. SAFARI,had different radio programsi n his long written by Joel Murcottand directed by programthat was heard over either Mutual i career.In the summerof 1945 he starred Dee Engelbach, was auditioned2/15 /50. or NBCfor eleven seasons, between a great audition script about a rogue bull in ROGUE'SGAL LERY,a summer Unfortunately,the programwas a "carbon 11/21/44and 7/21/55. Dramai n the series elephantin Africa. Jack Johnstone replacement crime drama. The show, with copy" of the ZORROstoryline w ith "Brad focused upon Roy, his horse "Trigger and had a fine cast that includedRay Milland, Powelli n the lead, lasted for one year until Carver" a youngAnglo returninghome his old sidekick(played by GabbyHayes William Conrad, JoanneBanks, and Paul 6/20/46. The hero "RichardRogue " "trailed after a 20 years absenceto find the men & then Pat Brady) as they battled various Frees, but this post-waradventure drama lovely blonds and protectedw itnesses who had murderedhis parents. He is bands of outlawsand protectedthe heroine failed to sell in a tough market! in a new toughguy persona.' Radio aided by an old Mexicanan d assumes Dale Evans(Mrs. Rogers)Music for SAM PILGRIM'S PROGRESS Memorieshas severalo f these interesting the identity of "El Diablo,' a maskedman programwas first providedby the "Sons of In 1949 ABC auditionedwhat might have crime dramasfor your listening enjoyment. in a scarlet cloak who battles injustice. thePioneers' and later in 1948 by "Riders been an interestingdrama entitled SAM ROMANCE WendellNiles was cast in the leading of the Purple Sage." The theme song "Harry PILGRIM'S PROGRESS, a drama about Variety was the spice of life that surged role with supportfrom Gerald Mohr.Lyn Trails" becamea trademark for good family "the times and troubles" of a New York throughthe veins of the long-running Murrayprovided the musicalscore . oriented radio programs. City cab driver. Peter Leeds,Wa lly Maher, romanticantholog y entitled ROMANCE. SCARLETPIMPERNEL ROYALTHEATRE (aka THEATRE ROYAL ) JeanneBates and Alan Reedwere all For almost 14 years, between4/19/43 and "Sir Percy Blakeney', a foppish 18th The British BroadcastingCompany (BBC) memberof a strong cast. Basil Adlam was

24 25 the composerand conductorof the original fiction tales in the mainstreamo f adult SONNYAND BUDDY Carsonand variousfemale vocalists. To musicalscore . "Nice try.. but no cigar!" entertainment.T he program was aired No one has better imaginationsthan maintain a high level of continuity, Harold SAM SPADE first on the West Coastand then was children, and radio, with its manyand varied Peary("Gi ldersleeve") and other members WilliamSp ier, a mastero f radio mystery heardover the NBC networkfor less than programsduring the "children'shour" each of the cast dropped by for "visits." drama, broughtDashiell H ammett's famous a full seasonbetween 2/ 11 to 9/27/41. weekdayafternoon, was a natural medium SECRETAGENT K-7 RETURNS hard-boiled San Franciscodetective to the Lou Merrill was cast as "Captain Craig for their after school entertainment. By the Counter-terorist operationsby the leading airwavesin 1946in THE ADVENTURES McKenzie", skipperof a mysterious Springof 1935, the late afternoonl ineup democraciesare commonp lace in the OF SAM SPADE.Howard Duff , an submarinethat traveled the oceans and of children's showsoffered everything openingdays of the 21st centuiry. Back actor with an almostperfect voice and seas of the world in a series of fantastic from LITTLEORP HAN ANNIEand BUCK in 1939, on eve of World War 2, there polishedde livery was cast in the title adventures.Some collectors of OTR ROGERS, to JACKARMSTRO NG and was a great public interest in America's role. He stayedwith the series four years. dramasr ank this series in a class next the STORYL ADY.The ADVENTURESOF ability to defend its shores from various During this time Wild Root CreameO il to I LOVEA MYSTERYfor pure listening SONNYAND BUDDYwe re aired in 100 formsof attack. Into this spotlight came Hair Tonicsponso red the very popular enjoyment. quarter-hourepisodes in 1935. an interesting quarter-hour syndicated, program noted for its fast-moving plots and LES MISERABLES Approximently 50 of the serial episodes transcribeddrama, SECRETAGENT K-7 easy dialogue.Radio Memorieshas an The world competitiondictates that one are still available and theygive an interesting RETURNS, an anthologyof spy stories outstandingcollection of showsfrom this needsto put in some serious practice insight into early radio. in which America'sinte rests were protected seriesspanning the five year era from 1946 before the main event. LES MISERABLES SUPERMAN by government agencies. A total of 76 to 1951. was the first seriousdramat ic effort of the He was "faster than a speedingbul let, able episodes, sponsoredby Daiylea Products SARA'S PRIVATE CAPER young OrsonWelles in the late summerof to leap tall buildings in a single bound." were broadcast.Radio Memories has The "life" of a summerreplacement p rogram 1937, before forming his MercuryPlaye r SUPERMANhas been the quintessenceof severalof these dramasin it's collection. was short and not alwayssweet. SARA"S group and embarkingupon the Mercury the "superhero" to millions of fans for the SECRETMISSION PRIVATECAPER was a light-weight Theaterseries . Welles took the classic past six decades.From the pagesof DC During the early days of the Cold War, comedy/mysteryshow , sponsoredby Victor Hugonovel , divided it into seven comic books, to matineemovie seria ls, to The ArmedFo rces Radioand Television Wheaties and heardover NBCon Thursday short yet interesting chapters, then aired radio, SUPERMANwas the world's favorite Service(AFRTS) broadcast an interesting eveningsat 10:30for the short span of two it over WORMutual. The story of injustice visitor from anotherplanet. For a complete dramatic series titled, SECRETMISSION , months, betweenJune 15 andAugust 25, and persecution is broughtto life by Welles decade, between2/12/40 and 3/01/50 , true stories about people and their attempts 1950. Sara Bernerwas cast in the title role. in a well-craftedradio dramain this the THE ADVENTURESOF SUPERMAN to escapeto the Westfrom behind The Only the first episode has survived. 21st century. were broadcast in serial form to his many Iron Curtainof Communistcontrolled SATAN'S WAITING LETS PRETEND fans. During most of this era Bud Collyer EasternEurope. Edward Arnold was the Psychological mysteryd ramasof ten No one has better imaginationsthan was cast in the title role in these 15-minute distinguishedhost and Hy Averbach the faced difficulty in developing a sustaining children, and radiowas the natural medium episodes.Radio Memorieshas over 1600 featuredp layer in this half-hour anthology. audience.SATAN "S WAITING, hostedby to producesome highly imag inativeprograms . episodesin its vast collection. Frank Graham, was heard as a summer What might look akward and rediculus in SUMMERFIELDBANDSTAND replacementfor MR AND MRS NORTH a B-grade Saturdaymatinee mov ie really In the summerof 1947, THE GREAT over CBS on Tuesdaynights at 8:30. The took off in radio. For 20 years,beween GILDERSLEEVEwas one of the most program, sponsored by Colgate,on ly 3/24/34and 10/23/54, Nila Mack and popular situationcomedies on radio. lasted 14 weeks, betweenJ une 15 and others directeda cast of LETS PRETEND BetweenJune 11 and September 3 of August 24, 1950. playersi n one of the finest children's that year, Kraft Foods, the sponsorof LATITUTEZERO programsof all time. On Saturday morning GILDERSLEEVEtreate d their listening For manyyears sciencefiction dramason they madethe impossible seem real, as audienceover NBCt o a pleasantmus ical radio were for children and the comic book younglisteners would be instructedto show titled SUMMERFIELD BANDSTAND 5PM-WOR set. However;LATITUDE ZERO became climb on the back of a turtle and travel to a as a summerreplacement. Band numbe rs Prennted by 1 1 the first series to attemptt o place science wonderful land of fantasy. were interspersed betweensongs by Ken j blue coal

26 27 is RADIOMEMORIES total collection now available 16444 #71 Betty Has Left 09198 04/28/49First Impressions through AUDIOCLASSICS ARCHIVE® . Make checks #72 BettyAn Heiress 05/05/49Homer's Ann iversary payable to Audio Classics PO Box 347Howell, Ml #73 RefurbishedHouse Car 09199 05/13/49Spring Feve r 48844-0347(517) 545-7577Telephone/ Fax #74 Two Hats Ice Fishing For Fruitcake 09200 Model AirplaneRace $3.50 pertape$5 .00 shipping 16574 #79 Betty TurnedOut #80 Buys Animals Mother'sDay Dinner #81 On WayTo Lumkin 09201 SchoolPicnic SAMSPADE 00501 09/26/48#118 The Dick Foley #82 Betty Found The CrossCountry Race 00494 08/02/46# 4 Samand The Caper 16575 #83 Lion Is Loose C5437 02/21/52The DebateTeam 10/24/48#122 The Insomnia Psyche #84 Lion Captured 11/23/52Last TurkeyFor 10/05/47 # 67 TheAdam Figg Caper #85 To Trust A Lawyer Thanksgiving Caper 00502 10/31/48#123 The Fairley­ #86 HouseBoat ROGUE'S GALLERY 00495 11/09/47# 72 The Bow BrightCaper 16576 #87 HouseboatIn Torrent 15441 06/23/45McDonald Murder Case WindowCaper 11/07/48#124 The S.Q.P. #88 Saved From Water 10/25/45Murder With Muriel 06/20/48#104 The Deathbed Caper #89 House Boat Gone 14189 10/18/45#17 BlondesPrefer C-90 Gentlemen Caper 00503 11/28/48 #127 The Quarter­ #90 CharcoalTo The Rescue 16577 #91 MessageFrom Lawyer 11/29/45 #23 Little Old Lady 1 00496 06/27/48 #105 The Bail Bond EagleCaper #93 CatchingSnake 2/13/45#25 BloodOn The Sand Caper 12/12/48#129 The Bouncing #97 PapersAre Legal 17088 07/14/45AngelaMullins 07/04/48#106 The Rushlight BettyCaper #98 StrandedIn Desert 12/20/45George Grant 16438 #01 MedicineShow DiamondCaper #99 In El Centro#100 At Ranch 16466 11/08/45 #20 Little Drops Of Rain #02 Five MilesTo Laredo 00497 07/11/48#107 The WheelOf THE ALDRICHFAMILY 11/15/ 45 #21 HouseOf Fear #03 $2000Bond Life Caper 14944 02/11/43 Valentine's Day Party 17089 01/03/46Stark McVey #04 Betty Kidnapped 07/18/48#108 The Missing 03/11/43 SeeksLegal Advice 05/16/46Judge Collin Baker 16439 #05 To Pay Ransom NewshawkCaper 13205 02/11/43Two ValentineParties 19867 01/17/46#30 Suspicious Will #06 The FaceAt the Window 00/00/00Warm March Day 01/31/46#32 CarlottaThe 00498 07/25/48#109 The Mad #07 Crossingthe Rio Grande 14943 04/01/43Selling War Bonds Magnificent ScientistCaper #08 Reachingthe Other Shore 10/23/41Forgets To Mail Letter 19868 02/21/46#35 The Alibi Master 08/01/48#110 The Dry Martini 16440 #09 Treed 16206 11/20/44McCa ll's Bike 04/04/46#41 FavorFor A Caper #10 Rid of Smugglers (Faulty) 01/25/45 Church& Chocolate CondemnedMan 02150 08/08/48#111 The Bluebeard #49 Rid of Smugglers 09192 06/24/48Summertime Blues 16467 06/30/46#53 Lady With A Gun #50 SheriffSuspect Caper 09/16/48A Quiet Night At Home (Rehearsal) 16441 #55 An Explosion 08/15/48#112 The Critical 09193 10/07/48 Mary'sSurprise 06/23/46#54 CabinOn The Lake #56 All AgainstSheriff AuthorCaper 10/14/48 The Great WeinerRoast (Rehearsal) #57 She Did It 02151 08/22/48#1 13 The Vaphio 09194 10/21/48The Babysitter THE SAINT #58 MoneyIs Lost Cup Caper 10/28/48 Sticky Situation 00080 10/15/47#15A GangsterDistrict 16442 #59 ChasingChecked Suit 09195 11/04/48The New Hat Attorney 08/29/48#114 The Lawless #60 MoneyRecovered 11/11/48 Toy Repair 10/29/47#17 Greed Causes Caper #61 MortgagePaid Off 09196 11/18/48Grab Bag Sale Murder 00500 09/12/48#116 The Lazerus #62 HouseCar Fire 04/07/49Bl ind Date 00081 07/31/49 #54 The Saint Goes Caper 16443 #67 SheriffGets the Drop 09197 04/14/49 Shortstop Underground 09/19/48#117 The Hot 100 #68 Cornered#69 Full Of Rocks 04/21/49 First Date 08/14/49#56 Greed Causes #70 SuitcaseWith Treasure GrandCaper Murder (Repeat)

28 29 00082 09/18/49#61 A Schizophrenic 00093 01/14/51#125 SimonTakes A 02158 04/20/56#13 Living Portrait- 20951 08/18/42#27 Cary Grant Psychiatrist( Repeat) CurtainCall WilliamZeckendorf, Tycoon 08/25/42#28 Red Skelton 11/06/49#68 The Case Of The 01/21/51 #126 TubaOr Not Tuba, 04/27/56#14 The Record 20953 08/30/42#31 Bing Crosby UnhappyHomicide That Is The Question Collectors 09/22/42#32 DonAmeche 00083 11/13/49#69 The Case Of The 00094 02/04/51 #127 The CarnivalMurder 02159 05/04/56#15 The ToledoWar BlondeWho Lost Her Head 02/11/51 #128 The Bride Who Lost 05/11/56 #16 The Enormous Radio 01/08/50#77 The CakeThat Killed Her Groom 02160 05/18/56 #17 Lover, Villains, RENTALLIBRAR Y 00084 01/22/50 #79 The CaseOf The 00095 02/18/51# 129 Next Of Kin And Fools The Golden Age of Radio" may be over, LonesomeSlab 02/25/51#130 The Big Swindle 05/25/56#18 The Little Prince but they are not forgottenand are collect­ 06/11/50#98 The Sinister Sneeze 00096 03/04/51#131 The What-NotWhat 02161 06/01/56 #19 A Matter Of Logic able. Youcan join our rental library. receive 00085 06/18/50# 99 A Sonata For Slayers Got Hot 06/08/56#20 Bring On The Angels a catalog and can again hear those favorite 07/02/50#101 A Real Gone Guy 03/11/51 #132 Button, Button H.L. Mencken forgottenprograms from the past. If you are 00086 07/09/50 #102 The ProblemOf The SECRETAGEN T K-7 RETURNS 02162 06/15/56#21 The Stronger youngerand never heard the fascinating Peculiar Payoff 18695 # 7 BorderV iolations 06/22/56#22 AnotherPoint Of radio broadcastworld of drama. ccmedy, 07/16/50#103 Follow The Leader # 8 PoisonousGas View Or HamletRevisited westerns. andscience fiction , you can 00087 07/23/50#104 The Frightened # 9 InformationPeddlers 02163 06/29/56#23 The EternalJoan now discoverand collect these programs. Author #10 NarcoticPedd lers 07/06/56#24 Portrait Of Paris We offer the best soundingprograms on 07/30/50#105 The Case OfThe 18696 #21 Military Secrets Leaked COMMANDPERFORMANCE cassettesthat you can listen to at homeor PreviewedCr ime C-90 #22 UndesirableAliens 19159 03/01/42 # 1 Eddie Cantor on the go Listen on your Walkmanor your 17090 09/03/50# 110 BaseballMu rder #23 High SpeedBomber 03/09/42# 2 Fred Waring automobile's cassette deck and let talk 09/17/50#112 The GhostTha t #24 MasterSpy 19160 03/13/42# 3 Kate Smith radio be a thing of the past. Drive time will Giggled #25 Gold Shipments 03/20/42 # 4 FredAllen be moreenjoyable 09/24/50#113 DossierOn A #26 EnemyAl iens (wow& flutter) 19162 03/29/42# 5 GeorgeJessel QUALITY/COST Doggone CBS RADIOWORKSHOP 04/01/42# 6 Kay Kyser All cassetteprograms in this catalog are of 00088 10/29/50#114 It's Snow Use 02152 01/27/56# 1 Brave New World, 19163 04/12/42# 7 GeneT ierney superiorsound. We will offer completelisting 11/05/50 #115 Miss Godby'sSchoo l Part# 1 04/16/42# 8 Clifton Fadiman of each series in futureeditions of our rental For Girls 02/03/56# 2 BraveNew World, 13365 04/19/42 # 9 Shirley Temple catalog. includingprograms that mayccntain 00089 11/12/50 #116The DameOn The Part# 2 C-90 04/23/42#10 Pat O'Brien some sound problemsfor those advance Doorstep 02153 02/10/56# 3 Storm 05/07/42 #12 Betty Grable collectors that would like to include all 11/19/50#117No Hiding Place 02/17/56 # 4 SeasonOf Disbelief/ 13364 05/14/42 #13 EdwardG. Robinson programsava ilable, programswith sound 00090 11/26/50#118 The TerribleTintype Hail And Farewell 05/18/42 #14 GeorgeRaft problemswill be clearly markedwith an 12/03/50#119 MarvinHickerson , 02154 02/24/56# 5 Colloquy#1 -An 13366 05/13/42#15 Marlene Dietrich astensk. For now. however, you can receive Private Eye InterviewW ith Shakespeare 06/02/42#16 MickeyRooney a complete listing of your favorite series by 00091 12/10/50#120 The Chiseling 03/02/56# 6 VoiceOf The City 20946 06/11/42 #17 DonAmeche writing to RADIOMEMORIES and request Chimpanzee 02155 03/09/56# 7 ReportOn E.S.P. 06/18/42#18 William Powell such listings. For the cassettesl isted in this 12/17/50#121 SimonM inds 03/16/56# 8 CopsAnd Robbers 20947 06/23/42#19 LorettaYoung catalog, you will find nothing but the most The Baby 02156 03/23/56# 9 LegendOf Jimmy 06/30/42#20 SpencerTracy favorablesound , and here is the best 00092 12/24/50#122 Santa Claus Is Blue Eyes 20948 07/07/42#21 Bob Hope information, price. Each cassetteren tsf or No Saint 03/30/56# 10 The Ex-Urbanites 07/14/42#22 EdwardArnold just $1.00each plus sth. Write todayfor more 01/07/51 #124 LadiesNever 02157 04/06/56#11 Speaking Of 20949 07/21/42#23 Pat O'Brien detailedinform ation to RADIOMEMORIES . Lie. Much Cinderella 07/28/42#24 Cary Grant 04/13/56#12 JacobsHands 20950 08/04/42#25 Clark Gable Visit our web site www.radiomemories .com 08/11/42#26 Walter Pidgeon 30 31