2015 Marketing Plan vision

Share the warmth and beauty of Greater Fort Lauderdale. gflcvb mission

Promote travel and drive visitation to and within Broward County and the Greater Fort Lauderdale area.

The mission of the GFLCVB, as the hospitality industry leader, is to market the area globally as a premier leisure, convention and business destination for the continual economic benefit of the Broward County community, including all of its municipalities. convention center mission

The Greater Fort Lauderdale/Broward County Convention Center is a County-owned facility operated by SMG and designed to act as a catalyst in the generation of hotel room nights year-round throughout Broward County, resulting in increased tourist tax collections, increased hotel occupancy, and greater economic impact. In addition, it is our goal to provide five-star service to guests of the convention center while operating an efficient, environmentally sustainable facility within the guidelines of the booking policies set forth by the Broward County Board of County Commissioners. 2015 Greater Fort Lauderdale Marketing Plan table of Tourist Development Council...... 4 Marketing Advisory Committee...... 5 contents Message from the President...... 6 Key Accomplishments...... 7 Position Analysis...... 8 Market Research...... 9 Visit Florida Stats...... 10 Industry Trends...... 20 Convention & Group Sales...... 22 Convention Sales Joint Share Calendar...... 25 Sports Development...... 26 Multicultural Group Sales...... 28 Strategic Client Services...... 30 Tourism Sales...... 32 Tourism Sales Joint Share Calendar...... 34 Communication Tools...... 35 Gay/Lesbian Marketing...... 36 Office of Film & Entertainment...... 38 Master Calendar: events, tradeshows, missions...... 40 Marketing Communications...... 46 National Public Relations...... 48 Advertising...... 52 Media Plan...... 57 Co-Op Advertising...... 84 Meet the Staff...... 105 table of contents 3 tourist development council

Appointed by the Broward County Board of County Commissioners, the Tourist Development Council advises the County Commission on matters related to the tourism industry and oversees the Greater Fort Lauderdale Convention & Visitors Bureau’s $21.5 million budget.

Barbara Sharief, Chair Dan Atkins Peter Bober Bobby DuBose Natasha Hampton-Clayton Mayor Mardi Gras Casino Mayor Commissioner City of Miramar Broward County City of Hollywood City of Fort Lauderdale Commission

Andreas Ioannou Mark Kukulski Ramola Motwani Tim Schiavone Ken Thurston Orchestra Hotels & Resorts Starwood Hotels & Resorts Merrimac Ventures The Parrot Commissioner Worldwide City of Lauderhill

4 tourist development council marketing advisory committee The Marketing Advisory Committee is comprised of community industry leaders who assist in the development of the marketing and advertising strategies for the Greater Fort Lauderdale Convention & Visitors Bureau and the destination.

Pamela Adams Wayne Gales Melissa Milroy Adams Consulting Group, Inc. Crowne Plaza Hollywood Beach Resort The Galleria Fort Lauderdale

Susan Aichele Sanders Laura Herde Jim Pancallo Fort Lauderdale Marriott Resort & Spa United Airlines Lago Mar Resort Pompano Beach Andreas Ioannou, Chair Tim Petrillo John Allan Orchestra Hotels & Resorts The Restaurant People Hilton Fort Lauderdale Beach Resort Robert Kessler Amaury Piedra Steve Belleme Pelican Grand Beach Resort Westin Fort Lauderdale Beach Broward County Aviation Ellen Kennedy Michael Pouey Donna Boucher Port Everglades Hilton Hotels Manta Ray Inn Ina Lee, Vice Chair Michael Solomon Jean Capps Travel Host Magazine USA Transportation Sheraton Fort Lauderdale Beach Hotel Meredith McCleary Raelin Story Jim Curtis Ebony Heritage Travel City of Hollywood The Westin Diplomat Resort & Spa Kathleen McGowan Matt Talchik Joellyn Fellmeth Nauticom Charter One Yachts Sawgrass Mills

marketing advisory committee 5 To our Greater Fort Lauderdale Hospitality Industry Friends,

Hello Sunny! 2014 awards ■ GFLCVB named Tourism Office of the 2014 has been a tremendously successful tourism year that produced Year by Southeast Tourism Society chart-topping successes in tourism, with 56 consecutive months of (as of July 2014) of occupancy growth and major media attention, including The ■ Gold ADDY for Goodbye Chilly, Hello Today Show (twice), Good Morning America, USA Today, Robb Report Sunny advertising campaign in Chicago and National Geographic Traveler. The Hello Sunny brand is recognized in ■ Visit Florida Flagler Award finalists: print, digital, broadcast, out-of-home -- and in industry awards, including Tourism Advocacy, Beach Looks Good a regional ADDY, Best of Show Flagler and Adrian Award. It is resonating on You PR, Greater Fort Lauderdale with visitors, conventioneers. In short: it is working. Urban Experience marketing, Meet Sunny Direct Mail/Video, Vacation And so is your CVB -- working to keep the momentum going. Growing Playbook, Sunny.org Mobile Website, group business of all sizes, family reunions, sporting events and wedding Hello Sunny Campaign note groups, national and international media buzz, and film and entertainment productions. I am proud to present to you the Greater Fort Lauderdale ■ Gold HSMAI Adrian Awards for Marketing Plan for fiscal year 2015, developed with input, insight and Goodbye Chilly, Hello Sunny special from guidance from the Broward County Tourist Development Council, event and marketing program Marketing Advisory Committee and hospitality industry partners. This ■ Hermes Platinum Awards for Sunny.org nicki roadmap guides all Greater Fort Lauderdale Convention & Visitors mobile website and Goodbye Chilly, Bureau sales and marketing efforts to maximize return on investment. Hello Sunny special event

As we celebrate Broward County's centennial in 2015, with a year-long ■ Best in Class NACIO Awards for Hello calendar of Broward 100 festivities, we are reminded of the great strides Sunny Vacation Playbook and Sunny.org this destination has made and look ahead to an exciting future. ■ PCMA Best Destination Video award ■ Best Beach Town in America, With all best wishes for a happy, healthy and successful year ahead, by VacationRentals.com

■ Routes Award for Excellence in Destination Marketing

■ LGBT Destination of the Year, by Man Nicki E. Grossman About World President

6 president’s letter Strategic Client Services: key 2014 accomplishments • More than 20,000 hospitality employees trained in SUNsational Service 56 consecutive months of visitor growth. Group Sales: • Meeting & Conventions Gold Service Award—20 consecutive years Marketing Communications: • MEET SUNNY association planner direct mail • MEET SUNNY direct mail series. series generated 30+ site inspections. • Welcomed 400+ groups (60% repeat) • New multicultural video. • Continue to enhance Customer Advisory • Expanded the reach of the weddings market. board and host bi-annual meetings. • LGBT successes with Gay Pride Parade in Broward Office of Film and Entertainment: NYC and media coverage. • Increased presence and production from • Gold Henry Flagler Visit Florida award for international group market. • Growth in marketing programs, including trade resource materials. 2-for-1 Summer, Vacation Like a VIP. Multicultural Sales: • Film Production from 4/1/2013 – 4/30/14: • Successful buzz-building consumer events in • Hosted the National Policy Alliance (NPA), a Economic impact: $215,020,786 New York, Chicago, Brazil and Washington, highly sought-after African-American Think Job creation: 25,256 DC. Hello Sunny billboard in Times Square Tank organization, and American Tennis As- Overnight stays: 137,176 generated more impressions than ever, with sociation. Number of film permits: 819 cameos on Good Morning America, ESPN • Secured a four-year contract with the • Film Project Highlights: Graceland, Season 2; during Super Bowl week, GLEE. Conventions of Jehovah’s Witnesses, for city- Wake up Call TNT; A Change of Heart; Kenny • Greater Fort Lauderdale featured in USA wide impact to the central area of Broward, Ortega and the Estefan’s; Gator Boys Season Today, Wall Street Journal, The Today Show. creating a minimum of 10,000 room nights for 4 (Broward County parks); 12 new telenove- the destination in the June-July time frame. las; Mission Makeover; Real Housewives; The Tourism Sales: Bachelor; Swamp Wars; Gym Rescue; Celeb- Sports: • Launched new air service: Norwegian Air rity Wife Swap; James Blunt, Jennifer Lopez, Shuttle from Oslo, Copenhagen, Stockholm, • Hosted more than 200 sporting events, Timber music videos. representing 300,000+ room nights and London; JetBlue from Bogota, Medellin, Lima, • Music events: Lauderdale Live, Rock the 190,000+ attendees. Port Au Prince, Trinidad & Tobago, Punta Ocean Tortuga Festival, Driven Music Confer- Cana & Montego Bay; Copa Airlines from • Sports Highlights: Secured the AAU Con- ence, Dancegiving, Rockers in Recovery. Panama, with connectivity to Latin America. vention, October, 2014. International Judo • Partnership with Pollstar, IFFS and IFCOM. • New UK & German Tour Operator marketing Coaches Clinic, International Judo, Junior program garnered immediate results. Worlds, October, 2014, Hello Sunny Volleyball • Underground Lauderdale initiative Classic, NFL Pro Football Legends Classic, grew with distribution of UMP passes (under- • High increase in visitation, particularly Brazil January, 2015, NHL Draft, June, 2015. ground music pass) for special offers and Scandinavia. for industry and consumers.

key accomplishments 7 position analysis

DESTINATION BRAND PERSONALITY: SUNNY: Dynamic. Diverse. Entertaining. Youthful. Carefree. Refreshing. Active. Vibrant. Greater Fort Lauderdale’s lighthearted water-centric setting provides a sunny sense of ease ---from the Blue Wave beaches to the exotic Everglades, where happy meets go-lucky. New emerging neighborhoods offer a younger generational appeal and a thriving day-to- night cultural scene.

BY THE NUMBERS: In 2013, Greater Fort Lauderdale welcomed 13.4 million visitors. Visitor expenditures increased 8.9% to $10.6 billion. Year-end average daily rate (ADR) was $119.33 for 2013, a 4.1% increase from 2012; above the national TOP DOMESTIC AIRLINE MARKETS INTO average of $110.35, and above the Florida average of $118.46. Broward bed FORT LAUDERDALE/HOLLYWOOD INTERNATIONAL AIRPORT IN 2013 tax collections increased 8.8% year-over-year to $47,698,582. Year-end 1. New York 8. Philadelphia 15. Hartford hotel occupancy averaged 74.7% (+3.2% over 2012) compared to the 2. DC/Baltimore 9. Chicago 16. Providence national average of 62.3% and State of Florida average of 67.0%. Interna- 3. Newark 10. San Juan 17. Tampa tional visitation is up with increases from Canada, Brazil and Latin America. 4. Atlanta 11. Denver 18. Atlantic City Greater Fort Lauderdale hotel occupancy continues to be up for the 5. Boston 12. San Francisco 19. Buffalo past 56 months. Jan-July 2014 hotel occupancy was 80.6%, up 3.4% from 6. Los Angeles 13. Dallas/Fort Worth 20. Pittsburgh Jan-July 2013. The average daily room rate was $135.60, up 6.7% from 2013. 7. Detroit 14. Las Vegas Fiscal YTD occupancy for Oct 2013-July 2014 was up 3.1% and ADR up Source: Fort Lauderdale/Hollywood International Airport 6.0% from 2013. July 2014 marked the highest July occupancy on record for Broward at 75.6% BRAND PERSONALITY In 2013, Fort Lauderdale/Hollywood International Airport serviced Comfortable Witty Happy 23,559,779 passengers, representing a 0.04% decrease. International Free Relaxed Vibrant passenger count rose by .04% to 3,698,567. Total passenger traffic for Jan- Uncomplicated Attainable Refined June 2014 was up 1.9% over 2013. Port Everglades Jan-June 2014 passenger Fresh Credible Playful numbers increased 11.7%% from 2013. Confident Acoustic Genuine

8 position analysis 130 greater fort lauderdale hotel trends 2013 GFL Top Origin Markets Domestic International Florida 34.6% 120 $125.38 Canada 35.6% $122.80 New York 9.5% Latin America 27.5% New Jersey 4.9% (Top 3: Brazil, 110 $114.59 $119.33 $114.26 $110.72 Georgia 3.9% Colombia, Argentina) $107.70 $107.05 Pennsylvania 3.9% Europe 13.2% 100 Virginia 3.9% Scandinavia 8.1% $100.56 California 3.2% United Kingdom 6.5% $89.20 90 $86.02 Illinois 3.1% Other Foreign 9.1% $91.37 $83.66 $82.64 $82.96 $89.21 Michigan 3.0% $78.05 Massachusetts 2.9% 80 $74.98 $72.79 Texas 2.8% 73.4% 73.5% 74.7% 72.4% Connecticut 2.5% 67.8% 70.4% $68.85 70.5% 70 $66.33 74.6% 67.7% 67.3% Other USA 21.8% 65% $58.08 GFL Top Non-Florida Origin DMA’s 60 New York 11.85% Washington DC 3.46% Boston 3.28% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Detroit 2.82% Philadelphia 2.70% Hartford/New Haven, CT* 2.19% = Average Occupancy 2013 total number of 2013 total number of Atlanta 2.16% = Average Daily Rate properties = 519 rooms = 32,325 Chicago 2.04% = Average Rev Par *Based on new nonstop service to FLL Market Mix GFL Top Florida Origin DMA’s Domestic 76.8% International 23.2% Tampa-St.Petersburg-Sarasota 12.28% Orlando-Daytona-Melbourne 9.03% Miami-Fort Lauderdale 8.12% West Palm Beach-Ft. Pierce 2.96% Ft. Myers-Naples 1.96% D.K. Shifflet; Greater Fort Lauderdale CVB; Travel Industry Assn; Office of Travel & Tourism Industries

market research 9 visit florida stats

The following pages, excerpts from the VISIT FLORIDA 2014-2015 Marketing Plan, provide a data-driven snapshot of the current tourism landscape in Florida. The entire plan is available at visitflorida.org/marketingplan. CONTINUING RECORD NUMBERS For the third consecutive year, the Sunshine State experienced growth in the total number of visitors from the domestic U.S., Canada and overseas. Total visitor volume (excluding in-state travel by Florida residents) was up 3 percent and reached 94.3 million – a record year for visitation to Florida, exceeding the previous high of 91.5 million in 2012. International visitors from Canada and overseas – contributed a greater share of volume and spend than the histori- cal pattern. In 2013, 11.1 million overseas visitors and 3.7 million Canadians came to Florida – both record highs. Year over year, overseas visitors increased by 7 percent, Canadian visitors by more than 4 percent.

TOTAL VISITOR VOLUME This chart shows the total visitor volume to the state over the past 10 years.

visit florida 11 IMPORTANCE OF THE DOMESTIC MARKET Visitor spending increased both in Florida and on average in the U.S. In 2012, Florida enjoyed increases in average spend per person per day (up 16 percent) – once again significantly outperforming the national average spend per person per day (up 9 percent). Average visitor spend in Florida varies by season, origin market, mode of travel and other factors.

VISITOR SPEND PER PERSON / PER DAY Combined business and leisure travel (2003-2012)

12 visit florida VISITOR ORIGIN DMAS Following the state pattern, Atlanta and New York City are the top feeder markets. Florida’s focus to capture more share from the Boston market clearly gained ground, as well as a slight increase for Washington, D.C. A decline in visitors from Philadelphia and Detroit is not surprising because flights from these markets to Florida declined from 2011 to 2012.

Highlights TOP 15 FEEDER DMAS OVER FIVE YEARS • The top eight origin markets have Combined business and leisure travel (2008-2012) remained constant since 2007. • New York City showed a big bounce, reaching its highest share in five years. • Hartford, Minneapolis and Birmingham, which had fallen off for several years, are once again in the top 15. • Six of the top 15 markets enjoyed their biggest shares in five years.

visit florida 13 FLY AND DRIVE VISITOR VOLUME From 2012 to 2013, domestic visitation rose 2.5 percent, with the greatest increase in Quarter 1. Visitors to Florida by air have increased by 78,000; visitors by car by 1.8 million. As airfares continue to increase, more visitors are choosing to drive here. Highlights: • In 2013, the largest share of visitors by air came in Quarter 1. • Auto or non-air visitors to Florida typically dominate in the summer months (Quarter 3). • From 2012 to 2013, drive visitor volume increased in all four quarters..

FLY/DRIVE VISITORS TO FLORIDA BY QUARTER, 2013 This chart shows the percentage of air and non-air visitors to the state by quarter. For example, in Quarter 1, 46.2 percent of Florida's visitors came to the state by air.

14 visit florida ORIGIN STATES - AIR Florida’s air visitors come primarily from states east of the Mississippi, but also from Texas and California. Highlights: • More than one-third of Florida’s air visitors come from the Northeast: New York, New Jersey, Massachusetts, Pennsylvania and Connecticut. • Florida’s third-largest air state is California, slightly behind New Jersey, which benefits from the New York metro air lift.

TOP AIR ORIGIN STATES 2012 Where do Florida's fly visitors come from? Start with New York, which provides 14 percent of Floria's visitors who arrive by air.

visit florida 15 ORIGIN STATES - DRIVE No surprise, the majority of Florida’s drive visitors originate from the closest markets east of the Mississippi. However, Texas is an outlier, contributing more than 6 percent. Highlights: • Drive visitors typically have larger travel parties than air visitors – 2.3 people versus 1.9. • New York ranked third for drive visitors to Florida in 2012, a significant increase from the year before. • Georgia and Alabama contribute nearly one-quarter of Florida’s drive visitors. • Prior to the Deepwater H orizon event, South Carolina ranked among the top 10 drive states. Since then, drive visitors from South Carolina declined and have not rebounded.

TOP DRIVE ORIGIN STATES 2012 Where do Florida's drive visitors come from? Start with Georgia, which provides 17 percent of Floria's drive visitors.

visit florida 16 VISITOR VOLUME BY LIFESTAGE SEGMENT Florida’s 79 million-plus domestic visitors represent a diverse portfolio of gender, generational cohorts, income levels, family composition and ethnicities. Florida tracks visitor volume, spend and other patterns by lifestage segmentation. Lifestage categories combine three variables (age, household income, and the presence of children in the household) to create seven segments that are most likely to differentiate visitors.

LIFESTAGE SEGMENT COMPOSITION Definitions Combined business and leisure travel (2012). • Young & Free (18-34; any income; no kids) • Young Family (18-34; any income; kids in HH ) • Maturing & Free (35-54; any income; no kids) • Moderate Family (35-54; <$75K; kids in HH ) • Affluent Family (35-54; $75K+; kids in HH ) • Moderate Mature (55 or older, <$99K; no kids) • Affluent Mature (55 or older; $100K+, no kids)

visit florida 17 FLORIDA'S ABILITY TO INSPIRE TRAVEL Interest in traveling to Florida within the next two years is strongest among G eneration X and Millennials. Boomer interest was slightly less, which may reflect a lifetime of already visiting the Sunshine State.

TOP U.S. DESTINATIONS BY GENERATION

18 visit florida VISITOR VOLUME TRENDS Visitation by Canadians and overseas visitors has increased over the past four years as the U.S. dollar continued to decline in relation to other major global currencies. Canada has shown a steady increase in visitation to Flori- da, with the exception of a slight dip since the recent recession. Among overseas origin markets, South America and Europe have been the greatest contributors to visitation within the last five years. Highlights • Five-year Canada growth: up 29 percent • Five-year overseas growth: up 57 percent

FIVE YEARS OF VISITOR VOLUME The bar graph shows the steady growth in visitors from Canada and overseas. Since 2008, Florida's overseas visitors grew from approximately 7.1 million to 11.1 million.

visit florida 19 BUSINESS TRAVEL industry trends U.S. business travelers are expected to spend $292.3 billion this year, 6.8 percent more than in 2013. Group demand levels are getting back close to 2007 pre-recession levels, but spending is not.

LEISURE TRAVEL According to Expedia's 2013 Vacation Deprivation study, not only do Americans receive very little vacation time as com- pared to their counterparts in many other parts of the world, but they also fail to take an average of four vacation days out of the 14 they receive each year. A more recent study by Oxford Economics found similar results -- U. S. employees on average left 3.2 vacation days unused in 2013, or 16 percent of their eligible vacation time. The study concluded that turning these unused vacation days (580 million travel days) into leisure trips would spur $67 million in additional travel spending, which would generate an additional 1.2 million jobs.

MILLENNIAL TRAVEL Millennials will be the driving force behind the continued recovery of the U.S. travel industry. The MMGY Global's 2014 Portrait of American Travelers study found that 24 percent of millennial travelers are planning to Source: Travel Industry Association take more overnight leisure trips in the next 12 months.

20 industry trends AIR TRAVEL Airlines for America reports that passenger enplanements on U.S. airlines rose 2.8 percent in May over the same month in 2013. Domes- TOP 10 COUNTRIES (sort based on March 2014) tic enplanements were up 2.4 percent, while % Change March % Change YTD international enplanements rose 5.5 percent. The Country of Residence 2014 vs. 2013 March 2014 vs. 2013 strongest performance continued to be on Latin American routes (+11.8%) Canada -5% -3% Mexico 28% 18% Japan -6% -9% United Kingdom -21% -10% INTERNATIONAL TRAVEL Brazil 7% 5% For the first three months of 2014, international visits (15.3 million) were Germany -20% -9% up two percent compared to the same China 21% 18% period in 2013. France 6% 10% South Korea 6% 3% BRAND USA Argentina -14% -6% According to U.S. Travel, Brand USA Source: Office of Travel and Tourism Industries, U.S. Department of Commerce attracted 1.1 million additional visitors to the U.S. which resulted in $3.4 billion in additional visitor spending, 53,000 new U.S. jobs and nearly $1 billion in federal, state and local tax revenues. Brand USA is reported to have yieldeda 47:1 ROI on its marketing programs.

industry trends 21 convention & group sales 947 groups traveled with more than 857,227 room nights in FY 2014 Mission: generate definite event sales business  Signature Customer Events and Face- and opportunities. opportunities (conventions, groups, events, to-Face Sales Missions: Create specific  B2B: Work with key planner search and tradeshows and exhibitions) resulting in defi- signature sales events in target geographic source sites enabling destination searches nite room nights for Broward County hotels. markets focusing on a series of scheduled of potential properties and direct RFP qualified customer appointments coupled opportunities for new customers. with networking receptions or events  With new Meet Sunny images and OBJECTIVES showcasing property participants. Print/PR:  Drive group and convention business messaging, focus on key feature stories and  Tradeshow and Conference Attendance: messages throughout the year coinciding opportunities from active and prospective Continue focus on participation in customers through direct sales efforts. with industry booking cycles, industry shows appointment-based shows, allowing and activities.  Determine new customer targets specifically increased opportunity for CVB team to  Communicate relevant news from for convention and meeting hotels, Broward engage in one-on-one meetings with Online: the destination through various online and Convention Center, BB&T Center, and other planners, with limited participation at “show- social media components with consistent event venues, with emphasis on low transient only" formatted events in key segments. demand periods during shoulder and off- feature updates to generate booking activity  Customer Advisory Board: The CAB, now and interest. peak business periods. in year three, comprised of senior executives   Actively assist with closure of prospective of a cross-section of industries (corporate, Customized Sales Communication: Using email newsletter templates, sales exhibition, event, group and convention association, multicultural, sports, third-party) personnel will generate quarterly a branded business with hotels and venues through will continue to give us the “Voice of the but customized communication to planners destination knowledge, destination Customer” to drive the Meet Sunny with valuable business opportunities and connections and incentives and with in- campaign and build better communication, information about in-market activities. market sales support in key geographic sales tactics, and competitive offerings to feeders. generate more business, while providing guidance for development and advocacy for TACTICS: MARKET SPECIFIC Broward County Convention Center and STRATEGIES Convention Center and Center District: other hotel transformations.  Destination Client Visits / Destination Pre- Using the Lauderdale Convention Collection, a  Business Influencer Partnerships: Working views: Coordinate with destination-specific marketing coalition of the Convention Center, in partnership with key third-party entities special events and industry partner events CVB, and key hotels, communicate a package (AMCs, HelmsBriscoe, Experient/Maritz, in the area to execute group destination through direct sales, marketing, public relations Conference Direct reach influencers to drive previews and customized site itineraries to and advertising efforts targeted at key markets new business opportunities. give prospective clients the opportunity to (Northeast, Chicago, Mid-Atlantic) with business experience key properties and destination  Marketing: Brand Meet Sunny meeting opportunities, greater than 800 rooms on peak. attributes. message and communicate actionable offers

convention sales 23 Regional Coastal South: With the addition of a  National partnership with PCMA and ASAE  Attendance at Health Care Convention and satellite regional office in Charlotte, NC, we will focusing on chapter leadership educational Exhibitors Association annual convention have more direct reach in key coastal southern opportunities and nationally providing and mid-year summit. markets – NC, GA, SC – as well as northern invaluable market research, brand International Group Markets Florida markets in all segments. alignment, marketing and direct sales efforts. Successful restructuring of the deployment Association: State, Regional, National  Participation in PCMA Foundation Summit to allowed more direct convention/event/group  Participation at Society of Independent network with senior executives for focus time to make headway into this critical Show Organizations (SISO) CEO Summit organizations with business opportunities for market, in advance of FLL airport expansion and and Leadership Summit to reach show Fort Lauderdale, the LCC and Broward anticipated route development. Convention Center. organizers with business specifically for  Canada: continue participation with convention centers. Corporate Segments properties for IncentiveWorks and Ignite  Focus on Association Management  Continue partnership with MPI to target Hosted-Buyer event. Continue focus on Companies (AMC) through AMC Institute national corporate (and association) planners Toronto, with western stops in Vancouver and affiliated programs to get in touch with through chapter leadership education and (likely in conjunction with Seattle), Montreal/ individuals responsible for managed marketing at World Education Congress. Quebec City, Halifax/Nova Scotia. associations. Selection of FLL for 2017 AMCI  Incentive Markets: participation with key  South America: After a second mission to program opportunity for AMC leaders to customer targets at Incentive Research Sao Paolo, and with the 2014 addition of a experience Fort Lauderdale transformation. Foundation annual, Site Florida and Site representation agreement to include MICE  Creation and Execution of Signature events International events. in addition to leisure tourism, future op- targeted at Association planners in  Participation in Collaborate Marketplace, portunities will be explored. Sales mission to Southeast, Florida, Chicago and DC markets. allowing one-on-one appointments with key Colombia and/or Argentina, Intl Tourism Fair  Continued partnership with Association qualified hosted buyers in corporate segments. of Latin America.. Executives of North Carolina annual confer-  Go West: continued participation at SMART  Europe/ UK: Participation in MPI European ence to reach NC regional associations. Meetings one and three day hosted-buyer Congress was tremendously successful in  Participation at Council of Engineering and events in the west coast market. 2013 and 2014 with limited US participation, enabling maximum relationship and future Scientific Participation, focusing on scientific  IMEX American and AIBTM – increased partici- business development. Also continuation association decision makers with business pation with Greater Fort Lauderdale pavilions with EIBTM in Barcelona, IMEX Berlin, WTM opportunities for Fort Lauderdale and hotel/supplier partners in conjunction with and ITB. Sales trips to London and Germany  Partnership in CONNECT Marketplace, with Visit Florida’s pavilion. are planned. In 2014, joined ICCA to develop one-on-one appointments with key qualified  Continued participation at Pharmaceutical contacts with international associations. hosted buyers in association and SMERF Meeting Management Forum and Health Care segments. forum.

24 convention sales convention sales joint share calendar DATE/EVENT CONTACT JOINT SHARE COST DATE/EVENT CONTACT JOINT SHARE COST OCT: IMEX America, Las Vegas Stacy Copeland $3,750 each, Max 8 partners APR: West Coast Sales Mission Elena Gladstone $800 each, Max 4 partners Gilbert Villard APR: Latin America Sales Mission Gilbert Villard $1,500 each OCT: New York Sales Mission Steve Aird $1,250 each APR: Mid-Atlantic Sales Mission / Lauderdale Rosa Mendoza-Friedheim, $1,300 each, Max 4 partners Convention Collection Event, Washington DC Dion James OCT: Mid Altantic Sales Mission/PCMA Event Rosa Mendoza-Friedheim $1,300 each, Max 5 partners & Virginia Gold Cup Event, Washington DC APR: Heartland Mission, Omaha and Stacy Copeland $750 each, Max 4 partners Des Moines NOV: Spincon, St. Louis Stacy Copeland $800 each APR: ASAE & The Center's Springtime Expo, Rosa Mendoza-Friedheim, $1,000 each, Max 3 partners Washington DC Dion James NOV: Tallahassee Client "Tailgate" Event Michele Bemis $250 each MAY: Upstate NY/Pittsburgh Sales Trip Steve Aird $600 each, Max 3 partners

MAY: Mid-Atlantic Sales Mission / Single Hotel Dion James $950 each JAN: Religious Conference Management Assn Angella Lopez $850 each, Max 2 partners (RCMA) Annual Meeting and Trade Show, JUNE: Texas Sales Mission Elena Gladstone $750 each, Max 4 partners Birmingham, AL

JAN: Meet Sunny Mission, New York Steve Aird $1,250 each, Max 5 partners JUNE: Phillies Client Event Steve Aird $700 each, Max 4 partners

JAN: Destination Wedding Show, New York Anna Levin $500, Max 1 partner JUNE: Minneapolis Sales Mission Stacy Copeland $800 each

JULY: Colombia/Argentina Sales Mission Gilbert Villard $1,200 each FEB: Visit Florida LGBT Media Event, New York Richard Gray JULY: Boston Sales Mission & Event Steve Aird $900 each, Max 4 partners FEB: Meet Sunny Mission, Chicago Nora Gorman $800 each, Max 4 partners JULY: Chicago Client Event/Sales Mission Nora Gorman $950 each, Max 4 partners

MAR: Georgia Sales Mission Michele Bemis $800 each, Max 6 partners AUG: Kellen Company Global Summit Michele Bemis $2,000 each, Max 2 partners

AUG: ASAE Annual Meeting & Tradeshow, Rosa Mendoza-Friedheim $1,000 each, Max 5 partners MAR: Wedding Salon Show, NY Anna Levin $500, Max 1 partner Detroit SEPT: West Coast Sales Mission, Northern, Stacy Copeland $750 each, Max 4 partners Vancouver, Seattle MAR: Meet Sunny Mission, Boston Steve Aird $900 each, Max 4 partners SEPT: HSMAI MEET, National Dion James $750 each, Max 1 partner

APR: Chicago Convention Collection Event Nora Gorman None, Open to Convention SEPT: Great Bridal Expo, NY and DC Anna Levin $500, Max 2 partners Collection Co-op properties

subject to revision joint convention sales 25 sports development

More than 350 sports groups representing 500,000 room nights FY 2014 Sports Development’s main mission is to Major League Soccer, NFL, NHL, American  Continue to increase awareness of the consistently build and maintain strong Amateur Athletic Union Conference (AAU), sports specialty tags program. relationships with the sporting industry’s National Association of Sports Commissions business decision makers and leaders to (NASC), Travel Events and Management in Sports Conference (TEAMS), World TARGET AUDIENCES generate business in Broward County. Amateur/Collegiate/Professional leagues and Congress of Sports, SportAccord, Connect. To ensure that sports event directors, venue associations that represent various sports: managers, and sports meeting planners are  Host destination previews/client visits Baseball, Bowling, Soccer, Softball, aware that Greater Fort Lauderdale is one of around special events to showcase the Swimming, Archery, Badminton, Beach the best destinations to host various types of destination and strengthen relationships Volleyball, Bocce, Boxing, Cricket, Cycling, sporting events, from annual conventions and with clients and industry partners. Diving, Dancing, Dodgeball, Cheer, Fencing, board meetings, to regional, national, and  Increase the market share of multicultural Field Hockey, Firefighting, Lacrosse, Game international events and tournaments. and LGBT sports related room nights. Fishing, Golf, Gymnastics, Health and

 Have press presence with visiting media Fitness, Ice Hockey, Racquetball, Roller OBJECTIVES Skating, Roller Hockey, Rugby, Sailing/  Work with local/national /international sports from NHL, NFL, NASL, Discover Orange Yachting, Shooting, Synchronized Swimming, leaders to produce, increase and extend Bowl media, MLS Soccer Combine. Table Tennis, Track & Field, Volleyball, Water hotel room nights that create positive  Host Broward County Sports Hall of Fame Polo, Wrestling, all Martial Arts economic impact for Broward. Induction Dinner at the Convention Center  Work with local hotels and local sports to highlight sports legends. venues to ensure the destination offers value  Maintain a sports calendar and communicate in the highly competitive market place. with the local hospitality community via  Work with Broward County Parks and annual Sports Hospitality update meeting. Recreation to increase availability and  Create and distribute the Broward County access to sports venues. Sports Venue Guide and Golf Guide.  Meet with Broward Parks and Recreation STRATEGIES leaders and surrounding hotels to increase awareness of facilities and possible events  Showcase Broward County as a year-round that can be held. destination for sporting events and meetings, focusing on summer business.  Continue to grow our market share of grant funding through the Florida Sports  Attend and exhibit at select trade shows, Foundation grant program and ensure that sports travel summits, and sales missions, we maximize all opportunities. such as the International Sports Summit,

sports development 27 multicultural group sales

More than 145 groups, events and family reunions representing more than 51,385 room nights in FY 2014 Mission: Build and maintain lasting  Facilitate Caribbean business and tourism program to attract families and members of relationships with meeting planners, expansion in Central Broward through the various Greek organizations through the organizational decision makers and religious partnerships with Westfield Broward Mall Pan-Hellenic Council. leaders to increase multicultural visitation and surrounding hotels to establish Central  Continue to attend local civic organizational and ensure that Greater Fort Lauderdale Broward as a multicultural hub. meetings and keep the community apprised remains the destination of choice for  Use the “Jazz in the Gardens” Ten Year of multicultural efforts to create Cultural individuals of color. Anniversary platform to expand national Tourism Ambassadors. presence and increase promotional  Showcase existing GFLCVB promotions to OBJECTIVE opportunities in selected target markets. drive city-wide and summer business. Increase the awareness of Greater Fort  Work with the City of Fort Lauderdale, along Lauderdale as a family-oriented, business-  Highlight the destination through media with current and former professional tennis friendly destination for the multicultural visitor, coverage of the 2015 National Urban League, players, to secure a permanent site/home resulting in increased multicultural visits and hosted in Greater Fort Lauderdale. for the American Tennis Association and the increased hotel occupancy.  Extend family reunion marketing reach by Black Tennis Hall of Fame. This will increase working with Pathfinder Magazine, and its year-round multicultural tourism. STRATEGIES social media outlets.  Using relationships established with Black  Partner with the City of Miramar and Meetings & Tourism Magazine and the supporting hotels to create a targeted National Policy Alliance, create a “Get to signature program to highlight amenities and Know Greater Fort Lauderdale” Destination showcase the diversity of the community. Preview to promote citywide business and This will enhance tourism opportunities and conferences in the shoulder season. facilitate family reunion and tourism growth in the Western Broward.  Expand participation in religious trade- shows, RCMA and Rejuvenate, increase  Conduct a successful Hispanic Destination appointment-based programs and enhance Preview. opportunities for one-on-one meetings with  Co-op promotions and advertising with Visit key decision makers. Florida and other targeted media resources  Coordinate three annual destination focusing on the Hispanic Group Market. previews centered around specific cultural  Expand partnerships with the American activities: Tennis Association (ATA) and the United Jazz in the Gardens – March States Tennis Association (USTA) to create a American Tennis Association - August national Greater Fort Lauderdale American Tennis Association's 97th National First Baptist Christmas Pageant – December Tennis Family Reunion. Develop a targeted Championships, Aug 3-9, 2014

multicultural group sales 29 strategic client services

In FY 2014, 20,000 hospitality professionals trained in SUNsational Service resulting in more than 60% repeat convention business. Mission: enhance visitor experiences through  Offer customized attendance building  MEET GREEN as a meetings industry customer relationship management and options, incentives, and custom-mapping priority - assist meeting planners and group partnerships to positively influence repeat to maximize convention blocks; promote hotels, encourage Plan-It-Green and Corpo- and referral business. value-add Sun Trolley airport excursion to rate Social Responsibility (CSR) promotions. Downtown Fort Lauderdale in partnership  Provide sales/service support for the with Bags To Go, A&E and Water Taxi. OBJECTIVES weddings market including development of all  Custom-design venue experiences to industry aspects and room night production. Oversee SUNsational Service program bridging maximize the special event industry’s impact Broward County Government and the hospitality  Create customized group microsites for on client marketing goals (i.e. Gulfstream industry for an integrated sales approach through key conventions and destination events to Park, Las Olas Boulevard and Hollywood service including: Research, Education, Training, maximize delegate access to area activities, Dine-Arounds, Scavenger Hunts, Plan-It- Communication, and Recognition facilities, and attractions to increase atten- Green); partner with local organizations dance (and in-market spending); promote STRATEGIES to promote higher education, ethics, and longer stays via post-cruise promotions; assist  Foster a “spirit of cooperation” among professionalism: HSMAI, ISES, MPI, GMIC, in maximizing CRM database capabilities and destination partners to integrate individual GCCA and CLIA. update contacts/website venue photos. marketing efforts into the convention group  Communicate city-wide convention  Conduct Destination Evaluation & Critiques, business environment; showcase products, components via electronic specifications provide meeting planner feedback to industry programs and services as a “one-stop shop guide (ESG) to ensure convention service partners striving for 100% satisfaction; obtain community concierge.” /front-line hotel staff, airport volunteers, client testimonials.  Manage Service with a Smile referral attractions, restaurants, taxi and car rental program issuing over 400 leads to registered companies are prepared to provide CONVENTION HOUSING SERVICES service providers as partner rewards— SUNsational Service.  Provide block management and online integrated online focus.  Provide restaurant group dining and retail reservations services for city-wide conventions as needed via Passkey;  Provide meeting and convention support values to convention delegates via Travel- support 3rd party providers. services to more than 400 arriving groups Host PocketSAVER; value-add online sales (enhanced online focus); conduct planning/ tool for year-round and summer promotions.  Conduct site visits for potential convention sales sites and pre-/post-convention meeting  Provide free city-wide welcome signage hotel participation (official and overflow briefings; volunteer recruitment assistance. through airport and local partnerships for hotels) to enhance housing efficiency, revenue management, and service.  Design city-wide convention transportation “one-stop-shop” coordination and permitting networks and add value via a Water Taxi assistance for street banners, and sidewalk  Act as hotel liaison for groups requiring 2-for-1 online incentive (year-round); provide directional branding. Coordinate assistance in inventory communications additional cost-savings via airport transfer personalized VIP welcome messages; and (including emergency management); produce partnerships. special event signage. pre/post meeting audits/pick-up reports.

strategic client services 31 tourism sales International visitation increased by 10.5% in 2013 Maximize every travel and tourism opportunity  Become top of mind as a vacation  Reach LGBT, multicultural, US Hispanic and throughout Broward County, to enhance our destination for US Hispanics. other niche markets through presence at status as a family-oriented, fun and vibrant related events.  Develop new “Well Being” market initiative. year-round sunny destination. Continue to build  Maximize destination exposure, domestically  Return to the motorcoach drive market with on the economic growth through increased room and internationally, through partnerships participation in both ABA and NTA. night sales and positive rate growth with the with Visit Florida and Brand USA. promotion of new and existing hotel product,  Promote Broward County as a world-class  Target consortia and mega agencies (PISA from Lauderdale Luxe to Superior Small Lodgings. international year-round destination and Brothers, Valerie Wilson Travel and Virtuoso) Maintain a close watch on traditional markets and continue to increase hotel room nights as for individual business travel. trends, while beginning a new focus on emerging well as visitation to attractions, shopping. markets, capitalizing on new airline developments  Educate buyers, through direct sales STRATEGIES and the intensification of the cruise market. missions, seminars and familiarization trips.  Represent GFL at all relevant domestic and  Encourage the participation of the local international travel and tourism events both OBJECTIVES industry at relevant events. in the US and globally.  Increase visitation from established and new  Continue to provide translated collateral  Domestically: OTA and airline programs with international markets through continued material in Spanish and Portuguese. relationships with airlines and promoting MLT Vacations, US Airways Vacations, AA FLL as a viable international airport. Vacations, Mark Travel, JetBlue Getaways,  Establish a program with participating Alaska Airlines and Allegiant. hospitals and medical centers to address  Maximize pre and post cruise passenger growing medical tourism. stays in the county.  Internationally: World Travel Market in London, ITB in Berlin, POW WOW, Florida  Create new initiative to capture the Well  Develop GFL brand awareness in the new Huddle, ANATO, ABAV, Florida Beaches Being market through participation in originating markets of the West Coast. Association. industry-related events.  Create programs around niche markets that  Host tour operator events in key markets.  Open GFLCVB Brazil office for targeted translate into direct room night sales. sales and PR efforts in market to gain higher  Create partnerships with NACTA, ASTA and  Focus on the growth of international market share. CLIA to maximize pre/post cruise stays. markets like Colombia, Canada, Mexico and  Offer educational opportunities to the trade  Tailor domestic sales missions to include Brazil. with more fams into the destination, semi- JetBlue, American Airlines, Virgin and Alaska  Take advantage of new opportunities in nars and targeted sales missions. Airlines service from new west coast markets China and other Asian markets. of LAX, SFO and SEA, and WC origin  Host Florida Huddle at Broward County  Establish a presence in the medical tourism markets connecting through those hubs. Convention Center. industry.

tourism sales 33 tourism sales joint share calendar

DATE/EVENT CONTACT JOINT SHARE COST DATE/EVENT CONTACT JOINT SHARE COST OCT: Baltimore Sales Mission TBD $600, Max 4 partners MAR: Boston Sales Mission TBD $600

OCT: ABAV Brazil (Visit Florida) Fernando Harb $3,000 MAR: Brazil Sales Mission/Calls Fernando Harb $1,000

OCT 29-30: Travel Show Marketing, Orlando TBD $600 APR: World Travel Market Latin America Fernando Harb $3,000 Sao Paulo, Brazil

OCT: FIT, Argentina Erick Garnica $2,500 APR: AAA Sales Mission, Florida TBD $300 (Visit Florida)

NOV: World Travel Market, London Fernando Harb $3,500, Max 6 partners APR: Cruise3sixty, Fort Lauderdale TBD $2,200

NOV: Cruise World, Fort Lauderdale TBD $1,000 MAY: Chicago Sales Mission TBD $600

NOV: DEMA, Orlando TBD $500 MAY: Argentina/Chile/Uruguay Sales Mission Erick Garnica $2,500

JAN: Washington DC Sales Mission TBD $400 JUNE: Florida Select, Mexico Fernando Harb $2,500

FEB: New York/New Jersey Sales Mission TBD $600 JUNE: Canada Sales Mission, Erick Garnica $1,000 Toronto/Montreal

FEB: ANATO Colombia (Visit Florida) Fernando Harb $1,200 JUNE: Omaha Hospitality Call Center Trainings TBD $600

FEB: Colombia Sales Mission Fernando Harb $2,500 AUG: Florida Welcome Centers TBD $300

MAR: ITB Berlin Fernando Harb $3,500, Max 4 partners SEPT: FIT Buenos Aires Trade Show Fernando Harb $2,500 Erick Garnica Erick Garnica

SEPT: ABAV Brazil Trade Show Fernando Harb $3,000 (Visit Florida booth and IGLTA booth) Richard Gray Wrapped London taxi

34 joint tourism sales communications tools

PLAYBOOK MEETING GUIDE SPORTS GUIDE Greater Fort Lauderdale Annual magazine designed Comprehensive sports guide vacation planner includes to showcase Greater Fort highlighting area facilities and hotel listings with rates, Lauderdale’s meeting venues suitable for sports attractions information, facilities and services, groups. dining, shopping, sports and unique venues and activities. pull-out map. E-guide version on sunny.org and Digital e-guide version on sunny.org new digital magazine for tablets.

VISITORS GUIDE & MAP SUPERIOR SMALL LODGING URBAN EXPERIENCE GUIDE The annual, user-friendly map DIRECTORY Highlights Greater Fort Lauderdale’s includes a detailed list of Annual brochure of properties diversity: African-American history, attractions, art, theater, music and who pass a rigorous screening Caribbean, Latin, and soul dining dance, sports, golf, dining and process to become Superior and shopping, plus family reunion gaming in Greater Fort Lauderdale. Small Lodgings. Photos of each planning. Pull-out map with points of property plus rates and amenities interest included. are included.

FILM & ENTERTAINMENT 10 WAYS TO PLAY GOLF GUIDE GUIDE Perfect for pre- and post-cruise Guide to Broward's courses, Resource for production- visitors, this flyer features the including number of holes, friendly hotels and best way to experience Greater course rating, slope and yardage. businesses in Broward, Fort Lauderdale in a short including Underground timeframe. Lauderdale, music, fashion, arts and nightlife scene.

communication tools 35 lgbt sales & marketing Increase Greater Fort Lauderdale’s share of the  Partner with local LGBT events to increase LGBT Events: Lesbian, Gay, Bisexual, Transender market by destination awareness and room nights. Oct: Wicked Wilton Halloween, Wilton Manors working with media, meeting planners, travel  Use market research with special focus on Nov: Gay Days Fort Lauderdale professionals, business and sports groups to the Transgender, Lesbian and Gay Family Nov: Palm Springs Gay Pride increase total LGBT room nights. segments to better understand motivators Feb: Visit Florida LGBT reception, New York (and barriers) for leisure and group travel. Feb: Evening in Paradise, Wilton Manors. Mar: Visit Florida ITB LGBT event OBJECTIVES  Become a Collaborating Partner of the Apr: Instinct Magazine event, West Hollywood  Increase share of the LGBT leisure market; IGLTA Foundation for National Give OUT May: Beach Bear Weekend rank in the Top 5 US LGBT destinations by 2017 Day, putting Greater Fort Lauderdale in June: Gay Days Orlando front of a new LGBT audience to build new June: New York City Gay Pride  Increase the destination’s share of LGBT relationships with key decision makers. July: Provincetown Bear Week group and meeting business; rank as top US Sept: Gay Days Las Vegas choice for LGBT groups/meetings in 2015.  Partner with the Greater Fort Lauderdale GLCC and work closely with their members.  Develop and grow LGBT events in GFL. LGBT Travel Shows/Conferences:  Through social media and geo targeting,  Increase domestic and international LGBT Oct: Out & Equal, San Francisco educate LGBT millennial travelers that GFL Oct: WE Trade, Bogota, Colombia travel to GFL from Canada, UK, Germany, is the gay capital of Florida and is one of the Scandinavia, Argentina, Brazil and Mexico. Oct: Travel Gay Canada most progressive destinations. Nov: WTM, London  Promote GFL as a diverse, modern and  Create ongoing LGBT promotions on Dec: CMI, Las Vegas affirming destination for a younger sunny.org/lgbt. Jan: FITUR, Madrid demographic. Feb: Creating Change, Denver Media Strategy:  Promote GFL as the top LGBT destination in Mar: ITB, Berlin Florida and one of most inclusive in the world.  Integrated focus with print and digital GLBT Travel Expo, New York & Washington, DC. placements in The New York Times and Apr: IGLTA Global Conference, Los Angeles STRATEGIES Details Magazine. Apr: Pow Wow, Orlando  Develop a "Visibility with Influencers" strategy  Use iPad specific LGBT magazines, domestic Apr: WTTC, Madrid by partnering with key global LGBT and international mobile apps, and social Apr: WTM, Sao Paulo, Brazil influencers to increase destination awareness media tactics that target younger travelers. June: LGBT Confex, Puerto Vallarta, Mexico through non-traditional travel vehicles. Aug: G Network 360 Conference, B.A. Argentina  Geo targets include the Northeast, Midwest, Aug: NGLCC, TBA  Host and promote Gay Days Fort Lauderdale, California, Florida, Canada, UK, Germany, Sept: WTTC, TBA Nov 25-Dec 1, 2014, as the destination’s Scandinavia, Argentina, Brazil and Mexico. signature and largest-attended LGBT event.  Weave lesbian, bi-sexual, gay family and transgender images throughout materials. LGBT marketing 37 film & entertainment The Office of Film & Entertainment continues  Promote music venues in Broward County in IFP Gotham Awards to promote Greater Fort Lauderdale as a key various key music festivals and conferences. International Music Festival Conference entertainment destination, focusing on music, IFFS – International Film Festival Summit  Promote LGBT film and event partnerships for arts, and fashion, including LGBT film and NATPE – National Association TV Producers Broward County. music events. Executives Trade Show  Generate buzz about Greater Fort Lauderdale Qfest LGBT Film Festival

at film and awards shows and entertainment Rock N’Roll Hall of Fame OBJECTIVE: initiatives. IMA – Independent Music Awards Promote all areas of Broward County as a  Maintain sunny.org/film web pages with Connections Le Book NY one-stop location for film, music and current productions, resources and info. Primetime Emmy’s Awards entertainment productions and events. Telluride Film Festival  Highlight film and underground efforts and MARKETING STRATEGIES Pollstar Music Conference promotions through online advertising. Film Independent Spirit Awards  Support filmmaking with one-stop free  Promote local incentive to film industry. Connections LE Book Production permitting. London Production Show/Sales Blitz  Generate increased economic impact from  Act as a liaison to all Broward County BAFTA Awards film and music productions through job municipalities. Tour Connection NY creation and residual tourism. Location Managers Guild of America Awards  Promote, market and support the film &  Grow partnership with FLIFF and FLGLFF. Tour Connection LA entertainment industry, local crews, vendors.  Promote the destination as a viable location to Tortuga Rock the Ocean Music Festival  Showcase production & entertainment key music labels and artists for music videos. Tribeca Film Festival friendly hotels and work closely with Nashville Blitz Record Labels/Music Video production & entertainment travel agents. Driven Music Festival

 Organize site visits and fam tours. MARKETING ACTIVITIES Connections Le Book LA Participate in the following trade shows/award  Distribute the film, music, art, culture and shows and events: fashion guide at trade shows and key industry meetings. Fort Lauderdale International Film Festival FLGLFF (LGBT) Film Festival  Expand and promote Underground SHOWEAST Lauderdale Music Pass (UMP) to music Austin City Limits Music Festival industry and during special events in MIPCOM Greater Fort Lauderdale. AICP Annual Event  Expand music initiatives. International Emmy Awards

film & entertainment 39 master calendar: events, tradeshows, missions

MONTH EVENT/LOCATION CONTACT SHARE SEGMENT MONTH EVENT/LOCATION CONTACT SHARE SEGMENT

OCT ABAV Fernando Harb Yes International OCT Showeast (LA Studio Reception), Los Angeles Noelle No Film & Stevenson Entertainment OCT FIT Latin America, Argentina Erick Garnica Yes International OCT Austin City Limits Festival Noelle No Film & Stevenson Entertainment OCT Mark Travel Reservations Center Trainings, TBA No Tourism OCT MIPCOM, Cannes, France Noelle No Film & Milwaukee Stevenson Entertainment OCT Baltimore Sales Mission TBA Yes Tourism NOV World Travel Market, London Fernando Harb Yes International Richard Gray OCT Routes America Fernando Harb No Tourism NOV EIBTM, Barcelona, Spain Gilbert Villard No International

OCT World Medical Conference, Las Vegas TBA No Tourism NOV SITE Global Conference, Rotterdam Gilbert Villard No International

OCT Mark Travel Product Launch, Milwaukee TBA No Tourism NOV Caribbean Sales Missions, Bahamas, Jamaica Fernando Harb No International

OCT LGBT Confex, Colombia Richard Gray No LGBT NOV Cruise World Trade Show, Fort Lauderdale TBA Yes Tourism

OCT Travel Gay Canada Conference Richard Gray No LGBT NOV NACTA Southern California TBA No Tourism

OCT Tallahassee Society of Association Executives Michele Bemis No Group/ NOV DEMA, Orlando Trade Show TBA Yes Tourism Convention OCT Rejuvenate Marketplace, Atlanta Angella Lopez No Religious NOV Gay Days, Fort Lauderdale Richard Gray No LGBT

OCT New York Sales Mission, New York Steve Aird Yes Group/ NOV Visit Florida LGBT Sales Mission, New York Richard Gray No LGBT $1,250/ea Convention OCT IMEX America, Las Vegas Stacy Copeland Yes Group/ NOV Nursing Organizations Alliance, Tampa Michele Bemis No Group/ Gilbert Villard 8 part- Convention Convention ners NOV Meeting Masters Invitational, Orlando Steve Aird No Group/ OCT Mid Atlantic Sales Mission/PCMA Event & Rosa Mendoza- Yes Group/ Convention Virginia Gold Cup Event, Washington DC Friedheim Convention NOV 9th Annual Pharma Forum, New Jersey Steve Aird No Group/ OCT AAU Conference, Fort Lauderdale Carol Hudson No Sports Convention NOV XSITE - Alabama, Birmingham Michele Bemis No Group/ OCT Fort Lauderdale Gay & Lesbian Film Festival Noelle No Film & Convention (FLGLFF) Stevenson/ Entertainment Richard Gray NOV Tallahassee Client "Tailgate" Event Michele Bemis Yes Group/ Convention OCT Fort Lauderdale International Film Festival (FLIFF) Noelle No Film & Filmmaker's Soiree Stevenson Entertainment NOV Spincon, St. Louis Stacy Copeland Yes Group/ Convention Subject to revision

40 master calendar MONTH EVENT/LOCATION CONTACT SHARE SEGMENT MONTH EVENT/LOCATION CONTACT SHARE SEGMENT

NOV M&C Interact Forum, Portland, OR Stacy Copeland No Group/ JAN Sales Mission to Spain: Fernando Harb No International Convention Madrid, Barcelona Sales Calls NOV TEAMS Conference, Las Vegas Carol Hudson No Sports JAN Florida Beaches Association Erick Garnica No Tourism

NOV AICP Annual Event, Miami Noelle No Film & JAN Washington DC Sales Mission, Sales Calls, TBD Yes Tourism Stevenson Entertainment Presentation NOV International Emmy's Awards, New York Noelle No Film & JAN American Bus Association TBD No Tourism Stevenson Entertainment DEC Luxury Travel Expo Trade Show, Las Vegas Fernando Harb No Tourism JAN Visit Florida's Florida Huddle, Fernando Harb No Tourism Fort Lauderdale Erick Garnica DEC Expedia Partner Seminar Fernando Harb No Tourism JAN FITUR, Madrid Richard Gray No LGBT

DEC Visit Florida Marketing Retreat, Weston Fernando Harb No Other JAN LGBT Sales Mission, Los Angeles Richard Gray No LGBT Erick Garnica Christine Roberts JAN Healthcare Convention & Exhibitors Michele Bemis No Group/ DEC LGBT Sales Mission, San Francisco Richard Gray No LGBT Association (HCEA) Summit, Boston Convention JAN Professional Convention Management Rosa Mendoza No Group/ DEC CMI Conference, Las Vegas Richard Gray No LGBT Chicago Nora Gorman Convention Christine Roberts DEC Association Executives of North Carolina Michele Bemis No Group/ Steve Aird Trade Show, Raleigh Convention Dion James DEC Visit Florida's Florida Encounter, Weston Christine Roberts No Group/ JAN Tallahassee Sales Mission Michele Bemis Yes Group/ Michele Bemis Convention Convention Gilbert Villard JAN Xcite Florida, Tallahassee Michele Bemis No Group/ DEC SMART Meetings - 1 day Smart Mart, Texas Elena No Group/ Gilbert Villard Convention Gladstone Convention JAN Meet Sunny Mission, New York Steve Aird Yes Group/ DEC CVB Reps.com Holiday Event, Washington DC Rosa Mendoza- No Group/ Convention Friedheim, Convention JAN Surf Expo, Orlando Carol Hudson No Sports Dion James DEC Expo Expo! International Association of Exhibi- Elena No Group/ JAN Religious Conference Management Angella Lopez Yes Religious tion Executives (IAEE) Tradeshow, Los Angeles Gladstone Convention Association (RCMA), Birmingham, AL DEC Winterfest Boat Parade/Pan Hellenic Council, Albert Tucker No Multicultural JAN Diversity Summit, Newport Beach, CA Angella Lopez No Multicultural Fort Lauderdale DEC US Sports Congress, Savannah Carol Hudson No Sports JAN Destination Wedding Show/Trip, New York Anna Levin Yes Wedding

DEC IFP Gotham Awards, New York Noelle No Film & JAN NAPTE, Miami/Fort Lauderdale Noelle No Film & Stevenson Entertainment Stevenson Entertainment DEC International Music Festival Conference Noelle TBD Film & FEB ANATO Colombia Visit Florida Trade Show Fernando Harb Yes International (IMFCON), Austin Stevenson Entertainment DEC International Film Festival Summit (IFFS), Noelle TBD Film & FEB Colombia Sales Mission Fernando Harb Yes International Austin Stevenson Entertainment

master calendar 41 MONTH EVENT/LOCATION CONTACT SHARE SEGMENT MONTH EVENT/LOCATION CONTACT SHARE SEGMENT

FEB Routes Americas, Denver Erick Garnica No International FEB Pollstar Music Conference, Los Angeles Noelle No Film & Stevenson Entertainment FEB Houston/New Orleans Sales Mission TBD No Tourism FEB Film Independent Spirit Awards, Los Angeles Noelle No Film & Stevenson Entertainment FEB New York/New Jersey Sales Mission/Calls TBD Yes Tourism FEB London Production Show / UK Sales Blitz Noelle No Film & Stevenson Entertainment FEB Visit Florida LGBT Media Event, New York Richard Gray Yes LGBT FEB Connections Le Book, San Francisco Noelle Ste- No Film & venson Entertainment FEB Gay Travel Expo, New York Richard Gray No LGBT FEB Tour Connection, New York Noelle Ste- No Film & venson Entertainment FEB Creating Change Conference, Denver Richard Gray No LGBT MAR Visit USA Italy Fernando Harb No International

FEB GaMPI Meetings Expectation Conference, Michele Bemis No Group/ MAR ITB Berlin Fernando Harb Yes International Atlanta Convention Erick Garnica FEB Association Management Company Institute Steve Aird No Group/ Richard Gray Annual Meeting (AMC), Aventura Convention MAR Nastur Brazil Fernando Harb TBD International FEB North Central Florida Meeting Planners Expo Michele Bemis Yes Group/ Gainesville Convention MAR Brazil Sales Mission/Calls Fernando Harb Yes International FEB Meet Sunny Mission, Chicago Nora Gorman Yes Group/ Convention Collection/Large Hotels Convention MAR Boston Sales Mission/Calls TBD Yes Tourism FEB World Congress Medical Forum - CBI, Steve Aird No Group/ Philadelphia Convention MAR Georgia Sales Mission Michele Bemis Yes Group/ FEB MPI European Congress, Poland Gilbert Villard No Group/ Convention Convention MAR Pharmaceutical Meeting Management Forum, Steve Aird No Group/ FEB MPI Potomac-Mid Atlantic Conference & Expo Rosa Mendoza- No Group/ Philadelphia Convention (MACE), DC Friedheim Convention MAR Great Ideas Conference (ASAE), Orlando Rosa Mendoza- No Group/ Dion James Friedheim Convention FEB SMART Meetings, Seattle Stacy Copeland No Group/ MAR MIC Colorado and Colorado Sales Calls Stacy Copeland No Group/ Convention Convention FEB Tennessee Sales Calls Gilbert Villard No Group/ MAR Convention Sales Professionals International Rosa Mendoza- No Group/ Convention (CSPI) Annual Conference, Washington DC Friedheim Convention FEB MPI Mid America, Kentucky, Ohio Gilbert Villard No Group/ MAR Destination Management Association Intl Rosa Mendoza- No Group/ Nora Gorman Convention (DMAI) Destination Showcase & Dinner Friedheim, Convention FEB National Sports Forum, Cincinnati Carol Hudson No Sports Washington DC Dion James MAR Meet Sunny Mission, Boston Steve Aird Yes Group/ FEB Black Enterprise Women's Empowerment Albert Tucker No Multicultural Convention Collection/Large Hotels Convention Summit, Fort Lauderdale MAR World Congress of Sports Carol Hudson No Sports FEB Destination Wedding Show/Trip, Northeast Anna Levin Yes Wedding MAR Jazz in the Gardens Destination Preview, Hol- Albert Tucker No Multicultural FEB BAFTA Awards, London Noelle No Film & lywood/Miramar Angella Lopez Stevenson Entertainment 42 master calendar MONTH EVENT/LOCATION CONTACT SHARE SEGMENT MONTH EVENT/LOCATION CONTACT SHARE SEGMENT

MAR Wedding Salon Show, New York Anna Levin Yes Wedding APR National Association of Sports Commissions Carol Hudson No Sports (NASC), Milwaukee MAR Location Managers Guild of America, New Noelle No Film & APR NFL/NHL Travel Show, TBD Carol Hudson No Sports York Stevenson Entertainment APR World Travel Market Latin America Fernando Harb Yes International APR SportAccord, TBD Carol Hudson No Sports Brazil Trade Show, Sao Paulo APR Latin America Sales Calls/Event, Brazil Gilbert Villard Yes International APR Tour Connection, California Noelle No Film & Stevenson Entertainment APR Cruise3Sixty Trade Show, Fort Lauderdale TBD Yes Tourism APR Tortuga Rock the Ocean Music Festival Noelle No Film & Stevenson Entertainment APR AAA Sales Mission, Florida Sales Calls TBD Yes Tourism APR Tribeca Film Festival & FLIFF, New York Noelle No Film & Stevenson Entertainment APR Northeast Sales Product Launches Fernando Harb No Tourism MAY China Sales Mission Fernando Harb No International

APR WTTC, Madrid Richard Gray No LGBT MAY Venezuela Sales Mission, Caracas Presenta- Fernando Harb Yes International tions APR IGLTA, Los Angeles Richard Gray No LGBT MAY IMEX Frankfurt Sales Mission, Germany Gilbert Villard No International

APR Instinct Magazine reception, Los Angeles Richard Gray No LGBT MAY Hotelbeds Workshop America Fernando Harb No International Erick Garnica APR Sunbelt CVB Event, Colorado Stacy Copeland No Group/ MAY Argentina/Chile/Uruguay Sales Mission Erick Garnica Yes International Convention APR Mid-Atlantic Sales Mission / Lauderdale Rosa Mendoza- Yes Group/ MAY Chicago Sales Mission, Sales Calls TBD Yes Tourism Convention Collection Event, Washington DC Friedheim Convention APR Visit Florida VIP events, DC, NY, GA various No Group/ MAY Midwest Sales Product Launch, Chicago TBD No Tourism Convention APR HelmsBriscoe Partner Fair, Las Vegas TBD No Group/ MAY West Coast Sales Product Launches Fernando Harb No Tourism Convention APR Socity of Independent Show Organizers Steve Aird No Group/ MAY Carolina Chapter MPI Event, Raleigh Michele Bemis No Group/ CEO Summit Convention Convention APR Independent Planner Conference, M&C, Elena No Group/ MAY Indianapolis Sales Calls Nora Gorman No Group/ Las Vegas Gladstone Convention Convention APR West Coast Sales Mission, Los Angeles Elena Yes Group/ MAY Mid-Atlantic Sales Mission/Single Hotel Rosa Mendoza- Yes Group/ Gladstone Convention Friedham Convention APR Meeting Spots, Tallahassee Michele Bemis No Group/ Dion James Convention MAY Upstate NY/Pittsburgh Sales Trip Steve Aird Yes Group/ APR Heartland Mission, Omaha and Des Moines Stacy Copeland Yes Group/ Convention Convention MAY Incentive Research Foundation Annual Stacy Copeland No Group/ APR ASAE & The Center's Springtime Expo, Rosa Mendoza- Yes Group/ Convention Washington DC Friedheim, Convention Dion James master calendar 43 MONTH EVENT/LOCATION CONTACT SHARE SEGMENT MONTH EVENT/LOCATION CONTACT SHARE SEGMENT

MAY AMPs Annual Golf Tournament, Rosa Mendoza- No Group/ JUNE Gay Days Disney, Orlando Richard Gray No LGBT Washington DC Friedheim, Convention Dion James JUNE Gay Pride, New York Richard Gray No LGBT MAY Dunn's Crab Feast, Washington DC Rosa Mendoza- No Group/ Friedheim, Convention JUNE Texas Sales Mission Elena Yes Group/ Dion James Gladstone Convention MAY PCMA Education Foundation Partnership Rosa Mendoza- No Group/ JUNE MPI Greater Chicago Chapter Golf Event Nora Gorman No Group/ Summit, Palm Springs Friedheim Convention Convention MAY Meetings Industry Ladies Invitational (MILO), Rosa Mendoza- No Group/ JUNE AIBTM, Chicago Nora Gorman No Group/ Las Vegas Friedheim Convention Convention Christine Roberts JUNE Healthcare Convention & Exhibitors Michele Bemis No Group/ Association (HCEA) Annual Meeting, Denver Convention MAY Incentive Research Foundation Annual Stacy Copeland No Group/ Convention JUNE PCMA Education Forum, Fort Lauderdale All No Group/ Convention MAY Ohio Sales Calls Nora Gorman No Group/ Convention JUNE Smart Mart, Los Angeles Elena No Group/ Gladstone Convention MAY Society of Government Meeting Professionals Michele Bemis No Group/ (SGMP) National Conference, Minneapolis Dion James Convention JUNE Collaborate Marketplace, Orlando Michele Bemis No Group/ Convention MAY DC Sales Mission Albert Tucker No Multicultural JUNE Phillies Client Event & Sales Mission, Steve Aird Yes Group/ Philadelphia Convention MAY Driven Music Festival VIP Reception, Noelle No Film & Fort Lauderdale Stevenson Entertainment JUNE Healthcare Convention & Exhibitors Assn Michele Bemis No Group/ (HCEA), Denver Convention MAY Nashville Blitz Record Labels/Music Videos Noelle No Film & Stevenson Entertainment JUNE Minneapolis Sales Mission Stacy Copeland Yes Group/ Convention MAY Connections Le Book, Los Angeles Noelle No Film & Stevenson Entertainment JUNE Le Book Connections, New York Noelle Ste- No Film & venson Entertainment JUNE Florida Select, Mexico Presentations Fernando Harb Yes International JULY UK Sales Mission Fernando Harb No International JUNE IPW (Pow Wow) Fernando Harb No International Erick Garnica JULY Bear Week, Provincetown Richard Gray No LGBT JUNE Mexico Sales Mission/Calls - Visit Florida Erick Garnica No International JULY Society of Incentive Travel Executives (SITE) Stacy Copeland No Group/ Florida Summer Seminar Convention JUNE Jumpstart Erica Garnica No International/ Airline JULY MPI World Education Conference (WEC), San Gilbert Villard No Group/ Francisco Stacy Copeland Convention JUNE Omaha Hospitality Call Center Trainings TBD Yes Tourism Nora Gorman JULY Colombia/Argentina Sales Mission Gilbert Villard Yes Group/ JUNE Travelocity Product Launch TBD No Tourism Convention JULY The Meetings Show, UK Gilbert Villard No Group/ JUNE Canada Sales Mission, Toronto/Montreal Erick Garnica Yes Tourism Convention

44 master calendar MONTH EVENT/LOCATION CONTACT SHARE SEGMENT MONTH EVENT/LOCATION CONTACT SHARE SEGMENT

JULY Florida Society of Association Executives Michele Bemis No Group/ SEPT ABAV Brazil Trade Show (Visit Florida booth Fernando Harb Yes International/ (FSAE) Annual Conference, St. Petersburg Convention and IGLTA booth) Richard Gray LGBT JULY Chicago Client Event/Sales Mission/Golf Nora Gorman Yes Group/ SEPT Routes World, South Africa Fernando Harb No International Tournament Convention Erick Garnica JULY National Urban League, Fort Lauderdale Albert Tucker No Multicultural SEPT Germany Sales Mission Fernando Harb No International

JULY QFEST LGBT Film Festival, Philadelphia Noelle No Film & SEPT Top Resa Fernando Harb No International Stevenson Entertainment AUG VISIT USA Central America Fernando Harb No International SEPT Scandinavian Sales Mission Erick Garnica No International

AUG Virtuoso Travel Market, Las Vegas Fernando Harb TBD Tourism SEPT MLT Product Launch TBD TBD Tourism

AUG Florida Welcome Centers Sales Calls TBD No Tourism SEPT The Trade Show (ASTA), Los Angeles TBD No Tourism

SEPT Luxury Travel Expo Trade Show, Las Vegas Fernando Harb No Tourism AUG National Tour Association TBD No Tourism

SEPT Gay Days Las Vegas Richard Gray No LGBT AUG G 360, Buenos Aires Richard Gray No LGBT SEPT West Coast Sales Mission, Northern, Stacy Copeland Yes Group/ AUG NGLCC, Fort Lauderdale Richard Gray No LGBT Vancouver Convention SEPT HSMAI's MEET National, Washington DC Dion James Yes Group/ AUG Kellen Company Global Summit, Atlanta Michele Bemis Yes Group/ Convention Convention SEPT Society of Government Meeting Professionals Michele Bemis No Group/ AUG Florida Meeting Showcase, Tallahassee Michele Bemis No Group/ (SGMP) Regional Conference, Southeast Dion James Convention Convention SEPT Boston Sales Mission & Event Steve Aird Yes Group/ AUG MPI Southeast Education Conference, Tampa Michele Bemis No Group/ Convention Gilbert Villard Convention SEPT International Society of Incentive Travel Execu- Stacy Copeland No Group/ AUG Michigan Sales Trip Nora Gorman No Group/ tives (ISITE) Convention Convention SEPT USOC Sportslink, Chicago Carol Hudson No Sports AUG IncentiveWorks, Toronto & SITE Canada Day Stacy Copeland No Group/ Convention SEPT Black Enterprise Golf & Tennis Challenge, Albert Tucker No Multicultural AUG Successful Meetings Marketplace, Hol- TBD Registra- Group/ San Diego lywood, FL tion Convention SEPT Great Bridal Expo, NY and DC Anna Levin Yes Wedding Required AUG Connect Sports/Marketplace, Orlando Carol Hudson- No Group/ SEPT Telluride Film Festival, Colorado Noelle No Film & Steve Aird Sports Stevenson Entertainment AUG American Society of Assn Executives (ASAE) Rosa Mendoza Yes Group/ SEPT PrimeTime Emmy's Awards, California Noelle No Film & Annual Meeting & Tradeshow, Detroit Nora Gorman Convention Stevenson Entertainment Christine Roberts AUG M&C Interact, New Orleans TBD No Group/ TBD Rock n Roll Hall of Fame, New York Noelle No Film & Convention Stevenson Entertainment SEPT FIT Buenos Aires Trade Show Fernando Harb Yes International TBD Independent Music Awards Noelle No Film & Erick Garnica Stevenson Entertainment master calendar 45 marketing communications

Illuminating Greater Fort Lauderdale's sales and marketing efforts with public relations, advertising and social media to showcase the sunny destination to the world. Position the Greater Fort Lauderdale region as  Continue to optimize landing pages and push  Employ brand ambassadors to share Greater a year-round, warm weather destination with a relevant, easy-to-navigate content to mobile Fort Lauderdale experiences and enrich social sense of ease, through the sunny.org website, sunny.org site and Fork Lauderdale dining app. content through imagery, video and posts. social media integration, branded content, paid  Promote the “Defrost Your Swimsuit” app Media Relations and earned media. The continued integration of during the winter months as a fun way to public relations and advertising strategies increase social share and data capture. Elevate Greater Fort Lauderdale’s offerings and creates a cohesive sales message to develop brand awareness through publicity.  Stimulate engagement and conversions with destination awareness, inspire the desire to promotional emails and print/digital outreach.  Oversee individual media visits and media travel to GFL and drive traffic to sunny.org. FAMs by qualified journalists and bloggers. Messaging will include the positive impact of tourism on the local economy and job growth Social Media  Promote GFLCVB’s programs including stimulated by hospitality and film industries. Engage customers across social channels and Summer 2-4-1 Savings, Vacation Like a VIP, amplify GFL’s presence as a trusted source for Cruise and Play, Spa Chic and Dine Out. vacation planning and group business.  Increase positive newspaper, radio, TV, online Creative Communications  Drive consumer engagement and loyalty to and social media coverage about the impor- Communicate the HELLO SUNNY brand with increase social media follower counts with tance of tourism in Broward. messaging and visuals throughout all CVB meaningful, authentic content.  Organize new editorial photography and video materials (web, print, collateral, presentations, content for film, TV, social media. sales efforts).  Monitor, communicate, create and promote dynamic social dialogue on Facebook,  Integrate MEET SUNNY messaging and Community Relations Twitter, LinkedIn, YouTube, Instagram, visuals into group sales materials; and Film & Pinterest and newly created Vine. Increase local awareness by hospitality industry Entertainment/Underground Lauderdale partners of the tools and initiatives available to  Listen and engage in conversations in the visuals into Office of Film & Entertainment generate greater economic impact for Broward social space – with speed, honesty and ads and materials. County. human voice.  Identify new platforms to promote the  Share the warmth of the destination by com-  Support current marketing efforts in all Greater Fort Lauderdale brand. municating news, opportunities and programs segments -- consumers, meetings, LGBT,  Create demand for travel to Greater Fort sports, multicultural, film & entertainment,  Host hospitality industry outreach luncheons: Lauderdale through beautiful images and weddings. Tourism Day, SunSational Service Courtesy compelling content on Sunny.org, providing an Awards, Marketing Plan Presentation, Co-op. engaging, experiential website with all of the  Diversify message to grow new and loyal fan  Email GFLCVB updates to local hospitality planning information and tools travelers need, base. industry and municipality leaders monthly, in an approachable way.  Integrate share functionality and real-time including CVBuzz e-newsletter and hurricane feeds from blog, Facebook, Twitter, preparedness info. Instagram and others throughout Sunny.org. marketing communications 47 national public relations

Guiding the Greater Fort Lauderdale media message The goal of national public relations is to  Promote Greater Fort Lauderdale as a transformation by focusing on media that generate wide-spread, positive exposure for “must-see,” “must-visit” vacation, meetings offer edgy content and speak to an audience Broward’s diverse and distinctive attributes, and business travel choice. seeking a dynamic experience. quality appeal and continued transformation.  Attract special interest audiences that  Develop engaging story lines and creative Public relations will employ a mix of creative represent major growth areas, including topics and messaging that will resonate with media relations, special events, synergistic multi-generational, specifically millennials, the media and showcase the destination’s promotions, partnerships and strategic alliances LGBT, pre/post cruise market, and appeal and visitor assets. for comprehensive market penetration. As we multicultural audiences. celebrate Broward County's Centennial in 2015,  Influence media and consumer perceptions we look forward to greater engagement with a  Leverage the ease and convenience of travel about Greater Fort Lauderdale in messaging. younger audience, presenting them with the to Greater Fort Lauderdale to support  Leverage new air service to increase media multitude of experiences they can enjoy in existing and additional airlift. exposure in target markets and work closely Greater Fort Lauderdale.  Generate sustained coverage with top-tier, with corresponding airlines and the cruise special-interest media outlets. industry to promote the destination’s appeal for pre/post cruise stays and media visits. OBJECTIVES  Ensure that public relations activities leverage and support Greater Fort  Support partnerships with products, brands,  Continue to increase awareness with key Lauderdale’s brand and marketing strategy. entertainment vehicles, and special events audiences.  Provide departmental support to enhance that appeal to millennials to showcase the  Reinforce the destination’s key brand marketing initiatives and sales activities. destination’s desirability. attributes all while telling a new story KEY AUDIENCES about Greater Fort Lauderdale – one with a  Increase traffic and reach to sunny.org and younger voice and appeal. engagement on Greater Fort Lauderdale’s Consumer: Trade: social networks. Gen X, Y Meeting, Convention,  Promote life “beyond the beach” and gener- Millennials Incentive Planners ate awareness of the destination’s cultural, STRATEGIES Boomers Travel Trade culinary, wellness, and adventure offerings.  Implement programs that promote Greater Families Fort Lauderdale’s unique selling propositions Film & Music Industry  Align destination attributes with key Couples and personality. Cruise Industry audience interests and corresponding media Cruisers Airline Industry outlets to promote Greater Fort Lauderdale  Focus attention “beyond the beach” with Culinary from a “generational perspective.” cuisine, nightlife and entertainment, special Multicultural  Drive year-round visitor interest with existing events and up-and-coming neighborhoods to Meetings, Incentives, Conferencing, Exhibits and emerging demographic/geographic attract a younger audience. Active, Nature, Sports audiences.  Educate consumers about the destination's Arts/Culture, Nightlife/Entertainment LGBT US Hispanic public relations 49 PRIMARY GEOGRAPHIC TARGETS  Create 12-month calendar of press releases  Identify strategic event and promotional  Domestic markets in the US with a heavy for new developments, event news, CVB partnerships to enhance awareness of GFL. emphasis on Metropolitan New York, Chi- marketing initiatives and promotions, and  Invite and host travel editors/writers on a cago, Boston, Philadelphia, Washington DC destination successes. one-on-one basis throughout the year.  South Florida and in-state drive markets for  Secure editorial coverage in top tier media  Coordinate and conduct small group media summer, backyard and Florida promotions. that reflects our audience mix (Millennials, fams to experience hotels, attractions, Couples, Families, Culinary, LGBT, Cruisers,  Canada with emphasis on Toronto and dining, shopping and specialized destination Adventurers, Multicultural, MICE, Arts/Cul- Montreal. assets such as Superior Small Lodgings. ture/Nightlife/Entertainment enthusiasts).  UK/Ireland/Scotland  Leverage select niche events, such as  Create broadcast opportunities that feature Tortuga Music Festival, Lauderdale Live,  Brazil, Argentina, Colombia, Mexico, the dining, nightlife/entertainment, water Seminole Hard Rock Winterfest Boat Parade, Panama City sports, sightseeing, romance, family/family Fort Lauderdale International Boat Show,  Scandinavia/Nordic reunions, shopping, multi-generation family Broward 100 and others to attract media travel, arts & culture, and LGBT offerings of visits and generate destination publicity. TACTICS Greater Fort Lauderdale.  Keep Greater Fort Lauderdale top of mind with Participate in Visit Florida media events and  Pitch Greater Fort Lauderdale coverage to media missions. the media to generate awareness and buzz. specialized media, including US Hispanic and  Service media inquiries seeking editorial and Greater Fort Lauderdale News Bureau African American outlets, to reinforce the logistical support.  Operate a robust Greater Fort Lauderdale destination’s multicultural and family reunion News Bureau to keep the media well- prominence. Support value proposition programs informed and engaged.  Research and fulfill editorial calendars and Dine Out Lauderdale  Regularly expand media database to include special sections of relevance.  Promote program to travel and culinary outlets consumed by a more youthful and Cultivate media relationships for maximum media, blogs and restaurant review sites. dynamic target demographic. coverage  Introduce new-to-market destination  Create and distribute, on an ongoing basis,  Create cultivation events with special restaurants and chefs to culinary media. an annual calendar of news and feature interest media and bloggers to educate them Greater Fort Lauderdale Spa Chic releases, media alerts, pitches and story and their audiences on the destination’s key  Promote unique spa treatments, angles, advertorials and blog postings for assets plus its constant evolution. packages and hotel-spa partnerships to brand promotion, sustained coverage and  Conduct media missions and arrange travel, women’s interest, health/wellness/ positive world-of-mouth. interviews, briefings and deskside meetings fitness outlets.  Promote seasonal events through Winter for GFL representatives in key locations with  Invite media to sample spa programs. and Summer Happenings press releases. consumer, lifestyle, travel, culinary, industry trade, meetings and special interest media. 50 public relations Vacation Like a VIP  Showcase the Hello Sunny brand image and Meetings/Conventions  Generate awareness of the program to desirability for film, video, broadcast, music  Secure inclusion of Greater Fort Lauderdale highlight the destination’s image and and entertainment production with in meetings/conventions media through the Lauderdale Luxe Collection. Secure media entertainment and production media. promotion of CVB initiatives and successes: to experience the package offerings.  Promote Greater Fort Lauderdale's Customer Advisory Board, major conven- Summer Savings emergence as a major presence for music tion/group/city-wide signings, industry and entertainment events, Tortuga Music partnerships and signature events.  Promote summer hotel packages and 2-for-1 Festival, Driven Music Conference and offerings to showcase GFL’s family friendly  Promote Broward Convention Center and Lauderdale Live. attractions and events. the Lauderdale Convention Collection. Cruise Create awareness and market prominence International through special events and activitives.  Position Greater Fort Lauderdale as a major  Generate editorial coverage while increas- cruise port and destination for pre/post The Beach Looks Good on You ing familiarity with the destination through a cruise stays and enhance awareness of the visit media program of key journalists (across  Stage high-profile creative events in destination among consumers, the cruise individual and group opportunities). prominent markets such as New York, industry and travel agents. Chicago and Boston to enhance the  Pro-active press release schedule to  Leverage Greater Fort Lauderdale's image of the destination. continually update media on new executive partner status and participation in developments and news stories.  Promote through media, partnerships and significant trade shows, such as cruise3sixty. promotions.  Conduct an aggressive UK and Irish media Multicultural mission to meet with 30 key media to share LGBT  Position GFL as the country’s premier the latest news.  Publicize Greater Fort Lauderdale’s Religious and Multicultural market and  Participate in Visit USA, Brand USA and Visit participation in Gay Pride Parade in NYC. Family Reunion Capital. Florida media events to maintain Greater  Generate buzz and media coverage of  Promote major African-American and faith- Fort Lauderdale awareness with key media Gay Days Fort Lauderdale in Nov 2014. based group events, including new Tennis with an avid interest in travel to the US.  Secure media coverage of Greater Fort Family Reunion program.  Focus on round-up features, promotions, Lauderdale's LGBT tourism product through  Maximize media coverage of 2015 National press releases, social media, online technol- press visits and cultivation activities. Urban League conference in Greater Fort ogy and key areas of the PR spectrum to Film & Entertainment Lauderdale. ensure a 360 degree campaign.  Promote Greater Fort Lauderdale at high-  Publicize special multicultural destination profile film events, trade and award shows, events including Hispanic Heritage Month, including the International Emmys, CBGB Black History Month, Family Reunion Month, Festival and more. Jazz in the Gardens. public relations 51 advertising The GFLCVB advertising strategy is designed ADVERTISING OBJECTIVES  Maximize brand exposure using targeted to maximize exposure for the destination with  Increase overall brand awareness and recall. branding mediums – television, out of home, creative brand messaging communicated via a online video, print magazine. mix of paid, earned and owned media;  Grow the international market.  Broward County Hello Sunny Road Tour. delivering brand engagement, meaningful  Expand the “Hello Sunny” brand to the Meet with local groups, committees, hoteliers, targeted impressions and a measurable ROI. millennial market. etc. to review the Hello Sunny Brand and  Support CVB goal to increase annual hotel ways to integrate, emulate and be the brand BRAND POSITIONING occupancy by 3%. throughout the county. Hello Sunny… A feel-good, friendly destination,  Support CVB goal to increase ADR.  Use search engine marketing and retargeting where happy meets go lucky. technology to reach audience with personal  Drive traffic to sunny.org. relevant messaging. BRAND PERSONALITY  Increase visits and meaningful engagement on  Include rich, meaningful electronic content Comfortable Witty Happy GFL’s social networks. (like videos) to increase engagement. Free Relaxed Vibrant  Increase pre- and post-cruise vacation stays/  Targeted social network programs – paid and Uncomplicated Attainable Refined extensions. Fresh Credible Playful owned. Utilize social media to further engage Confident Acoustic Genuine  Increase visibility as a premier, business- potential visitors with our brand. oriented meeting and convention destination. ADVERTISING OVERVIEW Grow the international market:  Continue targeted messaging to specific  Maximize budget efficiencies by partnering Implement a $7.1 million ad campaign to generate audiences; multicultural, LGBT, film and niche. brand awareness and expand year-round bookings. with Brand USA in for international endeavors  Raise awareness and pride within Broward in targeted markets.  Implement creative ad campaign and new County during the Broward 100 Centennial technologies.  Continue working with Visit Florida to stretch celebration. our budget.  Consumer events in top markets: NYC in Jan, STRATEGIES Boston in Feb, Chicago in March.  Include a Scandinavian ad schedule to Increase overall brand awareness and brand support new Norwegian direct flights.  Continue popular Vacation Like a VIP and recall: Summer 2-for-1 Savings campaigns.  Include French-Canadian market in addition  Winter/spring, multi-market, buzz building, to Toronto in all outreaches.  Create digital and print co-op for hospitality guerilla events. Continue with our successful industry partners in targeted markets.  If budget allows, consider consumer formula that delivers millions of brand activations in UK, Germany and Brazil.  Continue Port and Airport advertising impressions and creates brand advocates. synergy, as well as special projects for Continue to partner with JetBlue and consider Broward County Parks & Recreation. additional brands. advertising 53  Promote and distribute Spanish and Portuguese  Track online initiatives via site rankings as well  Cross-promote social sites on sunny.org and “Momentos Sunny” series of videos to Latin as internal GFL url tracking codes. in all other mediums where applicable. American countries and Brazil. Continue with  Adapt/adjust all initiatives (real time) based on Increase pre- and post-cruise vacation stays/ television flights in these markets. tracking information. extensions  Increase Tour Operator Programs - UK, Germa-  Increase mobile tactics (hand held and tablets)  Provide co-op opportunities targeting ny, Scandinavia, Brazil, Argentina (Toselli) with in line with better performance metrics. pre- and post- cruise market. advertising listings and combined ad spends.  Continue marketing the Lauderdale Luxe  Consider partnering with cruise lines during  Take advantage of growing social media Collection. winter blitzes and develop creative ways to network to geotarget messaging.  Continue marketing the Convention increase pre- and post- cruise bookings. Expand the “Hello Sunny” brand to the Collection. Increase visibility as a premier, business millennial market:  Continue marketing SSL as a group. oriented meeting destination:  Create a new multimedia campaign target-  Continue destination presence at major ing millennial leisure segment – digital, social, Drive Traffic to sunny.org: shows, events. television, and videos.  Online SEO and SEM programs designed to  Provide co-op opportunities for meeting  Separate media strategy and plan for drive traffic. hotels. millennial audience. Include paid, earned and  Segmented messaging – sunny.org/portugues,  Continue marketing the Convention owned. sunny.org/espanol, sunny.org/deutsche. Collection as a concise, one-stop resource.  Work with Finn Partners on a Millennial  Introduce a robust digital magazine format of  Utilize current digital programs. Advisory Board. the Vacation Playbook and market it via social Build occupancy by 3% and support an and digital programs. Continue targeted messaging to specific increasing ADR:  Online retargeting programs. audiences: film & entertainment, multicultural, gay and niche.  Provide booking mechanisms on all click thru  All paid and value added online advertising will  Build upon events like Spa Chic, Dine Out landing pages. support sunny.org Lauderdale, Jazz in the Gardens.  Provide trackable vacation packages to pro- Increase visits and meaningful engagement on  Support the upcoming Urban League mote during events (include airline partners GFL’s social networks. who provide metrics). Make conversions easy. convention with paid, earned and owned  Targeted, brand-integrated social network media.  Offer a strong co-op program: digital and programs – paid and owned. print, including value-added elements like  Buzz-building event targeting Washington editorial content, custom landing pages,  Geo-target messaging as we grow international DC's multicultural melting pot. connections and showcase international con- videos, emails, etc.  Outreach to domestic Hispanic audience tent, like Momentos Sunny segments. during Hispanic Heritage Month. 54 advertising  Create a new Film & Entertainment/  Develop and implement sound initiatives to International Underground Lauderdale campaign to maximize the budget. Canada (Toronto and Montreal), Brazil, support growing efforts.  Support the efforts of the state and local Mexico, Colombia, Argentina, UK, Germany,  Create/update a new digital initiative for destination marketing organizations. Scandinavia. LGBT audience.  Increase international market presence Meetings  Continue to market LGBT offerings via C-Class Executives, corporate and TARGET AUDIENCE experiential events – parades, etc. association meeting planners including those Primary: Active adults 25-54 who are not solely meeting planners. Raise awareness and pride within Broward HHI - $100,00+ County during the Broward 100 Centennial College Educated MEDIA STRATEGIES celebration. Families, Couples, Multigenerational The overall media strategy is “getting the right  Create a campaign plan targeting Broward Professional Managerial message in front of the right audience at the right County, using paid, earned and owned time through the best possible vehicle.” Lifestyle Targets: media against the effort. Affluent families, Luxury, Spa enthusiasts,  Develop co-operative media purchases and  Support a Celebration cultural event. Sports enthusiasts (participatory sports, other partnerships that expand the budget, dive, fishing), Bridal/Destination Weddings, including Brand USA, Visit Florida. 2014-2015 MEDIA PLANNING OBJECTIVES Cultural enthusiasts, Yachting, Gay Friendly   Build brand awareness. Develop and execute a plan specifically for Geographic Markets: millennial market, a new sub target.  Drive inquiries and ultimately visitations Fall/Winter Spring/Summer  Consider using HIT (High Impact targeting) resulting in increased occupancy, room rates New York Tampa/S. Petersburg campaign that reaches the most probable and overall revenues. Boston Miami/Fort Lauderdale prospects with enough frequency to render  Increase traffic/reach to sunny.org. Philadelphia Orlando maximum results. Chicago Atlanta  Expand media plan to include effort against Cleveland Washington DC  Drive bookings on travel content sites. millennial audience. Washington DC New York  Use media that facilitates data capture for  Include new attention-getting mediums and Multicultural future prospecting to maximize the impact of opportunities that push the limits and garner African-American, key religious meeting the individual effort. results. planners, specific focus on Urban League,  Create programs that extend the GFL’s  Utilize measurement metrics with constant travel professionals, family reunions, local budget through tough negotiations. evaluation in order to adjust plans to current civic and corporate meeting planners, Carib-  Each medium will be required to provide a market conditions and delivery. bean market (cricket/shopping). minimum of 15% in value added.

advertising 55  As the media landscape changes, evaluate Out of Home:  Provide a depth and breadth of digital and create test programs to demonstrate  Continue high impact Toys R US Wall solutions that maximizes media spend. ROI. Spectacular in Times Square (in 2014, we  Mobile Media (phones and tablets) Ad  Continue with a completely integrated media negotiated 4 weeks at no charge.) Retargeting, Spongecell, Dynamic Ad Serving, program that includes the right mix of media.  Continue annual “Welcome” billboard Digital Local Search, Video.  Capitalize on the success of the 2013.2014 presence on Florida/Georgia state line.  Use rich media video programs for better co-op programs which generated over  In-state: Select high profile billboards in engagement measurements (metrics). $700,000 in additional funding for the CVB. Tampa, Orlando and local "backyard" to drive Meetings & Conventions:  Increase online co-ops and reevaluate print summer business.  Continue the co-op program in targeted select co-ops where sales were not successful. Print: meeting trade publications, emails, rich media  Double our budget in mobile media.  Use co-op funds in upscale, family and bellybands, and banners with  Capitalize on the most successful and buzz- lifestyle publications to create positive per- Meet Sunny video. generating 2014 programs. ceptions of the brand and visits to sunny.org,  Reduce the number of titles to build  To support new Norwegian flights, add  Maintain publications that are successful in frequency, ensuring more attractive Scandinavia and increase overall selling co-ops and are strong lead genera- merchandising opportunities. Tour Operator programs. tors (AAA Going Places, Collinson Print and  Take advantage of all value-add surrounding Digital, Madden Media and Amex Publications. the major conference and tradeshows. PCMA, MEDIA TACTICS IMEX, Interact, Global Interact, Smart Market, Interactive and Social Media Marketing: Campaigns will incorporate broadcast and cable springtime in the Park and WEC/MPI. TV, out of home, print, digital (video, rich media,  Online programs selected based on high index  Increase online co-op opportunities while mobile, social media and guerilla marketing) against target audience usage habits; cross reevaluating print options. promotions. visitation and added value. (Use proven Ad Networks).  Lead generation programs Television/Radio:    Implement broadcast to support specific Custom E-blast in our top markets will Custom E-newsletters market events in NY, Chicago, Boston, Lon- be used to maintain our successful co-op  Digital Postcards don, Germany, Brazil and traditional summer programs. Target markets include New York, markets. Chicago, Boston, Toronto, Washington DC, Florida and Atlanta.  Participate in any coop programs to stretch  Develop online co-op programs that allow budget (Visit Florida, BrandUSA). partners to participate in highly targeted, trackable mediums – all seasons.

56 advertising media plan

2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT CONSUMER MAGAZINES

TRAVEL & LEISURE 1 Pg 1 Pg 4 Pg Monthly Florida Co-op Insert Fla Circ. 974,922 Guide Visit FLA Co-op Time Inc Digital FOOD & WINE 1 Pg Co-op with Visit Florida Co-op Monthly, Circ. 450,000 Time Inc AFAR MAGAZINE 1 Pg Visit FLA Bi-Monthly, Circ. 250,000 plus advertorial CONDE NAST TRAVELER 1 Pg 1 Pg Monthly, Circ. 304,000 Co-op Co-op Regional Visit FLA Visit FLA Hot List NEW YORK TIMES T 1 Pg 1 Pg 1 Pg 1 Pg 1 Pg MAGAZINE Co-op Fashion Fashion Co-op Co-op 4x/Year, Circ. 1,274,319 Florida Florida Family Sunday Edition, National Travel OPRAH (Madden Media) 1 Pg Monthly, Circ. 606,000 Visit FLA SOUTHWEST THE MAGAZINE 1 Pg 1 Pg Nutshell Monthly, Circ. 450,000 Co-op Co-op Email Print/Digital (banner/enews) Florida GFL Co-op

media plan 57 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT CONSUMER MAGAZINES (continued)

NEW YORK MAGAZINE 1 Pg Weekly, Circ. 550,000 BOSTON MAGAZINE 1 Pg Monthly, Circ. 90,000 Visit FLA CHICAGO TRIBUNE MAGAZINE 1 Pg 1 Pg Weekly, Circ. 762,000 AAA LIVING 1 Pg 1 Pg North and South markets Co-op Co-op Bi-Monthly, Circ. 2,051,000 Chicago, Michigan, Florida, Georgia Northern Illinois 2015 OFFICIAL VISIT FLORIDA 1 Pg MAGAZINE, Circ. 600,000 Co-op VIRTUOSO LIFE 1 Pg 1 Pg 1 Pg Bi-Monthly, Circ. 200,000 Boat Show VIRTUOSO LIFE EN ESPANOL 1 Pg Bi-Monthly, Circ. 80,000 Boat Show VIRTUOSO THEMED TRAVEL 1 Pg Circ. 70,000 Boat Show CITY & SHORE 1 Pg Monthly, Circ. 46,000 Dine Out TRAVEL HOST 1 Pg 1 Pg 1 Pg 1/2 Pg 1/2 Pg Monthly, Circ. 50,000 Dine Out Dine Out Broward 100 58 media plan 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT NEWSPAPER

NEW YORK TIMES 1/4 Pg 1/4 Pg 1/6 Pg 1/6 Pg Sunday Travel/Main News Visit Visit Luxe Luxe Circ. 1,400,000 FLA FLA CHICAGO TRIBUNE Spadea, Circ. 765,000 Strip Ad, Sticker, Red Eye COLLINSON MEDIA 1 Pg 1 Pg 1 Pg 1 Pg VISIT FLORIDA INSTATE & Co-op Co-op Co-op Co-op OUT-OF-STATE INSERT Visit FLA Visit FLA Visit FLA Visit FLA 15 newspapers + banner ads Instate Out of Instate Instate Circ. 500,000/Imp. 8 million State MADDEN MEDIA VISIT 1 Pg 1 Pg FLORIDA FALL/WINTER & Co-op Co-op SPRING/SUMMER Visit FLA Visit FLA PRINT/DIGITAL US/CAN US/ Circ. 700,000/Imp. 750,000 Instate NEW TIMES, SOUTH FLORIDA 1/2 Pg Circ. 78,000 Dine Out MIAMI HERALD - BROWARD 1/2 Pg TGIF, Circ. 50,000 Dine Out SUN-SENTINEL 1/2 Pg Friday Showtime, Circ. 175,000 Dine Out

media plan 59 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT OUT OF HOME: NEW YORK NEW YORK TOYS R US WRAP Broadway and 44th Street

DIGITAL WALL TWO-SIDED Broadway and 44th Street OUT OF HOME: LOCAL MARKET BILLBOARD BROWARD: I-595, I-95

TAMPA/ST. PETE: I-75

STATE LINE WELCOME BOARD Southbound I-95 at Georgia/Florida border CONSUMER ACTIVATION EVENTS BEACH ON WHEELS CBGB- NY Boston Chicago NY STREET TEAMS CBGB- NY Boston Chicago NY PEDICABS CBGB- NY Boston Chicago NY TAXI TOPS NY Boston Chicago

TRAIN STATIONS/WRAPS NY Boston Chicago

60 media plan 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT SPOT MARKET TV (early morning, prime access, prime, late news, late night)

NEW YORK WABC, WCBS, WNYW, WNBC NCC Cable with RFI, Taxi TV BOSTON

CHICAGO WFLD, WLS, WMAQ, WBBM, WGN

WASHINGTON, D.C. OR ATLANTA

INSTATE TV: Tampa/St. Petersburg, Orlando Miami/Fort Lauderdale

LOCAL MARKET TV Dine Spa Network and cable Out Chic

RADIO

SPOT MARKET Miami/ New Boston Chicago Miami/Ft. Laud Remote/promos Ft. Laud York Tampa/St. Pete Orlando

media plan 61 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT SPA SPA FINDER.COM Banners, South Florida, Tampa E-newsletter 250,000 Impressions MIAMI HERALD Print and Digital + 460,000 Impressions: Homepg, Video Demo Targeting, Spa Search SUN-SENTINEL Print and Digital + Showtime: Circ. 259,000 Video Digital: 537,000 impressions NAPLES NEWS Print and digital FT. MYERS/NAPLES RADIO :30 spot, promotions, banners WEDDING/HONEYMOON BRIDAL GUIDE (PRINT & WEB) Bi-Monthly, Circ. 134,376 Digital Digital 2 Pg co-op + Digital 25,000 impressions/month Co-op Co-op Banners, Email, Social Media SCUBA DIVING SPORTDIVER.com Exclusive Emails to 100k GFL Co-op Co-op Co-op Co-op subscribers, social media, Email Email Email Email Email pre-roll video

62 media plan 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT LGBT: ONLINE

INSTINCT MAG.COM Banner Impressions 3.1 mill E-newsletters, banners, stand alone emails, mobile ads, in-book editorial. Stand alone email to 104,000 Value Added: LA party and Gay Days Orlando gift bags Instinct e-newsletter to 385,000

GAY CITIES E-newsletters, banners, custom editorial, Total Impressions 10,675,000 Queer TV, emails, social media

MAN ABOUT WORLD iPAD Ad and Video

VISIT FLORIDA LGBT ONLINE Rich media banners PROGRAM: Logo TV, AfterEllen, AfterJohn, Newnownext.com, Downlink 500,000 Impressions CURVE (DIGITAL) Dedicated emails, social media

LGBT: EVENTS

NEW YORK GAY PRIDE Beach Silver Sponsor Mobile GAY DAYS ORLANDO Bonus through Instinct LGBT DESTINATION WEDDING

media plan 63 2014/2015 CONSUMER MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT LGBT: PRINT

DAMRON’S MEN’S TRAVEL Back GUIDE, Annually, Circ. 15,000 Cover

PASSPORT 1/3 Pg 1/3 Pg 1/3 Pg 1/3 Pg Monthly, Circ. 75,000 Gay + video + video Swimsuits Family COMMUNITY MARKETING New Print & Digital Program 1 Pg + Advertorial

VISIT FLORIDA LGBT INSERT NY Village Voice, Philadelphia Weekly, Windy City Times, DC City Paper, Baltimore City Life, 1 Pg Charleston City Paper, Montrose Star (TX), Bay Weekend (MA), Watermark (FL) . Circ. 225,000 DETAILS 1 Pg NY (Tri-State, LA, SF) with Monthly, Circ. 195,000 insert NEW YORK TIMES MAGAZINE Gay Advertorial 1 Pg Circ. 1,400,000 NEW YORK TIMES MEN'S FASHION Insert Circ. 550,000 (all NY zones minus South NJ)

64 media plan 2014/2015 CONSUMER MEDIA PLAN 2014 2015

OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT LGBT: INTERNATIONAL

SPARTACUS TRAVELER Quarterly, Circ. 20,000 1 Pg 1 Pg

GAY AD NETWORK CANADA 100 Sites, Daily Extra Travel, 100 Sites, Daily Extra Travel, Pre-Roll Video, Facebook, Pre-Roll Video, Facebook, Banner Ads Banner Ads GAYTIMES.CO.UK 100 Sites, Daily Extra Travel, Pre-Roll 200,000 Impressions Video, Facebook, Banner Ads DIVA 200,000 Impressions Display Banners, Social Media, Video

G-SCENE (BRIGHTON) 1 Pg 1 Pg 1 Pg Circ. 20,000

GAY USA GUIDE (TOM ON 1 Pg TOUR) GERMANY

GAY FAMILY SITES

REVISTA G - BRAZIL 1 Pg 1 Pg

media plan 65 2014/2015 INTERNATIONAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT UNITED KINGDOM

BRAND USA - TRAVEL ZOO International SEM, Native Content Generation BRAND USA - TRIP ADVISOR Banner Florida Destinations Ads 183,334 Impressions BRAND USA - UK TELEGRAPH 1/2 Pg + Adver- torial UK TOUR OPERATORS - BRITISH AIRWAYS VIRGIN HOLIDAYS - UK

CELEBRITY CRUISES TRAILFINDERS LAST MINUTE - UK Banners, 1.9 million Impressions Takeover HAYES & JARVIS - UK

ESSENTIALLY AMERICA/ 1 Pg BRAND USA, LONDON News- 100,000 Impressions papers AMERICAN HOLIDAYS - IRELAND

66 media plan 2014/2015 INTERNATIONAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT GERMANY

BRAND USA PROGRAMS - GERMAN TOUR OPERATORS Dertour, Canusa, Dertourisk, Meier's Welt US AIRTOURS

NECKERMANN TRUCK

THOMAS COOK - GERMANY

CRD INTERNATIONAL - GERMANY Consumer Promo- tion, Flyer, Raffle, Newsletter FTI GROUP B2C Online Marketing, Travel Portal, Newsletter, Google Ads VISIT FLORIDA 1/2 Pg INTERNATIONAL GUIDE Annually in English, German, French SCANDINAVIA

SCANDINAVIAN TOUR OPERATORS

media plan 67 2014/2015 INTERNATIONAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT CANADA

BRAND USA - TRAVEL ZOO Featured Destination Email and Homepage, sent to 1.4 million BRAND USA - TRIP ADVISOR Banners 242,847 Impressions BRAND USA - EXPEDIA Banners Banners Vacation Packages, Search 2,464,000 Impressions THE TRAVEL GUIDE TO Back FLORIDA Cover + Annually, Circ. 80,000 Editorial TORONTO STAR 1/4 Pg 1/4 Pg 1/4 Pg Saturday Travel, Circ. 475,000 Visit FLA Visit FLA

THE STAR.COM (Toronto) Text Links, Images THE STAR.COM EMAILS Co-op Co-op Co-op Sent to 60,000

PRIOR SMITH’S Radio Radio Radio CANADA CALLING RADIO show show show

68 media plan 2014/2015 INTERNATIONAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT LATIN AMERICA

BRAND USA PROGRAMS - Banner TRIP ADVISOR, EXPEDIA Ads TURNER BROADCASTING Video VIDEO FOR LATIN AMERICA CNN, TBN, Glitz BRASIL TURIS JOURNAL Jr. Pg + Jr. Pg + Jr. Pg + Jr. Pg + Twice weekly, Circ. 15,000 Editorial Editorial Editorial Editorial

BRASIL TRAVEL NEWS 1 Pg 1 Pg 1 Pg 1 Pg 1 Pg Consumer Visit FLA Visit FLA Visit FLA Visit FLA Visit FLA Monthly, Circ. 55,000 WTM WTM LATAM - ESSENTIALLY 1 Pg AMERICA, 50,000 Spanish, 50,000 Portuguese VISIT FLORIDA LATIN 1 Pg AMERICAN GUIDE Annually, Circ. 30,000 80,000 Impressions on digital QUAL VIAGEM - BRAZIL 1 Pg Monthly, Circ. 30,000 8 Digital Pgs, 2 Videos

LADEVI - LATIN AMERICA Jr Pg Jr Pg Jr Pg Monthly, Circ. 10,000 Visit FLA Visit FLA Visit FLA

media plan 69 2014/2015 INTERNATIONAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT LATIN AMERICA (continued)

REPORT AMERICAS 1 Pg 1 Pg 1 Pg 1 Pg 1 Pg Weekly, Circ. 17,500 Visit FLA Visit FLA Visit FLA Visit FLA Visit FLA MUNDO TURISTICO 1 Pg 1 Pg 1 Pg Monthly Co-op Co-op Co-op Anato PowWow MERCADO & EVENTOS 1 Pg 1 Pg 1 Pg 1 Pg Monthly, Circ. 16,600 Visit FLA Visit FLA Visit FLA Visit FLA ABAV BOLETIN TURISTICO - 1 Pg 1 Pg 1 Pg MEXICO Visit FLA Visit FLA Visit FLA Monthly, Circ. 8,500 BOLETIN TURISTICO - 1 Pg 1 Pg 1 Pg COLOMBIA Visit FLA Visit FLA Visit FLA Monthly, Circ. 3,500 LATIN AMERICA TOUR OPERATORS

70 media plan 2014/2015 FILM & ENTERTAINMENT MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT

FILM & ENTERTAINMENT

LE BOOK 1 Pg New York, London, Paris Annually, Circ. 5,000 LA 411 1 Pg Annually, Circ. 5,000

NY 411 1 Pg Annually, Circ. 5,000

GFL/BROWARD PRODUCTION 1 Pg GUIDE Annually TOUR CONNECTION FL Tab FL Tab Twice annually

LOCATIONS 2015 Back Annually Cover

THE LOCATION GUIDE (UK) 1/2 Pg Annually

FLAUNT MAGAZINE 1/2 Pg 1/2 Pg Monthly

P3 UPDATE 1/2 Pg 1/2 Pg Monthly Sundance

media plan 71 2014/2015 FILM & ENTERTAINMENT MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT FILM & ENTERTAINMENT (continued)

ROAD BOOK 1 Pg Annually FILMMAKER Fall Issue: FPFC Winter Issue: FPFC SXSW Spring Issue: Tribeca Summer Issue Quarterly, Circ. 32,000 1/2 Pg 1/2 Pg CREATIVE HANDBOOK 1 Pg Production Directory, UK VARIETY 3/8 Pg 3/8 Pg 3/8 Pg 3/8 Pg Weekly Sundance Berlin Cannes Toronto Film Fest Film Fest Film Fest AFM BANNERS Banners

INDIE FEST Banner

CANNES FILM FESTIVAL Banner

TORONTO INTERNATIONAL Banner FILM FESTIVAL TRIBECA FILM FESTIVAL Banner

IMDB.com Banner Target IMDB Pro, 5 million imp. IMFCON.COM Banner

72 media plan 2014/2015 FILM & ENTERTAINMENT MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT FILM & ENTERTAINMENT (continued)

POLLSTARPRO.COM Banners

SPIN.COM Banners

SXSW Banners

UK GLBT FILM FESTIVAL Banners

BONAROO MUSIC SITE Banners

CMA & CMT MUSIC SITE Banners

media plan 73 2014/2015 MULTICULTURAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT AFRICAN-AMERICAN RADIO PROMOTIONS Jazz in ATA ATA ATA ATA Washington DC, Atlanta Gardens BLACKAMERICAWEB.COM Banners, Video: Washington DC, Chicago, Atlanta, NY PATHFINDERS TRAVEL 1 Pg 1 Pg Quarterly Spring Vacation Planning, Spring Vacation Planning, Reunions Guide Reunions Guide REJUVENATE 1 Pg 1 Pg 1 Pg 7x Year, Circ. 8,500 Annual Visit CVBs Conf. FLA RCMA ANNUAL DIRECTORY 1 Pg Annual BLACK MEETINGS & TOURISM 1 Pg 1 Pg Bi-Monthly, Circ. 28,000 Visit FLA South US HISPANIC

PANDORA Behavioral/GeoTargeted Tablet 8.2 million impressions and Mobile ads with audio. Co-op VISIT FLORIDA US HISPANIC 1 Pg CO-OP PROGRAM Circ., 6,500, Insert 8,500 HISPANIC MEETINGS & TRAVEL Bi-Monthly, Circ. 28,000

74 media plan 2014/2015 MILLENNIAL MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT MILLENNIAL - BROADCAST TV Canada New York, Chicago, Boston, Atlanta, Washington DC, :15 sec Canada South Florida MILLENNIAL - DIGITAL MEDIA SHIFT Southwest Banner, Inflight Video Southwest Banner, Inflight Video

TRAVEL SPIKE Travel Channels HEARST AD NETWORK Winter Markets PANDORA Audio & Video Everywhere Audio & Video Everywhere SPOTIFY Desktop & Mobile Desktop & Mobile BRAND USA - TRIP ADVISOR US & Canada US & Canada ORBITZ/CHEAPTICKETS.COM GOOGLE - VISIT FLORIDA Google Brand Engagement BRIDAL GUIDE.COM Banners, Social, Video

COLLINSON - YOU TUBE Pre-Roll: Mobile, Tablet MILLENNIAL - SOCIAL TWITTER, FACEBOOK BLOG AD NETWORK BUZZFEED MILLENNIAL - OUT OF HOME EVENT/ACTIVATION media plan 75 2014/2015 ONLINE MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT ONLINE NYTIMES.com Co-op Visit FLA Co-op Co-op Great Getaways Email Email shared Email Email Sent to 420,000 subscribers email + Co-op NYTIMES.com Banners, Run of Travel Site, Banners, Run of Travel Site, 2 million impressions iPad, Safari, Mobile, Video iPad, Safari, Mobile, Video

CHICAGO AD MAILS Co-op Co-op Co-op Co-op Sent to 70,000 (targeted by Email Email Email Email travel habits and zip code) CHICAGO TRIBUNE.com Homepg 3 mill impressions Video, Mobile BOSTON.com Co-op Co-op Co-op Sent to 70,000 Email Email Email + Video, Mobile PHILLY.com Co-op Co-op Co-op Email sent to 65,000 travelers Email Email Email CONDE NAST DIGITAL Co-op Co-op Co-op 2.5 mill impressions PANDORA (mobile/tablet) Dine Northeast/Midwest Markets iPad Audio Everywhere :15 Out, Co-op Dine Out Impressions 167,000 Broward 8.2 mill winter impressions 100

76 media plan 2014/2015 ONLINE MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT ONLINE (continued)

SPOT XCHANGE Pre-Roll Video 5,000 sites based on geo- New York, Chicago, Cleveland targeting/demographics Boston, Philadelphia, 1.8 million impressions Washington DC Facebook, ChicagoTribune.com Boston.com, Parenting.com Visit FLA XAXIS (formerly Real Media 24/7) Pre-Roll Banners 8.3 million impressions Co-op Geo-target, Behavioral, Audience, Retargeting TRAVELANDLEISURE.COM Pre-Roll Video 2.1 million impressions Custom Quattro Unit CRUISE CRITIC Homepage, port and 764,613 impressions destination pages COLLINSON PRE-ROLL VIDEO :15 Pre-Roll Banners 2 mill impressions. Geo-target, General mkt, Hispanic Behavioral, Audience, Retargeting Co-op ONBOARD.COM

MNI DIGITAL Winter Co-op Summer Co-op 4.1 million impressions (each) New York, Chicago, Boston, New York, Atlanta, DC, Florida TravelandLeisure.com, 10best.com, Philly, DC, accuweather.com, Boston.com, destination360.com, expedia, Travel, Weather Family, Parenting hotels.com, oyster.com

media plan 77 2014/2015 ONLINE MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT ONLINE (continued)

MNI DIGITAL: MOBILE 1 million impressions Weather.com, NBC local, ABC news, Boston.com, Village Voice, ABCDC, ABCNY, CBSNY, CBSBos, FoxNY, FoxChi, FoxDC MADDEN MEDIA ONLINE New York, Boston, Chicago, New York, Boston, Chicago, RICH MEDIA PROGRAM Philadelphia, Toronto Philadelphia, Toronto 2.2 million impressions Geo-target, Behavioral, Co-op Co-op Contextual, Travel Enthusiasts TRAVEL SPIKE Co-op Co-op Co-op Solo Email Package East of Mississippi, Fla Travel Intenders, CPC program. TRIP ADVISOR Co-op Co-op Co-op 2.9 million impressions

BUDGET TRAVEL Co-op Co-op Co-op DEALS ALERTS EMAILS Sent to 325,000 (Eastern) COLLINSON VISIT FLORIDA Co-op Co-op Co-op Co-op TABLET PROGRAM 250,000 monthly impressions 2,500 leads guaranteed

78 media plan 2014/2015 ONLINE MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT ONLINE (continued)

TRAVEL ZOO Hotel Co-op Top 20 Email: 1.5 mill subscribers Destination of the Month SUN-SENTINEL.com Dine Spa 527,000 impressions Out Chic MIAMIHERALD.com Dine Spa Homepage, geo-targeted Out Chic 682,142 impressions NEW TIMES Dine Broward, Miami, Palm Bch Out Mobile, Banners, Email 275,000 imp/26,400 opt-ins DAILY MEAL Dine 860,000 impressions Out Travel Channel, Eat/Dine Visit FLA YOUR TRAVEL INSIDER Co-op Co-op Co-op Newsletter to 500,000 Beach Family Luxury VIRTUOSO TRAVEL ASAP EMAIL and SOCIA MEDIA SOCIAL MEDIA

media plan 79 2014/2015 MEETINGS AND CONVENTION MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT GENERAL BUSINESS

MNI DIGITAL BUSINESS Co-op: Bizjournal.com, Rich Media, Banners Forbes.com, Fortune.com, New York, Chicago, FastCompany.com, Entrepreneur. Washington DC, Atlanta com, Kiplingers.com, CNBC.com FORBES Co-op Co-op Targeting .org domains in DC, Banners Banners corporate/executives 2 million impressions WALL STREET JOURNAL Co-op Circ. 200,000 1/2 Pg M & C WSJ.COM Co-op Co-op Co-op Dedicated email targeting 67,000 Email Email Email MEETING TRADES/ONLINE

CONVENE (PCMA) Insert + Insert + 10x Year Pg Pg Circ. 41,000 (Dec), 35,000 (Mar) Annual Florida Meeting PCMA.org Email Email Email Email Email Home- Email Email Email Email 10x Year Partner Partner Partner Partner Partner page Partner Partner Partner Partner This Week @ PCMA to 13,500 Banners Banner Banner Banner Banner Banner Banner Banner Banner Co-op Co-op Co-op Co-op Co-op Co-op Co-op Co-op Co-op

80 media plan 2014/2015 MEETINGS AND CONVENTION MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT MEETING TRADES/ONLINE (continued)

PCMA CHARGING STATIONS Two 4,000 attendees stations PCMA HOSTED BUYERS Visit FLA PROGRAM Jr. Pg. Education Foundation Party Dailies Education Conference Show Convene Magazine, Exec Edge, Digital Presence, Partnership MEETINGS & CONVENTIONS 1 Pg + 1 Pg Insert + 1 Pg Insert + Monthly, Circ. 50,000 Adver- Gold 1 Pg Signet 1 Pg torial Awards Florida Research Florida IMEX Interact MCMAG.COM Email Email Webinar Email Video Email Sent to 30,000 Co-op Co-op w/Lead Co-op Gallery Co-op Gener- ation SUCCESSFUL MEETINGS.com Exclusive Exclusive Spon- Spon- Widesky Destina- Eblast to 100,000 Successful Email Email sored sored Banner tion Mtgs, Incentive & Mtg News Co-op Co-op Content Content Facility of the Video Pre-Roll Co-op Co-op Search Month Co-op Co-op SUCCESSFUL MEETINGS 1 Pg + Insert + Insert Monthly, Circ. 60,000 Adver- 1 Pg + 1Pg torial Co-op Co-op IMEX Beaches Florida

media plan 81 2014/2015 MEETINGS AND CONVENTION MEDIA PLAN 2014 2015 OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT MEETING TRADES/ONLINE (continued)

MPI ONE Co-op Monthly, Circ. 35,000 Visit FLA MPI Top Top Top Top Homepg Homepg Banner Top Banner Banner Pulse E-newsletters Banner Banner Banner Banner Banner Advert. Banner Co-op Co-op Co-op Co-op CONNECT Insert + 1 Pg Bi-Monthly, Circ. 15,000 Co-op COLLABORATE Insert + 1 Pg Bi-Monthly, Circ. 10,000 Co-op MEETINGS FLORIDA Insert + Pg Annually, Circ. 25,000 Co-op MEETING FOCUS.COM Email Email Custom E-newsletter to 35,000 Co-op Co-op Qualified for the South SMART MEETINGS FPFC Insert + Pg Monthly, Circ. 50,000 Co-op SMART MEETINGS.COM E-post- E-post- E-post- National Circ. 65,000 card card card Eastern Circ. 33,000 National Eastern Eastern SMART MEETING EVENT Dallas San Fran Seattle Florida West Coast CVENT Diamond Listing, Destination Banner Ad, Email Marketing, Search Screen Banners, Destination Profile

82 media plan 2014/2015 MEETINGS AND CONVENTION MEDIA PLAN

2014 2015

OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT

BROWARD COUNTY CONVENTION CENTER/LAUDERDALE CONVENTION COLLECTION

ASAE ASSOCIATIONS NOW 1 Pg Chicago 1 Pg Insert Insert 1 Pg Monthly, Circ. 22,500 Offices DC Spring- Florida ASAE Offices time Co-op Annual Co-op Co-op ASAE WEB Leader- E-news- Leader- Video Leaderboard: 30,000 imp. board letters board E-Newsletter on AN Daily News on Video on ASAEcenter.org homepg 15,000 imp. TRADE SHOW NEWS NETWORK E-news- E-news- Exclusive e-newsletters to 80,000 letter letter

BIZ BASH 1 Pg 1 Pg Show Guide TRADESHOW EXECUTIVE 1 Pg E-news- 1 Pg E-news- Monthly, Circ. 5,000 IAEE letter Who’s letter E-newsletters to 4,000 Who USAE Belly- 1 Pg + 1 Pg + Fold Out Weekly, Circ. 12,000 band Adver- Adverto- Bill- PCMA torial rial board Spring- MPI- ASAE time WEC Dailies

media plan 83 co-op The 2014-2015 co-op program will increase value for our hospitality industry by offering multiple bundled packages based on audience segments, cost, and trackable digital results. The co-op programs, by design, are flexible in timing, structure, costs and markets advertising impacted. Greater Fort Lauderdale's co-operative advertising program has proven to be a vital tool for the hotel industry to promote their businesses and take full advantage of all available cost saving opportunities. The implementation of all co-op advertising programs is contingent on securing industry participation. See individual co-op programs for contacts and specific deadlines. Co-op participation is on a first-come, first-served basis. *More co-ops will be available throughout the year as new opportunities arise. The 2014-2015 menu includes: 1. AAA Living (formerly Going Places) 17. Pandora 2. Boston.com Traveler Emails 18. Philadelphia Travel Email 3. Bridal Guide 19. Southwest Magazine/Email 4. Bridal Guide.com (New) 20. Sport Diver 5. Budget Travel E Deal Alerts Email 21. Time Inc. Publishing 6. Chicago Ad Mails (Travel & Leisure and Food & Wine) 7. Collinson Media Digital Campaign (New) 22. Toronto Star Travel Email 8. Conde Nast Traveler Print & Digital - 23. Travel & Leisure Insert Nov and May VF 24. Travel Spike (New) 9. Madden Media VF Fall Tri State & 25. Travel Zoo (Hotel program) Canada Insert & Digital Campaign 26. Trip Advisor 10. Madden Media VF Spring Summer 27. Visit Florida Instate Inserts & Digital Domestic & In-state Print and Digital program (Collinson Media & Events) 11. Madden Media Fall/Spring Digital (New) 28. Visit Florida Out of State Insert & 12. MNI Digital Program - Winter Digital program (Collinson Media) 13. MNI Digital Program - Summer 29. Visit Florida Tablet Banner Ad Network 14. New York Times T Magazine Campaign (Collinson Media) 15. New York Times Great Getaways Emails 30. Xaxis (formerly Real Media) 16. Official Visit Florida Magazine 2015 31. Your Travel Insider 84 co-op plan Available online at sunny.org/coop AAA LIVING NORTH (formerly Going Places) AAA LIVING SOUTH (formerly Going Places) LIVING “North,” issued bi-monthly, is edited to provide information on LIVING “South,” issued bi-monthly, is edited to provide information on domestic and international travel destinations, cruise news, AAA tour domestic and international travel destinations, cruise news, AAA tour news, weekend driving tours, automobile reports, humorous travel stories, news, weekend driving tours, automobile reports, humorous travel stories, and numerous articles on where to stay, dine, shop, and sights to see. and numerous articles on where to stay, dine, shop, and sights to see. Issue Date: Jan/Feb 2015 (VISIT FLORIDA section) Issue Date: May/June 2015 (VISIT FLORIDA section) Circulation: 1,470,000 AAA households in Chicago DMA, Circulation: 2,300,000 AAA households in Florida, Georgia Michigan and Northern Illinois Unit Size: Formatted ad (maximum 6 partners) Unit Size: Formatted ad (maximum 6 partners) Net Rate: $3,500 Net Rate: $3,500 Value: $5,950 Value: $5,950 Partner benefits: • Partners enjoy a 42% discount Partner benefits: • Partners enjoy a 42% discount • In-book reader service listing May/June 2015 • In-book reader service listing Jan/Feb 2015 • Direct link from AAA Living online reader • Direct link from AAA Living online reader service page to advertiser’s website for 90 days service page to advertiser’s website for 90 days • Section replication online with logo buttons that • Section replication online with logo buttons that link to advertiser’s website link to advertiser’s website • Bonus distribution in Puerto Rico, 10,000 Past Results: • AAA members accounted for 37%of Florida Past Results: • AAA members accounted for 37%of Florida room nights room nights • In 2013/2014, this program generated an • In 2013/2014, this program generated an average of 3,629 leads for the GFLCVB average of 3,629 leads for the GFLCVB Deadline: Oct 21, 2014 Deadline: February 13, 2015 Reserve Space: Mike Eiseman, AAA Going Places, Reserve Space: Mike Eiseman, AAA Going Places, 813-289-5931, [email protected] 813-289-5931, [email protected] To upload your materials, please visit gflcvb.starmark.com To upload your materials, please visit gflcvb.starmark.com Specs: Recommends a retail or value offer be included. Specs: Recommends a retail or value offer be included. Property photo, logo, address, phone, trackable Property photo, logo, address, phone, trackable URL and 25 words of copy. Provide images in 300 URL and 25 words of copy. Provide images in 300 DPI, CMYK, TIF, EPS, or JPG files. All logos in DPI, CMYK, TIF, EPS, or JPG files. All logos in EPS vector file. Copy submitted in Word. EPS vector file. Copy submitted in Word. AAA will handle the billing. AAA will handle the billing. co-op advertising 85 BOSTON.COM TRAVELER EMAILS BRIDAL GUIDE MAGAZINE Greater Fort Lauderdale is scheduled for three exclusive emails with the The March/April 2015 issue will feature a special Florida advertorial section, Boston Globe Travel email. The targeted email will be delivered to an along with a digital program, giving 3.9 million readers the inspiration to plan audience specifically interested in travel destinations, deals and a destination wedding and honeymoon. Greater Fort Lauderdale will support opportunities. this with a Page 4c ad and are offering co-op partners a 50% discount. Issue Date: March/April 2015 within the Honeymoon & Distribution: 70,000 (opt-in subscribers) Destination Wedding Guide Circulation: 134,376 (nationally to 100% total circulation) Email Blast Dates: Nov 18,2014 Partner Benefits: • Co-op slide show (also optimized for mobile) for four months (one full page/slide per Jan 13, 2015 partner with photo, caption, link) Feb 10, 2015 • National Reader Service, web guide and reply card listings Net Rate: $1,500 (package cost for 4 partners) • Partners receive a 50% discount Value: $2,500 • Travel Resources link for two months • Co-op slideshow featured inTravel Concierge Past Results: Average CTR 1.9% • Promoted in newsletter to 50k opt-ins, plus Bridal Guide's Facebook and Twitter channels Space & Material • Featured on homepage and in Honeymoons and Deadline: Nov 7, 2014 Destination Weddings (3.3 million monthly page Jan 2, 2015 views and 1.2 million unique visitors) Jan 30, 2015 Unit Size: Formatted 1/4 pg ad (limited to 4 partners) Payment Deadline: Nov 7, 2014 Net Cost: $3,125 (4 partners) Specs: There are 3 unique emails. 3 sets of assets Value: $8,443 need to be provided by the above dates. Up to 25 words of copy. Offer ("from $xx rate" Deadline: Nov 4, 2014 is recommended), click thru URL is needed, Reserve space: Colleen Schoch, 561-350-5540, [email protected] tracking code, one horizontal high res image, logo. Visit gflcvb.starmark.com to upload materials. Billing handled by Bridal Guide. Visit gflcvb.starmark.com to reserve space, access invoice and upload Specs Property photo, logo, address, phone numbers, URL your materials. and 25 words of copy. Provide images in 300 DPI, CMYK, TIF, EPS, or JPG files. All logos in EPS vector file. Copy should be submitted in Word document. 86 co-op advertising BRIDAL GUIDE.COM BUDGET TRAVEL EXCLUSIVE “DEALS ALERTS” EMAILS Bridalguide.com offers wedding and honeymoon planning, plus sweepstakes, Greater Fort Lauderdale will purchase three exclusive “Deals Alerts” emails. photo slideshows, video, blogs, weekly e-newsletter and multiple ways for Greater Fort Lauderdale will have 100% SOV, reaching a qualified travel visitors to connect with advertising partners. The GFLCVB will underwrite audience in the Eastern states. 50% of each partner's module and share in branding/messaging for each. Circulation: 1.5 million monthly unique visitors Demographics • Propensity to purchase online - ranked #1 in Digital stats: • 4.8 million page views; time on site = 7 minutes; competitive set 6 pages per visit; 40% mobile audience • Take family travel vacations (201 Index) • Social Media: Facebook: 315,000 fans; ranked #1 in competitive set Twitter: 43,400 followers; Pinterest: 73,200 • Plan to take or will take family trip (199 OPTION A: $1,650 net per partner (value $9,500): Index) ranked #1 in competitive set • 728x90 Leaderboard Banner on Bridalguide.com for 4 months. Includes Run Dates: March 13, 2015 100,000 impressions total (25,000 impressions per month); run-of-site April 10, 2015 including Honeymoons/Destination Weddings channel. Scheduling based May 6, 2015 on availability and client preference. Deal lives on website for an additional 30 days • Two Travel Deal of the Week Features. Includes: promo copy, rate and Distribution: Sent to 325,000 opt-in Deals Alerts subscribers package for each deal, plus 1-2 photos and logo. Featured on homepage (Eastern Region) and Honeymoons/Destination Weddings channel for one week each. Past Results: Average CTR in 2014 was 4.01% • Inclusion in Florida co-op Weddings & Honeymoons Inspiration Board on Net Rate: $1,800 (Package cost, 4 partners) Bridal Guide's Pinterest page for 4 months (up to 4 photos per partner) Value: $5,500 OPTION B: $1,500 net per partner (value $1,700): Space & Payment: February 20, 2015 • Two Dedicated Email Blasts sent to 5,000 opt-in subscribers; geo-targeted to preferred states, scheduling based on availability Materials Deadline: March 4, 2015 / April 1, 2015 / April 27, 2015 • Two Newsletter Sponsorships: choice of 728x90 leaderboard, 160x600 Specs: There are 3 unique emails. 3 sets of assets skyscraper, jpg or gif only (no swf) OR custom content box with photo, need to be provided by the above dates. copy, links and call to action. Each sent to 18,000 opt-in recipients. Up to 25 words of copy. Offer ("from $xx rate" is recommended), click thru URL is needed, Reserve space: Colleen Schoch, 561-350-5540, [email protected] tracking code, one horizontal high res image, logo. Visit gflcvb.starmark.com to upload your materials. Visit gflcvb.starmark.com to reserve space, access invoice and upload Specs Property photo, logo, address, phone numbers, URL your materials. and 25 words of copy. Images to be 300 DPI, CMYK, TIF, EPS, or JPG files. Logos in EPS vector file. Copy should be submitted in Word document. co-op advertising 87 CHICAGO AD MAILS COLLINSON MEDIA & EVENTS: Retargeting: Pre-Roll Video Campaign Greater Fort Lauderdale is scheduled for two exclusive emails with The co-op campaign will lead with pre-roll video from GFLCVB to create a tribune.net (Chicago). The targeted email will be delivered to an audience targeted pool for the partners to retarget from. All branding and clicks will specifically interested in travel destinations, deals and opportunities. go to Sunny.org. Any prospective vacationer that watches the video will be retargeted with a co-op partner banner. Email Blast Dates: Nov 11, 2014 The campaign will be targeted to one or two options: Jan 27, 2015 • General Travel: Data targets for those currently searching for a vacation Feb 10, 2015 within the next six months layered with geo and HHI targeting Mar 9, 2015 • Domestic Hispanic Travel: Hispanics currently searching for a vacation Distribution: 70,000 opt-in subscribers within the next six months layered with geo and HHI targeting Past Results: Average CTR in 2014 was 1.2% Guaranteed 10% open rate Timing: December 2014-January 2015 Net Rate: $2,500 (package cost, 4 partners) Impressions: 1,041,750 Value: $6,590 Markets: New York, Chicago, Boston, Baltimore, Philadelphia, Washington DC Payment Deadline: Oct 28, 2014 Net Rate: $4,167 (max 6 partners) Space and Material: Oct 28, 2014 Value: $8,000 Jan 13, 2015 Jan 27, 2015 Space and Material Feb 23, 2015

Deadline: November 3, 2014 Specs: There are 4 unique emails. 4 sets of assets need to be provided by the above dates. Reserve space: Charles Lewis, Collinson Media & Events Up to 25 words of copy. Offer ("from $xx rate" 678-987-9912, [email protected] is recommended), click thru URL is needed, tracking code, one horizontal high res image, logo. Specs: Video, tracking code, click thru URL, one horizontal high res image. Visit gflcvb.starmark.com to reserve space, access invoice and upload your materials. Visit gflcvb.starmark.com to upload your materials.

88 co-op advertising CONDÉ NAST TRAVELER PRINT & DIGITAL COMBO PACKAGE -- VISIT FLORIDA SANCTIONED CO-OP PRINT DIGITAL November 2014 is CNT’s Annual Readers’ Choice Awards issue and May CondeNastTraveler.com combines the magazine’s ratings, global travel 2015 is the Annual Hot List issue, both featuring a multi-page, four-color voices, photography and expert tips to be the definitive source for smart Visit Florida sanctioned co-op advertising section. The GFLCVB will travelers. Content features expert tips and insider guides; daily Traveler support these sections with a Full Page 4C ad and are offering co-op Blog Feed; slideshows & photo features; signature polls and awards; hotel, partners participation at 55% discount. This is a combo package including cruise, destination sections. print and digital. Max 2 partners. Issue Date: Nov 2014 "Visit Florida" (SOLD OUT) Run Dates: Nov 1, 2014 - March 31, 2015 May 2015 "Visit Florida" Partner Impressions: 633,400 (approx. 25% share of voice) Circulation: 304,000 This section runs regionally to 38% of total Partner Benefits: • Each partner will receive inclusion in a circulation (AL, FL, GA, LA, MS, NC, SC, TN, Greater Fort Lauderdale co-branded unit that VA, DC, MD, NY Metro, East PA, South NJ) will rotate and be served 25% of the allocated impressions Partner Benefits: • Each partner will receive matching editorial • Partners receive a 60% discount equal to their ad unit size (one image, copy) Unit Size: 300x250 and 720x90; 15-sec video • Each advertiser will receive one 25-word listing in CNT's Travelscape, an online lead Total Commitment for generating reader service program Print, Tablet, Digital: $6,000 (Max 2 partners) Digital-Only: $2,000 (Max 1 partner) • New: Inclusion in tablet version with static image (additional 10,000+ impressions) Net value: $12,000 (Net value for digital $10,000) • Partners receive a 55% discount Delivers 2,533,602 total impressions (947,400 per partner in combo pkg) Space & Material Past Results: In the past, GFL has generated an average Deadline (print/digital): Sept 30, 2014 500+ leads from this issue. Reserve Space: Jennifer Turkell, Z-Media 1/4 page 4c formatted (max 2 partners) Unit Size: 305-532-8441, [email protected] Print Material Specs: Property photo, logo, address, phone numbers, Digital Material Specs : Contact Jennifer Turkell for assets and banner URL and 25 words of copy. Images in 300 DPI, specifications. CMYK, TIF, EPS, or JPG files. All logos in EPS vector file. Visit gflcvb.starmark.com to upload your materials. Conde Nast will handle the billing.

co-op advertising 89 MADDEN MEDIA FALL/WINTER INSERT: • Print distribution in both Spring and Fall editions targets 700,000 affluent VISIT FLORIDA “FLORIDA REFLECTIONS,” DOMESTIC MARKETS, travelers, while the digital edition is supported by a digital marketing CANADA & IN-STATE NEWSPAPER INSERT & DIGITAL CAMPAIGN program which includes targeted banner display ads and email marketing Customized magazine-style, 4-color newspaper insert targeting top visitor producing in-state and feeder markets including New York DMA, Atlanta, • Inserted into major newspapers the campaign runs for 4 months on Philadelphia, Chicago, DC, Baltimore, Boston & Florida in-state markets. VacationFun.com and generates valuable leads.

Multi-page Florida Reflections guide will feature Florida-exclusive content and images with editorial focusing on destinations, activities, attractions, Unit Size: Formatted 4c (max 12 partners) dining, lodging and beaches throughout the state. Past Results: In 2014, GFL generated over 6,900 print leads Bergen County Record, Montreal Gazette, New Newspapers: and a .22 CTR from the bonus email York Newsday, Toronto Star, USA Today (NY), Wall Street Journal (NY), Westchester White Net Cost per partner: $2,600 (max 12 partners) Plains and Journal News Value: $5,000 per partner Demographics: Affluent consumers in target markets Median HHI: $113,073 USD; Median Age: 52 Space Deadline: Sept 29, 2014

Circulation: 750,000 Material Deadline: Oct 6, 2014

Issue Date: Promotional period Dec 2014 – early Mar 2015. Reserve Space: Danah Heye, Madden Media Print insert in market beginning wk of Dec 7, 2014 727-542-5462, [email protected]

Partner Benefits: Specs: Property photo, logo, address, phone numbers, • For more than 15 years, the Florida Reflections Integrated Cooperative URL and 25 words of copy. Provide images in 300 Insert has helped VISIT FLORIDA Marketing Partners reach key target DPI, CMYK, TIF, EPS, or JPG files. All logos in markets via strategic placement in major metro newspapers and expanded EPS vector file. Copy should be submitted in reach via the digital edition Word document.

• The insert targets VISIT FLORIDA’s core audience within its geographic Visit gflcvb.starmark.com to upload your materials. market segments and Partners cover the spectrum of interests. The custom-designed piece, produced by the award winning Madden Media Madden Media will handle the billing. editorial and design team, delivers VISIT FLORIDA branding in both print and online.

90 co-op advertising MADDEN MEDIA SPRING INSERT: VISIT FLORIDA “FLORIDA • Print distribution in both Spring and Fall editions targets 700,000 affluent REFLECTIONS,” DOMESTIC & IN-STATE NEWSPAPER INSERT & travelers, while the digital edition is supported by a digital marketing DIGITAL CAMPAIGN, SPRING 2015 program which includes targeted banner display ads and email marketing Customized magazine-style, 4-color newspaper insert targeting top visitor- • Inserted into major newspapers the campaign runs for 4 months on producing in-state and feeder markets including New York DMA, Atlanta, VacationFun.com and generates valuable leads. Philadelphia, Chicago, DC, Baltimore, Boston & Florida in-state markets. Unit Size: Formatted 4c (max 12 partners) Multi-page Florida Reflections guide will feature Florida-exclusive content and images with editorial focusing on destinations, activities, attractions, Net Cost per partner: $2,600 (max 12 partners) dining, lodging and beaches throughout the state. Value: $5,000 per partner Newspapers: WSJ (NY DMA), Boston Globe, Baltimore Sun, Space Deadline: March 4, 2015 Washington Post, Philadelphia Inquirer, Chicago Tribune, Atlanta Journal Constitution, Orlando Materials Deadline: March 11, 2015 Sentinel, Fort Lauderdale Sun Sentinel and Reserve Space: Danah Heye, Madden Media Tampa Bay Tribune 727-542-5462, [email protected] Demographics: Affluent consumers in target markets Specs: Property photo, logo, address, phone Median HHI: $113,073 USD; Median Age: 52 numbers, URL and 25 words of copy. Provide Circulation: 700,000 images in 300 DPI, CMYK, TIF, EPS, or JPG files. All logos in EPS vector file. Copy should Issue Date: Promotional period is late May - August 2015. be submitted in Word document. Print insert in market beginning May 24, 2015 Visit gflcvb.starmark.com to upload your materials. Partner Benefits: • For more than 15 years, the Florida Reflections Integrated Cooperative Madden Media will handle the billing. Insert has helped VISIT FLORIDA Marketing Partners reach key target markets via strategic placement in major metro newspapers and expanded reach via the digital edition • The insert targets VISIT FLORIDA’s core audience within its geographic market segments and Partners cover the spectrum of interests. The custom-designed piece, produced by the award winning Madden Media editorial and design team, delivers VISIT FLORIDA branding in both print and online.

co-op advertising 91 MADDEN MEDIA ONLINE RICH MEDIA FALL/WINTER MADDEN MEDIA ONLINE RICH MEDIA SPRING/SUMMER Rich media cooperative advertising continues to be an effective vehicle for Rich media cooperative advertising continues to be an effective vehicle for partners. Madden Media’s custom-designed campaigns offer partners the partners. Madden Media’s custom-designed campaigns offer partners the opportunity to align themselves deliver their message to consumers. These opportunity to align themselves deliver their message to consumers. These turn-key programs place all of the coordination and execution in Madden turn-key programs place all of the coordination and execution in Madden Media’s hands. The team of designers, developers and campaign managers Media’s hands. The team of designers, developers and campaign managers dedicate themselves to the campaigns’ success – and these people are some dedicate themselves to the campaigns’ success – and these people are some of the many reasons our rich media campaigns routinely out-perform travel of the many reasons our rich media campaigns routinely out-perform travel industry benchmarks in key performance metrics. industry benchmarks in key performance metrics. Markets: New York, Boston, Philadelphia, Baltimore, Markets: Florida, Atlanta, Washington DC Chicago, Toronto Target Audience: Age 25-54, HHI $75,000+ Target Audience: Age 25-54, HHI $75,000+ Behavioral/contextually: travel enthusiasts Behavioral/contextually: travel enthusiasts Timing: Spring/Summer 2015 Timing: Fall 2014/Winter 2015 (4-6 weeks, exact dates TBD) (4-6 weeks, exact dates TBD) Impressions: 2.2 million, depending on number of partners Impressions: 2.2 million, depending on number of partners Partner Benefits: Leads will be sent to each advertiser Partner Benefits: Leads will be sent to each advertiser Net Rate: $2,000 for all three months combined Net Rate: $2,000 for all three months combined (max 4 partners) (max 4 partners) Value: $8,000 Value: $8,000 Space & Materials Space & Materials Deadline: 8 weeks prior to launch Deadline: 8 weeks prior to launch Reserve Space: Danah Heye, Madden Media Reserve Space: Danah Heye, Madden Media 727-542-5462, [email protected] 727-542-5462, [email protected] Visit gflcvb.starmark.com to upload your materials. Visit gflcvb.starmark.com to upload your materials. Specs: Provide up to 4 images, logo, address, phone Specs: Provide up to 4 images, logo, address, phone numbers, tracking URL and 25 words of copy numbers, tracking URL and 25 words of copy (including a “From $XX Rate” or value offer that (including a “From $XX Rate” or value offer that will be featured for your property). will be featured for your property). Madden Media will handle the billing. Madden Media will handle the billing.

92 co-op advertising MNI/TIME INC. DIGITAL WINTER PROGRAM MNI SUMMER PRORGRAM: FAMILY and PARENTING SITES NEW SERVING TECHNOLOGY: SPONGECELL EXPANDABLES: an Including: abcfamily.com, about.com, allrecipes.com, americangreetings.com, award-winning advertising technology that transforms standard ads into ancestry.com, answers.com, babycenter.com, babyexpert.com, babyname- dynamic, interactive experiences offering better consumer engagement network.com, babynameworld.com, cooking.com, diet.com, doctoroz.com, than ever before. This will also enable co-op partners to get personalized DrPhil.com, ehow.com, elle.com, familylink.com, fineliving.com, reports about their individual performance in the campaign, along with fitpregnancy.com, food.com, foodnetwork.com, goodhousekeeping.com, greatschools.net, hallmark.com, health.com, health.yahoo.net, hgtv.com, GFL videos. housebeautiful.com, ivillage.com, kids.nationalgeographic.com, Winter Program: Travel, Weather & News Sites: marthastewart.com, modernbaby.com, oprah.com, oxygen.com, accuweather.com, allbusiness.com, barrons.com, bbc.com, bizjournals.com, parenting.com, parents.com, psychologytoday.com, rachaelrayshow.com, boston.com, browardpalmbeach.com, cbsnews.com, chicagotribune.com, scripppsnetworks.com, smarmompicks.com, webmd.com, womansday.com cnbc.com, cnn.com, dailymail.co.uk, foxnews.com, latimes.com, msn.com, nasdaq.com, nbcnews.com, nydailynews.com, nypost.com, usatoday.com, Markets: Atlanta, Florida, New York, Washington DC washingtonpost.com, 10best.com, citysearch.com, expedia.com, fodors.com, Timing: May-July, 2015 frommers.com, hotels.com, intellicast.com, kayak.com, LonelyPlanet.com, Impressions: 4,138,000 mapquest.com, nationalgeographic.com, orbitz.com, priceline.com, travelandleisure.com, travelocity.com, travelzoo.com, tripadvisor.com, Performance: Anticipated 2.17% engagement rate. veranda.com, weather.yahootravel.com, weatherbug.com, wundergroud.com Net Rate: $2,500 for all three months combined Markets: New York, Boston, Chicago, Cleveland-Akron, (max 4 partners) Philadelphia, Washington DC Value: $8,500 Timing: Dec 1, 2014-Feb 28, 2015 Deadline: Mar 1, 2015 Impressions: 4,138,000 Reserve Space: Beverly Jameson, MNI Digital Performance: Anticipated 2.17% engagement rate. 305-798-6662, [email protected] Net Rate: $2,500 for all three months combined Visit gflcvb.starmark.com to upload your materials. (max 4 partners) Specs: Provide up to 4 images, logo, address, phone Value: $8,500 numbers, tracking URL and 25 words of copy (including a “From $XX Rate” or value offer that Deadline: Oct 15, 2014 will be featured for your property). Reserve Space: Beverly Jameson, MNI Digital 305-798-6662, [email protected] MNI will handle the billing. Visit gflcvb.starmark.com to upload your materials. Specs: Provide up to 4 images, logo, address, phone numbers, tracking URL and 25 words of copy (including a “From $XX Rate” or value offer). MNI will handle the billing. co-op advertising 93 NEW YORK TIMES T MAGAZINE NYTIMES.COM – GREAT GETAWAYS EMAILS The New York Times’ award-winning T: Travel Magazine publishes quarterly NYTimes.com is the number #1 newspaper site reaching an audience of 22 and is delivered in a very prestigious and well-read package -- the Sunday million. The GFLCVB will purchase four exclusive Great Getaways emails edition of The New York Times. The November and March issues will and is offering four partners participation at a very low cost. Great feature a Florida special ad section and the May issue will feature a Family Getaways is delivered weekly to an affluent audience and provides an Travel special advertising section. This is a great opportunity to reach a inside look at exclusive luxury travel destinations and deals. qualified audience of nearly 4 million NY Times readers - 71% more likely Travel Audience: • 8.9 million users took an airline trip within the to have visited Florida in the past year vs. the general population. The last 3 months GFLCVB will purchase a Spread 4c and are offering partners the ability to • 12 million users have traveled for a vacation participate at a substantial discount. within the last 3 months Issue date: Nov 2, 2014 (Florida advertorial section) • 2.5 million are likely to take a Florida vacation Mar 23, 2015 (Florida advertorial section) May 10, 2015 (Family Travel advertorial section) Email Blast Dates: Nov 5, 2014 Jan 20, 2015 Circulation: 1,274,319 National Sunday Feb 17, 2015 Unit Size: 1/4 page 4c formatted (maximum 2 partners) Mar 10, 2015 Past Results: Average number of leads 1,010 Distribution: 420,000 opt-in subscribers Net Rate: $6,000 per issue Past Results: GFLCVB average .59% CTR Value: $20,000 per issue Net Cost: $3,000 (package cost -- Max 4 partners) Partner Benefits: Partners enjoy a 70% discount Value: $9,500 Deadline: Nov issue = Sept 23, 2014 Payment Deadline: Oct 28, 2014 Mar issue = Feb 11, 2015 May issue = Mar 20, 2015 Materials Deadline: Nov issue = Oct 28, 2014 Jan issue = Jan 13, 2015 Specs: There are 3 unique ads. 3 sets of assets need Feb issue = Feb 10, 2015 to be provided by the above dates. Property photo, logo, address, phone numbers, Mar issue = Mar 3, 2015 URL and 25 words of copy. All advertisers to Specs: There are 4 unique emails. 4 sets of assets need provide images in 300 DPI, CMYK, TIF, EPS, or to be provided by the above dates. JPG files. All logos in EPS vector file. Copy Up to 25 words of copy. Offer ("from $xx rate" should be submitted in Word. is recommended), click thru URL is needed, tracking code, one horizontal high res image, logo. Visit gflcvb.starmark.com to reserve space, access invoice and upload your materials. Visit gflcvb.starmark.com to reserve space, access invoice and upload your materials. 94 co-op advertising OFFICIAL VISIT FLORIDA MAGAZINE 2015 Partner Benefits: • Greater Fort Lauderdale is covering 50% of cost A multi-million dollar marketing campaign and widespread distribution • VISIT FLORIDA partners enjoy a 5% discount network puts VISIT FLORIDA Magazine in the hands of travelers, when • Only 6 spaces available, increasing share of voice they are in the moment of planning and making their decision to travel. Issue Date: Mid-December 2014 VISIT FLORIDA Magazine is sent by request directly to highly-qualified travelers who are actively planning a Florida vacation – most often a long Unit Size: 1/6 pg formatted (max 6 partners) one. The Visitors Guide is also distributed at the Florida Welcome Centers Distribution: 600,000 and at other businesses and visitor information resource points throughout Past Results: More than 1,000 leads Florida, influencing those travelers who are already in Florida and making Net Cost per partner: $2,659 (max 6 partners) decisions about where to spend their time and money. Value: $3,595 Highlights of the 2015 Issue: Photo-focused features; expert travel authors share inspirational vacation ideas; iconic images highlight the beauty, Net Cost per partner with Featured Photo Listing Option: $3,941 attractions and people of Florida; coverage of beaches, family, culture & Net Value per partner with Featured Photo Listing Option: $4,945 heritage, arts & entertainment, dining, outdoors & nature, boating & fishing Deadline: Sept 19, 2014 (first come, first served basis) and golf. Reserve Space: Mark Neujahr, Miles Marketing Destinations Complete trip-planning resources: Spotlights on North, Central and South 407-413-4171 regions; detailed maps and drive-times; regional must-see lists. [email protected] The 2015 Official Visitors Guide is easy for travelers to order via click-and- Specs: Property photo, logo, address, phone numbers, request buttons on the new VISITFLORIDA.com trackable URL and 25 words of copy. (include a 2015 Advertisers also receive: "From $XX rate or value offer that will be featured • A highlighted listing with “ad on page #” direction in the VISIT FLORIDA for your property). All copy should be submitted in Magazine’s planning section Word document. • Inclusion in eBook version of the magazine placed throughout Visit gflcvb.starmark.com to reserve space, access invoice and upload VISITFLORIDA.com, which receives more than 8 million visits a year your materials. • Presence in the print and online reader response program that generates ready-to-go leads and is accessible 24/7 Miles Marketing Destinations will handle the billing. • Increased circulation to 600,000 • Optional “Featured Photo Listing” in the directory with an additional 10% discount

co-op advertising 95 PANDORA PHILLY.COM TRAVEL EMAIL BLAST Pandora is the #1 music app on all devices with 39MM active mobile Philly.com is the #1 newspaper site and reaches 3.8 million monthly unique listeners who spend an average of 2.15 hours per day listening to Pandora. users. The average CTR for travel advertisers on mobile audio is 2.68. Ads will Travel Audience: be targeted by age, gender, and DMA on the iPhone and Android. The In the past 12 months, compared to other sites, Philly.com users are: ads will feature a :15 second audio spot driving consumers to the ad with • 34% more likely to have used an airline for personal/vacation a 500x500 tile and 300x250 banner. The co-op ads will be the only ads • 36% more likely to have taken a domestic round trip flight displayed on the screen when featured on Pandora. Pandora can track all • 63% more likely to have stayed in an upscale hotel ads at no charge. • 62% more likely to have taken 3 or more personal/vacation trips Winter Program targeting the Northeast/Midwest: Greater Fort Lauderdale will purchase three exclusive Travel Emails and is New York, Boston, Chicago, Philadelphia, Washington DC. offering four partners participation at a very low cost. Summer Program targeting general market and Hispanic: Florida DMA, Atlanta DMA, Washington, D.C. DMA Distribution: 65,000 (opt-in subscribers) Impressions: 2,400,000 per partner for each season Nov 4, 2014 (max 6 partners) Email Blast Dates: Jan 27, 2015 Timing: Jan-March 2015 June-August 2015 Feb 23, 2015 Net Rate: $3,500 each season (max 6 partners) Net Rate: $1,500 (package cost for each of 4 partners) Value: $12,000 Value: $3,500 Deadline: Dec 1, 2014 Past Results: Average CTR 0.61% May 15, 2015 Space & Material Reserve Space: Chris Trier, Pandora Deadline: Nov email = Oct 22, 2014 917-826-7575, [email protected] Jan email = Jan 14, 2015 Feb email = Feb 13, 2015 Specs: Pandora produces the audio spot. Banner specs include: Design or creative direction, Sample ads Visit gflcvb.starmark.com to reserve space, access invoice and upload in illustrator or large PSD file format (if possible). your materials. Visit gflcvb.starmark.com to reserve space, access invoice and upload Specs: There are 3 unique emails. 3 sets of assets need your materials. to be provided by the above dates. Up to 25 words of copy. Offer ("from $xx rate" is recommended), click thru URL is needed, tracking code, one horizontal high res image, logo.

96 co-op advertising SOUTHWEST THE MAGAZINE Southwest Airlines is the No. 1 carrier into Fort Lauderdale

Southwest The Magazine is a general-interest magazine that appeals to the Partners in the March 2015 issue receive these additional benefits: upscale consumer and frequent traveler. Every issue features a strong mix • Opportunity to meet or speak with writer of travel and business editorial as well as lifestyle topics. Southwest The • Opportunity to submit photos Magazine is featuring Florida in a special section in December. Greater Fort Lauderdale will support this special section with two advertising pages and • Opportunity to participate in sweepstakes are offering co-op partners discounted rates. promoted on Southwest Airlines, In a Nutshell email sent to 9 million subscribers Southwest Airlines Demographics at a Glance • Social media exposure Total Passengers: 140 million annually Spirit Magazine Audience: 3.5 million readers • Banner ad on magazine’s enewsletter to Median Age: 46 90,000 subscribers Median HHI $107,835 Unit Size: Print: 1/4 pg formatted ad (max 4 partners) Median Home Value: $227,228 Custom content email Men/Women: 48/51% Net Rate: $6,000 per issue Source: 2014 GfK MRI Fall Combo purchase $10,000 (for both issues) Issue Dates: Dec 2014 Spirit of Florida section Value: $12,000 for single issue Mar 2015 Adventure in Fort Lauderdale (includes $20,500 for both issues custom email) Deadline: Oct 3 for space / Oct 15 for materials Circulation: 450,000 reaching 3.5 million readers per issue Reserve Space: Traci Pelter, Southwest The Magazine Partner Benefits: • Greater Fort Lauderdale will receive editorial 281-778-6536, [email protected] mention in December/March issues (image and copy points). Specs: Print: Property photo, logo, address, phone numbers, URL and 25 words of copy. Provide • Greater Fort Lauderdale will receive premium images in 300 DPI, CMYK, TIF, EPS, or JPG position in Florida's special section. files. All logos in EPS vector file. Copy should • Greater Fort Lauderdale will receive a bonus be submitted in Word document. banner ad on Southwest Airlines inflight Email: Short title, body copy (50 character limit), magazine website (www.spiritmag.com) URL, image/logo in EPS or PSD format. • Greater Fort Lauderdale will receive a Visit gflcvb.starmark.com to upload your materials. discounted rate. Pace Communications will handle the billing.

co-op advertising 97 SPORTDIVER.COM TIME, INC: TRAVEL + LEISURE/FOOD & WINE (PRINT & DIGITAL) SportDiver.com and ScubaDiving.com take online diving to the next level, Time Inc. will feature a special VISIT FLORIDA section reaching 950,000 including a robust community of active divers. SportDiver.com is populated subscribers in core markets in TRAVEL+LEISURE in March 2015 and FOOD with user-generated content from their registered members, including & WINE in May 2015. Focusing on family travel, cultural travel, beaches, photo galleries, videos and blogs, as well as unique product and travel luxury and outdoor, this section will inspire visitors through print and digital. information provided by the expert editors. Dive partners will receive their MARCH & MAY 2015: TRAVEL + LEISURE and FOOD & WINE custom own custom newsletter. advertorial will feature contextually relevant content – travel-related focus for TRAVEL + LEISURE and epicurean theme for FOOD & WINE. One rate Run Dates: April -August, 2015 provides entry into both publications, the online co-op, and added value. GFL will purchase a page 4c, offering co-op partners discounted rates. Distribution: 100,000 Issue Dates: Travel+Leisure, Apr 2015 (500,000 circulation) Net Cost: $1,800 (max 4 partners) Food & Wine, May 2015 (450,000 circulation) Value: $10,000 Unit Size: 1/6 pg 4c Formatted (maximum 3 partners) Partner cost: $5,000 Customized Value: $12,150 newsletters: One per partner (max 4 partners) Partner Benefits: Distributed to 100,000 opt-in subscribers. • 2 million impressions on T+L.com and F&W.com Includes special packages/deals. • Participating advertisers will also be featured in an expanding Quattro All layout and design by Sport Diver rich media unit on TravelandLeisure.com Custom e-brochure: Each partner receives an ebrochure on • Custom dedicated E-blast to 60,000 T + L and F & W subscribers Sportdiver.com’s Florida Destination Page with • T+L Check-In Listing up to 15 photos, copy, logo description and • T+L EXPLORER: online and in-book Reader Service direct website link. Past Results: Last year's program generated 1,100 CVB lead Past Results: In 2014, the average CTR was 17% Deadline: Dec 15, 2014 Space & Materials Reserve Space: Michael Fenkell, Time Inc/Blue Group Media Deadline: March 1, 2015 305-648-3338, [email protected] Contact: David Benz Associate Publisher, To upload your materials, please visit gflcvb.starmark.com Bonnier Dive Group 850-934-3173 Specs: Photo, logo, address, phone numbers, URL and 25 words. Provide images in 300 DPI, CMYK, TIF, Materials and billing will be handled by the publication directly. EPS, or JPG files. All logos in EPS vector file. Copy should be submitted in Word document. Time Inc will handle the billing. 98 co-op advertising TORONTO STAR TRAVEL EMAILS TRAVEL + LEISURE - 4 PG INSERT + DIGITAL Greater Fort Lauderdale is scheduled for two exclusive emails with The The June 2015 issue will feature a Greater Fort Lauderdale section serving Star.com. The targeted email will be delivered to an audience specifically as a guide to the best Fort Lauderdale has to offer. The CVB will purchase interested in travel destinations, deals and opportunities. a regional four-page unit, offering co-op partners discounted rates (limit 8 partners). The unit will contain custom content on the partners. The Quattro rich media digital unit extends across travelandleisure.com in June. Email Blast Dates: Oct 27, 2014 Nov 11, 2014 Issue Date: June 2015 -- Greater Fort Lauderdale co-op Jan 13, 2015 Circulation: 265,911 Select Origin Markets (New York, Boston, Washington DC, Philadelphia, Fort Lauderdale/ Distribution: 60,000 opt-in subscribers Miami, Atlanta, Tampa/St. Pete/Sarasota, West Palm Beach, Orlando) Net Rate: $1,500 (package cost for 4 partners) Digital rich media impressions = 450,000 Value: $3,450 Unit Size: 1/4 page 4c and section of custom Quattro rich Space and Materials media unit (limit 8 partners) Deadline: Oct email = Oct 3, 2014 Net Rate: $5,000 per issue (Max 8 partners) Nov email = Oct 17, 2014 Value: $17,500 per issue Jan email = Dec 19, 2014 Partner Benefits: • Reader service both in-book and online Specs: There are 3 unique emails. 3 sets of assets need • T+L Check-In listing and advertorial to be provided by the above dates. Past Results: 1,200 leads Up to 25 words of copy. Offer ("from $xx rate" is recommended), click thru URL is needed, Deadline: Feb 12, 2015 tracking code, one horizontal high res image, logo. Reserve Space: Michael Fenkell, Time Inc/Blue Group Media, 305-648-3338, [email protected] Send Ad Materials To: Susan Baxter, [email protected] Visit gflcvb.starmark.com to reserve space, access invoice and upload Print Specs: Property photo, logo, address, phone, URL and 25 your materials. words. Images in 300 DPI, CMYK, TIF, EPS, or JPG files. All logos in EPS vector file. Copy submitted in Word document. Digital Specs: Contact Susan Baxter, 305-648-3338 Time Inc. will handle the billing. co-op advertising 99 TRAVEL SPIKE TRAVELZOO – Hotel Co-op Program Travel Spike is the top Travel Media Platform, according to comScore. Travelzoo is the world’s most trusted publisher of travel and entertainment Travel Spike Email program reaches family travel intenders with a themed deals for active travelers who have the income and desire to go places! solo email and text link. With Travel Spike email program, you won’t pay for With over 15 years of experience and 26MM double opt-in subscribers any emails that are not opened. Only pay for travel clicks, reaching only around the world, Travelzoo inspires travel and drives revenue to your those interested in Florida vacations. bottom line with immediate impact. Timing: January-March 2015 About Travelzoo: • Top 20 email: 13MM double opt-in subscribers in the US, 1.5MM in Canada Markets: Primary = east of the Mississippi • Top 20 delivered 1X per week – Wednesday at 11am Secondary = Florida Travel Intenders • Average household income $85,771 with 33% over 100K, 67% women • 38% between 35-54, have taken 3+ leisure trips in the past year Reader Profile: 100% digital, 100% travel audience, • 57% of subscribers didn’t plan on destination, but Travelzoo offer was too 100% online travel content good to miss Greater Fort Lauderdale will purchase one Featured Destination program Impressions: Unlimited distribution: reach a minimum of and is offering 8-10 hotel partners participation at a special rate for a single 1 million Florida Travel Intenders through emails Top 20 newsletter to 1.5MM subscribers with the hotel offer featured. A and text link. Will feature your message until all Travelzoo salesperson will work with the hotel partners directly to reserve clicks are delivered. CPC program. space and submit the offer. (The special rate is only available to co-op part- ners if Greater Fort Lauderdale purchases a Featured Destination page.) Net Rate: $1,800 (Max 4 partners) Distribution: Co-op partners access the Travelzoo Top 20 Value: $15000 1.5MM opt-in subscribers - US Website placement for 1 week (Florida Hotels section) Space and Materials 2,500 guaranteed additional clicks to the deal Deadline: Dec 1, 2014 Website placement for 1+ weeks on Fort Lauderdale Destination Page Reserve Space: Josee Linder Dates: April-July 2015 352-486-6787, [email protected] Net Cost: $6,666 (Max 8-10 partners) Specs: Email: 535 pixels x 800 pixels Value: $10,000 Text Link: 25-150 characters Deadline: Two weeks prior to launch Visit gflcvb.starmark.com to reserve space, access invoice and upload Specs: Click thru-url, image gallery, and high-res logo your materials. Reserve Space: Jennifer Rodriguez, 786-897-4590, [email protected] TravelZoo will handle the materials and billing. 100 co-op advertising TRIP ADVISOR VISIT FLORIDA INSTATE INSERTS (COLLINSON MEDIA & EVENTS) TripAdvisor® is the world's largest travel site, enabling travelers to plan and Newspaper insert targeting Floridians, with 16-20 color pages of Florida- have the perfect trip. TripAdvisor offers trusted advice from real travelers exclusive content. Editorial will focus on family activities, golf, boating, and a wide variety of travel choices and planning features. TripAdvisor is beaches. GFLCVB will buy a page and is offering partners 1/12 PG built with an exclusive focus on those looking to plan and research a trip. formatted ad at a discount. Reaching families with $125K+ incomes. TripAdvisor-branded sites make up the largest travel community in the Issue Date: Fall 2014 = Oct 5, 2014 world, with more than 50 million unique monthly visitors, and over 60 Spring 2015 = Apr 19, 2015 million reviews and opinions. Summer 2015 = June 7, 2015 Destination advertisers typically see extremely high click through rates and Circulation: 500,000 impressive conversion figures, such as Greater Fort Lauderdale in their Markets: Wall Street Journal (FL editions), Ft. Lauderdale most recent TripAdvisor partnership. Sun-Sentinel, Miami Herald, Palm Beach Post, Timing: May - July 2015 Ft. Myers News Press, Naples News, Tallahassee Total Impressions: 2,913,935 Democrat, Florida Times Union (Jacksonville), Orlando Sentinel, Tampa Tribune Net Rate: $3,500 Partner benefits: • Destination Leads: Print and online leads $10,000 Value: • Online Banner Ad Network: Partner will receive Partner will be included in: 250,000 impressions in an online banner ad • Shared banner rotation, 300x250, 160x600, Unit Size: 1/12 pg 4c formatted 300x600 Cost per partner: $2,500 per issue (max 6 partners) • Exclusive one-month sponsorship of all Value: $5,000 per issue Florida destination tourism overview pages: 300x250 fixed position Space & Material Fall issue = SOLD OUT Deadline: Spring issue = Feb 13, 2015 Space and Materials Summer issue = Apr 6, 2015 Deadline: Mar 14, 2015 Specs: Up to 25 words of copy, offer (“from $XX rate is Up to 25 words of copy, offer (“from $XX rate is Specs: recommended), tracking code, click thru URL, recommended), tracking code, click thru URL, one horizontal image (high res) one horizontal image (high res) Reserve Space: Charles Lewis, Collinson Media & Events Visit gflcvb.starmark.com to reserve space, access invoice and upload 678-987-9912, [email protected] your materials. Visit gflcvb.starmark.com to upload your materials. Collinson will handle the billing.

co-op advertising 101 VISIT FLORIDA OUT-OF-STATE INSERT VISIT FLORIDA TABLET BANNER AD NETWORK CAMPAIGN (COLLINSON MEDIA & EVENTS) (COLLINSON MEDIA & EVENTS) Newspaper insert targeting major out-of-state markets, with 16-20 color The fastest growing segment of traffic to your website is coming from pages of Florida-exclusive content. Editorial will focus on family activities, mobile tablets like the iPad. While the smartphone provides good, quick golf, boating and beaches. GFLCVB will buy a page and is offering partners information, the tablet is where vacationers are researching destinations, a 1/12 PG formatted ad at a substantial discount. Insert Readers: hotels/resorts and attractions. Tablets are now manufactured in as great zip codes/zones reaching families with $125K+ household incomes. of quantity as PCs. Today we sit in front of our televisions with our iPad or similar tablet researching our vacations. Now you can target the tablet through this GFLCVB co-op with special Visit Florida endorsement. Issue Date: February 22, 2015 Campaign Dates: Choose your own campaign start date. 500,000 Circulation: Campaigns last approximately one month. Markets: Atlanta, Boston, Chicago, New York, New Jersey, Fall 2014 = Anytime in Sept-Nov Philadelphia, Washington, DC Winter 2014-15 = Anytime in Dec-Feb Partner benefits: • Destination Leads: Print and online leads Spring 2015 = Anytime in Mar-May • Online Banner Ad Network: Partner will receive Summer 2015 = Anytime in June-Aug 250,000 impressions in an online banner ad Guaranteed Clicks: 2,500 clicks to your website network to drive website traffic. Markets: Central and South Florida, Atlanta, New York City Unit Size: 1/12 pg 4c formatted and Washington, D.C. or any changes in these Cost per partner: $2,500 per issue (max 6 partners) markets that you request. Value: $5,000 per issue Demographics: Choose your own household income & age range Partner designed campaign; traffic to partner Space & Material Partner Benefits: website; tablet campaign Deadline: Dec 2, 2014 1/12 pg 4c formatted Specs: Up to 25 words of copy, offer (“from $XX rate is Unit Size: recommended), tracking code, click thru URL, Cost per partner: $2,500 per campaign one horizontal image (high res) Value: $3,750 per campaign Reserve Space: Charles Lewis, Collinson Media & Events Deadline: 14 days prior to start of campaign 678-987-9912, [email protected] Reserve Space: Charles Lewis, Collinson Media & Events Visit gflcvb.starmark.com to upload your materials. 678-987-9912, [email protected] Collinson will handle the billing. Specs: 300x250, 160x600, 728x90 Assets & Billing: Contact Charles Lewis for complete spec and asset guidelines and billing. 102 co-op advertising XAXIS (formerly REAL MEDIA 24/7) Sample Premium Sites: forbes.com, cnn.com, oprah.com, realsimple. Xaxis is a top 6 reach vehicle in the US with over 175 million unique com, accuweather.com, about.com, ancestry.com, animalplanet.com, hgtv. visitors. They optimize and customize banner, rich media and video com, foxnews.com, amctv.com, att.net, facebook.com, pinterest.com, ask. solutions. Through their 1:1 publisher direct relationships, they provide com, bravotv.com, bravo.com, cbsnews.com, cbs.com, cmt.com, egreetings. precise targeting across premium branded sites on both mobile and com, amazon.com, discovery.com, ehow.com, evite.com, foodnetwork.com, desktop devices. harpersbazzar.com, hallmark.com, oxygen.com Each plan includes targeting tactics such as Weather, Content and • 83.5% reach against users who vacationed in Florida in the past 12 Behavioral Targeting based on the CVB's goals. They are able to combine months verified user behavior (such as browsing history) and custom content • RMG reaches 88.7% of users who bought vacation packages online in the verticals (premium inventory based on audience composition) to deliver past 6 months your campaigns. All campaigns are optimized in real time based on • Social Feeds Spotlight: Encourage users to engage with your brand’s engagement and performance. This allows us to remove sites and make the social channels by directly delivering them a rich media experience campaign smarter based on creative, DMA, day of week and targeting. • Audience Targeting: Minimize waste by connecting with qualified Total Impressions: 8,300,000 consumers who have shown an affinity toward travel (2,075,000 per partner, based on 4 partners) • Content Targeting: Increase brand favorability by aligning with content Timing: Jan - Apr 2015 that resonates most with your target Markets: New York, Chicago, Philly, Boston, Connecticut, • Retargeting: Increase conversions by targeting qualified users who have Washington DC, Maryland already expressed interest in Fort Lauderdale Tourism Placements include banners and rich media using the following targets: • View custom formats: http://realmedia.com/adcatalog/index.php • Custom Fort Lauderdale Channel: Travel, News, Lifestyle and Entertainment Custom program for Fort Lauderdale Tourism: • Behavioral targeting reaching Travel and Entertainment Enthusiasts Net Rate: $3,500 per partner (Max 4 partners) • Retarget users who have already engaged with Sunny.org Value: $7,000 per partner • Weather targeting based upon relevant conditions and forecasts Space & Material Sample Travel Sites Include: expedia.com, tripadvisor.com, local.com, Deadline: Dec 1, 2014 priceline.com, southwest.com, citysearch.com, cheapoair.com, yellowbook. com, hotwire.com, hotels.com, flightaware.com, 411.com, flyertalk.com, away. Visit gflcvb.starmark.com to reserve space, access invoice and upload com, cheaptickets.com, atlanticgetaways.com, flightstatus.com, tripkick.com, your materials. arthurfrommers.com Specs: TBD

co-op advertising 103 YOUR TRAVEL INSIDER YTI is a digital publishing company specializing in travel newsletters and database marketing. Content is written by YTI editors with direction from destinations. Greater Fort Lauderdale will buy three special edition advertorials and will offer four partners participation. Demographics • Average Age: 46 • Average HHI: $110,000 • 85% are planning a trip in the next six months Run Dates: Oct 28, 2014 – Beach Escapes Jan 22, 2015 – Family Friendly May 13, 2015 – Luxury Getaways Distribution: 500,000 Partner Benefits: • Exposure via YTI facebook audience program • Special Offer listed on YTI deals webpage and “Insider Deal of the Day” listing via social media. • Greater Fort Lauderdale will receive ROS Video ads on YTI.COM October 2014-June 2015 • Each newsletter will be published as an article on YourTravelinsider.com Past Results: Average open rate of 9% and 2.5% CTR Net Cost: $2,000 (Package cost, Max 4 partners) Value: $4,500 Space Deadline: Sept 26, 2014 Material Deadline: Oct issue = Oct 14, 2014 Jan issue = Dec 22, 2014 May issue = Apr 13, 2015 Specs: Up to 25 words of copy, offer (“from $XX rate is recommended), tracking URL, one horizontal image (high res) Visit gflcvb.starmark.com to reserve space, access invoice and upload your materials. EXECUTIVE TOURISM SALES meet the team Nicki E. Grossman Fernando Harb Greater Fort Lauderdale GFLCVB President VP, Tourism Sales Convention & Visitors Bureau [email protected] 954-767-2448 New office: 101 NE Third Avenue, Suite 100 [email protected] Fort Lauderdale, FL 33301 Carlos M. Molinet, CHA Erick Garnica 954-765-4466 Senior Vice President Director, International Sales sunny.org 954-767-2469 954-767-2446 [email protected] [email protected]

Pati Hachmann Justin Flippen /visitlauderdale Assistant to the President Tourism Project Manager 954-767-2453 954-767-2463 [email protected] [email protected]

MARKETING COMMUNICATIONS Raquel Flores Tourism Sales Assistant Kim Butler resources 954-767-2447 VP, Marketing Communications [email protected] sunny.org/partners 954-767-2442 [email protected] INTERNATIONAL OFFICES Market Research: sunny.org/marketresearch Marina Barros Meeting Dates: sunny.org/datestoknow Stacie Faulds São Paulo, Brasil Convention Calendar: sunny.org/conventioncal Director of Marketing 55- 11- 3258-1269 Co-op Advertising: sunny.org/coop 954-767-2443 [email protected] [email protected] Sunny.org event submission for calendar: Rosina Williams Jessica Savage sunny.org/submit UK Office - Hills Balfour Synergy Media Relations Director 44 (0) 20 7367 0900 954-767-2444 Sunny.org listing update: [email protected] sunny.org/partneraccess [email protected] (instructions at sunny.org/partnerlogin) Kim Canter Leonardo Pedraza Marketing Communications Manager Colombia Office 954-767-2445 (571) 281-6511 [email protected] [email protected] meet the team 105 CONVENTION SALES & SERVICES Rosa Mendoza-Friedheim MULTICULTURAL & RELIGIOUS SALES Regional Director of Sales Christine Roberts, CMP Albert Tucker, VP DC/Virginia Multicultural Business Development VP, Convention Sales & Services 703-684-0456 954-767-2466 [email protected] 954-767-2456 [email protected] [email protected] Juliet Roache Convention Sales Assistant Steve Aird Angella Lopez 954-767-2475 Regional Director of Sales Convention Sales Manager [email protected] Northeast Multicultural, Religious, Fraternal 954-767-2458, [email protected] 860-434-8877, [email protected] Celia Thompson Michele Bemis, CMP Convention Sales Assistant Valerie Troutman Regional Director of Sales 954-767-2462 Convention Sales Assistant, Florida Assn/Gov't, Southeast [email protected] Family Reunions 954-767-2457, [email protected] 980-938-0008, [email protected] Gilbert Villard Stacy Copeland Regional Director of Sales OFFICE OF FILM & ENTERTAINMENT Regional Director of Sales Florida Corporate, International Midwest-Rockies, Northwest 954-767-2481, [email protected] Noelle P. Stevenson 925-791-5282, [email protected] Film & Entertainment Commissioner SPORTS DEVELOPMENT 954-767-2440 Elena Gladstone Carol Hudson [email protected] Regional Director of Sales Sports Development Director West, TX, Convention Center Space 954-767-2470 Kristen Mooney 954-767-2461, [email protected] [email protected] Film Permit Assistant 954-767-2472 Nora Gorman Saskia Fisher [email protected] Regional Director of Sales Sports Development Sales Manager Chicago 954-767-2455 312-321-1200, [email protected] [email protected] LGBT SALES & MARKETING

Dion James-Zanfordino Dawson Pritchett Richard Gray Regional Sales Manager Sports Development Specialist LGBT Managing Director DC/Virginia 954-767-2438 954-914-3771 703-684-0456, [email protected] [email protected] [email protected]

106 meet the team STRATEGIC CLIENT SERVICES FINANCE & ADMINISTRATION PUBLIC RELATIONS Kelly Tortoriello, CMP Bruce Appel Virginia Sheridan, Managing Partner VP, Strategic Client Services VP, Finance & Administration M Silver - A Division of Finn Partners 954-767-2476 954-767-2477 301 E. 57th Street, 4th Floor [email protected] [email protected] New York, NY 10022 212-754-6500 Loren Forcier Sophia Jones [email protected] Housing Services Manager Office Manager 954-767-2474 954-767-2450 STARMARK ADVERTISING [email protected] [email protected] Lisa Hoffman-Linero, Vice President Caitlan Etchevers Barbara DeMott 210 S Andrews Ave Housing Services Representative Special Projects Coordinator Fort Lauderdale, FL 33301 954-767-2492 954-767-2454 954-874-9000 [email protected] [email protected] [email protected] GREATER FORT LAUDERDALE/ Anna Levin Maria Mele BROWARD COUNTY CONVENTION CENTER Strategic Client Services Manager Purchasing 954-767-2471 954-767-2452 1950 Eisenhower Blvd., Fort Lauderdale, FL 33316 [email protected] [email protected] 954-765-5900 Mark Gatley Michelle Reynolds Carol Cardinale General Manager Strategic Client Services Assistant Office Information Specialist [email protected] 954-767-2465 954-765-4466 [email protected] [email protected] Carlos Puentes Frank Padin Deputy Director Sr. Office Support Specialist [email protected] 954-767-2439 [email protected] Terry Kuca Asst General Manager [email protected]

meet the team 107 101 NE Third Avenue, Suite 100 Fort Lauderdale, FL 33301 Board of County Commissioners: 954-765-4466 • sunny.org Mayor Barbara Sharief, Kristin D. Jacobs, Sue Gunzburger, Dale V.C. Holness, Martin David Kiar, Chip LaMarca, Stacy Ritter, Tim Ryan, Lois Wexler

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