Marketing Manager
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ASSIGNMENT SPECIFICATION FOR THE POSITION OF MARKETING MANAGER WESTERN BULLDOGS 1 Position Title Marketing Manager Department Marketing Classification Manager Position Reporting to Chief Marketing Officer Employment Status Full -Time Location Whitten Oval Date May 2017 1. Position Purpose The Marketing Manager is responsible for delivering strong tactical and brand marketing campaigns along with ensuring a consistent Western Bulldogs’ narrative across the whole Club to build on the already strong reputation and brand values. The Marketing Manager supports all departments’ objectives, working across available platforms to deliver the Club’s robust marketing plan. The role has specific end to end accountability for the development of strategies to drive customer growth in key segments. The role needs to deliver timely strategic planning whilst also rolling up the sleeves to do what it takes to get the job done. The role will require weekend work during the AFLW and the AFL season. This role requires exemplary management skills in order to effectively co-ordinate targeted marketing campaigns through relevant channels ensuring each campaign is on message and is generating the required ROI. 2. Reporting & Liaison a. Reporting to: Chief Marketing Officer b. Positions Reporting to Employee: Match Day Coordinator, Marketing Co-ordinator & Senior Graphic Designer 3. Key Relationships a. Internal: All Western Bulldogs Departments, Football Department, CEO, CMO, Leadership team, Board of Directors, Community Foundation b. External: Western Bulldogs Members and Fans, AFL, Etihad Stadium, Ballarat stakeholders and other community and corporate partners 4. Key Responsibilities Develop in collaboration with the Chief Marketing Officer the annual marketing schedule across the season including specific brand and seasonal campaigns including but not limited to pre-season, AFLW, Crowd Build, Membership and the Finals Series Facilitate the execution of all the above plans ensuring key KPI’s are met Manage the media plan and all content creation, including but not limited to TV, radio, digital and print Understand market research in order to develop campaigns that will derive the greatest outcomes. Ensure consistency of use across the whole of the organisation of the Club’s core brand and the development of strategies around sub-brands, their application and implementation Manage the delivery of bespoke Club marketing projects including all specific match day themes Co-ordinate the flow of work across the whole department including communications and digital areas Drive the Clubs Marketing push into Western Victoria ensuring key KPI’s and deliverables are met Manage the delivery of all AFL games into the Ballarat market including the facilitation of all stakeholder marketing activities Responsible for leveraging Club partnerships to deliver results to the Club including but not limited to partnerships with Ticketmaster, Etihad Stadium, WRFL Clubs, AFL Goldfields, AFL Victoria along with all Club sponsors Develop the Western Bulldogs Community Foundation Marketing plans Responsible for planning and delivery of match day presentation from end to end including big screen content, IPTV content, LED content, entertainment, fan zones, MC activities, mascots, player appearances, Club run sheet, internal department activity integration, on field and off field marketing activations Conduct robust campaign and program reviews to ensure ROI and drive for continual improvement and optimisation of resources against KPIs Provide internal brand expertise for all internal departments Oversee the annual budgets including forecasting, phasing and reporting Coordinate team members to optimise the use of resources to achieve goals. General: Ensuring the quality of your work and service to stakeholders meets the exceptional standards set by the Club Adhering to the policies and procedures set by the Club Establishing and maintaining cooperative working relationships with staff over all sites Adhering to the core values of the Club Encouraging team spirit Environmental, Health and Safety Responsibilities: Acting in accordance with relevant Workplace Health & Safety Legislation and the Club’s internal Workplace Health & Safety policies/procedures Ensuring that all hazards and incidents are reported and corrective actions implemented via the Club’s reporting processes Taking reasonable care for own health and safety and the health and safety of other people who may be affected by conduct in the workplace Acting in accordance with relevant Environmental Legislation and the Club’s Environmental responsibilities Providing competent service in accordance with the Club’s documented policies and procedures and relevant legislative requirements Actively participating and contributing to activities which promote quality improvement including the documenting of policies & procedures 3 5. Knowledge & Skills, Qualifications, Competencies, Behaviours & Attributes Knowledge & Skills Strong experience in a senior marketing function developing and execution campaigns that generate the greatest returns A proven leader as head of a marketing function/s Delegation and sound leadership skills Team player with a positive can do attitude Ability to roll up the sleeves and do what it takes to get the most out of the Club’s marketing campaigns Qualifications A tertiary qualification in Marketing 8-10 years’ experience and track record in a similar marketing role, including 3+ years in a management role Experience in a high profile and visible role Significate experience in high level planning Demonstrated ability to develop and maintain strong positive relationships both internally and externally Working with Children’s Check required Competencies, Behaviours & Attributes Attitude & behaviour is consistent with the Western Bulldogs Values Facilitates an open exchange of ideas and fosters an atmosphere of open communication Builds partnerships, influences and establishes trust Fosters commitment, team spirit and pride Develops leadership in others through coaching, mentoring, rewarding and guiding Determines objectives and sets priorities Pursues self-development – seeks feedback from others and opportunities to master new knowledge Balances interests of a variety of stakeholders Negotiates and manages conflict to achieve effective outcomes for the club Demonstrates broad understanding of principles of financial management, commercial and business acumen This role is being managed exclusively by SRi. Letters of application and full CVs should be sent by email to Jonathan Harris at [email protected] or for a confidential discussion about the role please contact Jonathan on +61 (2) 9006 1160 m: +61 (0) 413 939 993 4 .