World's Top 100 Premium Spirits Brands

world’s Top 100 Premium Spirits Brands: 1-251,2 (Millions of Nine-Liter Cases)

Percent Change3 Rank Brand Company Type 2007 2008 2009E ’07-’08 ’08-’09E 1 smirnoff diageo Vodka 24.3 25.2 24.0 3.6% -4.5% 2 Bacardi Bacardi Rum 19.9 19.6 18.6 -1.5 -5.0 3 Johnnie Walker4 diageo Scotch Whisky 15.8 15.7 14.5 -1.0 -7.0 4 Absolut Pernod Ricard Vodka 10.7 10.7 10.0 - -6.5 5 Jack Daniel’s Brown-Forman Tennessee Whiskey 9.3 9.5 9.6 2.0 0.6 Beverages Worldwide 6 Captain Morgan diageo Rum 7.8 8.5 8.6 7.7 2.0 7 Jose Cuervo5 Grupo Tequila Cuervo Tequila 7.3 7.2 7.2 -1.0 0.5 8 Baileys Diageo Liqueur 7.7 7.1 6.4 -7.2 -9.5 9 Jägermeister Mast-Jägermeister Bitter 6.3 6.4 6.4 1.5 - 10 Ballantine’s pernod Ricard Scotch Whisky 6.2 6.5 5.8 5.4 -11.4 11 Ricard Pernod Ricard Anis/Pastis 5.8 5.5 5.4 -4.4 -2.7 12 Jim Beam Beam Global Spirits & Wine Bourbon 5.2 5.2 5.1 -1.1 -1.8 (Fortune Brands) 13 Grant’s William Grant & Scotch Whisky 4.8 5.0 5.0 3.6 - sons Distillers 14 J&B Diageo Scotch Whisky 5.9 5.6 4.9 -5.7 -12.0 15 Crown Royal diageo Canadian Whisky 5.0 5.3 4.8 5.2 -8.5 16 de Kuyper6 Koninklijke de Kuyper liqueur 4.8 4.6 4.4 -3.7 -5.1 17 Hennessy moët-Hennessy (LVMH) Cognac 4.7 4.4 4.3 -5.0 -4.0 18 Gordon’s Gin diageo Gin 4.5 4.3 4.2 -4.0 -2.5 19 Brugal The Edrington Group Rum 4.3 4.5 4.0 4.7 -10.1 20 E&J E&J Distillers Brandy 3.7 3.9 3.9 4.0 0.8 21 Chivas Regal pernod Ricard Scotch Whisky 4.4 4.6 3.9 4.6 -15.3 22 Grey Goose Bacardi Vodka 3.6 3.6 3.5 1.0 -3.0 23 Havana Club pernod Ricard Rum 3.0 3.4 3.3 13.4 -3.5 24 skyy Gruppo Campari Vodka 2.9 3.2 3.3 8.6 3.2 25 malibu Pernod Ricard Rum 3.6 3.7 3.2 1.8 -12.8 Total Top 25 181.5 183.0 174.3 0.8% -4.8%

1 Excludes local traditional spirits. 2 Excludes RTDs, low-proof cocktails and spirit mixers below 7% alcohol by volume. 3 Based on unrounded data. 4 Includes Red, Black, Green, Gold, Blue and Swing. 5 Includes 1800 and Gran Centenario. 6 Sold under perpetual license agreement to Beam Global Spirits & Wine (Fortune Brands) in the U.S. 7 Includes Sapphire. 8 Includes CEDC volume in Poland, Russia and Hungary. 9 Joint venture between Diageo plc and the Nolet Group. 10 Addition of columns may not agree due to rounding.

Source: Impact Databank

18 FEBRUARY 1 & 15, 2010 world’s Top 100 Premium Spirits Brands: 26-501,2 (Millions of Nine-Liter Cases)

Percent Change3 Rank Brand Company Type 2007 2008 2009E ’07-’08 ’08-’09E 26 dewar’s Bacardi Scotch Whisky 3.5 3.4 3.2 -2.5% -6.0% 27 stolichnaya spi Spirits Vodka 3.3 3.3 3.2 -1.0 -4.5 28 Fernet Branca Fratelli Branca-Distillerie Bitter 3.1 3.2 3.1 1.0 -1.5 29 seagram’s Gin pernod Ricard Gin 3.4 3.4 3.0 -1.8 -10.4 30 Finlandia Brown-Forman Vodka 2.7 3.0 3.0 10.8 -1.1 Beverages Worldwide 31 sobieski Belvédère Vodka 2.5 2.7 3.0 10.6 8.5 32 svedka Constellation Brands Vodka 1.6 2.1 2.8 36.8 33.4 33 Jameson pernod Ricard Irish Whiskey 2.5 2.7 2.7 10.0 0.4 34 Bitter Campari Gruppo Campari spirit Aperitif 2.9 2.9 2.7 - -7.8 35 The Famous Grouse The Edrington Group scotch Whisky 2.9 3.0 2.7 2.8 -9.7 36 sauza Beam Global Spirits & Wine Tequila 3.2 3.1 2.7 -2.5 -14.4 (Fortune Brands) 37 seagram’s 7 Crown diageo American Blended 2.5 2.5 2.4 -1.5 -2.0 W whiskey 38 william Peel Belvédère Scotch Whisky 1.8 2.1 2.4 19.1 10.8 49 Bell’s Diageo Scotch Whisky 2.3 2.1 2.3 -7.1 9.0 40 Beefeater pernod Ricard Gin 2.4 2.4 2.2 -0.4 -7.2 41 southern Comfort Brown-Forman Liqueur 2.5 2.4 2.2 -4.0 -6.1 Beverages Worldwide 42 Russian Standard Russian Standard Co Vodka 1.9 2.1 2.2 11.1 5.0 43 label 5 La Martiniquaise scotch Whisky 1.9 2.0 2.2 3.8 9.0 44 suntory Kakubin suntory Japanese Whisky 1.6 1.7 2.2 1.2 30.9 45 Black Velvet Constellation Brands Canadian Whisky 2.1 2.1 2.1 0.8 0.5 46 wyborowa pernod Ricard Vodka 1.8 2.3 2.1 30.3 -8.9 47 Campari Soda Gruppo Campari spirit Aperitif 2.3 2.1 2.1 -8.7 1.0 48 wilthener Hardenberg-Wilthen Brandy 2.2 2.1 2.1 -2.4 -1.2 Goldkrone 49 100 Pipers pernod Ricard Scotch Whisky 2.5 2.3 2.0 -9.7 -9.7 50 Bombay7 Bacardi Gin 2.0 2.0 2.0 1.0 - Total Top 50 242.9 246.0 237.0 1.3% -3.7%

to subscribe, go to www.impactnewsletter.com FEBRUARY 1 & 15, 2010 19 world’s Top 100 Premium Spirits Brands: 51-751,2 (Millions of Nine-Liter Cases)

Percent Change3 Rank Brand Company Type 2007 2008 2009E ’07-’08 ’08-’09E 51 Bols Vodka8 lucas Bols Vodka 1.8 1.9 2.0 10.4% 2.9% 52 montilla pernod Ricard Rum 2.7 2.7 2.0 2.1 -28.5 53 Tanqueray diageo Gin 2.2 2.0 1.9 -8.3 -3.0 54 di Saronno illVA Saronno Liqueur 1.8 1.9 1.9 4.0 1.5 Amaretto 55 Glen’s Glen Catrine Vodka 1.8 1.9 1.9 5.7 2.7 56 Eristoff Bacardi Vodka 1.7 1.8 1.9 6.0 5.5 57 Canadian Club Beam Global Spirits & Wine Canadian Whisky 2.0 2.0 1.9 -3.7 -3.6 (Fortune Brands) 58 Rémy Martin Rémy Cointreau Cognac 1.9 1.9 1.9 2.2 - 59 Canadian Mist Brown-Forman Beverages Canadian Whisky 1.9 1.9 1.8 -2.5 -1.7 worldwide 60 Ketel One Ketel One Worldwide9 Vodka 1.9 1.8 1.8 -2.0 -0.5 61 Cacique diageo Rum 1.7 1.7 1.8 -3.0 6.0 62 Clan Campbell pernod Ricard Scotch Whisky 1.6 1.7 1.8 5.2 2.2 63 patrón The Patrón Spirits Co Tequila 1.6 1.7 1.7 4.3 2.4 64 Teacher’s Beam Global Spirits & Wine scotch Whisky 2.0 2.0 1.7 -0.3 -11.7 (Fortune Brands) 65 Kahlua Pernod Ricard Liqueur 2.1 2.0 1.7 -6.9 -15.2 66 Aperol Gruppo Campari spirit Aperitif 1.2 1.3 1.7 13.0 26.9 67 william Lawson’s Bacardi Scotch Whisky 1.3 1.5 1.6 15.0 7.0 68 martell Pernod Ricard Cognac 1.6 1.5 1.5 -4.4 -4.7 69 Bols Liqueurs lucas Bols Liqueur 1.3 1.4 1.4 5.5 2.2 70 paul Masson Constellation Brands Brandy 1.3 1.4 1.4 4.6 2.1 71 Black Nikka nikka Whisky Co (Asahi) Japanese Whisky 1.4 1.2 1.4 -10.8 10.6 72 Clan MacGregor william Grant & Scotch Whisky 1.4 1.4 1.4 1.5 -1.5 sons Distillers 73 pastis 51 pernod Ricard Pastis 1.5 1.4 1.3 -4.9 -5.1 74 Gordon’s Vodka diageo Vodka 1.3 1.3 1.3 -4.7 2.5 75 Buchanan’s diageo Scotch Whisky 1.6 1.5 1.3 -5.5 -15.0 Total Top 75 285.4 288.7 278.9 1.2% -3.4%

20 FEBRUARY 1 & 15, 2010 world’s Top 100 Premium Spirits Brands: 76-1001,2 (Millions of Nine-Liter Cases)

Percent Change3 Rank Brand Company Type 2007 2008 2009E ’07-’08 ’08-’09E 76 Grand Marnier societe des Produits liqueur 1.3 1.3 1.3 - -4.0% marnier-Lapostolle 77 Cointreau Rémy Cointreau Liqueur 1.3 1.3 1.3 -2.3% - 78 santa Teresa CA Ron Santa Teresa (Osborne) Rum 1.2 1.2 1.3 2.0 4.0 79 Three Olives proximo Spirits Vodka 0.9 1.1 1.3 24.9 14.0 80 seagram’s Vo diageo Canadian Whisky 1.3 1.3 1.2 -1.4 -5.5 81 whisky DYC Beam Global Spirits & Wine spanish Whisky 1.4 1.2 1.2 -15.0 -2.1 (Fortune Brands) 82 Appleton J Wray & Nephew Rum 1.1 1.1 1.2 0.5 3.8 83 Gorbatschow Henkell & Sohnlein Vodka 1.4 1.0 1.2 -25.0 15.7 sektkellereien 84 Jose Cuervo diageo Cocktail 1.3 1.2 1.2 -4.0 -2.5 Authentic Margaritas 85 metaxa Rémy Cointreau Brandy 1.1 1.2 1.2 2.7 - 86 Amarula Distell Group Liqueur 1.0 1.1 1.1 7.0 4.5 87 Fernet Stock stock Spirits Group Bitter 1.2 1.2 1.1 - -2.0 88 Christian Brothers Heaven Hill Distilleries Brandy 1.1 1.1 1.1 -0.9 0.9 89 Castillo Bacardi Rum 1.3 1.2 1.1 -7.5 -8.5 90 El Jimador Brown-Forman Tequila 0.9 1.0 1.1 10.8 7.8 Beverages Worldwide 91 sir Edwards la Martiniquaise- Scotch Whisky 1.3 1.0 1.1 -17.9 4.5 Bardinet Group 92 seagram’s Vodka infinium Spirits Vodka 0.9 1.0 1.1 10.2 10.7 (Wilson Daniels) 93 Cutty Sark The Edrington Group scotch Whisky 1.7 1.2 1.1 -29.4 -11.2 94 Evan Williams Heaven Hill Distilleries Bourbon 1.0 1.1 1.1 4.0 - 95 pinnacle White Rock Distilleries Vodka 0.3 0.6 1.0 + 67.5 96 Chantre Rotkappchen-Mumm Brandy 1.1 1.1 1.0 - -2.5 97 Courvoisier Beam Global Spirits & Wine Cognac 1.2 1.2 1.0 3.3 -14.6 (Fortune Brands) 98 Ramazzotti pernod Ricard Bitter 1.2 1.2 1.0 3.7 -17.9 99 Klipdrift Export distell Group Brandy 1.0 1.0 1.0 2.0 - 100 Koskenkorva Altia Group Vodka 1.2 1.1 1.0 -10.2 -10.8 Total Top 10010 314.0 316.7 307.0 0.9% -3.1%

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