2015 Annual Report follow the transformation Welcome Welcome

613-241-6211 613-241-8612 [email protected] DowntownRideau.com

1 Suite 1105 , ON, K1N 7B7

@DowntownRideau /downtownrideau Downtown Rideau BIA @DowntownRideau Table of #DowntownRideau Contents As Ottawa’s Arts, Fashion & Theatre District, Downtown 01 34th Annual General Meeting ...... 03 Rideau offers an abundance of 02 Board Members & Staff ...... 04 trendy fashion stores, exquisite dining, captivating theatres and 2 03 Message from the Chair ...... 05 a hub of cultural activity in the heart of Ottawa’s tourism area. 04 Goals & Achievements ...... 06

Adjacent to , Downtown 05 Mandate & Vision ...... 06 Rideau is home to numerous national and local landmarks and attractions, including 06 B.I.A. Strategies ...... 07 the UNESCO World Heritage , National War Memorial, , Arts Court, Ottawa Art Gallery, CF 07 External Strategies...... 09 , and Fairmont Château Laurier and Westin hotels. 08 Opportunities & Challenges...... 10

09 Catchment Area Statistics ...... 11

Cover photo credits (from left to right): 10 2014 Audited Statements ...... 12

| NAC rendering credit: Renderings: Norm Li (featuring imagery from Canada’s Royal Winnipeg Ballet’s Sophia Lee in Going 11 Budget & Membership Statistics ...... 13 Home Star – Truth and Reconciliation) | OAG rendering credit: Rendering by Barry Padolsky Associates Inc. Architects / KPMB Architects [Joint Venture Architects] 12 Recognition Program ...... 15 | CF Rideau Centre rendering credit: Architectural renderings courtesy of CF Rideau Centre 13 Core Programs ...... 16 Back Cover photo credits (from left to right):

| ArtHaus rendering credit: Rendering of ArtHaus Residences, 14 Affiliations ...... 17 image courtesy of DevMcGill | rendering credit: Rendering courtesy of Ottawa Light Rail Transit Constructors 15 About the B.I.A...... 18 1 34 • • • • • • • PrizesDoor undercurrents theatre festival duringChill Factor THANK YOUTHANK TOSPONSORS OUR AGENDA: AGENDA: 6:40 6:35 6:30 6:25 6:20 6:15 5:30 Dominion City Brewing City Dominion Gift undercurrents+ Theatre Tickets Fringe Festival ($130) Lunch for 2at Wilfrid’s Restaurant Fairmont Château Laurier PackGift Downtown B.I.A. Rideau ($125) Designer Sweater Cantas Family Admission +Gift Museum($25) PackMovie Gift ByTowne Cinema ($30) 2x Festival Pass +Party Animation Festival ($136) th ($95) Registration &OpeningReception Downtown Never Slows Down Campaign Video Cst. Service, Walter Duhme Greetings from Police Ottawa Councillor Fleury Mathieu Greetings from ofOttawa, theCity 2015 Budget:DRBIABoard Treasurer Holtom,Donna DRBIABoard Chair Call to Order &OpeningAddress: Executive Director Welcome: Peggy DuCharme, DRBIA TUESDAY, JANUARY 26, 2016,TUESDAY,JANUARY 5:30PM Annual General Meeting General Annual

• • • • • • •

Menchies Menchies 1 Premiere Stay Night Les Suites Hotel ($225) Basket Gift ($75) Bottega La HBC Blanket, Gloves, Gifts Hudson’s Bay ($100) CardGift Giant Tiger Gift CardGift Milestones CardsGift (3x$50) Métropolitan Brasserie ($150) CardGift ($25) ($50) ($50)

7:45 7:45 7:30 7:20 7:00

Door PrizesDoor &ClosingReception Adjournment & Marketing Tourism Committee Chair Recognition Awards: Alexandra Badzak, DuCharme, Executive Director Plan Overview,2016 Marketing Peggy Planning Office Implementation Light Rail Ottawa Alanna Lacroix, Stakeholder Relations, of City Station Update: Construction Rideau OLRT

• • • • • • • Gift Chips Gift Top ofthe World ($50) Highway Companion Kit The Shaw Centre ($50) CardsGift (10x$10) Smokes Poutinerie ($100) Cultural Engineering Tote Bag SAW Video CardsVISA Gift (2x$50) Royal ($100) Bank Theatre Tickets (4pairs) Little Theatre Ottawa Pack +Gift Membership ($150) Gallery Ottawa Art ($15)

($200)

3 34th Annual General Meeting ment e g a n 2 Ma Board of Management rd a 2014-2018 Bo of

• Donna Holtom (Chair) • Mo Charania Owner, Santé Restaurant & Gallery Owner, Jubilee Fine Jewellers and Holtz Spa • Kevin Jackson • Cindy VanBuskirk (Vice-Chair) Owner, Giant Tiger General Manager, CF Rideau Centre • Amy Munro • Nina Iouguina (Treasurer) General Manager, Real Sports Bar & Grill Partner, Avant-Garde Bar & Gallery • Deneen Perrin • Alexandra Badzak Director Public Relations, Fairmont (Chair, Marketing & Tourism Committee) Château Laurier Hotel Director & CEO, Ottawa Art Gallery • Hector Reynoso • Eli Dagher Branch Manager, Royal Bank of Canada (Chair, Clean & Safe Committee) • Christine Rose Owner, Waller Street Brewing General Manager, Hudson’s Bay

• Lynn McGuigan • Peter Tilley (Chair, Governance Committee) Executive Director, Ottawa Mission Executive Director, Ottawa Little Theatre

• Councillor Mathieu Fleury Rideau-Vanier Ward 12 4

DOWNTOWN RIDEAU B.I.A. is the leading voice guiding the transformation of Downtown Rideau into a world-class shopping and cultural destination.

B.I.A. Staff

Peggy DuCharme Executive Director

Amber McKegney Events & Promotions Coordinator

Gayle Diguer Administrative Coordinator

Left to right: Amber McKegney, Peggy DuCharme, Gayle Diguer 3 Message from Message the Chair the property development projectsandinvestment inDowntownproperty Rideau’s tranformation. B.I.A.Rideau isbenefittingfrom associated withnumerous emerging opportunities implement ourplansandobjectives. Through thesecollaborations, theDowntown Welcome. collaborationto 2015wasayear ofmunicipal,andcommunity stakeholder 2016 inorder to include theexpansion inour2016budget is toobjective have theprocess completed by firstquarter towill bemailedby allaffected the city Our properties. it, at whichtimeofficialnotificationwhether to support whowill decide ofOttawa application iswith theCity expansion planscollectively.discuss ourboundary Our and metwiththemagainexisting membersto joining theDRBIA. We were encouraged by theirsupport area membersto present ourbudgetandthebenefitsof funding models. We metwithproposed newboundary study concluded andourcommittee explored additional Expansionprocess resumed theCity’s after Boundary Our FXpoles project. from the International Downtowns Association for the opportunities. We were honoured to receive Award aMerit for specialeventmedia support andcultural programming cost effective ambiance on the street and provide multi- The FXpolesenabletheDRBIAto create convenient and and managed network remotely from the DRBIA office. and multi-faceted infrastructure by connected computer at our2012annualgeneral meeting. They are multi-purpose theDRBIA’sFXpoles support Illumination Vision, presented StreetSquare andBesserer onNicholas atstreets. Rideau The on William Street at Rideau Mall and bothentrances to Ogilvy the FXpoleisindiscussionfor installation in footprints”“tight thePublicduring Amodifiedversion construction. of Realm Streetinstalled onRideau between Dalhousie and Sussex DRBIA’s FXpolesprogram. SixadditionalFXpoleswillbe Discussion continues onexpansion of the withtheCity Light Rail Station construction. Rideau Transit (OLRT) campaign to from mitigateadvertising Ottawa impacts B.I.A. resulting intheDowntown Never Slows Down B.I.A.Rideau Centre (DRBIA), CFRideau andByWard Market Downtown ofOttawa, between theCity partnership andBesserer streets;between Rideau anda4-party Square, StreetOgilvy mallonNicholas apedestrian Street andtheCultural Court; Precinct surrounding Arts onthePublic ofOttawa City Plans Realm for Rideau and goals. This includedcloseconsultation withthe ourvision tous to support leverage theseopportunities solidplanningoverOur thepastseveral years allowed

, C Fashion & Theatre District. ourvisionfor Ottawa’s to support participation Arts, committees usyour andbring ideas, suggestions, and members to consider volunteering for oneofourmany Station in2018.Iinvite Rideau opening oftheOLRT our Canada’s celebrations in2017andthe 150thbirthday Downtown iswell Rideau positionedto beready for forthe appropriate action. stakeholderservice district “greeters” cleanandsafe issuesto andreport to implement aStreet Ambassador program to be tocommittee introduce isseeking operations resources with theDRBIA’s expansion in2016,the boundary address maintenance andsafety issues. Coinciding police andstakeholdergroups departments, City to The Clean&Safe Committee continues to meetwith Take 5Before Jazzare allexamples ofthisapproach. is removed ordissolved. ChillFactor, Lunar Cycles and opportunity our brand canstandaloneifthepartnership within abrand protects theDRBIA’s investment by ensuring accolade. The committee’s approach to develop abrand other B.I.A.s, whichasyouisthehighestform of know activities. modelhasbeencopied byTheir partnership brand andincreased awareness ofDowntown Rideau’s number ofinitiatives our that successfully supported festival andmembersresulted andevent ina partners & The Marketing Tourism Committee’s work withour location oftransit shelter onthesidewalk. structures lighting levels, andaffectingthedesign, size and for on-street addressingcreating parking, opportunity especially protecting businessloading, location oftaxis, business needsinthenewPublic Streetscape, Rideau Realm We workedto closelywiththeCity achieve abalance of and begin representing theexpanded area thisyear. DONN hair A D owntown HOLTOM

R ideau B oard of M anagemen t

5 M g essa e from the Chair 4 Goals & Achievements l a

Go Achievements & s 2016 GOALS

• Advertisement in Ottawa Airport • Redesign roadway banner program to • Develop a Street Ambassador program coincide with boundary expansion • Pursue creation of bylaws specific to • Refresh website and app to reflect new DRBIA as a tourism district corporate brand & improve back-end • Advocate for removal of empty parked • Create new district maps to coincide with buses throughout the DRBIA boundary expansion • Implement new “assets” app to manage • Update member & parking database to and report street fixtures/activity coincide with boundary expansion CF Rideau Centre expansion and redevelopment opening August 11, 2016 opening August and redevelopment expansion CF Rideau Centre • Refresh corporate identity to coincide • Develop DRBIA 2016-2018 -construction with boundary expansion communications campaign • 2017 legacy project

2015 ACHIEVEMENTS

• Sponsored or in-kind to 13 festivals & • Received city support for construction events in DRBIA communications campaign • Supported or in-kind to 26 member • Re-engaged boundary expansion project events in Downtown Rideau • Participated in an audit of homeless • Produced 3 signature events: Chill Factor, persons in Downtown Rideau Living Flag, Lunar Cycles 6 • Held a board strategic planning session • Co-produced 3 member partnership events • Advertised in Shaw Centre kiosk directing (Take 5 Before Jazz, Downtown Rideau visitors and locals to app Night at Jazz Festival and Canada Day) • Achieved inclusion of on-street parking in • Completed installation of 6 FXpoles new Rideau Streetscape • Raised $6600 in sponsorship from FXpoles

5 Mandate & Vision

A strong Mandate, Mission and Vision guides the B.I.A.’s activities and planning exercises. They ensure a strong and future- oriented organization.

MANDATE For the B.I.A. to promote Downtown Rideau as a shopping, dining, cultural and tourism destination and advocate for its economic viability within the City of Ottawa.

MISSION For the B.I.A. to be the leading voice guiding the transformation of Downtown Rideau into a world-class shopping and cultural destination.

VISION To create an inviting, world-class, quality shopping ‘Main Street’ and ‘Cultural Hub’ destination, bustling with a variety of activity and offerings. 6 B.I.A. Strategies B.I.A. • • • ofOttawa: into planningdiscussionswiththeCity woven into strategicandintegrated thesethree priorities key (2014-2018). The willbeaddressed otherobjectives and thisstrategic during planningtermtop priorities three key for itiscritical theB.I.A. ofOttawa, tothe City focus onthe considered infuture planningexercises anddiscusionswith andneedto be areAlthough alloftheobjectives important StrategicKey Directions 2014-2018 7. 6. 5. 4. 3. 2. 1. The Strategic Plan focuses onthefirstthree objectives. theB.I.A.’sduring 2014-2018Strategic Planning process. identified priority andtheirranked objectives Below are thekey Objectives Plan Strategic 2014-2018 engagement andcommitment from members. To enhance theB.I.A.’s imageandreputation withthepublicandgenerate greater a welcoming atmosphere. andcomfortable To provide andmaintain acleanandsafe environment for visitors andresidents that creates entertainment. To enhance andanimate Pedestrian and Malls The through Underpass programming and Downtown B.I.A. Rideau Resources Trucks Parking Transit Traffic Communications andBranding Safe andClean Public andRenewal Spaces, Art 7 B. I.A. Strategies ES I G TE A DOWNTOWN RIDEAU B.I.A.’S STRATEGIC PRIORITIES STR . I • To encourage and install public art in support B. A. of the area’s cultural designation.

• To encourage creation of a public square to provide on Multimedia FXPoles an entertainment venue/gathering space for public celebrations supporting the city’s cultural designation.

• To encourage members and the city to enhance street and building lighting to add sparkle and drama to Rideau Street in support of the district’s Illumination Vision.

• To seek improvement of the pedestrian experience along Rideau Street with ambiance elements.

• To encourage retail along Rideau Street to open outward to animate streetscape.

• To initiate a vigorous maintenance program with 8 the city that includes landscaping and lighting to improve property standards and public safety.

• To seek reduction of traffic congestion, noise and noxious fumes to improve pedestrian environment.

• To seek the removal of interprovincial traffic (trucks, buses, commuters) from Rideau Street.

• To seek re-routing of STO transit (Quebec buses) and OC Transpo bus routes not servicing Rideau Street during introduction of OLRT.

• To seek creation of on-street parking on Rideau Street evenings and weekends to support the district’s nighttime cultural and entertainment economy.

• To seek removal of restricted traffic turning movements to improve accessibility and circulation in the district. 7 External Strategies External Supporting Vision Supporting • • • • • • Directions Strategic City of Ottawa’s Key • • Stakeholder Strategies • • • • Plans: and Policies itsdistrict: of otherstrategicimpacting planningpoliciesandpriorities The B.I.A.’s Downtown Rideau Strategic Plan hasbeendeveloped inconsideration Promote residential intensification Street onRideau above retail/commercial. Plan to abetter theUniversity connection ofOttawa. pedestrian thedisjointedReturn road to network atraditional grid network. Plan for theremoval ofthetruckroute Street alongRideau and inDowntown Rideau. resourcesUnlock theheritage Street ofRideau andelsewhere inthedistrict. Promote Downtown asalocation for Rideau innovative andculture entrepreneurs. arts for andcultural spaceentertainment opportunities toof Ottawa provide additionalmeeting, reception, Link theShaw andUniversity Centre Court to Arts of Ottawa. andUniversity Court Centre, Gallery, Arts Art Ottawa withtheexpansion oftheCFRideauin conjunction boulevarda distinctive (withmixed usesat street level) Turn Streetinto andLaurier Nicholas between Rideau City’s Plan; &Heritage Arts City’s Cultural Plan; Street;Rideau City’s Plan for Plan andSecondary Official Downtown Design Strategy; Urban Ottawa

• • • • • • •

and other property development. and otherproperty University’s department’s arts expansion requirements facilitiesthrough theCreate arts additionalperforming use for centre. it, i.e. avisitor/e-ticketing focal andcreate location withinthedistrict apublic Buildingto amoreRelocate LandRegistry theheritage for theuniversity andthearts. opportunities convention andvisitor andnewbusiness markets StationSquare Plan. Plans Rideau andOgilvy OLRT Plans; Courts andArts Gallery Art Ottawa RenewalPlan;Rideau StreetRideau Public Plan; Realm Design Strategy;University ofOttawa

9 E xternal Strategies Supporting Vision es g len l a h C 8 Opportunities & Challenges

DEVELOPMENT ISSUES & ACTIVITY p

O & portunities There continues to be significant property development activity occurring in Downtown Rideau over the next 3 years.

• The Downtown Rideau B.I.A. (DRBIA) will continue may be a future development site (if DND chooses to to advocate for a city coordinated approach to relocate off the site and out of the district). development activity to minimize impact on • The DRBIA will continue to encourage building a community and maximize construction efficiencies. “traditional” transit terminal outside Downtown Rideau • The DRBIA will continue to advocate for the removal of to provide “lay-up” space for OC Transpo bus parking. the interprovincial truck route on Rideau Street and for Such a terminal could also accommodate tour bus short-term measures to minimize impact from trucks. parking requirements east of the canal. • The DRBIA will continue to advocate for analysis of • The DRBIA will continue to advocate to add on- decisions affecting transportation uses including street parking on Rideau Street during evenings business loading, interprovincial traffic, transit, taxis, and weekend hours and inclusion of public off- bicycles, road closures and pedestrians, especially street public parking facilities in new property where high-volumes conflict at several intersections developments. such as Rideau/King Edward and Rideau/Dalhousie. • The DRBIA will continue to encourage the creation • The DRBIA will continue to encourage arts-related uses of a special tourism designation and bylaws specific and performance/exhibit space in new development to Downtown Rideau in providing clean, safe and projects, as well as public art to support Downtown welcoming services to visitors and address increased 10 Rideau’s Vision and the City’s Official Plan and Cultural pedestrian volumes resulting from the OLRT Rideau Plan. Station. • The Ottawa Light Rail Transit (OLRT) tunnel under • The DRBIA will continue to request OC Transpo Special Rideau Street is required to significantly reduce bus Constables law enforcement jurisdiction at the surface volumes on Rideau Street from route-driven service to of the OLRT Rideau Station on Rideau Street between spine-fed service. Concern remains over Rideau Street’s Sussex and Dalhousie as an additional security ability to serve two transit lines’ growth projections resource in this high-call police service location. (OC Transpo and STO). • The DRBIA will continue to request to add OC Transpo • The DRBIA will continue to recommend that the CCTV camera network to the Rideau Street surface of reconstruction of the Alexandria Bridge includes OLRT Rideau Station to assist Ottawa Police Service transit options (light rail or bus weight and OC Transpo Special Constables with monitoring load requirements). transit services and public space at this high-call police • The Department of National Defense (DND) complex service location.

Future Rideau Station Opening 2018 9 Catchment Area Statistics Area Catchment $275,000 161,601 WEBSITE (2015) WEBSITE 32,800 16,850 40,550 25,000 Freiman Street onRideau Mall daily transit at ridership SOCIAL MEDIA SOCIAL AVERAGES) DAILY (2009 SUMMER COUNTS VEHICLE COUNTS (2013PEDESTRIAN SUMMER DAILY AVERAGE) AVERAGE) DAILY (2013 WINTER COUNTS PEDESTRIAN TRANSIT 1,124 likes visits Rideau at King Edward at King Rideau at Dalhousie Rideau Rideau at FreimanRideau Mall Rideau at FreimanRideau Mall 3,359,295 ,811 3, followers hits followers 411 943,272 pages viewed 3,640 views 20,552 19,980 Million 3.3 57.5% 57.5% VISITORS LANGUAGE RESIDENTS WEBSITE: HIGHEST TRAFFIC (2015) TRAFFIC HIGHEST WEBSITE: (3km radius) (3km Downtown Attractions annual visitors to RESIDENTS visits June English male unique appusers 1,253 42.5% 19.3% 48.9% INCOME ($) French female $50,000 visits January 18,782 + 20.1% 51.9% age 20-39 23.0% other $100,000 + 11 Ca tchment Area Statistics ements t a t S 10 2014 Audited Statements

STATEMENT OF OPERATIONS: PREPARED BY ERNST & YOUNG LLP 2014 Audited Audited 2014 STATEMENTYEAR END DECEMBER OF OPERATIONS 31, 2014 -- prepared by Ernst & Young LLP year end December 31 2014 Actuals 2013 Actuals REVENUES tax levy (2012 levy collected was $705,660 less remissions for actual) 714,117 666,001 other revenue 156,607 21,247 payments in lieu of taxation 8,875 10,208 interest earned on reserves 1,200 1,200 880,799 698,656 EXPENDITURES advertising & promotion 214,564 168,324 salaries, medical benefits, professional development & consultants 179,682 158,174 ground services 47,647 80,604 office 191,926 226,890 security services 20,898 35,413 printing & reproduction - 2,827 rent 32,130 38,650 furniture & equipment 5,399 12,246 insurance 5,057 3,626 audit fees 1,021 1,115 12 depreciation 5,148 2,578 703,472 730,447 Excess of revenues over expenditures (expenditures over revenues) 177,327 -31,791

increase (decrease) in fund balances for the year 177,327 -31,791 fund position, beginning years 112,673 144,464 fund position, end of year 290,000 112,673

NOTES TO FINANCIAL STATEMENTS

1. Basis of Presentation—The financial statements of the Rideau Business noted, it is management’s opinion that the B.I.A. is not exposed to Improvement Area (B.I.A.) are the representation of management significant interest rate, currency or credit risks arising from these prepared in accordance with accounting principles generally accepted financial instruments. for the public sector as prescribed by the Public Sector Accounting Board of the Canadian Institute of Chartered Accountants. Since a precise 5. Tax Revenue—Annually, the City of Ottawa bills and collects tax levies as determination of many assets and liabilities is dependent upon future well as payment in lieu of taxes on behalf of the B.I.A. Taxation revenue events, the preparation of periodic financial statements necessarily consists of non-exchange transactions. It is recognized in the period involves the use of estimates and approximations. These estimates and to which the assessment relates and reasonable estimates of amounts approximations have been made using careful judgement. can be made. Annual revenue also includes adjustments related to reassessments or appeals related to prior years. 2. Accrual Accounting— Revenues and expenditures are reported on the accrual basis of accounting. The accrual basis of accounting recognizes 6. Related Party Transactions—The B.I.A. purchases certain services from revenues as they become available and measurable; expenditures are companies controlled by the Board of Directors’ members and company recognized as they are incurred and measurable as a result of receipt of executives in the normal course of business at commercial rates. At goods or services. the end of the year, the amounts due to related parties are included in accounts payable and accrued liabilities. 3. Capital Assets—Capital assets are initially recorded at cost and amortized over their estimated useful lives using the straight-line method. Capital expenditures that do not generate future economic benefit to the B.I.A. 7. Capital Assets 2013 2012 are charged to operations in the year of acquisition. Equipment 18,596 11,682 Accumulated Amortization -6,125 -3,547

4. Financial Instruments—The financial instruments of the B.I.A. consist of cash and accounts payable and accrued liabilities. Unless otherwise Net Book Value $12,471 $8,135 11 Budget & Budget Membership Statistics Membership $812,723 (BUDGET) 2016 REVENUE $806,497 2015 (ACTUAL REVENUE - UNAUDITED) Other (3%) Other Grants (3%) Levy (93%) Grants (2%) Supplemental (3%) Levy (92%) Supplementary (0%) Supplementary Payment inLieu(1%) Payment inlieu(1%) (2%) Other

$796,473 2015 (ACTUAL EXPENSES - UNAUDITED) $812,723 (BUDGET) 2016 EXPENSES Operations (39%) Administration (38%) Operations (36%) Administration (37%) Special Projects (3%) (20%) Marketing Special Projects (4%) (23%) Marketing 13 Bud get & Membership Statistics ISTICS T A ST

ERSHIP B MEM & &

E G U B D T

Downtown Rideau Certificate of Recognition Award

MEMBERSHIP BY CATEGORY (EXCLUDING EXPANSION AREA)

14 Retail (35%) Dining (14%) (14%) Culture/Entertainment Services (9%) Professional (8%) Professional Health & Beauty (8%) Associations (7%) Associations Government (3%) Government Accommodation (1%) Accommodation (1%) Conference/Banquet 12 Recognition Program of Certificate on Waller Mall on Waller ProgrammingCommunity Art Culture Department ofOttawa, City &CommunicationsMarketing Station, City Rideau OLRT office Councillor Fleury ofOttawa,City New Store Reno WLKN New Store Reno Tiffany &Co. Relocation Reno Shoppers DrugMart Sign Exterior Shaw Centre Relocation Reno Relocation Reno LCBO Store Reno, Sign Exterior Hudson’s Bay Relocation Reno Femme deCarriere Relocation Reno Club Monaco WiFi CentreCF Rideau Shop Refreshments &Gift IMPROVEMENTS PROPERTY COMMUNITY PARTNERS COMMUNITY Fashion & Theatre District. vision ofashopping, dining, destinationfor culturalandtourism Ottawa’s Arts, theB.I.A.’s whosupport frompartners contributions itsmembershipandcommunity The B.I.A. Downtown Rideau annuallyhostsaRecognition Program acknowledging

Kate Spade New SpadeNew Kate York Guess Hudson’s Bay Rosen Harry Fancy Sox Cantas festival at ChillFactor undercurrents theatre FringeOttawa Festival Lunar Cycles DanceDirective Ottawa Lunar Cycles at Night JazzFestival,TD Ottawa Chill Factor, Downtown Rideau Gallery Art Ottawa Lunar Cycles Animation Festival International Ottawa Canada Day Temporary Patios Milestones Chill Factor, Dogme, Lunar Cycles IFCO Chill Factor Holtz Spa Lunar Cycles Court Arts ofOttawa, City Chill Factor, Colonel Day By Bytown Museum MEMBER PROMOTIONAL MEMBER WINDOW DISPLAYS WINDOW

Temporary Patios Chill Factor, Canada Day Ottawa Sports Real Take 5Before Jazz,Canada Day Métropolitain Brasserie Take 5Before Jazz Westin Hotel Canada Street Day onRideau Top ofthe World Take 5Before Jazz The Shore Club Chill Factor, Lunar Cycles SAW Centre Video Art Media Lunar Cycles SAW Gallery Canada Day Temporary Patios Chill Factor, Take 5Before Jazz, Santé Restaurant Trivium Shoppers DrugMart Nordstrom Marry Merry LCBO

15 C ertificate of Recognition Program s m a r g o

r THE NATIONAL P 13 ARTS CENTRE

or Core Programs C e HAS BEEN APPROVED FOR A REFACING,

ADVOCACY Rideau in Downtown Living Flag AN INITIATIVE The Downtown Rideau B.I.A. represents Downtown HELPED BY DOWNTOWN Rideau businesses and organizations providing an RIDEAU. opportunity for members to speak with a united voice on issues of common concern and a variety of interests. Thereby increasing their influence on municipal policies and decisions that affect them:

• Business recruitment/retention, revitalization and redevelopment • Promoting the area’s vision of a shopping and cultural destination • Government, membership, community and media relations • Parking, transportation and transit issues • Public consultation, public policy development and review, bylaw enforcement and social issues

MAINTENANCE 16 The Downtown Rideau B.I.A. strives to create a welcoming experience in Downtown Rideau through clean and safe programs that offer a competitive edge and quality place in which to live, work, shop and visit. To ensure it maintains an impeccable appearance, the DRBIA pursues an acceptable level of standard ‘basic’ municipal services and implements maintenance programs to supplement basic services:

• Spring cleaning: pressure washing, painting B.I.A. furnishings, removal of winter debris and graffiti • Downtown Rideau Street Detail program: collecting litter and cigarette butts, removing posters and weeds, and foliage maintenance • Weekly graffiti removal and daily poster/flyer removal • Monitors maintenance of city service providers: transit shelters, vending boxes, bicycle racks, waste receptacles, etc. • Encouraging B.I.A. members to maintain stellar property standards and report any concerning property standards 14 Affiliations • • • advocating for an economically viable district and building support for itsvision. advocating and buildingsupport for aneconomicallyviabledistrict andrepresenting itsknowledge government itsmembers’ sharing interests while The B.I.A. Downtown withotherorganizations Rideau works andlevels of • • • • • ofsafety a programsmanagement ofavariety to support “welcoming” experience. consultation withpoliceandarea stakeholders,thecreation, development and a superior ‘quality oflife’ inDowntown experience Rideau. The B.I.A. pursues, in Safety programs are Both essentialto complimentmaintenance providing services. • • • • • and promotional initiatives: ofprogramming achieves thisthroughthe B.I.A. anumberandvariety It a shopping, dining, destination—isthemandate culturalandtourism of asOttawa’s Downtown Rideau Marketing Fashion Art, & — Theatre District INTERNATIONAL NATIONAL PROVINCIAL SAFETY MARKETING of IDA’s Annual Conference Committee) a board member, theCanadian Committee, co-chairs andisamember International Downtowns Association (IDA) (Executive Director sitsas Downtowns Canada B.I.A.s Association (Executive Director, Past-President) Kindness Metersdonation boxesKindness to helpthehomeless panhandlingawareness Ottawa GiveHave program Smart aHeart, outreach, safety seminars, service Social lighting auditsandsocialenterprise services Ambiance to discourage chronic loitering (music&lighting) Downtown Street Rideau appearance Ambassadors, audits, district lighting inspections Facilitating communications between membersandmember-to-member cross-promotion partnerships Promotion andsponsorshipdevelopment murals, decor,Pageantry: banners, publicart Special events, mediarelations, activities, consumer data Promotional brochures, postcards, posters, A-frames, FXpoles, website, app, socialmediaandadvertising (Executive Director isacommittee member) • • • • COMMUNITY Rideau PublicRideau Project Realm (stakeholder) CouncilOttawa ofB.I.A.s (member) Ottawa TourismOttawa FestivalsOttawa (member)

(member)

17 Affiliations A. . I

15 o

b About the B.I.A. A ut the B.

WHO Ottawa ArtOttawa Gallery Opening 2017 Downtown Rideau is the trade name of the Downtown Rideau Business Improvement Area (DRBIA)—a 23-block area representing 425+ businesses and organizations surrounding Rideau Street east of Parliament Hill. All commercial properties within the DRBIA boundary are automatically members of the B.I.A.

WHAT The DRBIA is permitted under Section 204 to 215 of the Ontario Municipal Act and municipal bylaw, which allows the city to designate an area as a B.I.A. and create a Board of Management. The B.I.A. has the authority to undertake initiatives on municipal land within the B.I.A. beyond those provided by the city. Its mandate is to promote a defined boundary as a distinct district.

18 WHY The DRBIA spearheads a number of initiatives that promote Downtown Rideau to the advantage of all properties within its boundary. Through the DRBIA members become more involved and informed about plans and developments that affect them. These include issues such as property development, city policies, policing, parking, by-laws, traffic and street maintenance. The B.I.A. provides an advocacy role for its members allowing the area to speak with a united voice, thereby increasing their influence at City Hall on policies and decisions that affect them.

HOW The DRBIA offers its members assistance through information and support by keeping its members informed of events and issues of interest or concern through newsletters, e-bulletins, website and social media, and offering cooperation on marketing, research and promotional partnerships. A. . I

Downtown Rideau Facts o b A ut the B.

Created in 1981 425+ Businesses & (over 34 years) organizations (tenants)

Retail, Arts and Theatre District $10 million in City contribution in Designation in City’s Official Plan public capital improvement projects

Tourism Designation (retail open Highest B.I.A. property tax base in on most statutory holidays) Ottawa ($26+ million annually)

Location of the Rideau Canal 308 properties in the dirstrict 19 (UNESCO World Heritage Status) (existing boundary)

Location of CF Rideau Centre $809.5 million property and Shaw Centre assessment base

Location of Ottawa Art 2nd largest B.I.A. Gallery and Arts Court membership in Ottawa

Location of Westin, Château Laurier, $5.25 million B.I.A. contribution in Novotel and Les Suites Hotels public capital improvement projects

Property investment 2014-2018 = $1.1 billion