DVD MAGAZINE Outstanding Animation, VFX and Motion

DVD MAGAZINE Outstanding animation, VFX and motion graphics for design and advertising 11 ��

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SFX_FullPage_STASH.indd 1 3/2/05 2:47:51 PM So real it renders fear.

Idea: Create the most gripping and realistic stealth action game on the market. Realized: Ubisoft™ modeled and animated the amazingly realistic characters and backgrounds of Tom Clancy’s Splinter Cell® Chaos Theory™ with Autodesk’s 3ds Max. To learn how Autodesk software can help you realize your ideas, visit autodesk.com/3dsmax. Toolkit: Autodesk® 3ds Max

Autodesk and 3ds Max are registered trademarks of Autodesk, Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. © 2005 Autodesk, Inc. All rights reserved. Tom Clancy’s Splinter Cell® Chaos Theory™ image courtesy of Ubisoft™

WONGDOODY Date: 07.01.05 Job No: 05.AUT.189 Mech A Client: Autodesk Description: 2005 Autodesk M & E Splinter Cell Live: 6.75" x 4.375" Trim: 7.094" x 4.719" Bleed: 7.594" x 5.219" Color: 4/C Linescreen: 133 Pub: Stash DVD Magazine Fonts: Helvetica Medium, Kievit Light, Kievit Regular Printout %: 100

[] 550 north oak street, inglewood.ca.90302 fax.310.680.2515 tel 310.680.2200 PROOF # JOB # CLIENT DESCRIPTION DEVICE SCREEN DATE TIME OPERATOR

58432 WongDoody Splinter Cell 4/C 1/2 Page Ad Kodak 133 07/01/05 5:00 pm Anthony { FILE NAME: 58432_SplntrCell FILE INFO 1

Ah, the calm after the martinis. The advertising awards season is ﬁnally over and for those subscribers with us since last fall it must have stash all seemed a lot like déjà vu. The season’s most beloved spot, Honda DVD MAGAZINE 11 “Grrr”, from Nexus directing duo Smith & Foulkes for Weiden+Kennedy London, graced the cover of our third issue way back in November STASH MEDIA INC. 2004. In fact the majority of this year’s multiple-honorees can be found Editor: STEPHEN PRICE in back issues of Stash, including (but not limited to): HP “Constant Publisher: GREG ROBINS Change” (Stash 02), Nike “Magnet” (Stash 02), Adidas “Carry” (Stash Associate editor: HEATHER GRIEVE 03), HP “Picture Book” (Stash 03), Adidas “Unstoppable” (Stash 04), Associate publisher: LARA OSLAND Ebay “Toy boat” (Stash 06), Adidas “Made to Perfection” (Stash 07) DVD production: M1 DIGITAL, NY and Adidas “Hello Tomorrow” (Stash 08). Montage editor: STEVE PERRY Animation: KYLE SIM, TOPIX, Toronto The overlap in the content of Stash and the major advertising shows Toolkit: 3DS Max, Inferno seems a fair indication top directors and agencies now view animation Music: TREVOR MORRIS, and visual effects as a trusted storytelling option. The maturity of the Media Ventures, Santa Monica tools and talent on the production side combined with the increasing Web site: ERIC WANG, lorez.net rush for more break-out creative on the agency side has resulted in a Thanks: CHEYENNE, CAROLINE, comfortable and fertile arranged marriage. MAYA, NICOLE, JASON, TYLER Think of this month’s issue as the nursery for all the latest progeny of Cover Image: NEXUS, London that union. Cooing happily in this issue you’ll ﬁnd Pepsi “Sumo” from Remove disk from case before playing. Framestore NY, the Levi’s “World Gone Pretty” viral from Simon Blake ISSN 1712-5928 at Chelsea, “Smart Square” from Aaron Stewart at Hornet and a two- SUBSCRIBE, BUY BACK ISSUES, SUBMIT, ADVERTISE, OR JUST minute cinematic mini-epic for Motorola from none other than Smith FIND OUT MORE ABOUT STASH: & Foulkes. WWW.STASHMEDIA.TV We recommend you keep your Stash collection in a safe place, it Legal things: Stash Magazine and Stash DVD should come in handy as a preview of next year’s award shows. are published 12 times per year by Stash Media Inc. All rights reserved and contents copyright Stash Media Inc. No part of this booklet nor the Stash DVD may be copied without express written permission from Stephen Price the publisher. Stash Media Inc. does not New York promote or endorse products, services or events advertised by third party advertisers July 2005 in this publication. Submissions are welcome. [email protected] Please refer to the Submissions information in this book or online. Subscrptions available from www.stashmedia.tv. Contact us at: Stash Media Inc. 233-1433 Lonsdale Ave, North Vancouver, BC V7M 2H9 Canada stash 11.01

MOTOROLA “GRAND CLASSICS” Cinema event design Agency: THE FISH CAN SING Director: SMITH & FOULKES Animation: NEXUS www.nexuslondon.com Directing duo Smith & Foulkes prove there is life after Honda “Grrr” with this 90-second epic produced for a Motorola sponsored cinema screening series featuring where actors and For Nexus directors present their favorite Producer: Chris O’Reilly ﬁlms. The bunny-based narrative PM: Luke Youngman traces the history of cinema from Compositing: Reece Millidge the 19th century zoetrope to the 3D animators: Darren Price, Reece screen of a mobile phone via Millidge, Stuart Doig, Michael pivotal moments in European and Greenwood, Brad Noble American ﬁlm. 3D: Darren Price, Reece Millidge, Rob Andrews, Michael For The Fish Can Sing Greenwood, Brad Noble, Stuart CD: Andy Whitlock Doig, Mattias Bjurstrom Producers: David Passey, 2D animator: Stuart Doig Amy Hitchenor, Mo Neef Music/sound design: M2C Media Toolkit 3ds Max, After Effects stash 11.02

PEPSI “SUMO” TVC :30

Agency: BBDO Director: PAUL HUNTER Production: HSI VFX: FRAMESTORE NY www.framestore-cfc.com The New York studio of Framestore CFC combined the company’s proprietary skinning and dynamic For Nexus muscle system software tools with Producer: Chris O’Reilly Maya/Mental Ray to create photo- PM: Luke Youngman real wrestling roast chickens, while Compositing: Reece Millidge giving the animators movement 3D animators: Darren Price, Reece For BBDO For Framestore NY options well beyond the ability of Millidge, Stuart Doig, Michael CD: Don Schneider Producer: Jon Collins any deli bird. Fight choreography Greenwood, Brad Noble AD: Peter Smith Lead compositor: Murray Butler was worked out via a live action 3D: Darren Price, Reece Producer: Helen Balzarini Compositor: Maryanne Lauric shoot and edit of actual sumo CG: David Hulin, Andy Walker, Millidge, Rob Andrews, Michael For HSI wrestlers. Kuan Lin, Jenny Bichsel, Don Greenwood, Brad Noble, Stuart Producer: Veronica Zellee Doig, Mattias Bjurstrom Mahmood 2D animator: Stuart Doig For Crewcuts Music/sound design: M2C Media Editor: Clayton Hemmert Toolkit For Nice Shoes 3ds Max, After Effects Colorist: Chris Ryan Toolkit Maya/Mental Ray, proprietary skin and dynamic muscle systems stash 11.03

HUMMER H3 “CHAIRS” TVC :60

Agency: Lance Jenson MODERNISTA! Producer: Charles Wolford Director: For @Radical Media DANIEL ASKILL DP: Toby Irwin Production: Producer: Kathy Rhodes @RADICAL MEDIA EPs: Donna Portaro, Frank Scherma VFX: METHOD For Method www.methodstudios.com Lead 2D FX: Russell Fell 2D: Andrew Eksner Shot over four days in a dry Junior 2D: Kyle Obley lakebed in California, this reverse Lead 3D: Gil Baron, Laurent Ledru explosion was accomplished 3D: James Le Bloch, via real Hummer parts ﬂying on Jeremy Butler an elaborate trussed rig with Producer: Kim Wildenburg extensive Inferno cleanup and EP: Neysa Horsburgh supplemental 3D. Russell Fell, Method’s lead 2D artist on the For Rock Paper Scissors project explains, “The Hummer Editor: Angus Wall parts were shot using high-speed Music: Paul Oakenfold cameras ranging from 150 to 800 frames per second. Doing it all in Toolkit CG might have saved us clean-up Inferno, Maya, Photoshop time, but in the end, [the spot] has that extra realism in its reﬂections and close-ups, plus the motion is real and less predictable.” Watch the Behind the Scenes feature on the DVD. For Modernista! Creatives: Gary Koepke, stash 11.04

O2 “PLANETS” TVC :60

Lance Jenson Agency: Producer: Charles Wolford VCCP For @Radical Media Director: DP: Toby Irwin IVAN BIRD Producer: Kathy Rhodes Production: EPs: Donna Portaro, SERIOUS Frank Scherma VFX/animation/post: For Method THE MILL Lead 2D FX: Russell Fell www.mill.co.uk 2D: Andrew Eksner Junior 2D: Kyle Obley To emphasize how O2 service Lead 3D: Gil Baron, Laurent Ledru revolves around its customers the 3D: James Le Bloch, Mill has gone to galactic lengths Jeremy Butler to make these orbs look as real as Producer: Kim Wildenburg possible. An in-house volumetric EP: Neysa Horsburgh shader was employed to render For The Mill convincing planetary atmosphere. For Rock Paper Scissors Producer: Lee Pavey To lend a touch of drama, a Editor: Angus Wall Lead Flame: Ant Walsham combination of Maya particle Music: Paul Oakenfold Flame: Giles Cheetham, systems, an in-house bubble Gavin Wellsman, Mark Payne shader and geometry deformer Toolkit were used to create volume For Final Cut Inferno, Maya, Photoshop lighting on the eclipse shots. Editor: David Webb For VCCP Toolkit CD: Rooney Curruthers Spirit, Flame, XSI, proprietary Producer: Maggie Campbell software For Serious Producer: Donnie Masters stash 11.05

RANGE ROVER “TIMELESS” TVC :30

Agency: YOUNG & RUBICAM, IRVINE Director: ALAIN GOURRIER Production/VFX: DIGITAL DOMAIN www.d2.com Photo-real CG vehicles, even ones enduring torrential rain, are nothing new for Digital Domain but this virtual time-lapse sequence for Range Rover gets added environmental punch from the company’s proprietary Terra- Generator software developed to create landscapes in this summer’s aviation action pic “Stealth”. The spot was directed by For Young & Rubicam, Irvine For Digital Domain Pre-vis artist/digital artist: Alain Gourrier of Tate USA, Santa ECD: Michael Prieve Director: Alain Gourrier Ken Stranahan Monica. SVP/group CD: John Hage SVP/EP: Ed Ulbrich CG super: Karl Denham ACD/AD: Scott McDonald HOP: Michael Pardee Digital artists: Jeff Dierstein, Sven ACD/copy: Doug Darnell Line producer: Lisa Beroud Dreesbach, Lucio Flores, Jongwoo Sr copy: John Fiebke Project manager: Rebecca Deelo Heo, Kent Lidke, Andrew Lyons, AD: Dennis Lee VFX super: Nikos Kalaitzidis Nikki Makar, Youngsam Suh, VP/ sr producer: Carol Lombard VFX producer: Lisa Beroud Doug Wilkinson VFX coordinator: Susan M. Long Toolkit Flame compositor: Rob Moggach Houdini, LightWave, Maya, Flame, Flame/Nuke compositors: Sean proprietary software Terra- Deveraux, Yann Doray Generator and Nuke Nuke compositor: Krista Benson stash 11.06

MILLER GENUINE DRAFT “LABELS” TVC :30 Agency: THE MARTIN AGENCY Director: BRUNO AVEILLAN Production: BELIEVE MEDIA VFX: FRAMESTORE CFC www.framestore-cfc.com Using a proprietary suite of remote production tools they call front, VFX powerhouse Framestore CFC pulled together a team scattered For The Martin Agency through Los Angeles, New York, CD: Ty Harper London, Paris, Auckland and EP: Brad Powell Richmond, Virginia. The hero Producer: Holly Flaisher shots of the migratory labels For Believe Media were hand animated in Maya with Director: Bruno Aveillan wider flocking shots (up to 15,000 Producer: Marc Benardout labels) handled in Houdini over two weeks at Framestore’s London For Framestore CFC facility. The live action was shot VFX super: Mike McGee in New Zealand with compositing Head of 3D: Andy Boyd completed by Framestore NY who Lead compositor: Murray Butler then relayed the finished shots to Compositor: Maryanne Lauric VFX super Mike McGee back in CG artists: David Hulin, Andy London, to director Aveillan in his Walker, Kuan Lin, Jenny Bichsel, Paris office and to the agency in Don Mahmood Richmond. Toolkit Maya, Houdini stash 11.07

XBOX JADE EMPIRE “WRITING OF THE SCROLL” TVC :30 Agency: MCCANN-ERICKSON Director: SEVRIN HENDERSON Production/animation: DIGITAL KITCHEN www.d-kitchen.com Working directly with the Jade Empire game designers, director Henderson and the DK crew used motion capture sessions to bring these ancient ink-born characters and their battles to life. The live action was shot in a day on a sound stage with the next ﬁve weeks spent on modeling, animation and post. Deliverables For Digital Kitchen also included :15 and :20 second CD: Sevrin Henderson cut downs. Producer: Drew Bourneuf For McCann-Erickson VFX director: Dade Orgeron Associate CD: Eric Goldstein Editor: Josh Bodnar Copy: Ben Butler Designer/animators: Matt Lavoy, AD: Liem Nguyen Ryan Gagnier, Colin Day Producer: Alexis Mead 3D animator: Brian Demong EP: Mark Bashore CCO: Paul Matthaeus Toolkit Avid Adrenalin, After Effects, XSI, Combustion stash 11.08

SONY PLAYSTATION “WAR” TVC :30

Agency: TBWA/HUNT/LASCARIS Director: KEITH ROSE Production: VELOCITY Post/VFX: THE REFINERY www.reﬁnery.co.za Shot on location in Cape Town with a limited budget, this dark and riveting slice of nightmare seeped from the mind of TBWA CD Paul Warner. The transition of the fallen Vietnam soldier into the teen gamer was created with a combination of Side Effects’ Houdini and Flame over a two- week schedule. Since no motion control was used to shoot the before and after plates for this effect they had to be retimed and matched by hand in Flame. For Velocity For City Cuts, Johannesburg Watch the Behind the Scenes Director/DOP: Keith Rose Editor: Willie Saayman feature on the DVD. Producer: Karen Kloppers Music: V/V/M London For TBWA/Hunt/Lascaris For The Reﬁnery CD: Paul Warner Toolkit CG VFX: Brian Goodwin Producer: Chantel Kriel Matchmover Pro 2.5, Houdini, EQ: Charmaine Greyling Flame, Quantel EQ Flame: Christian van der Walt stash 11.09

LEVI’S 501 “A WORLD GONE PRETTY” Viral Agency: MCCANN-ERICKSON Director: SIMON BLAKE Production: CHELSEA PICTURES Animation/VFX: CHELSEA DIGITAL www.chelsea.com The crown jewel in Levi’s “Uncomplicate” interactive campaign, this online short ﬁlm is the reason the 501uncomplicate. com sight has generated up to 7000 hits an hour. Shooting with 24p DVcam and digital stills over twelve 12-hour days, director Blake uses stop motion dolls to take the piss out of striped shirts, body waxes and anything else For Chelsea Pictures associated with the complicated EPs: Steve Wax, Ken Yogoda lives of the pampered and fussy DP: Spence Lasky modern male demographic known Producer: Marcello Bue as metrosexuals. For Chelsea Digital Watch the Behind the Scenes Editorial/VFX: Jeff Um feature on the DVD. Toolkit 24p DVcam, digital still cameras, Final Cut Pro HD, After Effects, iStopMotion. stash 11.10

WENDY’S “FOLLOWERS” Viral :60

Agency: MCCANN-ERICKSON Director: AARON STEWART Animation: HORNET www.hornetinc.com Set to the feel-good 1970 hit “Ooh- oo Child” by the 5 Stairsteps, this unbranded :60 was released as a viral preceding the on-air campaign of two :30 spots, three :15s and a full interactive component including games and bloopers via the goodtobesquare. com site. Working in his signature minimal style, director Stewart says he identiﬁes with the campaign’s Smart Square character, “He is the observer like myself in a way. He’s the outsider.” Watch the Behind the Scenes feature on the DVD.

For McCann Erickson For Hornet For Ohio Edit Producer: Kathy Love Producers: Danielle Amaral, Hana Editor: Peter Fritz Copy: Sharon Ehrlich Shimizu Toolkit AD: Daniel Rodriguez Animators: William Bredbeck, JJ Flash, Illustrator, Photoshop Music producer: Mike Boris Caroll Editor: Anita Chao stash 11.11

MTV2 “GRAFFITI GHOST” ID Broadcast design

Client: MTV NETWORKS Director: SCOTT FREDETTE, CHRIS GLIEBE Production/animation: LIGHTBORNE www.light-borne.com This ID/short ﬁlm created for the relaunch of MTV2 catches Lightborne designer Chris Gliebe, a street artist known for his dimensional style, at play in a For Lightborne time-lapse sequence shot using DPs: Scott Fredette, Gary Bush digital stills and video. Animators EP: Scott Durban Ben Nicholson and Dave Irion Producer: Scott Fredette composited and color-corrected Editor: Jeremiah Shuff the piece in After Effects. The Animation/compositing: original track was scored by LA’s Ben Nicholson, Dave Irion Blazing Lazer. Designers: Ben Nicholson, For MTV Networks Tuesday McGowan, Chris Gliebe EVP MTV Communications: Sound design: Ryan Limke, Tina Exharos Keith Roberts SVP MTV OAP: Kevin Mackall For Continental Film, Miami VP MTV OAP: Amy Campbell Colorist: Ken Mitchell VP MTV2 OAP: Lisa Preston Online Editor: Ben Nicholson Supervising producer MTV2 OAP: Shawn Mattaro Audio post: Blazing Lazer Toolkit After Effects, Avid 9000, Avid Symphony stash 11.12

FRENCH AD CLUB OPEN AND TITLES Event design Agency: FRENCH AD CLUB/BETC EURO RSCG Director: OLIVIER JEANNEL Production/animation: WANDA www.wanda.fr Working with an open brief, French director/animator Olivier Jeannel crunches and blends visual styles to create the opening titles and 18 award intros for the 2005 edition For Lightborne of the French AD Club in Paris. DPs: Scott Fredette, Gary Bush Working alone, Jeannel completed EP: Scott Durban all the clips in 15 days. Producer: Scott Fredette Editor: Jeremiah Shuff For French Ad Club/BETC Animation/compositing: EURO RSCG Ben Nicholson, Dave Irion Producer: Remi Babinet Designers: Ben Nicholson, CD: Remi Tricot Tuesday McGowan, Chris Gliebe For Wanda Sound design: Ryan Limke, Director/animator: Olivier Jeannel Keith Roberts Music: Imagine Studio For Continental Film, Miami Colorist: Ken Mitchell Online Editor: Ben Nicholson Audio post: Blazing Lazer Toolkit After Effects, Avid 9000, Avid Symphony stash 11.13

XYZ STUDIOS Recent work

AGIDEAS 15TH DESIGN CONFERENCE OPEN Event motion design “YOGA AWAY” OPEN Broadcast design Director: TIMO KENTLEY www.xyzstudios.com Part of the current wave of creative culture pouring out of Australia, Melbourne-based design and post boutique XYZ was founded in 2003 by designer/animator Timo Kentley. The studio counts four full-time employees with satellite freelancers as required.

Watch the Behind the Scenes feature on the DVD.

“YOGA AWAY” OPEN AGIDEAS 15 CONFERENCE OPEN For Cato Purnell Partners Client: The Design Foundation CD: Ken Cato For XYZ Studios For XYZ Design director/animator: Design director/animator: Timo Kentley Timo Kentley Maya TD: Carl Knox Music: Vladislav Delay Toolkit Maya, Combustion Toolkit Maya, Combustion, Final Cut Pro stash 11.14

“MIRANDA EMPRESARIAL” TITLES Broadcast design Client: CHANNEL 13 CABLE, NUEVA IMAGEN Director: FELIPE DECARET Design/animation: DAF www.daf.cl As the letters in their name suggests, Santiago-based DAf is a creative team working with design, animation and ﬁlm. They bring a refreshingly clean and almost playful feel to this title sequence for “Mirada Empresarial”, a series running on Chile’s Channel 13 about business and the economy. The narrative follows the development and growth of an abstract idea from its origin as a single block, to its maturity as the wall. For DAf Design/animation: María de los Ángeles Galvez, Sebastián Pagueguy VFX animation: Felipe Dacaret Music: Gonzalo Guerrero Toolkit Maya, After Effects, Final Cut, Flash MX, FL-Studio, Nuendo

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VH1 “KEPT” SHOW OPEN Broadcast design

Client: VH1 NETWORKS Director: JUSTIN HARDER Design/animation: TRANSISTOR STUDIOS www.transistor.com Jerry Hall, ex-supermodel and ex- Mrs. Jagger, chooses twelve men to compete for the opportunity to share her lavish lifestyle as a “Kept” man. Yes, it does sound like The Apprentice for the spoilt and vacuous, but the over-the- top opening, as rendered here by Transistor-based animator/director Justin Harder, is in on the joke. For Transistor Design director: Justin Harder Animators: Justin Harder, Joe Todoran, Chris Hoffman EP: Damon Meena Producer: Erica August Toolkit After Effects, Final Cut Pro, Photoshop, Illustrator stash 11.16

MTV MARATHON PROMO Broadcast design

Client: MTV NETHERLANDS Directors: KASPER VERWEIJ, ROGIER HENDRIKS Design/animation: ONESIZE www.onesize.nl A snappy and instructional promo that outlines the necessities (energy drink, lounge chair, electric slippers) and how to use them when you feel the need to watch six back-to-back episodes of “Pimp my ride” or “Newly Weds” via Dutch MTV.

For MTV Netherlands AD: Valentine Kreykamp For Onesize Animation/3D/design: Kasper Verweij, Rogier Hendriks Sound design: Jean Paul van Druten Toolkit Cinema 4D, After Effects, Photoshop, Illustrator stash 11.17

SYECA STUDIOS Recent work

“TOTAL SHOW” OPEN Broadcast design “YEAR END 2004” OPEN Broadcast design www.syeca.com Originally from Russia, Sergiy Melnyk is a nomadic mograph gun for hire now working out of the emirate of Dubai. These two show opens, one for a live daily program featuring pop stars on MTV Russia and the second for a news wrap up of 2004 for MBC in Dubai, were both completed on two week schedules. “TOTAL SHOW” OPEN Client: MTV Russia Director/design/animation: Sergiy Melnyk “YEAR END 2004” Client: MBC (Dubai, U.A.E.) CD: Vladimer Nachkebia ADs: Vladimer Nachkebia, Sergiy Melnyk Design/animation: Sergiy Melnyk Toolkit 3ds Max, VRay, Illustrator, Photoshop stash 11.18

“THE DESK” SHOW OPEN Broadcast design

Agency: WINKREATIVE Director: KUNTZEL & DEYGAS Animation: NEXUS www.nexuslondon.com “The Desk” is a magazine-style show on the world of media hosted by Taylor Brule (the guy who launched Wallpaper magazine) and therefore pretty much demands a stylish title treatment. Fortunately the French directing duo of Olivier Kuntzel and Florence Deygas reach deep into the ether, For Nexus right past current design trends, Producer: Chris O’Reilly and pull back this non-derivitive Director: Kuntzel & Deygas solution - a 3D totem pole of PM: Luke Youngman symbols and icons reﬂecting the 3D animators: Darren Price, program’s theme. Reece Millidge, Stuart Doig, Michael Greenwood, Brad Noble Toolkit 3ds Max, After Effects stash 11.19

PBS TV “SCIENCE LINE UP” TVC :30

Client: PBS MARKETING GROUP Director: PASCAL CAMPION Design/animation: BENT IMAGE LAB www.bentimagelab.com A Flash and After Effects based promo for PBS TV to showcase their Spring/Summer 2005 programming line up including For PBS Marketing Group Nova, Nature, Scientiﬁc American CD: John Ruppenthal Frontiers and Nova Science Now. Producer: Kevin Lahr The spot, which follows a heroic Writer: Eric Yeater PBS viewer on a fantastic journey AD: Derrick Chamlee through a series of whimsical vignettes, is based on original For Bent Image Lab character designs by director EP: Ray Di Carlo Pascal Campion. Producer: Anthony Greene Project coordinator: Jenny Grayson Animators: Pascal Campion, Chad Essley, Eric Kilkenny, Rob Shaw Ofﬂine/online editor: Steve Miller Compositors: Steve Balzer, Orland Nutt Tech coordinator: Jon Wiegand For Digital One Audio post engineer: Eric Stolberg Toolkit Flash MX, After Effects stash 11.20

MTV2 “BEAUTIFUL UGLY” IDs Broadcast design x 3

Client: MTV NETWORKS Director: SCOTT FREDETTE, BEN For MTV Networks NICHOLSON, CHRIS GLIEBE EVP MTV Communications: Tina Exharos Production/animation: SVP MTV OAP: Kevin Mackall LIGHTBORNE VP MTV OAP: Amy Campbell www.light-borne.com VP MTV2 OAP: Lisa Preston Potty humor never looked so Supervising Producer MTV2 OAP: yummy. Using colors that evoke Shawn Mattaro For PBS Marketing Group memories of Creamsicles and CD: John Ruppenthal For Lightborne candy, these three IDs for the Producer: Kevin Lahr DPs: Gary Bush relaunch of MTV2 seem designed Writer: Eric Yeater EP: Scott Durban to not only appeal to the core AD: Derrick Chamlee Producer: Scott Fredette demographic but also ensure Editors: Keith Roberts that their parents stay away. For Bent Image Lab Animation/compositing: The Beautiful Ugly series was EP: Ray Di Carlo Ben Nicholson, Dave Irion shot in 16mm with VFX and post Producer: Anthony Greene Designers: Ben Nicholson, completed in Maya, Flame and Project coordinator: Tuesday McGowan, Chris Gliebe Combustion. Jenny Grayson Sound design: Ryan Limke, Animators: Pascal Campion, Chad Keith Roberts Essley, Eric Kilkenny, Rob Shaw Ofﬂine/online editor: Steve Miller For Continental Film, Miami Compositors: Steve Balzer, Colorist: Ken Mitchell Orland Nutt Online Editor: Ben Nicholson Tech coordinator: Jon Wiegand Audio post: Blazing Lazer For Digital One Toolkit Audio post engineer: Eric Stolberg Avid 9000, Avid Symphony, Maya, Toolkit Flame, Combustion, After Effects, Flash MX, After Effects Photoshop, Illustrator stash 11.21

“HELLO KITTY: TRANSFORMATHON” Branded content Client: For Subvert SANRIO, KITTY EX Design/animation: Dylan Nathan Director: Modeling: Dylan Nathan, DYLAN NATHAN Eva Flodstrom Editing/2D/sound: Eva Flodstrom Animation: SUBVERT Music: Jega www.subvert-us.com This short ﬁlm was commissioned for the three-year traveling exhibition celebrating Hello Kitty’s 30th Anniversary that opened this year in Tokyo. The two-person Subvert team spent six weeks updating the world’s best known icon of cute. They set out to create retro-appeal for both Japanese and Western audiences by placing Kitty into a 3D world overrun by transformers, break-dancers, ghetto blasters, Choro-Q cars, Chogokin (old school aluminum robots) and Godzilla. stash 11.22

PHEONIX FOUNDATION “HITCHCOCK” Music video For Subvert Record Label: Design/animation: Dylan Nathan FESTIVAL MUSHROOM Modeling: Dylan Nathan, RECORDS Eva Flodstrom Director: Editing/2D/sound: Eva Flodstrom REUBEN SUTHERLAND Music: Jega Production: JOYRIDER FILMS VFX: REUBEN SUTHERLAND www.joyriderﬁlms.co.uk This mesmerizing clip takes on mythic proportions when you learn it was created by one man using only a digital still camera and After Effects. Director Reuben Sutherland (a Kiwi now living in London) shot the cars and the back plates on location in New Zealand. The photo-realistic Ladas were created via multi-layered stills For Festival Mushroom enabling them to appear 3D, then Records animated and composited with the Commissioner: Matt McLeod back plates in just one layer. All For Joyrider Films post was completed by Sutherland EP: Spencer Friend in After Effects. Director/DOP/VFX: Reuben Sutherland Toolkit After Effects

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NIKE MEXICO “PLAY 10” Art installation

Client: NIKE MEXICO Directors: ALEJANDRO SARABIA, LUIS TORRES Design/animation: FLAMA www.laﬂama.com This dark and highly personal work was produced for an exhibition For Nike Mexico of digital art organized by Nike Commissioner: Alberto Aguirre Mexico on what it means to wear For Digital Art Exhibition and become player number 10, Curator: Javier Parra the leader, on a soccer team. For Flama Flama was one of ten artists and Design: Alejandro Sarabia, companies invited to interpret the Luis Torres meaning behind player 10 based Producer: Alejandro Sarabia on one of ten themes. Co-director Music/sound design: Juan Antonio Torres says he consciously avoided Gomez, Rodolfo Romero using actual soccer imagery in the Designer/animator: Luis Torres piece, “It was more about capturing the essence of the game and the Toolkit feeling of confronting yourself, After Effects, Photoshop, Painter taking that inner ride and everything that deals with the reality that you are, or could be, The Chosen One.” stash 11.24

NESTLE SKI YOGURT “VOICE OF REASON” Cinema and TVC :30 Agency: OGILVY Director: SARAH ROPER Animation: SHERBET www.sherbet.co.uk Candy Guard, best known for her adult animation series Pond Life, For Nike Mexico brings her hand drawn charm Commissioner: Alberto Aguirre to both print and television in For Digital Art Exhibition an attempt to revitalize the Ski Curator: Javier Parra Yogurt brand. Established in 1996, London-based animation For Flama production company Sherbet Design: Alejandro Sarabia, houses facilities for editing, Luis Torres comping, 3D, visual effects Producer: Alejandro Sarabia and is also active in TV series Music/sound design: Juan Antonio development and independent ﬁlm Gomez, Rodolfo Romero For Sherbet distribution. Designer/animator: Luis Torres Producer: Rachel Matchett Animators: Robin Shaw, For Ogilvy Toolkit Wes West, Lisa Flather, CD: Bruce Bildsten After Effects, Photoshop, Painter Andrea Friedrich Copy: Kate Ward AD: Andrew Wyton Post: Framestore CFC Producer: Kate Talbot Sound Design: Grand Central Agency producer: Charlotte Lawrence Toolkit Hand drawn paper cels, ﬁlm stash 11.25

ALL “YOGA” TVC :30

Client: UNILEVER Agency: BBH Directors: MARIE HYON, MARCO SPIER Design/animation: For Psyop PSYOP Designers: Marie Hyon, www.psyop.tv Marco Spier Psyop, New York’s masters of Flame: Eben Mears innovative style and storytelling, Producer: Angela Bowen blend a mellow palette, minimalist EP: Justin Booth-Clibborn characters and steel wool gym Associate producer: apparel into a very untraditional Mariya Shikher detergent spot. Director Hyon says TD: Pakorn Bupphavesa the decision to use motion capture 3D: Todd Akita, Alvin Bae, as a basis for the characters Laurent Barthelemy, Kevin Estey, movement came out of the testing Chris Bach, Dave Barosin, Jason and design process, “Initially Goodman, Hae-yeun Lee, we considered creating a more Maurice Caicedo traditionally cartoonish-look, but For BBH Tracking/motion capture: as we designed the characters ECD: Kevin Roddy Joerg Liebold and their environment, we decided CDs: John Hobbs, Peter Rosch Additional designers: Haejin Cho, with the agency that a more Sr creatives: Amee Shah-Art, Daniel Piwowarczyk Matt Ian realistic, adult look would be more Toolkit Copy: Nathan Frank appropriate.” XSI, Illustrator, Photoshop, Flame AD: Andre Massis Producers: Melissa Bemis, Katherine Cheng stash 11.26

NEXUS “A TO Z” TVC :30

For Different Agency: Producer: Nicky Colley DIFFERENT CD: Mark Martin Directors: Creative: Sue Storey DANA DORIAN, For Axis Animation ANDY FIELDING Producer: Laura Seymour Production: Animation director: Dana Dorian NEXUS Design: Andy Fielding www.nexuslondon.com Animation: Cath Brooks, Karin Mattsson, Nuno Conceicao, Ian Design/animation: Brown, Raymond Slattery, AXIS ANIMATION Selina Cobley www.axisanimation.com Music/sound design: Savalas Glasgow-based Axis teamed Toolkit up with animation director Dana Lightwave, Combustion, Flash Dorian and designer Andy Fielding to create this toon-shaded 3D spot evangelizing the virtues of mass transit over cars. Working with a loose brief from the agency, the Axis team settled on a limited hi- con palette to emphasize the good vs evil nature of the narrative and completed the piece in a month and a half with the ﬁrst two weeks spent on concept and design. stash 11.27

GE “ECOMAGINATION” Art installation

Client: GENERAL ELECTRIC Director: TRONIC Production/VFX: TRONIC www.tronicstudio.com To launch GE’s Ecomagination campaign, Manhattan creative collective Tronic created a 30x12x5-foot modular installation combining sculpture, holographic projections and this ambitious animated piece screened on six 50-inch flat-panel LCDs. Created in six intense weeks, the animation and installation premiered in Washington this Spring and will travel to Chicago, Munich and For Tronic Brussels promoting GE’s future- CD: Jesse Seppi friendly technologies like solar EP: Vivian Rosenthal energy, hybrid locomotives, fuel cells, lower-emission aircraft Audio: Q Department engines and water purification Toolkit technologies. 3DS Max, Brazil, RealFlow, Cloth Effects, Hair Effects, After Effects, Photoshop, Final Cut The modular Folding Water installation, seen here at its premier in Washington, fuses sculpture, holographic projections and six 50-inch flat-panel LCDs running the Ecomagination animation. stash 11.28

BASS ALE “REACH FOR GREATNESS” TVC :30 (spec) Agency: MCCANN-ERICKSON/TAG Director: SUSPECT Animation: SUSPECT www.suspect.tv Working from minimal agency boards depicting white sperm on a black background, NY animation studio Suspect push the reproductive race into new graphic territory with this spec spot rendered in the red, cream and black of the Bass brand. “It was a tricky balance of avoiding a distasteful medical look, as well as not being too comical or cartoon- For McCann-Erickson/TAG like,” says Suspect VFX designer ECD: Craig Markus, Tim Crean who worked out the Sr copy: Mark Borcherding little swimmers’ action with a rough Sr AD: Stephen Hawkey cut of stand-in live action ﬁsh and VP producer: Lucia Grillo sperm footage. For Suspect VFX designer: Tim Crean EP: Robert Appelblatt Flame: Susanne Scharping 3D animation: Steve Burger, Floyd Gillis Editorial support: Ana Esterov Toolit Houdini, Flame stash 11.29

“CITY PARADISE” Short ﬁlm

Commissioner: CHANNEL 4 TELEVISION Director: GAELLE DENIS Production/animation/VFX: PASSION PICTURES www.passion-pictures.com For Passion Pictures Producer: Erika Forzy Post: EP: Andrew Ruhemann RUSHES DOP: Sarah Bartles Smith www.rushes.co.uk Art director: Sarah Frere Director Gaelle Denis follows up Lighting/textures: her 2003 BAFTA award-winning Antoine Moulineau Models/animation: ﬁrst ﬁlm Fish Never Sleep with Nicklas Andersson this charming and surreal effort Matte painting: David Lea commissioned by Channel 4 VFX supers: Neil Riley, Chris Knott television as part of the Artist in For McCann-Erickson/TAG Compositing: Niamh Lines, Ian Residence (AIR) scheme. Produced ECD: Craig Markus, Sargent, Johnny Still, Cassiano through London’s Passion Pictures, Sr copy: Mark Borcherding Prado, Ian Murphy, Paul Cheshire the short has been recognized in Sr AD: Stephen Hawkey CG co-ordination: Emma Phillips Cannes, Annecy, Aspen and by VP producer: Lucia Grillo 2D animation: Louis Clichy BAFTA this year. City Paradise has Editor: Tony Fish been on the Stash radar for many For Suspect months but unforgivably never VFX designer: Tim Crean For Rushes made it into the publication. Our EP: Robert Appelblatt Inferno: Duncan Malcolm Flame: Susanne Scharping Mastergrade: Adrian Seery apologies. 3D animation: Steve Burger, Producer: Meg Guidon Floyd Gillis CGI Rain: Andy Hargreaves Editorial support: Ana Esterov Toolkit Toolit Photoshop, AEFX, After Effects, Houdini, Flame LightWave, Inferno stashstashPROFILE 08.29 Life after “Grrr”: Smith & Foulkes hop about for Motorola.

Nexus directing team Smith Did the agency give you a lot Which half of your brain for our rabbit to interact to. This & Foulkes bring a dry witty of creative freedom on “Grand worked hardest on this project: seemed the right route to take charm to their work. It’s an Classics”. the technical or creative? because this is essentially what the inclusive appeal that avoids film is being used for in the Grand The only brief we had was to Finding the right films was actually sentimentality and cliché as it Classics screenings. show an entertaining ride through more of a challenge than you slices through demographic the history of the moving image, might think. Some films worked How has life changed since barriers and defuses cynicism ending on a phone! We just had well following on from each other Honda “Grrr” ate the world? within the ranks of the ad and to decide on which films and how but they were forty years apart, or design business. We’re fairly bamboozled by it all many, and try to and get an even they were too similar to other films really. I think it’s a good ad, but Now the 2005 awards season spread of cult films, blockbusters, already used. Other films we really people seem to be responding to is over we can finally look European art-house, etc, then wanted in but we just couldn’t get it in unfathomably positive ways. beyond the blinding success arrange them chronologically the rabbit to do a funny transition I must admit its nice to walk into of Honda “Grrr” and consider and find a fun route for our main between them. When we had our an agency meeting and receive what’s current for the London- character to take. Even though final list the main challenge was applause rather than the usual, based duo: an epic, time-trip we’ve said we wouldn’t use one how to suggest each film without “And you are?” We are getting through the history of cinema again, I’m afraid the ol’ Smith & having to build a fully realized set some very tasty scripts now as for Motorola. Foulkes rabbit once again seemed for each one. That would have agencies expect us to take a very the best solution. It works well been a bit of a logistical nightmare, creative approach. Luckily at the in the animated parts, and its and probably added a few zeroes moment no one’s asking us to rip got a great silhouette. There’s onto the end of the budget. So we off “Grrr”. something about watching a rabbit tried to give it the sense of a title in Apocalypse Now that makes it sequence, picking out iconic or funnier than if it was a human. humourous bits from those films www.nexuslondon.com

Honda “Grrr” as it appeared on the cover of Stash 03 in November 2004. The spot has since won innumerable ad industry awards and assured Smith & Foulkes a place atop the spot directors’ food chain. ��

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