2014 Proposed Expenditure (10,590) Schedule "B

2014 PROPOSED EXPENDITURE (10,590) SCHEDULE "B" EQUESTED B PRIOR YEARS' ORIGINA ------FY2014 2011 2012 2013 REQSTED BUDGET BUDGET BUDGET ------PROMOTION FUND (399,155) REVENUE OF $970,000 Sertoma Club 40,000 16,000 16,500 16,000 Aberdeen Arts Council 29,000 25,000 25,000 24,000 ACT Theater 47,000 38,000 38,000 33,000 Dacotah Prairie Museum 18,000 12,000 12,000 12,000 Wylie Park Fireworks 7,600 5,100 5,100 5,100 Presentation 12,000 10,000 10,000 9,500 Northern State Foundation 40,000 12,500 15,000 14,000 RSVP 4,000 0 3,000 2,000 Northern Route to Black Hills 13,000 9,000 0 0 Foster Grandparents 3,000 0 0 0 Absolutely! Aberdeen 50,000 48,000 48,000 48,000 Native American Cultural Center 29,900 10,000 10,000 7,000 NEW TEC 0 3,000 3,000 2,000 Volunteers of America 8,000 2,000 2,000 2,000 Brown County Fair 6,000 0 0 0 Aberdeen Community Concert 4,000 2,000 2,000 2,000 Storybook Land Festival 4,000 2,500 2,500 2,500 Habitat For Humanity 25,000 0 5,000 0 Aberdeen Civic Theater Rehab 25,000 0 3,000 0 Elks Club 10,000 0 0 0 Aberdeen Family YMCA 100,000 0 0 0 Snow Queen Festival 20,000 0 0 0 Aberdeen Housing Authority 37,500 0 0 35,000 Boys & Girls Club 25,000 0 0 10,000 NESD Celtic Faire Games 5,000 0 0 0 Aberdeen ABATE 7,500 0 0 0 Aberdeen Air Show 7,500 0 0 0 Chamber of Commerce 15,450 15,000 15,000 15,000 City Marketing' thru Chamber 124,800 95,650 95,650 92,000 Chamber Share the Spirit 10,000 8,500 8,500 0 Convention Visitors Bureau 424,000 411,000 411,000 420,500 Aberdeen Downtown Assoc. 116,905 110,000 110,000 113,500 Aberdeen Development Corp. 100,000 100,000 100,000 100,000 To Unexpended Balance 0 0 0 0 TOTAL PROMOTION FUND 1,369,155 935,250 940,250 965,100 City of Aberdeen Promotion Fund Request Form for year 2014

1. Organization Name: Aberdeen Sertoma Club

2. Executive Director or Administrator: Shaun Falken

a. Mailing Address: PO Box 784 Aberdeen SD 57402-0784

b. Telephone # Fax #

c. Email Address:

3. Date and place of incorporation if applicable: (Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency). February 1, 1958

4. A brief description of the organization.

a. Purpose Sertoma, a curious word until three very important words come together in unison: SERvice TO MANkind. The primary service projects for Sertoma International is assisting the more than 50 million people with speech, hearing and language disorders. Sertoma also sponsors community projects to promote freedom and democracy, to assist youth and to benefit a variety of other local community needs, as identified by the individual clubs. Headquartered in Kansas City, Missouri, Sertoma International is a 501(C) (4) not-for-profit international organization, with members in clubs across Canada, Mexico, Puerto Rico and the United States. Every year Sertoma Clubs raise more than $20 million for local community service projects. Through these projects, as well as grants and scholarships, Sertoma Clubs return those funds to their respective communities, and they have lots of fun doing it while building life-long friendships.

b. Background The Aberdeen Sertoma Club was founded February 1, 1958 to promote service to people with speech and hearing disorders. Over the past 30 years, the Aberdeen Sertoma Club has worked in partnership with the Aberdeen Parks, Recreation and Forestry Department on the development of Storybook Land and the Land of Oz.

An Equal Opportunity Employer

As a result, a recreational attraction has been developed for the citizens of our community and for visitors from far and wide. The Sertoma Club also sponsors and supports a wide variety of community organizations and programs including the Family Y, student scholarships, Salvation Army, Boys and Girls Club, Boy Scouts, Girl Scouts and the NSU Day of Champions.

c. Number of active volunteers 55 and number of Board Members 16 .

5. Total amount of funds expected to be received from the City for 2013: $ 16,000

A. Briefly describe your actual usage or intended usage of these funds for 2012. The funds allocated in 2012 will be used to pay for expenses associated with placing fill material and rip rap around the castle walls to prevent further damage due to frost heave.

6. Total amount of funding being requested for 2014: $ 40,000

The Promotion Funds requested for 2014 will be utilized to assist in funding the on-going infrastructure expenses associated with maintaining Storybook Land and the Land of Oz. Storybook Land is one of Aberdeen’s signature attractions and it is critical that every effort be made to maintain the grounds and exhibits in a very neat, attractive and safe manner. The funds that are requested would be used to replace the original sidewalk that was constructed in the early 1970’s. The 5’ sidewalk will e replaced with a 10’ wide sidewalk to accommodate the large crowds. Storybook Land is over 30 years old and the number of displays and rides have grown over the years and as a result the maintenance costs have increased. The 2013 City Wylie Park budget provides $19,000 in funding to assist in maintaining the area but the funding is not sufficient to keep pace with maintenance costs. In addition to the City funding, the Sertoma Club does budget over $18,000 in funds each year from net revenues from the ride and concession operations, to assist with maintenance expenses but these funds are also limited. Sertoma members have donated many thousands of hours of time over the last 30 years to help make Storybook Land the major attraction it is today. The Sertoma Club works very hard to find sponsors for projects but it is difficult to fund raise for maintenance and infrastructure expenses. Infrastructure and various amenities to be maintained includes 7,920 lineal feet of sidewalk, 128 car parking lot, automatic irrigation system, 86 fiberglass characters, 17 exhibit buildings, concession/restroom building, castle, 4 bridges, 2 petting zoo areas, playground equipment, 150 sitting benches, 34 picnic tables and numerous landscape areas. Attachment A outlines the estimated community investment in the development of Storybook Land.

An Equal Opportunity Employer

Storybook Land attracts visitors from throughout the United States and from many foreign countries. It is estimated that over 250,000 people visit the park from mid April through mid October. The Convention and Visitors Bureau features Storybook Land as one of Aberdeen’s main attractions. Storybook Land is one of the important contributors to the revenue that is collected through the promotion tax and it is important to reinvest some of the revenue in the on-going maintenance and upkeep of the park so that it remains a prominent attraction for our community.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Storybook Land/Land of Oz is a popular family oriented facility which serves not only as a local recreational asset but also serves as Aberdeen’s most prominent tourist attraction and the area is visited by people throughout the United States and many foreign countries. It is estimated that some 250,000 people visited Storybook Land during the 2010 season. With the recent completion of the new Visitor Center, the Aberdeen Convention and Visitor Bureau operates a Visitor Information Center within the new building and distributes visitor information on Aberdeen and northeastern South Dakota. The Visitor Center maintains a guest registry and visitors from many foreign countries and Canadian providences and nearly all 50 states signed the guest registry in 2012. The fact that the Convention and Visitor Bureau features Storybook Land in the majority of Aberdeen’s promotional efforts contributes to attracting the many out of town visitors who are drawn to the park. Storybook Land is free to the public and the Sertoma Club believes it is important that entry to the park remain free due to the fact that the park has been developed primarily through donations as a result of the generosity of the community. The fact that the park is free also allows families in our community to visit the park on a regular basis. The programming offered at Storybook Land throughout the summer’s season contributes greatly to the success of the area and draws visitors from throughout our region. In 2012 there were 48 different activities offered with attendance of 9,857. The Storybook Land Festival is the largest single daily event with over 5,000 attending in 2012. The castle theatre performances had attendance of 3,842 and the Fables and Fairy Tales story telling activity offered in the castle on Friday mornings attracted over 2,100 children and adults. The financial support provided through the Promotion Fund over the years has allowed the Parks, Recreation and Forestry Department and the Sertoma Club to continue to maintain Storybook Land in a safe and attractive manner. Storybook Land has a reputation as a high quality family attraction and draws visitors to our community which has a significant economic impact on the local economy. The Parks, Recreation and Forestry Department has a comprehensive marketing plan which advertises and promotes Wylie Park and Storybook Land. The city marketing efforts are coordinated with the Convention and Visitor Bureau who also does an outstanding job of promoting Storybook Land and Wylie Park to attract visitors to our community.

An Equal Opportunity Employer

10. What are your organization’s current sources of funding? Current funding sources include sale of football books, member dues and rummage sales held in August.

11. Your current funding request equals what percentage portion of your annual operations. The promotion funds requested are not associated with supporting the Sertoma Club operations. Funds requested will be used to support the on-going maintenance of Storybook Land infrastructure.

12. Do you expect your request to be a single incident request or a recurring request? The request for funding will be recurring.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. Those requests at $50,000 or above your organization must provide the most current audited financial statement, in addition any other financial documents which assist in explanation.

b. All organizations requesting promotion funds must provide a current year operating budget.

THE DEADLINE FOR APPLYING IS JUNE 29, 2012. ALL APPLICATIONS ARE TO BE MAILED OR SUBMITTED TO THE FOLLOWING ADDRESS:

CITY OF ABERDEEN KARL ALBERTS, CITY FINANCE OFFICER E-MAIL: [email protected] 123 SOUTH LINCOLN STREET ABERDEEN, SOUTH DAKOTA 57401

An Equal Opportunity Employer

ATTACHMENT A STORYBOOK LAND/LAND OF OZ Community Investment

Storybook Land - 94 Nursery Rhyme Displays $450,000 - Major Projects - Storybook Castle 350,000 - Train 500,000 - Visitor Information Center 1,300,000 - Sponsored Picnic Tables (42), Sitting Benches (98) 150,000 Planters (20) and Landscape Material - 5,029 Brick Sponsors and 140 Square Foot Block Sponsors $179,475 - Park Infrastructure (Fund by City of Aberdeen) $500,000 Sidewalks, Parking Lot, Irrigation

Total Estimated Investment in Storybook Land $3,429,475

Land of Oz - 35 Oz Related Displays $350,000 - Major Projects - Oz Carousel 325,000 - Wizard's Balloon Ride 300,000 - Munchkin Land 200,000 - Dorothy's House 150,000 - Tin Man Slide 80,000 - Sponsored Picnic Tables (10), Sitting Benches (65) 80,000 Planters (20) and Landscape Material - Park Infrastructure (Fund by City of Aberdeen) 200,000 Yellow Brick Road Sidewalk

Total Estimated Investment in the Land of Oz $1,685,000

Total Community Investment - Storybook Land and the Land of Oz $5,114,475

City of Aberdeen Promotion Fund Request Form for Year 2014

1. Organization Name: ACT 2, Inc. dba Aberdeen Community Theatre (ACT), with subsidiaries Young People’s Theatre (YPT) and Capitol Cinema

2. Executive Director or Administrator:

James L. Walker, Artistic/managing director

a. Mailing Address: PO Box 813, Aberdeen SD 57402-0813

b. Telephone # 605-225-2228 Fax # 605-226-5494

c. Email Address: [email protected] or [email protected]

IRS 501(c)(3) 1980 South Dakota 46-0356747

4. A brief description of the organization.

ACT operates in the historic Capitol Theatre on Aberdeen’s Main Street. It produces a minimum of five main stage live theatrical productions, including two musicals, each season. Its YPT programming produces three live theatrical productions by and for youth ages 7 to 17 each season. Its Capitol Cinema programming produces the South Dakota Film Festival and Fischgaard Short Film Project and hosts Global Lens film series each season, as well as showing current films nightly December through March.

Area residents participate as actors, technicians and audience members in live productions and

film events. ACT hires professional directors to pass on their expertise in theater arts.

Workshops covering scene painting, costuming, lighting, auditioning and acting are offered. Film presentation and production is part of Capitol Cinema programming.

a. Purpose ACT provides quality live-theater performances, film experiences and educational opportunities for a region encompassing northeastern South Dakota and bordering North Dakota communities, through participation in onstage and backstage activities during productions and film events, as well as for audience members.

b. Background The Capitol Theatre Improvement Campaign is ACT’s project to transform the Capitol Theatre and the adjoining support space, which was part of the former JC Penney building. Until 1994, ACT was a vagabond organization performing in many venues. After years of planning, ACT acquired the Capitol, a 1926 vaudeville/movie house on Aberdeen's Main Street as its permanent home. Essential adjacent support space was purchased to ensure that a fully-functional theater facility could be developed. Phase I is complete and fully paid for. It transformed the theater auditorium from a movie house to a live theater performance space.

Phase II included a remodeled support space and a major renovation to the theater lobby.

Phase III funding is underway and has been revised to include state-of-the-art digital film presentations in the Capitol’s main theater, as well as constructing a new 90+ seat digital theater in the former JC Penney area of the facility.

Number of active volunteers 300+ annually and number of Board Members 7 . 5. Total amount of funds expected to be received from the City for 2013: $ 38,000 .

A. Briefly describe your actual usage or intended usage of these funds for 2013.

ACT is now moving forward to implement Phase III. ACT, under Capitol Cinema programming, brought 35mm film back to the Capitol in December 2007 and has been showing film when not using the stage for live performances. Returning film to the Capitol Theatre more fully utilizes the facility.

With a large one-time gift from a local family, ACT was able to purchase and install a new digital projector in the main auditorium of the theater in April 2013. Because digital film presentation is the new industry standard, ACT plans to complete renovations of a portion of the remaining support space (the former J.C. Penny building) to include a 90+ seat digital theater. The theater will be suitable for film presentations, as well as small live theater performances.

Capitol Cinema’s South Dakota Film Festival brings renowned film industry leaders to Aberdeen as part of its programming. Fischgaard Short Film Project gives local filmmakers the opportunity to have their films, produced in 48 hours, shown on the big screen and adjudicated. The Global Lens foreign film series gives local audiences the opportunity to see acclaimed films from around the world.

These events would not be possible for the city of Aberdeen without the Capitol Theatre facility. We anticipate involving more film industry leaders bringing recognition to Aberdeen as part of future film programming.

6. Total amount of funding being requested for 2014: $ 47,000 .

SEE ATTACHED

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Each year ACT programming reaches more than 16,000 patrons from Aberdeen and approximately a 90-mile radius around Aberdeen, although we have patrons who are from as far as California to Florida. Historically, 25% of ACT’s annual season members and approximately 35% of individual patrons attending ACT productions live outside Aberdeen.

ACT has put Aberdeen on the theater world’s map by becoming a national award winning and internationally recognized theater. “Honk!” performed at the 2007 national community theater festival, taking third place, and then represented the United States in an international festival in Toyama, Japan in 2008. In 2009, ACT’s production of “How to Talk Minnesotan: The Musical” advanced to the national festival in Tacoma, Washington. “Perfectly Normal and Healthy” was a show written for the 2011 festival cycle and advanced to the regional festival in Salina, KS. ACT again received awards for acting and props. In, 2013, ACT’s production “The Top Job!” again won the state festival and represented Aberdeen and South Dakota in the region festival in Fargo, ND. Having participated in every festival cycle since our inception in 1980, ACT is the most award winning community theatre in SD through the American Association of Community Theatre biennial festivals.

Capitol Cinema programming also has patrons from around the region and state. In its inaugural year, Capitol Cinema’s South Dakota Film Festival brought the film “Into the Wild,” filmed partly in South Dakota, to the Capitol Theatre on the very night it opened in New York and Hollywood.

In 2009, South Dakota Film Festival brought Kevin Costner to Aberdeen for a “Dances With Wolves Retrospective” on the 20th anniversary of the making of the film. Dignitaries including Governor Rounds attended opening night activities. 2010 the festival brought composer and musician Kyle Eastwood, son, music composer and collaborator of Clint Eastwood and his films. The 2011 honored guest, Adam Greenberg, has been cinematographer for more than 50 films and was an Academy Award nominee for “Terminator 2.” In 2012, SDFF brought actor Graham Greene from the movie “Thunderheart,” filmed in South Dakota.

Events like these would not be possible for the City of Aberdeen without the Capitol Theatre. 9. All organizations requesting $30,000 or more to promote or advertise the city must provide a copy of their proposed marketing plan. The marketing plan should give explanation to the primary goal, who is the target audiences, key message to be delivered and a listing of communication vehicles to deliver the message. Please also describe how you intend to provide the city a measureable result with your marketing plan.

SEE ATTACHED

10. What are your organization’s current sources of funding?

The Capitol Theatre Improvement Campaign and ACT annual operating budget are two separate budgets accounted for separately.

CAPITOL THEATRE IMPROVEMENT CAMPAIGN CONTRIBUTIONS From 1994 to 1999, ACT’s Capitol Theatre Improvement Campaign Phase I raised more than $963,000 to begin remodeling and renovating its historic home. Since 2000, Phase II of the campaign has raised more than $811,693. To date, ACT has raised $2,365,000 (including the original appraised donated theater and recently acquired mezzanine support space) from more than 1,400 contributors to transform the historic Capitol Theatre into a live theater performance facility. Phase III has a goal of $398,211 to be used for implementation of digital film presentation and acquisition and remodeling of 11,758 square feet of basement and mezzanine space of the former JC Penney building for essential support space and allowing the construction of the 90+ seat digital theater in a portion of that space. ACT SEASON OPERATIONS FUNDING  Box office receipts account for approximately 34% of ACT's budgeted revenues.  Contributions account for approximately 28.5% of ACT's budgeted revenues. SEE ATTACHED FOR DETAILS.  Season memberships account for approximately 22% of ACT's budgeted revenues.  Concessions, contractual income, facility rentals, grants, costume and prop rentals, interest, dividends, earnings, program advertising, raffle income and registrations account for approximately 15.5% of ACT's revenue.

11. Your current funding request equals what percentage portion of your annual operations.

ACT’s current funding request is less than 12% of the Capitol Theatre Improvement Campaign Phase III budget of $398,211.

ACT operations current funding request equals 11.5% of the ACT season budget of $411,603.

The funding request equals less than 6% of the combined Capitol Theatre Improvement Campaign and ACT’s 2013 season budget of $809,814.

12. Do you expect your request to be a single incident request or a reoccurring request?

ACT plans to continue requesting city of Aberdeen funding to complete the Capitol Theatre Improvement Campaign. When facility renovations are complete, ACT anticipates funding requests to assist with facility maintenance, staffing and operations and to promote and advertise its activities. Funding will continue to assist the city of Aberdeen in promoting the historic Capitol Theatre along with marketing ACT’s programming to the area.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above. b. All organizations requesting promotion funds must provide a current year operating budget. SEE ATTACHED ACT 2, Inc. dba Aberdeen Community Theatre (ACT) Programming With that in mind, we are including the following narrative to address programming enabled by the Capitol Theatre improvements.

*Note: To date, ACT has used City of Aberdeen funds for land acquisition and construction costs to improve the Capitol Theatre complex as a historic landmark for downtown Aberdeen. Through these improvements, ACT is able to enhance programming to market Aberdeen and attract more regional patrons to downtown Aberdeen.

ABERDEEN COMMUNITY THEATRE ACT provides a place for local and regional volunteers (children and adults of all ages) to use and enhance their theatrical talents. ACT strives for expanded community involvement and high production and performance quality through professional, managerial and artistic direction for all its programming.

Each year ACT programming reaches more than 16,000 patrons from Aberdeen and within a 90-mile radius. Historically, 25% of ACT’s season members and approximately 35% of individual patrons live outside Aberdeen. Box office patrons reflect approximately the same percentage.

Annually, ACT uses more than 300 volunteers onstage and behind-the-scenes in all ages and skills to reach these patrons.

Actors, costumers, light and sound technicians and all other backstage and front of house volunteers of all ages are involved in ACT mainstage and YPT productions directed by professionals. These varied talents produce high-quality, live theatrical performances for area audiences.

ACT produces four to five mainstage productions, brings in one touring show and produces three Young People's Theatre shows each year.

ACT regularly hosts at least one professional touring productions to pass on their expertise to local theater enthusiasts annually. These companies are from the South Dakota Arts Council's Touring Artists Roster and other nationally known groups. Past touring groups include: National Players of Washington D.C., Tom Roberts, Graham Thatcher, Jason St. Sauver, Illustrated Theatre, Great American History Theatre and Gordy Pratt. This season ACT will co-sponsor Children's Theatre Company, Guthrie Theatre and Branson's Ozark Jubilee. In the past grant period, ACT also hosted "Girl Singers of the Hit Parade" and "Girl Singers of the Hit Parade: Christmas Show." In September 2008, ACT sponsored Aberdeen performances of "Church Basement Ladies" starring William Christopher with tremendous success.

ACT's Improvisation Class is open to anyone interested at no charge. From that class, the ACT Improv Troupe was born. They have performed for a variety of local business and community events. They recently performed for Aberdeen Shakespeare Club, SD Electrical Convention, SD Retired Teacher Association, 3M Employee Recognition dinner and Avera St. Luke's Hospital event.

ACT's Local Playwrights Readers' Theatre Project produces scripts by local playwrights. Readers' Theatre gives local playwrights the opportunity to hear and in a limited way see their plays performed. The project allows ACT to produce local scripts as a service to playwrights and the community without the expense of mounting a full production, to expose participants and audiences to local playwrights and experience readers' theater. Scripts may not be produced each year, but playwrights are encouraged to submit scripts at any time.

The project's first production was an original children's musical entitled "Gifts From the Attic" by Grant Rhinehart. Aberdeen resident Mike McIntyre's original script and music "Forever Dawning" was produced on ACT's stage. ACT has worked with the neighboring community of Redfield to co-sponsor an original musical production of "Thunder N' Lightenin' " by Rod Evans of Conde, SD. Also, a production of Evans "Prelude to Oz," an original script based on the columns and editorials of former Aberdeen resident, L. Frank Baum, was presented. Evans used the process to develop the production to a full length musical. Evans now resides in Aberdeen.

Artists from a variety of disciplines, actors/musicians/visual artists, have worked with ACT and YPT onstage and backstage. They have painted sets and backdrops, played in the orchestra or acted. Mary Gorder Groth, Judy Westegaard and Ernie Johnson are among the well-known local visual artists contributing their time and talents to ACT and encouraged other budding artists at ACT. Janis Pearson, Mary Marion, Sue McGuire and Marshall Lovrien are a few of the veteran ACT volunteers that have played in ACT's orchestra pit and been vocal and orchestra directors.

In 2008, ACT's production of the musical "Honk!" performed for the World Festival of Children's Performing Arts in Toyama Japan. Twenty-two cast and crewmembers including six school age children traveled to Japan to represent the United States. It was a thrilling, life-changing educational experience for all involved.

In 2011 ACT volunteers wrote the show, “Perfectly Normal and Healthy” for the American Association of Community Theatre festival and advanced from the state to the regional festival. The show received two awards at the regional festival in Salina, KS. In 2013, ACT’s production of “The Top Job!” received first place at the state festival and represented South Dakota and Aberdeen in the regional festival in Fargo, North Dakota. Brian Schultz, ACT’s technical and education director, received Outstanding Direction and Design.

YOUNG PEOPLE’S THEATRE ACT has an established YPT program created in 1991 to give area youth an opportunity to understand and appreciate theater arts. Many schools are no longer able to offer any theater arts programming in this economically disadvantaged region. YPT focuses on self-confidence, responsibility, cooperation, creative thinking, and expression and sense awareness for all interested students regardless of economic circumstances.

YPT provides a positive place for young people to share common interests, learn and enhance skills in a theatrical setting. YPT enrolls children age six through sixteen in creative dramatics activities.

ACT and YPT have a full-time Education Director/Technical Director. His duties are to create and implement a comprehensive theater education program as well as train volunteer teachers/instructors for the program.

In 2009, eight veteran YPT female students tackled "The Secret Life of Girls," which dealt with important teen subject matter such as cutting, cyber-bullying, bulimia and other timely topics. Also in 2009, YPT produced the world-premiere of “The Greatest (Bedtime) Story Ever Told.”

YPT's 2011 “All I Really Need to Know I Learned by Being in a Bad Play” cast 30 young people. YPT will again present “Summer on Stage” for area youth this August, just before school starts. ACT and YPT also conducts classes and workshops for all ages.

In 2012, eighteen young people tackled cuts from five Shakespeare plays, to the delight of audiences and 30 youth performed on ACT’s main stage in “The Pirates of Penzance, Jr.”

Last season, ACT's YPT program provided theater classes and productions for more than 3,889 Aberdeen and area youth. Youth participated in three productions, a variety of classes covering acting and technical theater topics and to enjoy theater as an audience member.

ACT's audition philosophy has led to total community involvement for productions. When shows permit, a philosophy of "anyone who auditions will be cast, providing schedule conflicts allow adequate rehearsal time" has provided the opportunity for all ages to participate in productions.

CAPITOL CINEMA Capitol Cinema provides a place for local and regional volunteers (children and adults of any age) to display and enhance their film talents. ACT strives for expanded community involvement and high production and performance quality through its film experiences.

Capitol Cinema shows films over ACT's winter break, produces the South Dakota Film Festival and Fischgaard Short Film Project - open to filmmakers of all ages - yearly. It also brings in foreign films from around the world in the Global Lens film series and its presentation of Manhattan Short Films.

In its inaugural year, Capitol Cinema’s South Dakota Film Festival brought the film “Into the Wild,” filmed partly in South Dakota, to the Capitol Theatre on the very night it opened in New York and Hollywood. In 2009, South Dakota Film Festival brought Kevin Coster to Aberdeen for a “Dances With Wolves Retrospective” on the 20th anniversary of the making of the film. Dignitaries including Governor Rounds attended opening night activities. In 2011, SDFF brought Adam Greenberg, Academy Award nominated cinematographer to the festival.

The newly revised renovation plan to include state-of-the-art digital projection to the Capitol Theatre as well as a new 90+ seat digital theatre will allow for year-round, not just seasonal film presentations at the Capitol Theatre complex.

ACT and YPT and Capitol Cinema Planned Activities 2013 Season

NOTE: ACT 2, Inc.’s 2013 season runs from Dec. 1, 2012 through Nov. 30, 2013

Capitol Cinema - showing films nightly - Dec. 2012 through March 2013 - Screening as many national award nominated films as possible = COMPLETED

Capitol Cinema - Fischgaard Short Film Project - May 2013 = COMPLETED

ACT’s AACTFest production “The Top Job!” – Local performances before state = March 19 & 20, 2013 = COMPLETED South Dakota Festival – March 22-23, 2013 = COMPLETED Season performances before region – April 17-21, 2013 = COMPLETED Region V Festival – April 25-28, 2013 = COMPLETED

ACT rehearsals and production – “The New Mel Brooks Musical Young Frankenstein” - May/June 2013 = COMPLETED

YPT co-sponsors Storybook Land Theatre's two children's camps and six shows - June/July/Aug. 2013

ACT rehearsals and production - “Becky’s New Car” by Steven Dietz - June/July 2013*

ACT presents touring production - The Girl Singers’ “Broadway's Best” – July/Aug. 2013*

YPT "Summer on Stage" camp - Aug. 2013

YPT "Summer on Stage" rehearsal and production - title to be announced - Aug. 2013

ACT Improv performs at Glacial Lakes Chili Cook-off - Aug. 2013

Capitol Cinema produces 8th Annual SD Film Festival – Sept. 2013

YPT classes - Sept./Oct. 2013 Level II-III (3rd - 8th grade) - Improv!, eight, 2-hour sessions Level I- II (1st - 5th grade) - Acting Buddies, eight, 2-hour sessions Level III-V (6th grade and up) - Technical Certification - Makeup - eight, 2-hour sessions Adult Improv!, eight, 2 - hour sessions

ACT rehearsals and production – “To Kill a Mocking Bird” by Harper Lee – Oct./Nov. 2013*

Capitol Cinema hosts Global Lens Foreign Film Series - Oct./Nov. 2013 - 10 juried foreign films from around the world

YPT rehearsals and production - "The Little Prince" by Book and lyrics by John Scoullar, music by Rick Cummins – Nov./Dec. 2013*

*All shows and production dates are tentative. Due to increased volunteer schedule conflicts, ACT announces productions only when volunteers have been surveyed to ascertain their availability for mounting a production at any given time in the season calendar.

ACT 2, Inc. dba Aberdeen Community Theatre (ACT) Marketing Plan

*Note: Although City of Aberdeen funding has been primarily used for the Capitol Theatre Improvement Campaign to complete theater renovations to implement area programs for the region, the following is a marketing plan for ACT’s season programming for your information.

ACT's promotional target audience of the arts covers an extensive geographical area. ACT serves Brown County that has a population of approximately 35,500 including the city of Aberdeen (population 25,000.) Within the 100-mile radius where the majority of ACT's audience members reside, there is a population of approximately 50,000. ACT is the only one of two theater organizations in South Dakota with a full time, professional paid managerial and artistic staff.

ACT’s marketing goal is to promote its programming and bring Aberdeen and area residents to its activities in Aberdeen’s historic downtown. ACT also strives to promote general arts awareness.

ACT works with the American News to promote each of its productions and film events with both advertising and story submissions. Typically, the American News runs three news features with photos for each production, along with a cover story in its weekly "Out & About" section.

ACT's radio trade advertising program allows $1,900 annually from each of four local stations ($7,600 total) for promotion of arts programming. These are most the primary radio stations for ACT's market area.

ACT promotes Aberdeen as an arts hub showcasing local talent onstage and behind-the-scenes and in film endeavors. ACT also promotes Aberdeen outside city boarders by bringing touring groups and film experiences from around the country and world.

The ACT Marquee newsletter goes to all members and interested area individuals and businesses. It promotes ACT and other area arts events.

ACT submits public service announcement information to Hub City Radio, Dakota Broadcasting, KSJB radio in North Dakota and SD Public Broadcasting. ACT also uses the two public-access TV stations in Aberdeen to promote the arts.

ACT submits event information online to South Dakotans for the Arts Canmail and South Dakota Public Broadcasting.

ACT's Capitol Cinema programming distributes Capitol Cinema Movie-of-the-Week e-mails to patrons, members and interested individuals on the films running each week during the film season December through March.

Full color flyers are mailed to past patrons who are not ACT members. Other arts event flyers and notices are also included in ACT event programs as warranted.

ACT has developed two websites: CapitolCinema.net and AberdeenCommunityTheatre.com to promote its programming. Social media, like Facebook, has recently become a part of ACT’s marketing plan. Through Facebook, people have responded to our events and messages from many areas of the country.

ACT also utilizes allAberdeen.net. Aberdeen Area Chamber of Commerce, Aberdeen Area Arts Council, Aberdeen Convention and Visitor's Bureau and many other area websites now default to allAberdeen.net when their websites are searched.

Most recently, ACT's season program book has been converted into an on screen advertising projection in the theater and lobby. This new forum is used to promote visibility for various professionals and businesses within the Aberdeen area. This change is directly due to the installation of the digital projector in the theater auditorium.

Measurable Results

Memberships have displayed a gradual yet steady increase in the past few years. This season's membership drive, which does not end until November, is well on its way with 1,589 members. As memberships and attendance grow, so does awareness of area arts programming.

Evaluation of advertising in area small town newspapers is underway to better promote ACT's events in the area.

Participation in theater festivals are huge public awareness events for theater arts in South Dakota.

ACT is the most award winning community theatre in the state having participated in every biennial festival of the American Association of Community Theatre since our inception in 1980.

ACT has won more awards through biennial American Association of Community Theatre (AACT) festivals than any other community theater in South Dakota, garnering dozens of awards at the state, regional and national levels. In two of the last three festival cycles, ACT has advanced shows to the national festival.

ACT's production of "Honk!" went through the 2007 American Association of Community Theatre Festival cycle winning the state and regional festivals and placing third at the national festival. ACT's production was then asked to represent the United States at The World Festival of Children's Performing Arts in Toyama, Japan in August 2008.

ACT’s production of “How to Talk Minnesotan: The Musical” went through the 2009 American Association of Community Theatre Festival cycle winning the region festival and representing the region at the national festival. At the regional and national festivals, ACT’s education director, Brian T. Schultz, was awarded Outstanding Performance by a Male in a Supporting Role.

In the 2011 festival cycle, ACT wrote a show, “Perfectly Normal and Healthy” as a part of the American Association of Community Theatre 2011 festival cycle and advanced from the state to the regional festival in Salina, KS. Eliot Lucas received a supporting actor award and Marilyn Burckhard was award outstanding props. The show written by ACT volunteers received high praise from the three adjudicators.

In the last cycle this winter, ACT’s production of “The Top Job!” received first place at the state festival and represented South Dakota and Aberdeen in the regional festival in Fargo, North Dakota. Brian Schultz, ACT’s technical and education director, received Outstanding Direction and Design.

Through the AACT Festivals, ACT and its volunteers have won numerous awards for individual acting, ensemble acting, backstage crew, choreography, costuming, directing, props, scenic design and sound design. These awards are direct results of the quality of ACT and its productions and programs.

ACT was the proud recipient of the Aberdeen Chamber of Commerce 2000 People's Choice Abby Award. ACT annually presents its own "ACTie" awards to area individuals, businesses and organizations to highlight their contributions to ACT's area arts programming.

ACT 2, Inc. dba Aberdeen Community Theatre Season Contributors

ACT 2013 ANNUAL SEASON CONTRIBUTIONS (DEC. 1, 2012 THROUGH JUNE 25, 2013) ACT is soliciting contributions for the 2013 season through November 2013.

CONTRIBUTORS OF $400 OR MORE* Dacotah Bank $ 4,291.00 Michael & Barbara Evans 3,500.00 Michael & Rosemary Duch 2,500.00 3M 2,000.00 Ophtholomology Associates 2,000.00 Sally & Ka P. Squire 2,000.00 Target 2,000.00 Aberdeen Federal Credit Union 1,666.00 American News 1,500.00 American News 1,500.00 Bill & Karen Edwards 1,500.00 Interior Design Concepts 1,500.00 Kathleen's 1,500.00 Quality Quick Print 1,500.00 South Dakota Arts Council 1,500.00 Yellow Book Marketing Relations 1,500.00 Great Western Bank 1,000.00 Harvey & Cynthia Jewett 1,000.00 Bette Sandvig 1,000.00 Reed & Ann Rasmussen 800.00 Lyle Walker 600.00 Horace & Donna Walter 600.00 Donna L. & Dean O. Mehlhaff 550.00 Bob G. Rohl 550.00 Kendall & Linda Peterson 526.00 Dwayn & Sheila Blomster 525.00 Hansen Video Services 525.00 Hub City Radio 525.00 JDH Construction, Inc. 525.00 Charles & Caroline Kornmann 525.00 McQuillen Creative Group, Inc. 525.00 Rees & Bonnie Mielke 525.00 Pantorium Cleaners 525.00 Woodman Refrigeration 525.00 Tom & Linda Bartholomew 500.00 Amy Frink & Tom Black 500.00 Jim & Tracy Thares 500.00 37 contributors $500 and above $44,808.00

136 contributors from $10 to $499 $18,707.00

TOTAL $63,515.00

CAPITOL THEATRE IMPROVEMENT CAMPAIGN CONTRIBUTIONS From 1994 to 1999, ACT’s Capitol Theatre Improvement Campaign Phase I raised more than $963,000 to begin remodeling and renovating its historic home. Since 2000, Phase II of the campaign has raised $811,693 from donor pledges to complete Phase II. Phase III has a goal of $398,211. In total to date, ACT has raised $2,365,000 (including the original appraised donated theater and recently acquired mezzanine support space) from more than 1,400 contributions to transform the historic Capitol Theatre into a live theater performance facility.

ACT 2 Inc, dba Aberdeen Community Theatre / Capitol Cinema Season Programming Budget FY 2013 December 1, 2012 through November 30, 2013 Dec '12 - Nov '13 Income ADVERTISING INC $5,600.00 BOX OFFICE INC $85,708.00 CONCESSIONS INC $3,000.00 CONTRACTUAL INC $9,681.00 CONTRIBUTIONS $139,000.00 DIVIDENDS INCOME $10,500.00 EARNINGS ON INVESTMENTS $35,000.00 GRANT INCOME $26,109.00 INTEREST INCOME $460.00 MEMBERSHIP INC $87,500.00 REFUNDS INCOME $100.00 REGISTRATION IN $4,130.00 RENTAL INCOME $4,750.00 SHIPPING/PROCESSING $65.00

Total Income $411,603.00

Expense ADVERTISING EXP $23,379.00 BANK ACCT / CREDIT CARD FEES $3,250.00 BOX OFFICE EXP $500.00 CAST/CREW COURTESY $2,500.00 CATERING $4,000.00 CONCESSIONS EXP $1,800.00 CONTRACT FEE - ARTISTIC $40,000.00 CONTRACT FEE - CINEMA BOOKING $6,000.00 CONTRACT FEE - OTHER $5,000.00 COSTUMES $1,200.00 ELECTRICITY $16,600.00 EQUIPMENT EXP $1,500.00 GAS $7,500.00 HEALTH INS $8,000.00 INTEREST $100.00 LIGHTS $900.00 MAKEUP/HAIR $250.00 MEDICARE $2,284.00 MEMBERSHIP EXP $700.00 MISC EXP $1,000.00 OFFICE SUPPLIES $3,300.00

Page 1 of 2 Dec '12 - Nov '13

Expense (con't) PAYROLL EXPENSES $22,000.00 POSTAGE / MAIL / FREIGHT $7,054.00 PROPERTY INSURANCE $4,500.00 PRINTING & COPY $26,000.00 PROPS $1,500.00 REAL ESTATE TAXES $5,750.00 REGISTRATION EX $1,500.00 RENTAL EXPENSE $10,000.00 REPAIR & MAINTENANCE $3,000.00 ROYALTIES EXP $17,000.00 SALARY $135,520.00 SALES TAX CITY $1,000.00 SALES TAX STATE $2,000.00 SCHOLARSHIPS / AWARDS $2,500.00 SCRIPTS $1,800.00 SETS $6,000.00 SOC SEC TAX $9,766.00 SOUND $850.00 SUPPLIES $4,200.00 TELEPHONE / INTERNET $2,000.00 TRAVEL-LODGING $15,000.00 WATER / SEWER / GARBAGE $700.00 WORKER COMP INS $2,200.00

Total Expense $411,603.00 Net Income

Note: ACT's season programming budget does not include the Capitol Theatre Improvement Campaign budget to renovate and remodel the Capitol Theatre.

Page 2 of 2

Phase III (Film) A return to the movies Realizing the Capitol Theatre’s full potential

To equip the Capitol Theatre with state-of- the-art digital film presentations in both the main theatre and a new (84 permanent seat) theatre to be constructed in half of the main floor theatre support space. Noted as G on the floor plan. The plan will allow for flexible showings of film as well as live performances enabling ACT to fully realize the potential of the historic Capitol Theatre.

Digital projection /sound equipment / screen $183,000 (Two digital projectors, One for main stage, one for the new theatre, new digital sound system upgrade, new theatre screen) Property acquisition ($6.16 x 7310 sq. ft.) $ 45,000* (Contract for deed over 5 years) Remodeling costs $ 89,800 (New theatre, 84 permanent, stadium seating) Stage Lighting system (New digital theatre) $ 32,160 Seats $ 16,120 (84 new theatre + 20 Capitol balcony = 104) HVAC $ 15,000 (Zoned for all remaining support space) Contingency and fundraising $ 17,131

Total $398,211

*Cost of the basement space. Mezzanine donated.

City of Aberdeen Promotion Fund Request Form

1. Organization Name: Dacotah Prairie Museum

2. Executive Director or Administrator: Sue Gates, Executive Director

a. Mailing Address: 21 S Main Street Aberdeen SD 57401

b. Telephone # 605-626-7117 Fax # 605-626-4026

c. Email Address: [email protected]

3. Date and place of incorporation if applicable:

Originally incorporated as the Hub City Museum in 1964, amended in 1968 to reflect name change to Dacotah Prairie Museum. Incorporation papers are registered in Pierre, SD.

(Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency).

4. A brief description of the organization.

a. Purpose

The Dacotah Prairie Museum (DPM) collects and preserves information and artifacts significant to the history of Aberdeen and Brown County. This information is used by DPM staff as well as educators, researchers, and historians to tell the stories of the settlement, development and growth of the region.

b. Background

The DPM opened in 1969 in what is now the Aberdeen Senior Center while its board members searched for a permanent home. In October 1970 the organization moved into its historic building at 21 S Main Street, which was a gift from Fred Hatterscheidt, a local businessman. Since that time the DPM staff has grown from 2 to 7 and its collection from 1,000 artifacts to more than 40,000. Governance of the DPM is under the direction of a volunteer board of directors appointed by the Brown County Commission. This group sets and oversees the operational policies of the DPM. Programs of the DPM are used by all local schools (pre K- post secondary) as well as schools in the northeastern SD region, North Dakota and Minnesota. These services are free and augment the history curriculum at all levels. Programs are also available for use by a wide variety of groups with members of all ages and can be given at the museum or a site within the area. Exhibits are developed to reflect the continual growth and expansion of the Aberdeen region from prehistoric to modern times. Exhibit themes examine activities in all aspects of life from settlement, to education, to recreation and culture. One major exhibit is installed annually as well as numerous smaller, temporary (six months or less) displays. DPM is also available to all community groups desiring assistance with off site exhibits to enhance events or add a historic touch to business décor. Currently a portion of our permanent art collection graces the walls of the Smart Center. NSU, PC, Lakewood Mall, Carmike Theaters, ACT Community Theater, and many other organizations have utilized our speaker bureau and exhibit services for special events.

c. Number of active volunteers 65 and number of Board Members 8 (bylaws call for 7 – 9, currently we have one unfilled seat.)

5. Total amount of funds expected to be received from the City for 2013: $12,000.

A. Briefly describe your usage or intended usage of these funds for 2013.

DPM used the 2013 funds to partially support its promotional efforts through a wide variety of media, including broadcast, print, and digital. More specifically DPM has three billboards (looking for a site for a 4th on the east entrance to town, so all entries are covered) electronic maps in three local hotels, a website (including information on all aspects of DPM and Granary activities) a contract for daily spots on local radio stations, weekly ads in local newspapers, and block ads in special edition newspapers. During the 2012 fiscal year, approximately $5000 of additional funding over and above the $12,000 from the Promotion Fund was required to continue these efforts. However, DPM is dedicated to increasing its service and service area, so funds were allocated from the DPM Foundation to cover the additional costs. As of this date, June 2013) it appears additional funding for all necessary promotional expenses will once again be requested from the Museum’s Foundation. These materials consistently target a broad audience outside the city limits and with good results bringing visitors from 50 states, the District of Columbia, 21 foreign countries and several Canadian provinces. These tourists ultimately contribute to the economy of Aberdeen through their lodging, food, and retail expenditures.

6. Total amount of funding being requested for 2014: $18,000

As in past years, DPM will use its allotment to support its promotional efforts targeting both the resident and non resident visitors in an attempt to attract them to both the Museum and the Granary to enjoy the wide variety of exhibits and programs offered at both sites.

The DPM 2012 annual report outlines visitor numbers and program usage in detail. This can be viewed on the DPM website http://www.dacotahprairiemuseum.com/news/2012AnnualReport.pdf)

To summarize: Total in-house visitation (walk-ins; program participants young & old) 15,698 Total off site participation (school visits, off site exhibits, special events etc) 62,572 Total attendance 2012 78,270 This marks a 10% increase over 2011 numbers.

Additionally, some of the requested funds (if awarded) will be spent to support programs at the Granary Rural Cultural Center near Groton. This facility was gifted to DPM in 2012, so efforts are being made to gradually turn the Granary into a destination for art related activities throughout the season (April – September.) Granary galleries will be staffed by DPM personnel on weekends June – September, but the campus itself is free and open to public visitation daily during the season from dawn to dusk. As with all new facilities, popularity and usage numbers are impossible to estimate initially. DPM, in an effort to get realistic results for this site, expects the building of Granary programs to occur over a span of five years, with one or two new offerings that reflect audience desires added annually. At this point in time, we are unsure what will become the popular events at the Granary, but we are dedicated to offering our guests the widest possible variety in leisure activities from which to choose. Those that are consistently repeated year after year will be those events the public has most enjoyed and attended. Many of the projected programs rely on the services of professional artists from outside the area who would require travel, housing, and per dium reimbursement over and above their professional service fees in order to provide exhibits and programs at the Granary. The success of these programs lies in DPM’s ability to attract a variety of artists (visual, musical, and theatrical) and its capability in meeting the financial needs of these professionals. DPM has included some of these costs in its own request to its parent organization (Brown County) for FY 2014, however assistance from the city of Aberdeen to promote the events would allow County funds to support the professional fees. We at DPM hope to incorporate the Granary into the cultural offerings of Aberdeen, so it seems natural to seek financial assistance from the city in doing this through the Promotional Fund.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Aberdeen is a vital, growing city thanks to the efforts of so many during its 130 year history. To understand present success, one must examine past experiences. It is DPM’s responsibility to provide not only an historical perspective to current and prospective residents as they make decisions that will impact the future of this city—whether to relocate family and/or business interests here, whether to risk personal assets on new business ventures, whether to become involved in community leadership, or whether to consider local institutions when selecting a college for their children--but DPM must also provide cultural opportunities in the form of interesting and engaging exhibits and programs at both its venues. Having organizations like DPM with solid reputations provide these types of services to its residents and visitors has a positive impact on the overall image projected by a city. DPM, together with its new Granary counterpart, help enrich the culturally diverse offerings present in our community already. Your consideration of funding this request in its entirety is greatly appreciated and a positive fulfillment of the entire request will assure DPM’s ability to continue that level of service well into the future. All funds granted will be used to promote activities beneficial to Aberdeen and its citizens through program services rather than for any operational expenses incurred at either site.

10. What are your organization’s current sources of funding?

DPM, as a department of Brown County government, receives the vast majority of its annual operating funds from Brown County tax dollars. Additional funding for special projects is provided by the Dacotah Prairie Museum Foundation through an annual membership campaign and other project-specific fund raising efforts.

11. Your current funding request equals what percentage portion of your annual operations.

$18,000 represents approximately 5% of DPM’s projected 2014 budget of $356,250.00

12. Do you expect your request to be a single incident request or a reoccurring request?

DPM’s request will continue to be an annual request.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. Those requests at $50,000 or above your organization must provide the most current audited financial statement, in addition any other financial documents which assist in explanation.

b. All organizations requesting promotion funds must provide a current year operating budget. THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E‐MAILED TO THE FOLLOWING ADDRESS:

[email protected] Dacotah Prairie Museum County Budget 2013

411.00 Salaries & Wages: $ 183,402.10

Total Salary & Wages$ 183,402.10

Benefits 412.00 OASI/Medicare/Withholding 412.01 FICA $ 11,370.93 412.02 Medicare $ 2,659.33 413.00 Retirement $ 10,041.79 414.00 Workers Comp $ 650.00 415.00 Group Insurance 415.01 Health Insurance $ 33,788.40 415.02 Dental Insurance $ 2,116.80 415.03 Life Insurance $ 270.00 416.00 Unemployment $ 480.00 417.00 Vacation & Sick salaries $ 500.00 Total Benefits $ 64,477.25

Operations: 421.00 Insurance $ 2,000.00 421.03 Granary Insurance $ 600.00 422.09 Cafeteria Plan $ 108.00 424.00 Museum Rentals $ 3,400.00 424.01 Granary Rentals $ 2,000.00 425.00 Museum Maintenance: $ 5,000.00 425.10 Granary Maintenance $ 10,000.00 425.19 Vehicle maintenance $ 1,500.00 426.00 Supplies & Materials $ 500.00 426.05 Books, Subscriptions $ 400.00 426.06 Membership $ 800.00 426.07 Postage $ 800.00 426.08 Computer Programs $ 500.00 426.13 Museum Gas/Oil $ 1,000.00 426.14 Granary Gas/Oil $ 1,000.00 426.22 Computer equip. uneer $5,000.00 $ 3,500.00 426.24 Copier $ 140.00 426.30 Granary supplies 426.35 Office Supplies $ 4,000.00 426.37 Museum Janitorial $ 800.00 426.37.5 Granary Janitorial $ 1,500.00 426.38 Museum Shop $ 1,000.00 426.38.5 Granary Shop $ 1,500.00 426.39 Collections $ 3,000.00 426.40 Museum Education $ 1,500.00 426.40.5 Granary Education $ 1,500.00 426.41 Museum Exhibits $ 10,000.00 426.41.5 Granary Exhibits $ 2,000.00 426.42 Office Equipment under $750.00 426.50 Tourism/Advertising $ 12,000.00 427.00 Travel/Conference $ 500.00 427.01 Registration $ 500.00 428.00 Utilities: 428.01 Telephone$ 1,000.00 428.08 Internet/E-mail $ 1,140.00 428.11 Security $ 3,500.00 428.12 Granary Electricity $ 1,980.00 428.13 Granary Water $ 420.00 434.00 Machinery & equipment Total Operations: $ 78,488.00 Grand Total: $ 326,367.35 City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name:

Aberdeen Parks, Recreation and Forestry Department

2. Executive Director or Administrator:

Doug Johnson

a. Mailing Address: 225 3rd Avenue SE Aberdeen SD 57401

b. Telephone # 605-626-7015 Fax # 605-626-7989

c. Email Address: [email protected]

4. A brief description of the organization.

a. Purpose

The Aberdeen Parks, Recreation and Forestry Department has the responsibility through coordinated efforts with the community to efficiently manage public resources to develop awareness towards a total leisure environment including; physical, social and cultural needs; and to develop and provide facilities, programs and space which allows participation in leisure services.

b. Background

The Aberdeen Parks, Recreation and Forestry Department has coordinated the Wylie Park 4th of July Fireworks display since 1999. The cost to purchase the fireworks, purchase insurance, pay for a shooter and advertise the event costs a minimum of $10,000. The department will make an attempt to find sponsors to assist with funding this event.

c. Number of active volunteers ______and number of Board Members__7___.

5. Total amount of funds expected to be received from the City for 2013: $ 5,100

A. Briefly describe your actual usage or intended usage of these funds for 2013.

The funds allocated will be utilized to offset the expenses of hosting the 4th of July Fireworks display at Wylie Park. Expenses include radio and newspaper advertising for the event, fireworks, a certified person to shoot off the fireworks and insurance.

6. Total amount of funding being requested for 2014: $7,500

The Aberdeen Parks, Recreation and Forestry Department hosts the 4th of July celebration at Wylie Park. The day consists of park visitors enjoying the many attractions within the park. A Storybook Land Theatre performance is held at 5 pm in the castle, the Aqua Addicts perform at 7 p.m. and a Municipal Band Concert is held at 8:30 p.m. The highlight of the day is the fireworks display at dusk. It is estimated that over 10,000 people participate in the days activities and view the fireworks display.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The 4th of July celebration at Wylie Park attracts visitors from throughout the region. The event features one of the city’s most popular attractions, Wylie Park. The event is advertised throughout the region in print media and on area radio stations.

10. What are your organization’s current sources of funding?

The Parks, Recreation and Forestry Department is funded through the City of Aberdeen.

11. Your current funding request equals what percentage portion of your annual operations.

12. Do you expect your request to be a single incident request or a reoccurring request?

The request for the July 4th Fireworks display will be recurring.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above.

b. All organizations requesting promotion funds must provide a current year operating budget.

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E-MAILED TO THE FOLLOWING ADDRESS:

[email protected]

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: Presentation College

2. Executive Director or Administrator: Lori Harmel, Vice President for Advancement

a. Mailing Address: 1500 North Main Street, Aberdeen, SD 57401

b. Telephone # (605) 229‐8531 Fax # (605) 229‐8518

c. Email Address: [email protected]

Please see attached documentation.

4. A brief description of the organization.

Presentation College offers both bachelor and associate degrees in more than 25 fields of study. The main campus is located in Aberdeen, SD with satellite locations in Eagle Butte, SD and Fairmont, MN. The college also offers instruction at its new facility in Sioux Falls, SD. Online degrees are offered through PC Virtual.

a. Purpose

Welcoming people of all faiths, Presentation College challenges learners toward academic excellence and, in the Catholic tradition, the development of the whole person.

b. Background

Presentation College is an independent Catholic educational institution, founded in 1951 by the Sisters of the Presentation of the Blessed Virgin Mary.

c. Number of active volunteers _750*____ and number of Board Members__20_____. *PC’s Character Initiative promotes leadership skills, community relations, civic responsibility and personal and career development. As a requirement for graduation, all degree‐seeking students are required to complete 40‐80 hours of volunteer service.

5. Total amount of funds expected to be received from the City for 2013: $___10,000______

A. Briefly describe your actual usage or intended usage of these funds for 2013.

Funds received by the City of Aberdeen were utilized to offset the cost of a new Presentation College website that was launched in early 2013. The website features increased usability and a more cohesive design. In order to promote the college and its programs more effectively in student recruitment, the website also features videos and other social media plug‐ins.

6. Total amount of funding being requested for 2014: $___12,000______

This year, Presentation will focus its recruitment marketing on 1) specific academic programs and 2) Saints athletic program.

In addition to utilizing digital and social media outlets, enhanced information will be featured in an institutional viewbook promoting the mission of the college, faculty and degree programs, campus activities, and community service opportunities. A separate viewbook and poster will be created for Saints Athletics. It will include Presentation’s athletic philosophy, specific sport highlights and facility information.

Although many traditional‐aged students may primarily use digital media, tangible college materials continue to be vital for students and their families. Therefore, the impact of these viewbooks will reach hundreds of people throughout the upcoming year.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Presentation College continues to recruit on a nationwide level. Last year, students hailed from 23 states and three countries. Prospective students from across the nation are increasingly interested in the city and region in which they will live as a Presentation College student.

To successfully recruit these students, Presentation will focus on increased promotion of information, events, and attractions within the city of Aberdeen and northeast South Dakota in its collateral materials and on its websites.

Students, alumni, and visitors contribute greatly to the economic vitality of this region through retail establishments, hotels, restaurants and tourist attractions.

10. What are your organization’s current sources of funding?

Sources of funding include tuition, fees, and alumni/donor contributions.

11. Your current funding request equals what percentage portion of your annual operations.

Although this funding request equals less than 1% of Presentation’s general operating budget, it represents a significant portion of the recruitment marketing budget. Without these vital funds, Presentation would be unable to continue promoting the college in outside markets to the degree necessary to ensure future growth.

12. Do you expect your request to be a single incident request or a reoccurring request?

Presentation College is grateful for the past support of its marketing efforts and looks forward to the continuing partnership with the City of Aberdeen.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above.

b. All organizations requesting promotion funds must provide a current year operating budget.

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E‐MAILED TO THE FOLLOWING ADDRESS:

[email protected]

PRESENTATION COLLEGE PRELIMINARY UNRESTRICTED FUND OPERATING BUDGET June 1, 2013 through May 31, 2014

OPERATING REVENUES Tuition 10,952,696 Less: scholarships and discounts (2,532,275) Net tuition 8,420,421 Course and program fees 594,600 Other fees 448,500 Financial aid direct scholarship gifts 320,000 Financial aid athletic scholarship gifts 80,000 Workstudy awards received 48,246 Auxiliary enterprises 1,749,550 Operating grants, including Lakota T1 - Avera St. Luke's subsidy program 163,800 Other sources 50,000 $ 11,875,117

Loan cancellation and loss provisions (6,000) Net assets released from restriction 1,112,253 TOTAL REVENUES $ 12,981,370

EXPENSES Educational and general Academic 3,977,296 Academic support 1,618,771 Student services 1,014,852 Athletics 1,411,054 Athletic Individual Sport Fundraising Institutional support 2,018,179 Operation and maintenance of plant 970,564 Operating grant expenses, less capital items - Salary policy pool 80,000 Total educational and general 11,090,716 Auxiliary Enterprises 970,944 Depreciation 945,000 Interest on indebtedness 600,000

TOTAL EXPENSES $ 13,606,660

NET OPERATING REVENUES OVER (UNDER) EXPENSES $ (625,290)

OTHER Investment income and unnrealized gain (loss) 40,000 Contributions (less scholarships in financial aid revenue) 630,000 Athletic guaranty income Athletic general fundraising (net) and inkind 60,000 Annuity change in liability Annuity payments (16,000) Gain on sale of assets

TOTAL OTHER $ 714,000

CHANGE IN NET ASSETS $ 88,710 City of Aberdeen Promotion Fund Request Form

1. Organization Name: Northern State University, NSU Foundation

2. Executive Director or Administrators: Dr. James Smith – President – NSU

Todd Jordre – Pres/CEO

a. Mailing Addresses: NSU, 1200 S Jay St. Beckman Building, 620 15th Ave. SE, Aberdeen, SD 57401

b. Telephone # 626-2550 Fax # 626-2431

c. Email address: [email protected]; [email protected]

3. Date and place of incorporation if applicable: Aberdeen, South Dakota - February 5, 1969 (Promotion Funds recipients must be qualified under IRS Chapter 501(c) as a charitable, religious, or other nonprofit organization or governmental subdivision or agency).

A brief description of the organization. Northern State University (NSU) is a premier residential, liberal arts institution characterized by outstanding instruction, extraordinary community relations, and unparalleled co-curricular opportunities. In August of 2008, August 2009 and again in August 2010, NSU was named by US News and World Report as one of the best undergraduate public institutions in the Midwest.

With approximately 3,600 undergraduate and graduate students, NSU offers the associate degree in eight areas of study and the bachelor degree in forty-eight areas of study. The Master of Science in Education is offered in Guidance and Counseling, Leadership and Administration, Teaching and Learning, and E-Learning Design and Instruction. NSU also offers a Master of Science degree in E-Learning Technology and Administration.

a. Purpose = To recruit and retain the best and brightest students available by providing higher education scholarships for as many students as possible.

b. Background: Extraordinary community relations are indeed a key element of the daily actions that transpire on the NSU campus. Students at Northern add more than $16,000,000 to the local economy on a nine-month, academic year basis. The 200 international students on campus have added tremendous diversity for the university, the city, and the county as well.

This past fiscal year, the NSU Foundation raised $3.7 million. The Foundation awarded $2.55 million in student scholarships to a total of 2,017 students with an average award of $1268.

c. Number of active volunteers__125____and number of Board Members__15__.

4. Total amount of funds expected to be received from the City for 2013: $15,000.

A. Briefly describe your actual usage or intended usage of these funds for 2013.

NSU is determined to grow and develop – and our enrollments have continued to do so. With continued enrollment increases our successful partnership with the City of Aberdeen needs to continue to expand.

Simply put, each time we can recruit a student to Aberdeen, that student spends $7000 in the local economy. Along with family and friends, that student brings an additional $8000 into the region.

5. Total amount of funding being requested for 2014: $ 40,000.

6. Description of specific project or program for which funding is being requested. Please also provide the number of individuals your project or program will have direct impact or contact with. If necessary you can add an additional sheet for explanation purposes.

Statistics continue to suggest that Northern is the “Hub” of the Hub City. The Aberdeen American News recently announced the upcoming South Dakota High School Activities calendar through 2015. Not only will the Barnett Center continue to be the busiest arena in the state hosting the State B basketball tournament and many other events, but fine arts continue to come to Aberdeen and many reside in the Johnson Fine Arts Center on campus.

The employee base here is substantial to the City of Aberdeen, the student population is a significant driver for the local economy, our sports programs bring visitors from all across the region (resulting in, consistently, the top Division II national basketball attendance for both men and women) and the Barnett Center continues to be the highest foot traffic arena in South Dakota. Summer activities include basketball, football and volleyball camps, Boys State, workshops and the 4-H performing arts troupe.

The future development of the campus is in full motion. These projects will have a major impact on the quality and number of events hosted in Aberdeen and on campus. We recently had three projects completed and one just kicking off for millions of dollars invested in re- construction.

*The Johnson Fine Arts Center Expansion Project = $12 million *The Barnett Center addition *The NSU Student Union *Krikac Auditorium

Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The marketing of Aberdeen is reflected throughout this proposal. Recruitment of students brings additional revenue to the community. Our graduates often stay in the community and become life-long contributors to the local economy. The number of three and four generation NSU graduates is quite impressive. Using this possibility of three generations of attendance makes investment in student recruitment at NSU even more critical to the long-term future of the City of Aberdeen.

In recent years, international student recruitment has also become a hallmark of NSU. Nearly 250 students from around the globe now call NSU home. These students shop locally and invest heavily in the community. In a growing number of cases, international students remain at Northern not only to complete the bachelor’s degree but continue to work on graduate study right here on our campus. The diversity these young men and women bring to the community, along with transnational word-of-mouth advertising regarding our city, can be found in few communities our size anywhere in the United States. Furthermore, with $16.9M invested in the local community by NSU students during each nine months of a given school year, these students significantly support that solid, and growing, investment in the community. No other entity in Aberdeen can substantiate a claim of this magnitude.

7. All organizations requesting $30,000 or more to promote or advertise the city must provide a copy of their proposed marketing plan. The marketing plan should give explanation to the primary goal, which are the target audiences, key message to be delivered and a listing of communication vehicles to deliver the message. Please also describe how you intend to provide the city a measurable result with your marketing plan.

As you turn on the T.V. or drive down the highway it is no secret the “Big Business” it has become to attract potential students. Beginning last fall NSU began an aggressive marketing campaign featuring our new tag line “Be You. Be Us. Be Northern”. We have put resources towards the web, television, billboards and mall kiosks. Our new tag promotes Northern State in Aberdeen, South Dakota and continues to play well in all of these expanded and popular mediums for our target audience. Again this fall you will see another new television ad that is being produced and will begin airing in September. Total price for these efforts to date is $120,000.

8. What are your organization’s current sources of funding? Private gifts from individuals, corporations, foundations and alumni and friends.

9. Your current funding request equals what percentage portion of your annual operations? 5%

10. Do you expect your request to be a single incident request or a recurring request? Recurring request.

11. Financial (You must provide the following documents otherwise your application will be rejected for possible funding). NSU Foundation Proposed Operating Budget FY 14

REVENUE

Contributions - Telefund, Cornerstone, Direct Mail $ 208,075.00 Special Fundraisers - Net Northern Night $ 114,250.00 Other Income Licensing, Gift Assessment Fee $ 23,000.00 University Support $ 57,500.00 Investment Management Fees $ 373,000.00 Total Contributions, Fundraisers, Other $ 775,825.00

EXPENDITURES

Foundations Operations

Salaries $ 450,000.00 Audit Expense $ 38,000.00 Computer Maintenance Expense $ 16,000.00 Trustee Investment Expense Other Foundation Expenses $ 79,625.00 Alumni Expenses $ 37,000.00 Development Expenses $ 83,000.00 University Support $ 14,700.00 Campaign Expenses $ ‐ Wolf Pact Scholarship Transfer $ 57,500.00 TOTAL EXPENDITURES $ 775,825.00

Net Surplus/(Deficit) $ ‐

City of Aberdeen

Promotion Fund Request Form

1. Organization Name: RSVP Program

2. Executive Director or Administrator: Cindy Beard, RSVP/FGP North Central So. Dakota

a. Mailing Address: 112 North Main Street Aberdeen, SD 57401

b. Telephone # 262‐0708 Fax # 262‐1008

c. Email Address: c.beard@voa‐dakotas.org

3. dDate an place of incorporation if applicable: 1920, Sioux Falls; 2001, Aberdeen (Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency).

4. A brief description of the organization.

a. Purpose: Purpose: RSVP invites adults age 55 and over to use their life experience and skills in serving critical community needs through partnering agencies. Through community service, they stay active and engaged, thereby improving their health and outlook on life. Studies show that volunteers who provide social support to others have lower mortality rates. These services are offered to non‐profit organizations throughout Brown, Edmunds, Faulk, Marshall and Spink counties, though nearly 80% of the volunteers and volunteer hours are provided to the Aberdeen community.

b. Background: RSVP was started in 1971 and has been in Aberdeen since 1974.

c. Number of active volunteers __431____ and number of Board Members__9_____. (See attached list of RSVP/FGP Advisory Council)

5. Total amount of funds expected to be received from the City for 2013: $__2,000.00_____

A. Briefly describe your actual usage or intended usage of these funds for 2013.

The supplemental accidental death and injury, liability, and excess automobile liability insurance, which the program provides to all volunteers

6. Total amount of funding being requested for 2014: $__4,000.00______

7. Description of specific project or program for which funding is being requested. Please also provide the number of individuals your project or program will have direct impact or contact with. If necessary you can add an additional sheet for explanation purposes. Of our current 431 RSVP volunteers, 340 are in Aberdeen. They volunteer at 67 of our partnering agencies with 43 agencies being in Aberdeen. In 2012 the volunteers provided 52,065 hours of service. If the agencies where they volunteered would have had to hire staff at minimum wage, it would have cost them $377,471.25.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

RSVP volunteers promote Aberdeen while volunteering in the visitor’s center at Storybook Land every summer. In 2012 10 volunteers provided 357 hours at the visitor’s center by stocking shelves with promotional materials and encouraging visitors to explore other areas of Aberdeen while they’re in town. Volunteers also spent 66 hours picking up litter around Storybook Land. Volunteers spent 1079 hours making Storybook Land characters which are sold as promotional items and benefits Aberdeen Parks, Rec and Forestry. Volunteers spent 15 hours supporting the Alexander Mitchell Library and 8836 hours in support of the Aberdeen Area Senior Center. Volunteers also assist the CVB and the Chamber of Commerce with mailings and compiling promotional materials for Aberdeen. This year RSVP also played a role in the first ever Mayors Day of Recognition for National Service. Photos of Mayor Levsen participating in activities that show volunteering is alive and well in Aberdeen were posted on the national Mayors Day website.

10. What are your organization’s current sources of funding?

Federal Grant United Way

11. Your current funding request equals what percentage portion of your annual operations.

6.7%

12. Do you expect your request to be a single incident request or a reoccurring request?

Reoccurring

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding). a. Those requests at $50,000 or above your organization must provide the most current audited financial statement, in addition any other financial documents which assist in explanation.

b. All organizations requesting promotion funds must provide a current year operating budget.

Revenue Budget 2013 City of Aberdeen $4,000 Aberdeen United Way $9,000 Government Grants $44,249 In-kind support $2,000 Total $59,249

Expenses Salaries $31,553 Benefits $5,995 Payroll Taxes $2,414 Database software $300 Office supplies $800 Telephone $1,050 Postage $1,100 Occupancy $3,175 Printing $2,556 Audit share $510 Staff travel $1,959 Staff training (federally-required) $1,000 Membership dues $100 Volunteer insurance $2,773 Volunteer recognition $3,116 Volunteer transportation $1,000 Total $59,401

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name:

Northern Route to the Black Hills (NRTBH)

2. Executive Director or Administrator:

Tom Aman, President

a. Mailing Address: PO Box 38, Aberdeen, SD 57402‐0038

b. Telephone # 605‐725‐4110 Fax # 605‐622‐4634

c. Email Address: [email protected]

February 24, 2004

EIN: 05‐0570164

4. A brief description of the organization.

a. Purpose

Our mission is to create jobs by promoting an alternative route for tourism, South Dakota’s second largest economy. We do this by capitalizing on the multi‐millions of tourism dollars that the GOED Tourism spends on promoting primarily the Black Hills and Mt. Rushmore.

We have been effective through our volunteer efforts of publishing and distributing our colorful travel guide with a focus on Aberdeen and other interesting things to see and do. Most tourists travel to and from the Black Hills on I 90 because that is what is promoted most. Examples are Mitchell’s Corn Palace, the Pioneer Auto Museum, Al’s Oasis,e th Bad Lands, and Wall Drug Store. But, it has been determined that many are looking for other things to do. We have Big Stone and our other Great Lakes, Milbank’s Dutch Flour Mill, Ft. Sisseton, Webster’s Museum, Brown County Museum, Storybook Land and the Land of Oz, Sitting Bull Historic Sculptor and the Kline Museum, Lake Oahe, Lemmon’s Petrified Forest, Cheyenne River Sioux Tribes Cultural Museum, Faith’s dinosaur exhibit and a lot of other things to see and do.

But, the story of this wonderful journey is not getting told by the State or anyone else. There are Four Official Tourist Regions in South Dakota. We are sanctioned as a Tourism Journey Association, but do not receive direct funding. Each town in the Northern Tier of Counties is a “silo” unto itself. And, other than Aberdeen’s CVB working with hunting organizations, Aberdeen is no exception.

Aberdeen by itself has a lot to offer tourists and we have been moderately successful. It is notable that Aberdeen’s Parks and Recreation has been fully supportive of our efforts, as has been the case with past City Commissioners. The more we can help promote Storybook Land and the Land of Oz, the better they will become.

By branding with Mt. Rushmore we have essentially gotten a “free ride” on GOED’s successful advertising. We have found that we only have to focus on producing and distributing our colorful travel guide to get results (see sales tax report).

We are the only all volunteer organization that is promoting tourism all across the northern tier of counties that, due to a shrinking population, need jobs the most. The Historic Yellowstone Trial Tourism Association is alive and well, but it only relates to Highway 12.

Noteworthy is that the NRTBHs has strong support from more than 20 communities all across the northern tier of South Dakota that normally does not attract many tourists.

Our sole purpose is to create even more jobs by making a connection with what’s already being done by GOED in other regions. Sales tax reports for our northern tier show proof of our past success, and we want to do even more.

Finally, we have discovered is that our travel guides were very popular last year among tourists traveling on I 90. More than 5,000 were distributed to South Dakota’s Information Center in that region, and more were requested.

b. Background

Since our formation by a group of community spirited volunteers, we have gotten support from 20 small communities all across our trade area.

c. Number of active volunteers 10 and number of Board Members 4.

5. Total amount of funds expected to be received from the City for 2013: $25,000

A. Briefly describe your actual usage or intended usage of these funds for 2013.

No funds were received.

6. Total amount of funding being requested for 2014: $13,000

(50 cents per capital is normally what partners invest.)

• Update and publish 10,000 travel guides to showcase the history, culture, and communities along the Northern Route.

• Continue to promote all of the things to do and see all across the Northern Tierh of Sout Dakota with special emphasis on the City of Aberdeen to include Wylie Park, Storybook Land.

• Initiate, develop, nurture, maintain and expand collaborative partnerships and expand on support from the Black Hills Region and SD State Government. Example: Deadwood Chamber of Commerce, Black Hills Badlands and Lakes Association, Glacial Lakes Region, and the Great Lakes Tourism Region, the Sturgis Rally Organization and Black Hills Vision Representatives and Absolutely Aberdeen and Aberdeen’s CVB.

• We have been creating co‐op partnerships to support ideas for new and innovative ways to tell the SD story along the Northern Tier. We are proposing a plan to develop and design a Way Finding Signage System and Internet driven initiative that would define the northern route. We are exploring further support from the WEB Water System, Northern Electric and the other three electric Coops serving the northern tier of counties.

• Build andn maintai a marketing presence at as many travel shows as possible, and to promote Aberdeen as a destination between Metro Mpls/St. Paul and the Black Hills. In so doing, we will encourage I90 travelers to journey home by taking the Northern Route.

• Continue to work with Jim Hagen, Director of GOED and South Dakota Office Tourism for co‐ op advertising opportunities through their various programs to reach additional target groups.

• Continue to work with the Mobridge City Council, Chamber of Commerce and other smaller cities (i.e. Akaska, Bowdle, Ipswich, Eureka, Glenham, Faith, Hosmer, Hoven, McIntosh, McLaughlin, Mound City, Pollock, Selby, Sitting Bull College, and Standing Rock Sioux Tribe to promote and support the making of Highway 12 into a four‐lane highway from Aberdeen to Mobridge.

• Continue to update web site development for internet marketing. Work with partners to find funding for an internet based “Way Finding” video.

• Continue to work with Black Hills Vision, the Sturgis Rally, Custer, Aberdeen Chamber and CVB, Deadwood Chamber and CVB, BID/ADA, ADC and Rapid City Chamber andB CV to strengthen our relationships.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

We promote Aberdeen as the major anchor and “stop over destination as visitors travel the “Northern Route”. Extra motel and hotel rooms willd ad overnight stay capacity to Aberdeen. This will help our active CVB with its state‐wide promotions as tourism continues to expand. All of our 20 communities and 65 other collective partners will be helped, and that is good for Aberdeen.

10. What are your organization’s current sources of funding?

Partners/Advertisers funding: $4,273.50

In‐Kind Contribution: $1,200.00

TOTAL: $5,473.50

11. Your current funding request equals what percentage portion of your annual operations.

70% (Aberdeen’s request is 50 cents per capita.)

12. Do you expect your request to be a single incident request or a reoccurring request?

Reoccurring Northern Route to the Black Hills Association 2014 Promotional Marketing Expenses

Develop New 2014 – 2015 Travel Guide $6,000 Midstates Printing Advertising – Yellowstone Trail/SD Vacation guide etc. 5,500 Shipping/Postage 500 Develop Internet Based Way-Finding Website for Northern Tier 6,000

Total $18,000 NRTBHA 2013 Operating Budget

INCOME

Partnerships/Advertisers $4,273.50 In-Kind Contributions 1,200.00

TOTAL $5,473.50

EXPENSES Telephone 500.00 Printing & Publication 3,500.00 Dues & Subscriptions 123.50 Office Supplies In-Kind Postage 500 Conferences, Seminars (registration) 0 Bank Charges 50 Legal, Accounting, Consultant Fees 800

TOTAL $ 5,473.50

City of Aberdeen

Promotion Fund Request Form

1. Organization Name: Foster Grandparent Program

2. Executive Director or Administrator: Cindy Beard, RSVP/FGP North Central So. Dakota

a. Mailing Address: 112 North Main Street Aberdeen, SD 57401

b. Telephone # 262‐0708 Fax # 262‐1008

c. Email Address: c.beard@voa‐dakotas.org

3. Date and place of incorporation if applicable: 1920, Sioux Falls; 2001, Aberdeen (Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency).

4. A brief description of the organization.

a. Purpose: The Foster Grandparent Program enables low‐income persons age 55 or older to volunteer to serve children with special or exceptional needs. They assist in Head Start Centers, schools, daycare centers and other youth facilities where they’re involved in a variety of activities that nurture children and help them succeed. Foster Grandparents serve between 15‐ 40 hours per week. Volunteers earn a tax‐free, hourly stipend which is provided through a federal grant and the amount received by the Foster Grandparents in Aberdeen this past year was $83,431.89 for providing 19,655 hours of service to children in need. Foster Grandparents do everything from helping children with Reading and Math to soothing hurt feelings. Teachers have told us that the impact Foster Grandparents have on student learning is invaluable. Besides making a significant difference to the children in local classrooms, the Foster Grandparent Program makes a major impact on the seniors who serve as Foster Grandparents. They have told us “this program is my reason for getting up in the morning” and “the stipend helps so I don’t have to decide between buying food or my medications”.

b. Background: Foster Grandparent Program was started in 1965 and has been in Aberdeen since 1972.

c. Number of active volunteers __53____ and number of Board Members__9_____. (See attached list of RSVP/FGP Advisory Council)

5. Total amount of funds expected to be received from the City for 2013: $__0______

A. Briefly describe your actual usage or intended usage of these funds for 2013. NA 6. Total amount of funding being requested for 2014: $__3,000.00______

The funding would be used to help pay for the supplemental accidental death and injury, liability, and excess automobile liability insurance which the program provides to all volunteers and to help pay for transportation through Aberdeen Ride Line and mileage reimbursement to those who drive to and from their volunteer sites in Aberdeen. It’s very important to our partnering agencies that we provide supplemental insurance to our volunteers because they wouldn’t be covered under workman’s compensation. Using Ride Line allows seniors who no longer drive to continue volunteering. The Foster Grandparent Program has been hit with sequestration cuts, and as the revenue has been shrinking, the expenses have grown ever larger.

Currently there are 53 Foster Grandparents in North Central So. Dakota, with 27 of them serving in Aberdeen. They serve at 33 agencies, including 16 of them located in Aberdeen. (See attached list of partnering agencies in Aberdeen.) The Foster Grandparents will make a difference in the lives of 350 children in Aberdeen schools, Head Start, daycare centers and other youth facilities in 2014. In 2012 the Foster Grandparents in the north central region provided 39,802 hours helping children. If the agencies where they volunteered would have had to hire staff at minimum wage, it would have cost them $288,564.50.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Foster Grandparent Program promotes Aberdeen by showing that we value our seniors and our children in Aberdeen. The seniors are kept active physically, socially and mentally. This in turn keeps them living in their own homes and apartments and out of nursing homes. The stipend helps them be able to be self sufficient and productive members of Aberdeen. They contribute their acquired skills, experience and talents to improve the lives of children in need thereby improving the Aberdeen school system and daycare centers. Children are reading better as a result of the Foster Grandparents in the school system and this in turn will lead to a better educated population and economic development in Aberdeen. Our seniors have a lot to offer the children who are the future of Aberdeen. This year the Foster Grandparent Program played a role in the first ever Mayors Day of Recognition for National Service. Photos of Mayor Levsen participating in activities that show volunteering is alive and well in Aberdeen were posted on the national Mayors Day website.

9. All organizations requesting $30,000 or more to promote or advertise the city must provide a copy of their proposed marketing plan. The marketing plan should give explanation to the primary goal, who is the target audiences, key message to be delivered and a listing of communication vehicles to deliver the message. Please also describe how you intend to provide the city a measureable result with your marketing plan. NA 10. What are your organization’s current sources of funding?

Federal Grant United Way Brown County Spink County

11. Your current funding request equals what percentage portion of your annual operations.

1.0%

12. Do you expect your request to be a single incident request or a reoccurring request?

Reoccurring

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. Those requests at $50,000 or above your organization must provide the most current audited financial statement, in addition any other financial documents which assist in explanation.

b. All organizations requesting promotion funds must provide a current year operating budget.

Revenue Budget 2013 City of Aberdeen $3,000 Aberdeen United Way $4,000 Government Grants $274,493 Fund raising $2,500 In-kind support $13,000

Total $296,993

Expenses Salaries $47,769 Benefits $9,076 Payroll Taxes $3,654 Audit share $600 Database software $250 Office Supplies $760 Telephone $1,120 Postage $1,800 Occupancy $5,155 Printing $1,750 Staff travel $4,325 Staff training (federally-required) $750 Membership dues $100 Volunteer annual health assessments $3,100 Volunteer meals $16,622 Volunteer insurance $505 Volunteer stipends $180,794 Volunteer transportation $16,386 Volunteer recognition $2,545 Total $297,061

Open Hearts / Open Minds

June 28, 2013

Lynn Lander City Manager City of Aberdeen 123 S. Lincoln St. Aberdeen, SD 57401

Dear Lynn,

Please find attached the 2014 Promotional Fund Request Form submitted by the Native American Cultural Center & Museum.

We sincerely thank you and the City for the past funding and look forward to future continued support from the City of Aberdeen.

Please feel free to call me at 605-228-0214 if you have any questions.

Thank you for your time.

Respectfully,

Lance Smith Executive Director Native American Cultural Center & Museum

Native American Cultural Center & Museum 1017 9th Avenue NE Aberdeen, SD 57401 605-228-0214 [email protected] www.naccmaberdeen.com City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: Native American Cultural Center & Museum

2. Executive Director or Administrator: Lance Smith, Executive Director

a. Mailing Address: 1017 9th Avenue NE, Aberdeen, SD 57401

b. Telephone # 605‐228‐0214 Fax # 605‐262‐0029 (call first please)

c. Email Address: [email protected]

3. Date and place of incorporation if applicable: May 04, 2005, Aberdeen, SD (Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency).

4. A brief description of the organization.

a. Purpose: To provide educational and cultural opportunities for positive self‐ development and public education regarding the Native American Indian heritage in the Aberdeen community and region. Such programming will enable children, youth and adults with the opportunity to come together to learn and share, promote unity and create a healthier community environment for all people. We plan to continue to fill the void for a Native and multicultural resource and venue in the community and focus our efforts on awareness, unity and events.

b. Background: The Native American Cultural Center & Museum was established in 2003 by a volunteer group of local Native American Indian people who had the passion and saw the need to provide a place for Natives/Indians to tell their story and history in their own words and ways, and share the beauty of their cultures. It is our belief that all people grow to their full potential by knowing and understanding their beautiful and profound cultural heritage. Such insight will permit all people to develop in balance with the understanding of other cultures, in order to live successfully in the present world.

c. Number of active volunteers ___7___ and number of Board Members____7___.

5. Total amount of funds expected to be received from the City for 2013: $______7,000._____

A. Briefly describe your actual usage or intended usage of these funds for 2013.

Occupancy (Utilities, telephone, internet, security and insurance), supplies, and replacement equipment, Open Houses, and various events throughout the year.

6. Total amount of funding being requested for 2014: $__29,900.______

Occupancy, Open Houses (2‐3 annually), annual events and various workshops/events as funding allows.

Direct impact will include the community population of 26,000 as well as regional tribes (Sisseton‐Wahpeton Oyate, Cheyenne River Sioux Tribe, and Standing Rock Sioux Tribe).

8. Description of how the project or program you are requesting funds for relates to promoting or advertisinge th City of Aberdeen.

Aberdeen will be promoted through the Center as a culturally diverse regional hub. Participation with events and other organizations such as Sanford Health, Presentation College, 3M, the Exchange Club, Northern State University, etc., makes a very good impression with visitors and locals that Aberdeen is culturally aware and sensitive to the diverse groups of people living in and around Aberdeen as well as welcoming visitors. When we are able to participate with others or hold events on our own, the reception is tremendously positive and encouraging. We invite the local public and private schools as well as surrounding public and private schools to share and participate in activities and cultural exchange.

9. All organizations requesting $30,000 or more to promote or advertise the city must provide a copy of their proposed marketing plan. The marketing dplan shoul give explanation to the primary goal, who is the target audiences, key message to be delivered and a listing of communication vehicles to deliver the message. Please also describe how you intend to provide the city a measureable result with your marketing plan.

N/A

10. What are your organization’s current sources of funding?

The City of Aberdeen, In‐Kind donors (NACCM Board members, Tom and Danielle Aman Foundation for rent through December 2013), private individual donors, submitting grant requests to various non‐profits and the State Tourism Department as well as requesting small donations from local businesses.

11. Your current funding request equals what percentage portion of your annual operations.

25%

12. Do you expect your request to be a single incident request or a reoccurring request?

Recurring request as Aberdeen requires the services we provide.

Native American Cultural Center & Museum

Projected Operating Budget 2013

OCCUPANCY Utilities, Water, Garbage 3,000. Phone/Internet 1,000. Insurance & Taxes 3,000. Rent (In-Kind – Jan. – Dec. 2013) 14,400. Sub-total $21,400.

PROGRAMS Director & 1- Staff (includes benefits & costs-Part-time) $ 60,000. Office Furniture & Equipment 2,000 Program Furniture & Equipment 2,250 Educational/Program Materials & Supplies 5,000. Displays & Exhibits 1,000. Printing & Publication 200. Dues & Subscriptions 100. Office Supplies 600. Marketing, Printing & Promotions 2,000. Cultural Events/Activities’ Participation 3,500. Educators, Speakers, Experts, Lecturers, Native Elders 5,500. Annual Native American Day Celebration 5,000. Legal, Accounting, Consultant Fees 1,000. Sub-total $88,150.

Total Occupancy & Programs $109,550

REVENUES & SOURCES Staffing (Director & Asst – Volunteer by Board Members/In-Kind) 55,000. Rent- In-Kind $ 14,400. Furniture & Equipment – donated 0. SDCF/John S. and James L. Knight Foundation – grant 5,000. Various Sources – actively pursuing funding 28,150. City Of Aberdeen – 2013 request rec’d 7,000. Cash Donations Rec’d (Various Events) 0.

Total Revenues & Sources $109,550.

TOTAL PROJECT BUDGET $109,550 City of Aberdeen Promotion Fund Request Form

1. Organization Name: Volunteers of America, Dakotas

2. Executive Director or Administrator: Cindy Goehring, Regional Coordinator a. Mailing Address: 112 N. Main Street, Aberdeen, SD 57401 b. Telephone #: 605-262-1007, Ext. 482 Fax #: 605-262-1008

c. Email Address: [email protected]

4. A brief description of the organization. Volunteers of America, Dakotas is a private, non-profit 501 (c) 3 tax-exempted corporation chartered to provide human services.

a. Purpose: The agency’s programs provide a continuum of services in six primary categories including children/youth services, substance abuse treatment and prevention, community enhancement, employment/training/developmental disability services, homeless services, mental health and crisis services.

Services provided locally through the Aberdeen regional office include • runaway prevention and transitional living services to youth • child abuse prevention and parenting education • outpatient behavioral health services

b. Background: The agency has been on the front lines, serving those most in need, for 90 years. Our focus has always been on the effectiveness of empowering our clients so they can learn to help themselves and break the continuous cycle of welfare and poverty from one generation to the next. From the result of several mergers, Volunteers of America, Dakotas has created an effective and efficient organization. Funding for programs is a blend of Government, service fees, public support, United Way and donated goods and services.

c. Number of active volunteers: 100+ (All Programs) and number of Board Members: 9

5. Total amount of funds expected to be received from the City for 2013: $2,000.00

A. Briefly describe your actual usage or intended usage of these funds for 2013. Household start up costs; educational and vocational expenses for young adults in transitional housing. 1

An Equal Opportunity Employer

6. Total amount of funding being requested for 2014: $ 8,000.00

Outreach Family Services

Volunteers of America, Dakotas (VOAD) in Aberdeen provides services and resources necessary to assist individuals and families who fall victim to transitional or chronic-intergenerational poverty, abuse, homelessness, disaster, and crisis. All services are holistic in manner, intended to provide immediate relief of adverse circumstances and also provide ongoing support and training in order to improve outcomes and resiliency in the face of future challenges.

AREAS OF FOCUS: • Transitional Living Services for Street Youth • Behavioral Health & Child Abuse Prevention Services

TRANSITIONAL LIVING SERVICES FOR STREET YOUTH: Volunteers of America, Dakotas (VOAD) is the sole provider of services to young adults at risk for or experiencing homelessness in Aberdeen and the Northeast Region of South Dakota. The majority of this population are late teens 16-22 years old, many of which are current or recent students at Central High School, who have been forced to leave their family home “throwaways” or chose to leave due to an unsafe environment of emotional or physical abuse and substance use. The absence of any emergency shelter services in Aberdeen forces those experiencing homelessness to do what they must to survive and protect themselves from the elements. This places them at significant risk for exploitation, including sexual abuse, assault and exposure to unsafe living conditions where they do not have access to basic necessities such as heat, running water, toilet facilities, food and electricity. The vast majority of these young people have grown up in Aberdeen and have lived in the region all their lives.

Youth are provided with a furnished apartment in a transitional living arrangement where they receive discounted housing and comprehensive case management services for 6-9 months while preparing to make the transition to independent living. • Participants engage in 40 hours of productive activity each week in employment and high school diploma or GED completion. Education and employment skills supports are provided to ensure success.

Specifically, VOAD provides the youth with a safe, stable home; monitors school attendance and assists with job training and placement, budgeting and daily living skills, medical and dental check-ups, and trauma informed services to facilitate healing and pave a path for a healthy future. 2

An Equal Opportunity Employer

History of recent services provided:

Originally designed to serve the homeless youth (18-21 years old) population in Aberdeen, once established VOAD received an overwhelming request for services from individuals outside this age range; and expanded services in 2011 to meet an increased demand. The program served 99 people in it’s first year and another 102 in it’s second year. Approximately 23% of those served were 16-22 years old. In August 2012, HUD’s Homeless Prevention Rapid Rehousing Program (HPRP) administered through South Dakota Housing and Development Authority; to provide case management and financial housing assistance to those experiencing homelessness ended. Per federal guidelines, all HPRP funding ended in August 2012 as it originated from the federal stimulus package. After the stimulus time period ended, the federal government did not offer any other comparable options for continued funding and so homeless programs were left to rely on other much smaller grants and other community supports. So far in 2013, VOAD has had the capacity to serve 6-8 youth ages 18-22 and has remained at full capacity. In May 2013, VOAD was awarded Federal funding to serve up to 4 additional youth per year. At this time, a waiting list has been implemented and we continue seek additional opportunities to provide services to the homeless youth in the community currently waiting for shelter and future opportunities.

In conjunction with the homeless count in September 2012 and the annual Veteran’s Stand Down, members of the Homeless Coalition of Aberdeen including Volunteers of America organized the 1st Annual Project Connect for citizens in need in the Aberdeen Area. Project Connect provided families with an opportunity to access a multitude of services all set up in one central location. The local civic arena was utilized and this space was occupied with providers assisting those in need to complete applications for economic assistance, homeless programs, youth program scholarships, as well as access free health screenings, haircuts, legal advice, a hot meal, family photos, and a large thrift store area where all the clothing, shoes, winter wear, etc. was free to take as families needed. Volunteers of America, Sanford CHILD Services, and Northern State University students also collaborated to provide a supervised childcare area to allow parents to engage in the services while their children participated in fun and educational activities. The 4-hour event brought over 350 people from the Aberdeen community. To better understand the population that attended the event, all participants were required to complete an anonymous survey when they arrived (1 survey per family). Of the 121 surveys completed, all but 15 surveys indicated the family was either homeless (living outdoors or in a place not meant for human habitation such as a car), doubled-up (more than one family living together in a household due to the inability to secure their own housing), or inadequately housed (living in substandard, unsafe housing). The other 15 families reported they had economic needs but were considered “stably housed.”

An Equal Opportunity Employer

BEHAVIORAL HEALTH & CHILD ABUSE PREVENTION SERVICES Primary Focus Area: Crisis Counseling for families experiencing moderate to severe parent/child conflict Additional Focus Areas: Parenting Education and/or Child Abuse Prevention Children’s Closet Professional Counseling

Recognizing that family and youth problems leading to homelessness do not begin at the time of departure from the home, our Behavioral Health Services include a Primary Focus on Crisis Counseling for families experiencing moderate to severe parent/child conflict. Crisis Counselors in this area provide individual and family counseling services to families identified as high-risk due to parent/child conflict and/or youth high-risk behaviors such as truancy, runaway, self-harm, substance abuse, and violence. Counseling includes pre-crisis structured interventions that assist the family in forming a written crisis plan they can utilize anytime in the home and helps them understand the process of youth development, decision-making and future-oriented thinking that are not fully developed as a teen. Parents are provided an alternative to giving in to frustrations that can lead to abuse or unnecessarily turning out their children before they reach legal age. Early intervention aims to resolve problems before they have long-term adverse effects on the overall development and well-being of youth and the integrity of the family unit.

Additional areas of focus include Parenting Education and/or Child Abuse Prevention through classes that teach caregivers how to handle frustrations associated with infant colic, toddler temperaments, and other behavioral issues that can be challenging in young children. As an incentive to attending these classes, parents are given access to the Children’s Closet which is stocked with items necessary for caring for infants and toddlers and further eases the stressors associated with attaining these costly supplies. The Aberdeen community has been very generous with regular donations to stock the Children’s Closet with the Leadership Aberdeen “adopting” the program in 2012 to stock the closet with necessary items, providing shelving and other needed items. The closet is staffed by RSVP volunteers on a weekly basis to process donations and assist participants in “shopping” Professional Counseling services for all ages and areas of need are also available upon request.

2014 Projections (Capacity to Serve): Transitional Living Services = 30-35 Youth Ages 16-22 Family Crisis Counseling = 100-125 Families Parenting Education = 80-100 Families Caregivers Receiving Supplies (unduplicated) = 100-150 Caregivers Professional Counseling Services (other) = 60-75

TOTAL FAMILIES PROJECTED = 370 - 485 Youth and Families 4

An Equal Opportunity Employer

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The services for which funding is being requested are “quality of life” issues. Every business that is exploring a relocation looks at intangible benefits, such as good schools, low crime rates and services that benefit potential employees and their families. Individuals look for these same qualities but also want to live in a city with safe neighborhoods that they know are protected by programs like the ones offered at Volunteers of America, Dakotas designed to help the young people of Aberdeen become valuable, contributing members of the community. Investing in prevention of long-term homelessness and dependence on already overburdened social service systems will create productive tax paying citizens.

VOA’s Family Outreach Services help to make the City of Aberdeen attractive to potential businesses and helps Aberdeen to strive for the betterment of the people and to shape a future with a positive environment.

10. What are your organization's current sources of funding?

Source (2013) United Way of Northeastern South Dakota SD Housing and Urban Development (HUD) Family and Youth Services Bureau STATE CONTRACT: Department of Corrections Juvenile Division City of Aberdeen

11. Your current funding request equals what percentage portion of your annual operations. 2% 12. Do you expect your request to be a single incident request or a recurring request? Recurring

An Equal Opportunity Employer

Volunteers of America, Dakotas Outreach Family Services

REVENUE (FY 2014, July 1, 2013 – June 30, 2014) Projected United Way 11,336 Fees: DOC/DOH 69,510 Program Service Fees 17,280 Federal Grants 234,740 City Funding (2013 = $2000; 2014 = $8,000) 5,000 Foundation 10,000 Rent: DOC 4,446 Donated Goods & Services 31,216 Contributions 4,500 TOTAL REVENUE 388,028

EXPENSES Salaries 161,189 Benefits 44,609 Accounting Fees 299 Professional Fees 1,794 Supplies 4,934 Equipment/Repairs & Maintenance 2,425 Occupancy/Telephone 27,783 Food 453 Participant Needs (rent/deposit assistance/crisis) 62,006 Advertising/Printing 1,529 Travel 3,874 Training 1,689 Incentives/Recognition 5,221 Miscellaneous 525 Donated Goods & Services 31,216 Supporting Services 38,482 TOTAL EXPENSES 388,028

CHANGE IN NET ASSETS -

An Equal Opportunity Employer

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: Aberdeen Community Concert Association

2. Executive Director or Administrator: Gene Morsching, President

a. Mailing Address: 1312 3rd Ave SE

b. Telephone # 226-3143 Fax #

c. Email Address: [email protected]

4. A brief description of the organization.

a. Purpose Present 4-6 live musical performances each year (September through May)

b. Background

The Aberdeen Community Concert Association has been a part of the Aberdeen Community for nearly 75 years. Artists that have been a part of the Community Concert series have often times performed in Aberdeen just before their careers have taken off and they have become well known performers on concert stages all over the world. The Association presents 4-6 concerts a year. It is membership based. We sell a season membership that will admit the purchaser to all of the concerts. In recent years, we have started to sell tickets for individual concerts but 95% of our audience still buys the season membership.

c. Number of active volunteers __45____ and number of Board Members__20_____.

5. Total amount of funds expected to be received from the City for 2013: $__2,000.00______

A. Briefly describe your actual usage or intended usage of these funds for 2013.

We have used the funds to help supplement our income. The additional income has helped the association have additional money to do a better job of marketing our concert series. It has also helped the association stretch the dollars we use in selecting the concerts to be a part of our series.

6. Total amount of funding being requested for 2014: $__4,000______

We are requesting funds to help support and market our 2013-2014 concert season (6 concerts). The 2013-2014 season will be the 75th for the Aberdeen Community Concert Association. The additional money will also supplement the amount we use to book concerts to be a part of the association’s season.

Our average audience for each concert is 300/350 per concert.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Funds received from the City of Aberdeen will help us expand our marketing budget. Doing a better job of getting the word out about our concerts will be marketing Aberdeen as a community that believes in the arts and has opportunities for music lovers to enjoy and appreciate live performance.

10. What are your organization’s current sources of funding?

The sale of season memberships to the concert series.

11. Your current funding request equals what percentage portion of your annual operations.

Approximately 10%

12. Do you expect your request to be a single incident request or a reoccurring request?

Probably reoccurring. Aberdeen Community Concert BOD Treasurer's Report Summary of Revenues & Expenses As of 06/19/2013 Projections

2011-2012 2012-2013 2013-2014 2012-2013 2013-2014 Membership Deposits $16,991.00 3 $26,235.00 3 $16,465.00 $19,000.00 3 $20,000.00 Patrons $6,825.00 3 $5,450.00 3 $6,525.00 $6,500.00 $7,500.00 City Promotion Fund $2,000.00 33 $2,000.00 $2,000.00 Sponsorships/Donations/Adv $2,200.00 $1,800.00 $3,000.00 Interest Revenue 44 0.00 4 0.00 Total Revenues $25,816.00 $33,885.00 $22,990.00 $29,300.00 $32,500.00

Campaign Expenses: Advertising $679.20 $1,461.72 $1,173.89 $1,000.00 $1,000.00 Printing-Materials 433.06 1,719.25 911.03 1,690.00 1,600.00 Postage 74.38 $1,186.64 15 229.49 $3,410.46 15 265.51 $2,350.43 450.00 $3,140.00 15 450.00 $3,050.00

Concerts $13,550.00 13, 28a $17,840.00 13, 28a $7,835.00 $19,500.00 13, 28a $23,500.00 Salary 1,500.00 12 1,500.00 12 1,500.00 12 1,500.00 Sales Tax 738.00 16 1,078.50 16 1,300.00 16 1,300.00 ASCAP 325.02 16 275.80 16 350.00 16 350.00 Piano Tuning 79.50 16 16 100.00 16 100.00 Sound & LightingExpenses 281.26 16 135.00 16 250.00 16 250.00 Advertising-(Ind. Concerts & Coop) 744.60 15 654.00 15 750.00 15 750.00 Postage 77.95 15 220.17 15 100.00 15 200.00 Printing 452.42 15 818.47 15 450.00 15 450.00 Travel & Registration 350.00 Insurance 285.00 16 285.00 16 300.00 16 325.00 NSU/CIVIC THEATRE 169.60 16 1,075.90 16 200.00 16 200.00 Website 168.54 16 173.84 16 150.00 150.00 Misc. Exp. 455.95 16 984.57 16 100.00 250.00 16 250.00 Total Expenses $20,014.48 $28,451.71 $10,285.43 $28,340.00 $32,725.00

Net Income (Loss) $5,801.52 $5,433.29 $12,704.57 $960.00 -$225.00

Bank Balance As of 06/19/2013 $22,592.25 $5,802 $6,762 Outstanding Deposits $0.00 $6,761.52 $6,536.52 = cash available $22,592.25 Outstanding Payables ($23,040.00) Promotion Fund Grant $2,000.00 Balance Due 12-13 Season Uncommitted funds $1,552.25

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: Hub Area Habitat for Humanity, Inc.

2. Executive Director or Administrator: Patti Marshall, Executive Director

a. Mailing Address: PO Box 406, Aberdeen, SD 57402‐0406

b. Telephone # 605‐226‐5492 Fax # 605‐226‐5492

c. Email Address : [email protected]

3. Date and place of incorporation if applicable: October 6, 1993 – State of South Dakota

(Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency).

4. A brief descriptione of th organization.

a. Purpose: Hub Area Habitat for Humanity’s purpose is to provide decent, affordable housing in the Aberdeen area for those whose income is between 30% and 50% of the state median. Recipients are selected through an application process based on level of need, willingness to become partners in the program and ability to repay the loan. They must be legal residents and have lived in the Aberdeen area for at least one year. To date, eleven homes have been built with House #12 currently being relocated and renovated for a family of six.

In addition to building or renovating homes for purchase, we are participating in another Habitat program… A Brush with Kindness. Teams of volunteers are organized to do minor repairs that include scraping and painting the exterior of a home, winterization, handicapped ramps and landscaping work to name just a few. The home must be owner occupied and the homeowner must be unable to afford the home improvements and unable to complete them due to age, disability or circumstance.

b. Background: Habitat for Humanity is a nonprofit, Christian organization that relies on the gifts of its supporters to build simple, decent, safe and affordable houses on terms families can afford to pay. It was founded in 1976 by Millard and Linda Fuller in Americus, GA. The Aberdeen Hub Area Habitat is one of the 14 South Dakota affiliates of HFHI. Dr. Dick Ward was the first executive director followed by Peter Kirkpatrick, with the affiliate having Boarding members and volunteers as director until a full time executive director was hired in January 2013.

c. Number of active volunteers: There were 163 on House #11 which provided over 2,060 hours of volunteering and number of Board Members is 16.

5. Total amount of funds expected to be received from the City for 2013: $ ‐0‐

A. Briefly describe your actual usage or intended usage of these funds for 2013.

6. Total amount of funding being requested for 2014: $ 25,000

The funding will be utilized in raising awareness of the Hub Area Habitat for Humanity’s housing program and The Brush with Kindness for individuals who are in need of repairs for owner/occupied homes. We recently have started a partnership with the City of Aberdeen’s code enforcement department wherein they are helping to identify homeowners that might need our assistance. To provide information to prospective applicants for both home ownership and home repairs/renovations is essential, along with getting the word out in the community for volunteering opportunities and donation opportunities. The number of individuals that will be directly impacted can be decided by the neighborhoods that will have their property values increased, volunteer fulfillment and also new homeowners in our community.

8. Description of ehow th project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The Aberdeen affiliate of Habitat for Humanity has the opportunity to support various outside programs that Habitat for Humanity International supports. As our affiliate continues to grow with building and renovating wee will be abl to apply, and become a part of, the Americorps Build‐a‐Thon program, the Challenge campaign, opening and operating a Re‐Store allowing employment opportunities, working with the Habitat Youth Programs and the Collegiate Challenge, and being a stop on the RV Care‐A‐Vanners program.

Being involved and associated with the Habitat for Humanity branding allows regional and national television and various types of media coverage.

9. All organizations requesting $30,000 or more to promote or advertise the city must provide a copy of their proposed marketing plan. The marketing plan should give explanation to the primaryo goal, wh is the target audiences, key message to be delivered and a listing of communication vehicles to deliver the message. Please also describe how you intend to provide the city a measureable result with your marketing plan. 10. What are your organization’s current sources of funding? Grants and donations through fundraising and awareness. The homeowner’s monthly mortgage payments are reinvested and used to build more houses through a revolving fund.

A Habitat for Humanity Re‐Store addition is another future opportunity for raising funds. At other South Dakota affiliates, when a Re‐Store is operating it is feasible that it can support all of the expenses of the HFH office allowing any/all monies received go towards building/renovations and providing more homes for individuals. It can also generate partnerships with area schools for volunteering and running marketing/business programs.

11. Your current funding request equals what percentage portion of your annual operations. Approximately 15%

12. Do you expect your request to be a single incident request or a reoccurring request? HAHFH will have short term reoccurring requests. Our goal is to be supported through the opening of a Re‐Store and to continue building homes through our mortgage payment program.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above.

b. All organizations requesting promotion funds must provide a current year operating budget.

Hub Area Habitat for Humanity Projected 2013 - 2014 Budget

2013 2014

Projected Income: Mortgage Payments 8700 10500 Brush With Kindness Payments 300 500 Grants/Donations/Fundraising 7500 110000 Rehab Grants 500 5000 Training Grants 1500 2000

Projected Expenses: Salaries: Exec. Director 16550 16550

Benefits: Soc. Security 1245 1245 Workers Comp. 250 250 Health Ins. Stipends 1470 1470 Life Ins. Stipends 0 0 Retirement (403‐B) 0 0

Travel/Training: Training 250 550 Travel/Auto: 500 500

Contractual: Rent @ $150/month 900 900 Utilities: 0 0 Memberships 900 900 Website maintenance 0 0 Audit 0 0 Accounting 0 0 Ins 1200 1200

Office Supplies/Materials: Postage/paper/other 500 500 Brochures/Printing 500 5500

Building Costs: Filing fees 2500 5000 Housing Costs (Hard Costs) 87500 160550

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E‐MAILED TO THE FOLLOWING ADDRESS:

[email protected] 10:46 AM Hub Area Habitat for Humanity

06/28/13 Balance Sheet Prev Year Comparison Cash Basis As of June 28, 2013

Jun 28, 13 Jun 28, 12

ASSETS Current Assets Checking/Savings Dacotah Bank - Escrow Checking 9,952.42 0.00 Dacotah Bank Checking 38,652.82 29,263.90

Total Checking/Savings 48,605.24 29,263.90

Total Current Assets 48,605.24 29,263.90 Fixed Assets Accumulated Depreciation -11,119.20 0 00 CIP - Home #12 - Millers 38,547.03 0.00 Equipment 12,773.23 12,773 .23 Land & Improvements 28,143 .62 28,143.62 Total Fixed Assets 68,344 68 40,916.85 Other Assets 1st Mortgages Arneson $205 43,586.00 46,025.50 Carlson-Wurtz $189.33 0.00 30,941.78 Feiock $185 32,893.50 35,235.00 Graves $238 75,397.41 78,205.81 Quangvan $208 40,976.00 43,472 .00 Schaunaman $170 28,220.00 30,260.00 Schmieg $276.38 91,850 .15 95,122.47 Toth $168 34,076.00 36,092.00

Total 1st Mortgages 346,999 .06 395,354 .56 --- -

Total Other Assets 346,999.06 395,354 .56

TOTAL ASSETS 463,948.98 465,535.31 LIABILITIES & EQUITY Liabilities Current Liabilities Other Current Liabilities Escrow Arneson lns.$90.00 441.00 420.00 Arneson Taxes $225 897.10 878.38 Carlson-Wurtz Insurance $30.67 0.00 368.34 Carlson-Wurtz Taxes $145.00 0.00 394.50 Feiock Insurance $30.00 627.00 726.00 Feiock Taxes $155.00 369.12 323.39 Graves insurance $50.00 418 .00 436.00 Graves taxes $172.00 740.37 679.91 Quangvan Ins $45.00 526.00 495.00 Quangvan Tax $172.00 517.53 479 .10 Schaunaman Taxes $150.00 253.78 165.77 Schmeig - Ins - $53.62 510.40 428.96 Schmeig - Taxes - $200 459.48 415.96 Toth Taxes $137 562.32 525.56 Total Escrow 6,322 .10 6,736 .87 Escrow - Miller Down Payment 700.00 0 00 Interest Payable 1,382.92 33 22 Payroll Liabilities FUTA Payable 42 .00 0.00 Medicare Payable 78.54 0.00 Soc. Sec. Payable 335.84 0.00 Withholding Payable 146.00 0.00 ------Total Payroll Liabilities 602.38 0.00

Page 1 10:46AM Hub Area Habitat for Humanity

06/28/13 Balance Sheet Prev Year Comparison Cash Basis As of June 28, 2013

Jun 28, 13 Jun 28, 12

SDHA Mortgage Passthru $175.51 0.00 10,024 38 Total Other Current Liabilities 9,007.40 16,794.47

Total Current Liabilities 9,007.40 16,794.47 Long Term Liabilities Dacotah Bank Mortgage Sale Loan 29,091.28 0.00 Dacotah Bank Note 29,868.00 29,868.00 Remaining Excise Tax Payable Excise • Arneson 72.45% 649.69 685 .03 Excise • Carlson - 60.46% 0.00 379.45 Excise - Feiock - 53.62% 479.43 504.98 Excise· Quangvan • 60.77% 508.81 539 .13 Excise • Rostad • 60.46% 0.00 369.31 Excise· Schmieg • 87.44 1,615.89 1,673.11 Excise - Schuanaman - 51.88% 284 74 307.68 Excise - Toth - 59.43% 403.24 425.21 Total Remaining Excise Tax Payable 3,941 80 4,883.90

Total Long Term Liabilities 62,901.08 34,751.90

Total Liabilities 71,908.48 51,546.37 Equity Fund Balance 141,717.85 141,717.85 Retained Earnings 272,336.68 252,039.81 Net Income -22,014.03 20,231.28 Total Equity 392,040.50 413,988 .94

TOTAL LIABILITIES & EQUITY 463,948.98 465,535.31

Page 2 10:45 AM Hub Area Habitat for Humanity

06/28113 Profit & Loss Cash Basis July 1, 2012 through June 28, 2013

Jul 1, '12 - Jun 28, 13 Jul 1, '11 - Jun 28, 12 Income Contributions Business 280 .28 475.00 Churches 2,685.00 1,511.06 Individuals 3,393.41 5,099.17 Organizations 1,673.14 675.00 Total Contributions 8,031.83 7,760.23

Forgivable Mortgage Collections 5,800.00 0.00 Grants - Cash 6,321.46 10,889.36 Grants - Non-Cash 0.00 11,532.60 Interest 0.53 0.00 Late Charges 246.02 232.01 Miscellaneous Income 1,098.24 172.00 Total Income 21,498.08 30,586.20 Expense ABWK Expenses 55.80 0.00 Advertising 519.35 0.00 Computer Related 1,593.77 0.00 Const. Equip./Tools 101.25 41 .89 Depreciation Expense 2,554 .60 0.00 Dues 917.83 705.00 Education/Registration 2,338.48 311.25 Executive Director Payroll 0.71 0.00 Food 127.51 0.00 Fund Raiser I Special Events 753.87 26.59 HFH International Tithe 635.00 0.00 Insurance 5,238.90 1,341.00 Interest - Dk. Bank 1,880.98 1,407.65 Legal Expense 42.00 0.00 Office Supplies & Expenses 876.44 18585 Other 502.78 212 00 Personnel Payroll Taxes FUTA Tax 42.00 0.00 Payroll Taxes - Other 1,262.25 0.00 Total Payroll Taxes 1,304.25 0.00

Salaries 16,500.03 0.00 Personnel - Other 16.94 0.00 Total Personnel 17,821.22 0.00 Postage 72.13 83.30 Printing 486 .72 1,509.72 Property Taxes 1,465.70 1, 180 80 Rental 2 ,640.00 1,800.00 Repairs and Maintanence 659.14 0.00 SDHA Mtg. Fee 0.00 81.39 Telephone\lnternet 1,081.19 963.58 Travel 970.98 369.90 Uncategorized Expenses 175.76 135 00 -----··- ---·------·------Total Expense 43,512.11 10,354 92

Net Income -22,014.03 20,231.28

Page 1 City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name:

Aberdeen Parks, Recreation and Forestry Department

2. Executive Director or Administrator:

Doug Johnson

a. Mailing Address: 225 3rd Avenue SE Aberdeen SD 57401

b. Telephone # 605-626-7015 Fax # 605-626-7989

c. Email Address: [email protected]

4. A brief description of the organization.

a. Purpose

b. Background

The Aberdeen Civic Theatre is part of the Aberdeen Recreation and Cultural Center, a City of Aberdeen owned and operated facility. The Civic Theatre will be celebrating its 75th anniversary in 2013. Northern State University will be remodeling the Johnson Fine Arts Center Theatre within the next year. At that time Johnson Fine Arts Center Theatre will be closed for up to two years. During that time, many of the events that have been held in JFAC will be moved to the Aberdeen Civic Theatre. In order to be able to host these events, some improvements are needed. c. Number of active volunteers ______and number of Board Members__7___.

5. Total amount of funds expected to be received from the City for 2013: $ 0

A. Briefly describe your actual usage or intended usage of these funds for 2013.

6. Total amount of funding being requested for 2014: $25,000

Funding is requested to assist in the process of improving the function and appearance of the Aberdeen Civic Theatre. The Civic Theatre is the only space in Aberdeen capable of accommodating some of the larger events that have been held in the Johnson Fine Arts Center. The seating capacities of the theatres in Aberdeen are as follows:

Aberdeen Civic Theatre – 1,590; Johnson Fine Arts Center Theatre – 1,000; New Central (Thomas F Kelly) Theatre – approximately 650; Aberdeen Community (Capital) Theatre – approximately 450. The improvements would be funded through private donations, some budgeted general funds in the ARCC budget and through promotion funding. Grant funding will also be pursued. Significant parts of the project include a new sound system, air conditioning, replacing damaged flooring and providing wheel chair accessible seating. The plan would be to phase the work in over several years. The scope of the project and costs were identified in the “Aberdeen Recreation and Cultural Center (ARCC) Study Update “ from April, 2010. Only a portion of the work in the study would be completed over the next several years. It is estimated that up to $200,000 would be spent.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

For 75 years the Aberdeen Civic Theatre has hosted premier performing arts events in Aberdeen. The Aberdeen Area Arts Council and Aberdeen Community Concert Association regularly hold events in the facility. We have hosted performances of Rhythmic Circus, Chinese Golden Acrobats, NSU Concert Band, River North Dance Chicago and the Junior and Senior Snow Queen Pageants to name a few. Funding these improvements to the Aberdeen Civic Theatre means that the events traditionally scheduled in the Johnson Fine Arts Center that otherwise may be cancelled, can still be held in Aberdeen. These events are part of the cultural life of Aberdeen and are promoted throughout the region bringing people to town and promoting the quality of life in Aberdeen.

10. What are your organization’s current sources of funding?

The Parks, Recreation and Forestry Department is funded through the City of Aberdeen.

11. Your current funding request equals what percentage portion of your annual operations.

12. Do you expect your request to be a single incident request or a reoccurring request?

The request will be recurring so the project can be phased in over several years.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above.

b. All organizations requesting promotion funds must provide a current year operating budget.

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E-MAILED TO THE FOLLOWING ADDRESS:

[email protected]

Promotion Fund Request Form for Year 2014

Organization Name: Elks Lodge #1046

Executive Director or Administrator: James Weismantel, Exalted Ruler

Mailing Address: 705 Circle Drive Aberdeen, SD 57401

Telephone # 605-225-1703 (Lodge) 605-225-5474 (James Weismantel)

E-mail address: [email protected] (James Weismantel)

Organization is a 501(c4) charitable fraternal organization

Organization description: Fraternal member group dedicated for service for charities, veterans groups, and young people. All available funds from the lodge are donated to various charities such as Camp Dream-maker, Make A Wish, D.A.R.E., S.A.D.D., and post prom parties for both Central and Roncalli, a Children’s Christmas Event and the local veterans programs.

Number of volunteers - 10+

Number of board members -14

Amount of funds expected to be received from the City of Aberdeen for 2013 - $.00.

Total amount of funding being requested for 2014 - $10,000.00

Description of specific project: Installation of horse shoe pits at the lodge location on Circle Drive in Aberdeen. This is planned to be a sanctioned horse shoe pit with lights and fencing. The fencing is needed for safety when throwing shoes during play and tournaments. The fencing is needed to keep snowmobilers from entering the pit areas where the stakes are set.

Description of how the project will promote or advertise Aberdeen: Along with local interest in throwing shoes we plan to bring out of town and state players to Aberdeen for regional and state tournaments. This would be a plus for the community of Aberdeen in terms of additional sales tax and community revenues. We would be advertising in our state newsletters, local newsletters and possible radio and print ads.

Current sources of funding – Our lodge collects yearly dues from each member, lodge has Thursday night social hour and Friday night meals with entertainment. Promotion Fund Request Form for Year 2014 Page 2

Organization Name: Elks Lodge #1046

Current funding request equals what percentage of annual operations: Approximately 1/3 of annual operating budget of the lodge.

Single incident request or reoccurring request - This is for a single project and not a reoccurring project request.

Current year operating budget attached.

Elks Budget 2013 EXPENSES Monthly Yearly 1 Office Expenses$ 300.00 $ 3,600.00

2 Sales taxes $ 114.60 $ 1,375.20

3 Insurance $ 243.20 $ 2,918.40

4 Telephone, Internet $ 100.00 $ 1,200.00

5 Utilities (NWPS) $ 300.00 $ 3,600.00

6 Liquor/Beer ($300.00 ea.) $ 750.00 $ 9,000.00

7 Liquor/Beer Licenses (Beer $300.00/Liquor $1500.00) $ 150.00 $ 1,800.00

8 Entertainment $ 600.00 $ 1,200.00

9 Grounds/Building Maintenance $ 50.00 $ 600.00

10 Newsletter Printing/Postage (6 issues) $ 108.34 $ 1,300.00

11 Post Office Box Rent (Yearly) $ 8.34 $ 100.00

12 City Treasurer (Water Sewer) $ 86.24 $ 1,034.81

13 IRS Form 990 Prep $ 125.00 $ 1,500.00

14 Grand Total $ 2,935.72 $ 29,228.41 Elks Lodge 2013 Income Budget INCOME 1 Dues 140 @ $78.50 $ 10,990.00

2 Grand Lodge Drug Awareness $ 400.00

3 Thirsty Thursday ($80.00 per week) $ 4,000.00

4 Friday meal and bar ($400.00 per week) $ 20,000.00 Total Income $ 35,390.00

1 Grand Lodge Per Capita Dues $ 192.50 $ 2,310.00

2 Elks National Foundation ($4.50 per member) $ 60.00 $ 720.00

3 Grand Elks Association Dues $ 66.67 $ 800.00

4 Grand Secretary Annual Report $ 191.67 $ 2,300.00 $ 6,130.00

Available income for monthly expenses $ 29,260.00

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: SD Snow Queen Festival

2. Executive Director or Administrator: Curt Mitchell

a. Mailing Address: PO Box 1764, Aberdeen, SD 57402

b. Telephone # : 605.725.6200 Fax #: 605.225.6657

c. Email Address: [email protected]

3. Date and place of incorporation if applicable: The SD Snow Queen Festival is a 501‐c‐4 (Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency). 4. A brief description of the organization.

Background: The South Dakota Snow Queen Festival is held annually in Aberdeen, SD. The South Dakota Snow Queen Festival is 68 years strong. This is quite an accomplishment for our city along with 36 communities in the state of South Dakota. Many other communities have tried to take this event out of Aberdeen and to their communities; however, the committee & Board of Directors are steadfast at keeping this event in Aberdeen as it has for the last 67 years.

The participating communities hold their local contests from October 1st – December 5th. The winners; Sr. and Jr. Snow Queen Candidates and the Jr. and Sr. Talent Winners come to Aberdeen in January to compete to win the state titles of the SD Snow Queen Festival.

1st graders from Aberdeen schools compete for Prince and Princess. Yearly, over 30 children participate for the chance at this title.

After our Sr. and Jr. South Dakota Snow Queens are crowned, they travel to other Festivals in Minnesota, Canada, and events throughout the state of South Dakota as ambassadors, not only of the State of South Dakota, but also of Aberdeen, SD and the Queens local community of representation.

The South Dakota Snow Queen festival use to be part of the Aberdeen Jaycees Organization but as of 2002, the SD Snow Queen Festival became its own Organization. In the spring of 2012, the group decided to re‐organize by creating a board of directors, re‐working its by‐laws and articles of incorporation. All the proper forms have been re‐filed with the State of South Dakota and Federal Government.

a. Number of active volunteers _25_____ and number of Board Members_7__. 5. Total amount of funds expected to be received from the City for 2013: $_20,000.00______

A. Briefly describe your actual usage or intended usage of these funds for 2013.

Purpose 1: It is the goal of the Festival to increase scholarships to be able to provide higher and more financial assistance for education and bring in more contestants. The cost of tuition is ever increasing. The current amount of scholarships awarded is $2,000.00 for Sr. Snow Queen and $1,000.00 for Jr. Snow Queen. We would like to double that amount for 2014 and place the remaining funds of at least 30% into a trust (seed money) for the purpose of adding to it each year. Our goal would be to award $10,000.00 total to the Sr. Snow Queen and runner‐up. $5,000.00 total would be awarded to the Jr. Snow Queen and runner‐up; however that will take some time to build to that amount and maintain it. For this purpose, I am requesting $7,000.00.

Purpose 2: In 2013, the Board of Directors set a goal to also increase the number of communities that participate in the contest to truly make the festival more statewide since currently there are only 36 that participate. We understand that part of this number is due to school consolidations but in order to achieve this, the Board is launching a statewide educational campaign about Snow Queen; what it is, how to participate, and the benefits to the young ladies of our state. To do this, we will need to market heavily in the areas who do not currently participate in the Festival and intermittently in the areas that do for the purpose of getting more participants. The marketing proposal (below) will be crucial for the success of this goal. For this purpose, I am requesting $10,000.00.

Purpose 3: Also, to attract more talent acts which again bring in more people to Aberdeen, the SD Snow Queen Festival would like to offer cash prizes and has partnered with the SD Association of Fairs & Festivals to allow our winners a chance to compete at the SD State Fair in the Youth Talent Competition and is looking for additional groups to partner with for more opportunities. For this purpose, I am requesting $1,500.00 to be given out to the top 3 winners for each the Jr. and Sr. Division winners.

Purpose 4: In addition, the Board of Directors feels that it is important to not only have the Queens attend various events throughout the state and other festivals, but to keep all Queens visible throughout the year by participating in their home communities activities, with Festival fundraisers and guest appearances at our sponsors businesses or activities. The travel expenses would also assist with purpose #2, for visiting towns who may be interested in becoming a participating community; training and educating as to what is involved with hosting a community Snow Queen event. For this purpose, I am requesting $1,500.00 for travel expenses.

6. Total amount of funding being requested for 2014: $_20,000.00______

7. Description of specific project or program for which funding is being requested. Please also provide the number of individuals your project or program will have direct impact or contact with. If necessary you can add an additional sheet for explanation purposes. Currently, the SD Snow Queen Festival is using what free marketing is available where we can utilize social media and email to communicate with the states news media and schools with a 4 part informational blitz about Snow Queen to address what it is, why is it important, why should their community be involved or become a sponsor and how to get started which will help address some of the purposes listed above.

Our group is committed to going to other communities to assist with training and education to assist in getting a new community involved.

We do not have any idea as to how many individuals we would have direct impact with. We would feel successful if we could get 5 more communities to be involved but would like to get 20+.

Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen. The South Dakota Snow Queen attracts visitors mainly from out of town. We have up to 36 communities involved throughout the state of South Dakota. Most of the attendees are out of town guests, which include family; mom, dad, grandpa, grandma, aunts, & uncles and friends of contestants and talent entries. Senior Weekend also includes 60 to 80 visiting Dignitaries from many other Festivals named before.

With having the Prince and Princess contestants being selected from the children only in the Aberdeen community, allows us to promote Aberdeen in Aberdeen. So we not only bring in business for our community but encourage our own residents to use Aberdeen business (sponsors flowers etc) thus promoting community involvement.

With everything mentioned, it will take revenue to get the process started. We hope that by bringing back communities that participated years ago, or bringing in new communities, that SDSQ will be self sustaining in the future and bring additional revenue to the city of Aberdeen.

All organizations requesting $30,000 or more to promote or advertise the city must provide a copy of their proposed marketing plan. The marketing plan should give explanation to the primary goal, who is the target audiences, key message to be delivered and a listing of communication vehicles to deliver the message. Please also describe how you intend to provide the city a measureable result with your marketing plan. The SD Snow Queen Festival committee uses all forms of media to let the public know of this event. However, we would like to utilize all sources to their fullest as well as in our target communities. Each community is unique with its size, diversity, and popular resources for that region. This includes newspapers, radio, TV and other local resources that may be available above and beyond.

To grow our event with new communities, we will begin by sending letters to all schools and community clubs regarding the event, why it’s important to be a part of, what is entailed from their community and seeking contestants. We will then follow up with calls and/or visits. News stories and/or ads will be placed inl loca papers. We feel we need to get this started by mid March to reach schools prior to summer break. This is done again in the fall when school starts to begin sending out info packets for the area contests.

We utilize the community’s local media sources. We take full advantage of all free media sources such as community calendars, electronic signs community pages, social networking, community outreach and PSA opportunities. Annually, the SD Snow Queen publishes a magazine of the event and the candidates supported by businesses which is sold at the coronation events.

This year we will be starting a new chapter in opportunities for the young ladies by having our Queens and candidates make appearances in area schools and community forums to talk about Snow Queen and how it benefits them as well as area businesses. We felt that we have been missing an educational component of our marketing by not presenting the candidates and Queens face to face with the public explaining about what is the Snow Queen Festival about and why it is important to these young ladies and their futures.

With everything mentioned above it will take revenue to get the process started. We hope that by bringing back communities that did participate years ago that SDSQ will be self sustaining in the future and bring additional revenue to the city of Aberdeen. The SD Snow Queen Festival knows annually how many young ladies participate and from what communities, therefore easily measurable.

8. What are your organization’s current sources of funding? An estimated 50% of SD Snow Queen’s funds come through fundraising throughout the year through events, mailings, and working for other organizations. 30% of funds come through sponsorships (cash and in‐kind) and advertising, with 19% from memberships and community and entry fees with 1% from sales of tickets, magazines, and other merchandise makes up the remaining funding.

9. Your current funding request equals what percentage portion of your annual operations. Approx 5% of our budget is the requested amount. However, we have never had the luxury of advertising state wide for the purpose of recruiting communities in the manner we are requesting.

10. Do you expect your request to be a single incident request or a reoccurring request? A multi‐ year request; declining yearly.

11. Financial (You must provide the following documents otherwise your application will be rejected for possible funding). A budget is attached.

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E‐MAILED TO THE FOLLOWING ADDRESS:

[email protected] SOUTH DAKOTA SNOW QUEEN FESTIVAL BUDGET

Budget Category Description Budget 2014 Administrative INCOME Donations 10000.00 Membership 600.00 Total Administrative Income 10600.00

EXPENSES Insurance 1400.00 Storage Unit Rent 300.00 State Filing Fees 40.00 TRAVELS Meals/Gas/Etc. St. Paul Winter Carnival - MN 1100.00 Festival du Voyaguer-Canada 2000.00 Montevideo Fiesta Days - MN 500.00 Willmar Fest - MN 500.00 Minneapolis Aquatennial - MN 1100.00 Anoka - MN 400.00 Frosty's Guards 250.00 Frostopoly 200.00 Returning Queens 200.00 Meetings 200.00 Postage 1000.00 Office Supplies 1000.00 Post Office Box Rent 75.00 Website 100.00 Miscellaneous 600.00 Professional Fees ( Eide Bailly) 1200.00 Total Administrative Expenses 12165.00

FESTIVAL WEEK-SENIOR INCOME Candidates Registration 8800.00 Dignitaries Registration 5000.00 Sponsor's & Queen's Banquet 2000.00 Candidate Gift Baskets 1800.00 Queen's Ball 400.00 Hospitality Room 0.00 Coronation 4000.00 Video (Coronation) 400.00 Total Festival Week (Senior) Income 22400.00

EXPENSES Housing 5000.00 Hospitality Room 150.00 Multi-Purpose Room 0.00 Welcome Tea (Queen Candidates) 150.00 Entertainment (Thursday) Dignitaries Lunch (Friday) 350.00 Sponsor's & Queen's Banquet 2500.00 Queen's Ball/Entertainment 650.00 Dignitaries Lunch (Saturday) 350.00 Queen's & Dignitaries Banquet (Saturday) 1300.00 New Queen's Reception 100.00 JUDGES Meals 300.00 Rooms 1000.00 Theater Rent 800.00 Stage Construction 250.00 Stage ---- Lights 700.00 Stage ---- Sound 700.00 Emcee 250.00 Trophies (Contestant Winners) 200.00 Transportation (Buses/Limo) 700.00 Video (Coronation) 100.00 Total Festival Week (Senior) Expenses 15550.00

FESTIVAL WEEK - JUNIOR INCOME Registration 6075.00 Prince/Princess Registration 1200.00 TALENT REGISTRATION Junior 700.00 Senior 700.00 Hospitality 100.00 Banquet 2000.00 Coronation 5000.00 Video (Coronation) 400.00 Total Festival Week (Junior) Income 16175.00

EXPENSES Housing 3000.00 Hospitality Room 0.00 Multi-Purpose Room 0.00 Welcome Tea (Candidates) 150.00 Entertainment (Friday Evening) 200.00 Queen's Banquet 1700.00 New Queen's Reception 150.00 JUDGES Meals 150.00 Rooms 450.00 Theater Rent 800.00 Emcee 150.00 Stage Construction 250.00 Stage ---- Lighting 750.00 Stage ---- Sound 750.00 Prince & Princesses Gifts 150.00 TROPHIES Contestant Winners 200.00 Talent Winners 200.00 Talent Judges 100.00 Transportation (Buses/Limo) 700.00 Video (Coronation) 50.00 Total Festival Week (Junior) Expenses 9900.00

OPERATIONS INCOME 1st Button Auction 500.00 Button Sales 0.00 Glasses/Mugs 850.00 Magazine Sales 1000.00 Sweatshirt Sales 1500.00 Special Events ADVERTISING 1/8 Page 3000.00 1/4 Page 2500.00 1/2 Page 3000.00 Full Page 1000.00 Corporate 8500.00

Total Operations Income 22850.00

OPERATIONS - EXPENSES QUEENS WARDROBE Senior Queen 500.00 Junior Queen 300.00 Ambassaddor 200.00 NAME TAGS Board of Directors 75.00 New Jr. Queen & Parents 45.00 New Sr. Queen & Parents 45.00 SASHES New Queen's 170.00 Jr. Candidates 150.00 Sr. Candidates 150.00 GIFTS Visiting Queen's & Dignitaries 250.00 Sr. Queen Candidates 250.00 Jr. Queen Candidates 250.00 SCHOLARSHIPS Junior Queen 1500.00 Senior Queen 3000.00 CROWNS/MEDALION/SEPTOR Snow Prince 50.00 Snow Princess 50.00 Junior Queen 75.00 Senior Queen 100.00 ADVERTISING Junior Weekend 700.00 Senior Weekend 700.00 Special Events/Wine Tasting 1500.00

Banners (Parade Cars) 100.00 1st Button Auction 35.00 Button Raffle 0.00 Button Prize 0.00 Glasses/Mugs 2000.00 Magazine Printing 4500.00 Tickets 50.00 Sweatshirts 2500.00 Passport (Queen's) 0.00 Sales Tax 650.00 Total Operations Expenses

TOTAL INCOME 19895.00 TOTAL EXPENSES

TOTAL City of Aberdeen

Promotion Fund Request Form

1. Organization Name:

Aberdeen Housing Authority (AHA)

2. Executive Director or Administrator:

Jody A. Zueger

a. Mailing Address: 2324 3rd Ave. SE, Aberdeen, SD 57401

b. Telephone # 605‐226‐2321 Ext. 16 Fax # 605‐225‐8220

c. Email Address: [email protected]

November 1969 in Aberdeen, SD

4. A brief description of the organization.

a. Purpose

Committed to building and maintaining a better community through partnerships within the community to promote and provide adequate, affordable housing.

b. Background

In July 1969, Mayor William Hauck and interested citizens met as a result of citizen interest and belief that the City of Aberdeen provide housing to meet the needs of low income families and elderly citizens. Following the Housing Authorities Law, known as “County and Municipal Housing and Redevelopment Law,” Chapter 11‐7 of the South Dakota Codified Law (SDCL), the formulated Housing and Redevelopment Commission of the City of Aberdeen was documented in the City Commission’s regular meeting of November 10, 1969. On January 6, 1970 the newly formed Board, consisting of five members was made effective January 1, 1970. The Housing Authority Board has a 5‐ member Board of Directors which are appointed by rthe Mayo of Aberdeen, SD.

AHA owns and manages Public Housing which consists of the Homestead Apartments located at 2222 3rd Ave. SE, Aberdeen, SD. They were built in July 1972 for elderly (62+) and/or disabled. They are 73 1‐BR – 3 of which are handicap accessible and 2 2‐BR. The other twenty‐five units of Public Housing are Single Family Homes for families ‐ 2‐BR units, 16 3‐BR units, and 4‐BR units.

AHA owns and manages the Sherman Apartments, Aberdeen, SD, which was opened in 1981. They are located at 223 S. Main St and consist of 51 1‐BR units – 3 are handicapped units on first floor. The building is designated for Elderly (62+) and/or Disabled.

AHA administers the Section 8 Voucher Program in five counties in SD which are – Brown, Day, McPherson, Marshall, and Roberts counties.

AHA manages the Dakota Square Apartments. They are located at 1902 N. Dakota St. in Aberdeen, SD and consist of 2 – 1 BR, 32 – 2 BR, 20 – 3 BR, and 1 – 4 BR. Dakota Square has a Section 8 HAP contract and consists mainly of families.

AHA was successful in utilizing the LIHTC Program for purchase and renovation of Mel Ros Village, Phase II which is now Lawson View Townhomes. The AHA acted as the Developer and Property Manager for the townhomes, located at 1316 S. Lawson St. and 1315 S. High St. in Aberdeen, SD. They consist of 22 – 2 BR, 6 – 3 BR, and 4 – 4 BR. The project currently has a Section 8 HAP contract for 29 of the units. Three of the 2 BR are market rate units.

AHA was successful in utilizing the LIHTC Program to build Sunshine Park Townhomes, a 28 unit development. The AHA acted as the Developer and Property Manager for the townhomes located at 1524 S. Lawson St. in Aberdeen, SD. The project consists of 20 – 2 BR units, 6 – 3 BR units, and 2 – 4 BR units. Two of the 2 BR units are fully accessible for wheel chair tenant occupancy. Each unit has private front and back entrances, attached single stall garage, range, refrigerator, microwave with hood, dishwasher, central air conditioning, and washer and dryer hookups.

AHA was successful in utilizing the LIHTC Program to build Meadow Wood Townhomes, a 32 unit development. The AHA acted as the Developer and Property Manager for the townhomes located at 2714 1st Ave. SE. in Aberdeen, SD. The project consists of 22 – 2 BR units, 8 – 3 BR units, and 2 – 4 BR units. Two of the 2 BR units are fully accessible for wheel chair tenant occupancy. Each unit has private front and back entrances, attached single stall garage, range, refrigerator, microwave with hood, dishwasher, central air conditioning, and washer and dryer hookups.

AHA was awarded funding in utilizing the LIHTC Program to build Jackson Heights Apartments, a 41 unit development. The AHA will act as the Developer and Property Manager for the apartment building which will be located at 1016 1st Ave. SE in Aberdeen, SD. The project will consist of ‐ 19 – 1 BR units, 15 – 2 BR units, 7 – 3 BR units. Eight of the forty‐one units will be designed for individuals with mobility impairments, and three of the forty‐one units will be designed for individuals with sensory impairments. Unit Amenities will include a frost‐free refrigerator, ranges with self‐cleaning ovens, dishwashers, clothes washers and dryers, microwaves, Energy Star qualified electric central air conditioning and forced air heating system, mini‐blinds, carpet, interior storage closets, cable TV hook‐ups, and high‐speed Internet hook‐ups. On‐site amenities will include a playground, patio, trash chute, elevator, and foyer with security. There will be 29 garages, and each will be rented for $20 per month. The Jackson Heights Apartment will be a quality residential facility, designed to meet the standard for Energy Star Qualified new homes.

c. Number of active volunteers __3____ and number of Board Members__5_____.

5. Total amount of funds expected to be received from the City for 2012: $____37,500______

A. Briefly describe your actual usage or intended usage of these funds for 2012.

As described in the Request for Action from the December 2011 agenda item, Aberdeen Housing Authority is asking for financial support to offset efforts to alleviate the affordable housing shortage. These funds will be used to fund an accounting/compliance employee to keep up with the regulatory requirements for the recently built rental units as well as units planned for the immediate future. AHA estimates that future management fees could offset the cost of this additional employee within 1 to 2 years.

6. Total amount of funding being requested for 2014: $___37,500______

AHA currently owns and/or manages 298 income‐based affordable rental properties and 1 market rate unit. AHA will build 41 more apartment units in 2014.

AHA administers the Section 8 Housing Choice Voucher Program in five counties and currently has 400 tenants on this program.

AHA administers the Section 8 Homeownership Program and has 4 tenants on this program.

AHA administers a Security Deposit Grant Program which provides $300 security deposit grants.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

Aberdeen Housing Authority receives inquiries about all types of housing and general information about the community.A AH promotes the City of Aberdeen by being a referral source to new citizens to our community as well as those who currently reside here. AHA promotes Aberdeen by offerings safe, affordable housing options to those new to the area who qualify for the programs.

Due to budget constraints, AHA advertises on its website and through promotional materials.

10. What are your organization’s current sources of funding?

AHAs’ programs are federally funded through Office of Housing and Urban Development (HUD).

AHA also receives management fees for management non‐HUD properties that were made possible through the Low Income Housing Tax Credit and HOME Funds programs through SDHDA.

11. Your current funding request equals what percentage portion of your annual operations.

Less than 1% of overall of all of AHA properties’ operations budgets, but 13.1% of the AHA management administrative budget.

12. Do you expect your request to be a single incident request or a reoccurring request?

AHA expects this to be a reoccurring request until there is no longer a need for AHA to continue to building affordable rental units or until additional management fees can sustain this position. AHA estimates 1 to 2 years.

13. Financial (You must provide the following documents otherwise your application will be rejectedr fo possible funding).

a. Those requests at $50,000 or above your organization must provide the most current audited financial statement, in addition any other financial documents which assist in explanation.

b. All organizations requesting promotion funds must provide a current year operating budget.

A copy of the 2013 AHA management budget is attached.

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E‐MAILED TO THE FOLLOWING ADDRESS:

[email protected]

City of Aberdeen City General Fund Request Form for Year 2014

1. Organization Name: Boys and Girls Club of Aberdeen Area (BGCAA)

2. Executive Director or Administrator: Michael P. Herman, Executive Director a. Mailing Address: 1111 1st Ave SE, Aberdeen, SD 57401 b. Telephone # 225-8714 Fax # 225-0961 c. Email Address: [email protected]

IRS Status 501(c)(3), 1970, South Dakota

4. A brief description of the organization.

The Boys & Girls Club of Aberdeen Area is part of a unified nationwide affiliation of more than 3900 Clubs. Our Club provides unique after‐school and summer programming to more than 695 members annually (620 current members) with an average daily attendance of 150 members during the school year and 220 during the summer months. In addition, the Club provides outreach services to several hundred more children each year.

Locally, membership fees are $20.00 a year per member, compared to the $700.00 annual cost to provide programming to just one member throughout the year. The rest of the funds are provided by government agencies, businesses, civic organizations and individuals. The Club utilizes staff and a volunteer board of directors to fundraise this gap on a regular basis.

a. Purpose The BGCAA offers a wide range of programs in the following areas: Education & Career Development; Health & Life Skills: Character & Leadership Development; The Arts; and Sports, Fitness & Recreation.

Mission: To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. b. Background The Boys & Girls Club of Aberdeen Area was established in September of 1970. Over the past 43 years, our youth development mission has enabled thousands of young people to choose a positive path. The Boys & Girls Club of Aberdeen Area is a place designed solely for youth programs ande uniqu summer activities.

c. Number of active volunteer’s _575_ and number of Board Members _15__.

5. Total amount of funds expected to be received from the City for 2013: $10,000

A. Briefly describe your actual usage or intended usage of these funds for 2013.

The funds provided by the city have allowed us to significantly expand our ability to serve the community by providing a safe and enriching environment to our youth. We expanded our programming opportunity, picked more children up from school and transported them safely to the club during the school year, and made numerous safety changes throughout the club. Because of these changes, we have seen significant growth:

• Club Membership is currently at 620 members, up 91% in the last two years • Average Daily Attendance (ADA): 150 during last school year (88% increase in last two years) and have been averaging 220 members this summer (150% increase in the last two years) – The Boys & Girls Club of Aberdeen Area was recently recognized by the Boys & Girls Club of America President & CEO, Jim Clarke, with the prestigious Gateway to Impact Award – Increase in ADA, one of twelve clubs to receive this recognition in our thirteen state region • Kids After School Recreation and Enrichment (KARE) program provides supervised transportation from Aberdeen's elementary and middle schools to the Club after school. We have scheduled the pickup of up to 162 members, a 102% increase in the last two years. We have just recently purchased another van will be able to offer this service to even more members this coming school year. • Expanded hours: 7:30 AM – 6:00 PM during summer and non‐school days (previous times were 10:00 AM – 5:30 PM) • Expanded days: Only closed for six days (major holidays) out of the year (previous schedule had the Club closed almost six weeks a year) • Added numerous new programs (over 35 programs being offered at no charge) • Improved Education Center: 18 new computers, new library and learning center • New security system – Securitys camera’ throughout the entire facility and at both entrances • Started numerous collaborations throughout the community with government, businesses and other non‐profit organizations to reach more youth and have greater impact.

Volunteer Groups: The BGCAA utilizes over 575 volunteers throughout the area to support the club in a number of events. These 575 volunteers volunteered over 5,815 hours working at the club, supporting a program or supporting a fund raising event. These volunteers are critical to the success of this club and we would not be able to provide the service we do without them. Major events:

• BC Fair Grandstand concessions – 450 volunteers filling 670 positions throughout the week (3,657 hours) • Programming at the club – 75 volunteers (955 hours) • Capital Campaign – 15 volunteers (450 hours) • Foster Grandparents – 2 volunteers (341.5 hours) • Bull O’Rama concessions – 32 volunteers (176 hours) • Special events (Awards Banquet, Golf tournament, Day of Kids) – 20 volunteers (110 hours) • NSU Day of Champions – 15 volunteers (90 hours) • NSU SERVE – 12 volunteers (36 hours)

6. Total amount of funding being requested for 2014: $25,000.

The funding will be used for operational expenses associated with our programs and activities on a day‐to‐ day basis. We will continue to hire, train and develop our Youth Development Specialists (YDS) to provide top quality programs and to add additional programs as needed. We currently have 620 members, an increase of 105 new members in the last 5 weeks. We expect this number to climb up to over 682 (10% increase) by this time next year and reach over 725 the year after.

Listed below are the programs being offered at this time in each of our core program areas:

Specifics programs this grant addresses: Education & Career Development ‐ Programs in this Core Program Area enable youth to become proficient in basic educational disciplines, apply learning to everyday situations and embrace technology to achieve success in a career. • Career Launch • CLUB Service • Goals for Graduation • Junior Staff • Money Matters: Make it Count • Power Hour: Making minutes count • Project Learn • Skill Tech • Skill Tech II

Health & Life Skills ‐ Programs in this area develop young people’s capacity to engage in positive behaviors that nurture their own well‐being, set personal goals and live successfully as self‐sufficient adults: • Date SMART • SMART Girls • SMART Leaders • Passport to Manhood • SMART Moves • Triple Play – Healthy Habits

Character & Leadership Development ‐ Programs in this Core Program Area empower youth to support and influence their Club and community, sustain meaningful relationships with others, develop a positive self‐ image, participate in the democratic process and respect their own and others’ cultural identities: • Youth of the Month • Youth of the Year • Torch Club • Keystone Club • Cooking Club • Reading Club

The Arts ‐ Programs in this area enable youth to develop their creativity and cultural awareness through knowledge and appreciation of the visual arts, crafts, performing arts and creative writing: • MusicMakers • ImageMakers • DramaMatters

Sports, Fitness & Recreation ‐ Programs in this area develop fitness, positive use of leisure time, skills for stress management, appreciation for the environment and social skills. • Triple Play • Wanna Play • Youth Baseball & Softball

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The City of Aberdeen can promote and advertise the family and youth resources available at the Boys & Girls Club of Aberdeen Area by providing some of the necessary funding that is needed to operate the facility. Numerous municipalities in South Dakota provide funding and use the funding as a source of promoting and advertising for the community with great success.

The BGCAA provides a safe and enriching environment for over six hundred of our community youth. Members of the community, and individuals interested in moving to the community, are increasingly interested in the opportunities that area youth have after schoold an during the summer months. Working families also take advantage of the opportunity to have their children participate in a program which picks up their children after‐school and brings them safely to the Club; participate in after‐school programming at the Club; and having a safe place to be during the summer months.

We provide a Youth Development facility to area residents for a very minimal charge of only $20 per year. Even though this is very inexpensive, the club provided 39 scholarships to families that could not afford the $20 cost in the last 24 months. We also provided over 1,300 meals and 5,000 snacks free of charge to members throughout the year that could not afford the two dollar meal and one dollar snack.

The Club is very busy promoting and encouraging community service to its members. The Club has participated in numerous activities outside of our facilities throughout the year. Some of our activities: Kids Against Hunger – 20 kids packed 3,672 meals; Senior Center – numerous members visited and played games with senior citizens; Gypsy Day Parade – Several members participated in this parade and carried banners and handed out candy; Miles of Smiles – some of our staff and members volunteered with this youth centered program; and, I have include club members in my Club presentations to the Exchange Club and Sertoma Club.

10. What are your organization’s current sources of funding?

We are currently in the process of our annual campaign, It Just Takes One! Current sources of funding for BGCAA: Brown Co Fair Concessions 23% United Way 19% Annual Fundraiser (Just Takes One Campaign) 17% Grants (Government Agencies) 15% KARE Program Fee 10% Fundraising Events (Golf Tournament, Bull‐O‐Rama, Awards Banquet & Winefest)7% Membership Fees 3% Snack/Lunch 3% Misc 2% Brown County 1%

11. Your current funding request equals what percentage portion of your annual operations.

Boys and Girls Club of Aberdeen Area current funding request is 6.29% of our current Operational budget of $397,400.

12. Do you expect your request to be a single incident request or a reoccurring request?

Boys and Girls Club of Aberdeen Area will request funding support on a reoccurring basis, but at a smaller amount after our Capital Campaign is complete in a couple years.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding). a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above.

b. All organizations requesting promotion funds must provide a current year operating budget.

Attached

THE DEADLINE FOR APPLYING IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE EMAILED TO THE FOLLOWING ADDRESS:

[email protected]

2013 Funding/Expenses

BC Fair Concessions ‐ $85,000 Funding Sources 22% Special Events ‐ $27,000 7% 3 45 1 2 $397,400 1 – Membership ‐ $10,000 3% KARE ‐ $41,450 2 – City of Abdn ‐ $10,000 3% 10% 3 –NSU Work‐study ‐ $7,200 2% 4 – Snack/Lunch ‐ $6,000 2% United Way ‐ $76,000 5 –Brown Co. ‐ $5,000 1% 19% 6 – Capital Investment ‐ ?

Grants ‐ $61,000 15%

IJTO Fundraising Campaign ‐ $69,000 Utilities ‐ $11,000 3% (unsolicited funds ‐ $27,000 & Benefits ‐ $14,500 8 2 3 4 6 7 Solicited funds ‐ $42,000) 17% 4% 1 5 1 – Bldg Maint ‐ $10,000 2% 2 – Transportation ‐ $10,000 2% Professional ‐ $15,000 3 – Travel/Conf ‐ $9,000 2% 4% 4 – Supplies ‐ $7,000 2% 5 –Program material ‐ $6,000 1% 6 – Food ‐ $6,000 1% 7 –Dues ‐ $4,900 1% 8 ‐ Publicity ‐ $4,000 1% Insurance ‐ $16,000 9 – Capital Replacement ‐ ? 5%

$397,400 Taxes‐ $18,000 Salaries ‐ $266,000 5% 67% Projected Expenses

City of Aberdeen Promotion Fund Request Form Chamber of Commerce Membership June 28, 2013

1. Organization Name: Aberdeen Area Chamber or Commerce

2. Executive Director: Gail L. Ochs, President a. Mailing Address: PO Box 1179, 516 S. Main Street, Aberdeen, SD 57401 b. Telephone: (605) 225‐2860 Fax#: (605) 225‐2437 c. Email Address: gail@aberdeen‐chamber.com

3. Date and Placement of Incorporation: March 29, 1934 officially incorporated as a 501c6 corporation in the city of Aberdeen, county of Brown, State of South Dakota.

4. A Brief Description of the Organization:

a. Purpose: Our purpose is to bring businesses and individuals together to build consensus on business issues and focus on community goals. Our mission is to serve as the leading business advocate for the economic health and vitality of our membership, our community, and the greater Aberdeen area. The Chamber pursues its vision and mission by: Serving the region as the central networking organization from which ideas, resources and assets can be drawn; Unifying and advancing membership, community and regional interests; Cultivating future leadership and advancing opportunities in the State; Educating businesses and individuals on workforce readiness and development issues; and Promoting and encouraging growth of the membership, community, and area.

b. Background: The Aberdeen Area Chamber of Commerce has been an established voluntary non‐profit membership organization since 1884. Because we collectively embody the vast experience of the many businesses and professionals within our membership, we have the knowledge and insight to identify issues of importance to the business community, and the combined means to devise and implement strategies to address them. Our organization facilitates ten different committees and task forces that focus on member and community issues including:

1. Ag Committee — Establishes communications between the business community and the rural agricultural community; and increased education and promote interest and understanding of the agricultural community. 2. Ambassadors — The Ambassadors are the public relations arm of the Chamber and attend all ribbon cuttings, new business openings, ground breakings, and business relocations (Committee selection on a nomination basis). 3. Workforce & Education Committee — The committee implements projects that partner the business community and educational institutions together to foster cooperation and interaction between business and education to ensure needs are being met. 4. Diplomats — The Diplomats strengthen membership by recruiting new members, visiting current members, and implementing retention strategies. (Committee selection is on a nomination basis). 5. Healthcare Committee — Works to implement projects that partner the business community and healthcare institutions and programs together. 6. Government Affairs Committee — The committee strengthen communication between the community and government entities; and serves as the catalyst for forums, panels, town meetings, 7. Partners in Community Pride Committee — The purpose of the Partners in Pride Committee is to coordinate residential and commercial projects that serve to beautify and clean up the community with assistance from the Aberdeen community, as well as city, county and state government. 8. Transportation Committee — The committee coordinates city, county, and state officials to communicate key issues and projects for the community in the areas of ground, rail, air, rural, and city roads. 9. Military/Veterans Committee – The committee promotes a positive working relationship among the community, employers, and area military and veteran groups while also heightening the awareness of the military and veteran presence in the Aberdeen area. 10. The Network (Young Professionals) – The committee’s purpose is to engage Aberdeen’s youthful professionals in education, social and volunteer opportunities designed to strengthen our community. 11. REAL Biz Task Force – The REAL Biz Task Force was formed3 in 201 to connect small business owners and entrepreneurs with resources in the community such as education, training, mentors, grants, etc.

c. Volunteers/Staff/Board Members: Today, we are 645 members strong with over 1,000 volunteers that help facilitate and participate in the Chamber's activities and events. We have 4 ¾ staff which includes: President, Director of Member Services and Events, Director of Public Relations, Programs and Committees, Finance Manager and Administrative Assistant. We have 17 voting board members from a cross‐section of the membership and 4 serving in an ex‐officio capacity from the four community organizations. 2013 board members include:

• Duke Witte, Wyndham Hotel Goup, 2013 Chair of the Board • Neal Wietgrefe, Wells Fargo Bank, Chair Elect • JoEllen Lindner, Aberdeen Catholic Schools, Vice Chair • Carl Perry, Progressive Financial Services, Treasurer • Cory Bollinger, Aberdeen American News, Secretary • Mike Williams, Northwestern Energy, Past Chair • Mark Machow, Malchow’s Furniture • Paul DeVoe • Mary Davis • Dr. Marje Kaiser, South Dakota School for the Blind and Visually Impaired • Tom Snyder, Avera Mother Joseph Manor • D. James Smith, Northern State University • Mike Jung, Jung Construction • Eric Brenner, Brenner Electric • Mike Birgen, Northern State University Foundation (CVB Board Liaison) • Jim Kreber, Wooden Mallet (ADC Board Liaison) • Keith Kelble, 3M Company • Joel Swanson, Dakota Broadcasting • Jim Barringer, Aberdeen Development Corporation (ex‐officio) • Heidi Appel, Aberdeen Downtown Association (ex‐officio) • Brenda Moore, Aberdeen Convention and Visitors Bureau (ex‐officio) • Julie Johnson, Absolutely! Aberdeen (ex‐officio)

5. Total amount of funds received from the city for 2013: Chamber Membership: $15,000.00

a. Briefly describe your actual usage or intended usage of these funds for 2014:

Chamber Membership: As mentioned earlier, the Chamber is a 501c6 non‐profit corporation. Our revenue is made up of 52% membership investments and 48% income generated by events, trainings, sponsorships, etc. For the investment of $15,450.00, the City of Aberdeen, including all departments and city employees is a member of the Chamber. All Chamber revenue indicated above goes towards the general operation and administration of the organization as well as the implementation of Chamber projects, committee work, events, trainings, etc.

For 2013, the Chamber’s goals are divided into the following categories and goals:

Goal 1 ‐ Member Services ‐ We will further strengthen our relationships with members by increasing interaction, communicating benefits of membership, and providing education on issues affecting them.

• President will implement task force to coordinate meetings/forums for area non‐profit directors to interact and learn issues affecting the non‐profit sector. • Executive Board will meet with 2013 committee chairs to discuss program of work goals and discuss committee self‐evaluation process for 2013. • Member Services Director will provide information to Board of Directors on existing and potential membership benefits to ensure the organization is exceeding member expectations. • Government Affairs committee will develop a platform of issues that directly impact the membership to be shared with local, state, and national representatives. • Board of Directors and staff will continue recognition efforts of Chamber members and volunteers.

Goal 2 ‐ Leadership Development ‐ We will continue to develop programs that educate and nurture the next generation of Chamber and community leaders.

• Chamber staff will work with committee volunteers on strategies to recruit and encourage more involvement of young professionals and diverse populations within existing committees. • Director of Public Relations will work with members of “The Network” to implement additional projects and events toe engag young professionals in the Chamber and the community. • Small Business Task Force will work with the Small Business Development Center, SCORE, the Center of Excellence in International Business and Entrepreneurship, and other entities to develop additional opportunities and resources for entrepreneurs and small business owners to be engaged in the community. • Staff will work with Leadership Aberdeen alumni, business partners and program facilitators to grow and enhance the Leadership Aberdeen program and engage them with alumni events and committees.

Goal 3 ‐ Organization Enhancement ‐ We will evaluate current and potential Chamber events, programs, and committees to meet the needs of membership and the community.

• Board and staff will implement a market analysis to better define the membership to include research on makeup and demographics; investment levels; and needs/values. • Board of Directors and staff will develop method and procedures to effectively evaluate current programs, committees, and events of the Chamber. • Staff will work with current CART attendees to set specific topics for discussion that address “hot topics” and issues at the City/County/State level. • Marketing Committee will evaluate and enhance all Chamber public relations efforts including: Progress Magazine, Progress TV Report, Social Media, etc.

Goal 4 ‐ Community Development ‐ We will champion our community’s successes and support issues and opportunities that will improve our community’s quality of life and further the growth and development of our region. • Chamber board and staff will take a leadership role in the implementation of the findings received from the Buxton Group. • Director of Public Relations will work with the Marketing Committee to develop marketing materials to clearly define and distinguish community organizations, their mission and goals. • President will research pros and cons of developing a community appeals process or the coordination of local fundraising campaigns for the Aberdeen community.

6. Total amount of funding requested for 2014: Chamber Membership: $15,450.00

7. Description of specific project or program for which funding is being requested: For Chamber membership in 2014, the annual Program of Work and goals therewith will be established by the full board of directors during their annual planning retreat in the Fall of 2013. And while those goals are not yet established, they will always serve to meet the mission of the Chamber which is to bring businesses and individuals together to build consensus on business issues and focus on community goals.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the city of Aberdeen. It is our belief that the City of Aberdeen and the Aberdeen Area Chamber of Commerce are truly partners working together for our great community. Our organization collectively embodies the vast experience of the many businesses and professionals within our membership, providing us with the knowledge and insight to identify issues of importance to the community and the combined means to devise and implement strategies to address them.

We believe that we represent the city and the region through our efforts to support business members in their effort to grow; assisting entrepreneurs and new businesses for continued high quality economic growth; representing the members’ interests in government and legislative issues; promoting the area’s numerous assets through relocation information, marketing and public relations efforts; and ensuring the overall highest standards for an improved quality of life.

For marketing and promotion specifically, we are proud to be known as the front door of our community and are most often the place people call, stop by or email for information regarding our city. We provide relocation information, childcare resources, demographic data, statistical information, legislative bills and processes, information on city, county, and school board issues, sales tax information, department of revenue statistics, shopping, etc. In addition, we refer people to local businesses for their purchases and services as we offer both a printed and online business directory. We also host numerous meetings and events throughout the year that can be found in the attached 2013 Year at a Glance document.

Through Chamber resources, we also positively promote the community and it’s amenities through the Official Guide to Aberdeen publication, developed with the Aberdeen CVB; the Chamber website, www.aberdeen‐ chamber.com; Progress Magazine; and through our association with the Progress TV Report. In addition, we produce the annual Healthcare Directory and Resource Guide which promotes health‐related services, specialties and resources available here as well as a cityd an county map utilized by realtors, visitors, and local residents. We are also fortunate to maintain a database of community volunteers who we can communicate with to keep them abreast of happenings in our community that they need to know about and get involved in.

We also host and participate in community events such as Mayor Hot Topic Luncheons, ground breakings, open houses, facility tours, and ribbon cuttings which promote business growth in Aberdeen. We also tour surrounding communities promoting Aberdeen as a regional partner. In addition, we are looking forward to continue our partnership with the City and other organizations in utilizing the information we have received from the Buxton Company to expand and grow our retail base.

In addition, the Chamber facilitates the Aberdeen Gift Certificate Program. Gift certificates are sold dollar for dollar and can be redeemed at any Aberdeen business. This generates approximately $200‐ $250,000.00 annually that is circulated within our business community. We believe that these above mentioned projects all serve to promote and better the Aberdeen community.

9. Marketing plan – The Chamber does not have a specific marketing plan, but uses membership and non‐dues revenue to support the organization, its mission, projects and goals. We market our programs, events, and volunteers as needed to grow the organization.

10. What are you organization’s current sources of funding? As indicated above, the Chamber is supported 52% by membership dues charged annually and 48% that is generated through non‐dues revenue sources which include: sponsorships, advertising, rental income, training charges, ticket fees, etc. Our annual revenue for 2013 is anticipated to be $480, 905 and expenses anticipated to be $480, 435. We have not yet budgeted for 2014, but would anticipate it increasing by 3‐4% for cost of living adjustments in both revenue and expenses.

11. Your current funding request equals what percentage portion of your annual operations: 3%

12. Do you expect your request to be a single incident request or a recurring request? We anticipate that the City will maintain its membership in the Chamber each year to support the above mentioned efforts, as well as many not directly targeted towardsn promotio of the city. Our work is two fold – to assist our members in their efforts to grow; and to promote and grow our community. For city membership, we increase the rate by the cost of living every other year, which we feel make it affordable and a wise investment for all we do on behalf and in partnership with the City of Aberdeen.

13. Financial: a. Our most recent audited financial statements prepared by Eide Bailly for year‐end December 31, 2011 are attached. Eide Bailly is currently working on completing our 2012 review and that can be submitted to the city once final if you would like. The Chamber does a review annually and an audit every third year.

b. A 2013 Cash Flow Budget is attached.

2014 City of Aberdeen Promotion Fund Request Form June 28, 2013 City Marketing ‐ $124,800 (restricted) Requested

The Aberdeen Area Chamber of Commerce markets the City of Aberdeen on behalf of the city. The money from the promotional fund pays for the development and placement of billboards, signage, TV and radio commercials, merchandise and print advertisements in and around Aberdeen and the region. The Chamber pays a staff member to facilitate the marketing. City marketing money makes up 0 percent of the Chamber budget. For 2013, the city marketing budget saw a decrease. At the current funding level, the Chamber will be able to maintain current marketing efforts, but as our city grows, we could – and should ‐ be doing more. As the City of Aberdeen has invested in Aberdeen’s future, city marketing dollars have remained stagnant. For 2014, the Chamber is proposing an increase in funding to better market and promote the wonderful opportunities for business, entertainment and relaxation we have right here in Aberdeen. A few of the highlights include (see proposed marketing budget for full details): • Half of the cost of the Buxton Company Scout Program, a software program, allowing Aberdeen to receive updated information designed to help in business expansion – both new and current. This will supplement the recent city‐funded Buxton Study. The remaining money would be used for training on the program, as well as marketing the findings to new and current businesses. • The production of new television commercials. • An in‐ town Aberdeen billboard. • A shop‐local campaign, using online, radio, print and billboard advertising.

1. Organization Name: Aberdeen Area Chamber of Commerce

3. Date and Placement of Incorporation: March 29, 1934 officially incorporated as a 501c6 corporation ine th city of Aberdeen, county of Brown, State of South Dakota.

4. A Brief Description of the Organization:

1. Ag Committee — Establishes communications between the business community and the rural agricultural community; and increased education and promote interest and understanding of the agricultural community. 2. Ambassadors — The Ambassadors are the public relations arm of the Chamber and attend all ribbon cuttings, new business openings, ground breakings, and business relocations (Committee selection on a nomination basis). 3. Workforce & Education Committee — The committee implements projects that partner the business community and educational institutions together to foster cooperation and interaction between business and education to ensure needs are being met. 4. Diplomats — The Diplomats strengthen membership by recruiting new members, visiting current members, and implementing retention strategies. (Committee selection is on a nomination basis). 5. Healthcare Committee — Works to implement projects that partner the business community and healthcare institutions and programs together. 6. Government Affairs Committee — The committee strengthen communication between the community and government entities; and serves as the catalyst for forums, panels, town meetings, 7. Partners in Community Pride Committee — The purpose of the Partners in Pride Committee is to coordinate residential and commercial projects that serve to beautify and clean up the community with assistance from the Aberdeen community, as well as city, county and state government. 8. Transportation Committee — The committee coordinates city, county, and state officials to communicate key issues and projects for the community in the areas of ground, rail, air, rural, and city roads. 9. Military/Veterans Committee – The committee promotes a positive working relationship among the community, employers, and area military and veteran groups while also heightening the awareness of the military and veteran presence in the Aberdeen area. 10. The Network (Young Professionals) – The committee’s purpose is to engage Aberdeen’s youthful professionals in education, social and volunteer opportunities designed to strengthen our community. 11. REAL Biz Task Force – The REAL Biz Task Force was formed in 2013 to connect small business owners and entrepreneurs with resources in the community such as education, training, mentors, grants, etc.

5. Total amount of funds to be received from the city for 2013: City Marketing: $92,000 (restricted)

a. Briefly describe your actual usage or intended usage of these funds for 2013:

City Marketing: In 2013, the Chamber will receive $92,000 from the City of Aberdeen to market Aberdeen. These funds are restricted and are used solely for this purpose. They are not included within the Chamber budget and not utilized by the Chamber for general operations of the organization.

For 2013, City Marketing is targeting people who live in Aberdeen and people who live within 100 miles. The concept is to get people to spend a day in town, and while here, experience all there is to offer. City marketing provides a constant media presence for Aberdeen, and has a direct impact on city revenue.

Marketing messages are consistently being reviewed and changed based on the following criteria: 1. Gross Sales Tax and Traffic counts 2. Impacting Variables: Event attendance/time of year 3. Hotel numbers 4. Flight numbers

The Chamber’s Public Relations Director facilitates these efforts and works to coordinate efforts with other community organizations. The Director serves as the liaison between community organizations and the City of Aberdeen. As indicated, 100% of allocated funds are spent on marketing and promotion. No funds will be used for administration of the funds.

6. Total amount of funding requested for 2014: City Marketing: $124,800 (restricted)

7. Description of specific project or program for which funding is being requested:

This 2014 Marketing Plan encompasses marketing on behalf of the City of Aberdeen. It includes marketing efforts and projects facilitated by the Aberdeen Area Chamber of Commerce. For 2014, we will continue to target residents within 100 miles of Aberdeen. We’ll maintain a consistent presence in all media sources – print, radio, TV, online and with signage. In addition, we’ll add the following: • Buxton Company Scout Program, a software program, allowing Aberdeen to receive updated information designed to help in business expansion – both new and current. • New television commercials. • A new in‐town Aberdeen billboard. • A shop‐local campaign, using online, radio, print and billboard advertising.

Our marketing placement is carefully considered and will continue to be in 2014. In talking with area residents, especially our young professionals, they believe we need to be more active in promoting Aberdeen right here in Aberdeen. We need to talk more about our success stories, our growth and the wonderful things we have to offer.

The Public Relations Director of the Aberdeen Area Chamber of Commerce will continue to facilitate marketing efforts and work to coordinate efforts with other community organizations. The Director will also serve as the liaison between community organizations and the City of Aberdeen.

Market Focus: Aberdeen‐area residents, including people that live in surrounding communities that are out far enough to allow them to choose Aberdeen or other communities such as Fargo, and Watertown for daily needs, as well as for entertainment and events.

Message Focus: Treat Aberdeen as a supplement to the audience’s life/style and commerce options This is a “constant” media presence.

Subject Matter: Retail & Commercial Services Entertainment / Supplement to Quality of Life/style opportunities Health / Healthy Lifestyle Education / Organized Recreation (sports, music, arts)

Total Budget: $124,800 (see attached spreadsheet for specific details on expenditures)

The Aberdeen Area Chamber of Commerce has partnered with the City of Aberdeen in providing marketing services on behalf of the Aberdeen community for the past several years. Funds received in 2013 will again be restricted solely for this purpose. These funds will not be included within the 2013 Chamber budget and not utilized by the Chamber for general operations of the organization. Chamber staff facilitates these funds and their time and efforts are paid by the Chamber.

In 2014, we will continue to seek out expertise and input from a variety of marketing experts in our city. We will work in collaboration with all Aberdeen organizations and entities in joint marketing efforts wherever possible to maximize resources, avoid duplication and deliver a consistent message.

8. Description ofe how th project or program you are requesting funds for relates to promoting or advertising the city of Aberdeen.

Specific details/vendors are addressed within the attached 2014 Marketing Budget; however in general, funds will be utilized in the following ways:

Buxton Company – The Buxton Company Scout Program, a software program, will allow Aberdeen to receive updated information designed to help in business expansion – both new and current. We plan to use the information to market Aberdeen to new or expanding businesses in publications like Prairie Business.

Signage – Design and placement of Aberdeen billboards and signagee within th city of Aberdeen and 60 mile radius, community facilities, airport, etc. Focus will be on incorporating the Aberdeen brand, along with highlighting the changes and industry growth taking place in Aberdeen and a shop local campaign.

Print and Publications – Placement of advertisements in community guides and local newspapers with a special emphasis on a Shop Local campaign.

Radio – Production and placement of local and regional commercials promoting taking a day trip to Aberdeen, special events, holiday shopping, relocation, and overall promotion of resources, specialties and amenities offered in Aberdeen.

TV – Production and placement of local and regional Aberdeen commercials sharing success stories, telling the area what Aberdeen has to offer and urging people to make Aberdeen their home or next destination.

Social Media – Continued efforts in the social media market to include postings of information, photos, videos, etc. on Twitter and Facebook and web advertising with select media businesses.

9. Marketing Plan – Attached

10. What are you organization’s current sources of funding?

The Chamber is supported 52% by membership dues and 48% that is generated through non‐ dues revenue sources which include: sponsorships, advertising, rental income, training charges, ticket fees, etc. As indicated above, the marketing dollars received by the City are managed by the Chamber, but restricted in their use. The Chamber does not utilize any of these funds for general operations or administration of the Chamber. The Chamber pays staff salaries for staffs to not only manage the city marketing funds, but for additional administrative work associated including invoicing, billing, etc. We estimate for our investment in marketing Aberdeen on behalf of the city is at least $30,000 per year.

11. Your current funding request equals what percentage portion of your annual operations: 0%

12. Do you expect your request to be a single incident request or a recurring request? We anticipate that the City will want to continuously promote the City of Aberdeen each and every year and we believe that the Chamber is the right organization to facilitate these funds. Our organization is made up of a cross section of businesses and volunteers which gives us a broad perspective on the community and region. Plus, we share the same goal – to make Aberdeen a great place to live, work and do business. In addition, we have and will continue to be accountable to the City on proper usage of the funds and are committed to maximizing marketing dollars to generate the most impact for our community.

13. Financial: a. Please see financial statements, included with the Chamber Membership Proposal.

b. The City Marketing budget is included within the attached 2014 Marketing Plan. As indicated, city marketing dollars are not part of the Chamber’s Budget. Proposed 2014 Marketing Budget Vendor Description Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec TOTAL Anticipated Total $124,800 Buxton Company Buxton Scout Program 1/2 of study update/training $8,000 $8,000 Print Marketing Regional/Local $1,000 $1,000 $1,000 $1,000 $1,000 $5,000

Radio/TV Midco $1,500 $1,500 $1,915 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,415 KELO $500 $500 $500 $500 $500 $2,500 KSFY $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200 Dakota Broadcasting Matched $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $9,000 Hub City Radio $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $9,000 KSJB-Jamestown $310 $310 $310 $310 $310 $310 $310 $310 $310 $310 $310 $310 $3,720 KOLY-Mobridge $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000

Print Aberdeen American News Shop Local Campaign $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $1,000 $1,000 $8,000 DEX phonebook yellow pages $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $840 SD Film Festival 1/2 page Welcome $500 $500 Snow Queen Guide Spilt cost with CVB $175 $175 Hockey Guide Ad $400 $400 Aberdeen maps in-kind donation $0 Aberdeen Realtor Guide in-kind donation $0

Production/Design McQuillen Design TV/Radio Commercials $3,500 $3,500 $3,500 $10,500 Billboard Design/Installation 3 billboards $2,000 $2,000

Signage Rivett - Hwy 12 Highway 12 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 Newman Jamestown, ND $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 In-town billboard $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $7,200 Odde Ice Arena Aberdeen signage $750 $750

Website Community Website Annual Fees $0 $1,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,500 DEX Media Online Advertising $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $3,000

Merchandise Halo Branded Solutions Aberdeen items $1,000 $500 $1,500

Reserve $1,000 $1,000 TOTALS $9,305 $23,730 $9,645 $7,730 $8,730 $11,730 ###### $8,230 $8,730 $11,230 $9,630 $8,630 $124,800

2014 City of Aberdeen Promotion Fund Request Form Sharing the Spirit June 28, 2013

1. Organization Name: Aberdeen Area Chamber of Commerce

3. Date and Placement of Incorporation: March 29, 1934 officially incorporated as a 501c6 corporation in the city of Aberdeen, county of Brown, State of South Dakota.

4. A Brief Description of the Organization:

a. Briefly describe your actual usage or intended usage of these funds for 2012:

Sharing the Spirit Fund: This fund is restricted for the sole purpose of purchasing and maintain city holiday decorations, signs, banners and brackets. These funds are not included within the Chamber cash flow budget provided and not utilized by the Chamber for general operations. These mentioned items are very costly. In the past the council has preferred to set aside funds each year to accumulate in this account and spread the expense over several years. Currently, there is $28,995.00 in the account. We now have banners designed to be used throughout the community. There will be a total of 150 (24” x 72”) banners distributed throughout the community. These banners along with new banner brackets will cost $19,300.00. We plan to purchase ½ of these banners in the next couple of weeks, withe th other half purchased in 2014 through Quality Quick Print/Midstates Printing.

We have been working with the City Manager to determine locations in the community where we can propose installation of the banners. Sites being discussed include the soccer field complex, aquatic center area, running trails, fairgrounds, etc. We have participated in the city’s way finding efforts and our plan is to have these banners put up around the community when the way finding signage is installed in the Fall of 2013.

6. Total amount of funding requested for 2014: Sharing the Spirit: $10,000.00 (restricted)

7. Description of specific project or program for which funding is being requested: With remaining funds of approximately $9,695.00 left after purchase of the banners mentioned above and new funds received in 2014, we plan to:

Design and purchase new community banners for the Aberdeen regional airport; and Purchase holiday signage and lights for Anderson Park and appropriate areas around the community.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the city of Aberdeen. The banners at the airport offer a great glimpse into the community, but have become somewhat dated. This is a great location to showcase our community and what it has to offer. We also believe that having Christmas decorations provides a warm, inviting atmosphere that shoppers want when they spend dollars here. The Aberdeen Downtown Association purchased decorations for Main Street last year, and it is now time to spread the Christmas cheer around the community

9. Marketing Plan – Not Applicable

10. What are you organization’s current sources of funding? The Chamber is supported 52% by membership dues and 48% that is generated through non‐dues revenue sources which include: sponsorships, advertising, rental income, training charges, ticket fees, etc. As indicated above, Sharing The Spirit funds received by the City are managed by the Chamber, but restricted in their use. The Chamber does not utilize any of these funds for Chamber work. 100% of funds received are used for the purposes mentioned.

11. Your current funding request equals what percentage portion of your annual operations: 0%

12. Do you expect your request to be a single incident request or a recurring request? We anticipate that the City will want to continuously maintain and update the brackets, signage and holiday decorations so that Aberdeen is welcoming to visitors and spreading a positive message to citizens. The easiest way to accomplish this is to set aside funds each year due to the high cost associated with decorations and signage. Brackets can last many years with proper maintenance. Banners and Holiday decorations will need to be replaced on average every five years depending on weather conditions.

13. Financial: a. Our most recent audited financial statements prepared by Eide Bailly for year‐end December 31, 2011 and the draft for year‐ended 2012 have been included under the Chamber’s membership request.

b. There is no budget for the Sharing the Spirit account as it ist no part of the Chamber’s 2013 Cash Flow Budget. Enclosed is the most recent Sharing the Spirit Business Statement from US Bank indicating the current balance.

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: Aberdeen Area Convention & Visitors Bureau

2. Executive Director or Administrator: Brenda H. Moore

a. Mailing Address: P O Box 78, Aberdeen, SD 57402‐0078

b. Telephone # 605‐225‐2414 Fax # 605‐225‐3573

c. Email Address: [email protected]

3. Date and place of incorporation if applicable: September 4, 1992, State of South Dakota, 501(C)6 (Promotion Funds recipients must be qualified under IRS Chapter 501 (c) as a charitable, religious, or other nonprofit organization or a governmental subdivision or agency).

4. A brief description of the organization.

a. Purpose: The Aberdeen Area Convention & Visitors Bureau was created to provide activities to support the City of Aberdeen and the surrounding area as a convention site and to provide a Visitors Bureau for out of town visitors to the City of Aberdeen.

b. Background: As the tourism marketing agency for the City, our mission is to enhance the economic well being of Aberdeen by increasing the amount of visitor and meeting activity. The CVB is the only organization dedicated to tourism marketing for the City. We sell our City and our region as a great visitor destinationr and ou product is our service.

c. Number of active volunteers 65+ and number of Board Members: 14 (11 voting & 3 non‐voting). *See attached list.

5. Total amount of funds expected to be received from the City for 2013: $420,500 *See attached 2013 Budget.

A. Briefly describe your actual usage or intended usage of these funds for 2013.

The annual budget, marketing plan, and work direction are reviewed by an 11 member volunteer Board of Directors. The Board also consists of two Ex‐Officio members (CofC and A!A) and one City Council liaison. Funds are allocated by the Aberdeen City Council from the City’s promotion tax collections (BBB), the Aberdeen Area Sportsman Coop, BID II (operational and administrative services), and web based hotel booking links. The organization’s purpose is to enhance the economic well being of the community and the area through tourism spending by increasing visitors to the Aberdeen area. An in‐house staff of four full‐time and two part‐time associates, as well as volunteers, interns, and summer Visitor Center staff, facilitate the programs of the CVB. The full‐time staff consists of the Executive Director, Convention Sales Director/Sports & Outdoor Marketing, Finance/Visitor Industry Manager, Marketing, Sales & Events Specialist, and a part‐time Administrative Assistant.

The Aberdeen Area Convention & Visitors Bureau markets the City of Aberdeen to visitors at trade shows, travel shows, in print advertising, Internet web sites (www.VisitAberdeenSD.com and www.HuntFishSD.com), social media, marketing, special events and event coordination with regional and state tourism organizations.

The Aberdeen Area Convention & Visitors Bureau provides many services that no other organization in Aberdeen does. The CVB bids on conventions and events and provides services to these groups including, but not limited to, personalized name badges, visitor welcome packets, coupons, maps, registration staff assistance, site location selection, official City welcomes, hospitality breaks, and spouse tours. In addition, the CVB coordinates volunteers for many events and hosts the hospitality rooms for the SDHSAA State Tournament events. In 2012, the CVB coordinated over 1,160 volunteer hours with our core group of volunteers for a total value of $18,548 (Independent Sector Report).

The Aberdeen Area Convention & Visitors Bureau operates two Visitor Information Centers, one in our main office at 10 Railroad Ave. SW and one in the Visitor Center at Storybook Land. At the Storybook Land site we employ a staff of 8 seasonal part‐time workers and 12 volunteer workers. We coordinate work schedules, conduct customer service training, order and stock both centers with literature, and assist visitors. We also provide the eleven SD state information centers with thousands of the official Aberdeen guide book which we develop each year. The official guide is also made available to other organizations such as the Downtown Association, Chamber, A!A, ADC, and other organizations to be used in their marketing, and recruiting efforts.

The Aberdeen Area Convention & Visitors Bureau is the organization that coordinates requests for information about our City and attractions. In 2012d we fulfille 6,472 requests for information through our website and by phone. We also fulfilled several thousand requests for the official Aberdeen guides our local, regional, and state visitor centers.

The Aberdeen CVB has entered into a memorandum agreement with the BID II to provide operational services and office support. sThis include the use of the Events Coordinator to maintain the Aberdeen Hotel Alliance records and city reports, assistance with event promoters, event research, accounting services to maintain records, event campaign management for Million Dollar Bird, and the coordination and development of SD Dept. of Tourism cooperative marketing program. We also supply use of our office equipment, office supplies, and provide website development and maintenance.

The Aberdeen Area Convention & Visitors Bureau is proud to play a role in the economic growth, vitality, and quality of life in Aberdeen. We will continue to work hard to showcase Aberdeen as a great place to visit, to play and to stay.

6. Total amount of funding being requested for 2014: $424,000 *See attached 2014 proposed budget. **See recap of economic impact information from SD. Dept. of Tourism (IHS Global Research) and additional tourism facts/figures.

The Aberdeen Area Convention & Visitors Bureau is requesting funding for 2014 to support its mission to increase the amount of visitor and meeting activity that occurs in the Aberdeen area. We will accomplish our mission by increasing the number of visitors to Aberdeen with an emphasis on the overnight visitor, by promoting the image of Aberdeen outside a 100‐mile radius of the City, by acting as a resource to support and by promoting the area’s facilities, attractions, activities, and special events.

The economic impact created by our plan of work directly affects our hotels, restaurants, hunting lodges, sporting venues, gas stations, air services, car rentals, retail establishments, and industries engaged in the sale of goods and services. These are considered the core travel industry partners. The impact of our work also affects the non‐core partners (indirect & investment) such as suppliers, food distributors, wholesalers, retailers, etc.

When one includes all of the above outlets, their employees, volunteers, and participants, we feel we can safely assume just about every individual in Aberdeen is touched by our tourism efforts.

8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The Aberdeen Area Convention & Visitors Bureau promotes the City of Aberdeen on a regional, state, and national level. We market the City of Aberdeen to visitors at trade shows, travel shows, in print advertising, at conventions, in newspaper inserts, on our Internet web sites (www.VisitAberdeenSD.com and www.HuntFishSD.com), through social media (Facebook, twitter, blogs), monthly newsletters, official visitor guides, coop marketing programs in conjunction w/SD Dept. of Tourism, I‐29 billboard, visitor packets, and event coordination with regional and state tourism organizations, and at special events. We are the only organization to market the image of Aberdeen to visitors outside a 100‐mile radius by acting as a resource to support and promote the area’s facilities, attractions, activities, and special events. Through relationship building the Aberdeen Area CVB is very fortunate to receive promotion through article placement by outdoor and travel writers. The ad equivalency for 2012 was over $635,000. We will also participate in seven area travel shows of our own and co‐op with our regional tourism group in seven more across the Mid‐West. The Aberdeen CVB shares our marketing plan to avoid duplication of efforts with other entities which market the City, facilities, events, economic development, work force development, and attractions. This allows all of us to cross‐promote and stretch our funding as much as possible.

*See the attached 2014 Marketing Plan and spreadsheet which contains specific information regarding the media outlets we will engage to market the City of Aberdeen, its facilities, attractions, activities, and special events. **See attached copies – Urchin, FB, Twitter, websites, newsletter, Instagram, Pinterest, etc. ***See attached copy of 2012 Advertising Equivalency Placement. ****See attached 2013 Travel Show schedule. *****See attached 2013 Calendar of Events.

The Aberdeen Area Convention & Visitors Bureau tracks paid marketing by circulation, demographic, and requests for information. Requests for information numbers are tracked monthly by location & ads. Cooperative marketing with the SD Dept. of Tourism is tracked separately by promotion and location to ensure we are correctly interpreting where our target market is located. Travel show attendance is supplied by show promoters and by “Fun Books” the CVB prints and distributes at each show.

Our websites are tracked through two systems called Urchin provided by CivicPlus and Google Analytics. We are able to sort website “hits” by day, week, and month, location, page views, portals, etc. The CVB also tracks our “Friends” on Facebook (two accounts) and on Twitter. We use Lawrence & Shiller, the advertising agency used by SD Dept. of Tourism, for design and placement of matching cooperative marketing, their expertise in design, implementation, and demographic information in the cable, radio, and print advertising. The CVB also relies on the SD Dept. of Transportation for car counts on I‐29 and major highways connecting. to our city

The Aberdeen Area CVB also coordinates and shares our marketing plan with other organizations (Parks & Rec, A!A, ADC, Chamber, Downtown Assn., etc.) to ensure we are not duplicating efforts. We also offer to include their information for cross‐promotional purposes such as workforce development.

The Aberdeen Area CVB is very fortunate to receive promotion through article placement by outdoor and travel writers. The ad equivalency for 2012 was over $635,000.

10. What are your organization’s current sources of funding?

The Aberdeen Area Convention & Visitors Bureau has three sources of funding. The primary and most significant source of funding comes from the City of Aberdeen through the funding mechanisms set up by the SD State Legislature. In addition to funding as provided through SD Codified Law from the Promotions Fund, the CVB also raises additional operational funds through programs, such as the Aberdeen Area Sportsman’s Coop, an advertising initiative developed and implemented by the Bureau, and the BID II (operational and administrative support).

11. Your current funding request equals what percentage portion of your annual operations.

91% ‐ The remainder of our funding will be derived from BID II (administrative and operational services), the Sportsman’s Coop, and SD Dept. of Tourism Cooperative Marketing Programs.

12. Do you expect your request to be a single incident request or a reoccurring request?

Recurring.

13. Financial (You must provide the following documents otherwise your application will be rejected for possible funding).

a. The most current audited financial statement, in addition to any other financial documents which assist in explanation must be provided for all requests of $50,000 or above.

*See attached Proposed 2014 Operating Budget. **2012 Audit was delivered to Karl Alberts. ***2012 IRS 990 & 990T were delivered to Karl Alberts.

b. All organizations requesting promotion funds must provide a current year operating budget.

*See attached 2013 Operating Budget.

THE DEADLINE FORNG APPLYI IS JUNE 28, 2013. ALL APPLICATIONS ARE TO BE E‐MAILED TO THE FOLLOWING ADDRESS:

[email protected] Business/ Cell 2013 Aberdeen Area Convention & Visitor’s Bureau Board MemberWork # Phone # E‐mail Address:

Past President Kim Bot HALO Brand Solutions ‐ Fax 225‐0655 226‐3669 380‐8879 [email protected]

President Chad Bergan Dacotah Banks, Inc. 622‐3104 [email protected]

President ‐ Elect Mike Birgen NSU Foundation 626‐2681 228‐8151 [email protected] Law Office of Christopher D Dohrer, Prof. LLC Secretary‐Treasurer Chris Dohrer 202 S Main St. Suite 600 226‐1673 715‐9310 [email protected]

City Council Liaison Jeff Mitchell Homes Are Possible 225‐4274 [email protected]

A!A Liaison Julie Johnson Absolutely!Aberdeen 725‐5070 280‐3642 [email protected] Chamber of Commerce Liaison Gail Ochs Aberdeen Area Chamber of Commerce 225‐2860 gail@aberdeen‐chamber.com

Mike Salem McDonalds Restuarants/Geffdog Designs 225‐8939 [email protected]

Brady Byram QQP/Midstates 226‐2541 [email protected]

Mike Russell Ramada Inn 225‐3600 380‐6169 [email protected]

Eric Vetter Century 21 Investment Realtors 225‐7179 380‐0031 [email protected]

Sanford Aberdeen Medical Center, 2905 3rd Julie Stevenson Ave. SE or P O Box 1770 626‐4219 377‐3056 [email protected]

Joel Swanson Dakota Broadcasting 725‐5551 [email protected] Chamber of Commerce Pres‐Elect Neal Wietgrefe Wells Fargo Bank 229‐8298 351‐7286 [email protected] 270‐392‐ CVB Director Brenda Moore Aberdeen Area CVB 225‐2414 8143 [email protected] Finance Mgr/Visitor Ind. Coordinator Jolene Malsam Aberdeen Area CVB 225‐2414 380‐6111 [email protected] Aberdeen Area Convention & Visitor's Bureau Budget January through December 2013

2013 TOTAL Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan - Dec 13 INCOME City of Aberdeen 33,462.76 34,993.76 41,343.76 35,048.76 23,243.76 43,118.76 31,558.76 26,633.76 44,808.76 33,058.76 24,883.76 48,344.64 420,500.00 BIDII - Aberdeen Hotel Alliance 0.00 7,875.00 0.00 0.00 7,875.00 0.00 0.00 7,875.00 0.00 0.00 7,875.00 0.00 31,500.00 Hotel Booking Commissions 0.00 0.00 50.00 0.00 0.00 50.00 0.00 0.00 50.00 0.00 0.00 50.00 200.00 Sportman's Coop Dues 1,800.00 7,000.00 2,500.00 200.00 0.00 0.00 500.00 0.00 0.00 0.00 0.00 0.00 12,000.00 SD Dept of Tourism - Rooster Rush 1,000.00 1,000.00 SD Dept of Tourism - Tourism Week 1,000.00 1,000.00 Total Income 35,262.76 49,868.76 43,893.76 35,248.76 32,118.76 43,168.76 32,058.76 34,508.76 45,858.76 33,058.76 32,758.76 48,394.64 466,200.00

GROSS PROFIT 35,262.76 49,868.76 43,893.76 35,248.76 32,118.76 43,168.76 32,058.76 34,508.76 45,858.76 33,058.76 32,758.76 48,394.64 466,200.00

OPERATING EXPENSES PAYROLL EXPENSE Salaries 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00 184,800.00 Temp Salaries 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 Visitor Center Staff 0.00 0.00 0.00 0.00 600.00 1,800.00 1,800.00 1,800.00 600.00 0.00 0.00 0.00 6,600.00 Sales Commission 270.00 1,050.00 375.00 30.00 0.00 0.00 75.00 0.00 0.00 0.00 0.00 0.00 1,800.00 Group Insurance 2,600.00 3,000.00 3,350.00 3,350.00 3,350.00 3,350.00 3,350.00 3,350.00 3,650.00 3,650.00 3,650.00 3,650.00 40,300.00 Payroll Taxes 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 1,550.00 18,600.00 Retirement 350.00 350.00 350.00 350.00 350.00 350.00 440.00 440.00 440.00 440.00 440.00 440.00 4,740.00 Workman's Comp 1,124.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,124.00 Total PAYROLL EXPENSE 21,394.00 21,450.00 21,125.00 20,780.00 21,350.00 22,550.00 22,715.00 22,640.00 21,740.00 21,140.00 21,140.00 21,140.00 259,164.00

MARKETING - Advertising Design 0.00 500.00 0.00 500.00 0.00 0.00 100.00 0.00 0.00 0.00 0.00 3,400.00 4,500.00 Print & Production 600.00 1,000.00 600.00 600.00 300.00 1,200.00 0.00 0.00 1,200.00 0.00 0.00 3,500.00 9,000.00 Ads & Promotion 5,000.00 14,000.00 10,200.00 4,000.00 5,000.00 4,000.00 2,500.00 2,000.00 14,800.00 3,800.00 3,800.00 7,800.00 76,900.00 Website Development 1,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,600.00 3,100.00 Total ADVERTISING 7,100.00 15,500.00 10,800.00 5,100.00 5,300.00 5,200.00 2,600.00 2,000.00 16,000.00 3,800.00 3,800.00 16,300.00 93,500.00

MARKETING - Sportsman's Coop Design 0.00 0.00 0.00 500.00 0.00 0.00 300.00 0.00 0.00 0.00 0.00 0.00 800.00 Print & Production 0.00 0.00 0.00 1,200.00 0.00 0.00 0.00 1,000.00 0.00 1,000.00 0.00 0.00 3,200.00 Ads & Promotion 750.00 0.00 0.00 0.00 0.00 0.00 0.00 400.00 500.00 1,600.00 0.00 0.00 3,250.00 Travel Show Expense 0.00 1,000.00 1,500.00 0.00 0.00 0.00 0.00 1,800.00 0.00 0.00 0.00 900.00 5,200.00 Rooster Rush Promotion 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,600.00 200.00 0.00 0.00 1,800.00 Website Development 0.00 0.00 0.00 0.00 0.00 200.00 0.00 0.00 0.00 0.00 0.00 700.00 900.00 Total Sportsman Coop Expenses 750.00 1,000.00 1,500.00 1,700.00 0.00 200.00 300.00 3,200.00 2,100.00 2,800.00 0.00 1,600.00 15,150.00

MARKETING - SD ALL STARS 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

MARKETING - Hospitality 0.00 3,500.00 3,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,000.00 0.00 9,000.00

MARKETING - Conventions 300.00 300.00 500.00 500.00 500.00 500.00 1,000.00 500.00 400.00 400.00 300.00 300.00 5,500.00

MARKETING - Travel Conference Registration 500.00 0.00 0.00 0.00 0.00 500.00 0.00 0.00 400.00 0.00 0.00 950.00 2,350.00 Travel Show Expense 300.00 400.00 400.00 300.00 0.00 0.00 600.00 0.00 0.00 0.00 500.00 1,200.00 3,700.00 Airfare 0.00 0.00 0.00 0.00 0.00 500.00 0.00 0.00 500.00 0.00 0.00 0.00 1,000.00 Lodging 0.00 2,000.00 600.00 600.00 100.00 100.00 500.00 100.00 500.00 100.00 100.00 100.00 4,800.00 Meals 500.00 400.00 400.00 300.00 50.00 400.00 50.00 50.00 400.00 50.00 50.00 100.00 2,750.00 Mileage Reimbursement 800.00 800.00 800.00 500.00 500.00 500.00 575.00 400.00 400.00 500.00 500.00 600.00 6,875.00 MARKETING TRAVEL 2,100.00 3,600.00 2,200.00 1,700.00 650.00 2,000.00 1,725.00 550.00 2,200.00 650.00 1,150.00 2,950.00 21,475.00

MARKETING - General Expenses Meals & Entertainment 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 500.00 100.00 1,600.00 Subscriptions & Memberships 250.00 0.00 200.00 0.00 0.00 0.00 0.00 1,000.00 0.00 0.00 500.00 500.00 2,450.00 Postage 400.00 1,200.00 1,100.00 1,300.00 1,300.00 500.00 700.00 400.00 400.00 400.00 500.00 400.00 8,600.00 Convention Supplies 0.00 0.00 0.00 1,000.00 0.00 0.00 0.00 1,000.00 0.00 700.00 0.00 125.00 2,825.00 Office Supplies 225.00 225.00 225.00 225.00 225.00 225.00 225.00 225.00 225.00 225.00 225.00 400.00 2,875.00 Phone (Office & VC), Internet 600.00 600.00 600.00 600.00 650.00 650.00 650.00 650.00 650.00 600.00 600.00 700.00 7,550.00 Total Marketing - Gen Expenses 1,575.00 2,125.00 2,225.00 3,225.00 2,275.00 1,475.00 1,675.00 3,375.00 1,375.00 2,025.00 2,325.00 2,225.00 25,900.00 TOTAL MARKETING 11,825.00 26,025.00 20,725.00 12,225.00 8,725.00 9,375.00 7,300.00 9,625.00 22,075.00 9,675.00 9,575.00 23,375.00 170,525.00

PROFESSIONAL FEES 0.00 0.00 0.00 0.00 0.00 9,000.00 0.00 0.00 0.00 0.00 0.00 0.00 9,000.00

INSURANCE D & O 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Aberdeen Area Convention & Visitor's Bureau Budget January through December 2013

2013 TOTAL Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan - Dec 13 General Liability 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 850.00 850.00 Volunteer 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 180.00 180.00 Total INSURANCE 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,030.00 1,030.00

OFFICE EXPENSES Building Rent 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 1,133.33 13,599.96 Bldg. Maintenance/Janitorial 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 780.00 Bank Charges 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 360.00 Meals & Entertainment 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 2,400.00 Copier Lease 120.43 120.43 120.43 120.43 120.43 120.43 120.43 120.43 120.43 120.43 120.43 120.43 1,445.16 Copies 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 1,440.00 Furniture & Equipment 0.00 200.00 0.00 200.00 0.00 200.00 0.00 200.00 0.00 200.00 0.00 200.00 1,200.00 Office Supplies 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 3,600.00 Postage 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 55.88 605.88 Total OFFICE EXPENSES 2,018.76 2,218.76 2,018.76 2,218.76 2,018.76 2,218.76 2,018.76 2,218.76 2,018.76 2,218.76 2,018.76 2,224.64 25,431.00

REGISTRATION - Continuing Edu 0.00 150.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 600.00 750.00

MISCELLANEOUS 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 300.00

Total Expense 35,262.76 49,868.76 43,893.76 35,248.76 32,118.76 43,168.76 32,058.76 34,508.76 45,858.76 33,058.76 32,758.76 48,394.64 466,200.00

Net Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Aberdeen Area Convention & Visitor's Bureau Proposed Budget January through December 2014

2014 TOTAL Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan - Dec 14 INCOME City of Aberdeen 37,699 31,180 42,330 39,042 24,770 39,695 32,395 26,870 43,395 32,895 28,972 44,760 424,000 BIDII - Aberdeen Hotel Alliance 0 7,875 0 0 7,875 0 0 7,875 0 0 7,875 0 31,500 Miscellaneous Revenue 0 0 50 0 0 50 0 0 50 0 0 50 200 Sportsman's Coop Dues 1,800 7,000 2,500 200 0 0 500 0000012,000 SD Dept of Tourism - Rooster Rush 1,000 1,000 SD Dept of Tourism - Tourism Week 1,000 1,000 Total Income 39,499 46,055 44,880 39,242 33,645 39,745 32,895 34,745 44,445 32,895 36,847 44,810 469,703

GROSS PROFIT 39,499 46,055 44,880 39,242 33,645 39,745 32,895 34,745 44,445 32,895 36,847 44,810 469,703

OPERATING EXPENSES MARKETING - Advertising Design 0000001000005,000 500 5,600 Print & Production 1,200 0000600000002,600 4,400 Ads & Promotion 6,000 10,000 10,200 7,000 6,000 4,000 2,500 2,000 14,800 3,800 4,952 7,800 79,052 Website Development 1,700 00000000001,300 3,000 Total ADVERTISING 8,900 10,000 10,200 7,000 6,000 4,600 2,600 2,000 14,800 3,800 9,952 12,200 92,052

MARKETING - Sportsman's Coop Design 00050000500000001,000 Print & Production 0 0 0 1,200 0 0 0 400 0 400 0 0 2,000 Ads & Promotion 750000000400 1,600 0 400 3,150 Travel Show Expense 0 500 1,500 00001,800 0 0 0 900 4,700 Rooster Rush Promotion 000000001,600 200 0 0 1,800 Website Development 00000000000700700 Total Sportsman Coop Expenses 750 500 1,500 1,700 0 0 500 2,600 1,600 2,200 0 2,000 13,350

MARKETING - Hospitality 0 4,000 3,000 1,000 000000008,000

MARKETING - Conventions 300 300 500 500 500 500 1,000 500 400 400 300 300 5,500

MARKETING - Travel Conference Registration 0000040000400009501,750 Travel Show Expense 300 400 400 300 0 0 600 0 0 0 500 1,200 3,700 Airfare 00000500005000001,000 Lodging 0 2,000 600 600 100 100 500 100 500 100 100 100 4,800 Meals 300 350 400 100 300 300 200 200 400 300 300 300 3,450 Mileage Reimbursement 900 900 800 500 500 500 575 500 500 500 500 600 7,275 MARKETING TRAVEL 1,500 3,650 2,200 1,500 900 1,800 1,875 800 2,300 900 1,400 3,150 21,975

MARKETING - General Expenses Subscriptions & Memberships 250040000001,100 0 0 400 400 2,550 Postage 400 1,200 1,700 1,307 1,300 500 700 400 400 400 500 400 9,207 Convention Supplies 0 0 0 1,000 0 0 0 1,000 0 700 0 125 2,825 Office Supplies 300 300 300 300 300 300 300 300 300 300 300 300 3,600 Phone (Office & VC), Internet 600 600 600 600 650 650 650 650 650 600 600 700 7,550 Total Marketing - Gen Expenses 1,550 2,100 3,000 3,207 2,250 1,450 1,650 3,450 1,350 2,000 1,800 1,925 25,732 TOTAL MARKETING 13,000 20,550 20,400 14,907 9,650 8,350 7,625 9,350 20,450 9,300 13,452 19,575 166,609

PROFESSIONAL FEES 000006,000 0000006,000

PAYROLL EXPENSE Salaries 15,877 15,877 15,877 15,877 15,877 15,877 15,877 15,877 15,877 15,877 15,877 15,877 190,524 Temp Salaries 100 100 100 100 100 100 100 100 100 100 100 100 1,200 Visitor Center Staff 00006001,800 1,800 1,800 600 0 0 0 6,600 Sales Commission 270 1,050 375 30 0 0 75 000001,800 Group Insurance 3,677 3,677 3,677 3,677 3,677 3,677 3,677 3,677 3,677 3,677 3,677 3,677 44,124 Payroll Taxes 1,974 1,974 1,974 1,974 1,264 1,264 1,264 1,264 1,264 1,264 1,264 1,268 18,012 Retirement 453 453 453 453 453 453 453 453 453 453 453 453 5,436 Workman's Comp 1,124 000000000001,124 Total PAYROLL EXPENSE 23,475 23,131 22,456 22,111 21,971 23,171 23,246 23,171 21,971 21,371 21,371 21,375 268,820

INSURANCE D & O 1,000 000000000001,000 General Liability 00000000000850850 Volunteer 00000000000180180 Total INSURANCE 1,000 00000000001,030 2,030 Aberdeen Area Convention & Visitor's Bureau Proposed Budget January through December 2014

2014 TOTAL Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan - Dec 14

OFFICE EXPENSES Building Rent 1,133 1,133 1,133 1,133 1,133 1,133 1,133 1,133 1,133 1,133 1,133 1,133 13,596 Bldg. Maintenance/Janitorial 65 65 65 65 65 65 65 65 65 65 65 65 780 Bank Charges 10 10 10 10 10 10 10 10 10 10 10 10 120 Meals & Entertainment 200 200 200 200 200 200 200 200 200 200 200 200 2,400 Copier Lease 121 121 121 121 121 121 121 121 121 121 121 121 1,452 Copies 120 120 120 120 120 120 120 120 120 120 120 120 1,440 Furniture & Equipment 0 200 0 200 0 200 0 200 0 200 0 200 1,200 Office Supplies 300 300 300 300 300 300 300 300 300 300 300 300 3,600 Postage 50 50 50 50 50 50 50 50 50 50 50 56 606 Total OFFICE EXPENSES 1,999 2,199 1,999 2,199 1,999 2,199 1,999 2,199 1,999 2,199 1,999 2,205 25,194

REGISTRATION - Continuing Edu 0150000000000600750

MISCELLANEOUS 25 25 25 25 25 25 25 25 25 25 25 25 300

Total Expense 39,499 46,055 44,880 39,242 33,645 39,745 32,895 34,745 44,445 32,895 36,847 44,810 469,703

Net Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2014 Proposed Marketing Plan Aberdeen Area Convention and Visitors Bureau Sabrina Metz, Marketing, Sales, and Event Specialist

Mission The purpose of the Aberdeen Area Convention and Visitors Bureau’s marketing plan is to enhance the economic well-being of Aberdeen by emphasizing its desirability as a travel and recreation destination to visitors who appreciate and respect the character of the city. Our mission is to build a high level of visibility and increase our name recognition as a premier year-round vacation destination. The Aberdeen Area CVB is the designated official non-profit organization established by the City of Aberdeen; that markets and promotes Aberdeen. The organization also provides critical support for visitor information services, convention services, travel infrastructure development, market research, and public relations.

Market Strengths • CNN named Aberdeen one of ’25 Best Places to Retire’ with our biggest draw for a renowned film festival, our community theatre, and a historical downtown. • Aberdeen was named one of the Nation’s 100 Best Communities for Young People by America’s Promise Alliance and ING for the 2nd year in a row (2010 & 2011). This award recognizes communities that make youth a priority by implementing programs that help keep children in school and prepare them for college and the 21st century workforce. • Aberdeen Parks, Recreation and Forestry Department received the 2011 George S. Mickelson Great Service Award. This is presented to an organization or business that has great customer service. • Wylie Park was named #2 in the nation for Top 10 Lawns for Family Fun! The park has over 210 acres of grassland, a myriad of recreational opportunities are available, including camping, picnicking, playground areas, swimming beach, miniature golf, go-carts, softball, volleyball, horseshoes and miles of rambling recreational trails. • Aberdeen was named in the top 200 Places to Hunt and Fish by Outdoor Life magazine (published by Field and Stream magazine). Aberdeen was one 10 cities/areas highlighted in their May 2011 magazine with a full page article and color photo. • Storybook Land, a magical theme park is home to over 65 larger than life nursery rhyme themed exhibits. This is a large draw to visitor’s nation wide and even world wide. The rides at Storybook Land are a great addition to this theme park. Entry to the park is free. • The Land of Oz is Aberdeen’s newest theme park. As part of Storybook Land, the Land of Oz features several attractions including Dorothy’s House, complete with tornado special effects. You can also see Munchkin Land, Scarecrow’s, and Tin Man’s houses. Visitors travel the Yellow Brick Road through the Haunted Forest, where the Talking Trees shout out as you make your way to the Lion’s Den and the Wicked Witch’s Castle. Entrance is free. • Aberdeen Aquatic Center is a water park the entire family can enjoy. This water park is complete with watersides, a lazy river, zero depth entry and multi-level interactive play features. Its affordable price makes it even more appealing. • Annual Events like Sizzlin’ Summer Nights Car and Motorcycle Show, Brown County Fair, SD Film Festival and NESD Celtic Faire and Games provide additional reason for visitors to come to Aberdeen. • Aberdeen is an artistic community that has an abundance of cultural arts and entertainment. There are shows, concerts, theatrical productions, and recitals year round! Attend an Aberdeen Community Theatre production in the historic Capitol Theatre, enjoy an evening of musical entertainment at one of Northern State University's recitals or concerts, or take part in one of the many other special events that happen in and around Aberdeen. • Friendly and Welcoming Community – Visitors frequently express that their visit is enhanced by the friendly and welcoming attitudes of local residents and the front line employees at the Aberdeen shops, restaurants and lodging businesses.

Primary Pursuits that Draw Visitors to the Aberdeen Area • Attractions • Sporting Events • Events • Hunting • Fishing • Golf • Camping/Recreation

Additional Amenity Activities • Biking • Bird Watching • Nature Hiking • Cross Country Skiing • Ice Skating and Hockey • Canoeing • Kayaking • Swimming • Photography • Snowmobiling

Market Challenges • Lack of competitive pricing for air access – When compared to larger cities in South Dakota, Minnesota, and North Dakota, airline seats to and from Aberdeen are regularly priced considerably higher. • Location to the two major South Dakota Interstates – Travel infrastructure around the city of Aberdeen is less convenient than the interstate travel route to other South Dakota destinations. • Highly seasonal visitation patterns - Visitation Patterns to Aberdeen are highly seasonal with the majority of visitation occurring during the summer months and the first two weeks of Pheasant Season. This seasonally impacts the operating effectiveness of Aberdeen businesses that must accommodate highly volatile demand swings.

Goals A. Establish our identity and presence in the marketplace as a unique destination. B. Encourage destination visitation from the National Market. C. Rebuild traditional visitation from other areas of the state and neighboring states. D. Improve shoulder season with hunting, ice fishing, bicycling, cultural activities, community events, wildlife viewing, and encourage corporate retreats and sporting events. E. Stimulate the publication of feature stories about Aberdeen in national and regional magazines. F. Improve the Meeting and Convention market year round. G. Highlight Aberdeen as a location to the film industry. H. Gather information and statistics on Aberdeen visitors for the purpose of marketing planning. I. Support the Aberdeen Airport Task Force to preserve our flights and encourage more affordable flight options. J. Increase occupancy for lodging facilities. K. Work with the State of South Dakota Department of Tourism on cooperative efforts to bring visitors to Aberdeen.

Target Markets Potential visitors will be targeted by geographic location, demographic characteristics, and values that distinguish potential visitors as the “Prime Time,” the “Family Traveler,” and the “Outdoorsman.”

Core Geographic Markets The Aberdeen Area Convention and Visitors Bureau will focus 2014 marketing on potential visitors who match our target markets and in the geographical regions that have great visitor potential. It is possible that opportunities will arrive in additional markets, in partnership with our tourism organizations such as TravelSD. In these instances, the Aberdeen Area Convention and Visitors Bureau may extend its efforts beyond these core focus markets. - Fargo/Moorhead/Jamestown, ND - Bismarck/Minot, ND - Minneapolis/St. Cloud, MN - Mitchell, SD - Pierre, SD - Sioux Falls, SD - Watertown, SD

Marketing Methods for Public Funds The Aberdeen Area Convention and Visitors Bureau will utilize funds for the purpose of marketing in the above markets through the mediums listed below. The primary objective of the expenditures will be to create awareness for Aberdeen with fulfillment directed to the www.VisitAberdeenSD.com website or the toll-free telephone number for the Aberdeen Area CVB office. • Online: Search Engine Optimization and Behavior Targeted web banners done as part of cooperative program with Lawrence and Schiller. • Print: The Aberdeen Area Convention and Visitors Bureau will partner with the SD Department of Tourism and other tourism organizations and/or publications to reach our target visitor. A proposed media schedule has been attached. • Cable: The Aberdeen Area Convention and Visitors Bureau will partner with the SD Department of Tourism for cable advertisement placement, as well as place spots individually. This cooperative measure allows us to purchase TV spots at a lower cost allowing the Aberdeen Area CVB to reach more of our visitors. • Billboard: The Aberdeen Area Convention and Visitors Bureau leases a billboard on I-29. The billboard is right at the Aberdeen exit. • Direct Mail: The Aberdeen Area Convention and Visitors Bureau staff sends out a direct mail piece to our hunting database on behalf of the Aberdeen Hotel Alliance. This direct mail piece is used, but not limited to, the promotion of the Million Dollar Bird Campaign.

Primary Focus of Aberdeen Area CVB for 2014 The Aberdeen Convention and Visitors Bureau will undertake initiatives and activities in the following key areas during 2014. Tourism and visitation to Aberdeen are critical to the economic health and vibrancy of Aberdeen, South Dakota. However, tourism and associated support infrastructure do not “just happen.” The Aberdeen Area Convention and Visitors Bureau actively serves as a fundamental support to the town’s economy and well-being through engagement in the following pursuits:

Advertising The Aberdeen Area Convention and Visitors Bureau enters into paid advertising agreements in select key markets. These advertisements are in print (magazine, newspaper) media as well as online. The Aberdeen Area Convention and Visitors Bureau may also purchase broadcast (television or radio) time. When paid campaigns are initiated, the Aberdeen Area Convention and Visitors Bureau often seeks to partner with the SD Dept of Tourism in order to leverage the purchase and extend the investment.

Public Relations The Aberdeen Area Convention and Visitors Bureau invests in public relations and travel writer recruitment efforts to both encourage and enhance the coverage of Aberdeen in major North American publications and media outlets. These efforts may include hosting and helping to steward the experience of these writers in Aberdeen.

Website Research indicated that over 90% of travelers use the internet to gather information, plan and make reservations for their travels. In response to the significant role the internet plays in travel planning and booking, the Aberdeen Area Convention and Visitors Bureau maintains very powerful internet resources at www.VisitAberdeenSD.com and www.HuntFishSD.com. The sites provide significant information for prospective visitors, photos, a calendar of events, activities and detailed information. The VisitAberdeenSD site is now mobile. The mobile site will allow smart phone users to view the website in a condensed version with graphic appeal. There are also links to twitter and Facebook pages within the websites and the mobile site. This is primarily used to inform friends or followers of upcoming events in the Aberdeen Area. The social media outlet also gives a personal level of interaction for Aberdeen visitors to communicate with the Aberdeen Area Convention & Visitors Bureau Staff.

Trade Shows The Aberdeen Area Convention and Visitors Bureau both coordinate and attend several consumer travel shows in key markets. These shows include a significant booth presence, staffing and collateral distribution. The Aberdeen Area Convention and Visitors Bureau also coordinates the participation of the HuntFishSD member’s material, leaving a bigger Aberdeen area footprint at each show.

Visitor Information Services The Aberdeen Area Convention and Visitors Bureau financially supports the visitor information center at Storybook Land in cooperation with the Aberdeen Parks and Recreation Department. The visitors’ center hosts thousands of guests each year. The Aberdeen Area Convention and Visitors Bureau also provides fulfillment for information requests about Aberdeen.

Legislative Oversight and Monitoring The Aberdeen Area Convention and Visitors Bureau actively engages with state representatives and other key stakeholders in the visitor industry to educate legislators on the value of tourism to the Aberdeen economy as well as providing input on the affect of potential legislation on tourism and tourism businesses.

State Compliance and Administration The Aberdeen Area Convention and Visitors Bureau provides state required compliance for all activities including bed tax funds, project application and completion reports, annual reports and audits. The Aberdeen Area Convention and Visitors Bureau facilitates public access at board meeting and compliance with open meeting laws.

Type Name Budget Circulation January February March April May June July August September October November December 30613202731017243102431714212851219262916233071421284111825181522296132027310172418152229 Aberdeen Guide $ - 35,000 Visitors SD Vacation Guide $ 9,100.00 480,000 Guides Glacial Lakes Guide (3 ads) $ 4,900.00 45,000 Outdoor Life/Field & Stream $ 7,200.00 2,750,000 Hunting Dakota Hunting Guide-digital $ 699.00 20,000 Ads Dakota Hunting Guide-print $ 1,500.00 Misc Hunting Ad $ 1,500.00 Midwest Meeting Guide $ 575.00 28,025 Meetings Midwest Meetings-Spring $ 1,200.00 28,025 AAA Home & Away - Minneapolis $ 965.00 AAA Home & Away - South Dakota $ 400.00 AAA Living - Wisconsin 1,094,533 AAA Living - Minnesota $ 7,200.00 AAA Living - Iowa Leisure AAA Living - Nebraska Travel Dakota Travel Recreation $ 360.00 125,000 Midwest Living - Best of the Midwest $ 2,600.00 140,000 Traveler Fun - Spring Vacation Guide $ 7,550.00 3,556,000 Reader's Digest - Heartland, April $ 2,300.00 2,000,000 Misc Leisure Ad $ 1,500.00 Giant Steps $ 4,000.00 4,376,000 Group Tour Planner $ 2,100.00 56,125 SD Tourism Great Getaways - Peak $ 550.00 8,000 - Leisure Great Getaways - Shoulder $ 450.00 658,546 SD Pulic Broadcasting $ 1,750.00 American News $ 750.00 15,000 Local State Tournament Books $ 1,000.00 4,600 Support Snow Queen $ 175.00 1,550 Ads YMCA Basketball $ 500.00 2,000 Misc Local Ads $ 500.00 Black Hills Visitor Information Center $ 350.00 47500 Visitor Poster Program $ 175.00 Centers T-shirt Program $ 100.00 Phone Gold Pages $ 75.00 Signage Billboard - I29 North (rent) $ 1,200.00 1,788,500 Cable Midcontinent Communications $ 10,000.00 Digital Digital Media/Banner Ads $ 7,500.00 Media Maintenance/Updates $ 2,500.00 201,000 Website Visitors Guide Epublication $ 500.00 Nathen Cantwell Ad Design$ 5,000.00 QQP City Maps $ 100.00 Design McQuillen -Visitor Guide Cover $ 500.00 Fun Books $ 1,650.00 2400 City Maps $ 925.00 15,000 Printing Coupon Sheets $ 300.00 15,000 Wylie Brochures $ 1,500.00 10,025 $ 93,699.00 17,502,829

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http://www.VisitAberdeenSD.com http://www.VisitAberdeen… www.VisitAberdeenSD.com [DEFAULT]

Audience Overview May 14, 2013 Jun 13, 2013

% of visits: 100.00%

Overview

Visits

200

100

May 15 May 22 May 29 Jun 5

2,427 people visited this site

New Visitor Returning Visitor Visits Unique Visitors

3,430 2,427

34.9%

Pageviews Pages / Visit

13,628 3.97 65.1%

Avg. Visit Duration Bounce Rate

00:03:46 40.64%

% New Visits

65.07%

Language Visits % Visits

1. enus 3,360 97.96%

2. en 15 0.44%

3. zhcn 10 0.29%

4. dede 8 0.23%

5. engb 6 0.17%

6. c 5 0.15%

7. kokr 4 0.12%

8. es 3 0.09%

9. dadk 2 0.06%

10. de 2 0.06%

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Hunt Fish SD http://www.huntfishsd.com All Web Site Data [DEFAULT]

Audience Overview May 14, 2013 Jun 13, 2013

% of visits: 100.00%

Overview

Visits

200

100

May 15 May 22 May 29 Jun 5

985 people visited this site

New Visitor Returning Visitor Visits Unique Visitors

1,231 985 25.2%

Pageviews Pages / Visit

2,889 2.35 74.8%

Avg. Visit Duration Bounce Rate

00:02:14 63.28%

% New Visits

74.82%

Language Visits % Visits

1. enus 1,203 97.73%

2. frfr 12 0.97%

3. en 4 0.32%

4. c 2 0.16%

5. engb 2 0.16%

6. fr 2 0.16%

7. dadk 1 0.08%

8. es 1 0.08%

9. itit 1 0.08%

10. pl 1 0.08%

view full report

Go to this report

Hunt Fish SD http://www.huntfishsd.com All Web Site Data [DEFAULT]

Audience Overview May 14, 2013 Jun 13, 2013

% of visits: 100.00%

Overview

Visits

200

100

May 15 May 22 May 29 Jun 5

985 people visited this site

New Visitor Returning Visitor Visits Unique Visitors

1,231 985 25.2%

Pageviews Pages / Visit

2,889 2.35 74.8%

Avg. Visit Duration Bounce Rate

00:02:14 63.28%

% New Visits

74.82%

Language Visits % Visits

1. enus 1,203 97.73%

2. frfr 12 0.97%

3. en 4 0.32%

4. c 2 0.16%

5. engb 2 0.16%

6. fr 2 0.16%

7. dadk 1 0.08%

8. es 1 0.08%

9. itit 1 0.08%

10. pl 1 0.08%

view full report

© 2013 Google 2012 Ad Equivalancies ‐ Print, Online, Radio, Video, Cable TV and Outdoor Publications Print/Online/Radio/Video/Ca Circulation Size of Article ble Cost/To Buy SD Dept of Tourism ‐ Co‐ops Peak Season P, O, R, V, and C $ 55,000 Co‐op w/SD Dept of Tourism Print 125,538 Lawrence & Schiller ‐ matching dollars TV 148,000 cable, radio, print, web banners, PPC 2,262,317 pay per click, key word optimization Web Banner 2,563,041

Shoulder Season P, O, R, V and C $ 40,000 Co‐op w/SD Dept of Tourism TV 3,095,000 Lawrence & Schiller ‐ matching dollars Web Banner 2,000,000 cable, radio, print, web banners, SEO ‐ Hunt 793,636 pay per click, key word optimization SEO‐AB Hunt 2,041,615

VisitAberdeenSD.com 33,745 119,215 page views O Facebook 5,570/monthly O CVB Newsleter 1984 Pinterest 10 Boards, 103 Pins twitter 655 Followers O

HuntFishSD.com 11,906 33,994 page views O MilliionDollarBird.com 28,898 Facebook 596/monthly O twitter 322 Following O blogs/weekly on FB, tw, websites 212,500 25 blogs/8500 subscribers 0

Outdoor Publication Cost to Buy 2012 Circulation Size of Article Print/Online/Radio/Video Cost/To Buy Pheasants Forever Nationwide Pheasants Forever 2012 Preview 2,000,000 "Rescued Article" P,O $25,000 "Hecla & Aberdeen Listed" 2 Pages

Article 25 Best Pheasant Hunting Towns in America 2,000,000 4 Page Article P, O $50,000 "Aberdeen listed as #6 right below photo"

South Dakota Welcomed as a National Sponsor Nationwide 2 Pages P,O $25,000 "James River Valley Listed"

Pheasants Forever TV Nationwide Pheasants Forever Online, Video Promotions 39‐Total Show Airings (all 13 Weeks) V,O 39‐ :30 Second Commercials (all 13 Weeks) V,O 39‐ :05 Sec. Show Sponsor Billboards V,O 13 Weeks with Web Banner & Link V,O $25,000

Hunting Episode ‐ Daybreak Lodge Nationwide 30 Minute Video V Bill Scherck Per Episode $25,000 Episode in 13 week time reaching 4 Million Viewers $100,000 $100,000

Minnesota Bound TV MN,WI,ND, SD, IA Pheasants Forever Online, Video Promotions 26‐Total Show Airings (all 13 Weeks) V,O 26‐ :30 Second Commercials (all 13 Weeks) V,O 26‐ :05 Sec. Show Sponsor Billboards V,O 13 Weeks with Web Banner & Link V,O $15,000

Hunting Episode ‐ Daybreak Lodge MN,WI,ND, SD, IA 30 Minute Video V Bill Scherck Per Episode $20,000 Episode in 13 week time reaching 1.5 Million Viewers $60,000 $60,000

Due North Outdoors TV MN,WI,ND, SD, IA Pheasants Forever Online, Video Promotions 26‐Total Show Airings (all 13 Weeks) V,O 26‐ :30 Second Commercials (all 13 Weeks) V,O 26‐ :05 Sec. Show Sponsor Billboards V,O 13 Weeks with Web Banner & Link MN,WI,ND, SD, IA V,O $15,000

Hunting Episode ‐ Daybreak Lodge 30 Minute Video V Bill Scherck Episode in 13 week time reaching 2.275 Million Viewers $20,000 Per Episode $60,000 $60,000

NE,SD,ND,MN,IL, IA, KS Gary Howey Outdoorsmen Adventures (47 Fox Affiliates) 30 Minute Video Fishing Episode ‐ East River Guide Service V Gary Howey Per Episode $20,000 Episode Airs 2 Times per Quarter per station $40,000 $40,000

Hunting Episode ‐ Snake Creek Outfitters V Gary Howey Per Episode $20,000 Goose & Duck Hunt Episode Airs 2 Times per Quarter per station $40,000 $40,000

Pheasant Fest Radio Spot KS, NE, MO, SD 30 Minute Radio Spot O, R $10,000

Chris Smith Outdoor Writer Nationwide 3 Page Article P $20,000 Retreiver Journaal, Sportsmans Journal

Hoosier Outdoor Writers IN, IL, WI, OH 30 Minute Radio Spot R, O $15,000 Byran Pointer Outdoors

Dave Carlson Northland Adventures MN,WI,SD,ND,IA 30 Minute Episode V Duck Hunting Episode Per Episode $20,000 Episode Airs 2 Times per Quarter per station $40,000 $40,000

Total Marketing received "gratis" Actual = $635,000

Because articles and shows are perceived as being more credible than ads, CVB’s across the country us a multiplier for articles and films shot in their communities of anywhere from 2 to 7. Using that formula, the benefit to the Aberdeen Area due to the CVB’s efforts and contact in the amedi are as follows:

Credibility Factors X2= 1,260,000.00 X7= 4,410,000.00 Travel Shows 2013 ‐ Aberdeen Area CVB Show Dates Attendance Pheasant Fest Feb. 15‐17, 2013 28,500 Bismarck Travel Show Feb. 15‐17, 2013 11,750 Fargo Sports Show March 7‐10, 2013 21,000 Minneapolis Sports Show March 21‐24, 2013 36,000 Game Fair August 2013 (2 weekends) 41,000 Kansas City Sports Show* January 10‐13, 2013 21,780 St. Cloud Sports Show February 8‐10, 2013 11,500 CVB attended all shows w/travel booth and staff. 171,530 *In 2012, the KC Show was Pheasant Fest.

Glacial Lakes Regional Tourism** MN Sportsmen's Show, St Paul, MN January 10‐13, 2013 25,000 Pheasant Fest ‐Minneapolis, MN February 15‐17, 2013 28,500 Omaha, NE February 21‐24, 2013 40,000 Sioux Empire Sportsmen's Show ‐ Sioux Falls, SD February 28‐March 3, 2013 19,000 Milwaukee Journal Sentinel Sport Show March 6‐10, 2013 85,000 Wilmont Community Club Tourism Show 12‐Mar‐13 1,000 Eau Claire Sportshow March 15‐17, 2013 5,000 **Co‐op ‐ send material, CVB staff will not attend 203,500

Grand Total 375,030

June 28, 2013

Mr. Karl Alberts, City Finance Officer City of Aberdeen 123 South Lincoln Street Aberdeen, SD 57401

Dear Karl:

Enclosed please find the application for the Aberdeen Development Corporation’s 2014 funding request from the Promotional and/or General Fund. The request is unchanged from the previous year, thus remains at $270,000.

The Board of Directors and I welcome the opportunity to come before the Council to speak on behalf of this request, current and future activities of the Corporation, as well as any other issues the Council may wish to discuss. We do respect the Council’s time and will confine our July 8th presentation at 4:40 PM to the mandated ten (10) minutes.

Thank you.

Best regards,

James C. Barringer Executive Vice President

JCB:cah

Enclosure

cc: Rob Keil – President, Aberdeen Development Corporation

City of Aberdeen

Promotion Fund Request Form for Year 2014

1. Organization Name: Aberdeen Development Corporation

2. Executive Director or Administrator: James C. Barringer

a. Mailing Address: 416 Production Street N.

b. Telephone # (605) 229‐5335 Fax # (605) 229‐6839

c. Email Address: [email protected]

Date of Incorporation: December 5, 1955; Aberdeen, SD

IRS Chapter 501 (c) 6

4. A brief description of the organization.

a. Purpose

The Aberdeen Development Corporation promotes primary job creation in Aberdeen and Brown County through:

• New business startups (e.g. Midstates Printing and Four Star Plastics) • New business locations (e.g. 3M and Progressive Financial Services)

Our focus is manufacturing and back office industries. These activities broaden the property tax base and overall income of the community thus prompting consumer spending.

b. Background

The Aberdeen Development Corporation has a 58 year history of expanding the community’s economic base. Thirteen percent of the employed workforce work in the Industrial Parks or for companies directly benefited by the Aberdeen Development Corporation’s activities. The average annual wage and benefits for these workers are over $39,640 with an annual total payroll over $113 million. The Aberdeen Development Corporation owns six facilities and actively manages half of them. In addition, there are over 100 acres of developed industrial park land and 290 acres of undeveloped industrial park land available for future prospects.

c. Number of active volunteers _100+_ and number of Board Members_15_.

5. Total amount of funds expected to be received from the City for 2013: $_270,000_

A. Briefly describe your actual usage or intended usage of these funds for 2013.

$170,000 (General Fund) is used to meet the Corporation’s financial commitments to lenders, market the City of Aberdeen to industrial and back office prospects and ongoing operational expenses such as:

• Property taxes • Maintenance of the office building (i.e. Smart Center) • Industrial Park maintenance (e.g. planting/trimming trees, cutting grass, etc.) • Insurance • Utilities • Salaries • Other

$100,000 (Promotion Fund) is put into the Restricted Revolving Loan Fund for economic development projects. This fund is currently $4.15 million and used for:

• Loans to companies • Loans to the Aberdeen Development Corporation to leverage building projects o Molded Fiber Glass o Progressive Financial Services o 3M • Forgivable loans to companies for job creation (e.g. Progressive Financial Services)

This fund gives the Aberdeen Development Corporation the horsepower and leverage to complete economic development deals.

6. Total amount of funding being requested for 2014: $_270,000_

While there are currently no specific projects identified for which the funds will be used, the Aberdeen Development Corporation is always working with new leads and prospects. $100,000 is for the Restricted Revolving Loan Fund. As the Aberdeen Development Corporation continues to recruit and expand companies, the fund is used to provide: • Facilities • Low interest loans • Forgivable loans (based on job creation) • Training • Equipment financing • Other

At this time, prospects include:

• A Customer Contact Center to employ 100 people • An Information Technology staffing company to employ 20 people • A plastics blow mold manufacturing company to employ 28 people • A compressor manufacturer to employ 25 people • 8. Description of how the project or program you are requesting funds for relates to promoting or advertising the City of Aberdeen.

The recruitment of industrial and back office companies is accomplished through direct promotion of Aberdeen. The Restricted Revolving Loan Fund is a major tool utilized in any proposal presented by the Aberdeen Development Corporation. In addition, operational funds are utilized for marketing ($40,000) and travel ($25,000) to visit companies, present at trade shows and training related to business recruitment and economic development.

Recruitment of companies provides for employment and therefore population growth. The Revolving Loan Fund helps promote Aberdeen as a good place to do business and a great place for their employees to live, work and play.

• Primary goal – Job creation and broaden tax base. • Target audiences – High cost states, i.e. Minnesota, California, and Illinois. Renewable energy, fire arms industries, manufacturing and back office companies. • Key message – Trained or trainable labor, available buildings and pro‐business and tax climate. • Communications vehicles – Governor’s Office of Economic Development, Community Venture Network, lead generation consultants, newspapers, magazines and radio spots. • Measurable results o Department of Labor statistics April 2013 unemployment rates: State: 4.0% Rapid City: 4.6% Sioux Falls: 3.8% Aberdeen: 3.6% o Employment April 2013 Aberdeen MiSA: 22,470 Industrial Park & Back Office: 2,859 (12.7% of MiSA) 10. What are your organization’s current sources of funding?

The Aberdeen Development Corporation’s current revenue sources are:

• City = $270,000 • County = $20,000 • Leases = $2.3 million • Loans = $159,000 • Misc. = $211,000

Other funding sources for economic development projects include

• Revolving Economic Development Initiative (REDI) Fund • Rural Electric Economic Development (REED) Fund • Northeast Council of Governments (NECOG) • Dakota Resources (f.k.a. South Dakota Rural Enterprise Initiative – SDREI) • Grow South Dakota (f.k.a. Northeast South Dakota Economic Council – NESDEC) • Conventional banks and Others 11. Your current funding request equals what percentage portion of your annual operations.

Total Request = 9.15% of our Total Revenues

Promotion Fund Request = 2.4% of Restricted Revolving Loan Fund

12. Do you expect your request to be a single incident request or a reoccurring request?

Reoccurring Request