The Insider’s Guide to the

November 16-19, 2015 | San Francisco, CA | @leanstartup | http://leanstartup.co

The Basics

The Lean Startup Conference, now in its sixth year, brings together entrepreneurs, modern managers, and corporate leaders to explore the challenges of starting, scaling and sustaining innovation.

The conference is four days, with a two-day main event on November 17 & 18, featuring keynotes and breakout talks structured around the urgent questions entrepreneurs and corporate innovators face.

This is more than a conference. It’s a complete Lean Startup immersion, where you’ll get: • in-depth workshops to help you apply conference learnings to your own business • startup tours so that you can see Lean Startup methods in action • Q&A sessions with Lean Startup author Eric Ries • speed mentoring with our experts to help you tackle your biggest points of friction • lightning talks with action-packed tips • unconference sessions to help you learn in a semi-structured setting • meetups and group dinners to connect with conference attendees, speakers, mentors, and advisors

Three Big Reasons to Attend

Unique lessons. We go to great lengths to find stories you won’t hear elsewhere, take 7 months to build our program, and then coach selected speakers so that they can tell their stories with impact. Some of the best, most actionable, and shareable lessons you’ll learn this year will come from people you’ve likely never heard of before.

Great advice. ‘Unconference’ sessions, office hours, meetups, breakouts, and attendee-led discussions will help you tailor your learnings to your specific needs. Past mentors, speakers, discussion leaders, and innovation experts have come from GE, Facebook, , Adobe, Google, KISSmetrics, Intuit, Zendesk, , Kapor Capital, Altschool, GetAround, Vox, Sharethrough, and more… Powerful community. You’ll learn alongside some of the smartest entrepreneurs and innovation leaders that you’ll ever meet, from all over the world. These individuals will be your colleagues, counterparts, mentors, and friends for life.

The Numbers

2014 Conference Participation

STARTUPS VS SECTORS JOB TITLES ESTABLISHED COMPANIES REPRESENTED REPRESENTED Startups 40% Technology 65% C-level execs/Founders 30% Established Companies 46% Professional Services/ 25% General Management 45 % Enterprise (10.000 + 14% Consulting Engineer/Developer 25% Employees) Media 12 % 35 % Education 14% Sales/Business Dev. 25% Non-profit 12% Consulting 24 % GEOGRAPHY Consumer Products 13% 21 % Bay Area 33% Hardware 6% UX/Design 14 % United States 47% Finance 13% There is some overlap Outside US 20% Government 3% among titles. Other 16% Both B2B & B2C 45% There is some overlap among B2B 36% sectors. B2C 19%

Session Sneak Peeks

We announce new speakers weekly. View the most up-to-date lineup here. For examples of past talks, visit our YouTube channel.

Tips for Funding Your Ticket

Many of our attendees expense their tickets or attend the conference in groups. For group rates, contact [email protected]. We offer bootstrapper passes to idea-stage startup founders with financial need.

Questions? Contact [email protected]. You can explore ticket options on our registration page here.

Lean Startup Conference | Nov 16-19, 2015 | San Francisco, CA | @leanstartup | http://leanstartup.co Takeaways from 2014

From a Self-Funded Founder Emmanuel Eleyae, co-founder at Satin Lined Caps (SLAPS) Stockton, CA “During the conference I took lots of notes on customer conversations through the sessions, asked tons of questions during the after-hours 1-on-1 sessions with experts, and received direct feedback from Eric Ries on the final day of the conference. Since then we've been able to have hour-long conversations with more than 20 of our customers, have designed scripts that allow any member of our team to have a quality conversation, and have designed three new products that came directly from customer feedback and are proving popular in initial testing.”

From a Corporate Innovator Darin Foster, director of product at Disney Los Angeles, CA “The Lean Startup Conference has been instrumental to helping my team, one unit within a large organization, stay innovative. I’ve had my team attend the past three years, and we plan to attend again in 2015.”

From a Team of Corporate Consultants Mary Drotar, co-founder at Strategy 2 Market , IL “Our firm specializes in product development. We are also on staff at the University of Chicago Booth School of Business as project coaches for the Product Development and Market Research Course. My business Partner, Kathy Morrissey and I went on a search for a more flexible and lean approach to getting product to market quicker. We attended the conference in 2013, and we enjoyed it so much that we attended again in 2014. Our favorite sessions in 2014 included a session on leading by asking questions, in addition to a panel discussion on the challenge of implementing Lean Startup within large, complex organizations like GE. We’ll be back in 2015!”

From a Growing Startup Pete Abilla, director of marketing at HireVue and blogger at Shmula Salt Lake City, UT “Our company is in the early stages of releasing a new platform for a new audience, and we’ve applied the build-measure-learn method to our content marketing. This, for us, is a new approach to marketing and also a new methodology we're following. We are learning more quickly which pieces of content resonates with our audience. I attended in 2014 and will be back again in 2015.”

From a Established Software Company Andrea Hill, product strategist and UX consultant at ReadyTalk Denver,CO “We’ve become interested in Lean Startup principles to develop new lines of business for a 13 year old technology company. We had a contingency of Product, Technology and Finance attend the Lean Conference in 2014, and it really helped us integrate Lean into the company. Prior to attending the conference we were trying to balance doing customer discovery and working on new problems while also serving our existing customers. Innovation accounting helped us understand the need to dedicate folks to these types of initiatives, and we were able to get the corporate buy-in to do so as a type of experiment in and of itself. As a result we’ve been able to iterate much more quickly, and overcome some of the executive fear of releasing something into the wild in an MVP state. We’re excited to attend the conference again in 2015.”

Lean Startup Conference | Nov 16-19, 2015 | San Francisco, CA | @leanstartup | http://leanstartup.co