BRAZUCA official match ball 2014 FIFA world cup brazil™ brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans and the design reflects the way “brazuca” is used to describe national pride in the Brazilian way of life. The colours and ribbon design also symbolise the multi-coloured bracelets worn in the country as well as reflecting the emotions and pride associated with football in Brazil. 77.8% 3 voted to name the ball brazuca 2 testing

1 construction YEARS design 2.5 PERCEPTION TESTS 10 COUNTRIES STATIC LAB TESTS TEAMS 30 PLAYERS INVOLVED 600 INNOVATIVE INTERVIEWED VIZ TEST & ORIGINAL PLAYERS EVOLUTION 287 USES 6 IDENTICAL PANELS PRODUCTION CHECK (30% NON-ADIDAS PLAYERS)

INSPIRED BY THE MEANDERING PATHWAYS OF Panel shape (x6) INCLUDING KEY THE GREAT AMAZON RIVER IN BRAZIL FIFA APPROVED GLOBAL EVENTS Surface texture details CONSISTENCY Material fine tuning Butyl bladder timeline Patched carcass

PU based foam material Technical concept 2D thermal bonding

All-over regular texture First prototype

™ Design Concept Jabulani WEIGHT 2010 FIFA World Cup G South Africa 437 Lab test & wind tunnel Feasability test 10 ™ +Teamgeist 2006 FIFA World Cup Test evaluation Germany balls CIRCUMFERENCE

™ Adjustments 06 ™ 69CM Fevernova 2002 FIFA World Cup 1st field test Korea/Japan 02 Product review World Cup World ™ Tricolore REBOUND 1998 FIFA World Cup 2nd field test France 141 CM 98 Product review Questra 1994 FIFA™ World Cup USA Final adjustments LOSS OF PRESSURE Final lab tests 94 % Etrusco 7 1990 FIFA™ World Cup Italy Players perception

Test evaluation 90 WATER ABSORPTION Azteca™ adidas history of FIFA adidas of history 1986 FIFA World Cup % Mexico 0.2 86 Product finalisation Tango ™España FIFA approved standards 1982 FIFA World Cup UEFA approved Spain ALTITUDE M Product launch

82 ™ 0-1600 Tango Ball handed to 1978 FIFA World Cup all federations Argentina

78 Tournament starts Telstar Durlast™ 1974 FIFA World Cup 74 Germany Telstar ™ 1970 FIFA World Cup ” Mexico My first impression of the brazuca is 70 of a ball that is fantastic, that we’re “ going to have a lot of fun with. DANI ALVES - BRAZIL brazuca “feels fantastic. ” - ENGLAND

dani ALVES I’ve had the STEVEN GERRARD “ opportunity Hernandez to try it out and it’s great. LEO MESSI - ARGENTINA ” BRAZUCA our most tested ball

@brazuca Fans will be able to track the build-up to the FIFA World Cup™ through the eyes of the ball by following @brazuca on . The ball will be visiting footballing nations, meeting players and celebrities, and taking part in major cultural events before landing in Brazil for the first game in June, and will be tweeting all the way.