SES’s growth accelerators: Media Solutions

Wilfried Urner, CEO of SES Platform Services & MSC Leader for Video

Investor Day 2016 How services are complementing our satellite infrastructure

1985

SES incorporation Liberalisation of broadcast environment Europe’s first private SPS acquisition satellite operator

Back-end services Analogue to digital provision in Europe switch-over

2004 Launch of HD+ bouquet RR Media acquisition Consumer experience Back-end capabilities Moving to better improvement in Germany development and quality (SD to HD) geographical expansion

2009

Moving to holistic and hybrid solutions 2016 Replication in other key video markets 2014

Smartcast acquisition Back-end capabilities geographical expansion

Investor Day 2016 91 Providing comprehensive end-to-end media capabilities

 SES offers a full range of conventional and online video services to clients

Infrastructure Experience Content Production Back-end Provider Consumption Provider Provider

 Content  Broadcast  Online Video  Satellite DTH  Pay TV  Appliances ingestion platforms Platforms distribution (CPEs)  Free-To-View backend support  Content post-  Content  Satellite DTC Operators  Apps and production Contribution  OVP syndication contribution connectivity

 Content  Remote/smart  Teleport services  OTT and smart Management playout TVs

 Playout

 Live Sport

Mainly regional

Global

Investor Day 2016 92 Globalising SES’s media services and solutions

 97% of SES PS revenue from Europe; ~⅔ of RR Media revenue outside of Europe  Providing global back-end services, based on local capabilities and innovative virtual solutions

16 Offices

Over 900 media customers globally

Over 1,000 TV channels distributed

Over 440 TV channels played out

Over 120 syndicated VoD platforms

Investor Day 2016 93 Solid differentiation potential from other industry players

 SES best positioned to fulfil requirements for comprehensive media service delivery

Satellite Media solution operators providers (A) Distribution Infrastructure Satellite capacity [ owned] [ leased] [ own] Online distribution capabilities [ leased] [ leased]

(B) Service Capability Pure system capabilities  [partly] Pure service platform capabilities  Full operational services [limited]  

(C) Media Service Scope Conventional Video Services   Online Video Services  

(D) Coverage Regional Scope Depending  Depending  Global Scope on provider  on provider  

Investor Day 2016 94 Media toolbox

Media Toolbox offers User Experience a wide range of developed components and workflows for

▲ DTH / DTC

▲ Multiscreen (Sat>IP)

▲ Online Video

Experience of SES industry experts ensures to deliver cutting-edge technology for your content business to realise the best user experience

Media toolbox is a one-stop-shop for DTH and OTT distribution

Investor Day 2016 95 Providing a turnkey solution is the best way to approach SES’s existing and new customers

Back-end services Platform implementation

• SOLID satellite services

• LUCID OTT distribution • HD+

• FLUID content management • West-Africa Platform

• Home:TV Features

• UHD North America Platform • Linear, catch-up, VoD, PVR

• SD, HD, UHD

• SAT>IP

Investor Day 2016 96 Case study: shaping the video market in West Africa

Task Benefit ▲ Foster the satellite neighbourhood with ▲ Professional one-service approach for highly professional ground services: prospects in the region, allowing African local and national TV broadcasters to concentrate • Classic TV broadcasting on content, whilst relying on the professional • Promoting national analogue to digital transitions services of SES at adequate price levels

Implementation ▲ Infrastructural set-up of high-end technical equipment directly in the region ▲ Teaming with proven local and national ground services partners SES reaches ~4 million TV • In Lagos/Nigeria: Computer Warehouse Group households in Nigeria and Ghana • In Accra/Ghana: partnership with K-NET (with a ~300 thousand annual growth in Ghana since the launch of the platform in 2009) ▲ Imposing similar quality levels as in other SES regions SES distributes ~50 channels

Investor Day 2016 97 Case study: complementing satellite with terrestrial

▲ Creating a pan-European TV Broadcast and VoD platform for expatriates in Europe

▲ Providing turnkey solution and allowing HOME:TV to concentrate on its core business

Content Program / Delivery via Processing & Playout / CAS / Marketing & Billing sourcing packaging satellite DRM CDN Sales

1 HOME:TV established relationships to content partners worldwide (with the active support of SES)

2 Putting together attractive packages that match the end customers’ demand is a key competence of HOME:TV

3 Feeding, encryption, multiplexing, up-link and downlink of the TV signal provided by SES

4-5 Playout, Set-Top Boxes, Smartcard Handling, Conditional Access System, App development, DRM, CDN by SES

6 Execute rollout, build the brand and acquire new subscribers by HOME:TV

7 Customer Relationship Management (CRM) and Subscriber Management System (SMS), lettershop, billing by SES

Investor Day 2016 98 Growth potential on all parts of the value chain

▲ SES’s world-leading media services provider well placed as a key growth accelerator

Next generation back-end Infrastructure provision Traditional Back-end provision provision Satellite capacity revenue Playout, MAM and teleport OVP and ancillary services revenue USD billion(1) USD billion(1) USD billion(1) 9.6 17.5 8.3 6.9 6.3

9.6

2015 2020 2015 2020 2015 2020

1) Source: NSR

Investor Day 2016 99