Setting-up an implementation plan – the example of Almada 1st Take-up Seminar, January 2015
Pedro Gomes, AGENEAL 1st Take-up Seminar Cracow, Poland 21st January 2015 1st Take up seminar Krakow, Poland 21st January 2015 1st Take up seminar Krakow, Poland 21st January 2015 1st Take up seminar Krakow, Poland 21st January 2015 Physical, economic and social reality of Almada: marked urban characteristics (as part of Lisbon Metropolitan Area) Approx. 174 000 inhab./70,2 km2 → 2 500 inhab./km2 Proximity to Lisbon: • High urban pressure • High demand for the ocean beach front (~8.000.000 people/year) • Main South access to Lisbon and North LMA (nearly 160.000 vehicles/day crossing the Tejo river by the “25 de Abril” bridge) Sectors with biggest energy needs : • Transport + Buildings (residential + services)
1st Take up seminar Krakow, Poland 21st January 2015 2012 ~ 130 000 toe (5,5 x 106 GJ)
~ 390 000 tCO2eq
Transport 28%
Residential 23%
ServicesComércio/Serviços 21% Industry 25% * Other Sectors – 4%
Almada (toe, tonne of oil equivalent) (values include EU-ETS and crossing traffic)
1st Take up seminar Krakow, Poland 21st January 2015 Public Transport in Almada In 10 years, the PT offer in Almada has grown and diversified, now including 4 different transport modes (bus, boat, train and tram), available for commuters and intra-municipal trips
1st Take up seminar Krakow, Poland 21st January 2015 2001 Mobility System of Almada
1st Take up seminar Krakow, Poland 21st January 2015 2014 Mobility System of Almada
1st Take up seminar Krakow, Poland 21st January 2015 1st Take up seminar Krakow, Poland 21st January 2015 Mobility behaviour of Almada’s residents
2% 19% 30% Almada 73,2% onw a car modal 48% own 2+ cars distribution
49%
35,9% own a bike walking car public transport other
1st Take up seminar Krakow, Poland 21st January 2015 Public Transport System of Almada: a challenge!
High usage of private car, in particular at the less densely populated areas of Almada Cultural issue: most commuters still see PT as a less valued option PT system, although better, fails to address all of user’s needs (extent, flexibility, timetables, price and tariffs...) Many people have little / no information about the feeder systems
1st Take up seminar Krakow, Poland 21st January 2015 Adressing the challenges using AMC approach
Almada City Council has more than 15 years of experience implementing policies on transport and mobility Important actions implemented in the scope of the European Mobility Week, the Green Week, participation forums, projects with schools (namely through the Children’s Agenda 21) and EC co- financed projects Objective: Increase people's awareness of the need for the adoption of behavioral patterns compatible with the environment preservation of values and sustainable development
1st Take up seminar Krakow, Poland 21st January 2015 1st Take up seminar Krakow, Poland 21st January 2015 Winner of the EMW 2010
“ The choice of the jury, composed by a group of experts in urban mobility, was based not only on the diversity and quality of the countless activities organized, but also on the permanent measures implemented to improve urban mobility in Amada.
(…).
The varied program of the EMW 2010 was also decisive in the choice of Almada as the winner, with special attention paid to yet another edition of the “Trips for Trash” action (trade of recyclable waste for travel tickets) and to the organization of the first Mobility Festival, an unprecedented initiative in Portugal.”
1st Take up seminar Krakow, Poland 21st January 2015 Promotion of the SulFertagus feeder service through AMC campaigns
Development and adaptation for SMARTMOVE of already implemented active measures, with proven results based in Almada’s experience:
Trips for trash (try-out PT) in the Pragal train station (ex.. during Arbor Day in 20/3) Citizen audits and personalized advice (TRANSPORLIS website and route planner, focused on feeder system) Update of PT Guide of Almada (paper and internet) Adaptation of the “welcome mobility kit” for new residents Awareness actions for PT operators
1st Take up seminar Krakow, Poland 21st January 2015 Fixed route rail system Operator: Fertagus (private) Serves a population of ~516 000 people in the south bank and ~547 000 people in Lisbon 14 rail stations (all equipped with P&R and B&R) Line extension of about 54 km Service from 5:30 02:00. In peak hours train frequency is10 minutes Responsible for about 80.000 daily commuting trips (about 25% of customers stopped using private car)
1st Take up seminar Krakow, Poland 21st January 2015 Fixed route bus feeder system Operator: SulFertagus (40 buses) ~5,4 million passengers 2013 (96% also used the rail service) 27% of Fertagus customers used the Sulfertagus feeder system to access the rail stations Selected for AMC campaign: Line 1P between the rail station of Pragal and Sobreda, serving ~43 000 people Line 1P: 99 000 vkm and 499 000 pkm (5% vkm and 3% million pkm of whole SulFertagus network)
1st Take up seminar Krakow, Poland 21st January 2015 What will be done?
Stakeholders to involve: Fertagus (PT operator), Almada City Council, Parish Council of Sobreda, Residents Associations
AMC campaigns to start in March/April 2015
Development of surveys before and after the AMC campaign (important for assessment of user’s needs and also for evaluation & monitoring)
1st Take up seminar Krakow, Poland 21st January 2015 Geographical scope of AMC campaign
~28 000 people (total catchment area), ~3 000 – 4 000 people (areas 1 and 2) Target group: everyone, but mainly
1st Take up seminar Krakow, Poland 21st Januarycommuters 2015 using Pragal train station Residents in catchment area receive a letter at home (possibly together with February’s edition of the Municipal Newspaper), presenting the SMARTMOVE project and inviting them to participate in the project’s survey regarding the use of SulFertagus feeder system People that show availability to participate should respond to the survey (either through online survey or questionnaire through door-to-door survey), receiving a small gift afterwards
1st Take up seminar Krakow, Poland 21st January 2015 After survey results and segmentation phase, people who require further information will receive a “welcome kit” adapted to the SulFertagus feeder system with timetables, free tickets, PT guide of Almada etc.) Selected participants for active measures will undergo personalized advice and citizen audits, in order to improve the knowledge and level of the SulFertagus feeder system
1st Take up seminar Krakow, Poland 21st January 2015 Providing free tickets for participants in the AMC campaigns Logistic support for the active measures to be taken in the Pragal rail station Changes in service frequency and timetables based in respondent’s feedback Refurbishment of bus stops with adaptation, update and availability of new information materials
1st Take up seminar Krakow, Poland 21st January 2015 Thank you!
Questions? [email protected]