© 2018 Sensor Tower Inc

Q3 2018 Store Intelligence Data Digest

Worldwide app downloads totaled 27.1 billion in 3Q18, a 10.9% year- over-year increase. App Store downloads increased 3.1% to 7.6B while Google Play grew 14.3% to 19.5B.

Facebook reached nearly 900 million downloads in 3Q18. Facebook’s WhatsApp, Messenger, Facebook, and Instagram were again among the top ﬁve apps by worldwide downloads.

Lion Studios followed up on viral hit Love Balls with another top game, Happy Glass. Love Balls and Happy Glass were in the top 10 worldwide games across both platforms.

Voodoo continued to produce top hyper-casual games, with six of the top 20 App Store games in the quarter. Hole.io and Helix Jump were the second and third ranked App Store games worldwide, respectively.

Sensor Tower’s Mobile Insights team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform.

• Figures cited in this report reﬂect App Store and Google Play download Could your business beneﬁt from estimates for July 1, 2018 through September 30, 2018. access to Store Intelligence insights and the highly accurate data used to build this report? See the fastest • Download estimates presented are on a per-user basis, meaning that only growing apps and publishers by one download per Apple or Google account is counted towards the total. downloads or revenue.

• Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted Request Demo towards the total.

• Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third- party Android stores.

Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads

30B +10.9% 30B 30B

25B 25B 25B

+14.3% 20B 20B 20B

15B 15B 15B 27.1B 24.4B 10B 10B 10B 19.5B +3.1% 17.1B 5B 5B 5B 7.3B 7.6B 0 0 0 Q3 2017 Q3 2018 Q3 2017 Q3 2018 Q3 2017 Q3 2018 27.1 Billion 7.6 Billion 19.5 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads

Top Apps

App Store Google Play

Messenger Facebook’s WhatsApp, Messenger, Facebook and Facebook maintained the top TikTok three spots in 3Q18. Facebook had Instagram four of the top ﬁve non-game apps, SHAREit with Instagram as the No. 5 app.

UC Browser

Vigo Video Snapchat TikTok (formerly musical.ly in the Netﬂix U.S.) downloads grew to 185 million YouTube in 3Q18, up from 92 million in the previous quarter. It surpassed Spotify Instagram to take the fourth spot. Hotstar

Wish

Uber Note Regarding Download Estimates MX Player Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. AliExpress Apple apps and Google pre-installed apps are imo excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Truecaller represent aggregate installs of all app versions, ex: Amazon Facebook and Facebook Lite. 50M 100M 150M 200M 250M 300M

iPhone iPad

TikTok

WhatsApp TikTok was the top app by App YouTube Store worldwide downloads for the Messenger third consecutive quarter. WhatsApp Instagram jumped two spots since the previous Facebook quarter to the No. 2 position.

Google Maps

iQIYI Netﬂix Google had four apps in the top 20, Gmail with YouTube leading the way at No. 3. Spotify Google Maps (No. 7), Gmail (10), Google Chrome (13) were also among Snapchat the top 15 apps this quarter. Google Chrome

Light Beauty Camera

PinDuoDuo Note Regarding Download Estimates Tencent Video Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Uber Apple apps are excluded. We report unique installs only Amazon (one download per user).

Twitter

WeChat 10M 20M 30M 40M 50M

Messenger The top 10 apps by Google Play Facebook worldwide downloads remained the TikTok same as the previous quarter, with the Instagram exception of Snapchat jumping back SHAREit into the top 10 at No. 9.

UC Browser

Vigo Video Snapchat Bytedance merged the No. 9 and 10 Hotstar apps from 2Q18, TikTok and MX Player musical.ly. The resulting TikTok was the fourth most downloaded app on imo Google Play in 3Q18. Truecaller

CM Launcher 3D

Netﬂix Note Regarding Download Estimates YouTube Go Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We HAGO report unique installs only (one download per User). AliExpress Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Wish Figures represent aggregate installs of all app versions, Spotify ex: Facebook and Facebook Lite. 50M 100M 150M 200M 250M

App Store Google Play

Messenger

Facebook Facebook’s Messenger was again Netﬂix the top app, with nearly 17 million Instagram installs in 3Q18. Messenger has been Spotify the top app each quarter since 4Q17, TikTok when WhatsApp took the top spot.

Snapchat

Pandora WhatsApp Square owned Cash App continued YouTube to surge in the money transfer Wish space. It was also among the top 20 non-game apps in the previous Amazon quarter, ranking at No. 17. Uber

Bitmoji

Cash App Note Regarding Download Estimates Remind Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. YouTube Music Apple apps and Google pre-installed apps are Gmail excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Hulu represent aggregate installs of all app versions, ex: Google Maps Facebook and Facebook Lite. 2M 4M 6M 8M 10M 12M 14M 16M 18M

iPhone iPad

Messenger

YouTube Amazon had a strong quarter for Facebook U.S. downloads and regained a spot Netﬂix in the top 10. It climbed four spots Gmail from the previous quarter, moving from Google Maps No. 13 to No. 9.

Spotify

Instagram Amazon Remind, a school communication Uber app, received a large install boost at Pandora the start of the school year. It ranked No. 14 in 3Q18, two spots better than Bitmoji the third quarter of 2017. WhatsApp

Remind

Cash App Note Regarding Download Estimates Google Chrome Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Snapchat Apple apps are excluded. We report unique installs only Waze (one download per User).

Uber Eats

Wish 1M 2M 3M 4M 5M 6M 7M 8M

Messenger

TikTok Three apps entered the top 20 on Facebook Google Play in the U.S. in 3Q18. Snapchat They included news app News Break Instagram at No. 15 and TextNow, a phone call Wish and texting app, at No. 18.

Pandora Netﬂix Snap Inc.’s Bitmoji continued to fall Spotify in the rankings after surging into the YouTube Music top three in 1Q18. It dropped to the No. 11 spot in 2Q18 and fell a couple Amazon more positions to No. 13 last quarter. Bitmoji

Uber

News Break Note Regarding Download Estimates Cash App Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We Phone Color Screen report unique installs only (one download per User). TextNow Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Hulu Figures represent aggregate installs of all app versions, OfferUp ex: Facebook and Facebook Lite. 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M

Top Games

App Store Google Play

Helix Jump

Rise Up For the second consecutive quarter, Hello Stars Voodoo’s viral hit Helix Jump was PUBG Mobile the top worldwide game. In each Subway Surfers quarter, it was the only app that Love Balls exceeded 100 million installs.

Happy Glass

Hole.io Kick the Buddy Lion Studios followed up on its Garena Free Fire success with Love Balls in the Temple Run 2 previous quarter. Its new game, Happy Glass, joined Love Balls in the Granny top 10 in 3Q18. Candy Crush

Word Link

Ludo King Note Regarding Download Estimates Sniper 3D Gun Shooter Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Tomb of the Mask Apple apps and Google pre-installed apps are My Talking Tom excluded. We report unique installs only. Android estimates do not include third-party stores. Figures 8 Ball Pool represent aggregate installs of all app versions, ex: Color Road Facebook and Facebook Lite. 20M 40M 60M 80M 100M 120M

iPhone iPad

PUBG Mobile

Hole.io Tencent’s PUBG Mobile was the Helix Jump most downloaded App Store game Happy Glass in each of the ﬁrst three quarters in Hello Stars 2018. Battle royale rival Fortnite fell Fortnite two spots to No. 6.

Rise Up

TENKYU Love Balls Voodoo continued to ﬁnd success Color Road on the App Store, with two of the Tomb of the Mask top three games in 3Q18 (Hole.io and Helix Jump). It had six total titles Word Link among the top 20 games. Bumper.io

Sniper 3D

Asphalt 9 Note Regarding Download Estimates Merge Plane Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Subway Surfers Apple apps are excluded. We report unique installs only Paper.io 2 (one download per user).

Piano Tiles 2

Arena of Valor 10M 20M 30M 40M

Helix Jump

Rise Up Rise Up, a top ﬁve App Store game Subway Surfers in 2Q18, was able to transition its Hello Stars success to Google Play in 3Q18. It Love Balls ﬂew up the charts from the No. 30 Kick the Buddy spot in 2Q18 to No. 2 this quarter.

Garena Free Fire

Temple Run 2 Ludo King Driven by success in Brazil and PUBG Mobile Mexico, Garena Free Fire remained Granny in the top 10 games in 3Q18. This ranked ahead of competing battle Happy Glass royale title PUBG Mobile. Candy Crush

My Talking Tom

Sniper 3D Note Regarding Download Estimates Word Link Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We 8 Ball Pool report unique installs only (one download per User). slither.io Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Hole.io Figures represent aggregate installs of all app versions, Racing in Car 2 ex: Facebook and Facebook Lite. 20M 40M 60M 80M 100M

App Store Google Play

Hello Stars

Hole.io Hello Stars, a viral success from Word Link Fastone Games, led all apps in U.S. Helix Jump downloads. It took the top spot on Happy Glass Google Play and only Hole.io had Tomb of the Mask more App Store installs.

Rise Up

Go Fish! Fortnite Playgendary’s Tomb of the Mask ROBLOX was one of seven apps new to the Kick the Buddy top 10 in the third quarter of 2018. It replaced their other hit game Kick the PUBG Mobile Buddy, which fell to No. 11 in 3Q18. Color Road

Merge Plane

Toon Blast Note Regarding Download Estimates Creative Destruction Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Lucky Day Apple apps and Google pre-installed apps are Love Balls excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Looper! represent aggregate installs of all app versions, ex: Granny Facebook and Facebook Lite. 2M 4M 6M 8M 10M 12M 14M 16M

iPhone iPad

Hole.io

Hello Stars Fortnite moved into the top three Fortnite App Store games. Epic Games Helix Jump released the app’s Android version Happy Glass this quarter, although it bypassed the Go Fish! Google Play store.

Word Link

Tomb of the Mask TENKYU U.K. games developer Kwalee had Rise Up two games in the top 20 in 3Q18. Bumper.io Hyper-casual games Go Fish! and Looper! were the No. 6 and 16 games PUBG Mobile in the quarter, respectively. Hello Neighbor

Color Road

ROBLOX Note Regarding Download Estimates Looper! Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Slices Apple apps are excluded. We report unique installs only Merge Plane (one download per User).

Creative Destruction

Wordscapes 1M 2M 3M 4M 5M 6M 7M 8M

Hello Stars

Hole.io French publisher Voodoo had two Word Link of the top four Google Play games Helix Jump in the U.S., with Hole.io (No. 2) and Happy Glass Helix Jump (4). They had one more Kick the Buddy game, Color Road, among the top 20.

Rise Up

Tomb of the Mask ROBLOX Social gaming platform ROBLOX Toon Blast was again in the top 10 at No. 9, with Granny nearly 3 million U.S. downloads on Google Play. This was its lowest rank Color Road since being No. 11 in 2Q16. Lucky Day

Love Balls

PUBG Mobile Note Regarding Download Estimates Merge Plane Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We Creative Destruction report unique installs only (one download per User). Subway Surfers Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Go Fish! Figures represent aggregate installs of all app versions, Bricks n Balls ex: Facebook and Facebook Lite. 1M 2M 3M 4M 5M 6M 7M 8M

Top Publishers

App Store Google Play

Facebook

Google Voodoo continued to climb the Voodoo ranks of top worldwide publishers, Tencent passing Tencent to take the third spot. Bytedance The remainder of the top eight was Alibaba Group unchanged from the previous quarter.

Outﬁt7 Limited

Kingsoft Lion Studios Lion Studios, propelled by popular TabTale games such as Love Balls and Ubisoft Happy Glass, reached the top 10 publishers in 3Q18. It had 150M BabyBus installs in the quarter. Playgendary

Gameloft

Miniclip Note Regarding Download Estimates Electronic Arts Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. MOBIRIX Apple apps and Google pre-installed apps are Microsoft excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Amazon represent aggregate installs of all app versions, ex: Fun Games For Free Facebook and Facebook Lite. 100M 200M 300M 400M 500M 600M 700M 800M 900M

iPhone iPad

Google

Tencent Five publishers exceeded 50M Voodoo installs in 3Q18, down from eight Facebook publishers 2Q18. The only change Alibaba Group among the top ﬁve was Google taking Bytedance the No. 1 spot from Tencent.

Lion Studios

NetEase Microsoft Germany-based games company Ubisoft Playgendary entered the top 20 at Amazon No. 15. More than half of their 31M installs in the quarter came from Tomb Baidu of the Mask and Bowmasters. Kingsoft

Playgendary

Gameloft Note Regarding Download Estimates Electronic Arts Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Outﬁt7 Limited Apple apps are excluded. We report unique installs only IAC Mobile (one download per User).

TabTale

Snap 25M 50M 75M 100M 125M 150M 175M 200M

Facebook

Google Facebook maintained dominance of Voodoo the Google Play store in 3Q18 as Bytedance their worldwide installs climbed to Outﬁt7 Limited more than 700M. This was an increase Kingsoft of 120M from 2Q18.

TabTale

Alibaba Group BabyBus Voodoo’s explosive Google Play Miniclip download growth continued, as it Lion Studios surpassed 200 million installs in 3Q18. The No. 3 publisher was outside the MOBIRIX top 20 as recently as Q3 of last year. Playgendary

Gameloft

Ubisoft Note Regarding Download Estimates Electronic Arts Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We SHAREit report unique installs only (one download per User). Timuz Games Google pre-installed apps are excluded. Android download estimates do not include third-party stores. InShot Figures represent aggregate installs of all app versions, Fun Games For Free ex: Facebook and Facebook Lite. 100M 200M 300M 400M 500M 600M 700M 800M

App Store Google Play

Google

Voodoo Google, Voodoo, Facebook, and Facebook Amazon were again the top four Amazon U.S. publishers in 3Q18. Google’s Lion Studios U.S. downloads grew to 95 million in TabTale the quarter.

Playgendary

Microsoft Ubisoft Hyper-casual games fueled Kingsoft download growth for many top U.S. Kwalee publishers, including Voodoo, Lion Studios, TabTale, Playgendary, and Fastone Games Ubisoft in the top 10. Electronic Arts

Snap

Uber Note Regarding Download Estimates IAC Mobile Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Miniclip Apple apps and Google pre-installed apps are Zynga excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Gameloft represent aggregate installs of all app versions, ex: Bytedance Facebook and Facebook Lite. 20M 40M 60M 80M 100M

iPhone iPad

Google

Voodoo The top ﬁve App Store publishers Facebook matched the top publishers across Amazon both platforms. Lion Studios joined Lion Studios the group in 3Q18, with more than Microsoft 12M U.S. downloads for the quarter.

TabTale

Ubisoft Kwalee Uber climbed three spots since 2Q Playgendary 18 to No. 12 in 3Q18. Uber’s success IAC Mobile was aided by Uber Eats joining Uber among the top 20 non-game apps last Uber quarter. Kingsoft

Electronic Arts

Snap Note Regarding Download Estimates Fastone Games Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Zynga Apple apps are excluded. We report unique installs only Gameloft (one download per User).

Epic Games

Netﬂix 10M 20M 30M 40M 50M 60M 70M

Google

Voodoo TabTale entered the top 10 at No. 7 Facebook in 3Q18, up four spots from 2Q18. It Playgendary was one of seven publishers with Amazon more than 10 million U.S. downloads Lion Studios in the quarter.

TabTale

Kingsoft Microsoft Bytedance, publisher of social Ubisoft video apps such as TikTok and Vigo Miniclip Video, was No. 13 in 3Q18 by U.S. downloads. TikTok was the No. 2 app Fastone Games by U.S. Google Play downloads. Bytedance

Snap

Electronic Arts Note Regarding Download Estimates Worzzle Games Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We Samsung report unique installs only (one download per User). Outﬁt7 Limited Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Kwalee Figures represent aggregate installs of all app versions, MOBIRIX ex: Facebook and Facebook Lite. 5M 10M 15M 20M 25M 30M 35M

Top Categories

Q3 2017 Q3 2018 2.5B

+1.6% The top ﬁve categories were the same as 2Q18. Installs for two of the

2.0B top ﬁve categories, Entertainment and Social Networking, decreased year- over-year.

1.5B Games downloads grew by 1.6% year-over-year. This was less than the growth for the rest of the App Store, as 2.23B 2.27B total App Store downloads increased 1.0B 3.1% year-over-year.

+8.1% Note Regarding Download Estimates -8.7% +4.8% Our estimates include worldwide daily download totals 500M -8.3% for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only 578M (one download per User). 535M 540M 493M 448M 469M 455M 417M

Games Photo & Video Entertainment Utilities Social Networking

Q3 2017 Q3 2018 8B

+2.4% Game category installs experienced 7B lower year-over-year growth than the previous quarter, with an increase of 2.4% compared to 16% in 6B the second quarter.

5B The Entertainment category grew 35% YoY. Despite having nearly the 4B same number of installs as 7.04B 7.21B Communication apps in 3Q17, it had 270M more downloads this quarter. 3B

2B Note Regarding Download Estimates +18.8% Our estimates include worldwide daily download totals +35.2% for Google Play for Jul. 1 through Sep. 30, 2018. We +9.7% +6.6% report unique installs only (one download per User). 1B Google pre-installed apps are excluded. Android 1.45B 1.37B download estimates do not include third-party stores. 1.22B 1.10B 1.01B 1.01B 892M 951M Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.

Game Tools Entertainment Communication Photography

Top Countries

App Store Google Play

India The top 10 countries were the same U.S. as in 2Q18, with India, the U.S., and Brazil leading the way. India and Brazil each had more than 90% of Brazil their installs from Google Play.

Indonesia

India’s downloads increased 41% Russia year-over-year to more than 4.5 billion in 3Q18. Installs in Japan and Mexico South Korea actually decreased compared to 3Q17.

Vietnam

Turkey Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Japan Apple apps are excluded. We report unique installs only (one download per User).

South Korea As Google Play is not available in China, it is excluded from this chart. 1B 2B 3B 4B 5B

Q3 2017 Q3 2018 3.0B

China’s installs remained steady with 2Q18 levels, resulting in a year- 2.5B -9.6% over-year decrease of nearly 10%. However, downloads remained more than 700M ahead of the U.S.

2.0B

+6.4% U.S. and Russia download totals each grew by around 6% year-over- 1.5B year. Meanwhile, Japan’s YoY growth was not too far behind that of the 2.57B overall App Store at 2.4%. 2.32B

1.0B

1.61B 1.52B Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. 500M +2.4% Apple apps are excluded. We report unique installs only -0.9% +5.7% (one download per User).

386M 395M 285M 282M 234M 248M

China U.S. Japan Great Britain Russia

Q3 2017 Q3 2018 5B

+44.2% Though lower than its 55% YoY growth in 2Q18, India continued to see downloads surge in 3Q18. 4B Installs surpassed 4.5B, up 44% from the third quarter of 2017.

3B Brazil and Indonesia also experienced rapid download growth, with YoY increases of 14% 4.54B and 26% respectively. Installs in the 2B U.S. fell 3% during the same period. +14.1%

3.19B -2.9% +26% Note Regarding Download Estimates Our estimates include worldwide daily download totals +3.5% 1B for Google Play for Jul. 1 through Sep. 30, 2018. We 1.72B report unique installs only (one download per User). 1.51B 1.39B 1.35B 1.25B Google pre-installed apps are excluded. Android 988M 839M 868M download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.

India Brazil U.S. Indonesia Russia

Hyper-Casual Games

The market for hyper-casual games reached new levels in Q3 2018. As Voodoo continued to dominate the hyper-casual game market, a few new players introduced some extremely popular games. These publishers quickly released games and cross-promoted to build off of viral hits in the previous quarter. Could your business beneﬁt from access to Store Intelligence insights • Lion Studios (No. 9) and Playgendary (No. 13) joined hyper-casual game and the highly accurate data used publishers like Voodoo (No. 3) and Ubisoft (No. 11), parent company of to build this report? See the fastest growing apps and publishers by Ketchapp, among the top worldwide publishers. downloads or revenue. • Hyper-casual games Helix Jump, Rise Up, and Hello Stars were the top downloaded games in the quarter. Each had more than 65 million worldwide Request Demo installs across App Store and Google Play.

>50M >40M >30M

*Apps displayed are Q1 2016 18 games surpassed 30M installs in ordered by decreasing downloads in the quarter. 3Q18, well above the totals in previous Q2 2016 quarters. Seven games had more than 50M installs, breaking the previous Q3 2016 record of four games in 2Q18.

Q4 2016

Hyper-casual games found new levels Q1 2017 of success this past quarter. Seven games, including hyper-casual Helix Q2 2017 Jump, Hello Stars, and Happy Glass, had more than 50M installs. Q3 2017

Q4 2017 Note Regarding Download Estimates Q1 2018 Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download Q2 2018 per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app Q3 2018 versions, ex: Facebook and Facebook Lite.

0 2 4 6 8 10 12 14 16 18

Voodoo Lion Studios Ubisoft Playgendary TabTale 400M

Voodoo Voodoo continued to dominate the hyper-casual market in 3Q18, with 482% growth year-over-year. Only Facebook and Google had more worldwide downloads in the quarter. 300M

Other hyper-casual publishers emerged in 2018 and built off their success in Q2. Lion Studios and 200M Playgendary reached 125M installs in 3Q18, more than 100M growth YoY. Lion Studios TabTale Ubisoft Playgendary Note Regarding Download Estimates 100M Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

Top Games by U.S. Downloads, App Store and Google Play Hyper-casual games topped the Voodoo Lion Studios Playgendary U.S. charts, including games from July August September Voodoo, Lion Studios, Playgendary, and Kwalee. Fastone Games’ Hello 1 Hole.io 1 Hello Stars 1 Happy Glass Voodoo Fastone Games Lion Studios Stars was the top game in the quarter. 2 Word Link 2 Tomb of the Mask 2 Hello Stars Worzzle Games Playgendary Fastone Games 3 Helix Jump 3 Go Fish! 3 Merge Plane Voodoo Kwalee Merger Games Voodoo continued to quickly churn 4 Rise Up 4 Hole.io 4 Helix Jump out top performing games, with ﬁve Serkan Ozyilmaz Voodoo Voodoo different games in the top 10 for at 5 Kick the Buddy 5 Word Link 5 Word Link Playgendary Worzzle Games Worzzle Games least one month in the quarter. Lion Studios had three unique titles. 6 Color Road 6 Helix Jump 6 Paper.io 2 Voodoo Voodoo Voodoo 7 Love Balls 7 Bumper.io 7 Hole.io Lion Studios Voodoo Voodoo Note Regarding Download Estimates 8 Fortnite 8 Creative Destruction 8 Big Big Baller Epic Games ZuoMasterDeveloper Lion Studios Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 9 Hello Stars 9 ROBLOX 9 Go Fish! Fastone Games Roblox Corporation Kwalee 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Rise Up 10 Looper! 10 10 Tomb of the Mask Android download estimates do not include third-party Kwalee Serkan Ozyilmaz Playgendary stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.

10M Voodoo quickly released new top viral games. Hole.io, TENKYU, and Bumper.io joined Helix Jump and Color Road among the top 15 App 8M Store games in the U.S. in 3Q18.

6M Hole.io, TENKYU, and Tornado.io! each reached the top of the U.S. iPhone Games daily charts in the quarter. Additionally, Paper.io 2 and Tornado.io Paper.io 2 Helix Jump reached the No. 2 spot. 4M Bumper.io TENKYU Hole.io Color Road Helix Jump Note Regarding Download Estimates Baseball Boy! Our estimates include worldwide daily download totals 2M Snake VS Block for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Other Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 4/1/18 4/15/18 4/29/18 5/13/18 5/27/18 6/10/18 6/24/18 7/8/18 7/22/18 8/5/18 8/19/18 9/2/18 9/17/18

4M Similar to Voodoo, Lion Studios was able to build momentum off of their popular games. They utilized simple game play and cross-promotion to follow-up on their ﬁrst hit, Love Balls. 3M

Despite not launching until late August, Happy Glass was the ﬁfth Hooked Inc most downloaded U.S. game in 2M 3Q18. It joined Love Balls in the top 10

Big Big Baller games worldwide at No. 7.

Note Regarding Download Estimates 1M Happy Glass Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. Ultra Sharp 30, 2018. We report unique installs only (one download Ball Smasher per User). Google pre-installed apps are excluded. Draw In Weave the Line Android download estimates do not include third-party Love Balls stores. Figures represent aggregate installs of all app Cash, Inc versions, ex: Facebook and Facebook Lite. 0 Other 4/1/18 4/15/18 4/29/18 5/13/18 5/27/18 6/10/18 6/24/18 7/8/18 7/22/18 8/5/18 8/19/18 9/2/18 9/17/18

3M Viral games Kick the Buddy and Tomb of the Mask propelled Playgendary to the No. 4 U.S. publisher on Google Play for the second consecutive quarter. 2M

Kick the Buddy (No. 6) and Tomb of the Mask (No. 8) were each among the top 10 U.S. games on Google 2M Play in 3Q18. Tomb of the Mask was also a top 10 App Store game.

Bouncemasters

Tank Stars Note Regarding Download Estimates 1M Our estimates include worldwide daily download totals

Tomb of the Mask for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Kick the Buddy Flip the Gun Android download estimates do not include third-party Partymasters stores. Figures represent aggregate installs of all app Bowmasters versions, ex: Facebook and Facebook Lite. 0 Other 4/1/18 4/15/18 4/29/18 5/13/18 5/27/18 6/10/18 6/24/18 7/8/18 7/22/18 8/5/18 8/19/18 9/2/18 9/17/18

Food Delivery Apps

Food delivery apps were extremely popular in Q3 2018 across various markets, including the U.S., India, and Brazil.

• Uber Eats (No. 3), Swiggy (No. 6), foodpanda (No. 7) were among the top Could your business beneﬁt from 10 Food & Drink apps across the App Store and Google Play. access to Store Intelligence insights and the highly accurate data used • U.S. downloads for top food delivery apps grew 56% year-over-year. The to build this report? See the fastest growth accelerated for DoorDash, GrubHub, and Postmates in 3Q18. growing apps and publishers by downloads or revenue. • Most of the download growth for food delivery apps came from India, speciﬁcally from apps such as Swiggy and Uber Eats. Zomato, which has food delivery in select countries including India, was the top India Food & Request Demo Drink app in the quarter.

Top Apps in Food & Drink Category by Worldwide Downloads The popularity of food delivery apps Q3 2016 Q3 2017 Q3 2018 in India propelled three new delivery apps into the top 10 in 3Q18. Swiggy 1 Google Maps 1 Google Maps 1 Google Maps Google Google Google and foodpanda had more than 5M 2 Double 11 2 McDonald’s 2 Uber Eats downloads in the quarter. Shanghai Rajax McDonald’s Uber 3 Groupon 3 Uber Eats 3 McDonald’s Groupon Uber McDonald’s 4 McDonald’s 4 Double 11 4 Zomato McDonald’s Shanghai Rajax Zomato Zomato, Uber Eats, Swiggy, and foodpanda were the top four Food & 5 Yelp 5 Groupon 5 Groupon Yelp Groupon Groupon Drink apps in India in 3Q18. Zomato 6 US Group Take-out 6 Yelp 6 Swiggy includes delivery in India and the sankuai Technology Yelp Swiggy country drove 90% of Zomato installs. 7 Dunkin’ Donuts 7 US Group Take-out 7 foodpanda Dunkin’ Donuts sankuai Technology foodpanda India 8 Hungry Stars 8 Foodie 8 Word of Mouth Beijing Xiaodu SNOW Alibaba Group Note Regarding Download Estimates Baidu Glutinous Rice Starbucks 9 9 9 Starbucks Our estimates include worldwide daily download totals Beijing Yumi Network Starbucks Coffee Company Starbucks Coffee Company for App Store and Google Play for Jul. 1 through Sep. 10 Starbucks 10 8ﬁt 10 Yelp 30, 2018. We report unique installs only (one download Starbucks Coffee Company 8ﬁt Yelp per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.

© 2018 Sensor Tower Inc. - All Rights Reserved 43 www.sensortower.com Food Delivery ▸ Top Food Delivery App Downloads Quarterly worldwide downloads for top food delivery apps, App Store and Google Play

75M Top food delivery apps have ﬂourished in recent quarters, with *Zomato downloads are 173% year-over-year growth in only included for countries 3Q18. In just two years, downloads for where online food delivery these eight apps climbed almost 50M. was available, such as India and UAE.

50M The top food delivery apps represented a variety of markets, +173% including India (Zomato and Swiggy), U.S. (DoorDash and GrubHub), and Brazil (iFood and Rappi). 57M 25M Note Regarding Download Estimates +141% 34M Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 24M 30, 2018. We report unique installs only (one download 21M 22M per User). Google pre-installed apps are excluded. 16M Android download estimates do not include third-party 12M 14M 9M stores. Figures represent aggregate installs of all app 5M 6M versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

U.S. India Brazil 35M Downloads for top food delivery apps grew nearly 500% year-over- 30M year in India in the third quarter of +499% 2018. Installs more than doubled from Q2 to Q3 alone.

25M

U.S. and Brazil food delivery 20M downloads also increased, with much of the growth occurring in the most recent quarter. U.S. food delivery 15M downloads exceeded 10M in 3Q18.

10M Note Regarding Download Estimates +56% Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download 5M per User). Google pre-installed apps are excluded. Android download estimates do not include third-party +34% stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

Uber Eats DoorDash Grubhub Postmates 6M DoorDash, GrubHub, and Postmates each grew more than 35% quarter-over-quarter. This allowed 5M them to gain back some market share Uber Eats from Uber Eats.

4M Uber Eats rebounded after a dip in U.S. downloads in 2Q18 to reach an all-time high in the third quarter. 3M DoorDash Installs increased 18% quarter-over- quarter to more than 5M.

2M GrubHub Note Regarding Download Estimates Our estimates include worldwide daily download totals Postmates for App Store and Google Play for Jul. 1 through Sep. 1M 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

Zomato Swiggy Uber Eats foodpanda 12M Zomato Downloads for Zomato, Uber Eats, and foodpanda more than doubled quarter-over-quarter in 3Q18. Swiggy experienced only modest growth after 98% growth in 2Q18. 9M

Restaurant discovery app Zomato Swiggy includes online food delivery in Uber Eats select markets, such as India and 6M foodpanda UAE. Its U.S. app features food delivery by GrubHub.

Note Regarding Download Estimates 3M Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

iFood Uber Eats Rappi 3M iFood iFood, the most popular food delivery app in Brazil, reached a new download high in 3Q18 at 2.6 million. App installs climbed 31% year-over-year.

2M Rappi is an on-demand delivery app for a variety of products in addition to food delivery. Rappi was popular in other South American markets as well, such as Argentina and Colombia. Uber Eats

1M Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. Rappi 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

Restaurant Apps

While downloads for the Food & Drink category have grown steadily in recent years, much of this growth was driven by food delivery apps, not restaurants. Many fast food and coffee restaurant apps experienced very little growth. That changed this past quarter, with 48% year-over-year growth for restaurant apps. Could your business beneﬁt from access to Store Intelligence insights • Promotions by McDonald’s (No. 3) and Chick-ﬁl-A (No. 6) propelled the and the highly accurate data used apps into the top 10 apps by quarter-over-quarter download growth. to build this report? See the fastest growing apps and publishers by • Downloads for restaurant apps (including fast food, coffee, and ice downloads or revenue. cream) grew 48% year-over-year in 3Q18, compared to only 3% growth the previous year. Request Demo

© 2018 Sensor Tower Inc. - All Rights Reserved 50 www.sensortower.com Restaurant Apps ▸ U.S. Food & Drink Downloads Quarterly U.S. downloads for apps in the Food & Drink category, App Store and Google Play

App Store Google Play 75M Food & Drink was one of eight new app categories added by Google 19M Play back in July of 2016. U.S.

+42% downloads climbed steadily since to 19M this past quarter.

13M 50M 13M 49M 11M 11M While a large portion of the category +62% growth was driven by the emergence 41M of the Food & Drink category for 8M 38M 6M 7M 37M 37M Google Play, the App Store category also saw 31% YoY growth in 3Q18. 0M 29M 30M 29M 30M 25M 25M Note Regarding Download Estimates 20M Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

Top Growing Apps by Downloads, Q2 to Q3 2018 Two fast food restaurant apps were among the top six apps by U.S. Q3 Downloads Q2 Downloads Q/Q Growth download growth quarter-over-quarter. App (M) (M) (M) McDonald’s had 2.7 million more installs than the previous quarter. 1 Remind 6.0 1.3 4.7 remind101 The other apps in the top six were 2 ClassDojo 3.3 0.5 2.9 Class Twist either education apps benefitting from the start of the school year 3 McDonald’s 5.5 2.8 2.7 (Remind and ClassDojo) or large McDonald’s social apps (Messenger and TikTok). 4 Messenger 17.0 14.4 2.5 Facebook Note Regarding Download Estimates TikTok Our estimates include worldwide daily download totals 5 8.4 5.9 2.5 for App Store and Google Play for Jul. 1 through Sep. Bytedance 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. 6 Chick-fil-A 3.3 1.4 2.0 Android download estimates do not include third-party Chick-fil-A stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.

© 2018 Sensor Tower Inc. - All Rights Reserved 52 www.sensortower.com Restaurant Apps ▸ Top Restaurant App Downloads U.S. downloads for the top 10 restaurant apps each quarter, App Store and Google Play

25M U.S. downloads for the top 10 restaurant apps peaked in 3Q18 at 20 million. This broke the previous high from seven quarters prior, 17 20M 20.4M million in 4Q16. +37%

17M -7% 16M The download growth was not limited 15M 15.2M 14.9M 14.7M 14.3M to the top 10 restaurant apps. Among 13.4M restaurants in the top 100 Food & 12.4M Drink apps, downloads grew 48% 11.8M from 23M in 3Q17 to 34M 3Q18. 10M 9.7M

Note Regarding Download Estimates Our estimates include worldwide daily download totals 5M for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018

Q3 2017 Q3 2018 6M +21% 5.5M Each of the top restaurant apps experienced year-over-year growth in 3Q18. Chick-ﬁl-A led the way with 5M 1.6 million more installs this past 4.5M quarter compared to a year prior.

4M +95% 3.3M Some smaller fast food apps also had very strong quarters. SONIC (No. 5 in 3M +15% 3Q18) and Subway (No. 6) installs 2.4M more than doubled year-over-year 2.1M to around 1.5 million. +13% 2M +160% 1.7M 1.7M +120% 1.5M 1.5M +37% 1.4M 1.2M Note Regarding Download Estimates 0.9M 1M Our estimates include worldwide daily download totals 0.6M 0.6M for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party McDonald's Chick-ﬁl-A Starbucks Domino's SONIC Subway Burger King stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.

Top Charts & App Usage Leaderboards Intelligence Intelligence Monitor app trends Drive organic growth with the Benchmark app usage, throughout the global app leading App Store engagement, and economy. Optimization platform. demographics.

Store Ad Intelligence Intelligence Develop winning User Make strategic decisions with acquisition campaigns with the industry’s most accurate crucial mobile advertising estimates. insights.

BUSINESS ADDRESS Sensor Tower Inc. Interested in our market 275 Battery, Suite 800 intelligence solutions? San Francisco, CA 94111

GET THE LATEST INSIGHTS Read new analysis of the mobile app ecosystem every week at If you want to learn more about sensortower.com/blog Sensor Tower, please request a demo:

Request Demo

This report and all original content contained within are wholly owned by Sensor If you would like to republish any of Tower, Inc. © 2018. the data contained in this report, please email [email protected] Modification, republication, distribution, or other unauthorized usage violate this for further information. copyright, unless express permission has been granted.

App icons, images, and other branding assets are property of their respective We’re always happy to work with publishers and are used expressly for the purpose of editorial commentary. news organizations to provide custom data and research. Contact [email protected] for help.