2011 PACNET Igniting ideas, activating opportunities.

8:00-9:00 Registration and Continental Breakfast Expo/Newport Coast Ballroom

9:00-10:00 Welcome and Keynote with Dave and Jane Grand Ballroom CDEF

10:00-10:30 Heroes Awards Grand Ballroom CDEF

10:30-11:00 Coffee Break with Business Partners Expo Hall/Newport Coast Ballroom Visions (Executive) College Athletics Performing Arts

11:00 -12:30 Revenue Management. Join this panel of experts, Market Meetings College Athletics Join your peers Market Meetings Performing Arts Join your peers peers and industry luminaries who will share strategies to discuss ideas and solutions to common challenges to discuss ideas and solutions to common challenges and tools to help you better understand and exercise facing college athletics organizations. The open forum facing performing arts organizations. The open forum the opportunity to generate incremental revenue. The style market meeting is a great way to generate discus- style market meeting is a great way to generate discus- panel will cover real-world scenarios and success stories sion, address hot topics and set the tone for the rest of sion, address hot topics and set the tone for the rest of featuring demand-based pricing. the conference. the conference. Presenters: Rick Lester (TRG Arts), Mark DiMaurizio Presenters: Barbara Kapp (Purdue University), Bob Cun- Presenters: Peter Hussell (Canadian Opera Company), (Comcast-Spectacor), David Greiss (Theatre Under The ningham (University of Oklahoma), Craig Pintens (Louisi- Mike Ruppert (The Smith Center for the Performing Arts) Stars), Steven Sunshine (TixTrack), Jeff Eglen (Digonex), ana State University), Carolyn Center (University of Georgia), Barry Kahn (QCue) Scott Wetherbee (East Carolina University) Moderator: Dave Butler Moderator: Gary Styve Moderator: Charles Woodard Cardiff Grand Ballroom D Grand Ballroom B

12:30 - 1:30 Lunch (Box lunch provided ) : Expo Hall/Newport Coast Ballroom

1:30 - 2:30 ndustry Vision Panel Uncover trends impacting the eVenue Tips and Tricks for College Athletics Learn eVenue Tips and Tricks for Performing Arts Learn business and understand what leaders in the industry to sell more and enhance the customer experience to sell more and enhance the customer experience are doing to take advantage of an evolving market. through eVenue with online cross sell, clickable seat through eVenue with online cross sell, clickable seat You’ll also learn the stories of how these industry leaders maps, mini-carts and other features that drive online maps, mini-carts, and other features that drive online achieved success throughout their career along with tips conversions. College athletics examples and best prac- conversions. Performing Arts examples and best prac- to help your career prosper. tices will be featured during this session. tices will be featured during this session. Presenters: Chris Plonsky (University of Texas), Stephen Presenter: Jaime Donner Presenters: Katie Gent, Adam Spratt Ponder (Arizona State University), Paul Beard (The Smith Center for the Performing Arts), Tom Gillis (Capital Tickets.ca/ Ottawa Senators) Moderator: Jane Kleinberger Moderator: Jaime Donner Moderators: Katie Gent, Adam Spratt Grand Ballroom D Cardiff Grand Ballroom B 2:30 - 3:00 Coffee Break: Expo Hall/Newport Coast Ballroom

3:00 - 4:00 Advanced Social Media and eCommerce Strate- Solutions Overview College Athletics Hear the Performing Arts Best Practice dea Lab Share gies Understand how to leverage the viral nature of product roadmap tailored for college athletics including ideas and best practices to address challenges common social media to sell tickets using Facebook and other the new CRM product, eQuery 2.0, enhancements in to arts organizations. Each organization will bring their social tools. You will also learn successful eCommerce 6.93 and 6.95 as well as the vision for the future product own idea, success story or best practice and will be trends and strategies including retargeting marketing suite. We will focus on what’s available now, what’s new prepared to share with the group. campaigns and innovative approaches to sell more. and what’s coming. Presenters: Scott VanDevelde (Dotomi), Craig Pintens Presenters: David Raber, Dwayne Cooper Presenters: Lisa Walker, Erik Veenhuis, Adam Spratt (Louisiana State University), Matthew Flanagan (Buddy Media), Jackie Chang (Facebook) Moderator: Matt Kautz Moderators: David Raber, Dwayne Cooper Moderators: Lisa Walker, Erik Veenhuis, Adam Spratt Cardiff Grand Ballroom D Baycliff 4:00 - 4:30 Coffee Break: Expo Hall/Newport Coast Ballroom

4:30 - 5:30 Outbound Sales Programs Discuss strategies to re- College Athletics Best Practice dea Lab Share Solutions Overview Performing Arts Hear the tain ‘at-risk’ season ticket holders, acquire new sales and ideas and best practices to address challenges common product roadmap tailored for performing arts including grow revenues through outbound sales programs. We to college athletics organizations. Each organization will the new CRM product, eQuery 2.0, enhancements in will discuss options and strategies available including an bring their own idea, success story or best practice and 6.93 and 6.95 as well as the vision for the future product inside sales team or an outsourced solution. will be prepared to share with the group. suite. We will focus on what’s available now, what’s new and what’s coming. Presenters: Wayne Hogan (Georgia Tech), Carly Reger Presenters: Elsie Kuresa, Jaime Donner Presenters: David Raber, Dwayne Cooper (Texas Tech University), Matt Difebo (IMG College Ticket Solutions), Bernie Mullen (The Aspire Group) Moderator: Jane Kleinberger Moderators: Elsie Kuresa, Jaime Donner Moderators: David Raber, Dwayne Cooper Cardiff Grand Ballroom D Grand Ballroom B

5:30 - 7:00 PACfest Tailgate Party Hosted by Janam: Sapphire Cove (3rd Floor - press the ‘C’ button in the elevators located in the Pacific Point Tower.)

7:00 - 11:00 PACfest Grammy Rock Party: Sam & Harry’s (Marriott restaurant & lounge) (Sponsored by Weldon, Williams & Lick, Inc.) Agenda Day 1 » Monday, 02/14 (tracks by market)

Pro Sports and Arenas Museums Advantage Users

Market Meetings Pro Sports Arenas and Regional Tick- Museums Product Discussion Learn more about the 6.94 Market Meetings Advantages Join your peers to discuss eting Partners Join your peers to discuss ideas and solutions to and 6.96 product releases including an excel export option for ideas and solutions to common challenges facing college common challenges facing pro sports and arenas organizations. 24 standard reports, streamlined point of sale combo ticketing, athletics organizations. The open forum style market meeting is The open forum style market meeting is a great way to generate enhanced membership display in point of sale and more. a great way to generate discussion, address hot topics and set discussion, address hot topics and set the tone for the rest of the the tone for the rest of the conference. (Advantage Users join the conference. College Athletics Market Meeting.) Presenters: Tom Gillis (Capital Tickets.ca/Ottawa Senators), Steve Presenter: Dwayne Cooper Presenters: Barbara Kapp (Purdue University), Bob Cunningham Geib (New Era Tickets), Iain Bluett (Ticket Alternative), Joan Sullivan (University of Oklahoma), Craig Pintens (Louisiana State University), (New York Mets) Carolyn Center (University of Georgia), Scott Wetherbee (East Carolina University) Moderators: Lisa Gaydosh, Nikki Scribner Moderator: Dwayne Cooper Moderator: Gary Styve Laguna & Sunset Avalon Grand Ballroom A

Solutions Overview Pro Sports Arenas Regional Consumer Marketing Best Practices for General Admis- Listbuilder Review and Training Learn how to better access Ticketing Partners Hear the product roadmap tailored for pro sions Clients Understand new consumer marketing programs data and build reports to help manage your business effectively. sports and arenas including the new CRM product, eQuery 2.0, including social media, search marketing and remarketing tools. We will uncover tips that every Advantage user should know. enhancements in 6.93 and 6.95 as well as the vision for the future You will learn from experts how to engage patrons and raise product suite. We will focus on what’s available now, what’s new awareness of exhibits and events. and what’s coming. Presenters: David Raber, Dwayne Cooper Presenters: Maggie Malecki (Google), Christian Mackey (Sociable Presenter: Kevin Hansen Labs)

Moderators: David Raber, Dwayne Cooper Moderator: Matt Kautz Moderator: Kevin Hansen Laguna & Sunset Avalon Grand Ballroom A

eVenue Tips and Tricks for Pro Sports and Arenas Learn eVenue Best Practices for tGen Learn tips to sell more DonorNet Administration and Marketing Understand tips to sell more and enhance the customer experience online advanced admissions, IMAX and memberships online with best and tricks with DonorNet that will allow you to better serve your through eVenue with limited-use passwords, online cross sell practices discussion and strategies that drive online conversions. donors online, drive donation revenues and help donors manage opportunities, clickable seat maps, mini-carts and other features their accounts. that drive online conversions. Pro Sports examples and best practices will be featured during this session. Presenters: Nikki Scribner, Lisa Gaydosh Presenter: Brandon O’Connor Presenters: Kevin Hansen, Deana Itow

Moderators: Nikki Scribner, Lisa Gaydosh Moderator: Brandon O’Connor Moderator: Kevin Hansen Laguna & Sunset Avalon Grand Ballroom A

Pro Sports Arenas and Regional Ticketing Partners Best Museums and Attractions Best Practice Idea Lab. Share ideas Advantage Roadmap with Open Discussion for New Practice dea Lab Share ideas and best practices to address and best practices to address challenges common to museum Features and Best Practices Discuss the product roadmap challenges common to pro sports and arenas organizations. and attractions. Each organization will bring their own idea, and hear best practices and share innovative solutions to com- Each organization will bring their own idea, success story or best success story or best practice and will be prepared to share with mon challenges. We will also have a fruitful discussion about the practice and will be prepared to share with the group. the group. Advantage feature sets and future requirements.

Presenters Lisa Gaydosh Presenters: Betsy Adams, Katie Gent Presenters: Kevin Hansen, Deana Itow

Moderator: Lisa Gaydosh Moderators: Betsy Adams, Katie Gent Moderator: Kevin Hansen Baycliff Avalon Grand Ballroom A

2011 PACNET Igniting ideas, activating opportunities.

8:30 - 9:30 Continental Breakfast Expo/Newport Coast Ballroom

9:30 - 10:30 Keynote Session Chuck Davis Fandango Grand Ballroom CDEF

10:30 - 11:00 Coffee Break Expo Hall/Newport Coast Ballroom Visions (Executive) Social Media and eCommerce

11:00 - 12:00 CRM – The Vision of Customer Relationship Management Hear experts Retargeting Strategies Learn how to create highly targeted campaigns that discuss successful CRM strategies including organizational and business process can yield ROIs in excess of 30:1. You will learn how to target customer that visited strategies to ensure CRM success. your website, but didn’t buy, with banner ads featuring highly targeted offers to buy tickets.

Presenters: Brian Sayre (PlayhouseSquare), Bill Fagan (The Aspire Group), Haynes Presenters: Jason Bier (Dotomi), Brad Wurthman (University of Cincinnati) Hendrickson (Turnkey Sports & Entertainment), Mark DiMaurizio (Comcast-Spectacor)

Moderator: Jeff Clark Moderator: Matt Kautz

Cardiff Baycliff

12:00 - 1:15 Lunch: In-N-Out Burger on Marriott’s Seaview Terrace (Sponsored by Weldon, Williams, & Lick, Inc.), Also Performing Arts Luncheon: Diamond Cove

1:15 - 2:15 Ticket Resale Strategies Understand the benefits and best practices of an Monetizing Social Media Understand how to leverage social media to sell open market resale strategy by integrating with StubHub to expand consumer tickets and engage more customers. We will cover strategies to integrate social reach, grow sales and enhance customer service levels. We will also explore op- elements into your ticketing system, as well as managing Facebook and other tions available to venues to better manage the secondary ticketing market. vehicles to capitalize on the viral nature of social media.

Presenters: Greg Ivry (StubHub), Danielle Maged (StubHub), Barbara Kapp (Purdue Presenter: Nisan Gabbay (Sociable Labs), Brian Sayre (PlayhouseSquare), Craig University), Allison Rich (Florida State University), Ben Zierden (Florida State Univer- Pintens (Louisiana State University), Jackie Chang (Facebook) sity), Jim O’Neill (Boston College)

Moderator: Kim Damron Moderator: Matt Kautz

Cardiff Baycliff

2:15 - 2:45 Coffee Break: Expo Hall/Newport Coast Ballroom

2:45 - 3:45 Revenue Management (Repeat). Join this panel of experts, peers and indus- Google Analytics – Part 1 Understand strategies and marketing tools to try luminaries who will share strategies and tools to help you better understand make fundamentally sound decisions on budgets, programming and expenses to and exercise the opportunity to generate incremental revenue. The panel will maximize revenue and ROIs with your marketing campaigns. You’ll learn how to cover real-world scenarios and success stories featuring demand-based pricing. analyze your data, report to executives and optimize your campaigns.

Presenters: Rick Lester (TRG Arts), Mark DiMaurizio (Comcast-Spectacor), David Presenters: Brandon O’Connor, Maggie Malecki (Google) Greiss (Theatre Under The Stars), Steven Sunshine (TixTrack), Jeff Eglen (Digonex), Barry Kahn (QCue)

Moderator: Dave Butler Moderator: Brandon O’Connor

Cardiff Baycliff

3:45 - 4:15 Coffee Break: Expo Hall/Newport Coast Ballroom, Also Regional Ticketing Partners Coffee Break: Diamond Cove

4:15 - 5:15 Outbound Sales Programs (Repeat). Discuss strategies to retain ‘at-risk’ Search Engine Marketing Uncover new ticket sales opportunities through season ticket holders, acquire new sales and grow revenues through outbound Paciolan’s partnership with Google and Yahoo allowing you to tap into Search En- sales programs. We will discuss options and strategies available to you including gine Marketing campaigns. You will learn how to earn top ROI for your campaigns an inside sales team or an outsourced solution. and effectively compete with ticket brokers.

Presenters: Wayne Hogan (Georgia Tech), Carly Reger (Texas Tech University), Matt Presenters: Maggie Malecki (Google), Michael Haninger (Yahoo!), Greg Difebo (IMG College Ticket Solutions), Bernie Mullen (The Aspire Group) Wasserman(Yahoo!)

Moderator: Jane Kleinberger Moderator: Matt Kautz

Cardiff Baycliff

5:30 - 6:30 Cocktail Hour: Expo Hall/Newport Coast Ballroom Agenda Day 2 » Tuesday, 02/15 (tracks by function)

Ticketing Consulting Fundraising

Managing Risk of Charge Backs and Fraudulent eQuery 2 0 Reporting View advancements that eQuery 2.0 Sharing Data with Third Party Systems Understand how Purchases Many institutions have felt the sting of charge has made using Web 2.0, customizable JavaScript and HTML, to best import and export data into outside systems including backs and fraudulent activity. Learn processes, safeguards and cross-seasonal mapping functionality. See eQuery cases the University fundraising or other third party systems. and technology that enables your organization to better in the industry and the effects that eQuery 2.0 can have. You’ll manage risk of fraudulent activity and avoid charge backs. also see innovative report examples including seat heat maps, geographic sales reports and pricing trigger reports that help you capitalize on new revenue opportunities.

Presenters: Steve Geib (New Era Tickets), Will Simpson (Uni- Presenters: Paul Nyman, Greg Grover Presenters: Deana Itow (tFund), Kevin Hansen (Advantage) versity of Colorado), Kevin Robinson (Auburn University)

Moderator: Lisa Gaydosh Moderators: Paul Nyman, Greg Grover Moderator: Deana Itow

Laguna/Sunset Avalon Grand Ballroom A

6 93 and 6 95 Features and Functionality Overview CRM - How to set up a CRM driven culture in your Major on the Majors dentifying Major Gift Prospects Learn how new features in 6.93 and 6.95 will help you sell organization CRM is more than just a product or a technol- This session will focus on the major gift prospect. Attendees more and better manage your business. You’ll hear how to ogy, it is a philosophy of doing business and it is reflected in will learn all the appropriate steps in dealing with prospects, leverage eVenue cross-sell functionality, utilize confirmation the behavior of every employee who interacts with customers. including building a prospect pool, compiling and managing e-mails from tRes, seasonal customer max, soft credits for Learn how to instill this philosophy at your organization. prospect information effectively, prospect evaluation and tFund and more. prospect communication.

Presenter: Jason Evans Presenter: Linda Reimer Presenter: Jerry Smith (JF Smith Group)

Moderator: Jason Evans Moderator: Liz Kelley Moderator: Ellen Suwanski

Laguna/Sunset Avalon Grand Ballroom A

CRM Preview Preview our new CRM tool including strate- Bill Plans Deferred Payments – Part 1 We’ll discuss nnovative Fundraising Tools gies to gain greater insight into your customer’s activities when and how to use diverse bill plans and deferred payment Hear strategies to grow your fundraising revenues with priority such as ticket purchase patterns, attendance, donation his- options as well as how to implement this on eVenue. These points calculators, parking and event up selling programs, tory and interaction with marketing campaigns. Armed with flexible payment options provide you with a valuable tool to volunteer programs and donor cultivation programs that reap this data, you can create programs to maximize revenue. help retain your season ticket holders and donors. significant results.

Presenters: Jeff Clark, Tina Mohindra Presenters: Julie Porter, Caroline Fenton Presenters: Blake Johnson (University of Tennessee), Steve Fifield (Auburn University), Dan Riester (University of Connecticut), Jaime Donner

Moderators: Jeff Clark, Tina Mohindra Moderators: Julie Porter, Caroline Fenton Moderator: Gary Styve

Laguna/Sunset Avalon Grand Ballroom A

PACMail 2 0 Best Practices Learn how to better target, Bill Plans Deferred Payments – Part 2 We’ll discuss Reporting Tools for eQuery for tFund Explore create and deliver innovative e-mail marketing campaigns when and how to use diverse bill plans and deferred payment Advantage Learn tips for new eQuery reporting that sell. You will hear from our e-mail marketing experts options as well as how to implement this on eVenue. These creating quick, visual reports functionality for tFund to and learn about the latest features and functionality in flexible payment options provide you with a valuable tool to in Advantage. help you access data, identify PACMail 2.0 that will help you manage your e-mail market- help retain your season ticket holders and donor. trends and exercise business ing campaigns. opportunities.

Presenters: Jason Evans, Tom Heffron Presenters: Julie Porter, Caroline Fenton Presenter: Kevin Hansen Presenter: Paul Nyman

Moderator: James Kim Moderators: Julie Porter, Caroline Fenton Moderator: Kevin Hansen Moderator: Paul Nyman

Laguna/Sunset Avalon Grand Ballroom A Grand Ballroom B

2011 PACNET Igniting ideas, activating opportunities.

8:00 - 9:00 Continental Breakfast Grand Ballroom Salons CDEF Visions (Executive) Social Media and eCommerce

9:00 - 10:00 Managing Risk and Safeguarding your Operations Join expert Kevin Facebook Best Practices Learn tips and tricks to generate consumer excite- Robinson as he shares his experiences implementing policies and procedures to ment and increase ticket sales with Facebook. avoid fraud and protect organizations with proactive programs that reduce risk and promote ethical behavior.

Presenter: Kevin Robinson (Auburn University) Presenters: Matthew Flanagan (Buddy Media), Nisan Gabbay (Sociable Labs), Matt Kautz

Moderator: Linda Reimer Moderator: Lisa Gaydosh

Cardiff Newport Coast Salons 1-3

10:00 - 10:15 Coffee Break: Ballroom Foyer

10:15 - 11:15 Ticket Resale Strategies Understand the benefits and best practices of an open Social Media and Mobile Ticketing Today’s fast moving consumers are looking market resale strategy by integrating with StubHub to expand consumer reach, to make quick entertainment decisions and leverage smart phone technology to grow sales and enhance customer service levels. We will also explore options avail- find and purchase tickets. We’ll talk about the convergence of mobile marketing able to venues to better manage the secondary ticketing market. and social media, including Facebook Deals and discuss how to uncover new sales opportunities.

Presenters: Greg Ivry (StubHub), Danielle Maged (StubHub), Barbara Kapp (Purdue Presenters: Ross Krewenka, Jason Cole (row27 Studios), Jackie Chang (Facebook) University), Allison Rich (Florida State University), Ben Zierden (Florida State University), Jim O’Neill (Boston College)

Moderator: Jane Kleinberger Moderator: Lisa Walker

Cardiff Newport Coast Salons 1-3

11:15 -11:30 Coffee Break: Ballroom Foyer

11:30 - 12:30 Mobile Ticketing Hear more about the Paciolan mobile ticketing application in- Google Analytics – Part 2 Understand strategies and marketing tools to make cluding how you can leverage mobile ticketing to connect to on-the-go customers fundamentally sound decisions on budgets, programming and expenses to maxi- to sell more tickets. mize revenue and ROIs with your marketing campaigns. You’ll learn how to analyze your data, report to executives and optimize your campaigns.

Presenter: Ross Krewenka Presenter: Maggie Malecki (Google)

Moderator: Ross Krewenka Moderator: Brandon O’Connor

Cardiff Newport Coast Salons 1-3

12:30 - 2:15 Closing Reception Grand Ballroom CDEF

3-Hour Revenue Generation Seminar Series (Value added at no cost)

2:30 - 5:30 Web Analytics Retargeting and Search Marketing Seminar Take advan- Demand-Based Pricing Workshop tage of this valuable training session to learn how to analyze your web traffic and Learn from the experts who pioneered today’s best practices how to analyze sales, marketing campaigns using Google Analytics, sell more with search engine market- demand and fill patterns to create pricing strategies that get the most revenue for ing strategies and deploy retargeting campaigns to maximize sales. every seat a fan or patron buys. Whether your event is sports or live entertainment, see how tactics like dynamic price changes can help you earn more and maintain customer loyalty.

Presenters: Maggie Malecki (Google), Michael Haninger (Yahoo!), Greg Wasserman Presenter: Rick Lester (TRG Arts) (Yahoo!)

Moderator: Matt Kautz Moderator: Rick Lester (TRG Arts)

Cardiff Laguna/Sunset Agenda Day 3 » Wednesday, 02/16 (tracks by function)

Ticketing Consulting Fundraising

How to Manage Non-Traditional Events When it comes Reporting Round Table Hear from the experts in reporting Online Donations Best Practices The Internet has to managing concerts at collegiate or professional sports ven- as they address common questions and uncover tips of how become a huge opportunity for venues to reach new donors ues or special events are performing arts organizations, it is to better access your data. and grow revenues. Hear about required donations for renew- not always business as usual. Hear how others manage these als, renewal upsell programs, online priority points plans and complex one-time events and avoid common pitfalls. other tools to help engage and cultivate donors.

Presenters: Clark Livsey (Brigham Young University), Joan Sul- Presenters: Paul Nyman, Greg Grover Presenters: Brian Sayre (PlayhouseSquare), Evin Beck (University livan (New York Mets), Sarah Adams (University of Wisconsin) of Mississippi), Tim Day (Michigan State University)

Moderator: Elsie Kuresa Moderators: Paul Nyman, Greg Grover Moderators: Deana Itow, Adam Spratt

Laguna/Sunset Avalon Grand Ballroom A

CRM Preview (Repeat). Preview our new CRM tool Safeguarding your Paciolan system – Part 1 Better un- Striking a Balance Discuss how to balance the advantages including strategies to gain greater insight into your custom- derstand what actions you can take to ensure that your pro- of technology and online giving with donor stewardship and ers activities such as ticket purchase patterns, attendance, cedures and ticketing systems are safeguarded. We’ll review face-to-face interaction. donation history and interaction with marketing campaigns. ticket processing (both procedurally and systematically), as well Armed with this data, you can create programs to maximize as auditing daily, weekly, monthly and annual procedures to revenue. protect your organization.

Presenters: Jeff Clark, Tina Mohindra Presenters: Caroline Fenton, Marah Billiet Presenters: Carolyn Center (University of Georgia), Andy Hurley (University of Cincinnati), Josh Rebholz (University of Wyoming)

Moderators: Jeff Clark, Tina Mohindra Moderators: Caroline Fenton, Marah Billiet Moderator: Ellen Suwanski

Laguna/Sunset Avalon Grand Ballroom A

Reseating Recommendations - Leveraging Third Party Safeguarding your Paciolan system – Part 2 Better un- Fundraising Tips and Tricks Systems for Reseating Discuss options available to you derstand what actions you can take to ensure that your pro- Join Paciolan experts as they share tFund tips and tricks to and hear both procedural and business best practices to cedures and ticketing systems are safeguarded. We’ll review save time and streamline processes. better work with third party applications when reseating your ticket processing (both procedurally and systematically), as well stadium or arena. as auditing daily, weekly, monthly and annual procedures to protect your organization.

Presenters: Cindy Bailey (Purdue University), Tim Day (Michigan Presenters: Caroline Fenton, Marah Billiet Presenters: Shawn Archiable, Katie Chvatal State University), Steve Stonehouse (Ballena Technologies)

Moderator: Gary Styve Moderators: Caroline Fenton, Marah Billiet Moderators: Shawn Archiable, Katie Chvatal

Laguna/Sunset Avalon Grand Ballroom A

2011 PACNET Igniting ideas, activating opportunities.

Registration: If you registered for your classes before PACnet, please report to your assigned class. If Post PACnet Training registering onsite, please visit the PACnet registration desk. Payments can be made by check/credit card.

Unleashing the Power of Your Paciolan Ticketing System

This ticketing class enables you to learn standards, conventions, tips and tricks to optimize the powerful features of your ticketing system.

Take-Aways: Who should attend: Highlight of topics covered: »» Proficiency in the life cycle of an event »» Ticketing Professionals »» Event Setup (all sales channels) »» All markets »» eVenue Setup »» Perfect daily processing and balancing »» Those seeking efficiencies in comprehensive event »» Essential Processes procedures setup, preparation and day of event procedures and »» Reporting »» Take your system knowledge to a new advanced system functionality level »» WBST Setup

Thursday to Saturday (2/17-2/19) starting at 9:00 am Instructor: Liz Kelley

Mariner Cove (The classes will be held at the Newport Beach Marriott Hotel and Spa - the same location as the PACnet Conference.)

Paciolan Fund Development Working for You!

In this comprehensive class, you will gain a clear understanding of the tFund hierarchy and learn how to capitalize on solicitation strategies and best practices for your business.

Take-Aways: Who should attend: Highlight of topics covered: »» Proficiency in the life cycle of a campaign »» Fundraising Professionals »» Campaign Setup and Planning »» Perfect daily processing and balancing »» All Markets »» Solicitations, Pledge and Donation procedures Tracking »» Those seeking efficiencies in comprehensive »» Take your system knowledge to a new campaign setup including solicitation, pledge and »» Essential Processes level donation setup in both the back office and online »» Reporting

Thursday to Friday (2/17-2/18) starting at 9:00 am Instructor: Katie Chvatal

Sapphire Cove (The classes will be held at the Newport Beach Marriott Hotel and Spa - the same location as the PACnet Conference.)

Knock Your Socks Off Reporting with eQuery 2.0!

With eQuery, it is possible to use web based report writing tools in conjunction with your live Paciolan data to generate many different kinds of reports.

Take-Aways: Who should attend: Highlight of topics covered: »» Learn to create spreadsheets with live »» Database managers and staff responsible for creat- »» Report Setup Design and Strategies links to the Paciolan database ing reports »» Mapping Files Efficiently »» Improve upon cross seasonal reporting »» All markets »» Live Reports through Excel »» Learn how you can use Javascript and »» Javascript and HTML Overview HTML to enhance web reporting »» Look at client proven strategies for reporting to 3rd parties

Thursday to Saturday (2/17-2/19) starting at 9:00 am Instructor: Paul Nyman

Coral Cove (The classes will be held at the Newport Beach Marriott Hotel and Spa - the same location as the PACnet Conference.)

*All regular classes on Thursday and Friday are from 9:00 am to 5:00 pm. Saturday classes are from 9:00 am to 1:00 pm.