Ira Teich, Ph.D.

EDUCATION: Ph. D. Degree, University; Business Education Program; Department of Administration, Leadership, and Technology; The Steinhardt School of Education. Dissertation Title: A Marketing Perspective of Donation Attitudes and Intentions: An Analysis of Selected Factors Which May Impact Alumni Contributions Defense Date: May 23, 2001 Degree Conferred: September 24, 2001 2001 Paul S. Lomax Doctoral Award

M.B.A. Degree, Long Island University, Roth , 1973

B.S. Degree, Long Island University, C.W. Post Center, 1972

A.A.S. Degree, Nassau Community College, 1970

DISSERTATION COMMITTEE MEMBERS: Michael Bronner, Chairperson, Professor, Steinhardt School of Education, NYU Carl Lebowitz, Assistant Dean, School of Continuing Education and Professional Studies, NYU Vicki Morwitz, Associate Professor of Marketing, Stern School of Business, NYU

DISSERTATION ABSTRACT: Student paid tuition only covers a small portion of a college’s total operating expenses. Private colleges are more dependent upon non-government support than their public school counterparts. Therefore, private colleges must turn to other sources of funding, such as voluntary donations from their alumni. Donations from a collage’s alumni are dependent upon many factors. Some of those factors include donation attitude and reasons why people donate. To help reinforce positive donation attitudes, or to help form positive donation attitudes, or to possibly change negative donation attitudes, conducting research on a college’s alumni may provide important insights for college administrators and fund raisers. The purpose of this study, then, was to determine which selected factors might impact alumni donation attitudes toward their alma mater. The researcher modified and used Fishbein and Ajzen’s Theory of Reasoned Action to construct an expert panel validated questionnaire. The modification to the theory base included incorporating the concept of affinity. Data were collected from a total of 129 alumni who graduated from one of two participating metropolitan New York private institutes of higher learning. A pilot study was conducted to test all research material and methods. Fifteen respondents of the 129 total respondents participated in the pilot study. The Statistical Package for the Social Science, SPSS® Version 10 for Windows® was used to analyze the amassed data. The results indicated that the modified theory was parsimonious, rigorous, and robust in its ability to discern some of the factors that might impact alumni’s donation attitude toward their alma mater. Affinity to one’s alma mater as well as the antecedent factors had high Pearson correlations at .01 alpha significance levels. Factor analyses indicated which specific components of each construct variable accounted for the bulk of the respective variances with Eigenvalues of at least 1.0. Three different alumni donor profiles were created from the analyzed data. The three profiles were created from the modified theory base, the basic theory base, and no theory base structure. The profiles were then compared to actual donation behavior of the Alpha University participants. The modified theory based alumni profile showed its superior ability in identifying alumni who were donors and who were the non-donors. Thus, the modified theory may be useful to predict potential future donor behavior.

CURRENT RESEARCH INTERESTS: Factors Impacting Brand Loyalty Factors Affecting Alumni Affinity to their Alma Mater Factors Affecting Alumni Donations to their Alma Mater Factors Impacting Individual Voluntary Support to Non-Profit Organizations Creating Customer/Buyer/Donor Profiles Improving Direct Mail Response Rates Applying Motivation Theories in Writing Direct Response Solicitation Campaigns Improving Field Sales Force Effectiveness Integrating Technology to Improve Product Development Applying Research Technology in Crafting Promotional Campaigns Improving Leadership Effectiveness via Communications Applying Judaic Law to Business Ethics and Practices

BACKGROUND SUMMARY: Successful experience in consulting, sales , sales, and teaching at the college level. Areas of expertise include: managing a large geographic territory comprised of small to medium sized accounts; selling in a highly concentrated major market to large and small retailers; staffing, training, and field work on the national and regional sales management levels; new product development and market introduction of consumer and industrial goods and services; setting pricing and merchandising policies; trade show planning and coordination; government and military market sales; strategic and tactical planning; marketing research; and statistical interpretation.

PROFESSIONAL ACADEMIC EXPERIENCE: 9/02-Present: Management and Marketing Assistant Professor, Touro College

9/94-8/02: Management and Marketing Assistant Professor,

Summer 1996: Acting Interim MBA Director at New York Institute of Technology

1/85-Present: Adjunct Professor/Instructor at several area universities and colleges. See listing below.

1/85-8/93: Assistant Professor of Marketing, C.W. Post College of Long Island University. Acting department chairman for summer sessions 1990 and 1991. Won Excellence in Teaching Award.

COMMITTEE WORK: [Various Colleges] Assignments include: Committee of Outcome Assessment. Committee to Revise Capstone Courses [chair]. Graduation Ceremony Committee, Student Awards Committee, Academic Standards Committee, University-wide Marketing Advisory Committee, Task Force Committee to Recommend Disposition for School of Professional Accountancy, Curriculum Committee, Calendar Committee, Student Retention and Recruitment Committee, and Mathematics Committee.

SERVICE TO UNIVERSITY/COLLEGE/COMMUNITY: At Touro/Lander College for Men: Search Committee for VP of Student Life, Marketing and Management curriculum revision, Director of the J. Morton Davis/Lander College for Men Entrepreneurial Student Contest. Created and analyzed student questionnaires. Developed marketing and management outcome assessment goals and objectives. Created new syllabi for various management and marketing courses, which conform to 2004 Middle States guidelines. Devised schema to combine management and marketing curricula. Created and fund special awards for outstanding Lander College for Men graduating seniors. Help students write resumes and cover letters. Council students on post graduation plans. Advise students in registration process and degree completion. Develop future semester management and marketing course offerings. Authored outcome assessment exams for various courses. Recruitment trips to area high schools. College marketing research project. Curricula revisions at the undergraduate and graduate levels. Contact business executives to be potential guest speakers.

At Various other Colleges/Universities: Course developed and added to curriculum: Services Marketing, Retailing, and Industrial Marketing. Developed other courses in the fields of direct marketing and entrepreneurialship. Devised, designed, and implemented research studies to find ways to retain and recruit students, study sanction by University president. Developed and conducted multiphase attitudinal studies to measure perceptions toward local four-year colleges. Requested by Associate Dean of Business to help market the continuing education program. Developed and taught graduate class specifically oriented toward international students. Faculty advisor to American Marketing Association, Alpha Epsilon Pi fraternity, Delta Mu Delta National Business Student Honor Society, S.I.F.E., and IBM (via Manpower Incorporated). Advised Student Government Association on questionnaire design and statistical analysis. Member of the Faculty Senate Committee. Alumni mentor to Ph.D. candidates. Chair and member of mock oral Ph.D. defense trials.

Community Activities: Blood and platelet donor. Participant in multiple medical research studies.

TEACHING EXPERIENCE: City College of New York (Baruch): Graduate Department of Marketing

City College of New York (Brooklyn College): Department of Economics

Hofstra University: Zarb School of Business: Department of Marketing and International Business

Long Island University: Department of Marketing

Nassau Community College: Department of and Law

New York Institute of Technology: School of Management

St. John’s University: School of Professional Studies: Communication Arts Department and Accounting and Economics Department

State University of New York (Old Westbury): Department of Business

Touro College: School of Management

Yeshiva University: Sy : Department of Management and Marketing

COURSES TAUGHT: Marketing Courses: Introduction to Marketing Undergraduate Consumer Behavior Undergraduate Retailing Undergraduate and Graduate Sales Management Undergraduate and Graduate Communication and Promotion Undergraduate and Graduate Cross-Cultural Promotion Graduate Services Marketing Undergraduate Industrial Marketing Undergraduate and Graduate Marketing Research Undergraduate Advertising Management Undergraduate International Marketing Undergraduate and Graduate Advertising and Direct Marketing Undergraduate Senior Marketing Seminar Undergraduate Marketing Management Undergraduate and Graduate Strategic Marketing Management Undergraduate Product Management Undergraduate and Graduate

Management Courses: Introduction to Business Undergraduate Small Business Management Undergraduate Fundamentals of Management Undergraduate Human Resources Undergraduate Management of Electronic Media Organizations Undergraduate International Business Strategy Graduate Transnational Management Graduate Organizational Behavior Undergraduate and Graduate Business Policy Undergraduate and Graduate Doing Business Abroad Graduate

Miscellaneous Courses: Principles of Statistics Undergraduate Interdisciplinary Seminar Undergraduate Honors' Thesis Advisor Undergraduate Senior Research Advisor Undergraduate

PUBLISHED ARTICLES: Refereed Journals Clark, Sylvia D., Teich, Ira, and Latshaw, Craig A. (2012). Consumer Behavior Related to College Charitable Giving: The Current Challenging Climate. Global Business Research

Bellman, Lawrence M. , Teich, Ira, and Clark, Sylvia D. Fashion Accessory Buying Intentions among Female Millennials. Review of Business 2009.

Palumbo, Fred and Teich, Ira (2004). Market Segmentation on the Basis of Acculturation. Marketing Intelligence & Planning volume 4, issue 22, 2004.

Teich, Ira and Ornstein, Moshe (2004). Improving the Learning Experience: A Lesson for Improving Education Professionals’ Communication Styles. The State of Things, volume 1, 2004.

Moskowitz, Howard R., Ashman, Hollis, Teich, Ira (2004). Migrating Consumer Research to Public Policy: Beyond Attitudinal Surveys to Conjoint Measurement for Sensitive Social and Personal Issues. ESOMAR Journal of Marketing Research and Public Policy.

Bellman, Larry and Teich, Ira (2000). Using Personality Traits to Predict Communication Technology Use in the Home. International Conference of the American Society of Business and Behavioral Sciences.

Teich, Ira (1989). Universal Product Codes: An Adjunct to Traditional Sales force Controls. Marketing Intelligence and Planning in Action.

Proceedings Palumbo, Fred and Teich, Ira (2004). Segmenting the Hispanic Market Based on Level of Acculturation. NBEA Conference, NY. September 2004.

Palumbo, Fred, Teich, Ira, and Leitner, Yoni (2004). Creativity in Motion Picture Marketing and Distribution: Marketing American Feature Films Worldwide. NBEA Conference, NY. September 2004.

Clauss, Len, Teich, Ira, and Palumbo, Fred (2004). Trade Show Effectiveness: An Example. NBEA Conference, NY. September 2004 (Addendum Edition)

Teich, Ira (2004). An Analysis of Selected Factors, which may Impact Alumni Contributions. European Applied Business Research Conference (Edinburgh, Scotland). June 2004.

Teich, Ira and Moskowitz, Howard (2004). Of Sages, Shamans, Soothsayers, and Seers: Bringing Pro-active Marketing Research into the 21st Century. American Society of Business and Behavioral Sciences. February 2004.

Clauss, Leonard R., Teich, Ira, and Palumbo, Frederick (2004). Outline for Successful New Product Development: A Vince Lombardi Approach. American Society of Business and Behavioral Sciences. February 2004.

Teich, Ira and Ornstein, Moshe C. (2004). Improving the Learning Experience: A Lesson for Improving Educational Professionals’ Communication Styles. Teaching and Learning Conference/ABR. January 2004.

Teich, Ira, Palumbo, Fred, and Margolin, Lavie (2003). A VALS 2 Examination of World Wrestling Federation Fan Loyalty. American Society of Business and Behavioral Sciences. February 2003.

Teich, Ira and Palumbo, Fred (2002). Management Consulting: Difficulties in Assessing and Measuring Performance. American Society of Competitiveness. October 2002.

Teich, Ira (2002). Policies: The Fifth “P” of Marketing. American Society of Business and Behavioral Sciences. February 2002.

Teich, Ira (2001). Donation Attitudes of Currently Enrolled College Students. American Society of Business and Behavioral Sciences. February 2001.

Teich, Ira (2000). A Marketing Perspective of Donation Attitudes and Intentions: A Discussion of a Conceptual Framework Leading to Crafting an Alumni Survey Instrument. American Society of Business and Behavioral Sciences. February 2001.

Teich, Ira (1995). The Other Half of Selling. Association of Management.

Non-Academic Teich, Ira (2003). What Have You Done to Make Yourself Special? The Lander Chronicle, 2/03. Vol. 3, Iss 2, pg. 1,7.

Teich, Ira (2002). Teffillin, Wing Tips, and Resumes. The Lander Chronicle. 10/02. Vol. 3, Iss. 1, pg. 2.

Teich, Ira (2002). Tefillin, Wingtips, Baseball Bats, and Resumes. Yeshiva University Commentator, 5/7/02. Vol. LXVI, No. 12, pg. 34.

Teich, Ira (2001). Why Do Alumni Donate? Yeshiva University Commentator, 11/8/01, Vol. LXVI, No. 4, pg. 21.

Teich, Ira (1983). Holistic Marketing. Photographic Trade News.

Teich, Ira (1983). Methods Used to Rate the Effectiveness of Sales Personnel. Photographic Trade News.

Teich, Ira (1983). The Need for Retraining Sales Personnel Rather than Termination. Photographic Trade News.

ARTICLES SUBMITTED FOR REVIEW: Teich, Ira. Donation Attitudes of Currently Enrolled College Students

Teich, Ira and Palumbo, Fred. Direct Marketing & The Internet: A Primer for Small & Medium – Sized Firms

Teich, Ira. K-Mart at the Crossroads

Teich, Ira and Palumbo, Fred. Management Consulting: A Perspective

Palumbo, Fred, Herbig, Paul, and Teich, Ira. The Internet: Challenge for Product Development.

IN PROGRESS: Clark, Sylvia and Teich, Ira. Student Attitudes toward Donating. Teich, Ira and Clark, Sylvia. Business Policy Survey.

Teich, Ira and Clark, Sylvia. P.L.C.: An Integrated Approach to Marketing.

Teich, Ira. Salary Revision Impact on Employee Motivation.

Teich, Ira. Peacocks and Terrapins: An Observation on the American Automobile Marketplace.

Teich, Ira. An Analysis of Charitable Contributions.

Greene, Joel N. and Teich, Ira. Direct Marketing: Theory and Practice. Academic Textbook.

Moore, Phillip, Moskowitz, Howard, and Teich, Ira. Toward a New Paradigm: Using Advanced Internet Research Technologies to Explore and Optimize the Preferred Offerings of CarMax Inc., a “New Age” Auto Retailer.

Teich, Ira and Kantor, Stanley L. Immigration: Policy and Impact on Business

Teich, Ira and Gluck, Yoel. The Need For Ethics in Successful Management

O’Grady, Kathleen, Minkus-McKenna, Dorothy, Beckley, Jacqueline H., Teich, Ira and Moskowitz, Howard R. Understanding Donor Motivations Impacted by Compelling Promotional Communications: Applying Conjoint Analysis to Philanthropic Promotional Messages.

Teich, Ira and Kantor, Stanley L. Illegal Immigrants, Baby Boomers and Production Capacity: A Case for Granting Legal Status to the Illegals in the USA

Teich, Ira. Losing Sales? Maybe Its Your Policies.

Teich, Ira and Palumbo, Fred. A Basis for Directing Private Colleges’ Fund Raising Efforts toward Non-Donor Alumni

Teich, Ira. A Foundation for a Theoretical Framework Linking Factors Which May Influence Donation Behavior of Individuals

Teich, Ira. My Five Minutes of Fame

Palumbo, Fred and Teich, Ira. Direct Marketing and the Internet: A Primer for Small and Medium-Sized Firms.

Teich, Ira: Donation Attitudes and Intentions: Do Differences Exist between the Sexes.

Teich, Ira: The Significance of the Non-Donor Alumni.

Sands, Saul and Teich, Ira: Marketing Research Textbooks.

TEXTBOOKS REVIEWED: Johnston and Marshall Relationship Selling and Sales Management. McGraw- Hill: Burr Ridge, Illinois.

Dalrymple and Cron. Sales Management. J. Wiley and Son: New York.

Dillon, Madden, and Firtile. Essentials of Marketing Research. R.D. Irwin Inc.: Homewood, Illinois.

Kotler and Armstrong. Marketing, An Introduction. Prentice Hall Inc.: Englewood Cliffs, New Jersey.

Pride and Ferrell. Marketing. Houghton Mifflin: Boston.

Skinner. Marketing. Houghton Mifflin: Boston.

Stanton and Spiro. Management of a Sales Force. Irwin/McGraw-Hill: Burr Ridge, Illinois.

Zikmund. Marketing. J. Wiley and Son: New York.

DISCUSSANT, INVITED and/or KEYNOTE SPEAKER, PRESENTATIONS: NBEA Conference. September 2004. Segmenting the Hispanic Market Based on Level of Acculturation.

NBEA Conference. September 2004.Creativity in Motion Picture Marketing and Distribution: Marketing American Feature Films Worldwide.

European Applied Business Research Conference (Edinburgh, Scotland). June 2004. An Analysis of Selected Factors, which may Impact Alumni Contributions.

American Society of Business and Behavioral Sciences. February 2004. Of Sages, Shamans, Soothsayers, and Seers: Bringing Pro-active Marketing Research into the 21st Century.

American Society of Business and Behavioral Sciences. February 2004. Outline for Successful New Product Development: A Vince Lombardi Approach.

Teaching and Learning Conference/ABR. January 2004. Improving the Learning Experience: A Lesson for Improving Educational Professionals’ Communication Styles.

American Society of Business and Behavioral Sciences. February 2003. A VALS 2 Examination of World Wrestling Federation Fan Loyalty.

American Society for Competitiveness. October 2002. Management Consulting: Difficulties in Assessing and Measuring Performance.

Televised interview with Phil LeBeau of CNBC. May 24, 2002. Impact of Whistleblower’s Letter to FBI Concerning K-Mart’s Alleged Illegal Activities on the Future Viability of that Retailing Chain.

American Society of Business and Behavioral Sciences. February 2002. Policies: The Fifth “P” of Marketing.

American Society of Business and Behavioral Sciences. February 2001. Donation Attitudes of Currently Enrolled College Students: A Discussion of Original Research Gathered from Students Enrolled in One of Four Metropolitan Colleges.

American Society of Business and Behavioral Sciences. February 2000. A Marketing Perspective of Donation Attitudes and Intentions: A Discussion of a Conceptual Framework Leading to Crafting an Alumni Survey Instrument.

The Association of Management. August 1995. The Other Half of Selling

Entrepreneurial Center at SUNY Old Westbury. February 1990. The Use of Marketing Research in Your Small Business.

Photographic Manufacturers and Distributors Association. November 1988. Marketing Strategies in Light of Recent Supreme Court Decisions on Gray Marketing and Retail to Consumer Pricing.

Long Island University Business Symposium Hosted for Mainland Chinese Delegation. October 1988. Sales Management Techniques in America.

Institute of Electrical and Electronics Engineers. December 1986. Personal Marketing Via an Interactive Computer Network.

Association of Information Specialists and Programmers. September 1986. Personal Marketing Via an Interactive Computer Network.

American Record Managers' Association. August 1986. Personal Marketing Via an Interactive Computer Network.

AWARDS, CONFERENCES, SYMPOSIA, and PROFESSIONAL DEVELOPMENT: Certificate De Merite, Le Comite National Des Vins France, 1984.

Institute of Electrical and Electronics Engineers, Polytechnic Institute, and Tomsk Polytechnic University (USSR). Spring 1993. Symposium on Technology Transfer.

Coopers and Lybrand. January 1994. Conference on NAFTA. Earned CEU's.

American Society of Quality Control and Hofstra University. September 1994. Annual Services Quality Conference.

Hauppauge Industrial Association. March 1995. How to Select and Manage International Representatives and Distributors.

S.I.F.E. faculty advisor at Yeshiva University.

Direct Marketing Association. Spring 1995. Fellowship to Direct Marketing Institute.

New York Institute of Technology. Spring 1995. Training on lecturing via video conferencing.

Hofstra University. Fall 2000. Training on lecturing via High Tech Instructional Delivery Equipment.

Albert Einstein College of Medicine. December 2000. Research Ethics and Human Subjects Research Methods.

American Society of Business and Behavioral Sciences. February 2001. Track chair.

American Society of Business and Behavioral Sciences. February 2003. Track chair.

American Society of Business and Behavioral Sciences. February 2004. Track chair.

Delta Pi Epsilon Metro Chapter Award for best article of 2004: Market Segmentation Based on Level of Acculturation, Fred Palumbo and Ira Teich in Marketing Intelligence & Planning, vol. 22, no. 4. Bestowed October 2005.

NYU Symposium: Learning-network theory: Organizing the dynamic relationships between learning and work" and "Using social networks in organizations to facilitate individual development." October 2005. MEMBERSHIPS: American Management Association

American Marketing Association

Delta Mu Delta, Nu Chapter, a national business scholars' society

Delta Pi Epsilon, Alpha Chapter, national scholars' society

Eastern Business Education Association

Hauppauge Industrial Association

National Business Education Association

PROFESSIONAL INDUSTRIAL EXPERIENCE: 11/82-Present: Managing Partner and Marketing Consultant involved with: market analysis, new product development and introduction to domestic and international markets, organizational re-engineering, business planning. Partial client businesses include: children's museum, food service supplier, international trucker, mailing list fulfillment house, residential and commercial builders, healthcare providers, HBA's, automotive and marine after-market suppliers, financial consultants, medical practitioners, food brokers, and fabricators. A partial list of product types encompass: medical equipment and supplies, lighting controls, cosmetics, power generators, computerized employment services, artists’ supplies, toys and games, and building components.

1/78-11/82: Field Salesman for Olympus Camera Corporation. Responsible for selling to some of the leading New York City based retailers. Gained valuable knowledge on maintaining, servicing, and expanding sales on a weekly cycle of selling visits. Sales in territory increased over fourfold during tenure. Consistently placed in top three producers out of a sales force of approximately sixty field personnel.

12/76-12/77: Special Markets Sales Manager, Honeywell/Pentax Corporation. Started as territory salesman covering upper New York State and adjoining vicinities. Due to successes in territory was promoted to Sales Manager responsible for: Military and Government sales, special products sales staffs, product promotion, trade show administration, and fieldwork. Product lines and selling divisions were start-up opportunities. Met and/or exceeded sales forecasts and profit expectations.

1/75-11/76: National Sales Manager, Consumer Products Division, Schneider Corporation of America. Built and maintained a field sales staff of over sixty independent representatives and two regional distributors. Worked with various vendors on the design and implementation of: product promotions, point of purchase displays, advertising, trade shows, pricing, literature and catalog design. Increased total division sales and profits. Generated over 70% of company's total sales.

7/73-1/75: Assistant Regional Sales Manager, Canon, U.S.A. Responsible for overseeing: all regional order departments activities and personnel, national Co- Op Advertising program's policies and budgets, training and developing sales staff, assigning sales quotas, designing computerized sales reports and printed forms, field work with sales staff, trade show coordinator and administrator, and a member of the Corporate Strategic Planning Committee.