getting to know mb financial bank bike the drive
sponsorship opportunities Event Overview
Active Trans kicks off the summer in Chicagoland by producing this event, in which 20,000+ bicyclists enjoy 15 miles of car-free Lake Shore Drive on the Sunday of Memorial Day weekend.
Sunday, May 24, 2015
Bicycle ride from 5:30-10:15 am.
Post-ride festival in Grant Park until noon.
sponsorship opportunities A signature event for the city of Chicago
Chicago
Damen Franklin
KENNEDY EXPY
C Sacramento
e
n
Lake t
r BRYN MAWR AVE.
a LeGenD
l
MB Financial Bank Bike the Drive is P k ReLISh The RIDe, Washington Warren
Oakley Rest Stop & Turnaround Smile! Circle ckson Jackson To bypass the rest stop, ride north Start/finish Ja Loomis Then ReLAX Remember to smile for the photographers
to hollywood and u-turn at the end
D
E positioned along the route. Give them a wave!
Morgan
S of the median to return south (See EISENHOWER EXPY
P Visit bikethedrive.org/photos to learn more. L Harvard InSeT A). Rider Checkpoint A ChOOSe yOuR DISTAnCe: The map shows I N E S your starting point and the turnaround points. the second largest car-free bike event Roosevelt R I
DAN RYAN EXPY V Oak Park need help?
E Harlem Optional Turnaround Point Cicero Ogden
R Austin Please be ready to show your rider numbers event Managers: Sky BLue ShIRTS Blue Island
s at checkpoints. This ensures that only paying Rest Stop (water, light snacks, e 19th Oakley Volunteers: GOLD ShIRTS n i a l Cermak participants are on Lake Shore Drive. restrooms, bike mechanics) P
s e for non-emergency assistance,
D
Damen 26th miles 4 find the nearest volunteer! 26th Rest Stop Route in the country. Ride Schedule Call 9·1·1 for emergencies
Rest Stop Bypass Route 31st 5:30 a.m. for more information visit bikethedrive.org or email [email protected] Ogden Start in downtown Chicago in Grant Park
k at Columbus Drive and jackson Drive. Lake ban g Lawton in Shore Drive will open to bicyclists upon police A. BRyn MAWR AVe. TuRnAROunD o m lo Sunday, August 25, 2013 B approval. We recommend you start by 7 a.m. Hollywood Ave. Lake Shore Dr. 9:30 a.m. Register online early and save! FULLERTON AVE. Lakefront Trail Bicyclists may not enter Lake Shore Drive; A L When Bicycling Magazine named fullerton Ave. is an optional participants must be north of Randolph Street turnaround point. or south of Roosevelt Road by 9:40 a.m. Please show your rider numbers and e k Bryn Mawr Ave. 9:45 - 10:15 a.m. wristbands at the checkpoint. Depending on your location on the route,
riders will be guided off Lake Shore Drive onto C I M Chicago as the second most bike- the Lakefront Trail to return to the festival. ReST STOP 11:00 a.m. miles3.5 Closes at 9:30 a.m.
Car traffic resumes on Lake Shore Drive. RANDOLPH ST. h Riders who are starting must be north of Randolph St. by 9:40 a.m. A G I friendly city in the US in 2015, this event Post-ride festival JACKSON DR. START/FINISH n B. jACkSOn DR. START/fInISh A post-ride festival awaits you at Butler field All participants must start at jackson Dr. and in Grant Park from 8 a.m. to noon. Relax, Columbus Dr. Mechanics are available along eat and get to know your fellow riders! Columbus Dr. between Monroe St. and jackson Dr. enjoy fun giveaways, catch live music and Riders may nOT start after 9:30 a.m. (See InSeT B). Monroe St. was specifically listed as a major factor soak up the Chicago skyline. ROOSEVELT RD. Riders who are starting must be south of Roosevelt Rd. by 9:40 a.m. Lakefront Trail Lake Shore Dr. BReAkfAST IS SeRVeD POST-RIDE Bike Mechanic FESTIVAL Service along
Lakefront Trail Columbus Drive! Dr. Columbus for the city’s ranking. Don’t be treated miles 4 Don’t be treated Don’tlike be everybody treated else. Jackson Dr. like everybody else. ReST STOP likeBe everybody treated else. better. Closes at 9:15 a.m. Be treated better. Be treated better. n C. 57Th ST. TuRnAROunD
OAKWOOD BLVD.
For over 100 years, our experienced professionals have realized that people are different. Oakwood Blvd. is an optional For over 100 years, our experienced professionals have realized that people are different. turnaround point. Businesses are aredifferent, different, too. We too. take Wethe timetake to the get totime know to you get and to are know committed you and to are committed to We’d love to meet you. Come by the Active For over 100 years, our experienced professionals have realized that people are different. 56th St. Lake Shore Dr. providingproviding the the right right blend blend of products of products and services and to servicesmeet your financialto meet needs. your financial needs. Transportation Alliance tent to say hello and Please show your rider numbers Businesses are different, too. We take the time to get to know you and are committed to and wristbands at the checkpoint. Be treated better. Stop by a banking center, visit our website, or simply give us a call. hear about our work. providing the right blend of products and services to meet your financial needs. Be treated better. Stop by a banking center, visit our website, or simply give us a call. help the Active Transportation Alliance go Blvd. Park Hyde 57th St. Be treated better. Stop by a banking center, visit our website, or simply give us a call. mb financial bank . mb means business® greener by recycling and composting. Come Lakefront Trail ® miles3.5 1.888.imb bank financial mb . mbfinancia bankl.com . mb means business prepared by bringing your own water bottle 57th St. marks the Museum of Commercial Banking l Business. Banking l Personal Banking l Wealth Management Member FDIC Science and Industry Rest Stop. Museum Dr. ® 1.888.i bank mb mbfinancial.com to refill at our water stations. Look for recycling mb financial bank . mb means business To bypass the rest top, u-turn on Commercial Banking l Business Banking l Personal Banking l Wealth Management Memberand FDIC compost receptacles at the rest stops and Ave. Everett 1.888.i bank mb . mbfinancial.com the festival. 57th St. and return eastbound to Commercial Banking l Business Banking l Personal Banking l Wealth Management Member FDIC Lake Shore Drive (See InSeT C). ReST STOP Event takes place rain or shine. No refunds. 57TH ST. / MSI Rest Stop & Turnaround Closes at 9:30 a.m.
btd13_ride_guide_PRINT.indd 2 3/27/2013 3:07:19 PM This excerpt from the Ride Guide demonstrates the scale of our signature event, with 15 miles of car-free biking to be enjoyed for hours on end.
sponsorship opportunities Attendance Survey Statistics HOUSEHOLD INCOME RIDERSHIP RIDERS EDUCATION % % 20,000 (Five year average) 40 have a college degree 33$125,000+ RIDERS % % (Best year: 2011) 44 have a masters or 13$100,000-124,999+ 22,000 doctorate degree PERSONAL SPENDING FEEL THAT IT’S % IMPORTANT 68 to their spending OUR YOUTH DEMO
decisions that a company THE RIDER EXPERIENCE understands and supports ADORED causes they care about % THE EVENT % 83and gave it the 25 have youth in best possible household rating for ride FEEL THAT IT’S experience % IMPORTANT (5 out of 5) 81 to support “green” % or environmentally 14 are youth conscious companies (under 18) LOVED participating % THE EVENT 94 and gave it a with family rating of 4 or 5 out of 5!
sponsorship opportunities Attendance Demographics
GENDER % % AGE GROUPS 5 7 % 65+ 7
13-17 % % 6 % % 20 12 & under 18-24 49 51 55-64 % % 15 24 25-34 45-54 % Female 16 Male 35-44
EDUCATION 44% Post-University 1% 15% Other % High 40 School ETHNIC ORIGIN University 3% Hispanic/Latino HOUSEHOLD 1% Native American INCOME % 2% Other 84 4% Asian Caucasian 3% 12% 19% 13% 18% 35% 6% African American 84% Caucasian >$25k $25,000 – $50,000 – $75,000 – $100,000 – $150,000 + $ $49,999 $74,999 $99,999 $149,999
sponsorship opportunities Attendance Survey Statistics (Cont’d)
How participants choose food and How riders use their bikes beyond beverages MB Financial Bank Bike the Drive
95% Taste 47% ride their bicycles for fitness 78% Affordable cost 40% for recreation 66% Low-calorie 64% Local 9% for commuting
62% Low-fat 84% ride their bikes at least once a 45% Organic week when the weather is ok 36% consider themselves 11% Vegan year-round bicyclists
sponsorship opportunities Social Media
Facebook Twitter Instagram ++6,231 Followers ++5,800 followers ++125 followers ++ Posts average reach = 1,352/post ++ 1.1 million organic impressions on ++ #bikethedrive used 2,000+ times
++ Average reach overall = 1,849/day Twitter in 2014 ++ Average of 2,600 impressions/day
++ 250,000 people saw our tweets the weekend of 2014 BTD
++ #bikethedrive used nearly 1,000 (928) times in May, 2014
sponsorship opportunities Media Coverage
Earned media & promotional spots Our work is regularly featured in these We send out news releases relating ++ We always secure coverage for our events, campaigns venues to sponsor-supported events and and programs. ++ Publications like the Chicago Reader, Time Out programs. ++ Active Trans was mentioned in more than 425 news Chicago, Chicago Tribune, Chicago Sun-Times, New City, Red Eye and the Northwest Herald among others. stories and more than 450 blog posts in 2013. Advertising Campaigns ++ Radio and television outlets like CLTV, WBBM, WBEZ, ++ Active Trans advertises in local publications such as Printed Materials WDRV, WGN, WLS, WMAQ, and WTTW. Chicago Parent, AAA Living, Competitor Magazine and ++ We distribute posters, brochures, fliers, and mailings ++ Websites like Gapers Block, Chicagoist, and Chicago Athlete. for events and programs throughout the year. ChicagoNow.
++ We create ride guides that contain crucial details about the ride and sponsorship logos and/or ads.
++ We offer event T-shirts bearing sponsor logos that are worn not only during the event, but long afterwards.
sponsorship opportunities On-site activation
sponsorship opportunities Sponsor testimonial
“MB Financial Bank is proud to support Active Transportation Alliance, a local non-profit whose mission and drive parallels that of MB’s. Both Active Trans and MB are committed to the health and safety of the Chicago metropolitan area — whether it’s physical, environmental or financial.
Through the title sponsorship of MB Financial Bank Bike the Drive, MB is committed to improving not only the financial health of our customers and neighbors – but also by bringing active, fun, family-friendly events into their lives.
What’s more, our dollars fund Active Trans’ work that makes biking, walking and transit in the region better, safer and easier for our customers and neighbors.”
Karen A. Perlman
Sr. Vice President at MB Financial Bank, Head of Corporate Marketing, Chief Brand Officer MB Financial Bank
sponsorship opportunities Festival Supporting Official Presenting Major Sponsor Sponsorship Levels Exhibitor Sponsor Sponsor Sponsor
Cash Investment $800 $5,000 $10,000 $25,000 $65,000
# of Sponsorships Available at this level 20 10 5 5 2
Event Exclusivity in your industry category • • Communication Corporate logo built into in all instances of event logo •
Advertising & Corporate logo/link on sponsorship webpage • • • • Promotion Special offer or promotion in three sponsor e-blasts • • • •
Opportunity for in-store promotions • • • •
Ad Active Trans’ spring quarterly newsletter • •
Corporate logo in all website page footers •
Corporate logo on the back of all event t-shirts, way-finding Event • • • • Collateral maps and event Ride Guides (qty 20.000) Opportunity to include a coupon in Ride Guide(qty. 20,000) • • •
Corporate logo on event brochure (qty. 30,000) • • •
Corporate logo placement on event bookmark (qty. 40,000) • •
On-site Exposure Tent in prime, high-traffic location at post-ride festival • • • • •
Complimentary entries into the event 5 5 10 100
Identification as sponsor during verbal announcements • • • •
Option to provide banners to be hung at the start/finish 2 4 8
Option to provide banners to be hung in post-ride festival 2 4 8
Option to add additional space for on-site activations • •
sponsorship opportunities you
are you ready to join forces?
We’re a powerful voice and we’re fighting the good fight, uplifting our constituents and our sponsors alike. Take a leap today. Let’s take this journey together.
Jeanne Newman | Director of Development [email protected] | 312.216.0460