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A Perspective on GPS/GNSS in Consumer Segment – Especially on Mobile Phones
Cormac Conroy Qualcomm, Santa Clara, CA
PAGE 1 2010 PNT Symposium Smart Wireless (cell) Phones
High-speed cellular wireless connectivity for voice and data Rich multimedia and application (including location) capability
How was this possible? Moore’s Law – relentless progress in silicon technology – Higher integration, lower cost, lower power Shannon and advances in digital communications and air interfaces – Higher efficiency, capacity, lower capital costs. Free, open and reliable GPS Key enabler of LBS and location on mobile phones
PAGE 2 Smartphone Needs a Complete System Solution Integration Architectural Consistency Breadth of Technology Software
Apps Processor Windows Mobile Multimedia BREW >1GHz core Modem Symbian Audio 2D/3D Graphics Dual core Android HD Video + More CDMA2000 GSM EV-DO GPRS WCDMA EDGE HSPA LTE Baseband MSM CPU RF
WLAN Bluetooth 700 MHz 1800 MHz 800 MHz 1900 MHz 900 MHz 2100 MHz Connectivity GPS GPS WLAN Broadcast Power Memory Bluetooth SDIO Management Standalone Assisted USB
Integration is key to driving advanced functionality to mass market
PAGE 3 PAGE 4 Continuing Innovation in Advanced 3G Wireless – HSPA+
Device Traction
Operator Traction
Launched 21 Mbps service with plans to increase to 42 Mbps
PAGE 5 PAGE 6 Software Solution and Open Application Platforms
Critical to foster and help to flourish ecosystem of applications developers. Location has become key part of many mobile phone applications.
PAGE 7 Enabling New Mobile Device Categories
Handset Feature Phone Smartphone “Smarter” Smartphone Smartbook
First truly mobile computing device delivering the smartphone experience on a larger, high resolution touch screen:
Always Connected & Aware — 3G mobile broadband, WiFi, BT & GPS Ultra-portable — <2 lbs & <20mm thick with comparable battery life to a smartphone with day long use & week long standby time Intuitive & Easy-to-use — Instant on with a simple UI & custom OS that’s optimized for web applications with a full Internet browser not the mobile equivalent Location aware — know where you are, know where you are going
PAGE 8 Smartphones Shipments Projected to Grow at 40% CAGR Through 2013
Sources: Total Handsets: Average of ABI (Q4’08), Yankee (Q4’08), Gartner (Dec’08), IDC (Dec’08), WCIS+ (Q1’09), In-Stat (Oct’08)Smartphones – ABI (Q4’08) and Strategy Analytics (Nov’08)
PAGE 9 What Do Consumers Want for Location on Mobile Devices?
What is the accuracy your position will be? Accuracy 1, 10, 100 m?
How long do you have to wait? Need it in seconds!
Time-to- Availability Fix Location
Can you get a position fix? Need it indoor/outdoor!
How trustworthy? Integrity Reliable, repeatable, no jamming, no spoofing
PAGE 10 Ever Increasing “wide variety” of Location-Enhanced Services Infotainment
• City Guides Location is a central part of • Points of Interest • Business Finder • Weather mobile internet user experience • Location-tagged Photos & Videos
Safety & Security Navigation Recreation
• Roadside Assistance • Car Navigation • Running/jogging • Family Locator • Pedestrian Navigation • Fitness Training • Asset Tracking • Traffic Information • Cycling • Public Transportation • Hiking • Scheduling • Fishing
Community Gaming Commerce
• Mobile Blogging • Location Aware • Mobile Payment • Friend Finder Games • Mobile Coupons • Date Finder • Multi-player location • Realty Listings/Sales Games • Rentals • GeoCaching • Treasure Hunt
PAGE 11 Location on Mobile Devices Today – “Day In the Life”!
Arrive ahead of time. Phone Alert: Directions to quickest Look what’s around you. Time to Depart route — inclusive of traffic Are any of your buddies for Meeting at details, rerouting, local close by? Time for 2:00. It will take search, public Coffee – Search for you 30 minutes transportation schedules, closest Starbucks! to get there etc. Local Search, Friend Integration with Finder Calendar/PIM Send store directions, picture, meet in 10 mins Navigation, Advertising, Networking What a productive day! Thanks to GPS and Location Services !! Phone Alert: A Starbucks “coupon” is sent to your phone (Bonus)!!!!!
PAGE 12 GNSS Deployment
GNSS is still fundamental building block for all location solutions GPS (including Modernization), Galileo, Glonass, QZSS, Compass / Beidou…
Implementation challenges are crucial Multiple frequency RF Internal jamming Very low power consumption
GNSS innovations Still extremely important – for both LBS and E-911 Beginning to hit law of diminishing returns
Harsh environment GNSS denied scenarios Right sensor mix is the real challenge
PAGE 13 Use All Possible Sources to Deliver Location Experience
Standalone Network assisted GPS Modernized GPS Cell/Sector AFLT/MRL LTE
Cell Based Sensor MEMS Inertial Sensors Techniques Unified Augmentation Location Engine
Other Other Mobile Radios Glonass Other GNSS Wireless Signals (e.g. WiFi, DTV) Galileo technologies Compass Radio Signals QZSS
PAGE 14 Multi-Radio Coexistence: Wireless Wide + Local + Personal Area Networks (WWAN + WLAN + WPAN)
GPS/GNSS Location Based Services Embedded Postion Location WLAN WLAN Wireless VoIP Bluetooth Audio Support Data Transfer Ultra Wideband Short Haul High Bandwidth/Data NFC Short Range Mobile Payment Broadcast / FM FLO DVB-H ISDB-T FM and RDS
Consumers Want it All! – Systematic Approach Needed to Coexistence – at All Levels – Big Challenges – Especially for RF
PAGE 15 Evolution of Position Location on Mobile Devices
IS-801 Publication
1st LBS Launch using gpsOne-enabled devices
1st E911 Launch using gpsOne-enabled Handsets Modernized GPS added IS-916 AT&T and TMO migrate to A-GPS for to location Publication E911 (for dual-mode 2G/3G devices) standards
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
1st CDMA Chip With 3300 Over Over Over GPS Ships 100 Million 300 Million 500 Million Users Users Users
SnapTrack Acquisition 1st 3G Over Over WCDMA 200 Million 400 Million Chip Ships Users Users
PAGE 16 Enhanced data through location and video and Location on Mobile Devices in the Future augmented reality
Seamless indoor Health data (blood tracking of friends/ pressure, pulse…) family and coupon facilitated by GNSS/ alerts sensors
Autonomous driving alerts – Indoor navigation “you are veering with 1m accuracy, out of your lane” Location-based “indoor ads” always on to your phone – “$10 in free chips to gamble here”!
PAGE 17 Summary
Qualcomm’s view: our industry be committed to delivering on a vision of “Position/Location all-the-time everywhere”!
Transportation Maps Traffic POI/Local Search Schedule
PAGE 18 Thank you!
PAGE 19 ‘09 Snapdragon Powered Smarter Smartphones & Smartbooks
Industry Leading Performance Powerful superscalar 1GHz Applications Processor CPU 6th generation 600MHz DSP Always On & Connected Low power consumption through custom CPU & DSP cores Ubiquitous connectivity with WWAN, Wi-Fi & Bluetooth Advanced Multimedia & GPS HD video decode (720p) High resolution up to WXGA (1280x768) display support 3D graphics with up to 22M Triangles/sec & 133M 3D pixels/sec High performance multimode GPS – standalone and assisted
Location is a central aspect of the Smartphone mobile user experience
PAGE 20 3G Subscriber Growth
>1 Billion 3G Subscribers Today
Note: *Forecast. Source: 3G Subscriber – Wireless Intelligence, 2/5/09
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