FACTS 8 FIGURES

Sets in Station Area City Sets in Station Area City Outlets on Air vhf uhf Outlets on Air vhf uhf OREGON Ft. Worth WBAP-TV 255,614 Galveston KGUI-TV 235,000 Measure Medford KBES-TV Houston KPRC-TV, KUHT 261,500 Portland KPTV 104,528 Longview KTVE Lubbock KCBD-TV, KDUB-TV 30,032 PENNSYLVANIA San Angelo KTXL-TV Altoona WHIG-TV 181,500 San Antonio KEYL, WOAI-TV 149,462 Watchmanship * Bethlehem W LEV -TV 31,636 Wichita Falls KFDX-TV, KWFT-TV 37,500 Erie W ICU 196,760 Harrisburg WHP -TV, WTPA (TV) 66,400 UTAH -TV 669,821 Johnstown WJAC Salt Lake KDYL-N 127,200 Lancaster WGAL -TV 228,035 City KSL-TV 121,559 New Castle WKST -TV 42,391 Too WCAU -TV, WFIL-TV, VIRGINIA WPTZ 1,398,000 Pittsburgh WDTV 683,000 Lynchburg W LVA -TV 66,184 WKJF-TV Norfolk WTAR -TV 175,010 Reading WEEU -TV Richmond WTVR 170,907 W HUM -TV 100,000 Roanoke W SLS -TV 87,000 * Not horological; we mean the Scranton WGBI -TV, WTVU 50,000 kind of attention accorded TV Wilkes -Bane WBRE -TV 96,628 WASHINGTON York WSBA -TV 61,330 in a new market, the kind Bellingham KVOS -TV 25,000 Seattle KING -TV 271,000 KVTV merits from its viewers Spokane KHQ -TV, KXLY -TV 34,395 Providence WJAR -TV 1,043,320 Toronto KTNT -TV, KMO-TV 271,000 in 32 Iowa, S. Dak. and Ne. Yakima KIMA -TV 2,500 braska counties. For buyman- SOUTH CAROLINA WEST VIRGINIA ship, see Katz. Charleston WCSC -TV 25,00 Columbia WCO5 -TV 22,640 Huntington WSAZ -TV 202,437 Greenville WGVL WISCONSIN SOUTH DAKOTA Green Bay WBAY -TV 54,616 Sioux Falls KELO -TV 34,268 Madison WKOW -TV WMTV (TV) 10,000 TENNESSEE Milwaukee WTMJ -TV 441,642 Memphis WMCT 213,070 Oshkosh WOSH -TV Nashville W SM-TV 119,265 Total Stations on Air 214' TEXAS Total Cities with Stations on Air 150' Amarillo K FDA -TV, KGNC -TV 27,402 Total Sets in Use 25,552,384 Austin KTBC -TV 41,850 Dallas KRLD -TV, WFAA -TV 287,000 Includes XELD-TV Matamoros and XETV Tijuana, Mex- El Paso KROD -TV, KTSM-TV 27,065 ico, and educational station KUHT Houston. Sioux City, Iowa 'Summer Theatre' Wins 'Lucy' Leads Videodex CBS, NBC, ABC & DuMont Top June 21 -27 Position For June 26 -July 2 Week TOP listing in Nielsen's June 21 -27 radio rating CBS -TV's I Love Lucy topped Videodex's net- goes to Lux Summer Theatre, with People Are work top 10 listings for the June 26 -July 2 Funny and Johnny Dollar taking second and period in both percentage of TV homes and third places, respectively. The complete listing: number of TV homes, it was announced last week. Complete Videodex breakdown follows: NATIONAL NIELSEN- RATINGS 2, WuiTiE Top Radio Programs VIDEODEX NETWORK TOP 10 June 21 -27, 1953 JUNE 26 THRU JULY 2, 1953 Nielsen -Rating No. of % TV REED" Homes cities homes Rank Program Reached 1. 1 Love Lucy (CBS) 79 50.2 (000) 2. Godfrey's Friends (CBS) 75 39.5 setts._ Evening, Oncea -Week (Average for All Programs) (1,298) 3. Dragnet (NBC) 69 39.0 4. Talent Scouts (CBS) 57 37.6 1 3,178 Lux Summer Theatre (CBS) 5. Best of Groucho (NBC) 79 34.7 (CBS) 2 People Are Funny 2,596 6. Jackie Gleason (CBS) 53 33.6 Place your (CBS) 3 Your Truly, Johnny Dollar 2,551 7. Toast of the Town (CBS) 66 32.7 4 Fibber McGee and Molly (NBC) 2,506 8. What's My Line? (CBS) 42 31.8 Selling Shots on 2,462 5 Best of Groutho (NBC) 9. Our Miss Brooks (CBS) 31 28.1 the lush southeast 6 Bob Hawk (CBS) 2,417 10. Goodyear TV Playhouse (NBC) 75 27.8 7 My Friend Irma (CBS) 2,193 No. No. of TV B Father Knows Best (NBC) 2,059 of Nebraska green cities homes(000) 9 Two For The Money (NBC) 2,059 1. I Love Lucy 79 11,560 10 Log Cabin News (NBC) 1,925 (CBS) with KOLN -TV 2. Godfrey's Friends (CBS) 75 8,576 Evening, Multi -Weekly (Average for All Programs) (761) 3. Dragnet (NBC) 69 8,262 Lincoln's first with 4. Best of Groucho (NBC) 79 7,660 1 One Man's Family (NBC) 1,566 5. Talent Scouts (CBS) 51 7,236 2 News of the World (NBC) 1,432 HIGHEST TOWER \t 6. Toast of the Town (CBS) 66 6,904 1,208 3 Coke Time (NBC) 7. Jackie Gleason (CBS) 53 6,073 GREATEST POWER Weekday (Average for All Programs) (1,522) 8. What's My Line? (CBS) 42 5,998 26,900 Watts Visual 9. Goodyear TV Playhouse (NBC) 75 5,992 1 Romance of Helen Trent (CBS) 2,685 13,400 Watts Aural 2 Arthur Godfrey (Liggett & Myers) (CBS) 2,506 10. Burns 8 Allen (CBS) 75 5,696 3 Our Gal, Sunday (CBS) 2,417 Represented by WEED TV 4. Arthur Godfrey (Nabisco) (CBS) 2,372 5 Ma Perkins (CBS) 2,327 6 Guiding Light (CBS) 2,327 Rorabaugh Report Out 7 Wendy Warren and the News (CBS) 2,327 KOLN-TV FIFTH anniversary issue of the "Rorabaugh 8 This is Nora Drake (Seeman) (CBS) 2,283 9 Aunt Jenny (CBS) 2,238 Report on Spot Television Advertising," for 10 Road of Life 2,238 Channel 12 (CBS) the second quarter of 1953, was released last Lincoln, Nebraska Day, Sunday (Average for All Programs) (582) week. 1 Sunday Gatherin' (9:00) (CBS) 985 2 World Music Festivals (CBS) 985 The 132 -page report lists information on *Whitie Reed 3 Hour of Decision (ABC) 895 total advertisers by stations for the first two Account -Executive with Day, Saturday (Average for All Programs) (1,343) quarters this year, 25 top spot TV advertisers 1 Over Hollywood (CBS) 2,685 KOLN -TV Stars a 2 Theatre of Today (CBS) 2,238 for the second quarter, special study of spot 1953 Nebraska Amateur 3 Fun For All (CBS) 1,880 TV costs for leading soap and detergent ac- Grass Green ---,It Homes reached during all or any pan of the program, counts, leading spot TV shows and network CHAMPION except for homes listening only 1 to 5 minutes. For shows carried on a spot basis, an index of TV 5- minute programs, average audience basis is used. Copyright 1953 by A. C. Nielsen Company advertisers and a market section. Page 42 August 3, 1953 BROADCASTING TELECASTING