NORTH DUBLIN’S PREMIER SHOPPING DESTINATION SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN
DUBLIN, A YOUNG
& COSMOPOLITAN CITY 03 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN
words Pavilions is the prime retail centre serving Dublin’s northern suburbs, situated directly adjacent to the M1 motorway. Completed in 2001, the MILLION centre was subsequently extended 1.3DUBLIN CITY AND in 2006 to provide approximately COUNTY POPULATION 46,000 sq m (490,000 sq ft) of retail and leisure space. AT THE HEART OF It is anchored by Dunnes Stores, SuperValu and Penneys, alongside 96 retail shops and restaurants, an 11-screen cinema and 2,000 space car park. MILLION
1.9POPULATION OF THE NORTH DUBLIN GREATER DUBLIN AREA
DID YOU KNOW?
WELCOME TO SWORDS PAVILIONS %
60OF THE POPULATION OF SWORDS IS UNDER THE AGE OF 35 04 05 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN
103SHOPS AND MILLION RESTAURANTS 12VISITOR FOOTFALL
VISITOR FOOTFALL BY ACORN CATEGORY (TOTAL CATCHMENT)
WEALTHY 17% ACHIEVERS 11SCREEN CINEMA PROSPEROUS % , , 4 PROFESSIONALS FACEBOOK FOLLOWERS 50 000 46SQ M OF RETAIL000 AND LEISURE SPACE URBAN SINGLES swordspavilions 23% & SHARERS
YOUNG FAMILY 15% AREAS
COMFORTABLE , 19% AREAS 2CAR PARKING000 SPACES LOWER STATUS 20% AREA
REMOTE % AREAS 06 3 07 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN
KEY
SWORDS PAVILIONS
LUAS CROSS CITY LINE
LUAS GREEN LINE
LUAS RED LINE M1 DART LINE
SWORDS KM MINS
MALAHIDE GLEBE
M1
N2 DUBLIN AIRPORT PORTMARNOCK SWORDS N3 M50 SANTRY
BLANCHARDSTOWN M1 MAIN STREET SHOPPING CENTRE
EXPRESS PORT TUNNEL M50 BROOMBRIDGE FORESTFIELDS WATERSIDE N4 DUBLIN CITY CENTRE LIFFEY VALLEY SHOPPING CENTRE ILAC GRAFTON CENTRE STREET DUBLIN BAY AIRSIDE M1 CRUMLIN RETAIL PARK DRYNAM HALL FROM DUBLIN CITY CENTRE FROM DUBLIN AIRPORT N7
N11
DUNDRUM THE SQUARE TOWN CENTRE TALLAGHT
M50 N11 10 5
08 09 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN
% % SHOPPER AGE DEMOGRAPHIC
% % 88AVERAGE VISITS MALE SHOPPERS FEMALE SHOPPERS 25 75 15 18 - 24 PER YEAR
% 25 - 34 OF59 SHOPPERS ARE IN 16 THE HIGH SPENDING 16-44 AGE BRACKET % SHOPPER 20 35 - 44 MINS 72AVERAGE DWELL TIME € % 18 45 - 54
% % 55 - 64 78AVERAGE TOTAL 15 SPEND PER VISITOR PROFILE % 65+ 44OF VISITORS ARE 17 FROM TOP THREE ACORN CATEGORIES
10 11 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN LATEST OPENINGS RETAIL RESTAURANTS & FASHION & LEISURE
A NEW 1,000 SQ M
A NEW FLAGSHIP
12 13 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN
% % %
MINS A NEW 28AVERAGE F&B DWELL TIME
€ OUR SHOPPERS’ RESTAURANT 18FAST CASUAL CASUAL27 DINING/PUB 12BUFFET PREFERRED FOOD AND BEVERAGE QUARTER AVERAGE12 F&B SPEND EXPERIENCE FOR SWORDS PAVILIONS new restaurant quarter will open soon, bringing Five Guys % % % % (3rd opening in Ireland) and Milano. You’ll find them on the upper level, next to Movies @ Swords and Zara. 36AVERAGE F&B CONVERSION RATE
18FORMAL DINING GRAB6 AND GO 18COFFEE SHOP 14 15 SWORDS PAVILIONS, NORTH DUBLIN SWORDS PAVILIONS, NORTH DUBLIN