case study Macworld/iworld
BACKGROUND TM For 29 years, Macworld/iworld has brought Apple-enthusiasts together showcasing Lanyon Conference all things Apple. Behind the scenes, organizers were burdened by a patchwork of individual solutions to provide registration, exhibitor management, check-in, badging, event transforms ThE programming, and mobile connectivity to its 25,000 attendees. Lanyon Conference™ brought IdG world Expo, producers of Macworld/iworld, the ultimate iFAN event, an elegant and smart technology solution to market its show and macworld/iworld manage all event operations. The Apple-friendly interface allowed the iFan audience to engage and connect with the show and other attendees seamlessly through mobile devices. attendee experience Here’s how Lanyon conference™ solution helped organizers of macworld/ iworld present an event experience fit for the world’s most passionate technology fans:
SMART, ELEGANT SOLUTION BRINGS + smart online registration helped organizers reach a consumer-based audience, offer SPEED AND EFFICIENCY TO BOTH ticket upgrades, and special offers. online pop-up messages were used to reach ATTENDEES AND ORGANIZERS. attendees with additional upgrades and offers. ++ Centralized content and data management reduced headaches for staff. Speaker submissions and exhibitor information were easily collected online and passed to the online event agenda and Mobile App.
REGISTRATION ACCESS TO POST EXHIBITOR RESOURCE MOBILE APP USAGE: ++ Real-time information gave the marketing team insight to grow its audience. With CHECK-IN: SHOW ANALYTICS: CENTER: program and registration demographics at its fingertips, the marketing team was able , 3 1 Week to quickly set up campaigns, offers and packages. 2 4 1 Solution vs. 4 = 35% ++ One online self-serve portal and iOS lead retrieval made life easier for exhibitors. 1 5X 5 The Exhibitor resource Center replaced four separate exhibitor solutions allowing exhibitors to sign-up, manage their orders and staff and, access leads. on the Expo floor, 5 Mins 5 0 0 exhibitors used ipad minis and iTouch devices to scan attendee Qr codes. 5x Faster for Reduced From 1 Week Hours Savings For Up 35% with dynamic, Pre-Registered to 5 Minutes Sta & Exhibitors real-time tools ++ Dashboards and timed reports enabled each stakeholder – from marketing, to Attendees registration, to general management – to quickly access the info they needed to optimize the show. ++ Easily delivered a Mobile App to iFans. All of the event information flowed right into the we had a better ability to set up reporting that is automatically sent configurable Conference Mobile App and looked great on iPhones and iPads keeping the out to stakeholders. we knew what sessions were trending the highest audience engaged before, during and after the show. so we could ensure all sessions were full. – Stephen Galeotalanza, Senior Manager, Registration and Housing, IDG World Expo
Lanyon.com | [email protected] case study Macworld/iworld
Deliver the sleek, efficient and elegant user experience that iFans love. the Exhibitor resource center brought 24x7 self-serve For three activity-packed days, an estimated 25,000 people experienced Macworld/iworld, tools to exhibitors. one of the most popular areas of the and its Expo hall showcasing almost 300 exhibitors and sponsors who launch hundreds of new Expo hall was the “Appalooza” area that featured developers apps, products, technologies, and tools. Macworld/iworld also included more than 60 of new ioS and oS x app creations. Because App developers informative Tech Talks and special events featuring industry experts, luminaries, and hollywood are not frequent exhibitors, this area could be challenging celebrities. to support. Lanyon created a self-serve portal for the App developers to sign-up and manage all arrangements. The new Over the years, organizers developed an in-house registration system and acquired many new ioS lead retrieval gave developers and other exhibitors more technology tools to keep up with event demands. This meant that the team spent a lot of time tools to categorize and instantly view their lead information. learning systems and downloading data when they could have been focused on their core roles of marketing the event, or managing production and operations. Lanyon definitely helped us reach our attendees in a more effective and streamlined way. the solution improved the attendee e searched all over to find a great tech partner to help automate large w experience from a registration to a post-registration standpoint, and parts of our business. Lanyon’s in-depth knowledge of technology and the ability for attendees to add sessions and view content and on an great, strong grasp of ppple technology, combined with the integration ongoing basis was huge. platform was incredibly valuable. ohe Lanyon eonference™ solution handled all of our data in an elegant way. It’s a great partnership; there – Linsy Miller, Vice President, Marketing, IDG World Expo are very smart people at Lanyon. Lanyon freed organizers from having to manage technology systems while giving ifan – Paul Kent, Vice President/General Manager, IDG World Expo attendees the freedom to manage their show experience. Conference centralized all event data and helped organizers grow the show and manage event logistics with ease. Lanyon conference™ helped organizers manage its multiple having a more dynamic mobile app increased usage 35% over past years. Also, having the registration categories. Expo-only attendees could browse ability for exhibitors and the event content team to make updates in real time vastly the sessions, and, if they wanted to add a session to their improved customer satisfaction. schedule, a pop-up offered the ability to upgrade instantly Attendees could navigate My Schedule, connect and set appointments with others – online. Before this, attendees who wanted to upgrade had to including fellow peers, speakers, and exhibitors. with all data tracked in the system, cancel by phone and create a new registration. the Macworld/iworld team could see what sessions were trending higher, and make Get them in the door. The show’s on-site check-in was better event management decisions. notorious for its snake-like lines which typically occupied the registration manager for the first full day of the show. Lanyon's on-site Scan and Go technology and expert advice from its previously it took two resources one full week and a team of people to produce the Lanyon professional Services team allowed attendees, speakers, and exhibitors to check-in easily and post-show analytics. with , it only took one person less than five minutes to quickly. pre-registered attendees were able to go through onsite registration five times faster access the dashboard. than in previous years, since the Scan and Go area now was able to accommodate all Now, the Macworld/iWorld team has more data than ever before, accessible in one solution registration types. to analyze and make strategic decisions for the 2014 show. having custom text printed on the back of the badge, specific to registration type, greatly reduced questions by speakers, media, and attendees. Lanyon.com | [email protected]