Start Smart, Recycle Right Paid Media Flight: Spring/Summer 2021 Adults 25-54

Option 3a - REV Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Radio See below for Station Details $17,579

TV WAVY (NBC), WVBT (FOX) $12,965 Digital Display, Weather Channel, Pre- $5,457 roll, Native and Social $36,001 Radio Metrics (Estimated) A25-54 A18+ Spots 439 439 BUDGET: $36,000 Reach 34.1% 31.5% Frequency 4.5 4.6 Est Impressions 1,011,000 1,853,000

TV Metrics (Estimated) A25-54 A18+ Spots 131 131 Reach 79.1% 70.5% Frequency 3.1 3 Impressions 1,353,000 2,488,000

Digital Impressions (Est) 174,425 174,425

TOTAL IMPRESSIONS (Est) 2,538,425 4,515,425 Combined Radio & TV R/F 77.6% / 4.6 76.2% / 4.4

Radio Stations (Recommended) WVKL-VM Urban Contemporary 95.7 Full Market Coverage WVBW-FM Adult Contemporary 92.9 Full Market Coverage WNOB-FM 93.7 Full Market Coverage WNOR-FM 98.7 Full Market Coverage WTYD-FM Adult Hits 92.3 Peninsula Coverage

Attachment 5 Radio Promotional Summary WVKL Dedicated posts on FB Pages, sharing askHRGreen.org's videos, tips, etc. Tagged name mention on dedicated promos airing weekly for 1Thing, Entercom's sustainability initiative Bonus spots

WVBW Homepage Takeover on each station, including webskins and rotating banners on desktop and mobile sites Videos prominently displaced on each station's homepage (50,000+ imp est) Online and on-air contest promoting SSRR using questions of AskHRGreen.org's preference. After listeners take the quiz to enter, they can receive an extra entry by watching one of AskHRGreen.org's videos. Contest to be promoted via social media posts, on-air and on websites/mobile station sites. AskHRGreen.org to provide Swag Bags as prizes.

WNOB Social Media and Radio 1-week promotion on each station. Each radio station will designate an air talent to repurpose a recycled item and turn it into art (plastic bottle into bird feeder) and encourage browsers/listeners to make a craft using recycled material and then post a picture on FB for a chance to win a family 4-pack to Busch Gardens (provided by station) and AskHRGreen.org swag bag. Promoted by liners and FB live video by the jock.

WNOB: 9@9 sponsorship with Eric Worden (1 week) WUSH: Double Shot sponsorship WNOR Ask listeners to watch one of the Smart Start, Recycle Right videos and then answer a question from the video. One person would win a Home Depot Gift Card (Provided by station) and AskHRGreen.org Swag Bag.

WTYD Live mentions by Morning Show host Any Harris Facebook Posts each week of the campaign Bonus spots

TV Promotional Summary WAVY askHRGreen.org will receive a HR Show segment via Skype. During this segment, hosts will compete to test their recycle knowledge. Each host will be given separate piles of items and 30-seconds to sort their items to determine what can and cannot be recycled. Viewers will then be encouraged to take a quiz to test their own knowledge. TV Promos and banner ads to encourage viewers to log onto WAVY.com and take the quiz. A minimum of 20 promos will air per station on WAVY-TV and FOX 43. askHRGreen.org Snipe will appear during the Show

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