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Jiwon Park Education Professional Experiences

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Jiwon Park Education Professional Experiences Jiwon Park Education CV ( MAY 2013 ) Interdisciplinary designer Rhode Island School of Design, Providence, RI, USA with a focus on graphic design, Master of Fine Arts in Graphic Design visual communication, socially engaged design Fellowship Awards & Honors ( 2011—2013 ) and multidisciplinary Fulbright Foreign Scholarship Award ( 2011—2013 ) cross-pollination Teaching Assistant: Visiting Designers with Prof. Bethany Johns ( SPRING 2013, GRADUATE ) Assistant Professor of Design Poster Design with Prof. Nancy Skolos ( FALL 2012, JUNIOR ) Department of Art and Art History Degree Project with Prof. John Caserta ( SPRING 2012, SENIOR ) College of Fine Arts The University of Texas at Austin ( FEB 2009 ) 1 University Station Stop D1300 Ewha Womans University, Seoul, Korea Austin, TX 78712 Bachelor of Fine Arts in Visual Information Design, College of Art and Design Office : ART 1.218 1–512–232–1824 Scholarship Awards & Honors. ( 2004—2008 ) Minored in Advertisement and PR, College of Media and Communication [email protected] www.jiwonpark.kr Professional Experiences ( —CURRENT ) Freelance Designer / Design Consultant, Seoul, Korea and Austin, TX participated in diverse commissioned design projects as private practice: hired as a Project Director to lead brand experience redesign project for Phoenix Hotels and Resorts, one of South Korea’s leading resort companies ( JUN–DEC 2016 ) – established a brand and service renewal task force team with ten internal employees, five external designers – conducted Brand/Service Diagnosis through analyzing the current situation and identifying the key issues – developed Brand Essence through key value proposition, identifying user segmentation, and creating the brand image and story – developed Brand Experience Turnaround Plan through user persona profile and scenario creation; and experience map generation – developed Brand Architecture through creating brand hierarchy and re-organizing information system (facility naming, program/service naming, zoning, wayfinding) – developed five-stage master plan for Brand Experience Application for 2016–2025 – a new corporate name and rebranded BI was launched as the first stage of a phased roll out (NOV 2016 ) served as a Design Education Advisor for K-Lab Yangon Project to develop a creative educational program for fabrication labs in developing countries ( APR–DEC 2016 ) – participated Korean government’s Official Development Assistance (ODA) project— Primary Government Project, article number 1–1–8, Developing a Foundation for Creative Economy Through ICT— a national project to institute one fabricating and manufacturing lab each year in diverse developing countries; – participated its first-year project consortium to institute Myanmar’s first fabrication/manufacturing facility; the consortium consists with Korean Engineering Club and FabLab Seoul, with the help of local partner University of Information Technology in Yangon, Burma. – developed a creative educational program and curriculum; a customized educational program focused more on design thinking, concept development, and creative problem-solving process, while also teaching them digital technology and physical fabrication skills – with a sponsorship from the Korean Ministry of Science, ICT and Future Planning, and Korea International Cooperation Agency (KOICA), the K-Lab Foundation was established with the K-Lab Yangon opening shortly thereafter (NOV 2016 ) served as a Design Advisor for the Seoul Metropolitan Government’s Social Innovation Bureau ( MAY–DEC 2015 ) – worked with Seoul Metropolitan Government’s Social Innovation Bureau to develop a strategy for Seoul Innovation Park, an open platform to nurture a living social innovation ecosystem through cross-sector collaboration among innovators, professionals, citizens, and public organizations – served as a juror for member selection and provided program advising and consulting – developed brand identity (BI) system for Seoul Innovation Park – designed and produced set of brand applications and promotional materials for Seoul Innovation Park – advised organizing and programming the Social Innovation Conference (NOV 18–19, 2015) Page 1 of 12 Jiwon Park designed artist book, Laurel Shear, California Dreaming: Selected Works 2012–2015 ( DEC 2015 ) CV 76-page full color digital print book with limited-edition book sleeve exhibition design for Inquiry—Department of Art and Art History Faculty Exhibition / Assembly / Collection / Assortment 2015 ( NOV 2014–JAN 2015 ) – worked closely with the curators at the UT Visual Arts Center, Jade Walker and Elizabeth Welch on designing the exhibition concept, branding, catalog and website – designed participatory installation and video projection – collaborated with Colin Frazer designed an exhibition catalog Show: Rhode Island School of Design MFA Graphic Design Exhibition ( MAY 2013 ) 70-page full color offset print, hardcover; a collaboration with Minsun Eo, Anther Kiley and Colin Frazer brand identity and typeface design for a startup company Startwave ( JUN–NOV 2012 ) developed identity system and four custom typefaces exhibition design for Desired Sync: global crisis & design ver.1.5 ( APR 2012 ) designed exhibition identity and overall visuals for an exhibition organized by the Korean Cultural Service New York and presented by the Institute of Multidisciplinarity for Art, Architecture, and Design ( SEP 2015—PRESENT ) wkrm design —Founder / Director; Austin, TX a faculty-led, student-run design studio housed at The University of Texas at Austin, providing opportunities for students to work with real clients while still in school and receive support for their professional development; wkrm provides services from a variety of disciplines and deliver professional quality at an affordable price www.wkrmdesign.com – wkrm developed its brand, website, business and promotional strategy, and renovated ART 1.116B with custom furniture ( SEP–DEC 2015 ) – initiated SouthxPop, a mobile pop-up shop during the SXSW week, that house a series of products created by wkrm’s student designers that are inspired by Austin’s unique culture and diverse music scene; students cycled around with a custom-designed caravan and showcase and sold the products (MAR 2016 ) – developed brand system and UI design for a Bay-area startup Adventure Philanthropist (SPRING 2016 ) – designed and fabricated custom design outdoor furniture for a local nonprofit Imagine Art ( SPRING 2016 ) – developed brand identity and photograph system for TCHMB (Texas Collaborative for Healthy Mothers and Babies), The UT System Office of Health Affairs (SPRING 2016 ) – developed the brand system, website, promotional video, swag product and communication strategy for COFA’s Center for Integrated Design (CID) ( FALL 2016 ) – designed a book by author Zachary W Taylor titled My Shakespeare Year ( FALL 2016 ) – developed brand identity and communication system for THIN (Texas Health Improvement Network), The UT System Office of Health Affairs ( FALL 2016 ) ( APRIL 2012—PRESENT ) Design Can Do Org. — Cofounder / Director; NYC, London, Seoul www.designcando.org social design organization providing a plug and play workshop platform to tackle social issues around the world with local interdisciplinary professionals – published DCD 6+30 Manual and toolkit vers.1 ( AUG 2012 ) – organized DCD@Seoul workshop, Seoul, Korea ( AUG 2012 ) – organized DCD@Cape Town workshop, Cape Town, South Africa ( NOV 2012 ) – winner of Social Good Design Awards (So Good) ( AUG 2013 ) – recognized at the 2013 DesignThinkers conference, Toronto, CA ( NOV 2013 ) – published DCD 6+30 Manual vers.1.5 ( MAR 2014 ) – organized customized condensed workshop with Filene Research Institute, Austin, TX, USA ( MAR 2014 ) – adapted DCD 6+30 Manual vers.1.5 as a textbook and class format for Design and Social Environment course at The University of Texas at Austin, Austin, TX, USA ( FALL 2014 ) – co-facilitated Innovation Development Exchange Workshop: Innovating our organizations/Innovating ourselves, with Brent Dixon; co-hosted by Seoul Metropolitan Government and United Nations OICT; part of Seoul Innovation Conference 2015, Transforming Urban Lives Through Social Innovation; a three-hour workshop with 60 participants working in the public and nonprofit sectors across the world; Seoul, Korea ( NOV 2016 ) Page 2 of 12 Jiwon Park ( JAN 2009—PRESENT ) 1/2 PROJECT Org. — Cofounder; Seoul, Palo Alto, NYC www.halfproject.org CV social enterprise providing a platform for connecting people to business enterprises and NGOs for charity works; design half-shaped products and sell it for the full price, the monetary value converted from the empty half is used for various social services through NGOs; produced several half-shaped products and campaigns in the USA and Korea – recognized in 4 international design awards: IF, Red Dot, IDEA and Spark Award – shown in 8 international exhibitions and over 20 magazines and publications – holding one United States Design Patent and four Republic of Korea Design patents – international registration trademark by International Bureau of the World Intellectual Property Organization – registered the United States and Republic of Korea Trademark – launched 1/2 chocolate for Haiti victims (MAR 2010) – launched 1/2 Domino Campaign with Domino’s Pizza Korea (OCT 2010) – launched Ghirardelli Chocolate campaign with CoHo at Standford University (JAN 2011) – launched 1/2 Panini with Coupa Cafe at Palo Alto, CA (MAR 2011) – launched 1/2 Coin Bank with Lendit for F.C.Malawi
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