When corporatism leads to corporate governance failure The case of the Swiss watch industry Isabelle Schluep Campo & Philipp Aerni When corporatism leads to corporate governance failure The case of the Swiss watch industry Isabelle Schluep Campo & Philipp Aerni When corporatism leads to corporate governance failure The case of the Swiss watch industry Dr Isabelle Schluep Campo, Head of Sustainable Impact, Center for Corporate Responsibility and Sustainability (CCRS) at the University of Zurich, Zähringerstrasse 24, 8001 Zurich, Switzerland; tel. +41 44 634 40 20; email
[email protected] Dr Philipp Aerni, Director of the Center for Corporate Responsibility and Sustainability (CCRS) at the University of Zurich, Zähringerstrasse 24, 8001 Zurich, Switzerland; tel. +41 44 634 40 60; email
[email protected] © Isabelle Schluep Campo and Philipp Aerni 2016 ISBN: 978-0-9932932-6-9 Citation: Schluep Campo, I. and Aerni, P. 2016. When corporatism leads to corporate governance failure: the case of the Swiss watch industry. Banson, Cambridge, UK. Available online: www.ourplanet.com Published by Banson, Cambridge, UK. Printed in the UK by Cambridge Printers Contents Summary 6 Acknowledgements 8 Acronyms and abbreviations 9 1 Introduction 11 2. Historical background 15 2.1 The Foundation of ASUAG 16 2.2 The 1951 “Watch Statute” 18 2.3 Post World War II economic expansion and the 1961 Watch Statute 19 3. Corporatism in Switzerland 21 3.1 Corporatism embodied in the “Swiss made” label for watches 23 4. The crisis of the Swiss watch industry in the 1970s 27 4.1 Swiss technology commercialized elsewhere 28 4.2 The role of the Swiss banks 29 4.2.1 SSIH before the merger 29 4.2.2 ASUAG before the merger 31 5.