Neuroscience For Coaches – Module 3 – Biases 1
Enjoy learning about many of the different biases and seeking out examples in the real world in systems, processes and people. Look for ways bias is cushioned against, opportunities to do that better and ways those you work with can raise their awareness (remembering this is quite challenging!) Bias What It Is Examples I've Seen Behavioural Biases
Ambiguity effect
Anchoring or focalism
Attentional bias
Availability heuristic
Backfire effect
Bandwagon effect
Belief bias
Cheerleader effect
Choice-supportive bias
Clustering illusion
Conservatism (Bayesian)
Contrast effect
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Curse of knowledge
Decoy effect
Denomination effect
Disposition effect
Dunning-Kruger effect
Empathy gap
Endowment effect
Experimenter's or
expectation bias
Focusing effect
Framing effect
Functional fixedness
Gambler's fallacy
Hard–easy effect
Hyperbolic discounting
Identifiable victim effect
IKEA effect www.neuroscienceforcoaches.com © Synaptic Potential Ltd – 2015 [email protected] Neuroscience For Coaches – Module 3 – Biases 3
Illusion of control
Illusory correlation
Impact bias
Information bias
Loss aversion
Mere exposure effect
Money illusion
Moral credential effect
Negativity effect
Negativity bias
Neglect of probability
Normalcy bias
Not invented here
Observer-expectancy effect
Omission bias
Optimism bias www.neuroscienceforcoaches.com © Synaptic Potential Ltd – 2015 [email protected] Neuroscience For Coaches – Module 3 – Biases 4
Ostrich effect
Outcome bias
Overconfidence effect
Pessimism bias
Planning fallacy
Post-purchase
rationalization
Pro-innovation bias
Pseudocertainty effect
Reactance
Reactive devaluation
Restraint bias
Rhyme as reason effect
Risk compensation /
Peltzman effect
Selective perception
Social comparison bias
Social desirability bias www.neuroscienceforcoaches.com © Synaptic Potential Ltd – 2015 [email protected] Neuroscience For Coaches – Module 3 – Biases 5
Status quo bias
Stereotyping
Subadditivity effect
Subjective validation
Survivorship bias
Time-saving bias
Unit bias
Well travelled road effect
Zero-risk bias
Zero-sum heuristic
Attributional Biases
Actor–observer bias
Defensive attribution
hypothesis
Egocentric bias
False consensus effect
Forer effect (aka Barnum
effect)
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Group attribution error
Halo effect
Illusion of asymmetric
insight
Illusion of external agency
Illusion of transparency
Illusory superiority
Ingroup bias
Just-world hypothesis
Moral luck
Outgroup homogeneity
bias
Projection bias
Self-serving bias
Shared information bias
System justification
Trait ascription bias
Ultimate attribution error www.neuroscienceforcoaches.com © Synaptic Potential Ltd – 2015 [email protected] Neuroscience For Coaches – Module 3 – Biases 7
Worse-than-average effect
Memory Biases
Bizarreness effect
Choice-supportive bias
Change bias
Childhood amnesia
Conservatism or Regressive
bias
Context effect
Cross-race effect
Egocentric bias
Fading affect bias
False memory
Generation effect (Self-
generation effect)
Google effect
Humor effect
Illusion of truth effect
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Illusory correlation
Leveling and Sharpening
Levels-of-processing effect
List-length effect
Misinformation effect
Modality effect
Mood-congruent memory
bias
Next-in-line effect
Part-list cueing effect
Peak–end rule
Persistence
Picture superiority effect
Positivity effect
Primacy effect, Recency effect & Serial position effect
Processing difficulty effect
Reminiscence bump www.neuroscienceforcoaches.com © Synaptic Potential Ltd – 2015 [email protected] Neuroscience For Coaches – Module 3 – Biases 9
Rosy retrospection
Self-relevance effect
Source confusion
Spacing effect
Spotlight effect
Suggestibility
Telescoping effect
Testing effect
Tip of the tongue
phenomenon
Travis Syndrome
Verbatim effect
Von Restorff effect
Zeigarnik effect
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