THE UK’S BIGGEST FREE WHAT’S ON MAGAZINE FOR PARENTS! What is Primary Times? • Primary Times in Cardiff and the Vale is a FREE distribution magazine with www.primarytimes.net over 51,000 copies targeting the PARENTS and TEACHERS of primary school children (aged 4–11). • Published 6 times a year, prior to each school holiday. • Distributed to each child through primary schools in Nottinghamshire and taken home to parents or carers with the support of the school. • Free copies are available at children’s libraries. • Primary Times in Cardiff and the Vale is part of a national network in distributing over 2.7 million copies in 60 regions across the UK and Ireland. and the Vale What’s in Primary Times? Advertising in Primary Times Cardiff & the Vale • The most comprehensive countywide ‘What’s On Guide’ for families. • Extensive listings for events, theatres, days out and family activities. reaches 51,000 families, 6 times each year! Listings are also posted onto our national website www.primarytimes.net under the Cardiff and the Vale region. PUBLICATION DATES FOR 2016... • Listings on our website link to the client’s own website.

FEBRUARY HALF TERM ISSUE • News on important local and national education and parenting topics. 1st February Distribution Areas • Regular features, competitions, party section Copy Deadline: 18th January in Cardiff: Insert Delivery Deadline: 25th January Birchgrove, Canton, SPRING ISSUE Cardiff Central, Cardiff Why advertise in Primary Times? Bay, Creigiau, Coryton, 14th March Cyncoed, Danescourt, Ely, • Proven track record – over 70% of advertisers use us repeatedly. Copy Deadline: 29th February Fairwater, Grangetown, Insert Delivery Deadline: 7th March Gwaelod y Garth, Heath, • No advertising wastage. All readers either have been or are involved with MAY HALF TERM ISSUE Lakeside, Lisvane, Llandaff , the education of primary school aged children. Llanedeyrn, , 16th May Llanrumney, Pentwyn, • Totally targeted readership, no wastage – delivered to parents of primary Copy Deadline: 2nd May Pentyrch, Radyr, Rhiwbina, Insert Delivery Deadline: 9th May Roath, Rumney, Splott, aged school children in their book bags. BUMPER SUMMER HOLIDAY ISSUE St. Mellons, Taff s Well, • Easy access to the whole Primary Times network of over 2.7 million Tremorfa, Trowbridge, 4th July copies nationally. Copy Deadline: 20th June Victoria Park, Whitchurch. Insert Delivery Deadline: 27th June Distribution Areas • Coff ee table life of at least 7 weeks. in the Vale of OCTOBER HALF TERM ISSUE Glamorgan: 10th October Barry, Colwinston, Copy Deadline: 26th September Cowbridge, Dinas Powys, Insert Delivery Deadline: 3rd October Llancarfan, Llandough, WINTER ISSUE Llanfair, Llangan, Llantwit 28th November Major, Nottage, Penarth, Pendoylan, Peterston Super Copy Deadline: 14th November Ely, Rhoose, St Athan, @PT_Club_Cardiff Insert Delivery Deadline: 21st November St Brides Major, St Nicholas, Sully, Wenvoe, Wick. For more information or to book advertising space, call Sam Primary Times Club Cardiff on 01275 331382 or email [email protected] THE UK’S MOST EFFECTIVE WAY TO REACH PARENTS OF 4–11 YEAR OLDS. Schools Publishing Limited, St James’s House, 118 Greys Road, Henley-on-Thames, Oxon RG9 1QW ADVERTISING RATES What makes Primary Times unique?

Size 1 Issue (+ VAT) 3 Issues (per issue + VAT) 6 Issues (per issue + VAT) It has a long life: ‘What’s On Guide’ ensures it stays in Sixteenth Page £150 £130 £110 the home for a minimum of 7 weeks. Eighth Page £275 £225 £200 It’s targeted: To families and teachers of 4–11 year olds. It’s relevant: The editorial covers issues of interest to both Quarter Page £500 £450 £400 parents and their children – it’s local and relevant. Half Page £700 £600 £550 It’s interactive: Competitions for children and families Full Page £1300 £1,100 £1,000 to enter regularly attract hundreds of entries. Front Cover Package from £1300 Back Cover Package on request DIGITAL Who advertises in Primary Times? Inserts (per thousand) £35 ADVERTISING Reaching over 2 in 3 families with children at primary school, it’s not surprising that Website and/or Phone for OPPORTUNITIES Primary Times in Cardiff and the Vale advertisers include: BBC, Cardiff Castle, Cardiff Primary Times TV a quote www.primarytimes.net Council Events, IKEA, Kellogg’s, Leekes, , National Museum , National Trust, NSPCC, Red Dragon Centre, RSPB, St David’s Hall, Virgin TERMS & CONDITIONS Featuring National and Regional content, our website off ers a comprehensive online Media, , , and many more… – New advertisers: payment is to be made guide to What’s On, Where to Go and in advance for the fi rst advert placed. Here’s what our advertisers have to say about us… — Cancellation: 14 days in writing prior to copy What to Do for parents of primary school deadline. children throughout the UK and Ireland. ˜ ALL PRICES quoted are per issue, EXCLUDING PLUS: VAT, and payable within 14 days of publication. ™ Deadlines supplied with confi rmation. • Regular Competitions Primary Times always provides St David’s Hall with great coverage, eye-catching adverts • What’s On listings and fun competitions which we have found very eff ective for promotional purposes. MECHANICAL DATA • School Holiday Dates Highly recommended. Judy Gould, Marketing Assistant, St David’s Hall, Cardiff Size Width Height • Parent & Teacher Resources • Book Reviews – read and reviewed by Classifi ed Box 43 mm 30 mm Mermaid Quay has advertised regularly with Primary Times for many years.  e magazine children on our Kids’ Review Panel provides an excellent platform to promote the wide range of family-friendly events that we Sixteenth Page 43 mm 66 mm • And much, much more! hold at Mermaid Quay throughout the year. Eighth Page Linda Welch, Mermaid Quay Marketing Manager Horizontal Only 90 mm 66 mm www.primarytimes.tv Primary Times TV is the world’s fi rst family National Museum Wales has been advertising in every issue of Primary Times for many Quarter Page years as we fi nd it the most eff ective way to reach our family audience. Primary Times always Vertical Only 90 mm 135 mm focused video channel. It features a wide range of entertaining videos aimed at comes high in our research into the most popular ways for families to fi nd out about events Half Page and activities taking place at our Museums.  e hundreds of copies available to pick up at the families with children of primary school age. Horizontal 184 mm 135 mm Museums disappear very quickly too, so we know that families love the magazine. Half Page Vertical 90 mm 273 mm Primary Times App Kathryn Jenkins, Marketing Offi cer Amgueddfa Cymru National Museum Wales Full Page Our magazine is now available in We regularly advertise with Primary Times because we fi nd the publication off ers an

rkshire Primary Times North Yo Schools Publishing Ltd. within Type Area 184 mm 273 mm Lifestyle App form as a free download. Plus if excellent platform to promote our destination to target audiences.  e magazine provides a Full Page 216 mm 303 mm you miss our deadline but still want superb guide to ‘what’s on’ in the area and we fi nd this an excellent vehicle to promote  e incl. 3 mm bleed to appear in our magazine we can Red Dragon Centre. We also place regular competitions within the magazine.  ese generate off er you an App only advert, or a fantastic response as well as giving us the opportunity to expand our database and increase ARTWORK GUIDELINES App Sponsorship. awareness of our brand overall. Emma Constantinou, Marketing and Tenant Liaison Manager, The Red Dragon Centre We can accept the following formats: • CMYK print quality PDF, all fonts embedded Please ask us about the full range of • CMYK EPS fi les from Illustrator or other digital advertising opportunities on illustration applications with text converted to off er, which include: Tailored E-shots; outlines and all images embedded For more information or to book advertising space, call Sam Regional and National MPUs, Banners or • CMYK TIFF, JPEG or EPS, minimum 300 dpi on 01275 331382 or email [email protected] Please supply contact details with your fi les in case Buttons, The Shopping Channel, Videos, we experience any problems. Sponsorship and many more. Schools Publishing Limited, St James’s House, 118 Greys Road, Henley-on-Thames, Oxon RG9 1QW