10/16/13 1 1 TABLE OF CONTENT I. Introducon II. Background III. LED & PACA IV. PACA Outcome V. Laingsburg Tourism Centre VI. Tourism Centre Services VII. Advantages of the Tourism Associaon VIII. Benefits of LTO IX. Tourism Pracces X. Success Stories XI. Conclusion

10/16/13 2 2 INTRODUCTION A public–private partnership (PPP) is a government service or private business venture which is funded and operated through a partnership of government and the private Sector. It involves a contractual agreement between a municipality & a private party, in which the private party provides a service and assumes substanal financial, technical and operaonal risk in the project. (Risk is transferred to the Private Party). Laingsburg Tourism Associaon is in this case a Special Purpose Vehicle (SPV) to develop, build, maintain and operate the Laingsburg Tourism Centre and to grow the Tourism Sector.

10/16/13 3 3 BACKGROUND Laingsburg Local Municipality is the smallest local authority in the Western Cape and in the whole of South Africa. It is also seen as a low capacity municipality but being the smallest only movates us to be innovave to reach our Municipal Vision; A desirable place to live, invest and visit where all people enjoy a sustainable quality of life. We build the Tourism Centre and established a SPV to manage the facility , market Laingsburg as a Tourism Desnaon and at the same me grow the sector and the economy. We make available funds on the annual basis and assist with maintaining the Centre.

10/16/13 4 4 LED & PACA Local Economic Development is a process where you use all your resources, all your stakeholders and make it a collecve approach to bring about change for the benefit of all. Our local approach is LED is not a thing we do, but the way we do things. We iniated a Parcipatory Appraisal Compeve Advantage (PACA) process where tourism was idenfied as one of our most importance sectors in the economy. Role Clarificaon was done, Various Projects idenfied with champions, funders and methods of implementaons. Public Private Partnerships was idenfied as a tool to grow our Economy.

10/16/13 5 5 PACA OUTCOME Compeve Advantages Public Private Partnerships Idenfied • Laingsburg Karoo Lamb & Karoo Food • N1 and town: Make this the best place to • N1 running through town stop in the Karoo • Alternave energy & Fracking potenal • N1 & town: Best truck stop in Karoo • Funconal cooperaon • Build a brand around the idea of “Best • Safe environment, low crime rates Karoo….” • Peaceful ambiance • Free WI-FI • Culture of hospitality • Tourism Development Programme • Beauful Starlit Skies • Geology informaon centre • Farms stay - digital me out • Fracking and Renewable energy informaon • Nearest Central Karoo town to CCT centre • Rich geology (Water scorpion) • Skills Development Programme • Matjiesfontein, unique product • Cleanest, Greenest and Coolest Karoo Town • Floriskraaldam • Tourism Packages (Regional) • Funconal Tourism centre

10/16/13 5 6 LAINGSBURG TOURISM CENTRE The Tourism Centre was built in 2007. The Tourism Associaon was established in 2008 A memorandum of Agreement was signed between the municipality and the Tourism Associaon. The agreement outline that the Tourism Associaon will be delivering a service on behalf of the municipality. It includes; – Manage the Centre – SMME’s Development – Markeng the town – Tourism Development – Community Tourism – Develop a niche project – Arts and Cras

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TOURISM CENTRE SERVICES Tourism Centre provide the following services; • Informaon Centre • Market Area • Flood Route • Flood Museum • Arts and Cras • Art Route • Kuierkraal • Conference / Funcon Facilies • Cultural Events • Story tellings • Students Projects • Recreaonal Facilies • School Projects • Karoo Houses / Unites • Internet Cafe • Market Area • Coffee Shop • Arts and Cras • Salon Gwyneth • Car Wash • Bush Services

10/16/13 6 9 ADVANTAGES OF THE TOURISM ASSOCIATION The partnership includes the following Pares; • Laingsburg Municipality • Laingsburg Tourism Associaon • Laingsburg Business Chamber • Laingsburg Community

Benefits of these partnerships and Tourism Member; • Local Economic Development • Business Support • Markeng of Town, Services and Products • Tourism Packages • Project Development • Exhibions and showcasing

10/16/13 6 10 BENEFITS OF AN LTO The Local Tourism Office operate between 8:00 and 16:00 during the week and Saturdays 9:00 unl 13:00. The members has the following benefits; • Provide a central point for Visitor Informaon • Promote Service Excellence • Stronger inclusive product offering • Joint Markeng Iniave • Collaborave Knowledge base • Synergy with Regional, provincial and Naonal Tourism with potenal Project Funding The LTO also have the ability to unify the community

10/16/13 6 11 TOURISM PRACTICES The associaon works in three columns; Markeng – Tourism Designaon (Website, Brochure, Exhibions) – Tourism Packages – Proudly Laingsburg Campaigns (Choppie & Laingsburg Lekkerte) Development – Projects (Welcome, The Roads Less Travelled & Character Photo Markeng) – Skills Development Programme with Work Force Products – Niche Products – Peaceful ambiance

10/16/13 6 12 SUCCESS STRORIES The partnership are proud to menon that we assisted the following businesses; • Laingsburg Car Wash • Laingsburg Market day • Arts and Cras • Aunty Poppie’s Kuierkraal, Bread & Karoo speciales • Newton Karoo Marathon • Greening Commiee • Flood Museum • Flood Shop • Cultural Events

10/16/13 6 13 CONCLUSION Laingsburg Municipality is aware that our mandate is to create an environment which is conducive for Economic Development, Facilitang it and support the private sector to grow the economy, e.g. Tourism and at the same me create employment opportunies and improve the lives of all people within Laingsburg.

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